Paul Colligan (and everyone else at The Podcast Partnership) leverages tech to increase reach. He's the author of the #1 Top Selling "How To Podcast" book Podcast Consultant, Executive Podcast Producer, and Keynote Speaker. His first book on Podcasting came out 2 years before the iPhone. He's been playing this game for awhile . In The Podcast Report, Paul shares what's really working in the Podcasting industry and freely gives the Podcast Strategies that WORK. No hype, just facts and a way of looking at this new media for the powerful disruptor that it is.
Podcast Monetization is seldom about the ads. If you're an entrepreneur thinking about Podcasting, here are 5 things to consider.
Despite the excitement about the Facebook Podcast updates for late 2021, they will do nothing to help your Podcast. But, you can leverage what they've done for the sake of your Podcast. The Medium article about Facebook Consumption - https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a?source=friends_link&sk=dadfcda4ad9ba691f450c7b2f036b62d
When you OWN the network, Facebook going doing doesn't matter, YouTube demonetizing you doesn't matter, Spotify running in and out of favor doesn't matter. What matters is what you do with your content, with your network. Be smart with it P.s., this is MUCH bigger than owning the URL or someone else publishing your feed.. #BeTheNetwork http://ThePodcastReport.com/BeTheNetwork
For the last 17 years, people have been telling me different things that are going to "kill" Podcasting. They've been wrong. Apple Private Relay isn't going to kill Podcasting either, and today's Sounds Profitable piece (https://soundsprofitable.com/update/apple-private-relay-for-podcasting) explains why. I'm not worried about that. I'm worried about those of us who think that good things like Apple Private Relay are going to get in the way of us Podcasting. Let's Podcast for the right reasons, ok?
There is a new thing in Podcasting ... so new, it's getting the name "Podcasting 2.0." There are some very exciting things about it. In this episode, I chat about the concept of "Value For Value." It's pretty exciting. Here are some of the links that matter. I'll update the notes and webpage as/when needed: Podcasting 2.0 - https://www.podchaser.com/podcasts/podcasting-20-1421056 Value For Value Podcasts - https://podcastindex.org/podcast/value4value The Podnews Article - https://podnews.net/article/boost Podfriend - Podcatcher That Supports Value For Value - Link To The Podcast Report - https://web.podfriend.com/podcast/60091395c20dd Podfriend - Link To Frank Kern - https://web.podfriend.com/podcast/ask-frank-kern Get 5 Bucks In Bitcoin For Free (First Step In This Process) - https://cash.app/app/MQHKDMR Bluewallet - the App I'm using - https://bluewallet.io/ Thank @AdamCurry on twitter for making this happen - https://ctt.ac/9qVR9
You want MORE than downloads from your Podcast - here's why. Part 8 in an 8-part series about The Podcast Partnership Mindset Scorecard. You can get your copy at http://HeadsUpTuesday.com
Yes, it's true, the "show about nothing" has lots to teach us about the best possible kind of Podcast content. Part 7 in an 8-part series about The Podcast Partnership Mindset Scorecard. You can get your copy at http://HeadsUpTuesday.com
A story about an influencer named Martin Luther King Jr. and how his message of a dream needed better audio. And, part 6 of 8, of our series on the Podcast Partnership Mindset Scorecard. Grab your Scorecard at http://HeadsUpTuesday.com.
Is a "good heart" and effort enough to make your Podcast successful? Is the old cry of "Podcast your passions and profits will follow" a good idea? In part 5 of this 8 part series on The Podcast Partnership Mindset Scorecard (get yours at http://HeadsUpTuesday.com), Paul examines the conflict of "Effort Versus Strategy." Hint, Strategy Wins.
The idea of "Who Not How" comes from Dan Sullivan of Strategic Coach who has leveraged that very concept to be part of 11 different Podcasts. We started the first one but love how this smart (do I dare say "Strategic"?) element has made it possible. It's part 4 of an 8-part series on the Podcast Partnership Mindset Scorecard. If you want to get your copy, grab it at http://HeadsUpTuesday.com. Next episode we'll chat "Effort Versus Strategy."
Technology is here to SERVE me - not vice versa. If we figure out how to leverage the latest technology to serve our Podcast content (a tech 15+ years old), we'll do even better. It's part of The Podcast Partnership Mindset Scorecard. If you'd like a copy, you can grab yours at http://HeadsUpTuesday.com.
