Podcasts about captivology

Summary:- Ben shares how Octane thought about early traction channels and platform partners when launching their business.  Specifically their partnership with Shopify.- He discusses the process he went through in writing and authoring his book, "Captivology".- Ben provides suggestions on how entrepreneurs can tap into 7 different triggers to get above the noise and captivate audiences to grow their startups.- How Ben got Rick Ross and DJ Khaled's attention.  

Supercharge Your CRO With Octane AI Ecommerce is changing. Recent changes in data privacy, such as the upcoming iOS 15 update, mean that ecommerce store owners need to adapt quickly to keep up to date with their customers. Introducing Octane AI. The all-in-one platform for direct data collection and CRO via Shop Quiz, personalized Messenger and SMS automation, and Opt in tools. Octane AI is transforming the customer and merchant journey. Ben Parr is the President and Co-Founder of Octane AI. Thousands of Shopify and Shopify plus merchants use Octane AI to engage, convert, and retain customers through innovative data collection and a personalized shopping experience. We're delighted to hear Ben and our podcast host Daniel Budai discuss CRO, personalizing your customer journey and: ✔️ Octane AI's Origins ✔️ Octane AI's Key Features ✔️ Engaging Quizzes for your Ecommerce Store ✔️ Getting Attention to your Ecommerce Store Where did Octane AI Begin? Ben Co-Founded Octane AI in 2016. Initially, Octane AI was primarily concerned with Messenger chatbots. Five years down the line, Octane AI's main focus is now Zero Party Data. Ben maintains that Octane AI's founding principles remain the same: “Helping customers and brand owners communicate is at the core of everything we do.” Messenger Chatbots are still very important to Octane AI, but so are Shop Quizzes, personalized SMS automation, and omnichannel marketing. Like any digital entrepreneur, Ben is all about adaptability and evolution. What does Octane AI do? Octane AI does two main things: Collects Data Leverages Data Octane AI uses Zero Party Data. That is, it collects data directly from customers via Shop Quiz, Messenger, and SMS communication. Ben warns against relying on third-party data. You don't own third-party data, and it could be taken from you at any time. When you quiz customers on what products they're looking for, you engage them in brand communication and collect direct data. Octane AI then leverages this data to personalize the customer experience. Octane AI works perfectly with Klaviyo to segment your customers according to Octane AI's data collection. This allows you to run targeted marketing campaigns. Ben and Daniel agree that retaining customers is even more valuable than gaining customers. In Ben's experience, the lifetime value (LTV) of customers who take quizzes usually goes up anywhere between 10 - 50% depending on the brand. Shop Quiz Sounds Amazing - How do I Make My Questions Engaging? Both Daniel and Ben say: Keep it Simple. Your Shop Quiz doesn't need to be 10 - 15 questions long. Keep it short and sweet. Ben's advice is to imagine your ecommerce store as a physical store. When a customer walks in, what are they going to ask? If you own a shoe shop, for example, it's likely that your customers will ask about shoe size, width, material, or brands. So if you own an ecommerce shore store, it makes sense to quiz your customers on what shoe size, width, material, or brand they're looking for. It's really as simple as that! Just one question can make all the difference. Ben gives another example of an ecommerce pet store asking its site visitors, “Cat or Dog?”. Just that one question drastically streamlines the customer's journey towards conversion. Getting Attention to Your Ecommerce Store Ben has written an entire book about the science and psychology of capturing people's attention: Captivology. So if you want a deep dive into grabbing your customer's attention, we recommend checking it out! Unfortunately, there's no silver bullet for capturing attention. But Ben does have a couple of tips for us: ✔️ Know what attention stage you're at If you're just starting out in your ecommerce business, capturing attention is a different ballpark to someone who already has brand attention and wants to cast their net wider. If your aim is to attract new customers, your strategy will be different to the aim of capturing and keeping the attention of existing customers. Capturing attention will also vary according to different sub-sects of customers. That's why it's so important to segment your marketing strategy using detailed customer data. ✔️ Know your product Your marketing will vary according to your product and buyer persona. Beauty brands, for example, tend to really benefit from influencer marketing. If you're selling high-end furniture, on the other hand, your focus would be better honed in on SEO and online ads. Don't try to capture attention from everywhere. Know where you're going to get it first. So What's Next for Octane AI? Ben is always alert to new trends in ecommerce. He says it's not long before we see the end of 3rd party cookies. Octane AI is paving the way for Zero Party Data and innovative data collection and customer personalization tools. Octane AI is always evolving. On the 14th of July 2021, Octane AI announced a brand new feature: Conversational Pop-ups. These integrate with Octane AI's Shop Quiz tool to create an interactive pop-up that gathers additional customer data and recommends products. It's really no surprise that the Shopify Team voted Octane AI as the Best Store Front App. And that was before Conversational Pop-Ups! Connect with Ben on LinkedIn, Facebook, and Twitter; and visit Octane AI to supercharge your conversion rates. Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook

What is the science behind capturing people's attention? And what do you do after you have someone's attention; what is your intention? Is our attention fleeting and fickle, like a goldfish? Or is it something that can be recaptured and rekindled easily? Our guest today, Ben Parr cleverly uses a great Bonfire Analogy to describe how we ignite, build and rekindle attention.  Ben Parr is an award-winning entrepreneur, author, investor, and journalist. He is the author of the best-selling book Captivology: The Science of Capturing People's Attention and the Co-founder of Octane AI, the marketing automation platform for Messenger and messaging apps.  Ben has a unique journey as an entrepreneur. In studying the science of attention, Ben has become deeply appreciative of storytelling; how we can capture and keep someone's attention through a narrative. But one of the tricks that we can learn from Ben is the art of how to curate a story. How we can be intentional with our presentations, our writing or even our conversations so our audience remain enthralled.  In our discussion with Ben, we talk about the reason he decided to research and write a book on attention. In a world where it feels like everyone is trying to grab our attention, Ben talks about how attention is something you need to both earn and be intentional about.  (23:43) “Attention is not something that you just get, it's something that you have to both earn, and that you have to be intentional about and the way you get attention. Because I can get attention by running down the street streaking, but I'm not going to get the kind of attention I want and not from the people I want. And this podcast would be done from a jail cell!” Ben loves to discover new music which opens up a great conversation about his playlist and even though he is a saxophonist, Ben never set his aspirations on emulating one of the great saxophonists like Kenny G. But instead, always strives to be the best possible version of himself.  Next, you can listen to our follow-on episode (#236); our Grooving Session with Kurt and Tim where we discuss how to apply Ben's insights to improve our lives, relationships and work environments. Behavioral Grooves strives to bring you insight and research from world-leading experts. And we do this without the use of paid advertising. If you would like to support our continued ad-free work, please consider becoming a Behavioral Grooves Patreon by visiting https://www.patreon.com/behavioralgrooves. Thank you! Topics (2:28) Welcome and Ben's new suggestion for our speed round! (10:30) Why Ben wrote Captivology? (12:59) Goldfish vs. humans - who has a longer attention span? (15:47) Why capturing attention is like building a bonfire  (18:43) How musicians Joshua Bell and Susan Geiser orchestrate your attention (22:15) Why David Copperfield is the master of keeping your attention (24:07) Curating the most important information (31:05) Techniques for curating information and how to tell a captivating story (35:40) Ben's favorite trigger for capturing attention  (39:26) How Ben discovers new music (41:34) Why Ben ultimately strives to just be a better version of himself   © 2021 Behavioral Grooves Links Ben Parr “Captivology: The Science of Capturing People's Attention” https://amzn.to/3ejByXB  Captivology http://captivology.com/  Octane AI https://www.octaneai.com/  Dessa:  On Being Deeply Human https://behavioralgrooves.com/episode/dessa-being-deeply-human/ Inside the Backlash Against Facebook http://content.time.com/time/nation/article/0,8599,1532225,00.html  Joshua Bell https://www.youtube.com/watch?v=BJhZ0J3bIYc  David Copperfield https://en.wikipedia.org/wiki/David_Copperfield  Episode 226: The Power Of Unity: Robert Cialdini Expands His Best Selling Book Influence https://behavioralgrooves.com/episode/cialdini-unity-in-influence/ Episode 155: John Bargh: Dante, Coffee and the Unconscious Mind https://behavioralgrooves.com/episode/john-bargh-dante-coffee-and-the-unconscious-mind/ Dr. Michael Posner https://ion.uoregon.edu/content/michael-posner  Michael Gazzaley https://neuroscape.ucsf.edu/profile/adam-gazzaley/  Episode 220: How Do You Become Influential? Jon Levy Reveals His Surprising Secrets https://behavioralgrooves.com/episode/how-to-be-influential-jon-levy/ Episode 212: Scrutinizing Hype: Powerful lessons from The Hype Handbook with Michael F. Schein https://behavioralgrooves.com/episode/scrutinizing-hype-with-michael-f-schein/ Discover Weekly Spotify https://www.spotify.com/us/discoverweekly/  Musical Links  John Legend “All Of Me” https://www.youtube.com/watch?v=450p7goxZqg  OAR “Hey Girl” https://www.youtube.com/watch?v=fb17JzKSiVA  Bube Fiasco “The Show Goes On” https://www.youtube.com/watch?v=Rmp6zIr5y4U  Afro Jack DJ “Rock The House” https://www.youtube.com/watch?v=q6h0_9Zv7aM  Imogen Heap “Hide and Seek” https://www.youtube.com/watch?v=UYIAfiVGluk  Led Zeppelin “Stairway to Heaven” https://www.youtube.com/watch?v=QkF3oxziUI4  Queen “Bohemian Rhapsody” https://www.youtube.com/watch?v=fJ9rUzIMcZQ   Guns n' Roses “Welcome to the Jungle” https://www.youtube.com/watch?v=o1tj2zJ2Wvg  Kid Cudi “The Void” https://www.youtube.com/watch?v=GKDY5YMpyUc  Cosmo Sheldrake “Cuckoo Song” https://www.youtube.com/watch?v=cbQyFZmuA58  Kenny G “Songbird” https://www.youtube.com/watch?v=QN2RnjFHmNY  Stan Getz “Misty” https://www.youtube.com/watch?v=P3qS363m7-w  Branford Marsalis “Cianna” https://www.youtube.com/watch?v=unRHCRsbJM0 

