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9 episodes with rob walch
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4 episodes with rob walch
4 episodes with rob walch
Links mentioned in this episode: Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news ********************* Upgrade your podcast hosting service and try out Libsyn for FREE for one month (code ADAM) https://www.libsyn.com
At NAB Show 2025, Rob Walch, VP of Podcaster Relations for Libsyn, discusses podcasting trends, gear updates, and Libsyn's new faith-based ad channel. He shares insights on monetization strategies, true crime's continued rise, and upcoming platform features for creators. Show Notes: Chapters: 00:07 Opening at NAB Show 2025 01:42 Podcasting Trends and Gear 04:12 Monetization Strategies for Podcasters 06:59 True Crime Podcast Phenomenon 09:45 Libsyn Innovations and Features 11:36 Libsyn's Commitment to Free Speech Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
At NAB Show 2025, Rob Walch, VP of Podcaster Relations for Libsyn, discusses podcasting trends, gear updates, and Libsyn's new faith-based ad channel. He shares insights on monetization strategies, true crime's continued rise, and upcoming platform features for creators. Show Notes: Chapters: 00:07 Opening at NAB Show 2025 01:42 Podcasting Trends and Gear 04:12 Monetization Strategies for Podcasters 06:59 True Crime Podcast Phenomenon 09:45 Libsyn Innovations and Features 11:36 Libsyn's Commitment to Free Speech Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
Rob Walch describes the podcasting business nation wide. We also learn how to start a podcast, the different types of programs, the three basic formats, plus a number of specifically recommended listening experiences. Rob is Vice President of Podcaster Relations for LIBSYN (Liberated Syndication), which provides the technical services for podcast publication. (Libsyn.com)
Thoughts on the complete rewrite of Overcast, what's new for Apple Podcasts iOS 18, talking about Overlap and Twinbox, why can't podcast engagement and feedback all be in one place? One year stats of an audio podcast on YouTube Music, plus geographic and user agent download numbers. Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE! Quick Episode Summary (2:59) PROMO 1: She Thrives (3:48) Rob and Elsie conversation (6:08) Happy anniversary Overcast (7:25) Our thoughts on the new Overcast (16:59) What's new for Apple Podcasts in iOS 18 (20:51) Playing with a podcast app called Overlap that both worked and failed (26:55) Elsie is testing an AI tool called Twinbox (30:39) PROMO 2: You Are Worth The Work (32:03) Why it's difficult to gather feedback, ratings and engagement from all the places (38:20) Aggregating multiple networks with multiple shows to one RSS feed? (42:04) Stats for a year of our podcast being on YouTube (49:34) PROMO 3: Tacet No More (50:37) Stats: geographic and user agent (54:43) Where have we been and where are we going Featured Podcast Promo + Audio PROMO 1: She Thrives PROMO 2: You Are Worth The Wait PROMO 3: Tacet No More Where have we been and where are we going 160 Is Your Podcast Really as Popular as You Think It Is? Rob Walch of Libsyn Helps Us Separate Hype from Reality | Podtastic Audio The Value of Outsourcing Podcast Creation - YouTube How to Get Your Video Podcast on YouTube (and Spotify!) - YouTube Podcast Movement 2024 Follow us on Luma! Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Leave us voice feedback! Ten Years of Overcast - A New Foundation Here's what's new for Apple Podcasts in iOS 18 - 9to5Mac Overlap — AI Podcast App Twinbox: AI-Powered Podcast Content Management and Listener Engagement Aggregate items from multiple RSS feeds into a single RSS feed RSS to CSV Converter - Scooter Labs HELP US SPREAD THE WORD! If you dug this episode, head over to Podchaser and kindly leave us a review and follow the show and share it on social! It would mean the world ☺️ Follow The Feed wherever you get your podcasts! → Follow via Apple Podcasts → Subscribe on YouTube → Follow via Spotify → Here's our RSS feed! FEEDBACK AND PROMOTION ON THE SHOW You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Call 412-573-1934 Email thefeed@libsyn.com Use our Speakpipe Page
Thoughts on the complete rewrite of Overcast, what's new for Apple Podcasts iOS 18, talking about Overlap and Twinbox, why can't podcast engagement and feedback all be in one place? One year stats of an audio podcast on YouTube Music, plus geographic and user agent download numbers. Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE! Quick Episode Summary (2:59) PROMO 1: She Thrives (3:48) Rob and Elsie conversation (6:08) Happy anniversary Overcast (7:25) Our thoughts on the new Overcast (16:59) What's new for Apple Podcasts in iOS 18 (20:51) Playing with a podcast app called Overlap that both worked and failed (26:55) Elsie is testing an AI tool called Twinbox (30:39) PROMO 2: You Are Worth The Work (32:03) Why it's difficult to gather feedback, ratings and engagement from all the places (38:20) Aggregating multiple networks with multiple shows to one RSS feed? (42:04) Stats for a year of our podcast being on YouTube (49:34) PROMO 3: Tacet No More (50:37) Stats: geographic and user agent (54:43) Where have we been and where are we going Featured Podcast Promo + Audio PROMO 1: She Thrives PROMO 2: You Are Worth The Wait PROMO 3: Tacet No More Where have we been and where are we going 160 Is Your Podcast Really as Popular as You Think It Is? Rob Walch of Libsyn Helps Us Separate Hype from Reality | Podtastic Audio The Value of Outsourcing Podcast Creation - YouTube How to Get Your Video Podcast on YouTube (and Spotify!) - YouTube Podcast Movement 2024 Follow us on Luma! Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Leave us voice feedback! Ten Years of Overcast - A New Foundation Here's what's new for Apple Podcasts in iOS 18 - 9to5Mac Overlap — AI Podcast App Twinbox: AI-Powered Podcast Content Management and Listener Engagement Aggregate items from multiple RSS feeds into a single RSS feed RSS to CSV Converter - Scooter Labs HELP US SPREAD THE WORD! If you dug this episode, head over to Podchaser and kindly leave us a review and follow the show and share it on social! It would mean the world ☺️ Follow The Feed wherever you get your podcasts! → Follow via Apple Podcasts → Subscribe on YouTube → Follow via Spotify → Here's our RSS feed! FEEDBACK AND PROMOTION ON THE SHOW You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Call 412-573-1934 Email thefeed@libsyn.com Use our Speakpipe Page
Elevate your podcasting game with Riverside.fm's studio-quality recordings, lightning-fast editing, and enhanced streaming capabilities—try it today! Get 15% off with discount code Podtastic Riverside.Fm In this episode of Podtastic Audio, I delve into the complexities of podcast fraud with Rob Walch, Vice President of Podcaster Relations at Libsyn. We explore the deceptive tactics some podcasters employ to artificially inflate their download numbers and the broader implications these practices have on the industry. Rob provides expert insights on identifying fraudulent statistics, the critical importance of IAB certification, and effective strategies for genuine audience growth. We begin by discussing the prevalence of podcast fraud and how certain shows falsely report substantial download numbers to attract advertisers. Rob elucidates the various methods used to manipulate these figures, from automated bots to dubious marketing services, and explains how these actions undermine the integrity of the podcasting community. Rob also highlights the significance of IAB certification for podcast hosting companies, emphasizing that only certified metrics are reliable. We delve into the stringent standards set by the IAB and how they help ensure the accuracy and credibility of podcast statistics. In addition to addressing the challenges, we also focus on constructive approaches for podcasters to authentically expand their audience. Rob shares proven strategies such as advertising on other podcasts, leveraging social media platforms, and producing engaging content that resonates with listeners. We discuss the importance of genuine engagement and why prioritizing quality content is the most effective long-term strategy. Throughout the episode, we underscore the necessity of transparency and honesty in podcasting. For those serious about building a successful podcast, this episode is essential listening. Join us as we uncover the realities of podcast fraud and learn how to create a distinguished show that excels for all the right reasons. 00:23 Introduction and Welcome 00:40 Overview of Podtastic Audio and Riverside FM Promotion 02:12 Discussion on Social Media Achievements and Fake Metrics 03:15 Introduction to Podcast Fraud Topic 04:31 Rob Walch Explains the History and Impact of Podcast Fraud 05:38 Discussion on CPM Rates and Effects of Inflated Numbers 06:32 Examination of Services that Inflate Podcast Numbers 08:32 Techniques for Identifying Fake Podcast Statistics 09:22 Handling Podcasts with Falsified Numbers 10:28 Costs and Methods of Inflating Podcast Numbers 11:10 How Bots Generate Fake Numbers 12:03 Identifying Red Flags in Podcast Metrics 13:34 Broader Impact of Fraud Across Industries 15:38 Effective and Ethical Marketing Methods for Podcasts 17:20 Importance of Authentic Promotion Using Trailers 18:25 Impact of Fraud on Advertisers and the Podcast Industry 20:26 Case Study: Advertiser Experience with Fraudulent Metrics 22:29 Importance and Impact of IAB Certification 25:14 Insights on Apple Podcasts' Algorithms and Recommendations 29:12 The Role and Overestimation of Ratings and Reviews 31:29 Understanding Podcast Rankings and Audience Validation 34:17 Public Perception and Metrics of Podcasts 37:13 Comparing Podcast and YouTube Engagement and Metrics 40:41 The Importance of the First 30 Seconds in Podcast Episodes 44:31 Creating Content You Are Passionally Interested In 46:18 Conclusion and Final Thoughts from Rob Walch Thanks so much for listening, I really appreciate it so much. Sign up for my newsletter so you never miss a moment. Podtastic Audio Newsletter The Kris and Kristine Show Podtastic Audio Twitter Instagram LInkedIn
This follows a policy change to allow NSFW content. We talk with Rob Walch from Libsyn about the current state of podcasting and get his top tips for starting your own podcast. Plus, SoftBank uses AI to make angry customers sound calm, and no one likes to be called a 'bot.'
This follows a policy change to allow NSFW content. We talk with Rob Walch from Libsyn about the current state of podcasting and get his top tips for starting your own podcast. Plus, SoftBank uses AI to make angry customers sound calm, and no one likes to be called a 'bot.'