Podcast Seasons? I was introduced to the idea by the great Michael Hyatt and it's been a part of our Podcasting strategy pretty much from that day on. It's the second point in our Strategic Coach inspired Mindset Scorecard - and we're taking 8 episodes to talk about the 8 points. Want your copy of the Scorecard? You can grab it at http://HeadsUpTuesday.com
As was promised in the last episode - part 1 of The Mindset Scorecard - our concept of Business Podcast Gold. If you want to grab your copy of these two documents, grab the Heads Up Tuesday newsletter which will get you access to our grand list of tools - including these two. http://HeadsUpTuesday.com
The Podcast Report is BACK - and no better way to celebrate than a simple (but hour long) catchup with friend of the show - Dave Jackson (School of Podcasting, Libsyn, Building A Better Dave, Podcast Hall of Fame, Profit From Your Podcast ...).
The last piece of your team is the person who makes sure it all "happens." The Operation makes sure the big picture is at play and, yes, is there to make EVERYTHING is done correctly for the bigger picture of your Podcast. This is the final episode in our Team Clarity Matrix. You can grab your free Matrix - and video series at - http://TeamBeforeTech.com.
Once the show is done, it's time to promote your Podcast. The right person for the job will do amazing things. The wrong person will waste your time and money. Understand (and build) your Podcast Team with The Podcast Partnership's Free Team Clarity Matrix: http://teambeforetech.com/ #TeamBeforeTech
Publishing your Podcast is so much more than clicking a button and filling out forms. Do you know the right 7 questions to ask the team member publishing your Podcast?
Who is going to edit the Podcast is only the first question. What kind of tech will they use? What workflow will they follow? Who owns the projects? What happens if you have to move to another platform? TeamBeforeTech.com
Once you've figured out who is in charge of Strategy/Review, it's time to think about your Talent. It might not be as easy as you thought. Build your Podcast team the smartest way possible with the Team Clarity Matrix (TM) TeamBeforeTech.com
If you have no Podcast strategy, you can't be frustrated when you have no Podcast results. No Podcast is an island. In our 15+ years of Podcasting, we've realized that everyone needs a team. The Podcast Partnership Team Clarity Matrix (TM) provides the means to understand your Podcast Team. The first step is Strategy / Review. We cover that in this episode. http://TeamBeforeTech.com
Tim Ferriss quickly killed his “fan supported” model for monetizing his Podcast. The experiment was fascinating but his quick jump back to the ad model might not be what it seems. As always, lots to learn from Tim.
The Podcast Partnership will be at Podcast Movement this year in a booth surrounded by "Podcast Hosts" all trying to outdo each other. The future of Podcast hosting is three simple things. Paul Colligan explains them in this episode.
The promise of Podcoin is fascinating - it's "the Podcast player that pays." Listen to a Podcast, make some money. Get a new audience for your Podcast because those nice folk at Podcoin are paying them to listen to your Podcast. That's not how Podcast monetization works - at least not the kind that interests me - or should be interesting you.
Pandora has a shot at "winning" the Podcast wars if they do these things - correctly - and quickly ... 1 - Bring ALL the Podcasters in. 2 - Use unsold or remnant inventory to promote Podcasts. 3 - Start Thumbs Up / Thumbs Down ASAP. 4 - Invite and user curators. Rewards them. 5 - Get international FAST.
Yes, Luminary is charging for Podcasts - and it seems like an attractive model. With options like Spotify Premium and the like, why wouldn't we want to charge for our podcasts? The paywall premium model for Podcasting simply doesn't have a future. If we're going to sell our Podcast content, it's going to be in an app, not on a platform usually associated with free. We're seeing it in YouTube with things like Kobra Kai. We're seeing it in Television with things like The Good Life. We'll be seeing it in Podcasting really soon.
You have a choice of marketing your content on Facebook and paying/hoping that the algorithm will be favorable to you. You can also put that some content on a Podcast and know that 100% of those looking to get the content will, in fact, get the content. Where should you focus your efforts? Taken directly from a Facebook Live - https://www.facebook.com/paulcolliganfan/videos/335469113824905
Don't assume that your Podcast competition is doing what they're doing because they have a specific strategy. Also, never assume that if they do have a strategy, that the strategy is solid. Many things are done online in Podcasting because someone got some bad advice somewhere. Then someone copies it, as does another, and then it gets taught in some $7 ebook. If it seems to good to be true - it just might be. If you can't make the numbers add up, it might be because the numbers simply don't add up.
