Podcast appearances and mentions of gloria chou

In this episode, Gloria sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, bestselling author of Build for Tomorrow, and host of two top podcasts, to pull back the curtain on what editors are really looking for.After reviewing hundreds of thousands of media pitches, Jason shares why most founders pitch themselves the wrong way—and what actually gets his attention.You'll learn why journalists don't care about your product until they understand how it helps their readers, why paid media placements often aren't worth the investment, and how even the smallest business can earn meaningful press without hiring a PR agency.Whether you're pitching your first story or looking to land bigger media features, this episode will completely change the way you think about PR.In this episode, you'll learn: Why most media pitches get ignored  What Entrepreneur Magazine editors actually look for  How to pitch journalists without sounding promotional  The biggest mistake founders make when telling their story  Why your "why" matters more than your revenue  How to find the right publications for your business  Why paying for press usually isn't worth it  The difference between publications with real audiences and pay-to-play media  How small businesses can earn national media coverage organically If you've ever wondered how journalists choose which stories to feature, this conversation is packed with practical advice you can use immediately.Resources mentioned:• Jason Feifer's book: Build for Tomorrow • Jason's website: https://jasonfeifer.comWant more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.Watch here: www.gloriachoupr.com/masterclassJoin the Small Biz PR Facebook Group to get the best PR TipsDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 

Want to get your product featured in holiday gift guides, product roundups, and shopping articles without hiring a PR agency?In this episode, Gloria sits down with shopping expert, journalist, and gift guide editor Trae Bodge to discuss exactly how commerce writers choose products, what makes a pitch stand out, and the biggest mistakes founders make when pitching gift guides.Trae has written for MSN, Newsweek, CNN Underscored, GOBankingRates, Women's Day, and more. She shares behind-the-scenes insights on how journalists evaluate products, why small brands have an advantage, and what founders need to know about affiliate marketing, samples, pricing, packaging, and holiday gift guide opportunities.In this episode, you'll learn:• How to pitch gift guide editors and commerce writers• What journalists actually look for in product pitches• Whether you need affiliate links, Amazon listings, or a large social media following• How to stand out in crowded categories like beauty, wellness, food, fashion, and home goods• The biggest mistakes founders make when pitching products• Why your packaging, positioning, and brand story matter more than you think• How to build relationships with journalists before you pitch• What makes a product worthy of a holiday gift guide or product roundupWhether you sell skincare, food, fashion, jewelry, wellness products, home decor, or consumer goods, this episode will help you understand how gift guide editors think and how to increase your chances of earning media coverage.Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.Watch here: www.gloriachoupr.com/masterclassJoin the Small Biz PR Facebook Group to get the best PR TipsDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou #HolidayGiftGuides #ProductRoundups #ProductPR #GiftGuidePitching #MediaPitching #SmallBusinessPR #EcommercePR #AffiliateMarketing #JournalistOutreach #ProductPublicity

Are you still relying on Google and social media to help customers find your products? In this episode, I'm joined by Gloria Chou to talk about how AI is transforming product discovery and why traditional marketing strategies are becoming less effective. Gloria shares why trust signals, media mentions, and strategic PR are becoming some of the most powerful tools for helping brands get found online. We also dive into ways product-based business owners can use AI tools to uncover trends, identify media opportunities, and position their products in front of buyers who are ready to purchase. Tune in to learn how to make your brand easier to find, easier to trust, and easier to buy from.In This Episode, You'll Learn:00:00 Why AI is changing the way customers discover products.03:45 How is AI influencing purchasing decisions today?05:15 How PR creates the trust signals AI looks for.08:30 How can small brands compete with larger companies?10:00 The PR strategy that helps brands get discovered.12:00 How can Perplexity help you find media-worthy angles?15:30 5 ways product business owners can use AI for PR.17:45 How competitor research can strengthen your marketing strategy.19:15 How media coverage successfully improves AI discoverability.24:15 How PR helps reduce reliance on platforms you don't own.25:30 The first AI prompt Gloria recommends trying today.28:30 How to start building AI visibility for your brand right now.Resources + LinksListen to Gloria's previous appearance on The Product Boss Podcast: Episode 723 HERE!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comGloria Chou: @gloriachoupr

Want more journalists to actually read your pitches?In this episode, Gloria Chou shares 5 simple but powerful PR strategies that can help increase your email open rates and improve your chances of landing media coverage.You'll learn:• How to write subject lines journalists actually want to open • Why email tracking can change your entire PR strategy • The best days and times to send your pitches • How to use DMs to boost your pitch visibility • Why adding your phone number can increase responsesWhether you're a product-based business, service provider, coach, consultant, or founder, these practical PR tips will help you build relationships with journalists and get more eyes on your pitches.

Most business owners are still using AI like a chatbot.They ask ChatGPT or Claude to write a caption, draft an email, or brainstorm ideas, then move on to the next task.But that's not where the biggest time savings happen.In this episode, Gloria breaks down the 3 levels of AI adoption and explains how founders can move from using AI as a simple assistant to using it as a true coworker that helps run parts of the business.You'll learn how to connect AI to the tools you already use, automate repetitive tasks, uncover missed opportunities, and free up hours every week to focus on the work that actually grows your business.In This Episode, You'll Learn:• The 3 levels of AI adoption every founder should understand• Why most small business owners are still using AI wrong• The difference between using AI as a chatbot vs. a coworker• How to save 20+ hours a week with AI automations• The easiest way to train AI on your voice, business, and customer conversations• How AI can find missed sales opportunities hiding in your inbox• How to automate follow ups, scheduling, reporting, and content creation• Why AI should handle the $10/hour tasks so you can focus on the $10,000/hour tasks• The tools, connectors, and workflows Gloria uses in her own businessWhether you're a product founder, coach, consultant, service provider, or small business owner, this episode will help you stop treating AI like a tool and start using it like a teammate.Want more people to discover, trust, and buy from your business without spending thousands on ads or a PR agency?In my free AI Visibility Masterclass, I'll show you how small business owners are using PR, media features, and credibility signals to get recommended by AI tools like ChatGPT, land press opportunities, and become the obvious choice in their industry.Watch here: www.gloriachoupr.com/masterclassJoin the Small Biz PR Facebook Group to get the best PR TipsDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou #AIVisibility #GetFoundOnAI #ChatGPTMarketing #SmallBusinessPR #PRForSmallBusiness #FounderMarketing #ProductBasedBusiness #WomenInBusiness #FemaleFounder #SmallBusinessOwner #BrandVisibility #MediaCoverage #EarnedMedia #ThoughtLeadership #BusinessGrowth #AIForBusiness #PersonalBranding #VisibilityMarketing #ShopifyBusiness #EcommerceFounder

