Podcast appearances and mentions of gloria chou

In this episode, we sit down with Gloria Chou, award-winning PR strategist and host of the Small Business PR Podcast. Gloria shares how anyone—especially BIPOC and female founders—can get featured in top-tier media like Forbes, Vogue, and The New York Times without paying a PR agency or having insider connections.You will learnHow Gloria went from U.S. diplomat to PR expertWhy traditional PR is broken—and how she disrupts itThe CPR Pitching Method (Clarity, Personalization, Relevance)How to write subject lines that get openedTools to find the right journalists and contactsWhy being specific and timely is everything in your pitchPro tips for getting local TV coverage—even with zero connectionsHow to overcome imposter syndrome and confidently press "send"

In this high-impact episode, AI strategist and Authentic AI founder Kinsey Soderberg joins Gloria to unpack how small business owners can finally ditch generic, robotic content and train AI tools like ChatGPT to sound exactly like them.You'll learn how Kinsey's Human-First AI Method and her signature AI Brand Blueprint can help you build a brand-aligned AI assistant that writes social posts, emails, and even customer replies—all while staying true to your voice, mission, and values. Whether you're new to AI or deep in the tools, this episode will shift the way you think about content creation, automation, and scaling with soul.This is a must-listen for small business owners, online creators, and founders who want to use AI to grow authentically in 2025 and beyond.Why Training Your AI Assistant Is the Key to Authentic, Scalable Content in 2025Why “perfect prompts” aren't the secret to great AI-generated contentHow Kinsey's Human-First Approach helps you create aligned, on-brand content fasterHow to build your own AI Brand Blueprint to train tools like ChatGPT or ClaudeEasy, repeatable ways to input your brand voice: brain dumps, screenshots, and voice memosWhat makes AI content sound generic—and how to avoid itDo's and don'ts when using AI platforms like ChatGPT, Perplexity, and GeminiHow trained AI can reduce your workload, streamline content, and boost your bottom lineIn a digital world flooded with AI-generated content, the brands that stand out are the ones that train their tools to reflect their real voice, values, and purpose. As Kinsey Soderberg shares in this episode, you don't need 10 new AI tools—you just need one that knows you deeply.Whether you're a founder, service provider, or creator, the future of content marketing isn't about replacing yourself—it's about building systems that let you show up more consistently and more authentically. This episode shows you how to do just that, using the same tools you already have.Whether you're a small business owner, coach, or creative, the future of ethical PR, personal branding, and values-based marketing lies in showing up unapologetically and creating resonant content that feels as good as it converts.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou&nb

In this episode, I'm joined by Gloria Chou, PR expert and founder of Gloria Chou PR, to break down how Etsy sellers can get massive media coverage—without paying for agencies or ads. Gloria shares how she went from being a U.S. diplomat with zero media contacts to landing press features through her signature CPR pitching method.We dive into practical strategies for getting featured in gift guides, pitching journalists effectively, and using tools like AI and Substack to make DIY PR simple and repeatable. If you're ready to grow your Etsy visibility and credibility, this episode is packed with gold.Be sure to watch Gloria's free masterclass for Etsy sellers and creatives: 

In this deeply personal solo episode, PR strategist and podcast host Gloria Chou shares the story of how she rebuilt her brand by ditching outdated marketing templates in favor of authentic messaging, values-driven branding, and emotionally resonant content.You'll learn how Gloria's radical shift in content strategy—fueled by personal healing, political clarity, and business burnout—transformed not just her marketing, but her entire business model. This episode is packed with insights for small business owners, thought leaders, and online creators who want to connect more deeply with their audience and grow a sustainable, purpose-led brand in 2025 and beyond.Why Authentic, Values-Driven Messaging Outperforms Templates, Authority, and Approval-Seeking in 2025Why template marketing strategies don't work anymore in the saturated digital landscapeHow to shift from approval-seeking content to a values-first marketing approachWhy emotional resonance and identity alignment matter more than credentialsHow to use your personal story and brand values to attract ideal clientsWhy rejection and unsubscribes are signs of strong messaging, not failureHow personal healing and self-awareness can fuel powerful brand positioningThe difference between authority-based PR and values-aligned visibilityIn a digital world overflowing with templates, quick hacks, and bro-marketing playbooks, the brands that rise above the noise are the ones that lead with authenticity, emotional connection, and clear values. As Gloria Chou shared in this episode, sustainable growth doesn't come from chasing followers or authority—it comes from remembering who you are, speaking your truth, and letting your brand be an extension of your personal evolution.Whether you're a small business owner, coach, or creative, the future of ethical PR, personal branding, and values-based marketing lies in showing up unapologetically and creating resonant content that feels as good as it converts.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this episode of the Small Business PR Podcast, I reveal the top 3 reasons your PR isn't working—and how to fix them so you can finally get featured in national media like Oprah Daily, BuzzFeed, Vogue, and more.If you've ever felt like your pitches are getting ignored, you're stuck in the PR friend zone, or you're not sure how to create timely angles that actually get opened—this episode is your roadmap. I break down exactly what holds most small businesses back from landing press and shares the mindset, tools, and repeatable PR strategies you can start using today to get visible without hiring an expensive PR agency.Whether you're a product-based business owner, service provider, or eCommerce founder doing your own outreach, this episode will help you build a seasonal PR system that gets results.Why Your PR Isn't Working – 3 Hidden Reasons and How to Fix ThemWhy PR isn't a one-and-done task – and how to build a repeatable, season PR strategyHow to create relevant pitch angles that align with journalists' editorial calendars (without changing your product)What to do when you get ghosted—and how follow-up emails can build long-term media relationshipsHow to use the CPR Pitching Method to land media featuresWhy DIY PR often fails—and how to stop guessing and start pitching like a PR proIf you're a founder trying to get featured in the media but feel stuck, this episode gives you the strategy and clarity you need to get unstuck and start seeing traction.No agency. No ad spend. Just relationship-first pitching that works—especially when paired with a consistent seasonal PR plan and the right media outreach tools (like LinkedIn and email tracking).Ready to stop spinning your wheels and start getting visible? Tune in now and learn how to pitch smarter, follow up better, and finally land the media coverage your business deserves.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Big brands don't land in Vogue by accident and guess what? Neither will yours. In this episode, I'm sitting down with PR powerhouse Gloria Chou, a former U.S. diplomat turned media strategist who's helped over 10,000 small businesses get featured without hiring expensive agencies. She's breaking down her signature CPR pitching method and giving you the exact framework to pitch your product to top-tier media outlets, no fancy connections or massive ad budget required. If you've ever wondered how to get real media coverage that builds brand trust, boosts your SEO, and puts your product in front of thousands, this one's for you. What You'll Learn: Why traditional PR is broken and how to do it differently Gloria's CPR pitch method to grab a journalist's attention (even if you're brand new) How to find and contact the right media editors for your product The difference between a good story and a relevant pitch Free tools to build your own media list How to repurpose PR features to build brand authority and increase traffic Thanks for tuning in. Don't forget to subscribe for the latest episodes.  About Gloria Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following.  Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah's Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree. Connect with Gloria https://gloriachoupr.comhttps://www.instagram.com/gloriachoupr/ https://www.linkedin.com/in/gloriaychou/ https://www.facebook.com/gloriaychou/ ✨ GROW YOUR BRAND: Ready to build an obsession brand and scale it with scientific precision? Connect With Me ✨ FREE TRAINING: Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training:  Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ CONNECT:

Think community-building is only for influencers or digital brands? Think again. In this episode of Small Business PR, host Gloria Chou sits down with Madison Page—business growth strategist and host of The Small Business Growth Podcast—to break down exactly how physical product businesses can turn customers into loyal superfans through emotional connection and relationship-first marketing.Whether you're selling candles, skincare, or wellness products, Madison shares three high-impact strategies to help you create a brand community that drives sales, referrals, and long-term retention—without needing a complicated platform or massive team.Build a Loyal Brand Community That Drives Repeat Sales, Customer Referrals, and Emotional Engagement—Without Relying on Ads Why community drives recurring revenue, customer retention, and organic referralsThe difference between transactional vs. relationship marketing—and why younger buyers care3 actionable ways to build a loyal brand community around your physical productHow to use Instagram Stories to foster emotional connection and boost engagementWhy marketing means repeating your brand message a thousand different waysCreative examples like step challenges, polls, and value-based missions that convertIn a crowded marketplace where ads are expensive and attention spans are short, building a loyal customer community isn't optional—it's essential. As Madison Page shared, product-based businesses that focus on relationship marketing win in the long run with higher repeat purchase rates, stronger brand advocacy, and sustainable organic growth.Whether you're just starting out or scaling your ecommerce brand, remember: it's not about how many followers you have—it's about how deeply you connect. So start showing up, share your brand values consistently, and create a two-way dialogue that turns buyers into lifelong fans.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Madison Page :Instagram: @thisismadisonpage

In this episode of Mastering E-Commerce Marketing, host Eitan Koter talks with Gloria Chou, an award-winning PR strategist and host of the Small Business PR Podcast.Gloria helps small businesses, especially female and BIPOC founders, get featured in media outlets like Forbes, Vogue, Oprah's Favorite Things, and the New York Times. Her unique approach doesn't rely on expensive ads, PR agencies, or large followings.During their conversation, Gloria shares practical ways entrepreneurs can start earning organic media coverage. She introduces her easy-to-use CPR pitching method, showing exactly how to write messages that journalists actually read and respond to.Gloria also explains why organic PR often works better and lasts longer than paid ads or influencer campaigns. She highlights common mistakes brands make when reaching out to journalists and offers clear advice on how to fix them.Whether you're new to PR or just looking for ways to get better results without overspending, Gloria's strategies make it simple to get started right away.This episode offers clear tips for any entrepreneur who wants more visibility for their business without complicated processes or high costs.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Gloria Chou, Founder and Chief Strategist at Gloria Chou PR LLCGloria Chou's LinkedIn Gloria Chou PR LLCWatch the full Youtube video here:https://youtu.be/kNvdZ8YbYXoTakeaways:PR is about being seen, heard, and valued.Organic PR is more credible and sustainable than paid ads.Crafting a relevant pitch is crucial for success.The CPR framework stands for Credibility, Point of View, and Relevance.Identify the right journalists by looking for commerce or shopping editors.Timing is key; pitch seasonal products ahead of time.Common mistakes include not following up and focusing too much on product features.Press releases can establish authority and protect intellectual property.Measure PR success through SEO and traffic analytics.Building relationships with journalists can lead to long-term visibility.Chapters:00:00 Introduction to PR and Its Importance03:00 Understanding Organic PR vs. Paid Advertising05:54 Crafting a Relevant Pitch: The CPR Framework08:59 Identifying the Right Journalists and Media Outlets12:03 Timing Your PR Efforts: Seasonal Strategies14:59 Common Mistakes in PR and How to Avoid Them17:59 The Role of Press Releases in PR Strategy21:05 Measuring Success in PR Campaigns23:50 Building Long-Term Relationships with Journalists26:53 Final Thoughts and Next Steps for Founders

Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah's Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree. Here's what you will learn You don't need PR connections or a big following to get featured in top media — you can learn to pitch yourself effectively using Gloria's CPR method. AI tools like Perplexity and Google Alerts can help you quickly find the right journalists and trending topics to pitch. Journalists don't want a sales pitch — they want timely, relevant stories backed by insights, trends, or data. Earned media from credible outlets builds long-term SEO and authority — way more powerful than churning out AI-generated blog content. Taking PR in-house is affordable, effective, and puts you in control of your story — no expensive agencies or gatekeepers needed.  

LISTEN TO THIS EPISODE IF YOU'VE BEEN WANTING TO GET STARTED WITH PR FOR YOU SMALL BUSINESSToday we're diving in to the magic of PR with Gloria Chou. In this quick & actionable episode you will walk away with tangible strategies of how to get started with landing PR opportunities for your business.Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah's Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree.IG: https://www.instagram.com/gloriachoupr/FREE RESOURCE: gloriachoupr.com/masterclassJOIN THE SBG FREE COMMUNITY // ⁠CLICK HERE⁠FREE TRAININGS // ⁠CLICK HERE TO BROWSE⁠EXPLORE PROGRAMS & SERVICES// ⁠⁠⁠⁠CLICK HERE⁠⁠⁠⁠APPLY TO WORK WITH ME //⁠⁠⁠⁠CLICK HERE⁠⁠⁠FOLLOW MADI ON INSTAGRAM // ⁠⁠⁠@thisismadisonpaige⁠⁠⁠

