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Hosted by rob walch
21 episodes with rob walch
14 episodes with rob walch
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4 episodes with rob walch
9 episodes with rob walch
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4 episodes with rob walch
4 episodes with rob walch
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7 episodes with rob walch
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4 episodes with rob walch
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2 episodes with rob walch
5 episodes with rob walch
2 episodes with rob walch
Elsie and Rob break down the recent 28% rise in podcast ad dollars and explain why tracking your income per download is a much better measure of success than looking at total industry averages. They also answer a listener question about whether you need to be a guest on other shows before starting your own and the value of finding a podcasting community.The conversation shifts to search and discovery. They look at how Google's AI search mode is changing the way audiences find content and why third-party conversations about your show matter. They also cover Jay Shetty's exclusive video deal with Spotify and Netflix, noting that his audio will remain on the open RSS feed.Finally, the hosts talk about artificial intelligence in podcasting. They explore YouTube's new AI disclosure labels, the arrival of fully AI-generated podcast tools, and audio cleanup software. Rob also announces that Katee Sackhoff's Battlestar React-ica is joining the Captivate DAX US team.Links to interesting things from this episode:
This episode covers global trends, platform changes, and the momentum in the industry following The Podcast Show in London. Joined by Andreea Coscai, founder of Eurowaves, the discussion looks at what is succeeding in European podcasting, the rise of cross-border collaborations, and why international organizations are investing more in audio.Elsie and Andreea discuss the evolving newsletter space, differences in listener behavior on YouTube versus traditional podcast apps, and the ongoing tension between open RSS and closed platform models. This conversation offers practical approaches for both independent creators and networks as they adapt to new tools and changing audience habits.Guest ContributorsAndreea Coscai, founder of Eurowaves and co-founder of Podvision.Links to interesting things from this episodePeople & ShowsAndreea Coscai on LinkedInEurowaves NewsletterPodvision AgencyThe Europeans | Weekly podcasts about European politics and cultureJames Cridland (Podnews)Apps & TechnologyCaptivate Podcast HostingOvercastUnwatched AppReeder App (Classic)FountainPodcast AddictTrue FansArticles & EpisodesThe Podnews Report CardGlobal Podcast Economy Report 2026Spotify Levels Up Our Podcast Experience With New Features for Fans and Creators — SpotifyIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Analyzing the high-profile fallout between Alex Cooper and Alix Earle and some of the drama, evaluating how business disputes masquerade as personal betrayal and some other drama surrounding Call Her Daddy and the Unwell Network. The discussion contrasts the realities of content creation with the performance issues plaguing network-backed shows.Examining how Apple Podcasts and Spotify handle search engine optimization. They explain the mechanics of search ranking, detailing why smaller feeds with exact-match keywords might outrank older, larger catalogs.Finally, the episode reviews a recent Podstock study showing that Spotify video episodes drive higher consumption times than YouTube. They explain how background audio playback shapes listener behavior and discuss Amazon Music's new video roll-out and YouTube's curiosity focusing on audio-only consumption.Follow us on YouTube!Captivate's YouTube ChannelThe Audio-To-Video Roadmap with Greg WillitsThe Audio-To-Video Roadmap with Mignon FogartyLinks to interesting things from this episodePeople & ShowsCall Her DaddyAlix Earle - Hot MessGrammar Girl - Mignon FogertyRosary Army - Greg WillitsTropical PodcastingRoger WilmutApps & TechnologyAlituThe Podcast HostLinks and ThingsAlitu and The Podcast Host Have a New HomeThe Music DNA of Podcast Search: Why Apple and Spotify Still Rank Like Record Stores | PodSEO BlogSpotify Streams Drive 1.5x More Consumption Time Than YouTube for Podcasts, New Podstock Data ShowsAdTech Has Mispriced YouTube And Audio Is Why | by Alan Ronis | Apr, 2026 | MediumRoger Wilmut - WikipediaElsie on Que Esta Pasando en el Podcasting from Tropical PodcastingIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
This episode opens with a major industry shift: Tim Cook's announcement that he is stepping down as CEO of Apple in September 2026. The team discusses the transition plan, the elevation of John Ternus and Johny Srouji, and what this "hardware-first" leadership style might mean for the future of Apple devices and services.The conversation then pivots to the technical rollout of HLS (HTTP Live Streaming) video support on Apple Podcasts. Joined by OG co-hosts Mark Asquith and Danny Brown, the team breaks down how HLS differs from standard video files and open standards. They explain how adaptive bitrate streaming ensures listeners stay connected even on poor data connections and why audio-only creators shouldn't feel pressured to pivot to video.Finally, the group tackles the nuance of accessibility and inclusion in podcasting. They compare listening to an audiobook to reading with your ears, emphasizing that the goal is always to deliver the message to the audience wherever they are. The team shares insights on the power of Apple's new video implementation and how it provides more expansive ways for audiences to engage with content.More Co-hosts!Mark Asquith: Founder of Captivate and original co-host of In & Around Podcasting.Danny Brown: Head of Support and Experience at Captivate and original co-host of In & Around Podcasting.Links to interesting things from this episodeEverything related to the Captivate Video Podcasting Support RolloutPublish Video Podcasts to Apple Podcasts: Captivate Video Support OverviewHelpdesk ArticlesApple HLS Video Podcasts: Help ArticleHow to Connect Apple's HLS Video Podcast Feature to Captivate: Connection GuideApple Podcasts HLS Frequently Asked Questions: HLS FAQHow to Publish Video Episodes via Captivate to Apple Podcasts Using HLS: Publishing GuidePricing for Apple HLS Video Podcasts: Pricing DetailsBlogPublish Video to Apple with Captivate: Blog PostApple Video Podcasting Best Practices: Best Practices GuidePeople & ShowsTim Cook: Apple Executive Chairman (formerly CEO - until Sept).John Ternus: Apple CEO (effective Sept 2026).Johny Srouji: Chief Hardware Officer at Apple.Marco Arment: Creator of Overcast and co-host of ATP.Accidental Tech Podcast (ATP): https://atp.fm/Robb Dunewood: Daily Tech News Network & The Tech JawnAnna DeShawn: Ambie Award winner and founder of The Qube App. https://theqube.app/ (If you are a Black or Brown podcaster submit your show!)Apps & TechnologyHLS (HTTP Live Streaming): Technical standard for video delivery.Apple Podcasts: Support for HLS video in iOS 26.4+.The Qube App: A database for Black and Brown podcasters. https://theqube.app/Captivate Growth Labs: Educational resources for podcasters. https://www.captivate.fm/growth-labsArticles & EpisodesATP 663: Defending the Honor of The Cheesecake Factory: The episode where the ATP team predicted Apple's leadership shift. https://atp.fm/663Why People Who Listen to Podcasts Are Suddenly Feeling Left Out (WSJ): An exploration of the audio-only listener experience in a video-centric market. https://www.wsj.com/lifestyle/podcasts-video-armchair-expert-killer-stories-kristen-bell-0e07d0beThe Audio-to-Video Roadmap: Greg Willits: Luma session deep-dive on transitioning formats. https://luma.com/qiqd3odtThe Audio-to-Video Roadmap: Mignon Fogarty: Luma session focused on strategic video implementation. https://luma.com/y0bbjgbhIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
OpenAI recently acquired TBPN (Technology Business Programming Network). Rob and Elsie discuss the relationship between Sam Altman and TBPN's John Coogan, the network's high production value, and what it means for OpenAI's public-facing brand as they head toward an expected IPO.Elsie takes a moment to celebrate Frank Racioppi's recent Forbes piece, giving him his well-deserved flowers for his thoughtful advocacy and committed support of the independent community. While the article is titled "There's A War Of Independents In Podcasting," Elsie highlights how Frank successfully name-checks the creators and shows that mainstream media often ignores. She suggests that while the "war" framing reflects the struggle against celebrity-driven network dominance, the real story is the robustness of middle-tier creators who are building sustainable, profitable businesses on their own terms. Finally, the episode looks at Spotify's rollout of AI-prompted playlists for podcasts and the ongoing friction of cumbersome guest intake forms.Come to hang out with us!