Podcast appearances and mentions of phil mershon

What if your next event didn't just inform—it transformed? In this episode of The Story Engine Podcast, I'm joined by Phil Mershon, the creative force behind Social Media Marketing World, one of the largest and most iconic marketing events on the planet. Phil shares his hard-earned secrets to crafting truly unforgettable experiences—ones that people not only love attending but feel deeply connected to. We explore the elements that make great events magnetic and how you can take those same ingredients and infuse them into your brand, business, or team culture. Whether you're hosting a retreat, planning a team offsite, or looking to deepen community in your business, this episode will show you how to turn a gathering into a movement. On This Episode [00:02:18] — The origin story of Social Media Marketing World [00:05:55] — What makes an event truly unforgettable (hint: it's not just great speakers) [00:10:44] — The "secret sauce" behind memorable experiences [00:14:15] — How to make attendees feel seen, valued, and excited to return [00:18:37] — Mistakes people make when planning high-impact events [00:22:04] — How to design events that feel like an extension of your brand's mission [00:26:11] — Infusing storytelling and sensory elements into your live experiences [00:31:30] — How leaders can bring event thinking into their everyday business culture [00:35:20] — Why inclusion and belonging are essential to experience design [00:39:10] — Phil's advice for entrepreneurs planning their first in-person gathering

On today's REAL Personal Branding podcast, Lauren interviews Phil Mershon, the CEO of Unforgettable Experiences and the Director of Experience at Social Media Examiner, on this episode of the REAL Personal Branding podcast. Phil is an expert in creating memorable events and experiences, having accumulated over 30,000 hours of experience in event planning. He shares his journey from leading a service with his siblings and stuffed animals as a child to becoming a renowned event planner, consultant, and author. Phil discusses his book “Unforgettable: The Art and Science of Creating Memorable Experiences” and the analogy of baking bread to explain the core elements of event planning, such as content, communication, and venue. He provides strategies for attracting the right audience, creating opportunities for connection, and delivering exceptional customer service. Phil also shares examples of innovative and memorable event elements, including incorporating unexpected performances and providing essential items for attendees. Throughout the conversation, Phil emphasizes understanding the audience's needs and creating a personalized, unforgettable experience, regardless of the event's size. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Phil Mershon here: https://www.linkedin.com/in/philmershon https://www.facebook.com/phil.mershon http://philmershon.com/bonus https://www.amazon.com/Unforgettable-Science-Creating-Memorable-Experiences/dp/1636981011

In today's episode, we continue our Phil Merson inspired, Wine is Like Music series. Maybe our most challenging, this episode is with drummer, Kevin Olsonberg who is with Odom Corporation, one of the area's largest wine distributor. This is a fun one for sure even with the background noise that comes from a bar! #HappyFriday! #ItsWineTime! #Cheersing #PleasingAstringency #MoreBass #GiveMeMyTotsWines this episode:2019 Sauvion Sancerre ($43 at Pilgrim's Market)2020 Termes España ($41 at Pilgrim's Market)2021 Olianas Cannonau ($22 at Pilgrim's Market)A HUGE thanks to our sponsors: Terraza Waterfront Grill, Naked Wines and J. Bookwalter Wines!Terraza Waterfront Grill is serving up global-inspired dishes in a vibrant atmosphere. With a focus on fresh ingredients and unmatched culinary excellence, Terraza offers something for every taste. Come experience exceptional food, cozy ambiance and top-notch service at this stunning waterfront grill. Visit https://terrazacda.com/ for more information or call 208-758-0111.Naked Wines: Straight from the winemaker right to your door, premium wine without the premium pricing is what Naked Wines is all about. Save big on wines from the world's best winemakers! Visit https://us.nakedwines.com/winetimefridays to get $100 off your first 6 pack case. With Naked Wines, discovering new wines is truly risk-free!J. Bookwalter: Celebrating their 40th year of producing award-winning wines crafted from the finest Columbia Valley vineyards, J. Bookwalter wines bring excellence and quality to every glass. Visit https://www.bookwalterwines.com for more information or simply call or 509-627-5000.And of course, a HUGE thank you to Tod Hornby who wrote and recorded our official Wine Time Fridays theme music. Please visit https://todhornby.com to see what Tod is up to!The Elsom Cellars Wine Words of the Week - Timbre In Music: In music, timbre (pronounced "tam-ber") refers to the unique tone color or "voice" of a musical instrument or sound, including drums. In Wine: When describing wine, timbre refers to the unique tone or "voice" of a wine. It's a poetic way to capture the distinctive character or personality of a wine.At Elsom Cellars, goood times are meant to be shared and so are great wines! Since 2006, Elsom Cellars has been producing brilliant Washington wines. For more information about Elsom Wines, please visit http://www.elsomcellars.com Some wines we've enjoyed this week: Castelli del Grevepesa Clemente VII Rosso di Toscana, Tenimenti d'Alessandro Vioginer, Waterbrook Chardonnay, Krutz Chardonnay and Artesa Cabernet Sauvignon.Mentions: Moose Lounge North, Phil Mershon, Tod Hornby, Barry Aiken, Chris Cochran, Theresa Edwards Band, DeLille Cellars, Le Dessein (formally Métier), Sara Lane, John Cleese, Robert Mondavi, Rodney Strong, Michel Rolland, Vicino Pizza Neapolitan Style Pizzeria, Naomi Boutz, Elvin Jones, Daniel Glass, John Bonham, Phil Collins, Bonnie Raitt and John Freeman.Please find us on Facebook (https://www.facebook.com/WineTimeFridays), Twitter (@VintageTweets), Instagram (@WineTimeFridays) on our YouTube Channel, https://www.youtube.com/@winetimefridays and on Threads, which is @winetimefridays. You can also “Follow” Phil on Vivino. His profile name is Phil Anderson and will probably “Follow” you back! © 2025 Wine Time Fridays - All Rights Reserved

Send us a textCrafting unforgettable events isn't just about logistics—it's about creating an experience that leaves an impact. In this episode, I sit down with Phil Mershon, a seasoned event strategist who has designed hundreds of customized events and is passionate about creating memorable moments that resonate. Phil shares his leadership journey, starting as a reluctant speaker to becoming an influential event strategist and author of “Unforgettable.” Together, we dive into the art and science of event design, using Phil's unique analogy of bread-making to explain the essential ingredients for event success.Phil offers invaluable insights into building the right event team, managing crises with composure, and fostering meaningful connections that make events truly memorable. Discover Phil's strategies for purposeful networking, handling unexpected challenges with the “duck principle,” and why event success depends not just on content but on the connections attendees build. If you're ready to create events that leave lasting impressions, this episode is a must-listen. Phil also shares his personal growth practices and top leadership books that fuel his journey.Connect with Phil Mershon: Phil Mershon's expertise in creating unforgettable events is truly invaluable. Connect with him on LinkedIn or visit his website to explore insights and resources that can help you transform your next event into a memorable experience. Books Mentioned:Who Not How by Benjamin Hardy and Dan Sullivan Join the New Catalytic Leadership CommunityCheck out our new online membership site, with new resources by Dr. William Attaway and his team added weekly: https://checkout.catalyticleadership.net/Support the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

In this episode of the Always With Me podcast we are joined by Phil Mershon, founder/CEO of Unforgettable Experiences and the director of experience for Social Media Examiner for a for a raw conversation discussing the transformative power of gratitude, faith, and finding peace in the midst of life's challenges. Phil shares personal stories of resilience, the importance of prayer, seeking support, and connecting with nature as ways to navigate difficult times. The episode is filled with insights on practicing gratitude, shifting mindsets, and embracing moments of connection and reflection. Tune in for a soulful journey of introspection and inspiration. You can connect with Phil here: Website: www.philmershon.com Facebook: https://www.facebook.com/phil.mershon LinkedIn: https://www.linkedin.com/in/philmershon/ Twitter: https://twitter.com/phil_mershon/ Instagram: https://instagram.com/phil_mershon/ You can connect with Fiona @thehappihunter on all the social platforms or at https://www.thehappinesshunter.com

Send us a Text Message.In this week's episode of the Social Media Takeaway, I'm thrilled to be joined by Phil Mershon, the founder of Unforgettable Experiences and the Director of Experience at Social Media Examiner. In this episode, Phil and I explore the art and science behind creating memorable events. From his unexpected career path to innovative approaches for captivating attendees, Phil reveals how to transform any event into a memorable experience. Whether you're an event planner, marketer, or simply interested in the power of impactful gatherings, this conversation is packed with insights and actionable tips that will inspire you to think differently about your next event. More about Phil: WebsiteFacebookLinkedInInstagramX (Twitter)Download Phil's free bonus chapter here! If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloAnd please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook GroupCheck out my 2024 Social Media Content Planner & Guide on Amazon (Amazon UK) (Amazon USA)

Being present with people, "I think it's the way that humans are designed to work together."  -- Phil Mershon Phil is back on the ictpodcast.com because Experience is a BIG subject.   Every day is full of experiences.  How are we setting ourselves apart and creating and undeniable experience?

Discover the unexpected magic behind creating unforgettable event experiences. Join me and Phil Mershon as we unravel the secrets of community building, sensory experiences, and event planning strategies. Get ready to be mind-blown by the insights shared and the emotional journey that awaits. Are you prepared to dive deep into the world of event experiences and craft your own unforgettable moments? Stay tuned for an exclusive signature sign off that will leave you in awe. Let's embark on this extraordinary journey together.In this episode, you will be able to:·Mastering event planning strategies for success will set your events apart from the rest.·Discover the power of building community before and after events to enhance the overall experience.·Uncover the importance of prioritizing customer experience in events for lasting impact.·Immerse your guests in creative sensory experiences that elevate your event to new heights.·Implement strategies for creating unforgettable event experiences that leave a lasting impression.The key moments in this episode are:00:00:00 - Introduction and Background 00:03:12 - Connecting through Clubhouse 00:09:58 - The Customer Journey and Experience 00:11:56 - Anticipating Attendee Needs 00:13:27 - Making Attendees Feel Comfortable 00:13:41 - Creating an Unforgettable Event Experience 00:15:05 - The Three M's Framework 00:17:14 - Multi-Sensory Experiences 00:22:21 - Strategic Event Planning 00:26:48 - Orchestration of Experience 00:27:34 - The Power of In-Person Connections 00:28:29 - Building Community in a Digital World 00:29:20 - The Art and Science of Event Planning 00:30:38 - Building Community Online 00:32:55 - Creating Unforgettable ExperiencesVisit Phil Mershon's social media pages:Website: www.philmershon.comFacebook: https://www.facebook.com/phil.mershonLinkedIn: https://www.linkedin.com/in/philmershon/Twitter: https://twitter.com/phil_mershon/Instagram: https://instagram.com/phil_mershon/ Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Conference #EventPlanning #SensoryExperiences #CommunityBuilding #UnforgettableEvents #CustomerEngagement Hosted on Acast. See acast.com/privacy for more information.

