Podcasts about agorapulse

IN CLEAR FOCUS: Emeric Ernoult, the CEO of Agorapulse, discusses social media management. From pioneering the first social inbox to developing ROI tracking tools, Emeric shares insights on measuring social media effectiveness, leveraging employee advocacy, and achieving 4-10x reach through strategic content distribution. Learn how this bootstrapped company grew to $20M+ revenue, helping brands streamline multi-platform management while proving social media's impact on bottom-line results.

“The easiest and most reliable way to get amazing talent is to work with your network and your employees' networks,” says Emeric Ernoult, co-founder and CEO of AgorapulseIn this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Emeric Ernoult, co-founder and CEO of Agorapulse, to explore the power of leveraging social media and networks to build a successful business. Emeric shares how his journey as a SaaS entrepreneur has led him to discover the critical role that social media plays in attracting top talent, driving brand awareness, and generating quality leads.From Agorapulse's early product-led growth to its transformation into a marketing and sales-led company, Emeric discusses how the company shifted its approach and why leveraging your employees and their networks is key to achieving greater success. He also shares his unique take on why branding is just as important as lead generation and how the right social media strategies can yield impressive results.In this episode, you'll learn:How to effectively leverage your employees' networks to hire top talentWhy social media isn't just about posting content, but about creating genuine connectionsThe balance between branding and lead generation in B2B marketingResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Emeric on LinkedIn: https://www.linkedin.com/in/ernoult/Explore Agorapulse: https://www.agorapulse.com/Timestamps:(00:00) Intro(01:10) Emeric's background and entrepreneurial journey(03:00) The evolution from product-led to marketing and sales-led at Agorapulse(06:45) The importance of leveraging your employees' networks for growth(10:20) Balancing branding with lead generation(13:30) Measuring social media success and ROI(17:10) The future of social media marketing in B2B(21:00) Key lessons learned from failures and successes in business

#328 In today's episode, we are joined again by the multi-talented Jeff Sieh. He and Erik Fisher continue the conversation they had about creativity and turn to the art of content repurposing. Jeff shares his expertise on repurposing pillar content for different platforms and formats, offering valuable insights into leveraging technology and tools to maximize content reach. From the Amazon Influencer program to the importance of repurposing live content, Jeff and Erik explore strategies to extend content lifespan and engage diverse audiences. They also discuss the significance of catering to different audience preferences and utilizing tools such as Descript for text-based editing and content analysis. Join Erik and Jeff as they uncover the magic of content repurposing and its potential to elevate your brand and business. (Original Air Date - 2/1/24) What we discuss with Jeff: + Embracing multiple platforms to reach diverse audiences. + Leverage technology to expand presence and reach. + Repurposing content for wider reach and engagement. + Consider platform consensus before posting content snippets. + Make money by promoting items during videos. + Repurpose content wisely, not sleazily, for efficiency. + Recycling content through AgoraPulse for audience reach. + Repurposing podcast content into valuable ebook for audience. + Video editing transition to text-based; custom templates. + Descript: versatile tool for screen recording/transcripts. + Find Jeff's content at jeffsieh.com/descript101  Links and resources from this episode: Amazon Influencer Program Descript 101 Dealcasters Castmagic Ecamm For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com If they adhere to regulations, healthcare professionals can leverage social media for business growth without risking their licenses.  In this episode, Brad Friedman, President of the Friedman Group, discusses how he helps businesses in regulated industries, especially healthcare, legal, and financial, elevate their digital marketing strategies. He highlights his unique background as a former attorney, bestselling author, and business owner, giving him a distinct advantage in understanding and navigating the complexities of marketing within these industries. Brad emphasizes the increasing difficulty of standing out in a world saturated with online content and how his company assists clients in gaining visibility and generating revenue through digital platforms. He also offers more value by sharing his favorite business resources: Agorapulse, a social media management tool for tracking ROI, and Magai, an AI aggregator tool for accessing various AI models from one place.  Tune in and learn how to navigate digital marketing in regulated industries and gain valuable insights into effective social media strategies! Resources:  Connect and follow Bradley A. Friedman on LinkedIn. Learn more about Friedman Group on their LinkedIn and website. Check out Agorapulase here to schedule your social media posts. Find out more about Magai here. Email Brad directly here. Fast Track Your Business Growth: Outcomes Rocket is a full service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

What topic would you like us to cover next?What does it really take to build a successful SaaS business from scratch with no funding? Emeric Ernoult knows the answer all too well - he went three years without a salary while bootstrapping Agorapulse, now one of the world's leading social media management platforms.The journey began in 2000 with a community-building software before "social media" was even coined as a term. For nearly a decade, his team struggled with a product that was ahead of its time and in the wrong market (France, in French). The pivotal shift came when they recognized Facebook's dominance and evolved their offering to meet what social media managers actually needed daily: tools to manage comments, schedule posts, and measure results.Emeric's breakthrough innovation - the social media inbox - transformed how professionals handle online communications. Rather than the chaotic column view popularised by early tools like Hootsuite and TweetDeck, Agorapulse organised incoming content chronologically like an email inbox. This seemingly obvious solution propelled them from zero to $5 million in revenue before competitors eventually copied it.Emeric categorises his costliest mistakes: hiring without clearly defining roles, ignoring gut feelings about unsuitable candidates, delaying necessary terminations, creating overly complex pricing models, and attempting go-to-market strategies without proper expertise. "I can count the smart things I've done on two hands," he admits, "but I'd need several bodies to count my mistakes."Today, Agorapulse is tackling social media's biggest challenge: proving ROI. Their patent-pending technology connects social activities directly to website conversions, showing which specific posts, comments, and replies drive business results. It's this innovation that's helping social media managers finally gain the respect and budgets they deserve from sceptical executives. Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

We're joined by Emeric Ernoult, co-founder and CEO of Agorapulse, who bootstrapped his company to an impressive $20 million in revenue without external funding. As a pioneer in social media management, he created the first-ever social media inbox and ROI tracking tools.In this episode, we dive deep into practical social media ROI for B2B SaaS companies—moving beyond vanity metrics to discover what truly drives revenue. Emeric shares actionable frameworks for building attribution systems that work, even with limited resources.Tune in to learn how to transform your social media activities into measurable revenue and create a social strategy that actually converts for your software business.

