Podcasts about hype handbook

Those who like music and marketing were likely fascinated by the story of Geese, an indie band that recently generated massive buzz - and controversy. Some accused them of using "psyops" and being an industry plant, thrusting Geese and its agency Chaotic Good into an uncomfortable light,We invited an expert panel in to unpack the Geese episode, and dig deep into the topic of buzz creation.Podcast host Bob Geller moderated the round table. Panelists included:Kimberly Morgan, CEO & Founder of the Fashion Tech Exec. She is also an Executive Board Member for Retail Women in Tech (RWIT)Michael F. Schein, Hype Handbook author, MicroFame Media founderOwen Fitzpatrick, social psychologist, author of soon-available Inner Propaganda (will be out next month)The panel provided great takeaways on what buzz it, how it works, and how to drive buzz.The topics we explored included:Buzz in rock era, from the Stones and Beatles to todayThe psychology of buzzThe ethics involvedThe roles of hype, propaganda, technology, AI and PRThanks panel, for joining and sharing your insight.

Michael F. Schein ghostwrites books that make business leaders, executives, and entrepreneurs famous in their fields. He is the founder of the marketing and consulting company MicroFame Media, and some of his clients have included Lockton, eBay, Magento, the University of Pennsylvania, the United Methodist Publishing House, LinkedIn, and Citrix, to name a few. His writing has appeared in Fortune, Forbes, Inc., Kitces, Business Insider, Psychology Today, and the Huffington Post, and he is a speaker for international audiences, spanning from the northeastern United States to the southeastern coast of China. His book, "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," published by McGraw Hill, is available wherever books are sold.In today's episode of Smashing the Plateau, you will learn how to harness the power of strategic marketing and ghostwriting to become a recognized thought leader.Michael and I discuss:Michael's journey from copywriting to marketing consultancy [02:18]The concept of becoming a "micro celebrity" [06:10]The importance of having a book to establish expertise [07:00]Overcoming the fallacy of scale in business [08:12]The impact of community on professional success [16:34]How to balance intuition and external advice [18:00]Michael's insights on thinking like a scientist to find your niche [21:35]Learn more about Michael at https://microfamemedia.com and https://michaelfschein.com.Contact Michael directly at:- Email: mfs@microfamemedia.com- Phone: (917) 273-9885Thank you to our sponsor:The Smashing the Plateau CommunityGet exclusive access and strategic insights – subscribe now and take the first step towards mastering success!

Some may take a dim view of hype and publicity stunts. But both can be used in good ways to break out of the boxes of email pitches and press releases.Joining host Bob Geller is Michael F. Schein, author of The Hype Handbook, and Joseph Dans, host of the Creativity and Tech in Business and Life radio show, on WTBQ AM and FM in the greater NY area.We discussed the use of these things and big ideas to advance PR goals. It was a wide ranging conversation covering these points and others:Hype history - Edward Bernays, PR inventor and hype artistThe cornerstones of ethical hypeShake up your program with creativity and big ideasExamples of successful stuntsThanks, Michael and Joe, for joining the podcast and sharing your insight. You can find them at these Web addresses:https://michaelfschein.com/https://wtbq.com/wednesday/

Michael F. Schein's back with us to discuss niche celebrity, the topic that emerged after our last discussion about his book, The Hype Handbook. Michael breaks down how the internet has transformed the landscape of fame, making it possible for anyone to become a star in their specific niche. We explore strategies for building your own niche celebrity status, from podcast guesting to writing a compelling book. Look for more shows in the Unpopular Opinion strand. Books discussed in this episode: The Hype Handbook - Michael F. Shine Dianetics - L. Ron Hubbard The 7 Habits of Highly Effective People - Stephen R. Covey Michael's book: The Hype Handbook Michael's website: michaelfschein.com Michael's company: microfamemedia.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Today's guest is author, Michael F. Schein, a true expert in the art of hype and marketing. Michael's insights into how to create emotional connections and drive action are both fascinating + practical, making him a valuable resource for anyone looking to elevate their business presence. Plus, he's just plain fun to talk to. We delved into the nuances of hype, exploring how it can be harnessed ethically to promote meaningful work. Michael shared his thoughts on the importance of creating memorable experiences + clear messaging, as well as the power of building relationships with influential figures in your industry.  Look for more Author Interview episodes on the Biz Book Broadcast. Michael's book: The Hype Handbook Michael's website: michaelfschein.com Michael's company: microfamemedia.com Other books mentioned in this episode: Artpreneur - Miriam Shulman Unleash the Power Within (referred to as "Unbelievable Power") - Tony Robbins ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely.

In the episode 193 of IDEAS+LEADERS podcast I am speaking with Michael Schein… Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in turning consultants, financial services professionals, and venture-funded start-ups into celebrities. Some of his clients have included Lockton, Kasha, University of Pennsylvania, United Methodist Publishing House, Magento, LinkedIn, and Citrix, to name a few. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, Huffington Post, and Kitces, and he speaks regularly to U.S. and international audiences. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple ⁠https://apple.co/3fKv9IH⁠ or Spotify ⁠https://sptfy.com/Nrtq⁠ __________ I'd love to connect with you! You can find me, Elena Paweta, the host of IDEAS+LEADERS podcast on: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elena.paweta/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elena-paweta/⁠

Welcome back to Inside Personal Growth! My guest for this episode is writer, speaker, business owner, and hype artist all in one, Michael F. Schein. He is also the author of the book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.