⭐️ Apple Podcasts Video Q&A, with Elsie Escobar - YouTubeLinks to interesting things from this episode:People & ShowsJohn Coogan & Jordi Hays: Hosts of TBPN (Technology Business Programming Network).Frank Racioppi: Owner of Earworthy and Forbes contributor.Cynthia Bemis Abrams: Host of Advanced TV History.Ciara Miller: Reality TV superstar highlighted in the Flattering Ram.Bitch Is BetterBravo! We're BlackMorally Corrupt - YouTubeDumpster Dive Snark BaitSo Bad It's Good with Ryan BaileyApps & TechnologyScooter Labs RSS to CSV: scooterlabs.com/hacks/rss2csv.phpSpotify AI Prompted Playlists: creators.spotify.com/resources/news/prompted-playlistsCaptivate WordPress Plugin Sync: wordpress.org/plugins/captivatesync-trade/Articles & EpisodesOpenAI acquires TBPN | OpenAIThere's A War Of Independents In PodcastingDAX Expands Into Podcasts Targeting The ‘Missing Middle' As Ad Demand Grows. | News | podcastnewsdaily.comTop podcast advertisers | Magellan AI — Podcast advertising analyticsIn & Around Podcasting Episode 25: Featuring Frank Racioppi.Everything you need to know in the 'Summer House' scandal which exploded this weekIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Rob Walch and Elsie Escobar reunite to host together for the first time in 159 days! They look back at their own "episode 28" milestones from 2005 to 2014 and share stories from other creators who found their rhythm at the same point in their journey.The conversation covers the launch of HLS video support in Apple Podcasts. Rob explains how this adaptive streaming works, why it matters for listeners who switch between audio and video, and why you might not need it yet if you are an audio-first creator.You will also hear about Rob's time at SXSW in Austin, including his experience with Tesla's robotaxis and the growing influence of the city on the podcast industry. Finally, Elsie tries to break down the engineering behind Marco Arment's new transcription system for Overcast and why it is a win for listeners.Guest contributors & insight in this episode: Danny Brown (Five Random Questions), Carolyn Kiel (Beyond Six Seconds), Stacey Sims (Diabetes Connections), Kristen Sundin Brandt (Cycling Together), and Steve Stewart (SteveStewart.me).Links to interesting things from this episodePeople & ShowsDanny Brown – Five Random QuestionsCarolyn Kiel – Beyond Six SecondsStacey Sims – Diabetes ConnectionsKristen Sundin Brandt – Cycling TogetherSteve Stewart – SteveStewart.meVictor Cajiao – Typical Mac UserGrant Baciocco – The Radio Adventures of Dr. FloydJim Louderback – (Video/Media Expert mentioned at SXSW)Valentina Kaledina at Castbox – (Mentioned for her SXSW summary)Marco Arment – Creator of Overcast and host of ATPApps & TechnologyOvercast – (Specifically for the new transcript feature)Unwatched – (The YouTube queue app Elsie recommended)Captivate Announced as Day One Launch Partner for Apple Podcasts' New HLS Video Release – (The specific support/FAQs page)Apple introduces a new video podcast experience on Apple Podcasts – (Specifically regarding the iOS 26.4 update)Articles & EpisodesATP (Accidental Tech Podcast) Episode 683 – (The story of building the transcript system)Grit Daily News Article – (The piece about power players at SXSW where Rob was quoted)Valentina's SXSW Summary – (The industry perspective from Castbox)Elsie's Yoga Class Episode 28In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Rob Walch is a veteran podcaster and industry leader, inducted into the Podcasting Hall of Fame in 2016 for his contributions to the medium. From 2007 to 2025, he served as Vice President of Podcaster Relations at Libsyn, one of the earliest and most influential podcast hosting companies. Before that, he founded podCast411, Inc., a show that explores podcasts, podcasters, and podcasting news, interviewing creators across genres.Rob began podcasting in 2004, years before the medium went mainstream, and has since hosted multiple shows, including podCast411, Today in iOS (one of the first iPhone-focused podcasts), Space Business 411, and co-hosted The Feed Podcast. His work as a consultant has spanned brands and thought leaders such as Jack Welch, Tim Ferriss, and Senator Edwards, and he's spoken at over 100 industry events on podcasting and new media. Rob holds an MBA from the University of Connecticut and an engineering degree from the University of Dayton.Connect with Rob Walch:Website: https://www.podpage.com/podcast411/ Podcast411: https://www.linkedin.com/in/podcast411/ Apple Podcast link: https://podcasts.apple.com/us/podcast/podcast411-learn-about-podcasters-and-podcasting-news/id73330788 TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152
He was podcasting before Apple knew what a podcast was. Twenty years later, Rob Walch is still the person the industry calls when they need answers — and in this episode he's giving them all away for free. Rob Walch, VP of Podcast Relations at Captivate and one of the most experienced voices in podcasting history, joins Marv for a conversation that every podcaster — beginner or veteran — needs to hear. From why your show title is silently killing your growth, to why Joe Rogan's biggest audience isn't watching him on YouTube, to how to use AI without letting it destroy your authenticity, this is a masterclass in modern podcasting from someone who has lived every era of it from the inside. If you want to start a podcast, grow your existing show, understand podcast metrics, or learn how to monetise your content — this episode covers all of it.
On this special edition of Mac OS Ken, Rob Walch - VP Podcaster Relations at Captivate joins Ken to talk about Apple's video push for Apple Podcasts, his new gig at Captivate, and the state of podcasting today. Plus, Rob says nice things about Ken, which makes Ken uncomfortable. - Sponsored by NordLayer: Get an exclusive offer - up to 22% off NordLayer yearly plans plus 10% on top with coupon code: macosken-10-NORDLAYER at nordlayer.com/macosken - Sponsored by Squarespace: Get 10% off of your first purchase of a website or domain with offer code MACOSKEN at Squarespace.com/MACOSKEN - Catch Ken on Mastodon - @macosken@mastodon.social - Send Ken an email: info@macosken.com - Chat with us on Patreon for as little as $1 a month. Support the show at Patreon.com/macosken
I just attended my first Podfest conference and couldn't wait to share my top six takeaways for authors who podcast.Resources mentioned:Podfest Expo, Buzzsprout (my podcast host), PodMatch, My PodMatch Overview (ep #131).Joe Casabona, Streamlined Solopreneur; Mark Ronick, The Podcast Morning Chat; Rob Walch, Podcast411; Alex Sanfilippo, Podcasting Made Simple; Courtney Elmer, Insider Secrets to a Top 100 Podcast; Krissy Nelson, Morgan James Publishing
...and Rob Walch leaves Libsyn after more than 18 years. Sponsored by Lean & Loaf. Joining a gym is hard. Hiring Lean & Loaf is easy. They edit video for your podcasts while you loaf. See for yourself. https://podnews.net/cc/3230 Visit https://podnews.net/update/spotify-dynamic-vid for the story links in full, and to get our daily newsletter.
In this episode, we relaunch the New Media Show #643 with special guest Rob Walsh, VP of Libsyn. After a difficult last few months following the passing of longtime friend and co-host Todd Cochrane, The New Media Show officially returns with a fresh format and a familiar voice. In this reboot episode, we again talk candidly about the process of bringing the show back, honoring Todd's legacy, and where the podcasting industry is really headed in 2025 and beyond. Rob Greenlee and Rob Walch dig into the renewed 2026 Podcast Hall of Fame, why hosting it at Podfest Expo matters, and how this year's inductee class reflects both the early pioneers and today's global voices. They unpack what advertisers are actually buying right now, why mid sized loyal shows often outperform the “big names,” and how the shift from demographic targeting to psychographic and genre based buying is changing deals for creators at every level. The conversation also explores the rise of private communities and paid video ecosystems on platforms like Substack and Uscreen, plus the relaunch of NewMediaShow.com with a fully restored archive of nearly 600 past episodes. From YouTube and Spotify's “top podcast” charts to Apple's long running audio ecosystem, the two Robs wrestle with a core question: what truly counts as a podcast in an era where many YouTube only shows get labeled as such. They contrast audio first and video first strategies, debate download versus HLS streaming, and talk through how measurement, attribution, and IAB revenue reports reveal a still under valued ad market relative to radio and other media. Finally, they tackle the current wave of AI generated ads and shows, including legal requirements around disclosure and why so much AI content still feels soulless, even as tools get faster and more powerful. Whether you are an indie creator, a network executive, or someone who has followed The New Media Show for years, this reboot episode sets the tone for a new chapter that stays true to the show's roots while leaning hard into the realities of today's business of podcasting. Rob Greenlee Rob Greenlee website https://RobGreenlee.com New Media Show for Audio and Video RSS feeds https://NewMediaShow.com Adore Creator Network and shows hub https://AdoreNetwork.com Adore Creator Community on Skool https://Skool.com/AdoreNetwork Podcast Hall of Fame https://PodcastHall.com https://YouTube.com/@OfficialPodcastHallofFame The Pro Creator Playbook with Rob Greenlee Audio podcast https://www.adorenetwork.com/show/pro-creator-playbook-audio/ Video show https://www.adorenetwork.com/show/pro-creator-playbook-video/ Spoken Life Show https://www.adorenetwork.com/show/spoken-life-show/ Spoken Human show on YouTube https://YouTube.com/@spokenhuman Rob Greenlee YouTube channel https://YouTube.com/@RobGreenlee Rob Walch Libsyn podcast hosting and network https://libsyn.com Podcast411 with Rob Walch https://podcast411.com The post Rebooting the Show: Video, AI and Revenue #643 first appeared on New Media Show.
Remembering our good friend Todd Cochrane. This is a special feed drop of the memorial for Todd on the New Media Show, with Rob Greenlee, Adam Curry, Mike Dell, and Rob Walch. Todd you will be greatly missed.