Social Media Marketing World is an incredibly unique experience.  When creating an event, it's important to make it memorable for the attendees. In today's episode, I'm joined by Phil Mershon, Director of Experience for Social Media and Social Media Marketing World as he shares some top things to make an event an unforgettable experience.

The conversation with Phil delves into the transformation from traditional event planning to experience planning, stressing the importance of personalization, engagement, and giving space for the unexpected. Phil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit.  He is an author of Unforgettable: The Art and Science of Creating Memorable Experiences  Throughout his 30+ year career, Phil has been creating memorable experiences for businesses like Koch Industries, non-profits, schools, and churches. Connect with Phil on Linkedin https://www.linkedin.com/in/philmershon/ Phil's  Book on Amazon https://www.amazon.in/Unforgettable-Science-Creating-Memorable-Experiences/dp/1636981011 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra.  Jasravee has over 24 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Phil Mershon 02:04 Crafting Unforgettable Moments - Standing Out in a World of Distractions 05:06 Disney Theme Parks - Peak Experiences & Moments 10:09 Customer Journey - Peak & Valley Experience 14:58  DRIED Overcoming 5 Negative Forces for Transformative Events 24:18 Personalization of Event or Experience 27:25 Intentional Design: Crafting Meaningful Experiences 35:25 Embracing Transcendent Moments  41:44 Making Virtual Experiences & Community Building Memorable  47:30 Rapid Fire - Personally Speaking with Phil Mershon 49:25 Talent Show 50:32 Connect with Phil Mershon Creating memorable experiences is both an art and a science. It requires a delicate balance of creativity, strategic planning, and understanding human psychology. W'll explore the insights shared in a thought-provoking conversation about the intricacies of crafting unforgettable moments. Standing Out in a World of Distractions In today's fast-paced world, attention is a scarce commodity, with countless stimuli vying for our focus.Standing out amidst this noise requires more than just grabbing attention; it demands creating meaningful connections that resonate emotionally and personally. Memories, unlike fleeting moments, endure because of their emotional and sensory depth, emphasizing the importance of personalization and authenticity over mere branding. Peak Experiences: Lessons from Disney Disney's strategic approach to creating peak moments illustrates the power of anticipation and immersion in enhancing experiences.Peak experiences, carefully crafted and strategically placed, have the potential to elevate an event from ordinary to extraordinary, leaving a lasting impression on attendees. However, the failure to deliver on promised peak moments can lead to disappointment, underscoring the importance of managing expectations and consistency. Transformative Event Design: Overcoming Negative Forces Designing experiences goes beyond logistical planning; it involves understanding and mitigating negative forces that detract from engagement. Isolation, exhaustion, and distraction pose significant challenges to fostering meaningful connections and participation. By prioritizing engagement, personalization, and multisensory stimulation, event planners can create environments conducive to memory-making. Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithWebsite : https://jasravee.com/ #eventmarketing #experientialmarketing #eventdesign #customerjourneymapping #virtualevent #communityengagement #disneyexperience #intentionaldesign #venueselection #communitybuilding #speakerselection #eventplanning

"If you haven't walked away different then why did you go?" -Phil Mershon Director of Experience When you have a "culture of service" you are focussed on creating the best experience for your Guest (customer, employee, client, patient..)  And Phil Mershon is leading in creating transformational experiences. I think we need to think of the daily work more as an experience that we are creating.  Entrepreneurs, Corporate Executives, Leaders-- we are all trying to convey a message and doing that by creating a great experience is a way to deliver Value.  Phil writes in his book Unforgettable about this opportunity.  We can all deliver better for customers/clients/employees if we concentrate on a quality and memorable experience. 

Phil Mershon discusses dynamic events and conferences, as well as his book, "Unforgettable: The Art and Science of Creating Memorable Experiences."

In this episode, Shelley and Phil, as well as you the listener, are treated to a true music creator, inspired by each wine we're tasting through. Continuing the idea that Phil Mershon shared with us, in this episode, we explore the intersection of wine and music as Barry Aiken lays down a symphony of sound based on what he's tasting. Barry is no one trick pony. He can play it all! In this episode, we talk music, jazz, blues and of course, wine. He even knocks out a deep cut Billy Joel tune, out of the blue! Grab one of these wines or your own, sit back and enjoy this one. #HappyFriday! #ItsWineTIme! #Cheersing #WineIsLikeMusic #EasterEgg Check out the Barry Aiken YouTube channel by visiting  https://www.youtube.com/channel/UCuFJ4GHrysDJ2pBWLPlRSQAWines this episode:2022 Rivaura Rosé ($19 at the winery)

In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Mershon. Phil Mershon is the director of experience for Social Media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. Phil introduces the concept of the three M's—Memorable, Meaningful, and Momentous—as the foundation for crafting unforgettable experiences. He breaks down how events need to stand out, provide personal value, and create significant moments to become truly unforgettable.   Key Takeaways: Phil Mershon emphasizes the importance of understanding the customer journey, surprising and delighting attendees with unexpected elements, and transforming event audiences into a supportive community. Phil shares insights on measuring success through post-event surveys and a 30-day engagement plan, ensuring that the impact of the event extends well beyond its conclusion. Whether you're an event planner or looking to enhance your understanding of crafting exceptional experiences, Phil's expertise provides actionable strategies for hosting events that leave a lasting and meaningful impression.   Questions I ask Phil Mershon: [00:57] What makes an event unforgettable? [02:50] Describe the 3 M method? [05:22] How can you utilize social media marketing to convey the purpose of an event? [07:52] How can you serve both audience and community ? [09:45] What are some of the ways to make both customer and employee experiences unforgettable? [12:29] What are some of the best practices for virtual event planning? [15:17] How do you measure the success of an event? [17:54] What are some of the ways to get people engaged before, during and after an event? [20:39] Where can people connect with you and grab a copy of Unforgettable?   More About Phil Mershon: Phil's book: Unforgettable: The Art and Science of Creating Memorable Experiences - amzn.to/3MGMTSw Visit his website - philmershon.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Get ready for a transformative episode on The F.I.T. in Faith Podcast! Host Tamra Andress engages in an unexpected and powerful conversation with Phil Mershon, author of "Unforgettable: The Art and Science of Creating Memorable Experiences." In this episode, Phil shares his journey into the world of experiences, highlighting the profound impact of thoughtfully curated spaces. As the Director of Experience at Social Media Examiner, Phil sheds light on the secrets behind successful events, conferences, and retreats. Discover the essence of Phil's book as he delves into the importance of intentionality in event planning. Tamra and Phil explore the intricacies of fostering connection and community, emphasizing the role of super connectors and ambassadors in creating an inclusive atmosphere. Phil's insights extend beyond large conferences, offering valuable advice for those planning smaller gatherings or intimate retreats. Prepare to be inspired as Tamra and Phil unravel the layers of event planning, exposing the significance of emotions, music, and communal experiences. Whether you're a seasoned event organizer or someone exploring the world of impactful gatherings, this episode provides golden nuggets of wisdom to elevate your next event. Tune in, take notes, and get ready to transform the way you approach creating unforgettable experiences! Join Tamra Andress and Phil Mershon as they explore the heart and soul of event planning, unraveling the secrets to crafting unforgettable experiences. Don't miss this episode on The F.I.T. in Faith Podcast – where faith, innovation, and trailblazing founders converge. Remember to share, leave a review, and stay tuned for more dynamic episodes that inspire and empower!   About Phil: Phil Mershon is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events at churches and conferences, Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickle ball enthusiast, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences.   Where to Find Phil: https://www.philmershon.com https://www.facebook.com/phil.mershon https://www.linkedin.com/in/philmershon/ https://twitter.com/phil_mershon https://instagram.com/phil_mershon   Where to Find Tamra: ⁉️ Have a faith & or biz question you'd like to have me answer? Feel free to write it, along with your honest review on Apple Podcasts - I'll share you and give you the answer in an upcoming episode!

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book: Are you struggling to create memorable and valuable experiences for your customers?  Look no further than Unforgettable: The Science of Creating Memorable Experiences by Phil Mershon.  In today's attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Many events leave attendees feeling bored, uninspired, or even critical of their experience. Inside this book, you'll: Discover how to create life-changing experiences that leave a lasting impact on your audience. Learn how to minimize five common negative forces that can detract from any event. Find out how to craft meaningful moments tailored to any audience you are targeting. Master the event planning strategies and actions that make the greatest impact. Design a memorable and valuable experience for your customers, while avoiding average events that leave your audience feeling bored and uninspired With Unforgettable, you will learn how to create life-changing experiences that will leave a lasting impact on your audience.  Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner, Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served. Using the metaphor of baking bread, Phil shows event planners and owners how different ways of combining the primary ingredients of any event can make it average, boring, or unforgettable.  Unforgettable provides a special focus on the event ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers may take for granted. With the event management tools and models available in Unforgettable: The Science of Creating Memorable Experiences, anyone can design a memorable and valuable experience for customers.  Don't settle for average events that leave your audience feeling bored and uninspired. Use Unforgettable to create experiences that are life-changing and unforgettable, while minimizing negative forces and crafting meaningful moments for each audience served.  About the Author: Have you ever experienced an event that was so incredible it felt like time had stopped?  With close to 30 years of expertise in organizing events, including Social Media Marketing World, the most significant event in the social media marketing industry since 2013, church events, training events for non-profits, and one of the largest privately-held companies in the world, Koch Industries, Phil has mastered the recipe for hosting Unforgettable invents.   Leveraging his extensive experience with virtual, hybrid, and in-person events, he's organized events for up to 5,000 people. As a result, he's developed an inspirational model that regularly receives reviews like “Best Conference Ever.”  And, interesting fact -  he is a divinity school graduate and a jazz saxophonist! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/unforgettable-phil-mershon  

Events are Megan's love language and this episode hits on all the reasons why! Our guest on this episode has made it his life's work to not just plan events. He wants to create experiences... and ones that are unforgettable. Phil Mershon has been doing just that for years, and on this episode he explains the art and science that is involved. We discuss lessons through the years that have taught him how, sharing examples of events that have made an impact. He also wrote a book about all of it - listen to this show, and you'll surely want to scoop up a copy - HERE.  Our guest Phil Mershon Phil is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickleball enthusiast, and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences." Events are an essential part of the marketing mix! Look for more shows on how to do them well. ~._.*._.~ Take our LISTENER Community Survey!!! HERE Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 134! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events ::: **ALSO: Our editor Avri makes amazing music! Check out his music on Spotify!**

"Everything slows down when you're at an event sometimes. If it's a well-run event, there can be this moment where nothing else matters except what is happening right in this space." — Phil Mershon   In this episode, Phil shares his insights and experiences from creating new and unforgettable experiences for over 25 years, with experiences as a worship pastor and as the director of experience for Social Media Marketing World.

