Podcast appearances and mentions of steve rae

Welcome to Thursday's dose of audio turbulence. In this episode of the Rated R Safety Show, Jay Allen breaks down the reality distortion of “special editions,” “enterprise packages,” and overpriced consulting deals—because nothing says system dysfunction like a $1,000 per employee subscription.From billion-year oxygen countdowns to Mission Impossible popcorn buckets (yes, really), we navigate everything from planetary doom to consulting room scams. Jay also reflects on the Steve Rae interview, the ongoing energy from Banff, and how sometimes “the system update” is just a revenue scheme with a rebranded sticker.

Resources from this episode:Read Prof. Koenigsberg's article at HBR: https://hbr.org/2022/01/3-strategic-o...Meet Jamie Adamchuck from UE Coaching: https://uecoaching.com/And frankly, they don't build 'em any better than Steve Rae: https://wizardofads.org/partner/steve...SHOW LESS

Over a year in the making, the new WtH Audio Sigil DETRIT∴US has been released featuring sound sorcery from international artists.

Loren Steffy, an accomplished author of several books on the energy industry interviews Steve Rae, Executive Director of Step Change in Safety and Piper Alpha Survivor. On the 10th anniversary of the Deepwater Horizon Loren and Steve discuss the changes to the North Sea and the Gulf of Mexico, is there more to do, has the industry went to far on occasions?And what it's like as a survivor of such a tragedy.

Join Steve Rae (Saroth the Mage), Derek Hunter and Keats Ross (Pragmagick) for Part 02 of their ongoing discussion about addiction, recovery and magick as a tool to heal these wounds.

Join Steve Rae (Saroth the Mage), Derek Hunter and Keats Ross (Pragmagick) for a candid discussion about addiction, recovery and magick as a tool to heal these wounds.

On this special episode of EVOL, in association with Burness Paull, Steve Rae, a survivor of the Piper Alpha disaster, joins the team to reflect on the tragedy that took place 32 years ago this week. Steve discusses the lasting safety legacy of Piper Alpha, which claimed the lives of 167 people in the North Sea, as well as his own memories from that fateful night. The EVOL team then takes an international look at health and safety in oil and gas, including a fatal valve station explosion in Nigeria this week, as well as recent piracy and terrorism cases.  Energy Voice helps organisations understand the geopolitical, economic and financial factors that underpin market events, and give you a view on what's coming over the horizon. As a listener to this podcast, you can get a free trial of energyvoice.com, giving you two weeks of unrestricted access to the latest crucial news and insight. The trial is entirely without obligation – we don't want your credit card, and there's no auto-enrolment at the end. 

Pragmagick 32 features a wonderful chat with the Cunning Scottsman, Saroth The Mage, on magickal praxis as redeemer.

It’s the late eighties and the oil industry is booming. Life’s good. But when you’ve become comfortable dealing with risk, it makes for predictable accidents and it’s easy to forget that if things go wrong, they can go really wrong.

When you survive a major disaster, do you stop taking risks?

It was a gas leak that started it, like a banshee wail on the production deck. The 18-month long government inquiry set about investigating why Piper was destroyed, but with so many witnesses dead, questions remain over exactly what happened.

When the cameras are gone you can’t see the ripple effect that carries on through the decades after a major accident. Why do some people cope better than others, and should we assess risk not just in terms of the likelihood of accidents but the risk of lasting trauma?

It’s been a long time since Piper exploded: experts are nervous that the industry has forgotten and is on the precipice of another disaster. So, can we ever be sure that the right warnings are getting through and should we all be trying to jumpstart our own chronicunease in order to keep us alive?

