Podcast appearances and mentions of gloria chou

Want to land media coverage without hiring a PR agency, paying for ads, or having industry connections? In this episode, PR expert Gloria Chou shares the exact framework that has helped thousands of small business owners get featured in Forbes, The New York Times, Marie Claire, and more—without spending a cent.You'll discover the 3 C's of cold pitching—Consideration, Compliment, and Confidence—and how to use them to write pitches that actually get opened, read, and responded to. Whether you're launching a product, pitching a story, or building brand visibility, these tips work—even if you're just starting out.✅ How to Pitch Journalists: Master the 3 C's to Get Free Press and Stay on TrendHow to use the 3 C's of pitching: Consideration, Compliment, and ConfidenceHow to find the right journalist for your niche using free PR toolsWhy subject lines matter—and how to write one like a headlineHow to use specific compliments to build journalist relationshipsHow to show up with confidence as a solution—not as someone begging for attention How to pitch seasonally and stay relevant with trending topicsYou don't need ads, connections, or a blue check to get featured in top media. What you need is a PR strategy rooted in empathy, relevance, and confidence. In this episode, Gloria Chou reveals how to write cold pitches that convert—so you can land press, grow your brand, and get seen as the expert you are.Whether you're launching a product or scaling a service, this episode gives you the tools to pitch smarter and win media coverage—without paying for PR.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass (https://learn.gloriachoupr.com/masterclassbygloria) .     •  Watch the #1 PR Secrets Masterclass (http://gloriachoupr.com/masterclass?utm_source=small-business-pr&utm_medium=podcast&utm_term=&utm_content=masterclass&utm_campaign=masterclass)  to get you featured for free in 30 days  •  Join the Small Biz PR Facebook Group to get the best PR Tips  •  Download the 10 ways to get free PR for your small business  •  DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr   •  Connect with Gloria Chou on LinkedIn- https://www.link (https://www.linkedin.com/in/gloriaychou)  •  CPR Pitch Framework (Credibility, POV, Relevance) https://gloriachoupr.com/1  •  Source of Sources – HARO Alternative https://gloriachoupr.com/1  •  Perplexity AI – Journalist Research Tool http://perplexity.ai

Looking for strategies to beat the summer slump on Etsy? Today I'm joined by PR expert Gloria Chou, who reveals powerful strategies for Etsy sellers to boost their summer sales through PR features. Gloria shares tips on how to get your products featured in top media outlets and how to leverage those opportunities for growth. Tune in to learn actionable steps to elevate your Etsy shop's visibility and make this summer your most successful yet! **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED: 

If you've ever thought PR was only for big brands with deep pockets—this episode is your permission slip to think again. This week, I'm chatting with the incredible Gloria Chou, PR coach, former US diplomat, and the queen of helping small product-based businesses get featured in major outlets without relying on expensive PR agencies. She breaks down her simple “CPR Method™” (no, not that kind of CPR!) that thousands of founders have used to land press—many on their very first pitch. If you're a product-based founder who wants to get seen, heard, and remembered—without shouting into the social media void—this conversation is for you.

Still guessing that your customers are probably coming from Instagram? You're not alone—and you might be missing critical insights that could transform your sales.In this value-packed episode, Gloria chats with Kelsey Silver, a licensed therapist turned data strategist, who specializes in making analytics feel empowering (not overwhelming). Kelsey breaks down how to track where your customers actually come from using simple tools like UTM links, QR codes, and even smart social media keywords.This is the episode every product-based business owner needs to finally stop guessing and start tracking what works—even if you're allergic to spreadsheets.Understand Why Knowing Your Customer's Source Improves Marketing ROI

In this no-fluff, straight-talking episode of Small Business PR, host Gloria Chou sits down with seasoned ads expert and agency owner Zach Spuckler of Heart, Soul & Hustle to answer one of the most common (and costly) questions small business owners face:“Should I hire a marketing or ads agency—or do it myself?”With over 10 years of experience, millions spent on ads, and hundreds of clients under his belt, Zach breaks down exactly when it makes sense to hire help—and when it's a waste of money. From red flags to look for, to knowing your numbers, to building a business that's sustainable without giving up control, this episode is a must-listen for any entrepreneur navigating growth.

Want your product featured in Mother's Day gift guides but don't know where to start? In this episode, I break down proven PR strategies to pitch journalists, stand out in a crowded inbox, and land free media coverage—all without hiring a PR agency. Learn how to craft the perfect pitch, find the right media contacts, and increase your chances of getting featured. Plus, I share real-life success stories and insider tips you can start using today!Crafting the Perfect PR Pitch for Mother's Day (and Beyond)Substack for finding journalist opportunities before publicationSource of Sources (replacing HARO) for daily journalist requestsResearch publication-specific gift guide parameters Focus on 1-2 standout items rather than your entire product lineUse email tracking software to monitor if journalists open emailsBuilding credibility to compete with larger brandsGetting featured in gift guides provides small businesses year-round visibility without expensive ads. Research publication opportunities, craft targeted pitches, and follow up strategically to secure media coverage—even with a single product. PR is a numbers game where persistence builds credibility. If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Want to land media coverage without hiring a pricey PR agency? This episode breaks down the best free PR tools and media pitching strategies to help you connect with journalists, craft compelling pitches, and get featured in top publications. Whether you're a small business owner, startup founder, or entrepreneur, these proven tactics will help you boost brand awareness, gain publicity, and build credibility—all without spending a dime!The Secret to Writing PR Pitches That Journalists Actually ReadUsing free tools like HARO (Help a Reporter Out) and Substack for press coverage.Crafting compelling pitches that get responses.How personal experiences can enhance media opportunities.Overcoming cultural barriers to self-promotion.Following up with journalists, responding quickly, and positioning as an expert.Finding unexpected PR opportunities in different industries.Maintaining relationships with journalists and leveraging past features.Securing media coverage doesn't have to cost a fortune. By leveraging free PR tools like HARO and Substack, crafting compelling pitches, and strategically following up with journalists, you can land press features that boost your credibility and brand visibility. Remember, media success is about consistency, relationship-building, and positioning yourself as an expert in your field. Start implementing these tactics today, and watch your business gain the recognition it deserves—all without hiring an expensive PR agency!If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Learn more about Swapna Patel:Instagram: https://www.instagram.com/style.remixx/Website: https://www.styleremixx.com/

Looking to grow your email list without spending on ads? PR expert Liz Wilcox reveals three powerful strategies to attract subscribers using media coverage and publicity. Learn how to turn press features into email sign-ups, boost brand credibility, and nurture long-term customer relationships. Don't miss this episode—discover how strategic PR can fuel your email marketing success!How to Build Multi-Six-Figure Business Without Paid Ads Using Organic PR:Strategies to get noticed through podcasts, summits, and online networkingConvert PR exposure into email list growth with a strong call to actionCreate a PR pitch that captivates and convertsOptimize your website to capture leads from PR-driven trafficLeverage social media to amplify PR efforts and grow your email listBy securing media coverage, crafting a compelling call to action, and optimizing your website for lead generation, you can turn press features into a steady flow of email subscribers. Leveraging social media further amplifies your reach, boosts brand credibility, and keeps your audience engaged for long-term growth.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Learn more about Liz Wilcox: Website: https://lizwilcox.com/Instagram: https://www.instagram.com/thelizwilcox/