In this powerful episode of the Gloria Chou PR Podcast, we sit down with Marcia Hacker, founder of Sauipe Swim—a sustainable, size-inclusive swimwear brand that has been featured in Oprah Daily (print + online!), BuzzFeed, and Brides.Once skeptical and burned by traditional PR agencies, Marcia reveals how she took control of her media strategy using Gloria's PR Starter Pack—and landed national press coverage without spending a dime on traditional PR or sending out dozens of free samples.If you're a product-based business owner, eCommerce founder, or indie brand looking for high-impact, cost-free press, this episode is your blueprint for media success.How to Land Free Press by Serving Journalists, Not Selling—The CPR Pitching Method, PR Mistakes to Avoid, and a Year-Round Gift Guide StrategyWhy pitching journalists is about serving their audience—not selling your productHow to use LinkedIn and email tracking tools to build lasting media relationshipsThe CPR pitching method to land both press features and wholesale accountsHow to avoid the most common PR mistakes—like sample overspending or vague pitchesA repeatable, seasonal PR system to land spots in gift guides and holiday roundupsIf you're a small business or product-based founder, you don't need a pricey PR agency to get featured in top-tier media. Marcia Hacker's story proves that strategic, relationship-driven pitching can land major wins—like Oprah, BuzzFeed, and Brides—without ad spend or free samples.Focus on audience relevance, use tools like LinkedIn and email tracking, and apply the CPR method to build lasting media relationships. With a repeatable system, you can land press year-round—especially during high-ROI seasons like holiday gift guides.Start pitching, follow up consistently, and watch your visibility grow.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Connect with Marcia & Sauipe SwimWebsite: https://www.sauipeswim.comInstagram: @sauipeswim

In this powerful episode of Small Business PR with Gloria Chou, we're joined by the incredible Yve-Car Momperousse, founder and CEO of Kreyol Essence—the Haitian beauty brand seen on Shark Tank and now sold at Sephora, Ulta, Whole Foods, Amazon, and more.From a personal hair loss crisis to building a $50M clean beauty brand, Yve-Car shares the raw, real story of how she stayed true to her roots, served her community, and used her voice to break barriers in the natural haircare industry.This is a masterclass on mission-driven entrepreneurship, financial empowerment, inclusive leadership, and what it really takes to scale a brand from scratch.Key Lessons on Scaling a $50M Brand: Shark Tank Prep, Community-Led Growth, DEI, and Data-Driven Success for Purpose-Driven EntrepreneursHow Kreyol Essence went from humble beginnings to $50M+ in product salesWhat preparing for Shark Tank really looks like (hint: it took over a year!)The power of community-driven business and grassroots brand buildingWhy knowing your numbers is essential for BIPOC and women entrepreneursHow to measure impact and ROI beyond revenueHow Yve-Car approaches DEI, inclusion, and allyship in her businessWhy storytelling and getting “back to basics” is the future of marketingHow to turn preparation into opportunity—and opportunity into impactYve-Car Momperousse's journey—from a personal hair loss experience to building Kreyol Essence, a $50M+ natural haircare brand—is a blueprint for mission-driven entrepreneurship rooted in purpose, community, and preparation.This episode reminds us that success isn't about luck—it's about being prepared when the opportunity comes. Whether it's navigating Shark Tank, scaling in the face of supply chain chaos, or advocating for inclusive business practices, Yve-Car proves that knowing your numbers, loving your customers, and staying rooted in your culture are what truly drive sustainable growth.

Want to get featured in the media but feel held back by fear, imposter syndrome, or the anxiety of being seen? In this episode of Small Business PR, I share the 3 powerful PR mindset shifts every small business owner needs to confidently show up, pitch their story, and land media coverage—without second-guessing themselves.Whether you're a founder, solopreneur, or creative struggling with visibility fears, this episode will help you break free from the limiting beliefs keeping your brand in the shadows. Learn how to turn fear into fuel, use your story as a visibility asset, and pitch with purpose—no fancy PR background required.How to Overcome the Fear of Visibility and Get Free Media Coverage for Your Small BusinessThe 3 mindset shifts that helps you stop playing small and start pitching with purposeWhy visibility is non-negotiable for building trust and scaling your impactThe metaphor that will change how you see your role in your industryWhy PR isn't just visibility—it's your mission in actionHow consistent, small actions can lead to massive media wins over timeYou don't need to be famous, polished, or have a PR team to start landing media coverage. By shifting your mindset around visibility and embracing your founder story, you can confidently pitch the media and secure press features that grow your brand. Your voice is the missing puzzle piece in your industry—and PR for small businesses starts with owning that. Visibility isn't about perfection; it's about showing up with purpose, using storytelling to build trust, and taking consistent action. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

PR doesn't have to be a black box—or a budget buster. In this episode of Retention Chronicles, Mariah sits down with Gloria Chou, a former diplomat turned PR coach, to unpack how ecommerce brands can land top-tier media coverage without an agency or huge following. Gloria shares her CPR pitch framework that's helped thousands of founders get featured in outlets like BuzzFeed, Oprah's Favorite Things, and Refinery29 using nothing but cold emails.From leveraging seasonal trends to finding the right journalists and tracking results, this conversation is a masterclass in scrappy, strategic PR. If you're a Shopify brand looking to turn press into profit, this one's for you.Episode Timestamps:00:00 – 02:59 → Intro & why post-purchase experience matters03:00 – 05:30 → Gloria's unconventional path to PR & why small brands can win05:30 – 11:40 → The power of PR: SEO, credibility, and the CPR pitch formula11:40 – 16:00 → Personalization, pitching journalists, and building relationships16:00 – 20:00 → Follow-up strategies, seasonal pitching, and time-saving tips20:00 – 23:00 → Maximizing ROI: tracking, repurposing, and compounding value23:00 – 25:30 → How PR builds retention and beats influencer marketing25:30 – 28:30 → Favorite tools: Substack, Source of Sources, and Gloria's free masterclass28:30 – End → Where to find Gloria's resources & final takeawaysResources:Free PR Masterclass

Send us a textFeeling like your brand is stuck in Instagram limbo, screaming into the algorithm void? Enter: PR badass Gloria Chou. In this game-changing episode, we break down how to actually get seen, featured, and taken seriously—without spending a cent on ads or needing a Kardashian-level follower count.I chat with Gloria about the difference between good PR and gimmicky fluff, and how product-based business owners can start landing real media features like Buzzfeed, Refinery29, or even Oprah's Favorite Things—yes, it's possible! From pitching strategies to journalist secrets, and even AI tools that make the whole thing 10x easier, this episode is your no-BS roadmap to building serious credibility that converts.