There has been a LOT of complaining lately about groups who take "your" Podcast and put it on "their" platform. This is what Podcasting is FOR / this is what Podcasting is about. This is why we love Podcasting. The power of Podcasting comes from being everywhere / being ubiquitous - not from making a "statement" because you don't like how someone else is presenting your Podcast. You need to be creating assets that publish EVERYWHERE. That is, and will always be, the best model for Podcast Monetization. Should you remove your Podcast from Luminary? NO! Should you remove your Podcast from the next "Netflix of Podcasting?" NO! Should you put your Podcast on Facebook? YES! Should you put your Podcast on YouTube? YES!
I don't have a full strategy yet for the new Apple Podcast pages, but I'm intrigued. Here's the link to Apple's Podcast Page for this episode - https://podcasts.apple.com/us/podcast/few-thoughts-on-new-apple-podcast-pages-what-they-might/id891941982?i=1000435105898 Now that Apple has produced both individual Podcast Pages with play buttons (see the one for the Podcast Report here - https://podcasts.apple.com/us/podcast/the-podcast-report/id891941982?mt=2 ) as well as individual episode pages (see an example here - https://podcasts.apple.com/us/podcast/can-you-be-a-guest-on-my-podcast/id891941982?i=1000434558789 ), the question of "where do I send my Podcast audience isn't as clear as it used to be. This isn't the all in one page as is offered by Podnews.net (here's there page for The Podcast Report - https://podnews.net/podcast/891941982), but it doesn't make for an interesting offering. I could send someone to my episode page knowing that if they're Apple Podcasts ready, they can click to subscribe, and if they aren't they can simply click play. The questions: What will more detailed notes look like Apple.com proper (this should test that out)? Will clicks on an Apple.com Podcast page "count" in your Apple stats numbers? Why doesn't Apple link to the Podcast Website? Why does Apple link to the individual Podcast Episode pages? Will Apple link to Video Podcasts - eventually? Will Apple offer us embeddable players for Apple Podcasts? Embeddable players for Apple Video Podcasts? Would love to hear from you on this topic: http://ThePodcastReport.com/Facebook http://ThePodcastReport.com/Twitter http://ThePodcastReport.com/Instagram http://ThePodcastReport.com/Apple http://ThePodcastReport.com/Spotify
Can you be a guest on my Podcast? Probably not. This Podcast explains why. Originally recorded as a Facebook Live - https://www.facebook.com/paulcolliganfan/videos/280195539537953
A quick look at whether or not Podcasters really want to play in the YouTube sandbox.
Are you producing episodes - or assets? Here's are few thoughts on the difference between the two with a little math thrown in to make it interesting.
A few thoughts on the March 25, 2019, Apple Special Event and what the lessons of Apple moving to a services company should be.
What would happen if Apple launched its own free Podcasting hosting service atop already existing free iCloud accounts? There is real precedence for this in this history of free hosting accounts (could happen on Google Drive or Microsoft OneDrive too). With Spotify's acquisition of Anchor (also a free host), it makes sense competitively soon. It's a question worth examining - but in the end, it really changes nothing for anyone who takes their Podcast seriously.
We hit Podcasting Myths on the Podcasters' Roundtable last night. Why are there so many Podcast myths? Here's the episode at YouTube - https://www.youtube.com/watch?v=TnAaD4EkcDk
We're putting together our monthly stats reporting for our clients around here and I thought I'd share a few ideas about Podcast stats and what we can learn from them. Spoiler Alert: It's a lot more than download numbers. Links mentioned: The Medium Article - https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a Frank's Episode About Podcasting - https://open.spotify.com/episode/5Igg8ClyYB5RvdHOXVNC7I
I'm still pondering the implications of the #InfiniteDial 2019 report and I've got a few thoughts on Pandora versus Spotify and our Podcast audiences. Will be curious to hear what you think.
The yearly Infinite Dial Report is my Superbowl. We'll examine more specifics later - but the numbers continue to fascinate - and continue to go up. You can download the entire #InfiniteDial report at https://www.edisonresearch.com/infinite-dial-2019/
Video podcasting is going to become a thing again - and it's going to get bigger - and it's part of why Spotify bought Gimlet. Frank's Audio Podcast - https://itunes.apple.com/us/podcast/your-next-million/id1364729629?mt=2 Frank's Video Podcast - https://itunes.apple.com/us/podcast/your-next-million-video/id1436510398?mt=2 Organixx's Audio Podcast - https://itunes.apple.com/us/podcast/empowering-you-organically-audio-edition/id1441008547?mt=2 Orgranixx's Video Podcast - https://itunes.apple.com/us/podcast/empowering-you-organically-video-edition/id1441007018?mt=2
There are some new rules at Apple about Podcasts Connect. You better heed them, and here's why ... "For clarity, you must not aggregate (or permit any third-party to aggregate) analytics information provided to you by Apple as part of the Content Analytics Service with other content providers' analytics information, or contribute such information to a repository for cross-content provider analytics." Original Facebook Live Post - https://www.facebook.com/paulcolliganfan/videos/495364974200882
I handed over control of my Podcast last season to someone else. It didn't go well, and it WAS MY FAULT. I didn't know what I wanted. Now I do ...