Think PR is only for big brands with deep pockets? Think again! Today, I sit down with Gloria Chou, an award-winning PR strategist and host of the top-rated Small Business PR Podcast, to uncover the power of organic PR. Gloria shares her unconventional yet proven approach to getting featured in major media outlets—without spending a dime on ads or PR agencies. She also breaks down why media exposure outranks social media when it comes to long-term visibility and credibility. If you're ready to become your own publicist and land game-changing media coverage, this episode is packed with insights you can start using today.Today you will hear:Why organic PR is more powerful than paid ads and influencer marketing (and how to leverage it).Gloria's CPR method for writing pitch-perfect media emails that actually get responses.The best free and easy ways to find journalists looking for experts like YOU.How to systemize PR in just 15 minutes a day, so you can build long-term visibility without the overwhelm.Insider tips on following up with journalists the right way—without being pushy.CONNECT WITH GLORIA:Website: https://www.gloriachoupr.com/Instagram: @gloriachouprFree PR masterclass: http://gloriachoupr.com/masterclassCONNECT WITH HOLLY:

When you think of public relations or PR, what first comes to mind? Is it holiday gift guides, being on the Today Show? What if I told you that PR can often be more effective than social media or paid ads for boosting a business's credibility and visibility? That's exactly what today's guest is sharing.  Gloria Chou is an award-winning PR strategist and the host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR, which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large social media following. Her strategies have earned small businesses in nearly every industry over a billion organic views and features in outlets like The New York Times, Oprah's Favorite Things, Vogue, and Forbes without any pay-to-play options. Gloria shares how to write a compelling pitch to the media, how to pitch and find gift guides that happen year-round, how to find the right journalist to pitch, and so much more. Today's episode is brought to you by PrintsWell, who is a sponsor of our Paper Camp program. PrintsWell has helped stationers for thirty-five years grow their business with premium paper products, modern printing solutions, and best-in-class customer service. They have top-tier paper products at wholesale prices. They do branded drop shipping. They even have foil and white printing available and fast turnaround times. Our Paper Camp students receive an exclusive discount on PrintsWell service. You can learn more about PrintsWell services at http://printswell.com.  You can view full show notes and more at http://prooftoproduct.com/384  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

Struggling to turn your email marketing into actual sales conversions? In this episode, Anita was interviewed on a Podcast by Gloria Chou where she reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox. Here is what we dive into: Why AI-generated email templates fail to connect with modern consumers The role of design thinking in crafting emails that grab attention and drive action The psychology behind word choice Simple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAs How to use curiosity-driven subject lines and pre-headers to increase email open rates Addressing objections within emails to eliminate hesitation and drive purchases How changing hyperlink colors can boost click-through rates     *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

Discover the painful lessons I've learned, the hard truths I've faced, and the invaluable insights I've gained while growing my online business. From tackling digital marketing challenges and boosting social media engagement to building a sustainable business model, I share real-world experiences to help entrepreneurs avoid costly mistakes. Whether you're looking for growth strategies, marketing tips, or ways to scale your business online, this is your go-to resource for success.Essential Lessons for Scaling Your Business to $1 Million and BeyondLeverage existing platforms before building your own.Adapt and refine your business model to stay relevant.Address deep-rooted fears to unlock greater business potential.Surround yourself with experienced mentors and peers.Not everyone is your ideal client—clarify who you serve.Invest in tools, team members, and systems for efficiency.Stop relying on cookie-cutter marketing strategies.Scaling an online business is a journey filled with challenges, setbacks, and breakthrough moments. Stay committed, embrace innovation, and keep optimizing your strategies. Success in the digital world isn't just about working harder—it's about working smarter. Implement these proven tactics, and you'll be well on your way to building a profitable and sustainable online business.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this episode, I'm joined by Gloria Chou, award-winning PR strategist and host of the Small Business PR Podcast. Gloria shares her incredible journey from being a U.S. diplomat—on track for a stable, prestigious career—to taking a bold leap into entrepreneurship. Gloria opens up about the fears, mindset shifts, and limiting beliefs she had to confront along the way. From cold-pitching journalists without PR experience to building a thriving community of female founders, she proves that you don't need connections to make an impact—you just need the right approach. We dive into the mindset shifts required for reinvention, the power of letting go of limiting beliefs, and why sometimes, the best career moves aren't the most conventional. This conversation is a must-listen for anyone navigating career pivots, entrepreneurship, or simply wondering if there's something more out there for them. Tune in for an inspiring discussion on trusting your path, embracing reinvention, and building a career that aligns with your purpose. Connect with Gloria Chou: Website Instagram LinkedIn Connect with Lupe: Website Instagram

Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals must-know techniques for capturing attention, building brand trust, and showcasing your product's value. Learn how to create high-converting product images that boost eCommerce sales, increase engagement, and drive conversions. Don't miss these expert tips to make your eCommerce product photography work for you and turn views into revenue!Snap, Sell, Repeat: Fun & Easy Product Photography Tips to Boost Sales and Build Trust:Position your products to highlight key features and benefitsCreate consistent visual branding that builds consumer trustUse lighting techniques that make your products stand outCapture attention-grabbing images that stop the scrollOptimize product photos for various platforms and devicesWith these game-changing photography hacks, your product images become your 24/7 sales team—convincing shoppers to buy even while you sleep!

Getting featured in the media isn't about luck—it's about knowing how to pitch. If you've ever sent a PR pitch and gotten nothing but silence, you're not alone. But here's the thing: journalists want great stories—they just need the right pitch. And PR expert Gloria Chou is here to share exactly how to make yours stand out. In this episode, we dive into: The simple yet powerful framework she swears by for writing a killer pitch The one thing you can do to get your pitch picked up—fast What journalists are actually looking for (and what makes them hit “delete”) How to pitch with confidence—even if you don't have a massive following or media experience If getting press has felt confusing or out of reach, this episode will change the way you approach PR forever.

Massive changes are reshaping email marketing in 2024! From evolving privacy regulations to Apple and Google's new email categorization rules and stricter spam filters, these updates are directly affecting your email open rates, click-through rates, and sender reputation scores. If you rely on email for lead generation, customer engagement, or sales, you need to stay ahead of these critical shifts.In this must-listen episode, we break down the latest email marketing trends, how to improve your email deliverability, and actionable strategies to boost open rates and increase conversions. Don't let these changes hurt your sales—learn how to optimize your email strategy today!The Power of Email Marketing in 2024: What You Need to KnowHow email marketing gives you full control over customer relationshipsThe 0.3% spam complaint rule and how to maintain a healthy email listWhy cleaning your email list regularly is more important than everSegmentation strategies that drive higher engagementThe right way to repurpose content without devaluing your email listHow AI Can Help Write Better Emails—If Used CorrectlyEmail marketing is evolving fast, and staying ahead of these updates is crucial for maintaining strong open rates, engagement, and revenue. Don't let privacy regulations, new email categorization rules, or stricter spam filters derail your success!