After establishing Steve and Dave’s Chicago connection the hosts dive into why he’s been brought on as a guest - after Steve attended a No Barriers Corporate retreat he was able to recognize the core No Barriers elements that he could bring back to his own company to reinvigorate his teams. Corporations face their own types of barriers but in more “invisible” ways. Steve talks about how employees are not willfully disengaged but they have perhaps lost their connection to the mission or are checked out: “Something about their environment is disabling for them to give their best and have the fulfillment that comes from work.” By providing the No Barriers elements to employees Steve feels can reinstall a sense of agency to their job life. We dive into Steve’s background growing up overseas. His father’s job involved moving the family around quite a bit and exposed him to diverse experiences and cultures; igniting his sense of curiosity and passion for learning and adventure. He tries to carry that over into his style of leadership: “The most innovative companies, they stimulate a sense of curiosity in their employees and encourage risk taking.” Jeff asks how difficult it is to “turn the tide” for struggling companies? What causes the shift? Steve explains that it has to come from leadership and their understanding of the importance of the culture of the company. He talks about the elements and how each of them contribute to the process of confronting these barriers and ultimately leading to positive change over time - it’s not as simple as hearing one speech and walking away ready to change everything. “Culture trumps strategy.” Steve’s thoughts on motivation stem from the importance of motivating employees behind a “Vision,” and rallying the troops to see the bigger picture as to why they are showing up for work. By providing leadership that’s respectful and with a focus on mission it enables employees to really engage and come to work ready to take risks and branch out. “Empowering people to do their best and bringing them a vision they could really relate to and treating everyone with respect.” Dave, Jeff, and Erik all ponder how No Barriers translates from the mountain experiences that corporate leaders attend or the speakers they hear and how they can bring those types of abstract concepts down to the everyday work environment. Steve muses on a few perspectives: one being that no matter what there are always about 10% of employees who will not engage regardless and to keep that in mind and it is largely about receptiveness. The second is that No Barriers has authenticity and folks like Erik who are living examples of what is possible and therefore this isn’t just about buzzwords and clever marketing but effective principles about: “These principles that you’re teaching are proven effective ways of sort of rewiring human software to create a belief system of what is possible and arming them to achieve things they never thought were possible.” And then, to actually experience these transformations in the field - like climbing up a daunting mountain - that experience “creates the permanency” and translates to the workplace. The concepts of struggle and risk are discussed as positive vehicles for change for businesses and leaders. Steve talks about one of his first international sales jobs that was initially a source of struggle for him and ended up propelling him to success. Another problem he faced was having difficult employees but it drove him to learn how to be nimble, how to motivate others, and how to ultimately be a better leader. A final discussion point is about “cutting the rope” and figuring out how to retain or not retain employees who are not helping the team. Steve speaks from a place of compassion and how he came to realize that letting go of employees who are not fulfilling their duties was actually an act of kindness to not only that individual to find a better job fit for themselves but it helped the rest of his team to perform better and not drag them down. Our hosts wrap up some of their thoughts on Steve’s points about bringing change to struggling companies or leadership with values like authenticity, culture, and ownership. Check out No Barriers website to learn more and participate in a No Barriers Corporate Leadership Program

Please click on the POD button to listen to the latest Atlanta Business Radio  show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA.   Here's how to listen to the podcast of our show. First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now just press play and the show you chose should start playing. You can also download the show to listen on your mp3 player. We are now available on iTunes, click this link and you can find all our past shows. Press SUBSCRIBE and you will automatically get the latest show when you sync your iPod to your computer. On today's show we had Steve Rae, founder of Roam Atlanta guest host for Amy. Steve explained that ROAM is an innovative, meeting, dining and gathering place for a new progressive workforce who need office space in and around the Alpharetta area. There is no better place for entrepreneurs to connect with others, work productively and grow their businesses. Learn more about Roam Atlanta at www.roamatlanta.com We opened the show with Wayne Melnick, attorney at law with Gray, Rust, St Amand, Moffett & Brieske. Wayne is an insurance defense attorney and member of the Georgia Bar for over 15 years. He discussed issues related to lawsuits in general and important information that all people and business owners need to know about their insurance. To learn more about Wayne and his firm please go to their website www.grsmb.com/bio/waynemelnick.asp We closed the show with Vanessa Lowry with Connect4Leverage, a social media and marketing firm. But she didn't come on the show to discuss that - she was here to promote the 5th annual Roswell-Tree fun run. She co-founded this event with Sally Jamara with Traversa Consulting. The Roswell-tree is the only race on July 4th where everyone wins and gets breakfast. This great event is held at Roswell Park and all proceeds benefit the Atlanta Community Food Bank. To learn more or to enter please go to www.roswelltree.org Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show