In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Michael Schein, author of The Hype Handbook. This conversation delves into the power of hype in marketing and how to effectively capture attention and drive action. Michael shares his insights on the art of hype, emphasizing the importance of storytelling in making messages captivating and memorable. He explores the concept of certainty and how people are drawn to messages that offer it. The episode also discusses the significance of framing messages in impactful ways and highlights the power of simplicity in messaging.  This episode provides valuable insights for marketers and business professionals looking to enhance their communication skills and create more impactful marketing campaigns. Whether you want to understand the psychology behind effective hype or learn practical techniques for engaging your audience, this episode is a must-listen for anyone seeking to create captivating and memorable marketing campaigns. In this episode, you will: Unleash the power of hype in your marketing to create buzz and excitement around your brand. Harness the art of storytelling to captivate your audience and make your message stick in their minds. Master the art of crafting certain messaging to build trust, credibility, and clarity in your brand communication. Learn how impactful framing can make all the difference in influencing your audience's perception and decision-making. Discover the power of simplicity in messaging to cut through the noise and ensure your marketing campaigns are memorable and effective. Show Notes: 00:00:00 - Introduction Melina introduces the episode, celebrating the milestone of 350 episodes and over a million downloads of the show. She previews the topic of hype and introduces guest Michael. 00:02:26 - The Power of Hype Michael discusses how his company, Microfame Media, helps idea-driven businesses create hype. He emphasizes the importance of understanding mass psychology and using effective strategies and tactics to generate excitement and engagement. 00:05:15 - The Hype Handbook Michael shares his inspiration for writing his book, The Hype Handbook, which explores the principles and strategies used by propaganda artists, cult leaders, and other influential figures throughout history. He explains that these principles can be applied ethically to achieve desired outcomes. 00:07:34 - Principles over Tactics Michael emphasizes the importance of understanding psychological principles rather than relying solely on specific tactics or tools. He encourages businesses to focus on what drives human behavior and use that knowledge to create their own unique hype. 00:10:09 - The Perception of Hype Melina and Michael discuss the perception of hype and why some people may view it as sleazy or empty. They explore the origins of the term in the hip hop community and how hype has been embraced as a necessary strategy for success. 00:15:01 - Make War, Not Love The first strategy discussed is "Make War, Not Love," which is the foundation for all other strategies. The conversation explores the evolutionary basis of tribalism and how it influences our preferences and biases. 00:18:25 - Positioning Against an Idea The power of positioning yourself against a commonly accepted point of view in your industry is highlighted. By becoming the leader who challenges prevailing beliefs, you can attract like-minded individuals and build a new tribe around your ideas. 00:21:35 - Basecamp's Example The founders of Basecamp transformed their project management software into a crusade against overwork culture. By positioning their tool as a solution to the problem they were fighting against, they created a loyal following and achieved success. 00:23:45 - Authenticity and Packaging It is important to be authentic and genuinely believe in the stance you take. Cynical or surface-level attempts at packaging and branding are easily recognized. The conversation emphasizes the need to find a unique strength within your weaknesses to create a compelling persona. 00:25:49 - Uniqueness and Public Persona The discussion explores the concept of creating a public persona that is a heightened version of your true self. The key is to identify a strength buried within your weaknesses and use it to stand out in your industry. 00:29:49 - Embracing Authenticity Michael shares his journey of embracing his natural people-pleasing side and how it has helped him succeed. He highlights the power of being authentic and finding strength in who you are, rather than overcompensating for perceived weaknesses. 00:31:00 - Paradox of Confidence Michael discusses the paradox of confidence and how being confident means being confident in your natural state. He emphasizes the importance of embracing your true self and finding confidence in your own abilities, rather than trying to conform to someone else's expectations. 00:32:13 - Survivorship Bias Melina brings up the concept of survivorship bias and how it can distort our perception of success. Michael emphasizes the importance of questioning the advice and strategies of successful people, as they may be presenting a curated version of themselves for marketing purposes. 00:34:49 - Uncovering Marketing Tactics Michael delves into the strategies used by successful marketers and self-help gurus. He encourages listeners to analyze the tactics being employed to persuade them to buy products or follow advice, rather than blindly following the advice itself. He suggests creating a "swipe file" of marketing techniques instead. 00:38:07 - Making It Scientific Michael discusses the importance of using scientific language and authority to establish credibility in crowded fields. He explains how presenting ideas or services as backed by scientific research can make them appear more trustworthy and authoritative. He also highlights the use of heuristics in decision-making. 00:45:00 - The Hype Handbook and Simon Sinek Michael discusses how The Hype Handbook provides valuable insights on effective communication and the power of storytelling. He highlights Simon Sinek as a master of framing messages and using repetitive slogans to captivate audiences. 00:46:14 - The Impact of Framing and Certitude Michael emphasizes the impact of framing messages in a quotable and interesting way. He also discusses the heuristic that people often associate extreme certitude with knowledge and expertise. 00:49:13 - Connecting with Knowledge Seekers Michael shares his Hype Book Club, where he recommends books on various topics, including cult leaders and social psychology. He highlights the value of curiosity and diverse learning experiences. 00:50:54 - The Power of Storytelling and Tidbits Michael discusses the importance of weaving stories together to make a point and engage readers. He emphasizes the value of storytelling in helping people remember and apply what they've learned. 00:53:01 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Michael: Microfame Media Michael on Twitter Michael on LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Simply Put, Ben Guttmann The Hype Handbook, Michael Schein Rework, Jason Fried The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph, Ryan Holiday Start with Why, Simon Sinek Top Recommended Next Episode: How to pitch your business Already Heard That One? Try These:  Social Proof (ep 87) Availability Bias (ep 310 Prince Ghuman Interview (344) Priscilla McKinney Interview (ep 196) What Your Customer Wants and Can't Tell You (ep 147) Negative Reviews (ep 163) The science of cool, with Troy Campbell (ep 169) David Paull (ep 289) Megaan Lurtz (ep 341) Herding: Come on and Listen… Everyone Else Is Doing It (ep 19) Framing: How You Say Things Matter More than What You're Saying (ep 16) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) Overview of Personal Biases (ep 45) Survivorship Bias: Stop Missing What's Missing (ep 110) Get Your D.O.S.E. of Brain Chemicals (ep 123) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter “21 Psychology Podcasts Every Businessperson Should Listen To” Derek Sivers – “How to Start a Movement” (TED Talk) Simon Sinek – “How Great Leaders Inspire Action” (TED Talk) Simon Sinek – “Millennials in the Workplace”

Michael Schein is a self-described hype artist. He is the founder and president of MicroFame Media, where he's worked with clients such as eBay, LinkedIn and Citrix. He is also the author of The Hype Handbook, shares 12 secrets for generating and leveraging hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Michael's writing has been featured in Fortune, Forbes, HuffPost and Psychology Today. Michael joined host Robert Glazer on the Elevate Podcast to talk about how to create hype, how to use propaganda for good, and much more.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hype. The definition can vary wildly depending on who you're talking to. Today's guest Michael F. Schein, founder and president of MicroFame Media and author of “The Hype Handbook,” defines it as “any set of activities that get a large number of people highly emotional, so that they'll take the action that you want them to take.” From Virgil to the Punks and the Beatles–and of course the South Bronx where hip-hop and the term as we know it today was born–artists throughout history have used human behavior, particularly group behavior, to create propaganda and what we now know as personal branding.The most successful people, he explains, use hype not as a separate marketing strategy but as part of the art itself, creating whole worlds (like Warhol's factory) and personas consistent across all media (Steve Jobs' wearing the same black turtleneck and jeans, for example). This creates more organic interest and brand integrity. Most people are pretty similar and have been and will always be driven by the same desires. If you can learn these, Michael says, you will know how to get and keep their attention no matter which trends or technology platforms move in and out of vogue. The Hype Handbook is the culmination of ten years of research and life experience. Starting out in a punk band–where he and his bandmates proved to be natural marketers–before moving into marketing and writing, Michael realized there were about 12 key principles that make for good promotion. Join the conversation to learn why he believes happiness and a fulfilling life are found through side doors and why having a Plan B is, well, over-hyped. Quotes“I guess that's what hype means. It's not just having a marketing budget. It's conducting experiments to figure out how you can embody your values in a very public way, how you can tap into human psychology to get people excited about that. And then how you can embody that in everything you do.” (9:53 | Michael)“If you're seeing all of these articles telling you that AI, or the metaverse, or social media, or whatever the latest thing is, if you don't have a strategy on that, you're going to fall behind…they use these tools as accelerators, but it's not the route.” (17:33 | Michael)“One of the strategies in my book is packaging is the essence of propaganda.” (18:57 | Michael)“I don't think things are linear at all. I think history is cyclical. I think trends are cyclical.” (24:44 | Michael)“Human beings are more alike than they are different…these are things that you can reverse engineer and figure out. We all like to think we're individuals, but we're about half a percent individual.” (25:34 | Michael) “You're never going to know exactly what the recipe is. You're always going to have to conduct experiments. But if you have a firm understanding of the way that humans behave in groups and the way human minds work, you can conduct experiments quickly and strategically, in a way that you won't waste time on stuff that will never work.” (37:43 | Michael) LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comConnect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com, KileyPeters.comWeekly Email Newsletter:...