Are you a founder, expert, or small business owner struggling to get media coverage without breaking the bank on PR agencies? This comprehensive guide reveals the top 3 AI-powered PR tools that are revolutionizing media outreach in 2024. Whether you're looking to land press coverage, secure media interviews, or build journalist relationships, these artificial intelligence solutions streamline your public relations efforts.Ultimate guide to AI tools for PR success: Boost your media visibility & outreachHow AI can enhance media outreach and press coveragePerplexity AI Replaces Google for PR Research & Media TargetingUsing ChatGPT for follow-up emails and refining press pitchesClaude as best AI Tool for Long-Form Content & PR StorytellingLeveraging AI to improve SEO, media mentions, and brand credibilityReady to get your name out there without draining your bank account on PR firms? These AI tools are total game-changers for DIY publicity. With a bit of practice and these smart assistants by your side, you'll be landing media coverage and growing your brand like a pro. No fancy agency required – just you, your story, and some AI magic to help you share it with the world. Time to get started!If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Struggling to turn your email marketing into actual sales conversions? In this episode of Small Business PR, copywriting expert Anita Siek reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox.Unlock the Power of Psychology-Driven Copy to Boost Email SalesWhy AI-generated email templates fail to connect with modern consumersThe role of design thinking in crafting emails that grab attention and drive actionThe psychology behind word choiceSimple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAsHow to use curiosity-driven subject lines and pre-headers to increase email open ratesAddressing objections within emails to eliminate hesitation and drive purchasesHow changing hyperlink colors can boost click-through ratesMastering email copywriting isn't just about clever words—it's about connection. By applying psychology-driven tweaks, refining your messaging, and infusing personality into your emails, you can turn simple messages into powerful conversion tools. Adapt to your audience's behaviors, test what resonates, and use your brand's unique voice to stand out in crowded inboxes. Shift your strategy from just selling to truly engaging, and watch your emails drive more opens, clicks, and sales.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Anita Siek on: Website (Wordfetti): https://wordfettigroup.com/Website (Anita Siek): https://anitasiek.com/ LinkedIn: https://www.linkedin.com/in/anitasiek/ Instagram: https://www.instagram.com/anitasiek/ Apple Podcast (Brandfetti): https://podcasts.apple.com/au/podcast/brandfetti/id1464154049 Spotify (Brandfetti): https://open.spotify.com/show/25t0wDskK5z4wofCWFgM0A

Coming up with reliable strategies to get in front of qualified prospects is one of the most common challenges entrepreneurs face.     In this episode, PR consultant Gloria Chou shares a powerful method she used to grow her audience, secure long-term partnerships, and generate over $250,000 in sales.      Discover how Gloria leveraged her signature "CPR pitching method" (credibility, point of view, relevance) to speak in front of over 5,000 people, add thousands of subscribers to her email list, and create an evergreen webinar funnel that has produced 7-figures in revenue since 2020.      Get full show notes and more information here: https://safimedia.co/WO36    

I've been shadowbanned again, and honestly? It doesn't bother me. In this episode, I'm sharing why I'm embracing my core values, showing up authentically, and letting go of followers who aren't aligned with my mission. If you've ever felt pressured to water down your message to stay “safe,” this episode is for you. Learn how to prioritize impact over approval, even when social media algorithms try to silence your voice. Discover how to stay true to yourself and grow your brand authentically in a world of digital noise. Personal branding, authentic marketing, and community alignment are key themes we'll explore in this empowering episode.Key Insights on Embracing Personal Values, Authenticity, Community, and Redefining Success in BusinessThe power of being unapologetic about personal values in businessHow societal changes and challenges are shaping business practicesWhy authenticity and self-expression are crucial in marketingNavigating shadow banning on social media and its impact on marketing strategiesThe role of community responsibility in building a strong businessEvolving consumer expectations for authentic brand connectionsRedefining success to prioritize human connection and impact over financial metricsEncouragement to embrace unique stories and challenge conventional business normsYour authentic voice, story, and values are your greatest assets—powerful even in their imperfection. The more you show up unapologetically, the more your ideal audience will find and connect with you. This year, embrace the courage to speak up, build your brand, and create meaningful impact. Keep showing up, expressing yourself, and being radically you—the world (and the right opportunities) are waiting! If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads. In this episode, I sit down with Gloria Chou, a PR specialist who teaches small business owners how to land media coverage without hiring an expensive PR agency. She shares exactly how to find the right journalists, craft the perfect pitch, and get featured in top publications like Forbes, Buzzfeed, and Marie Claire. What You'll Learn in This Episode:

If you own an e-commerce store or have just launched a product, understanding these three essential truths can make all the difference between staying stagnant and achieving rapid growth. Whether you're just starting out or scaling quickly, these actionable insights from our expert guest will help you drive more sales and grow your business.Here's Must-Know Truths to Boost Sales and Scale Your E-Commerce StoreProduct pages are your sales team—optimize them to convert browsers into buyers.Utilize email marketing to nurture leads and upsell existing customers.Invest in retargeting ads to re-engage visitors who didn't convert.Use tools like Google Ads and Facebook Pixel to track campaign performance and ROI.A/B test headlines, CTAs, and layouts to find what resonates best with your audience.Unlock more sales by truly understanding your target audience! Dive deeper than demographics—address their pain points, fulfill their desires, and align with their buying behaviors. Build a strong, trustworthy brand that turns shoppers into loyal advocates. Start implementing these strategies today—small, consistent steps can drive massive results for your e-commerce success!

This episode is for you if you are a small business owner and you want your business to go from unknown to being seen, heard and valued.   Award winning PR coach Gloria Chou is a former TV producer and U.S. Diplomat, Gloria spent her entire career using various media to elevate and inspire. Now she is the host of the Small Business PR podcast and has helped over 10,000 small businesses get featured in TOP TIER media without ads or agencies.    Connect with Lucy: Instagram: https://www.instagram.com/mslucyliu Facebook: https://www.facebook.com/mslucyliu Twitter: https://www.twitter.com/mslucyliu LinkedIn: https://www.linkedin.com/in/mslucyliu TikTok: https://www.tiktok.com/@mslucyliu YouTube: https://youtube.com/@mslucyliu Website: https://www.lucyliucoaching.com Podcast: https://www.lucyliucoaching.com/podcast   Wanna double your confidence in 30 seconds?  Get the ultimate secret here: http://www.confidentandepic.com   Connect with Gloria Chou: https://www.gloriachoupr.com