From NAB in Las Vegas, Rob Walch, Vice President of Podcaster Relations for Libsyn, talks about the state and evolution of podcasting, including the significance of word-of-mouth marketing. We cover the advertising options open to podcasters, and ad placement within podcasts from both the effectiveness and listener engagement perspectives. Rob introduces Libsyn Ads for programmatic ad integration for their customers and highlights the importance of clear podcast titles for discoverability. Show Notes: Chapters: 00:02 Introduction at NAB with Libsyn. 03:18 Effective Ad Placement Strategies. 08:42 Optimizing Podcast Titles for Discoverability. 10:11 Pricing and Flexibility with Libsyn Hosting. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
From NAB in Las Vegas, Rob Walch, Vice President of Podcaster Relations for Libsyn, talks about the state and evolution of podcasting, including the significance of word-of-mouth marketing. We cover the advertising options open to podcasters, and ad placement within podcasts from both the effectiveness and listener engagement perspectives. Rob introduces Libsyn Ads for programmatic ad integration for their customers and highlights the importance of clear podcast titles for discoverability. Show Notes: Chapters: 00:02 Introduction at NAB with Libsyn. 03:18 Effective Ad Placement Strategies. 08:42 Optimizing Podcast Titles for Discoverability. 10:11 Pricing and Flexibility with Libsyn Hosting. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
WHY DO YOU WANT TO GROW YOUR PODCAST? If you're like most podcasters, one of your biggest challenges you want to overcome is how to grow your podcast. I hear it often. Today, I want to help you dive deep into audience growth. IMPORTANT LINKS Here are links to those resources mentioned in this episode: Libsyn – Audio host for podcasters – https://libsyn.com The Feed – the official podcast of Libsyn – https://thefeed.libsyn.com Alex Hormozi – https://www.acquisition.com/bio-alex Dan Kennedy – Magnetic Marketing – https://magneticmarketing.com Taylor Swift – https://www.taylorswift.com Big Machine Records – https://www.bigmachinelabelgroup.com Podcast Strategy Call – https://podcasttalentcoach.com/podcast-review-questionaire/ Send me an email at coach@podcasttalentcoach.com. MAKE THEM CARE In this episode, we dive deep into the challenges faced by many podcasters when it comes to growing their listenership. You receive invaluable insights into why some podcasts stagnate and what you can do to overcome these hurdles. We start with the critical importance of making your audience care. Provide unique value in your episodes. Infuse each episode with authenticity and stay true to yourself. We discuss strategies to build a relationship with your listeners, such as cleverly weaving your episodes together and harnessing specific tactics designed to not only attract but also retain a dedicated audience. TWO SIDES There are two sides to the audience growth equation. To grow, you must spend time attracting new listeners. Then, invest time keeping your current listeners coming back episode after episode. Maintain regular contact with your existing listeners to keep them invested in your podcast. Reach out frequently. While many podcasters dream of reaching a staggering 5,000 downloads per episode to successfully sell ads, the sobering statistic is that only 7% of podcasts hit those numbers. That is according to Rob Walch at Libsyn. QUALITY OVER QUANTITY The quality of your audience is more significant than sheer numbers. Therefore, it starts by identifying your ideal client. Identifying your ideal target listener and developing content specifically tailored to their interests and needs is key to cultivating a meaningful connection. I share a few stories from my radio career, illustrating the importance of forging a genuine bond with listeners. It starts by being your authentic self, as mimicking others won't create the same loyal following. Being relevant, interesting, and true to your identity are the cornerstones of developing a consistent audience that returns each episode. You can't please everyone - it's better to focus on resonating deeply with the right people. STRATEGY VS. TACTICS You need a strategic approach to audience growth. There is a big difference between having a strategy – an overarching plan – and the tactics – the individual actions within that plan. I'm creating a workshop to help you grow your audience. I want to ensure it is extremely powerful for you. When it comes to increasing your downloads, what is your biggest challenge? Send me an email and let me know at coach@podcasttalentcoach.com. Let's grow your show the right way and for the right reasons.
Donald Trump was out of sight at the GOP presidential primary debate – but definitely not out of mind. On this week's On the Media, a look at how the press is covering the former president and his threats against democracy. Plus, a deep dive into the meteoric rise and stumble of the podcast industry. 1. Dan Froomkin [@froomkin], editor of presswatchers.org, on how the press is failing the public in covering Donald Trump in this moment. Listen. 2. OTM Producer Molly Rosen [@mollyfication] with Kevin Marks [@kevinmarks], a software engineer who wrote the first script that downloaded "audio blogs" onto iTunes, and Rob Walch, VP of Podcaster Relations at Libsyn, on Apple's power over podcasts. Listen. 3. Micah Loewinger [@MicahLoewinger] takes stock of how we got to this moment in podcasting and the role public radio stations will play in the future, feat: Alex Sujong Laughlin [@alexlaughs], supervising producer and co-owner at Defector Media, Anna Sale [@annasale] host of Death, Sex & Money, Felix Salmon [@felixsalmon], host of Slate Money, and Nick Quah [@nwquah], podcast critic for Vulture and New York Magazine. Listen.
Donald Trump was out of sight at the GOP presidential primary debate – but definitely not out of mind. On this week's On the Media, a look at how the press is covering the former president and his threats against democracy. Plus, a deep dive into the meteoric rise and stumble of the podcast industry. 1. Dan Froomkin [@froomkin], editor of presswatchers.org, on how the press is failing the public in covering Donald Trump in this moment. Listen. 2. OTM Producer Molly Rosen [@mollyfication] with Kevin Marks [@kevinmarks], a software engineer who wrote the first script that downloaded "audio blogs" onto iTunes, and Rob Walch, VP of Podcaster Relations at Libsyn, on Apple's power over podcasts. Listen. 3. Micah Loewinger [@MicahLoewinger] takes stock of how we got to this moment in podcasting and the role public radio stations will play in the future, feat: Alex Sujong Laughlin [@alexlaughs], supervising producer and co-owner at Defector Media, Anna Sale [@annasale] host of Death, Sex & Money, Felix Salmon [@felixsalmon], host of Slate Money, and Nick Quah [@nwquah], podcast critic for Vulture and New York Magazine. Listen.
Last week, I mentioned that I will be covering more than podcast advertising and that TWiT has pivoted to a one-ad model because podcasts moved to this structure several years back, and we were trying to stay with what performs best for our partners. We finally caved as it became a constant struggle to explain why our approach was better and the one ad model is now in place. Today, I am going to cover the lack of growth in podcasting and how it impacts independent networks. The American podcast market has reached maturity, and the number of Americans who listen to at least one podcast monthly is no longer increasing. In addition, there is a trend towards consolidation as Spotify, iHeart, etc. are buying and launching podcasts, while pushing for DAI on advertising is squeezing out independent networks. According to Forbes iHeartMedia's CEO Bob Pittman stated, "We're in the consolidation phase. So, the top podcasters get bigger, and it becomes harder and more fragmented for the smaller players to catch up. And I think that's exactly what you've seen as a trend line." He points to Serial, once the industry darling acquired by the New York Times for $25 million, now more of a cautionary tale because it was not worth it. Even Libysn's Rob Walch, who presented evidence at the 2023 Podcast Movement, showed the active podcasts with 10+ episodes on Apple have remained around 400,000 since 2021. Therefore, with all the new podcasts starting since 2021 and old podcasts closing down, the number of active pods with over 10 episodes has remained flat. In addition to the lack of growth, podcast ad tech is becoming invasive, and brands want to put tracking pixels everywhere. Brands also demand cheap CPMs with ridiculously short cancellation clauses, and they have unrealistic conversion expectations because they do not understand how it works and agencies do not educate them. All agencies care about is the bottom line. They don't even understand their brands growth goals because every time we ask, they have no idea. We care for our direct clients because we want our partners to grow, and the specialized attention they receive from us outshines everyone else. If independent podcast networks are going to make it, then they must diversify. Here at TWiT, we cannot rely on podcast advertising anymore, it takes subscriptions, clubs, and fan support to make it all happen, and even then, we wear many hats to make it all work. Subscribe to your favorite podcasts, support their sponsors, join their clubs, or pay for your content. Thanks for listening, and have a great day. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Got my 2023 Podcast Movement Recap ready to roll, and of course, it all starts with YouTube.The best session I attended was from Jay Nachlis of Coleman Insights and Steve Goldstein of Amplifi media- their Thursday keynote was The New Rules of Podcasting on YouTube.Yes, a show on YouTube is a podcast. And you need to have a YouTube strategy, even if your show is audio only. Your content needs to be on the platform, or at least a teaser directing to your podcast. I'll explain. Folks are consuming podcasts on multiple platforms, and you can get them to open their podcast player if your content is good enough.YouTube itself was at Podcast Movement, talking about ingesting shows via RSS feed. This seems like a giant step forward, but there are some important caveats.Rob Walch's annual "That Marketing Advice for Your Podcast is BS" session yielded both some important info and stats, but also stirred the pot on some debates. He says your episodic podcasts on Apple should include episode numbers. We go deep on that.AI was a big topic at Podcast Movement. Use it as a tool, not a replacement, and always check the work with a human.Spotify was there, talking about video and how huge it's become. You can get your video podcast on Spotify, but only if they are your host. And that leads to a whole bunch of other issues.Finally, what does a bonsai tree have to do with your podcast? Leave it to the great Tom Webster to explain.