PR success can create a snowball effect for your nonprofit, ALL at once. But how do you do it?In this episode, I'm talking to former U.S. diplomat turned PR powerhouse Gloria Chou, who's helped thousands of entrepreneurs and small organizations land over 10,000 media features without needing an agency, big budget, or insider contacts.Gloria shares why traditional PR is often gatekept and how you can break through using her "CPR Method" (Credibility, Point of View, and Relevance) to craft pitches that journalists actually want to open. You'll learn how to find your nonprofit's most compelling angles, leverage seasonal and cultural moments, and build a foundation for long-term visibility and impact.If you've ever thought your nonprofit was "too small" or "not newsworthy" enough, this conversation will change your mind.Resources & LinksConnect with Gloria on Instagram at @gloriachoupr and DM ‘DANA' to grab her pitching freebie. You can also watch Gloria's FREE masterclass.Grow your list of media contacts at Source of Sources and sign up for Google News Alerts. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Are you tired of following Instagram formulas, tips, and tricks that no longer work? You're not alone—and you're not doing anything wrong.In this episode of Small Business PR, host Gloria Chou chats with Instagram strategist and content expert Shannon McKinstrie—an Instagram OG with over 270,000 organic followers. Together, they unpack what's actually working on Instagram in 2025—and what outdated strategies to finally let go of.From embracing authentic storytelling to getting back to basics with commenting and engagement, Shannon shares the real, human-first Instagram growth strategies that are helping product brands, service providers, and creators stand out without burning out.What's Actually Working on Instagram in 2025 (According to a 270K-Follower Pro)Why “how I” storytelling now beats “how-to” contentShannon's 4 H's Content Method: Heard, Helpful, Humor, and HappeningsA simple Instagram Stories hack that instantly boosts viewsHow commenting on popular accounts still drives organic growth in 2025Why your first 3 Stories matter more than everThe truth about how often you really need to postWhy unscripted, raw videos perform better than polished onesHow to combine growth, engagement, and conversion—all in one postThe outdated Instagram content tactics to stop using nowWhether you're a product-based business, personal brand, or service provider, Shannon shares how to simplify your content strategy, boost engagement organically, and make Instagram fun (and profitable) again—without having to post every day.You'll learn why storytelling, casual videos, and simple Reels are outperforming polished content—and how to use Instagram as a genuine connection tool instead of just another sales platform.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Learn more about Shannon McKinstrie:Instagram: https://www.instagram.com/shannonmckinstrieWebsite: https://shannonmckinstrie.com/LinkedIn: 

Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. experience through her signature CPR Pitching Method. Gloria's strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah's Favorite Things, Vogue, and Forbes without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards and a Forbes Next 1000 honoree.In this conversation, Gloria dives into how she got into the world of PR and how she offers a fresh, alternative perspective to today's “bro marketing” strategies. She shares why it's important to use your voice to attract your ideal audience and the impact of generational trauma on business and life. Gloria also shares tips for making spaces more inclusive, her experience with psychedelic-assisted therapy, and advice for successful product pitching.MC Design Academy is designed to be a space where I get to share my expertise with you, where you'll get to learn all about visual merchandising, design, display, retail, and everything in between. Come along as I practice my craft and be sure to like, subscribe, and follow our socials to keep updated. See you in the merchandising land of MC Design Academy! What's Inside: How Gloria brings a fresh, new perspective to the world of PRTips on how to make spaces more inclusiveAdvice for successful product pitchesMentioned In This Episode:GloriaChouPR.comGloria Chou PR on XGloria Chou PR on InstagramGetFeaturedNow.com

Want to land media coverage without hiring a PR agency, paying for ads, or having industry connections? In this episode, PR expert Gloria Chou shares the exact framework that has helped thousands of small business owners get featured in Forbes, The New York Times, Marie Claire, and more—without spending a cent.You'll discover the 3 C's of cold pitching—Consideration, Compliment, and Confidence—and how to use them to write pitches that actually get opened, read, and responded to. Whether you're launching a product, pitching a story, or building brand visibility, these tips work—even if you're just starting out.✅ How to Pitch Journalists: Master the 3 C's to Get Free Press and Stay on TrendHow to use the 3 C's of pitching: Consideration, Compliment, and ConfidenceHow to find the right journalist for your niche using free PR toolsWhy subject lines matter—and how to write one like a headlineHow to use specific compliments to build journalist relationshipsHow to show up with confidence as a solution—not as someone begging for attention How to pitch seasonally and stay relevant with trending topicsYou don't need ads, connections, or a blue check to get featured in top media. What you need is a PR strategy rooted in empathy, relevance, and confidence. In this episode, Gloria Chou reveals how to write cold pitches that convert—so you can land press, grow your brand, and get seen as the expert you are.Whether you're launching a product or scaling a service, this episode gives you the tools to pitch smarter and win media coverage—without paying for PR.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass (https://learn.gloriachoupr.com/masterclassbygloria) .     •  Watch the #1 PR Secrets Masterclass (http://gloriachoupr.com/masterclass?utm_source=small-business-pr&utm_medium=podcast&utm_term=&utm_content=masterclass&utm_campaign=masterclass)  to get you featured for free in 30 days  •  Join the Small Biz PR Facebook Group to get the best PR Tips  •  Download the 10 ways to get free PR for your small business  •  DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr   •  Connect with Gloria Chou on LinkedIn- https://www.link (https://www.linkedin.com/in/gloriaychou)  •  CPR Pitch Framework (Credibility, POV, Relevance) https://gloriachoupr.com/1  •  Source of Sources – HARO Alternative https://gloriachoupr.com/1  •  Perplexity AI – Journalist Research Tool http://perplexity.ai

Looking for strategies to beat the summer slump on Etsy? Today I'm joined by PR expert Gloria Chou, who reveals powerful strategies for Etsy sellers to boost their summer sales through PR features. Gloria shares tips on how to get your products featured in top media outlets and how to leverage those opportunities for growth. Tune in to learn actionable steps to elevate your Etsy shop's visibility and make this summer your most successful yet! **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED: 

If you've ever thought PR was only for big brands with deep pockets—this episode is your permission slip to think again. This week, I'm chatting with the incredible Gloria Chou, PR coach, former US diplomat, and the queen of helping small product-based businesses get featured in major outlets without relying on expensive PR agencies. She breaks down her simple “CPR Method™” (no, not that kind of CPR!) that thousands of founders have used to land press—many on their very first pitch. If you're a product-based founder who wants to get seen, heard, and remembered—without shouting into the social media void—this conversation is for you.

