Podcast appearances and mentions of louise brogan

Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? To discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry without feeling salesy or forced, I interview Louise Brogan.Guest: Louise Brogan | Show Notes: socialmediaexaminer.com/671Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You've been told YouTube is for influencers, but what if it's actually the smartest way you can grow your book brand?This week's guest expert is Louise Brogan. She's a LinkedIn expert, YouTube creator, and author of Raise Your Visibility on LinkedIn. She also hosts the Raise Your Visibility Podcast. Louise Brogan has over 100,000 YouTube subscribers and nearly 3 million video views. In this episode, she shares how she became a thought leader, starting as an accidental YouTuber. You'll learn how to use video to grow your audience, build authority, and sell more books.Key Takeaways:Become the go-to expert. Answer specific, high-value questions instead of pushing your book.Turn questions into content. Use reader feedback and Google suggestions to create videos people actually search for.Beat the algorithm. Short, focused videos that solve one problem keep viewers watching and coming back for more.Get more clicks. Strong thumbnails and titles spark curiosity and drive discovery.Build loyal followers. The more useful your channel, the more people subscribe without being asked.Tune in to transform the way you use video to market your book and connect with your ideal readers!Here's how to connect with Louise:WebsiteLinkedInInstagramYouTubeDownload your free guide on how to use LinkedIn*************************************************************************No one wants what you're selling... … what they want is the *transformation* that it provides. Only question is: how do you sell that transformation? My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, the Story Selling Workshop. It's 100% free and it's happening at 3 different times on June 11, 12 and 13. All you have to do is pick a time and register here! And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)

 In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan provides nine effective types of content to share on LinkedIn for generating leads and boosting business growth.   She covers text-only posts, posts with images, multi-image posts, posts with external links, document posts, video posts, LinkedIn Live sessions, polls, standalone articles, and LinkedIn newsletters. Louise also emphasizes the importance of engaging with others' content and consistently building your network. She concludes by inviting listeners to a free masterclass on optimizing LinkedIn usage. https://smarterqueue.com?afmc=2ix https://www.smarterqueue.social/linkedin-growth-masterclass   00:00 Introduction to Raise Your Visibility Online 00:39 Types of LinkedIn Content: An Overview 01:32 Text-Only Posts: Starting Conversations  02:47 Text with Images: Capturing Attention 03:42 Multi-Image Posts: Engaging Visuals 04:36 External Links: Sharing Blogs, Podcasts, and Videos 05:20 Document Posts: Creating Carousel Content 06:26 Video Posts: Tips for Effective Videos 07:25 LinkedIn Live: Real-Time Engagement 09:01 LinkedIn Polls: Easy Engagement 10:33 Articles: Long-Form Content with Longevity 11:49 LinkedIn Newsletters: Building a Subscriber Base 12:25 Maximizing LinkedIn Engagement 13:06 Conclusion and Upcoming Masterclass

Maximizing B2B Success with LinkedIn and Video Integration   In this episode of Raise Your Visibility Online, LinkedIn expert and CEO Louise Brogan discusses how B2B companies and entrepreneurs can leverage LinkedIn and video marketing to attract leads and scale their businesses.   The show covers the integration of Canva with LinkedIn ads, making ad creation more accessible for small businesses, and the new feature of short videos appearing in Google search results, encouraging the use of keyword-optimized short-form video content.   Louise also highlights LinkedIn's push towards increasing video content on its platform and provides actionable advice for enhancing LinkedIn personal profiles to maximize visibility and engagement.     00:00 Introduction to Raise Your Visibility Online 00:36 Connecting on LinkedIn and Profile Optimization 01:50 LinkedIn Ads Made Easy with Canva 04:02 Boosting Discoverability with Short Videos 05:44 The Power of Video on LinkedIn 07:24 Conclusion and Next Steps   Optimise your profile today with our £47 workshop   https://louisebrogan.com/profileworkshop   Raise. Your Visibility on LinkedIn BOOK www.louisebrogan.com/book   

Join me, Louise Brogan, in this episode of Raise Your Visibility Online as I dive into LinkedIn's big move toward vertical video—and what it means for B2B marketers like us. I'll walk you through the new video tab features, share practical production tips, and show you how to tap into the latest trends to boost your visibility. I also break down insights from LinkedIn's 2025 Grads Report, including the most in-demand jobs and fastest-growing cities. Plus, I introduce you to Descript—my go-to video editing tool that makes creating content so much easier. If you want to stay ahead on LinkedIn, don't miss this episode. You'll get weekly updates, practical tips, and the tools I use to grow my business—and help you grow yours. 00:40 LinkedIn's Big Push into Video 01:19 Leveraging LinkedIn's Video Features 03:35 Production Tips for LinkedIn Videos 04:30 Spotlight on LinkedIn Video Creators 05:55 LinkedIn Grads 2025 Report Insights 08:06 Descript: A Handy Video Editing Tool 09:52 Conclusion and Weekly Updates

In this week's episode, I have a delightful conversation with Louise Brogan about how she helps people boost their online visibility through content marketing, specifically through LinkedIn. Louise walks us through how to build a sustainable presence using four key pillars of her LinkedIn strategy—especially valuable for busy entrepreneurs and thought leaders.She also shares how to effectively use video to strengthen your LinkedIn presence, as well as common mistakes to avoid when developing your profile. We also talk about her book, Raise Your Visibility on LinkedIn, and how the book-writing journey impacted her growth personally and professionally.Louise is an award-winning LinkedIn expert, author, podcaster, YouTuber, and mother of three who runs a boutique marketing agency working with B2B clients to create their LinkedIn content with a focus on video marketing. She is a Small Business Champion in the UK and was recognized by King Charles at a special reception at Buckingham Palace. She is very proud to champion other entrepreneurs, especially women over forty.Learn more about Louise:Grab Your FREE Guide: 3 Easy Ways to Get Started with VideoLinkedInRaise Your Visibility Online podcastYouTube @RaiseYourVisibilityOnlineBook recommendation:The Poisonwood Bible, by Barbara KingsolverBuilt to Sell: Creating a Business That Can Thrive Without You, by John WarrillowFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.

If you're a blogger, coach, or creator, LinkedIn might seem like the last place you'd go to grow your business. Isn't it just for corporate jobs and stuffy networking? Not anymore. In my latest Blogger Genius Podcast episode, I interviewed LinkedIn expert Louise Brogan, and she opened my eyes: LinkedIn is a hidden goldmine for creators ready to stand out and sell. In this post, I'll break down why LinkedIn is your next big opportunity, how to get started the right way, and how to use tools like MiloTree to build your audience effortlessly. Show Notes: MiloTree FREEBIE: AI Prompt for 10 Product Ideas in Uncertain Times FREEBIE: 3 AI Prompts You Need to Create a Freebie Cheatsheet FREEBIE: 13 AI Prompts to Write an Ebook in Under 3 Hours Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Louise Brogan Raise Your Visibility on LinkedIn Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why LinkedIn is the Hidden Opportunity You Can't Ignore Most bloggers and small business owners think LinkedIn is only for suits and corporate ladder climbers. But Louise shared a surprising truth: ✅ People on LinkedIn have money to spend — and they're looking for new hobbies, services, and products. ✅ Less competition — Only 2% of LinkedIn users post content! ✅ Engaged audiences — These aren't passive scrollers. LinkedIn users are more likely to buy, connect, and hire. If you've been hit hard by Google updates or you're frustrated with Instagram's algorithm, LinkedIn offers a fresh place to be seen and heard — especially if you're creative, independent, or selling digital products. How to Start Growing Your Business on LinkedIn You don't need to reinvent the wheel to succeed on LinkedIn. Here's Louise's simple, powerful strategy: 1. Optimize Your Profile Think of your LinkedIn profile as your storefront. Louise recommends making it immediately clear: Who you help How you help them What action you want them to take next (hint: link to your freebie, blog, or store) Pro Tip: Your profile should focus more on your audience's needs than your own resume. 2. Post Just Twice a Week Unlike Instagram or TikTok where you need to post daily, LinkedIn works best with just 1–2 posts a week. Some ideas: Share quick tips or advice related to your niche. Ask engaging questions that invite comments. Tell short stories that connect to your brand.