Rob Walch, a podcast industry veteran since 2004, has been both a passionate podcaster and an influential figure in the podcasting world. Having started his journey with Podcast 411, the first-ever podcast about podcasting, Rob has amassed a wealth of knowledge and experience in the field. His commitment to podcasting led him to join Libsyn, the pioneering podcast hosting company, in 2007. With nearly two decades in the industry, Rob's expertise and insights into the future of podcasting are invaluable for those looking to understand the continued growth and diversification of this ever-evolving medium. The best time to launch is now. Connect with me here: https://www.youtube.com/@AspergersStudio https://www.instagram.com/InsideTheAspergersStudio https://www.facebook.com/InsideTheAspergersStudio https://aspergersstudio.com/ https://www.twitter.com/AspergersStudio https://www.linkedin.com/in/reidmiles/ Support the show via my Patreon https://www.patreon.com/AspergersStudio
Rob Walch, a podcast industry veteran since 2004, has been both a passionate podcaster and an influential figure in the podcasting world. Having started his journey with Podcast 411, the first-ever podcast about podcasting, Rob has amassed a wealth of knowledge and experience in the field. His commitment to podcasting led him to join Libsyn, the pioneering podcast hosting company, in 2007. With nearly two decades in the industry, Rob's expertise and insights into the future of podcasting are invaluable for those looking to understand the continued growth and diversification of this ever-evolving medium. The best time to launch is now. Connect with me here: https://www.youtube.com/@AspergersStudio https://www.instagram.com/InsideTheAspergersStudio https://www.facebook.com/InsideTheAspergersStudio https://aspergersstudio.com/ https://www.twitter.com/AspergersStudio https://www.linkedin.com/in/reidmiles/ Support the show via my Patreon https://www.patreon.com/AspergersStudio
Podcasts are now in YouTube Music, and speaking of that, The Feed is now on YouTube! Yahoooo! The new RODE podcasting gear, Voicemod, Hindenburg 2, promo creation workflows, the importance of show titles, feedback on Adobe Podcasts, the best laptop mics, download stats, mean and median numbers! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you! SIGN UP FOR OUR NEWSLETTER HERE! Quick Episode Summary :13 Intro (2:10) PROMO 1: The Manwhore Podcast (2:39) Rob and Elsie conversation (4:51) Podcasts now available in YouTube Music (11:14) The Feed is now on YouTube! (18:32) Rob was at NAB and he got a chance to play with the latest RODE products! (18:57) Voicemod is now available for Mac, let us know if you use it (27:53) Hindenburg Pro 2 is out of beta (29:26) Batch producing your 30 second episode audio promos via Bill from The Strokecast (33:35) Tips for making sure that your one word title for your podcast is as effective as possible (38:56) PROMO 2: Podcasting Tips From My Front Porch (39:44) Why people listen to podcasts according to PEW Research (42:09) Adobe Podcast and the IA powered audio enhancement features, feedback from Brian (45:56) Report from IAB UK on ad spend in 2022 (46:56) Episodes being taken down from Spotify because of 3rd party music, specifically from Universal Music Group (50:19) Miss-reporting about Joe Rogan not being renewed by Spotify (51:43) The Verge comparing 6 different lap top mics to record (54:59) Did you know The Feed has a newsletter? Subscribe! (59:43) Getting rid of the unique stats filter and why diversity in filtering stats is important (1:03:33) PROMO 3: Horror Stories Podcast (1:04:09) Stats: mean and median numbers (1:05:56) Where have we been and where are we going? Featured Podcast Promo + Audio PROMO 1: The Manwhore Podcast PROMO 2: Podcasting Tips from My Front Porch PROMO 3: Horror Stories podcast Bill from The Strokecast Brian from Cinema Psychos Where have we been and where are we going The Podcast Show LIVE - Podcast Show 2023 She Podcasts LIVE 2022 • She Podcasts Video First — Podcast Gear Setup, 2023 with Doc Rock & Elsie Escobar - YouTube Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Leave us voice feedback! (
Libsyn + YouTube partnership to deliver real-time metrics to podcast advertisers! Sooo much delightful audio feedback all about - podcast feedback. Libsyn's Julep Expands to Spain. The new Libsyn experimental community over on Volley. Workflows to easily create video snippets of your episodes, stats --- this time the mean and median download numbers, updated advertising rates via Advertisecast and as you all know, SO MUCH MORE!
Libsyn + YouTube partnership to deliver real-time metrics to podcast advertisers! Sooo much delightful audio feedback all about - podcast feedback. Libsyn's Julep Expands to Spain. The new Libsyn experimental community over on Volley. Workflows to easily create video snippets of your episodes, stats --- this time the mean and median download numbers, updated advertising rates via Advertisecast and as you all know, SO MUCH MORE!
ℹ️ (Yes. Elsie's audio is sucky --- we know ---
ℹ️ (Yes. Elsie's audio is sucky -+- we know -+-
Bayport and its immediate vicinity in Islip on the south shore of Long Island have some deep ties to history. There's the Bayport Aerodrome with its vintage airplanes, the Meadowcroft estate of John Ellis Roosevelt, and the roadside sphinx of the Anchorage Inn from the early 1900s. But what would all this mean to a teenager in the early 1980s? Today we find out with Bayport native Rob Walch who grew up in the area during the age of video games and the Islanders dynasty. It's local history through one man's life, from a part-time job at Satelite Pizza to a position on the high school rifle team to clandestine forays into the Girl Scout camp next door. Further Research Bayport Aerodrome Society Camp Edey Meadowcroft Satelite Pizza A Brief History of the Hardy Boys Audio Footnotes: The Sphinx: Episode 9 Bayport Aerodrome: Episode 94 La Salle Military Academy: Episode 41
When I heard my guest, Rob Walch, singing on his podcast, I knew I had to have him on my podcast! He jokes about how bad his singing is and shared a pretty funny story about him trying his hand at karaoke! Rob loves the entire Chris De Burgh collection. So, I love that Rob chose the song "Don't Pay the Ferryman" by Chris De Burgh. Rob discovered Chris De Burgh in the 80's, while folding pizza boxes at Satelite Pizza, and it's stuck with him throughout his life. You see, Satelite Pizza had MTV, and Rob's house didn't. You could rest assured after Rob's shift there were plenty of boxes ready for the next day's orders. Rob had just finished reading "The Clash of the Titans" and couldn't believe this song was singing about the Ferryman!! Rob was hooked right then and there and checked out all music by Chris De Burgh. Now, this wasn't something he was bragging to his bros about in high school, but he sure would share it with the ladies to show his softer side. Full Show Notes
When you're starting out, it can be hard to get clients. It's even harder to keep them happy and coming back for more of your services. The most successful businesses work on fostering relationships with their clients. But how do you build these types of relationships? How can you make sure they grow over time? And what are the best ways to leverage them in order to grow your podcasting business? Our next episode of Partnership Unpacked features Rob Walch, VP of Podcaster Relations at Libsyn. He'll be sharing insights into how he works with and manages relationships with his successful podcast clients. You'll learn about the different benefits that come from having a good working relationship with your clients, as well as some tips for ensuring this partnership remains beneficial over time, no matter what your business or industry. Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN). Prior to joining Libsyn in 2007, he was President and founder of podCast411, Inc. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. Ready to scale up? Then it's time to sign up: agorapulse.com/calendar Full notes & transcript: https://www.thesocialmediahat.com/blog/how-to-build-strong-client-relationships/ Powered by Agorapulse: the #1 rated social media management solution. Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton
This podcast episode discusses the pros and cons of using artificial intelligence to help with copywriting for a podcast, and whether or not it's worth it. Is the Capsho software really worth the price tag? Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Holiday Hours For Apple and Your Media Hosts Apple has posted their holiday hours. From 11/29/22 - 11/27/22 along with 12/23/22 - 1/2/23, new shows and channels or subscriptions submitted during these windows may not be available within our regular. And responses to support inquiries might be slightly delayed plan accordingly and submit any new content with this in mind, According to Rob Walch at Libsyn, "If you want to have a full launch by January 1, you should submit by November 15." What If I don't submit by November 15th? All is not lost, the world has waited 18 years for your podcast, it may have to wait another week. Be Kind To Your Media Hosts No matter what the company is, your media host, email providers, etc, please remember that everyone is taking time off to be with their family and friends, etc. Lighting up a company on social isn't going to help because (more than likely) nobody is home as they are also with their friends and family (and maybe you should be too). Join my New Dynamic Podcast Newsletter I'm "doubling down" on a podcast newsletter. This will have podcast news, spotlight podcasts, links to my episodes, what is catching my eye, and behind-the-scenes information at the School of Podcasting. If you go to www.schoolofpodcasting.com/newsletter you can check what you want to read. If you're already on the list you will get an email asking you to specify later in the week. For those who are curious, I'm using Mailerlite. Speaking of the newsletter, I am working on an episode about using a newsletter with your podcast. I've got a few interviews lined up as I want this to be a narrative-style podcast. If you use an email list with your podcast, I'd love to interview you. Contact me My First Impression of Capsho the AI Copywriting Tool For Podcasters According to their website, Capsho claims, "The Best AI Copywriting Software for Podcasters. Create your podcast promotional copy in under 10 minutes." You upload your episode, and it spits out: Episode title Episode description Show notes Blog post Promotional Email Social Media Captions (for all platforms) LinkedIn Article Transcript Is It Worth It? There are lots of products with AI (Artificial Intelligence). Word Hero will help you write over 60 different types of descriptions starting at $50/month (there is also a lifetime deal aff). Anyword is another copywriting tool for $30/month. Descript with transcribe and make it easy to edit your show (and they have that amazing studio sound tool). Headliner Studio from CoSchedule is $9/month. With Capsho plans starting at $29/month, I believe it delivers enough value (but that depends on your budget). In my world, I've decided to keep using it and see how it performs. AI Will NEVER Release a Human I will get into this later, but while a computer can imitate a human, I feel it can't replace. We are all different with these things called opinions and personalities, and even though I can specify a tone in some AI products like Word Hero it almost always needs a tweak to match your personality. So Who Is Capsho Good For? If you're not writing anything or struggling, this does a lot of the heavy lifting. If would love to have someone help you with your description, titles, etc but can't afford a virtual assistant, but can find $29-$90 in the monthly budget, then this might be a good fit. As always, you pay in one of two currencies, time or money. Whichever one you have the most of, use that. QUESTION OF THE MONTH This month the question is from Matt Rafferty The Author Inside for You show and he wants to know: The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one… If you're sticking to just one, explain that as well. Leave Your Answer at www.schoolofpodcasting.com/question Deadline is 11/25/22 Videos To Watch Watch Capsho Video Demo Up with People Special Up With People Superbowl Mentioned In This Episode School of Podcasting Capsho Word Hero (lifetime deal ) Anyword Descript Headliner Studio Mailerlite Repurpose.io Jasper Surfer SEO Castamatic New Podcast Apps Neil Hedley Episode on Advertising Neil's Copywriting Course Enhanced Marketing Tom Webster penned two AMAZING articles on how podcasting needs to learn from radio. Part 1 and Part 2 Book: The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
In today's conversation, host Katya Allison is joined by Rob Walch, VP of Podcaster Relations at Libsyn, to hear Rob's strategies for marketers trying to partner with podcast producers.To Rob, it's important to keep a few things in mind when approaching podcast audiences:- Podcasts are more like magazines than radio shows; they have very niche audiences.- Keyword SEO is limited to podcast titles and has no effect when used in show descriptions.- Advertisers should consider the differences between show sponsorship and one-off advertisements.- Marketing efforts often have a better ROI when directed towards smaller shows with committed niche audiences than shows with mass appeal.- Video often doesn't indicate a growing podcast audience.- Marketers should take the time to actually listen to the shows they intend to partner with.- Podcasts and brands should have a compatible ethos when undertaking a campaign together.Rob's advice is crucial for marketers seeking to capitalize on a unique advertising medium.- Libsyn - https://libsyn.com/- Libsyn - Instagram - https://www.instagram.com/libsyn/?hl=en- Katya Allison - https://www.linkedin.com/in/katyaallison/- GRIN - LinkedIn - https://www.linkedin.com/company/grin-inc-/#Content #influencermarketing #ecommerce #creatormanagementIf you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit Grin.co.
