Podcasts about marketing advertising

In Episode 242 of Idea Diary - Today, I ramble about finding the original girl who gave us the circus marketing metaphor, or if it's not her, who created it originally.  Please share a link if you know the original source video, so I can put it in my show notes for others to find. CHECK OUT MY BOOK: “Become Who You Are” By Valerie Aiello https://www.amazon.com/Become-Who-You-Valerie-Aiello/dp/1954557124?ref_=ast_author_mpb  SHOW MERCH: Get Your Own Idea Diary Idea Diary is a guided journal that keeps your ideas chronicled and archived. This bright teal hardcover book is an idea organizational system, as well as gorgeous book decor! Buy Diaries & More at https://goalparty.com If you liked today's show, you can always  BUY ME COFFEE: https://gumroad.com/l/VazlaO Thank you so much for listening today! #BusinessLifestyle #QuantumJump #BecomeWhoYouAre "Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL'S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE. —  Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas. — Website: https://www.valerieaiello.com — Subscribe to follow my business journey! Youtube: ⁠https://www.youtube.com/valerieaiello⁠ LinkedIn: ⁠https://www.linkedin.com/in/valerieaiello/⁠ Twitter: ⁠https://twitter.com/valerieaiello⁠ Facebook: ⁠https://www.facebook.com/valerieaiello⁠ Instagram: ⁠http://instagram.com/valerieaiello/⁠ Medium: ⁠https://medium.com/@valerieaiello⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/valerieaiello/support

Send us a textUber may be best known for getting you from A to B, but behind the scenes, it's revolutionising the advertising world. From personalised ad experiences during rides to partnering with brands like L'Oréal, Bacardi, and Chelsea FC, Uber's advertising platform is growing into a billion-dollar business, one ride at a time.This week on Marketing in the Madness, Katie Street is joined by Paul Wright, Head of International Advertising at Uber, to uncover how Uber is transforming advertising. One ride at a time. With insights into how Uber has transformed its unique user data into a powerful, non-intrusive advertising platform. Driving impact for brands while respecting the consumer experience.With a career spanning leadership roles at Apple, Amazon, and now Uber, Paul gives us an insights into the evolution of digital marketing, and where the future of advertising is headed.

In this episode, we are joined by Mr. K.R. Nagarajan, the visionary Culturepreneur and Founder & Chairman of the Ramraj Group of Companies, whose passion for tradition and innovation has redefined Indian ethnic wear on a global scale. From his humble beginnings in Tirupur, Tamil Nadu, Mr. Nagarajan's relentless pursuit of excellence has transformed Ramraj Cotton into a cultural symbol of pride and quality, known particularly for elevating the dhoti to iconic status. The podcast delves deep into Mr. Nagarajan's journey, starting from the foundation of Ramraj Cotton in 1983, with the mission to offer high-quality men's ethnic wear to South India. What began as a small store has now grown into an empire of over 300 outlets worldwide, supporting more than 50,000 weavers and families. His efforts have not only preserved traditional Indian attire but also infused it with modern conveniences, making it relevant and appealing to today's youth. Through innovative branding, including partnerships with celebrities like Venkatesh and Shreyas Iyer, Mr. Nagarajan has made Ramraj synonymous with style, tradition, and quality. One of the standout moments in Mr. Nagarajan's story is how he turned an instance of being denied entry to a five-star hotel because of his traditional attire into a defining moment for Ramraj. This experience inspired him to promote the dhoti with a renewed focus on pride and dignity, further establishing Ramraj Cotton's identity in the market. His vision for the brand was never just about selling clothes but about building a cultural movement that honors Indian heritage while embracing modernity. As Mr. Nagarajan shares in this conversation, his journey is also a story of passion and perseverance. From running a small store to creating a network of over 300 outlets across the globe, his leadership has turned Ramraj into a global phenomenon. His commitment to preserving traditional weaving techniques, providing economic opportunities for weavers, and championing social causes like education and environmental conservation exemplifies his belief in holistic community development. In this episode, you'll learn about: The evolution of traditional wear and how Ramraj has made the dhoti fashionable for the modern generation. The power of branding and how Mr. Nagarajan created a unique narrative that connects with people from all walks of life. The journey from a small village in Tamil Nadu to building an empire, with over 300 stores across the globe, and the deep values that drive Ramraj Cotton forward. But it's not just business that drives Mr. Nagarajan. His dedication to empowering 50,000+ weavers and supporting traditional craftsmen is a testament to his belief in economic empowerment and social responsibility. His efforts go beyond the fabric of Ramraj, as he advocates for education, supports yoga, and even founded the TENEERA initiative, which helps coconut farmers thrive. Mr. Nagarajan also reaches communities through Venmai, a monthly magazine that touches over 18,000 subscribers with stories of culture, inspiration, and self-betterment. His influence extends beyond fashion into fostering connections, uplifting communities, and advocating for sustainable living. The conversation with Mr. K.R. Nagarajan is a masterclass in entrepreneurship, leadership, and cultural preservation. He offers invaluable lessons on the importance of staying grounded in tradition while embracing change and innovation. For anyone looking for inspiration or practical business insights, this episode is a must-watch. Mr. Nagarajan's journey reminds us that true success comes from passion, perseverance, and a deep commitment to values. Whether you are an aspiring entrepreneur, a business leader, or simply someone interested in stories of cultural pride, this podcast will leave you feeling inspired and motivated to pursue your dreams.

CEO Of Brill Media Talks Marketing, Advertising, And Growing Your Business#ceo #media #marketing #advertising #business #success Robert Brill has worked in advertising for 20 years, and is the CEO of Brill Media, a digital advertising agency for scalable business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500.Website: https://brillmedia.co/Instagram: https://www.instagram.com/brill_media/Linkedin: https://www.linkedin.com/in/robertbrill/TikTok: https://www.tiktok.com/@UCseIy157IFVZnJCvVK1pKgQ X: https://twitter.com/brill_mediaYoutube: https://www.youtube.com/channel/UCseIy157IFVZnJCvVK1pKgQThanks for tuning in, please be sure to click that subscribe button and give this a thumbs up!!Email: thevibesbroadcast@gmail.comInstagram: https://www.instagram.com/listen_to_the_vibes_/Facebook: https://www.facebook.com/thevibesbroadcastnetworkLinktree: https://linktr.ee/the_vibes_broadcastTikTok: https://vm.tiktok.com/ZMeuTVRv2/Twitter: https://twitter.com/TheVibesBrdcstTruth: https://truthsocial.com/@KoyoteSupporters of the channel: Matthew Arrowood Host of The ONLY Brocast podcast:https://youtube.com/channel/UCsfv1wWu3oUg42I2nOtnMTADon Hahn of In the Margins: https://www.youtube.com/c/InTheMarginsBukas Siguro: https://www.youtube.com/c/BukasS%C4%ABgur%C3%B8Will Scoville of Ranch Rehab DIY: https://www.youtube.com/c/RanchRehabDrew Lee Nicholas of DN-TV:  https://www.youtube.com/channel/UC8TVqL9mn6NzPkXOLOZSX-AFor all our social media and other links, go to: Linktree: https://linktr.ee/the_vibes_broadcastPlease subscribe, like, and share!

Casino marketing success hinges on mastering the dynamic interplay between marketing, advertising, and branding. Understanding these interconnected forces is the key to attracting, fostering loyalty, and cementing your casino as the place to be. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

Shiwangi Singh is a search and social specialist at Havas Media Group. Shiwangi completed her bachelor's degree in banking and insurance in India. After working in finance, she made a career transition and explored marketing. Shiwangi moved to Canada and studied marketing management at Humber College, followed by social media marketing at Seneca College. In this conversation, Shiwangi tells us about how she built a career in marketing, advertising, and social media. Connect with Shiwangi: @themirroredlife on Instagram & TikTok If you liked this episode, we recommend our previous episodes on similar fields:S4E01: Sarah Jenkins, CBC Sports Producer – A Career in Sport MediaS1E06: Stephanie Loureiro, CSO of Speer Technologies – From Media Production to Tech Fill out our anonymous feedback form to let us know what you want us to include in future episodes.  New episode every other Tuesday! Follow and subscribe on your preferred platform.  Produced by Ment Projects. Follow @mentprojects on all social media platforms for updates and more mentorship resources. Visit our website to learn more about our mission and services. 

