Podcasts about Lycos

Hosts Laurie Fitz and Rick Bernardo visit with Nara Logics‘ CEO and Board Member, Jana Eggers, for “What the Heck Is A.I.?” If you want to begin coming to grips with AI—its past and its future implications—now’s your chance. With over 30 years of technology and leadership experience from Intuit, Lycos, American Airlines, Los Alamos National Laboratory, and…

Today, we're exploring a critical issue facing the field of psychedelic medicine: the recent FDA rejection of MAPS' clinical trials to reschedule MDMA for therapeutic use. This setback affects many of us committed to healing and transforming society through psychedelics.  To help us understand the impact and the path forward, I'm joined by Natalie Lila Ginsberg, a leading voice in the psychedelic field and MAPS' Global Impact Officer. In this episode, Natalie and I discuss the importance of psychedelic therapy and her personal passion for this work. We cover the history of MDMA's criminalization, the complexities of the FDA's decision, and the split between MAPS and its public benefit corporation, Lycos. Natalie sheds light on why the FDA remains cautious and how psychedelic therapy may or may not fit into the Western medical model. Finally, she offers guidance for aspiring psychedelic therapists on the most valuable trainings and credentials to pursue. Natalie has led MAPS' Policy and Advocacy Department, co-developed their Health Equity Program, and now champions the ethical integration of psychedelics into mainstream culture. Before MAPS, she was instrumental in legalizing medical cannabis in New York, and she co-founded the Jewish Psychedelic Summit. TIMESTAMPS (10:20) — What is psychedelic therapy and why is it important (17:00) — Natalie's WHY (24:00) — Why MDMA is illegal (31:30) — Why the advisory board recommended the FDA not to deschedule  (34:00) — Why there was a split between the nonprofit MAPS and public benefit corp Lycos (41:45) — Why is the FDA so cautious (48:00) — Can psychedelic therapy ever truly fit into the Western medical model? (56:00) — Natalie's recommendations for trainings and credentials that are worth investing in for psychedelic therapists LINKS Debunking FDA Advisory Meeting with Lauren Taus Multidisciplinary Association for Psychedelic Studies – MAPS Natalie Lyla Ginsberg, M.S.W. Global Impact Officer Natalie Lyla Ginsberg (@natalielyla)

Good morning from Pharma and Biotech daily: the podcast that gives you only what's important to hear in Pharma e Biotech world.Medicare has revealed the results of drug price negotiations, showing $6 billion in savings for taxpayers from talks involving drugs like Eliquis and Xarelto. Lilly has opened an R&D hub in Boston, while Ovid and Lexicon are facing layoffs. A journal has retracted papers on MDMA-assisted therapy, and Evotec is cutting jobs and exiting gene therapy. Galderma has received FDA approval for a skin condition treatment, and trends in cell therapy research and market strategies of pharma giants are being explored. The impact of AI technology on clinical trials, patient-centric commercialization strategies, and upcoming events in the biopharma industry are also discussed.Texas is suing the Biden administration over a nursing home staffing mandate requiring at least 3.48 hours of care per resident each day. A report accuses HCA of driving away doctors and downgrading care at Mission Hospital after acquiring it. Medicare drug price cuts may have limited early impact but could have bigger future implications for drug research. Nurses may need their own AI documentation tools due to complex work and shifting tasks. Additionally, Medicaid has overtaken Medicare Advantage as a concern for health insurers in the second quarter. The text also includes information on updating healthcare sales approaches and using data to improve patient outcomes.Pfizer and BioNTech's COVID-flu shot candidate faced setbacks in Phase III trials, potentially giving Moderna an advantage with its superior vaccine. Medicare negotiated drug prices touted by the Biden-Harris administration are criticized as hollow victories. Other news includes Lycos slashing its workforce, Bavarian Nordic's potential windfall with an emergency vaccine, and AstraZeneca's Imfinzi scoring FDA approvals. Layoff announcements in the biopharma industry are also highlighted. The role of Quality Assurance and Regulatory Affairs (QARA) professionals in market access is explored.Walmart's ad unit has experienced significant growth, with ad sales from marketplace sellers increasing by nearly 50% in fiscal Q2. The digital economy is expected to expand, particularly in online retail and online travel. Marketers are increasingly turning to first-party data strategies and behavioral data to enhance their marketing efforts. Industry Dive provides insights and news for marketing leaders, covering topics such as brand strategy, social media, video marketing, and more. Companies can post press releases on Marketing Dive to share announcements with a wide audience.

Episode 346 of The VentureFizz Podcast features Scott Weller, CTO & Co-Founder at EnFi. The formula for a thriving tech ecosystem ideally looks something like this: * Entrepreneurial-minded person works for startups and learns a ton. Perhaps they even witness success at scale to an exit. * Said person takes lessons learned and builds their own company to an exit. * Said person then starts to mentor and invest back into the ecosystem to fund the next generation of companies. * Said person eventually finds an idea that they can't get out of their head and launches another company. This is the case for Scott, as he was involved in tech from an early age and connected with a talented group of entrepreneurs who were building the first generation of online gaming where he witnessed a couple of exits. He then co-founded and was the CTO of SessionM which led to a successful exit to Mastercard. He was angel investing and advising companies when he and another successful entrepreneur, Josh Summers, saw a problem which was a perfect opportunity to disrupt an industry using AI. Josh has the same startup founder pedigree as he was part of the WHERE team that was acquired by PayPal and then went on to found Clypd which was acquired by Xandr. The two have come together to build a company called EnFi which recently announced $7.5M in seed funding led by Unusual Ventures with participation from Boston Seed, Argon Ventures and Impellent Ventures. EnFi is accelerating complex credit analysis and risk monitoring with AI Assistants for bank and private lending origination, underwriting, and portfolio management teams. In this episode of our podcast, we cover: * A discussion about the AI landscape in the Boston tech scene. * Scott's background story and his early involvement with one of the very first Internet Service Providers called Intelecom Data Systems as a teenager. * Working at an early stage web gaming startup called Gamesville which was acquired by Lycos. * GameLogic and the early innovation of working with regulated games and the level of innovation in terms of patent creation which was acquired by Scientific Games. * Being early to market with an online video product for SMBs called SnapYap that he started with others. * The founding story of SessionM with Mark Hermann & Lars Albright and how the company evolved through the years, plus its acquisition by Mastercard and how things materialized post-acquisition. * SessionM's involvement in building the very successful mobile app for Starbucks and its bonus & loyalty campaigns. * The background story and all the details about EnFi and how they are disrupting the market. * Common startup mistakes that he sees entrepreneurs make over and over again. * And so much more.

In this episode of Hashtag Trending's weekend edition, the host delves into the surprising announcement from OpenAI about providing an internet search facility and its potential transformative impact on the web. The conversation traces the history of search engines from early browsers like Yahoo and Lycos to modern-day giants like Google. Guest Marcel Gagné shares his insights into the technological evolution and discusses the significance of AI search engines like Perplexity and OpenAI's SearchGPT.  The episode also explores the economic and ethical challenges posed by AI in search, including the impact on smaller publications and the need for a sustainable economic model. The discussion wraps up with an emphasis on how AI may force a re-evaluation of societal values and the economic system. 00:00 Introduction and OpenAI's Surprise Announcement 00:33 The Evolution of Search Engines 04:53 The Rise of Google and Its Dominance 07:03 Challenges to Google's Monopoly 07:26 The Advent of AI in Search 07:49 Interview with Marcel Gagnier 15:01 The Future of AI in Search 22:30 Debating the Role of Facts in News 23:20 AI and Fact-Checking Innovations 24:29 Challenges in AI-Driven News Verification 27:44 Rise of Answer Engines: Perplexity and You.com 32:35 Economic Implications of AI in Journalism 38:04 The Future of Search and Economic Models 41:44 Conclusion and Final Thoughts

Greetings, & welcome back to the podcast. This episode we are joined by Mr. Dave Burton - CEO of Lycos Energy - a TSX listed energy company with a market capitalization of ~$200 million. Mr. Burton has more than 27 years of experience in the upstream oil and gas industry in all facets of petroleum engineering work including reservoir engineering, evaluations, secondary and tertiary recovery, unconventional oil and gas, area development and acid gas projects including work on CO2 sequestration in coals. He has had numerous executive roles and been involved in founding multiple successful start up energy companies. Prior to founding Chronos, Mr. Burton was a co-founder at Raging River Exploration Inc. (“Raging River”) and Wild Stream Exploration Inc. (“Wild Stream”).Mr. Burton is a professional engineer and a member of the Alberta Association of Professional Engineers and Geoscientists of Alberta. Mr. Burton holds degrees in Petroleum Engineering from the University of Alberta (BSc) and a Master of Engineering degree in Chemical and Petroleum Engineering from the University of Calgary.Among other things we discussed The Remington Days, Fishbone Wells & Why Horizontal Drilling is Evolving.Enjoy.Thank you to our sponsors.Without their support this episode would not be possible:Connate Water SolutionsCanada ActionEnverus5Q Investor RelationsPipelineonline.caSupport the Show.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1329: James Altucher shares his tumultuous journey of attempting to quit his unfulfilling job amidst personal and professional turmoil. From unsuccessful novel writing to ignored proposals by major companies, and an enlightening interview at HBO, Altucher's story culminates in a transformative opportunity rooted in a serendipitous chess game that finally lets him say, "I quit." Read along with the original article(s) here: https://jamesaltucher.com/blog/how-to-quit-your-job/ Quotes to ponder: "I wanted to quit my job. I hated my boss. He always yelled at me. I hated my co-workers. They always yelled at me." "Finally one thing worked. One thing got me lucky. I bonded on some random thing with a decision maker. But in chess there is a saying, 'only the good players get lucky.'" Episode references: HBO: https://www.hbo.com/ Lycos: https://www.lycos.com/ Bryant Park Chess: https://bryantpark.org/activities/chess Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1329: James Altucher shares his tumultuous journey of attempting to quit his unfulfilling job amidst personal and professional turmoil. From unsuccessful novel writing to ignored proposals by major companies, and an enlightening interview at HBO, Altucher's story culminates in a transformative opportunity rooted in a serendipitous chess game that finally lets him say, "I quit." Read along with the original article(s) here: https://jamesaltucher.com/blog/how-to-quit-your-job/ Quotes to ponder: "I wanted to quit my job. I hated my boss. He always yelled at me. I hated my co-workers. They always yelled at me." "Finally one thing worked. One thing got me lucky. I bonded on some random thing with a decision maker. But in chess there is a saying, 'only the good players get lucky.'" Episode references: HBO: https://www.hbo.com/ Lycos: https://www.lycos.com/ Bryant Park Chess: https://bryantpark.org/activities/chess Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a Text Message.In this episode, Rob Bowley, Fractional CPTO at his own consultancy Pragmatic Partners, and Fractional CTO / CPTO for multiple tech start-ups such as Eco Surv, Enthuse, Doc Abode and Financielle, among many other mentorships and advisory positions. A seasoned tech leader, Rob shares his journey from a self-taught software engineer during the dot-com boom to a leadership consultant. His career has spanned various roles, from hands-on engineering at early internet companies like Lycos to strategic positions at large organisations like the Co-op and Money Supermarket.Rob discusses transitioning to consultancy to leverage his experience in helping startups and scale-ups refine their technology strategies. He highlights:The shared challenges across company sizesThe importance of agile methodologies The role of Northstar metrics in aligning business strategiesEffective leadershipThe nuances of software development crucial for foundersand more.The conversation also covers Rob's involvement in mentoring and supporting the tech startup ecosystem in Manchester and through programs like the Baltic Ventures scheme in Liverpool. He provides insights into effective leadership and emphasises his commitment to fostering growth and innovation within the tech community in the north of England.Follow The Start-Up Diaries Podcast on LinkedIn, Instagram, or find more free content from the Tech Recruitment Specialists powering The Start-Up Diaries - Burns Sheehan.

Join Ryan for part one with the legendary Mark Roberge, former CRO of HubSpot and current venture capitalist. They dive deep into the world of AI companies, discussing the immense opportunities and potential pitfalls. Mark shares his unique perspective on identifying promising AI start-ups and provides invaluable insights for entrepreneurs and investors alike. Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.   Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/ KEY TAKEAWAYS AI is a generational technology, potentially bigger than the internet, but currently in a massive hype cycle similar to the dot-com era. Most current AI ideas are basic integrations into existing workflows, not reimagining the workflow, and are likely to be disrupted. Joining an AI company now provides valuable experience, even if 90% fail, as the winners will scoop up experienced talent. The AI technology creating operational efficiency in the short term may not be the same as the disruptors redefining industries over the next decade. Understanding prompting, the foundation of AI language is crucial for developing micro-workflows, agents, and eventually autonomous swarms. The innovator's dilemma and appropriate beachhead selection are key concepts for AI startups to consider when building for the long-term vision. RevOps, once seen as supporting humans, may flip to AI doing the job with humans tweaking and refining. Technical issues like hallucinations and latency will likely be ironed out as the technology matures, revealing AI's true potential. BEST MOMENTS "I've never had more conviction for my students that come up to me. Like, 'Hey, what's up? Professor, like what, what should I do? Like, I want to be, I want to go into startups. Like, what should I do?' And I, I've always had like different opinions. I was like, do you have to go to AI? Like every tech company is going to, in like six years is going to be native AI. You have to get that experience now." "I think all the tea leaves are similar to like 1997. Let's not forget that in that time, we dialled up to the internet using AOL, launched a Netscape browser and did searches through AltaVista, right? Where are those companies? Lycos, right? Is, is, is, yeah, is OpenAI Netscape or is it Google? Like we got to figure that out, right?" "The AI technology that's going to create significant operational efficiency and growth this year and next for companies, especially these bigger companies that my CROs are from is not going to be the trillion dollar new company that disrupts the space." "I've kind of come to the conclusion that the AI companies, vendors, technology that is going to create the most operational efficiency, even for our start-ups in the next year is not going to be the same AI technology company, et cetera, that becomes the disruptor over the next decade and redefines the sales and martech sector." "RevOps has become huge, didn't even exist 15 years ago. And for the most part, RevOps is seen as an organization that supports the humans to do their job. And that flips with what you're saying. Is, at some point, it flips where RevOps does the job and humans there to tweak it." Ryan Staley Founder and CEO Whale Boss ryan@whalesellingsystem.com www.ryanstaley.io Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

In episode #18 of Performance Marketing Spotlight, host Marshall Nyman welcomes Laurie Cutts, the head of agency partnerships at Everflow, to share her extensive experience in the performance marketing space. Laurie brings in-depth insights into her 20-year career in digital marketing, detailing her work with companies such as AOL, Lycos, and Nanigans, and her current role at Everflow. She discusses the challenges and opportunities in the affiliate marketing industry, debunking misconceptions and offering predictions for the future. Tune in to gain valuable knowledge about affiliate marketing and learn about Everflow's unique approach to partner marketing, tracking, and attribution.

Episode Summary In this episode of Sunny Side Up, Chris Moody interviews Jana Eggers on explainability, trends, and tools in AI marketing. Jana emphasizes the need for transparency to identify and correct biases, urging the prioritization of user needs over technological capabilities. She argues that explainability should not be an afterthought but a fundamental aspect of AI. Chris and Jana discuss trends in AI-driven personalization in marketing, pointing out the need for more nuanced feedback mechanisms. The conversation then shifts to best practices for utilizing AI in marketing strategies. Jana advises a balanced approach, combining trust in AI with human expertise and scepticism.  About the Guest Jana Eggers is CEO of the neuroscience-inspired artificial intelligence platform company Nara Logics. She's an experienced tech exec focused on inspiring teams to build great products. She's started and grown companies and has also led large organizations at public companies. She is active in customer-inspired innovation, the artificial intelligence industry, as well as running and triathlons. She's held technology and executive positions at Intuit, Los Alamos National Laboratory, Basis Technology, Lycos, American Airlines, Spreadshirt, and more.  Connect with Jana Eggers Key Takeaways - Understanding the reasoning behind AI's decisions is crucial for practical sales, marketing, and healthcare applications. - Transparency in AI helps identify and correct biases, ensuring fair and ethical use of technology. - Prioritise understanding user needs over purely focusing on technological capabilities. - Explainability in AI should be viewed not as an add-on but as a crucial element for effective and contextualised user interaction. - Challenge the 'better results' notion to include practical usability and relevance to users' contexts. - Engaging with LLMs helps develop a broader understanding and literacy of AI among users and organisations. - Popular items can sometimes skew AI recommendations, leading to less relevant suggestions. - The goal is to evolve AI systems to a point where users feel that recommendations are genuinely tailored for them. - Don't over-trust AI; use it as a tool while maintaining critical thinking and scepticism. - Employing AI when scaling beyond human capabilities, such as handling multiple data segments, is needed. Quote "Tuning these AI systems without having that explainability is really kind of like surgery with your eyes closed." – Jana Eggers Recommended Resource  Elements of AI: https://www.elementsofai.com ⁠Connect with Jana Eggers⁠  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠

Un épisode que vous avez adoré ! Cette semaine on retrouve Nicolas, pour les plus vieux d'entre nous, il était derrière Lycos, Multimania ou encore Gandi. C'est grâce à ses outils que j'ai lancé mes premiers sites internet, mes premiers serveurs en 2000. On va suivre sa vie passionnante entre refus de vendre son entreprise pour 50 millions, ou encore son passage “tardif” à l'investissement immobilier. Durant ces trois dernières années, il s'est concentré sur avoir son indépendance grâce à l'immobilier. Il avance en couple, il avance très fort avec 3 millions en 3 ans.D'ailleurs, Nalo sponsorise le podcast. C'est un robot advisor qui vous permet d'épargner et d'investir pour vos projets. Les investissements sont en ETF accessibles à partir d'une assurance vie, ou d'un PER. N'hésitez pas à tester avec 50 € pour vous faire une idée. Pour avoir 3 mois de frais de gestion offerts, c'est ici : https://www.nalo.fr/?utm_source=Victor%20Lora&utm_medium=partenariat&idpa=VICTORLORA N'hésitez pas à laisser un commentaire et 5 étoiles

Au cas où tu comptais un peu dessus, je te le dis c'est non. Le Conseil des États a refusé d'instaurer un 2e jour férié en Suisse(en l'occurrence le 12 septembre, jour de la Constitution). Voilà. Au boulot, donc. Ou pas… si comme Guy Parmelin tu aurais peut-être l'intention de démissionner. Sinon, aujourd'hui, c'est la Journée internationale pour le droit à l'avortement. L'occasion de rappeler que sur ce sujet, même en 2023, c'est pas gagné. Et puis, il y a 25 ans, un nouveau moteur de recherches venait concurrencer Lycos, Netscape et Yahoo! sur internet, il s'appelait Google. Et il y a 43 ans, un hit interplanétaire sortait en France, il s'appelait “La danse des canards”. Et, pour l'un comme pour l'autre, on en reparle encore aujourd'hui… sauf que l'un des deux est suisse à la base. Et il va bien te rester en tête toute la journée, fais-moi confiance ;-)

Laura Bergheim is the Founder and CEO of Wordsmithie, a content marketing agency providing content development and strategy services. She is a writer, editor, content strategist, and entrepreneur with extensive experience with all media formats. Laura has written for global technology, retail, healthcare, travel, and financial industry brands.  Before Wordsmithie, Laura was the Senior Program Manager for Content Strategy at Google, responsible for creating and managing site and customer support content for Google Ads and other monetized products. She founded two agencies, served as Creative Director at Resource Interactive (now part of IBM), and managed a 20+ person feature-writing team at Lycos. She is also the author/co-author of eight non-fiction books and two novels. In this episode… Are you trying to get the attention of your target audience and convert them into customers? The secret to success lies in how you tell your brand's story. So how can you craft the messages that accomplish your brand goals and suit your business? According to Laura Bergheim, having a good brand with good products is not enough to succeed. If no one knows about it, the brand will fail. She recommends hiring content marketing agencies — experts who will evaluate your brand, your products, and your target audience to help you tell your brand's story in a way that will capture and convert people into customers.  In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Laura Bergheim, Founder and CEO of Wordsmithie, to discuss how brands can effectively tell their story. Laura talks about Wordsmithie and what it does, how it narrows down the content to focus on what resonates with its clients' audience, and the essential components for a good story.

