Marketing Musings | Johnny Molson

Marketing Musings | Johnny Molson

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Bite-sized thoughts for small business marketing by Wizard of Ads partner Johnny Molson

Johnny Molson


    • Jun 6, 2024 LATEST EPISODE
    • infrequent NEW EPISODES
    • 5m AVG DURATION
    • 53 EPISODES


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    Latest episodes from Marketing Musings | Johnny Molson

    MYTH: Everyone Goes to Google First

    Play Episode Listen Later Jun 6, 2024 3:49


    Sounds right...but you're wrong. Your brain is doing stuff when you don't even realize it's doing stuff.

    (Anti)Predictions in Marketing for 2024

    Play Episode Listen Later Jan 3, 2024 5:04


    Remember when you predicted 5G would change all of humanity?You were wrong. Maybe we should get out of the "predicting" business.

    The Myth of Marketing Specialists | Marketing Musings

    Play Episode Listen Later Dec 6, 2023 4:43


    Always remember: Marketing ≠ Advertising.There are certainly those who specialize in graphic design, video, or digital.But we're talking Marketing. The strategy before the tactics.If you're just thinking "advertising," you're in trouble.

    Sales Promotions are Like Fertilizer (Helpful & Dangerous)

    Play Episode Listen Later Aug 4, 2023 4:33


    A little bit of fertilizer is ok. Doing some sales promotions is ok.Too much fertilizer and you'll fry your lawn.Too many promotions, and you'll fry your brand.Les Binet's comments on price promotionshttps://www.marketingweek.com/les-binet-price-promotions-recession/Consumer behavior information from Michelle Klotzhttps://insidebe.com/articles/the-dangers-of-discounting/

    Why I Got Fired | Marketing Musings

    Play Episode Listen Later Jul 19, 2023 5:51


    Sometimes success isn't what it seems.Read the Nielsen article on the importance of awareness:https://www.nielsen.com/insights/2021/when-it-comes-to-brand-building-awareness-is-critical/

    The Unfortunate Branding of Camp LeJ---e

    Play Episode Listen Later Jun 21, 2023 5:48


    I have a funny feeling Google Bots and spam filters are diverting articles about a certain Marine Corps base in North Carolina. Hence "Kamp Lah June" is written as Camp LeJ---e. Thanks.Sign up to attend The One Year Marketing Plan here: https://wizardacademy.org/product/2023-september-the-one-year-marketing-plan/

    The Fundamentals that Remain | Marketing Musings

    Play Episode Listen Later Mar 7, 2023 6:51


    Source material from:Marketing Week | Mark Ritson on What Does and Doesn't Matter in MarketingMark Ritson | On The Contrary | APG Strategy Conference 2018

    Marketing Predictions for 2023 (?)

    Play Episode Listen Later Jan 3, 2023 5:54


    If somebody tells you "everything" will change this year... they're probably wrong.Wait... they're most certainly wrongLinksForbes 2018 Marketing Predictions https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/?sh=493cd46f4c91Research on generational groups from BBH Labshttps://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-mythGen X has way more money than Z https://www.ncr.com/blogs/generational-marketing-to-four-consumer-generationsNBCNews prediction for 2018https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/?sh=493cd46f4c91Smart Speakers aren't making moneyhttps://www.popsci.com/technology/amazon-alexa-lose-money/US Census data on retail purchases:https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf

    Fables are Better than Facts | Marketing Musings

    Play Episode Listen Later Dec 19, 2022 5:49


    A list of facts about your business is a dull documentaryLearn why fables are your secret weaponReferenced in this podcast, Jonathon Gotchall's article:https://www.fastcompany.com/1680581/why-storytelling-is-the-ultimate-weapon

    But What About the Rest of Us?

    Play Episode Listen Later Nov 15, 2022 4:37


    Most people don't need what you are selling right now. So, why are you ignoring them?LinkedIn research can be found here: https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow

    Tips for Businesses to Deal with Inflation

    Play Episode Listen Later Mar 24, 2022 14:26


    Resources from this episode:Read Prof. Koenigsberg's article at HBR: https://hbr.org/2022/01/3-strategic-o...Meet Jamie Adamchuck from UE Coaching: https://uecoaching.com/And frankly, they don't build 'em any better than Steve Rae: https://wizardofads.org/partner/steve...SHOW LESS

    The Thing is Never the Thing

    Play Episode Listen Later Mar 10, 2022 5:44


    ...it's the thing IN the thing that makes it work.The media does not make the message work. The message makes the media work.