This is part two of a two-part discussion with Michael F. Schein, the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill on January. 12, 2021. Find Michael here: https://michaelfschein.com/ https://Microfamemedia.com/ https://hypereads.com/

This is part one of a two-part discussion with Michael F. Schein, the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill on January. 12, 2021. Find Michael here: https://michaelfschein.com/ https://Microfamemedia.com/ https://hypereads.com/

In the context of business messaging, frames play a crucial role in shaping the way potential customers perceive products and services. Different frames can evoke distinct emotions or reactions, as well as influence the customers' decision-making process. When applied effectively, framing can make a product or service more appealing, inspiring curiosity and generating positive associations in the minds of potential buyers. Framing can also demonstrate the benefits and value provided by a particular offering, ultimately increasing the chances of conversion.  In the podcast, Melina Palmer discusses the importance of framing in marketing and advertising. She emphasizes that the presentation of a message, including the choice of words and phrasing, can have a significant impact on the way it is received and acted upon by the target audience. As such, marketers should carefully consider the use of frames, always taking into account the context in which they communicate their offering. By doing so, they can maximize their chances of resonating with potential customers and increase sales. Insights in this episode will help you to: Grasp the power of framing and its influence on people's perception and communication. Master the art of employing framing tactfully in advertising and marketing campaigns. Adopt ethical framing practices to genuinely benefit consumers. Implement insightful techniques for effective framing in your business messaging. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces the topic of framing and explains why it's essential for anyone looking to apply behavioral economics to their business. 00:03:24 - The Power of Frames, Melina explains how frames impact the way we perceive the world around us and how our subconscious brain evaluates everything very quickly. 00:09:23 - The Nail Salon Example, Melina uses the nail salon example from episode 2 to illustrate how framing can make a difference in how people perceive your business. 00:12:51 - Loss Aversion and Framing, Melina discusses how framing can impact loss aversion and how losses are actually twice as powerful a motivator as gains according to research by Kahneman and Tversky. 00:14:44 - Examples of Framing, Melina provides examples of how framing impacts the way we perceive things, such as labeling food as "90% fat-free" vs. "10% fat" or saying "Serena lost" vs. "Osaka won" in the context of the US Open. 00:17:16 - Importance of Context in Framing, The way a message is framed can impact how someone reacts to it, based on their individual context. For example, promoting a credit card bonus offer may annoy existing cardholders who are not eligible. Therefore, it's crucial to consider the context and placement of messaging when developing marketing strategies. 00:18:15 - Tversky's Studies on Framing, Tversky conducted several studies on framing, including one on the impact of framing on doctors' decisions about lung cancer treatment options. The study showed that framing the same information differently can lead to significantly different outcomes. 00:20:07 - The Disease Problem, The Disease Problem is a classic example of the impact of framing on decision-making. In the study, participants were more likely to choose a risky option when the information was framed positively, as opposed to when it was framed negatively. 00:25:33 - Examples of Verbiage Using Framing, Verbiage such as "Chevron with Techron" or "America's best selling brand" are examples of framing in marketing. The way a message is presented can impact how it's received by the audience, and it's crucial to choose the right framing to achieve desired outcomes. 00:29:43 - The Impact of Naming on Framing, Choosing the right name for a business can impact its success. A poorly framed name such as "Avg Daycare" can negatively impact business, whereas a well-framed name can have a big positive impact. 00:35:39 - The Impact of Framing on Consumer Behavior, Framing can impact the way consumers feel about a product or service. A well-worded frame can help someone appreciate a product or service, while a poorly worded frame can repel them from it. It's important to use framing in a way that helps people see the benefits of a product or service without tricking them. 00:39:27 - The Power of Claiming Ownership, When a company makes a claim, even if it's something their competitors could also claim, it becomes associated with their brand. The power of claiming ownership is evident in BECU's marketing campaign, which made it difficult for other credit unions to use similar messaging (even though it was true for them as well). 00:43:38 - Implementing Framing Strategies, Melina's top three framing strategies to try right now: replacing "if" with "when," using "everyone" instead of "anyone," and ending with a question. Curious why? Listen in... 00:47:22 - Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: How Minds Change, by David McRaney What Your Employees Need and Can't Tell You, by Melina Palmer What Your Customer Wants and Can't Tell You, by Melina Palmer Getting Along, by Amy Gallo Both/And Thinking, by Wendy Smith and Marianne Lewis Top Recommended Next Episode: The Top 5 Wording Mistakes Businesses Make (ep 2) Already Heard That One? Try These:  Priming (ep 252) Loss Aversion (ep 9) Herding (ep 264) Unlocking the Power of Numbers (ep 17) The Truth About Pricing (ep 5) Change Management: It's Still Not About The Cookie (ep 226) Your Guide to Create a Brainy Brand (ep 230) Rebrand, Refresh, or Reinforce? (ep 44) Present vs Future Biases (ep 246) Counterfactual Thinking (ep 286) Prefactual Thinking (ep 232) The Littery (ep 75) How To Become Indistractable, with Nir Eyal (ep 290) Focusing Illusion (ep 89) Confirmation Bias (ep 260) The Hype Handbook, with Michael F. Schein (ep 143) What Your Customer Wants and Can't Tell You (ep 147) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Welcome once again to The Million Dollar Relationships podcast! Today, the hidden and unexpected power of relationships with Michael Schein. Michael is the author of The Hype Handbook (McGraw Hill, 2021), an acclaimed book revealing success secrets from influential figures. His articles have been featured in prestigious publications like Fortune, Forbes, Inc., Huffington Post, and Psychology Today. As a renowned speaker, he has addressed diverse audiences across the globe. Additionally, as the founder and president of MicroFame Media, a leading marketing agency, he has spearheaded successful campaigns and produced compelling content for prominent companies such as eBay, Magento, the University of Pennsylvania, LinkedIn, and more.   In this episode, Michael talks about his journey as a marketer, how his background in punk bands helped him generate press attention, and the importance of having meaningful relationships in life. Michael shares the story of how he came to write The Hype Handbook for McGraw Hill, the success he found working with Popup during their e-commerce launch, and his mentor Richard who has been a pillar of support through the highs and lows of life. In this episode, Michael emphasizes the importance of hype over traditional marketing techniques and how even small moments can drastically change our lives.   Get inspired to take action to build relationships that can elevate your career or life! Tune in to discover how powerful relationships can be in elevating your success!   [00:00 - 13:23] How a Key Relationship Changed His Life and Business Forever ·       Michael runs a marketing company called MicroFame and Media. ·       MicroFame Media uses mass psychology to generate attention and emotion for clients. ·       Emotional connection and a sense of belonging are more influential than rational marketing approaches. ·       Michael's life and business were transformed by a person he met at the New York Tech Council.   [14:53 - 24:05] The Butterfly Effect: Unexpected Paths  ·       Richard Larimer, author of "Punk Marketing," became a close personal friend and mentor. ·       Richard provided mentorship and advice at every stage of Mike's career ·       The full scope of the impact of a relationship may never be fully known. ·       Mikes shares why serendipitous moments can be life-changing, and the accumulation of small things can lead to big things    [24:05 - 26:37] Closing Statements ·       Follow Michael on LinkedIn and Facebook. Also, be sure to check his webpage at https://www.microfamemedia.com   Thanks for tuning in!    If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher     Tweetable Quotes   “My rule for working with others is simple: I only collaborate with people I'd invite into my home for dinner with my family. It's a decision I made long ago and one that has served me well.” – Michael Schein    