Remembering our good friend Todd Cochrane. This is a special feed drop of the memorial for Todd on the New Media Show, with Rob Greenlee, Adam Curry, Mike Dell, and Rob Walch. Todd you will be greatly missed.
On this special New Media Show tribute episode, we honor the life and legacy of Todd Cochrane, podcasting pioneer, podcast hall of famer, founder of Blubrry and RawVoice, host of Geek News Central podcast, author of one of the first podcasting books, and co-host on The New Media Show for 13 years. Todd's influence on podcasting was profound: from launching one of the earliest shows in 2004, to creating the Podcast Awards, to championing open RSS and independent podcasters. His voice, conviction, and generosity shaped the medium and inspired countless creators. Joining host Rob Greenlee Podcast Hall of Famer are Adam Curry is also a Podcast Hall of Famer, Mike Dell, VP at Blubrry, and Rob Walch, VP at Libsyn who is also a Podcast Hall of Famer as we reflect on Todd's extraordinary journey and life, from Navy service to podcasting leader, and discuss his impact on the industry, his unwavering advocacy for creators, and the lessons he leaves for the future of podcasting.The post Remembering Todd Cochrane Podcast Hall of Famer and Blubrry CEO first appeared on New Media Show.
Remembering Todd Cochrane, Podcast Hall of Famer and Blubrry CEO On this special tribute episode of Podcast Insider, we honor the life, legacy, and impact of Todd Cochrane — our co-host, Podcast Hall of Famer, founder of Blubrry and RawVoice, long-time host of Geek News Central, author of one of the very first podcasting books, creator of the People's Choice Podcast Awards, and co-host of The New Media Show for more than 13 years. Todd's contributions to podcasting were immeasurable. From launching one of the earliest shows in 2004 to championing open RSS feeds, podcaster independence, and fair monetization, he shaped the modern podcasting landscape. His leadership and conviction inspired countless creators, and his generosity left a lasting imprint on the global podcasting community. In this heartfelt conversation — originally recorded for The New Media Show — host Rob Greenlee (Podcast Hall of Famer) is joined by a panel of voices who knew Todd best and witnessed his extraordinary journey: Rob Walch, VP of Podcaster Relations at Libsyn and fellow Podcast Hall of Famer Mike Dell, VP of Customer Relations at Blubrry and long-time collaborator Adam Curry, Podcast Hall of Famer and co-creator of podcasting Together, they reflect on Todd's path — from his Navy service to becoming a respected leader and advocate in podcasting. They share stories of his tireless work ethic, his unwavering belief in independent creators, his innovation in podcast monetization and measurement, and his vision for the future of the medium. Todd's final episode of Podcast Insider, recorded shortly before his passing, will be released soon as a lasting part of his voice and dedication to podcasters everywhere. This episode is both a remembrance and a celebration of a man who helped build podcasting into what it is today. Todd's voice may be gone, but the mission he dedicated his life to carries on.
This year's Podcast Movement convention marked a clear turning point in the evolution of the podcasting industry. I've been attending this event since 2018, and it has always been a valuable space for independent creators like us. But now, the shift toward corporate interests is more evident than ever. With the merger of Podcast Movement and Sounds Profitable, and the major announcement that the 2026 event will move from its usual summer schedule to New York City in September, it's clear the focus is shifting toward advertisers and industry execs. While this move might serve the broader industry well, it raises valid concerns for independent creators who may be priced out or feel sidelined.In a candid conversation with Tom Webster and James Cridland, I asked for clarity on where indie podcasters stand. Tom acknowledged that not everyone will fit into the new model, but there will still be space carved out for us. So while we're keeping an eye on how this transition plays out, we're also considering events like Podfest, which may better cater to creators.One of the most actionable takeaways came from producer Jay Yow, who stressed the importance of wearing headphones while recording. It's not just a technical recommendation—it's essential for clean audio. Poor sound can sabotage a good show, especially on remote platforms like Riverside or Squadcast. His argument? If Taylor Swift can wear headphones on camera, so can we.We also revisited the ongoing debate between video and audio podcasting. While video is great for discovery—especially on YouTube—audio remains the foundation. As Johnny Podcasts puts it: audio is your shoes, video is your socks. You can skip socks, but you can't skip shoes. Resources should go to audio first, especially since many YouTube “viewers” are actually just listening in the background.The biggest research insight came from Hal Rood and Tim Bronsil's "The Podcast Study," who revealed that most listeners focus on just three main podcasts, spending 75% of their time with their favorite. To stand out, we need to avoid wasting those critical first 30 seconds of our show. Open strong, skip the fluff, and immediately give listeners a reason to stick around. It's what separates a casual listener from a loyal one.Rob Walch of Libsyn reminded us again that shortcuts like “buying downloads” are scams. Real growth takes time, and authenticity matters more than inflated numbers. Despite claims of 4.6 million podcasts, only around 354,000 are active. The space is wide open if we're consistent and committed.Finally, we dove into SEO and PSO strategies. SEO helps our episodes show up in search results, while PSO focuses on discoverability within platforms like Apple and Spotify. To win at both, we need smart titling, backlinking, frequent publishing, and full show notes on our websites.All in all, the industry is changing fast—but with the right tools and mindset, there's still room for independent voices like ours to thrive. Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com
Send us a textThe sudden passing of Todd Cochrane, Blubrry CEO and unwavering champion of independent podcasters, has left our community in shock and mourning. Having just spent meaningful time with Todd at Podcast Movement three weeks ago, we're grateful for those final conversations, booth visits, and moments in the Podcast Standards Project room.Don't miss the final memorial episode of the New Media Show this Wednesday at 3pm EST, where Rob Greenlee will be joined by Adam Curry, Mike Dell, and Rob Walch to honor Todd's extraordinary legacy.Contact Buzzcast Send us a text message Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods Thanks for listening and Keep Podcasting!
What happens when you get a 15-minute phone call from Joe Rogan asking for help with his struggling podcast? Rob Walch found out in the early 2000s when the future king of podcasting was just another comedian whose hosting couldn't handle the traffic. As VP of Podcaster Relations at Libsyn and creator of the first podcast about podcasting (Podcast 411), Rob Walch has spent over 20 years watching the industry evolve from hand-coded RSS feeds to billion-download juggernauts. In this episode, he shares the behind-the-scenes stories and battle-tested strategies that shaped modern podcasting. Rob's journey from customer to employee at Libsyn gives him a unique perspective on what actually works versus what sounds good in theory. Whether you're just starting out or looking to optimize an existing show, his 20+ years of hands-on experience offer actionable insights you won't find anywhere else.Connect with Rob Walch:Email: rob@libsyn.comThe Feed Podcast (with Elsie Escobar): thefeed.libsyn.comTry Libsyn hosting: libsyn.com
Links mentioned in this episode: Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news ********************* Upgrade your podcast hosting service and try out Libsyn for FREE for one month (code ADAM) https://www.libsyn.com
At NAB Show 2025, Rob Walch, VP of Podcaster Relations for Libsyn, discusses podcasting trends, gear updates, and Libsyn's new faith-based ad channel. He shares insights on monetization strategies, true crime's continued rise, and upcoming platform features for creators. Show Notes: Chapters: 00:07 Opening at NAB Show 2025 01:42 Podcasting Trends and Gear 04:12 Monetization Strategies for Podcasters 06:59 True Crime Podcast Phenomenon 09:45 Libsyn Innovations and Features 11:36 Libsyn's Commitment to Free Speech Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
At NAB Show 2025, Rob Walch, VP of Podcaster Relations for Libsyn, discusses podcasting trends, gear updates, and Libsyn's new faith-based ad channel. He shares insights on monetization strategies, true crime's continued rise, and upcoming platform features for creators. Show Notes: Chapters: 00:07 Opening at NAB Show 2025 01:42 Podcasting Trends and Gear 04:12 Monetization Strategies for Podcasters 06:59 True Crime Podcast Phenomenon 09:45 Libsyn Innovations and Features 11:36 Libsyn's Commitment to Free Speech Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