    The PROPER Way to Advertise a Sale

    Play Episode Listen Later Feb 22, 2022 7:28


    Research from Les Binet and Peter Field:https://ipa.co.uk/knowledge/ipa-blog/the-greatest-hits-of-binet-field/Their book, The Long and the Short of it:https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies/Mark Ritson article on price promotions:https://www.marketingweek.com/ritson-era-price-promotions-over/

    Perkolatr. The Most Important Business App You're Not Using.

    Play Episode Listen Later Jan 27, 2022 4:32


    See the full article at:molsonpartners.com

    When Should You Change Your Advertising?

    Play Episode Listen Later Jan 13, 2022 6:14


    tl/dl: Probably never

    The Most Controversial Part of Marketing

    Play Episode Listen Later Dec 28, 2021 7:18


    Strategy must come before tactics, but people rarely do that. Why is it such a controversial idea?

    Talkin' 'Bout Those G-g-g-generations

    Play Episode Listen Later Jul 29, 2021 4:10


    Generations, defined as like-minded groups that share a birth range, don't exist.This important information has been uncovered by research from BBH-Labs:https://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-mythIf you believe "Millennials" act as a predictable group with the same values and habits, you'll be surprised to learn your belief may be flawed.

    What Matters is What's Remembered

    Play Episode Listen Later Jul 13, 2021 5:18


    You have numerous things you want people to "know" about your business. But what matters is what's remembered.

    The Marketing Funnel Cloud

    Play Episode Listen Later Jun 29, 2021 4:47


    Andy Warhol predicted that everybody would have a "Marketing Funnel" one day.It's today.www.molsonpartners.colm

    That'll Do

    Play Episode Listen Later Jun 15, 2021 3:50


    When "the best" isn't an option...that'll do will do

    Everyone You Know (is a liar)

    Play Episode Listen Later May 25, 2021 5:22


    Columbia University says you know 600 people: https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html#:~:text=The%20average%20American%20knows%20about%20600%20people....about 150 of them you'd call a casual acquaintance: https://www.newyorker.com/science/maria-konnikova/social-media-affect-math-dunbar-number-friendshipsThe definition of a "Representative Sample:" https://www.investopedia.com/terms/r/representative-sample.asp#:~:text=A%20representative%20sample%20is%20a,three%20males%20and%20three%20females.The average person watches 5 hours 21 minutes of video daily: https://www.thinkbox.tv/research/nickable-charts/ultimate-nickables/tv-advertisings-ultimate-nickable-charts/eMarketer says 41 minutes is spent watching YouTube: https://www.emarketer.com/content/us-youtube-advertising-2020Neilsen reports you watch 3 hours 27 minutes of live TV: https://abcnews.go.com/Lifestyle/wireStory/study-shows-explosive-growth-time-spent-streaming-tv-68940265And they say 69% of the population reads the newspaper: https://letter.ly/us-newspaper-circulation/You spend over an hour each day listening to the radio: https://www.statista.com/statistics/761889/daily-time-spent-radio/...including while you're listening to stuff online: https://www.edisonresearch.com/edison-researchs-top-ten-findings-from-2019-so-far/Personally, I find this interesting. But remember, I'm media agnostic: https://molsonpartners.com/media-agnosticism/

    The Anatomy of an Offer

    Play Episode Listen Later May 11, 2021 5:21


    Here are some ways to have a really good sale - - - if you're into that kind of thingwww.molsonpartners.com

    Philanthropy: You're Doing it Weird

    Play Episode Listen Later Apr 28, 2021 3:55


    Are you using a charity to goose your sales? That's weird.www.molsonpartners.com

    Most People Don't Know Most Businesses

    Play Episode Listen Later Apr 14, 2021 4:28


    I haven't met you, but I already know you have an "awareness" problem.

