Monday Morning Marketing

Coca-Cola are a well established brand who still need to market their products. Right now they are using the "Share a Coca-Cola" campaign and adding proper names and generic titles to their cans and bottles. Why? To promote the use of user generated content (UCG) and have more people talk about their brand. How can you implement something like this for your brand? Esther and Melanie give you some examples in this episode.

What exactly is social engineering and why should (or shouldn't) we use it in our businesses? Well, there is a lot of controversy around it at present with the M&S hack in the UK but that's only one side to it. Take a listen as Esther and Melanie dive into the pros and cons of social engineering (and what you should look out for to avoid the ugly side to it)

What's the best way to deal with a crisis? Start planning before it happens.In this episode, Esther and Melanie talk with Tina Calder about what businesses of all sizes should and shouldn't do when faced with a crisis. Listen in and get your plan in place before you need it.

When you run your own business, or work for someone else, you can get so distracted by everything that you need to do that you forget WHY you're doing it. When you take a minute to remember your "why", you realise what's important, and you focus more on doing it all for the right reasons - whatever they may be. Take a minute today and refocus on your "why" - you'll be surprised how much easier it'll all become.

In today's episode, Esther and Melanie discuss why leaving your marketing in the hands of the youngest person in the room isn't usually a good idea. They discuss how, even though Gen Z and beyond have grown up with all things web, social media and digital marketing doesn't mean they know what to do with it.What's been the experience within your business? Have you been schooled by your younger team or family members on how to run your business online or do you leave it to the more experienced members?

With the speed at which social media moves it's hard to keep up. Andy Lambert, founder of Content Cal and author of Social 3.0 joins Esther and Melanie to discuss what's on the horizon for social media, what we should focus on going forward and what channels to keep an eye on.

Setting up a simple email welcome sequence can save you lots of time and effort in the long run. Welcome sequences can be used to automatically send emails to new contacts on your mailing list to introduce them to your different services, or it can be used after making a sale to ask for reviews and to offer discounts for future sales.In this episode, Esther geeks out about them while Melanie rolls her eyes and tries to pretend to be interested in the technical stuff. Have a listen and design your own simple email marketing sequence and save yourself lots of time.

Having an influencer or celebrity take over your social media account for a day or so can have many benefits for your account, depending on your goals of course and making sure you have shared values with the person taking over, but have social takeovers had their day?In this episode Esther and Melanie discuss the pros and cons of handing over your social platforms to someone else. Is this something you've done in your business? Or something you're considering? Let us know in the comments.

In this weeks episode Esther and Melanie hone in on one area of the strategy. It's a lot more detailed than perhaps we give it credit and when building a strategy for ourselves or a client, we need to refine it more fully. Listen in and get the tips you need to build a Media Strategy today and listen on for more details to help build yours in the coming weeks.

In this week's episode, Melanie talks about a blog she wrote recently. She outlined all the skills you might consider mastering to help you stay on target with your time management. If you want your weekends, evenings and general life back, this is a must listen! Stop missing important moments in your life and those of your friends and family. Get your pen and paper out today and let's see what you should be working on first!If you listen to the very end, you hear Melanie's mistakes / bloopers

Listen to Esther and Andi chat about customers. Why we need to get back to them, how do we need to better understand them, and what techniques should we be trying?Listen as the conversation moves on to Seth Godin towards the end! Future workshops you should know about!

Why not discuss something REALLY contentious ladies! The role of a Marketer can be small or it can be all consuming. In this weeks episode our duo chat about what they think it should involve and the steps you can take to get there. If you would like to share your journey then tell us in the comments or send us an email about it!

In their episode today, Esther and Melanie speak to Louise Brogan about her brand new book, her trip to Social Media Marketing World and ask the questions that've been bothering you about LinkedIn for the last little while...Listen in today!

Storytelling is a great way to market your business. People love hearing stories and it can make your audience relate to you faster than any other form of marketing. Listen in as Esther and Melanie discuss some compelling stories. How are you using them?

Making content to promote your business can be a time-consuming task. It may involve writing blogs, case studies, recording videos, being on a podcast etc. Did you know that one long piece of content can then be chopped up into smaller pieces and repurposed for use on other platforms? That's what Esther and Melanie discuss on this episode. What else would you add?