Last Thursday https://wizardacademy.org/jeffandbryaneisenberg.asp (the Wall Street Journal published a story) about a new book written by two of our faculty members, hinting strongly that if the biggest advertising agencies on Madison Avenue would just buy a copy and read it, they would find the answers to all the questions that have eluded them. That story was a very big deal. On Friday the Wall Street Journal bestseller list revealed Jeff and Bryan Eisenberg's Waiting for Your Cat to Bark? to be the top-ranked business book in America. Six years ago, Jeff and Bryan were regular folks. Struggling. Hopeful. Doing the best they could with limited resources. Sound familiar? Jeff came alone his first visit to Austin because the brothers had only enough money for one plane ticket. He sat in the small meeting room of our old facility with a couple dozen other people who had come for https://wizardacademy.org/scripts/prodList.asp?idCategory=90 (a free public seminar). Jeff and I spoke briefly that day. He shared his dream and I encouraged him. A couple of months later, Jeff was back for a 3-day class and he brought his younger brother, Bryan. They obviously grasped the essence of what Wizard Academy was teaching, so when they asked permission to expand my work and apply it to the Internet, I said, “Delighted to see you do it.” They smiled. I smiled. And in that moment I was sure of something. “Someday your company is going to be a whole lot bigger than mine,” I said. They had no company at the time. When Pennie and I launched Wizard Academy Press, the Eisenbrothers turned in a manuscript called Persuasive Online Copywriting. We published it, sold some copies on Amazon.com and kept our fingers crossed that a real publisher might take an interest and give the book brick-and-mortar distribution. It never happened. When I flew to New York to visit them in their cramped little office in the basement of an old house in Brooklyn, they showed me their fancy new coffee maker. They were really proud of it. I sipped a cup and talked about how all their hard work would someday pay off. Soon their strange, new methods began paying big dividends for clients and thousands of people began to lean forward with their hands cupped behind their ears. The Wizards of Web curriculum was born when the brothers presented us with a fabulous syllabus for a course on Internet marketing. Their second Wizard Academy Press book, Call to Action, made the bestseller lists a year ago in spite of the fact that it also had no brick-and-mortar distribution. Finally, the brick-and-mortar publishers began to take an interest. Last week's trumpeting of Waiting for Your Cat to Bark, published by Thomas Nelson, couldn't possibly have made Wizard Academy more proud. Today Jeff and Bryan's client list includes many of the largest companies in the world. http://wizardofadsaustralia.blogs.com/contact_us (Craig Arthur), https://www.wizardacademypress.com/scripts/prodView.asp?idproduct=14 (Chris Maddock), http://www.michelemiller.blogs.com/marketing_to_women/ (Michele Miller), http://www.highvoltageperformance.com/ (Mike Dandridge), http://www.freemangames.com/idea/ (David Freeman), http://www.brandingblog.com/ (Dave Young), http://www.futurenowinc.com/bios.htm#Holly (Holly Buchanan), http://juantornoe.blogs.com/hispanictrending (Juan Tornoe), http://www.hoverstudios.com/ (Thomas Tucker), http://www.slyasafox.com/NASA/ (Mark Fox), http://brandingadvice.typepad.com/ (Walter Koschnitzke), https://www.wizardacademypress.com/scripts/prodView.asp?idproduct=132 (Lisa Davis), http://wizardofadscanada.typepad.com/touch_points/ (Steve Rae), https://wizardacademy.org/scripts/prodList.asp?idCategory=93 (Jeff Sexton), http://americanvisionaries.com/ (Sonja Howle), http://www.newschoolselling.com/index.cfm?webid=26 (Steve...