Lycos Talk Radio Achieves

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Show Resources Here were the resources we covered in the episode: Top Rank Marketing's Site Lee Odden's LinkedIn Lee Odden's Instagram Follow AJ on LinkedIn   NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript AJ Wilcox Are you using influencer marketing community and thought leadership as part of your LinkedIn Ads strategy? We dive into these topics and more on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. AJ Wilcox Hey there LinkedIn Ads fanatics. Today I have a special treat for you. Lee Odden has specialized in B2B marketing for his almost entire career. And I'm grateful to call him a friend. He and I have spoken at many of the same B2B events. Although I have to admit he's oftentimes the keynote, while I'm one of the breakout speakers. But, I've always looked up to him as a mentor and a thought leader and a friend. Today, we have a wide ranging conversation covering everywhere from thought leadership to influencer marketing and building communities in B2B, and I promise as a B2B marketer, you'll get a lot out of this. I wanted to highlight a review here by Alessia Negro. She's a senior sales and marketing executive in the hospitality industry out of Dublin, Ireland. Alessia says, "Absolutely great podcast. I have learned a lot about LinkedIn from this podcast. I think whoever wants to learn LinkedIn ads should follow it." Alessia, thanks so much for the kind words. And I do agree. Although I realized I'm a bit biased. And if you're a regular listener, I want to feature you so make sure to leave a review. And I'll shout you out live here. All right. Without further ado, let's hit it. Alright, we've got Lee Odden, co founder of TopRank Marketing. Lee, thanks so much for joining us. We're super excited to have you here. Lee Odden It's great to be here, AJ. Good to see you. AJ Wilcox Alright, so first off, tell us a little bit more about yourself. Anything that I didn't cover in that rather short and sweet intro. Lee Odden I started in marketing, and basically the late 90s. I was actually got into the website sales game selling websites over the phone to small businesses, believe it or not, people would fax us their brochures and we'd make a website out of that. And then of course, people started asking how are we going to get traffic to these websites that you're making us? And that's where I learned about SEO, you know, about creating doorway pages and, you know, creating different web pages for different search engines AltaVista excite Lycos hotpot, you know, no one has heard of those. But then Google came on the scene and linking, and content became more important blogging, social media, and really, over the last 10 years really leaned into the whole idea of CO creating content with influencers. So ultimately, what we tried to do is help customers be the best answer help our clients, b2b tech companies mostly be the best answer for their customers. And it's worked out really well. And, you know, it's kind of funny, on the path from being a really small agency to serving small customers to now serving large enterprise brands. I took that advice myself, right. So I started blogging, and I started doing the kinds of things to make myself known in the industry as a magnet to the agency. You know what I mean by speaking at events and being active on social and connecting with people who were influential to make myself influential, you know, and it's been a fun ride. And when I'm not doing marketing stuff, I'm usually running running is kind of been my thing during COVID. Basically, when I'm actually training for my first marathon, which is going to happen in four weeks. So I'm pretty excited about that. Oh, that's so AJ Wilcox Exciting! Alright, so what's your preparation for the marathon look like right now? I know, you start to do a lot more mileage as you go. Are you doing like low high mileage right now? Lee Odden Yeah, my highest mileage will be tomorrow. But I did 23 miles last Saturday. And I'll probably do 23.5 or something like that tomorrow. I don't need to do much more. Because the whole race is 26. Yes. So yeah, I've been running more than 13 miles for the last seven weeks or so. I've even run a couple of half marathon races just as a workout, which is kind of a crazy idea. Because a year ago, I was wondering whether I could even run 13 miles, let alone run one quickly. And quickly is subjective quickly to me. Not quickly, compared to a lot of friends of mine that I have out there that are runners that are just smoking it, but it's a great way to get out. It's a disciplined thing. It's a lifestyle thing. Now for me, I feel odd if I haven't run that day. And so it's good for your health. And it's great to have goals, right? Yes, it's great to work towards a goal and having a commitment to a thing that takes a long time is incredibly rewarding when you've been able to reach those milestones, right? And also you connect with a community of other like minded people. And now I'm starting to get all these Instagram posts from running communities with these inside jokes about running and it's like, oh my god, this is so funny, but nobody else cares, nobody else cares. It's fun. AJ Wilcox Well, It's so fulfilling, I think to accomplish something physically, that is hard that you know, other people can't. Before a knee surgery, I used to be a runner. And so I do a half marathon every year and an Olympic trial. And I love those kinds of things. I loved accomplishing something physically, that's awesome. Plus, it gives you insight, because you're already community minded, which we'll talk into more, but it gives you something to compare and think about, as you're developing communities around an interest that people have, you can mentally I think, compare it to like, oh, for me, this is running. But for someone else this is whatever the community is. Lee Odden You know, that's really important insight. There's a lot of value in metaphor analogy, when trying to break down new or complex ideas into something familiar for people. Because in order for those ideas to be adopted, they have to be communicated in a way that people will be willing to receive. And so yeah, that's a great point running as metaphor, or, you know, overcoming challenges. A lot of people, I'm inspired by our fitness people, but what I'm inspired by them about isn't so much about the fitness it's about overcoming challenges and worldview, and, you know, being resilient and those sorts of things. AJ Wilcox Perfect. So jumping back here into B2B, how did you originally get interested in b2b? How did you land? Because my understanding is you're exclusively B2B with your clients, or do you have some VC? Lee Odden Exactly. So my agency top rank marketing did start as SEO and PR firm, I had previously mostly consumer experience in marketing doing SEO for consumer websites. And my partner, though, had been working mostly with B2B tech companies as a director of marketing, VP of marketing. And so over time, well, through her knowledge and experience, I learned a lot more about B2B. And the market was responding in terms of inbound interest in our services from B2B companies. And I have a fun story about the big leap early in our business, we were working remotely. And I was working in my unfinished basement, right. And I had a desk down there. And I got a call and someone asked me if I would come speak at their conference, this company was fortune 15 company. So I had been blogging, I spoke a little bit, people knew about me being able to talk about SEO and public relations. So that was a unique intersection. And they wanted me to come speak at their event. And I spoke one morning to their marketing people. And then they said, Come back tomorrow and talk to all of our PR people. So they were a company that was so big, they brought all their different businesses, all the marketers from their all their different businesses and had a little mini conference. And so the second day, I talked to all the PR people. And my contact said, Hey, one of our senior executives was in the room yesterday. And we wanted to know if we could engage your agency on an ongoing basis. So this is the fortune 15 company was a b2b business unit that wanted to hire us. And we were only four people I'm working out of my unfinished basement. Wow. So of course, I said, yes, absolutely, we can help you out. And we figured it out. And that was a fast track to learning about b2b and learning the language of large, complex organizations, because obviously, that's very different than working with a small or medium sized business. And that laid the groundwork for me and the people that I had to competently be able to serve other b2b companies. Right. So now, Adobe, and you know, we've had experience with companies like SAP and Oracle, I've done work for Microsoft, and a really large telecom that I cannot mention, ever, but you know, biggest one, and so on and so forth. So and LinkedIn, my God, what am I saying, we've been working with LinkedIn for gosh, almost 10 years now, providing content and SEO services. So it's been an interesting ride, and b2b is a great space, because there's so much opportunity to raise the bar, it doesn't have to mean boring, boring, there's a lot of exciting things you can do. And there's so much room for us to be able to do it with because of the longer sales cycles, emphasis on content and education and that sort of thing. AJ Wilcox Well, I'm glad you shared someof them, I get the feeling that a lot of the kinds of clients that you were with are the kind that don't want you saying that you work with them. So it's really good to understand, and from my understanding a lot of the community and many of the thought leaders within LinkedIn that we hear from, I won't say created by you that you're the one behind them, but you're kind of the inspiration there. Do you have any comment or anything to share on that? Lee Odden Well, certainly, it's one thing to make a decision that people within your company should have greater visibility that you want to grow their influence, that you want to facilitate social interaction. But it's another thing to do that with intent with intent in a way that will achieve a particular outcome. So that requires doing some homework developing a strategy and architecting Okay, exactly how are we going to execute this in a way that is best going to accomplish the goal that we're after? So it's not just about tweeting more, or doing a LinkedIn live every once in a while. It's like, okay, what's the topic? And what is the anchor topic? What are the derivative topics? What are the conversations that we can repurpose from that? Who are the content collaborators or influencers on that topic that we can connect with, not only for co creation, but distribution, and so architecting all that stuff is really where the most magic comes from. And then for some companies, we do write content for them. But like I said, a lot of the magic comes in through the strategy and the architecture of the all that, and then of course, the ongoing optimization of performance. And then of course, yeah, and then some content here and there. AJ Wilcox Beautiful. I love it. Alright, so talking about thought leadership, specifically, tell us about why B2B marketers should be investing in being seen as a thought leader. Lee Odden So if you mean is, like B2B marketer, as an executive at a company or B2B marketer, like you and me are B2B marketers. AJ Wilcox Yeah, I think a little bit of everything. I think, executives, I think the frontline workers, everyone in between, like, what's the value? Lee Odden Absolutely. So there's a lot of value in that. We all are familiar with the idea, I think Nielsen came out with this research about how people don't trust brands, and they don't trust advertising. And of course, that's been repeated, by different folks since and it still is a challenge in combination with the overwhelming amount of information available to us. I don't know about you, but my email inbox is more of a monster now than it ever was. I mean, just keeping up is crazy. The social channels and people that I follow, I made a lot of effort to craft who I curate, and listen to, but it's just overwhelming amounts of information. I can only imagine what it might be for other folks who haven't had expertise in curation, right. So being a thought leader being a source of truth, for people who are in need, and let's face it, if you're in marketing, you're in need of up to date information every day, right? Ours is a dynamic industry. And so it's super important and to be competent in our industry, it's really very important that we connect with people that are on the forefront of what's new, what's trending, what's relevant. And so being a thought leader helps you as a person who is capable of original thought, who has something to offer, because that's kind of a prerequisite here, and being able to provide value to others in the industry. So that manifests as community building. It manifests as, you know, customers coming to you saying, hey, AJ, I've been listening to your podcast, and I've heard you talk about LinkedIn ads in this way or that way. It's like, you know, we're actually now in a position to get some help. I'm sure that happens all the time. Natalie, I can tell you from personal perspective, I've had it happen. A million times, it feels like where people say, Haley, I saw you speak last week, I saw you speak 10 years ago. And this is people who want to hire my agency, because I'm when I speak, I tell stories about the work the agency does, as well as just best practices, but also people who want to work for me will say, Yeah, you know, I saw you speak, I've been following your blog. And I'm just wondering if there's an opening, oh, my goodness, this person's amazing. And they're coming to us, you know. So for other folks, if you're an executive at a company, if you want to be listened to, if you want to be relevant, it's not enough for your own brands marketing, to go and put out information you think your customers need to know, buyers are looking for sources of truth. buyers are looking for people, humans that they can relate to, that they can subscribe to, so to speak. And if you have subject matter experts, if you are a subject matter expert, and you have something to offer, then it makes sense for you to go down that thought leadership path and make a connection and create value for those folks out in the industry because you know what they desperately need it. And they're overwhelmed with other information. And so you can actually provide them a service. And guess what, what's going to come back to you is new business. What's going to come back to you is community what's going to come back to you is connection with people who can make things happen. And AJ Wilcox What I hear from you is you actually have to have something to say in order to be a thought leader. So don't strive to be a thought leader for thought leader sake. But strive to be a great business professional, a skilled expert in your field, and then take that to share with others. Lee Odden Yeah, and so there's two things I'd say too, if you don't have that yet, if you're not there yet. I feel like if you're Junior in New York career and you feel like thought leadership is in your future. Two things. One, if you don't have a lot of resources, you could document your journey towards thought leadership. And that actually could help you be a thought leader, as a junior person, you could connect with others who are already thought leaders, they could do things like interviews, you could do things like, get quotes from them, or whatever. And so you can document that journey as you are learning more and more about a particular subject matter. And, you know, hey, I experimented with this. And I found this as an outcome, or I talked to this person. And here's some insight that they shared, I noticed in the news, they're talking about this. And here's what I think about that. documenting that journey can actually help you become a thought leader. The other thing is, if you do have resources, you're at a brand. And you don't know how to do this, you can certainly hire an expert, like an agency, or a PR firm or someone like us who can help you develop a plan for thought leadership, maybe even provide some of the content. And that doesn't happen that often. But it can. AJ Wilcox That's a great point. All right. So we've talked about thought leadership as individuals, what about getting your B2B brand to be seen as a thought leadership brand? Do you have any thoughts? Lee Odden Yeah, absolutely. You know, for companies, it's a huge differentiator in a crowded marketplace to be thought of first, when companies have a problem, and they're thinking of solution providers, right. And thought leadership is something especially in B2B. But you know, in general, it's useful from a marketing PR perspective. But in B2B, especially, these are large considered purchases. So you're not just looking for the best solution, you're looking for a solution that you know, is going to be relevant, and maybe innovative and important for you in the long run. So if a brand invest in thought leadership, and what that means is you're articulating a point of view, and it's validated by third parties. So that means that industry publications and industry influencers that are validating the ideas that you're putting forth, you're putting out original research, you're pointing out points of view, you're creating opportunities for other people who are important voices and trusted voices in the industry to have conversations with your executives with people that represent your brand. And that kind of combination of information, helps people subscribe to your religion, so to speak, they subscribe to your point of view. And they start to rely in trust on you as the source of truth. So a great example is Edelman puts out the trust research. Edelman is a huge, huge agency, obviously, they have a lot of resources. But it's like, you know, you can rely on Edelman's research about how people trust brands or not, year after year, because they continue to put out that research and they have other marketing conversations around that. For our small part. You know, we put out a report on B2B influencer marketing. And it's really been a great way for people to know that there is data, thoughtfulness and expertise behind the fact that we're a source of solution when it comes to working with influencers or content in the B2B marketing space, because we are connecting with third party entities influencers and media to corroborate those ideas, right? So brands is thought leaders super important. If someone's got a problem, don't you want them to think of you first, as a solution? I totally agree. AJ Wilcox I think especially in a crowded marketplace, where you have 15 vendors that you can go to for a CRM and information security service, of course, you're gonna gravitate towards the one that you feel like you have the best relationship with. And I think that comes from the thought leadership that comes from community that comes from being a voice that people want to hear. Absolutely. So I think you've touched a little bit here on parts of the strategy. But if someone wanted to start becoming a thought leader, or having their company be seen as a thought leader, what are the steps, the components that you would tell them? Like, here's the strategy for how you actually start to implement this? Lee Odden That can be a really big answer. So I'll be succinct. If I can, I think the first thing you got to do is, you know, specify what is it that you want to be a thought leader about? There's got to be topic specificity. You can't be a thought leader about all things, right? That's just not resource practical. But you've got to identify that thing that sits at the intersection of how you want to be known and what customers are most interested in. And so be a thought leader about that thing, right? Because that represents what's in demand and relevant to your solutions. And as you make that determination, then all things flow from that. What kind of content will you create? What kind of connections will you make? What kind of cadence will you publish and interact at right? So you get an idea about the resources that are needed in order to put something like that into action, right? There's got to be some consistency and continuity of message from thought leader. So in other words, if I talk about 10 Different things over a period of time, it's like, well, yeah, he talks about a lot of stuff like I guess marketing. But if I'm talking about, you know, B2B content, B2B content marketing, b2b content marketing, I mean, I'm talking about derivative ideas around that concept. But really, it's like, wow, B2B content marketing or B2B influencer marketing, people will come to know you as that very specific thing. So you've got to have some choices made about the topic derivative topics, you've got to think about the publishing platform or platforms, you know, is it the company website, the blog, or social channel? As the center of your hub? And the spokes? Are your distribution channels? Okay, where am I going to amplify this? Am I going to amplify through email? Am I going to pull people in through ads? Am I going to do some media relations and talk about these stories with journalists in the industry? Am I going to connect with industry experts? Am I going to partner with them and collaborate with any of them on initiatives? We have what we like to call best answer strategies, how to be the best answer is really kind of a thought leadership play. And you can do things like this is a practical tactic things. Okay, so let's say you want to be the best answer for a particular thing. It's like, okay, Fast Track way to get on the radar of the most important people in the industry, about that topic is to do what we call an honoring post, right? So it's like a list where the 25 top cybersecurity experts, right, I'm a cybersecurity provider of some kind and finance, right. And so here are the top finance cybersecurity experts. I don't even know if I could find 25 of those, but I'll do my best. And then I reach out to them. And I start to create a relationship with those folks. And I'll simultaneous to that, I might do a small version research, what are the trends, what's happening, and I'll invite those folks to be a part of that research. I'll start a podcast. And as I gain momentum, I might do something like, you know, a list of disparate resources like books, conferences, communities, and so on, and so forth. So I become like this destination around the topic. And that seems like a lot of work. But guess what, there's a lot of competition. And to be the best answer, guess what you've kind of have to be the best source of information, I would just say, as far as a thought leadership strategy, whether it's just you, or whether it's your brand, you don't go it alone, that would be one of the biggest mistakes. And that's why I suggest the idea of connecting with other industry experts, and finding opportunities to collaborate with them, you can start a podcast and become a thought leader on the thing that the podcast is about, that's cool. But if you involve other people, that are also well known about that idea, and you can create collaboration opportunities that create mutual value for you and your collaborators, then everybody wins out true, not just you and the person or people you're collaborating with, but especially the audience that you're trying to attract and engage. AJ Wilcox Oh, so true. I think it's so easy. If you're, let's say scrolling through your LinkedIn feed, and you're saying, I want to be a thought leader, let me see what other people are doing. You see someone is running a live stream, and you're like, oh, maybe I need to run a weekly live stream, and then someone else is running a podcast, and then someone else is recording videos, screenshare and posting them to YouTube, you're like, oh, I have to have a YouTube channel. And when you start taking from all of these ideas, you overextend yourself, because yeah, there isn't a strategy. So what I appreciate so much about what you shared is like this actually is a specific strategy where you can put the blinders on and ignore some of the other methods that other people are doing work on your own. And then you won't overextend yourself, like you can actually do this. Lee Odden Something I learned a long time ago about, you know, being known about a thing is one element, one leg of the stool is document your success, and then duplicate. So be specific, like you're saying, be specific on a particular or very specific channel, grow community on that channel. And you'll get to a point where it's like, wow, now it makes sense for me to extend into some other channels, right. And you can duplicate what you learned in that one channel into others. And that way, you can manage resources appropriately. And you create that continuity of message. And you'll be putting forward the most effective tactics for communication, as opposed to being in a constant state of experimentation. AJ Wilcox Yes. And when you look at what everyone else is doing, a lot of times they have a team that's helping them. And so I think that you can do this all yourself, you know, by the time you've done what you've talked about, which is really building a community around one channel or one thing, by the time it's ready to start expanding into other channels and taking on more things. By that time. You've probably built up more of a team and it's a She realistic, you Lee Odden could do that. Yeah. And then just thinking of myself, I started blogging, my only thing was I just started blogging, I could not write. And I started blogging in that blogging. You know, I always made mention of other people, I was just a way to have a conversation. And then social media came on. And people that read the blog started following me on Twitter, and then LinkedIn. And then I started speaking, and then I wrote a book and you know, just grew organically 100% organically. I did have help with the book. But with the rest, I publish all my own social stuff, I do all my own speaking stuff. And so it does make sense, at least in my case to branch out, you can get help to facilitate and expedite that stuff. But as an individual person, I think topics specificity specific channel is a great thing to get started with and expand from there. AJ Wilcox Oh, amen to that. Here's a quick sponsor break, and then we'll dive back into the interview. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. AJ Wilcox Managing LinkedIn Ads is a massive time and money investment. You want a return on some of that investment? Consider booking a discovery call with B2Linked, the original LinkedIn ads performance agency, we've worked with some of the largest accounts over the past 12 years, and our unique scientific approach to ADS management, combined with our proprietary tools that allow us to confidently optimize and scale your LinkedIn Ads faster and more efficiently than any other agency in house team, or digital ads hire plus or official LinkedIn partners. Just navigate on over to B2Linked.com/apply. And we'd absolutely love the chance to get to work with you. All right, let's jump back into the interview with Leo. Alright, so let's shift gears now talking about influencer marketing, because I know you've done a lot with influencers. We probably see a lot of influencers in b2c we have for a long time, hate actors and celebrity involvement. But in B2B, I think this is a little fresher. And I think a little bit more new. What can you tell us about how B2B marketers should be thinking about leveraging influencers in B2B? Lee Odden We're kind of in a do more with less age, right? There's a lot of marketers pulling back right now B2B tech especially. And, you know, a lot of folks are looking for what are the most effective things I can be doing? Because the demands on delivering on mid to end to funnel KPIs, you know, forget about brand, right, are really high on people's lists. Well, the B2B Institute at LinkedIn did some research. And they found that at any given time, 95% of buyers are not in market, they're out market, right for any solution and only 5% are in a position like, yeah, we need a solution. And so that's not changed. Well, why influencers? Well, here's the thing, you know, you've got factors that are working against you, as a marketer, in this environment where you got to do more with less, we've got to produce, we've got to get results, we've got to react to this economic environment that we're in. And people are as buyers, you know, they are confronted with this information overload that we talked about before they are struggling to find single sources of truth. Who do they trust, they don't trust advertising. They don't trust brands a lot of the time, but they do trust people, they trust people that they follow. And so the idea of what would happen if you're able to connect with the most trusted voices in your industry? What if you're able to collaborate with them on creating content that was super targeted, super valuable to your buyers, and you're able to build a community of subscribers to a regular cadence of that kind of content, imagine how much more effective you'd be at reaching buyers that are actually going to pay attention, versus, you know, singularly relying on interruptive types of communications, right. And so influencers can play a very important role, not for everybody, but for a lot of companies that want to break through and want to attract and engage with buyers, that are really relying on industry experts that are influenced by people who are the thought leaders in the industry, right? And so there are very effective ways in which marketing programs can be put forward, that are creating content of value, of course, but our collaborations with these industry experts, so it's not just like every influencer is the same. It's not like I'm gonna think of a B2B marketing influencer and handling right? And Haley's, a wonderful, wonderful human being. But just because an Hanley is in a piece of ebook that we make or a video we make doesn't mean that's going to solve all problems. And handle is really broadly known as a very unique individual. She has both broad popularity, and she's actually super competent about her discipline. And so she's a unicorn in that way. So she's actually going to help satisfy bringing people in that don't haven't even heard of you, and actually start to consider you because she has that discipline, competency, about copywriting about content marketing, and that sort of stuff. But not all influencers are like that. So it's not just about working with influencers, it's about okay, how do we pair the right kinds of influencers for different stages of the buying cycle, for example, you know, the most popular influencers, those, you know, the pro influencers, they're doing keynotes. They're publishing books all the time. They're professionally famous in the B2B world, in their respective industry. Those are people you use to attract top of funnel types of outcomes. But then you work with people who are actual practitioners in an area, they can actually speak authoritatively on the discipline. So whether they're super user, whether they're a customer, or whatever, for those middle end to funnel types of content, assets, right. So you kind of line things up. So influencers are important, because everyone is influential, but everyone is influenced on a daily basis in some way. And you can architect programs that not only make your brand more relevant, and more credible, and can reach people that you're not reaching with your ads. But over time, you can build relationships with these most trusted voices in your industry in a way that they are starting to organically advocate for you. And that's priceless, right most valuable form of advertising word of mouth, if you can facilitate that as priceless. Oh, totally true. AJ Wilcox I have noticed in B2C influencers, usually they're paid off in some way. But in B2B, I see a lot of influencers, gotten through collaboration opportunities, and a lot of times money doesn't even have to exchange hands, you're doing something that's mutually beneficial to both of these companies are influencers audiences. Yeah, and you know, that's becoming more of an art to achieve that. Lee Odden So we started doing influencer marketing for B2B brands back in 2012. So back then, yes, it was true that the vast majority of influencer engagements were what we call organic. In the case of B2B influencer marketing, most of the influencers are contributing to content that lives on the brand channels. So if a person who's really well known in their particular subject matter area, could be seen in combination with a major brand, that's really credibility building for them, right. So they're creating influence for each other in that way. And so they'd be happy to do it for free, so to speak, obviously, it has to do with the ask too, if I ask someone for a quote, you know, no problem. But if I asked someone to write me 1000 word article, these days, that's probably going to cost something if I want them to write an article every month, that's gonna cost something. So it used to be maybe 90%, were organic 10% were paid way back in the day. Nowadays, it's like 60/40 60% might be organic activations, and 40% are paid. And that paid number is going up and up and up, as more people who are influential in the B2B space are creating media properties for themselves, right, they've got a really established podcast, they're part of a network of podcasts, you know, they're a blogger, or increasingly video assets of some kind, right? And so they're able to not only just say one nice thing about the brand, but they're actually able to put together a package of social distribution and content assets and this and that we're even, you know, do reports, and so on and so forth. So it's great, though, to have that mutual value, it's important to find something that you have in common with the influencer. And in some cases, they may want to contribute, because it's an easy Ask, and it aligns with what they want to do, and it doesn't cost you anything. And it could be that's the first thing you do. But then you might follow up and say, Wow, that was amazing. We'd really like to do to do this more robust thing, how much would that cost? And they're going to appreciate that. And trust me, when you pay an influencer. It's awesome, of course, for the influencer, but it's awesome for your brand, because now you've hired them. They are accountable to delivering to a specification. Whereas if you engage with people organically, and they say, Yeah, sure, I'll give you that thing by next Thursday. And if they don't, you have no recourse. You can't count on it. Right. They're not signing an agreement. So paying influencers is actually a really good thing. It's up to you to negotiate and to do your due diligence as far as who they are and their ability to deliver and have impact. AJ Wilcox Beautiful. I want to switch gears to talking about community because we've mentioned community several times. Yeah, you've put a lot of value and community over your career here in B2B, what role do you see communities playing in B2B. Lee Odden community is hugely important, I think because so many buyers are going to rely on their peers for recommendations. I mean, think you've probably had it happen I know I have. It's like, we go to remote work, and we need a new phone system that we can work, you know, so I don't know who to go to. So I asked a friend of mine, I go to a group community that I'm part of, and I say, Hey, does anybody know what's a good phone system? And this isn't real. But you know, I'm thinking of a silly example. And this happens every day. Right? And so being present with a community is important for b2b because it helps make you relevant, right? I talked about that expression being the best answer, right? Being a thought leader, being first choice means being where your customers are. And certainly your customers are part of different communities. So you have a couple of choices. You can be present in communities where your customers are, and you can exchange value, you can be a participant and you know, answer questions and interact or whatever your salespeople can or whoever, or you could create communities, right, you could say, Look, you know, we see that there's a common interest here, there's something that we can solve for. And it's not something we can do by ourselves. Why don't you join us at helping solve this problem together? Or why don't you join us on this journey to making our industry a better place, we actually are at the beginning of building a community around elevate b2b, right, elevate b2b marketing. And you know, we want to make b2b marketing a better place. And there are different messaging pillars that go along with that marketing, that is more experiential marketing, that is more inclusive, marketing that is more focused on connection, right community building, that sort of thing. So community is super important, I think, to be relevant, to be relevant. And first choice to customers in spaces where they're actually spending time. And where there can be a value exchange, right? It's one thing to provide useful content or utility to your customers through content marketing. It's another thing for you to create a place where as a brand, where your customers can connect with you, but also they can connect with each other. And there's a lot of momentum that can come from that. So I think community is super important. And when it comes to influencer marketing, same thing, you can engage with influencers on an individual basis, and that's fine. But when you can create a community of influencers that can connect with each other, in the context of your brand is solving Wow, now you have something really powerful right, that you can go to market with. And that can have a much bigger impact than these little one off campaigns, people are kind of dipping their toe in the water with here and there. Perfect. AJ Wilcox Alright, so lead, tell us what are those components to creating a community, especially as we're thinking about it for b2b? Lee Odden So as I mentioned, with, you know, thought leadership, I think that idea of topics specificity? Well, it's around the problems that you're trying to solve for, or the things that you stand for, that would be best served by the community. Right? So what's the glue that's going to hold this community together? What is the common interest that they have that aligns with that intersection of what it is that you stand for as a brand? And what's interesting to your customers, right? You also have to define who's going to be part of this community? How is the community get a function? There are other practical questions to be answered? Like, what platform are you going to use? And who are going to be your champions and your moderators? And what are the goals that you have for the community in terms of messaging penetration, in terms of size, in terms of engagement, and ultimately, you have to be accountable to some sort of ROI, right? And with any marketing initiative, those things all need to be defined, right? So sometimes community can start very intentionally. Yeah, there's communities is starting all the time where people just start in a LinkedIn, LinkedIn group or Facebook group or something like that. And it's just like, hey, and they invite a couple of other people who have a common interest. And it just starts organically and they start inviting, who do you know, that we can invite into this community and so on and so forth, or community could be an extension of an event? I think about marketing profs, and their marketing community, right, or Content Marketing Institute, has a whole community, but they also have an event, right? There's a marketing conference called PubCon that's been around. It's an SEO conference been around forever. And there's absolutely a community, you know, that is tied to that event where people you know, get to actually meet in person. So, you have to make choices about what is the purpose of the community, what are the topics that You're gonna cover what problems you're going to try and solve. And then you gotta identify some champions, some people who are going to help facilitate conversations, there's technology choices to make. And then obviously, you got to set up what kind of goals you're trying to achieve, not just for yourself, but the goals for the community itself. Well, selfishly, this AJ Wilcox is an awesome conversation, because we're actually just getting ready to launch our LinkedIn ads, courses and community all together. And so I'm paying special attention here. So thanks for the free advice. What are some of the phases that you'd actually go through in building and then scaling the community app? What should we keep in mind as we actually go to build this? Lee Odden Well, you know, again, you've got to think about some sort of milestone goals. Maybe the first phase is simply, you know, creating the architecture of the community. And as it relates to the major topics, the subtopics, and getting people involved that represent relevance and interest around those topics, inviting them to be actually be a part and then you've got to decide, okay, what are we going to offer them, right? You're so you're offering courses? Or you're offering opportunities for roundtables or discussions? Are you giving them visibility opportunities, and, you know, set some goals for that first milestone of having a certain level of participation. Maybe your first phase is very private. And no one knows about it, except, you know, those early invitees. And we've seen this demonstrated by the social networks that have all popped up all over the place over the last 20 years, or 15 years. And then maybe once you get to a certain threshold or milestone of participation, then you open it up, you know, more publicly as a phase out. And this is what I've observed being successful. One thing though, that, I think what happens is, there's a lot of excitement about anything new. And it's going to be really important to keep that excitement alive. And so you've got to allocate resources to a community manager, or managers that are not only going to be moderating stuff, but are going to be paying attention to what's the ebb and flow from a topic interest standpoint, from a content format standpoint, and adjusting and optimizing. Because if you do the same stuff, six months or a year into your community, it's probably going to peter out, right? If you're not responsive to where the community is growing and showing interest, you're, you're going to lose them probably. So hopefully, I think that's something to look forward to. That's something to anticipate from a face standpoint, maybe, you know, not every community has to start as an exclusive thing. That seems to work really well, though. And then it evolves into an inclusive thing, as there's something of more substance for people to experience, once you open the doors to all. I love it. AJ Wilcox Haley, just kind of off the wall question here for you specifically about LinkedIn ads. I mean, we've talked about communities, we've talked about thought leadership and influencers. One of the new features that's going to be coming out here in the next I would estimate one to three months that LinkedIn has are these thought leadership ads, where we're going to be able to boost personal posts, rather than rely on boosting or creating posts that come from the company for something like this coming out. What role do you see this playing? Do you have any feedback or thoughts or advice for us marketers? In thinking about the new ad format? Lee Odden I'm super excited about that. Because we know that things can get lost in the stream, but not so much about being able to put money behind a thought leadership posts for an individual. It's just like, you know, the targeting, how can we make sure how can we increase our ability for people that we want to see this thought leadership content? Well, other than through a feature like this, right. So I think that's super, super important. And, you know, we've already talked about the importance of individual thought leadership. And by the way, we did some research in our influencer marketing report about the value of executive influence and executive thought leadership at 65% of the companies that were engaging with building their executives, as thought leaders, said that that effort elevated the influence of the brand itself, right. So something like this being able to augment organic content at the individual level with LinkedIn thought leadership ads. Excellent, excellent opportunity. And, again, it'll really help people be able to be a little more intentional and targeted about what's showing up to who, and I think will really give those advertisers a big advantage over those who are relying on just the organic visibility that happens when you post normally I AJ Wilcox love that. All right, so final switch of gears here. What are you most excited about professionally right now? I'd love to ask the same question about what are you most excited about personally? Lee Odden Well, professionally, you know, we are celebrating our 22nd year in business this year. So that's amazing. That is amazing. Wow. And, you know, we made some strategic hires recently in marketing and sales. And we're launching a fresh brand fresh brand new website and blog will be launching with hundreds and hundreds of articles on content, search and influence, and a lot of really cool features, but a really well architected brand, and messaging and all that stuff. So I'm super excited about it. We haven't launched a new website in 10, fit 12 years, and we haven't really had a professional brand engagement with like a branding agency ever, never ever. So I'm super excited about that. Launching for influencer marketing here, late summer, and lots of other things happening. So I'm super excited about that great team. Yeah, an even bigger things plan that can't even talk about later on this year. So I'm super excited about that. I'd say at the intersection of personal and professional, I get to speak at a conference, the biggest conference for b2b in France, next month in Paris. Wow. And then a week later, I get to speak at the largest b2b conference in the UK, in London. So I'm super excited about that. And then I get to visit a client of ours in Geneva in between. So you know, that's pretty awesome. Get to do a little travel, get to do a little business abroad. And there you go. AJ Wilcox That's a lot to be excited about. All right. So I've caught a couple of the resources that you've kind of mentioned here. You talked about the Elevate b2b marketing community, you've talked about your influencer marketing report, I will put the links to those down below in the show notes for anyone. But as for resources, what would you like this LinkedIn ads audience to do what you want them to come follow you contact you in some way? Join the community, download a report, like, what do you have that we should be paying attention to? Lee Odden Absolutely check out top rank marketing.com. Our blog is there as well. With those actually, it's more than hundreds, it's 1000s of articles. But it's probably in the hundreds of those that are most recent and relevant. Yeah, toprank marketing.com, people obviously can connect with me on the socials, Twitter, LinkedIn, Instagram, to see all the crazy food that I eat and all the running that I'm doing and other thing and travel especially, that's always fun, le e o d, d, e n. Yeah. And that's where we're going to announce our report. And we've got a enterprise brand, influencer marketing report coming out very, very quickly, we have a search intent report that's out already. So lots of fun resources there. And also, I have to say, if you're in the LinkedIn ads audience, if you're not already, you've got to be subscribing to the LinkedIn marketing blog. The LinkedIn ads blog, for sure. Also, in the LinkedIn Collective is another great resource over at LinkedIn. That's a great example of LinkedIn, own thought leadership. And of course, the b2b Institute is another great resource at LinkedIn. And you know, my disclaimer is that yes, LinkedIn is a client. But these are resources I, myself personally, rely on quite a bit. AJ Wilcox Perfect. Well, Lee, thank you so much for sharing your mountain of knowledge here. I'm grateful to get to hear it. Everyone, please go follow Lea, check out the resources that he and his company have come up with Lee, thanks again so much. And we'd love to have you on for around two sometime down the road. Super. Thanks, AJ, I appreciate it. I've got the episode resources for you coming right up. So stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox All right, like we talked about with Lee, if you go to his site, top rank marketing.com. And we have links to that down in the show notes. You can get access to everything, all the reports and everything he was talking about. You'll also see his three social media handles there in the show notes, his LinkedIn, his Twitter and his Instagram links. So go follow him stay caught up on what he's doing. He's constantly sharing gold. I'm telling you, if you or anyone you know, is looking to learn more about LinkedIn ads, check out the course that I did on LinkedIn learning all about LinkedIn ads. It's by far the lowest cost and the highest production value course that there is out there. If this is your first time listening, welcome. Thanks for coming. Make sure to hit that subscribe button if you've liked what you've heard. If this is not your first time listening, though, please do go and rate and review us. Usually it's Apple podcasts, but anywhere where you can leave a review. That is by far the best way that you can say thanks for us putting out this content week after week with any questions, suggestions or corrections about what we talked about here, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