Have you had the same branding since starting your business? Have you changed branding recently? Vardeep Edwards, Founder of The Branding Fox, joins Esther and Melanie on this episode to discuss how and why businesses need to rebrand from time to time.

Sales and marketing go hand in hand, so having a sales process is an important part of your marketing and business strategy. In this episode, Esther and Melanie discuss what the process should include and the various steps you need to take to ensure its success. Have you implemented a sales process yet?

Search engine optimisation (SEO) helps your business be seen online. It can have a local focus as well as a global focus. In this episode, Esther and Melanie talk to Sam Sarsten about how to use local SEO to help grow your small business.

Social media is always changing. The latest platform to make lots of changes is Instagram. In this episode, Esther and Melanie discuss what those changes are and how it may affect your account. How have you liked these changes? Let us know via email or any of our social media channels.

What are you charging for your products and services? Is there a way to figure out what your magic number is when it comes to knowing your costs and profits? Esther and Melanie discuss pricing strategy in this episode with the very knowledgeable Charelle Griffith to guide them through their questions.

Being a guest on a podcast is a great way to let everyone know what you do and why they should turn to you when they have a problem you can fix. Guesting on podcasts is usually free, it's content that you can share on your own channels (hopefully evergreen so you can share time and again) and doesn't generally take much time to record. Be sure to listen to this episode for tips on how to be a guest, and reach out to us if you would like to be our guest.

Email marketing is one of the tools that marketers all agree you should be doing but can't agree on how often, which platform or what to send. In this episode, Esther and Melanie talk to Erika Robinson about how Constant Contact can help improve your email marketing. Plus they discover that Constant Contact does so much more than email marketing and has been around for 30 years! Do you use email marketing as part of your strategy? We'd love to hear from you about your successes and frustrations surrounding it.

AI is on the rise and with it AR (Augmented Reality) and VR (Virtual Reality) but how can you adopt these into your business? In this episode, Esther and Melanie discuss some of the many ways AR and VR can lift your marketing to the next level. Are you ready?

In this 5th anniversary episode of The Monday Morning Marketing Podcast, Esther and Melanie talk to the Queen of Facebook, Mari Smith about using AI in social media marketing. Are you using AI? Tell us about your experiences with it.

With the rise of AI in 2024, that was an easy thing to predict that will continue to influence marketing in 2025 but what else will be big? In this episode, Esther and Melanie are joined by lots of special guests giving their marketing predictions for 2025. Do you agree or disagree? What would you add?

2FA, or 2 Factor Authentication is a security system that requires two different forms of identification in order to access something. It is a necessity these days to protect your online assets using 2FA (although Esther has a lot to rant about it). Listen in to the various methods you can doubly protect your business online, especially your social media accounts.

What is personal branding and why is it important? In this episode, Esther and Melanie are joined by Christine Gritmon to discuss this topic. Are you focusing on building your personal brand? Maybe it's something you should think about for 2025.

Lead magnets are a great way to let people see how much knowledge you have or how you can help them, or they can be used to give a discount on their next purchase. Whatever you offer as part of your lead magnet, it's important to have one. In this episode, Esther and Melanie discuss lots of different options on what you can use as a lead magnet and they also let you know why they're important. Let us know which option you go for after listening to the episode.

In this episode, we're diving into the exciting world of live shopping with Eitan Koter, a seasoned expert in e-commerce and digital transformation. With a wealth of experience helping brands connect with audiences in innovative ways, Eitan shares his insights on how live shopping is reshaping the retail landscape, building authentic customer connections, and driving real-time engagement. Whether you're a business owner or a digital enthusiast, you won't want to miss this fascinating conversation!

We all know how quickly the world of marketing and social media moves, so when it comes to the latest trends, newest platforms etc, is it important to keep up or is it simply impossible? That's what Esther and Melanie discuss in this episode of the podcast. We can all find ourselves struggling to keep up with the latest trends or even unsure how to use them in your business, but have you ever considered starting your own?

Podcasting is a great way to get your message out and have your voice heard. The barriers to entry are low, so what's stopping you? In this episode, Esther and Melanie speak to fellow podcaster Aoife O'Brien about podcasting and more. Take a listen and let us know if you will start a podcast.

There are a number of reasons why people buy your products and services. In this episode, Esther and Melanie break down some of the reasons why people buy as they focus on consumer behaviour - the psychology behind the purchase. Grab a pen and paper and get writing notes to help you.