Welcome to "The AI Hat Podcast: Unlocking the Power of AI for Business Growth" Are you a business leader looking to harness the power of AI for growth but feeling overwhelmed by the complexity? Do you want practical advice and real-world strategies to successfully integrate AI into your business? Who is this show for? "The AI Hat Podcast" is designed for business leaders and decision-makers across all industries who are eager to understand and leverage AI for business growth. Whether you're just starting your AI journey or looking to advance your existing initiatives, this podcast provides clear guidance and expert insights. What can you expect from this show? Join your host, Mike Allton, Chief Storyteller at Agorapulse and founder of The AI Hat, as he demystifies AI and explores its practical applications for businesses of all sizes. Each episode features insightful conversations with AI experts and business leaders who share their experiences, strategies, and best practices. You'll discover how to: Identify AI opportunities within your specific industry and business model Develop a human-centered approach to AI adoption Implement AI solutions to improve efficiency, productivity, and decision-making Navigate the evolving AI landscape and stay ahead of the curve About your host, Mike Allton Mike Allton is a seasoned digital marketer with a passion for helping businesses thrive in the age of AI. As Chief Storyteller at Agorapulse and founder of The AI Hat, Mike brings his expertise and engaging style to deliver practical AI insights and actionable advice. Join the conversation Tune in to "The AI Hat Podcast" and unlock the transformative power of AI for your business. Subscribe now and embark on your journey to growth! Learn more about the show, including past episodes, partnership, and guest opportunities: https://theaihat.com/podcast/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show we have Emeric Ernoult, the Founder and CEO of Agorapulse.In this episode, Emeric shares his experience navigating Agorapulse's bold pivot from serving SMBs to targeting mid-market and enterprise clients.We then discussed the challenges of combating endemic churn, why moving upmarket was critical for growth, and the lessons learned from multiple pivots along the way.We wrapped up by discussing the complexities of scaling a SaaS business while bootstrapped, including how to align product, marketing, and sales when shifting to a new customer segment.Mentioned ResourcesAgorapulseEpisode 44 | Challenges tackling SMB churn and how to overcome themChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

In this episode of Scrappy ABM, host Mason Cosby sits down with Mike Allton, Chief Storyteller at Agorapulse, to explore how podcasting can be a powerful tool for account-based marketing (ABM). They discuss targeting, tech stacks, and measuring podcast success beyond vanity metrics.Best Moments:(01:48) Targeting the right audience on LinkedIn for B2B SaaS(06:29) Strategies to make guests comfortable joining the podcast(10:49) Tech stack for podcast production and distribution(15:46) Measuring success beyond vanity metrics like downloads(21:34) Overcoming roadblocks and being patient with guestsGuest Bio:Mike Allton is the Chief Storyteller at Agorapulse, a leading social media management tool. An experienced podcaster and content creator, Mike runs multiple shows for Agorapulse and his own AI-focused podcast. He is passionate about leveraging podcasting as a key ABM strategy and using AI to streamline the production process.

Juliette Duizabo est Head of Data chez Agorapulse, la startup qui propose un outil de gestion des réseaux sociaux qui a levé plus de 16 millions d'euros. Avant, Juliette était déjà Head of Data chez Ovrsea.

How often have you thought, “I forgot to post today”? In today's episode, I dive into why consistency is the secret sauce for social media growth. Posting regularly on platforms like Facebook can feel overwhelming, but I'm here to share two simple methods to stay consistent and reduce the stress of showing up online.From turning on Facebook Professional Mode to leveraging third-party tools like Agorapulse and MetraCool, I'll walk you through actionable steps to simplify your content schedule. Whether you're a seasoned entrepreneur or just getting started, these strategies will help you connect with your audience and grow your business.In this episode, you'll learn:Why consistency builds trust and engagement: Showing up regularly reinforces your brand's reliability and strengthens audience connections.How Facebook Professional Mode simplifies scheduling: Unlock powerful tools on your personal profile to plan and post effortlessly.Why third-party tools like Agorapulse save time: Draft, organize, and schedule posts to stay ahead without the daily scramble.How to tailor posts to your audience's habits: Using analytics helps you post at peak times for maximum visibility and engagement.Why authenticity matters in social media: Personal, relatable posts foster genuine connections and meaningful conversations.If you're ready to master consistency and grow your online presence, this episode is your game plan.Chapters:00:00 Introduction and Overview00:31 The Importance of Consistency in Social Media01:13 Leveraging Facebook Personal Profiles03:38 Scheduling Posts with Facebook Professional Mode05:19 Using Third-Party Tools for Scheduling07:02 Quick Break and Masterclass Announcement09:45 Final Tips and Encouragement11:32 Conclusion and Call to ActionThis episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJANStart getting sponsors for your podcast and make a difference on your business.http://www.sponsoryourpodcast.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#SocialMediaTips #FacebookMarketing #ContentCreation #SchedulingHacks #DigitalMarketingStrategy #FacebookEngagement #ContentConsistency #SmallBusinessGrowth #MarketingMadeSimple #EntrepreneurLife #Loomly #Agorapulse #Metricool #AItools Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling.Discover:How storytelling can strengthen your brand and foster community engagementThe ways Agorapulse integrates storytelling into customer communicationHow AI supports Mike in brainstorming, creating story frameworks, and managing six podcastsThe importance of choosing the right storytelling framework beyond just the hero's journeyThe fine line between automation and creativity, and how to avoid the pitfalls of over-reliance on AIWays AI can help analyze and improve your storytelling by identifying missing elementsMike's current preferences for AI tools in copywriting (Claude) vs. research/strategy (ChatGPT)The evolution of AI language models to incorporate more reasoning and evaluationThe critical role of well-crafted prompts in getting quality AI output for business and marketing use casesImportant links & mentions:The Social Media Hat thesocialmediahat.com/connectMike on LinkedIn https://www.linkedin.com/in/mikeallton/How to Win at Gen AI Search with Christopher Penn www.content10x.com/310How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314Amy's book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you struggling to find your confidence in front of the camera?Do you feel like an imposter when creating live video content?How can introverts overcome their fears and shine on camera?