Most small business owners do not have an information problem anymore.They have a visibility problem.In this episode, Gloria Chou shares the hard truth many founders need to hear in 2026: no amount of consuming content, saving posts, buying courses, or overthinking your messaging will grow your business if you are unwilling to actually show up and be seen.This conversation explores:• why so many founders stay stuck in “learning mode”• the fear of judgment that keeps businesses invisible• why your story matters more than ever in today's AI driven recommendation economy• how PR starts with self trust and perspective• the difference between consuming information vs building visibility• why pressing “send” is often the real breakthroughIf you have been hiding behind perfectionism, waiting to feel ready, or struggling to consistently show up online, this episode is your reminder that your voice and perspective matter.Because in 2026, visibility is no longer optional.And nobody is coming to save your visibility except you.In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.Register here: www.gloriachoupr.com/masterclassJoin the Small Biz PR Facebook Group to get the best PR TipsDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou #SmallBusinessPR #EcommerceMarketing #AIForBusiness #ShopifyTips #SmallBusinessMarketing #ChatGPTMarketing #WomenInBusiness #ProductBasedBusiness #BrandTrust #ContentMarketing #InfluencerMarketing #AIContent #FemaleFounder #OnlineBusiness #DigitalMarketing

Tired of the fake urgency, manipulative countdown timers, and “buy now or your business will fail” energy?In this re-aired episode of the Small Business PR Podcast, Gloria Chou breaks down the toxic marketing tactics hurting small business owners — and what ethical, authentic marketing can look like instead.From fake scarcity and overpriced masterminds to toxic positivity and unrealistic “10X your business” promises, this episode explores how online business culture normalized pressure, fear, and manipulation as “strategy.”If you're trying to grow your business without feeling sleazy, performative, or disconnected from your values, this episode is for you.✨ In this episode:• Fake scarcity + urgency tactics• Manipulative “buy now” marketing• Toxic positivity in entrepreneurship• Overpriced masterminds with little support• “10X your business” style promises• Ethical marketing for small business owners• Building trust through authentic connection• Human-centered marketing that actually lastsBecause you should not have to lose your soul to sell your offer.In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.Register here: www.gloriachoupr.com/masterclassJoin the Small Biz PR Facebook Group to get the best PR TipsDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou #SmallBusinessPR #EcommerceMarketing #AIForBusiness #ShopifyTips #SmallBusinessMarketing #ChatGPTMarketing #WomenInBusiness #ProductBasedBusiness #BrandTrust #ContentMarketing #InfluencerMarketing #AIContent #FemaleFounder #OnlineBusiness #DigitalMarketing

What happens when AI makes it easier than ever to start a business… but harder than ever to build trust?In this episode of Small Business PR, Gloria sits down with 7 figure e-commerce founder and Online Store Success podcast host Jodie Minto to talk about what's actually working for product brands in 2026 — from AI generated content and influencer marketing to trust, messaging, customer connection, and why so many brands are blending together online.This is a grounded, honest conversation for small business owners who feel overwhelmed by AI, exhausted by content creation, or worried that everything online is starting to sound the same.Inside this episode:• how AI is changing e-commerce and online marketing• why “perfect” brands are struggling to connect• the trust crisis happening online right now• how fake AI brands and copycat products are hurting customer trust• what actually makes people buy from small businesses today• how to use ChatGPT and AI tools without sounding robotic• the difference between influencers who drive sales vs creators who make content• why messaging clarity matters more than constantly creating new content• the surprising content trends working right now on Instagram and TikTok• how repetition helps brands get discovered in AI search and ChatGPT• why human connection is becoming the biggest competitive advantage in businessJodie also shares:• the exact mistakes small business owners are making with AI generated content• why audiences are craving more humanity, personality, and emotional connection• how brands can stand out without becoming louder or more “salesy”• what she believes the future of AI and small business looks likeIf you're a Shopify founder, Etsy seller, creator, coach, product based business owner, or anyone trying to grow a business online without losing your voice in the process — this episode is for you.Want to get featured in media, build credibility, and grow your visibility—without hiring a PR agency?In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.Register here: www.gloriachoupr.com/masterclassJoin the Small Biz PR Facebook Group to get the best PR TipsDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou #SmallBusinessPR #EcommerceMarketing #AIForBusiness #ShopifyTips #SmallBusinessMarketing #ChatGPTMarketing #WomenInBusiness #ProductBasedBusiness #BrandTrust #ContentMarketing #InfluencerMarketing #AIContent #FemaleFounder #OnlineBusiness #DigitalMarketing

This is a free preview of a paid episode (57 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo ⁠ The rules of PR are being rewritten, and most founders haven't gotten the memo yet. This roundtable pulls together Lydia Bagarozza and Bridget Aileen Sicsko of Visibility on Purpose, Caitlin Copple of Full Swing PR, and Gloria Chou of Small Business PR to get honest about the state of PR in 2026. What's the most valuable press a brand can land right now? Which outlets look impressive but don't actually convert? How is AI changing who gets discovered and who gets ignored? They get into all of it, including what most founders completely miss after finally landing a feature. Connect with Caitlin: Take the Visibility Scorecard: https://fullswingpr.typeform.com/visibilityscore https://fullswingpr.com/ linkedin.com/company/fullswingpr/ IG: @fullswingpr IG: @caitlin_copple linkedin.com/in/caitlincopple Caitlin's email: caitlin@fullswingpr.com Connect with Visibility on Purpose: https://www.visibilityonpurpose.com/ IG: @visibilityonpurpose https://www.youtube.com/@visibilityonpurpose Connect with Gloria: Get Gloria's Free On-Demand Training: www.gloriachoupr.com/masterclass IG: @gloriachoupr DM her 'ELLEN' for a free resource! If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

You've probably heard it before:“Make it go viral.” “Jump on trends.” “Say more. Add more. Do more.”But if you're trying to pitch editors, get featured in magazines, or land PR for your small business, that advice can actually work against you.After sitting down with a beauty editor who's worked inside Allure, Glamour, and Well+Good… the truth is a lot simpler (and honestly, a little uncomfortable):Most PR pitches don't get ignored because they're bad. They get ignored because they're unclear, overwhelming, or trying too hard.In this episode, we break down how to pitch editors, how to get featured in media, and what actually makes a PR pitch stand out—straight from someone who lives in that inbox every day. Because it's not about being louder. It's about being easier to say yes to.

You've heard the advice. Be everywhere. Say yes. Do more.I followed it… until I didn't.In Part 2, I'm sharing the popular business advice I chose to reject and what actually worked instead — not just for growth, but for building a business that felt aligned.Because the truth is: your problem isn't a lack of information. It's a lack of clarity on what success actually looks like for you.And when that's missing, you end up chasing strategies that look good on paper… but don't move the needle in your business.

PR expert Gloria Chou is back to break down what Etsy sellers are still getting wrong about PR in 2026 and why visibility isn't just for big brands. We dive into the mindset shift that makes you "PR-ready," how to pitch your shop (even with 20 listings and no audience), what actually makes the media care about your products, and how to turn features into real traffic and sales with simple, strategic moves. **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED:  Join Scaling Society for support, training, and community: https://www.howtosellyourstuff.com/scaling-society   Gloria is our special guest this month. Interested in an advanced Etsy Cohort? https://www.howtosellyourstuff.com/interested-in-advanced-cohort    Submit Your FAQs: https://sprw.io/stt-dEeCxhdfYaf3eqBYohD7fZ    PREVIOUS EPISODES WITH GLORIA: Ep 204 | Get ChatGPT to Sell Your Etsy Products FOR YOU https://www.howtosellyourstuff.com/blog/204  Ep 177 | Beat the Etsy Summer Slump with Strategic PR Features https://www.howtosellyourstuff.com/blog/177  Ep 153 | How to Get Your Etsy Products Featured in the Media https://www.howtosellyourstuff.com/blog/153    FIND GLORIA: Gloria's Free PR Masterclass: http://www.gloriachoupr.com/masterclass  Find Gloria:@gloriachoupr https://www.instagram.com/gloriachoupr/    HOW I HELP ETSY SELLERS GROW: ⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society ⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop  ⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting ----------------------