We're chatting about the often misunderstood differences between publicity, marketing, advertising, and branding. Why? Because knowing the differences can save you a lot of time and money in terms of what kind of support you need to achieve your goals. If you're looking to hire a team, or you're trying to develop a self-promotion plan, this episode is essential. FREE BONUSIf you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

 In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success. [00:02:32] Traditional marketing's evolution.[00:09:10] SEO Hack - Podcasting for local dealers.[00:15:11] Offline attention arbitrage[00:17:27] Traditional advertising vs digital advertising.[00:20:06] The challenges of digital marketing.[00:23:58] Dealers going dark during COVID.[00:28:23] The ultimate grassroots credibility.[00:32:38] Tracking website traffic correlations.[00:33:45] Thinking differently for profitability.[00:36:27] Deterministic targeting in Out-of-Home (OOH) advertising.[00:40:19] Traditional vs. digital marketing.[00:43:08] Mindshare and advertising effectiveness.[00:46:54] Traditional ad channels and cost.Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/

Always remember: Marketing ≠ Advertising.There are certainly those who specialize in graphic design, video, or digital.But we're talking Marketing. The strategy before the tactics.If you're just thinking "advertising," you're in trouble.

There is so much potential when it comes to growing your candle business - and there are a lot of different ways you can approach marketing, advertising and social media to help the journey go a little smoother (and faster). The incredibly talented Erika from Mac & Ernie joins me on the podcast to talk tips and strategy, and to share advice regarding how to launch your business into the next level.   In this episode we chat about: - The differences between being inspired by your competitors and the dangers of imitation. - Why leading with intention and purpose is crucial in all aspects of your business. - How the customer experience is more than just servicing your customers during checkout.   ---------   ERIKA'S LINKS: Instagram: https://www.instagram.com/mac_ernie/ Website: https://www.macandernie.com.au/   SHOW LINKS: - The Candle Makers Collective:  =$27/month premium membership option: https://candlebusinesscoach.com.au/the-candle-makers-collective/ =$7/month lite membership option: https://candlebusinesscoach.com.au/the-candle-makers-collective-order-page-lite/ - Free Facebook group for candle makers: https://www.facebook.com/groups/candlebusinesshub - Download the Candle Business Roadmap: https://candlebusinesscoach.com.au/candle-business-startup-guide/ - Sign up for my Daily Motivation emails: https://www.candlebusinesscoach.com.au/dm-emails - Let's be Instagram friends: https://www.instagram.com/candlebusinesscoach/   Make sure you SUBSCRIBE so you don't miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨   This podcast is sponsored by Long Story Short Design & Print - https://longstoryshortdesign.com.au/  

David McIlwaine is a seasoned entrepreneur and successful executive with deep experience in business growth, scale and delivering results. His real esctate experience is vast–spanning over 20 years. Experience, knowledge and understanding have been gained firsthand by either currently owning or having owned multifamily units, commercial retail development, asset management, single family, vacation rental properties, second homes and custom builds. He personally wore Golden Handcuffs for almost 14 years, successfully gaining sovereignty over his career and net worth along the way. He founded MAC Assets in 2019 and its portfolio currently includes property in the southeast and mountain west. At present he is a general partner in 1,000 doors. David's entrepreneurial experience spans a highly successful sales career in several areas including Real Estate, Marketing/Advertising, and Information Technology start ups. He has a variety of first hand experience including having held C Level positions, led teams across the US to overperformance, raised capital, executed mergers, implemented improvements in operating systems, coached diverse constituencies, created and delivered strategic growth initiatives all leading to successful outcomes. David graduated from the University of Kansas with a BS in Journalism and Advertising. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with David McIlwaine: Website: www.macassets.com Instagram: https://www.instagram.com/macassetsco/ LinkedIn: https://www.linkedin.com/in/david-mcilwaine/ Facebook: https://www.facebook.com/david.mcilwaine/

There's a lot out their about paid marketing, what works and what doesn't, so I wanted to take an episode to go over all the paid marketing that I've ever done, and give you guys the rundown of the pros and cons of each of them.  Enjoy.   My socials: YouTube channel: https://www.youtube.com/@themowtivated Instagram: https://www.instagram.com/calebnguyen_lawnlife/ Facebook: https://www.facebook.com/calebtnguyen

Tune in to hear David talk about the significance of Golden Handcuffs, how and why we obtain them but more importantly....how to EVOLVE them into bracelets. David Mcllwaine is a seasoned entrepreneur and successful executive with deep experience in business growth, scale and delivering results.  His real estate experience is vast--spanning over 20 years.  Experience, knowledge and understanding have been gained firsthand by either currently owning or having owned multifamily units, commercial retail development, asset management, single family, vacation rental properties, second homes and custom builds. He personally wore Golden Handcuffs for almost 14 years, successfully gaining sovereignty over his career and net worth along the way.  He founded MAC Assets in 2019 and its portfolio currently includes property in the southeast and mountain west.  At present he is a general partner in 1,000 doors.   David's entrepreneurial experience spans a highly successful sales career in several areas including Real Estate, Marketing/Advertising, and Information Technology start ups.  He has a variety of first hand experience including having held C Level positions, led teams across the US to overperformance, raised capital, executed mergers, implemented improvements in operating systems, coached diverse constituencies, created and delivered strategic growth initiatives all leading to successful outcomes.  David graduated from the University of Kansas with a BS in Journalism and Advertising. --- Support this podcast: https://podcasters.spotify.com/pod/show/shoutalks/support

Born in Beirut, Lebanon in 1979 during the civil war, Rony Sejaan had to leave school at the age of 13, to earn a living working in a supermarket. At the age of 22, he started his University studies in Marketing & Advertising at the Lebanese American University, earning his bachelor's degree while working with a multinational NGO that helps refugees. As an avid amateur photographer, Rony made his first attempt in 2014 among photography professionals, and he was selected for two categories in the UAE HIPA international photography award semi-finals ( Life In Colour). Rony moved from Lebanon to Montreal in 2014. It was during that time that he made a decision to pursue his career as a fashion photographer. He has always been inspired by many Lebanese world-known fashion designers and the elegance of their work. In 2015, his professional photography career began tentatively with a commission to photograph models from Montreal agencies. He moved to Miami in 2019 starting over, trying to expand his horizon by experiencing and adding swimwear beach as a new photography style to his portfolio. Rony's passion is fashion, beauty, and swimwear. His photographs have been published internationally in magazines such as French Masculin, Artistic, and Promo. Rony is a strong advocate for human rights and equality. In some of his photos and video clips, he addresses sensitive issues in an intentionally shocking manner.

Want to get more clients in the door, don't have the extra cash to throw at marketing? Then you're going to really enjoy this episode.   My socials: YouTube channel: https://www.youtube.com/@themowtivated Instagram: https://www.instagram.com/calebnguyen_lawnlife/ Facebook: https://www.facebook.com/calebtnguyen

In this episode I discuss my failures + lessons learned... and the best ways to get more traffic to your website. If nobody knows you, they can't flow you! Lesson: "If you build it.. they WON'T come, unless you ask them to come." Do you want to 3X your traffic? Get more sales? Visit https://RedRatMedia.com to learn how to rank higher on Google, get more leads, and more sales! We are a Digital Marketing Agency & Ad Agency in Austin Texas that helps SMBs grow with SEO and PPC/Google Ads. P.s., Want to be an affiliate for us?

A lot of guys will unnecessarily throw away money trying to get clients, not even realizing that what they're doing isn't working, because of one major aspect: They have no idea what their numbers look like. Just like with the operations side of business, knowing your marketing numbers is the difference between a decent business, and the business you dreamed of.   Enjoy.   My socials: YouTube channel: https://www.youtube.com/@themowtivated Instagram: https://www.instagram.com/calebnguyen_lawnlife/ Facebook: https://www.facebook.com/calebtnguyen

Pillar 2 in the 'Get the Basics Right' series- Marketing and Advertising- has just begun. If you feel like your business is known as 'You on a mower' or 'the mower guy', and like people (specifically commercial companies that you're bidding on their properties) aren't taking you seriously enough for you to get real traction, today's episode is for you.   My socials: YouTube channel: https://www.youtube.com/@themowtivated Instagram: https://www.instagram.com/calebnguyen_lawnlife/ Facebook: https://www.facebook.com/calebtnguyen

Dive deep into the world of Marketing, Advertising, and Public Relations in this enlightening episode. From understanding the strategic pillars of market research and product positioning to the art of reputation management in PR, we demystify these domains with expert insights. Whether you're a business owner or building a personal brand, this episode is your comprehensive guide. Unpack the synergy between these key branding elements and learn to harness their power effectively. Essential listening for brand builders