Freemasons, Skull and Bones, Rosicrucians, the Illuminati, 5 Hertford Street, the Bohemian Club, and more, are all so-called secret societies. Not so much because no one knows about them, but more so the question as to what do they do, who belongs to them, and how do you join? Is membership in the Soho House the modern day variant of such societies? What's the psychology behind their creation and their intrigue? Well, Michael F. Schein, author, and CEO of MicroFame Media, knows a lot about that, and in fact, he's created his own secret society that we'll be discussing in this episode.  He was the former co-host of the “Access to Anyone” podcast and his writing has appeared in Fortune, Forbes, Inc., Psychology Today, and the Huffington Post, and he has been a speaker for audiences spanning from the northeastern United States to the southeastern coast of China. Michael is the author of the popular The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill last year.  So, it seems a little paradoxical that we're publicly discussing “secret” groups, right? But by definition Michael explains how a secret society gets hyped in spite of it then no longer being “secret.” Michael helps us understand how to know something is not a scam or cult. As well as the crossroad of hype and NFTs, Web3, crypto, and journalists covering rises and flameouts and phenomena like the Bored Monkey Yacht Club.  Michael is whip-smart and New York shrewd. He helps us all better know how to separate the wheat from the chaff in better understanding hype from value so we can better live our lives in full.

Donnie Boivin and Kevin Snow interview Michael F. Shine, the author of "The Hype Handbook." They discuss various topics related to marketing, networking, and entrepreneurship. Michael talks about the importance of creating hype around your brand, product, or service. He emphasizes that hype is...LinksChampions 90 https://growth-mode.captivate.fm/champ90Website - https://successchampionnetworking.com/YouTube Video - https://www.youtube.com/c/GrowthMode Blog - https://successchampionnetworking.com/blog/ Facebook Group https://www.facebook.com/groups/SuccessChampionDonnie Post - https://www.linkedin.com/feed/update/urn:li:activity:7033412303962206208/Kevin Post - (Link Coming)Thomas Van Dyke Interview #126 - https://player.captivate.fm/episode/37b003b7-0e56-449d-a473-daf3ecd16efdTony Whatley Interview #129 - https://player.captivate.fm/episode/1d83bf7b-6cc1-4b3b-9b42-2391a82456d4Mentioned in this episode:Success Champion Networking Success Champion Networking Changed how the world networks by bringing a peer group mastermind together that understands that introductions are more powerful than referrals. Learn more at SuccessChampionsNetworking.com Champions Summit 2023Are you a business owner that is ready to take your business to the next level and create the freedom everyone says being a business owner gives you...THIS event is for YOU!!! Are you looking for new ways to grow and scale your business? Have you hit a plateau and want solutions that kick accelerate your next growth stage? Looking to expand but you don't know where to start? Champions Summit was created to provide you with actionable and implementable tactics that allow you to build the business of your dreams.Champions Summit

ABOUT MICHAEL SCHEIN Michael Schein is a self-described hype artist. He is the founder and president of MicroFame Media, where he's worked with clients such as eBay, LinkedIn and Citrix. He is also the author of The Hype Handbook, shares 12 secrets for generating and leveraging hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Michael's writing has been featured in Fortune, Forbes, HuffPost and Psychology Today. Michael joined host Robert Glazer on the Elevate Podcast to talk about how to create hype, how to use propaganda for good, and much more.  Show Notes

#revenueoperations #hype #marketing Michael F Schein Author of the Hype Handbook joins the SAASholes Revenue Podcast to discuss his book "The Hype Handbook" and in the opening clip he tells Pete Jansons and Marcus Cauchi his definition of Hype Other Topics: Punk Rock, the Act, Sex Pistols, Sonic Youth, Definition of Hype, Secret Societies, Van Bismark, Dress who you want to be, Gary Vanderchuck, We are all in Sales, We are all performers, Negative Bias, Social Dilemma, juice guru institute, meet me in the bathroom, Hip Hop Hype, Tupac, Biggie, The Colonel https://microfamemedia.com/ https://michaelfschein.com/bio/ Michael F Schein Bio: He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021). His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today.. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China. As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. He has also recently begun practice the martial art Wing Chun, giving him yet another similarity with Robert Downey, Jr. --- Send in a voice message: https://anchor.fm/saasholes/message Support this podcast: https://anchor.fm/saasholes/support

