On SBJ Presents, you'll hear sponsored content from sports business organizations. These companies are pioneering the tools and products to help sports business organizations overcome the issues facing the industry. Expect quality conversations and resourceful solutions from our partners.
SRX CEO Don Hawk joins us to discuss how the series came together, what we can expect in the return of Thursday Night Thunder and some new updates coming from the company.
It's been proclaimed the most exciting two minutes in sports. Churchill Downs has been home to some of the most incredible moments in sports history. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy.
From the NBA's Bucks winning titles down to the youth level of sports, there's so much happening in Milwaukee. Get an inside look of all that is happening with the city's most valuable partnerships.
Trajektory is built by former industry leaders and is changing the way organizations value and report on their sponsorship assets. Alex Kerr (Trajektory) and Kaitlin Donahoe (Pittsburgh Penguins) call out how inefficient and ineffective the current sponsorship reporting process is, and how to make a change that will help save time, grow revenue, and improve client relationships. For more information go to trajektory.com.
We continue our conversation with UMass Amherst as we discuss "The Business Case of Women's Sport's." Guests: Nicole Melton: Associate Professor & Associate Department Chair, Mark H. McCormack Department of Sport Management Nefertiti Walker: Vice Chancellor & Chief Officer for Equity and Inclusion, University of Massachusetts; Associate Professor of Sport Management Luke Bonner: CEO / Founder at PWRFWD
USA Track & Field celebrates a decade of being under the guidance CEO Max Siegel and discusses how he bridged the gap between the performance on the field and in the front office. Joining us on today's episode are Olympians Jackie Joyner-Kersee, Chaunte Lowe and Wallace Spearman along with USATF CEO Max Siegel himself.
Betting on sports is as old as the events themselves and has become an integral part of fan engagement. A one-stop shop for golf fans, the IMG ARENA Event Centre delivers next-level engagement through a front-end solution that combines fast data with live streaming, taking fans inside the ropes and arming them with a comprehensive package of information to enhance their viewing experience and inform their betting decisions.
The sports industry is actively evolving to create more inclusive and successful opportunities for women in the sports business world. At UMass Amherst's Mark H. McCormack Department of Sports Management they are delving into just how transformative these times are through innovative curriculum development.
The experience of attending an event starts far before the main event begins. Surrounding audiences with digital displays as they arrive and gather ensure you are providing them with all the information they need and kick starts the excitement around the event even sooner. In this episode, Daktronics' Professional Sports Sales Manager Brent Stevens and Oak View Group's President Global Venue Development & Special Projects Steve Collins discuss how they worked closely together to deliver these type of experiences using Daktronics digital signage. They highlight projects at Climate Pledge Arena and UBS Arena to share real-life examples of creating a full street-to-seat, immersive and engaging live event experience that also drives new revenue opportunities for the arenas.
Butler is one of the 35 DI college basketball programs utilizing KINEXON, the most-used player tracking system in the sport. In this episode, Matt Johnson, Butler's Director of Strength & Conditioning, and Jim Garofalo, KINEXON's Executive VP discuss how coaches are being provided with a new level of insight into player performance with this game-changing technology.
In this episode, sponsored by Daktronics, our topic is "Beyond the Board"--How big boards drive big revenue, and keep alumni, fans and sponsors connected. Joining us, University of Maryland Athletic Director Damon Evans, and Charley Bocklet, Daktronics Regional Sales Manager.
In this episode, we discuss why soccer is king, the power of Hispanic fans, and the brand and media partnership opportunities with the world's most beautiful game.
To access The Connected Venue Guide, visit: samsung.com/sbj
In this episode, sponsored by Netspend, we'll discuss digital payments at stadiums and other venues and how venue operators benefit from improved fan experience and operations, as well as the ability to collect data. Joining us is Derek Tanis, Senior Vice President leading Netspend's Consumer Partnerships team.
In this episode, sponsored by Visit Frisco, our topic is shifting tourism strategies into economic strategies, and getting rightsholders to create mutually beneficial partnerships. Joining us? Josh Dill, Director of Sports and Events for Visit Frisco; Brad Alberts, President and CEO of the Dallas Stars; and Nick Shafer, Vice President of Stadium Operations for FC Dallas at Toyota Stadium.
In this episode, sponsored by NASCAR, we'll explore diversity and inclusion at the racetrack and beyond, with two of the sport's leaders: Brandon Thompson, a 17-year industry veteran appointed as NASCAR's Vice President of Diversity and Inclusion; and Erik Moses, the first black track president in NASCAR history as head of Nashville Superspeedway.
To learn more about Mortenson, click here.
In this podcast series sponsored by Populous, we explore the innovations in venue design that are engaging fans inside, outside and digitally. In our third and final episode, “Extending Your Influence”, the Populous team joins us to share their insight about extending influence beyond the seating bowl, the venue, a campus and entire cities. Principal and design director Byron Chambers logs in from Dallas; we welcome senior principal Sherri Privitera in Kansas City; and from the London office, senior principal Nic Reynolds joins us. Our host is Matt Davison, associate athletic director at The University of Nebraska, color commentator for the Huskers football radio broadcast, and a former student athlete at The University of Nebraska.
In this podcast series sponsored by Populous, we explore the innovations in venue design that are engaging fans inside, outside and digitally. In our second episode, “Extending Your Influence”, the Populous team joins us to share their insight about extending influence beyond the seating bowl, the venue, a campus and entire cities. Principal and design director Byron Chambers logs in from Dallas; we welcome senior principal Sherri Privitera in Kansas City; and from the London office, senior principal Nic Reynolds joins us. Our host? Matt Davison, associate athletic director at The University of Nebraska, color commentator for the Huskers football radio broadcast, and a former student athlete at The University of Nebraska.
In the first in this series sponsored by Populous, we explore the innovations in venue design that are engaging fans inside, outside and digitally. Populous senior principals Brian Mirakian and Michael Lockwood join us to share the blend of technological and architectural tactics to fuel a solid fan strategy and exponential growth.
In this episode, we focus on the impact of COVID-19 on sponsorships, alternative digital inventory and how to monetize data with the legal team from Winstead PC's Sports and Media Industry Group. This podcast is sponsored by Winstead PC.
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