Monday Morning Marketing

Ever wondered about how to create your own podcast for your business? In this episode, Esther and Melanie describe what they did, their top recommendations to get started and also a few things they would do differently if they were to do it all again. If you want a more detailed plan, head to our Etsy store and download the e-Book "How to Start a Podcast".

The Internet feels saturated with content these days, so how can you stand out from the crowd? That's what Dave Levin talks to Esther and Melanie about in this episode. He gives tips and advice so grab your notebook and pen to jot them all down.

What would they be and why? There are so many marketing channels available to small business owners these days it can be difficult to know where to focus your time and attention. In this episode, Esther and Melanie answer with theirs and you might be surprised by some of their responses. What would yours be and why? Tell us your top three.

In this episode, the duo chat about the methods and strategies you might want to consider when it comes to keeping your customers.What is your onboarding like for your customers? This can aid your ongoing relationship with the customer and help you upsell and cross sell. Have a listen for tips today.

PR doesn't have to be costly, as Sara McCracken points out in this episode, but it does have to be part of your marketing strategy. In this episode, Esther and Melanie ask the questions you want answered about PR. Stick around to the end of the episode for all the great tips Sara gives.

SEO (Search Engine Optimisation) and AEO (Answer Engine Optimisation) both help you get found online by your potential clients. In this episode, Esther takes you through the differences and how to start implementing them this week.

Content creation is probably the most time-consuming role of a marketer. In this episode, Melanie outlines this rule and how you can use it to help make your content easier and faster. Be sure to have a pen and paper ready.You can find her blog on her website: https://www.stomp.ie/post/using-the-10-4-1-rule-for-social-media

This time Melanie speaks to Phil Mershon, author of "Unforgettable," discussing how to create memorable event experiences. He shares insights from Social Media Marketing World on engaging attendees, attracting speakers, planning logistics, and the importance of staff training and collaboration to ensure a positive customer journey.

In what has become tradition, here are the marketing predictions that Esther and Melanie think will be game changers this year. Plus, it's the 6th anniversary episode!! Thanks for listening. Let us know what you think will be big in marketing in 2026.

Automations help ease your workload but where should you start? That's what Esther and Melanie discuss with Linda Monahan, The Habit Boss, in this episode, along with what you can automate and how to set them up.

In this episode, Esther and Melanie explore the marketing mix of company, customers, competitors, product, price, place and promotion.

Do you use royalty free music and images? Do you know where to get them from? Great! So does everyone else in your industry - so are they using the same images as you?It's something to think about and in this episode, Esther gives you some advice and suggestions on alternative things to use.What's the most random image or music you've used with your content? Let us know in the comments or send us an email.

If you have a website, this is the episode for you. Amanda joins Esther and Melanie to explain why you need to connect your website to GA4* (Google Analytics). That way you'll be able to see what's working and what's not. She gives lots of tips and advice on what to monitor, how to set up various aspects of it and more so grab a pen and paper to take notes. *other analytics tools are available

What are marketing funnels? How do you get your audience into the funnel? What should you do if people don't go all the way through the funnel... So many questions so that's why Esther and Melanie talk about this topic in this episode. Grab a pen and paper to take notes.

You've heard the old addage - "never work with children or animals" - but does it still hold true today? Social media posts containing children, animals, or both tend to do very well in terms of views and engagement but are they something you should be adding into your strategy? That's what Esther and Melanie discuss today.

If you want to make money from marketing then this episode is for you. Esther talks to Niki Hutchison about what to do and what not to do when it comes to generating an income from marketing. Grab your notebook and get ready for all the great advice Niki has.

One product can't be sold to everyone. You need to tailor your product or service to your audience. As Esther reminds us in this episode: “You can't be everyone's cup of tea, or you'd be a mug”.

Before posting content or advertising your products and services think about WIIFM, or rather WIIFMA (What's In It For My Audience). In this episode Esther and Melanie discuss different ideas on how to make it more valuable for your customers without you spending a lot of money.