Hi Roy, Thanks for the mention in the MMM today. It never ceases to amaze me the buzz something like that creates. Reading it also reminds me of the other conversation that took place at the same time, when you and Dave were talking about how a chef reduces the sauce to intensify the flavour and how that process can be related to writing. That conversation adds clarity to today's argument raging in the US about 60's vs. 30's. Cheers Steve The “other conversation” mentioned in this email from my partner Steve Rae was with Dave Martin, the Academy graduate and friend in whose restaurant we were dining. Following http://wizardacademy.org/imagegallery.asp (my discussion of paint with Bob Shrubsall), Dave and I began discussing how impact grows when it's concentrated into less of the carrier vehicle. This is the secret of perfume, reduction sauce, and the edge of an axe. But just as sharpening an axe or simmering the water from sauce takes time and patience, editing words from descriptions is not a task for the anxious or twitchy. Easy reading is damned hard writing. Think of this principle as The Law of Refined Essence. I've always been a fan of David Ogilvy and J. Peterman, two of the great masters of evocative description, and both were advocates of long and colorful copy. These men were legends in their day but I believe that day is fading. The rules of communication are shifting beneath our feet. Haven't you noticed? We're entering an era of stimuli bombardment, visual ecstasy, sound bites, the micro attention span. A committed reader is a rare bird. Over-communication has accelerated beyond critical mass and the resulting explosion has fragmented the public mind. So the new rule is to say what you've got to say. And say it hot. Speaking to authors, Elizabeth Spencer said, “Don't overwrite description in a story – you haven't got time.” I believe her advice rings truer today than ever. What do you believe? Roy H. Williams

People who try to stay “on the cutting edge” tend to see everything as new. But the thing that has been will be again. And that which currently is, has been, long before our time. If this observation seems familiar to you, it's probably because you remember it from a book written a few thousand years ago. Solomon went looking for the meaning of life and the essay he wrote about his journey, Ecclesiastes, opens with a similar observation about the cyclical nature of things. I call such observations Laws of the Universe and I depend on them to make my clients rich. Sounds like a book title, doesn't it? The Wizard's Laws of the Universe? Perhaps I'll write it someday. Right now I'm looking at a business card I've been carrying in my wallet since late autumn, 2000; Pennie and I were in Stratford, Ontario, while the Bush-Gore “hanging chad” debate raged in Florida. No one was sure who had been elected president. So at dinner in the basement of Fellini's, my partner Steve Rae casually asked, “So what do you think will happen if your boy gets elected?” My reply was detached and instant. “We'll be at war within a year.” Stunned, the table went quiet until Dave Martin, our host, set down his fork and asked, “Why?” “Never put a Texan in the White House,” were the eight short words of my answer. Then, looking across the table at Bob Shrubsall, I said, “They tell me you know more about the science of paint than anyone I'll ever meet. Is that true?” Bob, in the understated way that is typical of Canadians, shared a little of his lifelong obsession with pigmentation and how it had led him into a specialized course of higher education that culminated in several college degrees and a career in research and development. “So what makes one paint different from another?” I asked. This question obviously energized Bob, so I pulled out a pen and began writing down what he said; “Paint, any paint,” he said, “is composed of only 4 things: pigment, vehicle, additives, and resin.” Funny thing. Advertising is like that, too. The pigment of an ad is its color, tone, temperament or style. It's what makes us recognize the ad as part of a specific campaign. Think of this “ad pigment” as brand essence. Most ads today are evocatively pale due to a lack of pigment. The vehicle of an ad is the media which delivers it; newspaper, television, radio, outdoor, direct mail, internet, yellow pages and word-of-mouth are all vehicles of message delivery. The additives of advertising are the specific message points it hopes to deliver. The resin of an ad is what makes it stick in your mind. Surprising Broca and http://wizardacademy.org/academydescription.asp?ID=32 (adding a Third Gravitating Body) are just two methods of adding stickiness. Ultimately though, your ad's resin is the salience of the message as measured by the central executive of Working Memory in the dorsolateral prefrontal association area of the brain's left hemisphere. Yes, there are laws of the universe. And one of them is that lots of things are like paint. Advertising is like paint. Reputations are like paint. It pays to understand paint. Half the people reading this memo were likely irritated by the hyper-generalized nature of the 8-word statement I made at dinner in the basement of Fellini's. “It's more complicated than that, dammit! To say 'never put a Texan in the White House' is just shallow and simplistic and childish and irresponsible.” Yeah, you're probably right. But we did invade Afghanistan 10 months later. Roy H. Williams