The old way of marketing is dead—here's what works now. In this episode, Veronica Romney reveals how Identity Marketing can help you build a loyal, purpose-driven tribe of buyers in a post-COVID world. Learn why transactional tactics no longer resonate and how to connect with your audience on a deeper level. If you're ready to create meaningful connections that drive business growth, don't miss this episode!Harness the Power of Identity Marketing to Transform Your Brand MessagingWhy traditional authority-based marketing no longer works post-pandemicHow changing customer identities impact marketing strategiesThe difference between brand identity and identity marketing and why it mattersThe four-step framework of Identity Marketing: to define, validate, deepen, and personify your marketable identityHow to use non-negotiables to clarify your brand's values and connect authenticallyBuild stronger connections and lasting loyalty with these identity marketing tips: adapt to your customers' changing identities, test your messaging without wasting resources, and use non-negotiables to show what you stand for. Shift your marketing to focus on who your audience is, and watch your brand resonate like never before—because connecting with people always beats just selling to them.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Veronica Romney on:Website for Identity Marketing: https://identitymarketingbook.com/ Website for Veronica Romney: https://www.veronicaromney.com/ LinkedIn: https://www.linkedin.com/in/vromney/ Instagram: https://www.instagram.com/vromney/ Twitter: https://x.com/vromneyYouTube (The Rainmaker Podcast): https://www.youtube.com/@vromney 

Struggling to get your website noticed? With all the changes in tech, privacy, search, and AI, learn the 3 must-haves for improving your SEO and driving more traffic in 2025 with expert Laura Jawad. This episode breaks down simple, actionable tips to help you rank higher, reach your ideal audience, and grow your business. Tune in for easy strategies that deliver real results!Boost Your Small Business' Online Presence with These 3 Essential SEO StrategiesConduct a quick audit to spot easy fixes like broken links and slow page speeds.Map out content pillars and clusters to build authority and create a clear strategy.Use strategic PR to build backlinks and a broader online footprint, balancing relevancy and quantity.Gain sustainable growth and better search visibility with these practical tips: audit your site for quick wins, structure content to enhance expertise, and use PR strategically for authentic backlinks. Optimize your business' SEO one step at a time—because starting, no matter where you are, is always better than waiting.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Laura Jawad on: Website: https://www.laurajawadmarketing.comInstagram: https://www.instagram.com/heylaurajawad/SEO Kickstart Kit: https://www.laurajawadmarketing.com/smallbusinesspr Unlock 5 SEO checklists to help you optimize your website so you're bringing in more qualified leads and customers on autopilot. Grab your free guide here.

 In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learning to embrace "enoughness" completely transformed both my business and personal relationships. If you're tired of the pressure to constantly scale and ready to build a more intentional, human-centered business, this conversation is for you.5 Other Crucial Lessons Every Small Business Owner Needs for SuccessHealing yourself creates a ripple effect, impacting your relationships and the world.True richness comes from time, freedom, and presence, not just financial gains.Saying "no" more often leads to focused growth, better results, and prevents burnout.Tools and software help, but fast decision-making ultimately determines your business' speed.Follow mentors and coaches aligned with your values, not just the loudest ones.Unlock personal growth and business success with these mindful strategies: heal from within to transform relationships, embrace simplicity for true richness, scale down to boost profitability, say “no” to stay focused, and trust authentic connections over shiny tools. Thrive by doing less, but doing it better!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learning to embrace "enoughness" completely transformed both my business and personal relationships. If you're tired of the pressure to constantly scale and ready to build a more intentional, human-centered business, this conversation is for you.5 Crucial Lessons Every Small Business Owner Needs for SuccessEmbrace grief as a stepping stone for growth in your business journey.Build trust by listening and caring, not just solving problems.Focus on meaningful goals and sustainable growth, not endless hustle.Stop forcing outcomes; let what's meant for your business come naturally.Let your authenticity shine through; customers can sense your energy.Boost your small business success with these simple, sustainable strategies: turn challenges into growth, listen actively, focus on meaningful goals, trust the process, and let your authenticity guide customer connections. Make your business thrive while staying true to your values!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. experience through her CPR Pitching Method™. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah's Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree. In This Conversation We Discuss: [00:43] Intro[01:15] A career pivot from diplomacy to PR[02:40] Empowering product makers to master PR[03:48] Aligning PR strategies with ecommerce goals[04:20] Highlighting challenges with paid ads and ROI[05:19] Demystifying DIY PR for entrepreneurs[06:20] Building confidence through PR wins[08:07] Identifying the right journalists for your niche[09:51] Using grassroots opportunities for media coverage[10:52] Using the CPR method for media opportunities[11:41] Reframing outreach as mutually beneficial[12:35] Working smarter with PR-driven content[13:12] Concise subject lines for journalist pitches[14:15] Writing pitches with long-term relevance in mind[16:16] Deciding when to send samples to influencers[16:48] Promoting product visuals through email[17:17] Identifying legitimate journalists for pitches[18:29] Affiliate link opportunities with shopping guides[20:25] Finding creative angles for product pitches[22:20] Clarifying price points, availability, & shipping[23:24] Applying the CPR framework for podcast pitches[24:32] Expanding your authority beyond your product[25:21] Connecting your product to trending topics[26:34] Utilizing AI to brainstorm creative pitch ideas[27:34] Using DMs to boost email pitch response rates[28:39] Embracing consistency in pitching for success[30:14] Transforming a simple product into a media story[31:18] Recycling your best pitch for different seasons[32:23] Advocating yourself in a competitive PR landscape[33:14] Learn powerful pitching strategies from GloriaResources:Subscribe to Honest Ecommerce on YoutubeFollow Gloria Chou linkedin.com/in/gloriaychou/Award-winning PR coach to 10,000 small businesses learn.gloriachoupr.com/masterclassbygloria  If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this powerful episode, I join grief coach AmarAtma to explore how grief transforms our approach to business and life. We'll share raw, unexpected lessons about resilience, connection, and finding meaning through healing. Our conversation goes beyond survival to reveal how grief can be a profound teacher. If you've ever wondered how entrepreneurs navigate loss, this is for you.Effective Strategies for Managing Grief and Building Resilience in Business SuccessSee grief as a reminder of what you love and how you grow.Let your emotions breathe instead of trying to run away from them.Use tools like journaling, venting, or mindful movement to process feelings.Learn to pause, reflect, and adapt instead of always pushing forward.Regular body-and-mind care can boost your creativity and clarity.Celebrate your wins, no matter how small, and let them fuel your future.Grief might feel like the uninvited guest, but it's actually here to help you grow, adapt, and thrive. By leaning into it, you can build a business that's not just successful but deeply aligned with who you are—and that's the kind of magic you can't fake!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow AmarAtma Singh on: Website :https://amaratmacoaching.comInstagram: https://www.instagram.com/amaratmacoaching 