Feeling anxious about showing up on video for LinkedIn? You're not alone! In this encouraging episode, LinkedIn expert Louise Brogan takes the fear out of video and shares three simple—and highly effective—video ideas designed for professionals who want to grow their audience and authority, no matter their experience level on camera. Louise breaks down actionable strategies for overcoming shyness and leveraging video content to connect with peers, clients, and prospects. You'll discover how to turn frequently asked questions, behind-the-scenes moments, and timely industry news into engaging, repurposable LinkedIn videos. Louise also offers pro tips on maximizing your video's impact using just your phone—all without the need for fancy equipment, scripts, or perfection! Whether you're a business coach, consultant, or small business owner looking to raise your visibility on LinkedIn, this episode will leave you feeling confident and ready to hit record. Timestamps: 00:00 – Why Most People Feel Awkward on LinkedIn Video 00:35 – Introduction: Louise Brogan & Her Mission 01:03 – Video Idea #1: Answering Your Industry FAQs 02:14 – Repurposing Your Video Content for Blog Posts & Newsletters 02:26 – Video Idea #2: Behind-the-Scenes at Your Business 03:15 – Keeping Content Relevant for Your Audience 03:43 – Video Idea #3: Sharing Industry News with Your Perspective 04:28 – Starting Conversations and Building Authority 04:44 – Quick Recap & Choosing Your Easiest First Video 05:00 – Final Tips: Recording, Captioning, and Engaging Guest Bio: Louise Brogan is an experienced LinkedIn strategist who specializes in helping small business owners and professionals build their brand and grow their network on LinkedIn—without feeling overwhelmed. With a friendly, no-nonsense style, Louise empowers her clients to create authentic, engaging content that drives leads and sales. Her expertise has made her a trusted resource for anyone looking to leverage LinkedIn for business growth. Resources & Mentions: Louise Brogan's LinkedIn Profile LinkedIn's video features and updates Tips on video creation and repurposing content for newsletters or blogs Call to Action: Ready to boost your LinkedIn visibility with easy video content? Subscribe to the podcast so you never miss practical tips like these, leave us a review to let us know what resonated, and connect with Louise Brogan on LinkedIn. For more resources and support on growing your business on LinkedIn, visit our website and tag Louise when you post your video—she'd love to cheer you on!

 Louise Brogan teaches business owners how to properly delegate LinkedIn activities and use LinkedIn to aid in hiring efforts. 

Unlocking Entrepreneurial Success with Jillian Leslie: Leveraging LinkedIn, Video, and Email Lists    In this episode of Raise Your Visibility Online, host Louise Brogan welcomes Jillian Leslie, co-founder of Milo Tree, to discuss her journey in building online businesses and the importance of leveraging LinkedIn, video, and email lists for entrepreneurial success.   Jillian shares her experiences, starting from her initial venture, Catch My Party, to the development of the MiloTree popup app and MiloTree Cart.   She emphasizes the power of email lists, actionable insights, and real-world strategies to attract leads and scale businesses effectively.   The discussion also covers the creation of digital products, such as workshops, cheat sheets, and memberships, to engage audiences and generate revenue. 00:00 Introduction to Raise Your Visibility Online 00:39 Meet Jillian Leslie: Entrepreneur and Innovator  01:10 The Birth of MiloTree: A Tool for Content Creators 02:27 From Catch My Party to Pinterest Success 04:35 Expanding Milo Tree: Features and Benefits 09:29 The Importance of Building an Email List 21:19 Creating and Selling Digital Products 21:41 The Power of Memberships and Community 25:42 Getting Started with MiloTree 28:44 Conclusion and Final Thoughts   Jillian is an entrepreneur with a wealth of experience, having built multiple 7-figure online businesses and host of The Blogger Genius Podcast, which has close to 1 million downloads. She's the co-founder of MiloTree, a software company that's helps thousands of bloggers, creators, coaches, and entrepreneurs monetize through selling digital products.  On her podcast, she regularly interviews industry experts and shares actionable strategies to build thriving online businesses.

In this episode, Jodi talks with Louise Brogan about her journey as a LinkedIn expert and her experience writing her new book on LinkedIn. Louise shares her love of writing, the challenges she faced during the publishing process, and how her book is enhancing her business strategy.    Time Stamps: 00:00 Book marketing for business growth 04:26 Becoming a paid writer 07:53 Remote work challenges and motivation 11:00 Questionable editing offer 14:02 LinkedIn branding restrictions impact business 18:13 Unplanned book launch challenge 22:57 LinkedIn logo usage restriction 26:40 LinkedIn video guide promotion" 29:59 Bruce Springsteen and royal encounters 36:01 Original idea 38:15 Interactive book reading structure 39:45 Collaborative editing and book recommendations   Keywords: Wrigte Publish Market podcast, business owner, book marketing asset, book publishing strategist, business growth, writing, publishing, marketing a book, louise brogan, solopreneurs, coaches, consultants, linkedin expert, brand building, online results, visibility on linkedin, youtuber, silver play button, content creation, book origin story, book cover design, networking, business book club, international speaking gigs, Social Media Examiner, editorial collaboration, trademark approval, book launch, business card, Social Media Marketing World Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Wolf Hall by Hilary Mantel About Our Guest: Beyond her passion for helping solopreneurs, coaches, and consultants through workshops and 1-2-1 training, Louise Brogan also works with larger organizations like BT, BBC, the Chartered Institute of Accountants England & Wales, and the Law Society. Whether you're a small business or a larger company, Louise is dedicated to helping you build your brand and drive results online.   www.raiseyourvisibilityonline.com www.louisebrogan.com/workwithme www.youtube.com/@raiseyourvisiblityonline www.linkedin.com/in/louisebrogan https://leveluplinkedin.teachable.com/courses LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1s5dwDLFPy64VDkKPIlPgvOhvDxH49vMPMbwSSUKRfcQ/edit?usp=sharing  

Join LinkedIn expert Louise Brogan in this episode of Raise Your Visibility Online as she shares her excitement about speaking at the Social Media Marketing World conference in San Diego.   Louise delves into the importance of strategic content creation on LinkedIn, emphasizing the need for consistency and repeated messaging to build trust and thought leadership.   She discusses effective content types, including carousel posts, polls, and newsletters, and provides actionable insights on repurposing one piece of content in multiple ways to enhance visibility.   Louise also introduces her new membership offering on YouTube and shares a success story from her recent content marketing workshop.   https://www.youtube.com/@RaiseYourVisibilityOnline/join   00:00 Introduction to Raise Your Visibility Online 00:50 Excitement for Social Media Marketing World 02:26 Strategic Content for LinkedIn 04:45 Engaging LinkedIn Posts 07:12 One Message, Many Ways 10:40 Membership and Workshops 12:34 Conclusion and Upcoming Events  

Why do video marketing, what can you expect and how to be consistent with it? Mortgage Brokers Dan Howell, Thomas Honour, Alex Kerr and Anthony McQuilliam give us their top tips for video marketing success. You'll also hear from Chris Targett, Ash Borland, Louise Brogan, Luke Sherran, Valerie Morris, Joseph Bojang, Arthur Maskew, Tom Martin and Sarah Robinson with their best advice too.

In their episode today, Esther and Melanie speak to Louise Brogan about her brand new book, her trip to Social Media Marketing World and ask the questions that've been bothering you about LinkedIn for the last little while...Listen in today!

In this episode of Raise Your Visibility Online, host Louise Brogan welcomes best-selling author, book coach, and speaker Stacy Ennis. Stacy shares her journey into book coaching, the transformative power of writing a book, and how it can elevate your personal brand. She offers invaluable insights on building an author platform, staying accountable, and choosing the right professionals in the publishing industry. Louise also introduces Raise Your Visibility Online, a brand-new monthly membership designed to help entrepreneurs, coaches, and consultants use LinkedIn effectively to grow their business. The first session, Creating Your Next Three Months of Content with Louise Brogan  takes place on March 21st—a must-attend for small business owners and entrepreneurs.  Join the Raise Your Visibility Online Membership! Are you ready to grow your LinkedIn presence and position yourself as a thought leader? Raise Your Visibility Online is a brand-new monthly membership designed to help you: ✅ Optimize your LinkedIn profile for visibility and leads ✅ Create compelling content that attracts your ideal clients ✅ Build a strong network of engaged connections ✅ Learn from industry experts in exclusive live sessions

In this episode, LinkedIn expert and CEO Louise Brogan shares the most common LinkedIn profile mistakes that could be costing you business. She breaks down five key areas where professionals go wrong and offers actionable tips to fix them.