Tom Wilde is CEO at Indico, an intelligent intake solution automating critical middle office workflows across insurance, banking, real estate and healthcare. 'Intelligent intake' at Indico means the starting point for insurers' most critical workflows including underwriting, claims and policy servicing. The common denominator is data culled from emails or other documents, taken from an unstructured format to feed core platforms and decision systems.  The original digital transformation started with the new customer-facing mobile device, but transitioned through the back office then into the middle office of insurance where business-critical decisions take place. Tom describes actuaries as the original data scientists, taking data and turning them into decisions.  Their modern engines were designed to run on clean sets of data, but unfortunately the reality is that most data lives as unstructured and requires manual rework before it can be used. Indico was early on understanding the impact of deep learning and large language models, and were the first to build a large language model that allows customers to customize their own machine learning models and solve unstructured data challenges.  Tom feels strongly that generative AI (eg. GPT4) can easily handle the context of insurance, because the depth of context-understanding enabled by trillions of parameters can understand any context a human can. There are however three main problems to commercially scaling insurance use cases today using GPT4: it is extremely computationally expensive, insurers' data is still sensitive and proprietary, and GPT4 essentially makes up an answer (lies) when it doesn't know one.  Until these large language problems get solved, insurers will be held back from using generative AI in core processes.  Prior to joining Indico, Tom was the Chief Product Officer at Cxense, a data management provider and founder of Ramp, an enterprise video content management company. Tom worked at Fast Search, Miva Systems, and Lycos. He has an MBA in Entrepreneurial Management from Wharton. Follow the Insurtech Leadership Podcast airing weekly hosted by Joshua R. Hollander. We give you up-close access and personal insights from the leaders of the fastest-growing #insurtechs and most innovative #insurance carriers and brokers.

Forrás: Wikipédia Önök hogyan szálltak be az internetbe? Mekkora sávszélességgel indultak? Melyek voltak a kedvenc internetes weblapjaik? Emlékeznek-e azokra a ma már nem létező portálokra, mint az INteRNeTTo, az extra.hu vagy a stop.hu? Mond-e Önöknek bármit az, hogy Geocities, Lycos, Altavista, Netscape Navigator vagy éppen Napster? Melyik volt az első e-mail címük? Gyaloglo, Ella vagy … Internet anno olvasásának folytatása →

Devin Anderson, CEO and co-founder of Convexitas, stops by The Business Brew to discuss his firm's approach to risk management via options strategies. In short, Convexitas seeks to exploit structural options mispricing resulting from market participant's biases. What does that mean in plain English? Well, there are people that sell financial yield strategies that involve selling puts and selling covered calls. If enough of the market does that there is a chance the front month option pricing is not high enough. In that case, Convexitas might consider purchasing some of those options. Why is Devin worth listening to? Before Convexitas, he was at Deutsche Bank for 15 years where he most recently was Managing Director and Head of Solutions in the Americas leading the structuring and sales teams which designed and distributed the risk premia, retail structured product, and the fund derivative businesses. His Deutsche Bank experience also includes covering institutional clients for listed options and OTC derivatives. Prior to the financial services industry, Devin had a previous career in technology where he held both engineering and sales roles at two early stage internet service & datacenter hosting providers, and former search engine Lycos. He holds a Bachelor of Finance from the University of Pittsburgh and an MBA from Carnegie Mellon, where he also guest lectures on options and option market micro-structure. In short, the guy is smart and you can learn something. Enjoy the episode. Hope you enjoyed this show note! This episode is sponsored by Stratosphere.io.  Stratosphere.io is a web based terminal that has financial data, KPIs, links to filings, hedge fund letters, etc.  A key differentiator is Stratosphere.io's segment data and KPIs, which are triple checked for accuracy.  Stratosphere saves users time, enables easy comparisons between companies, and offers company specific metrics such as subscriber counts, numbers of locations, etc. Head over to Stratosphere.io for a free trial.  Should you want to sign up for a paid offering please use the promo code BREW for 15% off. Thank you to the team at thepodcastconsultant.com for producing the show. Detailed Show Notes -  2:00 - Devin's background 6:25 - Convexitas is a very risk focused firm 12:00 - The decision to reduce risk vs. manage risk 15:15 - What Convexitas is very good at 19:40 - Why an options thesis should start with the behavioral biases of the options market 24:50 - An options position should be better than a resized cash position 27:30 - If at any time short options strategies are changing your lifestyle then you should probably do less of it 35:00 - What about options counterparty risk? 37:30 - A discussion of one day options and why they exist (hint: they are a great business for market makers) 41:50 - How was Convexitas started? 45:10 - Does AI help Convexitas and/or is it a risk? 53:00 - It's not actually the risk, but how you manage to the risk 57:40 - The difference between financial products and investment products 1:01:25 - Performance under pressure and mindfulness

Episode 264: Serial entrepreneur and venture capitalist Rob Frasca talks about early-stage investing in megatrends from the Internet to Blockchain and Cryptocurrencies. Guest Biography Rob Frasca is a serial entrepreneur, investor, visionary online pioneer and frequent speaker on blockchain and cryptocurrencies. A pioneer and product visionary, Rob founded and brought 3 venture-backed startups, to successful exits, and served as CEO of 4 companies. Rob is widely recognized for creating the first Internet fintech company (GALT Technologies), the Internet's first stock quote and portfolio management service- NETworth, which was eventually acquired by Intuit in 1994 and became Quicken Financial Network. His second startup, an early artificial intelligence company, was acquired by Lycos, the second-most-popular internet portal at the time, where he became VP and General Manager. Frasca's third startup, Affinnova, was acquired by Nielsen in 2014. He is a visionary and online pioneer who has brought over 50 products to market, including one with over 100 million users. Frasca graduated from the Rochester Institute of Technology with a B.S. in Mechanical Engineering and received an MBA/M.S.I.A. from Carnegie Mellon's Tepper School of Business. He is also a decorated U.S. Naval Flight Officer with 18 combat missions. This episode is brought to you by Runnymede Capital Management. Follow me on LinkedIn at https://www.linkedin.com/andywang888. In this episode, you'll learn: An entrepreneur's views getting paid to create value Why Rob is so excited to invest in early stage companies focused on blockchain, crypto, cyber security, and artificial intelligence Make sure you tune in to the end to learn about the benefits of tokenizing a venture capital fund Show notes: http://www.inspiredmoney.fm/264 Find more from our guest: LinkedIn Twitter Mentioned in the episode: www.cosimoventures.com www.cosimox.com https://cosimoy.com/ OODA Loop Books: The Square and the Tower: Networks and Power, from the Freemasons to Facebook by Niall Ferguson Principles: Life and Work by Ray Dalio Boyd: The Fighter Pilot Who Changed the Art of War by Robert Coram Thanks for Listening & Watching! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts, Podchaser.com, or wherever you listen. Your ratings and reviews really help, and I read each one. Subscribe on Apple Podcasts and YouTube.

Aujourd'hui, je suis reçu par Marie-Christine Levet, co-fondatrice et associée de EDUCAPITAL. Si vous n'êtes pas un expert à la croisée des chemins de l'éducation, de la tech et des métiers de l'investissement, il est peu probable que vous connaissiez EDUCAPITAL. Mais peut-être connaissez-vous Marie-Christine Levet, pionnière française de l'Internet avec 23 ans d'expérience dans les nouvelles technologies. Elle a été la fondatrice et la PDG de grandes sociétés Internet et de médias : si comme moi vous avez commencé à travailler un peu avant ou après le passage de l'an 2000, les noms de Lycos et Club Internet vous diront quelque chose. Marie-Christine dirigea ces deux sociétés entre 1997 et 2007. Mère de deux fils et convaincue du pouvoir et de l'impact de l'éducation innovante, Marie-Christine a décidé de créer, en 2017, avec son associée Litzie Maarek, EDUCAPITAL, le premier fonds européen dédié aux Edtech.   Marie-Christine est une fonceuse, une entrepreneure qui comprit internet avant tout le monde ou presque et veut maintenant mettre son expérience au service des autres : ceux qui apprennent et ceux qui travaillent, du plus jeune écolier jusqu'à vous qui nous écoutez. Parler d'éducation ? Il n'en fallait pas plus pour me convaincre de tendre mon micro. Écoutez avec moi l'histoire d'EDUCAPITAL, société de gestion montée par deux femmes hors du commun et qui a déjà financé une trentaine de sociétés pas comme les autres dont Simundia à qui je fais un clin d'œil. Si cette nouvelle interview vous a plu, parlez-en autour de vous, notez 5 ⭐ le podcast (Spotify, Deezer, ApplePodcast) et rédigez un avis.  N'hésitez pas à m'écrire sur LinkedIn si vous avez envie de passer sur le podcast ➡️ LinkedIn/MartinVidelaine  Toutes les Histoires d'Entreprises sont également disponibles sur le site de bluebirds.partners, site de la communauté d'indépendants que j'anime et qui conseille ou remplace des dirigeants. Un podcast co-réalisé avec Agnès Guillard. 