Are you ready to break your golden handcuffs with financial freedom in sight? Join Jonny for an exhilarating conversation with David McIlwaine, a seasoned real estate investor who turned the tables after two corporate layoffs. He traded in the uncertainty of job security for a rewarding career in real estate, amassing an impressive property portfolio. David shares his hard-earned wisdom about the importance of taking control of your financial future and the necessity of having a solid plan in place. Whether you're interested in financial freedom, wealth building, or the real estate space, this episode is designed to provide you with actionable insights. Ready to shatter those golden handcuffs? Tune in now.David McIlwaine is a seasoned entrepreneur and successful executive with deep experience in business growth, scale, and delivering results. His real estate experience is vast–spanning over 25 years.Experience, knowledge, and understanding have been gained firsthand by either currently owning or having owned multifamily units, commercial retail development, asset management, single-family, vacation rental properties, second homes, and custom builds. He personally wore Golden Handcuffs for almost 14 years, successfully gaining sovereignty over his career and net worth along the way. He founded MAC Assets in 2019 with a portfolio that currently includes property in the southeast as well as KC & Denver. At present, he is a general partner in 1,000 doors.David's entrepreneurial experience spans a highly successful sales career in several areas, including Real Estate, Marketing/Advertising, and Information Technology start-ups. He has a variety of first-hand experience, including having held C-level positions, led teams across the US to overperformance, raised capital, executed mergers, implemented improvements in operating systems, coached diverse constituencies, and created and delivered strategic growth initiatives, all leading to successful outcomes. David graduated from the University of Kansas with a BS in Journalism and Advertising.Learn more about David:Website: https://macassets.com/Listen to his podcast: https://apple.co/45ICXizConnect with Jonny!Cattani Capital Group: https://cattanicapitalgroup.com/Invest with us: invest@cattanicapitalgroup.comLinkedIn: https://www.linkedin.com/in/jonathan-cattani-53159b179/Jonny's Instagram: https://www.instagram.com/jonnycattani/TikTok: https://www.tiktok.com/@jonnycattaniYouTube: https://www.youtube.com/channel/UCljEz4pq_paQ9keABhJzt0AFacebook: https://www.facebook.com/jonathan.cattani.1

This Podcast Is Episode Number 535, And It's About A Guide To Service Based Business Advertising That Works Marketing covers everything you do in your business that creates awareness, including advertising, brochures, competitions, trade shows, demonstrations, travel, direct mail, email campaigns, your website, and sponsorship. Let's narrow our focus to an integral part of Marketing - Advertising. Advertising is a massive industry with multiple mediums for your message to be heard or lost in translation. It might sound like a no-brainer, but before you start planning your advertising, you must consider what you are trying to achieve from your investment. Your ultimate objective likely is to build sales, but other things to consider are increasing market presence and building your brand. Advertising can be used to: Establish a reputation as the market leader or industry expert – allowing you to win long-term contracts or even increase prices. Build brand awareness for a product to make it easier to sell and raise the profile of your other products. Change customer perceptions of your products and services to boost sales. Detail a specific, one-off message to your market by informing potential customers of a special offer or product component. Address your existing customers to increase your brand awareness – meaning they think of your business first when considering a product or service. Identifying your target market Before any advertising is written, you need to take the time to define your target market (if you haven't already). Knowing who you are trying to target will help you customize your marketing efforts to suit those people. You should already know who is interested in your products or services, but the easiest way to clearly define your target market is to create an ideal customer profile. How to create a customer profile: Try and create an ideal demographic for your target market. Think about the age, gender, marital status, and income of the person most likely to buy your product or use your services. If you are unsure, think about your biggest customers – is there anything they have in common, such as age or gender? Think about the geographical reach of your business – service-based businesses like yours have a limited market area. Think about your regular customers or clients that live within the region. Once you know your market area, you could research existing data or conduct some market research to find out the average age, income, and family status of people in your area. Be careful not to make your target market too specific, as you may exclude many potential customers. For example, rather than targeting couples aged up to 30 years who own their first home, it might be better to target couples aged up to 40 years who are currently renting but are interested in purchasing a property. You can learn a lot about your target market by looking at your competition – pay attention to where they advertise, how they present their advertising, and the tone they use in their written material. Subscribing to competitor newsletters or regularly checking their websites is a good way of keeping up-to-date from a distance. Types of advertising Knowing what type of advertising will appeal the most to your target market is the key to producing effective advertising. Here are the most common types of advertising you can use to promote your construction business. Print advertising. Print advertising traditionally covers newspapers, magazines, brochures, flyers, and other printed media. Print advertising can be expensive, such as a feature page in a newspaper or a local magazine. More inexpensive options include community papers, classifieds, or delivered printed fliers. Internet advertising. Internet advertising includes online services such as YouTube, Facebook, Google, and Twitter but also includes banner ads and embedded video content. Internet advertising offers a range of options for different budgets, from pay-per-click services such as Google AdWords to home page coverage on a popular website. Outdoor or out-of-home advertising. Outdoor advertising covers a range of billboards, signs, or even event sponsorship. Other popular types of outdoor advertising include motor vehicles, such as advertisements on buses or cars. Some outdoor advertising, such as billboards, will require a permit, and most signs are subject to local laws and regulations that determine where they can be located. Broadcast advertising. Broadcast advertising traditionally includes television and radio but can also cover some Internet mediums such as YouTube, Vimeo, or even podcasts. Appealing to your market Now that you have identified your target market, the next step is to decide which forms of advertising will give you the best return on your investment. This decision will be based on the characteristics of your target market, such as: Personality Values Interests or hobbies Lifestyles. Think about how your service fits your target market's lifestyle – will they have enough time to wait for a renovation project to be done, or are they too busy? Also, consider what features of your product or service will be most appealing to them, such as quality, price, and after-sales support. You should now have a good idea of which features of your products or services you should pay the most attention to in your advertising material. Future-proofing your advertising To get the most out of your investment, make sure you: Listen to any customer feedback about your advertising. Are prepared to amend your advertising efforts if they aren't working. Observe your competitors' advertising efforts and pick up on any new trends or tools you can use. Ask another business owner or professional for advice if you doubt advertising material content, design, or tone. Are aware of laws or regulations about where you can advertise and the content of your messages. Feed your advertising results back into your marketing or business plan. No-idea vs. Objective and Task Method I see many construction businesses that are just too busy during certain times of the year to think of advertising, and if they did, it would be a waste as they would not be able to handle the work anyway. Suddenly, however, sales fall (perhaps due to seasonality), and then the business starts marketing. However, this could be a waste of money as you're often marketing at the wrong time or advertising to get instant sales, which is unlikely. So the problem is that the marketing money is spent during slow times (this hurts) and is allocated to fix a problem instead of creating new opportunities. What to do? At the start of the year, select the targets you'll aim at over the next 12 months. Work out what you want from each of these targets (such as 20 new clients, or each existing customer to spend another $100 in your plumbing business, or an increase in the average sale). Then expressly state what you want to do to achieve this, estimating how much it will cost (common sense will give you guidelines, for example, a small service-based business will not be spending $100,000 on TV advertising). Final thoughts "Early to bed, early to rise, know your numbers, and advertise." Always have a method of monitoring if your advertising is working or not—otherwise, you'll fall into the 'no idea' category that far too many small business owners belong to. You can't refine and improve your marketing spending without measuring the results. About The Author: Sharie DeHart, QPA, co-founded Business Consulting And Accounting (Fast Easy Accounting) in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on managing the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com  

Joining Benny on episode 71 is Kelly Frost. Kelly has more than 20 years of thriving success in the fields of Consulting, Marketing & Advertising, Publishing, Management, Media Production, Communications, Event Planning and Human Resources. In 2022 Kelly launched PEEL: Pittsburgh's Elevated & Emerging Leaders. The foundation of PEEL was formed around philanthropic endeavors. Every event, luncheon, happy hour, etc, is tied to charitable giving. PEEL's mission is to provide immediate relief and focus on helping people with their obstacles over the long-term. We do this by collecting and delivering donations and monetary contributions, sponsoring/attending events and physically volunteering where needed. We want to make the world a better place one act at a time. During the pandemic Kelly ELEVATED a Women's Network group as the position of Assistant Executive Director, after she successfully spent a year as the Pittsburgh Director. She worked to develop resources, content and connections to fulfill their mission of building a community of women who encourage and support each other both professionally and personally. Kelly is adamant about empowering and inspiring both men and women in business, and in life. In 2017 after temporarily losing partial vision and hearing, Kelly underwent weeks of testing where she was ultimately diagnosed with Multiple Sclerosis. Rather than allowing this disease to define her, she decided to be an advocate for those who share her diagnosis. Kelly is now on the National Multiple Sclerosis Digital Advisory Board lending her voice, her story, and her talents in any capacity to assist those with MS and those with loved ones fighting MS. She will be raising funds and awareness for MS in conjunction with her book launch, and signings. Connect with Kelly below: https://frostexecutiveservices.com/ https://www.facebook.com/kelly.frost.391420/

Jacob Steenholdt, founder of Skyodin Marketing, encourages business owners and marketing decision makers to be informed before engaging a marketing and advertising agency.In this episode, Jacob shares his top recommended tasks a firm should help you with when you hire them to help carry out your marketing and advertising goals. He also offers advice to consider before signing an agreement with a marketing firm.Episode ResourcesSkyodin Marketing websiteThis episode was produced by Livemic Communications.