This week, we talked with Ben Parr, Co-Founder of Octane AI and author of Captivology. To find out more about Ben Parr and what he is working on, visit him at http://benparr.com/.

Ben Parr is an American journalist, author and entrepreneur, who was named to the Forbes 30 Under 30 in 2012. As the former Co-Editor of Mashable, he had the opportunity to really get into the entrepreneurial world. He is the author of Captivology, a book on the psychology of attention. Now he’s an investor and advisor to startups, and the Co-Founder and CMO of Octane AI, a marketing automation and chatbot company for E-commerce. Show Notes Ben Parr 00:30 - Introduction Ben Parr 03:05 - Could you paint a word picture of the beginning of your entrepreneurial journey? 09:02 - Where did this course you took lead you too next? 10:52 - What happened after this first job? 18:11 - How did your role in Mashable evolve? 24:20 - After writing so many articles, where did your path transitioned to? 31:28 - What’s going on with TikTok? 38:23 - What is Captivology about? 40:10 - “You don’t just get attention on and off, you build it over time” 41:50 - What are the most defining parts of your book? 44:55 - How did you get into “Forbes 30 under 30”? 48:10 - What brands are you currently advising? 52:40 - How did you started Octane AI? 54:55 - Where are you now with your company? 58:00 - QUICK FIRE QUESTION ROUND 59:25 - Any unusual drinking or eating habits? 01:01:40 - How do you get into a state of flow? 01:02:41 - What habit or opinion you have that people tend to disagree with? 01:05:58 - What nontraditional lesson would you teach at school? 01:07:20 - What books had the biggest impact on your life? 01:09:05 - What do the first 30 minutes of your day look like and when does it start? 01:09:48 - Any advice for your previous boss or bosses? 01:10:54 - What do you do or where do you go to get inspired? 01:11:25 - How would you double USD 5K in 24h? 01:12:20 - What’s the best advice ever given to you? 01:13:20 - What silly thing people should do more of? 01:14:40 - Would you rather fight one horse sized duck or one hundred duck sized horses? 01:15:46 - How would you convince someone to do something that is good for them, but don’t want to do it? 01:17:00 - What makes you happiest? 01:18:05 - Any asks or requests for the audience?

Ben Parr is the co-founder and President of Octane AI, an automated messenger bot service that connects directly to Shopify. He was also a co-editor at Mashable by the time he was 24 and wrote the book Capitovology about the science and psychology of attention. Ben and Brian dig into how to think about integrations in your marketing stack and the importance of capturing the attention of your customers and maintaining lasting relationships with them. You can learn more about Ben and his book Captivology at benparr.com. Check out Octane AI at octaneai.com or on Instagram @octane_ai.

This week Ryan speaks with the former Editor-at-Large of Mashable and New York Times Best Selling Author Ben Parr. Together they break down his New York Times Best Seller - Captivology: The Science of Capturing People's Attention - Into a handful of golden nuggets! See acast.com/privacy for privacy and opt-out information.