Graphic design is an important element of your marketing. In this episode, Esther and Melanie talk to Ange Lyons of Lyons Creative about all things design, including Canva! Listen in for some real nuggets of information you can implement today.

In this episode, Melanie takes us through the top things to include in our elevator pitch and tagline. Grab your pen and paper, take notes and make the relevant changes you need to make. Were you already including these things? Did anything surprise you? Let us know!

Last year, our hosts interviewed Meriem Nacer all about PPC in episode 177. So much has changed since then so listen to this episode for up to date advice before running your online campaigns.

Who is Esther Ocampo? Who is Melanie Boylan? After almost 5 years of presenting The Monday Morning Marketing Podcast, it's time to find out more about the award-winning hosts.

Planning ahead is a great habit to get into. Planning one quarter ahead is about as far in advance as Esther and Melanie recommend because you never know what's around the corner. Listen in to this episode for some top tips on what to include and how to plan out your marketing.

There are so many options out there for software to help us in the day to day running of our business but how can you know what's good and what's not? In this episode, Esther and Melanie talk about some of the software they use regularly and others they've tested recently to help you get an idea if it'll work for your needs. PD. These are not platforms that pay our duo. These are just honest consumer reviews.

In this episode, Esther and Melanie give you practical tips and advice to help you network more effectively. Whether it's doing your homework beforehand or jotting down information about your new contacts, you're sure to hear something that's useful for you.

As you grow your business, you may be considering hiring a part-time or full-time member of staff. Or maybe you're considering firing a member of staff or simply parting company due to less work or a mutual agreement. Whatever the circumstances, Esther and Melanie discuss some of the things you need to consider before hiring, firing or letting go of staff.

A sense of humour is a good thing to have and if you can incorporate it into your marketing you will be able to relate better with your audience. In this episode, Esther and Melanie discuss the virtue of adding humour and not always being so corporate or straight talking in your marketing. How do you add your sense of humour to your online presence?

In this episode, Esther and Melanie talk to Xandrina Allday, Author of Dear Social Media Manager and award-winning International Social Media Speaker. Xandrina has spoken at industry leading social media conferences such as SocialDay and the International Social Media Summit. She is the Founder of Social Retreats, offering social media training and retreats and has been working across social media and marketing roles since 2015. She is currently leading the social media team and efforts for LabX Media Group brands.

We all want to look our best, right? But can we look "too good"? When we share photos of ourselves online, we're all tempted to touch them up - remove the double chin, the fly away hairs etc. But when we take it to the extreme people may be left wondering who we are when we meet them face to face. The same could be said about our products. Are you guilty of this?

Have you ever wondered what details to consider when building your customer avatar (aka customer persona)? In this episode, Esther and Melanie give you the full breakdown of things to think about, as well as some tips that work for them when they design content for their avatars. Be sure to let them know what works for you.

LinkedIn is a vastly untapped resource for many businesses. The platform has a newsletter feature built in that is something all users should implement and Ella tells us why in this week's episode. Do you use the LinkedIn newsletter feature? We'd love to hear your experience of it.

Social Media can sometimes feel like a place filled with complaints, struggles and even sadness. In this episode, Esther and Melanie discuss how to use Social Media for good and overcome the trolls, the negativity and more.

Trolls (aka keyboard warriors) are unfortunately a common occurrence online. If you have any significant presence online you may have already come across them. How do you deal with them? Do you engage or ignore? In this episode, Esther and Melanie discuss this topic and their views on it.

Going viral - something every business wants to do, right? Well, Anna Skipwith has managed it a few times already, so she knows what to do to help the process along, and what information to have to hand when journalists etc come calling. Listen for her expert insights and follow the podcast for more top tips.

There's a "cost of living crisis" (aka recession) so money is tight for a lot of businesses. What's the first thing to go when money is scarce? The marketing budget is usually high on the list of things to cut. In this episode, Esther and Melanie discuss why that's not a good idea, and is as useful a tactic as stopping your clock to save time.

In this episode, Esther talks about a crucial topic for any marketer looking to expand their reach: Cross-Cultural Marketing. The world is getting smaller so understanding how to effectively communicate with diverse audiences is no longer optional – it's essential.

What are content pillars? In this episode, Esther and Melanie give examples of content pillars that can help form the foundation of your social media strategy. Do you use them? --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message