Rob Walch describes the podcasting business nation wide. We also learn how to start a podcast, the different types of programs, the three basic formats, plus a number of specifically recommended listening experiences. Rob is Vice President of Podcaster Relations for LIBSYN (Liberated Syndication), which provides the technical services for podcast publication. (Libsyn.com)
Thoughts on the complete rewrite of Overcast, what's new for Apple Podcasts iOS 18, talking about Overlap and Twinbox, why can't podcast engagement and feedback all be in one place? One year stats of an audio podcast on YouTube Music, plus geographic and user agent download numbers. Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE! Quick Episode Summary (2:59) PROMO 1: She Thrives (3:48) Rob and Elsie conversation (6:08) Happy anniversary Overcast (7:25) Our thoughts on the new Overcast (16:59) What's new for Apple Podcasts in iOS 18 (20:51) Playing with a podcast app called Overlap that both worked and failed (26:55) Elsie is testing an AI tool called Twinbox (30:39) PROMO 2: You Are Worth The Work (32:03) Why it's difficult to gather feedback, ratings and engagement from all the places (38:20) Aggregating multiple networks with multiple shows to one RSS feed? (42:04) Stats for a year of our podcast being on YouTube (49:34) PROMO 3: Tacet No More (50:37) Stats: geographic and user agent (54:43) Where have we been and where are we going Featured Podcast Promo + Audio PROMO 1: She Thrives PROMO 2: You Are Worth The Wait PROMO 3: Tacet No More Where have we been and where are we going 160 Is Your Podcast Really as Popular as You Think It Is? Rob Walch of Libsyn Helps Us Separate Hype from Reality | Podtastic Audio The Value of Outsourcing Podcast Creation - YouTube How to Get Your Video Podcast on YouTube (and Spotify!) - YouTube Podcast Movement 2024 Follow us on Luma! Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Leave us voice feedback! Ten Years of Overcast - A New Foundation Here's what's new for Apple Podcasts in iOS 18 - 9to5Mac Overlap — AI Podcast App Twinbox: AI-Powered Podcast Content Management and Listener Engagement Aggregate items from multiple RSS feeds into a single RSS feed RSS to CSV Converter - Scooter Labs HELP US SPREAD THE WORD! If you dug this episode, head over to Podchaser and kindly leave us a review and follow the show and share it on social! It would mean the world ☺️ Follow The Feed wherever you get your podcasts! → Follow via Apple Podcasts → Subscribe on YouTube → Follow via Spotify → Here's our RSS feed! FEEDBACK AND PROMOTION ON THE SHOW You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Call 412-573-1934 Email thefeed@libsyn.com Use our Speakpipe Page
Thoughts on the complete rewrite of Overcast, what's new for Apple Podcasts iOS 18, talking about Overlap and Twinbox, why can't podcast engagement and feedback all be in one place? One year stats of an audio podcast on YouTube Music, plus geographic and user agent download numbers. Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE! Quick Episode Summary (2:59) PROMO 1: She Thrives (3:48) Rob and Elsie conversation (6:08) Happy anniversary Overcast (7:25) Our thoughts on the new Overcast (16:59) What's new for Apple Podcasts in iOS 18 (20:51) Playing with a podcast app called Overlap that both worked and failed (26:55) Elsie is testing an AI tool called Twinbox (30:39) PROMO 2: You Are Worth The Work (32:03) Why it's difficult to gather feedback, ratings and engagement from all the places (38:20) Aggregating multiple networks with multiple shows to one RSS feed? (42:04) Stats for a year of our podcast being on YouTube (49:34) PROMO 3: Tacet No More (50:37) Stats: geographic and user agent (54:43) Where have we been and where are we going Featured Podcast Promo + Audio PROMO 1: She Thrives PROMO 2: You Are Worth The Wait PROMO 3: Tacet No More Where have we been and where are we going 160 Is Your Podcast Really as Popular as You Think It Is? Rob Walch of Libsyn Helps Us Separate Hype from Reality | Podtastic Audio The Value of Outsourcing Podcast Creation - YouTube How to Get Your Video Podcast on YouTube (and Spotify!) - YouTube Podcast Movement 2024 Follow us on Luma! Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Leave us voice feedback! Ten Years of Overcast - A New Foundation Here's what's new for Apple Podcasts in iOS 18 - 9to5Mac Overlap — AI Podcast App Twinbox: AI-Powered Podcast Content Management and Listener Engagement Aggregate items from multiple RSS feeds into a single RSS feed RSS to CSV Converter - Scooter Labs HELP US SPREAD THE WORD! If you dug this episode, head over to Podchaser and kindly leave us a review and follow the show and share it on social! It would mean the world ☺️ Follow The Feed wherever you get your podcasts! → Follow via Apple Podcasts → Subscribe on YouTube → Follow via Spotify → Here's our RSS feed! FEEDBACK AND PROMOTION ON THE SHOW You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Call 412-573-1934 Email thefeed@libsyn.com Use our Speakpipe Page
Elevate your podcasting game with Riverside.fm's studio-quality recordings, lightning-fast editing, and enhanced streaming capabilities—try it today! Get 15% off with discount code Podtastic Riverside.Fm In this episode of Podtastic Audio, I delve into the complexities of podcast fraud with Rob Walch, Vice President of Podcaster Relations at Libsyn. We explore the deceptive tactics some podcasters employ to artificially inflate their download numbers and the broader implications these practices have on the industry. Rob provides expert insights on identifying fraudulent statistics, the critical importance of IAB certification, and effective strategies for genuine audience growth. We begin by discussing the prevalence of podcast fraud and how certain shows falsely report substantial download numbers to attract advertisers. Rob elucidates the various methods used to manipulate these figures, from automated bots to dubious marketing services, and explains how these actions undermine the integrity of the podcasting community. Rob also highlights the significance of IAB certification for podcast hosting companies, emphasizing that only certified metrics are reliable. We delve into the stringent standards set by the IAB and how they help ensure the accuracy and credibility of podcast statistics. In addition to addressing the challenges, we also focus on constructive approaches for podcasters to authentically expand their audience. Rob shares proven strategies such as advertising on other podcasts, leveraging social media platforms, and producing engaging content that resonates with listeners. We discuss the importance of genuine engagement and why prioritizing quality content is the most effective long-term strategy. Throughout the episode, we underscore the necessity of transparency and honesty in podcasting. For those serious about building a successful podcast, this episode is essential listening. Join us as we uncover the realities of podcast fraud and learn how to create a distinguished show that excels for all the right reasons. 00:23 Introduction and Welcome 00:40 Overview of Podtastic Audio and Riverside FM Promotion 02:12 Discussion on Social Media Achievements and Fake Metrics 03:15 Introduction to Podcast Fraud Topic 04:31 Rob Walch Explains the History and Impact of Podcast Fraud 05:38 Discussion on CPM Rates and Effects of Inflated Numbers 06:32 Examination of Services that Inflate Podcast Numbers 08:32 Techniques for Identifying Fake Podcast Statistics 09:22 Handling Podcasts with Falsified Numbers 10:28 Costs and Methods of Inflating Podcast Numbers 11:10 How Bots Generate Fake Numbers 12:03 Identifying Red Flags in Podcast Metrics 13:34 Broader Impact of Fraud Across Industries 15:38 Effective and Ethical Marketing Methods for Podcasts 17:20 Importance of Authentic Promotion Using Trailers 18:25 Impact of Fraud on Advertisers and the Podcast Industry 20:26 Case Study: Advertiser Experience with Fraudulent Metrics 22:29 Importance and Impact of IAB Certification 25:14 Insights on Apple Podcasts' Algorithms and Recommendations 29:12 The Role and Overestimation of Ratings and Reviews 31:29 Understanding Podcast Rankings and Audience Validation 34:17 Public Perception and Metrics of Podcasts 37:13 Comparing Podcast and YouTube Engagement and Metrics 40:41 The Importance of the First 30 Seconds in Podcast Episodes 44:31 Creating Content You Are Passionally Interested In 46:18 Conclusion and Final Thoughts from Rob Walch Thanks so much for listening, I really appreciate it so much. Sign up for my newsletter so you never miss a moment. Podtastic Audio Newsletter The Kris and Kristine Show Podtastic Audio Twitter Instagram LInkedIn
This follows a policy change to allow NSFW content. We talk with Rob Walch from Libsyn about the current state of podcasting and get his top tips for starting your own podcast. Plus, SoftBank uses AI to make angry customers sound calm, and no one likes to be called a 'bot.'
This follows a policy change to allow NSFW content. We talk with Rob Walch from Libsyn about the current state of podcasting and get his top tips for starting your own podcast. Plus, SoftBank uses AI to make angry customers sound calm, and no one likes to be called a 'bot.'