It’s empathy. It’s humility. It’s fear. It’s part of being human. Today’s guest, Ben Parr, discusses all of the different reasons behind why we perceive people the way we do and just how those unconscious perceptions shape our society today. Ben is the founder of Octane AI and author of Captivology: The Science of Capturing People’s Attention, making Ben no stranger to the way people act, react, and interact. Since Ben has always had a heart for others, he created a system to make the lives of company owners just a bit easier. Octane AI allows business owners everywhere to automatically respond to their incoming social media messages with the help of a Chatbot. This helps keeps both businesses and their customers happy. At the end of the day, it all comes back to the people. How they feel-- what they think-- and how small positive experiences can add up to make a world of change. Some Questions I Ask: What did you dream of becoming as a little boy? (04:06) What’s your focus?  (13:39) Do you ever feel like the weight of all the things you have to do will ever be enough? (18:08) What keeps you up at night right now? (20:44) Do you ever feel like, as an efficient entrepreneur, you lose touch with your emotions? (21:35) Do you think there’s a connection between humility and empathy? (24:09) Are there any fears for you that remain under the surface? (38:54) In This Episode, You Will Learn: Ben’s fourth and final goal to bring space to the rest of humanity and his realization of combining the business and research ends of science to enact change (04:32) Ben’s evolution of ambition through his college years (10:35) How Ben is helping businesses (14:35) The importance of keeping your mind refreshed by taking things one day at a time (18:27) The difference of empathy and humility between female and male entrepreneurs and the unconscious bias we have every day (24:26) More about Ben’s Book, Captivology (32:25) How to prioritize your self-care and personal relationships (44:35) Plus much more... Links and Resources: Octane AI Captivology Samasource Follow Ben on Twitter Connect with Ben on Facebook Follow Ben on Instagram

Over the past two decades William has developed an effective system to experience safe, self initiated out-of-body adventures. He conducts an in-depth workshop with the Monroe Institute titled, Out-of-Body Exploration Intensive. This unique workshop provides the steps, intention and techniques designed for controlled out-of-body exploration. http://www.astralinfo.orgBen Parr is an award-winning journalist, author, entrepreneur, investor, keynote speaker, and expert on growth and attention. He is the author of the best-selling book Captivology: The Science of Capturing People’s Attention, named the top marketing book of 2015 by Strategy+Business Magazine.Previously, Parr was Co-Editor and Editor-at-Large of Mashable, where he wrote more than 2,400 articles on social media and technology, managed Mashable’s editorial team, and interviewed everyone from Ashton Kutcher to Mark Zuckerberg. He also served as Columnist and Commentator for CNET. Parr’s work has been featured in a variety of media, including ABC News, MSNBC, CNN, CNBC, NPR, Fox News, USA Today, Financial Times, Harvard Business Review, The Wall Street Journal, Forbes, and The New York Times.

A weekly 30-minute podcast on tech, startups and media, with hosts Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and Ben Parr (author, Captivology; Founder, DominateFund and Tech Caucus). This week's topics: the end of Gawker, Uber and self-driving cars, NBC's Olympic ratings drop, and Donald Trump / Election 2016

WARNING: There is some echo in this week's podcast because we're both on the road. We edited most of it out, but be warned!!! A weekly 30-minute podcast on tech, startups and media, with hosts Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and Ben Parr (author, Captivology; Founder, DominateFund and Tech Caucus).

One of the most important skills a local small business owner must master is that of capturing and holding the attention of their ideal customer.  That topic is the subject of the book Captivology by Ben Parr, which won a 2016 Small Business Book Award in the category of marketing from Small Business Trends magazine. Ben is a widely acclaimed tech journalist who has advised many well-known brands including Lufthansa, Rebelmouse, and AngelHack.  He has served as the Co-Editor and Editor-at-Large of Mashable and has been named one of the Forbes 30 Under 30. In his book, Ben defines three types of attention that marketers must be aware of and take into account–immediate attention, short attention, and long attention.  He also identifies seven “triggers” that we can use to capture these types of attention. In my interview with Ben, we discuss how a local business owner can use these seven triggers to make their marketing more effective.

A weekly 30-minute podcast on tech, startups and media, with hosts Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and Ben Parr (author, Captivology; Founder, DominateFund and Tech Caucus). This week's topics: Disney's success, Chatbots and Facebook Messenger, and WTF is up with this year's Presidential Election?!

A weekly 30-minute podcast on tech, startups and media, with hosts Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and Ben Parr (author, Captivology; Founder, DominateFund and Tech Caucus). This week's topics: Apple's first quarterly loss in 13 years, dirty term sheets and the unicorn phenomena, and Comcast's acquisition of Dreamworks.