Raise Your Visibility Online: Leveraging LinkedIn for Business Success   Join LinkedIn expert and CEO Louise Brogan in this episode of Raise Your Visibility Online, as she introduces her new book, 'Raise Your Visibility on LinkedIn.'   The episode celebrates the book's launch, currently on a promotional sale, and provides a chapter-wise walkthrough covering topics like using LinkedIn for business, effective posting, network building, and creating engaging content. Louise also invites listeners to join a free webinar on using video to boost LinkedIn visibility and encourages everyone to engage actively on LinkedIn. 00:00 Introduction to Raise Your Visibility Online 00:39 Exciting Book Launch Announcement 02:44 Overview of the Book's Content 07:01 Upcoming Events and Webinars 08:37 Reflections and Future Plans   UK Version https://amzn.eu/d/dLYeSiq Free Training on 13th February:  https://www.louisebrogan.com/resources 

Episode Summary: In this episode of Raise Your Visibility Online, host Louise Brogan chats with Izzy Russell, CEO of Music Radio Creative. They delve into the intricacies of leveraging podcasting and LinkedIn to enhance online visibility. Izzy shares insights on the importance of good audio quality in podcasts, the role of AI voices in the audio industry, and practical strategies for targeting diverse client segments. Tune in for actionable advice, industry trends, and valuable knowledge on elevating your online presence through effective audio and video content. Episode Timestamps: 00:00 Introduction to Raise Your Visibility Online 00:37 Meet Izzy Russell: CEO of Music Radio Creative 02:22 Diverse Clientele and Services 06:23 The Impact of AI on the Voiceover Industry 12:15 The Power of Podcasting for Business Visibility 19:34 Navigating Podcast Advertising and YouTube Integration 21:41 Balancing Ads and Content in Your Podcast 22:34 The Pitfalls of Self-Sponsorship 23:51 Creating High-Quality Video Podcasts 25:02 The Importance of Microphone Technique 26:51 Why You Should Wear Earphones 33:01 The Critical Role of Sound Quality 35:01 Upcoming Speaking Engagements 36:51 Networking and Events 38:35 Conclusion and Final Thoughts Guest Spotlight: Izzy Russell Izzy Russell is the CEO of Music Radio Creative and a podcasting and audio production expert with years of experience helping business owners and entrepreneurs create high-quality podcasts. She specializes in audio editing, production, and content strategy, ensuring her clients' podcasts stand out in a crowded market. Izzy is passionate about helping people use audio to amplify their voices and connect with their ideal audience. Resources & Links: Connect with Izzy Russell on LinkedIn: https://www.linkedin.com/in/izabelarussell/ Learn more about Music Radio Creative: https://musicradiocreative.com/ Follow Raise Your Visibility Online for more insights Connect with Louise Brogan: LinkedIn: https://www.linkedin.com/in/louisebrogan/ Website: https://www.louisebrogan.com YouTube: https://www.youtube.com/@raiseyourvisibilityonline Enjoyed the Episode? If you loved this episode, please leave a review on your favourite podcast player,   share it with your network, and tag us on LinkedIn. Your support helps us continue to bring valuable content to help you raise your visibility online! Tune in next time for more expert insights on growing your online presence!  

Show Notes for Podcast Episode: Raise Your Visibility Online – Answering Your Questions in 2025 Episode Summary: Welcome to a brand-new year of Raise Your Visibility Online! This week, Louise Brogan, LinkedIn expert, CEO, and YouTuber, shares her plans for the podcast in 2025. Louise invites listeners to submit their burning questions about LinkedIn, video marketing, podcasting, and online visibility. She kicks off the Q&A format by addressing questions from Clare Morris of consciousentrepreneurs.org.uk, diving into podcast production, costs, and resources. If you're curious about podcasting on a budget or seeking actionable tips to elevate your business through online visibility, this episode is for you! Key Topics Discussed: Podcasting on a Budget: Louise shares how she started her podcast without a producer and leveraged affordable tools. Recommendations for essential equipment, including good-quality microphones. Editing tips using Zoom and Descript for DIY podcast production. Podcast Funding and Sponsorships: Insights into why Louise hasn't sought podcast funding or sponsorships. Tips for evaluating return on investment (ROI) for podcasting efforts. How to approach free resources like YouTube for learning podcast production. The Evolution of Raise Your Visibility Online: The podcast's journey since 2017: From The Social Bee Podcast to LinkedIn with Louise and now Raise Your Visibility Online. Challenges with LinkedIn's trademark policies and the rebranding journey. How podcasting fits into Louise's overall content strategy. Workshop Announcement: Details about Louise's upcoming live workshop, How to Use YouTube for Small Businesses, on Wednesday, January 29th, 2025. Key topics: Setting up a YouTube channel, creating content, avoiding mistakes, and generating leads. How to register: Visit louisebrogan.com/youtube-workshop. Key Takeaways: You don't need to spend a fortune to start a podcast. Affordable tools like Zoom and Descript can make production accessible for small business owners. High-quality sound is essential for podcast success—invest in a good microphone. Evaluate the ROI of your podcast before committing to significant expenses. Consider whether your podcast is directly driving leads or building your brand visibility. Links and Resources Mentioned: Submit your podcast questions: louisebrogan.com/podquestions Register for the YouTube workshop: louisebrogan.com/youtube-workshop Podcast hosting platform: Libsyn AI editing tool: Descript Podcast intro creator: Music Radio Creative Clare Morris: consciousentrepreneurs.org.uk Follow Louise: Website: louisebrogan.com LinkedIn: linkedin.com/in/louisebrogan YouTube: Raise Your Visibility Online Call to Action: Have a question about LinkedIn, video marketing, or podcasting? Submit it at louisebrogan.com/podquestions to get featured on an upcoming episode! Don't miss the YouTube workshop on January 29th—register today at louisebrogan.com/youtube-workshop.

Innovative Approaches in MedTech Investment with Gavin Leonard   In this LinkedIn Live session, host Louise Brogan speaks with Gavin Leonard, a MedTech entrepreneur from China.   Gavin shares his journey from starting a PhD to establishing businesses in China, eventually moving into the medical device investment space. The discussion covers the formation of MedTech Syndicate, a group of clinicians who invest in medical devices based on real clinical needs. Gavin also discusses his business strategies, including creative networking at conferences and using video for targeted outreach. Louise also provides insights into how LinkedIn has been instrumental in building Gavin's professional network. 00:00 Introduction and Election Talk 00:48 Gavin's Journey to China and MedTech Syndicates 03:01 Connecting Clinicians and Investors 06:02 The Power of LinkedIn 14:02 Networking at Conferences 20:12 Embracing Video and StreamYard 28:09 Conclusion and Final Thoughts   Check out StreamYard https://streamyard.com/pal/c/5397848091262976 For Content Marketing on LInkedIn, visit https://louisebrogan.com/content-marketing/    

James White reflects on the highlights and lessons learned from the Diary of a Sales Expert Podcast in 2024, sharing valuable insights gained from his guests. He discusses the importance of emotional intelligence in sales and emphasizes the need for personalized engagement in a rapidly evolving market. Abigail Morris, his social media manager, joins him to explore standout moments from the year, including the inspiring stories of guests like Louise Brogan and Alexander Seery. They touch on the challenges of balancing marketing and sales efforts, stressing the necessity for collaboration and clear communication between teams. As they look ahead to 2025, James encourages listeners to reach out with their sales challenges, aiming to make the podcast a resource for practical solutions in the evolving landscape of sales.Takeaways: James emphasizes the importance of emotional intelligence in sales and business interactions. Abby and James discuss the need for sales and marketing teams to collaborate effectively. James mentions that understanding your audience is critical for successful sales strategies. The podcast features inspiring guests who share valuable sales insights and personal stories. James encourages listeners to reach out with specific sales challenges for future episodes. The value of hiring team members who excel beyond your own skills is highlighted. Frustrated by missing sales targets? Struggling to hit your sales goals month after month? Stop guessing! Our scorecard reveals why you're falling short. Take it now https://www.missingsalestargets.com/Enjoy the podcast, and why not get in touch to tell us what you would like James to cover in future podcasts, if you've enjoyed the podcast, please give us a review.

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better. But do we REALLY know them? interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️ This episode features the wonderful Louise Brogan, A much travelled LinkedIn™️ trainer with an IT background, a passionate feminist and advocate for small businesses. You can listen to the episode by clicking below.   We talked about the following topics Growing up in Northern Ireland during the troubles. Going to a school situated along the 'murder mile'! Why she left Belfast to study in Scotland How her travels have taken her around the world three times! Her early career in IT support including working for a massive corporate and why she eventually joined the NHS. Starting her own business and being risk averse The impact of losing her Dad when she had a 4 week old baby The advice she received which guided her towards social media training The pivot from broad social media to specialist LinkedIn™️ training & the benefits that has brought How she became a successful 'YouTuber' (over 2 million views) and why it attracts customers How she once turned criticism into a successful LinkedIn™️ post Being a feminist Her passion for small businesses Meeting the King!