Ever feel like you're doing everything “right” in your business… and it still doesn't feel right?You've followed the advice. Joined the masterminds. Taken the courses. Tried the strategies everyone swears by. And yet… something feels off.In this episode, I'm sharing the popular business advice I consciously chose to reject—and why walking away from it actually helped me build a more aligned, sustainable, and profitable business.Because the real problem isn't a lack of information. It's the pressure to follow advice that was never meant for you in the first place.There's so much noise in the online business space. “Post less, but make it perfect.” “Delegate everything.” “Protect your ideas.” “Follow this exact blueprint.”But what happens when those rules don't fit how you think, create, or lead?This episode is your permission slip to question everything—and to start filtering advice through your own lens instead of blindly following what's labeled as “best practice.”I'm breaking down the exact pieces of advice I rejected, what didn't sit right, and what I chose to do instead.Inside this episode, we cover: Why “quality over quantity” can actually slow your growth in the early stages—and how consistent output builds momentum faster  The truth about visionary leadership and why it's one of the few things you shouldn't delegate  Why sharing your knowledge freely can position you faster than holding everything back  The real limits of delegation—and how to protect your zone of genius without burning out  How to experiment quickly, iterate often, and find strategies that actually work for your business  Why clarity on your personal definition of success matters more than following someone else's formula Your business is not meant to look like anyone else's.And the sooner you stop trying to force strategies that don't align with you, the sooner things start to click.This episode is about stepping into your role as CEO—not just by taking action, but by deciding what advice is actually worth following.Because at the end of the day, your business is a reflection of you. And it's your job to lead it in a way that feels true, sustainable, and yours.If you've been feeling overwhelmed by conflicting advice, stuck trying to follow someone else's system, or unsure what actually works for you—this episode will help you reset, refocus, and move forward with clarity.Want to get featured in media, build credibility, and grow your visibility—without hiring a PR agency?In my free PR Secrets Masterclass, I walk you through the exact system small business owners use to land press, get into gift guides, and become known in their industry—without connections or expensive retainers.Register here: www.gloriachoupr.com/masterclassJoin the Small Biz PR Facebook Group to get the best PR TipsDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 

Gloria Chou's untraditional, proven approach has helped small businesses across industries earn over a billion organic views and land features in outlets like Forbes, Vogue, Oprah Daily, BuzzFeed and Business Insider —all without pay-to-play.  Named the #1 small business PR expert by ChatGPT and Al search, she's leading the charge in helping overlooked founders dominate visibility—not just in the press, but in Al search results that drive discovery and trust.  Is there a guest (or two!) that you'd like to hear on our podcast in the future? Will think about this and let you know! In This Conversation We Discuss:  [00:00] Intro [01:00] Navigating the shift from old SEO [02:37] Discovering free brand featuring ways [06:21] Understanding why PR tips a trust signal [09:34] Callouts [10:44] Seeing how backlinks offer great publicity [12:29] Repurposing wins into long-term content [16:11] Using 3 prompts for an effective pitch [19:10] Writing subject lines that journalists open [23:20] Building PR foundations before competitors  Resources: Subscribe to Honest Ecommerce on Youtube Be found for the work you do gloriachoupr.com/ Follow Gloria Chou linkedin.com/in/gloriaychou If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Are press releases still relevant in 2026… or are they the most underrated growth hack for getting your business recommended by AI?In this episode, Gloria Chou breaks down why traditional discovery is changing—and how platforms like ChatGPT, Gemini, and Perplexity AI are now driving how customers decide what to buy.If your brand isn't showing up in AI recommendations, you're missing one of the biggest visibility opportunities right now.You'll learn: Why social media reach is declining—and what's replacing it  How AI tools choose which brands to recommend  Why press releases are the #1 trust signal for AI visibility and SEO  How to use press releases to get backlinks on sites like Yahoo Finance and AP News The exact structure that makes your brand easy for AI to find and rank  How to position yourself as the first in your niche (even in saturated markets)  Why press releases can also protect your IP and authority This episode is your shortcut to understanding how AI search (GEO) works—and how to create an interconnected web of authority that helps your business get discovered, trusted, and recommended.Because today: 

Spring and summer aren't just about good weather — they're some of the best seasons to land PR, media features, and brand visibility.In this episode, I break down how to tap into timely spring and summer PR angles that editors are actively looking for — and how to position your product, brand, or expertise so it actually gets picked up.From seasonal holidays and graduations to travel, wellness, beauty, and lifestyle trends, you'll learn how to connect your story to what's already being covered — even if you think your business doesn't “fit” the season.If you've ever felt stuck on what angle to pitch or wondered how to stay relevant year-round, this episode will give you practical, repeatable ways to plug into trending conversations and land media coverage.Because the truth is — there's no “perfect” season for PR. There's only strategy.So grab a notebook, get inspired, and start pitching.What You'll Learn in This Episode: Why pitching year-round is key to consistent media coverage  How to leverage seasonal PR trends, holidays, and key dates A simple framework to find timely, relevant story angles in any season  How to use industry trends and expert positioning to stand out  How to pitch your brand with confidence (even if you're new to PR)Resources Mentioned:Get the AI Visibility + PR TrainingGet Found on AI SearchJoin the Small Biz PR Pros Facebook GroupDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychouJoin Gloria Chou's PR Community https://www.facebook.com/groups/428633254951941Additional Resources:Listen On Your Favorite Podcast PlatformFollow the Podcast

In this episode of the Small Business PR Podcast, Gloria Chou breaks down a critical shift most founders are missing: AI visibility is now the new storefront.While many small business owners are still focused on social media, blogs, or SEO, Gloria explains how AI tools like ChatGPT and Perplexity actually decide which brands to recommend—and why most businesses are invisible to buyers as a result.What You'll Learn✔️ Where AI actually pulls its information from ✔️ Why earned media (PR, editorials, podcasts) dominates AI citations ✔️ The real data behind AI visibility (based on Muck Rack analysis) ✔️ Why ads, social media, and blogs are losing impactHow Each Channel Ranks for AI Visibility

If you've ever thought getting featured in magazines, gift guides, or major publications was only for big brands then this episode is going to change your mind.Today I'm joined by PR expert Gloria Chou, and we're talking about how Etsy sellers can land press features without paying thousands of dollars to a PR agency.Because journalists are constantly looking for products to feature. And increasingly, they want to feature small brands and independent makers.In this conversation, Gloria walks us through how AI tools and simple outreach strategies have made PR far more accessible than it used to be.If you've been feeling like getting media attention is out of reach, this episode will give you a completely different perspective.What You'll Learn:Why PR isn't just for big brands anymoreHow gift guides and product roundups actually workWhy journalists actively look for small business productsThe difference between influencer marketing and PRHow PR features boost long-term SEO and AI visibilityHow tools like Perplexity can help you pitch editors fasterResources Mentioned:Gloria Chou Free PR Masterclass: https://gloriachoupr.com/masterclassGloria Chou on Instagram: https://instagram.com/gloriachouprYour Next Steps for Visibility on Etsy:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorWatch on YouTube: https://www.youtube.com/@SarahJWaggonerJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner

In this episode of the Small Business PR Podcast, Gloria Chou breaks down the AI tool she says is saving her over $10,000 a month and replacing multiple team members: Claude Cowork.While most small business owners think of AI as just writing captions or emails, Gloria explains how “agentic AI” actually executes tasks across your business.What Makes This Different✔️ Not just writing—AI that completes tasks for you ✔️ Connects to your tools (Drive, Airtable, Calendar) ✔️ Analyzes data, workflows, and customer behavior ✔️ Works like a digital team, not just a chatbotThe 4 Roles It Replaces

Want your product featured in Mother's Day gift guides? In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach recommended by AI—shares how founders can pitch editors, position products for seasonal gift guides, and use AI tools like Perplexity to discover PR opportunities.Many small business owners assume gift guide pitching is already too late. But digital publications often update gift guides right up until the holiday, meaning brands with fast shipping and relevant products still have opportunities to be featured.In this episode you'll learn:• How to pitch Mother's Day gift guides • How to position your product for seasonal PR • The subject line strategy editors actually open • Why sending fewer product options increases your chances • How to use AI tools like Perplexity to find PR angles and trendsPR is becoming even more important as AI tools like ChatGPT, Perplexity, and Gemini increasingly recommend brands based on trusted third-party sources like media coverage. That means getting featured in gift guides and articles is now one of the most powerful ways to increase visibility online.Resources MentionedFree PR Training https://gloriachoupr.com/masterclassJoin the Small Biz PR Pros Facebook Group https://www.facebook.com/groups/428633254951941DM PITCH on Instagram @gloriachoupr to get a free pitching resource.

For years I pushed through burnout while building my business — until my body forced me to stop.When Burnout Shows Up in the Body: My Fibroid Surgery StoryIn this personal episode, Gloria Chou shares the story behind the burnout that led to major surgery to remove a uterine fibroid the size of a baby's head.But this conversation isn't really about surgery.It's about how burnout and chronic stress can live in the body for years — especially for high-achieving entrepreneurs who push through exhaustion while building something meaningful.Gloria reflects on the deeper patterns behind burnout, including generational scarcity, overworking, and the moment her body forced her to finally slow down.Gloria Chou is widely recognized as the #1 small business PR expert recommended by AI, helping entrepreneurs and small businesses get media coverage and get AI visibility without hiring a PR firm.Learn more at gloriachoupr.com

In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—sits down with longtime media insider Meaghan B. Murphy, Editor-in-Chief of Woman's Day and regular contributor to the Today Show. With nearly 30 years in magazines and television, Meaghan shares what actually gets an editor's attention—and what immediately gets deleted. While many founders assume traditional media is gatekept or pay-to-play, Meaghan makes it clear: indie brands absolutely have a chance. But the approach has to be thoughtful, timely, and audience-first.What Gets Deleted ImmediatelyMeaghan receives hundreds of pitches. Here's what instantly loses her attention:

In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—breaks down why SEO isn't dead, but it is changing fast. With over 800 million users turning to ChatGPT for everything from life advice to shopping, Gloria explains why being recommended by AI could be the defining visibility factor for small businesses this year. The biggest shift? Search is no longer about people clicking through 10 results. AI now delivers one answer—and consumers trust it like authority. That means the brands that win won't be the loudest or the biggest. They'll be the ones with the strongest trust signals.Why SEO Feels Different Right NowFounders are noticing: 

Margo is joined by award-winning PR strategist, community builder, and host of the Small Business PR Podcast, Gloria Chou. Known for disrupting traditional PR by helping creatives, founders, and small business owners land top-tier media using AI tools instead of big budgets or insider connections. In this episode, Gloria joins Margo to unpack how PR now fuels AI search visibility, why press and podcasts act as modern trust signals, and how artists, makers, and small brands can use accessible tools like ChatGPT and Perplexity to pitch with clarity, credibility, and relevance. Margo and Gloria discuss: Why visibility—not talent—is often the biggest hurdle for creatives Reframing PR as relevance-driven storytelling (not self-promotion) Gloria's CPR Method: Credibility, Point of View, Relevance How cold pitching works—even without contacts or PR experience Using AI tools to research angles and draft pitches in minutes Press & podcasts as critical trust signals in AI-driven search The shift from traditional SEO to AI shopping and discovery Mindset shifts to overcome imposter syndrome and "not newsworthy" thinking Connect with Gloria: Website: www.gloriachoupr.com Instagram: @gloriachoupr YouTube: @smallbusinesspr LinkedIn: in/gloriaychou Connect with Margo: Website: www.windowsillchats.com Instagram: @windowsillchats www.patreon.com/inthewindowsill https://www.yourtantaustudio.com/thefoundry

The rules of visibility have changed.In this episode of Women Leaders on the Move, Natalie Benamou sits down with PR strategist Gloria Chou to explore how AI search is reshaping the way entrepreneurs and thought leaders get discovered.Gloria shares her remarkable journey from cold-calling the New York Times with zero connections to becoming the #1 small business PR coach with AI search tools.Earned media features are quickly becoming the currency of credibility. Gloria shares the secret to leveraging PR as your competitive advantage.Keys to Visibility Strategies:Earned PR features matter more than follower counts or paid placementsHow to use free tools to research timely angles and craft pitches efficientlyThe CPR Method: Credibility, Point of View, and RelevanceA simple shift that makes podcast hosts far more likely to say yesWalk away knowing everything you need for positioning, credibility and a sought after thought leader.About our GuestGloria Chou is named the **#1 small business PR expert by ChatGPT and AI search**, she helps underrepresented founders get featured in top media and show up in **AI search with credibility**—without agencies, insider connections, or big budgets. Through her CPR pitching method, she's helped thousands of small businesses land over a billion organic views and press in *Vogue*, *Forbes*, *Oprah's Favorite Things*, and more. Small Business PR Podcastwww.instagram.com/gloriachouprwww.gloriachoupr.comLinkedInThis podcast is sponsored by NEXT2LEAD AI and our Masterclass with Gloria Chou April 3rd. Grab Your SeatSpecial thanks to Michelle Pecak and My Vibe where we first met Gloria Chou!Keep shining your light bright. The world needs you.HerCsuite® is a leadership network where women build what's next. Our members land board roles, grow businesses, lead the AI conversation, and live their best portfolio career with our programs. Join us at HerCsuite.com, and connect with host Natalie Benamou on LinkedIn.