From NAB in Las Vegas, Rob Walch, Vice President of Podcaster Relations for Libsyn, talks about the state and evolution of podcasting, including the significance of word-of-mouth marketing. We cover the advertising options open to podcasters, and ad placement within podcasts from both the effectiveness and listener engagement perspectives. Rob introduces Libsyn Ads for programmatic ad integration for their customers and highlights the importance of clear podcast titles for discoverability. Show Notes: Chapters: 00:02 Introduction at NAB with Libsyn. 03:18 Effective Ad Placement Strategies. 08:42 Optimizing Podcast Titles for Discoverability. 10:11 Pricing and Flexibility with Libsyn Hosting. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
From NAB in Las Vegas, Rob Walch, Vice President of Podcaster Relations for Libsyn, talks about the state and evolution of podcasting, including the significance of word-of-mouth marketing. We cover the advertising options open to podcasters, and ad placement within podcasts from both the effectiveness and listener engagement perspectives. Rob introduces Libsyn Ads for programmatic ad integration for their customers and highlights the importance of clear podcast titles for discoverability. Show Notes: Chapters: 00:02 Introduction at NAB with Libsyn. 03:18 Effective Ad Placement Strategies. 08:42 Optimizing Podcast Titles for Discoverability. 10:11 Pricing and Flexibility with Libsyn Hosting. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
WHY DO YOU WANT TO GROW YOUR PODCAST? If you're like most podcasters, one of your biggest challenges you want to overcome is how to grow your podcast. I hear it often. Today, I want to help you dive deep into audience growth. IMPORTANT LINKS Here are links to those resources mentioned in this episode: Libsyn – Audio host for podcasters – https://libsyn.com The Feed – the official podcast of Libsyn – https://thefeed.libsyn.com Alex Hormozi – https://www.acquisition.com/bio-alex Dan Kennedy – Magnetic Marketing – https://magneticmarketing.com Taylor Swift – https://www.taylorswift.com Big Machine Records – https://www.bigmachinelabelgroup.com Podcast Strategy Call – https://podcasttalentcoach.com/podcast-review-questionaire/ Send me an email at coach@podcasttalentcoach.com. MAKE THEM CARE In this episode, we dive deep into the challenges faced by many podcasters when it comes to growing their listenership. You receive invaluable insights into why some podcasts stagnate and what you can do to overcome these hurdles. We start with the critical importance of making your audience care. Provide unique value in your episodes. Infuse each episode with authenticity and stay true to yourself. We discuss strategies to build a relationship with your listeners, such as cleverly weaving your episodes together and harnessing specific tactics designed to not only attract but also retain a dedicated audience. TWO SIDES There are two sides to the audience growth equation. To grow, you must spend time attracting new listeners. Then, invest time keeping your current listeners coming back episode after episode. Maintain regular contact with your existing listeners to keep them invested in your podcast. Reach out frequently. While many podcasters dream of reaching a staggering 5,000 downloads per episode to successfully sell ads, the sobering statistic is that only 7% of podcasts hit those numbers. That is according to Rob Walch at Libsyn. QUALITY OVER QUANTITY The quality of your audience is more significant than sheer numbers. Therefore, it starts by identifying your ideal client. Identifying your ideal target listener and developing content specifically tailored to their interests and needs is key to cultivating a meaningful connection. I share a few stories from my radio career, illustrating the importance of forging a genuine bond with listeners. It starts by being your authentic self, as mimicking others won't create the same loyal following. Being relevant, interesting, and true to your identity are the cornerstones of developing a consistent audience that returns each episode. You can't please everyone - it's better to focus on resonating deeply with the right people. STRATEGY VS. TACTICS You need a strategic approach to audience growth. There is a big difference between having a strategy – an overarching plan – and the tactics – the individual actions within that plan. I'm creating a workshop to help you grow your audience. I want to ensure it is extremely powerful for you. When it comes to increasing your downloads, what is your biggest challenge? Send me an email and let me know at coach@podcasttalentcoach.com. Let's grow your show the right way and for the right reasons.
Donald Trump was out of sight at the GOP presidential primary debate – but definitely not out of mind. On this week's On the Media, a look at how the press is covering the former president and his threats against democracy. Plus, a deep dive into the meteoric rise and stumble of the podcast industry. 1. Dan Froomkin [@froomkin], editor of presswatchers.org, on how the press is failing the public in covering Donald Trump in this moment. Listen. 2. OTM Producer Molly Rosen [@mollyfication] with Kevin Marks [@kevinmarks], a software engineer who wrote the first script that downloaded "audio blogs" onto iTunes, and Rob Walch, VP of Podcaster Relations at Libsyn, on Apple's power over podcasts. Listen. 3. Micah Loewinger [@MicahLoewinger] takes stock of how we got to this moment in podcasting and the role public radio stations will play in the future, feat: Alex Sujong Laughlin [@alexlaughs], supervising producer and co-owner at Defector Media, Anna Sale [@annasale] host of Death, Sex & Money, Felix Salmon [@felixsalmon], host of Slate Money, and Nick Quah [@nwquah], podcast critic for Vulture and New York Magazine. Listen.
Donald Trump was out of sight at the GOP presidential primary debate – but definitely not out of mind. On this week's On the Media, a look at how the press is covering the former president and his threats against democracy. Plus, a deep dive into the meteoric rise and stumble of the podcast industry. 1. Dan Froomkin [@froomkin], editor of presswatchers.org, on how the press is failing the public in covering Donald Trump in this moment. Listen. 2. OTM Producer Molly Rosen [@mollyfication] with Kevin Marks [@kevinmarks], a software engineer who wrote the first script that downloaded "audio blogs" onto iTunes, and Rob Walch, VP of Podcaster Relations at Libsyn, on Apple's power over podcasts. Listen. 3. Micah Loewinger [@MicahLoewinger] takes stock of how we got to this moment in podcasting and the role public radio stations will play in the future, feat: Alex Sujong Laughlin [@alexlaughs], supervising producer and co-owner at Defector Media, Anna Sale [@annasale] host of Death, Sex & Money, Felix Salmon [@felixsalmon], host of Slate Money, and Nick Quah [@nwquah], podcast critic for Vulture and New York Magazine. Listen.
Last week, I mentioned that I will be covering more than podcast advertising and that TWiT has pivoted to a one-ad model because podcasts moved to this structure several years back, and we were trying to stay with what performs best for our partners. We finally caved as it became a constant struggle to explain why our approach was better and the one ad model is now in place. Today, I am going to cover the lack of growth in podcasting and how it impacts independent networks. The American podcast market has reached maturity, and the number of Americans who listen to at least one podcast monthly is no longer increasing. In addition, there is a trend towards consolidation as Spotify, iHeart, etc. are buying and launching podcasts, while pushing for DAI on advertising is squeezing out independent networks. According to Forbes iHeartMedia's CEO Bob Pittman stated, "We're in the consolidation phase. So, the top podcasters get bigger, and it becomes harder and more fragmented for the smaller players to catch up. And I think that's exactly what you've seen as a trend line." He points to Serial, once the industry darling acquired by the New York Times for $25 million, now more of a cautionary tale because it was not worth it. Even Libysn's Rob Walch, who presented evidence at the 2023 Podcast Movement, showed the active podcasts with 10+ episodes on Apple have remained around 400,000 since 2021. Therefore, with all the new podcasts starting since 2021 and old podcasts closing down, the number of active pods with over 10 episodes has remained flat. In addition to the lack of growth, podcast ad tech is becoming invasive, and brands want to put tracking pixels everywhere. Brands also demand cheap CPMs with ridiculously short cancellation clauses, and they have unrealistic conversion expectations because they do not understand how it works and agencies do not educate them. All agencies care about is the bottom line. They don't even understand their brands growth goals because every time we ask, they have no idea. We care for our direct clients because we want our partners to grow, and the specialized attention they receive from us outshines everyone else. If independent podcast networks are going to make it, then they must diversify. Here at TWiT, we cannot rely on podcast advertising anymore, it takes subscriptions, clubs, and fan support to make it all happen, and even then, we wear many hats to make it all work. Subscribe to your favorite podcasts, support their sponsors, join their clubs, or pay for your content. Thanks for listening, and have a great day. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Got my 2023 Podcast Movement Recap ready to roll, and of course, it all starts with YouTube.The best session I attended was from Jay Nachlis of Coleman Insights and Steve Goldstein of Amplifi media- their Thursday keynote was The New Rules of Podcasting on YouTube.Yes, a show on YouTube is a podcast. And you need to have a YouTube strategy, even if your show is audio only. Your content needs to be on the platform, or at least a teaser directing to your podcast. I'll explain. Folks are consuming podcasts on multiple platforms, and you can get them to open their podcast player if your content is good enough.YouTube itself was at Podcast Movement, talking about ingesting shows via RSS feed. This seems like a giant step forward, but there are some important caveats.Rob Walch's annual "That Marketing Advice for Your Podcast is BS" session yielded both some important info and stats, but also stirred the pot on some debates. He says your episodic podcasts on Apple should include episode numbers. We go deep on that.AI was a big topic at Podcast Movement. Use it as a tool, not a replacement, and always check the work with a human.Spotify was there, talking about video and how huge it's become. You can get your video podcast on Spotify, but only if they are your host. And that leads to a whole bunch of other issues.Finally, what does a bonsai tree have to do with your podcast? Leave it to the great Tom Webster to explain.