We've been thinking long and hard about community lately, working with the MECLABS SuperFunnel Cohorts (https://meclabs.com/MEC200-RSVP). I'm sure many of you are as well. It is certainly a popular topic right now for marketers.And here's one way I could know our community was working – when we could step back and not solve a community member's problem. When members were helping each other, collaborating, solving each other's problems. Making those valuable connections. That is a key inflection point to me.So when I read this lesson in a recent podcast guest application, it really stuck out to me – “You don't ‘build' community, you ‘facilitate' community.”It's not all about us, right? It's not all about the brand. It's all about them. Joining me for a dynamic discussion to share the lesson behind that story, along with many more lesson-filled stories, is  Dr. Marcus Collins, Head of Strategy, Wieden+Kennedy New York (WKNY) (https://www.wk.com/), and Clinical Assistant Professor of Marketing, University of Michigan's Ross School of Business (https://michiganross.umich.edu/).Wieden + Kennedy had $413.5 million in 2021 revenue, according to Campaign.Collins is in charge of the strategy department and leads a team of 70 at WKNY.Listen to our conversation using this embedded player or click through to your preferred audio streaming service using the links below it.Stories (with lessons) about what he made in marketingSome lessons from Collins that emerged in our discussion:Identity is more important than value propositionsYou don't “build" community, you “facilitate” communityWhen people feel seen, they also feel heard.If you have an idea and it's logical but people don't get it, then you're probably on to something even if people make you feel like you're wrongThe most powerful skill you can have is the ability to communicate—clearly and evocativelyExecution without good theory is a practice of luck, not strategyRelated content mentioned in this episodeValue Proposition Definition: Optimize your conversion rate with this powerful question (https://meclabs.com/course/sessions/value-proposition-definition/)PR, Writing, and Marketing Agency Corporate Culture: Think big (podcast episode #49) (https://www.marketingsherpa.com/article/interview/PR)Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute (https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/)Evidence-based Marketing: How to overcome the overconfidence bias (https://marketingexperiments.com/conversion-marketing/evidence-based-overconfidence)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Ryan Flannagan, the CEO of Nuanced Media, has more than fifteen years of eCommerce, multi-channel digital marketing, and third-party marketing places. He has worked with hundreds of companies to establish best practices, focusing on the 20 percent that produces 80 percent of the revenue. Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications. 00:00 - 00:17 “When we look at the kind of buying tendencies in the US, it's gaining more on the specialization, specialization, specialization, specialization.” 00:18 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast 00:36 - 01:50 Ryan's Background 01:51 - 12:00 Marketing Essentials Moment: How to deal with online trolls 12:01 - 14:17 Welcome to the show, Ryan! 14:18 - 19:41 Total Advertising Costs of Sales (TACOS) 19:42 - 25:09 Evolution of multi-channel eCommerce marketing on Amazon 25:10 - 27:21 Affiliate marketing on Amazon 27:22 - 29:55 Dialing down your customer acquisition costs 29:56 - 30:55 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 30:56 - 35:06 Doing market analysis to help clients build and grow their product family 35:07 - 38:57 Establishing long-term relationships with clients and potential clients 38:58 - 40:02 Analyzing tools that can help your business 40:03 - 42:10 Client's profitability 42:11 - 45:50 Focus on your specialization 45:51 - 47:58 Marketing tactics that Ryan utilized to market other business 47:59 - 51:26 Niching down and systemizing 51:27 - 52:45 If you're interested in growth-driven advertising, Check out https://nuancedmedia.com 52:46 - 53:39 Share this podcast with others! Enjoy your Marketing journey! 53:40 - 54:26 Join The Marketing Expedition Community today! #amazonbusiness #amazonseller #amazonfbaseller #amazonsellers #sellingonamazon #affiliatemarketing #digitalmarketing #onlinebusiness #business #maketing #advertising #entrepreneur #affiliatemarketingtips #onlinemarketing

Jessica comes from a photo journalistic background and it shows in her work. With a diploma in Professional Photo Imaging and a Degree in Business Administration, specializing in Marketing /Advertising, Jessica has worked with such Companies as the Vancouver Canucks, Getty Images and has been published in multiple Sports Fishing Magazines and other publications. With an editorial based shooting style, Jessica has been capturing Sports fishing for over 10 years. In her early life, growing up on the ocean in Vancouver British Columbia; Jessica could be found running boats, sailing and fishing around the Pacific North West. It was there that Jessica's passion for Photography and Nature grew into a profession. Jessica played Hockey at Wayne State and played in a school-record 132 consecutive games, never missing a game in her four-year career ... named to the CHA All-Academic Team. Jessica currently resides in the Bitterroot of Montana. Her website www.jessicahaydahlphotography.com and instagram www.instagram.com/haydahlphoto/ --- Support this podcast: https://anchor.fm/matt-brown57/support

Join co-hosts Richard Coyne & Bill Zahller as they interview guests who left successful careers to pursue a different path on the Road Less Traveled Show! In this episode, we spend time with David McIlwaine!  David is a former advertising and technology executive.  David had great success but still found himself subject to the whims of Corporate America.  So, David shifted to Real Estate as a means by which he could control his destiny. A bit more about David: David is a seasoned entrepreneur and successful executive with deep experience in business growth, scale, and delivering results. David's real estate experience is vast--spanning over 20 years. Experience, knowledge, and understanding have been gained firsthand by either currently owning or having owned multifamily units, commercial retail development, asset management, single-family, vacation rental properties, second homes, and custom builds. As the owner of Colorado Realty Experts for the last 5 years, David oversees a residential real estate brokerage serving the south Denver metropolitan area. David founded MAC Assets in 2019 and its portfolio currently includes property in the southeast and mountain west. At present, David is a general partner in 1,000 doors. David's entrepreneurial experience spans a highly successful sales career in several areas including Real Estate, Marketing/Advertising, and Information Technology start-ups. He has a variety of first-hand experience including having held C Level positions, led teams across the US to overperformance, raised capital, executed mergers, implemented improvements in operating systems, coached diverse constituencies, and created and delivered strategic growth initiatives all leading to successful outcomes. David graduated from the University of Kansas with a BS in Journalism and Advertising.   Contact David: Website: macassets.com Email: david@macassets.com LinkedIn: www.linkedin.com/in/david-mcilwaine/ Instagram: www.instagram.com/macassetsco/ Facebook: www.facebook.com/MACAssets/ or www.facebook.com/david.mcilwaine/   Contact Bill Zahller Phone: 828-275-5035 Email: Bill@ParkCapitalPartnersLLC.com LinkedIn: linkedin.com/in/billzahller   Contact Richard Coyne Phone: 404-245-9732 Email: Richard@ParkCapitalPartnersLLC.com LinkedIn: linkedin.com/in/richardjcoyne   If you would like to learn more about: How Park Capital Partners connects investors with passive income-generating opportunities through real estate, Our Park Capital Value-Add Fund (a 506c fund), Our latest multifamily acquisitions, or The Park Capital Partners Foundation, Inc. (a 501(c)3 non-profit).   Please contact Park Capital Partners LLC in the following ways:  Website: ParkCapitalPartnersLLC.com Email us: info@ParkCapitalPartnersLLC.com Facebook: https://www.facebook.com/ParkCapitalPartners/ Linkedin: https://www.linkedin.com/company/park-capital-partners-llc/   Music by Aliaksei Yukhnevich/Jamendo. Audio and Video production by Kerry Webb.   If you would like to be a guest on our show and have a “path change” story, please reach out to Richard at Richard@ParkCapitalPartnersLLC.com.  We would love to chat with you!