In a galaxy not so far away, marketers are facing a new frontier: the rise of AI. But what if you could harness this power to create your own digital clone? Welcome to the Clone Wars of marketing, where your AI twin might just be the secret weapon you need to crush the competition. Imagine having an AI version of yourself that not only understands your brand voice but can amplify your marketing efforts tenfold. Sounds like a Jedi mind trick? Well, our guest is here to show us it's not only possible but potentially game-changing for your business. Andrew Davis is a marketing Jedi Master who's been at the forefront of digital innovation for years. He's worked with an impressive roster of clients including Kraft, Walmart, and PepsiCo, and his insights have graced the stages of over 1,000 events including those I've run for Agorapulse. As the author of multiple bestselling marketing books, he's now delivering powerful AI keynotes at prestigious conferences like MAICON and B2B Forum, helping marketers across the galaxy harness the force of AI. AI in Marketing: Unpacked host Mike Allton asked Andrew Davis about: ✨ AI-Enhanced Creativity: Understand how Digital Doppelgängers amplify human creativity rather than replace it. ✨ Competitive Edge: Learn strategies to leverage your AI twin for a significant market advantage. ✨ Future-Proof Skills: Identify the human skills that become more valuable when working with AI collaborators. Learn more about Andrew Davis Connect with Andrew Davis on LinkedIn Resources & Brands mentioned in this episode Andrew Davis LinkedIn Profile Makeover: Harnessing AI for Professional Branding w/ Viveka von Rosen Gary Vaynerchuk Brandscaping: Unleashing the Power of Partnerships Deepak Chopra Custom GPTs for Marketers: Work Smarter, Not Harder w/ Mike Allton Miri Rodriguez HeyGen ElevenLabs RunwayML Paul Roetzer AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing w/ Mike Allton AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/clone-wars-how-your-ai-twin-can-crush-your-competition/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

IMpulse S2E8 features Mike Allton. Mike is a strategic marketing leader and fractional CMO who is passionate about empowering SaaS companies. By day, he's driving success at Agorapulse, the top-rated social media management tool. He's also a prolific author, speaker, and champion for building lasting business relationships. Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeallton/ Mike's Podcast, AI in Marketing: Unpacked: https://open.spotify.com/show/2cCQDnyFilYbo65j0RN4t9 This episode includes: - Marketing tactics vs strategy - Agorapulse, Top-rated social media management tool - Marketing expertise and basics - Challenges in Marketing Tactical approach, fractional CMO - Integrate influencer marketing with sales results - Broad understanding of working with influencers - Tiktok support campaign targeting influencers - Process-based storytelling for success - Balance between data and creativity in marketing - Top of the funnel marketing vs influencer marketing Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

What if I told you that principles from rock 'n' roll can transform AI and revolutionize digital marketing? Digital marketing often struggles to truly captivate and engage audiences, leading to wasted resources and low ROI. Creating content that resonates emotionally with consumers remains a significant challenge for many brands. Despite using various tools and strategies, many marketers find their campaigns falling flat. The frustration grows as they realize their content lacks the emotional depth needed to make a lasting impact, leading to disconnected audiences and ineffective marketing efforts. Enter Kate Bradley Chernis, who brings a unique perspective to the digital marketing world. As a former rock 'n' roll DJ broadcasting to 20 million listeners a day, Kate has an unparalleled understanding of audience engagement. Now, as the co-founder and CEO of Lately, she leverages the neuroscience of music to drive revolutionary AI technology. Kate's innovative approach is transforming content creation and digital marketing, offering a fresh, effective way to connect with audiences on a deeper level. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Kate Bradley Chernis about:

What if you could analyze your ad creatives' performance and gain actionable insights in under a minute? Advertisers face a daunting challenge when it comes to understanding the true impact of their creatives across platforms like Facebook, Instagram, Google, and TikTok. The "black box" problem leaves them in the dark, relying on inadequate traditional methods like A/B testing, leading to guesswork and inefficiencies. This lack of detailed, actionable data results in wasted resources and time, with advertisers unable to optimize their strategies effectively. The frustration of costly and ineffective testing pushes brands to seek better solutions. Today, we have Asaf Yanai, CEO of Alison.ai, joining us to explain how AI can revolutionize creative analysis. Asaf has over 15 years of experience in driving technological innovation and transforming industries. With a background in strategic roles such as VP of Growth and Head of Media Buying at top online marketing companies, Asaf leverages his expertise to lead Alison.ai in revolutionizing creative analysis with AI. His entrepreneurial journey, marked by successful ventures and a relentless pursuit of progress, makes him a true inspiration in the tech industry. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Asaf Yanai about:

What if you could ensure your brand stays relevant and robust no matter how the digital landscape changes? Many brands rely heavily on a single channel, like social media, making them vulnerable to sudden changes and platform-specific issues. When platforms change algorithms or face restrictions, brands that aren't diversified can see their reach and engagement plummet. This leaves marketers scrambling to regain lost ground, often with limited success. What are our options? That's what Carlos Gil is here to help with. Carlos is a marketing expert with over 15 years of experience, specializing in driving ROI through growth marketing, social media strategy, and content creation. Currently the Brand Evangelist for GetResponse, Carlos is also a sought-after public speaker, author, and consultant. He's known for his innovative approaches to integrating social media and email marketing to build strong, future-proof brands. Carlos shares his expertise through speaking engagements at major industry events like SXSW and Social Media Marketing World, and his work has been featured in notable publications such as CNNMoney, Inc. Magazine, and Social Media Examiner. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Carlos Gil about:

Links you might like: Currys viral video ad knowyourmeme.com  Agorapulse (try free) for social media management Reclaim (free) for calendar and task management