Many podcast experts will teach you how to launch your podcast. Some try to help you monetize the show. But, they are all missing your marketing strategy. Chi's Podcast "Cheers to Your Prosperity" HERE Find Chi the Mindful Bookkeeper at HERE Enroll in podcast training "How To Grow Your Audience" HERE The experts want you to believe you should grow your audience large enough to land some sponsors. That is the biggest mistake you could make. When looking for a traditional sponsor, you need more than 5,000 downloads per episode. According to Rob Walch, VP of Podcaster Relations at Libsyn, the July 2022 statistics across all Libsyn podcasts shows the median downloads is 165 downloads per episode. The median is the middle. If you stack them up smallest to largest, the one right in the middle is the median. Therefore if you are getting more than 165 downloads an episode, you are better than 50% of all podcasts. Only 8% of all podcasts on Libsyn get more than 5,000. That means the other 92% of us aren't playing in the sponsor atmosphere. Only 20% of all podcasts get more than 1,300 downloads per episode. We need to devise another way to monetize our show. Chasing sponsors is a waste of time for you. Instead, use your podcast as a marketing tool for your business. Incorporate it into the rest of your marketing to attract your ideal clients or market your affiliate products and services. Before we get into the most effective way to use your podcast, let's talk about growing your audience. Even though we aren't looking to attract sponsors, the larger our audience the more effective our call to action will be. GROW YOUR AUDIENCE If you would like to grow your audience, join me for a free workshop. It's called "How To Grow Your Audience In 30 Days Or Less". It happens online Thursday, September 22nd. You will discover… The exact step-by-step process to fill your audience with your ideal clients The most effective way to get new listeners and increase your downloads How to overcome the common challenges podcasters face to get results quickly You can get registered at www.PodcastTalentCoach.com/training. If you're like most podcasters, you have struggled to grow your audience. It has been a challenge to fill your pipeline with qualified prospects for your business. I know you don't want to spend a ton of money on ads that don't work. Let me help. I'll show you a much more effective process without throwing away good money. Join us on Thursday, September 22nd at 2pm Central Time, Noon Pacific Time. Register at www.PodcastTalentCoach.com/training. Let's build your growth strategy. PODCAST MARKETING FUNNEL While you are growing your audience, you need to also be growing the business. I'm sure you've heard of a marketing funnel. You bring people into your world by making them aware of you. They are given content to make them interested in what you have to offer. Once they are interested, you get them engaged by getting them to take action. Finally, you convert the engaged into clients. It is a marketing funnel. Fewer people move through to each level making the process look like a funnel. The first step is awareness. Everything you do to make people aware of you and familiar with what you do, who you help and what you help them do sits at the top of the marketing funnel. Awareness activities include blog posts, social media, website, search, newsletters, marketing campaigns, conversations, media mentions and a variety of others. This is where your podcast sits. Use the podcast as part of the marketing strategy to make people aware of who you are, who you help and what you help them do. Create your marketing plan and incorporate it into your business. Maintain a consistent message and call to action in all of your marketing pieces. When people become aware of you through any of these methods, get them on your email list, not to your podcast. If they listen to your show without subscribing and never come back, they are gone forever. You can no longer reach them. If these new people get on your email list, you can now email them every time you release a new episode until they unsubscribe from the list. You can now nurture the relationship and get them to subscribe to your podcast. CHIOMA NJOKU Chioma Njoku helps entrepreneurs with their bookkeeping as founder of the Mindful Bookkeeper. She is a lifestyle accountant, intuitive financial coach, and a cash flow warrior on a mission to help more amazing souls prosper. Chioma has been an accountant for over thirteen years. She has a BA in economics from Northwestern University. She also holds an MBA as well as a Master of Science degree in Accounting from Northeastern University. Her podcast is "Cheers to Your Prosperity". You can find Chi, her podcast, and the Mindful Bookkeeper at https://www.themindfulbookkeeper.com. Today, we help Chi find ways to incorporate her podcast into the marketing plan of the Mindful Bookkeeper and grow the audience in a methodical way. Enjoy my coaching session with Chi Njoku. NEXT WEEK Thanks for being here this week. Don't forget to get registered for my next workshop "How To Grow Your Audience In 30 Days Or Less". It happens online Thursday, September 22nd. You will discover… The exact step-by-step process to fill your audience with your ideal clients The most effective way to get new listeners and increase your downloads How to overcome the common challenges podcasters face to get results quickly You can get registered at www.PodcastTalentCoach.com/training. I look forward to seeing you there. Do you struggle with producing your show on a consistent basis? Getting your show published every week can sometimes be a challenge. Next week, I will show you how to create a production process that makes it easy to create an episode with regularity. You will also get another sneak peek at a podcast coaching session where we help Ryan Fairbanks create a process that allows him to publish an episode each week, create great lead magnets and attract his ideal clients. I'll see you next week. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
Learn how to manage your podcast effectively Did you want to become more efficient with your podcast? Did you want to learn from someone who is deep inside the podcasting world? From someone who sees more podcasts than .01% of the podcasters out there? Well, Rob Walch, who was inducted into the Podcasting Hall of Fame in 2016. He is the Vice President of Libsyn Enterprise and Platform Partnerships, having joined Libsyn in 2007, Prior to joining Libsyn he founded podCast411, Inc in 2004. In this episode you will: Learn how to make your content creation easier Understand how podcasting has changed in the last 20 years Learn to make money indirectly from your podcast Take a deeper look at PodFade and how to avoid it with the right frame of mind We answer a question about how to create your podcast that lasts Rethink your perspective by looking at your audience objectively Understand how many podcasts are ‘really' active on Apple Podcasts Hear us talk about the podcasting space and whether it is saturated Learn how the foundations of media hosting work for you and where to host your podcast Think differently about how you look at hosting your podcast We talk in-depth about how to manage your podcast and all the spinning plates that come with that All this and more, on this week's episode of Should I Start A Podcast. Make sure you listen to the end … I'll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. Pretty Please. Enjoy the show. After you listen to this episode I would love you to take these 3 small steps that will help you manage your podcast more effectively: Create your podcast on what you are passionate about and not what is popular Rethink success. Its not about the downloads. It is also about the downloads. Getting new listeners is key. Make sure you have a regular calendar appointment for yourself to actively get new listeners. What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be. These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. If this is the first episode you've listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what's working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia's first podcasting conference for business owners, join the free group wearepodcast.com/group Stay tuned next week when we going to cover using your podcast to discuss the taboo and uncomfortable with the amazing Dr. Sherry Walling. We cover lots including writing from the heart & creating meaningful work. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.
Growing your podcast to the point of monetization is not a walk in the park. Today, Rob Walch, the VP of Podcast Relations at Libsyn talks about podcast advertising. He discussed how advertising works, how to grow your audience and some blueprints to being a successful podcaster. Listen for more.