“Just because an idea's not original doesn't mean it's not effective.” - Michael F. Schein Welcome to Innovation Meets Leadership! I'm your host, Natalie Born. In this episode, we are catching up with Micahel F. Schein. Michael is the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. [00:16] Building a Secret Society Michael explains why the word hype has had negative connotations over time Why Secret Society: The notion that hype artists are incredibly effective at making it look like all of their success comes from the bottom up but actually rely on individuals doing work below the surface Why the point of the secrecy is the secrecy Why it's the exclusivity that makes it special and fun [13:31] Applying The Idea of a Secret Society to Our Business How can you bring ritual and exclusivity into what you're doing Why we should look to places outside your industry Why we should have a very experimental mindset [22:50] What is Core to Innovation Emphasizing what you're calling the innovation component Why everything is innovation How to be comfortable with innovation [25:23] Closing Segment Final thoughts from Michael Connect with Michael! Key Quotes: “If you create something that people would do anyway because it's an adventure. Business gets done as a side effect.” - Michael F. Schein “So the trick is to base your stuff on psychological principles that work, but even more importantly, conduct very small experiments that just give you the data you need to know if you should go bigger and kill the losers very, very quickly.” - Michael F. Schein Connect with Michael Website: https://www.hypereads.com/list LinkedIn: https://www.linkedin.com/in/michaelfrancisschein/ Twitter: https://twitter.com/MichaelSchein1 Facebook: https://www.facebook.com/michael.schein.7 --- Send in a voice message: https://anchor.fm/natalie-born/message Support this podcast: https://anchor.fm/natalie-born/support

If you were sent an exclusive invite to a secret society, would you accept? If you knew only a few people in the world had been approached to join, would it spark a scarcity curiosity? What is more alluring: the society itself or the mere fact that it's a secret? Creating hype is the forte of our returning guest on this episode, Michael F. Schein. In our previous chat with Michael back in episode 212, he was telling us about his book “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers”. Since writing it, his marketing business has been inundated with clients wanting “in on” some hype! So as a unique way of creating hype, Michael has created a new secret society with only a few (secret) members. Kurt and Tim spend time discussing the allure of a secret club - why they have been successful in the past, what continues to make them enticing, and how businesses can potentially use them to create hype.  There is something that you can be part of that is definitely not a secret - the Behavioral Grooves Patreon membership. It's no secret that we rely on the support of our loyal listeners to support the podcast and we truly appreciate everyone who chips in, thank you.   Topics (5:16) How hype changed Michael's marketing consultancy career. (10:51) The details of Michael's secret society. (17:30) Are secret groups a tactic businesses should use? (21:30) How marketing has evolved since the Alice Cooper Piccadilly Circus stunt. (23:53) How Michael gets to work with only his favorite companies. (32:02) Grooving Session with Kurt and Tim.   © 2022 Behavioral Grooves Links Michael F. Schein: https://michaelfschein.com/ Michael's book “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers”: https://amzn.to/3V5KVO9 Episode 212, Scrutinizing Hype: Powerful lessons from The Hype Handbook with Michael F. Schein: https://behavioralgrooves.com/episode/scrutinizing-hype-with-michael-f-schein/  Seven Society, University of Virginia: https://en.wikipedia.org/wiki/Seven_Society  Jeff Walker “Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams”: https://amzn.to/3V9Uv2m Episode 226, The Power of Unity: Robert Cialdini Expands His Best Selling Book Influence: https://behavioralgrooves.com/episode/cialdini-unity-in-influence/  The Lake Wobegon Effect: https://psychology.fandom.com/wiki/Lake_Wobegon_effect  Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves   Musical Links  The Dickies “Banana Split”: https://www.youtube.com/watch?v=G_wkEnLBvlE

How can you stand out from the competition in your industry? This is a question we're all trying to answer through our marketing. We want a dedicated following of people who love our products and services, but how can we achieve that? This week, episode 157 of The Digital Agency Growth Podcast with Michael F. Schein is about the power of creating hype for your business! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Michael F. Schein share the importance of understanding the mass psychology principle and then playing with it. They also chat about actionable steps you can take right now to stand out in your industry using hype. Michael F. Schein is the Head Hype Artist at MicroFame Media, a company that specializes in idea-driven businesses famous. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, PopUp, Pugpig, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold.In this episode, Dan and Michael discuss the following:Attracting attention from the people that matter on a macro level.Ethically harnessing the power of human emotion to create hype and cause people to take action.Powerful ideas on how to make war, not love so that you build up the right attention.Creating useful content that gets attention and can be replicated to get results.How ad fatigue and industry evolution can impact how we use hype.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH MICHAEL F. SCHEIN:TwitterLinkedInFacebookMichael ScheinMicroFame MediaCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Michael F. Schein returns to the podcast to talk about his experience building a "secret society", a term from his book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Michael shares practical advice everyday people can use to build a network that works for them, elevating their status and increasing their odds of success.Mentioned in this Episode: Michael on LinkedIn - https://www.linkedin.com/in/michaelfrancisschein/Michael's first appearance on People Business - https://peoplebusinesspodcast.com/michaelfschein/The Hype Handbook by Michael F. Schein - https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013XMicroFame Media - https://microfamemedia.com/Time Codes:(2:01) - Creating secret societies.(8:48) - How can the average person start to gain access to powerful people?(16:09) - Finding people who are incredibly smart, but are not the folks everyone thinks to contact.

Hype marketing is a way to build anticipation for a product or service. It is creating excitement and interest in the market for your product. In the past, this was done using celebrity endorsements and expensive advertising campaigns. Today, it can be done through social media posts and influencer marketing. There are many ways to do hype marketing. Still, one of the most common is to create an artificial sense of urgency by limiting quantities, using time-limited offers, or creating scarcity in some other way. An example of this would be if you were selling tickets for a concert with only a limited number available at $200 each. This would create an artificial sense of urgency, making people want to buy your product more quickly than they usually would. A lot of companies use hype to promote their products these days. They usually do this by making a product seem like it has more value than it does and will solve all your problems. Companies need to understand that hype marketing doesn't work if the product is not good enough or if the target audience has no need for the product. Michael F. Schein shares a lot more about hype in our podcast. Watch or listen to the entire episode to know a lot more. Let's discuss more in our group - https://www.linkedin.com/groups/12416146/ . Take a book - The Hype Handbook on Amazon. Reach out to Michael on this email - mfs@microfamemedia.com or on his website - https://microfamemedia.com/ [yt-video vid="arhdQzJ93qw" title="How to Get Hype with Michael F. Schein" img="https://unmiss.com/wp-content/uploads/2022/11/how-to-get-hype.png" desc=" Hype marketing is a way to build anticipation for a product or service. It is creating excitement and interest in the market for your product. In the past, this was done using celebrity endorsements and expensive advertising campaigns. Today, it can be done through social media posts and influencer marketing. There are many ways to do hype marketing. Still, one of the most common is to create an artificial sense of urgency by limiting quantities, using time-limited offers, or creating scarcity in some other way. An example of this would be if you were selling tickets for a concert with only a limited number available at $200 each. This would create an artificial sense of urgency, making people want to buy your product more quickly than they usually would. A lot of companies use hype to promote their products these days. They usually do this by making a product seem like it has more value than it does and will solve all your problems. Companies need to understand that hype marketing doesn't work if the product is not good enough or if the target audience has no need for the product. Michael F. Schein shares a lot more about hype in our podcast. Watch or listen to the entire episode to know a lot more. Let's discuss more in our group - https://www.linkedin.com/groups/12416146/. " upload="2022-10-27" duration="PT00H42M47S" shadow="1" lazy="1"] Learn more about Michael F. Schein on the following resources: Website: https://microfamemedia.com/ Linkedin: https://www.linkedin.com/in/michaelfrancisschein/ Twitter: https://twitter.com/MichaelSchein1

