Podcasts about search traffic

Welcome to 'AI Lawyer Talking Tech,' your weekly deep dive into the profound transformations reshaping the legal landscape. We're witnessing a generational shift as artificial intelligence steadily integrates into legal workflows, augmenting human judgment and enhancing efficiency across numerous tasks. From accelerating document review and legal research to automating contract analysis and client intake, AI is revolutionizing how legal professionals operate, freeing them to focus on higher-value strategic work and delivering significant cost savings. However, this rapid advancement comes with critical considerations, demanding unwavering vigilance from practitioners to address ethical duties, ensure data security, prevent "hallucinations" or fabricated information, and tackle complex issues like copyright infringement and digital impersonation. As the legal field embraces this powerful assistant, the consensus remains clear: AI should supplement, not substitute, a lawyer's work, emphasizing the enduring importance of human oversight and expertise.Imagine reviewing six million documents by hand. For help, these lawyers turned to AI11 Jun 2025The Dropbox BlogBrightflag Releases Outside Counsel Benchmarking Report, Revealing Strategic Levers for Spend and Work Optimization11 Jun 2025Legal ReaderDisney, Universal Launch AI Legal Battle, Sue Midjourney Over Copyright Claims11 Jun 2025ARTnews.comHollywood studios target AI image generator in copyright lawsuit11 Jun 2025ArsTechnicaOntra's $70M War Chest Signals an AI Revolution for Legal Work in Private Markets11 Jun 2025Aragon ResearchHarbor: Majority Investment Raised From BayPine11 Jun 2025Pulse 2.0State Bar of Michigan releases comprehensive report on AI and the legal profession11 Jun 2025Michigan Bar JournalCommission on Professionalism Chief Counsel Mark Palmer to Present at Legal Geek North America11 Jun 20252CivilityThe Evolving Role of Artificial Intelligence and Machine Learning in Expert Analyses11 Jun 2025JD SupraTools of the Trade for Young Lawyers11 Jun 2025New York State Bar AssociationNavigating Immigration's New Era: Policy Turmoil, Caseload Surges, and Generative AI Solutions11 Jun 2025Legal Talk NetworkTLT joins forces with Legora to unlock new opportunities for lawyers and clients11 Jun 2025TLT SolicitorsEve Launches An AI Intake Specialist for Plaintiffs' Law Firms11 Jun 2025LawSitesHow GenAI Is Powering The Next Wave Of Legaltech Start-Ups11 Jun 2025Forbes.comAI in dispute resolution: Progress with prudence11 Jun 2025Trowers & HamlinsAI Hijack: The Court Just Legalized The Automation Of Lawyer Identity Theft11 Jun 2025Crunch BaseWSJ: AI Armageddon is Here for Publishers Living off Search Traffic, Including Law Firms11 Jun 2025Real Lawyers Have BlogsJustice John Couriel to lead judicial panel on AI at Annual Florida Bar Convention11 Jun 2025Florida Bar NewsVAIOT Mid-Year 2025 Recap: Engineering the Future of Legal AI11 Jun 2025Legaltech on MediumUnderstanding CC Licenses and AI Training: A Legal Primer by Sarah Hinchliff Pearson11 Jun 2025Stephen's LighthouseOpus 2 emerges as top AI solution for litigation management11 Jun 2025Legal Technology News - Legal IT Professionals | Everything legal technologyHow to Get Your CFO and IT Team to Approve Legal Software11 Jun 2025MatterSuite39 Norton Rose Fulbright practices recognized in 2025 Legal 500 US edition11 Jun 2025Norton Rose FulbrightThe Start of Something New? New Jersey's Proposed Privacy Rules11 Jun 2025Perkins CoieVenable Practice Areas and Attorneys Named to The Legal 500 United States 2025 Edition11 Jun 2025Venable LLPLegal 500 US 2025 Recognizes Sheppard Mullin Partners and Practice Groups Among the Best in the Country11 Jun 2025Sheppard MullinNew York enacts algorithmic pricing disclosure requirements: Effective date of new AI disclosure quickly approaching11 Jun 2025Clark Hill

In this episode of 'Trending with Jim Love,' we delve into the challenges facing Google due to declining search traffic amid rising AI competition and changing user habits. Google's antitrust trial documents reveal executives' concerns over losing search traffic to AI chatbots and their own AI assistant, Gemini. Additionally, the episode covers significant layoffs in the tech sector, including Microsoft and CrowdStrike, driven by a strategic shift towards AI. We also discuss the approaching Windows 11 upgrade deadline, its implications, and alternative options for companies and users. Lastly, we explore the broader impact of AI on digital marketing, job structures, and operational efficiencies. 00:00 Introduction and Overview 00:19 Google's Search Traffic Decline 02:30 Impact on Marketers and Publishers 03:18 Tech Sector Staff Reductions 07:03 Windows 11 Deadline and Upgrade Options 08:51 Exploring Alternatives to Windows 11 10:54 Conclusion and Final Thoughts

Next in Media spoke to Marc McCollum. Chief Innovation Officer at Raptive, about how smaller publishers are enduring in the face of AI search, Google search changes, and the supposed death of cookies.

The impact of AIO's in your SERPs can vary a lot and not only due to their volatility: depending if you're included or not, the inclusion of links or not in them, the shift in impressions of affected queries and more! Here's the process I follow to take more metrics and context into account to assess the before/after for the same queries, while keeping a closer look at other metrics like impressions shift to better understand their impact.#SEO #AIOverviews #AIsearch

Ep. 280 Are you seeing a decline in SEO traffic? Kipp and Kieran dive into the disruptive impact AI-powered search engines are having on traditional SEO and how marketers can adapt to this transformative shift. Learn more about predicting future search trends, the role of AI in providing comprehensive answers without directing traffic to individual pages, and actionable strategies for diversifying your traffic sources to mitigate the impact. Mentions Perplexity https://www.perplexity.ai/ Claude https://claude.ai/ ChatGPT https://openai.com/index/chatgpt/ We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Diese Woche gibt es einen Deep Dive zum Thema Amazon DSP. Host Florian Vette und MOVESELL Marketplace Experte Ole Schleth sprechen über die Vorteile und Use Cases von DSP. Für wen ist Amazon DSP? Warum ist DSP so wichtig für einen optimalen Marketing-Mix? Welche Zielszenarien gibt es und warum kann DSP ein Problemlöser im Marketing-Mix sein? Florian und Ole sprechen über das Zusammenspiel von Markenbekanntheit und Saisonalität. Welche Herausforderung stellt die Saisonalität von Produkten für Search Ads dar? Wie schaffen Marken es, sich schon vor Saisonstart als Top Wahl in den Köpfen der Kunden zu verankern? Ein weiteres Problem: Die Performance von Search Ads und Keyword-Targeting werden limitiert durch das produktspezifische Suchvolumen. Wie können Marken mit DSP über den begrenzten Search Traffic hinaus passende Zielgruppen erreichen und Neukunden gewinnen? Außerdem sprechen Florian und Ole über die Herausforderungen, die die Konkurrenz mit günstigen Asia-Brands auf Marktplätzen mit sich bringt. Wie können Marken sich mit Hilfe von Amazon DSP von der Konkurrenz differenzieren? Wie lässt sich mit DSP Brand Trust aufbauen und die eigenen Produktqualität transportieren? Besonders spannend: Ole teilt seine Einschätzung zu DSP Bewegtbild Formaten und beschreibt Vorteile gegenüber TV-Werbung und Social Media Ads auf TikTok und YouTube. Warum ist genau jetzt der richtige Zeitpunkt, um den eigenen Marketing-Mix neu zu überdenken und die Chancen und Möglichkeiten von Amazon Advertising nochmal neu zu bewerten?

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Nick Martin (Co-Founder of Direqt.ai) discuss: - Direqt.ai, what it does and how it works. - Why business should consider using an AI Chat Bot - What audiences and industries typically benefit the most from this tech - How search is changing - Overcoming challenges and growing as a leader - Working with major companies like ESPN, VOGUE, WIRED and more Official Sponsor: PIN-UP Partners - (https://t.me/limitlessEight_bot) Get your Free Copy of "The Pay Per Call Revolution" now! Just pay shipping and handling: - (https://www.paypercallrevolution.com) Follow Us: OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault INSTAGRAM: https://www.instagram.com/offervaultmarketing/ TWITTER: https://www.twitter.com/offervault LINKEDIN: https://www.linkedin.com/company/offer-vault/ Adam Young: RINGBA: https://www.ringba.com RINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/ FACEBOOK: https://www.facebook.com/ringba INSTAGRAM: https://www.instagram.com/adamyoung/ TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist Harrison Gevirtz: INSTAGRAM: https://www.instagram.com/affiliate/ LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/ Nick Martin: DIREQT.AI: https://www.direqt.ai/ LINKEDIN: https://www.linkedin.com/in/nickmartindqt/

Auditing their website, strategizing to increase search traffic, and diversifying revenue sources with Cameron Crawley and Sarah Cobacho from plantbaes. ----- Welcome to episode 472 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cameron Crawley and Sarah Cobacho from plantbaes. Coaching Call: Increasing Search Traffic, Determining What to Prioritize, and Strategizing for Business Growth with Cameron Crawley and Sarah Cobacho from plantbaes This is a super special episode of the podcast, as it is part 2 (of 3) of our Summer Membership Spotlight. As part of this special podcast series, we are sharing a piece of content that is normally exclusive to Food Blogger Pro members here on the podcast on the last Tuesday of the month. This month we are excited to share an audio version of a Coaching Call! Every month, Bjork does a Coaching Call with a Food Blogger Pro member to go over three (or more!) questions that they have about their blog, social media, or business. This Coaching Call is with the delightful Cameron Crawley and Sarah Cobacho from plantbaes! We're so excited to share this Coaching Call with you and hope you'll tune in next month for our last membership spotlight episode of the summer! In this episode, you'll learn about: Building a Massive Following Fast: Cam and Sarah share their secrets to skyrocketing their Instagram following to over 1.1 million in just a few years (!!). You'll hear about how their backgrounds in video and nutrition fueled their success.  Monetizing Your Platform: Discover how Cam and Sarah generate income from their platform and their plans for future revenue streams. Get ready to learn how they've created a successful website that launched in August and qualified for Raptive by September!  Growing Your Online Business: Learn valuable tips on building a strong community, crafting engaging content for both social media and your blog, and boosting your search engine visibility. Bjork will also answer the questions Cam and Sarah submitted beforehand about increasing traffic and what to prioritize in their business for maximum revenue growth.  Resources: plantbaes The Ultimate Plant-Based Cookbook Food Rules by Michael Pollan Wix Pinch of Yum Income Reports Raptive NerdPress Ahrefs Clariti Budget Bytes 430: Grow Your Email List with ConvertKit's Creator Network with Nathan Barry ConvertKit Primal Kitchen 452: YouTube, Meal Plans, and Business Growth with Nisha Vora The Lean Startup Big Magic: Creative Living Beyond Fear Circle Pillars of Productivity Memberful Follow plantbaes on Instagram, TikTok, and YouTube Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Microsoft's latest update to Bing introduces AI-generated answers that take priority on the search results page. Traditional search results are now displayed in a smaller panel to the side. This change leverages large and small language models to match content and enhance user query fulfillment dynamically. While the update aims to improve efficiency, it raises … Continue reading Microsoft Bing's Major AI Shift: What It Means for Search Traffic #1756 → The post Microsoft Bing's Major AI Shift: What It Means for Search Traffic #1756 appeared first on Geek News Central.