Still guessing that your customers are probably coming from Instagram? You're not alone—and you might be missing critical insights that could transform your sales.In this value-packed episode, Gloria chats with Kelsey Silver, a licensed therapist turned data strategist, who specializes in making analytics feel empowering (not overwhelming). Kelsey breaks down how to track where your customers actually come from using simple tools like UTM links, QR codes, and even smart social media keywords.This is the episode every product-based business owner needs to finally stop guessing and start tracking what works—even if you're allergic to spreadsheets.Understand Why Knowing Your Customer's Source Improves Marketing ROI

In this no-fluff, straight-talking episode of Small Business PR, host Gloria Chou sits down with seasoned ads expert and agency owner Zach Spuckler of Heart, Soul & Hustle to answer one of the most common (and costly) questions small business owners face:“Should I hire a marketing or ads agency—or do it myself?”With over 10 years of experience, millions spent on ads, and hundreds of clients under his belt, Zach breaks down exactly when it makes sense to hire help—and when it's a waste of money. From red flags to look for, to knowing your numbers, to building a business that's sustainable without giving up control, this episode is a must-listen for any entrepreneur navigating growth.

Want your product featured in Mother's Day gift guides but don't know where to start? In this episode, I break down proven PR strategies to pitch journalists, stand out in a crowded inbox, and land free media coverage—all without hiring a PR agency. Learn how to craft the perfect pitch, find the right media contacts, and increase your chances of getting featured. Plus, I share real-life success stories and insider tips you can start using today!Crafting the Perfect PR Pitch for Mother's Day (and Beyond)Substack for finding journalist opportunities before publicationSource of Sources (replacing HARO) for daily journalist requestsResearch publication-specific gift guide parameters Focus on 1-2 standout items rather than your entire product lineUse email tracking software to monitor if journalists open emailsBuilding credibility to compete with larger brandsGetting featured in gift guides provides small businesses year-round visibility without expensive ads. Research publication opportunities, craft targeted pitches, and follow up strategically to secure media coverage—even with a single product. PR is a numbers game where persistence builds credibility. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Want to land media coverage without hiring a pricey PR agency? This episode breaks down the best free PR tools and media pitching strategies to help you connect with journalists, craft compelling pitches, and get featured in top publications. Whether you're a small business owner, startup founder, or entrepreneur, these proven tactics will help you boost brand awareness, gain publicity, and build credibility—all without spending a dime!The Secret to Writing PR Pitches That Journalists Actually ReadUsing free tools like HARO (Help a Reporter Out) and Substack for press coverage.Crafting compelling pitches that get responses.How personal experiences can enhance media opportunities.Overcoming cultural barriers to self-promotion.Following up with journalists, responding quickly, and positioning as an expert.Finding unexpected PR opportunities in different industries.Maintaining relationships with journalists and leveraging past features.Securing media coverage doesn't have to cost a fortune. By leveraging free PR tools like HARO and Substack, crafting compelling pitches, and strategically following up with journalists, you can land press features that boost your credibility and brand visibility. Remember, media success is about consistency, relationship-building, and positioning yourself as an expert in your field. Start implementing these tactics today, and watch your business gain the recognition it deserves—all without hiring an expensive PR agency!If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Learn more about Swapna Patel:Instagram: https://www.instagram.com/style.remixx/Website: https://www.styleremixx.com/

Looking to grow your email list without spending on ads? PR expert Liz Wilcox reveals three powerful strategies to attract subscribers using media coverage and publicity. Learn how to turn press features into email sign-ups, boost brand credibility, and nurture long-term customer relationships. Don't miss this episode—discover how strategic PR can fuel your email marketing success!How to Build Multi-Six-Figure Business Without Paid Ads Using Organic PR:Strategies to get noticed through podcasts, summits, and online networkingConvert PR exposure into email list growth with a strong call to actionCreate a PR pitch that captivates and convertsOptimize your website to capture leads from PR-driven trafficLeverage social media to amplify PR efforts and grow your email listBy securing media coverage, crafting a compelling call to action, and optimizing your website for lead generation, you can turn press features into a steady flow of email subscribers. Leveraging social media further amplifies your reach, boosts brand credibility, and keeps your audience engaged for long-term growth.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Learn more about Liz Wilcox: Website: https://lizwilcox.com/Instagram: https://www.instagram.com/thelizwilcox/

Think PR is only for big brands with deep pockets? Think again! Today, I sit down with Gloria Chou, an award-winning PR strategist and host of the top-rated Small Business PR Podcast, to uncover the power of organic PR. Gloria shares her unconventional yet proven approach to getting featured in major media outlets—without spending a dime on ads or PR agencies. She also breaks down why media exposure outranks social media when it comes to long-term visibility and credibility. If you're ready to become your own publicist and land game-changing media coverage, this episode is packed with insights you can start using today.Today you will hear:Why organic PR is more powerful than paid ads and influencer marketing (and how to leverage it).Gloria's CPR method for writing pitch-perfect media emails that actually get responses.The best free and easy ways to find journalists looking for experts like YOU.How to systemize PR in just 15 minutes a day, so you can build long-term visibility without the overwhelm.Insider tips on following up with journalists the right way—without being pushy.CONNECT WITH GLORIA:Website: https://www.gloriachoupr.com/Instagram: @gloriachouprFree PR masterclass: http://gloriachoupr.com/masterclassCONNECT WITH HOLLY:

When you think of public relations or PR, what first comes to mind? Is it holiday gift guides, being on the Today Show? What if I told you that PR can often be more effective than social media or paid ads for boosting a business's credibility and visibility? That's exactly what today's guest is sharing.  Gloria Chou is an award-winning PR strategist and the host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR, which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large social media following. Her strategies have earned small businesses in nearly every industry over a billion organic views and features in outlets like The New York Times, Oprah's Favorite Things, Vogue, and Forbes without any pay-to-play options. Gloria shares how to write a compelling pitch to the media, how to pitch and find gift guides that happen year-round, how to find the right journalist to pitch, and so much more. Today's episode is brought to you by PrintsWell, who is a sponsor of our Paper Camp program. PrintsWell has helped stationers for thirty-five years grow their business with premium paper products, modern printing solutions, and best-in-class customer service. They have top-tier paper products at wholesale prices. They do branded drop shipping. They even have foil and white printing available and fast turnaround times. Our Paper Camp students receive an exclusive discount on PrintsWell service. You can learn more about PrintsWell services at http://printswell.com.  You can view full show notes and more at http://prooftoproduct.com/384  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