Esther and Melanie are joined by Niraj Kapur in this episode to talk about how to use LinkedIn to get sales - with a few top tips on what NOT to do as well. Take notes as you listen and be sure to catch Niraj at Social Media Fest in November.

In this episode, Esther and Melanie talk about essential marketing skills for small business owners, cost-effective ways to improve marketing capabilities, and tools and resources for self-taught marketers.What would you add to their list of suggestions?

In this episode, Esther and Melanie discuss what content marketing is, why it's important and how to leverage it in your business.Hear the explanations and start using purposeful content marketing today!

What does it mean to have accessible marketing, how do you achieve accessibility in marketing and what exactly is WCAG 2.2 AA??All of these questions and more are answered in this episode when Esther and Melanie speak to Tania Gerard.

In this special 300th episode, Esther and Melanie look back on what has changed and what has stayed the same in marketing over the past 300 episodes. There's also a special giveaway to celebrate making it to 300 episodes so listen in and enter for your chance to win.

Monitoring your social platforms is way more than just customer service. Find out in today's episode about all the essential touch points that can be covered by properly monitoring the. Learn how you can use free and paid tools to do it yourself.

In this episode, Esther and Melanie speak to Deborah Jordan, founder of ChuzeDay. ChuzeDay is a small business solution to help with bookings, appointment reminders and more. Deborah also runs meet ups for solopreneurs because she knows how lonely it can be to work on your own. Listen to the conversation and find out more about ChuzeDay.

What is social proof, why does it matter, and how can you use it to build trust and grow your business? That's what Esther and Melanie discuss in this episode of The Monday Morning Marketing Podcast.Do you gather social proof? Be sure to leave us a review where you listen to this episode to let us know what you think of it.

Are you using Threads as part of your marketing plan? Are you finding that you're not getting the desired results? Then listen to this episode where Esther takes you through some interesting statistics and top tips on how to get better return from Threads. Let us know if it's working for you.

Ever wondered how marketers are using AI? Well, today's guest (Ayo Abbas) asked them directly and the results are in. Listen as Esther and Melanie explore the different ways marketers are using AI - but are they being truthful in their answers?

What are some do's and dont's when it comes to the online world? That's what Esther and Melanie discuss in this episode of The Monday Morning Marketing Podcast. What else would you add?

Having your social media accounts verified has to have some advantages, right? Some platforms charge you to verify your account, others give you the much sought after blue tick based on the number of followers or content you make. But is it even worth it to be verified? What are the benefits of it anyway? That's what Esther and Melanie discuss in this episode.Are you verified? Let us know what differences you've noticed (if any)

Want to get your name out there but don't know how? Gloria Chou joins Esther and Melanie in this episode to explain how to be your own publicist with no experience or connections. Listen to the end for some free resources from Gloria (and all the great advice throughout)

In this episode, Esther and Melanie discuss the key elements needed for a winning strategy. Listen in for top tips. Which will you implement?

Do hashtags still work on social media? Is there any reason to keep using them? If so, which ones should you use and why? So many questions to cover in this episode!Let us know if you're still using hashtags or if you've stopped.

LinkedIn Ads - do they actually work? Have you tried running them or are you put off by the cost? In this episode, Esther and Melanie talk with Kristian Downer about why LinkedIn Ads are worth your time and money.Let us know how you get on!

What makes your business unique? What makes it stand out from others in your industry? In this episode, Esther and Melanie discuss different USPs and why it's important to identify yours.

Every business seems to have a subscription or membership for you to join, including Ryanair! So what are the benefits of having one for your business? That's what Esther and Melanie discuss in this episode.Do you have a membership or subscription as part of your business model? Want to come on and tell us about it? Get in touch.

How can you use WhatsApp as an integral part of your marketing? In this episode, Charlie Day explains how to get started and how to grow your business by using WhatsApp. Listen carefully as she gives lots of top tips.