Wanna get your small business featured in magazines, podcasts and mainstream media? This is how to do it... In this episode, Gloria Chou breaks down the myths around PR and shows how even new, unknown founders can secure top-tier media coverage in outlets like The New York Times and Wall Street Journal. After having journalists slam the phone on her dozens of times, Gloria started to uncover patterns in her pitches that made journalists actually hear her out. She took her experience and created a signature framework (the "CPR Method") which helps her clients craft pitches that resonate with journalists. Today we chat about...Defining PR: Earned media that builds trust and organic visibility— AKA journalists talking about you, rather than you talking about yourself.CPR Pitching Framework: Start with what's relevant (seasonality or trending topics), deliver a strong point of view, then briefly share your credibility.Position for Journalists, Not Customers: Focus on the story or insight that appeals to an outlet's audience.Seasonal Angles & Contrarian Takes: Use data, newsjacking, or timely themes to stand out and get those “yes” responses.Watch Gloria's free PR masterclass at www.gloriachoupr.com/masterclass to see exactly how her CPR method can help your business get more exposure. Connect with Gloria on Instagram @gloriachoupr ✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Tap here to try Later.com (Jenna's favourite social media scheduling software) https://later.grsm.io/egd652z1q1fk Music by Jordan Wood Hosted by Jenna Warriner, Creator of Magic Marketing Machine

Want to boost your sales this holiday season? For that and more, follow us here and subscribe to our YouTube channel! In this episode of Built Online, we talked with PR expert Gloria Chou about the world of public relations and how small businesses can leverage it to gain visibility and credibility, especially during holiday season. Gloria shared her unique journey from being a U.S. diplomat to becoming a disruptor in the PR industry, emphasizing that PR is not just for big brands but is accessible to everyone!------------GLORIA CHOU:YouTube: https://www.youtube.com/@smallbusinessprInstagram: https://instagram.com/gloriachouprWebsite: http://prstarterpack.com/Webinar: https://www.gloriachoupr.com/LinkedIn: https://www.linkedin.com/in/gloriaychouMasterclass: https://gloriachoupr.com/masterclassSmall Business PR Podcast: https://podcasts.apple.com/us/podcast/small-business-pr/id1588143586------------BUILT ONLINE:YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSxSpotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwPApple Podcast: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024------------ABOUT EVERBEE:Website: https://everbee.io/YouTube: https://www.youtube.com/@helloeverbeeBlog: https://everbee.io/etsy-seller-blog/TikTok: https://www.tiktok.com/@everbee.io?lang=enInstagram: https://www.instagram.com/everbee.io/Facebook Community: https://www.facebook.com/groups/416630082921388

Thinking about planning your year and analyzing your business so you can set yourself up for success for the next year? A to-do list is not a plan, so today my guest will show you exactly how to start and make an annual plan that actually sticks and works!Easy Tips for Crafting an Annual Plan That Boosts Your Business SuccessPrioritize PR, SEO, email marketing, and social media to support your sales funnel.Begin with measurable goals like revenue growth or audience expansion.Use data to assess successes, failures, and guide future efforts.Limit your focus to 1-3 impactful strategies aligned with your goals.Align initiatives with lead generation, nurturing, conversion, delivery, or retention.Focus on scaling core offerings to build a strong, sustainable foundation.Planning ahead doesn't have to be overwhelming—just keep it simple and focused. Whether you're aiming for more revenue, better leads, or streamlined products, clear goals and sticking to what works can drive big growth. Simplicity scales, so focus on what truly matters and treat your business like a system that thrives with the right care and tools!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Frenchie Ferenczi on: Website: https://www.frenchieferenczi.comInstagram: https://www.instagram.com/frenchie.ferenczi/Stay Close to the Money guide: https://join.frenchieferenczi.com/money/

Well, this one is another Juicy Nugget FEST! Hayley Brucker and The News calls in from the Tack Room, during a frozen tundra in North Carolina! Summer joins late but she has her coffee! Gloria schools on the new way to do PR for small to big brands. Always Off Brand is Ecommerce Simplified, Learn & Laugh!  Guest: Gloria Chou  Linkedin: https://www.linkedin.com/in/gloriaychou/ Website: https://www.gloriachoupr.com/ PODCAST - Small Business PR - https://www.gloriachoupr.com/podcast   Master Class Link: https://learn.gloriachoupr.com/masterclassbygloria QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Send us a text to get more PR resources for your product biz!Tired of the endless "buy now or die" countdowns? The fake scarcity? Those "secret" masterminds that cost more than a car?

In this episode of Talk Commerce, Gloria Chou, founder of Gloria Chou PR, shares her insights on how small business owners can effectively navigate the world of public relations without the need for expensive agencies. She emphasizes the importance of organic PR, the power of media coverage, and how to craft compelling pitches that resonate with journalists. Gloria introduces her CPR pitching method, which focuses on credibility, point of view, and relevance, and discusses strategies for leveraging media features to enhance SEO and build authority. The conversation also covers the significance of understanding journalists' needs, the art of follow-up, and the importance of humanizing pitches in an increasingly automated world. Gloria encourages listeners to reclaim their power in PR and provides resources for further learning.TakeawaysPR is accessible to everyone, not just big brands.Organic PR can provide more value than paid ads.Understanding what journalists want is key to successful pitching.The CPR method (Credibility, Point of view, Relevance) is essential for effective pitches.Subject lines should be compelling and relevant to the journalist's audience.Follow up strategically with journalists after sending pitches.Personalization in pitches increases the chances of getting noticed.Leverage media features across multiple platforms for maximum impact.Awards should be framed in the context of solving problems for the audience.You are your business's best advocate in the PR landscape.Sound Bites"PR is the ultimate SEO tool.""PR is about writing a good pitch.""AI cannot replace the human touch in PR."Chapters00:00Introduction to PR Coaching and Its Importance03:58Demystifying Organic PR for Small Businesses06:44The Power of PR vs. Social Media10:07Crafting Effective PR Pitches12:41The CPR Pitching Method Explained15:43Optimizing Subject Lines for Journalist Engagement18:38Building Relationships with Journalists21:43Creating a Media List and Finding the Right Journalists24:31Humanizing Your Pitch in a Digital Age27:32Leveraging Media Features for Business Growth30:24Final Thoughts on PR Strategy and AccessibilityLinks:www.gloriachoupr.com/masterclasswww.gloriachoupr.com/podcastwww.prstarterpack.com