Struggling to turn your email marketing into actual sales conversions? In this episode, Anita was interviewed on a Podcast by Gloria Chou where she reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox. Here is what we dive into: Why AI-generated email templates fail to connect with modern consumers The role of design thinking in crafting emails that grab attention and drive action The psychology behind word choice Simple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAs How to use curiosity-driven subject lines and pre-headers to increase email open rates Addressing objections within emails to eliminate hesitation and drive purchases How changing hyperlink colors can boost click-through rates     *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

Discover the painful lessons I've learned, the hard truths I've faced, and the invaluable insights I've gained while growing my online business. From tackling digital marketing challenges and boosting social media engagement to building a sustainable business model, I share real-world experiences to help entrepreneurs avoid costly mistakes. Whether you're looking for growth strategies, marketing tips, or ways to scale your business online, this is your go-to resource for success.Essential Lessons for Scaling Your Business to $1 Million and BeyondLeverage existing platforms before building your own.Adapt and refine your business model to stay relevant.Address deep-rooted fears to unlock greater business potential.Surround yourself with experienced mentors and peers.Not everyone is your ideal client—clarify who you serve.Invest in tools, team members, and systems for efficiency.Stop relying on cookie-cutter marketing strategies.Scaling an online business is a journey filled with challenges, setbacks, and breakthrough moments. Stay committed, embrace innovation, and keep optimizing your strategies. Success in the digital world isn't just about working harder—it's about working smarter. Implement these proven tactics, and you'll be well on your way to building a profitable and sustainable online business.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this episode, I'm joined by Gloria Chou, award-winning PR strategist and host of the Small Business PR Podcast. Gloria shares her incredible journey from being a U.S. diplomat—on track for a stable, prestigious career—to taking a bold leap into entrepreneurship. Gloria opens up about the fears, mindset shifts, and limiting beliefs she had to confront along the way. From cold-pitching journalists without PR experience to building a thriving community of female founders, she proves that you don't need connections to make an impact—you just need the right approach. We dive into the mindset shifts required for reinvention, the power of letting go of limiting beliefs, and why sometimes, the best career moves aren't the most conventional. This conversation is a must-listen for anyone navigating career pivots, entrepreneurship, or simply wondering if there's something more out there for them. Tune in for an inspiring discussion on trusting your path, embracing reinvention, and building a career that aligns with your purpose. Connect with Gloria Chou: Website Instagram LinkedIn Connect with Lupe: Website Instagram

Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals must-know techniques for capturing attention, building brand trust, and showcasing your product's value. Learn how to create high-converting product images that boost eCommerce sales, increase engagement, and drive conversions. Don't miss these expert tips to make your eCommerce product photography work for you and turn views into revenue!Snap, Sell, Repeat: Fun & Easy Product Photography Tips to Boost Sales and Build Trust:Position your products to highlight key features and benefitsCreate consistent visual branding that builds consumer trustUse lighting techniques that make your products stand outCapture attention-grabbing images that stop the scrollOptimize product photos for various platforms and devicesWith these game-changing photography hacks, your product images become your 24/7 sales team—convincing shoppers to buy even while you sleep!

Getting featured in the media isn't about luck—it's about knowing how to pitch. If you've ever sent a PR pitch and gotten nothing but silence, you're not alone. But here's the thing: journalists want great stories—they just need the right pitch. And PR expert Gloria Chou is here to share exactly how to make yours stand out. In this episode, we dive into: The simple yet powerful framework she swears by for writing a killer pitch The one thing you can do to get your pitch picked up—fast What journalists are actually looking for (and what makes them hit “delete”) How to pitch with confidence—even if you don't have a massive following or media experience If getting press has felt confusing or out of reach, this episode will change the way you approach PR forever.

Massive changes are reshaping email marketing in 2024! From evolving privacy regulations to Apple and Google's new email categorization rules and stricter spam filters, these updates are directly affecting your email open rates, click-through rates, and sender reputation scores. If you rely on email for lead generation, customer engagement, or sales, you need to stay ahead of these critical shifts.In this must-listen episode, we break down the latest email marketing trends, how to improve your email deliverability, and actionable strategies to boost open rates and increase conversions. Don't let these changes hurt your sales—learn how to optimize your email strategy today!The Power of Email Marketing in 2024: What You Need to KnowHow email marketing gives you full control over customer relationshipsThe 0.3% spam complaint rule and how to maintain a healthy email listWhy cleaning your email list regularly is more important than everSegmentation strategies that drive higher engagementThe right way to repurpose content without devaluing your email listHow AI Can Help Write Better Emails—If Used CorrectlyEmail marketing is evolving fast, and staying ahead of these updates is crucial for maintaining strong open rates, engagement, and revenue. Don't let privacy regulations, new email categorization rules, or stricter spam filters derail your success!

Are you a founder, expert, or small business owner struggling to get media coverage without breaking the bank on PR agencies? This comprehensive guide reveals the top 3 AI-powered PR tools that are revolutionizing media outreach in 2024. Whether you're looking to land press coverage, secure media interviews, or build journalist relationships, these artificial intelligence solutions streamline your public relations efforts.Ultimate guide to AI tools for PR success: Boost your media visibility & outreachHow AI can enhance media outreach and press coveragePerplexity AI Replaces Google for PR Research & Media TargetingUsing ChatGPT for follow-up emails and refining press pitchesClaude as best AI Tool for Long-Form Content & PR StorytellingLeveraging AI to improve SEO, media mentions, and brand credibilityReady to get your name out there without draining your bank account on PR firms? These AI tools are total game-changers for DIY publicity. With a bit of practice and these smart assistants by your side, you'll be landing media coverage and growing your brand like a pro. No fancy agency required – just you, your story, and some AI magic to help you share it with the world. Time to get started!If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Struggling to turn your email marketing into actual sales conversions? In this episode of Small Business PR, copywriting expert Anita Siek reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox.Unlock the Power of Psychology-Driven Copy to Boost Email SalesWhy AI-generated email templates fail to connect with modern consumersThe role of design thinking in crafting emails that grab attention and drive actionThe psychology behind word choiceSimple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAsHow to use curiosity-driven subject lines and pre-headers to increase email open ratesAddressing objections within emails to eliminate hesitation and drive purchasesHow changing hyperlink colors can boost click-through ratesMastering email copywriting isn't just about clever words—it's about connection. By applying psychology-driven tweaks, refining your messaging, and infusing personality into your emails, you can turn simple messages into powerful conversion tools. Adapt to your audience's behaviors, test what resonates, and use your brand's unique voice to stand out in crowded inboxes. Shift your strategy from just selling to truly engaging, and watch your emails drive more opens, clicks, and sales.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Anita Siek on: Website (Wordfetti): https://wordfettigroup.com/Website (Anita Siek): https://anitasiek.com/ LinkedIn: https://www.linkedin.com/in/anitasiek/ Instagram: https://www.instagram.com/anitasiek/ Apple Podcast (Brandfetti): https://podcasts.apple.com/au/podcast/brandfetti/id1464154049 Spotify (Brandfetti): https://open.spotify.com/show/25t0wDskK5z4wofCWFgM0A