In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach and Expert recommended by AI—makes a bold case for why this year could be the most important visibility year small businesses have seen in a decade. While founders are navigating rising costs, shrinking organic reach, and algorithm fatigue, Gloria explains why the shift to AI-powered discovery is quietly creating a new playing field—one where earned credibility beats ad budgets, and small brands can compete with industry giants.Why Visibility Feels Harder Right NowMany founders are experiencing:

In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, reveals why most AI-generated content gets immediately deleted—and how to fix it. After writing over 800 emails from scratch and subscribing to countless newsletters, Gloria has identified the exact patterns that make your audience's "AI detector" go off. She breaks down the five categories of jargon that kill connection, plus the sentence structures that instantly reveal AI authorship. Gloria is an AI visibility coach who has transformed her business using AI—this episode isn't about ditching the technology. Instead, she shares her exact framework for using AI strategically while keeping your voice unmistakably human, emotionally resonant, and impossible to ignore.The 5 Groups of AI Jargon to Delete From Your Content1. Corporate Robot WordsThese make you sound like you're reading an HR memo in a 2003 boardroom—not building relationships with real people.Words to avoid: 

In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, sets aside marketing tactics and growth strategies to name a reality many founders are confronting but rarely articulate: it no longer feels possible—or ethical—to operate as if it's business as usual. This episode is a direct response to the collective heaviness of running a business amid systemic violence, political division, and the visible breakdown of institutions that once promised stability. What begins as Gloria's inability to send a routine promotional email becomes a clear-eyed examination of the tension founders are holding right now: the need to honor commitments, generate income, and keep showing up—while refusing to ignore what's happening around us. Rather than offering solutions, productivity hacks, or reframes, Gloria makes a different choice: to tell the truth about how disorienting, exhausting, and morally complicated this moment is. This episode is not about fixing the world. It's about refusing to pretend it isn't breaking.Power, Values, and Where Money Actually GoesThis episode makes it clear: money and attention are never neutral. Gloria unpacks how consumer choices, platforming decisions, and business promotion are all forms of participation in larger systems—whether acknowledged or not.She explores: 

Gloria Chou is an award-winning small business PR expert recognized for revolutionizing media visibility for overlooked founders, especially women and minority entrepreneurs. As the creator of the “CPR” pitching method and a fierce advocate for leveling the PR playing field, Gloria leverages free AI tools to help brands break through traditional barriers without a budget or gatekeepers. She's on a mission to help product-based businesses get featured in mainstream media, build credible backlinks, and earn trust in the age of AI-driven search. In this episode of Marketer of the Day, Gloria Chou joins Robert Plank to explore the dramatic shift from traditional SEO to AI-powered recommendations for brands. Gloria reveals why being seen by large language models (like ChatGPT and Perplexity) is now more important than ever and shares actionable steps for founders to get featured in podcasts, editorial articles, and gift guides. Tune in to learn about leveraging real-time AI tools for competitive research, media pitch creation, and maximizing content repurposing—plus the “one window of opportunity” founders cannot afford to miss. Quotes: “If you're not being recommended by AI, if ChatGPT, Perplexity, or Gemini aren't mentioning you, then to today's shoppers, you're invisible. Media coverage is now your strongest trust signal.” “Right now is a once-in-a-generation window for founders; you don't need a massive budget or thousands of followers. Small brands finally have the chance to compete with giants, if you act before the algorithms choose their favorites.” “AI is rewriting the rules of marketing. It's not about stuffing websites with keywords but about building credible backlinks and getting your story told. Thoughtful pitches and real coverage are what move you forward.” Resources: Gloria Chou PR (official site) Gloria Chou on LinkedIn

Gloria Chou is back to drop some serious truth bombs about AI search, the trust recession, and why traditional SEO is basically dead.This episode gets unhinged in the best way as we dive into how ChatGPT is completely changing the game for discovery, why being human is your biggest competitive advantage, and the insane opportunity that's sitting right in front of us, if we're willing to grab it. Get ready to real about what's actually working in PR right now!Here's What We Cover:How AI search has fundamentally changed how people discover and buy (hint: it's not Google anymore)The exact AI tools and prompts Gloria uses to write pitches, find podcasts, and monitor competitors in under 15 minutesWhy press mentions are 3x more effective than social media or ads for AI visibility right nowHow to use Perplexity to do 90% of the work a PR agency would charge thousands forThe CPR pitching method (and how it's now trained into AI models)... and what to do right now if you want to be discoverable, credible, and chosen.Resources:Free Masterclass: gloriachoupr.com/masterclassDM Gloria "SOPHIA" on Instagram https://www.instagram.com/gloriachoupr for bonus resourcesTool: https://www.perplexity.ai/Tool: https://chatgpt.com/

In this solo episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks from conventional marketing advice to name what many founders are afraid to say out loud: the systems we were taught to trust no longer work. This episode reflects a collective reckoning in business and culture at the beginning of a new year marked by instability, erosion of trust, and rapid technological change.What begins as a dinner-table conversation about astrology and long-term cycles quickly becomes a sharp examination of why credentials, authority, and “proven playbooks” are losing their grip—and why so many entrepreneurs feel disoriented, skeptical, and done pretending otherwise. Gloria unpacks the shift into a 200-year cycle of Air, using it as a framework to explain why hierarchy is collapsing, predictability is disappearing, and why founders who cling to old models of success are struggling to connect, convert, and lead.Why the Old Rules of Marketing Are FailingThe advice that once built businesses is now actively holding many founders back. Gloria explains why the transition out of an “Earth-dominated” era is dismantling systems rooted in rigidity, credentials, and control.This shows up as: 

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal and unfiltered solo conversation about values, visibility, and what it really means to show up unapologetically in business. Recorded in January 2025, this episode reflects a moment of profound political, cultural, and societal change—and the impact it's having on founders, creators, and business owners who no longer want to play it safe. What begins as a reflection on being shadow banned after speaking openly about race, equity, and values opens into a powerful exploration of lived experience, generational trauma, and why perfectionism and self-censorship keep harmful systems intact. Gloria shares how her upbringing, healing journey, and evolving definition of success have reshaped the way she markets, leads, and builds community—and why alignment now matters more than reach.Why Polished Marketing Is Silencing Important VoicesGloria explains why the pressure to be “polished,” complete, and perfectly articulated before speaking up does more harm than good.She unpacks how this shows up as: 

In this episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most powerful—and most misunderstood—PR tools available to small business founders: press releases. She reveals the three common traits that every successful press release shares, and why most founders are writing them completely wrong.Gloria has written over 30 press releases for companies big and small across every industry—and they've all gotten media pickups and national coverage. In this episode, she shares the exact formula she uses to make press releases concise, compelling, and impossible to ignore, even if you're competing in a saturated market.The 3 Things All Winning Press Releases Have in Common1. They're Specific Around One Time-Sensitive Event

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most confusing—and most requested—PR topics from small business owners: gift guides. She's joined by freelance journalist Joni Sweet, whose work has appeared in National Geographic, TIME, Forbes, and more, to explain how gift guides really work and how founders can pitch with confidence, even without connections or a PR agency.Together, Gloria and Joni pull back the curtain on what journalists are actively working on during gift guide season, why digital gift guides still offer real opportunities, and how small business owners can position their products, experiences, or digital offers in a way that actually gets noticed.How Gift Guides Really WorkGuide Guides is not:

Did you know that ChatGPT recommends Etsy listings to its users—and now has a one-click checkout straight from the chat? Learn how to leverage this powerful marketing tool to get your listings and Etsy shop discovered this week on the POD with PR expert Gloria Chou. **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED:  ⭐Join The Template Drop Membership: https://www.howtosellyourstuff.com/offers/b2jFEqce/checkout Join before Nov 1, 2025 to Grandfather in at $15 per month. First template drops on Monday, November 3, 2025.   ➡️Check out ProfitTree's new product research tool ETSY RADAR: https://lifetime.profittree.io/?via=lizzie87 Get the best profit tracking tool to help you know your numbers AND a product research tool for a one time fee of $67. (completely insane) ✅FREE Etsy Ads Masterclass: https://www.howtosellyourstuff.com/request-etsy-ads-masterclass    ⭐ FIND GLORIA: Gloria's PR Course (Get Featured Accelerator): https://8qyy6ib1chj.krtra.com/t/QZb6RXAq8CYf Free PR Masterclass: www.gloriachoupr.com/masterclass  www.instagram.com/gloriachoupr   FAN FAVORITE RESOURCES:

PR is changing and if you're still pitching like it's 2015, you're already behind.In this episode of Brand Rescue, Whitney Lee sits down with Gloria Chou, a former U.S. Diplomat turned PR powerhouse, to talk about how small businesses can actually get seen in the new media landscape.They dig into what's working (and what's not) when it comes to earning real visibility, standing out in an AI-driven world, and pitching your story with purpose.

