The Pain Point Podcast

Season 1 of the Pain Point Podcast is officially coming to an end and we'll be back after the holidays, in a new way. Here's a quick update on what we're working on. Host: Akilan, Product Marketing Associate, and Salestech Evangelist, Zoho CRM. Email: ppp@zohocorp.com Twitter: @ZohoCRM @PainPointPitch Click here to listen to previous episodes.

Are memes appropriate for B2B marketing? Memes are a massive part of the digital experience, and hence should definitely be a part of marketing campaigns, and B2B's are no exceptions to it. Tune into this podcast on how meme marketing can be used as a part of B2B marketing. Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com Twitter: @ZohoCRM @PainPointPitch Click here to listen to previous episodes.

People count on winning someone's heart or level up in friends' circle with relatable memes shared publicly or privately. Brands are ready to experiment with risky meme formats for massive engagement rates. Tune in to find out how a few brands aced or failed at the meme game. Host: Cassy, Product Marketing Associate & Salestech Evangelist, Zoho CRM Email: ppp@zohocorp.com Twitter: @zohocrm @PainPointPitch Click here to listen to previous episodes.

The holiday season is here! Marketers tend to blast thousands of holiday-themed emails with silly subject lines to capitalize this season for their business. But, are we able to grab the subscriber's attention via such emails? Listen to this podcast for the dos and don'ts of holiday email marketing, to help you evade the traps of ineffective holiday emails and thereby getting the desired results. Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com Twitter: @ZohoCRM @PainPointPitch Click here to listen to previous episodes.

This holiday season is going to be different for a myriad of reasons, most notably due to the pandemic. There will be shopping, but not in a traditional way. What has changed? Tune in to find out how to handle holiday sales this season. Host: Akilan S, Product Marketing Associate & Salestech Evangelist, Zoho CRM Email: ppp@zohocorp.com Twitter: @zohocrm @PainPointPitch Click here to listen to previous episodes.

If you have a LinkedIn account be rest assured that you have a rank to your profile based on how much value you add to the platform. As a marketer, building your personal brand and adding on to your Social Selling Index (SSI) can be a boon for business. Find out what these numbers mean, and ways to keep your score high. Need support with LinkedIn? Click here to see how Zoho CRM can help you stay on top of your game. Host: Cassy, Product Marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com Twitter: @zohocrm @PainPointPitch Click here to listen to previous episodes.

A marketer's dream is to come up with cost-effective and high-yielding campaigns and Advocacy marketing is just that. Tune into this episode to know how to capitalize on the positive talks about your brand to drive more sales, brand engagement, and to attract new clients.

Small talk can be a hit or miss, but it undeniably helps set the stage for better client relationships. In this remote selling era, breaking the ice can be a little difficult. Tune in to learn what's changed and how to do it right. Looking to switch your CRM? Click here and save up to 70% of your budget! Host: Akilan S, Product Marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com Twitter: @zohocrm @PainPointPitch Click here to listen to previous episodes.

Customers are the most critical aspect of any business and social media is the platform used lodge complaints, give compliments and ask questions. However, when it comes to social media, CRM isn't always a high priority for many. Tune into this podcast to learn 4 ways to improve your CRM strategy with Social media. Looking to switch your CRM? Click here and save up to 70% of your budget! Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com Twitter: @zohocrm @PainPointPitch Click here to listen to previous episodes.

Being present on multiple social platforms without understanding them first can cost a brand severely. Consumers are extremely vigilant and treat the social presence of the brand as the actual extension of their overall customer journey. Let's start with the basics and review the traits of 5 of the most popular social platforms to understand how it plays into the context of marketing. Need help managing your social activity? Learn more. Twitter: @ZohoCRM @PainPointPitch Host: Cassy, Product Marketing Associate and SalesTech Evangelist Email: ppp@zohocorp.com Click here to listen to previous episodes.