Spotify to buy Gimlet Media is the buzz all over Podcast land these days. In this InbetweenISode (yeah, I need another name), Paul examines the what, the so what, and the now what of this situation. Original Facebook live that this was taken from - https://www.facebook.com/paulcolliganfan/videos/2028240230802132
Podcasting is so fun and so "easy" that it's often our path to look at "how" we do something in Podcasting. May I suggest that we should, sometimes, look at the "who?" Dan Sullivan's many Podcasts - https://strategicpodcasts.com/ My Podcast Book - http://HowToPodcastBook.com
Jay Abraham - I got the interview today and have some thoughts on him, Dave Letterman, the "NPR Sound," and more. Original Facebook Live - https://www.facebook.com/paulcolliganfan/videos/334945890695845
The Podcast channel you understand the least might be the source of your best audience. You might not be a fan of Spotify. You might not even "get" Spotify. It doesn't matter. Original Facebook live that this was taken from - https://www.facebook.com/paulcolliganfan/videos/399308907280434 Page at Spotify about getting your Podcast in their directory - https://artists.spotify.com/faq/popular#how-do-i-get-a-podcast-on-spotify
Turn down $200 CPM? Am I crazy? In this InbetweeniSode, I explain why I didn't take an add for this episode - even though the money was really good and the market-message match for my audience even better. Tip - I produce assets, not episodes. This came from a Facebook Live that you can watch here - https://www.facebook.com/paulcolliganfan/videos/230408884510532
Podcasting Is A Distribution Game / Not A Platform Issue Podcast Predictions for 2019. What do you think? #1 - Pandora Impact Becomes Exponentially Bigger Than Google #2 - Major Changes At Apple Podcasts #3 - Instagram Becomes A Primary Podcaster Marketing Vehicle The bottom line: #1 - Podcasting Is A Distribution Game / Not A Platform Issue #2 - Never Forget Who Owns The Playground #3 - Market Where Your Market Is
Beware anyone who makes bold Podcast Predictions without a past history of seeing some real success in previous predictions. Next episode Paul Colligan will share his Podcasting Predictions for 2019, but in this live recording, shares the results from his last past 2 years of podcast predictions. You can Google previous years if you want. Original Facebook Live link here - https://www.facebook.com/paulcolliganfan/videos/1258984424241839/
If you have no plan for Podcast discovery, don't complain if your Podcast isn't discovered. Pandora just might be able to help with that. Even if it doesn't, you still need to pay attention. Shownotes links, conversation and more here - http://ThePodcastReport.com/150. Pandora now does Podcasts - and Paul Colligan examines what this means to Podcasting, and his clients, on this episode (150) of The Podcast Report. If you want to listen to the full episode, you'll have to visit http://ThePodcastReport.com/Pandora on a mobile device. Want the Top Ten List - send "TopTen" to (503) 966 8066. It's pretty exciting to have this Pandora only episode of The Podcast Report. If you get a chance, please consider telling someone about it.
What is "beast mode" and why does it matter for Podcasting? This special "InbetweeniSode" of The Podcast Report (we'll get a better name soon) is an unofficial launch of Season 6 and the beginning test of something great. Original Broadcast On Facebook Live - https://www.facebook.com/paulcolliganfan/videos/385149015573131 Frank's Podcast - Audio Edition - https://itunes.apple.com/us/podcast/your-next-million/id1364729629?mt=2 Frank's Podcast - Video Edition - https://itunes.apple.com/us/podcast/your-next-million-video/id1436510398?mt=2 The Article - https://medium.com/@PaulColligan/want-your-audience-to-actually-consume-your-content-give-podcasting-a-second-look-or-listen-da9678f9100a No, there is no episode page for this at ThePodcastReport.com.
Because nobody “owns” Podcasting, everyone acts like they do. It's what I call the "Authority Paradox" of Podcasting and it's having a big impact on our industry. Original Facebook Live Video - https://www.facebook.com/paulcolliganfan/videos/10156522431621477/ GET YOUR SHOW FEATURED ON EPISODE 150 As per the recording, if The Podcast Report has helped you in some way, please make a recording of who you are, what you show is, how we could find it, and what "The Podcast Report" taught you. I'd love to include it in Episode #150 - which is coming soon.
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