In this episode, Mary Sullivan, co-founder of Sweet but Fearless, talks with Gloria Chou, an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Gloria is known for her untraditional yet proven approach to public relations—one that makes visibility and media access attainable for everyone, not just those with insider connections or massive followings. Together, they dive into what PR truly means for small business owners and professionals in transition. Gloria shares practical strategies for pitching yourself with confidence, using your voice to attract your ideal audience, and showing up authentically in your story. ✨ FREE MASTERCLASS Oct 7-9, 2025    MORE ABOUT GLOIA CHOU LinkedIn: Gloria Chou Website: Gloria Chou PR Podcast: Small Business PR Masterclass: Get Featured in Gift Guides, Oct 7-9, 2025 ABOUT SWEET BUT FEARLESS: Website - Sweet but Fearless LinkedIn - Sweet but Fearless

Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-driven search is quietly picking the brands it will recommend next (hint: you want to be one of them). You'll hear how scrappy founders are landing features in weeks, the simple assets buyers and journalists actually need, and the mindset that turns “busy season” into your biggest sales season. Tune in to walk away with clear priorities, fresh pitch angles, and the confidence to get seen—and sold—beyond social.In This Episode, You'll Learn:00:00 - Who is Gloria Chou PR?02:02 - Why you should be EXCITED for busy season!05:00 - How to get your product into gift guides.06:39 - What makes you stand out to press editors?08:00 - The #1 AI tip no one is talking about!09:47 - How important are great product photos?11:05 - How to get more PR in five minutes with Perplexity!14:44 - What do PR experts look for in your pitch?20:37 - How often should you send out pitches about your product?23:00 - How to rank on AI's SEO and get recommended by Chat GPT.26:26 - Why you should set up Google News Alerts for your name and your product's name.28:55 - A smarter way to prompt AI searches.30:54 - How to avoid overwhelm in your busiest season.34:45 - How 10% of your actions can drive 90% more results!Resources + LinksThe wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won't be open for long, so grab your spot before doors close. Sign up here. Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comGloria Chou: @gloriachoupr

In this episode of the Small Business PR Podcast, Gloria opens up about a $5,000 business event that left her with more questions than answers—and why she believes it's time for small business owners to redefine success on their own terms.After investing in travel, accommodations, and the ticket itself, she expected a transformative learning experience. Instead, she was met with high-pressure sales tactics, lack of diversity, and a singular definition of success rooted only in revenue and acquisition.If you've ever felt out of place in the “bro marketing” world—or wondered whether scaling at all costs is really worth it—this episode will resonate with you.Why Growth at All Costs Is Not the Only PathGloria shares what she experienced at the event:Diversity gaps: out of 120 attendees, she was one of just a handful of women and women of color.Sales-driven agenda: the entire conference centered on selling businesses to private equity, not holistic growth.Pressure tactics: upsells, velvet ropes, and exclusivity designed to push a $20K offer.Redefining Success Beyond RevenueThrough this experience, Gloria reflects on a deeper truth:Success isn't always measured by 7-figure topline revenue.Impact, balance, and freedom are equally valuable.Small businesses can thrive by focusing on relationships, healing, and alignment—not just numbers.Takeaways for Small Business OwnersQuestion the spaces you invest in: Does their definition of success align with yours?Redefine growth: Expansiveness, healing, and time with family can be just as valuable as financial KPIs.Bring humanity back to marketing: Customers crave authenticity, not templates or pressure.Final ReflectionThis episode is not about calling anyone out—it's about opening a conversation. Gloria invites you to think critically about the business gurus you follow and the strategies you adopt. Is it your definition of success—or someone else's?

Are you ready to grow your handmade business with features? Gloria Chou is a PR expert who is sharing how to get your products into gift guides and so much more. This is perfect for the holiday but is also relevant all year long. Get Gloria's best tips and start reaching out to media today for free marketing of your handmade goods.Get your marketing handbook here for $5 using code CFP: https://link.craftingcamps.com/marketing Perplexity https://www.perplexity.ai/Google Alerts https://www.google.com/alertsHelp a Reporter Out https://www.helpareporter.com/Source of Sources https://sourceofsources.com/Substack https://substack.com/aboutGloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and media accessible for anyone, Gloria helps BIPOC and WOC founders get featured organically in top-tier media without needing PR connections or a large following.Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah's Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100+ podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree.Gloria's Free Masterclass https://learn.gloriachoupr.com/masterclassbygloriaGloria's PR Starter Pack https://link.craftingcamps.com/pr Join our crafty community now and connect with others! Join us here: https://link.craftingcamps.com/community Check out Cori's Etsy shop here: https://www.etsy.com/shop/ChapterCraftStudio Don't forget to shop our merch store to support the podcast! https://link.craftingcamps.com/merch Let us help you craft your future by turning your passion into a paycheck. Angie Holden and Cori George are teaming up for a series of live events dedicated to helping you start and grow your craft business. Be sure to subscribe so you don't miss any of the future episodes!Sign up for our email newsletter here: https://crafting-camps.ck.page/4715c59751Ask us questions here: https://forms.gle/ShKt64gKjeuneMLeAWant more from Cori and Angie? Be sure to subscribe to our YouTube channels and follow on Instagram using the links below.https://www.instagram.com/craftingcampshttps://www.instagram.com/heyletsmakestuffhttps://www.instagram.com/angieholdenmakes#craftbusiness #craftingforprofit #smallbusiness