As we approach the end of the year, it's the perfect time to reflect on your LinkedIn strategy and set yourself up for success in 2025. In this episode of Raise Your Visibility Online, Louise Brogan shares her top tips for resetting your LinkedIn approach, optimizing your profile, and leveraging video to build your B2B presence. Whether you're starting fresh or refining your current strategy, Louise has actionable advice to help you make LinkedIn work for your business. What You'll Learn in This Episode: Reflecting on 2024: Evaluate what worked and what didn't in your LinkedIn strategy this year. Starting Fresh on LinkedIn: Tips for optimizing your profile to clearly communicate your expertise. How to plan and create engaging content tailored to your audience. The Power of Video on LinkedIn: Why video is essential for LinkedIn success in 2025. How Louise's Video Visibility Packages can help you create professional, impactful video content. The value of webinars and live streams for B2B engagement. Staying Consistent: The importance of accountability to keep your LinkedIn efforts on track. Insights into Louise's upcoming 6-week cohort program for training and accountability. Measuring Success: How to track the right LinkedIn analytics to ensure your content resonates with the right audience. Resources & Links Mentioned: Video Visibility Package – Work with Louise to create 12 polished LinkedIn videos with captions, posts, and more. LinkedIn Monthly Retainer Package – A six-month program for ongoing content creation and strategy. 10-Day LinkedIn Challenge – Short videos to help you optimize your LinkedIn profile. Louise Brogan on YouTube – Free training and tips on LinkedIn profiles, content, and more. Connect with Louise: Website: louisebrogan.com LinkedIn: linkedin.com/in/louisebrogan YouTube: Raise Your Visibility Online Join the Conversation: What are your LinkedIn goals for 2025? Share your thoughts with Louise on LinkedIn or leave a comment on YouTube.

Have you ever wondered how to grow a YouTube channel that drives real business results?  Whether you want to increase visibility, generate high-quality leads, or build a global audience, today is all about strategies to transform your channel into a powerful tool for success.  In this Mastering Excellence series episode, I'm thrilled to interview LinkedIn and YouTube expert Louise Brogan.  Louise has skyrocketed her YouTube channel from 5,000 to over 100,000 subscribers in just over a year, and she's here to share her secrets for making YouTube work for your business.   We discuss the key to creating content that keeps viewers engaged and converts them into clients. Learn how to repurpose YouTube videos into blogs, newsletters, and posts to dominate multiple platforms. We talk about why understanding your audience's most pressing questions is the ultimate hack for creating impactful videos.  You'll also hear about the surprising power of YouTube analytics and how it can uncover hidden opportunities for growing a YouTube channel. If you've been searching for a way to elevate your online presence while turning your expertise into a trusted brand, this episode is packed with insights you can use right away. Louise Brogan is the CEO of Louise Brogan Ltd, specializing in helping B2B companies leverage LinkedIn to boost their profile, generate leads, and drive sales. As the host of the Raise Your Visibility Online podcast and a YouTube channel with over 80,000 subscribers, she provides actionable strategies for growing businesses online.   A recipient of the 'Digital Marketer of the Year Award,' Louise has been recognized among the top 100 small businesses and female entrepreneurs in the UK. She even represented UK Small Business at Buckingham Palace, meeting King Charles.   A sought-after speaker and featured expert in Forbes, Huffington Post, and The Guardian, Louise collaborates with both solopreneurs and major organizations like BT and the BBC to build brands and achieve measurable results.  Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!   In This Episode: [01:14] Today we're focusing on how to grow your YouTube channel to grow your business. [01:31] Nikki shares information about Louise and her business.  [03:05] We've known each other for years. We met back in 2017. [04:04] Her core business is LinkedIn content done for you. She also does one-to-one LinkedIn coaching and consulting. [05:23] She began working with YouTube during the pandemic. She's now become a woman on YouTube. [06:51] A year ago, her YouTube goal was 5,000 subscribers. As of this morning she's at 99,000 subscribers. [07:32] We learn about monitoring views with tools like VidIQ and TubeBuddy. [09:10] We learn how growing her YouTube channel has impacted Louise's business. Videos are found through search engines.  [11:45] Louise's upcoming book is called Raise Your Visibility on LinkedIn. [12:39] Showing up on video and talking about what you're an expert in makes you the go-to person for people who are looking for an expert in your field. [14:46] What a day of growing a YouTube channel is like for Louise. What are the questions people are asking? Research what people are actually looking for. [17:47] Louise gets to the point and leaves out all of the fluff. [18:22] Her audience is a mixture of career people and business people. [20:17] The thumbnail and the title of the video are very important. Use keywords in the title in the description of the video. The more you say the keyword in the video, the more frequently the algorithm picks you up. TIP [25:45] There's also a tab on the YouTube dashboard that suggests topics. [26:47] Her goal this year is to hit 100,000 subscribers. After which, she'll be way more strategic about speaking to her ideal clients. [29:36] Key things include consistency and catering to her audience. She likes to do how-to videos that showcase her as an expert. [32:18] You can also promote your own videos to your network. She spent $5 a day promoting her videos, and things just blew up. [34:09] You want to make sure you're targeting the right countries when you do ad spends.  [35:03] You can also deep dive into the analytics of each video. [37:29] Louise loves repurposing, and she came up with an acronym for create once, publish everywhere or COPE.  [38:07] She embeds her videos in blog posts. She also chops them up, and uses the transcript to create blog posts and newsletters. [39:07] Create a video and use it as a resource for your business. She also puts her podcast episodes on YouTube. [40:22] You can also repost information that you've already posted someplace else. Recycle, repurpose, reuse. [42:21] Seeing a person on screen creates impact. [45:53] There are many ways to make money once you have an audience.  [47:25] We learn a little bit more about Louise and how she loves reading and more!   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven    Find Louise:  Louise Brogan YouTube | Instagram | LinkedIn Raise Your Visibility Online Raise Your Visibility on LinkedIn   Resources:  TubeBuddy VidIQ

#184In this week's show, we take a look at how you might look to leverage Linkedin to build your UK property portfolio. Louise Brogan is an international speaker, trainer and all round expert on why, how and when you should be using LinkedIn in business. Her podcast Linkedin with Louise has nearly 250 episodes on the subject so she definitely knows what she's talking about. Linkedin Headline ExamplesDuring the show, we discuss:Importance of LinkedIn for UK property portfolio expansion.Building network online and offline.LinkedIn Profile SetupDetails about profile photo, banner image/branding.Suggestions for consistency across team profiles.Different Profile Sections:"About" section focus on helping others.Links/keywords in "Experience" section.Display of top 5 skills.Importance of correct profile setup for business credibility.Use of 1st person singular (I) for personal profiles / we for Company pagesEffective posting times.Advantage of personal profiles over company pages for conversations.Differences in visibility between followers and connections.Importance of authenticity, consistency and enthusiasmEngaging with influencers/relevant audiences.Use of LinkedIn to connect with private investors.Engagement Through Comments.Importance of professional conferences and forums.Differences Between Connections and FollowersComparison between LinkedIn and traditional email newsletters.Recommendations for newsletter frequency.Importance of posting frequency and engaging with content.Word count limits and use of imagery in newsletters.We help time poor professionals get a good return on their money by investing with us. Schedule a callLeave an honest review of Expat Property StoryJoin our Mailing List to join our WhatsApp  group AND access our 37 Question Due Diligence Checklist AND our 23 Step Guide to Buying Property at Auction AND our Monthly NewsletterFollow Us on InstagramWhat's the one thing you're struggling with in UK propertyDetails of where to meet Expat Property Investors (For FREE!!!):Hong Kong: Pacific Coffee, 2/F, Central Building, Central (1st Saturday each month from 11:30 am)Dubai: Holiday Inn, Science Park (1st Wednesday each month from 7pm)Singapore: The Providore at VivoCity (1st Saturday each month  from 10:30 am)Keywords: LinkedIn profile setup, personal vs. company tone, cross-posting content, building LinkedIn network, LinkedIn private messaging, following vs. connecting, LinkedIn profile photo, LinkedIn banner image, LinkedIn consistency, authentic presence on LinkedIn, LinkedIn engagement, LinkedIn weekend posting, LinkedIn skills section, LinkedIn recommendations, creating LinkedIn content, LinkedIn storytelling, LinkedIn content strategy, LinkedIn profile mistakes, LinkedIn headline creation, online networking platforms, LinkedIn visibility, networking for property investment, LinkedIn for business growth, LinkedIn podcast promotion, LinkedIn networking strategies, LinkedIn company pages, LinkedIn comments engagement, LinkedIn connections vs. followers, LinkedIn newsletter strategy, AI in content creation.