Do you ever wonder how famous propagandists and celebrities get recognized? Or how they absolutely crushed the marketing game?Michael F. Schein, a.k.a 'The OG Hype Artist,' discusses the power of hype in marketing and how it can turn your business from unknown to well-known. He spent years researching famous propagandists, cult leaders, boundary breakers, and A-list celebrities to discover their strategies for grabbing the attention of millions and generating the ultimate buzz.In this episode, he'll share insights on how to get anyone addicted to your business and what you sell.⏰  Tune in every other Wednesday on LinkedIn, Facebook, or Youtube at noon EST.Connect with Micro Fame Media via their website: https://microfamemedia.com Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelfrancisschein/ Check Out The Hype Handbook here: https://michaelfschein.com/the-hype-handbook/*** OFFICIAL LINKS ***LinkedIn: https://www.linkedin.com/in/mikereginaio/ Facebook: https://www.facebook.com/MikeReginaIO Instagram: https://www.instagram.com/theoppositeentrepreneur/ Website: https://www.mikeregina.io Podcasts: https://www.mikeregina.io/podcast/

Secret Societies Michael F Schein is our guest today on the Steve Jobs inspired Join Up Dots business podcast. The last time he was on the show we talked about his book “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists” During the conversation he told us “Your success depends on getting people to think of you first. But with so much competition in the marketplace, it has become increasingly difficult to attract anyone's attention. In a perfect world, ideas would rise and fall on their own merits. But it's not a perfect world. If you want your message to reach a big audience, you need a presence and a platform that shines. It's hard to do, but some people (and companies) always seem to be able to make it happen. They're the ones who are always in demand as speakers, sources for articles, and interview subjects. They're the ones who can always find new business opportunities without effort. Now he is taking it a bit further with his “Secret Society” (Hype Strategy #2) experiment from that book that has had some very interesting results. As he says “I reached out to a highly successful subset of my email list and invited them to become part of a special “Black Book Club.” It's a small invite-only circle that meets periodically and also gets regular “elite info and scoops”. Most importantly, being a member comes with all the ritual and secrecy that you don't see much anymore and which makes these groups so intriguing. I'm not charging anything for it. For now, at least, I feel that would defeat the purpose. It's kind of like Freemasonry updated for the 21st century. I have actually been surprised by how excited these very busy and very successful people have been to take part. So what is it that has sparked interest in individuals how perhaps have many of these type of offerings coming there way each week? And out of all the points he made in the Hype Handbook, what made him choose this one to dig deeper? Well let's find out as we bring onto the show to start joining up dots the second time with Mr. Michael F Schein.

Today, we're talking about building a secret society. I know…you're probably thinking “that's a weird topic”... …but when Michael F. Schein (Head Hype Man at MicroFame Media, and author of the “Hype Handbook”) emailed me and shared that he had been exploring secret societies as a way of building relationships and scaling business, I knew I wanted to hear more. I mean, if you put “secret” in front of something, doesn't it kind of force you to want to know more??? So I took the bait and I'm so glad I did. Mike shares some really compelling things with us: ✔️ How he conducted an experiment of creating a secret society, and his surprising results  ✔️What the difference is between building a secret society and networking ✔️ How to select the people for your own secret society ✔️ Why you might want to consider starting a secret society of your own

This week we're covering the artists behind the official White House portraits, the artist and singer-songwriter Issy Wood, enslaved pottery artists, and American outsider artist Nellie Mae Rowe.  Official Obama Portraits Unveiled at the White House  The White House held a ceremony to unveil the official portraits of President Barack Obama and first lady Michelle Obama. Better late than never, right?   Artist Robert McCurdy painted the official portrait of President Obama. He tells his subjects not to smile and to look directly into the camera to capture a transcendental moment.   Michelle Obama selected artist Sharon Sprung. Mrs. Obama's statement about how a girl like her was never meant to be in the White House is inspiring.   For more information on the Smithsonian portraits, check out podcast episode 127, Rise of the Black Portrait Artist  Portrait Artist Sharon Sprung  The identity of the presidential portrait artists is top secret, and it's usually revealed about a year after a former president leaves office.   Sharon Sprung painted the official portrait of first lady Michelle Obama. Although she completed it in 9 months, she had to keep the portrait and the fact that she'd done this important work secret for over 5 years!   She was inspired to paint portraits by the early death and memory of her father.   If you think you'd like to paint portraits, you can take my free class, 5 Simple Steps to Painting Portraits That Your Friends and Family Love  Art and Albums: Artist and Singer Songwriter Issy Wood  Artist and singer-songwriter Issy Woods (as well as Joni Mitchell) proves that it's possible to be a multi-passionate artist.   Her art and her music are provocative, and like the trial-blazer she is, her album is titled My Body Your Choice.   She's outspoken, opinionated, talented, and not afraid to let her art reflect her passions.   If you'd like to know more about how to generate hype around your work, you'll love hearing my conversation with Michael Schein, The Hype Handbook with Michael F. Schein  Enslaved Potters   There is a new exhibit at the Metropolitan Museum of Art - Hear Me Now: The Black Potters of Old Edgefield, South Carolina.   One of the items exhibited by artist Dave Drake is a piece of pottery signed with his name Dave and the word “concatenation”   When I was researching and writing my book, Artpreneur, I was intentional about being inclusive. Too many books about art only talk about white, cisgendered men. Sharing the story of artists like Dave is important to  inspire the next generation of artists.  It isn't out until January, but you can get pre-order bonuses now!  The Art of Nellie Mae Rowe  The American artist Nellie Mae Rowe was in her 60's when she began to transform her Atlanta home into what she called her playhouse. It became a destination for artists until she passed away in 1982.  Check out her art in the book Really Free: The Radical Art of Nellie Mae Rowe.  

Our guest, Michael Schein has been successful in doing so. In fact, he teaches it as success secret #2 in his book he Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Quite a title!  He and David dive into the topic of secret societies and what they really entail. How these can help promote your ventures and the importance of having other people involved.  Michael is also the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.   This is a conversation for all of those who have wondered what secret societies are all about. Why are they always mentioned in the same breath as so many successful people in America? Don't miss out and find out!  -------   This Manage 2 Win Podcast episode is brought to you by Habitly.  I (David) review Habitly best practices regularly, and teach these essential people skills to clients weekly.  This advice has changed my life, and made millions for our clients.  I started developing Habitly content in 2004.  Habitly's powerful best practices have now been taught to thousands of people worldwide.  For instance, you can learn how to Create time in your day;  Get more from meetings;  Stay calm;  Achieve significant targets;  and Become a great leader.  Simply study and apply the expert knowledge provided in Habitly courses and micro-learning episodes.   Whether you're just out of college, or someone with over 20 years work experience, learn the habits of highly successful people on Habitly.    Test drive Habitly for 7 days on us!  This includes full access to the entire Habitly knowledgebase – www.habitly.com. 