On this episode of The DEB Show, host Debra Eckerling has a fun and engaging conversation with Bobbie Carlton of Innovation Women; John Chen, Engaging Virtual Meetings, and Phil Mershon, author of Unforgettable. The topic: Engaging Meetings. Bobbie, John, and Phil share why they love events and how they got started in the space, as well as tips for engaging events, their thoughts on event food, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Author & Director of Experience of Social Media Examiner, Phil Mershon.Phil Mershon emphasizes the need to go beyond just providing good content or service. He believes the key to success is delivering a great overall experience. This can be achieved by adding surprise and delight, personalization, and going above and beyond to turn negative experiences into positive ones.For instance, consider the example of Disney. They've implemented creative solutions, such as fast passes and interactive experiences within lines, to enhance the overall experience for visitors. Phil also delves into the power of creating memorable experiences in events. He acknowledges that while there may be unavoidable negative aspects in any event, such as long lines or uncomfortable weather, the key is to focus on creating strong and powerful moments that overshadow the negatives.By doing so, people will remember the highlights, like meeting characters or watching fireworks, and forget about the less enjoyable parts. This strategy, referred to as "stacking," emphasizes positive moments to make the negative ones seem less consequential.Key Points from the Episode:Importance of creating memorable experiences in various settingsElements of surprise and delight, personalization, and going above and beyondIdentifying and addressing potential friction pointsExamples of Disney's creative solutions to enhance experiencesPower of creating memorable experiences in eventsStrategy of "stacking" positive moments to overshadow negativesIntroduction of the concept of "DRiED" challenges for event plannersRecommendation of the book "Unforgettable" for event planningApplicability of the book to various contextsAbout Phil Mershon:Phil Mershon is a creative innovator who combines existing products and ideas to craft unforgettable experiences. Notably, in fourth grade, he conceptualized the barbequed Pringles potato chip and garnered hundreds of signatures on a petition to Pringles, although the idea didn't materialize.Today, Mershon's imaginative approach is evident in his role as the Director of Experience for Social Media Examiner, where he curates the exceptional atmosphere of their signature event, Social Media Marketing World. He also enhances the experiences across products like the Social Media Marketing Society and Crypto Business Conference. His innovative touch includes incorporating live music, original performances, and professional emcees into conferences, making them stand out.Beyond event planning, Mershon is a skilled conference speaker, workshop leader, and upcoming author of "Unforgettable: The Art and Science of Creating Memorable Experiences." He also hosts the "Man in the Pew" show, guiding Christian men seeking to integrate their faith into all aspects of life. With expertise in leadership, public speaking, writing, and event organization, Phil Mershon is a trailblazer in creating impactful and memorable experiences.About Social Media Examiner:Social Media Examiner is the premier destination for small businesses seeking effective marketing strategies in the digital age. Serving as the world's largest

Phil Mershon is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. What makes an event unforgettable? How do you apply neuroscience when creating an event? What are the different types of data you use to create an unforgettable event? What is the Social Media Marketing World event's avatar and how do you make sure your avatars are catered to? Ten to fifteen person of your clients are International, how do you address their needs? Phil Mershon Phil Mershon is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickleball enthusiast, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

Join us for an inspiring discussion on crafting memorable experiences with Phil Mershon, Director of Experience at Social Media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences.Phil shares insights from his book on using memory science to create unforgettable personal brands, content, and events. He outlines the 3Ms framework: Memorable, Meaningful, and Momentous. We explore how to craft unexpected, multi-sensory moments that emotionally resonate with audiences.Delving into content creation, Phil stresses truly knowing your audience and constantly experimenting. He gives tips on storytelling techniques to capture attention, incorporating inclusive design, and practicing intentionally. Phil also details common mistakes that make brands forgettable and how to avoid them.Throughout our lively chat, Phil pulls from his extensive experience planning transformative conferences and performances. He emphasizes the power of personal connections and community. Discover more memorable advice in this engaging episode.Key Points:Using the 3Ms (Memorable, Meaningful, Momentous) to create unforgettable experiencesCrafting unexpected moments and understanding audience journeysExperimenting with content while maintaining your core brandPracticing and refining content through feedback and dataEngaging all the senses and learning styles for inclusive experiencesFostering human connections and communityResources:Purchase Unforgettable book: jeffisieh.livePhil Mershon: www.philmershon.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and...

In this week's episode of the SIMPLE brand podcast, I talk with Phil Mershon, author of Unforgettable: The Art and Science of Creating Memorable Experiences.Phil's the Director of Experience for Social Media Examiner where he's been designing and delivering amazing event experiences like Social Media Marketing World and the Social Media Success Summit for over a decade.Drawing from over 25 years in creating customized events, Phil's a master at delivering and teaching others how to deliver memorable moments in transformational experiences.Phil and I talk about how to create life-changing experiences that leave a lasting impact on your audience.Here's what we discuss:

Get ready to level up your event planning game! Phil Mershon, Director of Experience and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences", spills the secrets to creating events that attendees can't stop talking about. Want to know how to make even a toothbrush make a lasting impression? Or how to use music to turn your event into a symphony of networking and engagement? From mastering Experience Design to dodging the most common event planning pitfalls, Phil covers it all. Pre-event buzz, Zoom hacks, you name it—this is the playbook for creating a true "Summer Camp" for your industry. Don't miss it!What You'll Learn: Unforgettable Event Planning StrategiesThe Impact of Inflation on Modern EventsMastery of Experience Design for Event SuccessTypes of Networking: Unlocking Connection PotentialRole of Music in Enhancing Event EngagementBridging Speakers and Audience ExperienceHow They Use Toothbrushes to Make the Event BetterMust-Ask Questions for Event Attendee RetentionWhy Anti-Social Media Rooms Are Game-ChangersHow to Build Connection Using Your Sales PageConnecting People BEFORE the EventHow to Create "Bread" Ahead of TimeActivating Clients Ahead of Your EventCreating an Industry-Specific "Summer Camp" ExperienceAudience Evolution and Micro-CommunitiesMarketing Focus Areas Every Event Planner Should KnowThe Two Big Mistakes That Events MakeConnect with Phil Mershon:Website Website 2 LinkedIn BookResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Conversation with Phil Mershon, the Director of Experience and the former Director of Events at Social Media Examiner, which produces Social Media Marketing World, a Jazz saxophonist, a former pastor, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences. Episode on Website

In this episode, I interview Phil Mershon. He has a background in event management, music, and writing. In this episode, we dive deep into the art of crafting unforgettable experiences, my journey of writing a book, and even a special musical moment that you won't want to miss.Sponsored by Adobe Express:Before we dive into the episode, I want to give a shoutout to our sponsor, Adobe Express. As a proud Adobe Express brand ambassador, I'm excited to talk about the new version of Adobe Express that has just been released. As always, my thoughts are my own, and I'm eager to share my insights on this fantastic tool.Visit iag.me/adobeexpressUnforgettable Experiences:Phil and I delve into the fascinating world of creating unforgettable experiences. We explore the "Unforgettable Formula" that Phil introduces, which revolves around making moments memorable, meaningful, and momentous. Our discussion covers the magic of unexpected elements, the power of engaging multiple senses, and the art of combining familiar elements in fresh ways.The Journey of Writing a Book:I open up about my own journey from doubting my writing abilities to successfully publishing a book. Over five years, I navigated challenges and learned valuable lessons. From experimenting with different book ideas to pivoting based on audience needs, my journey reflects the importance of perseverance and adaptation.Memorable Moments:Empathy in Crafting Experiences: We discuss how empathy plays a crucial role in creating experiences that resonate with the audience. Understanding their perspective helps us shape meaningful moments that truly connect.Soundtrack of Confidence: I share a personal story about changing the internal soundtrack to boost confidence. This highlights the profound impact of positive thinking on personal growth.The Unstuck Song: The conversation takes an unexpected turn as Phil creates a beautiful improvised musical piece on the spot. The melody centres around the idea of breaking free from limitations and finding confidence.Takeaways:Crafting unforgettable experiences involves making moments memorable, meaningful, and momentous.The book-writing journey is a rollercoaster of challenges, pivots, and the need for resilience.Empathy is a cornerstone of creating meaningful experiences that deeply resonate.Changing our internal narrative can lead to enhanced confidence and personal development.Conclusion:My conversation with Phil Mershon is a deep dive into the world of crafting impactful experiences, navigating the book-writing journey, and embracing personal growth. With insights ranging from empathy-driven experiences to the magic of improvisation, this episode leaves you inspired to create moments that truly matter.(To hear the full conversation and discover more insights, tune in to the Confident Live Marketing Show. And don't forget to check out the new version of Adobe Express, a tool I'm proud to endorse as a brand ambassador. As always, my thoughts are completely my own.)Show Notesiag.me/208Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The...