Microsoft's latest update to Bing introduces AI-generated answers that take priority on the search results page. Traditional search results are now displayed in a smaller panel to the side. This change leverages large and small language models to match content and enhance user query fulfillment dynamically. While the update aims to improve efficiency, it raises … Continue reading Microsoft Bing's Major AI Shift: What It Means for Search Traffic #1756 → The post Microsoft Bing's Major AI Shift: What It Means for Search Traffic #1756 appeared first on Geek News Central.

How should Google address the growing presence of Reddit on the SERP?  Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web.  Wix's Mordy Oberstein and Crystal Carter are back to discuss why in the world Reddit is ranking at the top of almost every SERP, and how you should be digesting this as an SEO.  Take a look through Crystal's Ball is the Founder of Foundation Marketing, Ross Simmonds, as he joins to discuss the future of Reddit and how marketers can use it for their benefit. Google is morphing into Michael Scott as ‘that's what she/he said' is their new go-to response. This week, we dissect what is really going on around the SERP and what Google's long-term plan for forums is here on the SERP's Up SEO Podcast!  Key Segments [00:02:16] What's On This Episode of SERP's Up? [00:05:10] Focus Topic of the Week: Google's Reddit Problem [00:23:37] Crystal's Ball w/ Ross Simmonds [00:44:09] Snappy News [00:52:51] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ross Simmonds Ori Zilbershtein Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube News: Google Ends Video Carousel Structured Data Test Google Search Tests Thumbs Up/Down Buttons In Product Grid Results Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Moonshot Local knows how hard it can be for businesses to hit the top of Google, which is why it's offering expert tips and strategies that can be applied right away! Find out more at: https://moonshotlocal.com/best-tips-to-optimize-your-website-your-website-for-local-seo/ Moonshot Local City: Austin Address: 16238 Ranch Road 620 Website: https://moonshotlocal.com/ac1

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more (01:24) Alternative platforms and the growth of social networks (04:05) The limitations of newsletters as standalone businesses (05:27) The impact of recessions on sponsorships (07:16) Newsletters as marketing channels (09:06) The marketing genius of Bitcoin and the demand for crypto newsletters (10:03) The growth of Bitcoin ETFs and the inflow of assets (12:44) The success of Bitcoin and the power of a good product (14:42) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Bill Fukui, senior VP of business development at MedShark Digital. One of the most experienced medical and dental marketers, Fukui details the ways digital marketing has evolved since he first entered the field in 1995 and shares best practices for medical spa owners who want to get more leads from search traffic. Their conversation covers: The beginnings of the SEO model and adapting marketing practices; Challenges for practitioners trying to level the search playing field; How to strengthen your domain authority; What type of content to put on your website and where to source ideas; How to reach micromarkets using Google Map Pack; Using traffic data and timing to improve your marketing; Low-hanging fruit for medical spa advertising; And much more! This episode of Medical Spa Insider is sponsored by RepeatMD. Visit https://www.repeatmd.com/
to learn more!