A weekly 30-minute podcast on tech, startups and media, with hosts Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and Ben Parr (author, Captivology; Founder, DominateFund and Tech Caucus). This week's topics: Reactions to Batman v. Superman, Taytweets and Internet trolls, and Vice Media's traffic drop

A weekly 30-minute podcast on tech, startups and media, with hosts Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and Ben Parr (author, Captivology; Founder, DominateFund and Tech Caucus).

Ostrolenk interviews Ben Parr, the cofounder and managing partner of DominateFund, and previous columnist for CNET, as well as co-editor and editor-at-large of Mashable. In discussing his book Captivology, Parr explains the science behind obtaining someone's attention. Attention is the fundamental currency of the modern economy, Parr argues, and most professions value highly the ability to capture it. Captivology teaches these techniques, including our various levels of attention and what triggers them. To learn more about Ben Parr and Captivology go to www.captivology.com, www.benparr.com, and follow him on twitter at @BenParr.

When it comes to multi-hyphenates, Ben Parr is one of the best. Among many things, he is the multi-award winning former Editor-at-Large of Mashable, a columnist at Inc Magazine, a regular CNET pundint, Founder of Dominate Ventures, and author of CAPTIVOLOGY, the quintessential book on the science of attention. On this installment of 'Crush, Ben walks through how attention works in the age of information, things his grandfather instilled him, getting over his own ego, and tips and tricks of the intersection of startups, marketing, and venture capital. www.captivology.com

Business & Comunication Strategist, Leadership & Keynote Speaker Michele Price brings you weekly access to the top minds around the world to help you "Master the Inner & Outer Game of Business." Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday. Ben Parr, author Captivology & managing partner of Dominate Fund. Stewart Rogers, Dir. Marketing Technology Venture Beat delivers you Breakthrough marketing technology tips every 2nd Monday. Michele Price, your virtual CMO delivers the Breakthrough Tips segment on "Mastering the Inner Game of Business." She shares "How to Pitch" tips every 2nd Monday. We will enjoy a one on one with her and dig into what does it really mean to our businesses and careers when we truly understand "How the World See You? Follow us & ask your questions via twitter using #BBSradio.  We love rewarding engagement. You are invited to visit radio show blog at www.WhoIsMichelePrice.com 

Today's guest was a journalist for CNET and Mashable. He wrote thousands of articles during his time there. He is also the founder of DominateFund, a seed stage venture capital fund. Their objective is to help entrepreneurs through branding, attention, virality, experience, design, and more. All this to say that our guest today on the Art of Adventure podcast, Ben Parr, is uniquely qulaified to write the book Captivology The books it the perfect blend of a scientific review of the literature on attention, and a journalistic telling of how the best businesses use this science to make something noticeable. Captivology is all about what captures and keeps peoples attention. In this interview we dig deep into the seven triggers of captivation. So, if you or your business have a message that you want to get out to the world, Ben is here to help you figure out the best way to deliver it! Listen to the whole episode to find out Ben's favorite extreme sport, and will he reveal while he decided to finally write this book? "If I could add anything to the world, I would add a replicator from Star Trek" - Ben Parr "Adventure is doing something different and learning something different as often as you can" - Ben Parr What you will learn in this episode: -What color you should wear while hitchhiking for the greatest success -The seven triggers of captivation -The power of the unanswered question -Why Old Spice and Charity:Water have such memorable ad campaigns -How to use symbols to captivate -Why we binge watch TV shows -How to activate the dopamine loop -How to disrupt expectations to be memorable Mentioned in this episode: Captivology: The Science of Capturing People's Attention Charity : Water Thanks Ben Parr! If you enjoyed this session of The Art of Adventure Podcast, let Ben know by clicking on the link below and sending him a quick shout out on Twitter: Click here to thank Ben on Twitter! Support the Art of Adventure! This podcast is supported by listeners like you! Donate to the Art of Adventure Patreon Campaign Subscribe to The Art of Adventure Podcast in iTunes or Stitcher. If you enjoyed the show, please help us by leaving a 5-star rating and review! You may also like these episodes: AOA 040 | Erica Dhawan | Get Big Things Done With Connectional Intelligence AOA 031 | Shane Snow | Smartcuts and Storytelling AOA 026 | Bruce Kasanoff | Ghostwriter Did you enjoy the episode? Ben Parr does a great job bringing the science together with the best examples we are familiar with. Which captivation trigger do you find really hooks you?

Ben Parr, former Mashable co-editor, investor, and now author, just released his first book, Captivology. We chat about how to drive awareness for your product, advice for those looking to break into the startup world, and magical apps that save time. Listen in.