Podcasts are now in YouTube Music, and speaking of that, The Feed is now on YouTube! Yahoooo! The new RODE podcasting gear, Voicemod, Hindenburg 2, promo creation workflows, the importance of show titles, feedback on Adobe Podcasts, the best laptop mics, download stats, mean and median numbers! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE! Quick Episode Summary :13 Intro (2:10) PROMO 1: The Manwhore Podcast (2:39) Rob and Elsie conversation (4:51) Podcasts now available in YouTube Music (11:14) The Feed is now on YouTube! (18:32) Rob was at NAB and he got a chance to play with the latest RODE products! (18:57) Voicemod is now available for Mac, let us know if you use it (27:53) Hindenburg Pro 2 is out of beta (29:26) Batch producing your 30 second episode audio promos via Bill from The Strokecast (33:35) Tips for making sure that your one word title for your podcast is as effective as possible (38:56) PROMO 2: Podcasting Tips From My Front Porch (39:44) Why people listen to podcasts according to PEW Research (42:09) Adobe Podcast and the IA powered audio enhancement features, feedback from Brian (45:56) Report from IAB UK on ad spend in 2022 (46:56) Episodes being taken down from Spotify because of 3rd party music, specifically from Universal Music Group (50:19) Miss-reporting about Joe Rogan not being renewed by Spotify (51:43) The Verge comparing 6 different lap top mics to record (54:59) Did you know The Feed has a newsletter? Subscribe! (59:43) Getting rid of the unique stats filter and why diversity in filtering stats is important (1:03:33) PROMO 3: Horror Stories Podcast (1:04:09) Stats: mean and median numbers (1:05:56) Where have we been and where are we going? Featured Podcast Promo + Audio PROMO 1: The Manwhore Podcast PROMO 2: Podcasting Tips from My Front Porch PROMO 3: Horror Stories podcast Bill from The Strokecast Brian from Cinema Psychos Where have we been and where are we going The Podcast Show LIVE - Podcast Show 2023 She Podcasts LIVE 2022 • She Podcasts Video First — Podcast Gear Setup, 2023 with Doc Rock & Elsie Escobar - YouTube Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Leave us voice feedback! (
Libsyn + YouTube partnership to deliver real-time metrics to podcast advertisers! Sooo much delightful audio feedback all about - podcast feedback. Libsyn's Julep Expands to Spain. The new Libsyn experimental community over on Volley. Workflows to easily create video snippets of your episodes, stats --- this time the mean and median download numbers, updated advertising rates via Advertisecast and as you all know, SO MUCH MORE!
Libsyn + YouTube partnership to deliver real-time metrics to podcast advertisers! Sooo much delightful audio feedback all about - podcast feedback. Libsyn's Julep Expands to Spain. The new Libsyn experimental community over on Volley. Workflows to easily create video snippets of your episodes, stats --- this time the mean and median download numbers, updated advertising rates via Advertisecast and as you all know, SO MUCH MORE!
ℹ️ (Yes. Elsie's audio is sucky --- we know ---
ℹ️ (Yes. Elsie's audio is sucky -+- we know -+-
Bayport and its immediate vicinity in Islip on the south shore of Long Island have some deep ties to history. There's the Bayport Aerodrome with its vintage airplanes, the Meadowcroft estate of John Ellis Roosevelt, and the roadside sphinx of the Anchorage Inn from the early 1900s. But what would all this mean to a teenager in the early 1980s? Today we find out with Bayport native Rob Walch who grew up in the area during the age of video games and the Islanders dynasty. It's local history through one man's life, from a part-time job at Satelite Pizza to a position on the high school rifle team to clandestine forays into the Girl Scout camp next door. Further Research Bayport Aerodrome Society Camp Edey Meadowcroft Satelite Pizza A Brief History of the Hardy Boys Audio Footnotes: The Sphinx: Episode 9 Bayport Aerodrome: Episode 94 La Salle Military Academy: Episode 41
When I heard my guest, Rob Walch, singing on his podcast, I knew I had to have him on my podcast! He jokes about how bad his singing is and shared a pretty funny story about him trying his hand at karaoke! Rob loves the entire Chris De Burgh collection. So, I love that Rob chose the song "Don't Pay the Ferryman" by Chris De Burgh. Rob discovered Chris De Burgh in the 80's, while folding pizza boxes at Satelite Pizza, and it's stuck with him throughout his life. You see, Satelite Pizza had MTV, and Rob's house didn't. You could rest assured after Rob's shift there were plenty of boxes ready for the next day's orders. Rob had just finished reading "The Clash of the Titans" and couldn't believe this song was singing about the Ferryman!! Rob was hooked right then and there and checked out all music by Chris De Burgh. Now, this wasn't something he was bragging to his bros about in high school, but he sure would share it with the ladies to show his softer side. Full Show Notes
When you're starting out, it can be hard to get clients. It's even harder to keep them happy and coming back for more of your services. The most successful businesses work on fostering relationships with their clients. But how do you build these types of relationships? How can you make sure they grow over time? And what are the best ways to leverage them in order to grow your podcasting business? Our next episode of Partnership Unpacked features Rob Walch, VP of Podcaster Relations at Libsyn. He'll be sharing insights into how he works with and manages relationships with his successful podcast clients. You'll learn about the different benefits that come from having a good working relationship with your clients, as well as some tips for ensuring this partnership remains beneficial over time, no matter what your business or industry. Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN). Prior to joining Libsyn in 2007, he was President and founder of podCast411, Inc. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. Ready to scale up? Then it's time to sign up: agorapulse.com/calendar Full notes & transcript: https://www.thesocialmediahat.com/blog/how-to-build-strong-client-relationships/ Powered by Agorapulse: the #1 rated social media management solution. Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton
This podcast episode discusses the pros and cons of using artificial intelligence to help with copywriting for a podcast, and whether or not it's worth it. Is the Capsho software really worth the price tag? Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Holiday Hours For Apple and Your Media Hosts Apple has posted their holiday hours. From 11/29/22 - 11/27/22 along with 12/23/22 - 1/2/23, new shows and channels or subscriptions submitted during these windows may not be available within our regular. And responses to support inquiries might be slightly delayed plan accordingly and submit any new content with this in mind, According to Rob Walch at Libsyn, "If you want to have a full launch by January 1, you should submit by November 15." What If I don't submit by November 15th? All is not lost, the world has waited 18 years for your podcast, it may have to wait another week. Be Kind To Your Media Hosts No matter what the company is, your media host, email providers, etc, please remember that everyone is taking time off to be with their family and friends, etc. Lighting up a company on social isn't going to help because (more than likely) nobody is home as they are also with their friends and family (and maybe you should be too). Join my New Dynamic Podcast Newsletter I'm "doubling down" on a podcast newsletter. This will have podcast news, spotlight podcasts, links to my episodes, what is catching my eye, and behind-the-scenes information at the School of Podcasting. If you go to www.schoolofpodcasting.com/newsletter you can check what you want to read. If you're already on the list you will get an email asking you to specify later in the week. For those who are curious, I'm using Mailerlite. Speaking of the newsletter, I am working on an episode about using a newsletter with your podcast. I've got a few interviews lined up as I want this to be a narrative-style podcast. If you use an email list with your podcast, I'd love to interview you. Contact me My First Impression of Capsho the AI Copywriting Tool For Podcasters According to their website, Capsho claims, "The Best AI Copywriting Software for Podcasters. Create your podcast promotional copy in under 10 minutes." You upload your episode, and it spits out: Episode title Episode description Show notes Blog post Promotional Email Social Media Captions (for all platforms) LinkedIn Article Transcript Is It Worth It? There are lots of products with AI (Artificial Intelligence). Word Hero will help you write over 60 different types of descriptions starting at $50/month (there is also a lifetime deal aff). Anyword is another copywriting tool for $30/month. Descript with transcribe and make it easy to edit your show (and they have that amazing studio sound tool). Headliner Studio from CoSchedule is $9/month. With Capsho plans starting at $29/month, I believe it delivers enough value (but that depends on your budget). In my world, I've decided to keep using it and see how it performs. AI Will NEVER Release a Human I will get into this later, but while a computer can imitate a human, I feel it can't replace. We are all different with these things called opinions and personalities, and even though I can specify a tone in some AI products like Word Hero it almost always needs a tweak to match your personality. So Who Is Capsho Good For? If you're not writing anything or struggling, this does a lot of the heavy lifting. If would love to have someone help you with your description, titles, etc but can't afford a virtual assistant, but can find $29-$90 in the monthly budget, then this might be a good fit. As always, you pay in one of two currencies, time or money. Whichever one you have the most of, use that. QUESTION OF THE MONTH This month the question is from Matt Rafferty The Author Inside for You show and he wants to know: The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one… If you're sticking to just one, explain that as well. Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 11/25/22 Videos To Watch Watch Capsho Video Demo Up with People Special Up With People Superbowl Mentioned In This Episode School of Podcasting Capsho Word Hero (lifetime deal ) Anyword Descript Headliner Studio Mailerlite Repurpose.io Jasper Surfer SEO Castamatic New Podcast Apps Neil Hedley Episode on Advertising Neil's Copywriting Course Enhanced Marketing Tom Webster penned two AMAZING articles on how podcasting needs to learn from radio. Part 1 and Part 2 Book: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
In today's conversation, host Katya Allison is joined by Rob Walch, VP of Podcaster Relations at Libsyn, to hear Rob's strategies for marketers trying to partner with podcast producers.To Rob, it's important to keep a few things in mind when approaching podcast audiences:- Podcasts are more like magazines than radio shows; they have very niche audiences.- Keyword SEO is limited to podcast titles and has no effect when used in show descriptions.- Advertisers should consider the differences between show sponsorship and one-off advertisements.- Marketing efforts often have a better ROI when directed towards smaller shows with committed niche audiences than shows with mass appeal.- Video often doesn't indicate a growing podcast audience.- Marketers should take the time to actually listen to the shows they intend to partner with.- Podcasts and brands should have a compatible ethos when undertaking a campaign together.Rob's advice is crucial for marketers seeking to capitalize on a unique advertising medium.- Libsyn - https://libsyn.com/- Libsyn - Instagram - https://www.instagram.com/libsyn/?hl=en- Katya Allison - https://www.linkedin.com/in/katyaallison/- GRIN - LinkedIn - https://www.linkedin.com/company/grin-inc-/#Content #influencermarketing #ecommerce #creatormanagementIf you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit Grin.co.