This episode is available on Spotify and Apple PodcastsIn this "Ask Us Anything" (AUA) session, we answer questions from a Linkedin live about SEO & AI, the state of the economy, careers and more.Topics* Breakfast Routines* Predictions on Economic Recovery* AI and SEO* Preparing for AI and SGE* Eli shares the best career advice he didn't take* The Importance of Working at Big Brands Early in Your Career* Best Practices for Prioritizing and Implementing SEO Initiatives in Companies* Impact of Generative AI on Jobs and Medical Professionals* Building a Nerd Wallet Competitor in 2023* Impressive AI SEO Marketing Tools* Workspace Labs beta and Google's Keyword blog* Eli and Kevin Discuss Marketing Evolution and Tactics in Today's Digital Landscape* Companies Collaborating with Influencers* Discussing AI advancements and future implicationsTranscript[00:00:05] Kevin and Eli Go Live: A Friday Conversation[00:00:05] kevin: We're live.[00:00:06] eli: We're actually live.[00:00:07] kevin: Is this real?[00:00:08] eli: Yes, it is real. We did it. Oh, my God. Eli, what's going on this Friday? How are you?[00:00:14] kevin: Let's enjoy the podcast for the sake of all the people, all the millions of people that are not watching us live.[00:00:20] Contrary Marketing Podcast: Live AMA[00:00:20] eli: All right, sounds good.[00:00:21] kevin: Hello.[00:00:21] eli: Welcome to the Contrary marketing podcast, where we give you ideas you might not be thinking about today. Eli and I are doing a live AMA. Not MMA live. AMA we're beating ourselves up only verbally.[00:00:33] kevin: No, AMU sorry. Aua ask us anything.[00:00:38] eli: Ask us a good point where you can already tell by this highlevel. We ask each other questions, and we want questions from the live crowd that we're going to ask each other as well. Eli, you want to hit it off?[00:00:49] kevin: Yeah, but Kevin, I hate to interrupt the flow here, but I'm not sure that we're live.[00:00:52] eli: I'm pretty sure we have 33 viewers.[00:00:54] kevin: We do. Okay, so they're there on my LinkedIn event. I just see our logo.[00:01:00] eli: It's not a multiverse or what do you call it? Metaverse.[00:01:03] kevin: Can't see myself. Okay, well, we have 33 viewers. Welcome, everyone. Welcome.[00:01:06] Morning Q&A and Discussing Breakfast Routines[00:01:06] eli: Eli, hit me with a question here.[00:01:08] kevin: What do you have for breakfast?[00:01:09] eli: I had egg beaters, cherry cheese, and two slices of bread. Kind of my standard breakfast. I have that almost every morning, and I don't mind it at all. And of course, coffee. Can't forget the coffee shopify, mark. Exclusive for the growth team.[00:01:24] kevin: How about you? So it's a little bit earlier in the morning here on the West Coast, so I had to skip breakfast today. But I did have my coffee, and it's the first thing I do is wake up, think about the coffee, and run to go get it. But let's do a real question here.[00:01:35] eli: Let's do a real question.[00:01:37] kevin: I think we're full of SEO questions. One day we won't have SEO questions. Let's do a non SEO question.[00:01:43] Predictions on Economic Recovery and AI-related Stocks Driving Bull Market[00:01:43] kevin: When do you think the economy will get better?[00:01:45] eli: Man, if I knew that, I would put all my money into the stock market at some point in time. Look, I'm not an economist, but I have very deep insights into a lot of companies right now and some companies who make a lot that make a lot of money. And I don't yet think we have bottomed out. I think we have seen some of the worst B, two B businesses that sell to other companies and that might slowly turn around or at least flatten out, but I think consumer businesses might get hit even harder. And so, again, this is not financial advice, and I cannot see the future. But if I had to make a guess, I think Christmas this year or maybe even summer next year. That's kind of a span where I think the economy will get better. But I can only tell by how good business is going for some of the companies that are working with. And right now, demand is down. Sales cycles are still very long. Revenue is down year over year. So that's my prediction. What do you think?[00:02:44] kevin: I actually think the stock market has probably bottomed out. I don't know if you saw this, but we're in a bull market, which is crazy, because I always tell people, you can't pull your money out of the market because you don't know the bottom until you're months past the bottom. I forget the number, but this financial advisor told me that if you would have invested in the top of the market in 2008, right before the market, like, plummeted. So if you invested in the top of the market in 2008, and then you would have pulled your money out at the bottom of the market in March of 2020, when the market had dropped like 40% or something, you would have still made like 180%. So that's the market, right? So you look at trends and you think everything's terrible, but you have no idea. The only way you can really make money in the market is by keeping your money there. So I didn't realize it, but we're in a bull market. So a bear market is when the market is down 20% overall, and a bull market is when it's up 20%. So somehow within all of this, in 2023, we're actually in a bull market, and the market has turned. So I think the market will probably improve because a lot of the layoffs, a lot of the bad things, things have sort of already been baked in. Whether the bad things continue is a whole different story. So again, the market is psychology of the market is maybe things aren't as bad. So people invest, and there's money being made there. But I do think economically, there's probably a lot more layoffs. There's way too much spending for the amount of bad economic news and the amount of layoffs, unemployed amount of people. I think we're probably still a ways away from there. Maybe things turn around next year when there's an election, because markets are psychology, economics or psychology, and candidates can mess things up, messing around with things and make it look a little bit better. Stimulus might not be a good thing. Creates inflation. It created inflation. But hey, if they stimulate the economy and they start giving that money, people might spend, there might be more jobs. And we go back to those 2021 days, 2022 days, where companies just way overhired. I think around the marketing layoffs in general, there were just too many hires, so companies are just ramping down. I don't think it's necessarily a function of the employees. It's even a function of the companies. They just way overhired, and they need to pull that back. In Google's case, Google had never really fired anybody or laid anybody off. So they each had too many employees over two decades of growing, and they need to pull back. No one knows whether Google will do more layoffs, but they're not talking about it. Facebook continues or Meta continues to talk about doing layouts.[00:05:10] eli: The one thing that you mentioned that's super interesting is that we're in a bull market. And when you look at the stocks that are actually up driving that increase, it's all stocks related to AI. So Nvidia is going absolutely nuts right now. Apple after their announcements, google, Microsoft is really those stocks driving the market, and it's all about AI.[00:05:31] Kevin and Eli Discuss AI and Answer Questions[00:05:31] eli: And that's one topic that we got a lot of questions for, and I.[00:05:34] kevin: Think we have to drink now. Now. You just said AI. Oh.[00:05:37] eli: Every time you say, oh, okay, here we go.[00:05:39] kevin: I forgot.[00:05:39] eli: Here we go. Coffee, a zip of water.[00:05:41] kevin: There you go.[00:05:42] Preparing for AI and SGE: Impact on Search Traffic and the Future of SEO[00:05:42] kevin: All right, we made it five minutes without using the word AI.[00:05:45] eli: It's a new record, I think.[00:05:47] kevin: Yeah, it is a new record here.[00:05:50] eli: The question I have for you is you wrote this series of posts about AI and SGE, google's new search generic experience. Let's cut straight to the chase. Most people tuning in here know what's going on and have heard about AI and Se. What do you tell people or companies who ask you what they can do right now to prepare themselves for SGE when it rolls out to the broader public and for AI in general.[00:06:16] kevin: So I've been preparing for this for many years by focusing on users, by focusing on product led SEO. I was never really algo centric. So this is obviously AI and SGE is an algo adjustment. Well, not an algo, but it's an adjustment in this search layout and it's adjustment of the search page. So my focus has always been on building great things for the search user. So that's just a user that happens to come from a search engine, regardless of whether Google Bing, I don't know, Yandex or whatever. So I think that that is what everyone should continue to do, build for that search user. Now, the makeup of that search user is going to change. And I think the big way that's going to change is that search user is going to move from top of funnel, which is very generic searches, to more mid funnel. And I'll give you an example. I'm in the middle of planning a trip to Europe this summer, and I'm doing a lot of googling most of the queries that I Google, they are bringing up SGE. So obviously that didn't exist a month ago. So if I would have done that Googling, there wouldn't have been any generative responses unless I did it on Chat WT. But so there's now I'm Googling most of the names of hotels. When I Google, there is an SGE response. Now, is the SGE great? I don't think so. When I Google the name of hotel, there's a couple of things that I'm looking for around the hotel. One is where is it located? And two is what are the ratings? So where it's located? Obviously. That's Google. That's a Maps query. And what it's rated? That is TripAdvisor or Booking.com or anybody that's collected a significant mass amount of reviews. Google telling me that it is 176 room hotel built in 1992 and is in some neighborhood which I don't know the name of the neighborhood is not very helpful. However, the fact that that exists, that that content is there does mean that the people that are looking for that information are no longer going to go to TripAdvisor. So I'm still going to TripAdvisor because it has information that I need. But I think this SG is going to disrupt the top of the funnel and that may be a good thing. Maybe it's a good thing that there were so many sites out there before that created aggregated content that didn't give so much helpful information and they just ranked on Google and then captured the click and it wasn't helpful for the user. But by being number one, they got the click and now you won't get the click. So maybe that's a good thing for the users. They just capture that information right away. So I think everything about search is changing and traffic is going to change. And the interesting thing is I keep polling this on LinkedIn. I love LinkedIn polls because I get a lot of responses. Most people in my polls have not seen SGE. Another one I did last week is 53% of people are not preparing for anything related to generative in the rest of this year. And then the insight that I took out of this is that many, many marketers don't know what it is and they just assume it's another Google algo change. This is something I just heard from a CMO of a company who reached out and said, hey, our SEO agency says don't worry about this thing. It's another algo change, we'll be fine. And I don't think that's correct. I think this is a fundamental layout change and traffic will absolutely change. And just assuming that it's no big deal is a huge mistake. Now, will it crush most sites? I don't know. Like, depends on the vertical, depends on where Google lands with it. If you're an informational vertical, wikipedia as an example is getting crushed. I think that marketers should be using this, should be paying attention, and things will change. What do you think? Are you in my Pessimistic camp or you're like, this is Google, this is Google being Google. You don't even use Google. You use chat GBT. You tell me this all the time or even this Google.[00:09:50] eli: Yeah, it's funny. I do think things will change. So I'm halfway with 1ft. I'm in your camp.[00:09:57] kevin: I do think don't agree. You're not supposed to agree.[00:10:00] eli: No, it's just 1ft.[00:10:02] kevin: Half agree, half a foot.[00:10:06] eli: I agree with one toe and my other toe. Tell me that. No, it's it's a middle toe. It's a little longer than a piggy toe. I don't see SG going live in its current form. There was this interesting article that the chief Editor of Tom's Hardware published a couple of days ago fundamentally criticizing the accuracy and information in SGE and two, how it's still lacking references and how much it's copying, how borderline plagiarism it is. I do agree with that argument, directionally, but not to the same intensity, if that makes sense. But I think there's something there, it's in beta. It is great that it's in beta and it should stay in beta until Google has found a really good fit. I still also think that Bing AI search answers are much, much better.[00:10:55] kevin: Right?[00:10:55] Consequences of AI Integration in Search Results[00:10:55] eli: So little sneak peek. I'm publishing this article on Monday, but one thing that I did so this article, the chief editor Thomas Pilch last time is Pilch of Tom's Hardware. He calls out one example which is best GPU and in SGE. SGE basically word for word copies a large part articles by Tom's Hardware, PC gamer and other authorities and then links to them like barely maybe the Corroborated results, but doesn't even give a good attribution. And I tried that same query, best GPU in Edge on Bing in the conversational AI search and the results were much, much better. Basically, I got a very quick list, clear attribution and citation and the accuracy was so much more on point. So, long story short, I don't think this train is stoppable, train is moving, AI is going to go in the search results. The question is how? I think the current form of SGE is too aggressive to go live and not have everybody up in arms. I think we'll see a more toned down version of that. But we still need to think about the question of how do we thrive in this world and what can we do to stand out? And there are a bunch of things depending on the vertical you're in, but it's a new game or 50% of the game is new. Let's put it this way.[00:12:14] kevin: Totally agree with that. It's new and I also think it will keep changing. I think you're wrong about when it's going to launch or what form it's going to launch. I think that Google is rushing to launch things like maybe Google wants to wait a little bit and put it out next year. But every time OpenAI launches something new and they launch something new this week where it relates to functionality and they improved the capabilities of Chat GBT, I think that panics Google and someone's fingers hovering over that button that just puts it out onto the whole world, man.[00:12:47] eli: I don't think they can launch like that. I think they said in the blog article they're aiming for December of this year. They already said that they made some improvements to SG. I think Denny Sullivan, the search liaison at Google confirmed that. But I still think it's way off these references. It's a small detail, but it's an important one. I think citations or references need to be an SG and they need to be clearer than where they are right now. But I'm willing to gamble and I'm willing to bet here. But it's a whole new skill set that we have to learn and some things that I've already noticed. Again, we cannot make deterministic statements about how it works before we see the change in traffic, before we see the actual public life version or the final version. But one thing that I've already noticed is that this idea of third party reviews for your products has become so much more important. And it makes sense why Google is launching product review updates for its current algorithm left and right. I mean, every year you see four or five of these and they are all incredibly impactful. I mean, I'm talking to some businesses who see decreases of 30, 40, sometimes 50% of organic traffic due to a product review algorithm, and they suffer because they don't have a clear indication of methodology, clear authorship, clear evaluation system for products. And so it makes sense now because in part, Google leads so hard on third party reviews for its SGE experience when it comes to ecommerce related searches or local business searches. So this whole idea of a review footprint and influencing reviews and getting reviews out there is just so much more important, and I don't see that going away. That's my take.[00:14:23] kevin: Yeah. All right, let's move on to the next one. Let me ask you one. Go ahead. We're totally switching topics here and then we'll come back to SEO.[00:14:31] Eli shares the best career advice he didn't take[00:14:31] kevin: What's the best career advice you ever got and didn't take?