The AI revolution is here, and it's transforming marketing as we know it. This isn't hyperbole or speculation - it's happening right now, all around us. In this episode of AI in Marketing: Unpacked, we're cutting through the noise to explore why AI represents the Fourth Industrial Revolution and what that means for marketers. We'll examine how AI compares to past industrial revolutions, its current impact on marketing practices, and the opportunities and challenges it presents. This isn't about far-off future predictions; it's about understanding the changes happening today and how they're reshaping our industry. By the end of this episode, you'll have a clear understanding of AI's role in marketing, how it's different from previous technological advancements, and what you need to know to adapt and thrive in this new landscape. Whether you're an AI enthusiast or a skeptic, this information is crucial for every marketer navigating today's rapidly evolving digital world. You'll learn: ✨ AI Revolution is Now: Unlike previous technological advancements, the AI revolution is happening at an unprecedented pace, affecting all aspects of marketing from customer insights to content creation. ✨ Adaptation is Key: Marketers must prioritize continuous learning and skill development to harness AI's potential, focusing on both technical knowledge and uniquely human skills like creativity and empathy. ✨ Ethical Considerations: As AI reshapes marketing practices, addressing ethical concerns around data privacy, algorithmic bias, and transparency will be crucial for maintaining consumer trust and ensuring responsible AI adoption. Learn more about Mike Allton Mike Allton is a marketing expert, author, and dedicated educator in the digital marketing space. As the Chief Storyteller at Agorapulse, Mike brings years of hands-on experience in social media marketing and content strategy. He's the author of multiple books on digital marketing and has been featured in leading publications such as Entrepreneur and Forbes. With his unique ability to simplify complex topics, Mike is your guide through the evolving world of AI-powered marketing, making cutting-edge concepts accessible and actionable for marketers at all levels. Connect with Mike Allton on LinkedIn Connect with Mike Allton on Threads Resources mentioned in this episode AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/the-ai-revolution-is-here-what-every-marketer-needs-to-know/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Can AI help us to become better storytellers? Your immediate thought might be no, of course not! But while an AI tool won't craft a compelling narrative out of nowhere, it can help us to become better at our jobs by saving time and acting as an advisor and assistant. For this episode, Mike Allton, the Chief Storyteller at Agorapulse, drops a masterclass on using AI to craft intriguing stories that all marketers and social pros can learn from. Full Episode Details  As Chief Storyteller, Mike has fully embraced the new age of AI and shares his experience of learning how AI tools can play a role in storytelling. He shares examples of how AI can streamline research and content preparation and save time on the nitty-gritty work that bogs down creatives. For those new to social media with AI worries, Mike shares advice (and reassurance) and explains the common mistakes even seasoned marketers make when using AI. He makes it clear that it is no magic wand, but it's powerful – if you use it right. Mike weighs up AI's strengths and limitations, offering practical advice on when to utilize it in content creation. One example he recommends is using AI to identify gaps in your content strategy, freeing up time for humans while highlighting opportunities for great content in the future.  In This Episode: 1:45 - What does Mike's role as Chief Storyteller involve?  2:31 - What makes a good story?  5:45 - How AI and marketers can work together to tell stories   8:31 - The top thing marketers get wrong with AI  10:57 - How AI can help you find gaps in your content    13:00 - Mike's advice for overcoming AI wariness and using it to improve your work  19:02 - How humans can differentiate themselves from AI  22:11 - How Agorapulse is integrating AI into the platform    27:06 - The best places to connect with Mike, including his website and podcast   27:32 - Mike's top tip for aspiring social pros  Resources  Connect with Mike on LinkedIn Follow Mike on X Follow Mike on Instagram Mike's Blog - The Social Media Hat AI in Marketing: Unpacked Podcast Agorapulse Visit SocialPros.com for more insights from your favorite social media marketers. 

What if you could revolutionize your digital agency's operations with the latest cutting-edge technology? Digital agencies today face the challenge of managing complex workflows while maintaining efficiency and delivering high-quality results. Traditional methods often prove inadequate in handling the increasing demands of clients and the dynamic nature of digital marketing. Inefficient workflows lead to bottlenecks, resource wastage, and subpar client experiences. Agencies struggle to keep up with the fast-paced digital landscape, resulting in missed opportunities and declining competitiveness. Today, we are joined by Anne Cheng, an award-winning executive and CEO of Supercharge Lab. Anne will share her insights on how digital agencies can leverage AI and machine learning to streamline operations, optimize workflows, and deliver more personalized services. With her extensive experience in business and marketing strategy, Anne will guide us through the methodologies and technologies that can revolutionize the way digital agencies operate. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Anne Cheng about:

Struggling to get influencer marketing working for your business? Businesses today face the complex challenge of effectively aligning their brands with influencers to truly connect with their audiences. Despite rising investments in influencer marketing, many companies struggle to ensure their collaborations are strategically sound and resonate authentically with their target demographics. Misalignment can lead to inauthentic content, wasted resources, and failed campaigns. Imagine launching a campaign that falls flat because the influencer's message doesn't resonate, or worse, is perceived as disingenuous. This not only damages the campaign but can also tarnish the brand's reputation. How do we find and select influencers, and get them aligned with our marketing strategies? That's what Ashley Zeckman is here to help us with. Ashley is a dynamic marketing leader and Co-CEO at Onalytica, a company renowned for its expertise in influencer marketing and audience intelligence. With years of experience in guiding brands through the complexities of influencer collaborations, Ashley has played a crucial role in developing strategies that align brand goals with audience expectations. Her work focuses on creating authentic, engaging, and effective marketing campaigns. Ashley is also an influential voice in the marketing community, regularly sharing her insights through articles and presentations. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Ashley Zeckman about:

"Humaniser son business, ça ne fait JAMAIS de mal !" Les modèles de croissance des Entreprises sont de plus en plus collaboratifs.BtoB comme BtoC, le Marketing est en train de devenir de plus en plus communautaire.Lemlist, Adobe, Agorapulse, Team For The Planet, l'ont bien compris.À qui le tour ?Dans cet épisode, Noémie Kempf, créatrice du  Podcast "Storyline" et aute ur du Livre "Le pouvoir des communautés ", dévoile la méthode pour créer sa communauté !La définition d'un tunnel communautaire [00:01:56] Noémie explique ce qu'elle entend par un tunnel communautaire et comment il peut être efficace.L'importance des communautés dans les stratégies marketing [00:02:54]  L'adoption croissante de l'approche communautaire par les entreprises dans tous les secteurs et de son intégration dans les stratégies marketing.Exemples de communautés dans différents secteurs [00:05:39] Noémie donne des exemples de communautés dans différents secteurs, y compris l'industrie bancaire, et souligne l'importance croissante des communautés dans l'économie actuelle.Les différentes industries bénéficiant de l'approche communautaire [00:06:37]  Les industries chinoises, les entreprises pour particuliers comme Green Go et Eliot, et les secteurs B2B peuvent tous bénéficier de l'approche communautaire.Les objectifs d'une communauté dans une stratégie de développement [00:08:54]  Les objectifs peuvent inclure le soutien au développement de nouveaux produits, l'augmentation de la visibilité orientée vers l'humain, la conversion d'audience en clients et la fidélisation de la clientèle existante.Le modèle "SPACE" pour définir un projet communautaire [00:09:51] Le modèle SPACE comprend le support client, l'idéation et l'innovation, l'acquisition et l'advocacy, le contenu et la contribution, l'engagement, et le succès du produit.Comprendre l'intérêt des gens à rejoindre votre communauté [00:12:44]  L'importance de la proposition de valeur communautaire et comment elle répond aux besoins des membres.Les propositions de valeur complémentaires des marques et des communautésLa "Minimum Viable Community" (MVC) [00:16:20]  L'importance de tester et valider une stratégie d'animation de communauté avant de la lancer officiellement.Mon fail personnel [00:18:10] Caroline explique comment la croissance rapide de sa communauté a causé des problèmes et des tensions et l'a amenée à faire un recrutement trop rapide, qu'elle a payé cher !La structuration et l'animation de la communauté [00:20:43] Noémie aborde la nécessité de créer un cadre et de déléguer les responsabilités au sein de la communauté, ainsi que les différentes stratégies d'animation et d'engagement des membres.Mesurer l'évolution d'une communauté [00:23:37] Noémie explique qu'il est important de mesurer le nombre de personnes qui rejoignent et quittent une communauté, ainsi que d'autres indicateurs d'engagement.Les outils pour créer une communauté [00:24:26]  Noémie mentionne l'utilisation d'outils pour créer une communauté, en fonction des membres et des objectifs de la communauté. 