Do you want to grow your audience? Of course you do. Almost every podcaster I encounter wants a larger audience. On this episode, I want to give you ways to grow your audience in 30 days. Here are the resources mentioned in this episode: Libsyn: www.Libsyn.com The Feed podcast: thefeed.libsyn.com Strategy Transformation Call: www.PodcastTalentCoach.com/call Listener Development Worksheet: www.PodcastTalentCoach.com/listener STRATEGY CALL There are times when we are too close to the situation to see the solution. As the saying goes, "You can't see the forest for the trees." You are too close to the details to see the whole. This is the purpose of my new Strategy Transformation Call. I want to help you get clear on your goals and how to achieve them. If your strategy isn't working, or worse yet you have no strategy, this one hour of coaching is for you. You and I will get on a one-hour call to discuss where you are now. Then, we will clearly define your goals. Finally, we will develop a plan to reach those goals and see if I have any resources that will help you get there. An hour of my coaching is typically $250. These Strategy Transformation Calls are only $97. However, there are limited spots. I can't fill up my calendar. I need to leave room for my full clients. This also isn't a high pressure sales call. We will take the time to get to know each other and build your plan to win. I'll show you how to get there. If at the end of the call we both feel I can help you in some way, we can discuss it. But it needs to be right for both of us. Best of all, you'll be clear on how to reach your goals. Isn't that worth investing an hour of your time? You can keep wandering toward success. Or, you can build a map and follow it. Stop wasting your time throwing things against the wall to see what sticks. Let me show you what has worked for many of my clients over the years. Get your Strategy Transformation Call at www.PodcastTalentCoach.com/call. The sooner you grab your call, the more options you'll have with regard to call times. See which calendar options are open for you. Grab your Strategy Transformation Call at www.PodcastTalentCoach.com/call. Let me help you reach your goals. WHY GROW So, why do you want to grow your audience. I know it sounds like a crazy question. Who doesn't want to grow their audience? But, have you ever stopped to ask yourself why you want to grow? Do you want a big audience simply to feed your ego? Sure, it feels good to have a large audience. We can boast to our podcasting buddies. But what does it do for you and your business? We can't grow simply for the sake of growing. Maybe you want to leave your mark on the world. The impact you have on your audience is powerful. The bigger the audience, the bigger the impact. Maybe you want to build an audience of your ideal clients to help you grow your business. Your podcast could be all about motivation. It could be that you want to build an audience that you can inspire and motivate. When you know why you want to grow, you have a bigger purpose. This helps you stay motivated when the going gets tough. When you don't feel like doing the work, your why helps kick you in the butt and get you moving. Take a minute and get clear on your real why. Go three or four levels deeper to get to the real why. MY WHY When I first started Podcast Talent Coach, my goal was to be an entrepreneur. I wanted to own my own business just like my family. My mom created and sold wedding cakes from our kitchen. My dad owned a gas station at one point. Entrepreneurism runs through my family. My sister created a marketing company. In Florida, my aunt and uncle owned a restaurant. Another aunt owned a craft store and my uncle was a handyman. Even my nephews are entrepreneurs. It is in my blood. But history can't be my why. That isn't inspiring. And, I grew very slowly. Once my daughter and son hit high school, I realized my time with them at home was coming to an end. They would soon be traveling the world. I was stuck in a nine-to-five and couldn't freely follow them. It became clear that I needed to control my own time to allow myself to travel when I wanted and work wherever I needed. Time with my kids became my true why. When I don't feel like doing the work, I remember time with my family and get to work. It is easy for you to push this step aside and think you know your why. But, trust me. Take the time to get very clear on your why. Write it down and revise it until you get those butterflies in your stomach, because you know what is possible on the other side when you do the work. QUALITY So, how big is big enough? I really encourage you to focus on quality over quantity. An audience of a few hundred who are incredibly passionate about what you do is so much more powerful than an audience of a few thousand who have a superficial interest. Build your audience of your ideal clients who want to work with you and want everything you create. When you look at download numbers, it varies from podcast to podcast and industry to industry. Podcasts in the big three niches will have many more downloads than podcasts in smaller niches. You can't compare podcasts in different niches. It isn't apples to apples. Shows in the same niche often differ greatly when it comes to downloads. Avoid comparing yourself to the Joneses. You'll only be disappointed. THE DATA With that said, here are some stats straight from Libsyn, the podcast hosting service. Rob Walch, VP of Podcaster Relations at Libsyn, has presented the state of the union a few times at Podcast Movement. He also provides data monthly on the podcast The Feed. The data varies greatly every month. Rob looks at all podcasts on Libsyn that were released between 30 and 60 days ago. On average, these episodes are 45 days old. This data is based on active shows in the month of April, 2022. These are shows that are releasing new content, unlike the charts that show all shows. For the month of April, the median number of downloads for all active shows is 150. That means if you are getting 150 downloads for your episode after it has been available for 30 days, you are better than half of all shows currently releasing new episodes on Libsyn. To put it all in perspective, if you get more than 1,300 downloads, you are better than 80% of all active shows on Libsyn. More than 3,600 downloads puts you in the top 10%. If you have more than 8,200 downloads on your episode after it has been available for 30 days, you are better than 95% of all active shows on Libsyn. 21,000 downloads puts you in the top 2%. And 35,000 on an episode means you have more downloads than 99% of all podcasts available on Libsyn. Rob also gives the adjusted mean. This is the average where he throws out the top 0.5% along with those with 3 or fewer downloads. This helps avoid skewing the numbers by outliers. The adjusted mean is 1,561. NO SPONSORS Only 7.7% of all active podcasts on Libsyn get more than 5,000 downloads per episode after being available for 30 to 60 days. This 5,000 download number is the benchmark for advertising and sponsors. That means more than 92% of all podcasts have fewer than 5,000 and really aren't candidates for sponsors. Chances are, you fall into this 92% category. You can hear the episode at www.PodcastTalentCoach.com/thefeed. And if you aren't using Libsyn as your hosting, you can get your first month for free by using my affiliate coupon code of PTC at Libsyn.com. Keep these numbers in mind and avoid comparing your show to others. Focus on your why and your listeners. Serve and you will reach your goals. WHERE ARE THEY Your listeners are key. You hear everyone encourage you to define your avatar. Most of the time we create this vague image of a group of people we want to reach. That is not your target listener. That group is your market, not your target. One person is your target. You want that person defined so clearly that you can picture that person in your mind. It is so clear that it reminds you of someone you know. When you get this clear on your ideal client, you know exactly where to find them. You will know what influencers have their attention, where they hang out online and how you can get in front of them. If you want to get really clear on your ideal listener and client, download my target listener worksheet at www.PodcastTalentCoach.com/listener. This sheet will help you get focused on that one person. We will talk about this quite a bit on your Strategy Transformation Call. We can't hit a target we can't see. You and I will define this person and build a strategy to reach them. Get your call at www.PodcastTalentCoach.com/call. THE EQUATION Once you have determined your ideal target listener and client, you can now build your audience. There are two sides of the equation. First, you need to get in front of your ideal listener and invite them to your show. Next, you need to keep your current listeners coming back episode after episode. If you don't focus on both sides of the equation, you will not see growth. If you only focus on getting new listeners, it is like pouring water in a bucket with holes. The more you add, the more that leaks out. Your podcast doesn't grow. When you only focus on your current listeners, attrition will cause your audience to shrink. Many podcasters promote new episodes by emailing their list and posting on social media. Those people already know you. That doesn't grow the audience. However, it does help keep your current listeners coming back. To grow your show, spend time on both sides of the equation. HOW TO GROW You can grow your show over the next 30 days by following a process. Step one is defining your target listener. Again, grab that worksheet and get clear. Download it at www.PodcastTalentCoach.com/listener. Step two is to get in front of those listeners. Tell them what you do and how you help. Make them aware of you and your show. The next step is to get them on your email list. Many people invite those people to listen to the podcast. But if those people don't come back, you lose them forever. Step four is to invite them to listen. When you get them on your email list, you can continue the conversation and invite them to listen again and again. Finally step five is getting them to come back. Create a strategy that reminds listeners to come back every episode so you can build that relationship and monetize your show. It is a simple, step-by-step process. But, it is not easy to follow without accountability. You need focus, be diligent and be consistent. Let me show you how to do that. Grab your Strategy Transformation Call with me at www.PodcastTalentCoach.com/call. You can keep wandering toward success. Or, you can build a map and follow it. Stop wasting your time throwing things against the wall to see what sticks. Let me show you what has worked for many of my clients over the years. Get your Strategy Transformation Call at www.PodcastTalentCoach.com/call. The sooner you grab your call, the more options you'll have with regard to call times. See which calendar options are open for you. Grab your Strategy Transformation Call at www.PodcastTalentCoach.com/call. Let me help you reach your goals. Thanks for being here again this week. I can't wait to see you on the call. Until next week ...
Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Libsyn Enterprise and Platform Partnerships, having joined Libsyn (LSYN) in 2007, Prior to joining Libsyn he founded podCast411, Inc in 2004. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss, Dr. Mark Hyman, eBay and the Sacramento Kings/Monarchs to name just a few. Rob is a member of the IAB Podcasting Working groups that wrote the IAB V2 podcast guidelines. And is on the Editorial board for Podcast Business Journal. Rob started podcasting in 2004, and is the host of the award winning podCast411 podcast, where he has interviewed such prominent podcasters as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC's Kudlow and Company) and Leo Laporte (TechTV, G4 TV). Additionally Rob is host of Today in iOS (iPhone) Podcast – The first and largest podcast about the iPhone - www.todayinios.com and also the KC Startup 411 podcast which covers the Kansas City Start up scene - www.kcstartup411.com Since 2004 Rob has presented at well over 200 events on the subject of podcasting and New Media including NAB, the Newspaper Association of America Marketing Conference, the US Latino Film Festival, the Corporate Podcasting Summit, The Association for Women in Communications 2006 Annual Professional Conference, Social Media 2007, Ad-Tech, Podcast Movement, New Media Expo, Podfest, NRB, and Blogworld Expo. In 2004 Rob received his MBA from the University of Connecticut. He also has an Engineering degree from the University of Dayton. http://www.twitter.com/podcast411 2:12 "Ad stitching, from this perspective, is one way you can have different ads in different geographical areas." - Rob Walch 6:21 "On my most recent episode, I can have promos that are more about getting to know me." - Brian Keith 8:01 "I'm learning about what ads are going to perform best on my podcast, but I'm going to have each of them record there own ads and I'll be able to manage those ads going to there podcasts as well including their entire back catalog" - Brian Keith 9:20 "You can do a two-way revenue generation...all you have to do is upload the file." - Rob Walch 10:42 "The most common price-point for subscribing to a premium show..." - Brian Keith 12:07 "Another way to monetize is just to do affiliate offers even if it's not for your own stuff." - Brian Keith 13:12 "If you're at a point where you've passed friends and family and strangers are listening to your show, you're at a point where you can monetize one way or another." - Rob Walch
MONTY PYTHON: Spam SketchSPECIAL GUEST: Marty Michael - CEO & Co-Founder Gumball Gumball has raised $10 million to expand its podcasting host-read advertising platform. The company was built by the team behind the Headgum Podcast Network. NEWS: Podcast host Acast is still spamming podcasters, even co-founders of rival podcast networks, or hosts of shows that ended three years ago. Libsyn's Rob Walch correctly notes "Friends don't send emails starting 'hello friend' (as Acast's do), and they don't spam". Hypocritically, Acast actually offers its customers a tool to obfuscate your email address in your RSS feed, so that it will "help our podcasters avoid unwanted spam". It's a problem the company is more than aware of, then. "Email marketing is one part of our marketing strategy", said Ross Adams, the company's CEO, when we last asked.Oscar Merry has suggested Lightning Comments as a potential solution for cross-app commenting: using "boostagrams" as a method of sending comments. We like this idea; and the spec is simple enough for us to code it; so, you'll find a "comments" section on every update in Podnews's web version. You can also see those comments in the Fountain app.Podnews are also, as of today, permanently supporting the socialInteract tag for Twitter (and will probably pull in those comments to the page, too, at some stage). A new version is up: 1.0.0-beta. This release comes with bug fixes and an exciting feature: WebSub! From now on, Castopod will push your newly published episodes directly to open subscription hubs, meaning that they will get broadcasted instantly after publication.A gateway from WebSub to PodPing. WebSub.watch allows any WebSub-enabled podcast to push notifications to Podping. Please note that WebSub.watch is still at an early stage. Contact us if you want more information: hello@websub.watch.Podcast hosting company Transistor now supports multiple languages for its built-in podcast websites.EMAIL: comments@podland.news
To kick off this new season and format of Mind of a Mentor, Marla is joined by Rob Walch, VP of Podcaster Relations at Libsyn. In addition to his work at Libsyn, one of the largest hosting companies in the industry, Rob hosts five different podcasts and is the co-author of the book “Tricks of the Podcasting Masters.” Rob is also on the editorial board for the Podcast Business Journal and was inducted into the Podcasting Hall of Fame in 2016. Today's conversation centers on the “nuts and bolts” of building a podcast, such as:Why content creation comes firstPodcasting tools and equipmentEditing and interview skillsAfter presenting at over 200 industry events since 2004, Rob has advice for podcasters at any stage of development, from conception to high growth. Tune in for 30 minutes of mentorship from this podcasting pro!Links mentioned in the show:Libsyn: https://libsyn.com/Rob's LinkedIn: https://www.linkedin.com/in/podcast411Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women's podcast network. For more information about Ossa: https://ossacollective.com/Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women's podcast network. For more information about Ossa, visit: https://ossacollective.com/Follow Ossa on Socials- Instagram: https://www.instagram.com/ossaforpodcasters/LinkedIn: https://www.linkedin.com/company/ossa-collective/Facebook: https://www.facebook.com/ossacollectivenetwork
Website Link: https://jagindetroit.com/shownotesAre Show Notes Important? YES! Your show notes are important to the success of your podcast.Why Show Notes Are Important:Google Search is still one of the top ways people find podcasts. And, at least for now, Google can't search audio - it can only search text. So if you write show notes with SEO (Search Engine Optimization) in mind, you can get help your ranking in Google Search. Think about your title, and how that relates to questions, ideas, or guests that your potential audience is Googling. There are a number of SEO tools out there (some free, some paid) that can help you with all of this.I have to take a moment and credit Steve Stewart and Mark Deal for putting on the Podcast Show Notes summit this past Saturday. They had eight incredible panelists explaining all things show notes in detail. You can watch the replay for $99 at http://shownotessummit.com/Also a tip from Rob Walch of Libsyn: if your show notes are on the longer side, put any key links at the TOP, not the bottom. Some podcast players will only display the beginning of your notes. If you've got something important, put it at the front.Did Joe Rogan's Move to Spotify Hurt His Guests?One other point on the importance of searchability - since Joe Rogan became a Spotify exclusive and full episodes are no longer on Apple, Google, and YouTube - it appears the social media "bump" his guests normally get is waning. I just Googled Joe Rogan podcast - best I could get was his website, where I had to hunt for the show. Now, I'm not gonna say Joe Rogan was wrong to say yes when Spotify backed the Brinks truck up to his front door. However, not appearing in search results isn't good for your show.Who Is Listening to Podcasts?More data out from Westwood One again proves that the typical podcast listener is- are you listening, advertisers? - young, employed, educated, and upscale. https://www.westwoodone.com/2021/08/30/the-westwood-one-2021-audioscape-who-are-podcast-listenersNew Tascam Device To Compete with Rodecaster Pro:Tascam, a well respected audio equipment maker, has come out with their own mobile recording studio, the MixCast 4. Looks similar in price and features to the RodeCaster Pro, at $600, but the Mixcast does come with editing software. https://tascam.com/us/product/mixcast_4/topFinally, a reminder, I'm trying to put this content out everywhere - my website, all the podcast apps, YouTube, even Instagram and TikTok. And it's also available in a weekly newsletter. You can subscribe at jagindetroit.com/subscribe. Until next week, stay healthy and stay safe. Lata!