[00:14:35] eli: Wow, dude, I got no warning about this one. That comes out left field, so let me see if I can stand up a great answer that doesn't make me lay in bed tonight and think about, oh, I wish I would have said that instead of this. So, look, I'm going to be going to be completely honest here and completely transparent. Someone who I look up to and still do gave me the advice that I wasn't ready enough yet to go out on my own to advise companies at that level. I'm not aiming to toot my own horn here, but I'm catering to executives. I'm catering to CEOs CMO CTOs Coos C suite.[00:15:13] kevin: Right. Head offs.[00:15:15] eli: Somebody gave me the advice to say, you need to do a couple more rounds of years at a company in house, get to a higher rank, broaden your scope to be ready to really advise companies at that level. And I didn't take it. And it worked out for me. There is an alternate universe where I took that advice and where it worked out even better for me. So I cannot A B test it, but I decided to go out on my own. I'm very happy with it, it works really well and I'm learning a ton. So that's advice I didn't take.[00:15:43] The Importance of Working at Big Brands Early in Your Career[00:15:43] eli: Let me ask you that same question because it's a really good question.[00:15:45] kevin: Well, first of all, I told you to go out on your own much earlier, so I'm glad you finally took my advice. You just didn't take it early enough and I'm glad you spent some time at some big companies. The advice I didn't take was I should have spent more time working at big companies. And I'll tell you why. This came from someone it's funny when you talk to like an older person, let's say someone in there, we're not going to go and blame people in their 40s or being old. None of you are old, I'm over 40. But it's more when you talk to an 80 year old and they give you career advice. And recently we interviewed someone on our podcast who is a couple of generations older than us, does not experience digital the way we did, but he was very insightful and we'll talk more about that in future posts and in future podcasts. But early in my career, an older person gave me advice that I should work for big brands. And at the time I wanted to work for startups because startups are cool and startups are how you get rich and all the cool stuff, work at Unicorns and write good things on your LinkedIn and writing your work at some major company and have some not so exciting job and boring title and boring job. Didn't seem exciting to me. But the advice I got was that I should work at big companies because big companies teach you things that you could then bring to smaller companies. I think that's true. And I should have spent more time at big companies. I should have when I got my first job, I took the first one offering a job because they didn't want to not have a job. It was a big ish kind of company, a few hundred employees. Eventually IPOed was not a startup at all. And then from there I went to a startup. I really wish at that point in time I had gone to a major brand, because there's something about being at a major brand where you learn how those things work. Yes, it's boring. Yes, you're probably not in control of a lot of things, but you see how those things work. You can bring those experiences to a smaller company because ultimately small companies want to be big companies. And then there's the brand cachet. So the company I worked at after that first job no one ever heard of, it was a startup got swallowed up by another company that no one ever heard of. And I learned an amazing amount, but it doesn't really make my resume look that exciting. I was fortunate that after that company I went to SurveyMonkey, which was a well known brand, which is more of a well known brand than it deserves because it's not a huge company, didn't have a huge valuation. However, so many people have taken surveys from SurveyMonkey, just in their mind it appeared like a big brand. For all we know, Pepsi or Coke couldn't be that. There might not be massive brands, but you just see it everywhere. Obviously there are big brands, but something you see everywhere, even if it's not huge, it's perception. So I was fortunate that it ended up being at a big brand, but I think I wish I would have stayed more in big brands and gone to companies like that. And I know we talk about Google a lot, a lot of people will say, oh, Googlers are not that smart. In 2023, maybe in 2005 they were very smart, but in 2023 they're not that smart. It doesn't really matter because everyone thinks they're that smart and that's all that matters. So when they go to their next jobs, when they go to do consulting, I wish I could say I'm an ex Googler and then go and try and do SEO consulting, but I can't. So that's advice to anybody listening that's early in your career, if you have a choice between some really sexy startup and Apple, take Apple, do it.[00:18:52] eli: Yeah, it depends on where you are in career and stuff, but I broadly agree, which I shouldn't.[00:18:56] Best Practices for Prioritizing and Implementing SEO Initiatives in Companies[00:18:56] eli: So I'm going to move on to the other question. I did ask some people earlier this week for questions that I can ask you, and I want to bring some of those up. So one of them is from Clay Kramer. Thanks, Clay, for submitting a question. And it is, what are some good practices for prioritizing and implementing SEO initiatives in your company?[00:19:16] kevin: So the best practice is one that's not followed in most companies, but is followed in the companies where SEO is the most successful, which is to think of it as an initiative instead of thinking of it as a thing to do. So in my career, and I'm fortunate that now my job is talking to many companies. Most of them I don't end up working for, but I talk to founders and I talk to C suite executives and learn about how SEO is done. In most companies, SEO is done as a tactic, as a thing to do. It does not elevate up to the level of executives. There's very little revenue reporting related to it. It's very black box. We're like, well, we don't know what's happening here, but it's magic, and we just fund the magic. And I think that's wrong. The approach is not that, it's this big strategic initiative that's tied into other strategic initiatives and it's part of a product plan, and everything we do needs to have some sort of SEO lens on it. Just like, well, there's the SEO person in the corner working their SEO black magic. And this is a tactic. And that is why a lot of the things that are talked about around SEO, they're just kind of considered tactics. And it's unfortunate that in a time like now where there's economic contraction and layoffs, the SEO who couldn't vocalize what they're doing couldn't communicate how all the things they're doing laddered into the broader picture could be on the chopping block. And I had a recent post on LinkedIn where I talked about how laying off an SEO team during a generational change in SEO makes no sense. That post was driven by how many SEO really, really smart SEO thinkers have reached out to me saying, I just found myself without a job. I was working at this big company, I'm doing these important things, and I was just laid off, and there's nobody behind it. There's nobody else doing SEO. I guess from our perspective as SEO consultants, this is good for us because when everything breaks and there's no budget to hire a full time employee, they will seek out a consultant to help them. But I think the first thing any company wants is a full time SEO employee that owns and drives and communicates what's happening with SEO. To me, that's the biggest myth is that it's not a strategic initiative. It's just a tactic, like build some links, like what we what'd you do on SEO this week? I built some links. Or what you do in SEO this week? I changed some title tags. Like, why? Like, how does that ladder into something? I just talked to a chief product officer at I don't know if they're fortune 500, but they're a really, really big public company. I asked them, like, what their roadmap was for SEO, and they're like, what would an SEO roadmap look like? They have like eight SEO people. And I had to talk to this CPO about how SEO should be important. And they're like, well, we're changing title tags. Then we're moving on to updating our XML sitemap. They're just things to do, and it's not an initiative. And they have eight employees, eight full time employees are spending a lot of money on and they have agencies and a bunch of other stuff. So millions of dollars a year, and it doesn't really tie to anything. It's not like we spend millions of dollars a year on SEO, and here's how we spend it on paid, and here's how it all ties together and CRM. No, we just do SEO. So that's my thing. What about you?[00:22:17] eli: I want to offer a different take. Of course. This is a contrary marketing podcast. I have to disagree.[00:22:22] kevin: Yeah, you just think SEO is dead. I'm with you.[00:22:25] eli: Yeah, I'm post SEO. Now. What is the news? Words AI optimization. Who even knows semantic optimization.[00:22:34] kevin: I don't know what's going on.[00:22:35] eli: So look, here's the thing, right? I think you should have both. You should have very clearly prioritized SEO projects. Where I agree with you, we have to agree with you is that most SEO strategies are actually tactics, not strategies. But what I think makes other sense is you have your top three SEO initiatives, and then you have your top three bets. And this is my contrarian stance here. I think SEO is so much of a black box now that you cannot expect everything to be properly projected and estimated. It's just not possible. There are some things that you don't know will work and will work out, but if they do, you get a competitive advantage. So the only way to move these things forward is to actually take bets. And so I've started working with clients, basically. We did that back at g two, and it worked out wonderfully. We had our big bets. Most of them actually worked out, but not all of them were based on perfect data, good logical constructs and argumentation. Of course, it's not just like licking your finger and putting it in the air and see where the wind is coming from, but it doesn't have to be properly projected and estimated by agreeing on a bet. You basically ask people to take a gamble. You get around all of these questions of, oh, how can we test it at a smaller scale? Like, how can we derisk it? How can we polish the stone so much until it's not sharp anymore? Or the knife, right? You tone it down. You tone it down. You tone it down, you launch it, and then it fails. And so instead, again, I'm pushing companies to take bets, not betting the farm, right? Not life or death type of bets, but let's allocate some capacity on things that we don't know will work out, but have good reason to believe that they might and try it. And that has proven to be very effective in my mind when it comes to prioritizing stuff.[00:24:22] kevin: Right.[00:24:22] eli: It's not just the numbers, but you also need to take a few bets.[00:24:25] kevin: I like that.[00:24:26] Impact of Generative AI on Jobs and Medical Professionals[00:24:26] kevin: All right. Yeah. Let me ask you a question related to this. So I got an email from someone, a medical doctor, a urologist. His profile picture had a stethoscope around his neck, and I checked out his LinkedIn, and he went to medical school as a real doctor. He's panicking about generative AI. Says gen of AI is cutting into his business. He didn't follow up yet. I'm curious why he's bothered by gender of AI, but that question generative AI is cutting into his business and is a urologist. It's interesting. What do you think doctors and service providers that don't provide a traditional service that you would think would be disrupted by generative AI should do about generative AI? I mean, ultimately, I think the doctor shouldn't worry is that doctor, and people come in and pay him to get treated physically, get treated. So cares. But I'm curious.[00:25:16] eli: You basically want to look. Out for tasks that you do completely virtually or completely digitally and that are legwork, right? Like, for example, there are some accounting tasks that you can replace with even chat GPT or AI. Want to be careful? You want to double check this, right? Let me tell you before I give any advice here. None of the technology is good enough yet for you to blindly trust it. Anything you do has to be double checked and viewed carefully.[00:25:44] kevin: Read the rest of the disclaimer. We're not medical advisors, lawyers, financial advisors. Thanks. And this has not been tested on animals. Okay?[00:25:52] eli: But in all honesty, for example, my dad is actually a urologist, and I know that he does a lot of work. What do you call this? Where my English is leaving me, where we talk into a machine and then somebody else types it out for you.[00:26:04] kevin: Dictation. Dictation.[00:26:05] eli: Thank you. Dictation. That you can perfectly replace it with AI. There are even tools. There's a tool. I'm giving you a recommendation right now. I'm not affiliated or anything. They're called audio pen. I think the purpose is more on the journalism side, where you can just ramble and speak and speak, and then audio Pen will kind of transcribe it for you and summarize it. Sorry, I mean journaling, not journalism. However, you can use that tool however you want. So if I was a doctor, I would use that for dictation so that there's not a poor soul that has to listen to it and type it down. And the reason doctors do that is because their handwriting is unreadable. And I know for a fact, but no, in all seriousness, I would use it for those kind of mundane tasks. Mundane, legwork, completely digital. That's where AI can already help you right now. I'm convinced that we will get to a point where AI will help you with diagnosis. There are interesting studies where AI can detect cancer and MRIs much more efficiently than doctors. Fun fact, the best results actually come from a combination of doctors and AI. Not just AI or just doctors. I'm not sure if we're there yet for the broader masses, that might take years, maybe decades. But I think right now the application is for very mundane tasks, virtually. And then in the future, I think AI will flow into every profession and into every job and make a lot of things a lot easier. I'm also in the camp of people who truly believe that AI is not going to replace more jobs than it creates. I think it will create a tremendous amount of new jobs. It will be a net positive impact. Do you agree or disagree?[00:27:40] kevin: No, I agree on that last point, that AI is not going to necessarily destroy jobs. It's like saying we don't want to have cashierless checkout at supermarkets because you got rid of the cashier's job. I don't know. Do you use this? There are sort of efficient, but then you have to call over the person, every other thing you check out to help you. So they're not great yet, but once they get a lot better, it's just a different job. I think AI is going to create a lot of new jobs. It's definitely going to take away old jobs. What you were saying around AI, and I think we should be clear about the difference between AI and generative AI. So AI has existed for a really long time. Like, there's AI that goes into cars, right? So like, obviously a Tesla is self driving that uses a lot of AI. I wrote an article about that recently. I think it creates a gigabyte of data every second. That's how much it's incorporating that's AI. It's like putting in all the sensors. But my car, it's not a Tesla. It's not a self driving car, but it has AI. That when I'm getting too close to a car in front of me and I'm driving too fast, it beeps and reminds me that I should hit the brake. So that's AI. It's just like processing information. So AI in general has been around for a really long time. Generative AI is newer, but the generative AI piece is that users can now access it and we can play with it and we can see how AI works. But it is actually not that complex. And we've talked about this before, it's just doing predictive statistics on future words and I think that is actually not that disruptive. It's just creating answers and sometimes it creates answers don't exist. Did you see the story about the lawyers who went to court with a chat chunk?[00:29:14] eli: Yes.[00:29:14] kevin: Those lawyers should be disbarred anyways because they didn't proofread their work. So I don't think all of a sudden it was like AI AI, but this is just generative AI. It's like, obviously uses neural networks and it's AI, but it is not certainly not taking doctors work.[00:29:27] eli: Yeah, I agree a little bit.[00:29:30] Building a Nerd Wallet Competitor in 2023[00:29:30] eli: But anyway, I wanted to take some life questions because we got some really cool life questions. Thank you all for submitting them. So, question for you, Eli Bujal Patel asks, what are your thoughts on building another behemoth like Nerd Wallet starting now? Would you start a Nerd Wallet like site, basically an affiliate on steroids in 2023?