An airhacks.fm conversation with Dmitry Chuyko (@dchuyko) about: Logo on BK, and Basic on Nemiga, Pentium 1, AltaVista and Lycos, starting with Pascal, C, then Borland's Kylix, controlling the CD tray, managing toy production with MS Access, writing drivers for Windows at high school, math over programming, joining Borland, Visual Basic, C++, XSLT then Java, from C++ to Java, using Apache Xalan, using Apache FOP for transformations, fancy XML in 2003, Java on desktop, using Java on cellular phones, simplifying Java EE with visual modelling, working in a 4G startup, using JXTA for car to car communication, starting at QuickOffice, writing backend for Deutsche Bank, starting at Oracle performance team, if you want to go to Oracle, you go to Delphi, improving Java performance, joining BellSoft, Liberica JDK, BellSoft is top openJDK and JCP contributor, Liberica's native image Kit, Dmitry Chuyko on twitter: @dchuyko

Cette semaine on retrouve Nicolas, pour les plus vieux d'entre nous, il était derrière Lycos, Multimania ou encore Gandi. C'est grâce à ses outils que j'ai lancé mes premiers sites internet, mes premiers serveurs en 2000. On va suivre sa vie passionnante entre refus de vendre son entreprise pour 50 millions, ou encore son passage “tardif” à l'investissement immobilier. Durant ces trois dernières années, il s'est concentré sur avoir son indépendance grâce à l'immobilier. Il avance en couple, il avance très fort avec 3 millions en 3 ans. On clôture FIRE INVEST dans quelques jours, pour en savoir plus : https://docs.google.com/forms/d/e/1FAIpQLSeF2oApHZ3Z3935XaOQZ7XDJrwoOvBWcwXr-kap7ZorHbWkdw/viewform?usp=sf_link N'hésitez pas à laisser un commentaire et 5 étoiles

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"Unser Weg wird geprägt durch die Menschen, die wir treffen." Über das Scheitern im Leben und im Job, wie es uns prägt, wie es uns entwickelt und voranbringt - als Menschen und als Organisation sprechen wir mit Frauke von Polier, Chief People Officer bei Viessmann, Beirätin bei HeyJob und Lektorin am Institut für Führung in St. Gallen und Sirka Laudon, Personalvorständin und Arbeitsdirektorin bei Axa. Unsere beiden Gesprächspartnerinnen stehen für Mensch und Organisation in ihren Unternehmen, vor allem aber für ihre ganz persönliche Fähigkeit, in ihrem Funktionsbereich Mensch, Organisation, Kultur Unternehmen erfolgreich an deren Marktumfeld mit Mensch und Kultur zu verändern. Und beide sind für den "CHRO des Jahres 2022" nominiert, der jährlich vom Haufe Personalmagazin und vom Publikum gewählt wird. In unserem Gespräch geben sie als zeitgemäße HR Vordenkerinnen unter anderem Einblicke in die Frage, wie HR Experten Brüche und Lücken in Lebensläufen interpretieren: Wie viele Brüche, wie viel Wahrheit ist erlaubt oder auch was ist geraten, wenn der eigene Lebenslauf Stationen des Scheiterns oder Lücken aufweist? "Es geht darum, eine stimmige Geschichte zu erzählen", ist Frauke von Polier überzeugt, verweist auf ihr eigenes Linkedin Profil und teilt im Gespräch offen Stationen ihrer eigene Biografie vom Aufwachsen im kleinen Dorf mit einer alleinerziehenden Mutter über erste aufregende Startup Erfahrungen bei Lycos hin zu den eigenen ernsten Wechselfällen des Lebens, die die Perspektive auf Wollen und Werden noch einmal ganz zentral prägen. Das Sprechen übers Scheitern wird heute als "Fehlerkultur ist Lernkultur" in Organisationen kultiviert. Formate wie sogenannte "Fuckup Nigths" sollen Menschen ermutigen, das Scheitern besprechbar zu machen. Es gehe aber vor allem um das Lernen aus Fehlern, "weg von einer Glorifizierung des Scheiterns hin zur Glorifizierung des Lernens". Dazu stellt Sirka Laudon fest: "Wir müssen unterscheiden: Bei inhaltlichen Fehlern, die man nicht wiederholen will, ist es gut und hilfreich, Transparenz zu schaffen. Es darf aber nicht dazu führen, dass Schlampigkeit zelebriert wird. Wie gut es gelingt, als Organisation wirklich aus Fehlern zu lernen, hängt letzten Endes eng am Reifegrad." Immer wieder passiert es, dass Unternehmen eine disruptive Besetzungsentscheidung treffen in der Hoffnung und Absicht, diese eine Person brächte den Wandel. Doch zeigt die Erfahrung: Enttäuschung und das Gefühl des Scheitern auf beiden Seiten sind eher die Regel als die Ausnahme. Wieviel Risiko verträgt eine Besetzung - für beide Seiten? "Ich habe mir sehr genau angesehen, wieviel Raum ich mit meiner Andersartigkeit bekomme, die gewünschte Veränderung anzuschieben." beschreibt Sirka Laudon ihre Entscheidung, sich für ihre Aufgabe bei einer Versicherung wie Axa zu entscheiden. Denn der Wandel, der mit einer disruptive Personalentscheidung auf hoher Ebene einhergeht, muss von den Entscheidern wirklich gewollt sein. Ansonsten geht die Rechnung nicht auf: "Man unterschätzt manchmal die Beharrungskräfte der Organisation - und auch die Macht, die Geführte haben, eine Führungskraft ins Leere laufen zu lassen." Die Fähigkeit, "Herkunft mit Zukunft zu verbinden" gilt auch hier als kluge Handlungsmaxime, so Frauke von Polier. Und das gelingt dann, so ergänzt sie, wenn man sich wirklich die Zeit nimmt, in der Tiefe zu verstehen, woher die Organisation, die es zu verändern gilt, kommt. "Wo kommen wir her, wo wollen wir hin?" es kann schon 3 - 6 Monate dauern um "das Alte" zu verstehen, um das Neue gut und wertschätzend, mit Respekt vor den Wurzeln zu gestalten; ansonsten wird man die Menschen nicht für seine Ideen gewinnen können, ist Frauke von Polier überzeugt. Gleichzeitig haben die Krisen unserer Gegenwart Unternehmen gezwungen, sich selbst schnell und fundamental neu zu denken. In Transformationsvorhaben gibt es jedoch nicht nur die Euphorie des Aufbruchs gibt, sondern oft auch die Downside, dass wir Menschen fundament