Coming up with reliable strategies to get in front of qualified prospects is one of the most common challenges entrepreneurs face.     In this episode, PR consultant Gloria Chou shares a powerful method she used to grow her audience, secure long-term partnerships, and generate over $250,000 in sales.      Discover how Gloria leveraged her signature "CPR pitching method" (credibility, point of view, relevance) to speak in front of over 5,000 people, add thousands of subscribers to her email list, and create an evergreen webinar funnel that has produced 7-figures in revenue since 2020.      Get full show notes and more information here: https://safimedia.co/WO36    

I've been shadowbanned again, and honestly? It doesn't bother me. In this episode, I'm sharing why I'm embracing my core values, showing up authentically, and letting go of followers who aren't aligned with my mission. If you've ever felt pressured to water down your message to stay “safe,” this episode is for you. Learn how to prioritize impact over approval, even when social media algorithms try to silence your voice. Discover how to stay true to yourself and grow your brand authentically in a world of digital noise. Personal branding, authentic marketing, and community alignment are key themes we'll explore in this empowering episode.Key Insights on Embracing Personal Values, Authenticity, Community, and Redefining Success in BusinessThe power of being unapologetic about personal values in businessHow societal changes and challenges are shaping business practicesWhy authenticity and self-expression are crucial in marketingNavigating shadow banning on social media and its impact on marketing strategiesThe role of community responsibility in building a strong businessEvolving consumer expectations for authentic brand connectionsRedefining success to prioritize human connection and impact over financial metricsEncouragement to embrace unique stories and challenge conventional business normsYour authentic voice, story, and values are your greatest assets—powerful even in their imperfection. The more you show up unapologetically, the more your ideal audience will find and connect with you. This year, embrace the courage to speak up, build your brand, and create meaningful impact. Keep showing up, expressing yourself, and being radically you—the world (and the right opportunities) are waiting! If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads. In this episode, I sit down with Gloria Chou, a PR specialist who teaches small business owners how to land media coverage without hiring an expensive PR agency. She shares exactly how to find the right journalists, craft the perfect pitch, and get featured in top publications like Forbes, Buzzfeed, and Marie Claire. What You'll Learn in This Episode:

If you own an e-commerce store or have just launched a product, understanding these three essential truths can make all the difference between staying stagnant and achieving rapid growth. Whether you're just starting out or scaling quickly, these actionable insights from our expert guest will help you drive more sales and grow your business.Here's Must-Know Truths to Boost Sales and Scale Your E-Commerce StoreProduct pages are your sales team—optimize them to convert browsers into buyers.Utilize email marketing to nurture leads and upsell existing customers.Invest in retargeting ads to re-engage visitors who didn't convert.Use tools like Google Ads and Facebook Pixel to track campaign performance and ROI.A/B test headlines, CTAs, and layouts to find what resonates best with your audience.Unlock more sales by truly understanding your target audience! Dive deeper than demographics—address their pain points, fulfill their desires, and align with their buying behaviors. Build a strong, trustworthy brand that turns shoppers into loyal advocates. Start implementing these strategies today—small, consistent steps can drive massive results for your e-commerce success!

This episode is for you if you are a small business owner and you want your business to go from unknown to being seen, heard and valued.   Award winning PR coach Gloria Chou is a former TV producer and U.S. Diplomat, Gloria spent her entire career using various media to elevate and inspire. Now she is the host of the Small Business PR podcast and has helped over 10,000 small businesses get featured in TOP TIER media without ads or agencies.    Connect with Lucy: Instagram: https://www.instagram.com/mslucyliu Facebook: https://www.facebook.com/mslucyliu Twitter: https://www.twitter.com/mslucyliu LinkedIn: https://www.linkedin.com/in/mslucyliu TikTok: https://www.tiktok.com/@mslucyliu YouTube: https://youtube.com/@mslucyliu Website: https://www.lucyliucoaching.com Podcast: https://www.lucyliucoaching.com/podcast   Wanna double your confidence in 30 seconds?  Get the ultimate secret here: http://www.confidentandepic.com   Connect with Gloria Chou: https://www.gloriachoupr.com

The old way of marketing is dead—here's what works now. In this episode, Veronica Romney reveals how Identity Marketing can help you build a loyal, purpose-driven tribe of buyers in a post-COVID world. Learn why transactional tactics no longer resonate and how to connect with your audience on a deeper level. If you're ready to create meaningful connections that drive business growth, don't miss this episode!Harness the Power of Identity Marketing to Transform Your Brand MessagingWhy traditional authority-based marketing no longer works post-pandemicHow changing customer identities impact marketing strategiesThe difference between brand identity and identity marketing and why it mattersThe four-step framework of Identity Marketing: to define, validate, deepen, and personify your marketable identityHow to use non-negotiables to clarify your brand's values and connect authenticallyBuild stronger connections and lasting loyalty with these identity marketing tips: adapt to your customers' changing identities, test your messaging without wasting resources, and use non-negotiables to show what you stand for. Shift your marketing to focus on who your audience is, and watch your brand resonate like never before—because connecting with people always beats just selling to them.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Veronica Romney on:Website for Identity Marketing: https://identitymarketingbook.com/ Website for Veronica Romney: https://www.veronicaromney.com/ LinkedIn: https://www.linkedin.com/in/vromney/ Instagram: https://www.instagram.com/vromney/ Twitter: https://x.com/vromneyYouTube (The Rainmaker Podcast): https://www.youtube.com/@vromney 

Struggling to get your website noticed? With all the changes in tech, privacy, search, and AI, learn the 3 must-haves for improving your SEO and driving more traffic in 2025 with expert Laura Jawad. This episode breaks down simple, actionable tips to help you rank higher, reach your ideal audience, and grow your business. Tune in for easy strategies that deliver real results!Boost Your Small Business' Online Presence with These 3 Essential SEO StrategiesConduct a quick audit to spot easy fixes like broken links and slow page speeds.Map out content pillars and clusters to build authority and create a clear strategy.Use strategic PR to build backlinks and a broader online footprint, balancing relevancy and quantity.Gain sustainable growth and better search visibility with these practical tips: audit your site for quick wins, structure content to enhance expertise, and use PR strategically for authentic backlinks. Optimize your business' SEO one step at a time—because starting, no matter where you are, is always better than waiting.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Laura Jawad on: Website: https://www.laurajawadmarketing.comInstagram: https://www.instagram.com/heylaurajawad/SEO Kickstart Kit: https://www.laurajawadmarketing.com/smallbusinesspr Unlock 5 SEO checklists to help you optimize your website so you're bringing in more qualified leads and customers on autopilot. Grab your free guide here.