Many podcast experts will teach you how to launch your podcast. Some try to help you monetize the show. But, they are all missing your marketing strategy. Chi's Podcast "Cheers to Your Prosperity" HERE Find Chi the Mindful Bookkeeper at HERE Enroll in podcast training "How To Grow Your Audience" HERE The experts want you to believe you should grow your audience large enough to land some sponsors. That is the biggest mistake you could make. When looking for a traditional sponsor, you need more than 5,000 downloads per episode. According to Rob Walch, VP of Podcaster Relations at Libsyn, the July 2022 statistics across all Libsyn podcasts shows the median downloads is 165 downloads per episode. The median is the middle. If you stack them up smallest to largest, the one right in the middle is the median. Therefore if you are getting more than 165 downloads an episode, you are better than 50% of all podcasts. Only 8% of all podcasts on Libsyn get more than 5,000. That means the other 92% of us aren't playing in the sponsor atmosphere. Only 20% of all podcasts get more than 1,300 downloads per episode. We need to devise another way to monetize our show. Chasing sponsors is a waste of time for you. Instead, use your podcast as a marketing tool for your business. Incorporate it into the rest of your marketing to attract your ideal clients or market your affiliate products and services. Before we get into the most effective way to use your podcast, let's talk about growing your audience. Even though we aren't looking to attract sponsors, the larger our audience the more effective our call to action will be. GROW YOUR AUDIENCE If you would like to grow your audience, join me for a free workshop. It's called "How To Grow Your Audience In 30 Days Or Less". It happens online Thursday, September 22nd. You will discover… The exact step-by-step process to fill your audience with your ideal clients The most effective way to get new listeners and increase your downloads How to overcome the common challenges podcasters face to get results quickly You can get registered at www.PodcastTalentCoach.com/training. If you're like most podcasters, you have struggled to grow your audience. It has been a challenge to fill your pipeline with qualified prospects for your business. I know you don't want to spend a ton of money on ads that don't work. Let me help. I'll show you a much more effective process without throwing away good money. Join us on Thursday, September 22nd at 2pm Central Time, Noon Pacific Time. Register at www.PodcastTalentCoach.com/training. Let's build your growth strategy. PODCAST MARKETING FUNNEL While you are growing your audience, you need to also be growing the business. I'm sure you've heard of a marketing funnel. You bring people into your world by making them aware of you. They are given content to make them interested in what you have to offer. Once they are interested, you get them engaged by getting them to take action. Finally, you convert the engaged into clients. It is a marketing funnel. Fewer people move through to each level making the process look like a funnel. The first step is awareness. Everything you do to make people aware of you and familiar with what you do, who you help and what you help them do sits at the top of the marketing funnel. Awareness activities include blog posts, social media, website, search, newsletters, marketing campaigns, conversations, media mentions and a variety of others. This is where your podcast sits. Use the podcast as part of the marketing strategy to make people aware of who you are, who you help and what you help them do. Create your marketing plan and incorporate it into your business. Maintain a consistent message and call to action in all of your marketing pieces. When people become aware of you through any of these methods, get them on your email list, not to your podcast. If they listen to your show without subscribing and never come back, they are gone forever. You can no longer reach them. If these new people get on your email list, you can now email them every time you release a new episode until they unsubscribe from the list. You can now nurture the relationship and get them to subscribe to your podcast. CHIOMA NJOKU Chioma Njoku helps entrepreneurs with their bookkeeping as founder of the Mindful Bookkeeper. She is a lifestyle accountant, intuitive financial coach, and a cash flow warrior on a mission to help more amazing souls prosper. Chioma has been an accountant for over thirteen years. She has a BA in economics from Northwestern University. She also holds an MBA as well as a Master of Science degree in Accounting from Northeastern University. Her podcast is "Cheers to Your Prosperity". You can find Chi, her podcast, and the Mindful Bookkeeper at https://www.themindfulbookkeeper.com. Today, we help Chi find ways to incorporate her podcast into the marketing plan of the Mindful Bookkeeper and grow the audience in a methodical way. Enjoy my coaching session with Chi Njoku. NEXT WEEK Thanks for being here this week. Don't forget to get registered for my next workshop "How To Grow Your Audience In 30 Days Or Less". It happens online Thursday, September 22nd. You will discover… The exact step-by-step process to fill your audience with your ideal clients The most effective way to get new listeners and increase your downloads How to overcome the common challenges podcasters face to get results quickly You can get registered at www.PodcastTalentCoach.com/training. I look forward to seeing you there. Do you struggle with producing your show on a consistent basis? Getting your show published every week can sometimes be a challenge. Next week, I will show you how to create a production process that makes it easy to create an episode with regularity. You will also get another sneak peek at a podcast coaching session where we help Ryan Fairbanks create a process that allows him to publish an episode each week, create great lead magnets and attract his ideal clients. I'll see you next week. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
Growing your podcast to the point of monetization is not a walk in the park. Today, Rob Walch, the VP of Podcast Relations at Libsyn talks about podcast advertising. He discussed how advertising works, how to grow your audience and some blueprints to being a successful podcaster. Listen for more.
Do you want to grow your audience? Of course you do. Almost every podcaster I encounter wants a larger audience. On this episode, I want to give you ways to grow your audience in 30 days. Here are the resources mentioned in this episode: Libsyn: www.Libsyn.com The Feed podcast: thefeed.libsyn.com Strategy Transformation Call: www.PodcastTalentCoach.com/call Listener Development Worksheet: www.PodcastTalentCoach.com/listener STRATEGY CALL There are times when we are too close to the situation to see the solution. As the saying goes, "You can't see the forest for the trees." You are too close to the details to see the whole. This is the purpose of my new Strategy Transformation Call. I want to help you get clear on your goals and how to achieve them. If your strategy isn't working, or worse yet you have no strategy, this one hour of coaching is for you. You and I will get on a one-hour call to discuss where you are now. Then, we will clearly define your goals. Finally, we will develop a plan to reach those goals and see if I have any resources that will help you get there. An hour of my coaching is typically $250. These Strategy Transformation Calls are only $97. However, there are limited spots. I can't fill up my calendar. I need to leave room for my full clients. This also isn't a high pressure sales call. We will take the time to get to know each other and build your plan to win. I'll show you how to get there. If at the end of the call we both feel I can help you in some way, we can discuss it. But it needs to be right for both of us. Best of all, you'll be clear on how to reach your goals. Isn't that worth investing an hour of your time? You can keep wandering toward success. Or, you can build a map and follow it. Stop wasting your time throwing things against the wall to see what sticks. Let me show you what has worked for many of my clients over the years. Get your Strategy Transformation Call at www.PodcastTalentCoach.com/call. The sooner you grab your call, the more options you'll have with regard to call times. See which calendar options are open for you. Grab your Strategy Transformation Call at www.PodcastTalentCoach.com/call. Let me help you reach your goals. WHY GROW So, why do you want to grow your audience. I know it sounds like a crazy question. Who doesn't want to grow their audience? But, have you ever stopped to ask yourself why you want to grow? Do you want a big audience simply to feed your ego? Sure, it feels good to have a large audience. We can boast to our podcasting buddies. But what does it do for you and your business? We can't grow simply for the sake of growing. Maybe you want to leave your mark on the world. The impact you have on your audience is powerful. The bigger the audience, the bigger the impact. Maybe you want to build an audience of your ideal clients to help you grow your business. Your podcast could be all about motivation. It could be that you want to build an audience that you can inspire and motivate. When you know why you want to grow, you have a bigger purpose. This helps you stay motivated when the going gets tough. When you don't feel like doing the work, your why helps kick you in the butt and get you moving. Take a minute and get clear on your real why. Go three or four levels deeper to get to the real why. MY WHY When I first started Podcast Talent Coach, my goal was to be an entrepreneur. I wanted to own my own business just like my family. My mom created and sold wedding cakes from our kitchen. My dad owned a gas station at one point. Entrepreneurism runs through my family. My sister created a marketing company. In Florida, my aunt and uncle owned a restaurant. Another aunt owned a craft store and my uncle was a handyman. Even my nephews are entrepreneurs. It is in my blood. But history can't be my why. That isn't inspiring. And, I grew very slowly. Once my daughter and son hit high school, I realized my time with them at home was coming to an end. They would soon be traveling the world. I was stuck in a nine-to-five and couldn't freely follow them. It became clear that I needed to control my own time to allow myself to travel when I wanted and work wherever I needed. Time with my kids became my true why. When I don't feel like doing the work, I remember time with my family and get to work. It is easy for you to push this step aside and think you know your why. But, trust me. Take the time to get very clear on your