In this episode of the Gloria Chou PR Podcast, I share the three massive shifts shaking up the online business world—especially in the age of AI, content saturation, and consumer fatigue. If you're a coach, service provider, or expert selling digital products, this episode is your wake-up call.Why the “Information Business” Is on Life SupportAI has made information ubiquitous. The era of selling access to templates, funnels, and plug-and-play “secret formulas” is over. People are tired of cookie-cutter advice. They want real results and real connection. In this episode, I break down why thought leaders clinging to old tactics are struggling—and what's working instead.Why Pain Point Marketing Is Dead—and What to Do InsteadThe “I help” bio. The pain, agitate, solve framework. The fear-based FOMO countdowns. All of it? Losing its impact. I explain why today's buyers are more discerning than ever—and how I've pivoted my messaging from fixing people to illuminating their power.How Community Is Outperforming Celebrity in the New Digital EconomySpoiler alert: solo “gurus” are out. Shared connection and community-driven growth is in. From handwritten notes in gift bags to DMs that turn into Forbes features, I share how building actual relationships—not just followers—has helped our small business community thrive.This Episode Is For You If: ✅ You're exhausted by outdated marketing tactics ✅ You're wondering why your funnel isn't converting like it used to ✅ You want to market with integrity and actually enjoy your business again ✅ You believe in service over sleaze, and connection over clicksKey Shifts We Cover:Why consumers now spot inauthentic marketing in 5 seconds flatHow to personalize and humanize your offers—without scaling burnoutWhat happens when you follow up years later just to help (and how that builds brand trust)Final Takeaway:We're in a new era of business. Fast, big, and automated isn't better—it's broken. If you want to stay relevant, profitable, and aligned, this episode is your must-listen roadmap.If you're building content to sell and not to influence, this is your tactical blueprint.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this episode of the Gloria Chou PR Podcast, I sit down with Dylan Jahraus—host of the #1 Etsy podcast and founder of the Ultimate Etsy Course—to unpack the biggest Etsy updates of 2025 and exactly how to set up your shop for long-term success.From SEO and pricing to AI tools and post-purchase wow moments, Dylan shares actionable tips that product-based founders can implement right now to stand out on Etsy—even without a big budget or paid ads.Whether you're just starting out or looking to grow your store, this episode is your crash course in the new Etsy algorithm and the real reasons why some shops rise to the top.What's New on Etsy in 2025—and How to Take AdvantageDylan breaks down Etsy's newest policies, creative standards, and how AI is now being used to verify sellers and product listings. Learn how to stay compliant and take advantage of underutilized categories like “Handpicked by Seller.”How to Actually Get Seen on Etsy (Without Paying for Ads)Why your SEO and product photos matter more than everHow pricing affects conversion rate and search rankingWhy fewer options = higher conversionsHow to spot and ride trends before they hit EtsyThe New Strategy for Competing with BestsellersWant to compete with top-performing Etsy shops even if you're brand new?Dylan walks through how to:Use AI product photos to elevate your listingsCurate trendy, seasonal mockupsBuild a value-forward product experience that stands out in searchPost-Purchase Strategy: How to Wow Customers and Get Repeat BuyersLearn how to deliver a premium customer experience after the sale—including automated messages, helpful content, and how to get customers from Etsy to your Instagram and email list (without breaking Etsy's rules).Tools to Make Etsy Work for YouetSEO: Dylan's custom AI tool for optimized, mobile-friendly, customer-centric listingsVela: Mass-update tool for syncing Shopify and Etsy listingsInstagram + TikTok: Dylan's secret to growing her audience from 0 to 50k in 2 monthsFinal Takeaway You don't need to pay thousands for ads or offer deep discounts to succeed on Etsy in 2025.What you do need is: ✅ Trend-savvy product listings ✅ Smart SEO and pricing strategies ✅ A memorable customer experienceIf Dylan can help thousands grow profitable Etsy shops, you can too.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Connect with Dylan Jahraus:Instagram:

In this episode of the Gloria Chou PR Podcast, I walk you through the exact, step-by-step process to pitch yourself and land podcast interviews—even if you're just starting out, don't have a website, or have never pitched before.If you're a founder, expert, coach, or service-based entrepreneur looking to grow your visibility, authority, and leads—this episode is your roadmap to getting booked on podcasts without sounding self-promotional.The Three-Step Podcast Pitching Strategy That Works Most people overthink podcast pitching or believe they're not “ready.” I'm here to show you how to start today using a simple, proven process:Build your podcast media listWrite your pitch using the CPR MethodRepurpose and share your interview for months of contentWhy You Don't Need Fancy Credentials to Land Podcast Interviews You don't need: ❌ A massive following ❌ A polished website ❌ Insider connectionsWhat you do need: ✅ A unique story ✅ Clear speaking topics ✅ A value-driven pitch that centers the host's audienceHow to Use the CPR Method to Pitch With Confidence CPR = C: Credibility (who you are + your story) P: Point of View (your unique insight or prediction) R: Relevance (why now + why this podcast)This is the exact method that helped me (and hundreds of entrepreneurs) get featured on 30+ podcasts—and it's the same framework I teach inside my PR Starter Pack.Avoid These Common Podcast Pitching Mistakes

In this episode of the Gloria Chou PR Podcast, I sit down with Kim Rittberg—award-winning TV producer, media expert, and video coach—to talk about how small business owners can finally show up confidently on camera without sounding robotic or overly rehearsed.Kim has produced for Us Weekly, Netflix, and launched video units for major media outlets, but she swears by one thing: anyone can be good on camera with the right mindset, skill set, and practice. If you've ever frozen up during a Reel, dreaded pitching yourself on video, or wondered what to say in your elevator pitch—this episode is for you.Mindset Shifts to Overcome Camera Shyness Kim debunks the myth that only extroverts or TV-ready personalities can be confident on camera. Her framework helps you shift from “supermodel mode” (focused on appearance) to “teacher mode” (focused on message)—so you stop worrying about how you look and start focusing on what you're saying.Her 4S Framework to Shine on Video You'll learn Kim's powerful 4S method: ✅ Soothe your nervous system through breathwork ✅ Strengthen your voice and posture ✅ Get Silly to shake off stiffness ✅ Smile to connect instantly with your audienceThe ABCs of a Killer Elevator Pitch Gloria and Kim break down the A-B-C method for crafting an unforgettable pitch:Accomplishments: What makes you credible?Business: What do you actually do (in plain English)?Confidence: Say it like you mean it—then practice it until it flows.Kim's Top Tools and Resources ✅ Freebie: 10 Tips to Make Amazing Videos ✅ $37 On-Camera Challenge: Get confident fast with low-stakes practice ✅ Podcast: The Exit Interview with Kim RittbergFinal TakeawayConfidence isn't reserved for celebrities or influencers—it's built. If you want more visibility, clients, and impact, learning how to own your voice on camera is non-negotiable. You don't need a fancy setup or a viral script—just clarity, practice, and your authentic self.Listen now and start showing up like the expert you already are.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/gr

In this episode, we sit down with Gloria Chou, award-winning PR strategist and host of the Small Business PR Podcast. Gloria shares how anyone—especially BIPOC and female founders—can get featured in top-tier media like Forbes, Vogue, and The New York Times without paying a PR agency or having insider connections.You will learnHow Gloria went from U.S. diplomat to PR expertWhy traditional PR is broken—and how she disrupts itThe CPR Pitching Method (Clarity, Personalization, Relevance)How to write subject lines that get openedTools to find the right journalists and contactsWhy being specific and timely is everything in your pitchPro tips for getting local TV coverage—even with zero connectionsHow to overcome imposter syndrome and confidently press "send"