[00:29:50] kevin: Absolutely not. So I think that if you look at all the big affiliate sites, they stumbled upon something by accident and then it became massive and it worked out really well. I don't think you can go and look at something somebody else created and then say, I'm going to make a better Nerd Wallet or I'm going to make a better book site than Amazon and I'm going to sell my traffic back to Amazon. I think if you stumble upon something that there's like an open niche for and you create a bunch of content, there's potentially an opportunity. Again, it probably has to be more midfunnel than top of funnel, but I wouldn't go and say, oh, Nerd Wallet's missing this, and I'm going out Nerd Wallet. Nerd Wallet. One interesting stat I heard around the finance space in particular is Motley Fool. So now it's fool.com. I think it's been around for 20 years. They produce upwards of 100 pieces of content per day. So it's not a great content, but it's content. So if you were to create your own competitor to Fool.com today, you have to catch up with 20 years of 100 pieces of content. That's expensive. So don't disrupt something that already exists that is successful, because you have to outdo them. You have to outbrand them and show up in ranking. So I wouldn't go there at all. What do you think?[00:30:59] eli: I kind of agree. I wouldn't build a copy or another Nerd Wallet. I would be much more curious about how can I build a chat bot that replaces Nerd Wallet? We are at the verge of a huge technological shift that opens up a lot of opportunities. And so instead of thinking about these SEO models, which are under severe threat from AI, I would much rather think about what does the next evolution of Nerdwall It look like? What are they working on right now that I can compete with them on? I would wonder, what APIs can I use to train and feed a chat bot to become incredibly good at giving credit card advice?[00:31:34] kevin: Yeah, an interesting thing is I like this space. I like messing around with finance and seeing what's out there. So Google is they're pulling back from some of those queries. There was SGE on it. So if you look for Best credit card, there's no SGE on it anymore. But I think where Google falls, and I like your chatbot idea is Google can't do that next step. So if you did a query and again, it's gone. Right? But let's say it still exists, best Business credit card. And Google had an SGU and list out like, hey, here's this Chase card, and here's this Wells Fargo card, and here's this Discover card. Those aren't clickable results. So they basically replicate Google in an SGE response. It's not fulfilling. So I still think you go down to like, Nerd Wallet and then you click because from Google's little SGE summary, it's not enough to be like, that's it I'm Googling the Chase business card because that's what I want. So maybe that's why Google got rid of it. Maybe they got rid of it because they wanted to put the ads back. But I do think, yeah, chatbot is the way to go. Get more information. You don't need to read a 1500 word article to get a decision. Again, this requires huge behavior change. But you say, here's me, this is what I want. What's best credit card in response? And then there's your affiliate link.[00:32:39] eli: Agreed. Man, let's do a couple more.[00:32:41] Impressive AI SEO Marketing Tools[00:32:41] eli: Igal staultner also asks live thanks for your question. Igal hey guys, if you're already speaking about AI, what's the best use of AI you have seen in SEO marketing tools? To this day, I haven't been that.[00:32:53] kevin: Impressed with any SEO tool. What about you?[00:32:55] eli: There are two that are really interesting, and I'm probably going to get comments from all the other ones that I didn't mention. So I think one that's really impressive is by Word by W-O-R-D. It can first of all create content at scale across many different keywords and it can also find programmatic SEO place just with a URL.[00:33:16] kevin: Pretty impressive.[00:33:17] eli: The other one is write Sonic. They just published their fifth version of their Writer and I tried it out. I threw it into clear scope and I got a B plus out of it. Not saying that clear scope is the ultimate indicator for great content. There's more than that, obviously, but I'm noticing myself changing my mind where I thought for a long time that AI content is always going to be trash. And I'm starting to actually see counter evidence that some AI content is getting really, really good. So I've spent a lot of time over the last couple of days rethinking what the human contribution to content is and what content even means on the web and for SEO in general. So I would mention those too. There are a bunch of really cool other AI tools. We're using Summarize for the podcast. In part it creates really good descriptions and intros and Summaries. And then one app that I also like, based on AI, is called Poised PO. I sed. It gives you live feedback on how you talk, if you use a lot of filler words, if you say a lot, if you ask empathetic questions, if you're confident, assertive, et cetera. There are some really, really good tools sprouting left and right based on AI. And if you think about the fact that it's only been six months since Chat GPT got so popular, I feel like the next six months are going to be wild and I feel like the next twelve months are going to be even wilder.[00:34:37] kevin: So I thought you were going to say that around writing. I'm not impressed with the writing tools because I think most of them again, I haven't used byte words, but I think most of them are driven towards creating spam outside of SEO. Google just launched some new stuff. Did you see this? They improved Google Lens. Again. I use Pixels and use Android. But they improved Google Lens and got Now Google Lens can detect the skin condition. Just really cool. That's AI. And then I'm in the workspace labs. So there's a new thing in Gmail which is write for me so you can say what you're trying to say. It uses you and all the things you've written in the past to write an email for you. I did test it out, and it signed my name the way I wouldn't. Have a great day. Best, Eli. Right? I don't like that, so that's kind of weird. But again, it's kind of cool. Like, if you want to write a really long email, I hereby resign from this job. I hate this company, and all of you should burn in hell, or something like that. It can smooth that out for you. In general, I like Smart Compose, which I think most people use in Gmail already, which is it figures out what you're trying to say and just finishes your sentence. So this is right for me. Is that on steroids? So lots of cool AI stuff out there. When it comes to SEO, I think the approach to SEO has been more about, like, let's create a lot of high quantity content that may be of dubious quality. So not impressed yet, but please reach out if you have a really cool use case of AI and SEO.[00:35:58] Workspace Labs beta and Google's Keyword blog[00:35:58] eli: All right, I just signed up for the Workspace Labs beta while we were talking. Just Google workspace.[00:36:04] kevin: Lab beta.[00:36:05] eli: I thought I would get it automatically by being a customer.[00:36:07] kevin: Anyway, actually, a funny note here on how you could find out about these things. So Google's product blog is called the Keyword. Have you seen this? Of course. Okay, so it's called the keyword. That's the name of it. It's like blog. Google.com. Or actually, it's Blog Google. They don't dot the blog post right there on the homepage is virtually try on clothes with a new AI shopping feature. Like, if Google had a drinking contest for how often they say AI, everyone would be drunk.[00:36:34] Eli and Kevin Discuss Marketing Evolution and Tactics in Today's Digital Landscape[00:36:34] eli: One question comes from Charlie Williams. Actually like this question. I'm curious to know how Eli's approach to marketing has evolved over the years and what he thinks are the most important tactics for success in today's digital landscape.[00:36:47] kevin: I think my marketing has improved because I just learned more marketing, and that would be my advice for anyone new in their career, which is learn from what you're doing. I think that in today's digital landscape, it's just a digital representation of regular marketing. I love looking at old ads. Kevin, you ever go to museums and they show you like, I don't know, this is what it looked like in the 1920s.[00:37:08] eli: I do sometimes, too.[00:37:09] kevin: They were really good. They did good marketing. We're just doing it digitally. Something works on LinkedIn. Like when you have a viral post on LinkedIn, it's copywriting. So they did copywriting back in the day about, like, the invention of a washing machine or a car that had windows that you could roll down. I think marketing is the same. You're appealing to users and you're tracking them, and you're convincing them to trust you and give you money. Digital just allows you more tools. I don't know that tactics necessarily change. You want good copy, a great product, great message that resonates think the thing that many marketers potentially miss and actually working on a new book on this topic is they don't understand their users enough. So they understand themselves, they understand what they think will work, and they understand best practices about marketing, but they don't put themselves in the user's shoes. And sometimes that comes from, like, being a user, and sometimes that comes from good surveys. I had a friend who was he did market research for Skype. Part of his role was he went to all the places where people use Skype. So we went to India and Nepal and Bangladesh. His job was to not interview users, but he went to the users houses and he ate dinner with them. So props to Microsoft for doing that. Ate dinner, and he learned about them and how they were Skype users and how they use Skype to connect to people. Whatever it is you're marketing, understand the users motivations and why they want to pay you, then don't. Just like I watched a video on how to write good copy, and I watched a video on how to use TikTok for messaging. Ultimately, it comes down to humans buying things. So understand those humans. What about you? What's your evolution of marketing, man?[00:38:47] eli: What's the evolution? So my evolution of marketing has become a better understanding of the right playbook for the right business. I grew up in this very Silicon Valley type growth world where everything is highly measured as a strong product lens, the rigidity of testing, validating, and launching. And I think that's mostly applicable for certain types of companies, usually marketplaces, user generated content platforms. But I think there's this whole other cohort of companies who might be even bigger than the first. They're not able to measure most things. One example are enterprise companies who have long sales cycles, right? I'm talking about more than three months, sometimes six months, or even a year, who sell highly priced software to other enterprises. And they just need to play by different playbooks. They're not going to be able to test and validate everything as much as these other companies. For them, it's much more a before and after type of situation. So my lens has become more refined based on the business that I'm working with and picking the right playbook for the right business. I think we're getting really close on time.[00:39:55] Is SEO Dead?[00:39:55] eli: Let's do one more short question. E G live?[00:39:59] kevin: Is SEO dead? Sorry, that's not short. It's a short question. That's the long answer.[00:40:05] eli: It's fair. You caught me on this one.[00:40:07] kevin: You know what?[00:40:08] eli: Yes and no. I know it's not the answer that everybody wants, but SEO in its old form, I think, is going away. And out of it comes a new type of SEO that has maybe that has a core, maybe 50% of it is similar to what we did before, and that 50% is different. And I'm personally very excited. We're basically coming out of an exploit cycle and we're going back into an explore cycle and I'm all here for it. So I would say SEO is dead. 50%. That's my quick answer.[00:40:36] kevin: What do you think? No, it's not dead at all. It just changes. SEO doesn't die until search engines die. And I don't think search engines will die like Chat, GBT and generate. AI doesn't replace search, it just changes outwork. It's like saying SEO is dead because featured Snippets and Knowledge graph, I mean, I think links are going to probably go away in some way or another because links matter less in generative AI. However, brand matters and links and mentions and brand visibility matters. So just change what you're doing and change where you're going. Obviously, all those useless websites with guest posts that don't exist, those were a waste of money to begin with. So that probably have to go in. That's my quick answer. We'll do a whole Is SEO dead episode once it dies. So stay tuned.[00:41:22] Kevin and Eli's Final Conversation Topic[00:41:22] eli: Eli, you got one last one. All right, you did it in this one. Sorry, it's my turn.[00:41:27] kevin: Last one. Quick. Short one.[00:41:29] eli: Short one.[00:41:29] kevin: Now I have to pick.[00:41:30] Fears and Questions Clients Have About the Impact of Generative AI[00:41:30] eli: What is the biggest question that all your clients asking right now? What are some common questions that we haven't covered yet that you see bubbling up amongst your clients?[00:41:41] kevin: Do you have a discount available for startups? No, I don't, because I need to say bandwidth for the people that don't ask for a discount. I'd say a lot of companies are really freaked out by genera AI. I'm hearing it everywhere. If there's any listeners on the podcast that want us to do, like, a deep dive at your company on what we see in genera AI and our predictions, because I don't think anybody really knows we're available for that, we'll put a link in the show notes to how to contact us for that. Everyone's freaked out because there's change on the horizon. It's the same way when presidential elections happen, investment banks put out their statements of like, this is what we think Trump would do as president. This is what we think Biden would do as president. We're just prepared for all eventualities. I think when it comes to generative AI, it's really unpredictable and it's unknowable. So you have pessimists like me saying, everything's changing. You have optimists like Kevin. They say, don't worry, just keep doing what you're doing. And they don't know. They don't know. Do they hire for it? Do they fire for it? How do they plan? How do they message things to investors and board members and all stakeholders? So that's the biggest what about you? What's your biggest question?[00:42:51] eli: Man it's also related to AI, but I'm trying to not make it related because we're talking about this so much and I feel like I'm just going in circles here.[00:42:59] Companies Collaborating with Influencers like Sports Teams[00:42:59] eli: So the other really big question is what should we invest in that we haven't invested in right now? One really cool thing that I'm seeing is companies collaborating with influencers, more like sports teams. They're almost on full time payroll. Influencers, that is, for specific companies, that creates a lot of amazing content and they build real audiences, they build great engagement. And it's this amazing partnership between people who stand out in a space or have a lot of experience and expertise in a space and companies who get a real benefit from them. It's a great win win mix. If I had to tie that back to the whole AI discussion. We've seen this new Perspectives tabs roll out on Google, and I personally have a huge wish and a huge hope that it will be a new ground where influencers or creators, whatever you want to call them, can get a lot more traffic and a stronger voice. And it's kind of a way for companies to find a new playing field and forge these win win situations together with influencers and audiences. So I'm going to keep it to that one.[00:43:59] kevin: Love it.[00:44:00] Discussing AI advancements and future implications[00:44:00] kevin: All right, well, thank you, everyone. This has been epic. First time of recording live. Let us know if you want to do this again. And for everyone else that didn't record Live, well, follow us on LinkedIn and, you'll know, or listen to us live, follow us on LinkedIn, you'll know, next time we do it. That's a wrap.[00:44:15] eli: Thank you, Eli, for being a good thought partner, as always. And thank you all for tuning in. Happy weekend, and we'll hear you next week.[00:44:20] kevin: Thank you.[00:44:21] The Contrarian Marketing Podcast: Exploring Unconventional Business Strategies[00:44:21] eli: And now it's your turn. Head over to Contrarianmarketingpodcast.com and subscribe to the free weekly newsletter to get a summary of today's episode, key takeaways and community content. And while you're there, go to today's episode and leave your opinion in the comments. We'll feature the best thoughts in the newsletter and on the podcast. Also, if you like today's episode, please feel free to leave five stars on Spotify and Apple podcasts or wherever you listen to podcast. As always. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com