John talks with Phil Mershon —  director of experience at Social Media Examiner, International speaker, author of the book “Unforgettable: The Art and Science of Creating Memorable Experiences,” and a jazz saxophonist. Phil has over 15 years of experience planning major conferences and events and is passionate about using events to help people make meaningful connections and drive transformation. Listen to this episode to learn more: [00:00] - Introduction [02:50] - Phil's background and journey [05:08] - The experience side vs. the logistics side of event planning  [06:52] - Balancing creativity and execution in event planning [09:36] - Key ingredients that make up a great event experience [11:26] - The importance of making attendees feel secure and comfortable [15:51] - Hiring an event planner vs. organizing events independently [18:53] - Strategies for making events unforgettable [21:44] - Utilizing the senses and aromas to enhance event experiences [25:51] - Creating tangible memory triggers during speeches [27:07] - Insights into Phil's book “Unforgettable”  [31:18] - Fostering a genuine networking atmosphere in the events [33:38] - Phil's connections crew [39:01] - The impact of faith on Phil's business [40:19] - How Phil defines success [41:24] - Release details of “Unforgettable” book [44:46] - Book recommendations NOTABLE QUOTES: “The more senses you incorporate into something, the more memorable it becomes. The olfactory is the ultimate sense.”  “The high peak moments trump the low moments if done right and at the right time.”  “Events are like restaurants... what's different is the quality of the food and even more so as the quality of the service.”  “You never know when a 15-minute conversation will change your life.” “A master event planner is like a master baker. It's really in the details, the way you think about it, the intention with which you do each thing.” “Success is about transformation. It's about the depth of impact.” “There's no such thing as a perfect event. There's no such thing as a perfect plan. We've got to be ready for the things that we didn't know about. We want to, all obviously, be ready for the things we know can go wrong.” BOOKS MENTIONED: The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath and Dan Heath (https://tinyurl.com/ThePowerOfMomentsBook) 48 Days to the Work You Love: Preparing for the New Normal by Dan Miller (https://tinyurl.com/48DaysToTheWorkYouLoveBookDM) USEFUL RESOURCES: https://www.philmershon.com https://www.philmershon.com/?product=unforgettablebook https://www.linkedin.com/in/philmershon/ https://www.instagram.com/phil_mershon/ https://www.facebook.com/phil.mershon https://twitter.com/Phil_Mershon https://www.youtube.com/@PhilMershon CONNECT WITH JOHN Website - https://thejohnhulen.com     Instagram - https://www.instagram.com/johnhulen     Facebook - https://www.facebook.com/johnhulen     Twitter - https://www.twitter.com/johnhulen     LinkedIn - https://www.linkedin.com/in/johnhulen     YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA     EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

Tired of the same old workplace routine? Learn the secrets to crafting unforgettable experiences that beat burnout with expert tips from Phil Marshawn in this game-changing episode!    1) Sign up for a free Breakthrough Session with Dr. Sharon: http://www.bookachatwithsharon.com   2) Take the first step to decode your burnout: http://decodeyourburnout.com    

#198: Are you stuck trying to find ways to make your content or events memorable for your audience? If so, you will love to this episode. In today's video, we'll explore the art of crafting unforgettable events that leave a lasting impression. Dive with us into the power of forging meaningful and emotional connections through genuine interactions and the value of personalized touches. Not only does Phil shares with us some of the insights and lessons learned from his experiences which he has written in his upcoming book: Unforgettable: The Art and Science of Creating Memorable Experiences, we also look at the science of creating memories and the key components which are needed to make those memorable moments stay with you even after the event. Join us as we unlock the secrets to making your events extraordinary and leave your guests inspired for years to come!

This week I was really excited to speak with my friend and former colleague Phil Mershon about his new book, Unforgettable: The Art and Science of Creating Memorable Experiences. Phil is the director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit. Phil and I worked together at Social Media Examiner and throughout his 30+ year career he has been creating memorable experiences for businesses like non-profits, schools, and churches.  In this new book Phil has compiled the knowledge that he has accumulated throughout his career into an amazing guide for both event creators as well as conference or event attendees. I'm sure you're aware of the adage, “This meeting could have been an email.” Well in many ways if you're anything like me you have been to conferences or events that feel like they should have been a meeting. Phil's book looks to correct this trend by laying out the principles and best practices for building unforgettable events with truly useful takeaways. In this conversation Phil lays out some of his tried and true techniques for creating events both in person and online that generate team building while encouraging the interplay between in-person and online interactions. Phil also points out how events can minimize distractions and create an environment conducive to both focus and engagement. In many ways Phil sees himself as a kind of “game designer” responsible for creating experiences that are both engaging while simultaneously being rewarding and fun. Listeners will gain valuable insights into maximizing the impact of in-person events, improving engagement and productivity, and developing a deep understanding of attendees' needs while also improving their own attendee IQ to get the most out of their next work event or conference. ______________________________________________________________ Connect with Phil: Website  Book Linkedin  Twitter  Facebook  Instagram Connect with Erik: Facebook  LinkedIn  Twitter  Instagram  Make sure to check out our sponsors here to help support the show! Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover the secrets of creating unforgettable experiences part of your business and making your event stand out in this episode with Phil Mershon, as he shares insights on the art of crafting meaningful moments, baking bread analogies, and the transformative power of intentional reinforcement.About PhilPhil Mershon is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickleball enthusiast, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences.https://www.philmershon.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

As event marketers, our ultimate goal is to create impactful experiences that resonate with attendees long after the event concludes. We invest countless hours in meticulous planning, thoughtful design, and innovative execution… but in a fast-paced and ever-evolving industry, there is a looming risk that can potentially hinder our career growth—forgettable events.Hosting forgettable events can have far-reaching consequences, not only affecting one's professional reputation but also eroding the trust of both clients and attendees, potentially limiting future opportunities.Understanding the critical distinction between unforgettable and forgettable events is essential. That's why we've enlisted the expertise of Phil Mershon, the Director of Experience at Social Media Examiner, to help us gain valuable insights into this subject.Phil is not only a seasoned speaker and trainer but also the author of "Unforgettable: The Art and Science of Creating Memorable Experiences," showcasing his passion for designing unforgettable moments.Tune in to learn:- Key characteristics that distinguish unforgettable events from forgettable ones- The event and audience brainstorming process- How to use technology and social media to elevate the event experience and create unforgettable moments- And much more!This is a fun conversation that will stay with you for a long time! Listen as we unravel the secrets to creating unforgettable events and explore the profound impact it can have on the career of every event marketer.Connect with Phil:On his LinkedIn: https://www.linkedin.com/in/philmershon/Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

Phil Mershon, Director of Experience for Social media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences, shares how to design unforgettable event experiences and the marketing stories that result.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!   ≈Park

Are you tired of hosting dull home parties, lackluster events, or forgettable conferences? Do you want to take your events to the next level and leave people walking away with an unforgettable experience, buzzing with excitement to share their stories with others? Well, listen in! Prepare to be captivated as we welcome the incredible Phil Mershon to our podcast. Phil is an event guru, an idea generator extraordinaire, and he's here to help you transform your events into life-changing, awe-inspiring occasions. We'll talk the 5 c's behind a great event and the importance of first impressions - not just at events but also on Social Media.  Phil Mershon is the mastermind behind the remarkable experiences at Social Media Marketing World and director of experience for Social Media Examiner! And guess what? He's got an upcoming book, "Unforgettable: The Art and Science of Creating Memorable Experiences," that's set to revolutionize the way you do business too. So grab your favorite drink and settle in as Phil unveils, for us, game-changing tips and tricks that will completely transform how you host and run your events. Enjoy!   We'll be talking about:  ➡ [0:00] Introduction ➡ [4:09] Who's Phil Mershon  ➡ [6:24] Total Quality Management  ➡ [9:24] Time standing still is what great events do ➡ [9:29] Turning events into regular engagement  ➡ [11:44] Sharing Phil's events knowledge ➡ [15:28] An event like baking bread ➡ [23:45] Living with constraints ➡ [24:08] First impressions matter ➡ [27:48] You remember how people make you feel   ➡ [35:17] A not so positive experience ➡ [44:25] Make or break an event ➡ [46:01] Running an event is art and science ➡ [48:50] Hybrid vs purely online events in comparison with in-person  ➡ [52:27] How to increase show up rates ➡ [56:10] Phil's favourite book ➡ [56:25]] Phil''s dream superpower ➡ [57:10 ] Phil's favourite quote ➡ [59:07] Phil's advice to his past self ➡ [59:27] Final thoughts   Resources:  ➡ Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon: https://amzn.to/3WPL1dW Book Recommendations:  ➡ The Power of Moments by Chip and Dan Heath: https://amzn.to/43AvocG Quote: ➡ “Not all moments are created equally"   About our guest: Phil Mershon is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade, drawing from over 25 years in creating customized events. Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickleball enthusiast, and the author of ‘Unforgettable: The Art and Science of Creating Memorable Experiences'.   Connect with Phil Mershon: ➡ Phil Mershon's LinkedIn: https://www.linkedin.com/in/philmershon/ ➡ Phil Mershon's Facebook: https://www.facebook.com/phil.mershon/ ➡ Phil Mershon's website: https://maninthepew.com; https://www.socialmediaexaminer.com/smmworld/ ➡ Phil Mershon's Youtube: https://www.youtube.com/c/philmershon ➡ Phil Mershon's Twitter: https://twitter.com/Phil_Mershon ➡ Phil Mershon's Instagram: https://www.instagram.com/phil_mershon/?hl=en   Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at grow@auxanomarketing.com.au If you have any podcast suggestions or things you'd like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don't forget to subscribe, tune in, and share this podcast.See omnystudio.com/listener for privacy information.

Happy St. Patricks Day! In todays episode, Shelley and Phil sit down with pop star and new winery owner, Brianna Shelko, tasting through her #Marbelous Marble Wines California Red Blend as well as a Vinho Verde from Portugal in honor of St. Patricks Day. We've made it to another Friday! #HappyFriday! #ItsWineTime! #Cheersing #MarbleWines #MarbleRed #ItsMarble #WinasourWines this episode:2021 Blanka Vinho Verde ($11 from Total Wine)

The experience you create for others is what sculpts your personal brand. The more depth, magic and transformation there is in that experience the more power there is in that brand story. This week my guest is Phil Mershon, the Director of Experience at Social Media Examiner, the people behind the extraordinary Social Media Marketing World conference. We talk about experiences, launching smaller events, personal branding and the power of experience in all areas of our business to shape how people feel about us. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. http://www.amplifyme.agency/roadmap (www.amplifyme.agency/roadmap) ---- https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ?sub_confirmation=1 (Subscribe to my Youtube!! ) Follow on Instagram and Twitter http://instagram.com/bobgentle (@bobgentle) Join the Amplify Insiders Facebook Community : http://www.amplifyme.agency/insiders (www.amplifyme.agency/insiders) Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