Send us a text to get more PR resources for your product biz!End of year and beginning of year are GREAT times to get featured using trends, yearly recaps, predictions and more--journalists and media outlets LOVE these stories and I'm sharing with you how you can leverage these methods to get your product featured with zero PR experience!Here's What We Cover In the Episode and More:Analysis of how businesses can seamlessly transition their messaging between Q4 reflections and Q1 aspirations.Specific examples of pitches, such as industry recaps or forecasting trends for the upcoming year.A closer look at holiday guides, gratitude campaigns, and using local community angles for PR.Detailed ideas for capitalizing on New Year trends, Valentine's Day, and diversity-related holidays.Practical steps to reframe product offerings and make them timely for seasonal PR.How to use pitching calendars and frameworks effectively for sustained media coverage. Strategies to connect personal mission with PR storytelling for authentic and compelling pitches. Want to shine in Q4 or Q1? Stop pitching like a late-night infomercial and start thinking like the life of the party—relevant, engaging, and impossible to ignore. Journalists don't want your sales pitch; they want a story, a trend, or a solution that fits the season like a cozy holiday sweater. So ditch the fluff, add a sprinkle of humor, and make your angle so irresistible that editors can't help but RSVP ‘Yes' to your pitch!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Send us a text to get more PR resources for your product biz!The holidays are a great time to make extra sales and you'll hear 5 PROVEN ways you can increase revenue without ads or social media with simple actionable steps you can take today!Here's What We Cover In the Episode and More:Definition and importance of AOV (Average Order Value) in increasing sales Avoid underpricing and set proper markupsUpselling complementary itemsBundling best-sellers Offering customization options Free shipping thresholdsGift-with-purchase offersTiered discounts (Buy More, Save More)Manual text outreach to thank and upsellAttract quality buyers without over-discountingTracy's podcasts and book for more strategies This holiday season, don't just sell—strategize! Tracy Matthews reveals five genius revenue-boosting hacks: upsell like a pro, bundle for irresistible deals, and sprinkle in some personalized magic. Ditch discounts and focus on perceived value to attract premium buyers who love what you offer. Remember, a little creativity and human touch go a long way to turning shoppers into loyal fans!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Visit Tracy Matthews' social media pages:Website: https://tracymatthews.com/ Instagram: https://www.instagram.com/tracymatthewsny/?hl=en and https://www.instagram.com/flourish_thrive/reel/DCCxRfKhaTg/comment-secret-to-get-access-to-our-sales-on-repeat-private-podcast-which-launch/ LinkedIn: linkedin.com/in/tracymatthewsofficial Book: https://desiredbrandeffect.com/ Pod

#51: On today's episode of The WorkPlay Podcast, we chat with Gloria Chou! Gloria is a small business PR coach who helps women product owners gain organic visibility in major media outlets. In this episode, Gloria shares her unconventional journey from being a U.S. diplomat to becoming a small business PR coach, highlighting the importance of self-advocacy in public relations, the simplicity of effective pitching, and how entrepreneurs can leverage media exposure to enhance their visibility and credibility.Key Takeaways from the Episode: The CPR Pitching Method: Understand the CPR (Credibility, Point of View, Relevance) pitching method, designed to craft effective pitches that capture journalists' attention and boost feature chances.The Importance of Self-Advocacy in PR: Gloria emphasizes the importance of self-advocacy in the PR space. She discusses how many people feel unqualified to promote themselves and how overcoming this mindset is crucial for gaining visibility.Building Relationships with Journalists: Gloria shares the significance of establishing relationships with journalists and pitching directly to them.DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. This episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST

This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists.(00:00) - How to Get Your Brand in Top Media Without PR Agencies → Gloria Chou (02:29) - Gloria Chou's Journey into PR (04:47) - The Art of Cold Pitching (06:55) - Understanding Journalists' Needs (13:06) - Crafting the Perfect Pitch (17:47) - Pitching to Different Types of Publications (22:08) - Setting Up Your PR Foundation (22:40) - The Value of PR for Founders (23:29) - Effective Time Management for PR (24:25) - Identifying the Right Journalists (26:31) - Building and Maintaining Relationships with Journalists (29:21) - Delegating PR Tasks (32:54) - Leveraging Trends and Media Types (37:36) - Final Thoughts and Resources Resources mentioned: Masterclass: www.gloriachoupr.com/masterclassFreebie: www.gloriachoupr.com/giftguideProgram: www.getfeaturedaccelerator.comCreators & Guests Kunle Campbell - Host Gloria Chou - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

Send us a text to get more PR resources for your product biz!From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know to get PR success for your business!Here's What We Cover In the Episode and More:Sharing your story with the press positions you as an innovator and an industry leader.Media exposure can deter competitors by showcasing your expertise.Journalists value fresh perspectives and bold opinions over unanimous agreement.Confidence in your viewpoint is essential to being seen as a credible expert.You don't need flawless logistics or operations to pitch your story.Public relations is an accessible way to grow your business without relying on ads or agencies.Sharing your story can unlock credibility, opportunities, and a stronger market presence.Getting your story out there doesn't have to be perfect—it's about taking that bold step forward and pressing send. Remember, the magic happens when you stop waiting for the perfect moment and start claiming your space as a trailblazer. Whether your logistics are still evolving or you're just beginning to shape your audience, embracing your voice and owning your expertise is what sets you apart.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

I see my clients constantly needing help to get the word out about their businesses to get more sales. Today's guest will help us in the critical area of public relations, which comes down to how we are seen in the media. Join us to learn more!Gloria Chou is an award-winning PR strategist who wants to help you, your products, and your services be seen in the media. Gloria hosts the top-rated Small Business PR Podcast and is known for her untraditional, yet proven, approach to PR, making visibility and media access within reach for anyone. She likes to help BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following Her strategies have earned small businesses in nearly every industry and niche over a billion organic views and features in outlets like The NY Times, Oprah's Favorite Things, Vogue, and Forbes–all without a “pay to play” component. This former US diplomat-turned-small business advocate has been on over 100 podcasts and was named Pitchwriting Expert of the Year in 2021 as part of The Influential Businesswoman Awards and a Forbes' Next 1000 Honoree. In this episode, you'll learn what PR is, how to pitch yourself, and how to get organic PR. We also discuss pivoting your business and working while “life is life-ing,” along with the role of intuition in business and how to honor and create spaciousness. Show Highlights:Understanding PR as sacred workGloria's PR work (organic and earned) vs. traditional PRWhy Gloria is a unicorn in the PR world as a disruptor with unconventional methodsTips for making a successful pitch to journalistsThe elements of a pitch that gets a response: (CPR) Credibility, Point of View, and RelevanceGloria's path to a PR career after feeling stuck in government bureaucracyGloria's birth chart that shows highlights of being a communicator, disruptor, and entrepreneurPaula's advice to Gloria, based on her chart and what's coming nextMaking a pivot in business and what Gloria's experience showsBuilding a business from a place of serving vs. a “more, more, more!” motivationCreating spaciousness for new opportunitiesFeeling comfortable and confident in making pitches (It all comes down to mindset!)The role of intuition and movement in Gloria's businessRunning a business when “life is life-ing”Tips to pitch yourself and be visibleHear Gloria's answers to rapid-fire questions about helpful advice, her morning routine, and what she's reading and recommending. Resources:Get 1:1 astrological support to align with your purpose, assess compatibility, and find auspicious timing for launches and sales in a day-long. Can potentially be in person. Only 5 spots are available in the fall. More info here.Get your free Heal Your Money Karma checklist & training here.Get the 2025 Astrology Guidebook and receive all my hand-picked lay-low and auspicious days for the year, plus major transits and auspicious dates from the Indian calendar that you can drop right into your Google calendar. We have added exciting, new features in the latest version of the Guidebook! 100% of the profits go to a school for underprivileged kids in Varanasi.Sign the 2K for Change Pledge, committing as a spirit-led entrepreneur to give $2000 to causes in 2024 in...

Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage. In this episode, you'll learn: • [2:15] Why your Instagram following doesn't matter (and what editors really care about) • [5:30] The exact formula for writing pitches that get opened and read • [12:45] How to find editors' contact information for free • [18:20] The right way to follow up without being annoying • [25:40] Understanding affiliate links and modern PR opportunities   Resources Mentioned: • Google News Alerts - google.com/alerts • Help a Reporter Out (HARO) - helpareporter.com • Mail Track for Gmail - mailtrack.io • Follow #journorequest on X (Twitter) and LinkedIn • Sub Stack Newsletter Writers:   - Trae Bodge - traebodge.substack.com   - Aly Walansky - alywalansky.substack.com   Sponsored By: Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC   Connect with Gloria: Website: gloriachoupr.com Instagram: @gloriachoupr Free PR Masterclass: gloriachoupr.com/masterclass   Connect with Tracy: Instagram: @tracymatthewsny Facebook: @FlourishThriveAcademy TikTok: @flourish_thrive Buy The Desired Brand Effect: desiredbrandeffect.com   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews  

Send us a textThe power of the CPR pitching method, and her philosophy of generosity in business. We dug deep into the evolving landscape of PR and discussed how small businesses can break into big media without hefty budgets. In this episode, Jordan West with Gloria Chou, a small business PR coach who is redefining how brands approach public relations. They dive into the world of social commerce, touching on Jordan's successful agency work with billion-dollar brands on platforms like TikTok, and explore Gloria's unique approach to PR for small businesses. Gloria shares her non-traditional PR methods, the significance of building strong relationships with journalists, and the power of a well-crafted pitch.Listen and learn in this episode!Key takeaways from this episode:Diversify Perspectives: Highlighting the need for more female entrepreneurs in the ecommerce space to balance the male-dominated industry.Personal Branding: Emphasizes the lasting impact of personal branding, advising founders to utilize PR to craft effective pitches and build recognition.Accessible PR for Small Businesses: Gloria proposes non-traditional PR methods to make it accessible for small businesses, focusing on strategies that don't require large budgets.Effective Pitching: The CPR method (Credibility, Point of View, Relevance) is recommended for enhancing media outreach success. Include purchase details and affiliate links in pitches.Building Journalist Relations: Stresses long-term relationship building with journalists, who seek more diverse products than large brands alone.PR vs. Other Marketing: PR is seen as impactful, particularly for SEO and credibility. Direct engagement with journalists is vital.Outreach Strategy: A well-crafted pitch is key, aiming for 50 outreach attempts with some degree of personalization. Tools like HARO can aid in finding journalists.Generosity in Business: Shifting from a scarcity mindset to generous giving has a positive impact on client relationships and retention.Digital Tools and Inspiration: Leveraging tools like ChatGPT can aid in marketing efforts, with strategic inspirations from readings.Today's Guest: Gloria Chou, a small business PR coach who emphasizes non-traditional PR methods. Gloria is well connected in the ecommerce industry, particularly with successful female entrepreneurs, including many women of color. Her expertise lies in providing actionable PR strategies for small businesses that typically view traditional PR as inaccessible or a scam. Recommended Tools/Apps:Chatgpt: https://openai.com/index/chatgpt/ Claude.ai: https://claude.ai/login?returnTo=%2F%3F Recommended Audiobooks/Playbooks:10x is Easier than 2x: https://10xeasierbook.com/ Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a text to get more PR resources for your product biz!Get insider tips on getting your products into major wholesale marketplaces like Faire! Learn how to make your listings stand out, draw in buyers, and use seasonal trends to drive sales. If you're a small business aiming to grow in wholesale, this episode is packed with strategies you won't want to miss!Here's What We Cover In the Episode and More:Strategies for small businesses to succeed on Faire.Key insights from retail expert Moni Ainslie.Tactics to reach retailers without trade shows. Cost-effective approaches to Faire fees. Signs your business is ready for wholesale. Best practices for product listing optimization.Using PR and reviews to build credibility.Proven pricing strategies for wholesale success. Tips for nurturing retailer relationships.Expert advice for scaling in the wholesale market.Want your products into top wholesalers like Faire? Expert Moni Ainslie says, start with retailer-friendly listings, not just a copy-paste of your Shopify. Think like a buyer—showcase irresistible packaging, top-notch photos, and seasonally relevant keywords. And above all, nurture those retailer relationships; they're your key to scaling without the costly trade shows. The path to wholesale success isn't magic—it's strategic preparation.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Visit Moni Ainslie's social media pages: Website: https://www.koopslieconsulting.com/LinkedIn: linkedin.com/in/monikakupczakainslie 

Send us a text to get more PR resources for your product biz!Ever wondered what a shopping editor looks for in products to feature in a story? This episode is a must listen if you want to get featured in top tier media so you can get in front of more customers this holiday season and get more sales.Here's What We Cover In the Episode and More:Effective strategies for small businesses to pitch products to editors.Role and responsibilities of a shopping editor in selecting products for features.Significance of high-quality product presentation and website design.Tips for crafting a compelling and unique pitch.Timing considerations for pitching, especially for seasonal gift guides.Follow-up etiquette and best practices after initial pitches.The value of offering product samples to enhance coverage chances.Building genuine relationships with editors and journalists for better outreach.Remember, successful pitching is all about relevance, a unique angle, and a touch of that genuine connection. Whether you're offering a thoughtfully crafted product or reaching out to editors who share your story, there are always ways to make an impact!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Visit Neha Tandon's social media page: Instagram: https://www.instagram.com/ohheyitsneh/