[Book Release] Declare Independence from Referrals and Search Traffic by Going Beyond IntakeGet the book today at launch pricing while supplies last! beyondintakebook.com Hosted on Acast. See acast.com/privacy for more information.

ChatGPT and similar generative AI tools offer plenty of ways for you to grow your business. Just a couple of weeks ago, for instance, we outlined several ways you can… The post Revisiting Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud) appeared first on Tim Peter & Associates.

The Jerry Banfield Show is a collection of all the videos I upload my YouTube channels! Crypto Coaching Community https://www.jerrybanfield.com/courses/crypto Creator Coaching Community (For YouTubers, Podcasters, Twitch Streamers, Influencers, TikTok Stars, Bloggers, Udemy Instructors, etc.) https://www.jerrybanfield.com/bundles/creator Schedule a Call https://jerrybanfield.as.me/ YouTube channels Original https://www.youtube.com/jerrybanfield Crypto https://www.youtube.com/@jerrybanfieldcrypto Crypto Reviews https://www.youtube.com/@JerryBanfieldCryptoReviews/ Gaming https://www.youtube.com/@jerrybanfieldgaming Business, Entrepreneurs, and Content Creators https://www.youtube.com/@jerrybanfieldbusiness Recovery, Health, Wellbeing, Personal Development, and Spirituality https://www.youtube.com/@jerrybanfieldrecovery Music https://music.youtube.com/channel/UCaJhilFBumDk-7jbt57SAuw Socials https://twitter.com/JerryBanfield https://diamondapp.com/u/JerryBanfield https://www.facebook.com/jbanfield/ https://www.tiktok.com/@jerrybanfield/ Reading List on Amazon (Earns Commissions) https://www.amazon.com/shop/jbanfield/list/26XIC4RNEAOZG BIO: I am a YouTuber who has earned $2+ million online, uploaded 10,000+ videos, received 60+ million views on my videos, published 14 audio books on Audible, uploaded 800+ podcast episodes on "The Jerry Banfield Show", and released 78 songs as a musician on Spotify, iTunes, and Amazon music. I am a former top 10 Udemy instructor, Facebook partner, police officer, correction officer, and professional gamer. I was born in 1984, sober since 2014, married since 2012, parenting since 2015, and an entrepreneur online since 2011 with a master's degree in criminology from the University of South Florida.All of my videos are available with the Creative Commons Zero or CC0 license. All of my videos are available with the Creative Commons Zero or CC0 license meaning you can use any part of any of my videos or live streams in any way you want! You do NOT need to give me credit or ask permission! Love, Jerry Banfield in Saint Petersburg, Florida, USA #jerrybanfield --- Support this podcast: https://podcasters.spotify.com/pod/show/jerrybanfield/support

It's become a bit of a parlor game to predict whether ChatGPT and other AI tools spell doom for Google. Will the search giant flounder and fail? Or will it… The post Will AI and ChatGPT Kill Your Search Traffic? (Thinks Out Loud Episode 381) appeared first on Tim Peter & Associates.

Here's a short episode covering one of the Top Traffic Channels for campgrounds and RV parks. This is a quick preview of a presentation we gave covering these topics. Today we're going to talk about using search engine optimization (SEO) and search traffic to drive more reservations. Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

In this episode, we'll be discussing Etsy's SEO algorithm and search traffic in 2023. If you're an Etsy seller, you know how important it is to understand how Etsy's search algorithm works to optimize your listings and increase your visibility.We'll dive deep into the intricacies of Etsy's SEO algorithm, uncovering what factors influence search ranking and what you can do to improve your listing's visibility.We'll also explore the current state of search traffic on Etsy, discussing the trends and changes that have occurred in 2023 and what they mean for sellers.If you want to take your Etsy shop to the next level and boost your sales, this episode is a must-watch. Don't miss out on the latest insights into Etsy's search algorithm and search traffic.

Auch beim Kauf und Verkauf von Immobilien spielt SEO eine wichtige Rolle. Durch die Fülle an Websites und die recht übersichtliche Zielgruppe kann es für ein Unternehmen von entscheidender Bedeutung sein, mit guten Rankings sichtbar zu sein. Im #SEODRIVEN Podcast spreche ich mit Kira Zywietz von immoverkauf24 darüber, wie wichtig die Suchmaschinenoptimierung für sie ist und mit welcher Content Strategie potenzielle Kunden angesprochen werden. Wir sprechen über die Auswirkungen der Google Core Updates und welche Bedeutung der Content in der Customer Journey haben kann. Außerdem erzählt Kira, wie SEO für die Lead Generierung genutzt wird und welche SEO Kennzahlen in Ihrem Team von Bedeutung sind. Zum Schluss schauen wir uns noch an, wie immoverkauf24 innerhalb der Scout24 Gruppe aufgestellt ist und wie SEO generell dort organisiert wird.Kira Zywietz ist als SEO Managerin bei Immoverkauf24 für die Suchmaschinenoptimierung und die Conversionrate Optimierung zuständig. Vor Ihrer Zeit in der Scout24 Gruppe war sie unter anderem bei web-netz für das Content Marketing tätig.Christian B. Schmidt optimiert seit 1998 Websites. In seinen Interviews befragt der Gründer der SEO Agentur Digitaleffects andere Unternehmer und Experten zu Trends und Herausforderungen im Online Marketing.00:00:00 Wie wichtig ist SEO für immoverkauf24?00:01:56 Content Strategie bei immoverkauf2400:02:59 Auswirkungen der Google Core Updates00:04:44 Was sind die relevanten Inhalte?00:06:35 Customer Journey vs. Content Optimierung00:08:54 SEO für die Lead Generierung00:11:36 Wichtige SEO KPIs bei immoverkauf2400:14:19 Content Marketing bei immoverkauf24?00:16:13 Autorenprofile?00:17:04 Organisation innerhalb der Scout24 Gruppe00:18:05 Wie ist SEO organisiert?00:19:54 Fazit & EndeAlle Folgen findest Du unter: https://digitaleffects.de/seodriven/Vollständiges Impressum:https://digitaleffects.de/impressum/Datenschutzerklärung:https://digitaleffects.de/datenschutz/

Sources Cited:Google Search gets Status Dashboard to provide updates during outagesGoogle December 2022 Link Spam UpdateGoogle Launches Visual Guide To Search ElementsLily ray on google updatesA guide to Google Search ranking systems

In a short episode, Cord and Einar preview the new and improved Tallest Tree Think Tank Ranking. The new rankings will be automated, updated monthly, and incorporate more data than ever. This includes:Budget data from ProPublicaTraffic, traffic value, domain rating, and backlink data from AhrefsPages indexed  from Serp APIWeb software from WappalyzerWe're now able to pull historical traffic data from Ahrefs, which will give us insights into the last 36 months of performance for each of the 300+ groups in our study. We thank Ahrefs, who reviewed and approved our use of this data, for their support of this project.We're also working with a new statistician, assistant professor of marketing at Clemson University, Lura Forcum. We're grateful for her insights on the data.A few trends popped up in data review:About 12% of groups are still dealing with www vs non-www canonical issuesMany sites have pop-ups that likely violate Google's Page Experience guidelinesWe found "spikey" traffic patterns for many groups, especially state-based think tanks, which may be explained by the location from which the traffic data was collectedWe saw a few sites that relaunched w/o redirects in place, which resulted in their referring domains crashing and large losses in trafficMany groups were affected by recent Google updatesMany groups saw growth in referring domains w/o growth in traffic

This episode is brought to you by Semrush. Semrush is an all-in-one marketing toolkit that is best known for its SEO, competitor analysis, and content marketing features. Try Semrush free for 30 days and test out all the tips discussed in this episode: https://www.99signals.com/go/semrush-agency/ There are several ways you can use Semrush to boost your SEO and content marketing efforts. The platform is packed with tools and features to optimize your overall marketing strategy. That said, new users may feel overwhelmed and find it difficult to figure out where to get started with Semrush. On this episode, I'll share 10 actionable ways you can use Semrush to drive traffic to your website and improve search rankings. -=-=-=-=- Tools & resources discussed in this episode: [Free Semrush Trial] Get free access to 50+ tools within Semrush: https://www.99signals.com/go/semrush-agency/ Semrush Review: The SEO Tool Trusted by Experts - https://www.99signals.com/semrush-review/ Semrush how-to guides from my blog: How to Use Semrush for Keyword Research: The Definitive Guide - https://www.99signals.com/semrush-keyword-research-guide/ 6 Powerful Ways You Can Use Semrush to Crush Your Competition - https://www.99signals.com/semrush-review-supercharge-your-seo/ Semrush Site Audit: 10 Most Overlooked Features - https://www.99signals.com/semrush-site-audit-overlooked-features/ 10 Actionable Things You Can Do with Semrush to Boost Your Traffic - https://www.99signals.com/actionable-semrush-tips/ Semrush compared with other SEO tools: Semrush vs Ahrefs - https://www.99signals.com/semrush-vs-ahrefs/ Semrush vs Moz - https://www.99signals.com/semrush-vs-moz-best-seo-tool/ Semrush vs SpyFu - https://www.99signals.com/semrush-vs-spyfu/ Semrush vs Ubersuggest - https://www.99signals.com/semrush-vs-ubersuggest/ Semrush vs Mangools - https://www.99signals.com/semrush-vs-mangools/ -=-=-=-=- Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

TikTok has all the other MAJOR players a bit nervous in the midst of its complete attention grabbing pull over Gen Z. Reportedly back in July of 2022, Google senior vice president Prabhakar Raghavan told the Fortune Brainstorm Tech conference that according to Google's internal studies, “something like almost 40% of young people when they're looking for a place for lunch, they don't go to... Read More The post 176: TikTok Is GOBBLING Up 40% Of Google's Search Traffic first appeared on Ryan Holtz Marketing & Podcast: Branding, Podcaster, Coach.