In this weeks episode we revisit the idea of combining wine and music. In episode 066 we did a music tasting with jazz saxophonist, Phil Mershon, and today we're doing a similar tasting with versatile musician, Tod Hornby! Not only that, Tod wrote and produced our Wine Time Fridays theme music! Kick off your shoes, grab a glass of wine, kick back and listen to this one of a kind of episode. #HappyFriday! #ItsWineTime! #Cheersing #ElegantWineElegantSong #MerLAWT #EasterEggFor more information on Tod Hornby, his music and where he's playing live, please visit https://todhornby.com or contact him at veryaveragemusic@gmail.com Wines tasted this episode:  2020 Airfield Chardonnay ($15 at Fred Meyer)2017 Elsom Cellars Mourvèdre (no longer available)2016 Eternal Heritage Syrah Morrison Lane ($59 at Eternal Wine)For more information on the Airfield Chardonnay, please visit https://www.airfieldwines.com/wine-shop/detail/2020-chardonnay/For more information on Elsom Cellars, please visit https://www.elsomcellars.com  And for more information on their wine club, check out https://www.elsomcellars.com/wine-club/For more information on Eternal Wine, please visit https://eternalwine.com. And for more information on their wine club, check out https://eternalwine.orderport.net/wine-clubThanks to our sponsors: Studio 107, The Social Web, The Greatest Song You Never Heard Podcast, Eternal WineStudio 107 At Studio 107, in the heart of downtown Coeur D'alene, Idaho, we believe that small towns deserve great wines, too!  Come join us in our wine bar and gallery for an afternoon or evening escape. For more information, please visit https://studio107cda.comThe Social Web. The Social Web AND The Social Web Inner Circle: Helping you untangle the web of social media marketing.The Greatest Song You Never Heard Podcast. Please visit https://www.thegreatestsongyouneverheard.com or listen where ever you get your podcasts.Eternal Wine.  Are you a Rhone Ranger or just really love Syrah? Then you need to check out Eternal Wine! Their focus is on single vineyard Rhone valley wines in Washington State.  Visit https://eternalwine.com for more information or simply call 509-240-6258. Eternal Wine: Drink Wine, Be Happy.Mentions: Phil Mershon, Rich Perry, The Wine House, Tom Durbin, Jody Elsom, Rebecca Weber, Brad Binko, Michael Wall.The 3D Kitchens by Design Wine Word of the Week: CorkedA term for wine that has a musty, moldy, wet cardboard, wet dog or chlorine smell or flavor caused by a defective cork.To make your dream kitchen a reality, please visit https://www.3dkitchensbydesign.info or call 208-818-8742Wines we enjoyed this week: Belle Clos Oeil de Perdrix Pinot Noir Blanc Rosé, Cense Savignon Blanc, Pamplin Cabernet Sauvignon, Morgan Highland Chardonnay, Diora Chardonnay, Anjos Vinho Verde, Molly Dooker The Boxer and BetzPlease find us on Facebook (https://www.facebook.com/WineTimeFridays), Twitter (@VintageTweets) and Instagram (@WineTimeFridays). You can also “Follow” Phil on Vivino. His profile name is Phil Anderson and will probably “Follow” you back!

In this weeks episode, Shelley and Phil sit down with Jessica Yañez, the person who indirectly pushed us into starting the Wine Time Fridays podcast! Jessica, and her Wine & Chisme Podcast, is about 2 1/2 months ahead of us, on the podcast journey, and we thought it was about time we bring her on as a guest to thank her for the push.  Jessica brings great energy and a wonderful perspective about wine with a vibrant latine flavor. We strongly encourage you to check out her podcast! What a great start to our next 100 episodes! #HappyFriday! #ItsWineTime! #Cheersing #SMMW22 #FakeItTillYouAREit #EasterEggFor more information on Jessica, the Wine & Chisme Podcast and to see a directory of latine owned wine brands, visit https://www.thewineandchismepodcast.comWines tasted this episode:2021 Seis Soles White Blend ($19 at the winery)2018 Robert Craig Howell Mountain Cabernet Sauvignon ($110 at the winery. Thank you to Natalie Millanes!)For more information on the 2021 Seis Soles White Blend, please visit  https://www.6soles.com/products/2021-grenache-blanc-and-albarino-white-blend For more information on the 2018 Robert Craig Howell Mountain Cabernet Sauvignon, please visit https://store.robertcraigwine.com/Howell-Mountain-Cabernet-Sauvignon https://robertcraigwine.comThanks to our sponsors:  The Culinary Stone and Elsom CellarsThe Culinary Stone. Looking for that special bottle of wine or a wine club that really over delivers? How about cooking classes for every taste? Considered a foodies paradise, The Culinary Stone is a gourmet heaven that was dreamt up for, and by those with, a serious passion for the culinary arts and gathering of community. For more information about The Culinary Stone, please visit https://culinarystone.com or call 208-277-4116.Elsom Cellars. Good times are meant to be shared and so are great grapes and great wines! Since 2006, Elsom Cellars has been producing brilliant Washington wines. For more information about Elsom Wines, please visit http://www.elsomcellars.com or call them at 425-298-3082.And of course, a HUGE thank you to Tod Hornby who wrote and recorded our official Wine Time Fridays theme music, which is ANYthing but average.  Contact him at veryaveragemusic@gmail.com Mentions: Natalie Millanes, Chris Rivera, Gary Farrell Wines, Promised Land, Ulta Beauty, Sandra Robbie, Jasmine Starr, Liz Hernandez, Mozo Cruz, Jorge Narvaez, Jenny Solares, Michael Stelzner, Manchester Grand Hyatt, Andrea Robinson, The One Wine Glass, Solorio Family Wines, Corivan, RGNY Wine and Phil Mershon.The Social Web Wine Time Fridays Wine Word of the Week: EstateEstate wine means the winery produced 100% of the grapes used to make the wine, and the grapes were pressed, fermented, aged and bottled in the viticultural area stated on the label.For more information on The Social Web, please visit https://thesocialweb.newsWines we enjoyed this week: Callaway Chardonnay, Can Blau Red Blend, Two Vintners “Some Days Are Stones” Red Blend and Folie a Deux Dry Creek Valley Zinfandel.Please find us on Facebook (https://www.facebook.com/WineTimeFridays), Twitter (@VintageTweets) and Instagram (@WineTimeFridays). You can also “Follow” Phil on Vivino. His profile name is Phil Anderson and will probably “Follow” you back!

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Director of Events at the https://www.socialmediaexaminer.com/ (Social Media Examiner), Phil Mershon.  Social Media Marketing World is an annual event in San Diego, California. This conference is an industry event led by the Social Media Examiner. They teach advanced skills and industry insights at this conference and they welcome cutting edge experts to speak at the event. This is a place where marketers can learn and connect. People come from all over the globe to attend this conference. Social Media Marketing World started in 2013 and has gone on each year (except for one during the COVID-19 pandemic) since its creation and has only grown and attracted more attendees every year.  Josh and Phil also explore how the pandemic has affected physical gatherings and conferences. Josh talks about the differences between learning online/on social media and learning in a physical environment.  A good instructor provides an excellent learning experience and a way to keep the attention of the audience longer. There's no way you could keep someone's focus for a long period of time through a digital medium. Physical conferences and well conducted educational experiences are how people learn long form skills from others.  Phil also talks about the ideal speaker. High-level speakers are informative, helpful, put service first, and love interacting with the audience and conference-runners. Phil says he believes in the power of networking and the power of culture, and he wants to invest in speakers and connections that add to culture. Conferences feel gross when it feels self-serving and that everyone is there just for themselves. In marketing (and really and vertical, for that matter), you need a safe, open, culture-driven space to explore new ideas and forge industry connections. Beyond that, you can keep your education in your space up to date by attending conferences that educate with a cutting edge.  In 2022, Social Media Marketing World will feature new sessions not seen in previous years, including major sessions on TikTok marketing (which has skyrocketed in popularity since 2020.) There are also some shocking revelations about what platforms are declining in popularity, too. This is just part of what Social Media Marketing World does to keep the industry up to date each year. Learn more about the conference below!  If you're interested in attending the Social Media Marketing World conference, get tickets https://www.socialmediaexaminer.com/smmworld/register/ (here).  Learn more about the Social Media Examiner at their website https://www.socialmediaexaminer.com/ (https://www.socialmediaexaminer.com/).  Check out Social Media Examiner on LinkedIn athttps://www.linkedin.com/company/scalewerks/about/ ( )https://www.linkedin.com/company/social-media-examiner/ (https://www.linkedin.com/company/social-media-examiner/).  Check out Phil Mershon on LinkedIn at https://www.linkedin.com/in/philmershon/ (https://www.linkedin.com/in/philmershon/). Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

In this weeks episode, the last one of season 2, Shelley and Phil celebrate National Champagne Day by opening and tasting through a Moet & Chandon Imperial Brut NV while reminiscing over the year that was. It is New Years Eve! What are you doing listening to Wine Time Fridays? Well, we're happy you are! #HappyNewYear! #HappyFriday! #ItsWineTime! #CheersingWines tasted this episode:Moet & Chandon Imperial Brut NVFor more information on this Moet & Chandon Imperial Brut NV please visit https://www.moet.com/en-us/moet-imperialThanks to our sponsor:     Studio 107, Eternal Wine, The Social Web, GSYNHPStudio 107 At Studio 107, in the heart of downtown Coeur D'alene, Idaho, we believe that small towns deserve great wines, too!  Come join us in our wine bar and gallery for an afternoon or evening escape. For more information, please visit https://studio107cda.comEternal Wine.  Are you a Rhone Ranger or just really love Syrah? Then you need to check out Eternal Wine! Their focus is on single vineyard Rhone valley wines in Washington State. Visit https://eternalwine.com for more information or simply call 509-240-6258. Eternal Wine: Drink Wine, Be Happy.The Social Web. Are you a small business owner that's ready to grow your business through social media without having to hire a full time staff or a third party company? Honor your business and yourself and become educated in social media! Visit https://thesocialweb.news for more information. The Social Web AND The Social Web Inner Circle: Helping you untangle the web of social media marketing.The Greatest Song You Never Heard Podcast. We've all heard the main stream hits but there are so many other songs out there that deserve a listen. The Greatest Song You Never Heard serves up these songs note by note, beat by beat. Please visit https://www.thegreatestsongyouneverheard.com or listen where ever you get your podcasts.And of course, a HUGE thank you to Tod Hornby who wrote and recorded our official Wine Time Fridays theme music (as well as The Social Web sponsorship music!) which is ANYthing but average.  Please contact him at veryaveragemusic@gmail.com Mentions: Pete Carroll, Planet Hollywood, Dan Manson (20:30), Stag's Leap, Andrea Robinson, Lindsay and Brian, Chelsea and Andrea, Sam Lang, Trevor Treller, Sarah and Russell Mann, Sam Doyle, Mark Cooke, Dave Adlard, Bobby Richards, Karl and Coco Umiker, Jody Elsom, Phil Mershon, Social Media Marketing World, Vinloq and Charles Shaw.For more information on, Vinloq, the first slow decanting and wine preservation system, please visit https://vinloq.comWines we enjoyed this week:  Honig Sauvignon Blanc, MacMurray Pinot Noir, Schweiger Vineyards Cabernet Sauvignon, Sterling Vineyards Vintner's Collection Chardonnay, Beaulieu Vineyard Cabernet Sauvignon, Seven Hills Reserve Sauvignon Blanc, Dark Horse Chardonnay, Elsom Cellars Logan, Foundry Vineyards Steel Chardonnay, Clearwater Canyon Lochsa. Duckhorn Chardonnay and Molley Dooker Shiraz Thank you for visiting! Be sure to continue the conversation by checking us out on Facebook, Twitter and Instagram, too!  You can also “Follow” Phil on Vivino. His profile name is Phil Anderson and will probably “Follow” you back!