  In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert and CEO, is joined by Sarah Russo from Page One Media.   We discuss the importance of online presence for authors, especially in academic and expert fields, and the various strategies used to promote books.   The conversation covers different social media platforms, the difficulties of getting on camera, the benefits of newsletters, and practical insights on building and maintaining visibility online.   Sarah shares her vast experience in publishing and PR, including her time at prestigious publishing houses, and provides actionable tips for authors looking to leverage online tools to grow their audience and sales.     00:00 Introduction to Raise Your Visibility Online 00:43 Meet Sarah Russo of Page One Media 02:54 The Importance of Online Presence for Authors 04:00 Leveraging Social Media Platforms for Book Promotion 08:32 Sarah Russo's Publishing Background 16:23 The Value of Newsletters and Email Lists 22:49 Challenges and Benefits of Video Content 31:48 Final Thoughts and Where to Find More Content   www.pageonemedia.com   Get on the waitlist for my upcoming book -  www.louisebrogan.com/waitlist   Visit YouTube for all the free LinkedIn training at www.youtube.com/@raiseyourvisibilityonline        

In this episode of Raise Your Visibility Online, Louise Brogan chats with longtime friend and analytics expert Amanda Webb. Amanda shares her journey from aspiring film director to a business owner helping companies make smarter marketing decisions through analytics. Key Takeaways: Amanda's Journey: Starting in the film industry, Amanda realized her path wasn't leading to her dream of becoming a director. This led her to explore other avenues, eventually launching her own business in analytics. The Shift to Analytics: After years of dabbling in various marketing niches, Amanda found her true calling in analytics, where she now helps clients interpret their data for strategic growth. What Amanda's Business Offers: Amanda's business is primarily focused on analytics setup, training, and consulting, with a special emphasis on Google Analytics. Going Live and Niche Content Creation: Amanda shares her experience creating live video content for her audience. She discusses her well-known show, Digital Coffee, now evolved into That Analytics Show, where she provides monthly deep dives into key analytics insights. The Value of Niche Focus: Louise and Amanda dive into the benefits of finding your niche. Amanda explains how becoming “the analytics person” has strengthened her brand and allowed her to be the go-to resource for analytics among small businesses. Visibility and Networking: Amanda shares stories of visibility, from her work with Enterprise Nation to her recent speaking engagements with Google. Louise highlights the importance of showing up at events and using them as content opportunities to build credibility and connect with a wider audience. Advice for Aspiring Entrepreneurs: The conversation touches on the realities of starting a business, including the unexpected skills business owners must learn, like sales and marketing. Connect with Amanda Webb: LinkedIn: Amanda Webb (look for the Amanda Webb with the orange hair!) Website: spiderworking.com - Dive into Amanda's blog, live show archives, and find out how she can help you decode your analytics. Resources Mentioned: Atomicon Conference: Hosted by Andrew and Pete, a must-attend for small business owners wanting to elevate their digital marketing. This episode is packed with insights for small business owners looking to leverage analytics for better marketing decisions. Tune in for an engaging and honest discussion on entrepreneurship, niching down, and the power of data-driven decisions.

Building Online Communities and Entrepreneurial Success with Samantha Kelly    In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert, interviews Samantha Kelly, a successful entrepreneur and social media expert. They discuss the importance of building online communities, leveraging platforms like LinkedIn and Twitter/X for B2B marketing, and the impact of video content. Samantha shares her journey from being a lone parent on social welfare to becoming a prominent business figure, with insights into her methods and strategies. They also touch on the significance of networking, attending and hosting events, and embracing video content to enhance business growth.   The episode concludes with a preview of the upcoming Social Media Fest in Wexford, featuring various expert speakers and networking opportunities. 00:00 Introduction to Raise Your Visibility Online 00:36 Meet Samantha Kelly: The Tweeting Goddess 01:20 Samantha's Journey and Business Insights 03:53 Building Online Communities and LinkedIn Strategies 06:12 The Power of Video and Live Streaming 08:11 Brand Ambassadorship and Networking 12:11 Social Media Fest and Event Planning 16:32 Tips for Going Live and Building Confidence 24:11 Conclusion and Final Thoughts   www.louisebrogan.com/ryvo www.linkedin.com/in/louisebrogan https://www.linkedin.com/in/tweetinggoddess/ Social Media Fest Wexford https://www.tickettailor.com/events/tweetinggoddess/1296635  

LinkedIn is a powerful tool for professional and business growth, but where do you start, and how can you use it without getting overwhelmed?In this week's episode of the Social Media Takeaway, I'm excited to welcome Louise Brogan, an international speaker, writer, and the host of the "LinkedIn with Louise" podcast. Louise has over ten years of experience supporting small businesses who want to use social media, specifically LinkedIn, for business growth. In our conversation, we discuss practical tips for optimising your LinkedIn profile, the advantages of using LinkedIn Live to engage your audience, and strategies for crafting content that drives business results. We also delve into the latest developments on LinkedIn and what they mean for users like you! Whether you're looking to improve your LinkedIn strategy or just starting out, this episode is packed with actionable advice to help you make the most of this powerful platform.Free Gift Here!More about Louise: WebsiteLinkedinPodcastYoutubeIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

In the latest episode of Talking Ads, the team welcomes LinkedIn expert Louise Brogan, who discusses three innovative messaging-style ads from the platform, offering fresh insights while sharing valuable LinkedIn strategies. Alongside her advertising analysis, Louise updates listeners on her YouTube journey and its new goals, all infused with plenty of humour to keep the conversation lively and engaging!Follow Louise on LinkedIn.Subscribe and follow Louise on YouTube. We recommend you view all the adverts before or during listening to this episode to engage in the discussion.Immerse yourselves here.If you would like to send in an advert that has caught your eye, please Whatsapp us on +44 7874 469647 and tell us why this made you stop and look, and we will include this on the next episode of Talking Ads. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

In this episode of 'Raise Your Visibility Online,' host Louise Brogan interviews Luke Sherran, a successful digital marketing agency owner and YouTube content creator.   Connect with Louise www.linkedin.com/in/LouiseBrogan YouTube - www.youtube.com/@RaiseYourVisibilityOnline  Free Gift www.louisebrogan.com/ryvo    We discuss Luke's journey in digital marketing, the inception of Falkon Digital, and the challenges and rewards of starting a business with Sadie, his business (and life) partner. The conversation also explores Luke's extensive experience with YouTube, including his initial struggles, strategies for growth, and achieving over 300,000 subscribers.  We delve into monetization techniques like AdSense, sponsorships, and affiliate marketing alongside the power of YouTube Shorts. Luke shares insights on creating content that engages the right audience, avoiding common pitfalls, and offers predictions regarding the future of business marketing on YouTube. The episode emphasizes the potential of YouTube as a powerful tool for business growth, highlighting its significance for small business owners and entrepreneurs seeking to enhance their online presence.   00:00 Introduction to Raise Your Visibility Online 00:26 Meet Luke Sherron: Digital Marketing Expert 02:02 The Origin Story of Falcon Digital 03:26 Balancing Business and Family Life 05:26 Luke's Journey into YouTube 09:10 Growing a YouTube Channel: Challenges and Milestones 16:09 Monetizing YouTube: AdSense and Beyond 24:43 Creating an Effective Media Kit 25:43 Balancing Payment Models: Lump Sum vs. Affiliate Commission 26:20 Exploring Lucrative Affiliate Opportunities 27:01 Introducing Luke's Personal Brand Channel 28:20 The Power of YouTube Shorts 31:34 Monetizing YouTube Shorts 37:58 Balancing YouTube with a Full-Time Business 41:10 Common Mistakes in YouTube Marketing 46:13 The Future of YouTube for Business 50:15 Conclusion and Final Thoughts  