Businesses today are constantly struggling to truly understand their audiences. Despite making significant investments in social media and digital marketing, many find it challenging to decode complex consumer behaviors and preferences. Traditional analytics often fall short, providing only surface-level insights which fail to drive impactful decisions. This lack of deep understanding leads to missed opportunities, ineffective marketing strategies, and ultimately, lower ROI. Imagine continually pushing out campaigns that don't resonate, wasting valuable resources, and seeing little to no engagement. The frustration grows as businesses realize that knowing their audience is no longer a 'nice-to-have' but a 'need-to-have' for survival and growth in a competitive landscape. That's what Jonathann Mingoia is here to help us with. Jonathann Mingoia is a renowned audience intelligence specialist with over a decade of experience in the field. Currently serving as the Chief Enterprise Solutions Officer at Audiense, Jonathann plays a pivotal role in driving the company's vision to bring consumer research into the digital era. His expertise spans across social media, digital intelligence, and e-reputation management. With a robust background in utilizing data-driven approaches to understand consumer behavior, Jonathann has helped numerous businesses enhance their marketing strategies, optimize their operations, and achieve significant growth. His passion and insights make him a sought-after expert in the realm of audience intelligence. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Jonathann Mingoia about:

This podcast interview focuses on the entrepreneurial journey to create a sticky and healthy B2B SaaS business. My guest is Emeric Ernoult, Founder and CEO of Agorapulse. Emeric is a serial entrepreneur with 20 years of experience in social media and SaaS. He co-founded affinitiz, one of the first modern social network SaaS platforms in France in the early 2000s. In 2010 he founded Agorapulse, social media platform. He grew it from generating €140,000 in annual revenue to achieving the same figure every three days, without taking significant outside funding.  This makes Agorapulse an inspiring bootstrapped SaaS success story. Hence I invited Emeric to my podcast. We explore his insights on what it takes to create a successful B2B SaaS company without having to rely on external funding. He shares is big lessons learned running the business through a PLG motion, and explains why they've pivoted to a sales-led SaaS motion, thereby moving up market. Last but not least, he elaborates on his approach to customer segmentation, creating measurable business value, and how to enable constant evolution Here's one of his quotes "Do not raise money. VC firms and investors are going to tell you that you're going to get more than money... if you don't know how to leverage that money, you're basically just given away part of your company for something that you're not going to get value from." During this interview, you will learn four things: Why you should prioritize investing in amazing customer support, especially when bootstrapping and the product is still evolving How to go about hiring people that have the highest chance to bring your company success What to focus on when you want to transition from PLG to a sales-led motion His first principle when it comes to prioritizing features to create products people start talking about and keep talking about.  For more information about the guest from this week: Emeric Ernoult Website: Agora Pulse Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, we're having a conversation that's not getting the attention it deserves—brand advocacy. We all know the power of social media in extending the lifespan of ad campaigns, but have you ever thought about leveraging your own circle of influence to create raving fans? We're breaking down what brand advocacy really means and sharing actionable strategies to harness this powerful tool to grow your business and brand. We'll also discuss the startling statistics about consumer behavior and the importance of investing in a structured referral program.Key Points:- [0:22] – Introduction to brand advocacy and its significance in social media and advertising.- [1:05] – Surprising stats: 84% of consumers trust recommendations from friends and family over formal ads.- [2:16] – The gap in most companies' referral programs and why a $50 gift card isn't enough.- [3:40] – Our own journey in creating an effective referral package with customized swag and resources.- [5:13] – Developing a partner resources website for streamlined advocacy efforts.- [7:31] – The undeniable power of word-of-mouth marketing and its impact on customer acquisition costs.- [9:13] – Encouraging a budget for advocacy in your overall marketing strategy.- [10:00] – Easy Advocacy by Agora Pulse: A tool to simplify crafting and sharing social media messages.Links Mentioned:- Easy Advocacy by Agora Pulse: https://www.easy-advocacy.com- Beefy Marketing: https://www.beefymarketing.comThanks for tuning in to this episode of Business Growth Hacks! If you found value in today's discussion, please subscribe, rate, and review our podcast. Follow Beefy Marketing on Facebook, Instagram, and YouTube for more marketing tips and tricks. Let's take your business to the next level together!

TikTok sports over 170 million users and 7 million businesses in the United States alone and, more importantly, on average, users are spending a movie's worth of time watching content daily, which makes it a treasure trove for marketers and advertisers. Users from every generation and background are highly engaged on the platform - both for entertainment as well as education and search - and that's led to tremendous growth in advertising revenue reaching tens of billions of dollars. How can agencies leverage TikTok on behalf of their clients? And how is the platform helping advertisers demonstrate their expertise and land more deals? That's what Mark Wallrapp is here to help us with. Mark is currently a Team Lead on the SMB Agency team at TikTok, where he leverages his experience in team building, negotiations, and marketing strategy to manage a high-performing team out of Culver City, CA. Previously, he served as the Principal of the Deal Desk at Reddit, overseeing global deal structuring and policy development, and contributing to over $360 million in revenue through annual agreements. His tenure at Meta (formerly Facebook) as an Industry Manager further highlighted his ability to manage digital media-focused sales teams to achieve meaningful revenue milestones. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Mark about:

What if you host a podcast without a concern of how many downloads you get, how big your audience is… yet STILL get a huge ROI from podcasting. It CAN be done. I have Mike Allton Head of Strategic Partnerships at Agorapulse on the show to share the Zero Listens podcast strategy. He shares why it works, how to get the right guests for your show, how to engage in a conversation that converts and how to use the content in a way that generates more opportunities. What you'll learn:  How to strategically choose podcast guests that build valuable business relationships Techniques for converting podcast guests into potential partners or clients How to use podcast content to fuel your sales team's outreach efforts Mike's "Zero Listens" podcast strategy focused on individual relationships How to effectively repurpose podcast content for paid ads and sales enablement Strategies for structuring podcast episodes to naturally introduce your products/services How to leverage a team and streamline processes   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Digital ad revenue is expected to exceed $600 billion worldwide this year, and yet despite such a lucrative and growing industry, it seems like it's never been more challenging to be a paid ads manager or consultant. We talked in a previous episode about iOS changes, cookies going away, and all of the other challenges and changes facing digital advertising. As a result, advertisers are not only turning to new strategies, they're employing new tools and leveraging AI any way they can to find the seam. Where should you turn your attention, and what advanced advertising strategies can we reliably turn to? That's what Maryna Burushkina is here to help us with. Maryna is the Founder & CEO at Growth Channel AI, as well as a Digital Marketing Consultant and Trainer. She has helped hundreds of multinational companies (such as Allianz and Philips) reshape their marketing to drive accelerated growth over the last decade. And she is building an AI technology to solve marketing inefficiencies using the power of data and micro-segmentation. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Maryna about:

On the back of AI, the marketing technology landscape has exploded to over 14,000 products and solutions. Covering everything from Advertising to Social Media Relationships. From Business Intelligence and Interactive Content to Data Visualization and Compliance and Privacy. How do we process such rapid growth, and what takeaways can we glean from the past year's developments? That's what Scott Brinker is here to help us with. Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Scott Brinker about:

Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? To discover how to measure the success of your social media marketing activities, I interview Emeric Ernoult.Guest: Emeric ErnoultThis episode of the Social Media Marketing Podcast is produced in partnership with Agorapulse.Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever wondered how top creators design their content creation studios to boost productivity?What must-have gear do the most successful creators swear by?How can you transform your studio space to reflect your personal flair and maximise creativity?

According to research from Microsoft, 74% report that their perception of a brand improves when it is clear the company responds to customers' social media inquiries. And yet, the average response rate for brands is only 7%! Why are so many companies failing to engage with and deal with comments on social media? And more importantly, for agencies or large brands who are seeing tremendous volume, how are they supposed to keep up with and moderate all these comments? That's what Matthew McGrory is here to help us with. Matthew McGrory is the CEO and co-founder of Arwen AI Limited, a tool to help enterprise brands revolutionize their social conversations. Arwen uses market-leading AI to put you in control of your social media paid and organic comments: automatically removing spam and toxic comments, detecting and managing negative comments, and spotting the opportunities to amplify the positive. Matt's previous experiences include roles such as Data Centre Engineer, CIO, and Technology Sales Director. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Matthew McGrory about:

ChatGPT would introduce this topic by talking about the vast and swiftly expanding landscape of marketing technology, and it would be right to do so. According to Scott Brinker at ChiefMartec.com, we've seen a 500% increase in martech solutions over the past decade and, ironically, thanks to ChatGPT and AI, we're poised to see even more growth in the years to come. These solutions are coming into existence to help marketers with incredible challenges and opportunities, such as understanding increasingly complex customer journeys and data sets - but at great cost. Not just financial costs, but also costs in efficiency, direction, and even internal influence. How should marketing teams approach the challenges of today, before turning to yet another piece of marketing technology? That's what Jim Williams is here to help us with. Jim brings over 25 years of perspective on the profound changes that continue to shape the business of marketing. In leadership roles at category-creating martech companies, he's both witnessed and contributed to the creation of the massive martech ecosystem and explosive growth of marketing operations. He was the first marketing operations leader at Eloqua, where he helped implement and evangelize modern demand practices, then went on to pioneer customer advocacy and the power of word-of-mouth marketing in B2B, and now serves as CMO for Uptempo. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Jim Williams about:

On this episode of GoalChat, host Debra Eckerling talks about Podcast Guesting with Mike Allton, Head of Strategic Partnerships at Agorapulse; Jackie Lapin, founder of SpeakerTunity, and Anastasia Lipske, founder of Access Speakers. Mike hosts multiple podcasts, while Jackie and Anastasia focus on helping experts find stages ... and microphones. The trio talked about their backstories, along with their thoughts on the benefits of podcast guesting. They also shared tips for finding podcasts to appear on, being a good guest, getting started, and more. Goals Mike: Carve out time to repurpose a clip out of a previous podcast Anastasia: Ask friends and clients what shows they listen to that they think you should be on Jackie: Book 3 hours in your calendar every week to dedicate to podcast guesting activities Final Thoughts Anastasia: Just do it Jackie: Deliver your knowledge consistently Mike: Have a call to action/link to deliver over and over again when you are a podcast guest Learn More About: Mike Allton: TheSocialMediaHat.com Jackie Lapin: SpeakerTunity.com Anastasia Lipske: AccessSpeakers.bz/thankyou Debra Eckerling: TheDEBMethod.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you struggling to maintain a consistent and active social media presence? Are you spending a lot of time creating great podcast or video content, but then find yourself with not enough time to promote those new episodes? Listen, I know how hard it can be to carve out even more time to talk about your latest post or episode when you've already devoted hours to it. But the fact is, that distribution is the most important piece! As Mark Schaefer put it, the economic value of content that isn't seen is zero. So how do we make sure that every great piece of content is shared and repurposed? That's what Hani Mourra is here to help us with. Hani is a dad, husband, and CEO & Founder of Repurpose.io, an easy-to-use automation tool that has helped hundreds of thousands of influencers, content creators, businesses, social media managers, and digital marketers maximize their exposure without spending hours publishing to multiple platforms. He is extremely passionate about creating automation tools to help content creators grow their online presence. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Hani Mourra about:

Google is beginning to block third-party cookies in Chrome. Apple has removed tracking parameters in ad links. Meta is rolling out ad-free versions of their platforms. It's a troubling time for businesses and marketers who are trying to leverage paid ads to drive targeted audiences to their websites. When a retargeting ad - an ad specifically targeted to someone who you know has already visited your website - tends to convert at 10X the rate of typical display ads, suddenly losing access to that kind of audience could be devastating to advertisers. Is this the end of retargeting ads? How should businesses go about collecting and leveraging their own data, that first-party data, going forward? That's what Larry Kim is here to help us with. Larry founded WordStream, a PPC marketing company, which was acquired by USA Today in 2018. He went on to build a new solution that's all about customer data solutions, Customers.ai. Larry is a guest lecturer at MIT, Harvard, and Boston University and a contributor to CNBC and Inc. Magazine, as well as a frequent speaker at marketing conferences, helping businesses and audiences understand the power and potential of their data. The MarTech Show hosts Robin Dimond and Mike Allton talked to Larry Kim about:

Managing social media for different clients is a huge challenge. Each client has different needs and deadlines, making it difficult to keep everything organized and on track. On top of that, agencies are expected to deliver detailed reports and keep up with social listening. This means dealing with a lot of data, often without the right tools to make sense of it or use it effectively. It's a constant battle to stay efficient and provide value, which can be overwhelming. What are forward-thinking agencies doing to save time and increase efficiency? How are they demonstrating the business impact of social media for their clients without spending hours and hours inside spreadsheets? That's what Kira Green is here to help us with. Kira Green is a dynamic Marketing Manager at Fifth & Cor, where she orchestrates innovative strategies to propel brands into the spotlight. With a swift progression from a specialist role to a management role in less than six months, Kira exemplifies determination and leadership. She now oversees the Marketing department, driving impactful campaigns and fostering a culture of creativity and collaboration. Her expertise in Public Relations and social media marketing is unparalleled, as she continuously guides her team to push boundaries and surpass goals. The MarTech Show hosts Robin Dimond and Mike Allton talked to Kira about:

Driving traffic and real business results from Instagram is hard. Let's just be honest about that. Particularly if you're in the B2B space and can't take advantage of selling products directly on the platform. We all know we can't use links in Instagram posts, and that the sheer number of taps it takes to go through a link in bio creates so much friction, only a fraction of fans do it. There must be a better way to see success with Instagram, right? That's what Jeff Dwoskin is here to help us with. Believe it or not, Jeff was a stand-up comedian! But before he got into comedy, he founded his own web design agency. Years later, he returned to the tech world - first by founding Hashtag Roundup that contributed to thousands of top USA trends on Twitter - and then most recently, by founding Stampede Social, a company aimed at helping creators drive traffic to their content. The MarTech Show hosts Robin Dimond and Mike Allton talked to Jeff Dwoskin about:

There are over 5 million podcasts in the world, and over 500 million people listen to them. But getting your podcast in front of those people is the challenge, isn't it? How should you promote your podcast or your client's podcast? And how are you supposed to position and frame your podcast so that it drives actual business results? That's what Deirdre Tshien is here to help us with. She's a serial entrepreneur who lives and breathes content marketing, particularly podcasting, having authored “Honey Trap Marketing” and host of Win the Content Game. Deirdre is a 2023 Honoree of the 100 Women to KNOW in America and has co-founded Capsho, an AI-powered content marketing solution that helps businesses and creators leverage their content to amplify their message, grow their listeners, and build their movements! The MarTech Show hosts Robin Dimond and Mike Allton talked to Deirdre about:

Have you ever put together a seemingly brilliant marketing campaign, only to see it totally miss the mark in performance? Do you feel like you don't yet have a handle on who your target audience is and what their pain points actually are? What if there was a way to build powerful marketing personas that leveraged AI to not only help you craft them, but also draw on the incredible wealth of data and information out there to build more robust and insightful personas for our businesses and marketing efforts. That's what Dustin W. Stout is here to help us with. A serial entrepreneur, Dustin has been in the digital marketing space for over a decade. Throughout that time, he's focused on building products and resources to help creators and businesses accomplish more, and his most recent venture, Magai, is his most successful yet. Building on the extreme interest and need for comprehensive AI solutions, Dustin has created Magai, and we can't wait to dive into it. The MarTech Show hosts Robin Dimond and Mike Allton talked to Dustin about:

In this episode, we peel back the layers of the Zero-Listen Podcast concept with Mike Allton. Mike illuminates how this strategy can revolutionize the way we approach podcasting, not for the sheer number of listens but for the depth of connections and strategic value it brings. Throughout our conversation, Mike shares his journey and practical insights into leveraging podcasts beyond traditional metrics, focusing instead on building meaningful partnerships and driving business outcomes.Unpacking Zero-Listen Podcasts, we explore how to use this platform as a catalyst for creating relationships, enhancing brand visibility, and achieving marketing objectives without the conventional pressure of audience numbers. Mike's rich experience in digital marketing and his role at Agorapulse shine through as he outlines the significance of selecting the right guests, crafting engaging content, and strategically repurposing podcast material to empower sales and marketing efforts.Join us as we explore Zero-Listen Podcasts' transformative potential. Offering you a fresh perspective on using podcasts to enrich your marketing mix and foster genuine connections in the digital age.Key Points:Understanding the concept of Zero-Listen Podcasts and their strategic advantage in marketing.Insights into selecting guests and structuring content for maximum impact.Strategies for repurposing podcast content to support sales and marketing goals.Resources:AgorapulseThe Social Media HatMike's Workbook (Use code FREEBEARD)----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a

Webinars are back. According to a recent report from Crossbeam, webinar utilization is now back to pre-pandemic levels and continues to grow. But as soon as I tell you that, you're immediately reminded of the fact that your last webinar saw just 25 registrants and only a few attendees, right? If everyone's doing webinars again, they must be seeing some success, so how do we get there? How do we drive more qualified leads from webinars, and what's their proper place in our funnel? That's what we're covering in today's episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry. A few years ago, I was tasked to run a series of webinars with partners for us here at Agorapulse. I'd been hosting large virtual summits with multiple speakers and sessions, but hadn't really planned one-off webinars. And it showed in the numbers. While one of the webinars saw over a hundred registrants, the others were all well below that and were considered a failure. I turned my attention back to massive virtual summits and those work great, but I can't do more than one per quarter due to bandwidth. If you're anything like me, you're hoping that webinars can be a tool for bringing in new sales leads and funneling existing prospects closer to won-closed. How do we build a repeatable, scalable process for executing webinars that deliver on that promise? That's exactly what Justin Zimmerman is going to talk to us about. Justin has spent years in the partnership world and saw there a huge gap - and potential - for brands who were underutilizing webinars and partnerships. He'd experienced the same pains we all have with underperforming experiences, and then cracked the code. He started seeing more and more success with his initiatives and began to share that knowledge and experience with others. He now consults big brands on their webinar strategy, has playbooks available for others to learn from that we'll get into today, and regularly takes the stage to share his wisdom with the crowd. I talked to Justin Zimmerman about: ♉️ Why brands should invest in partner webinars ♉️ How to leverage partners and webinars ♉️ What your webinars goals should be Learn more about Justin Zimmerman Connect with Justin Zimmerman on LinkedIn Resources & Brands mentioned in this episode PartnerPlaybooks.com Airmeet HubSpot Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo   Full Transcript: https://www.thesocialmediahat.com/blog/driving-more-partner-sourced-leads-from-webinars-w-justin-zimmerman/   Brought to you by Agorapulse: the #1 rated social media management solution.   Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Alton

It's a new month which means a new theme for the podcast. This month's theme is Instagram Reels.  On today's episode we are talking about Why You Should Be Doing Reels.  The stats that I share on the podcast came from an article on Agorapulse.com.  You can find it here: https://www.agorapulse.com/blog/instagram-reels/