Coca-Cola are a well established brand who still need to market their products. Right now they are using the "Share a Coca-Cola" campaign and adding proper names and generic titles to their cans and bottles. Why? To promote the use of user generated content (UCG) and have more people talk about their brand. How can you implement something like this for your brand? Esther and Melanie give you some examples in this episode.

What exactly is social engineering and why should (or shouldn't) we use it in our businesses? Well, there is a lot of controversy around it at present with the M&S hack in the UK but that's only one side to it. Take a listen as Esther and Melanie dive into the pros and cons of social engineering (and what you should look out for to avoid the ugly side to it)

What's the best way to deal with a crisis? Start planning before it happens.In this episode, Esther and Melanie talk with Tina Calder about what businesses of all sizes should and shouldn't do when faced with a crisis. Listen in and get your plan in place before you need it.

When you run your own business, or work for someone else, you can get so distracted by everything that you need to do that you forget WHY you're doing it. When you take a minute to remember your "why", you realise what's important, and you focus more on doing it all for the right reasons - whatever they may be. Take a minute today and refocus on your "why" - you'll be surprised how much easier it'll all become.

In today's episode, Esther and Melanie discuss why leaving your marketing in the hands of the youngest person in the room isn't usually a good idea. They discuss how, even though Gen Z and beyond have grown up with all things web, social media and digital marketing doesn't mean they know what to do with it.What's been the experience within your business? Have you been schooled by your younger team or family members on how to run your business online or do you leave it to the more experienced members?

With the speed at which social media moves it's hard to keep up. Andy Lambert, founder of Content Cal and author of Social 3.0 joins Esther and Melanie to discuss what's on the horizon for social media, what we should focus on going forward and what channels to keep an eye on.

Setting up a simple email welcome sequence can save you lots of time and effort in the long run. Welcome sequences can be used to automatically send emails to new contacts on your mailing list to introduce them to your different services, or it can be used after making a sale to ask for reviews and to offer discounts for future sales.In this episode, Esther geeks out about them while Melanie rolls her eyes and tries to pretend to be interested in the technical stuff. Have a listen and design your own simple email marketing sequence and save yourself lots of time.

Having an influencer or celebrity take over your social media account for a day or so can have many benefits for your account, depending on your goals of course and making sure you have shared values with the person taking over, but have social takeovers had their day?In this episode Esther and Melanie discuss the pros and cons of handing over your social platforms to someone else. Is this something you've done in your business? Or something you're considering? Let us know in the comments.

In this weeks episode Esther and Melanie hone in on one area of the strategy. It's a lot more detailed than perhaps we give it credit and when building a strategy for ourselves or a client, we need to refine it more fully. Listen in and get the tips you need to build a Media Strategy today and listen on for more details to help build yours in the coming weeks.

In this week's episode, Melanie talks about a blog she wrote recently. She outlined all the skills you might consider mastering to help you stay on target with your time management. If you want your weekends, evenings and general life back, this is a must listen! Stop missing important moments in your life and those of your friends and family. Get your pen and paper out today and let's see what you should be working on first!If you listen to the very end, you hear Melanie's mistakes / bloopers

Listen to Esther and Andi chat about customers. Why we need to get back to them, how do we need to better understand them, and what techniques should we be trying?Listen as the conversation moves on to Seth Godin towards the end! Future workshops you should know about!

Why not discuss something REALLY contentious ladies! The role of a Marketer can be small or it can be all consuming. In this weeks episode our duo chat about what they think it should involve and the steps you can take to get there. If you would like to share your journey then tell us in the comments or send us an email about it!

In their episode today, Esther and Melanie speak to Louise Brogan about her brand new book, her trip to Social Media Marketing World and ask the questions that've been bothering you about LinkedIn for the last little while...Listen in today!

Storytelling is a great way to market your business. People love hearing stories and it can make your audience relate to you faster than any other form of marketing. Listen in as Esther and Melanie discuss some compelling stories. How are you using them?