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, we dive deep into the world of LinkedIn with special guest Louise Brogan, a LinkedIn B2B video and content marketing specialist. Louise shares her expertise on how to leverage LinkedIn to grow your design business, attract ideal clients, and build meaningful professional relationships.Together, we explore the strategic approach needed to succeed on LinkedIn, emphasizing the importance of treating it like your favorite industry conference—where targeted networking and authentic engagement are key. Louise offers invaluable tips on optimizing your LinkedIn profile, creating content that resonates with your audience, and nurturing connections that can lead to business growth.Whether you're new to LinkedIn or looking to refine your approach, this episode is packed with actionable insights that will help you make the most of the platform. Tune in to learn how to position yourself as a trusted expert in your field and connect with the right people who can help elevate your design business.Key Takeaways:How to treat LinkedIn as your favorite industry conference.The importance of a well-crafted LinkedIn profile.Strategies for connecting with the right people and engaging meaningfully.Tips for creating content that showcases your expertise and attracts clients.Don't forget to subscribe, leave a review, and share this episode with fellow designers who could benefit from these insights!_______________________Connect with Louise here:LinkedIn: linkedin.com/in/louisebroganWebsite: https://www.louisebrogan.com/YouTube Channel: https://www.youtube.com/@RaiseYourVisibilityOnlineFree Guide to LinkedIn: https://louisebrogan.com/linkedin-daily-activity-checklist/CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Embracing LinkedIn Video: Lois Cliff's Journey from Teaching to Wellness Coaching   In this episode of 'LinkedIn with Louise,' host Louise Brogan converses with Lois Cliff, a former English teacher turned wellness coach. Lois shares her journey from leaving teaching in 2018 to becoming a content creator and later pivoting to wellness coaching. She discusses her initial apprehensions about using LinkedIn for networking and how influential figures like John Espirian inspired her to get started.   Lois details her 30-day video challenge on LinkedIn, highlighting its impact on her confidence and visibility. The discussion also touches on the importance of content strategy, authenticity, and the benefits of nature and wellness in professional settings.     00:00 Introduction and Guest Welcome 00:14 Lois Cliff's Background and Career Shift 01:01 Journey into Content Creation and Wellness Coaching 02:14 Discovering LinkedIn and Building a Presence 04:01 Creating Content and Finding Inspiration 05:04 Transition to Wellness Business 06:08 Overcoming Challenges on LinkedIn 07:43 First Video Experiences and Tips 09:59 30-Day Video Challenge and Its Impact 19:31 Wellness and Nature in the Workplace 24:00 Final Thoughts and Contact Information  

Episode Summary: In this episode of LinkedIn with Louise, host Louise Brogan delves into some fundamental yet often overlooked aspects of using LinkedIn for business. Aimed at B2B professionals, coaches, consultants, and anyone looking to enhance their presence on LinkedIn, Louise shares practical tips for building a robust network, managing privacy settings, and understanding profile visibility. Whether you're new to LinkedIn or seeking to refine your strategy, this episode provides valuable insights to help you leverage LinkedIn more effectively for your business. Key Topics Covered: Building Your LinkedIn Network: Importance of reaching 500+ connections. How the display of connection numbers changes after reaching 500. Examples of profiles showing connection and follower counts. Profile Viewing Options: Navigating LinkedIn's settings to adjust profile viewing options. Differences between anonymous and non-anonymous profile views. How these settings impact your visibility when viewing other profiles. Managing Email Visibility: Adjusting settings to control who can see or download your email address. Different visibility options: only me, first-degree connections, first and second-degree connections, anyone on LinkedIn. Ensuring your email is not included in data exports. Clarifying Anonymous Mode Misconceptions: Explaining that commenting on posts remains visible even if your profile viewing option is set to anonymous. The distinction between anonymous profile views and visible interactions. Practical Steps: How to navigate LinkedIn's settings and privacy options. Simple steps to increase your network size. Tips for making your profile more professional and approachable. Offer: Invitation to reach out for personalized LinkedIn training sessions at www.louisebrogan.com/linkedinvip  Options available for one-on-one or team training to enhance your LinkedIn skills - book a call to discuss at www.louisebrogan.com/inquiry  Additional Resources: Video tutorial on email visibility settings:  https://youtu.be/KOElmiKRx4Q Connect with Louise for tailored LinkedIn training sessions.  

In this episode I'm joined by Louise Brogan.Louise runs a boutique marketing agency working with entrepreneurs, SME's and professionals who want to raise their profile through LinkedIn in a genuine and valuable way. She is an international speaker, and hosts the LinkedIn with Louise Podcast and YouTube channel.For the past three years, Louise has been a Small Business Britain Champion, in the top 100 Small Businesses in the UK and the top 100 female entrepreneurs.  In 2019, Louise was invited to attend No 10 Downing Street to represent small business and was invited in 2022 to meet King Charles at Buckingham Palace at a reception honouring Small Business contributions to the UK economy.In our conversation we talk about how to get the most out of LinkedIn, whether we are small business owners or corporate employees. It was a wonderful opportunity for me to ask many of the questions that I had about the platform and to get such helpful, step by step guidance from Louise.I'm delighted to be able to share Louise's insights with you along with links to all the amazing free resources Louise provides below.Contact Louise:LinkedIn: Louise Brogan Website: https://louisebrogan.com/Youtube: www.youtube.com/c/linkedinwithlouiseInstagram: www.instagram.com/louisebrogan_About AndyI'm an experienced business leader and a passionate developer of people in the automotive finance industry, internationally.During over twenty years, I have played a key role in developing businesses including Alphabet UK, BMW Corporate Finance UK, BMW Financial Services Singapore, BMW Financial Services New Zealand and Tesla Financial Services UK. At the same time, I have coached individuals and delivered leadership development programmes in 17 countries across Asia, Europe and North America.I started Aquilae in 2016 to enable “Fulfilling Performance” in the mobility industry, internationally.Learn more about Fulfilling PerformanceCheck out Release the handbrake! The Fulfilling Performance Hub. Connect with AndyLinkedIn: Andy Follows Email: cvm@aquilae.co.ukJoin a guided peer mentoring team: Aquilae AcademyThank you to our sponsors: ASKE ConsultingEmail: hello@askeconsulting.co.ukAquilaeEmail: cvm@aquilae.co.ukEpisode Directory on Instagram @careerviewmirror  If you enjoy listening to our guests career stories, please follow CAREER-VIEW MIRROR in your podcast app. Episode recorded on 15 July, 2024.  

Get ready to dive into the world of LinkedIn marketing with the fabulous Louise Brogan! Louise is a LinkedIn marketing guru who transformed her career from running a craft shop to becoming a social media marketing powerhouse. In 2018, she zeroed in on LinkedIn for its massive business growth potential and the sweet lack of competition. Now, she helps clients create killer video content for LinkedIn, proving it's an ace lead generation tool. Louise also runs a YouTube channel, 'LinkedIn with Louise,' where she dishes out free resources and reels in potential clients. In this episode, she spills the tea on using YouTube and LinkedIn to skyrocket her business, bringing in leads and clients, including big-shot senior leaders from major corporations. We chat about the magic of optimizing your LinkedIn profile, crafting valuable content, and genuinely engaging with your audience. Louise keeps it real about focusing on the business side and not getting lost in vanity metrics. Tune in for practical advice on leveraging LinkedIn to boost your brand and a peek into Louise's inspiring journey of building a devoted audience on the platform. Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠ Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠ Check out Gigastar at https://gigastar.io/  Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠  Follow Louise at https://www.linkedin.com/in/louisebrogan/  Chapters 00:00 Introduction and Background 03:10 Transition from Craft Shop to Social Media Marketing 07:06 Building a Business and the Role of Video 09:31 Niche Down to LinkedIn: The Power of the Platform 14:15 LinkedIn as the Ideal Platform for Business 20:01 LinkedIn's Unique Value for Professionals 21:23 Using Video on LinkedIn and Business Model 23:19 YouTube as a Lead Generation Tool 25:11 Global Connections through LinkedIn and Video Content 25:40 Using YouTube to Generate Leads and Clients 29:32 Optimizing Your LinkedIn Profile for Success 31:30 Creating Valuable Content on LinkedIn 33:19 Engaging with Others on LinkedIn to Build Relationships 35:16 Avoiding the Distraction of Vanity Metrics 37:42 Leveraging Multimedia Options on LinkedIn 40:07 Being a Different Version of Yourself on LinkedIn 43:25 The Power of Networking on LinkedIn 46:18 Balancing Business Focus and Content Creation 49:38 Building an Audience on LinkedIn

Join us for an insightful Social Media News Live episode as we explore "Essential LinkedIn Video Tips for Every Professional" with our expert guest, Louise Brogan. During our discussion, Louise covers the importance of optimizing your LinkedIn profile, the best practices for using video, and how to create engaging content that resonates with your audience. She highlights the significance of keeping your profile updated, the value of adding video to your featured and experience sections, and the impact of LinkedIn's algorithm on your visibility.Key Points:Optimizing Your LinkedIn Profile: Ensure your profile is up-to-date with a professional photo, a compelling headline, and a detailed about section focused on how you can help others.Utilizing Video on LinkedIn: Add videos to your featured section and experience section to showcase your expertise and engage your audience. Embed captions to make your videos accessible and consider the format (vertical vs. horizontal) that best suits your content.Engagement and Algorithm: Encourage engagement by creating content that sparks conversation. Regularly update and repost content to maintain visibility and train the LinkedIn algorithm to show your posts to a broader audience.Live Streaming and Interaction: Leverage live streaming to connect with your audience in real-time. Schedule your live events in advance to build anticipation and gather more attendees.Resources:Louise Brogan's Website: louisebrogan.comLinkedIn Profile Optimization: Check out Louise's YouTube channel for tutorials on optimizing your LinkedIn profile and adding video content.----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live...