In an industry where most of your customers are grumpy from having vehicle trouble, how do you create an enjoyable experience? In this podcast episode, Nancy speaks with Lynn Campbell, director of marketing, advertising and CRM at VIP Tires & Service. Lynn talks about the differences between the automotive repair industry and the other industries she has worked. She also describes the difference between the marketing techniques VIP uses and what makes each of those techniques unique and valuable. 3:20 – Lynn explains how she is neither left nor right-brain dominant, enjoying both the science and creativity that comes with a career in marketing.   5:38 – Lynn talks about the benefits of working with an outside PR agency, such as gaining a new perspective. 10:01 – Lynn describes what the VIP magazine will include, launching spring of 2023. 12:26 – Lynn shares the differences in marketing and PR between the automotive repair industry and other industries she has worked in. 17:29 – Lynn gives tips on how to prioritize your work. 19:07 – Lynn explains different aspects of marketing and what makes each unique. 23:33 – Lynn shares a resource that has been helpful to her.   Quote “We try to empower [our customers] and give them back control of something that they see as a very uncontrollable situation. It really helps them feel better about what they're doing when they're a partner in the decision making around what they are going to do for their vehicle. When they are offered options at different price levels and different types of products, then they can weigh in and decide what works best for them.” – Lynn Campbell, director of marketing, advertising and CRM at VIP Tires & Service   Links: Trek Across Maine: https://action.lung.org/site/TR?fr_id=23108&pg=entry Winter tires vs. all-season: What's best for winter in Maine?: https://www.newscentermaine.com/article/features/specials/seasonal-specials/winter-tires-vs-all-season-whats-best-for-winter-in-maine-weather-snow-cars/97-7b23dfbd-7e8f-4db5-b1eb-aaab58724f9f Down East Magazine: https://downeast.com/ Marshall Plan® Process: https://marshallpr.com/the-marshall-plan/ Tire Industry Association (TIA): https://www.tireindustry.org/ Garage Gurus: https://www.garagegurus.tech/ The Studio: https://thestudioportland.com/ “Extreme Ownership” by Jocko Willink and Leif Babin: https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250067057 “Practical Content Strategy & Marketing” by Julia McCoy: https://www.amazon.com/Practical-Content-Strategy-Marketing-Certification-ebook/dp/B077SKLYNT   Listen to Tim Winkeler's episode on The PR Maven® Podcast. Listen to Tim on Episode 213: 2022 Golden Microphone Award Celebration Listen to Steve Lyon's episode on The PR Maven® Podcast to learn more about the Maine Office of Tourism.   About the guest:     After graduating from McGill University in Montreal, Canada, with a Bachelor of Science, Lynn began her marketing career in Los Angeles working as a media planner for a local advertising agency. After a few years, she moved to Hawaii to work with a global agency, Ogilvy and Mather, and later became Vice President of The Advertising Works. She then began her own marketing agency, CG Media Specialists, which she owned and operated for six years. After moving to Maine in 1992, Lynn moved to the client side of the business working with local firms like Hannaford Brothers and WEX (formerly Wright Express), as well as Marketing Director for AutoZone in Memphis. She joined VIP Tires and Service 6 years ago and is currently their Director of Marketing, Advertising & CRM. Lynn lives in Greene, Maine, and enjoys long hikes with her dog, Callie, and snowshoeing in the winter months. She also dabbles in acrylic painting and always enjoys a good mystery novel. Although she's lived in many places, she's made Maine her permanent home and considers herself a Mainer.   Looking to connect:           Email: lcampbell@vipauto.com LinkedIn: https://www.linkedin.com/in/lynn-campbell-185aa061/ Website: www.vipauto.com

My guest this week had a successful, albeit stressful, marketing and advertising career. For years she did whatever it took to meet the needs of her clients. And she was really good at it. But she was overspent.   Imagine that!   Eventually she began to ponder about doing more for a different impact.   Victoria knew she loved leading people and getting the best out of them.  So she sought more insight. Then she became a coach, helping even more people.   After discussing success and options, we both agreed education can make all the difference. That's why she started Trace of Hope, an organization that helps students pay for college.   She's learned many things over the years, in corporate America and while having her own business.   Some advice from Victoria: Always try to look at your situation differently Assure people when listening: I heard you, I understand you Be open to different experiences Seek out a mentor   When you're overspent, seeking a new way to make an impact and use your gifts to help others, is definitely possible.  Just ask Victoria!   More about Victoria: Victoria Repka-Geller is an executive coach specializing in career and business transformation, as well as as a marketing strategist, with 19+ years experience in Branding, Marketing & Advertising for Fortune 500 companies. She was featured in the WSJ's The High Cost of Avoiding Conflict at Work and Barbara Stanny's Sacred Success. Victoria's customizable 5-step programs — Power over Your Career and Power over Your Business — provide roadmaps for executive and business positive ROI and success. In addition to her professional pursuits, Victoria founded the non-profit Trace of Hope Inc., which strives to help break the cycle of poverty by alleviating student debt through their Direct-to-Recipient (DTR) grant giving rounds. Trace of Hope aggregates donations of any size, and makes grants directly to students in such a way that donors see firsthand who benefits from their generosity. (Want to help a student? No donation is too small or, dare we hope, too big! Contact us at donations@traceofhope.org) victoria@loamlife.com And check out my bestselling book: Peace, Possibilities, and Perspective: 8 Secrets to Serenity and Satisfaction in Your Life and Career https://2possibilityandbeyond.com/my-book

Primary Social Media Account Link : https://www.instagram.com/janetejohnsonWebsite Link: https://www.janetejohnson.comCompany/Podcast Name: Janet E Johnson / Business Growth Time PodcastWhat topic do you focus on for this episode?: Facebook and Instagram AdvertisingJanet E Johnson is an ad agency owner, coach, worldwide speaker and podcaster that specializes in helping business owners get a RETURN ON INVESTMENT with their Facebook and Instagram advertising. She has generated millions of dollars for clients using her unique catapult strategy. Her online journey started way back in 1998 with selling on ebay and other online marketing while running a daycare in her basement. In 2007, she transitioned her business to social media marketing and more specifically…paid advertising.

About Yeliza Centeio and Integral Marketing & Advertising: I'm a paid media advertising and marketing professional with over 15 years of experience. I've worked at advertising agencies as well as brand side across a variety of brands and industries; I relate best to DTC and eComm brands. After experiencing both agency and brand side, I decided to build my own agency! I've been fortunate enough to tap into my extensive network for support in areas where I'm not skilled so that, collectively, we deliver amazing results for our growing client base. We start marketing and advertising projects or get them to the finish line. If full-time brand management is your thing, we're here for that too. A pair of copy blocks describing what Integral provides and its value proposition: Experience, when it matters. Talented people and teams for projects and brands: designers, developers, marketers, analytics experts, copywriters, and producers. You can get some of us. Or the sum of us. We're Integral—to brands, startups, and agencies. Lose the bureaucracy. Get the talent. Time should be on your side when you're growing a brand, so we threw out the red tape. Agency of Record contracts make sense, or they don't; either way, you keep operational flexibility, and we keep flexing our creative muscles. Our agency is not like traditional agencies. We offer an effective and efficient model called the distributed model, also known as the virtual agency model. This model is more flexible over working hours and our ad agency can focus on the areas where our clients need help. We have part-time and full-time employees, contractors, freelancers, and more working together to meet the needs of our clients. Utilizing the best talent possible, whether that's a full-time employee or not helps us exceed our client's needs. Flexibility is the fundamental point of our agency. Our model includes different time zones, geographical locations, and cultural backgrounds- which offers alternatives and endless possibilities as well as many opportunities to find the best talent possible with location not being a limitation. We service brands across various industries on both the B2B and B2C side, are nimble enough to support start-ups, and even partner with other agencies to complement their offerings.