why. Write it down and revise it until you get those butterflies in your stomach, because you know what is possible on the other side when you do the work. QUALITY So, how big is big enough? I really encourage you to focus on quality over quantity. An audience of a few hundred who are incredibly passionate about what you do is so much more powerful than an audience of a few thousand who have a superficial interest. Build your audience of your ideal clients who want to work with you and want everything you create. When you look at download numbers, it varies from podcast to podcast and industry to industry. Podcasts in the big three niches will have many more downloads than podcasts in smaller niches. You can't compare podcasts in different niches. It isn't apples to apples. Shows in the same niche often differ greatly when it comes to downloads. Avoid comparing yourself to the Joneses. You'll only be disappointed. THE DATA With that said, here are some stats straight from Libsyn, the podcast hosting service. Rob Walch, VP of Podcaster Relations at Libsyn, has presented the state of the union a few times at Podcast Movement. He also provides data monthly on the podcast The Feed. The data varies greatly every month. Rob looks at all podcasts on Libsyn that were released between 30 and 60 days ago. On average, these episodes are 45 days old. This data is based on active shows in the month of April, 2022. These are shows that are releasing new content, unlike the charts that show all shows. For the month of April, the median number of downloads for all active shows is 150. That means if you are getting 150 downloads for your episode after it has been available for 30 days, you are better than half of all shows currently releasing new episodes on Libsyn. To put it all in perspective, if you get more than 1,300 downloads, you are better than 80% of all active shows on Libsyn. More than 3,600 downloads puts you in the top 10%. If you have more than 8,200 downloads on your episode after it has been available for 30 days, you are better than 95% of all active shows on Libsyn. 21,000 downloads puts you in the top 2%. And 35,000 on an episode means you have more downloads than 99% of all podcasts available on Libsyn. Rob also gives the adjusted mean. This is the average where he throws out the top 0.5% along with those with 3 or fewer downloads. This helps avoid skewing the numbers by outliers. The adjusted mean is 1,561. NO SPONSORS Only 7.7% of all active podcasts on Libsyn get more than 5,000 downloads per episode after being available for 30 to 60 days. This 5,000 download number is the benchmark for advertising and sponsors. That means more than 92% of all podcasts have fewer than 5,000 and really aren't candidates for sponsors. Chances are, you fall into this 92% category. You can hear the episode at www.PodcastTalentCoach.com/thefeed. And if you aren't using Libsyn as your hosting, you can get your first month for free by using my affiliate coupon code of PTC at Libsyn.com. Keep these numbers in mind and avoid comparing your show to others. Focus on your why and your listeners. Serve and you will reach your goals. WHERE ARE THEY Your listeners are key. You hear everyone encourage you to define your avatar. Most of the time we create this vague image of a group of people we want to reach. That is not your target listener. That group is your market, not your target. One person is your target. You want that person defined so clearly that you can picture that person in your mind. It is so clear that it reminds you of someone you know. When you get this clear on your ideal client, you know exactly where to find them. You will know what influencers have their attention, where they hang out online and how you can get in front of them. If you want to get really clear on your ideal listener and client, download my target listener worksheet at www.PodcastTalentCoach.com/listener. This sheet will help you get focused on that one person. We will talk about this quite a bit on your Strategy Transformation Call. We can't hit a target we can't see. You and I will define this person and build a strategy to reach them. Get your call at www.PodcastTalentCoach.com/call. THE EQUATION Once you have determined your ideal target listener and client, you can now build your audience. There are two sides of the equation. First, you need to get in front of your ideal listener and invite them to your show. Next, you need to keep your current listeners coming back episode after episode. If you don't focus on both sides of the equation, you will not see growth. If you only focus on getting new listeners, it is like pouring water in a bucket with holes. The more you add, the more that leaks out. Your podcast doesn't grow. When you only focus on your current listeners, attrition will cause your audience to shrink. Many podcasters promote new episodes by emailing their list and posting on social media. Those people already know you. That doesn't grow the audience. However, it does help keep your current listeners coming back. To grow your show, spend time on both sides of the equation. HOW TO GROW You can grow your show over the next 30 days by following a process. Step one is defining your target listener. Again, grab that worksheet and get clear. Download it at www.PodcastTalentCoach.com/listener. Step two is to get in front of those listeners. Tell them what you do and how you help. Make them aware of you and your show. The next step is to get them on your email list. Many people invite those people to listen to the podcast. But if those people don't come back, you lose them forever. Step four is to invite them to listen. When you get them on your email list, you can continue the conversation and invite them to listen again and again. Finally step five is getting them to come back. Create a strategy that reminds listeners to come back every episode so you can build that relationship and monetize your show. It is a simple, step-by-step process. But, it is not easy to follow without accountability. You need focus, be diligent and be consistent. Let me show you how to do that. Grab your Strategy Transformation Call with me at www.PodcastTalentCoach.com/call. You can keep wandering toward success. Or, you can build a map and follow it. Stop wasting your time throwing things against the wall to see what sticks. Let me show you what has worked for many of my clients over the years. Get your Strategy Transformation Call at www.PodcastTalentCoach.com/call. The sooner you grab your call, the more options you'll have with regard to call times. See which calendar options are open for you. Grab your Strategy Transformation Call at www.PodcastTalentCoach.com/call. Let me help you reach your goals. Thanks for being here again this week. I can't wait to see you on the call. Until next week ...
Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Libsyn Enterprise and Platform Partnerships, having joined Libsyn (LSYN) in 2007, Prior to joining Libsyn he founded podCast411, Inc in 2004. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss, Dr. Mark Hyman, eBay and the Sacramento Kings/Monarchs to name just a few. Rob is a member of the IAB Podcasting Working groups that wrote the IAB V2 podcast guidelines. And is on the Editorial board for Podcast Business Journal. Rob started podcasting in 2004, and is the host of the award winning podCast411 podcast, where he has interviewed such prominent podcasters as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC's Kudlow and Company) and Leo Laporte (TechTV, G4 TV). Additionally Rob is host of Today in iOS (iPhone) Podcast – The first and largest podcast about the iPhone - www.todayinios.com and also the KC Startup 411 podcast which covers the Kansas City Start up scene - www.kcstartup411.com Since 2004 Rob has presented at well over 200 events on the subject of podcasting and New Media including NAB, the Newspaper Association of America Marketing Conference, the US Latino Film Festival, the Corporate Podcasting Summit, The Association for Women in Communications 2006 Annual Professional Conference, Social Media 2007, Ad-Tech, Podcast Movement, New Media Expo, Podfest, NRB, and Blogworld Expo. In 2004 Rob received his MBA from the University of Connecticut. He also has an Engineering degree from the University of Dayton. http://www.twitter.com/podcast411 2:12 "Ad stitching, from this perspective, is one way you can have different ads in different geographical areas." - Rob Walch 6:21 "On my most recent episode, I can have promos that are more about getting to know me." - Brian Keith 8:01 "I'm learning about what ads are going to perform best on my podcast, but I'm going to have each of them record there own ads and I'll be able to manage those ads going to there podcasts as well including their entire back catalog" - Brian Keith 9:20 "You can do a two-way revenue generation...all you have to do is upload the file." - Rob Walch 10:42 "The most common price-point for subscribing to a premium show..." - Brian Keith 12:07 "Another way to monetize is just to do affiliate offers even if it's not for your own stuff." - Brian Keith 13:12 "If you're at a point where you've passed friends and family and strangers are listening to your show, you're at a point where you can monetize one way or another." - Rob Walch
To kick off this new season and format of Mind of a Mentor, Marla is joined by Rob Walch, VP of Podcaster Relations at Libsyn. In addition to his work at Libsyn, one of the largest hosting companies in the industry, Rob hosts five different podcasts and is the co-author of the book “Tricks of the Podcasting Masters.” Rob is also on the editorial board for the Podcast Business Journal and was inducted into the Podcasting Hall of Fame in 2016. Today's conversation centers on the “nuts and bolts” of building a podcast, such as:Why content creation comes firstPodcasting tools and equipmentEditing and interview skillsAfter presenting at over 200 industry events since 2004, Rob has advice for podcasters at any stage of development, from conception to high growth. Tune in for 30 minutes of mentorship from this podcasting pro!Links mentioned in the show:Libsyn: https://libsyn.com/Rob's LinkedIn: https://www.linkedin.com/in/podcast411Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women's podcast network. For more information about Ossa: https://ossacollective.com/Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women's podcast network. For more information about Ossa, visit: https://ossacollective.com/Follow Ossa on Socials- Instagram: https://www.instagram.com/ossaforpodcasters/LinkedIn: https://www.linkedin.com/company/ossa-collective/Facebook: https://www.facebook.com/ossacollectivenetwork
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