Feeling buried under notifications across all your social accounts? Wish you could easily manage posting while tracking ROI? Emeric Ernoult, CEO of social media management platform Agorapulse, shares how he solved this digital chaos.Learn how Emeric bootstrapped from nothing to $24M revenue and 31,000 clients. Hear why targeting micro-influencers and SEO ultimately drove early traction for Agorapulse. Find out how their unique social media attribution links purchases to platforms and individual posts.Emeric also explains common social media mistakes, like simply repurposing content without fueling engagement. Get his advice on when NOT to prioritize social, plus tips for transitioning inbound marketing to outbound as you scale.If uncoordinated social media makes you want to log off for good, don't miss this episode. Emeric's story will inspire you to strategically streamline your online presence.Late Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyLoom: Loom on. Meetings off. Record quick videos to update your team and cut down meetings by 29%.Viddyoze: Create client-grabbing videos Client-grabbing videos in just 3 clicks with the world's most powerful video animation platformTurn your ideas into unique products Create custom products with your own design!Turn your content into shareable videos Turn your talks, podcasts, videos, audios or streams into shareable videos in just a few clicks!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

Don't forget to check out Casey's other podcast Creating The Greatest Show which is all about the ins and outs of creating a great podcast!Learn more at https://ringmaster.com/creating-the-greatest-show/?utm_source=podcast&utm_medium=audio_ad&utm_campaign=cgs_cross_promo_on_hcmToday's guest is a serial entrepreneur. He is a social media thought leader and an industry leader. Introducing Emeric Ernoult, the Founder & CEO of Agorapulse and host of the Social ROI Hotseat Podcast. Emeric delves into how marketers should focus more on measurable metrics rather than being caught up in vanity metrics. He shares his journey of shifting the focus to explicitly measure marketing efforts for better resource allocation and goal alignment. Emeric also emphasizes the significance of hiring SDR teams and VAs to optimize the value of marketing efforts and shares how having a passion for the problem you want to solve is crucial in business.Connect with Emeric Ernoult:LinkedIn: https://www.linkedin.com/in/ernoult Twitter: https://twitter.com/eernoult Agorapulse (Website): https://www.agorapulse.com Agorapulse (Blog): https://www.agorapulse.com/blog The Social ROI Hotseat Podcast: https://podcasts.apple.com/us/podcast/the-social-roi-hotseat/id1682119877 Shoutouts:Alex Hormozi on LinkedIn: https://www.linkedin.com/in/alexhormozi Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/a0nVCHrvXG0Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

How to Repurpose Content to Get More Done in Less Time    In today's episode, we are joined again by the multi-talented Jeff Sieh. He and Erik Fisher continue the conversation they had about creativity and turn to the art of content repurposing. Jeff shares his expertise on repurposing pillar content for different platforms and formats, offering valuable insights into leveraging technology and tools to maximize content reach. From the Amazon Influencer program to the importance of repurposing live content, Jeff and Erik explore strategies to extend content lifespan and engage diverse audiences. They also discuss the significance of catering to different audience preferences and utilizing tools such as Descript for text-based editing and content analysis. Join Erik and Jeff as they uncover the magic of content repurposing and its potential to elevate your brand and business.   What we discuss Jeff Sieh: + Embracing multiple platforms to reach diverse audiences. + Leverage technology to expand presence and reach. + Repurposing content for wider reach and engagement. + Consider platform consensus before posting content snippets. + Make money by promoting items during videos. + Repurpose content wisely, not sleazily, for efficiency. + Recycling content through AgoraPulse for audience reach. + Repurposing podcast content into valuable ebook for an audience. + Video editing transition to text-based; custom templates. + Descript: versatile tool for screen recording/transcripts. + Find Jeff's content at jeffc.comforward/descript   Resources from This Episode: Amazon Influencer Program Descript 101 Dealcasters Castmagic Ecamm   Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next!  - at https://www.millionaireuniversity.com/training.   Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training.   Thank you, Jeff Sieh! To connect with Jeff, click here!   If you enjoyed this episode with Jeff Sieh, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!   And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com.   Miss our conversation with top copywriter Sara Estes? Make sure to check out her episode about the 6 Steps to Becoming a Freelance Copywriter.

How to Repurpose Content to Get More Done in Less Time  In today's episode, we are joined again by the multi-talented Jeff Sieh. He and Erik Fisher continue the conversation they had about creativity and turn to the art of content repurposing. Jeff shares his expertise on repurposing pillar content for different platforms and formats, offering valuable insights into leveraging technology and tools to maximize content reach. From the Amazon Influencer program to the importance of repurposing live content, Jeff and Erik explore strategies to extend content lifespan and engage diverse audiences. They also discuss the significance of catering to different audience preferences and utilizing tools such as Descript for text-based editing and content analysis. Join Erik and Jeff as they uncover the magic of content repurposing and its potential to elevate your brand and business. What we discuss with Jeff Sieh: + Embracing multiple platforms to reach diverse audiences. + Leverage technology to expand presence and reach. + Repurposing content for wider reach and engagement. + Consider platform consensus before posting content snippets. + Make money by promoting items during videos. + Repurpose content wisely, not sleazily, for efficiency. + Recycling content through AgoraPulse for audience reach. + Repurposing podcast content into valuable ebook for audience. + Video editing transition to text-based; custom templates. + Descript: versatile tool for screen recording/transcripts. + Find Jeff's content at jeffsieh.com/descript101  Resources from This Episode: Amazon Influencer Program Descript 101 Dealcasters Castmagic Ecamm Sign up for our FREE Business Course — for those who want to start a business, currently have a business and want to grow, or have a skill that they want to turn into a business. Understand the 7 Phases of A business, so you know where you are now and where you need to go next!  - at https://www.millionaireuniversity.com/training. Subscribe to the Millionaire University newsletter today for ongoing FREE Business Training. Thank you, Jeff Sieh! If you enjoyed this episode with Jeff Sieh, let us know by clicking on any of the links below to send him a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you! And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com. Miss our conversation with top copywriter Sara Estes? Make sure to check out her episode about the 6 Steps to Becoming a Freelance Copywriter. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Emeric Ernoult, CEO and Co-Founder of Agorapulse. Together, they explore marketing, social media, and business growth. Emeric shares strategies that fueled Agorapulse's success, discussing challenges in remote work, essential employee qualities, and current marketing trends. The conversation underscores the critical role of measurement in social media marketing, highlighting successful strategies like creating valuable content and building customer trust.