In this episode, Shelley and Phil bring on, for the THIRD time in history of Wine Time Fridays, Phil's daughter Lindsay and her husband Brian, to taste and talk through two wines, discuss the huge Thanksgiving dinner from the day before and catch up on their Terra Nova property in Yucca Valley, CA. It's officially Christmas time. #HappyFriday! #ItsWineTime! #Cheersing #GratefulFor more information on Terra Nova, please visit them on Instagram at https://www.instagram.com/terranovajtree/Wines tasted this episode:2020 Kumusha Flame Lily (Studio 107 for $35)2014 Domaine Sigalas Mavrotragano For more information on all Kumusha wines, please visit https://www.kumushabrands.com or https://16404e20-c9ab-49c7-9529-c0438afd6fdf.filesusr.com/ugd/227a76_6ad2fff6a2f94151ae9f5a9b3ba02a86.pdf for the tasting notes on the Flame LilyFor more information on Domaine Sigalas, please visit http://www.sigalas-wine.com/english/Thanks to our sponsor:   The Culinary StoneThe Culinary Stone. Looking for that special bottle of wine or a wine club that really over delivers? How about cooking classes for every taste? Considered a foodies paradise, The Culinary Stone is a gourmet heaven that was dreamt up for, and by, those with a serious passion for the culinary arts and gathering of community. For more information about The Culinary Stone, please visit https://culinarystone.com or call them at 208-277-4116.And of course, a HUGE thank you to Tod Hornby who wrote and recorded our official Wine Time Fridays theme music (as well as The Social Web sponsorship music!) which is ANYthing but average.  Please contact him at veryaveragemusic@gmail.com Mentions:  Andrea Robinson, Coco and Karl Umiker, Sam Lange, Sarah and Russell Mann, Trevor Treller, Mark Cooke, Phil Mershon, Jody Elsom, Sam Doyle, Dave Adlard, the Walla Walla Incubator Wineries, Bobby Richards, Chelsea & Andrew Evans, Coeur d'Alene FRESH, Studio 107, Elsom Cellars, Cave B Estate Winery, Candle in the Woods, The Social Web, The Greatest Song You Never Heard podcast and Jim Keathley.Wines we enjoyed this week:   2012 Maysara Asha Pinot Noir, Eternal Insight, Elephant Seven Syrah, Rombauer Savignon Blanc, Luc Pirlet Rose' of Syrah, Patterson Melange Blanc, Eisenhower Viognier, Jadix Picpoul de Pinet, Bergevin Lane Moonspell Cabernet Sauvignon, Townshend Red Table Wine, Cave B Merlot and Arc Nova Vinho VerdePlease find us on Facebook (https://www.facebook.com/WineTimeFridays), Twitter (@VintageTweets) and Instagram (@WineTimeFridays). You can also “Follow” Phil on Vivino. His profile name is Phil Anderson and will probably “Follow” you back!

Have you ever been to an event that changed your life? When I first attended the biggest Social Media conference in the world, Social Media Marketing World in San Diego back in 2015, it did change my life for so many reasons. Phil Mershon leads Social Media Marketing World, and since attending and then speaking at Social Media Marketing World, he's become a great friend. He's an expert at creating amazingly memorable events. In this episode, we'll be talking about what you can do to make your event as memorable as possible. Whether it's in-person or virtual. Phil Mershon is the director of events for Social Media Examiner. He brings over 25 years experience in leading customized events, mission-driven campaigns, and creative communication strategies. He now leads Social Media Marketing World. Phil is also a jazz saxophonist, a podcast host, and writing his first book called Unforgettable Events. Download my live video confidence guide and get notified when I next go live → https://confident.live/subscribe (https://confident.live/subscribe) (

On this weeks episode, Shelley and Phil travel to far reaching parts of the world, New Zealand and France, and taste through two Sauvignon Blancs:  The 2020 Fairhall Downs Sauvignon Blanc from New Zealand and the 2018 Domain Thomas Sancerre Blanc. Sauvignon Blanc is one of the go-to white wines at home, especially in the Summer. We would like to be among the first to say, #HappyFriday! #ItsWineTime! #CheersingWines tasted this episode: 2020 Fairhall Downs Sauvignon Blanc 2018 Domain Thomas Sancerre BlancFor more information on the wines of Fairhall Downs, please visit https://www.fairhalldowns.co.nz/our-winesFor more information on the Domain Thomas Sancerre Blanc please visit https://www.kysela.com/wine/thomas-sancerre-blanc.htmlThanks to our sponsor: Candle in the Woods, Studio 107, Elsom CellarsCandle in the Woods. If you are looking for a one of a kind, unique dining experience, Candle in the Woods is THE place for you. With 12+ courses, wine and food pairings that are off the charts and a dinner that is spread out over three hours, this experience is second to none. Visit http://candleinthewoods.com to book your dinner or simply text, 208-664-0135. To read about our experience at Candle in the Woods, please visit https://www.intentionalcaregiver.com/candle-in-the-woods-a-northern-idaho-culinary-experience-like-no-other/Studio 107. At Studio 107, in the heart of downtown Coeur D'alene, Idaho, we believe that small towns deserve great wines, too!  Come join us in our wine bar and gallery for an afternoon or evening escape. For more information, please visit https://studio107cda.comElsom Cellars. Good times are meant to be shared and so are great grapes and great wines! Since 2006, Elsom Cellars has been producing brilliant Washington wines. For more information about Elsom Wines, please visit http://www.elsomcellars.com or call them at 425-298-3082.And of course, a HUGE thank you to Tod Hornby who wrote and recorded our official Wine Time Fridays theme music (as well as The Social Web sponsorship music!) which is ANYthing but average.  Please contact him at veryaveragemusic@gmail.com Wine Time Fridays Wine Word of the Week - Meritage Originally created in California, these blended wines can be summed up as the "American Bordeaux". The term is a blend of the words "merit" and "heritage" and pronounced the same. The Red blend is made from at least 2 of the 5 Bordeaux grape varieties: Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot, and Malbec. The White Meritage is a blend at least 2 of Sauvignon blanc, Sauvignon vert, and Semillon.Other wines we enjoyed this week:  2018 Empathy Red, J. Lohr Chardonnay, Patz & Hall Sonoma Coast Pinot Noir, Clearwater Canyon Lochsa white blend, J. Lohr South Ridge Syrah, Tangley Oaks Chardonnay, 2020 Empathy White, Steele Shooting Star Merlot, and Elsom Cellars AlbariñoMentions: Dottie Gaiter and John Brecker, Jody Elsom, Phil Mershon, Carrie Wilkerson.Please find us on Facebook (https://www.facebook.com/WineTimeFridays), Twitter (@VintageTweets) and Instagram (@WineTimeFridays). You can also “Follow” Phil on Vivino. His profile name is Phil Anderson and will probably “Follow” you back!

“There's a multi-sensory experience going on whenever you're tasting something; whenever you're doing music...and can you bring these things together?” -Phil MershonIn this episode, at long last, Shelley and Phil WILL bring these things, wine and music, together through the talents and instruments of Phil Mershon. Listen how jazz saxophone player, Phil Mershon, turns the tastes, notes and nuances of a Chateau St Jean Chardonnay, La Crema Pinot Noir and an Alamos Malbec into musical notes, all adlibbed live!  #HappyFriday! #ItsWineTime!For more information on Phil Mershon, his music and his podcast, please visit https://philmonious.com and https://maninthepew.comWines tasted this episode:  2018 Chateau St Jean Chardonnay (about $12) 2018 La Crema Sonoma Coast Pinot Noir (about $20) 2019 Alamos Malbec (about $12)For more information on the Chateau St Jean Chardonnay, please visit https://www.wine.com/product/chateau-st-jean-crisp-chardonnay-2018/615403For more information on the La Crema Sonoma Coast Pinot Noir please visit https://www.wine.com/product/la-crema-sonoma-coast-pinot-noir-2018/626737For more information on the Alamos Malbec please visit https://www.wine.com/product/alamos-malbec-2019/640856Thanks to our episode sponsor: Studio 107Studio 107. At Studio 107, in the heart of downtown Coeur D'alene, Idaho, we believe that small towns deserve great wines, too!  Come join us in our wine bar and gallery for an afternoon or evening escape. For more information, please visit https://studio107cda.comAnd of course, a HUGE thank you to Tod Hornby who wrote and recorded our official Wine Time Fridays theme music which is ANYthing but average.  Please contact him at veryaveragemusic@gmail.com Wine Time Fridays Wine Word of the Week - Notes 1) Notes are referred to as the nuances in wine flavor and aroma. It includes taste identification, acidity, structure, texture, and the balance of wine. This overall sensory examination helps identify the quality of wine. 2) As the wine industry evolved into cultural staples of society, descriptive words were introduced to identify specific flavors, most notably in the 14th century when there was a boom in taking wine tasting notes to describe flavors and aroma. Notes have become more precise and formalized.Other wines we enjoyed this week:  La Crema Chardonnay, Mer Soleil Silver Chardonnay, *Cuvee du Roy Duc de Belloy, *Les Canons, *La Legende and *Le Grand Vin Canon-Fronsac.*These are four wines from Chateau Belloy from Bordeaux.Mentions: The Greatest Song You Never Heard podcast, Gary Vaynerchuck, Janine DouglassPlease find us on Facebook (https://www.facebook.com/WineTimeFridays), Twitter (@VintageTweets) and Instagram (@WineTimeFridays). You can also “Follow” Phil on Vivino. His profile name is Phil Anderson and will probably “Follow” you back!