Is social media enough when it comes to promoting your brand online? Lindsey Rains of Hoof Print Marketing believes that blogging is one of the best things you can do to boost overall visibility and gain more traffic to your website. Lindsey shares her top tips for equine businesses who aren't sure where to begin, as well as how to start a blog for the sole purpose of blogging for money. Plus, learn helpful tips for SEO optimization and how to boost your Google search ranking.SEGMENT MARKERS: • 2:50-26:59 Blogging for your business (use blogging to promote a product or service)• 27:00-42:20 Blogging as a business (earn income from affiliate marketing, advertising, etc.)INSTAGRAM-@hoofprintmarketingFACEBOOK:/HoofPrintMarketing-------------Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We'll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we've previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.Support the show

#Searchtraffic #Socialmedia #Marketing You need to dig deeper into #Search engine optimization to get your site's content and all the traffic it's capable of getting. Hi, I'm Cally, from the International Institute of Digital #Marketing. Let's look at four often overlooked techniques step by step. Tip 1: Make sure your pages are indexed A page needs to be in Google's index to appear in its results. The index is like a gigantic database of all the webpages in the world. How do you find out whether Google has indexed your page? You can check for individual URLs through the cache method or your overall site with the Google #Search Console option. Tip 2: Improve your click-through rate (CTR) If your page looks uninviting in the #Search results, most people will scroll down and click on a competing page. But if your title tag and meta description are enticing, they'll click on yours. Your meta description tag should summarize your piece and engage the #Searcher to click to read more. Don't default to the first sentence of your content.. Tip 3: Reduce your click-back rate Just as you want to increase the number of people who like the look of your page enough to click on the link, you also want to reduce the number who click but return quickly to the #Search results. A high rate signals to Google that the #Searcher's needs weren't met when viewing your content. To reduce your click-back rate and to improve your dwell time, make sure your page: ➢ Satisfies the #Searcher's intent. ➢ Delivers on the promise your title and meta description make. Tip 4: Add more internal links to your pages Getting backlinks to your site from a third party is a great SEO move. But what about internal links? Visitors click on these internal links to see other related content on your site. The linking words in the text help Google better understand what your pages are about. If you frequently link to a particular page, Google will see the page as an important one, perhaps a pillar content page. For more information, visit www.iidm.world #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://anchor.fm/iidmusa/message

Recurring guest Geoff Kerbis joins the show to talk about a site migration project that prioritized core web vital updates, resulting in a 25% increase in organic web traffic after only a few months. In this conversation, we talk about: How to work with developers to prioritize CWV updates The impact of CWV updates on site migration timelines The impact of CWV updates on organic search visibility and good URLs  

In this episode Will Green discusses a new tool influencers can use to quickly and easily generate more search traffic.  Will shares his insights as a beta tester for this tool and goes through his process for making getting the most out of it.  READ MORE HERE

I wasn't aware of it until I started to look at the data. Today, we're going to talk about why keyword tools and search traffic estimates are wrong. I do recommend using tools for this because it gives you ideas. It starts to show you the landscape. It starts to show you the competition.Looking at other metrics shows you those low-hanging fruit keywords that you can rank for very quickly. I'm not looking at a keyword going that gets 9,000 searches a month. I'm going after that keyword because here is the truth. You're not just going after that one keyword. What I mean by keyword is like a long tail. We talk all about this in our niche properties class. I talked about it here on the podcast and my coffee talks. What we're doing is we're creating an outline inside of that outline.

There are many ways to drive traffic to your website. Organic, direct, paid, referral, social—each has a place and purpose in the greater marketing scheme. Organic traffic has long been held up as the “best” type of traffic. The truth? It depends. All too often organic traffic is driven by surface-level content that doesn't actually convert customers. In this episode, as part of our Kitchen Side series where we take you behind the scenes at our agency, the Omniscient team debates the value of organic traffic. We discuss why keyword search volume is overrated, the value of differentiating in a new space, and how your tactics should change along with your company goals. Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientConnect with Alex on Twitter or LinkedInConnect with Allie on Twitter or LinkedInConnect with David on Twitter or LinkedInListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

If you ever struggle with SEO, you're not alone. Maybe you're not sure how to grow your website, how to optimize your articles, or how to get started with off-page SEO. Here's what you'll learn: - How to 10X your search traffic - What you can do to boost your website's SEO rankings - The exact steps I used to 10X the traffic on my pages - How I rank my pages higher on Google - The best SEO plugins for WordPress

Our marketing makes all the difference to our results, but most agents are still going so, so wrong. The question is, how can we get it right?   How can we shake up what we think we know about marketing and paid lead gen so we can start seeing better outcomes and higher incomes? Is there merit in old school strategies, or are they only holding us back?   In this episode, Founder of Credo and online marketing expert, John Doherty shares the approach we should be taking.    Three Things You'll Learn in This Episode    How much we should be spending on marketing Are we taking more of a risk by over-investing or under-investing in our marketing?    Which marketing platforms to use Should we have a presence on every platform available to us, or is it smarter to stick with one or two?    Why we need to re-think where our marketing teams are based Is it really necessary to have locally-based marketing teams, or can we cast the net further afield?   Guest Bio John Doherty is the Founder of Credo, a platform dedicated to connecting companies with the best digital marketing providers for their needs. Having spent a decade in the industry, across agencies and inhouse at Zillow Group, John is a digital marketing expert, passionate about helping others take full advantage of everything the online space has to offer.  To find out more, go to: https://www.getcredo.com/   Connect with your hosts: To find out more about Matt, visit Getmicrofamous.com And reach out to Greg on 925 915 1978

Michael speaks with Vince Reed, Lead Generation Expert on his upbringing in Watts through Football in college and building the dream.Vince Reed is a former athlete turned marketing expert who specializes in helping business owners generate leads on Facebook, Twitter, Instagram, YouTube and Search Traffic sites like Google Adwords and Yahoo/Bing.Find out more at https://www.vincereed.com/About the Crushing Your Fear PodcastBioMichael is an Entrepreneur who has started multiple revenue generating companies both in the US and Europe. He currently hosts two Podcasts (Crushing Your Fear and Craft Beer Storm) and has learned to conquer Fear through leaving the past behind, learning from it and adopting Gratitude and a Positive outlook for the future. On his Crushing Your Fear Podcast, Michael explains "We live in a Society of Fear. Everywhere we turn, fear is there. Most people we know are affected by fear in one form or another. We ourselves are consumed by fear - we can't move forward - we wont take chances - we "fear' what others may "think" of us - and on and on and on. Enough! There is another way. We explore different areas in society, flush out the manipulation and empower you to overcome fear. Our guests are experts and give you the insight and tools needed to identify and conquer fear. So join us and Crush Your Fear..."Michael BearaHostCrushing Your Fear Podcastmichael@crushingyourfear.comWebsite: http://www.crushingyourfear.com/Instagram: @crushingyourfearFacebook: @crushingyourfearTwitter: @crushingfearTik Tok: @crushingyourfearSubscribe to our Podcast!iTunes: https://podcasts.apple.com/us/podcast/crushing-your-fear/id1465751659Stitcher: https://www.stitcher.com/podcast/craft-beer-storm/crushing-your-fear

Does Thought Leadership Actually Convert? In this episode, I talked to Animalz's Director of Marketing to share his thoughts on why do they ONLY do "thought leadership" content. About Ryan: Ryan is the Director of Marketing at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies. Ryan shared: 2:13 - The story about how & why they went with thought leadership from the beginning 6:05 - What kind of thought leadership Animalz writes? 10:11 - What is his process of writing the content writing & ideation? 12:42 - How does Animalz engineer content virality? 15:36 - How do they convince clients to write about thought leadership content? 18:56 - How should you think about thought leadership content when you don't have personal experience? 19:24 - At what stage should you choose thought leadership and commodity SEO content? 21:46 - How to promote content without being too promotional? 24:13 - How to compete with amazing substack writers who sometimes do better jobs than we do? Key links Ryan's Twitter ProfileOn thought leadership contentCopycat contentThe idea farmThe second-mover advantageContent maturity model Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

In the season finale of the Growth Machine Marketing podcast, CEO Nora Schlesinger and Head of Marketing Amanda Natividad debrief on SEO and content. They discuss: How SEO knowledge can make you a better writer Why SEOs and writers also need empathy to be effective What we wish clients and marketers knew about SEO When it’s time for you to focus on SEO When it’s not time for you to focus on SEO And so much more.  Show Notes 1:16 - Nora shares what she wishes more website owners knew about SEO. 3:14 - The content you invest in early on can set you up for SEO success in the long-run.  7:44 - SEO knowledge can improve the quality of your written content. 11:38 - Managing client expectations. 15:29 - Different issues that may impact a site’s ability to rank. 21:10 - If your site speed isn’t up to par, there are a few factors that could be causing it.  23:43 - How Growth Machine has been impactful for a variety of clients, including Fortune 100 and Fortune 500 companies.  29:20 - When is it time for a company to focus on their content and SEO? (And when is a company not ready yet?) 34:29 - Unpopular opinion: You can’t do it all. Hire as much help that you can afford to.  40:04 - Amanda shares a special announcement as we wrap up this season of the Growth Machine Marketing Podcast. Links: How We Hire Great Writers at Growth Machine (9:52) The Critical Authority Threshold: Why Patience Pays in SEO (13:30) PageSpeed Insights (20:12) How a Gig Economy Website Hit 100,000 Monthly Visitors in 6 Months (23:52) How a D2C Beverage Company Grew 4x in Search Traffic in 3 Months (23:56) How a Recruiting Website Tripled Organic Traffic in 6 Months (24:01) Gong (32:18) Connect with Amanda Natividad: https://amandanat.com/ https://twitter.com/amandanat Connect with Growth Machine: https://growthmachine.com/ https://twitter.com/growthmachine__