TikTok has reshaped the Internet in under a three-year span, but if its parent company, ByteDance, has its way, the platform's dominance is just getting started. This week I brought Stan founder Denisha Kuhlor back onto the show to discuss TikTok's ambitious plans for total media domination.In the past few months, TikTok has announced plans for several new features — each aimed at competing with current media giants such as Google, Spotify, and Ticketmaster. Features include extending video-length capacity to 10 minutes, the TikTok Music streaming service, better internal search capabilities, and a ticketing platform, among many others.Recent history in Western culture is not kind to companies trying to be an all-in-one platform. Google and Facebook stumbles come to mind. To predict how TikTok might fare, Denisha and I hit the new features point-by-point, weighing TikTok's advantages and disadvantages at breaking into each. Here's our main talking points: [0:50] TikTok's masterplan[7:02] Prediction: 10-minute-long TikTok videos[11:50] Prediction: TikTok music streaming service[15:43] Prediction: Enhanced TikTok search[22:00] Prediction: SoundOn music distribution[25:42] Prediction: In-app ticketing [29:46] Are consumers creator or platform loyal?[33:18] TikTok's impact on creator economy [37:22] TikTok's geopolitical issuesListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuests: Denisha Kuhlor, @denishakuhlor  Sponsors: MoonPay is the leader in web3 infrastructure. They have partnered with Timbaland, Snoop Dogg, and many more. To learn more, visit moonpay.com/trapital Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop's biggest players by reading Trapital's free weekly memo. TRANSCRIPTION[00:00:00] Denisha Kuhlor: It has become this trend where we have more affinity to the platform and the platform's ability to curate the content than some of these content creators themselves. And in a world where I think these content creators are so driven to following the algorithm and getting promoted by the algorithm, what they don't realize is kind of the uniformity in content that is created.  [00:00:30] Dan Runcie: Hey, welcome to The Trapital podcast. I'm your host and the founder of Trapital, Dan Runcie. This podcast is your place to gain insights from executives in music, media, entertainment, and more, who are taking hip-hop culture to the next level. [00:00:50] Dan Runcie: All right. We're joined again today by Denisha Kuhlor, who is the founder and CEO of Stan. And today we're going to talk all about TikTok. And TikTok has been a topic I know you and I have talked about offline, we've both covered it and have our opinions on it, but I want to talk today about talk's grand plan to try to take over everything. Just to name a few headlines from the past couple of months, TikTok is planning to extend into 10-minute long videos. It is launching its own music distribution service called SoundOn. It filed a trademark for its own streaming service called TikTok Music. They are enhancing their search function to identify key terms. They're also adding in a text-to-image option as well so that people can start to do that. And it sounds like a lot, the company has grown quite a bit, so it's understandable. But do we think that TikTok is going to be able to do all of these things? What's your thought? [00:01:47] Denisha Kuhlor: Yeah. So TikTok's been really interesting to watch these last few months and honestly, really from inception, my initial hunch is that it's hard to do a lot of things well. And as TikTok grows and somewhat through replication and also a bit through innovation, I do think they're going to struggle to really get to scale for all the new features that they want to launch. [00:02:11] Dan Runcie: Yeah. I think the tough thing with this, and it's something that has been ingrained with big tech companies for a while is when the big social network grows and they have this huge following. TikTok now is the fastest to reach 1 billion monthly active users. We can see the trajectory of it potentially getting to be as big as Facebook is now. And Facebook, of course, is another company that has tried and is still trying to do every possible thing under the sun. But I think the part that's important is there are a few examples when these companies have succeeded. Instagram copying Snapchat is of course the primary example that people often look back to, but more often than not, most of these attempts don't actually work that well. And one of the reasons they don't work as well is because they don't necessarily solve a true need that the core users are looking for to be solved from that app. And I think that's one of the important things about Instagram Story specifically because Instagram Stories copy Snapchat worked because Instagram already had a hub of influencers as its core users. And these core users wanted to be able to both post pictures, but they also didn't want to feel the pressure of needing to have this polished picture that was on their feed all of the time. So their thought was, okay, if they could copy this feed that they see Snapchat's doing, they already had the core users there and having something that's more ephemeral. It can go away in 24 hours was perfect. It worked as good as you could probably expect it to. And honestly, it worked better than Snapchat because Instagram already had the home base of those core users whereas Snapchat, at the time, they had a bit of penetration from Gen Z, a bit of DJ Khaled here and there, but it just wasn't to that same level. And I think when you look at a lot of the other attempts that Facebook has tried to copy from others and even Instagram as well with seeing with Reels, that's the piece that I go back to. If these successes and these copycat attempts haven't worked, it's usually because there's some type of disconnect between what the core users on that app are looking for and whether or not that new feature helps them do that.[00:04:23] Denisha Kuhlor: Totally. And I think it creates a culture even internally for these organizations of duplication versus innovation, right? So now you see these organizations going and seeking the desire to duplicate and get to market as quickly as possible, whereas before they had no choice but to be innovative. And to do that, I think they really had to listen to their users and the folks on the app. So it also just even changes, in a way, the culture of what the app is about because now folks are so used to see or expecting to see things that have already been done before, rather than excitement towards really where the platform could take things. [00:05:01] Dan Runcie: Yeah, it's interesting because, on one hand, I do understand the aspect of copying what's already successful. You see it's there and you know that you have those users on your platform already. So why not make an attempt, why not use your resources, especially because of how much money these companies print on ads, then, yeah, you could take the chance with Google having its Google X or Facebook opening up its own VC firm or in many ways, treating all these new initiatives as its own VC firm. But to your point, you do lose the innovation and that's exactly why these apps became relevant in the first place. They offered something newer. They did it in a truly unique way. And when you think about why TikTok has blown up, the genius of it is that For You page. They made it so frictionless to be able to stay entertained, to scroll. You don't have to think about who to follow. You don't need to do any of those things. And that is its biggest strength, but I think it also makes it very challenging to have any type of new feature that is harder or requires more user- input or more activity than the mindless scrolling that has worked in its favor up to this point.[00:06:11] Denisha Kuhlor: Yeah, I completely agree. I feel like the For You page really was the magic and to, in some ways, see them stray away from that, or even improving that in other ways does feel a little unfortunate. Some of the features that you listed, while exciting, I think are just not necessary in the sense that so many other folks are out there doing it. But it will be interesting to see how it fits within maybe the grand scheme or the grand vision for TikTok users and creators. I mean, when it comes down to maybe offering a more seamless experience, then it gets a little bit more interesting. But how big of a problem is that right now for creators, especially when you think about, like, some of the plays towards distribution and features around that? The problems don't seem prevalent enough to justify the investment. But maybe there's a grand vision within all of that, in which it makes more sense. [00:07:02] Dan Runcie: So let's break those down. Let's go through each of 'em. Let's start first with TikTok extending into 10-minute videos. I do feel like this is probably the least friction out of each of them, but what's your thought on this expansion and clearly a move to compete more directly with YouTube? [00:07:18] Denisha Kuhlor: Yeah, I think this one is interesting because it really, in some ways, is probably the least painful in the sense that if content is compelling enough, you could argue that an individual is just going to keep watching, if the initial, you know, piece of content is compelling enough. What actually is, like, somewhat fascinating to me is that in some ways you could argue that TikTok took away or has hindered people's ability to focus for that long of time. So going to like the corollary of now having 10-minute videos, I do think will be interesting 'cause it's like a different habit, right? Even just focusing on something for 10 minutes versus like 6 seconds is a very different habit. So to see how or to see what type of users actually adapt to that, I think it will be interesting. I do think though there'll probably be some niche communities that emerge as a result of that feature who do want to take deep dives much to content, right? There's folks that like read casually about the music industry and then folks that like really, I think, deep dive, much as a testament to Trapital's content. And so I do think, like, some interesting, like, subsections of the feature will rise. However, I think the bulk of the users aren't even, like, able to watch a video for that long.[00:08:33] Dan Runcie: I think that if it is extending the videos into that length, I agree with you. This is the least friction one. I think it does have the highest likelihood of success. But if I'm thinking about music videos specifically or something that ends up being at least that length, it changes the format to look like what the videos for the most successful YouTubers often look like and the science that goes behind that. I'm picturing what NBA YoungBoy does in the beginning of his videos or even someone like MrBeast. There's some hook there that gives you some tease and that keeps you engaged, just to make sure that you end up watching the whole thing to see what it is. So I feel like if artists start creating music videos or start creating videos in general to be more like 10 minutes. And I think the format of how those videos look will be a lot different and everything will be how do we keep people engaged so that, okay, if we keep them for the first 15 seconds, how do you get them for the next 15 seconds and after that. Like, you can't have these long buildups that I think you can have for certain types of videos on YouTube, just give the audience. But I think it will change things in that format. No different than when MTV blew up, there was a type of video vibe that people tried to go after. I think that if this is the route that TikTok is really trying to go. I think we may see videos lead more into that where, yeah, everyone does start creating videos where you may look like you're trying to be a YouTuber. You're trying to be a TikTok dancer, whatever it is. But I feel like that's where it could head if it's as successful as it could be. [00:10:04] Denisha Kuhlor: Yeah, that's actually really interesting in the sense that a lot of folks, like, point to their desire to use TikTok because it does feel like less polished, in a way more authentic. I was listening to a podcast where a TikToker says she makes more content on TikTok because she has to like, yeah, just be less prepared in a way or prepare herself to get on TikTok in the way you would for on Instagram. So I think if that does happen, it'll probably have an effect they don't want, which is a longer timeline to people creating and posting content. And like, just a harder barrier to entry because now folks will feel like, well, I don't have all the things needed to start a TikTok or to really start posting on TikTok, which is really against, I think what the platform did in its early days. [00:10:50] Dan Runcie: Right. Yeah, you're right. That whole instant, making it easy as possible is part of it. It almost brings me back to Vine to an extent. Maybe that's a better comparison for what this looks like 'cause of course someone like a MrBeast or NBA YoungBoy, they have big teams at this point. But some would be able to take a Vine and having this whole narrative story in that 6-second, 7-second clip, maybe it's getting a bit back to that. But even that takes time and there's clearly a difference between that. And, you know, while Vine was popular, it didn't blow up the way that TikTok has blown up. So I feel like you're right. It may change the app in a way that users aren't ready for. But we'll see. I obviously know that this is kind of what happens when you're trying to do everything. You're going to risk having some type of frustration that comes from the core users. [00:11:37] Denisha Kuhlor: Exactly. Much to your point, I do think there will be a really active, like, community or communities around that in which like 10 minutes of content works really well and TikTok is just like an easy medium to do that [00:11:50] Dan Runcie: For sure. All right. The second one here, this one I will be interested to dive into. TikTok Music and TikTok filing this trademark. It clearly wants to launch its own music streaming service. We had heard rumors about ByteDance, TikTok's parent company, wanting to do this, but how do you see this one playing out?[00:12:09] Denisha Kuhlor: Yeah, this one, I just kind of felt like, okay, like another music streaming service You know, one, I don't think people realize or really think through just like how complex streaming services are as a business. I mean, thankfully, you know, a lot of platforms have kind of, pioneered some of the heavy lifting that came with making deals with labels and really like getting the content onto the platform. But that's all still to be said that it's a very unique and complex business model that's driven on another party, right? And how another party feels about giving you access to your content? What does seem somewhat interesting about it is, in the same way that TikTok democratizes content creation and the barrier to entry to post, you could probably argue that it in a way, democratizes that for music, and so more artists are able to get more volume or traction as a result. And so I do think if they focus on maybe content from newer creators or newer musicians who don't necessarily have some of that on the platform, that could be interesting, like in terms of a new streaming platform being able to get access to these independent artists at rates that could be favorable. I think that's interesting, but I don't know if that works at scale. And frankly, like, songs from independent artists, I don't think, is enough to keep a consumer satiated. And there's an even harder barrier to entry to have two streaming platforms at once. [00:13:35] Dan Runcie: Yeah, this is the one I'm probably the most skeptical of its success and for very similar reasons. Say what you want about Spotify. I know people have a number of issues about how that platform is operated and how it distributes its money. But the fact that it's helped the music industry, A, get to this point, says something and just the type of deals it's been able to negotiate to make it all work the way that it has that's enabled all the other types of revenue-generating opportunities that have came from it. And then additionally, it's hard to get to that point. Again, you may not agree with all the decisions that they make, but it is very hard to get to that point. And while I understand, from a strategic perspective, why TikTok may initially want to do this. Of course, if you have and you own the top of funnel that exists in the industry today, why wouldn't you want to at least think about what it could be like to keep that attention on your platform? If your platform is where discovery is happening for both the new fans, for artists to get initial exposure, and for that, you know, the record labels are already seeing, I understand why you would want to think about keeping more of that in-house. But it is a lot tougher than they think for the reasons you mentioned. And also going back to the usability of the app streaming services are a type of consumer experience that requires much more active engagement. People don't just scroll through Spotify and Apple Music. You're going there actively to find something that you're looking for. I mean, I don't even know that many people that are actively relying on that discover weekly playlists to find anything. You're still searching for the things that you want. Even if you're looking for a playlist, it's probably that's much more catered toward the mood or genre that you have. So I think anything that requires that level of agency or action from the consumer side will always be a bit of a challenge for TikTok there. So yeah, I'm skeptical on the success of that one. Unless it tries to go more of the YouTube route of things, which ties back into the 10-minute video things that we talked about before. There's some potential there, but even there, I think there's still some question marks.[00:15:41] Denisha Kuhlor: Yeah. I'm aligned with you there. [00:15:43] Dan Runcie: Yeah. The next one is TikTok Search. A lot of us had seen the viral tweet that someone had. I don't Google I TikTok. And a lot of that spoke to how a lot of folks in Gen Z are looking for information and I get it, I've even done it myself, my wife and I were recently searching to buy a new mattress. And you know what? I didn't want to go through a Google Search and just read some sponsored content about a mattress. I wanted to see a video of someone unboxing this thing to see what it looks like. [00:16:10] Denisha Kuhlor: Exactly. [00:16:10] Dan Runcie: And TikTok was the quickest place to do that, even quicker than YouTube. YouTube's going to show me a mix of explainer videos and then also concept from the company. I just wanted to see some random person be like, oh, hey, here's what I think about this bed. And here's what I think about that bed. It was quick, it was easy. So I do think that that works, but I think there's a few caution flags with it. A, I still think that even though TikTok was able to offer that, there's still deeper search functionality that went into how Google got to be as good as it is, even going back thinking about 20 years ago about like why Google succeeded where Lycos and AltaVista and all those other go.com, .com era search engines didn't work. So I don't know if TikTok has all of that baked in to really go beyond just, you know, people like me looking for random purchases that they want to look through here or there or just want to look up a certain topic. And I also think the other bigger, more important pieces, the misinformation, and just being able to correct for that because that's already been an issue on TikTok. And I think that could potentially continue if there isn't some way to relegate what's happening in search. So, high likelihood success, but still some trepidation. [00:17:23] Denisha Kuhlor: Yeah, this one is one I'm actually a little bit more excited about. I do think it's really interesting, like in the sense of search, because it is something that we naturally do more. I first started to search on social media using Instagram. And I think they've even done a greater job of like adding more functionality to do that search, whether it's by location and showing you things surrounding that location or even venues or event spaces. So I think that it's a growing feature and a great feature. Like you said, the reviews, whether people sought them to be that way or just inherently more, right, they're showing you video. Most times they're talking through it and you can just consume and walk away with a more educated viewpoint for a time that's favorable, right? A 30-second or 1-minute video can really give you a lot of feedback about whatever you're searching. I think, honestly, this is where a TikTok should spend some time doubling down. I think we want to see more of that functionality from them playing around with maybe the highest use cases, whether that's locations or certain venues, or even like festivals. As I think about it, like, I see so often on TikTok, like you can see a certain event from multiple vantage points and understanding what it's like at a festival from someone in VIP versus general admission versus backstage, even, right? Like, Rolling Loud, you see, like, every single vantage point, even sometimes down to the artist manager with them. So I think, like, them doubling down on a few use cases that really highlight the immersiveness of search is something that excites me. And I think just naturally follows up on what the users are already doing on the platform. [00:19:02] Dan Runcie: That ties into the another announcement I saw from them about enhancing its ability to search for things locally, or being able to find things from that level because to your point if you are seeing multiple vantage points at Rolling Loud or at Coachella, you may want to meet up with someone that is there, or you might be able to see their vantage point. You might have times I've been to a music festival and it's like, where are you? I'm at the main stage. But what part of the main stage, you know, they got this quarter over here, they got that quarter, but if someone could just do a quick, like, boom. And maybe that could be even easier than them trying to send me a FaceTime video or something like that, where there's no service, but if they could at least post it up on TikTok or wherever, then it could be like, okay, I see your angle. I'll be there. I'll come see you in a minute.[00:19:44] Denisha Kuhlor: Yeah, I think that's great. And to that point, too, it kind of like puts on other users in terms of like, okay, wow, I didn't enjoy my experience at like Rolling Loud 'cause I was GA. So maybe VIP is worth it to me or I should consider doing that. And so I actually think more artists should be embracing and recognizing that search feature. The only thing is too is because so many people are using it, you in real-time, right, seem to get updates. So like, Kizz Daniel who's come under fire in Tanzania for not showing up to his performance. I already, like in my mind was like, well, Kizz Daniel was four hours late to his DC show. And how did I know that? Or DC or New York? I'm sorry, but how did I know that? Like, because I saw it on TikTok and so that's like twice in a row. So how likely am I as a fan to justify the cost of a ticket in the event that he is going to be near me? So I think it's like a good maybe transparency or accountability measure. But with that search, we maybe do sometimes need to recognize like, what do they say that like, people are most likely to post or leave reviews when they either have a really great experience or a really bad experience. And so sometimes you might not just get what the true experience is in the case of like a service-based search. [00:21:02] Dan Runcie: That's true. That's a really good point. And that goes back to the quality of the results and how they can find a way to measure that piece 'cause I think that's the piece that ties back into why Google has been good at what it does over its competitors. So that TikToks can actually survive and not, you know, become someone else that may do video search even better. [00:21:23] Denisha Kuhlor: Yeah. And maybe, you know, to the extent they would consider this, like, there's an opportunity for collaboration, right? Like Google's done a great job of, you know, when you ask certain questions, they have a definitive answer, but they also pull like multiple sources. And so what if, like, on a Google search, you search a restaurant and you're also seeing like TikToks in the area? I think the aggregation of that repository of information could be really great. And also a way for them to continue to like maintain their dominance in search. [00:21:55] Dan Runcie: Let's take a quick break to hear a word from this week's sponsor. [00:22:00] Dan Runcie: Definitely. So the next one, this one's interesting, music distribution. TikTok recently launched SoundOn, which is a service that in many ways is set to compete with a lot of the music distributors. And I think similarly, it could be seen as its opportunity to capture its top of funnel attention as well. You already have the artists, why not make it easier for artists to use your platform, to distribute the music that they have? What are your thoughts on this one? [00:22:31] Denisha Kuhlor: Yeah, and this isn't personal, but I'm just not really excited by music distribution. Nowadays, like in a lot of ways we're listening to a song on a streaming platform is a commodity, right? Like listening to Drake on Apple Music sounds the same as, like, Spotify. I feel that way with music distribution, like, as a consumer, the consumers have no idea, right? They just know they go to their streaming platform and the song is there. The reverse engineering of how it got there and the back end is really not of much interest to them. On the artist side or for them to do this, I think it requires a really deeper investment in artist education. And so I'm curious to see, you know, especially as they double down on creator programs and things of that nature how willing they are to invest both on a content and community side, but also a capital side, in artist education to incentivize users to distribute through that platform. When you think about switching costs in terms of getting set up on a new platform and just probably some of the like new things you have to adjust to by doing it. I feel very underwhelmed hearing about this, and I'm really curious to see how it goes. [00:23:39] Dan Runcie: I think you called it right in the beginning. Music distribution is a tough business. It is purely a commodity at this point. And I think you can win a few ways. You win by trying to achieve massive scale with it, which Distrokid clearly has just given everything else. But if you don't have that scale, you try to find something unique to position yourself with. I think we've seen that a bit with United Masters, but even that's a bit of a unique business model because, A, they've done a bunch of partnerships with different platforms and companies in sports and entertainment to try to use that as a way both to attract artists and give them an opportunity. But it's also attached to an ad agency with translation, which essentially can, you know, offset any costs or anything like that if there are already losses that come through with the business. So that part of it is unique there. But then even with some of the other services, I think a lot of them have adapted their business models over time because that customer service piece is so timely. It's so expensive. And yeah, when you have an artist that maybe generated less than $20,000 a year, and they're calling your service every other week because they're trying to feed their supporters and making sure that every one of their fans can get their music. How do you justify that cost when you want to be able to support the fans? But the economics of it don't make sense if you're also trying to compete with Distrokid where it costs very little money to be able to use their service on a regular basis. And the same could be said about TuneCore and the others. So it's a tough business to enter. [00:25:16] Denisha Kuhlor: And I think, you know, artists and management teams don't really have any particular affiliation to, you know, to like any platform. Maybe there are things that they like about certain platforms or that keep them there. But when you talk to artists and management teams, it's kind of just this is what we use, it works, it gets the job done. And it's not an area of the business as long as things are working, they're going to particularly spend a lot of time overly evaluating. [00:25:42] Dan Runcie: Right. The next piece of this and the next thing that TikTok's been trying to do is ticketing. And while this is less of a big initiative the way they have it right now, it's an integration with a Ticketmaster who, of course, owns most of the medium size to large venues from a ticketing operation, given their relationship with Live Nation. I have to imagine that TikTok's ultimate stream would actually be trying to do what we just saw from Spotify to try to launch its own ticketing service. But even that has plenty of issues and challenges there, but what's your take on at least this first step of the Ticketmaster integration for TikTok and where it could go from here?[00:26:23] Denisha Kuhlor: Yeah. On the ticketing side, it's interesting. And just like having a background in venture and tech and startups, like, I've seen a lot of folks try to solve ticketing in many areas, right? The curation that comes with ticketing, ticketing from all over the world and in different currencies, and just a better user experience overall. I will say while I don't think I'm, like, particularly mad at TikTok's, like, foray into ticketing, I do think it's a missed opportunity to probably focus on like events that have organically grown through the platform. And something that's like so interesting is I think you've seen more and more promoters or even event producers, like really like leverage TikTok to create those events and grow their followings in their community. And that's not what TikTok's ticketing platform is really targeted with as evidenced by, you know, a partnership with Ticketmaster. And so while I feel like it's somewhere in the direction, I do think it could be a bit more directionally accurate by focusing on, kind of the, yeah, the smaller organic events that just naturally have grown through TikTok and like TikTok partnering with those events to help users produce more content and like, it can truly be mutually beneficial in a way that I think some of those event organizers would welcome. And so while I could understand why they went for the validity and reputation that comes with a bigger brand, such as Ticketmaster, I think they could have got more bang for their buck with a smaller, more targeted partnership with folks that already found interesting use cases to grow ticketing for the respective events.[00:27:54] Dan Runcie: Yeah. I feel like there's a bit of a balance there because I hear you and I do think that it ideally would be, yeah, great for them to double down on the creative uses of the, especially some of the more emerging artists that are using this platform to bring folks together, right? Almost similar to what you may see people trying to do, whether it's seeing things virtually in Twitch or bringing those types of audiences in real life to particular things. I think that's really cool and unique. I do feel that for TikTok though, specifically with what we're seeing them do on the music side, in the back of my mind I always wonder, okay, if it weren't for Doja Cat and Megan Thee Stallion and some of these other major artists that are using the platform, what percentage of their impact is making up the overall pie of TikTok Music? Just thinking about that, they had that pie chart from a few years back about the genres and how hip-hop was over-indexed and how Megan Thee Stallion was the most popular artist. So if you're trying to cater to the biggest artist on your platform, you know, Megan Thee Stallion and Doja Cat are definitely at the Ticketmaster level of what they're doing. So if they are going to have an event, could you have something that keeps them in, right, because I think that the more organic things that we've seen likely are more of a direct competition to what we see from Eventbrite, let's say, which I think is much more in that sweet spot of everything from like a birthday party up until you get to like, you know, a small club concert or event, right? But then obviously Ticketmaster is everything else. So yeah, it's like, my heart wants to be like, oh yeah, stay with the types of cool events you've had. But also just thinking about how YouTube leaned into its biggest customers and like, if you're TikTok then yeah, it's the Megs, it's the Dojas, and ones like that. [00:29:38] Denisha Kuhlor: That is interesting and I think a good corollary. Maybe it does, like, trickle down on more of like a hybrid approach. Yeah, that's interesting. [00:29:46] Dan Runcie: I do think this taps back into something that you had mentioned before just about the platform itself and as this platform continues to grow, where does the loyalty sit for the consumer, right, whether it's with the artist or with the platform. [00:30:03] Denisha Kuhlor: Yeah. I think this is such a big thing, right, and that comes with building a fan base or even just like your notoriety on TikTok. You see the changes that were made to Instagram and kind of everybody from the Kardashians, right, calling them out. And I think it has become this trend where we have more affinity to the platform and the platform's ability to curate the content than some of these content creators themselves. And in a world where I think these content creators are so driven to following the algorithm and getting promoted by the algorithm, what they don't realize is kind of the uniformity in content that is created. Even when it comes down to, like, some of the events or experiences or those types of videos, sometimes, like if you've seen one, you've seen them all. And I think that's why there's other creators, whether it's, like, more comedian-focused or other topics that really excel because it forces them to kind of have to do something different, even if they do have to be relatable. And so unfortunately I think that, you know, artists who are employing TikTok and kind of using this, especially as they build their name and their brand, need to think a lot about like, okay, I have X amount of followers on TikTok, but the barrier to entry to get someone to follow you on TikTok looks very different compared to other platforms. And then taking that a step further, it's like, what does that mean? Because while people might like you, how willing are they to migrate to another platform? They ultimately have that ultimate affinity and loyalty, in my opinion, to TikTok. [00:31:38] Dan Runcie: I couldn't agree more, and it makes me think about how I use these apps today. For instance, we're recording this now August 26th, and this is a few hours after DJ Khaled released his album and Jay-Z had his four-minute-long verse on GOD DID. And I've seen everyone from ESPN's account to all of the hip-hop blogs and everyone else posting about this. And of course, you get it. And it's all these memes you see about people posting, okay, what Hov did on this track and they're getting photos of LeBron's best games or LeBron's game six against the Boston Celtics and things like that. But I bring that up because speaks to the uniformity of how all of these platforms or all these accounts on these platforms end up doing the same types of things because they know it works and they know what is effective. And it comes to the point now, when I'm scrolling through Instagram, I don't really know who the account is that is there that's posting something that I see unless it's something that's super specific to that person, right? Like if a friend is posting something from, you know, one of their kids starting in kindergarten, then it's like, okay, I know that that only comes from you. But if someone's posting something that's happening in media or something, that's happening in the news, you have to, like, look at that account at the top to really know who it is. And I think that's something they probably got from TikTok more so that, unless you're really looking to see where that account's coming from, it's a bit hidden now, right? Like that's part of, I know some of the frustration people had had, whether it's with Google searches or how social media was sharing links and they made all the links look the same, whether it's something from The Wall Street Journal or your friend's blog, right? And it kind of goes back to that point. [00:33:18] Denisha Kuhlor: Yeah. And it probably has like real implications for the creator economy now that we're talking about it, like, I think, you know, living in New York, I see, I like casually probably see a few TikTok creators a month and maybe even sometimes I follow them. But you know, what's interesting? Like, rather than noting, other than noting to myself, like, oh, I follow them on TikTok, kind of the like je nais se quois or like the magic of like, oh my God, like I'm seeing this person in real life feels like it's disappeared a bit to me in a way that used to exist with YouTube or some of these other platforms where it felt like a weird, like breaking of the screen. But now that everybody's behind the screen and as a result, even some of the content they're showing is so accessible. I do think it probably, like, leads to this dynamic of where we're just like, okay, let's just see interesting things. The people creating said interesting things are no more interesting in some ways than like you or they just did a great job at doing this. And I see that with, there's a lot of debate and, like, discourse around some of the lifestyle blogs or, you know, like people showing their lifestyle, like waking up in the morning, like obviously, you had to set the camera up before to do that. But a lot of folks in the comments argue like this is just a type of content. Like, it's a type of cinematography that people like to view and people like to see. And so as a result, these people are continuing to make these videos, but if that's just a type of content that people like to see, TikTok is simply going to provide that content all the time, regardless of really any affiliation to one creator, which makes it a lot tougher on these creators, I think, to build these networks and conversely artists.[00:34:55] Dan Runcie: Right, and this brings me back to the whole issues that people have with Web 2.0 to begin with and why they wanted to be able to solve some of this with Web 3.0. It's because the platforms commoditize your content, and then in return, they're the ones that hold the power. [00:35:10] Denisha Kuhlor: You know, I think though folks have to be honest. In some ways, it's what the user likes or what the, yeah, the users do like this because if not, you know, we're long past exclusives being standard in the industry, but if not the exclusives would've worked. Like having, you know, Chance the Rapper's album on Apple Music for two weeks, that would work. But the industry shied away from that because ultimately consumers cared more about choice and the ability to choose and experience and be exposed to all types of artists. And so I do think it's a dangerous game because it doesn't recognize like that's why malls exist, right? Like, you go and you want to go to multiple stores. And so I do think sometimes while I understand and recognize and very much like honor the need to, you know, differentiate and be able to have your core audience and provide to those things, I think we'd be remiss if we also didn't realize, like, natural human behavior comes from choice and like the brevity of choice. And so that's sometimes the interesting thing between Web 2.0 and even Web 3.0 and with crypto, for me, because ultimately, like, the barrier to entry is so high, right, to get someone, a true fan to download an artist NFT because that insinuates their true fans. And I think a lot of artists have actually had to face the music in some ways with realizing their perceived fan base isn't as big as they thought and the mechanism to realize that has been some of these drops.[00:36:40] Dan Runcie: Well said, well said. The engagement piece and what you need to have a true fan is harder than people think, so, yeah, I couldn't agree more. Well, we're getting to the tail end, but before we close things out, we have to talk about the elephant in the room for TikTok, and that is its geopolitical standing and all of the things that it wants to do while, whether or not they will be successful, a lot of it depends on the company's viability in the US and whether or not it's current status, especially given the fact that the Chinese government does have this data and there are unknown questions about what that means, what it can do with this data, how do you see this piece it?[00:37:22] Denisha Kuhlor: Yeah, I think it's tricky in some ways, because, you know, as consumers, we're now kind of privy to the implications of tech and big data. And even just being on our phones, being on our phones in general, what I will say is and a lot of the like research indicates that true, like avid TikTok users are just, like, hooked in a way where they don't or they might say to you they don't care. Now how much is that true, I guess we'll find out. But I do think it's concerning because maybe to some extent, we don't even fully realize everything and all the factors that are at play here, right? Like, you're just giving that summary, I'm like, whoa. But as a user coming on every day, you're not thinking about that. And so often with big data and some of these platforms, in a way, you don't realize just the implications it had until it was too late, right? Until we're now talking about the ramifications of a platform existing in that way. And so I think it's going to be really interesting to see how, seriously consumers want to take it and beyond consumers, like the US, the US in general. I mean, I would be remiss if I didn't say that some of the data is concerning, right, learning about some of the data TikTok has access to is concerning. But ultimately like as more and more people post and the ecosystem grows larger and there's now 10-minute videos and your favorite artists are on there and they have a streaming platform and all these things in this ecosystem, it starts to get hard to really stray away. And so I think that's going to be a challenge because it feels like it almost has to be a collective push for folks to disintermediate from the platform. But I'm really curious your thoughts on this, too.[00:39:00] Dan Runcie: Yeah. So the first attempt of this was in fall 2020. So it was around two years ago at this point, when Trump had tried to shut down TikTok. That didn't work for a number of reasons. There were a number of things going on in the world that the attention just wasn't there. And I don't think that the argument was made in a concise and effective way that could have necessarily gotten the job done. And TikTok had other challenges at the time, Kevin Mayer had his short term and then he had left shortly after. So there were a number of issues there. This though, I think that even though you're starting to hear some senators say certain things about it, I think things will be pretty mum, I would guess, until the 2022 midterm elections coming up just 'cause think from a strategic perspective, they want to keep momentum on things that they can confirm can get votes. So while I think I've probably heard more of the concern, if I'm being honest, coming from democratic senators, their biggest concern right now is okay, how can we continue to try to celebrate Joe Biden's victory so that they can not lose seat coming up with this election, I feel like. And because of that, like, we kind of see how this whole thing plays out. I do think though that we could be facing a potential situation where it's almost like the Facebook thing where people know that this is an issue, but it's not going to happen proactively. It happens reactively. It's going to be like, when shit hits the fan and then people are going to be like, oh shit, now we need to do something. [00:40:27] Denisha Kuhlor: Exactly. Exactly. Out of curiosity, how do you think TikTok, and I'm sure it'll vary, right, but how do you think TikTok is going to be used with the upcoming election cycle? [00:40:37] Dan Runcie: Oh, good question. I don't see it impacting 2022 as much, but I could see it playing a factor more so in 2024 because I just think that even though there's plenty at stake coming up with this election, the presidential elections always get more in place. I do think that, especially as this group of voters does tend to grow and as more and more older people do get on TikTok, a lot of the same types of activities and nefarious behavior that we saw on Facebook here is going to make its way onto. TikTok. The bigger challenge is though, I think, it's even tougher to navigate all those things. I mean, we even saw that there was misinformation back in 2020 when you had a lot of the Black Lives Matter uprisings and people, they were censoring certain things related to those hashtags. So I do think that those things are going to cause big problems. I think the difference though, and this is part of it is that when these issues happen for Facebook, it's one thing if you have mark Zuckerberg coming to Congress and it can kind of be this thing where he could be media training, he can kind of have these like, you know, haha moments where it's like, Senator, we sell ads, that's how we make money. That doesn't exactly work with the Chinese government in the same way 'cause I don't think that that type of congressional hearing would necessarily work in the same way. So it would have to be some type of, you know, harder crackdown that happens with it. So, yeah, it's tough. I feel like we're not going to see anything actually happen until shit does hit the fan. And unfortunately, that could be the 2024 presidential election in the US, but maybe it could be something sooner. [00:42:19] Denisha Kuhlor: Yeah, no, we'll definitely have to see how it plays out. I also think we could potentially see, like, new candidates that come to the result from easily being able to build followings on a platform like TikTok. So I'm curious to see what, like, TikTok- native candidates emerge as well. [00:42:36] Dan Runcie: Right, like kind of like how Obama was the Facebook champion in 2000. [00:42:41] Denisha Kuhlor: Exactly. [00:42:43] Dan Runcie: Yeah. It's funny, right? Because I feel like, you know, back then it was like, oh, look at all the great things that Facebook could do with 2008. And just, I think given some of the political leanings at the time, but then 2016 in many ways was a very opposite case with it. So I do feel like we're a bit more jaded and cynical of the powers of social media than we were then. But there is always a candidate that rises up with these things, that does these things, right? Like, I don't know, thinking back to the days of candidates that are just entering a different thing or new platform, whether it's Bill Clinton going on the Arsenio Hall Show playing his saxophone or something like that. Like, who's going to be that on TikTok? I don't know. I don't follow any politicians on TikTok. I'm sure they have accounts, but I'm sure they'll probably be doing that. And who knows? They'll probably have a debate on Hot Ones for all I know. [00:43:35] Denisha Kuhlor: It's definitely going to be interesting. [00:43:37] Dan Runcie: Yeah, for sure. All right. Well, this was great. We covered a bunch in this, so we'll definitely have to revisit this topic at some point. And we'll see how TikTok succeeds over this for the next few months. I think we both have our internal scorecards ready, but we'll definitely have to touch base on this again at some point. [00:43:54] Denisha Kuhlor: Agree. Thanks so much for having me.[00:43:56] Dan Runcie: For sure. Thank you.[00:43:58] Dan Runcie: If you enjoyed this podcast, go ahead and share it with a friend. Copy the link, text it to a friend, post it in your group chat, post it in your Slack groups, wherever you and your people talk, spread the word. That's how Trapital continues to grow and continues to reach the right people. And while you're at it, if you use Apple podcast, go ahead, rate the podcast. Give it a high rating and leave a review. Tell people why you liked the podcast. That helps more people discover the show. Thank you in advance. Talk to you next week.Advertising Inquiries: https://redcircle.com/brands

In deze aflevering verteld de Lycos radio over zijn 50 jaar ervaring als piraat. Ook hebben we het nog even over zijn bordeel waar hij de eigenaar van is.