As always, I learned a lot at this year's Podcast Movement convention, and I'm going to share it with you today.(NEW OPEN)Welcome in, I'm Jon Gay. You'll notice I shortened the intro. I talked to some listeners at Podcast Movement, and the consensus was that while a bunch of artists saying my name sounds cool, it has nothing to do with podcast news. It was great for my ego, but that's about it. Also, after a week of networking and socializing, my voice isn't 100%, but here goes.Podcast Movement started out with Kate Erickson of the successful podcast Entrepreneur On Fire. She talked about podcast workflow in four steps. 1) Idea, 2) Commitment 3) Support 4) Plan. She also discussed tools such as an application form for guests, an online scheduler, Google Alerts, and more. My big takeaway was the Google Alerts. If you find yourself coming up short on topic ideas, use Google Alerts for the topic of your show. Link to Kate's workflow: https://www.eofire.com/podcastworkflowThe keynote we were all waiting for was Tom Webster of Edison Research. People always ask “How can I grow my audience?” What they should be asking is “Why did it stop growing?” Well, it's because people stopped recommending it! Recommendability: know who you are here for, and WHY they are there. Make the show easy to recommend, and master your craft, aka be recommendable!Webster is also Bullish on the soon-to-be-released Facebook audio tools. Facebook is still the biggest social media player out there, and among non-podcast listeners, it's huge. So if Facebook users get their hands on podcasts, that can be a growth opportunity for all of us.Tom says that in 2021, YouTube has become a major player in podcast discoverability. In fact, it's now third in terms of apps behind Spotify at #1, and Apple at #2. Think about it. Google Search is still dominant - and Google owns YouTube. So if your podcast is on YouTube, and the description is search engine optimized, you'll pop up in results. Now this isn't to say you have to have a video version of your show. But at least put the audio with a logo on YouTube with a good description. It will help your searchability.Email is an important tool in marketing your podcast. Great session from Meghan Neasta of AWeber. Social media is great, but you're dependent on someone else's algorithm. Email lets you reach your audience directly, and see data on open rates and clickthroughs. It's also a great way to build personal connections and offer bonus content.Another great Wednesday session was Todd Cochrane of Blubrry. Having a website for your podcast is absolutely crucial. Now I caught Todd in the Starbucks line and he told me you don't have to have a separate website for your show if it's a branded podcast and you're trying to get people to YOUR website. But if the show stands alone, it needs its own site – not just the one your host gives you. However, whichever way you do it, with Google Search so big, search engine optimization is KEY. Todd's action items include having great episode titles and supporting show notes, making it easy to subscribe, contact, and listen, asking for reputable backlinks to your content from folks (Google loves this), and making sure your website is not just mobile friendly, but mobile first.As Wednesday wrapped up, I saw my buddy Jay Nachlis from Coleman Insights, talking about using Blue Ocean strategy to find your podcast niche. If you don't know the analogy, red ocean is where the sharks are, looking for chum. Blue ocean is wide open with endless possibilities. For example, your science podcast may have a lot of competition. But if you focused just on chemistry, you'd be more unique. There are podcasts about the Golden State Warriors, but none specifically about Steph Curry. If you niche down your podcast, you've got a greater chance of success.Thursday's opening keynoter was Shark Tank entrepreneur Mark Cuban. He and co-founder Falon Fatemi were talking about their fireside platform. The idea behind fireside is that you'll get better real time analytics than podcast hosts, but the whole session turned into an infomercial, where they became pigeons and they made podcasting their park bench. This in front of an audience of podcasters. Read the room, dude. Not only did you shamelessly plug your new venture, you insulted your audience in the process.On the flip side, Thursday's highlight was Rob Walch from Libsyn, and his annual “Yes, that marketing advice for your podcast is BS.” His 2021 version was VERY informative.I've spent a lot of time dunking on Apple Podcasts in recent weeks, but according to Libsyn's stats, they are still far and away #1 for podcasts. Part of the reason is that there's 120 DIFFERENT podcast apps that pull FROM Apple! So while Spotify is spending money, grabbing headlines, and is, in my opinion a better user experience, Apple is still king. Your podcast HAS to be on Apple.When you start a podcast, it might be intimidating to hear that there are now 2.3 million podcasts out there. Well guess what? The number of ACTIVE shows are declining. Of those 2.3 million shows, only 322 thousand have done at least 10 episodes and are still creating content– that's only 14%!Next myth from Rob Walch: your podcast needs to be on video. Not true – many of the top podcasts are audio only. We have more time in the day to consume audio than video, because audio is portable. Now, again, it's good to have a presence on YouTube, but that can be as simple as uploading your audio with a logo.Rob also had some best practices to share from Apple Podcasts. #1, the first 30 seconds of your last episode are your most important – that's what people will hear first. Also, don't worry about picking a third category in Apple. Fill out the copyright field and content rating (explicit or not).Also, while you can swear in your show, DON'T swear in your title or description – Apple's bots can kick you out for that. Submit a trailer to Apple 30 days prior to launching your show. It's rare that it takes that long, but if you're planning a campaign around launching your show, you want to be sure that the show exists before you promote it. Also, I can't say this enough – ratings and reviews DO NOT MATTER. This isn't Yelp or Trip Advisor. Yes, they're great for your ego and positive reinforcement, but it has nothing to do with Apple charts. The best way to grow your show is to get people to FOLLOW it (don't say subscribe) and recommend it to your friends. To be successful, you need both good content AND interaction.Finally, Rob was really passionate about privacy. Yes, your IP address is personally identifiable information. That's why we are seeing restrictions on collecting IP addresses in Europe, California, and Colorado, with more regulations to come. This will likely have an effect on Dynamic Ad Insertion going forward. Think about it – if a potential employer or foreign government could learn which podcasts you searched for or listened to – that's potentially VERY dangerous.You know who commands more revenue than all of podcasting, without knowing their users' IP addresses? The Super Bowl. Rob didn't say this specifically, but if you take the time to get to know your listeners, you'll be able to serve them relevant ads just fine.Link to all of Rob's outstanding info, shared with his permission: https://traffic.libsyn.com/secure/lilith/411_PM21_Marketing_BS.pdfMy two big action items coming out of Podcast Movement: optimize my podcast and website for SEO, and start an email list, where I can send you my content every week. If you'd like to sign up, you can do so here: https://jagindetroit.com/subscribeFinally, it was really great to attend an in person event. Yes, there was some angst about the Delta variant, but as a vaccinated person, I took some calculated risks. I don't have any symptoms, but I got COVID tested before I left and when I got back, because I felt it was the responsible thing to do after being around so many people. Seth Resler of Jacobs Media did a great write-up on the "weirdness" of attending an event in person at this stage in the pandemic. You can read it here. https://jacobsmedia.com/what-its-like-to-return-to-an-in-person-conference/There were so many panels that I wanted to attend, but couldn't be multiple places at once. Once the videos are posted online, I'll have more to consume, and hopefully more to report back to you. Until next time, stay healthy and stay safe. Lata!