Today I'm talking with Michael Schein, author of The Hype Handbook. In this conversation we talk about the contrarian and counter-cultural way to get attention for yourself and your business without being a marketer.

We catch back up with https://michaelfschein.com/ (Michael F. Schein), writer, speaker, and Founder & President of Microfame Media, who recounts the success of his book “The Hype Handbook”, explains why forming your own secret networking society might yield big results, and spills the beans on the secrets of the Freemasons. Uh-oh! Hear more from Michael in his original appearance on https://theactioncatalyst.com/2022/05/17/believe-the-hype-with-michael-f-schein-episode-382-of-the-action-catalyst-podcast/ (Episode 382 of The Action Catalyst). Mentioned in this episode: This episode is brought to you by Southwestern Publishing House This episode is brought to you by Southwestern Publishing House. https://the-action-catalyst.captivate.fm/southwesternpublishinghouse (Southwestern Publishing House)

What is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype'? What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing? What is common between hype generation and marketing; and how are these two different? What is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from? Michael answers the above & more questions as he talks about how he uses hype to 'make idea-driven businesses famous'. Michael F. Schein is the Head Hype Artist at MicroFame Media. His explains some of the principles from his book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Please visit his company at : MicroFameMedia.com Connect with him on Linkedin : linkedin.com/in/michaelfrancisschein Checkout his book : https://www.amazon.in/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Michael 02:32 What is Hype, What it is Not 06:00 The Human Need for Hype - Give Babies Their Milk Before You Give Them Meat 10:10 Elon Musk - The Hype Artist 13:45 Make War, Not Love - Hype Strategies for Marketing & Brands - Case Studies of Basecamp & Apple 26:50 Prayers, Spells & Symbols Hype Strategy 33:33 How Marketing is Not Hype & Hype is Not Marketing 38:21 Case Study -Tim Ferris & Four Hour Work Week 42:00 Theatre & Drama Hype Strategy - Example of Amway 49:04 Cult Leaders & Their X Factor - Hype Factors 53:13 Rapid Fire - Personally Speaking with Michael 56:40 Connecting with Michael Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #hypemarketing #hypeculture #hypehandbook #hypemeaning #contentmarketing #contentmarketingstrategy #basecamp #Amwaymarketingstrategy #propogandaandculture #hypeinnovation #propogandatechniques #Hypestrategy #Hypemarketingstrategy #marketingpodcast #attention

https://michaelfschein.com/ (Michael F. Schein), Founder & President of https://microfamemedia.com/ (Microfame Media), and author of https://michaelfschein.com/the-hype-handbook/ ("The Hype Handbook”), explains how you can perfect your own presentation by embracing what you may view as your quirks and insecurities, using Andy Warhol as a pivotal example. Hear Michael's full interview in Episode 382 of The Action Catalyst.

https://michaelfschein.com/ (Michael F. Schein), writer, speaker, Founder & President of https://microfamemedia.com/ (Microfame Media), and author of https://michaelfschein.com/the-hype-handbook/ ("The Hype Handbook”), covers learning his marketing chops from his time in a punk rock band, the importance of taking side doors in your work, how to perfect your packaging by embracing your quirks and insecurities, starting a “secret society”, and tips on becoming your own “hype artist”. Mentioned in this episode: This episode is brought to you by Southwestern Coaching https://the-action-catalyst.captivate.fm/southwesterncoaching (Southwestern Coaching)

What is hype and how mischiefs and propagandists can help you build it? Or, in other words, how do you get people to hear and follow you? This is one of the many topics we discuss with our guest Michael F. Schein -- a writer and the author of the book “The Hype Handbook”. We also talk about thinning in bets, the future of social media, and the trap of following the rules others live by. LINKS“The Hype Handbook” by Michael F. Schein “The Medici Effect” by Frans Johansson“The Click Moment” by Frans Johansson

Is creating a hype always a bad thing? Not always. Today, I am joined by the author of the Hype Handbook, Michael Schein. Michael is a writer, speaker, business owner, and hype artist. His book "The Hype Handbook" is on Amazon list of best sellers of new releases in 2021. Michael is the founder and president of MicroFame Media. His clients have included #eBay, #Magento, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences. Timeline 00:00 Intro 01:16 Definition of "Hype" 04:13 "Make war not love", why this strategy? 07:15 How to win over people with wrong information and loud voices? 12:10 The best of the 12 rules 17:49 People's humanistic social approach: real or a way for attracting followers 24:33 From striving to thriving 31:57 Final thoughts - Liked our chat? Please follow Michael on his social media

Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers published by McGraw Hill, appears wherever books are sold.Mentioned in this Episode:Michael Schein on the Grounded Content PodcastBasecampRework book by basecampBrene Brown on VulnerabilityLouis CK on airplane wifi Time Codes:(3:26) - What is hype?(5:42) - When did hype become something you wanted to dedicate your career to?(8:59) - How should the everyday person be thinking about hype?(12:26) - How does someone find the right audience for their message?(15:06) - “Make war, not love.”(20:22) - How does someone pick fights if they don't like conflict? (23:43) - Do you have exercises for this? (24:57) - “Create your own secret society.”(31:27) - Re-thinking how you network.(44:42) - What type of language resonates most with people?(49:37) - How can people add theatricality to a business setting?(55:28) - Michael's take on the phrase “Under-promise & Over-deliver.”(1:04:10) - Where can people find you?