Before Facebook, there was MySpace. People logged into a web page every day to write to friends, show off photos, and play music. Some of the things we still do on social networks. The world had been shifting to personal use of computers since the early days when time sharing systems were used in universities. Then came the Bulletin Board Systems of the 80s. But those were somewhat difficult to use and prone to be taken over by people like the ones who went on to found DefCon and hacking collectives.  Then in the 1990s computers and networks started to get easier to use. We got tools like AOL Instant Messenger and a Microsoft knockoff called Messenger. It's different ‘cause it doesn't say Instant. The rise of the World Wide Web meant that people could build their own websites in online communities. We got these online communities like Geocities in 1994, where users could build their own little web page. Some were notes from classes at universities; others how to be better at dressing goth. They tried to sort people by communities they called cities, and then each member got an address number in their community. They grew fast and even went public before being acquired by Yahoo! in 1999. Tripod showed up the year after Geocities came out and got acquired by Yahoo! competitor Lycos in 1998, signaling that portal services in a pre-modern search engine world would be getting into more content to show ads to eyeballs. Angelfire was another that started in 1996 and ended up in the Lycos portfolio as well. More people had more pages and that meant more eyeballs to show ads to. No knowledge of HTML was really required but it did help to know some. The GeoCities idea about communities was a good one. Turns out people liked hanging out with others like themselves online. People liked reading thoughts and ideas and seeing photos if they ever bothered to finish downloading. But forget to bookmark a page and it could be lost in the cyberbits or whatever happened to pages when we weren't looking at them.  The concept of six agrees of Kevin Bacon had been rolling around a bit, so Andrew Weinreich got the idea to do something similar to Angelfire and the next year created SixDegrees.com. It was easy to evolve the concept to bookmark pages by making connections on the site. Except to get people into the site and signing up the model appeared to be the flip side: enter real world friends and family and they were invited to join up. Accepted contacts could then post on each others bulletin boards or send messages to one another. We could also see who our connections were connected to, thus allowing us to say “oh I met that person at a party.” Within a few years the web of contacts model was so successful that it had a few million users and was sold for over $100 million. By 2000 it was shut down but had proven there was a model there that could work. Xanga came along the next year as a weblog and social networking site but never made it  to the level of success. Classmates.com is still out there as well, having been founded in 1995 to build a web of contacts for finding those friends from high school we lost contact with. Then came Friendster and MySpace in 2003. Friendster came out of the gate faster but faded away quicker. These took the concepts of SixDegrees.com where users invited friends and family but went a little further, allowing people to post on one another boards.  MySpace went a little further. They used some of the same concepts Geocities used and allowed people to customize their own web pages. When some people learned HTML to edit their pages, they got the bug to create. And so a new generation of web developers was created as people learned to layout pages and do basic web programming in order to embed files, flash content, change backgrounds, and insert little DHTML or even JavaScript snippets. MySpace was co-founded by Chris DeWolfe, Uber Whitcomb, Josh Berman, and Tom Anderson while working at an incubator or software holding company called eUniverse, which was later renamed to Intermix Media. Brad Greenspan founded that after going to UCLA and then jumping headfirst into the startup universe. He created Entertainment Universe, then raised $2M in capital from Lehman Brothers, another $5M from others and bought a young site called CD Universe, which was selling Compact Disks online. He reverse merged that into an empty public shell company, like a modern SPAC works, and was suddenly the CEO of a public company, expanding into online DVD sales. Remember, these were the days leading up to the dot com bubble. There was a lot of money floating around. They expanded into dating sites and other membership programs. We'd think of monthly member fees as Monthly Recurring Revenue now, but at the time there was so much free stuff on the internet that those most sites just gave it away and built revenue streams on advertising revenues. CDs and DVDs have data on them. Data can be shared. Napster proved how lucrative that could be by then. Maybe that was something eUniverse should get into. DeWolfe created a tool called Sitegeist, which was a site with a little dating, a little instant messaging, and a little hyper localized search. It was just a school project but got him thinking. Then, like millions of us were about to do, he met Tom. Tom was a kid from the valley who'd been tinkering with computers for years, as “Lord Flathead” who'd been busted hacking as a kid before going off to the University of California at Berkeley before coming home to LA to do software QA for an online storage company. The company he worked for got acquired as a depressed asset by eUniverse in 2002, along with Josh Berman. They got matched up with DeWolfe, and saw this crazy Friendster coming out of nowhere and decided to build something like it. They had a domain they weren't using called MySpace.com, which they were going to use for another online storage project. So they grabbed Aber Whitcomb, fired up a ColdFusion IDE and given the other properties eUniverse was sitting on had the expertise to get everything up and running fairly quickly. So they launched MySpace internally first and then had little contests to see who could get the most people to sign up. eUniverse had tens of millions of users on the other properties so they emailed them too. Within two years they had 20 million users and were the centerpiece of the eUniverse portfolio. Wanting in on what the young kids were doing these days, Rupert Murdoch and News Corporation, or NewsCorp for short, picked up the company for $580 Million in cash. It's like an episode of Succession, right? After the acquisition of Myspace by news corporation, Myspace continued its exponential growth. Later in the year, the site started signing up 200,000 new users every day. About a year later, it was registering approx. 320,000 users each day. They localized into different languages and became the biggest website in the US. So they turned on the advertising machine, paying back their purchase price by doing $800 million in revenue back to NewsCorp.  MySpace had become the first big social media platform that was always free that allowed users to freely express their minds and thoughts with millions of other users, provided they were 13 years or older. They restricted access to profiles of people younger than 16 years in such a way that they couldn't be viewed by people over 18 years old. That was to keep sexual predators from accessing the profile of a minor. Kids turned out to be a challenge. In 2006, during extensive research the company began detecting and deleting profiles of registered sex offenders which had started showing up on the platform.  Myspace partnered with Sentinel Tech Holdings Corporation to build a searchable, national database containing names, physical descriptions, and other identity details known as the Sentinel Safe which allowed them to keep track of over half a million registered sex offenders from  U.S. government records. This way they developed the first national database of convicted sex offenders to protect kids on the platform, which they then provided to state attorney generals when the sex offenders tried to use MySpace.  Facebook was created in 2004 and Twitter was created in 2006. They picked up market share, but MySpace continued to do well in 2007 then not as well in 2008. By 2009, Facebook surpassed Myspace in the number of unique U.S. visitors. Myspace began a rapid decline and lost members fast. Network effects can disappear as quickly as they are created. They kept the site simple and basic; people would log in, make new friends, and share music, photos, and chat with people. Facebook and Twitter constantly introduced new features for users to explore; this kept the existing users on the site and attracted more users. Then social media companies like twitter began to target users on Myspace.  New and more complicated issues kept coming up. Pages were vandalized, there were phishing attacks, malware got posted to the site, and there were outages as the ColdFusion code had been easy to implement but proved harder to hyperscale. In fact, few had needed to scale a site like MySpace had in that era. Not only were users abandoning the platform, but employees at Myspace started to leave. The changes to MySpace's executive ranks went down quicky in June 2009 by a layoff of 37.5% of its workforce reducing, the employees went down from 1,600 to 1,000. Myspace attempted to rebrand itself as primarily a music site to try and gain the audience they lost. They changed the layout to make it look more attractive but continued a quick decline just as Facebook and Twitter were in the midst of a meteoric rise. In 2011 News Corporation sold Myspace to Specific Media and Justin Timberlake for around $35 million. Timberlake wanted to make a platform where fans could go and communicate with their favorite entertainers, listen to new music, watch videos, share music, and connect with others who liked the same things. Like Geocities but for music lovers. They never really managed to turn things around. In 2016, Myspace and its parent company were acquired by Time Inc. and later Time inc. was in turn purchased by the Meredith Corporation. A few months later the news cycle on and about the platform became less positive. A hacker retrieved 427 million Myspace passwords and tried to sell them for $2,800. In 2019, Myspace accidentally deleted over 50 million digital files including photos, songs, and videos during a server migration. Everything up to 2015 was erased. In some ways that's not the worst thing, considering some of the history left on older profiles. MySpace continues to push music today, with shows that include original content, like interviews with artists. It's more of a way for artists to project their craft than a social network. It's featured content, either sponsored by a label or artist, or from artists so popular or with such an intriguing story their label doesn't need to promote them. There are elements of a social network left, but nothing like the other social networks of the day. And there's some beauty in that simplicity. MySpace was always more than just a social networking website; it was the social network that kickstarted the web 2.0 experience we know today. Tom was everyone who joined the networks first friend. So he became the first major social media star. MySpace became the most visited social networking site in the world, often surpassing Google in number of visitors. Then the network effect moved elsewhere, and those who inherited the users analyzed what caused them to move away from MySpace and either through copying features, out innovating, or acquisition, have managed to remain dominant for over a decade. But there's always something else right around the corner. One of the major reasons people abandoned MySpace was to be with those who thought just like them. When Facebook was only available to college kids it had a young appeal. It slowly leaked into the mainstream and my grandmother started typing the word like when I posted pictures of my kid. Because we grew up. They didn't attempt to monetize too early. They remained stable. They didn't spend more than they needed to keep the site going, so never lost control to investors. Meanwhile, MySpace grew to well over a thousand people to support a web property that would take a dozen to support today. Facebook may move fast and break things. But they do so because they saw what happens when we don't.

While restaurants were hit hard by COVID-19, new operating measures shaped by the pandemic should boost the industry for years to come. Bo Peabody (Greycroft, Seated, Mezze Inc.) joins The Food Institute Podcast to discuss the prospects for the restaurant industry's revival, New York City's restaurant scene, and the importance of outdoor dining. More about Bo Peabody: Bo joined Greycroft in 2012 and is based in New York City. Bo's active investments include Albert, Allset, BetterCloud, Chowbus, and Foodsby. His notable exits include Custora (acquired by Amperity) and Elite Daily (acquired by Daily Mail. Bo was co-founder and Managing General Partner of Village Ventures, an early-stage venture firm, as well as the parent company of LeverPoint, a financial services platform for venture, private equity, and real estate funds that was sold to Hamilton Lane in 2016. In 1992, Bo founded Tripod, Inc., one of the original social networks. Tripod was sold to Lycos in 1998. Bo was also the Founding Chairman of Everyday Health (acquired by Ziff Davis). He is currently the Executive Chairman of Seated, a Greycroft portfolio company, and the co-owner of Mezze, Inc., a hospitality group consisting of an award-winning restaurant and events business. While at Village Ventures, Bo co-invested with Greycroft in Pump Audio (acquired by Getty), DigiSynd (acquired by Disney), and Babble (acquired by Disney). Bo's prior investments also include Quirky and Purch. Bo wrote a book for entrepreneurs called Lucky or Smart?, which was published by Random House in 2005. Bo holds a BA in Political Science from Williams College. More About Bo Peabody: https://www.mezzerestaurant.com/team-member/bo-peabody/ More on the Restaurant Revival: https://foodinstitute.com/podcast/in-the-trenches-with-independent-restaurants/

Roustem Karimov, co-founder of Agilebits maker of 1Password, joins Tim to discuss 1Password's development, history, past, present and future. We also discuss how the Soviets won the '72 Summit Series? Recorded November 23, 2021 in Toronto Special Guest: Roustem Karimov.

Nefs-i Stanbul'un, kadim sur içinin tarihî boyunca tek akarsuyu olarak kayıtlara geçen ve doğumu Neolitik çağa kadar uzanan Lycos veya Yenibahçe (Bayrampaşa adıyla da bilinir) deresi 20. yüzyılın ortalarına gelindiğinde tamamen yok oldu. İlk adını Yunan mitolojisinden aşina Poseidon'un oğlu Likus'tan almıştı, Yunancada “kurt” anlamına gelen bu ad Osmanlı döneminde değiştirildi ve şehrin batı duvarlarının içiyle kaleboyunun hemen dışındaki gayrinizâmi yapıları istimlak ettikten sonra surları tamir ettirip boyatan Lâdikli Bayram Paşa'nın ismiyle anılmaya başladı. Ancak tarihî haritalara önceleri Lykos, ardından da Bayrampaşa olarak işlenen dere, halk arasında genellikle Yenibahçe duyu veya deresi şeklinde söylenegeldi, hatta şehrin eskilerince zaman zaman Kurtderesi ismiyle kabul gördü. --- Send in a voice message: https://anchor.fm/yeditepe-fatih/message

Considering one of the most valuable companies in the world -- Google --- makes a majority of its money from web search, it's hard to imagine a world in which startups struggled to make money from search engines. But that's actually how the world was in the early days of the Web. Back in the mid-1990s, most search engines were being run as experiments out of either universities (e.g. Lycos at Carnegie Mellon) or companies (e.g. AltaVista at Digital Equipment Corporation). As a result, search engines didn't need to be profitable, and that was a good thing because they were expensive to operate and nobody could figure out a viable business model.The biggest exception to this was Steve Kirsch's Infoseek. Infoseek wasn't an experiment. Instead, Infoseek was the search engine that was launched as a business from Day 1. And, like any business, someone needed to pay.In the minds of Steve and his co-founders, the most obvious people to charge were the people they were directly giving value to: the ones using Infoseek to perform searches. As a result, in the earliest days of Infoseek, the company charged users for each search they performed.Can you imagine that? How different would the world be if every search we performed online cost us money? We'll explore that, and more, on this episode of Web Masters in a conversation with Infoseek founder and well-known serial entrepreneur Steve Kirsch.For a complete transcript of the episode, click here.

Neil's poll today is the first in his series about "One Hit Wonders". Phil Latzman was fired by Pete Bolger because he criticized other shows on WIOD/WINZ. John Gotti died, "Dirty Bomber" talk, and Lycos is starting a new streaming music service. Neil plays Boca's Restitution Song.