The IOB Podcast! Let's make YOUR podcast better. In iob episode 13, I talk with Rob Walch— VP of Podcaster Relations at Libsyn—the ultimate podcast hosting partner. Libsyn will get your podcast out to the largest worldwide audience possible. If you're not using Libsyn, you're not reaching your potential. Rob talks about: A little background on the main Libsyn voices we hear! The deal on the Brand NEW Libsyn 5— How Libsyn just added another 100 MILLION listeners to its super easy destination function—takes a minute Add Amazon? Less than a minute. Why pay attention to stats? Magic download numbers for podcasters to shoot for! How to BOOST your podcast—DOs and DON'Ts Controversial topics—are they safe on Libsyn? A warning for AUDACITY users… Advertising on Libsyn—can anyone do it? YES, BUT… Libsyn—there's not a better hosting company out there. Take advantage of their incredible stats, incredible distribution ability and they're always ready to help you out! If you have ANY questions about Libsyn—shoot me an email! Mike@introoutrobed.com The IOB Podcast? We are a podcast for podcasters. We want to help you make your podcast the best. The music, the format, the sound, the style, the business, the marketing~ We'll focus on all of these aspects and offer you advice. We look forward to hearing from you. Send us questions on any podcast-related topic and we'll do our best to give you a great answer. We also critique podcasts. NOT the content--the format. Any podcast we critique, we offer a FREE custom-made musical intro. Write to us for details. contact@introoutrobed.com How to reach us? Subscribe to our YouTube Channel: https://bit.ly/2ScqWkR Follow us on Twitter https://Twitter.com/IntroOutroBed Follow us on Instagram https://Instagram.com/introoutrobed/ Connect with us on Facebook https://www.facebook.com/Introoutrobedcom-107037228093850 Also, send us your feedback and questions Contact@IntroOutroBed.com And DON'T forget to sign up for our newsletter: https://www.IntroOutroBed.com Get a custom-made music intro, outro, transition and bed from TJ for just $250. Use our order form and we'll be in touch. Hire me! https://introoutrobed.com/hireme.html Stay in touch with your listeners. Start your email list if you haven't already. Use AWEBER—it's truly the best out there. We've fully migrated to Aweber from MailChimp. If you have less than 500 people on your list, it's FREE. Please use our affiliate link to join. Thank you! https://www.aweber.com/easy-email.htm?id=525695 Interview people for your podcast STRESS-FREE! Use what we've just switched to—SQUADCAST! No special technical skills required. IN CASE OF EMERGENCY, they record you on the cloud, too (audio AND video)! And you can try it free for 7 days. Sounds silly, but my favorite part is they have a GREEN ROOM!! No M&Ms, though~! My recommendation, get it an hour before your interview and schedule at least three interviews so you can really see how it works BEFORE you pay! We'd greatly appreciate it if you used our affiliate link—thank you! https://squadcast.fm/?ref=iob
We are honored today with an interview about hosting with Rob Walch of libsyn.com. Using a host takes a lot of headache out of podcasting. Libsyn makes it easy and reliable! Libsyn is not a paid advertise or affiliate of this show, they just rock at what they do! www.30daysofpodcasting.com Or for a video version, check out https://youtube.com/playlist?list=PLIqHQIe49mK07cOWhBet6j4nxY61swsZc
Want to launch your podcast in the next 30 days? Make sure you do it right! This snippet is from WAP 2020, featuring Rob Walch, Vice President of Podcaster Relations with Libsyn, the platform most of you know and use. Rob started podcasting in 2007 and was inducted into the Podcasting Hall of Fame in 2016. His reputation is no joke, and he's full of incredible tips and tricks for starting a winning show. Follow Rob's advice and learn how to launch your podcast straight into success today! || LINKS || podcast411.libsyn.com | Full Show Notes - mustamplify.com/should-i-start-a-podcast/
In episode 17 of Demuxed, Matt, Phil, and Heff speak with Rob Walch. They discuss the JavaScript library hls.js, tactics for recruiting open source maintainers, and Rob's experience working on the web player team at JW Player.
My tip this week - now, more than ever, force yourself to do the hard things. For me, it's working on my business. The only way I'm going to do it, is to block some time, sit down, and do it. What does that mean for you?Riverside.FM has officially launched, as a remote video recording platform. Plans go from $20 to $50 a month, depending on if you want video and how much. I haven't tried it yet - but it's getting good reviews, including from Hillary Clinton.https://techcrunch.com/2020/11/09/rverside-fm/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-11-12Spotify has its biggest acquisition yet - buying podcast host Megaphone for $235 million. Spotify has already bought The Ringer, Anchor, Gimlet and more. Reaction to the deal is mixed. It really seems Spotify is, to paraphrase Pinky and the Brain, trying to take over the world.Also this week, Spotify seemed to float the idea of a subscription model - surveying its listeners to see if they'd pay anywhere from $3 to $8 monthly. https://gizmodo.com/looks-like-spotify-is-considering-a-subscription-servic-1845613780Anchor is now IAB certified - meaning your downloads are real, not just from bots. I still don't trust them, but here's their press release. https://blog.anchor.fm/updates/iab?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-11-06Daniel J. Lewis of MyPodcast Reviews says Apple added another 100,000 podcasts in October, bringing its total to over 1.6 million shows. https://mypodcastreviews.com/podcast-industry-statistics/But don't be intimidated - as Libsyn's Rob Walch reminded us at Podcast Movement Virtual, 8 of 9 new shows don't even make it to a tenth episode. If you can commit to good quality content for the long haul, you've got much less competition than you thought.As always, if you want help launching, editing, consulting or anything else with your podcast, you can find me online at www.jagindetroit.com - send an email to jag@jagindetroit.com, or find me on social @JAGinDetroit.
My tip this week doesn't explicitly related to podcasting - We are all stressed. Find your escape, and lean into it - especially over the next week or so.I'm recording this on Thursday, the final day of Podcast Movement virtual. While it's impossible to duplicate the in-person excitement of an event like this, the organizers did a great job under the circumstances. A couple additional takeaways:Shante Holley did a nice session, The Gift of Transparency: Fostering Connections with Your Listeners. She talked about being real with your audience when life throws difficulties at you. This will create a bond with your listeners. I can attest to this - when my best friend was killed by a drunk driver in 2006, I went on the radio and talked about it. People called in all night. Be real. It's what made radio great, and why podcasting can be so powerful. Late last week, Rob Walch from Libsyn echoed my sentiments that your podcast doesn't need video. According to Rob, ONLY 14 of the top 50 Aggregator Apps fully support Video, and ZERO of the Top 200 Episodes in Apple Podcasts are Video. (10/18/20)Again, the power of an audio podcast is that it goes where video can't. Still don't believe me? NETFLIX is testing out an audio-only version that will let you listen to something on the go without actually watching it. https://www.protocol.com/netflix-testing-audio-only-modeSpeaking of conferences, PRX and Google Podcasts are partnering for a free one-day seminar called Podcast Recess, set for the Saturday before Thanksgiving, November 21. https://hopin.to/events/audio-recessiHeartRadio bought Voxnest, which owns the Spreaker platform. https://podcastbusinessjournal.com/iheart-purchases-spreakers-parent-company-voxnest/Stitcher is redesigning its platform: https://routenote.com/blog/podcasting-app-stitcher-gets-a-redesign-with-useful-new-features/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-10-27The Athletic is now partnering with Megaphone for hosting and dynamic ads. https://podnews.net/press-release/athletic-megaphone?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-10-27Shure has released a mid-price point microphone, the MV7, for $249.https://www.shure.com/en-US/products/microphones/mv7?utm_source=podcast-movement&utm_medium=email&utm_campaign=podcastmvmt-prospecting-newsletter-reveal&sfid=mv7&ptnr=podcastmvmtI haven't tried it, but Forbes has a great review on it. It's got USB and XLR, it's a dynamic mic, software control, and you can even record into an iPhone or iPad with it. https://www.forbes.com/sites/marksparrow/2020/10/26/shure-has-created-a-classic-podcasting-microphone-and-its-a-real-thriller/#75468ce16e1bAs always, if you need help starting/launching your podcast, or if you have a podcast but don't have the time for a detailed edit, I'm happy to help. Find me on social @JAGinDetroit or on my website, https://jagindetroit.com/You can also email me: jag@jagindetroit.comI'm always happy to chat.
Everybody should have a voice. No matter who you are or where you come from, we should all have the right to tell our story. Welcome back to the Micro Empires Podcast! I'm your host, Jennifer Ives Grimson. In this episode, I interview the VP of Podcaster Relations for Libsyn, Rob Walch. He is also the Co-Author of Tricks of the Podcasting Masters. With a deep passion for podcasts and the democratization of audio, he's an expert in the industry with 16 years of experience under his belt. Let's dive right in as we talk about the deeper meaning behind podcasts and how to monetize it. [00:01 - 07:39] Opening Segment I introduced Rob to the show and talk about how we met My bad experience with the RSS feed Rob talks about the first thing people should know when they got into Podcasting RSS feed is the core and soul of your show If they control your feed, they also control your audience Rob talks about Libsyn Giving podcasters freedom and creative liberty [06:30 - 15:45] The Passion for Podcasts Rob talks about the beginning of his Podcasting journey 16 years in the industry The first podcast about podcasting Turn podcasting from a hobby into a fulltime job Got a job offer from Lybsin Rob shares about the working-culture of Libsyn Everybody in the company is passionate about podcasting No bandwagoning Democratization of audio Accessible to everyone Shares the reality of the situation, not the hype of the situation He shares the story of how some people lied about their numbers [15:45 - 19:30] Monetize your Podcast Rob talks about having the right reasons to start a podcast Don't start to jump into the podcast just for the money You have to get to a certain level to be able to monetize your podcast. Most people who make money from podcasting do not make it from advertising Promote your brand and yourself as a speaker Building a reputation in a certain market Advertising is the smallest percentage of monetization Rob talks about finding your Niches on Podcast You can make more money with good podcast content, not huge audiences Your Niches are not the issues Know the values in your Podcast Determines by the content, not the money it makes Quick shoutout to my Podcast Producers: Streamlined Podcasts Use promo code: jives and get a discount [20:30 - 40:09] Family and Community Rob shares about his family situation and how he got to Nashville Rob talks about the importance of finding the right school for your children How sports could affect the development of people Rob talks about the “Y'all bucket” he has at home The community in Nashville How Network is playing a significant role in achieving more Rob talks about the community he built and ran in Kansas City Rob shares about the effect of COVID-19 in his daily life False alarm of the symptoms Rob talks about his experience with the hockey game events [40:10 - 44:50] Closing Segment How to learn more about Libsyn and Podcast from Rob? See the links below for his email and website. Final words Tweetable Quotes: “Democratization of audio was it and everybody should have a voice. No matter who they are, they all should have the same opportunity.” - Rob Walch “Share the reality of the situation, not the hype of the situation.” - Rob Walch “If you are getting podcasting because it is something that you are passionate about or you want to build a brand and reputation in a certain market, that is a great reason to start.” - Rob Walch Resources Mentioned: Libsyn RSS Dave Ramsey Currey Ingram Academy Brent Wood Academy If you'd like to connect with Rob, you can find him on Linkedin and email him at rob@libsyn.com to know more about podcasting or Libsyn. You can connect with me on LinkedIn, Twitter, Instagram, and Facebook. I'm excited to know more about you. I'm excited to know more about you. Also, feel free to shoot me an email at jennifer@micro-empires.com. You can call or text 213-973-7206 TELL US WHAT YOU THINK! LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes. This podcast is about YOU. We all have a story, whether your story is a lot like mine or totally different. Maybe you have a good job, but you know in your heart that you want more. What's your Micro Empire? To know more, visit our website https://micro-empires.com/ and I'll see you there!
Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) podCast411 Website (https://www.podcast411.com) The Feed Podcast (https://thefeed.libsyn.com/) Check out Libsyn (https://www.libsyn.com) Today in iOS Podcast (https://tii.libsyn.com) Podcasting is growing in popularity, and more people have decided they too wanted to have their own show. Most of them start for the fun of it, while others plan on monetising them through ads & sponsorships… And they buy into the idea that ratings, reviews, and episode length factor into their rankings. Well guess what - they don’t! Today’s episode features Rob Walch, 2016 Podcasting Hall of Famer and the VP of Podcaster Relations for Libsyn. It is packed with priceless insights, tips, and strategies (that you’ll most likely not hear from anyone else). It’s definitely time to debunk some of those podcasting myths, learn how to choose your host site better, accurately interpret your data, and figure out what metrics ACTUALLY affect your podcast ranking! There’s so much gold in this episode so tune in and take notes! Episode Highlights: Podcast statistics, Libsyn, and the Spotify vs Apple podcast ‘war’ [02:41] People overplay how big Spotify is (compared to Apple Podcasts) [04:02] The plight of podcasts in the Youtube space [06:20] Optimising your show to have bigger reach on Apple Podcasts [08:13] Ratings and reviews have no bearing on the charts [09:18] Choosing where to host your podcast is CRUCIAL (for very important reasons) [11:53] Privacy concerns with podcast hosting sites sharing your information [17:33] Do the hosting companies know about the audience tracking concern? [20:18] Good and bad applications of tracking audience data (in relation to ads) [22:07] Check your hosting’s policy on data and data sharing [25:56] How is Overcast bringing light to a host’s privacy policies & tracking? [27:49] Most brand sponsors pull back from partnerships due to privacy concerns [29:26] Can having numerous devices contribute to downloads & plays statistics on a single show or episode? [31:20] What qualifies as a new ‘play’ session and is it added to the statistics? [34:08] Defining “downloads” and comparing data with the number of unique IPs [35:37] The ‘preload’ feature inflates podcast download numbers [38:16] Paying ‘click farms’ can get you kicked out of Apple Podcasts [41:28] Debunking some wives’ tales about podcast statistics [42:48] Episode length does nothing to boost your show’s popularity [47:28] How can you measure a show’s success? [49:15] Adapt a hybrid model to monetise your show (if you have a sizeable audience) [53:49] The future of podcasting is mobile... and Google Podcasts’ native app on Android phones [54:32] About our guest Rob Walch was inducted into the Podcasting Hall of Fame in 2016 and is the VP of Podcaster Relations for Libsyn. He is Co-Author of “Tricks of the Podcasting Masters”Que 2006, an editor’s pick as a Top10 Reference book for 2006 by Amazon. Rob started podcasting in 2004 as host of the award winning podCast411 podcast, where he interviewed guests such as Quincy Jones, Walt Mossberg & Larry Kudlow. He has consulted on podcasting for Jack Welch, Tim Ferriss, and eBay to name just a few. Follow Rob on Twitter: https://twitter.com/podcast411 Send him an email at: rob@libsyn.com If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.
Podcast: The Feed The Official Libsyn Podcast (LS 44 · TOP 1% what is this?)Episode: 173 Do Your HomeworkPub date: 2020-07-28Update on the Gaana Destination, and now Audible/Amazon Music! We answer FAQs, Gimlet being sued and how that could affect the rest of us, the RIAA and all those DMCA takedown notices to podcasters, episodes only going to the web player, do Apple chart positions really matter? Podcaster Bingo and this time we have geographic, user agent and bonus language stats! Audience feedback drives the show. We'd love for you to email us and keep the conversation going! Email thefeed@libsyn.com or call 412–573–1934. We'd love to hear from you! Quick Episode Summary :13 Intro 3:10 PROMO 1: I Shake My Head At Lisa and Sam 4:09 Rob and Elsie Conversation Gaana follow up and guess what? Now we have Audible/Amazon Music! And you must add your destinations, now, we're waiting A bit of follow up on the Stitcher Sirius deal 12:11 Audio feedback from Civilla Well, Gimlet got sued or is being sued and what that means to all of us! The RIAA has come out guns a blazing - watch out Spotify has some new fancy charts going on, did you get an announcement? 25:55 Audio feedback from Alain There's no way to get unified subscriber & download counts So chart trackers? Not worth it Shout out to Monica! How to be a success? We have thoughts 37:28 Audio feedback all about Eastern Standard Time Podcast Listener Bingo! What exactly is the mean and the median? 43:21 PROMO 2: Beyond 6 Seconds Stats, geographic, user agent and language stats Featured Podcast Promos + Audio PROMO 1: I Shake My Head With Lisa and Sam PROMO 2: Beyond 6 Seconds Civilla from Childless Not By Choice Alain from The Alain Guillot Podcast Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Our SpeakPipe Feedback page! Leave us feedback :) Our new Gaana Destination! Our Audible/Amazon Music Destination! Podsafe Music Find Your Next Listen With New Top Podcasts and Trending Podcast Charts Listening Bingo Who are the Latinos in Podcasting The Podfest Global Summit We Are Diverse Creators HELP US SPREAD THE WORD! We'd love it if you could please share #TheFeed with your twitter followers. Click here to post a tweet! If you dug this episode head on over to Apple Podcasts and kindly leave us a rating, a review and subscribe! Ways to subscribe to The Feed: The Official Libsyn Podcast Click here to subscribe via Apple Podcasts Click here to subscribe via RSS You can also subscribe via Stitcher FEEDBACK + PROMOTION You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Download the FREE The Feed App for iOS and Android (you can send feedback straight from within the app) Call 412 573 1934 Email thefeed@libsyn.com Use our SpeakPipe Page! The podcast and artwork embedded on this page are from Elsie Escobar and Rob Walch, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN) having joined Libsyn in 2007. Prior to joining Libsyn, he founded podCast411, Inc in 2004. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss, Dr. Mark Hyman, eBay and the Sacramento Kings/Monarchs to name just a few. Rob is a member of the IAB Podcasting Working groups, and on the Editorial board for Podcast Business Journal. Rob started podcasting in 2004, and is the host of the award winning podCast411 Podcast, where he has interviewed such prominent podcasters as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC's Kudlow and Company) and Leo Laporte (TechTV, G4 TV). Additionally, Rob is host of Today in iOS (iPhone) Podcast – The first and largest podcast about the iPhone, and also the KC Startup 411 Podcast which covers the Kansas City Start-Up scene . Since 2004, Rob has presented at well over 100 events on the subject of Podcasting. Rob was the Track Leader for the Podcasting sessions at the 2009 Blog World Expo where he recruited 25 top experts to speak on podcasting. www.todayinios.com www.kcstartup411.com
There are now 1,000,000 podcasts in Apple.Rob Walch of Libsyn says desktop listening is up a point to 12% I've discovered in remote recording that Apple Airpods only sound good - when paired with an Apple device.Need to check your microphone quality? Try this website: Mic Check dot meMedium has a nice article on How to deal with a Lazy Podcast HostPodcast Movement has a good read on Staying SaneEdison Research and NPR Smart Audio report webinar Thurs 4/30 2pmI'm thrilled to have launched a new podcast series in partnership with my partners Tanner Friedman Strategic Communications. It's called Michigan Motors Forward, and it features Metro Detroit business leaders who have adapted their operations and helped their community during these difficult times.As always, if I can help you with launching your podcast, or with any podcast questions in general, you can always find me on social media at @JAGinDetroit - or send me an email - jag@jagindetroit.comStay Home and Stay Safe.
Tune in to this the most recent episode of our Future.Bible Podcast with our special guest, Rob Walch. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN), having joined Libsyn in 2007. In 2016, he was inducted into the Podcasting Hall of Fame. Prior to joining Libsyn, he founded podCast411, Inc in 2004. Rob is Co-Author of the book “Tricks of the Podcasting Masters.” He has consulted on Podcasting for Joyce Meyers, Dave Ramsey, Jack Welch, eBay, and many others.The NRB International Christian Media Convention is a jam-packed, four-day event that connects, equips, and edifies thousands of Christian communicators. And the NRB Digital Media Summit is a one-day summit where you will get to hear from experts presenting on the latest trends and strategies in digital media and ministry, as well as have the opportunity to interact and connect with other digital ministry leaders.Rob will be speaking at NRB's PROCLAIM 2019 Digital Media Summit this year on Friday, March 29, 2019. Get more details and register online at http://nrbconvention.org/digital-media-summit/Organization name: LibsynProOrganization website: https://www.libsynpro.comContact details:Rob@libsyn.comhttps://www.facebook.com/podcast411https://twitter.com/podcast411https://www.linkedin.com/in/podcast411/Website: Podcast411.com
We got “meta” with Podcasting Hall of Famer Rob Walch who shares principles of successful podcasters that apply to the workplace.You'll Learn:Pro-tips on nailing your presentationsHow to bolster your communication by forgetting yourselfWhy you should start your own podcast right nowAbout RobRob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob Walch saved his life, marriage, and career with podcasting. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN). Prior to joining Libsyn in 2007, he was President and founder of podCast411, Inc. Rob is co-author of the book Tricks of the Podcasting Masters an editors pick as a Top 10 Reference book by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies”.Items Mentioned in this Show:Podcast: podCast411Podcast: Today in iOSPodcast: Sisters of FlowPodcast: Dan Carlin's Hardcore HistoryPodcast: LorePodcast: RevolutionsPodcast: School of PodcastingPodcast: Manager ToolsApp: EvernoteApp: SoundSoapView transcript, show notes, and links at https://awesomeatyourjob.com/ep78See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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