In this episode, host Louise Brogan sits down with Adina Jipa, Founder and CMO of SocialInsider, to discuss the insights from the 2024 LinkedIn Benchmarks report. Discover the latest trends, strategies, and analytics that are shaping LinkedIn as a go-to marketing tool for B2B brands. **Key Highlights:** - LinkedIn's Engagement Surge:   - LinkedIn has seen a 44% year-over-year increase in engagement rates, becoming a crucial platform for business marketing.   - The platform fills the gap left by changes on Twitter/X, attracting more content creators and businesses. - **Rise of the Creator Economy:**   - LinkedIn allows individuals to become creators, achieving high engagement with their audiences.   - Businesses are investing more in LinkedIn due to the growing user base and engagement opportunities. - **Effective Content Types:**   - Multi-Image Posts: These posts have the highest engagement rate on LinkedIn, outperforming carousel posts.   - Videos: The most shared content type, essential for a diverse and engaging content strategy. Videos should be under ten minutes and can be broken into shorter clips for better engagement.   - Polls: Generate the highest impression rates, useful for research, audience insights, and content generation. - LinkedIn Groups vs. Newsletters:   - LinkedIn groups are less effective for engagement and impressions.   - The newsletter feature is recommended for better brand visibility and audience engagement. - Posting Frequency and Strategy:   - Brands have increased their LinkedIn posting frequency by 10% in 2024.   - Aim to post at least once per working day, using a mix of text, multi-image posts, and videos.   - Limit posts with external URLs to keep the audience engaged on LinkedIn. - Leveraging Employee Networks:   - Employee advocacy can significantly boost post interactions. Educate and encourage your team to create and share content on LinkedIn.   - Consider starting with the sales team and expanding to other departments. - Caption Length Insights:   - Shorter captions work best with multi-image posts.   - Experiment with caption lengths for other post types to see what resonates with your audience. **Top 2024 LinkedIn Benchmarks:** 1. 44% increase in LinkedIn engagement rate Year-over-Year. 2. Multi-image posts generate the highest likes and comments. 3. Videos are the most shared content type. 4. 10% increase in brand posting frequency. 5. Polls have the highest impression rate. 6. Multi-image posts with short captions achieve the highest engagement. Watch the Full Interview For more detailed insights, watch the live interview between Louise Brogan and Adina Jipa https://youtube.com/live/t6jop2cHens Resources Mentioned: - [The Magic of Employee Influence] by Ivana Brutenič and Kristína Cichý Kováčiková - A guide to activating employee ambassadors on LinkedIn. Follow Us - YouTube: www.youtube.com/c/linkedinwithlouise - LinkedIn: www.linkedin.com/in/louisebrogan Subscribe and Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us create better content for you. --- **Contact Information:** For inquiries, reach out to us at team@louisebrogan.com   

‘That last pillar before you go make your decision: is it ethical? What's the effect it's going to have? The feedback I've got from a lot of people was, oh, I never really thought about that.' While ethics has become more talked-about in business, it might not be something you've considered as a factor in your business writing. But you should. In this Best Bits episode, I draw together insights from a wide range of recent guests that show how the moral position you take – in work and life – informs your writing, and the impact that has on both your reader and yourself. Nothing heavy and duty-bound here, just a joyful, thoughtful exploration of how we can write and work in a way that benefits the world, those around us, and ourselves. Hear from: Corey Keyes on the opposite of languishing; Alison Taylor on why business ethics matter to all of us; David McQueen on being braver about decision-making; Lucy Adams on why HR is about allowing people to flourish rather than being responsible for them doing so; David Roche on the obligations we have to our leaders; Louise Brogan on taking an ethical, human approach to social media; Meredith Norwich on why publishing is an industry full of principled people.

Louise Brogan (https://louisebrogan.com/) is THE expert on all things LinkedIn (which I've been looking into more and more!)In today's episode, we chat:Meeting King Charles (really)Who is LinkedIn for, and how can we benefit?How to optimize your profileContent Strategies for LinkedInShow notes here >>> https://doyouevenblog.com/louise

My favourite social networking site right now is LinkedIn. It's the one I've been on longest ( longer than Facebook or Twitter ) and the one I know best. But Linkedin has some secrets...This week on the Podcast I'm joined by Louise Brogan, LinkedIn Educator and Evangelist and we are going to shine a light on some powerful LinkedIn features I promise you didn't know about.Here are the 3 key takeaways to transform your LinkedIn game:

Louise Brogan helps entrepreneurs and professionals elevate their LinkedIn game. In this week's conversation she explains why LinkedIn is so important for businesses and why most people are so dreadful at it. From fundamental mindset to the most effective tactics right now, it's a masterclass in maximising your profile on LinkedIn without losing your soul.   She's also in the throes of writing her first business book, so this is a great report from the frontline if you're in that place and want some comradely advice and support.  And finally, Louise's no-nonsense, super-helpful LinkedIn how-to videos have also made her something of a YouTube star, so I made sure to ask her all about that too... 

Are you a niche marketer ready to open a full marketing agency? Looking for advice on hiring, service models, and client acquisition? To discover how one marketer transitioned from solopreneur to marketing agency owner, Brooke Sellas interviews Louise Brogan.Guest: Louise BroganReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? To explore a creative way to get more out of your LinkedIn activities, I interview Louise Brogan.Guest: Louise Brogan | Show Notes: socialmediaexaminer.com/597Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

LinkedIn Ads have become a powerful tool for companies, but using them to their full potential requires a strategic approach. In this episode, I'm joined by LinkedIn Ads expert AJ Wilcox to discuss the advantages of LinkedIn Ads, how companies can use them to increase their warm and hot leads significantly, the many types of ads available, and what happens when you dabble in the platform. 4 Steps to a LinkedIn Ads Strategy Target the right audience based on budget. Find out who the audience is and what they need. Offer free and/or subscribable content. Build the know, like, and trust factor. About AJ Wilcox AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He's managed over $150M in spend on the platform, and they're official LinkedIn partners. AJ is the host of the LinkedIn Ads Show podcast and has managed 5 of the world's top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast go-kart. Strategic LinkedIn Ads LinkedIn Ads can be a powerful tool for companies, but it's important to invest in them strategically. AJ says that simply dabbling in them might not yield immediate results, especially if you're advertising at a low volume. You need to understand that the impact of your ads may take time to materialise. To make the most of a low-volume approach, AJ recommends targeting warm audiences. By focusing on the people already familiar with your brand, you increase the chances of achieving positive outcomes. LinkedIn Ad Types Using LinkedIn Ads without professional knowledge can be challenging. With it, you may end up wasting a significant amount of money on ineffective ad campaigns. AJ provides some guidance on how to use this as a learning experience and advises marketing managers who are asked to start using them without training. LinkedIn offers a huge variety of ad types, from direct messages and sidebar ads to news feed ads, including images, carousels, and videos. Video ads are gaining popularity because they are a much more direct way to build the know, like, and trust factor in getting your audience from a cold or warm lead to a hot one. Video is becoming the future of LinkedIn! Do you use LinkedIn Ads? What do you like about them? Have you ever invested money in LinkedIn Ads and received little to no return on your investment? Let me know your experience in the comments on the episode page. In This Episode What kind of companies should invest in LinkedIn advertising [7:30] What happens when you dabble in LinkedIn Ads [11:00] The reality of using ads without professional knowledge [16:00] How marketing managers can make their case to their managers [20:45] Why you can't use your Meta strategy on LinkedIn [22:45] How to start working with an agency [24:30] The power of free and subscribable content [26:00] How many types of ads exist on LinkedIn [27:15] The power of LinkedIn video ads [29:30] Links & Resources Learn About LinkedIn Ads Fanatics Get the Free Comprehensive LinkedIn Ads Startup Checklist & Guide Listen to The LinkedIn Ads Show Find AJ Wilcox Online Follow AJ Wilcox on LinkedIn | X | YouTube Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to LinkedIn with Louise Brogan on Apple Podcasts | Spotify