SHOW SUMMARYIn this episode of the Revenue Builders podcast, our hosts John McMahon and John Kaplan talk to Sprinklr's Chief Revenue Officer Luca Lazzaron. Luca, who has held several sales leadership and general manager positions in multiple software organizations over the past 20 years, offers golden lessons in hiring exceptional talent, credible leadership, and effective revenue forecasting. As Sprinklr's Chief Revenue Officer, Luca talks about the most challenging aspects of transitioning from a private to a public company, and the difference between having a committed versus a compliant team. Additional Resources:Donate to Istituto Serafico Di Assisi: https://www.serafico.org/come-sostenerci/?lang=enConnect with Luca on LinkedIn: https://www.linkedin.com/in/luca-lazzaron/5 Traits of Successful Leaders: https://forc.mx/3BrMkHhListen to More Revenue Builders: https://forc.mx/3bfW5OdHIGHLIGHTSThe science and art of hiring salespeopleHow managers can be more credible leadersWhat it's like to be CRO running a public companyHow to do effective revenue forecastingLeaders need to have a disproportionate passion for coachingBeing committed vs. Being compliantAlways go back to your 'Why' Sprinklr: the easiest way to know what's on your customer's mind GUEST BIOLuca Lazzaron is the Chief Revenue Officer of Sprinklr, the only Unified-CXM platform purpose-built for enterprises, empowering the world's biggest companies to be human@scale across 30+ messaging, live chat, email and voice channels — and leveraging the industry's most sophisticated AI engine to bring Care, Research, Sales & Engagement, and Marketing & Advertising together like never before.Luca has held sales leadership and general manager positions in multiple software organizations over the last 20 years. His experience includes both scaling rapid growth startups and IPO experience as well as overall operational management with large corporations globally. Meanwhile, his  experience in acquisition includes both Geotel and Bladelogic generating a combined value of >3B$. Luca is a strong and committed supporter for the Istituto Serafico in Assisi, a unique institute specialized in the rehabilitation and long term care for children with severe multiple disabilities.QUOTESLuca on why managers need to have real, on the ground experience: "People sometimes underestimate that if you want to lead a team, you have to be credible. You have to know what you are talking about in detail. Because otherwise, there's no way you can inspire the people and coach them on a daily basis on what their job is about and how to do it better."Luca on what it takes to be a CRO of a public company: "Having the entire company able to actually make the customer happy and deliver value to the customer is the first thing. Because you can do all this new business that you want but if from the bucket you're going to continue to lose revenue, there's no way you can run a public company."Luca on the difference between commitment and compliance: "People tend to be compliant when you tell them what to do, and you do not explain why and what difference it can make for them. People are committed when they buy into something and it becomes their own stuff." Check out John McMahon's book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

In this episode Axel interviews Adam Sarumi, a Real Estate Developer, to talk about Adam's inspiring story on how to turn risks into opportunities.    Unforeseen opportunities may arise when taking risks!    Adam shares his journey from doing business at a very early age with renovations, maintenance and landscaping, to building his own grassification company and then starting a successful multi family investing business.    Adam and Axel dive deep into how Adam got started in real estate and shifted from single family to multifamily investing. They also tackle his current projects, how to turn contaminated properties and those who need full gut renovation into opportunities, and the importance of having a genuine team that is customer service driven. Stay tuned!    Please subscribe to the show, share it with a friend and send us feedback. Visit www.realestateeffect.ca and follow me on IG @monsaxel   Topics: Welcome Adam to The Very Real Estate Effect Podcast!: (00:00:00) How Adam got to the VREE show: (00:00:54)  How Adam got involved in real estate: (00:03:37) Shifting towards multifamily: (00:15:35) Adam's portfolio and projects: (00:18:26) About decontamination, full gut renovation & what made Adam successful: (00:31:48) Wrap-up: (00:37:36)   Who is Adam? Adam is a real estate developer with 12 years of real estate experience. He has $25,000,000 assets under management and is managing 110+ tenants.   Managing Partner at Ethos Infill & Developments Inc. and U Rent Ottawa. Former CEO & Founder at Instant Lawns and Former Managing Partner at The Anything Guys   Adam has a strong background in Organizational Leadership, Project Management & Coordination, Strategic Planning, Business Development, Property Management and Marketing & Advertising.   Mentioned resources:  “Double Double: How to Double Your Revenue and Profit in 3 Years or Less” book by Cameron Herold'   Connect with Adam Sarumi:  Facebook Instagram   Connect with Axel Monsaingeon: Linkedin  Real Estate Effect Web Facebook Instagram Youtube

What an honor to be able to seat down with and have a fabulous with the one and only Talib Jasir. Talib is the CEO /Founder of the Afros and Audio, visionary, creative, & advocate for the people's collective power. Talib shares a lot of gems about his life, his family, his platform, and his inspirations. The 4th Afros and Audios Festival is coming soon (October). Interested, check out this link for early access https://linktr.ee/afrosandaudio Don't forget to tell your friends to join us here. Don't keep this podcast to just yourself, Share www.whitelabelamerican.com   Time Stamp: Intro 0:00 - 02:42, Name Meaning 03:23 - 03:55, Twin 07:05 - 07:45, Childhood 09:07 - 10:07, Fav Memory 11:06 - 12:59, Community 16:53 - 18:20, 1st Story 19:01 - 21:09, Our Story 25:09 - 25:38, College 29:00 - 34:09, Shift 34:48 - 35:04, Marketing & Advertising 42:33 - 47:51, Momentum Edu 48:50 - 53:25, Brooklyn 53:46 - 55:09, Afros & Audios Fest 57:15 - 01:01:35, Fav Cuisine 01:02:28 - 01:05:16, Music 01:08:32 - 01:11:10, Final Q 01:11:37 - 01:13:15, Plugins 01:14:08 - 01:15:04.   Connect with Talib via https://linktr.ee/talibjasir or https://linktr.ee/afrosandaudio   Music from Infrared_Krypto   Send feedback via our social media channels, and voice msg on the website. Donations are welcome too.    

360 Marketing & Advertising is a full-service, award-winning advertising agency based in Layton, Utah.  Building brands since 1999, 360 is committed to serving local businesses and building thriving economies.  The company's team of certified professionals with decades of experience specializes in construction, government, education, nonprofits, manufacturing, healthcare, restaurants, tourism, events, entertainment, and recruitment.  Providing award-winning innovative omnichannel campaigns consisting of video production, website development, creative content, social media marketing on nine platforms, SEO, PPC, Amazon, Google, digital and traditional media such as Radio, TV, and other marketing technologies.  For All-in-One Solutions, Connect with 360 today at tel:8015430250 or visit http://360MarketingTeam.com http://360MarketingTeam.com

360 Marketing & Advertising with owner Tami Theobald. 360 Marketing & Advertising is a full-service, award-winning advertising agency based in Layton, Utah.  Building brands since 1999, 360 is committed to serving local businesses and building thriving economies.  The company's team of certified professionals with decades of experience specializes in construction, government, education, nonprofits, manufacturing, healthcare, restaurants, tourism, events, entertainment, and recruitment.  Providing award-winning innovative omnichannel campaigns consisting of video production, website development, creative content, social media marketing on nine platforms, SEO, PPC, Amazon, Google, digital and traditional media such as Radio, TV, and other marketing technologies.    For All-in-One Solutions, Connect with 360 today at tel:8015430250 or visit http://360MarketingTeam.com          

March 31st was the #recharge2022 Buzz Conference. What an awesome event. Getting to hear from some of The Most Influential Voices in Canadian Real Estate was truly inspiring. I was able to nab a few great moments with some of the stars to ask them a couple of very important questions. Kathleen Black - Globally Recognized Mindset & Performance Expert, Bestselling Author, Speaker.Jess Lenouvel - Real Estate CoachMatt LionettiRichard Silver - Sales Representative, Senior Vice President – SalesScott Hurren - CEO & FOUNDER OTBxAir - Photography & Videography CompanyJustin Loncaric - Founder of JL Realty GroupDavid Greenspan - Motivational Speaker, Real Estate Coach, Marketing/Advertising, Founder & CEO of MindShare101 Inc.