hello? Hello, this is your host Caroline Schafer. Please help me welcome Robert Radnoti. Robert is a certified master hypnotherapists at Hypnorad by Robert Radnoti. Studied life strategies at Anthony Robbins, master university, and a trainer and consultant for Dr. Joe Dispenza, Neuro Change Solutions, which I am a huge fan of Dr. Joe and his amazing meditation work to change minds and your reality.  And talk about self-healing, Robert also is a senior leader with Tony Robbins,  and he has worked with Marisa Peer. Boy, Tony Robbins, Dr. Joe, Marissa. I still want to pick your brain Robert like for days on end and you are a life coach as well, which makes perfect sense with all of that background under your belt. And now you're the CEO of Radnoti Research Institute.  Let's start with hypnotherapy, always curious to know about how our brains work. Welcome Robert to The Vitality Feed. Well, thank you so much. I'm honored to be here. Well, let's start from the beginning. Tell us how you went from the engineer to a track and field coach at a division one school to a hypnotherapist. That definitely sounds like an entrepreneurial path, if I've ever heard. Well, I think I was thinking about this on my run on the beach today. I'm thinking about what I could provide to your audience. And I think one of the key things is, is managing risk and, you know, some people are risk adverse. Some people are risk tolerant, and depending on really your family and your culture and where you grew up. Pretty much determines or patterns, um, kind of how you feel about those kinds of things. And in my family, my family came from Hungary and they escaped from the Russians and came here and, and then they ended up in Las Vegas. School at UNLB the rebels, they were rebels, they became rebels. And I think I'm kind of rebellion. And I think that that's where it comes from specifically to hypnotherapy. What happened was I was at Pepperdine university, which I thought was my dream job. I, I was always into running, always into organizing. Since I was a little kid. I was a guy that ran around the neighborhood and organized the baseball and football and basketball, depending on the season. And I loved running and wanted to coach people. So I quit my engineering job at Exxon to become first, a high school coach for $2,000 a year. When my then wife wasn't working and we had a big house and two kids, and I just did it.  I was day-trading in the.com run-up and thought that would last forever, but it didn't. But anyway, I did pretty well at thousand Oaks high school, we won a state championship and, we raised a bunch of money. And when we left, we had more national record holders than any school in the nation. And I thought this is going to be easy. I moved on to Pepperdine University. Unfortunately it was a very minimally funded program. And I thought I could change that and all the different ways that I tried didn't work. And finally, I decided I want to beat UCLA. We were a division one program, UCLA and Oregon, and some of the big time schools. And on the 1 0 1 freeway to my home, there's been a sign that I've seen for probably 30, 40 years called HMI hypnotherapy. I had no clue what it really was. And a lot of people that drive through the valley see that sign. And I said, gosh, I wonder if I could hit my ties, my athletes to run faster. And so I went to one of those introductory sessions at HMS. Hypnosis meditation instituted Tarzana, California turns out it's like the world's foremost hypnotherapy school, Dr. Joe Dispenza and graduated from there as did Marisa peer as did many, pretty famous hypnotherapists. It's the, I think the only accredited or at least the first accredited college of hypnotherapy in the. Wow. And so it's not like a workshop. I was traveling quite a bit. So it took me 18 months to do it. What was interesting was that, once I got to the point where I could hypnotize my athletes. We went to a track meet up at San Luis Obispo and the kids knew what I was doing. And I got six brave kids that said they're willing to try to be hypnotized, um, to run faster than it. So we, we did this, we set this up, the whole team was watching and it was so interesting because back then I was using, what's called the arm raising technique. And that's how we put people on hypnosis and it, part of it's building confidence. And what you do is you have the person put their arm. I know you can't see here, but you put your arm on a table. And then I start just talking to them and saying that your arm is filled with helium. And before, you know, you're not even going to be able to stop this, but your arm is going to start to raise and it raises, and it, it takes like five to 15 minutes and the arm will raise until they hit their face. And this is you, do you snap your fingers and you'll say deep sleep and they're out. And literally I've done this a hundred times. I think only once did it not work. It just it's mind blowing to me that it works every time. And so I just hypnotize each of these athletes to run faster, to be more relaxed, to be more confident, et cetera, in their race. And then the next day, all six of them set huge personal records. PRS. We call them in the running world and then on the Monday following my athletic director called me into the office and I thought, oh, this is going to be great. He's finally going to say something good about something that I've done. And he said, I heard what you did on Friday night. And then how the kids ran on Saturday. I'm saying, yeah, it was so cool. And he goes, you know, you can't do that. And I said, what? I mean, I was like, and he said, we're a Christian University. And you were playing God. And I go as soon as he said it, I kind of understood it, but I, I didn't think of it up until that point. I was really buck. The good part was because initially I went to hypnotherapy school specific for My athletes and, or other athletes eventually, you learn how to deal with 146 different issues that people have. And I found that I was able to help people worldwide because essentially my,  internships started the day everything's shut down for the Corona virus pandemic. And so I had to learn this new thing called zoom and hypnotize people over zoom. So I put in a post on my Facebook saying I'm looking for seven brave people, let me practice hypnotherapy with them over zoom. And within a week I had 56 people and I kept saying, yes, I only want to seven, but I said, yes. And literally I had, four to eight clients every day, seven days a week for several months. And it was interesting because by the time I graduated, one of the things they told me is they said you're, you're, you're graduated is that I actually had more clinical hours than anyone in the 54 year history of HMI. Because typically, you did it in the office. We have an office and you get one or two clients a day, three or four or five days. I was doing it seven days a week with up to eight clients. So it was really great and I practiced in practice and it may be a better hypnotherapists in fact, sort of one of my claims that I really like is that I was working with this cancer patient in Australia and on her third or fourth session. Her dog was running around her chair, where she needed to be, in a peaceful, calm place. And I said, put that dog up on your chest. I'm going to hypnotize your dog to stop barking. She said, you can do that. And I said, sure, not really knowing, but while she's running around getting the dog, I Googled, how do you hypnotize a dog? And it turns the world's foremost, cat and dog hitting a therapist. Is one of the instructors at HMI. And so I read a script, Princeton, her dog was sitting on her chest . I hypnotized her and the dog. And the next day she did a testimonial on her Facebook saying how excited she is that Princeton isn't barking at all thanks to Robert Radnoti and the hypnosis he did yesterday. Amazing stories. gosh,  I think one of the coolest parts about that is that you taught those individuals on your team, the power of opening your mind. And I think that is the best gift that you gave them. Was that. They came, they're willing to try something new and it proved to work for them. And then they're going to take that away and use that concept in probably a million things for the rest of their life. So as you probably know, in sport, you know, we use a lot of visualization techniques in training. It was consistent with everything. I had been teaching all along and have been since I, I started coaching. So it was just a little bit of a stretch and actually a big stretch because some people are afraid of hypnotherapy. They think that, you know, I'm going to make them run around like a chicken with its head cut off or quack like a doctor or something like that. And that's not what hypnotherapy is. That's stage hypnosis. Okay. And that's very different and hypnotherapy, we have a code of ethics and we are bound to help the client get what they want. So it's not even what I want. I'm just a facilitator. So, you know, in the first part of a session with someone, I just interview them and ask them, what do they really, really want? And then all hypnosis is, is putting people into a state. Where they're the most open to suggestions and the suggestions actually come from the client. So when I'm interviewing somebody, I'm writing down on my paper, here's what they want. And exact words to suggest into the subconscious. And it's become such a powerful thing because by the time we're in our mid thirties, 95% of all our thoughts, behaviors, habits, patterns, attitudes, feelings, and emotions are programmed into our body. They're in subconscious. And so that's why change is so difficult. And many of these, the gurus that you talked about, they have various processes to get into the subconscious. Just allow people to go in that hypnotic state, dropping them from the beta brainwave frequency that they're in during the normal course of the day, dropping them to alpha where their internal environment becomes more important. And then into theta where they're in this light sleep, where the door between the conscious and unconscious mind is open. And that's where we can make some suggestions to serve people. That is so good. I do know I do meditate in the morning first thing as soon as I open my eyes, I go get my phone and I plug in and I meditate right away because I in that in the alpha stage. And that is much better timing to do then than getting up for an hour and then trying to meditate.   I was going to ask you if you could explain what hypnotherapy is. So you're in the theta state. You're in the theta state. And when you're first born, all your mind knows is fight or flight but as you're growing up between birth and about eight years old, literally every experience you have gets stored in your subconscious. So you have thousands of positive experiences, thousands of negative experiences, but they're all stored there. And many of them, if not most of them, we don't even remember somewhere around eight years old you develop, what's called the critical mind or the analytical mind. And that's a piece of the mind that now starts to filter and decide. From the experiences or the learnings, is that really true? Do I want to store it in my subconscious? And the best example I have of that is, is Santa Claus.  Did you believe in Santa Claus at one point. We all did. Right? And then somewhere around eight years old, a parent, a neighborhood kid, someone said, now, hold it. Do you think this fat guy with a white beard really makes presents for every kid in the world with some elves. And your analytical mind that started to develop. Huh? I no longer believe that. Right. That happens around that eight years old or so. And so between eight and about 12 years old, 13 or so,  you develop your conscious mind, your analytical mind, your subconscious mind, and a lot of the things that we have program or kind of set. And so hypnosis allows us to drop below and through that critical mind and the subconscious, and then we can either strengthen a positive experience or we can weaken lesson or even eliminate a negative experience, or we can create a whole new experience because the mind doesn't know whether it's real or not. And a real good example is as I mentioned, my parents were from Hungary in growing up my sister and I, we always wanted to have a dog and my dad never wanted to have a dog. We couldn't understand everyone in the neighborhood. I had a dog, but he just said, I like dogs. I don't want it. And it was many years later, we were at a family reunion in Budapest and there's dogs running all over the place and I'm just kind of remarked, Hey, what's the deal with all the dogs. We weren't allowed to have dogs. And she goes, well, I know why. And everyone turned to her to say, well, why? And she said, when your dad was five years old, he was bitten by a dog and he didn't remember it. But it made sense. It was programmed in his subconscious because he couldn't explain why he didn't like dogs. He was a very loving, caring person that you would think would really like dogs, but he was afraid of. And so, you know, it, we all have these things and I'm guessing that you, I all your audience, we probably done somethings in our life, maybe every day, where we go. I wonder why I did that. And it's because of things in our subconscious that we just don't even know about. And that's why hypnotherapy can be so powerful because we can go in and we can discover some of those things, or we can create new things to serve you. And that's what the, the profession, the business, the mission is all about is serving people, helping them become more vital in their lives, live rad and love contagiously. That's kind of like my thing. It is just so fulfilling to be able to do this. That's why I'm excited to, to come on here  and share this message. And I'm so glad you did. Cause I find this fascinating. I really do. And I know about you are your experiences. I always tell people, make sure you're asking yourself. Why, why do you do things? Because it is important to think about, is it really what I believe or is it really what I've been told to believe? That is so true. Um, this is a crazy idea,  I know we had talked about this and I think it's really cool about maybe doing a general session for our audience and hypnotherapy. Can we do that? We can do that. I had one other thought as you were speaking, if I could just share this. This is kind of interesting to me. And this comes from Dr. Joe Dispenza. one of the things that we teach in this program, so now I'm teaching his, his program it's called,  Change Your Mind, Create New Results. And it's based on his book, Breaking The Habit Of Being Yourself. We have a two day class that we teach. Now there's about a hundred or so of us worldwide that are teaching this program. But one of the hallmarks from this is, is that your personality, creates your personal reality or your life and your personality consists of how you think, how you act and how you feel. And that most people want to change their personal reality or their life as the same personality. And it simply doesn't work in order to make a change. If you want a different life, you have to change. You have to become someone different. And so what you just said, I'm asking the question, why that's an important thing, because it's becoming metacognitive thinking about the thoughts that you have, because what happens is we're in a program if 95% of every thought every action, every feeling is programmed into it. We're doing things unconsciously. And so we have a familiar path and we're not making any changes because we think 60 to 70,000 thoughts per day. And 90% of them are the exact same thoughts we had the day before. And so if we're having the same thoughts, those thoughts are creating the same choice. And those same choices then lead to the same behaviors. Those same behaviors create the same experiences and the same experiences produce the same feelings and emotions, and they then influence the same things thing. And we keep doing the same thing over and over again. And our life doesn't change. Because we haven't changed. And our biology, our neurochemistry, our neurocircuitry, our hormones and even our gene expression stay the same because we are the same. For people to understand is they've got to change if they want to change. Right. And it's very difficult for most people. It's that uncertainty muscle that Tony Robins I know talks about.  I loved his analogy with marriages and how people get divorced and they get remarried and that doesn't work out and it's because they haven't changed. It's not the marriage. It's that you're just taking the same person that didn't function well in a marriage prior and sticking them into another marriage that's not going to work well either.   What I got out of Tony Robbins around relationships and a lot of different areas. Not only do you not change, but we literally don't know the strategies on how to have a successful relationship or how to have a successful business or how to a lot of different things.  We weren't programmed or we didn't learn how to have a relationship. Right. You know, we have parents and they're doing the best they can, you know, in our generations, they kind of stuck together a lot of times for the kids, but were they really loving? Do we have many examples of these great loving relationships? We don't. I've been married 40 years. What are you happy? There's a big difference between being married for 40 years of being happily married. That's one of the things I think that I take from Tony is he's got brilliant strategies every aspect of life, whether it's relationships, emotions, time management, your purpose, finances, your contribution, spiritual life, there are strategy. So let's get back to our hypnotherapy session for everybody out there, listening. Okay. So here's what, there's something really, really super important in. Everyone's got to agree to, this is you cannot participate in this. If you are driving or you are doing something that if we set you into or put you in a state of hypnosis, that you could be a danger to yourself or to somebody. You have to be in a place where you're by yourself undisturbed. So you can't have kids running around, you can't have dogs running around, you can't have spouses running around nothing. You have to do this when you're in a quiet place. Ideally you're in a chair that kind of reclines back a little bit where your head is supported and it's quiet. So if someone's listening in any of those kinds of situations, they should just stop this. If they'd like to do this, they can then start it back when they're in that situation, is that agreement for everyone? So everyone, that's a disclaimer, so please, please be in a safe location before you try to do this hypnotherapy. We want to keep everybody safe and we want it to work well for you, so do it in a safe setting. That there'll be no injuries. Okay. And are you going to do it, Caroline? Absolutely. Okay. So get yourself in a place where you can sit back and you're undisturbed. All right. So what I'd like everyone to do is go ahead and close your eyes. And If you're wearing glasses, go ahead and take your glasses off. just start with three deep breaths, deep cleansing breaths.   Three deep breaths, cleansing breaths, breathing out any pressure or tension that might be in your body. And breathing in the feelings of peace and serenity and tranquility, breathing in thankfulness and gratefulness, breathing in through the heart, joy and happiness and freedom. Letting any tension in your body then kind of do a body scan. And if there's any pressure, tension, anywhere in your body, just allow that to sort of gravity feed and go out through your toes and breathe in the feeling of love and bliss and ecstasy. And just allow yourself to now call on your beautiful, creative, imaginative, amazing mind, and say, I'm open to this experience. I want to create some amazing images and visualizations as we go forward. And this is with my permission and for the purposes of hypnosis education only that we do. And so what I want you to do is imagine a white beam of light coming down from the heavens above and entering the crown of your head and flowing through your whole body, calming, relaxing, and allowing any tension in your body to just dissipate and flow out of your. And as this beam of light comes and enters the crown of your head, I want you to now just command your face to relax a little bit more, your forehead, your cheekbones, and your jaw. Just relax your whole face and moving downwards. Those little tiny neck muscle. Well then to relax this white beam of light, as it comes to the base of your neck, it splits into three, two pieces going to your arms and one into your body and the light, the goes, your arms, feel your shoulder, relax a little bit more relaxing, your biceps and triceps. And it flows through your forearms and into your hands and out through your fingertips. And you wiggle your fingertips a little bit, just visualize that light beam by continually flowing in through your head and out through your arms and through your fingertips. And now come back to the base of your neck and feel that larger beam of light go into your body, cavity and swirl around and calm down and relax your heart. Slowing down your heart rate into your lungs and slowing your breathing. Swirling around your spine and all those beautiful vital organs, your stomach and intestines and kidneys and everything in there. Just relaxing as you go further and further into a calm, peaceful place. The beam of light now goes down past your butt muscles, your gluteus Maximus, minimus, relaxing those muscles and into your legs. As you relax your hamstrings and thigh. Lycos, pastor knees relaxing. Now your calves and your shins and into your feet and out through your toes, maybe wiggling your toes and all the pressure and tension in your body, in your life in your day. At least for this session, just fade away. As you go into a very peaceful place. Now, what I want you to do from here is I want you to visualize or imagine yourself on a beach, actually on a wooden, um, landing where there's 20 steps, 20 wooden steps down to the beach, down to the same. And you're on this platform is very safe. There's handrails there, you feel safe, but it's a beautiful, beautiful day and beautiful as whatever your creative imaginative mind wants to create. And you can create the beach scene down in front of you. And it could be that a beach scene of California or of the east coast, maybe with those darker sands or toward the south, toward the Caribbean where they've got the white Sandy beach. Or maybe in Hawaii, the lava fields that dark, dark sands, or maybe even in the baldies where they've got the pink sands, whatever you want your imagination to create, go ahead and allow it to be created and allow there to be vegetation and Palm trees and eye biscuits and whatever pops into your imagination. Just allow it to be as you stand on this wooden platform above the sand. Feeling very safe, feeling, very calm. And as you look down to the beach, to the sand at the base of the stairs, you see a person down there, you can't quite make out who it is, but they look familiar to you. And you're drawn to them in a moment. We're going to walk down the steps to meet that person. But for right now, I want you to bring yourself back up to this platform and I want you to. Place yourself in your imagination, in the body of you. So you can't see your soul wholesale because you're inside yourself. So if you look down, you might see your thighs and maybe your feet, but you can't see your face because you're inside your body. And I want you to place your left hand on the left railing. And I want you to put your left foot. Down this step, number 20, we're going to walk down together, your right foot to step number 19, your left 18, your right to 17. You're left to 16. And so on 15, 14, 13, 12, 11. Ten going further into your subconscious 9 8 7 6 5 4 3 2 1 0 and Deep sleep. And just allow yourself to go to the optimum place. In your subconscious, where you're the most open to suggestions, suggestions to serve you, to benefit you. And this is for the purposes of hypnosis only. And with your permission each and every time I say deep sleep and snap, my fingers, you'll go further into your subconscious where we can make some suggestions this for acute. And so now, I want you to feel the sand below your feet, your shoeless feel the sand between your toes. You're down on the beach down, maybe about 20 feet or so away from the water, but the person that you sort of recognize from the top comes now in front of. And without speaking word, either one of you, they come into view and it's you of your future and you have, your future is smiling and you look at him or her left eye to left eye because the left eye connects to the right side of the brain, your emotional side of the brain. And you want a good connection. And you can feel the love that you have for each other, because this is you have your future looking at you. It's an emotional experience. And you want a good connection And you can feel the love that you have for each other, because this is you have your future looking at you And the, you have your future finally starts to speak and says to you, I have been waiting for this day ups and the downs, the challenges and the joy. And I'm here to tell you the next phase of your life. is going to become truly amazing, truly remarkable as you grow into the man or woman that you were designed and destined to be my God or the universe or the source or higher power, whatever you believe in spiritually, the next phase of your life is going to be truly amazing. And I'm here to give you a message and this is the most important message that you can receive today. The message to you is that you are worthy for what's coming the next phase of your life, that you are more than enough that you deserve the successes coming your way. In every aspect of your life, it's among the most important things to know deep in your subconscious is that you are worthy. You are more than enough. You are loving, lovable, and loved. Sure. You like every other human as flaws has made mistakes because you are human. And I want you to remember this new word possibly for you. And it's flawsome, you are awesome with all the flaws that you have because too, oftentimes we make a mistake or we have a flaw and we beat ourselves up. We're no longer going to do that. Every time that happens. We're just going to simply say stop. And reflect back on this moment where you understand that every human being is flawsome. Every human being makes mistakes. Every human being is worthy and more than enough, and these deserving and loving, lovable, and loved. Once we remember that. Once we integrate this into every cell within your body, the magic, the mystical, the unexplained begins to happen in your life. And as you have the future talking to you of the present, I'm here to tell you I'm here to suggest into your subconscious how important this truly is. And I want you to reflect on this throughout the day and days. And I want you to repeat any time you question yourself, anytime you need to stop. I want you to tell yourself the short ancient, Hawaiian tribe, whole Pono Pono, short prayer. Just saying it to yourself and repeat this with me now. I love you. Thank you to your subconscious. I love you. Thank you to your inner child. I love you. Thank you. I love you. Thank you. I love. Thank you with that. You have your future goes quiet. You know, eventually you go to hug each other and as you pull the, you have your future into you, they meld into your body. You pull them into you because after all that you have your future is you. The worthy, the loving, the deserving, the flawsome you the future is you, right? You pull that all into you. It feels good. It feels loving. It feels right. It feels blissful. It feels freedom. It feels joy and happiness, peace and joy and tranquility. You're grateful. And with that, we're going to bring you out of the state of hypnosis by counting you out from zero to five and at five you'll come eyes wide open, but at zero, I want you to look out at this beach scene that you've created. Right now, We're going to bring you out of hypnosis again by counting you out. And it one, I want you to know that we've made some suggestions into your subconscious to serve you, to benefit you that are very, very powerful and it to have faith in yourself, trust in yourself. Believe in yourself. You've got this that you have programmed into every cell in your body, the feelings and emotions. You've just experienced from the, you have your future and it three, fill yourself up with hope and excitement anticipation for this next phase of your life. Now at four become aware that you're in your room on a chair and a couch on a bed and start to come back, come back and at five eyes wide, open 1, 2, 3, 4, 5 eyes wide open and come back. And if everyone fell asleep, take yours out. How awesome. That's just the first part of it. Usually I take people down to the beach and there's an experience there. And then we come back, we sit down, there's another experience there, but I'm watching the time so I wanted to kind of close things up it was awesome. Thank you so much for doing that. That was really neat. I have one little last question. It's my signature question, if you could eliminate one thing in this world, what would it be and why Robert eliminate one thing in the world? Oh gosh. There's so many things right now that, uh, eliminate aren't there. Um, I would eliminate the negative fixed mindset that so many people have so that more people could be open to people like myself, to people like you, you know, we are creating an army of people that really want to change the world. Yes that want to feel the world with love and joy and happiness and create the kind of environment and lifestyle and culture that we're proud of. That we're honored to be part of that we can grow from and live in a state of bliss and joy and happiness and all those beautiful feelings that, uh, that we want that. I love that. And I probably would answer that question very similar, because I think when you go to these kinds of events that you partake in all the time, a lot of people go there with a fixed mindset and then they leave pretty much the same way. And I'm like, no, that's what this is all about. You come here to open yourself up to new ideas and leave a different person so that you can grow. Where can our listeners connect with. I've got a website, Robertradnoti.com. Um, another website, radnotihypnosis. I'm on Facebook, Instagram, Twitter, all those kinds of things.  thank you so much, Robert, for being with us today, this was a really cool experience. Something very different I've never done before. And I really appreciate your time today and investing with our audience and sharing your gifts. So thank you very much. 

Rick Boyce is the Multifamily Sales Lead at Villa Homes, California's #1 builder of Accessory Dwelling Units (ADUs). Rick and his team help multifamily property owners add ADUs to their parcels to increase revenue, NOI, cash flow, and property value. Before Villa Homes, Rick held executive sales positions at companies including Quantcast, Monster Worldwide, IGN Entertainment, and Lycos. Rick has also been a guest lecturer at Washington State University, his alma mater, where he taught a course that provided foundational tools and training to help students land jobs after graduation. In this episode… What is an Accessory Dwelling Unit (ADU), and why are they becoming so popular? As someone who's leading ADU sales, Rick Boyce is here to share all of the details on these secondary, on-lot homes. According to Rick, the state of California wanted to engineer a breakthrough solution to the current housing crisis. In 2020, laws went into effect stating that any property owner in California can add an ADU to their backyard under specific guidelines and regulations. Now, people across the state are building these units to shape multi-generational homes and generate affordable housing options.  In this episode of Watching Paint Dry, Greg Owens and Katrina Stephenson talk with Rick Boyce, Multifamily Sales Lead at Villa Homes, about the process of building and owning an ADU. Rick discusses the benefits of creating these affordable living spaces, the #1 reason why people want an ADU, and how ADUs minimize waste and maximize property value. Rick also shares tips to determine if an ADU is right for your property. Stay tuned!

Web search existed before Lycos, but it wasn't very good. Michael Mauldin -- better known as Fuzzy -- helped change that when he released Lycos.Lycos wasn't like any search engine that had come before it. Rather than passively waiting for pages to be submitted, Lycos actively crawled the Web -- like its namesake lycosa spider -- searching for new content it could share with users. Within months of its release, Lycos became one of the most popular search engines on the Internet, and it stayed that way for a few years. During that time, it pioneered many of the things about web search that most of us take for granted today.So what happened? How did Google overtake Lycos to become the dominant search engine? Find out in this episode of Web Masters.For a complete transcript of the episode, click here.

Join us and creator Kimon Lycos as we dive into his story world, Forever Has Fallen!  Forever Has Fallen is an action-thriller podcast series, that sends you into an immersive story world full of online escape rooms, character interaction, fun challenges and digital rewards.You're a bounty hunter, looking for the truth behind a murder and escalating crimes against humanity. The prime suspect is tech billionaire Karl-Axel Mattiasson, whose global empire The Forever Social, delivered digital immortality to millions of people. Now all those lives are lost, and he is on the run. With humanity grieving and billions of dollars missing, powerful forces converge to wipe him out as he plots his revenge from a secret lair.Watch on YouTube: https://youtu.be/LCBAUlV4d0YListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/swe-6-story-and-horse-with-hilary-adams/id1503626990?i=1000533271193Listen on Spotify: https://open.spotify.com/episode/5K3hWkSOeHqm0NqfRsRQzjThis story world takes place in the not to distant future, exploring themes and situations of a world much like George Orwell did in “1984”.  Should we be immortalized digitally should it become available?  We spoke on this, explored the decentralized storytelling method of the first season, and much more!Login to your Forever Social account and come join the conversation… if it's still there!Follow Forever Has Fallen:https://foreverhasfallen.com/#foreverhasfallen #bountyhunter #mystery #immortality #interactive #storyworld #storytelling #transmedia #collectivejourney #artists #creatives #worldbuilder #producers #indie #newconcepts #storyworldexplorersSupport the show (https://www.patreon.com/inconversation)

JournalList.net is a non-profit membership organization that originated and currently maintains the trust.txt reference document. Trust.txt is a simple page of code with the goal that it would be used worldwide to distinguish legitimate news organizations from non-legitimate ones. The idea of having a universal code that achieves mass adoption by digital platforms is not a new one. Back as early as 1994, before the internet reached widespread use, a company called Nexor initiated the robots.txt reference document to aid early search engines, like WebCrawler, Lycos and AltaVista, to correctly crawl and index page contents correctly within any Website. Today it is estimated that over 90% of global sites have this file placed within their route directly that anyone can see (https://www.nytimes.com/robots.txt, https://www.cnn.com/robots.txt ). Just a few years ago, the ads.txt file was created by The Internet Advertising Bureau to allow online buyers to check the validity of the sellers from whom they buy for internet fraud detection. Now comes Scott Yates, a lifelong journalist and entrepreneur. In the past three years, he has devoted most of his time and energy establishing JournalList.net with a mission to introduce and promote the adoption of a new reference document —Trust.txt. This is a  file that news publishers will add to their websites to signal their affiliations with other trusted news organizations. In this 102nd episode of “E&P Reports,” Publisher Mike Blinder speaks with JournalList.net founder and Executive Director Scott Yates about their mission to have the Trust.txt reference document adopted and utilized by journalistic sites worldwide as a means to establish their authority as a trusted, credible, legitimate news outlet.

Jim Marocco started his career doing temp jobs out of college and couch surfing. He eventually made his way to Google where he became the VP of Finance and Corporate Controller. Jim grew up talking about money with his family around the breakfast table.  This instilled a financial confidence that enabled him to leverage the little breaks in life and catapult his career. He's a reformed pessimist who now describes himself as a raging optimist. His wife was a big influence on his changed outlook. They have faced many challenges – including a potentially life shortening one – with a united front that has allowed them to beat the odds. Jim started working at Google in 2003, responsible for a variety of key financial activities including accounting and controls, compliance, forecasting and analysis, financial and order management systems, strategic deal support and managing outsourced operations. When the Alphabet holding company structure was first created, Jim managed a global team responsible for all financial activities associated with Google's “Other Bets” business segments, which included products such as Google Fiber and autonomous cars. Prior to joining Google, Jim held various financial and management positions at technology companies including the parenting media start-up Dr. Spock Company, Lycos, internet start-up WhoWhere?, and NEC Technologies. Jim has served on the Corporate Advisory Board for the Northern California chapter of the Cystic Fibrosis Foundation since 2011 in support of his wife, Larissa, who has cystic fibrosis and received a double lung transplant in 2018. He also serves on the Dean's Advisory Council for Cal Poly's Orfalea College of Business. Jim graduated from Cal Poly, San Luis Obispo with a B.S. degree in Economics. Currently, Jim is a stay-at-home dad of twin middle schoolers and actively volunteers within the local school district and as a youth sports coach. He is training his boys in the art of lawn mowing. Learn more about Money Tale$ > Subscribe to the podcast Recent episodes See all episodes > Form CRS Form ADV Terms of Use Privacy Rights and Policies

Jim Marocco started his career doing temp jobs out of college and couch surfing. He eventually made his way to Google where he became the VP of Finance and Corporate Controller. Jim grew up talking about money with his family around the breakfast table.  This instilled a financial confidence that enabled him to leverage the little breaks in life and catapult his career. He's a reformed pessimist who now describes himself as a raging optimist. His wife was a big influence on his changed outlook. They have faced many challenges – including a potentially life shortening one – with a united front that has allowed them to beat the odds. Jim started working at Google in 2003, responsible for a variety of key financial activities including accounting and controls, compliance, forecasting and analysis, financial and order management systems, strategic deal support and managing outsourced operations. When the Alphabet holding company structure was first created, Jim managed a global team responsible for all financial activities associated with Google's “Other Bets” business segments, which included products such as Google Fiber and autonomous cars. Prior to joining Google, Jim held various financial and management positions at technology companies including the parenting media start-up Dr. Spock Company, Lycos, internet start-up WhoWhere?, and NEC Technologies. Jim has served on the Corporate Advisory Board for the Northern California chapter of the Cystic Fibrosis Foundation since 2011 in support of his wife, Larissa, who has cystic fibrosis and received a double lung transplant in 2018. He also serves on the Dean's Advisory Council for Cal Poly's Orfalea College of Business. Jim graduated from Cal Poly, San Luis Obispo with a B.S. degree in Economics. Currently, Jim is a stay-at-home dad of twin middle schoolers and actively volunteers within the local school district and as a youth sports coach. He is training his boys in the art of lawn mowing. See all episodes >

Episode Summary: In our final episode we bring together Jana Eggers, CEO of Nara Logics, Scott Kirsner, Boston Globe columnist and CEO of Innovation Leader, and Dave Balter, CEO of Flipside Crypto, to discuss the question on every Boston entrepreneur's mind: to build in Boston or Silicon Valley? This episode is a fun and enjoyable listen where you'll get to hear each guest's opinions and theories.Uncovered in this episode: The biggest differences between the two coasts when it comes to starting a businessScott's take on why so many people who start to build in Boston end up leaving to go out West  Strategies for how to keep talented entrepreneurs in Boston The misconception that big companies aren't made in BostonWhy we should stop overthinking things in Boston and “just dance”List of resources mentioned in episode:Articles written by Scott Kirsner: https://muckrack.com/scottkirsner/articlesNara Logics website: https://naralogics.com/Flipside Crypto website: https://flipsidecrypto.com/About Jana Eggers: Jana brings over 25 years of technology and leadership experience to Nara Logics from Intuit, Lycos, American Airlines, Los Alamos National Laboratory, and startups that you've never heard of. Jana is a frequent speaker, writer, and mentor on AI and startups. She is also a marathoner (most recently completing Boston) and an Ironman.About Scott Kirsner: Scott Kirsner has written a weekly column for the Boston Globe since 2000, and before that helped the Globe launch its digital publishing division with Scott Cohen and Frank Hertz, his co-founders at Innovation Leader.Scott has also been a contributing writer for Wired Magazine, Fast Company, Variety, The New York Times, BusinessWeek, and other publications. He is the author of several books on innovation and technology, including “Inventing the Movies,” which explores the challenge of bringing new ideas to a century-old, change-resistant industry: Hollywood.Scott has presented leadership strategies to corporate leaders, technologists and entrepreneurs at Harvard Business School, the MIT R&D Conference, South by Southwest, the Consumer Electronics Show, HubSpot Inbound, Tijuana Inovadora, the Connected Health Symposium, and the NAB Futures Summit. Scott has also appeared on NBC's Today Show, NPR's Science Friday, the Discovery Channel, and WBUR's Radio Boston.About Dave Balter: Dave has been active in the cryptocurrency space for years, and has learned invaluable lessons from not buying during crypto winters and at least one wallet loss.Previously, Dave was the CEO and co-founder of Smarterer, a machine-learning skills assessment company acquired by Pluralsight in 2014. Post-acquisition, Dave was the Head of Transactions at Pluralsight, while also serving as a Board Observer.Before co-founding Smarterer in 2010, Dave founded and was CEO of BzzAgent, a social media marketing company, which was acquired by dunnhumby, a division of Tesco(PLC) in 2011. From 2011 - 2014 Dave sat on the Global Executive Team at dunnhumby, where he led all venture investments and M&A activity.Dave sits on the Board of AdHawk, is an investor and/or advisor to more than 50 startups and is Vice Chairman of Boch Center for the Performing Arts, a nonprofit steward of iconic venues, providing arts, entertainment, cultural, and educational experiences to the greater Boston community.