 In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learning to embrace "enoughness" completely transformed both my business and personal relationships. If you're tired of the pressure to constantly scale and ready to build a more intentional, human-centered business, this conversation is for you.5 Other Crucial Lessons Every Small Business Owner Needs for SuccessHealing yourself creates a ripple effect, impacting your relationships and the world.True richness comes from time, freedom, and presence, not just financial gains.Saying "no" more often leads to focused growth, better results, and prevents burnout.Tools and software help, but fast decision-making ultimately determines your business' speed.Follow mentors and coaches aligned with your values, not just the loudest ones.Unlock personal growth and business success with these mindful strategies: heal from within to transform relationships, embrace simplicity for true richness, scale down to boost profitability, say “no” to stay focused, and trust authentic connections over shiny tools. Thrive by doing less, but doing it better!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learning to embrace "enoughness" completely transformed both my business and personal relationships. If you're tired of the pressure to constantly scale and ready to build a more intentional, human-centered business, this conversation is for you.5 Crucial Lessons Every Small Business Owner Needs for SuccessEmbrace grief as a stepping stone for growth in your business journey.Build trust by listening and caring, not just solving problems.Focus on meaningful goals and sustainable growth, not endless hustle.Stop forcing outcomes; let what's meant for your business come naturally.Let your authenticity shine through; customers can sense your energy.Boost your small business success with these simple, sustainable strategies: turn challenges into growth, listen actively, focus on meaningful goals, trust the process, and let your authenticity guide customer connections. Make your business thrive while staying true to your values!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this powerful episode, I join grief coach AmarAtma to explore how grief transforms our approach to business and life. We'll share raw, unexpected lessons about resilience, connection, and finding meaning through healing. Our conversation goes beyond survival to reveal how grief can be a profound teacher. If you've ever wondered how entrepreneurs navigate loss, this is for you.Effective Strategies for Managing Grief and Building Resilience in Business SuccessSee grief as a reminder of what you love and how you grow.Let your emotions breathe instead of trying to run away from them.Use tools like journaling, venting, or mindful movement to process feelings.Learn to pause, reflect, and adapt instead of always pushing forward.Regular body-and-mind care can boost your creativity and clarity.Celebrate your wins, no matter how small, and let them fuel your future.Grief might feel like the uninvited guest, but it's actually here to help you grow, adapt, and thrive. By leaning into it, you can build a business that's not just successful but deeply aligned with who you are—and that's the kind of magic you can't fake!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow AmarAtma Singh on: Website :https://amaratmacoaching.comInstagram: https://www.instagram.com/amaratmacoaching 

Thinking about planning your year and analyzing your business so you can set yourself up for success for the next year? A to-do list is not a plan, so today my guest will show you exactly how to start and make an annual plan that actually sticks and works!Easy Tips for Crafting an Annual Plan That Boosts Your Business SuccessPrioritize PR, SEO, email marketing, and social media to support your sales funnel.Begin with measurable goals like revenue growth or audience expansion.Use data to assess successes, failures, and guide future efforts.Limit your focus to 1-3 impactful strategies aligned with your goals.Align initiatives with lead generation, nurturing, conversion, delivery, or retention.Focus on scaling core offerings to build a strong, sustainable foundation.Planning ahead doesn't have to be overwhelming—just keep it simple and focused. Whether you're aiming for more revenue, better leads, or streamlined products, clear goals and sticking to what works can drive big growth. Simplicity scales, so focus on what truly matters and treat your business like a system that thrives with the right care and tools!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Frenchie Ferenczi on: Website: https://www.frenchieferenczi.comInstagram: https://www.instagram.com/frenchie.ferenczi/Stay Close to the Money guide: https://join.frenchieferenczi.com/money/

Well, this one is another Juicy Nugget FEST! Hayley Brucker and The News calls in from the Tack Room, during a frozen tundra in North Carolina! Summer joins late but she has her coffee! Gloria schools on the new way to do PR for small to big brands. Always Off Brand is Ecommerce Simplified, Learn & Laugh!  Guest: Gloria Chou  Linkedin: https://www.linkedin.com/in/gloriaychou/ Website: https://www.gloriachoupr.com/ PODCAST - Small Business PR - https://www.gloriachoupr.com/podcast   Master Class Link: https://learn.gloriachoupr.com/masterclassbygloria QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Send us a text to get more PR resources for your product biz!Tired of the endless "buy now or die" countdowns? The fake scarcity? Those "secret" masterminds that cost more than a car?

Send us a text to get more PR resources for your product biz!End of year and beginning of year are GREAT times to get featured using trends, yearly recaps, predictions and more--journalists and media outlets LOVE these stories and I'm sharing with you how you can leverage these methods to get your product featured with zero PR experience!Here's What We Cover In the Episode and More:Analysis of how businesses can seamlessly transition their messaging between Q4 reflections and Q1 aspirations.Specific examples of pitches, such as industry recaps or forecasting trends for the upcoming year.A closer look at holiday guides, gratitude campaigns, and using local community angles for PR.Detailed ideas for capitalizing on New Year trends, Valentine's Day, and diversity-related holidays.Practical steps to reframe product offerings and make them timely for seasonal PR.How to use pitching calendars and frameworks effectively for sustained media coverage. Strategies to connect personal mission with PR storytelling for authentic and compelling pitches. Want to shine in Q4 or Q1? Stop pitching like a late-night infomercial and start thinking like the life of the party—relevant, engaging, and impossible to ignore. Journalists don't want your sales pitch; they want a story, a trend, or a solution that fits the season like a cozy holiday sweater. So ditch the fluff, add a sprinkle of humor, and make your angle so irresistible that editors can't help but RSVP ‘Yes' to your pitch!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941