    Alsofocuson

    Play Episode Listen Later Feb 23, 2021 3:50


    If you focus, what will you sacrifice?https://molsonpartners.com/alsofocuson/

    Show Me the Future

    Play Episode Listen Later Jan 26, 2021 4:15


    Maybe instead of starting your ad with the negative stuff a customer is experiencing...future-fy your ad. I'll show you how.

    The Secret to Increasing Facebook Likes 560% in One Week

    Play Episode Listen Later Jan 12, 2021 4:51


    Links mentioned in this episode:See the full article here Visit "A Page That Doesn't Do Anything" on FacebookWall Street Journal article about P&G pressure for online advertising to be more transparent about visitors and bots.Think With Google PDF acknowledges 50% of ads are not seen. Forbes article on companies dropping digital and seeing no decrease in revenueWizard Of Ads site to search for a digital expert

    It's Mostly Invisible

    Play Episode Listen Later Dec 29, 2020 4:47


    Sign up for Martinis and Marketing:https://www.wizardacademy.org/product/martinisandmarketingjanuary2021/Information about Dr. Gerald Zaltman's research from Harvardhttps://hbswk.hbs.edu/archive/how-customers-think-the-subconscious-mind-of-the-consumer-and-how-to-reach-itThe McDonald's "carrots" taste-test study:https://www.nytimes.com/2007/08/14/health/nutrition/14nugg.html

    Does the Name Ring a Bell?

    Play Episode Listen Later Dec 15, 2020 3:34


    Links from this episode:E. St. Elmo Lewis on WikipediaHow Brands Grow by Byron Sharp

    Generation Gem and How to Market to Them

    Play Episode Listen Later Dec 1, 2020 6:14


    Skip the Millennials and Gen-Z-ers. The generation you need to concern yourself with is Generation Gem.

    About That Price

    Play Episode Listen Later Nov 17, 2020 5:55


    "Everybody just wants the lowest price!!"Is that true? Or do people want a good "value." That's a tough concept, but let's muse about it...shall we?

    More Lincoln Less Stinkin'

    Play Episode Listen Later Nov 3, 2020 3:52


    It's all gotten a little gross, yeah?

    You're Local. Who Cares?

    Play Episode Listen Later Oct 20, 2020 5:54


    Some helpful links:The Wall Street Journal reports that applications for Employer Identification Numbers are UP almost 19% over this time last year (last year the year without the pandemic, in case you've lost track). There hasn't been a surge in potential new businesses like this since 2007.82.76% of customers say they prefer a local business over a large corporation. 8 in 10 say they would happily pay more for something, if it means supporting a local biz, according to Red Egg Marketing.The Ehrenberg-Bass Institute for Marketing Science

    Media Agnosticism | Marketing Musings

    Play Episode Listen Later Oct 6, 2020 4:43


    If you're advertising your business and you decide where to advertise before you build a strategy... you're doing it backward. See what we believe here:  https://youtu.be/2TLitkaNI8M

    Change the Name, Change the Results | Marketing Musings

    Play Episode Listen Later Sep 22, 2020 5:50


    If you sell a commodity that's named the same thing everyplace else, give yours a better name.

    Win Now. Win Later. | Marketing Musings

    Play Episode Listen Later Sep 10, 2020 5:38


    For more information on Binet & Field and their pivotal book The Long and the Short of It, click the link.

    What is Your Price Tag Advertising? - Marketing Musings

    Play Episode Listen Later Aug 25, 2020 3:52


    From the article:https://molsonpartners.com/what-is-your-price-tag-advertising/

    They Hate My Ad (Now What?) | Marketing Musings

    Play Episode Listen Later Aug 11, 2020 4:13


    Watch this vid and enjoy some lovely complaintshttps://youtu.be/vJDmKFduhto

    McMann & Tate: Worst Ad Agency Ever | Marketing Musings

    Play Episode Listen Later Jul 28, 2020 5:49


    Mistakes aren't Wrong. Wrong isn't a Mistake. | Marketing Musings

    Play Episode Listen Later Jul 14, 2020 3:07


    Read the full article hereExamples of mistakes making things better in this videoRoy Williams' 12 Most Common Mistakes in Advertising

    Formulas and Recipes | Marketing Musings

    Play Episode Listen Later Jun 30, 2020 2:40


    If there were a formula for marketing...you'd already be using it.