Lauren speaks to Phil Mershon, Director of Events, and co-founding team member of the Social Marketing World conference in San Diego California. Phil is a thought-leader, and has built his personal brand in digital marketing. In this episode, he shares some of his secrets for creating a memorable social media conference.   In this episode, you'll hear:   Phil's business background and how music and digital marketing have intentional congruence in Phil's life. How the Social Media Marketing World conference got started. How he locates speakers for the conference and how speakers can set themselves up for success to be invited to a large conference like Phil's. Why accessibility helps create unforgettable experiences and what Phil does to encourage accessibility to speakers. Lauren shares a memorable story about an experience at Phil's conference that made her feel cared for. Tips for event staff and why Phil empowers his event staff to step in when needed to make attendees and speakers have an unforgettable experience. What Phil Mershon does leading up to an event to prepare and show up for himself and others. The event that most recently made a big impact on him. How Phil thinks live events will change after COVID-19.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia Connect with Phil Mershon Instagram.com/phil_mershon twitter.com/phil_mershon

Phil Mershon is the founder and host of the Man in the Pew Show. By day, he is director of events for Social Media Examiner. He's a jazz saxophonist, songwriter, former pastor, and author of two forthcoming books. Today, Phil shares the journey of discovering he is a creative. He shares how he studied economics, the mentor who encouraged him to speak and write, and how he discovered his need to express his creativity every day. Phil's story reminds us that it's so valuable to know yourself and express yourself creatively. Listen to Phil's story now!! Stories Phil shared: Clinging to God in the middle of chaos in his life Growing up in a church-going family High school pranks at church Going to Wheaton College and studying economics Discovering that he was more artistic than analytical The mentor who challenged him to try speaking Going to seminary to study worship Serving churches and moving around the country Struggling with depressive cycles as a creative Getting to Social Media Examiner Learning that he has to express parts of himself Great quotes from Phil: I wasn't around people who could see that side [the creative side] of me. Abundance is the way the Kingdom works. There are certain parts of who I am that I can't allow to go unexpressed. I am more than enough because God is more than enough. Resources we mentioned: Phil's website Related episodes: Matt Tommey and Partnership in the Gospel Patrick Meyers and the Kind Initiator Matt Rhodes Blends Spiritual Formation and Creativity The post Phil Mershon and the Creative's Journey appeared first on Eric Nevins.

Phil Mershon is the founder and host of the Man in the Pew Show. By day, he is director of events for Social Media Examiner. He’s a jazz saxophonist, songwriter, former pastor, and author of two forthcoming books. Today, Phil shares the journey of discovering he is a creative. He shares how he studied economics, […] The post Phil Mershon and the Creative’s Journey appeared first on Eric Nevins.

More. Vey. Dra. Or is it… More. Ved? Ugh! Mourvèdre might be difficult to pronounce but it’s very easy to drink. And you know that profound feeling of realizing that everyone, including strangers that you pass in the street, has a life that is as complex as your own, which they are constantly living despite ones personal lack of awareness of it? THAT description comes up one of our featured producers this week, literally and figuratively. Sonder Wines! And along with a Cline Ancient Vines Mourvèdre, this is an episode that should have you ready to pour a glass of this unique juice, like right now! Also, we will reveal a little secret today that we’ve kept to ourselves for the past month AND Phil says a bad word. #HappyFriday! #ItsWineTime!Wines tasted this episode:2018 Cline Ancient Vines  Mourvèdre ($15 at Fred Meyer)2019 Sonder Mourvèdre ($30 at The Culinary Stone)For more information on the Cline Mourvedre please visit https://clinecellars.com/our-wines/2019-ancient-vines-mourvedreFor more information on Sonder wines, please visit https://www.sonderwines.comA  special thanks to our sponsors:The Social Web. Are you a small business owner that’s ready to grow your business through social media without having to hire a full time staff or a third party company? Honor your business and yourself and become educated in social media! Visit https://thesocialweb.news for more information. The Social Web AND The Social Web Inner Circle: Helping you untangle the web of social media marketing.The Greatest Song You Never Heard Podcast. We’ve all heard the main stream hits but there are so many other songs out there that deserve a listen. The Greatest Song You Never Heard serves up these songs note by note, beat by beat. Please visit https://www.thegreatestsongyouneverheard.com or listen to where ever you get your podcasts.The Culinary Stone. Looking for that special bottle of wine or a wine club that really over delivers? How about cooking classes for every taste? Considered a foodies paradise, The Culinary Stone is a gourmet heaven that was dreamt up for, and by, those with a serious passion for the culinary arts and gathering of community. For more information about The Culinary Stone, please visit https://culinarystone.com or call them at 208-277-4116.And of course, a HUGE thank you to Tod Hornby who wrote and recorded our official Wine Time Fridays theme music which is ANYthing but average.  Please contact him at veryaveragemusic@gmail.com Other wines we enjoyed this week:  Monte Scarlatto Estate Winery Whole Cluster Malbec, Antinori Castello della Sala Bramito ChardonnayMentions: New Leaf Nursery, Gary Vaynerchuk, Sam Doyle, The Grape Basket, Elsom Cellars, Madeline Puckett, Wine Folly, Lynn Manson, The Metropolitan Grill, Phil Mershon, Cave B Estate WineryPlease find us on Facebook (https://www.facebook.com/WineTimeFridays), Twitter (@VintageTweets) and Instagram (@WineTimeFridays). You can also “Follow” Phil on Vivino. His profile name is Phil Anderson and will probably “Follow” you back!

On this episode, Shelley and Phil find themselves holed up in a cheesy Motel in Coeur d’Alene because of area power outages after a huge windstorm on Wednesday. But that didn’t stop them from recording this episode! And this week they are traveling to Walla Walla, Washington and tasting through two wines from one of their favorite wineries, Waterbrook Winery. Happy, #HAPPYfriday! #ItsWineTime…Finally!Wines tasted this episode: 2018 Waterbrook Columbia Valley Chardonnay (Winco, $8.99)2018 Waterbrook Columbia Valley Cabernet Sauvignon (Fred Meyer, $14)For more information on Waterbrook Winery, please visit https://waterbrook.com/.A special thanks to our sponsors:Social Media Summit Coeur d’Alene. Visit https://www.smwcda.com for more information on the Pacific Northwests longest running social media conference, presented by The Social Media Web, and the Social Media Summit Inner Circle. The Culinary Stone. Looking for that special bottle of wine or a wine club that really over delivers, visit https://culinarystone.com or call them at 208-277-4116.Mentions: John Freeman, Phil Mershon, Gary Vaynerchuck Please visit us at https://winetimefridays.com, and find us on Facebook (https://www.facebook.com/WineTimeFridays), Twitter (@VintageTweets) and Instagram (@WineTimeFridays).

On this week’s episode of Humanize Your Workplace, we are joined by Phil Mershon. Phil Mershon is the director of events for Social Media Examiner where he oversees the signature event, Social Media Marketing World. He also leads the team that produces the Becoming Well-Known course. He's also a skilled conference speaker, professional jazz saxophonist, songwriter and idea catalyst. His upcoming course and book, “Unforgettable” teach you how to create memorable experiences. We chat about considering the client's journey at an event making virtual events engaging creating exciting, unforgettable experiences --- Send in a voice message: https://anchor.fm/alissa-carpenter/message

Phil Mershon is the director of events at Social Media Examiner, putting on events such as Social Media Marking World, Video Marketing Summit and Facebook Ads Summit. He's the host of man in the pew show. He's a saxophonist and he just understands what it takes to create incredible and unforgettable live experiences. In this episode we discuss the biggest industry event of the year and what Phil does to make it better than anyone else, what brings people back year after year and what you can do as an event organiser to achieve attendee happiness.

When I heard Phil Mershon speak at Social Media Day Denver, I knew I had to meet him and have him on my show. Phil is is Director of Events for Social Media Examiner. He was “unforgettable,” which was the topic of his presentation and upcoming book. Phil discusses how you can be unforgettable in […]

Connect with us! Facebook: Advance Your Reach Website: advanceyourreach.comEmail: info@insidethegreenroompodcast.com Welcome, Phil Mershon, the Director of Events for Social Media Examiner, inside the Greenroom! Phil Mershon leads Social Media Marketing World plus several online training events. Bringing a focus on transformational experiences and customer service, Phil has been leading events for churches, non-profits, and corporations for the last 30 years. In this episode, Phil shares what it takes to run such an incredible event and the art of creating memorable moments. Experience is paramount – but so is revenue (events are expensive!) Phil and I dive into how to create more revenue streams at your event. Want to be a speaker at Social Media Marketing World or a similar event? Then don’t miss this inside scoop! Phil shares what his vetting process looks like and the type of messaging he looks for. PLUS, for the first time ever, we reveal a “secret weapon.” Phil is the only person I’ve seen implement this at his events, and it’s very powerful. Quick Episode Summary: 2:45 Welcome, Phil inside the greenroom! 4:22 How Social Media Marketing World began 7:07 Avoiding burn out after your event 7:32 The power of a C.M.P. 16:21 Keeping audience leaning in 17:07 Creating powerful moments 21:35 Lessons you can learn from Phil 23:10 The revenue streams of S.M.M.W. 28:56 How many stages you can win 31:21 How to win Social Media Marketing World's stage 40:27 One of the greatest secret weapons for speakers 47:30 The speaker who has impacted Phil the most 48:50 Phil's favorite up-and-comers 49:37 How live events are so important 51:50 Phi's most powerful moment inside a green room 53:28 Phil's advice to speakers 54:39 My biggest takeaways Contact Phil: Facebook Website Email: phil@socialmediaexaminer.com Phone: (316)- 558-1963

Ever feel like you don't have enough time to pray? When you do have time do you know how to pray more effectively? Ever wonder if God is listening? In this episode, Phil Mershon explores some of these issues and makes a big announcement about Man in the Pew.

Do not follow where the path may lead. Go instead where there is no path and leave a trail. – Ralph Waldo Emerson Another Mother Runner heart rate training https://trainlikeamother.club/ The Winter People by Jennifer McMahon http://amzn.to/2gWw9Hk Homegoing by Yaa Gyasi http://amzn.to/2ePCd3I Podcast Episode from Cliff Ravenscraft: http://podcastanswerman.com/513/ Phil’s website: http://maninthepew.com/home/ Starbucks Find us on social media! Facebook fb.me/sensorystrides Twitter @sensorystrides We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

This week's episode is very different from the content that I normally share in this podcast. The main difference is that this week's episode is very “faith focused.” I am in Anaheim, California for Podcast Movement 2017. My great friend, Phil Mershon had been wanting to have me as a guest on his podcast and I inviting him to come up to my room and we could knock out the interview while were both here at the event. Knowing that I needed to create an episode of my own this week, I asked Phil if he minded if I used the recording for my own show. This episode is the actual recording of where Phil interviewed me for his “Man In The Pew” podcast. I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.