Having your Etsy products featured in Gift Guides can literally 3x your sales this holiday season! Did you know that journalists are literally searching for Etsy products to add to their lists? On this episode, learn how to get you products featured from award winning PR coach Gloria Chou. **“How to Sell Your Stuff on Etsy” is not affiliated with or endorsed by Etsy.com STUFF I MENTIONED: Submit your Etsy FAQs: https://lizziesmiley.surveysparrow.com/s/FAQ-episode-questions/tt-dEeCxhdfYaf3eqBYohD7fZ   FREEBIE FROM GLORIA: Get your products featured in top gift guides and roundups with these 10 proven methods: https://www.gloriachoupr.com/giftguide Free PR Masterclass: https://8qyy6ib1chj.krtra.com/t/3IQqaPwA8c9c   Follow Gloria: TikTok: @GloriaChouPR https://www.tiktok.com/@gloriachoupr Insta: @GloriaChouPR https://instagram.com/gloriachoupr?igshid=YmMyMTA2M2Y=   YouTube: https://www.linkedin.com/in/gloriaychou   CURRENT EVENTS:  ⭐Apply to be a Podcast Guest: https://bit.ly/48hFD8X Did you miss the Micro Niche Magic SEO Masterclass? Get the recording PLUS my Etsy SEO Workshop: ➡️ Micro-Niche Magic Masterclass: https://www.howtosellyourstuff.com/micro-niche-magic Save $50 with the code SAVE50   ➡️ Grab the A.I. Digital Product Workshop for Mockups: https://www.howtosellyourstuff.com/ai-workshop  Save $50 with the code YT50   ---------------------------------------------   ⭐Book a one-on-one Etsy coaching session with Lizzie: https://www.howtosellyourstuff.com/coaching Find me on Instagram and TikTok @HowtoSellYourStuff   FREE ETSY MASTERCLASS: https://www.howtosellyourstuff.com/masterclass FREE PDF DOWNLOAD: “4 Strategies I Used to Grow My Etsy Shop from $25 to $6000k/month”: https://www.howtosellyourstuff.com/site/4-strategies-opt-in   Grab my UPDATED Etsy Course for physical product sellers: “Listings that Sell 2.0” and learn how to skyrocket your Etsy business: https://www.howtosellyourstuff.com/etsy-listings-that-sell    ----- HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ HOW TO SELL YOUR STUFF INSTAGRAM: https://www.instagram.com/howtosellyourstuff/ HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/153          THIS EPISODE IS SPONSORED BY: ProfitTree ProfitTree is a service that will seamlessly integrate with your Etsy shop to give you Automated, Real-Time Profit Tracking For Your Store.   For the first time ever, you can now obtain meaningful actionable insights on core metrics of your Etsy shop. No more Excel sheets, V-lookups, or exporting reports! Y'all have been asking for this and Hannah and her team have overdelivered!   The integration will allow you to Easily Import and Track Your Business Expenses and Product Costs.   Right now when you sign up you can start with a 7 day free trial and make sure to use code TREE10 to save 10% on your membership.   Check it out: https://profittree.io?via=lizzie85   ⭐ ⭐CURRENT SPECIAL: ⭐ ⭐ Get LIFETIME ACCESS for just $67: https://lifetime.profittree.io/?via=lizzie87   AND   Paige Hulse Law and the Creative Law Shop Whether you're just getting started on Etsy or you've been selling for years but never quite got around to the legal setup, I want to make sure you know about Attorney Paige Hulse and her Creative Law Shop. If you need legal assistance for your Etsy shop, want to register a trademark, or are looking for help with forming a business—contact Paige at https://paigehulse.com/ AND If you're looking for a well-crafted legal document that is tailored to creative entrepreneurship, but don't want the cash outlay of hiring an attorney by the hour, you can get everything you need from an LLC operating agreement, multi-person LLC agreements for partnerships, special provisions for your Etsy Shop Policies, affiliate agreements, influencer contracts, photography releases, and so much more. There are over 80 contracts available plus free resources and educational tools waiting for you at https://www.shopcreativelaw.com/ Make sure you use the code smiley10 for 10% off of anything from the Creative Law Shop!   *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure

Send us a text to get more PR resources for your product biz!From helping thousands of small businesses owners and entrepreneurs cold pitch and land top tier media features without paying for agencies or an ad, I'm sharing my proven ingredients every pitch NEEDS TO HAVE for a media outlet, journalist, editor, podcast host to say YES to featuring you for free. This is a must listen episode for any business owner, CEO, or entrepreneur as it will help clarify your message and position you properly for big opportunities without pay to play!Here's What We Cover In the Episode and More:PR is about effective brand communication beyond features. Introduction to the CPR Method (Credibility, Point of view, Relevance). Importance of specificity and relevance in pitches. Practical example of specificity using the “onion layer” metaphor.Crafting concise, engaging subject lines. Relevance as a way to capture attention quickly.  Tips for targeting pitches with one strong angle.Encouragement to approach pitches as specific “puzzle pieces.” To land PR features, you need specificity and relevance—the dynamic duo that make pitches pop. Think of specificity as the hook that digs in deep, while relevance is the line that reels in interest. A pitch that's too general? It's like serving soup without salt—no one's biting. Nail these two, and you'll have editors saying, “Tell me more!” Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Send us a text to get more PR resources for your product biz!Want to know how gift guide and product round ups are made? Today I'm speaking with shopping expert and budget gift guide writer Trae Bodge who shares ALL the details, ins and outs of gift guide and product round ups and the who, what, when, where, of getting featured!Here's What We Cover In the Episode and More:Trae Bodge's background and expertise How to create effective gift guides Tips for pitching products to writers Importance of product samples and packaging Affiliate links and discount strategies  Building relationships with lifestyle writersOptimizing PR efforts for holiday seasons Getting into holiday gift guides isn't about shouting louder; it's about standing out smarter. Nail your pitch with concise, to-the-point emails that highlight what makes your product irresistible. Show up with eye-catching packaging and a story that wows, not overwhelms. Remember, it's not about  selling to everyone, it's about being unforgettable to the right people.Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow Trae Bodge on: Instagram: https://www.instagram.com/truetrae/?hl=enSubstack: https://traebodge.substack.com/p/welcome-to-my-substack-september Twitter: https://x.com/truetrae YouTube: https://www.youtube.com/channel/UCS7NmNEmi1Qs1IhtxOf7xAwTikTok: https://www.tiktok.com/@tipswithtrae Visit her website: https://truetrae.com/   

“PR is the highest leverage activity, and we're not taught that because it's easier to just create a reel and hope it goes viral.”In this episode of The Unofficial Shopify Podcast, we meet Gloria Chou, a PR coach on a mission to break down the barriers of traditional media. Gloria didn't take the expected path into public relations—she reinvented it. She shares how she went from diplomat to helping small businesses earn coveted media spots in outlets like Forbes and The New York Times, using her unique CPR method for pitching. We explore the quiet power of PR, how to land a spot in a holiday gift guide, and why PR might just be the secret weapon for Shopify entrepreneurs looking to grow.LinksGloria Chou: GloriaChouPR.comCPR Method Masterclass: GloriaChouPR.com/masterclassInstagram: @GloriaChouPRHelp a Reporter Out (HARO): helpareporter.comSkimlinks: skimlinks.comTactical Baby Gear: tacticalbabygear.comBuzzFeed: buzzfeed.comForbes: forbes.comOprah's Favorite Things: oprah.comRefinery29: refinery29.comPopSugar: popsugar.comWirecutter: thewirecutter.comThe New York Times: nytimes.comSponsorsZipifyCleverificOmnisendNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Send us a text to get more PR resources for your product biz!Send us a text to get more PR resources for your product biz!Want to know the worst pitches I get as a top 1% podcast host of people wanting to come onto my show? I am reading ACTUAL, REAL pitches I get everyday to help you avoid the common mistakes when pitching podcasts! If you want to get onto more podcasts, join our PR program for a proven, winning PR system that positions you as the industry authority so you can get more sales, SEO, and credibility!Here's What We Cover In the Episode and More:Reads actual poorly written podcast pitches receivedCommon mistakes found in these pitches The importance of personal relevance and not delegating pitches to agencies Need for specificity and relevance in pitches How to focus pitches on the podcast's audience, not just self-promotion Suggestions on how to improve podcast pitching strategiesThe worst podcast pitches aren't just bad—they're like a one-sided date where all you do is brag, ignore the other person's interests, and then wonder why you got ghosted. If you can't take five minutes to personalize your pitch, why should I spend 50 interviewing you? Remember, if your pitch looks like a copy-paste, it'll land in the recycle bin faster than a bad subject line. Specificity wins hearts (and bookings), while generic fluff gets you a one-way ticket to “delete.” Be relevant, be real or be forgotten!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941