In this episode of Out of the Clouds, host Anne Muhlethaler reconnects with Archana Jain, an accomplished PR and communications professional, and the founder of PR Pundit, one of India's top integrated communications firms. Archana has been at the forefront of her industry since her early days in the field and is widely recognised as a leading personality in PR, communication and media. She has been acknowledged as India's top 100 PR communications professionals, as well as among India's 50 Most Influential Women in Indian Media, Marketing & Advertising (2019, 2020 & 2021) and featured in the “Top 100 Influential Game Changers List.”Anne and Archana collaborated a few years ago, and got to know each other, back when Anne was heading global communications for French shoe designer Christian Louboutin. Over the course of this conversation, Archana tells the story of her beginnings in PR, how she went from consulting into working towards consumer-focused communication, to building her company and creating meaningful programs for the right audiences. She talks to Anne about why public relations still matters today, how it's imperative for brands to be telling authentic stories and why PR is a long game - not a quick win, and current challenges given that it's not an age-old profession. They also discuss changes in the media landscape and the rise of purpose-driven communications and community advocacy, in the age of social media. Archana also offers her thoughts on what it's been like to be a woman at the head of her own business, how the landscape changed in the past twenty years, but also how she chose to  integrate flexibility and WFH capabilities for her team since 2004 - and how satisfying it's been for her to be able to help women balance their personal and professional commitments. You'll probably notice a loud peacock (or two) in the background, as some were roaming behind Archana's home office during the interview. A good way to set the scene for this warm and in-depth interview with this influential entrepreneur. Happy listening!  ***Selected links from the episode:You can find Archana on IG @AJPundit and on Twitter @AJPunditOn LinkedIn Archana Jain Find out more about PR Pundit on their website http://www.prpundit.com/ - or on IG https://www.instagram.com/PRPundit/The origin and meaning of the word Pundit - https://en.wikipedia.org/wiki/PunditTripundra - https://en.wikipedia.org/wiki/TripundraVogue India - https://www.vogue.in/Adidas Run for the Oceans campaign - https://thecsrjournal.in/adidas-run-for-the-oceans-unites-over-87k-runners-across-india/Archana's interview on CommSpeak with Amith Prashu - https://youtu.be/1Zn2uWJARo0The German tampon PR campaign by Female Company via The GuardianThe exceptional Kate Winslet for L'Oréal campaign - https://www.youtube.com/watch?v=mjcd6Xu4MYUParvati Valley - https://en.wikipedia.org/wiki/Parvati_ValleyKashmir Shaivism - https://en.wikipedia.org/wiki/Kashmir_ShaivismThe Hungry Tide, book by Amitav Ghosh https://www.goodreads.com/book/show/4950.The_Hungry_TideA suitable boy, the book by Vikram Seth https://www.goodreads.com/book/show/50365.A_Suitable_BoyThe Emperor of All Maladies, a biography of cancer, the book by Siddhartha Mukherjee https://www.goodreads.com/book/show/7170627-the-emperor-of-all-maladies***f you enjoyed this episode, click subscribe for more, and consider writing a review of the show on Apple Podcasts, it helps people find us and also helps to secure future guests. Thank you  so much for listening! For all notes and transcripts, please visit Out Of The Clouds on Simplecast - https://out-of-the-clouds.simplecast.com/  Sign up for Anne's email newsletter for more from Out of the Clouds at https://annevmuhlethaler.com. Follow Anne: Twitter: @annvi  IG: @_outoftheclouds 

Our premeir broadcast on SpeakFreeRadio.com. Hour 1 Intro to Speak Free RadioHour 2 our special guest is Mike King from RealHistoryChan.Com. Mike King is a private investigative journalist and CORRECTIONIST historian based in the New York City area. A 1987 graduate of Rutgers University, King's subsequent career in Marketing & Advertising has equipped him with a unique perspective when it comes to understanding how "public opinion" is indeed scientifically manufactured. Marketing experience combined with 'City Boy' instincts make Mike King one of the most tenacious detectors of "things that don't add up" in the world today. Says King of his admitted quirks, irreverent disdain for "conventional wisdom", and uncanny ability to ferret out and weave together important data points that others miss: "Had Sherlock Holmes been an actual historical personage, I would have been his reincarnation."King is the author of 24 books, all of which were banned by Amazon after several years of strong sales. You can still find his banned books at his popular website. Be sure to bookmark and follow King's RealHistoryChan.com

OWNING AND OPERATING A 7-FIGURE CLOTHING BRAND! Here's the digital marketing tips YOU NEED TO KNOW! In this video we sit down with The founder of Jiggaerobics Levonte Lotts & his partner Xavier Barreda and talked about Digital Marketing, Best Ways To Grow Your Brand, and So much more!** SPECIAL LINKS **We put together a 3-in-1 Start Up Bundle to get your clothing off the ground: https://wrldinvsn.gumroad.com/l/3in1b...Grow Your Brand Today! https://wrldinvsn.gumroad.com0:00 - Intro3:00 - Shark Tank Advice 6:37 - How Has Covid Affected Business10:25 - Importance Of Creating Digital Products12:20 - What Does It Mean to "Keep Your Cheese Up?"15:30 - Best Brand Exposure Tips, Facebook Ads, Marketing29:30 - Best Ads To Do38:30 - Impact Of Jiggarobics 40:30 - System Building46:15 - Best Tips For EntrepreneursIn this video you'll learn:• Social Media Marketing Tips• Importance Of Digital Products in 2022• Digital Marketing Tips For Your Brand• Best Marketing Tips When Starting• System and Developing Building• Keeping Your Cheese Up• Growing Your Business Through Social Media• Brand Exposure Tips______________________________________________________________ABOUT THIS CHANNEL:We, Nicholas Clark and Marlon Watts started this clothing brand with 12 t-shirts ($120). We turned those t-shirts into an apparel empire. After graduating college, we decided to step into our clothing company full-time. We created this Youtube channel to show the journey of building a brand. We create behind-the-scenes vlogs so you can see the life behind running a successful clothing brand. We also feature other clothing lines, streetwear brands, or any entrepreneur looking to create a clothing brand startup business.ABOUT THIS VIDEO:In this video we talk to Jiggaerobics about digital marketing and building your brand. Jiggaerobics is a global fitness brand, that ingeniously combines "jigging," an energetic Louisiana dance style, with numerous plyometric exercises for a total body workout. Digital marketing tips, best tips on digital marketing, how to market your brand, how to start your brand in 2022, digital marketing for your clothing brand, clothing brand digital marketing tips in 2022, digital marketing tips for brand.Support the channel and learn more about starting a clothing brand and starting a brand from scratch ➔ http

Join Erica of Pop Marketing + Advertising and I as we discuss the process of hiring a team from start to finish! We talked through her journey to owning her own business, how she knew it was time to hire a team, how to delegate tasks, personal and professional benefits of having a team and how she relies on her gut intuition in business! She's a beautiful human and you'll find so many takeaways from our conversation! Guest info:www.popmktg.comhttps://www.facebook.com/popmarketingandadvertisingGina info:Schedule Initial Discovery Session: https://ginaschade.com/services/initial-discovery-session/www.ginaschade.com 

In this episode, I speak with Sierra Wallizer on the topic of executing on an idea. Sierra is the founder of Kitelinens, that produce "Stay-Tucked Sheets" that have a patent-pending design that keeps sheets in place all night.★ Sierra's Bio: ★Ahoy! I am a female founder with a background in software (for the past ~10 years), and Marketing/Advertising. Born in West Virginia and working my way to the Big Apple (NYC) at the age of 18, I've always had a drive to "do things differently" than what was true for so many of my friends and family growing up in rural West Virginia. I'm eager to share my story to the world, promoting self growth, self accomplishments, hard work, drive, passion, and the "how to's" that can help any individual navigate finding their dream and with no one's help but my own (including financially). I'm excited to nip any myths or stigmas about "small town folks" (especially from West Virginia) in the bud, and show the world that anything is possible with the right plan and approach. I had a dream to live in NYC and start my own company, and that's exactly what I'm finally doing with Kitelinens! :)Sierra's website:http://www.kitelinens.com/

Today I am thrilled to welcome Christine Maggiore-Escribano to Mojo Mondays Bootcamp. Chris is the Senior Vice President and Head of One Platform Marketing, Advertising & Partnerships at NBCUniversal. From college dropout to self proclaimed “polka-dotted unicorn who finally found her tribe”, Chris' journey is a testament to the power of reinvention. This season we are going deep on the transformative power of storytelling. We're going to provide the inspiration, tools, and structure, to help you craft your 2022 story. Please join us for this inspiring conversation! For show notes and more information about this episode, go to https://www.i2leadership.com/christine-escribano-mojo-mondays-bootcamp-season-4-episode-6/

You're in for a unique episode today! Tune in as John invites on John Schultz and Billie Jo Schultz. These two are a force to be reckoned with in the auction marketing industry - and they also happen to be married!    John is part owner and Chief Marketing & Technology Officer at Grafe Auction. Grafe was founded in 1959 with a focus on food service auctions, business liquidation, industrial commercial assets, and real estate. John is a 25 year auction veteran and conducted 350 auctions just last year!    Billie Jo Schultz owns and operates Auction Marketing Partners - she is all things marketing, advertising, and promotion for the auction professionals. She is an expert on leading marketing campaigns and cutting edge experiences.   Tune in to hear: John and Billie Jo's journey into the auction business The percentage of live vs online auctions being conducted Learn all things Marketing, Advertising, Promotion - Where we are now and where the industry is going What's the current environment with Virtual Reality? The most common marketing mistakes that the couple experiences!   Check out both companies here! https://www.grafeauction.com/   https://auction-marketing-partners.business.site/   Group: For the simple and stress free way to buy and sell real estate visit: https://www.nichollsauction.com/

By the age of six, George Wallace knew he wanted to be a comedian. He always enjoyed making people laugh, but he also knew the importance of an education. He attended the University of Akron, Ohio and upon graduating with degrees in Transportation, Marketing/Advertising, plus advance studies in Radio and Television from Columbia School of Broadcasting. Literally, a rags-to-riches story, Wallace went from selling rags to VP of Advertising. Still, his dream of being a comedian had a strong hold on him. Within a week of leaving the advertising field, he began to perform stand-up comedy and was offered a job writing for "The Redd Foxx Show."Wallace was awarded a Lifetime Achievement Award at the 2013 Soul Train/Centric Comedy All-Star Awards; and won Best Stand Up Comedian at the prestigious American Comedy Awards after four consecutive nominations. As a veteran radio personality, he has also made appearances on "The Steve Harvey Morning Show" and is a charter member of "The Tom Joyner Morning Show."In 2004 Wallace appeared as the headlining star of his own show at The Flamingo Hotel in Las Vegas for a 30 day run. Sin City showed its admiration by extending Wallace's contract indefinitely and nicknaming him "The New Mr. Vegas." Unlike any other comedy show in Las Vegas, Wallace gave away a number of prizes every night including CDs, DVDs, diamond necklaces, dinner at prestigious restaurants, gourmet chocolates, tropical cruises and even a new car. He celebrated his 10th Anniversary headlining at the Flamingo in March 2014, announced he was closing the show to head back out on the road.