Keep rocking LinkedIn by taking control of your personal branding and exploring the new platform features. In this episode, my guest, Kevin D. Turner, shares invaluable insights on enhancing your LinkedIn profile. Discover the power of making small but impactful changes, leveraging LinkedIn's AI features, and the power of free resources for your network. How to Use AI on LinkedIn You can use AI to write your headline and personal summary. Use AI as a starting point for creating more personal posts. The more you use LinkedIn's built-in AI features, the more it will learn your writing style. Enhancing Your LinkedIn Profile with Personal Branding Showcasing your personal brand on LinkedIn is something we can all do more of. My guest, Kevin D. Turner, shares his thoughts on how you can keep rocking LinkedIn by showcasing your personality on the platform. As Kevin says, If you don't own your own brand, someone is going to own it for you. One thing you can do that makes a big difference is to make little changes to your LinkedIn profile. As a personal branding expert, Kevin encourages you to utilise LinkedIn's built-in AI features to help sharpen your profile and make it more accessible to recruiters and other search engines. It's also really important to create free resources for your network. When you're inundated with messages and requests, having a YouTube channel, course, blog, or LinkedIn newsletter, to name a few, provides valuable content while saving you time – and establishing yourself as an expert in your field. The Future of AI and LinkedIn LinkedIn continuously introduces new features and updates to enhance user experience. However, as Kevin points out, these updates are not rolled out to everyone at the same time. Understanding how LinkedIn's rollouts work and why they adopt this approach is important. One of Kevin's favourite new features is LinkedIn's built-in AI. One feature that's still in development is the AI-powered headline and personal summary generator. You can also use this AI as a starting point for creating tailored content to post. LinkedIn has also launched an exciting new AI-powered Job Seeker Coach, which aims to provide personalised guidance for people seeking employment on LinkedIn. How do you show up on LinkedIn? Have you explored any of LinkedIn's AI features yet? I'd love to hear your thoughts in the comments on the episode page. In This Episode: How rollouts work on LinkedIn [12:00] Why LinkedIn doesn't roll out updates to everyone at the same time [13:00] Why it's important to create free resources [19:30] How to make LinkedIn more accessible and inclusive [21:15] How little changes to your LinkedIn profile can make a huge difference [26:00] Some of the best new LinkedIn features [31:00] The best way to use AI on LinkedIn [33:00] How LinkedIn became profitable in year one [35:00] Links & Resources UpLift Live – Use Code LBSPEAKER for £20 Off! Subscribe to Keep Rocking LinkedIn! Follow Kevin D. Turner on LinkedIn | YouTube Follow TNT Brand Strategist LLC on LinkedIn  Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to LinkedIn with Louise Brogan on Apple Podcasts | Spotify

LinkedIn is an important social media tool when it comes to growing your business and networking with other professionals. And we've talked on the show before about optimizing your LinkedIn profile for maximum visibility. But what about specifically marketing your podcast on your profile? Louise Brogan, one of the top voices on LinkedIn content, is here today to share her experiences, tips, and strategies for marketing and promoting your podcast on LinkedIn! This week, episode 128 of Listeners to Leads is about marketing your podcast on LinkedIn! Louise Brogan runs a  boutique marketing agency working with entrepreneurs, SME's and professionals who want to raise their profile through LinkedIn in a genuine and valuable way. Louise is an international speaker, and hosts the LinkedIn with Louise Podcast and YouTube channel. For the past three years, Louise has been a Small Business Britain Champion and hosts small business netwalks in Belfast on a monthly basis. In this episode of Listeners to Leads, Louise Brogan is sharing the importance of encouraging engagement with your LinkedIn posts and actionable steps you can take right now to utilize your LinkedIn profile more than 97% of users. Louise and I  also chat about the following: Building a network of people interested in your podcast topic.Example posting schedules and caption scripts to engage your audience and encourage their engagement with your posts.Thinking of using LinkedIn to network in the same way you would network at a conference.Utilizing storytelling and examples of past clients to turn listeners into leads.Head over to Louise's website for a free guide to utilizing your LinkedIn to its fullest potential!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH LOUISE BROGAN:LinkedInYouTubePodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED:Listeners to Leads Ep. 121: How to Use LinkedIn to Generate Podcast Leads with Julie Livingston 

Sales Navigator and Google are two powerful tools in the arsenal of anyone looking to connect with their ideal client on LinkedIn. My guest, Nigel Cliffe, is a LinkedIn trainer who specialises in helping his clients find and grow their target audience on LinkedIn. In this conversation, we're talking about what Sales Navigator and why you would use it, how much dedication it needs, and why Google is a better search engine for finding your ideal clients on LinkedIn. Use LinkedIn's Built-In Algorithm to Find Your Target Audience Update your profile with your keywords Write about what you're known for, including keywords LinkedIn puts your content in front of your target audience Using Sales Navigator Sales Navigator is a tool that lets you collect, navigate, and sort different types of people on LinkedIn. In the right hands, it's a very valuable tool to help grow and connect with your target audience. Nigel Cliffe explains how to use Sales Navigator to find your audience and then have LinkedIn send you new leads who match your criteria each week. However, in order to be an effective tool, Sales Navigator takes serious commitment. Users need to dedicate around two hours every day to using the tool, and they also need to commit to using it regularly. Nigel says it's not a tool that you can just dip your toe into and expect success. Search Engines and LinkedIn According to Nigel, using Google is a more effective way to find your ideal clients on LinkedIn. As a search engine, Google allows you to filter words and phrases with an effectiveness that doesn't exist on LinkedIn.  This allows you to finesse your search criteria and find the exact right people in your target audience. From here, Nigel recommends building a list with this data and connecting to your audience on LinkedIn.  Google and LinkedIn searches pick up the keywords that exist in someone's LinkedIn profile. Industries, job titles, experience, and other target keywords filtered through profile information and someone's about section all contribute to being effectively discovered on LinkedIn. Call to Action Do you utilise Sales Navigator to find leads? How have you used Google to find your target audience? I'd love to hear about how these tools have helped you connect with your ideal clients in the comments on the episode page. In This Episode What Sales Navigator is, and why you would use it [6:15] How much time you need to dedicate to Sales Navigator each day [10:15] How much Sales Navigator costs [15:15] Why Google is a better search engine to find people on LinkedIn [24:00] How to use Google to create a list of people you'd like to work with the most [25:00] How LinkedIn puts your content in front of your target audience [28:00] Links & Resources Use Code LBSpeaker for £20 Off UpLift Live The Visibility Package Find Nigel Cliffe Online Follow Nigel Cliffe on LinkedIn | X | YouTube Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to LinkedIn with Louise Brogan on Apple Podcasts | Spotify

LinkedIn is more than a business-to-business networking site – it's a powerful tool to take the next step in your career. Companies can use LinkedIn to attract top talent to their vacancies, and job seekers can find significant new roles on the platform. This conversation with LinkedIn recruiter and headhunter Tiina Jarvet gives excellent insight into using LinkedIn to further your career. She also gives advice for companies using the platform to recruit for their open positions.  How to Stand Out to LinkedIn Recruiters Be active on LinkedIn Engage with your current company's LinkedIn Follow up to 20 companies you're interested in working for Engage with those companies' content Connect with people within those companies The LinkedIn Recruiter Being a LinkedIn Recruiter is fascinating. The LinkedIn Recruiter platform, though pricey at €10,000 per year, gives you so much extra information and insight into potential candidates. Tiina gives us some insight into how she uses LinkedIn Recruiter to help companies find the best candidates for their open positions. Companies seek out headhunters like Tiina, who specialise in finding candidates on LinkedIn. As a recruiter, Tiina gets to know her candidates deeply, so she presents with confidence to companies – her reputation is on the line, so she would never present someone whom she hasn't vetted and interviewed herself. One of the most common gaps Tiina sees from companies is not presenting a clear job title in their job description. Clarity is key in recruiting the best people for a job. Standing Out to LinkedIn Recruiters Job seekers can improve their chances of being headhunted on LinkedIn. Completing your LinkedIn profile is the most important step – even if you're not actively seeking new employment, headhunters like Tiina can come across your profile based on the information it contains. Being active on LinkedIn, connecting and engaging with your ideal companies and their employees, and engaging with your current company's LinkedIn posts will also help your profile stand out to recruiters. Have you been successfully headhunted on LinkedIn? Has your company used a recruiter to fill your vacancies? I'd love to hear about your experiences. Let me know in the comments on the episode page. In This Episode Why women need a push to apply for some jobs on LinkedIn [8:00] How companies can work with a headhunter to find a perfect match [10:00] Common missing gaps on a LinkedIn job description [11:00] What LinkedIn Recruiter looks like on the back end [12:30] When to reach out to a LinkedIn Recruiter [15:00] Why your company staff should have an active LinkedIn presence [18:00] How active LinkedIn users stand out to recruiters and headhunters [19:00] Links & Resources UpLift Live - Use Code LBSPEAKER for £20 Off! Follow Tiina Jarvet on LinkedIn | X  Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to LinkedIn with Louise Brogan on Apple Podcasts | Spotify

Did you know that LinkedIn changed its algorithm THIS WEEK?!They are prioritizing meaningful conversations over viral posts.What are your thoughts on that? How do you think it will affect what you are currently doing on LinkedIn for your agency and your clients?On today's podcast, we have Louise Brogan, CEO of Louise Brogan, LTD, to speak to us today about the 4 Pillars of LinkedIn and NEW algorithm changes happening this week and how you can take advantage of the changes.