Is your video not getting enough play rates and ranking even after spending time and money strategising, producing, and editing the videos? Tune in to this podcast to learn 6 ways to optimise your videos for search engines. Let us know what you would like us to cover in our next episode! Twitter: @ZohoCRM @PainPointPitch Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com Click here to listen to previous episodes.

The virality of a video is often attributed to the bursts of enthusiasm, or drama, that unfold in the comments section. In this episode, we focus on ways to take advantage of this space for positive brand engagement that can lead to phenomenal conversion rates! Let us know what you would like us to cover in our next episode! Twitter: @ZohoCRM @PainPointPitch Host: Cassy, Product Marketing Associate and SalesTech Evangelist Email: ppp@zohocorp.com Click here to listen to previous episodes.

With 45% of people watching videos online every day, video marketing is quickly becoming a favourite for digital marketing teams around the globe. Tune in to understand the 5 key KPI metrics to measure the success of your videos and thereby your online video marketing. Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com Click here to listen to previous episodes.

Seeing is believing, and quite profitable. Video has forged its way into the marketing mix of every brand out there. But not everyone gets it right. Explore 3 of the most integral best practices and 3 common errors associated with online video marketing in this episode. Visit: https://www.zoho.com/crm/social.html?src=dd Host: Cassy, Product Marketing Associate, and Salestech Evangelist, Zoho CRM. Email: ppp@zohocorp.com

This pandemic has changed consumer behavior for good, and to keep up with the trends, businesses need to listen to the voice of the consumer. Tune in to learn how to make the most of the customer feedback you receive. Our CX webinar: https://zurl.co/jQ3Z Host: Akilan S, Product Marketing Associate and Salestech Evangelist, Zoho CRM. Email: akilan.s@zohocrop.com

Traffic doesn't mean much without conversions. You need people to buy what you sell. Tune in to understand what a sales page is and explore 7 ways to create the sales page that converts traffic. Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com Click here to listen to previous episodes.

Trends, waves or however you want to call them are seasonal. Clinging on to one specific trend for way too long does more harm than help. However, that shouldn't discourage you from getting on a trend. It's about striking a balance. The trend we're discussing here is the ongoing pandemic. Host: Rishikesh A Baskar, Product Marketer at Zoho Corp. Email: ppp@zohocorp.com Visit Pain Point Pitch

As the lockdown is starting to ease, we're about to witness drastic changes in how business is done in the post-pandemic era. Check out these sales trends noticed in Zoho CRM which gives us an insight into what's coming. Host: Akilan S, Product Marketing Associate and Salestech Evangelist, Zoho CRM Email: ppp@zohocorp.com Visit Pain Point Pitch.

We live in a fast-paced world where people want to explore maximum in limited time. A brief, persuasive speech will spark interest in the listener on what your organization does and having an elevator pitch is what you exactly need. Tune in to know six ways to craft your perfect elevator pitch for your business. Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com Click here to listen to previous episodes..

Buyers don't want to be bombarded by information. They demand relevant and authentic messaging in an organic fashion. Explore four of the several factors that have led to the rise of the newest marketing channel that brands are quickly embracing. Visit: https://www.zoho.com/crm/painpointpitch/ Email: ppp@zohocorp.com Host: Cassy, Product Marketer and Salestech Evangelist, Zoho CRM.

Businesses are now on a personalization mission, to ensure the best of customer experience. There are over six levels of personalization, each of which signifies the level of commitment and the capabilities of a business. Where do you stand? Host: Akilan S, Product Marketing Associate and Salestech Evangelist, Zoho CRM. Email: ppp@zohocorp.com Visit https://www.zoho.com/crm/painpointpitch/

While necessity is the mother of invention, uncertainty is her best friend. Reinventing yourself to survive this pandemic doesn't stop at virtual meetings, awareness campaigns, and empathetic messaging. The forced shift towards digitization and the adoption of tech have produced a few game-changing trends in the business world. Host: Cassy, Product Marketer, and Salestech Evangelist, Zoho CRM. Email: ppp@zohocorp.com

With the rapid boom of modern technology and spread of social media channels, customers have become increasingly discerning and tech-savvy. This demands highly individualized marketing approach, which is mainly driven by data and technology. Tune in to know how a CRM software can help in creating better marketing campaigns. Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com Click here to listen to previous episodes.