On Today's show, we talk about angel investing, the current venture landscape, and how the later stage investing world is being disrupted with Partner at Craft Ventures, Bryan Rosenblatt. Bryan brings a deep operations background to his investing from working at companies like Twitter and Reddit where he helped with customer acquisition. He soon added angel investing as a side hustle and was able to get into competitive rounds in later-stage companies like Lamda School, Slack, and Carta. It’s a great conversation.About Bryan Rosenblatt:Bryan is a partner at Craft Ventures, focused on building the firm's east coast portfolio. Prior to joining Craft, Bryan led Reddit's New York office and revenue team, cultivating partnerships with brands like Google, Microsoft, Coca-Cola, P&G, and HBO. During his time at Reddit, the revenue organization grew 10x while scaling revenue to a $100m+ annualized revenue run rate. Bryan was an early member of Twitter's New York team where he worked with brands like Peloton, Harry's, Bonobo's, Casper, and Under Armour on their acquisition marketing efforts. Bryan has been an active investor both personally and via Riverside Ventures, which he founded in early 2017. His investments include Carta, Citizen, Bonobo's, Slack, and Dapper Labs. In 2018, Bryan was named to Forbes 30 Under 30 list for Marketing & Advertising. He was also recognized by Ad Council for championing nonprofit advertising that builds awareness around topics including mental health and diversity & inclusion. In 2021, Bryan was named to Business Insider's Top 100 Seed Investors.Bryan is a mentor for Backstage Capital, helping advance underrepresented founders and entrepreneurs.A message from our sponsor:Now more than ever, entrepreneurs need committed partners to help them navigate the hardest pain points of scaling a technology business. Created by one of Canada’s largest banks, RBCx is re-imagining what it means to create meaningful and impactful technology companies in Canada.RBCx – the tech banking arm of the Royal Bank of Canada - is a full-service platform that accelerates the entrepreneurial journey at every stage of growth – providing access to a complete suite of capital solutions, innovative products and services, and operational expertise to help technology companies scale.Sid Paquette – former Managing Partner at OMERS Ventures, is leading the group and has recruited a bunch of new faces to the bank from the Venture and Tech industry. Tony Barkett and Tyler Kirk – two former Silicon Valley Bank leaders in addition to Nicole Kelly and Anthony Mouchantaf have also joined Sid from OMERS Ventures.RBCx has been incredibly active since their launch in June as an LP, and have already backed some of Canada’s most notable VC funds including Golden, Amplitude, Version One, and Lumira Ventures. To learn more about RBCx visit www.rbcx.com or follow them on Twitter or Linkedin.In this episode we discuss:02:42 Biggest lessons he learned in his early career at Reddit and Twitter about customer acquisiton04:34 How he evolved from a qualitative perspective to a quantitative perspective on marketing05:49 The experience of building a sales team at Reddit starting in 201507:41 The importance of brand story and opportunity when there is a strong userbase10:14 How Bryan was able to get into competitive later rounds as an angel investor12:07 The importance of momentum and building on wins to secure dealflow13:26 Bryan’s early due-diligence process14:18 Why a founder’s character is important at early stage investing15:05 The learning value of losing money as angel investor16:04 Early personal risk when investing16:39 The biggest loss and biggest wins as an angel investor18:54 Training yourself to know when to listen to your gut20:34 Ways he needed to step up his game when joining a marquee firm like Craft Ventures22:15 Early lessons he learned from the senior Craft Ventures partners24:01 What was the hardest thing to learn in his transition to venture investing25:18 How the market has evolved since becoming a VC27:16 The importance of conviction in growth when investing28:12 The SaasGridQA.com tool Craft just launched for founders to help analyze and predict growth29:10 How Bryan helps foster and grow partnerships within his portfolio30:55 Will companies like Pipe.com ultimately destroy the VC model?32:25 Bryan’s tips for founders who are pursuing a product-led growth strategy34:33 The best way to onboard new customers35:44 Craft Venture portfolio companies that have nailed the product-led growth strategy37:18 The part of the Craft platform Bryan would recommend to every founder38:53 How Craft views the market in generalFast FavoritesPodcastAll In PodcastNewsletter/BlogFred WilsonHoward Linson/r/MetsTech GadgetQuestTrendAlternative assets like trading cardsBookThinking in BetsLife LessonStay hungry, stay humble.Follow Matt Cohen and Tank Talks here!Podcast production support provided by Agentbee.Agency This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

Milena moved to Israel from Brazil 3 years ago to pursue a change in atmosphere and find a position in a marketing organization. She has been on Instagram for about seven years and even has an account for pets with over 200K followers. https://instagram.com/omundoanimal https://www.linkedin.com/in/milenafarber --- Send in a voice message: https://anchor.fm/richard-lamonica/message Support this podcast: https://anchor.fm/richard-lamonica/support

Pacifico talks with growth marketer and serial entrepreneur Martin Ochwat about managing a 9 figure ad budget, getting a patent in digital ad buying, traveling the world, and much more.---Law, The Universe, And Everything is a show featuring leaders from the fields of law, business, sports, medicine, spirituality, music, marketing, entrepreneurship, cannabis, blockchain, and beyond. We talk about anything and everything as long as its interesting. No topic is off limits so it's a bit like Joe Rogan meets Tim Ferriss but the host has better hair. Law, The Universe, And Everything is a production of The Soldati Group. All opinions expressed by the host and podcast guests are solely their own opinions and do not reflect the opinions of The Soldati Group. This podcast is for information and entertainment purposes only. These discussions do not constitute legal or investment advice.------Law, The Universe, And Everything is sponsored by Prosperitas, an animated video agency that can help you bring your company's ideas, values, products, and messages to life with the power of engaging videos. Whether you strive to win more customers, engage or educate your audience, Prosperitas will craft each video specifically targeted to fit your brand and vision. Visit ProsperitasAgency.com today to learn more and discover how Prosperitas can create the best videos your company has ever had to help increase conversion rates and drive more sales.---------Today's episode is brought to you by MarketingForAttorneys.com, which helps attorneys and law firms to clarify and upgrade their marketing and messaging to help grow their firms while reducing reliance on pay per click advertising. Visit MarketingForAttorneys.com to book your free consultation today.------Books and Resources Mentioned:Rich Dad Poor Dad by Robert Kiyosaki: https://amzn.to/35osr2CThinking Fast And Slow by Daniel Kahneman: https://amzn.to/35psGuvDundas Life - digital life insurance brokerage Wellow - sustainable deodorant brand Martinochwat.com - Personal blog for anyone looking to learn more about digital marketingMartin's Social Links:FacebookLinkedIn---Show Notes:00:00 Show Intro01:06 MarketingForAttorneys.com01:23 Guest Intro – Martin Ochwat01:55 Getting started in marketing02:45 The most important concepts in marketing03:36 The biggest mistakes marketers make07:14 Managing a 9 figure ad budget and securing a patent10:56 The evolution of marketing over the next decade13:04 What Martin loves most about marketing14:24 Martin's favorite marketers16:13 How small businesses can leverage growth marketing17:57 How traveling expands your worldview19:53 Martin's favorite travel destination20:32 Martin's favorite failure22:18 Martin's billboard23:14 Martin's self care strategies24:41 The best...

Ty Stafford is a Los Angeles-based Creative Director who was recently on the Forbes 30 Under 30 list for Marketing & Advertising. Ty has worked with companies such as Redbull, the NBA and more in developing branded content & marketing strategies meant to engage and entertain, and his most recent commercial work with Joe Jonas for Tanqueray Gin can be seen on screens around the world. Subscribe to the podcast YouTube channel!