In this high-impact episode, AI strategist and Authentic AI founder Kinsey Soderberg joins Gloria to unpack how small business owners can finally ditch generic, robotic content and train AI tools like ChatGPT to sound exactly like them.You'll learn how Kinsey's Human-First AI Method and her signature AI Brand Blueprint can help you build a brand-aligned AI assistant that writes social posts, emails, and even customer replies—all while staying true to your voice, mission, and values. Whether you're new to AI or deep in the tools, this episode will shift the way you think about content creation, automation, and scaling with soul.This is a must-listen for small business owners, online creators, and founders who want to use AI to grow authentically in 2025 and beyond.Why Training Your AI Assistant Is the Key to Authentic, Scalable Content in 2025Why “perfect prompts” aren't the secret to great AI-generated contentHow Kinsey's Human-First Approach helps you create aligned, on-brand content fasterHow to build your own AI Brand Blueprint to train tools like ChatGPT or ClaudeEasy, repeatable ways to input your brand voice: brain dumps, screenshots, and voice memosWhat makes AI content sound generic—and how to avoid itDo's and don'ts when using AI platforms like ChatGPT, Perplexity, and GeminiHow trained AI can reduce your workload, streamline content, and boost your bottom lineIn a digital world flooded with AI-generated content, the brands that stand out are the ones that train their tools to reflect their real voice, values, and purpose. As Kinsey Soderberg shares in this episode, you don't need 10 new AI tools—you just need one that knows you deeply.Whether you're a founder, service provider, or creator, the future of content marketing isn't about replacing yourself—it's about building systems that let you show up more consistently and more authentically. This episode shows you how to do just that, using the same tools you already have.Whether you're a small business owner, coach, or creative, the future of ethical PR, personal branding, and values-based marketing lies in showing up unapologetically and creating resonant content that feels as good as it converts.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou&nb

In this deeply personal solo episode, PR strategist and podcast host Gloria Chou shares the story of how she rebuilt her brand by ditching outdated marketing templates in favor of authentic messaging, values-driven branding, and emotionally resonant content.You'll learn how Gloria's radical shift in content strategy—fueled by personal healing, political clarity, and business burnout—transformed not just her marketing, but her entire business model. This episode is packed with insights for small business owners, thought leaders, and online creators who want to connect more deeply with their audience and grow a sustainable, purpose-led brand in 2025 and beyond.Why Authentic, Values-Driven Messaging Outperforms Templates, Authority, and Approval-Seeking in 2025Why template marketing strategies don't work anymore in the saturated digital landscapeHow to shift from approval-seeking content to a values-first marketing approachWhy emotional resonance and identity alignment matter more than credentialsHow to use your personal story and brand values to attract ideal clientsWhy rejection and unsubscribes are signs of strong messaging, not failureHow personal healing and self-awareness can fuel powerful brand positioningThe difference between authority-based PR and values-aligned visibilityIn a digital world overflowing with templates, quick hacks, and bro-marketing playbooks, the brands that rise above the noise are the ones that lead with authenticity, emotional connection, and clear values. As Gloria Chou shared in this episode, sustainable growth doesn't come from chasing followers or authority—it comes from remembering who you are, speaking your truth, and letting your brand be an extension of your personal evolution.Whether you're a small business owner, coach, or creative, the future of ethical PR, personal branding, and values-based marketing lies in showing up unapologetically and creating resonant content that feels as good as it converts.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this episode of the Small Business PR Podcast, I reveal the top 3 reasons your PR isn't working—and how to fix them so you can finally get featured in national media like Oprah Daily, BuzzFeed, Vogue, and more.If you've ever felt like your pitches are getting ignored, you're stuck in the PR friend zone, or you're not sure how to create timely angles that actually get opened—this episode is your roadmap. I break down exactly what holds most small businesses back from landing press and shares the mindset, tools, and repeatable PR strategies you can start using today to get visible without hiring an expensive PR agency.Whether you're a product-based business owner, service provider, or eCommerce founder doing your own outreach, this episode will help you build a seasonal PR system that gets results.Why Your PR Isn't Working – 3 Hidden Reasons and How to Fix ThemWhy PR isn't a one-and-done task – and how to build a repeatable, season PR strategyHow to create relevant pitch angles that align with journalists' editorial calendars (without changing your product)What to do when you get ghosted—and how follow-up emails can build long-term media relationshipsHow to use the CPR Pitching Method to land media featuresWhy DIY PR often fails—and how to stop guessing and start pitching like a PR proIf you're a founder trying to get featured in the media but feel stuck, this episode gives you the strategy and clarity you need to get unstuck and start seeing traction.No agency. No ad spend. Just relationship-first pitching that works—especially when paired with a consistent seasonal PR plan and the right media outreach tools (like LinkedIn and email tracking).Ready to stop spinning your wheels and start getting visible? Tune in now and learn how to pitch smarter, follow up better, and finally land the media coverage your business deserves.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Think community-building is only for influencers or digital brands? Think again. In this episode of Small Business PR, host Gloria Chou sits down with Madison Page—business growth strategist and host of The Small Business Growth Podcast—to break down exactly how physical product businesses can turn customers into loyal superfans through emotional connection and relationship-first marketing.Whether you're selling candles, skincare, or wellness products, Madison shares three high-impact strategies to help you create a brand community that drives sales, referrals, and long-term retention—without needing a complicated platform or massive team.Build a Loyal Brand Community That Drives Repeat Sales, Customer Referrals, and Emotional Engagement—Without Relying on Ads Why community drives recurring revenue, customer retention, and organic referralsThe difference between transactional vs. relationship marketing—and why younger buyers care3 actionable ways to build a loyal brand community around your physical productHow to use Instagram Stories to foster emotional connection and boost engagementWhy marketing means repeating your brand message a thousand different waysCreative examples like step challenges, polls, and value-based missions that convertIn a crowded marketplace where ads are expensive and attention spans are short, building a loyal customer community isn't optional—it's essential. As Madison Page shared, product-based businesses that focus on relationship marketing win in the long run with higher repeat purchase rates, stronger brand advocacy, and sustainable organic growth.Whether you're just starting out or scaling your ecommerce brand, remember: it's not about how many followers you have—it's about how deeply you connect. So start showing up, share your brand values consistently, and create a two-way dialogue that turns buyers into lifelong fans.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Madison Page :Instagram: @thisismadisonpage

In this powerful episode of the Gloria Chou PR Podcast, we sit down with Marcia Hacker, founder of Sauipe Swim—a sustainable, size-inclusive swimwear brand that has been featured in Oprah Daily (print + online!), BuzzFeed, and Brides.Once skeptical and burned by traditional PR agencies, Marcia reveals how she took control of her media strategy using Gloria's PR Starter Pack—and landed national press coverage without spending a dime on traditional PR or sending out dozens of free samples.If you're a product-based business owner, eCommerce founder, or indie brand looking for high-impact, cost-free press, this episode is your blueprint for media success.How to Land Free Press by Serving Journalists, Not Selling—The CPR Pitching Method, PR Mistakes to Avoid, and a Year-Round Gift Guide StrategyWhy pitching journalists is about serving their audience—not selling your productHow to use LinkedIn and email tracking tools to build lasting media relationshipsThe CPR pitching method to land both press features and wholesale accountsHow to avoid the most common PR mistakes—like sample overspending or vague pitchesA repeatable, seasonal PR system to land spots in gift guides and holiday roundupsIf you're a small business or product-based founder, you don't need a pricey PR agency to get featured in top-tier media. Marcia Hacker's story proves that strategic, relationship-driven pitching can land major wins—like Oprah, BuzzFeed, and Brides—without ad spend or free samples.Focus on audience relevance, use tools like LinkedIn and email tracking, and apply the CPR method to build lasting media relationships. With a repeatable system, you can land press year-round—especially during high-ROI seasons like holiday gift guides.Start pitching, follow up consistently, and watch your visibility grow.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Connect with Marcia & Sauipe SwimWebsite: https://www.sauipeswim.comInstagram: @sauipeswim