There's an ongoing debate on whether or not work-from-home is a viable permanent solution. There are pros and cons to both sides, and there's no definitive answer. Hear the arguments and find what works best for you. Host: Akilan, Product Marketing Associate, and Salestech Evangelist, Zoho CRM. Email: ppp@zohocorp.com

Teamwork makes the dream work. Modern sales involve multiple stakeholders within your organization and from the prospect's side. See how you can collaborate effectively to build stronger relationships and close more deals effectively. Host: Shashank MK, Product Marketing Associate, Zoho CRM Email: ppp@zohocorp.com

There will be days, weeks, or months where you fail far more than you succeed. So we spoke to salespeople just like you about the best ways to break through seller's block and surviving the slump long enough to come out on the other side. Follow these simple ideas to get through a bad sales month. Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com Click here to listen to previous episodes.

Everybody loves a great story. The potential of storytelling in the business landscape is largely untapped. Attract more prospects and strengthen existing customer relationships by crafting compelling narratives with a mix of these simple strategies. Host: Cassy, [Product Marketing Associate and SalesTech Evangelist, Zoho CRM.] Email: ppp@zohocorp.com Click here to listen to previous episodes.

Every sale requires a personalized touch, now more than ever. Consumers are about to make tough financial choices post the lockdown. Tune in to learn a few personalization ideas that can help any business build better customer relationships. Host: Akilan S, Product Marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com Visit www.painpointpitch.com

Every online business venture requires customer data to operate. Online visitors could be prospective leads in disguise. Capitalize on these conversations to turn leads into customers right from your inbox. Follow these simple tips to get online visitor email addresses in no time. Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com

A winning sales conversation needs to be balanced. Talking too much can bore or overwhelm a prospect, and talking too little can leave them clueless of confused. In this episode, we cover the benefits of active listening and strategic responses that help you win deals and save your breath. Host: Cassy, Product Marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com

This can be a challenging time to connect with people and hit the right note, without coming off as a bland and uninspiring brand. Your reputation is at stake! Check out how you can rethink customer engagement to obtain the best results. Host: Akilan S, Product Marketing Associate, and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com Visit PainPointPitch.

A motivated sales team is a winning one. In this episode, we will be discussing four ways to make chasing targets fun without burning out your team. Keep the competition healthy with the right tools for gamification of tasks with Zoho CRM. Host: Cassy, Product Marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com

Enough has been spoken about how businesses can survive this lockdown. In this episode, we will be looking into the similarities between this outbreak and a business environment, and what marketers can learn from this. Host: Akilan S, Product marketing Associate and SalesTech Evangelist, Zoho CRM. Email: ppp@zohocorp.com

Our unique work styles demand tools that complement our processes and accelerate productivity. The best set of tools may not always be the answer if you're unsure of how it benefits you. In this episode, we'll be exploring the five possible ways Zoho's suite of apps match your style of work and help you stay productive from anywhere, at any time. Host: Cassy, Product Marketing Associate and SalesTech Evangelist for Zoho CRM Email: ppp@zohocorp.com

How is working from home working out for you? Due to recent events, it looks like remote working is going to be the new normal. Yet, many of us are still getting used to this new way of working. For our inaugural episode, let's take a look at the five rules of work-from-home productivity and how to make the most out of this situation. Host: Akilan S, Product Marketing Associate and SalesTech Evangelist for Zoho CRM. Email: ppp@zohocorp.com

The Pain Point Podcast is a show that will explore the life, culture and art fo sales and marketing. And the people behind the desk who make it all happen. Pain points are specific requirements of leads and potentials, and it is the job of the people in the frontline to identify and address them. That's what we will be discussing here every week. Follow us to get notified of our latest episodes. This show is brought to you by Zoho CRM, the world's favorite CRM.