    The Deception of Earholes and Eyeballs - Marketing Musings

    Play Episode Listen Later Jun 16, 2020 5:13


    If you think getting in front of the most people is the most important thing...perhaps it's time to rethink.

    This Never Works - Marketing Musings

    Play Episode Listen Later Jun 2, 2020 6:16


     For the original article:  https://molsonpartners.com/this-never-works/Quick video explaining this whole thing:  https://youtu.be/P4QDURWg8NALearn more about Net Promoter Scores“Telling More Than We Can Know,” Nisbett and Wilson, University of Michigan, Psychological Review Vol 84. No 3.)

    Same Same Sameity Same Same - Marketing Musings

    Play Episode Listen Later May 19, 2020 5:49


    A little bit on the phenomenon of habituationSecret Formulas of The Wizard of AdsSend me your ad and I'll let you know if anything looks too much like the same same: johnny@molsonpartners.com

    Actually, Most Things Will Stay the Same - Marketing Musings

    Play Episode Listen Later May 5, 2020 6:17


    What if you made a list of the things that will be the SAME after COVID-19.  Will it be longer than the list of things that will change?I think yes.Here's an article from Inc Magazine where Jeff Bezos asks what will be the same in 10 years. 

    Basically the Basics - Marketing Musings

    Play Episode Listen Later Apr 21, 2020 7:33


    Read the article here:https://molsonpartners.com/basically-the-basics/

    Say This. Not That | Marketing Musings

    Play Episode Listen Later Apr 7, 2020 5:07


    This episode is all about what you should...and shouldn't say in your advertising right nowStill not sure how to do it?  Send me an email, johnny@molsonpartners.com, with the subject “Say This.”  Tell me what your business is and what you are doing differently right now that you think people need to know (or just send me your ad).  I'll write you a clean, one-line sentence that will get the job done.  If I think it doesn't need to be said, I'll simply tell you to keep doing what you're doing and remove all the ugly “coronavirus-plane-is-on-fire” stuff in your ad.

    What Now? What When? Marketing in a Pandemic - Marketing Musings

    Play Episode Listen Later Mar 24, 2020 5:47


    In today's podcast:Johnny's video with a deeper dive on the topic:  https://youtu.be/dBOYTccq0D0Roy Williams' letter to his partners: https://www.mondaymorningmemo.com/chicken-little/Sir Michael Caine reads Rudyard Kipling's "If--" https://www.youtube.com/watch?v=EEFMVIfl2UYProfessor Mark Ritson's Marketing Week article:  https://www.marketingweek.com/mark-ritson-marketing-covid-19/

    Digital Marketing's Death Spiral - Marketing Musings

    Play Episode Listen Later Mar 10, 2020 5:45


    Links from today's episode: "Marketing is Dead" according to this assessment from Harvard. Remember when the internet was new?  25 years ago? It's no longer new, nor is it novel.The very first bannar ad was for AT&TThe most recent data I can find (2016) on click-through rates.As I've written about here, here, and here, marketing is the full composite of everything you do that touches your customers.

    Dave Said What? | Marketing Musings

    Play Episode Listen Later Feb 25, 2020 5:10


    What made Dave say "Marketing is too important to be left to the marketers?"A dig at marketing?Or something else?

    Business is Not a Football Game - Marketing Musings

    Play Episode Listen Later Feb 5, 2020 7:57


    …and it's not a war either.  Mentioned in this podcast:International Institute for Management Development 2018 Serial Switchers reportHarvard's article "What the Hell is Market Oriented?"“Be Like Amazon: Even a Lemonade Stand Can Do It"“Mr. Jenkins Told Me… Forgotten Principles That Will Grow Any Business.” Every single employee, from the CEO to the receptionist, has to answer these questions:Am I making life better for our customer?Am I making this easier for our customer?When was the last time I talked to my customer about what they need from us?Do I even know what that is? Really?If I don't know, how can I find out?https://youtu.be/462jWF-P9Z8

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