Aujourd'hui je vous propose de découvrir Fred Jourden, co fondateur du très intéressant concept de garage de customisation de motos neo rétro vintage : Blitz Motorcycle. Le lieu: un garage caché dans le 17ème arrondissement de Paris, où un open space divisé en deux espaces; une sorte de salon avec des fauteuils Eams, des posters, un flipper et un jeux de fléchettes un bric a brac de pièces de moto. Dans l'autre partie du garage, l'atelier avec son pont de travail, les outils et les immanquables motocyclettes. Blitz Motorcycles a été fondé en juin 2010 par Fred Jourden et Hugo Jezegabel. Depuis tout petit, Fred reçoit dans son éducation l'enseignement des bons gestes pour entretenir les objets qui l'entouraient pour les faire durer dans le temps mais aussi des valeurs telles que l'honnêteté envers son prochain. Il accorde dans sa démarche beaucoup d'importance au travail, au temps et à la transparence de chaque chantier qu'il effectue sur des machines uniques conçues et pensées à l'image de leur futur propriétaire. Ancien col blanc, il a en effet fréquenté les bureaux de NRJ dans les médias et Directeur Marketing dans le web chez Caramail (le Hotmail Français qui sera plus tard racheté par Lycos) de 2000 à 2010. A l'époque Fred roulait en Vespa 50cc de 1963 vert "crotte de nez". Puis viendra l'achat de cette BMW de 1961 R50 série 2 (la moto de la gendarmerie des années 60 dans les Gendarmes de Saint-Tropez). Tout le monde lui dit à l'époque: "ta moto tombera en panne au vu de son ancienneté... ". Il se laissera petit à petit posséder par cet idée en se disant qu'il lui faudra acquérir le savoir qu'il n'avait pas pour pouvoir y mettre les mains lui même dessus. En 2004-2005 avec un BAC+5 en poche il décide de trouver une formation professionnalisante en cours du soir de 9 mois après le travail pour apprendre les rudiments de la mécanique automobile, ce qu'on appelle un CAP (un GRETA). Cette formation lui enseignera à avoir une vraie rigueur intellectuelle traduite par de l'organisation, de la méthode, les bons outils et aussi lire la revue technique afférente aux véhicules couplée par un qualité d'assembleur et désassembler de pièces qui rentrent et qui sortent d'un espace prévu à cet effet. Il analyse que dans des professions techniques telles que celle du mécanicien, on emploie un jargon pour mettre un distance avec le client qui ne détient pas ce savoir et qui se voit contraint de devoir s'acquitter du droit de recevoir cette expertise. Il se rend compte d'une triste réalité, le schisme entre les élites et la classe ouvrière qui lui fait comprendre certains comportements de certains mécanos. Fred va se dire qu'il ne peut pas travailler avec ses mains s'il n'a pas une tête bien faite pour sortir de ce paradigme de société. Il se rend compte du sens et de la valeur rajouté que pourra lui apporter cette nouvelle corde à son arc: la mécanique. C'est en rencontrant, son mentor, Becker, un ancien dentiste avec qui il va décider de parcourir la France pour acheter des motos anciennes et des vieilles pièces qui étaient vendues dans des brocantes par des soixantenaires. Ils démontent et remontent une première BMW noire mat pour la customiser de façon expérimentale. Très vite leurs amis leur demandent de répliquer ce travail leurs motos. Au vu du débit, ils décident de créer un commerce de customisation après avoir rencontré Hugo, son futur associé à Londres qui lui demande de lui bricoler sa moto personnelle. Blitz Motorcycles naît et à ce jour plus de 70 motos de caractère et uniques sont allégées de tout les composants qui gênent l'esthétique et la philosophie de Fred & Hugo tout en conservant leur bloc moteur d'origine. Nous avons hâte de suivre l'évolution de cette incroyable aventure! J'ai pris beaucoup de plaisir dans la réalisation de cette interview. Si vous aussi avez aimé ce podcast, n'hésitez pas à laisser un commentaire en le notant avec 5 étoiles sur Apple Podcast. Vous pouvez également vous abonner sur la plateforme pour ne pas rater une miette des podcasts à venir !  Bonne écoute, Stéphane Titre: Eclectic Prawn Auteur: Dumbo Gets Mad Source: https://dumbogetsmad.bandcamp.com Licence: http://creativecommons.org/licenses/by-nc-sa/3.0/deed.fr Téléchargement (9MB): https://www.auboutdufil.com/index.php?id=470

Welcome to the History of Computing Podcast, where we explore the history of information technology. Because by understanding the past, we're able to be prepared for the innovations of the future! Today we're going to look at the emergence of the web through the lens of Netscape, the browser that pushed everything forward into the mainstream. The Netscape story starts back at the University of Illinois, Champaign-Urbana where the National Center for Supercomputing Applications (or NCSA) inspired Marc Andreessen and Eric Bina to write Mosaic, which was originally called xmosaic and built for X11 or the X Window System. In 1992 there were only 26 websites in the world. But that was up from the 1 that Internet pioneer Tim Berners-Lee built at info.cern.ch in 1991. The internet had really only been born a few years earlier in 1989. But funded by the Gore Bill, Andreessen and a team of developers released the Alpha version of the NCSA Mosaic browser in 1993 and ported it to Windows, Mac, and of course the Amiga. At this point there were about 130 websites. Version two of Mosaic came later that year and then the National Science Foundation picked up the tab to maintain Mosaic from 94 to 97. James Clark, a co-founder of Silicon Graphics and a legend in Silicon Valley, took notice. He recruited some of the Mosaic team, led by Marc Andreessen, to start Mosaic Communications Corporation, which released Netscape Navigator in 1994, the same year Andreessen graduated from college. By then there were over 2,700 websites, and a lot of other people were taking notice after 2 four digit growth years. Yahoo! and EXCITE were released in 1994 and enjoyed an explosion in popularity, entering a field with 25 million people accessing such a small number of sites. Justin Hall was posting personal stuff on links.net, one of the earliest forms of what we now call blogging. Someone else couldn't help but notice: Bill Gates from Microsoft. He considered cross-platform web pages and the commoditization of the operating system to be a huge problem for his maturing startup called Microsoft, and famously sent The Internet Tidal Wave memo to his direct reports, laying out a vision for how Microsoft would respond to this thread. We got Netscape for free at the University, but I remember when I went to the professional world we had to pay for it. The look and feel of Navigator then can still be seen in modern browsers today. There was an address bar, a customizable home page, a status bar, and you could write little javascripts to do cutesy things like have a message scroll here and there or have blinked things. 1995 also brought us HTML frames, fonts on pages, the ability to change the background color, the ability to embed various forms of media, and image maps. Building sites back then was a breeze. And with an 80% market share for browsers, testing was simple: just open Netscape and view your page! Netscape was a press darling. They had insane fans that loved them. And while they hadn't made money yet, they did something that a lot of companies do now, but few did then: they went IPO early and raked in $600 million in their first day, turning Marc Andreessen the poster child into an overnight sensation. They even started to say that the PC would live on the web - and it would do so using Netscape. Andreessen then committed the cardinal sin that put many in tech out of a job: he went after Microsoft claiming they'd reduce Microsoft to a set of “poorly debugged device drivers.” Microsoft finally responded. They had a meeting with Netscape and offered to acquire the company or they would put them out of business. Netscape lawyered up, claiming Microsoft offered to split the market up where they owned Windows and left the rest to Netscape. Internet Explorer 1 was released by Microsoft in 1995 - a fork of Mosaic which had been indirectly licensed from the code Andreessen had written while still working with the NCSA in college. And so began the “Browser Wars” with Netscape 2 being released and Internet Explorer 2, the same year. 1995 saw the web shoot up to over 23,000 sites. Netscape 2 added Netscape Mail, an email program with about as simple a name as Microsoft Mail, which had been in Windows since 1991. In 1995, Brendan Eich, a developer at Netscape wrote SpiderMonkey, the original JavaScript engine, a language many web apps still use today (just look for the .jsp extension). I was managing labs at the University of Georgia at the time and remember the fast pace that we were upgrading these browsers. NCSA telnet hadn't been updated in years but it had never been as cool as this Netscape thing. Geocities popped up and I can still remember my first time building a website there and accessing incredible amounts of content being built - and maybe even learning a thing or two while dinking around in those neighborhoods. 1995 had been a huge and eventful year, with nearly 45 million people now “on the web.” Amazon, early search engine Altavista, LYCOS, and eBay launching as well. The search engine space sure was heating up… Then came 1996. Things got fun. Point releases of browsers came monthly. New features dropped with each release. Plugins for Internet Explorer leveraged API hooks into the Windows operating system that made pages only work on IE. Those of us working on pages had to update for both, and test for both. By the end of 1996 there were over a quarter million web pages and over 77 million people were using the web. Apple, The New York Times, Dell.com appeared on the web, but 41 percent of people checked AOL regularly and other popular sites would be from ISPs for years to come. Finally, after a lot of talk and a lot of point releases, Netscape 3 was released in 1997. Javascript got a rev, a lot of styling elements some still use today like tables and frames came out and forms could be filled out automatically. There was also a gold version of Netscape 3 that allowed editing pages. But Dreamweaver gave us a nice WYSIWIG to build web pages that was far more feature rich. Netscape got buggier, they bit on more and more thus spreading developers thing. They just couldn't keep up. And Internet Explorer was made free in Windows as of IE 3, and had become equal to Netscape. It had a lot of plugins for Windows that made it work better on that platform, for better or worse. The Browser Wars ended when Netscape decided to open source their code in 1998, creating the Mozilla project by open sourcing the Netscape Browser Suite source code. This led to Waterfox, Pale Moon, SeaMonkey, Ice Weasel, Ice Cat, Wyzo, and of course, Tor Browser, Swiftfox, Swift Weasel, Timberwolf, TenFourFox, Comodo IceDragon, CometBird, Basilisk, Cliqz, AT&T Pogo, IceCat, and Flock. But most importantly, Mozilla released Firefox themselves, which still maintains between 8 and 10 percent marketshare for browser usage according to who you ask. Of course, ultimately everyone lost the browser wars now that Chrome owns a 67% market share! Netscape was sold to AOL in 1999 for $4.2 billion, the first year they dropped out of the website popularity contest called the top 10. At this point, Microsoft controlled the market with an 80% market share. That was the first year Amazon showed up on the top list of websites. The Netscape problems continued. AOL released Netscape 6 in 2000, which was buggy and I remember a concerted effort at the time to start removing Netscape from computers. In 2003, after being acquired by Time Warner, AOL finally killed off Netscape. This was the same year Apple released Safari. They released 7.2 in 2004 after outsourcing some of the development. Netscape 9, a port of Firefox, was released in 2007. The next year Google Chrome was released. Today, Mozilla is a half-billion dollar a year not-for profit. They ship the Firefox browser, the Firefox OS mobile OS, the online file sharing service Firefox Send, the Bugzilla bug tracking tool, the Rust programming language, the Thunderbird email client, and other tools like SpiderMonkey, which is still the javascript engine embedded into Firefox and Thunderbird. If the later stage of Netscape's code in the form of the open source Mozilla projects appeal to you, consider becoming a Mozilla Rep. You can help contribute, promote, document, and build the community with other passionate and knowledgeable humans that are on the forefront of pushing the web into new and beautiful places. For more on that, go to reps.mozilla.org. Andreessen went on to build Opsware with Ben Horowitz (who's not a bad author) and others. He sold the hosting business and in 2005 continued on with Horowitz founded Andreessen Horowitz which were early investors of Facebook, Foursquare, GitHub, Groupon, LinkedIn, Pinterest, Twitter, Jawbone, Zynga, Skype, and many, many others. He didn't win the browser wars, but he has been at the center of helping to shape the Internet as we know it today, and due to the open sourcing of the source code many other browsers popped up. The advent of the cloud has also validated many of his early arguments about the web making computer operating systems more of a commodity. Anyone who's used Office 365 online or Google apps can back that up. Ultimately, the story of Netscape could be looked at as yet another “Bill Gates screwed us” story. But I'm not sure that does it justice. Netscape did as much to shape the Internet in those early days as anything else. Many of those early contributions, like the open nature of the Internet, various languages and techniques, and of course the code in the form of Mozilla, live on today. There were other browsers, and the Internet might have grown to what it is today. But we might not have had as much of the velocity without Andreessen and Netscape and specifically the heated competition that led to so much innovation in such a short period of time - so we certainly owe them our gratitude that we've come as far as we have. And I owe you my gratitude. Thank you so very much for tuning into another episode of the History of Computing Podcast. We're lucky to have you. Have a great day!

亚马逊涨幅800倍，为什么不是好股票？文|朱昂（微信：dianshi830）导读：1929年以来，全美上市公司中涨幅最大的一个公司叫亚马逊。贝索斯从一个离异家庭的孩子一路打天梯到顶端，将亚马逊打造成了一家万亿美元市值的企业，其本人也成为了全球的首富。许多人从后视镜看，如果从上市第一天就相信了贝索斯的“Day One”梦想，一直买入并持有到今天，那么今天早就财富自由了。但是看下面这张图，说明了一个很显著的问题。亚马逊的股价在2000年网络股泡沫破灭后，最大跌幅达到了99.5%。并且用了10年零6个月的时间，才打破2000年的那个高点。任何一个普通人，都承受不了如此大幅度的股价回撤以及如此长时间周期的等待。所以投资最重要的是什么？今天我们就来聊聊收益率中最重要的是什么!在投资中，我们往往最重视的是资产收益率指标。许多人希望能够重仓一个10倍股，或者一个100倍股。我们以亚马逊作为一个资产为例子，当这个资产在过去20年的年化收益率达到了37%，股价涨幅超过了800倍的时候。你一定会认为这就是过去20年最好的资产。然而如果我们仔细看亚马逊的表现，在2000年网络股泡沫崩溃时，股价出现了99.5%的跌幅。跌幅和其他的互联网泡沫公司有过之而无不及。在这个时候，持有人又如何相信亚马逊不会最终倒闭退市呢？第一次互联网公司真正最后杀到移动互联网的也就亚马逊和Priceline，那么亚马逊为什么又不是下一个雅虎，美国在线，戴尔电脑，Lycos搜索引擎呢？即使一个投资者坚信贝索斯一定是那个天之骄子，天选之子。但是在持有亚马逊长达10年的过程中，才慢慢看着公司的股价从废墟中爬出。中间还要经历一次地狱一般的2008年金融危机，那时候大家都认为美国股市会经历一次1929年一般的大萧条。美国前五大的投资银行挨个面临破产风险，世界末日就在眼前。在经历了这一切之后，才能慢慢享受到亚马逊的股价起飞，特别是过去几年在AWS云业务逐渐成长起来，Prime会员体系的护城河越来越强，以及新零售的布局等等。在经历了一个长时间的折磨后，才能品尝到甘露。那么问题来了，谁真正能从头到尾从亚马逊身上赚到800倍呢？估计三种人：持有公司股票无法抛售的员工，把股票忘记的人，傻子。对于任何正常的投资者来说，是没有可能从头到尾经历这种磨难的。如果你的资金加了杠杆，那么在亚马逊股价暴跌的时候，你早就爆仓了。说了那么一大圈，对于投资人来说，到底什么是最重要的呢？我的理解是，波动率很多时候比表面的涨幅更重要。能够让你赚到钱的，一定是长期波动并不大，最好不断向上的资产。一个资产或者股票，如果每年不出现回调，稳步向上涨20%，你会一直持有，吃到完整的收益率。这个才是最有价值的。我们拿中国投资者来举例子，过去20年大家赚到钱的资产是房子，大部分人在股票投资中是亏钱的。难道股票真的是很差的资产吗？又不是。如果在A股成立的时候等额买入所有的资产，拿到今天的年化回报率超过25%。剔除房子中的杠杆因素，其实地产的年化回报率并不比股票高。但是房价过去属于向下波动很小的资产。最终的结果是，投资房子的人能够长期持有，获得资产的整体回报。投资股票的人，追涨杀跌，70%以上的人亏钱。投资中最重要的并非是拿得住，99%的人是拿不住回撤80%以上的股票。那些看上去几十倍，几百倍的涨幅，其实和大部分人无关。投资的核心风险控制，最好的投资是获取剥离风险以后的收益。那种真正能够把风险剥离掉的收益，无论多低，都代表着极强的确定性。在高确定性面前，你一定会重仓持有，甚至加杠杆。我们看巴菲特在2008年入股高盛，买的是优先股。当时巴菲特只要做一个判断，高盛会不会倒闭就行了。只要高盛不倒闭，他就能拿到9%的分红。同时如果股价上涨，还能转化成普通股票。巴菲特最优秀的地方，并非挖掘牛股，而是识别风险。甚至在入股高盛的六个月前，雷曼CEO福尔德也给巴菲特通了电话，但是巴菲特一眼就识别到这是一个濒临破产的公司。不确定性就是风险，投资中每个人都在面对一个充满不确定性的世界。当亚马逊的股价跌了99%之后，你怎么能够确定未来会成为一万亿美元的公司，你怎么真的相信贝索斯的初心就能够带领公司走出泥潭？在持有十年股价稳步上涨时，你又如何抵挡住诱惑不去换成别的公司？相反，从一个投资案例的角度看，在2013年移动互联网爆发之后，看到亚马逊确定性大幅提高后，投资亚马逊才是一个比较合理的选择。投资的世界，一定有人中彩票，一定有人买到100倍以上收益率的股票。但那个人肯定不是你。投资比的不是爆发力，而是谁活得更长。组合的波动率，风险控制，消除不确定性，是比单纯股价涨幅更重要的思维角度作者：点拾投资链接：https://xueqiu.com/3915115654/114426617来源：雪球著作权归作者所有。商业转载请联系作者获得授权，非商业转载请注明出处。

In episode 37 of The Startup Playbook Podcast, I interview Gavin Appel, the co-founder of Onestack, which partners with amazing entrepreneurs to accelerate growth through experience and connectivity. Gavin has over 20 years of experience in the startup, corporate and venture capital industries. He was the General Manager of Sinewave Interactive, Australasia's first Search Engine Optimization company, before becoming the Senior Vice President and CTO for Hitwise and being responsible for managing the global product development team. He then joined Square Peg Capital as a Partner.  Square Peg is one of the leading VC firms in Australia, counting companies such as Uber, Fiverr, Stripe and Canva in it's portfolio. Gavin is now the co-founder of OneStack, which partners with scale stage companies to help them grow their business. In the interview, Gavin shares what startups should look for in investors, the key criteria to scale effectively, the importance of hiring the right talent and when to start fundraising. Show notes: Webcrawler Lycos Excite Looksmart Hitwise Square Peg Capital Onestack Blackbird Ventures Zoom Unlockd JJ Stripe Onestack (Twitter) Gavin (Snapchat) Live Podcast Interview with Nick Crocker (Blackbird Ventures) Australian Podcast Awards – Voting Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound The post Ep037 – Gavin Appel (Co-Founder – Onestack) on the challenges of scaling startups appeared first on Startup Playbook.

Deb Evans and Jack Monson are joined by Chris Adams is an internationally recognized new media pioneer, media, entertainment and technology executive with 20+ years of experience in accelerating businesses and innovation. Over that time, he has worked for: Facebook.com, Participant Media (serving at Chief Vision Officer through the company's first slate of films including: "An Inconvenient Truth, Syriana and many others), HBO, Comcast Cable and Interactive, Glam.com, Amazon.com, Lycos.com and many others. He now spends his time serving as a digital strategist, Advisor and Board Director to a number of companies as well as writing children's books, lecturing and speaking.  Follow Social Geek Radio on Facebook and connect with Deb and Jack on Twitter.