Contact us: https://www.lyfemarketing.com/digital-marketing-services/ppc-management-services/Search engine optimization is crucial to driving more traffic and high quality leads for your business. In this episode, we'll cover on-page SEO, off-page SEO, and technical SEO, & show you how to rank on Google and other search engines with an easy to follow SEO checklist.​Why was the SEO expert so furious on his way to work?Too much traffic! …Go figure?And after helping tons of businesses outrank their competition on Google and growing our own SEO to over 1 million visitors a year, we packed all we know into this one episode. So if you're wondering what you need to do. Then look no further then this seo checklist. No matter what type of site you have, what industry you are in or your SEO experience level, you are going to want to listen to this episode in its entirety - there is value here for everyone. ➡ Check out our blog: https://www.lyfemarketing.com/blog/se...​➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Want more visitors to your website? In this episode we talk about 5 easy ways to increase your search traffic with SEO in 2021. Image by Photo Mix from Pixabay --- Send in a voice message: https://anchor.fm/strategicast/message Support this podcast: https://anchor.fm/strategicast/support

How To Grow Your Search Traffic Predictably In episode #1670, we give you the best strategies for growing your SEO traffic. Social media platforms offer instant gratification if you make a post that goes viral, whereas the project of growing SEO traffic is a slow slog. If you are willing to put in the time and be consistent though, you will see amazing compounding effects over time. Tune in to learn about creating content around top keywords in your niche, building links to your blog, how to divide your time between the two, and more. TIME-STAMPED SHOW NOTES: [00:25] Today's topic: How To Grow Your Search Traffic Predictably [00:44] Strategies Eric implemented to grow traffic on the Single Grain website. [01:08] Increase the frequency of content publishing. [01:14] Link-building strategies like posting guest content on other blogs. [01:36] Being consistent and experiencing compounding effects over time. [02:08] Neil's process for building traffic. [02:15] Find the keywords your competitors rank for that you don't. [02:50] Crank out content on the terms that you don't rank for. [03:06] Find your declining articles and update them. [04:00] Focus more on serving your audience than algorithm updates. [04:20] SEO is a slow slog compared to the quick fix of social media platforms. [04:50] How Neil divides his team between creating new content and updates. [05:19] That's it for today! [05:20] Go to marketingschool.io/pro to start your free trial in our marketing community. Links Mentioned in Today's Episode:   Ahrefs   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

How To Grow Your Search Traffic Predictably In episode #1670, we give you the best strategies for growing your SEO traffic. Social media platforms offer instant gratification if you make a post that goes viral, whereas the project of growing SEO traffic is a slow slog. If you are willing to put in the time and be consistent though, you will see amazing compounding effects over time. Tune in to learn about creating content around top keywords in your niche, building links to your blog, how to divide your time between the two, and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Grow Your Search Traffic Predictably [00:44] Strategies Eric implemented to grow traffic on the Single Grain website. [01:08] Increase the frequency of content publishing. [01:14] Link-building strategies like posting guest content on other blogs. [01:36] Being consistent and experiencing compounding effects over time. [02:08] Neil’s process for building traffic. [02:15] Find the keywords your competitors rank for that you don’t. [02:50] Crank out content on the terms that you don’t rank for. [03:06] Find your declining articles and update them. [04:00] Focus more on serving your audience than algorithm updates. [04:20] SEO is a slow slog compared to the quick fix of social media platforms. [04:50] How Neil divides his team between creating new content and updates. [05:19] That’s it for today! [05:20] Go to marketingschool.io/pro to start your free trial in our marketing community. Links Mentioned in Today’s Episode:   Ahrefs   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

This week James Stables, founder and Co CEO of tech recommendation sites Wareable.com and The Ambient, discusses the meteoric rise of the business, unknown SEO problems, and the precarious nature of affiliate revenues. In the news roundup it's Peter vs. Esther in the battle of reader revenues. We discuss the Facebook Oversight Board's teething troubles, several new launches, and City AM's return to print. Chris wears out a new sound effect in the space of a single episode.

Every business owner should be doing Internet Marketing. But how do I know if it is being done correctly? How do I know what I should be doing? What should I be focusing on? How long will it take to see results? What is the difference between On-Page and Off-Page SEO? (Search Engine Optimization) Should I be doing one or both? Is there Search Traffic for the goods or services I provide? How do I promote online reviews or deal with negative reviews? These are the many questions people have about Search Engine Optimization and Pay Per Clink Paid Advertising. My guest today, John Vuoung, Founder of Local SEO Search, addresses so many of these questions. This will be a podcast that you need to listen to and take notes. Maybe listen to a 2nd or 3rd time to get the information down. To learn more from John, visit his website www.LocalSEOSearch.com or e-mail him at LocalSEOSearch@gmail.com Thank you for listening to another episode of the Perky Collar Radio Show. Warmest Regards, David M. Frankel Perky Collar Inventor, Perky, LLC Founder & Perky Collar Radio Show Host, Commercial Real Estate Broker & Business Broker www.PerkyLLC.com, www.OnPointePartners.com, www.BBOTC.net Feel free to join my Entrepreneur Group on Facebook www.Facebook.com/Groups/CharlotteEntrepreneurThinkTank Feel free to learn more about The Fenx and join fellow successful Entrepreneurs https://entrepreneurs-maclackey.thrivecart.com/the-fenx-monthly/?ref=cettsupport Feel free to connect with me on Linkedin www.Linkedin.com/in/DavidMFrankel --- Support this podcast: https://anchor.fm/perkycollaradioshow/support

Hassan Aanbar is the founder of Bright Leads Media, a marketing agency specialised in helping small- and medium-sized businesses with their SEO and email marketing strategies. On average, clients report a 30% to 45% increase in revenue when they implement a solid SEO strategy along with email marketing. ⭐️ DO WHAT YOU DO BEST AND LET US FILL YOUR PIPELINE!

How do you revive a blog post that's losing organic traffic? How do you breathe new life into old content and make sure it continues to generate search traffic in the long run? If you have these questions in your mind, then this episode is for you. In this episode, I'll reveal the exact SEO technique I used to increase organic traffic to one of my old posts by 146% in just 30 days. And you know what? It's an SEO secret that is overlooked by even the most experienced SEO professionals. Tune in to learn the simple 5-step process you can use to revive old blog posts that are losing traffic and rankings. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] SEO Case Study: How I Boosted Organic Traffic to an Old Article by 146% in 30 Days - https://www.99signals.com/seo-case-study-organic-traffic/ SEMrush Free Trial (30 Days) - https://www.semrush.com/partner/99signalspro/ Animalz Revive Tool - https://revive.animalz.co/ Here are some resources on my blog that can help you with competitor analysis and link building: How to Get High-Quality Backlinks (25 Proven Techniques) How to Do Competitor Analysis with SEMrush [A Detailed Guide] How to Get High-Quality Backlinks with Infographics -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Hello and welcome back to the External Traffic For Amazon Sellers Podcast, the ONLY Amazon Podcast dedicated to the topic of traffic. My name is Ashley Pearce and I'm here to help you discover your unfair advantage over the competition, that is External Traffic. In these initial episodes we've been covering some of the foundational topics and concepts - not simple, but essential foundations for the understanding of a rounded and effective external traffic strategy for Amazon and in fact, a future proof traffic strategy for eCommerce. Far too much “General” advice is provided out there without context - that makes it difficult to make strategic decisions about your business without feeling like you're doing a lot of guesswork and wasting a lot of money “learning” in the process. So today we're going to take another leap forward in our grasp of the world of External Traffic for Amazon FBA and we're going to take a look at Organic Search Traffic, what is it and how does it work for Amazon sellers? So let's get into the episode Organic Search Traffic For Amazon - Podcast Episode What is Organic Search Traffic (Google Traffic!) I'll start by Defining organic search traffic - you'll be most conceptually familiar with Google traffic and more specifically, I'm talking about the “organic” results, i.e. not the “Paid Results” or “sponsored placements” you see all over Google and it's web properties like YouTubeSo organic search traffic is “earned” traffic - you've created a web page that has been deemed by the Google Algorithm (or Bing Algorithm) as worthy of ranking in a position that will result in users clicking through to your website. We're largely talking about page 1 here! Types of Keywords & Search Queries To Focus On I introduced the idea of ranking for market focused keywords, not just product focused keywords (your product) like bringing people in for one product and then giving them an “Ad” for another product - your product Introduce idea of ranking for “purchase journey” keywords not just “purchase intent” keywords to expand repertoire of keywords you could target Focusing on KGR Keywords - find out more about the Keyword Golden Ratio by Doug Cunnington at nichesiteproject.com/keyword-golden-ratio/ Introduced concept that new keywords are popping up as new questions get asked in product categories all the time. Introduced concept of “SEO'ing limited no. of pages” vs producing volumes of content It IS a case of build it and they will come with this approach - if you're JUST focused on a small number of pages, yes distribution and link building is more important. But that's not what we're talking about here. If you're ranking specific pages then Yes - spend 25% of time on content and 75% on distribution (with aim of link building) A word on using Social Media for traffic or SEO I'm paying lip service to Social Media - placing the seed that you don't use Social for reliable cumulative organic traffic, you use it for collaboration and website authority building / asset building. The Costs Of Organic Traffic For Amazon Sellers Let's say 1,000,000 website visitors brought in on market focused topics - but let's just assume that only 20% have the same purchase intent as someone coming from Facebook Ads (not true, but Paid Ads need a big head start to even come close to Organic Traffic) We've shown that (and through some studies) that above a certain content level you can expect 1-2000 visitors for every 1,000 words published. So at 1,000,000 visitors, we'd need to publish between 500,000 words of 1,000,000 words of content. Coming in at somewhere between $50,000 and $100,000. Affiliate sites then typically get a 10% conversion rate of those visitors into buyers. So in this case, we end up with 20,000 buyers.(If you want to see the conversion rates used to budget for affiliate sites that are focused on bringing in Organic Search traff...

This week on The PPC Show, Paul and JD break down the top 9 headlines and trends in ad tech and digital marketing. Enjoy! 1) Facebook News Feed Update: Taking Action Against Video Click-Bait 2) Teens Favoring Snapchat and Instagram Over Facebook 3) Bing's Dynamic Search Ads Now Available to All US Advertisers 4) Walmart Signs Ecommerce Deal with Google to Fight Amazon 5) Amazon's social media ‘Influencers' program opens up to YouTube stars 6) LinkedIn Officially Rolls Out Native Video 7) Snapchat lets advertisers control the types of content their ads appear next to 8) Google AdWords Searches Card Helps Spot Search Trends 9) 57% of Search Traffic is Now Mobile, According to Recent Study --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk aboutProactively monitor your link profileDriving New Search Traffic from your ContentDigital PR and You!