Phil Mershon is a professional musician, worship leader, songwriter, pastor, and podcaster.  Additionally, he serves the events director for the ever so well known Social Media Examiner - perhaps the world's largest social media marketing resource.   Paul and Phil discuss Phil's passion and work experienced through his Called to Worship ministry and as host of Man in the Pew podcast.  This will help you and churches find encouragement, inspiration, tips and methods for becoming more Christ like .. day by day. Visit GodZoneShow.com for show notes and to ask a question or leave a comment and answer the engagement question. To Leave a Message for Paul or Ask Paul a Question GodZoneShow.com/contact/

#30: Today's guest is one of those Behind-the-scene heroes. Many of us are familiar with the well-known event in the social media field - the largest annual event called: Social Media Marketing World. However, you probably don't know the Event Director, the righthand man of Michael Stelzner is a God-loving influencer - Phil Mershon. Phil is the Director of Events for Social Media Examiner. He brings over 25 years experience in leading customized events, mission-driven campaigns and creative communication strategies. He now leads the popular events Social Media Success Summit and Social Media Marketing World. He also just launched his own podcast called Man In The Pew. In this podcast we will learn his own journey so far, the importance to have a mentor, and the inspiring story of how God used him in the CBN interview. Key Lessons: Phil’s own journey Why so many Christians are in Social Media field The biggest mistakes of Christian Entrepreneurs The importance of having a mentor The responsibility as Christian Entrepreneurs How Phil received his calling for the podcast he just launched! Phil’s daily routine to keep him grounded and productive in the crazy social media world:) Phil’s CBN interview story   Tweetable: (https://twitter.com/Phil_Mershon) “Getting focused is the key to succeed.” If you don’t feed yourself first- soul, mind, body, you are not much useful for other through the day.” Links: Phil’s private website: http://calledtoworship.org Phil’s Podcast: http://maninthepew.com (http://maninthepew.com) Social Media Examiner: www.socialmediaexaminer.com (http://www.socialmediaexaminer.com/) Phil is the Director of Events for Social Media Examiner. He brings over 25 years experience in leading customized events, mission-driven campaigns and creative communication strategies. He now leads the popular events Social Media Success Summit and Social Media Marketing World. He also just launched his own podcast called Man In The Pew. In this podcast we will learn his own journey so far, the importance to have a mentor, and the inspiring story of how God used him in the CBN interview. Key Lessons: Phil’s own journey Why so many Christians are in Social Media field The biggest mistakes of Christian Entrepreneurs The importance of having a mentor The responsibility as Christian Entrepreneurs How Phil received his calling for the podcast he just launched! Phil’s daily routine to keep him grounded and productive in the crazy social media world:) Phil’s CBN interview story   Tweetable: (https://twitter.com/Phil_Mershon) “Getting focused is the key to succeed.” If you don’t feed yourself first- soul, mind, body, you are not much useful for other through the day.”   Links: Phil’s private website: http://calledtoworship.org Phil’s Podcast: http://maninthepew.com (http://maninthepew.com) Social Media Examiner: www.socialmediaexaminer.com (http://www.socialmediaexaminer.com/)   Full Episode Page: https://kellybaader.com/030 (https://kellybaader.com/030)

Jeff Cobb interviews Phil Mershon, director of events at Social Media Examiner. Show notes available at http://www.leadinglearning.com/episode48.

I used to be a big shot. In my corporate marketing days, I was among the top 1 percent on the company organizational chart. I was awarded seven patents and I earned two masters degrees. I closed the biggest deal in the company's history, worth more than $5 billion in sales. I earned a big salary and managed a highly-visible team of global all-stars. I had received two Chairman’s Awards for outstanding achievement, a stock award that was the highest recognition in my company. As far as I know, I was the only employee who had earned this twice. In my position as Global Director of eBusiness, I was the company’s go-to guy for anything Internet. My corporate life was a frenzy of activity. I was getting hundreds of emails a day, conference calls at all times of day and night, and lots of new opportunities and recognition. But I had also been dabbling in some entrepreneurial side businesses and, once I my kid’s college tuition was paid for, I decided it was time to re-invent myself and venture out on my own as a business owner, consultant, and college educator. I will never forget the eerie thing that happened the morning of my first day out on my own. The frenzy was over. No emails. No calls. No meetings in Paris. No communication of any kind. I was experiencing the Veil Of Silence! A new equity of online influence In my company, I was well-known and respected. But now that I was starting over, nobody knew me. Nobody knew -- or cared -- that I was a big deal just 24 hours ago. On my first day as an entrepreneur, I was the go-to guy for nothing. True story. When I started my new consulting business, my first two customers were a college kid trying to start a local catering business and a real estate agent. My first professional speaking gig was before the Lions Club in Farragut, Tennessee. The fried chicken served at lunch was delicious by the way. I had gone from being a person who was wined and dined atop skyscrapers in Shanghai to a fumbling entrepreneur building an entirely new reputation, and an entirely new brand, from scratch. Talk about a humbling experience. But in less than five years, I built a brand reputation that opened up consulting assignments with some of the biggest companies in the world, including Cisco, Johnson & Johnson, and The U.K. government. I wrote best-selling (really) business books. I was in a position to give speeches at convention halls filled with thousands of people. I’ve lectured at some of the world’s top universities and was even a guest speaker at a European “think tank” that had attracted famous authors and diplomats like Nelson Mandela. The new path to power My path to re-invention was filled with mistakes and bad habits that I carried over from the old corporate world. And this is what I had to learn the hard way: There is an entirely new paradigm of power in the online world … or what I call the new “equity of influence.” Here’s what I mean. In the carbon-based world of a traditional corporate office job, these are some of the things that help create power and influence: Job title Salary Achievements Number of direct reports Control of scarce resources Where you went to college Executive relationships/sponsorship Awards and certificates Size of office … there have even been studies that show how tall you are, how good-looking you are, and how you dress contribute to personal power in the “real world!” But on the Internet, none of this matters. Nobody cares what your title is. Have you ever tried to tell somebody on the Internet what to do? Nobody can really tell how tall you are, how rich you are, or what family you married into. It just doesn’t matter any more. In fact, there is only one thing that counts today, only one source of power and influence when it comes to the online world. And it is this. To be known. The imperative of being known I was recently invited to be a speaker at the next Social Media Marketing World. I've collaborated with Phil Mershon from SME for five years now and I count him as a friend. Yet, in our conversation he admitted that he had no idea where I had worked for most of my life, what I did, or what I had achieved before I was a blogger. When you get down to it, the only reason I am a speaker at this event, or any event, is because I am known. And, if I ever faded away for awhile, I probably would not be invited again. So where am I going with this? Being known has everything to do with your success, too. Where do you want to go with your career and your life? What’s next? Do you want to ... Write a book Establish a speaking career Become a consultant Be named to a prestigious board Stay relevant in your field for many years Build a helpful personal network Be recognized by your industry peers Obtain a teaching position at a university some day Be seen as a leader in my industry Put yourself in a position for a promotion outside your current company I often have people ask me how they get to this next level in their career and in the process of helping these people, I kept finding myself providing the same advice over and over: “Well, to achieve that, you have to be ... known.” One of the favorite quotes that I used in my book The Content Code was from the international pop star Taylor Swift: “Today, artists get record deals because they have fans – not the other way around.” You may not think of yourself as the type of person who needs to attract “fans,” but I think the general idea here is relevant to nearly any career path today. Nobody is going to hold your hand and help you up that ladder any more. You need to be accountable for your own success, recognition, and brand. Your dream “record deal” might be a promotion, a contract to write a book, or an invitation to speak at an industry event. It is very unlikely that will happen unless you’re known, unless you have built up your very best Digital Self. This is a fascinating topic and the primary discussion point of our new Marketing Companion podcast episode. Tom Webster and I start with a humorous bit about the Marketing Olympics and proceed to a spellbinding account of what it takes to be known today. You won't want to miss this. Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com, BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour! Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free audience Discovery tool. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals at a deeper and richer level, then we can fundamentally change the way people relate to one another. By understanding the interests and cultural DNA of key audience segments, marketers are empowered to take an audience-first approach to making meaningful connections with ideal consumers. Find out how at Affinio.com.

A supplier of more than 60 Million stock photos, vectors, videos, and music tracks, Shutterstock provides individuals and businesses with “subscriptions and images on demand for every budget”. As social media continues to become more and more visual, it’s no wonder that Shutterstock fits right in from both a marketing and customer service perspective. The company is currently in the midst of integrating its social care team into the larger customer service organization, in order to realize efficiencies and support the effort to offer 24/7 service in multiple languages. Sarah Maloy, Senior Manager of Content Marketing for Shutterstock, talked with me and Dan Moriarty for episode 18 of the Focus on Customer Service podcast. Some of favorite quotes include: • “We are always sharing highly curated, beautiful imagery that’s really trying to inspire people.” • “We’re working on ways that we can expand what we’re doing from a customer support perspective in social by integrating with Shutterstock’s overall customer support team.” • “The most important thing in social media and in customer care is not to have the exact, correct, approved wording, but to show people that there’s a human there and that you genuinely want to help.” Here are the highlights of the episode and where to find them: 1:30 Sarah’s background and an overview of Shutterstock 2:35 Shutterstock’s social customer care program 6:34 The role imagery plays in Shutterstock’s business and social media presence 9:18 Which channels Shutterstock’s customers use for social care 10:20 Shutterstock’s global expansion plans, including multiple language support 13:06 Sarah’s advice to others in the social customer care space Thanks to Phil Mershon for nominating Shutterstock for the podcast. If you’d like to suggest a brand for a future episode, please tweet us using the hashtag #FOCS. The Focus on Customer Service podcast is also available on iTunes and Stitcher.

  Welcome back to part 2 of a special event on Visual Marketing where I team up with Phil Mershon from Social Media Examiner.    This week, four more visual marketing experts weigh in. They offer some great advice for making the most of visual platforms like Instagram, Pinterest, Twitter, and Facebook. They've got lots of tricks to save you time and cut down on the hassle of keeping up with multiple platforms. They are also gracious enough to candidly share their biggest (and most humorous) mistakes to help spare the rest of us the pain of learning these lessons the hard way.

Do you consider yourself a thought leader? Want to know what it takes to become a guest on a major podcast or a speaker at large events? In this episode I interview Phil Mershon, director of events at Social Media Examiner. This show is the official third anniversary of the Social Media Marketing podcast. Phil and I will explore how we pick the thought leaders in our industry for our conferences and podcast.  Show notes: https://www.socialmediaexaminer.com/157

Phil Mershon is the director of events for Social Media Examiner, where he oversees two signature events: Social Media Marketing World and Social Media Success Summit. Previously, Phil was a training consultant with Koch Industries, a systems analyst for Boeing, and spent over 18 years working for churches and non-profits in leadership roles. Phil is also a jazz saxophonist and songwriter.