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.  His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill in 2021.   Show Notes: https://michaelfschein.com/ https://www.linkedin.com/in/michaelfrancisschein/ https://microfamemedia.com/ The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

Are you susceptible to propaganda and persuasion? Hype truly runs our world today. What effects does it have on entrepreneurs? with Michael F. Schein. Hype is a word that often has a negative connotation. Why did you choose it for the title of your book? What key messages do you communicate in your book, the Hype Handbook? You've publicly called out a number of prominent gurus, including Gary Vaynerchuk, Tony Robbins, and Simon Sinek. What is your point of view about them? Why did you choose coaches and consultants for your company's target market? Why do you shy away from the word "marketing" in describing what you do? Is it really more helpful for your clients to promote themselves rather than doing the work for them? Michael F. Schein Michael F. Schein is the founder and president of MicroFame Media, a company that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

Welcome to Innovation Meets Leadership! I'm your host, Natalie Born. In this episode, Michael F. Schein redefines the effective manner of marketing or getting the hype. Why is it that those who do not consider themselves marketers turn out to have a bigger following? From this conversation, Michael points out the power of utilizing psychology and how it should be used responsibly by keeping our motives in check. Michael F. Schein is the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Main Takeaways: The Marketing Hype: Utilizing Psychological and Emotional Drives The Implications of the Hype - Emotional Regulation Targeting Mistrust to Effectively Offer Value Key Quotes: “We let our emotions get in the way. And that's a good thing. The problem with that is some of the best people with the best ideas, they throw the baby out with the bathwater, they willfully reject driving attention and emotion around what they're selling, what their messages are.” - Michael F. Schein Be sure to check out full show notes at https://innovationmeetsleadership.com/resources or click "Episode Website" below. Connect with Michael Twitter: https://twitter.com/MichaelSchein1 Linkedin: https://www.linkedin.com/in/michaelfrancisschein/ Facebook: https://www.facebook.com/michael.schein.7 Instagram: https://www.instagram.com/scheinm1/ Author Website: michaelfschein.com Business website: microfamemedia.com These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com or connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review. Let's go transform something! --- Send in a voice message: https://anchor.fm/natalie-born/message Support this podcast: https://anchor.fm/natalie-born/support

Maurices is an expert digital marketer, he's consulted with some of the biggest companies of our day. Before we get into that, let's talk about his past. Maurice started out by importing sweaters to South Korea. He created a budding business for 25 years, then he decided he wanted to, “repot” himself. He worked in real estate for a few years, then got into computers in 1994. He was a visionary, he always knew that computers would be the way of the future, so he dove right into it. And from that, he gained insights and knowledge as a first-mover in the digital marketing realm.Key TakeawaysBuy your name as a web domain (Example: johnsmith.com). Do it immediately, so you own your name and when people Google you, your website comes up and you can put your best foot forward! GoDaddy makes it incredibly cheap, so feel free to purchase your web domain name today! Brand yourself, don't let others brand you. Stay consistent. Decide on what your brand will look like and always be sure to continuously align yourself with that vision.Stop hesitating and dive right in, you can start a business, brand, podcast, website for free or next to nothing! Just do it. Stop getting stuck in those analysis paralysis stages and get to work!Do your research. Know what it is that you're getting into, research research research, know what you need to optimize for search engines and social media posts.Follow up Maurice's WebsiteBooks Mentioned in the show:The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

This episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click Here Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Hype Book List: https://www.hypereads.com/list  Twitter: https://twitter.com/MichaelSchein1 Facebook: https://www.facebook.com/michael.schein.7 Instagram: https://www.instagram.com/scheinm1/ Author Website: michaelfschein.com Business Website: microfamemedia.com The Hype Handbook (Amazon) The Hype Handbook (Barnes & Noble)      

This episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click HereMichael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold.Hype Book List: https://www.hypereads.com/list Twitter: https://twitter.com/MichaelSchein1Facebook: https://www.facebook.com/michael.schein.7Instagram: https://www.instagram.com/scheinm1/Author Website: michaelfschein.comBusiness Website: microfamemedia.comThe Hype Handbook (Amazon)The Hype Handbook (Barnes & Noble) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit debcrowe.substack.com

People have never been so susceptible to propaganda and persuasion as they are today. Hype truly runs our world.  But imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or facilitating community change.  Michael F. Schein is a writer, international speaker, founder and president of marketing agency MicroFame Media and a self-described hype artist. As such, he has mastered the art and science of using shameless propaganda and powerful tools of persuasion for personal and social good.   Michael passes this knowledge along in his new book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers and Boundary Breakers.  The Power Of Group Psychology  Michael tells Published Author Podcast host Josh Steimle: “I realized marketing is about getting people emotional on a large scale in order for them to take action. And that's no different from what we used to call hype.   “It's what the best rock band managers do, it's what cult leaders do, it's what propaganda artists do, it's what leaders of causes do. There's not so much difference between what the worst and best of them do; it's that they all understand crowd psychology,” he continues.   “So I started to take that approach, with the proviso of never deceiving anybody and keeping things ethical, because I didn't leave my corporate job to become a con artist.”  When It Comes To Publisher, Perseverance Is Key  Michael went through no less than two agents to get a publisher for The Hype Handbook. There were a few bites. One agent persuaded a couple of editors, but they had to convince the publisher's sales team that the book would be a success, and for some reason they couldn't.  At that point, Michael thought his book was done, and that it was time to walk away from all his hard work. He felt really sad about the whole thing.  But a chance meeting with a successful PR woman he'd known for sometime turned things around!  During dinner Micheal told her about his book, and she revealed she'd just gotten into literary agent work. She told Michael: “I'll sell your book for you,” and within two weeks he had a publisher!  Make War, Not Love  The Hype Handbook wasn't Michael's first book. At 18, he wrote Teenage Road Hogs, which didn't sell many copies but did attract the attention of Oprah Winfield's book club. But he never heard back from the TV show after vacillating on whether the driving age should be raised or lowered.  Michael believes: “That's the first hype lesson: Make war, not love. Always pick fights. Always know where you stand. I never would have made that mistake today. It was a hard lesson.”  As the years passed by, Michael had learned enough lessons, first in a rock and roll band and later in corporate marketing, and as a freelance copywriter, to formulate the ideas for The Hype Handbook.   As the book's subtitle describes, The Hype Handbook breaks the concepts of hype down into 12 strategies, told through the stories of highly effective and sometimes notorious hype artists.  Build Relationships With Influencers  One lesson for aspiring business book writers is to realize that building a grassroots audience through, say, Instagram or Twitter may not be as important as nurturing relationships with influencers.   Explains Michael: “The best hype artists make it look like everything they're doing is grassroots, but it's only a fraction of what's really going on.  “Instead, they spend a lot of time building strong relationships behind the scenes, so that when they're ready to launch something, they call upon all their favors in a concentrated period of time. And blow it up so that it looks grassroots.”  Build on Your Weaknesses and Insecurities, Not Your Strengths  Another Hype Handbook strategy is discovering that the essence of propaganda is a well-designed package and, in some cases, an almost  cartoon version of yourself. For example, the painter Andy Warhol used his pathological shyness to convey the artificiality of the modern world. “Instead of going to Toastmasters and becoming a firm speaker, he leaned into that shyness and became the most iconic, soft spoken and asthmatic speaker in the world,” observes Michael.  Learn more: If you appreciated this episode, listen to:  Finding The Right Agent And Getting The Best Deal With a Publisher  And:  Writing Books Brings Entrepreneur Speaking Roles, Opens Doors  LINKS  LinkedIn  FaceBook  Twitter  MichaelFSchein.com   SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.   We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  ABOUT THE HOST  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives near Boston on a horse farm. Learn more at JoshSteimle.com.

In this brand new podcast episode, I chat with Michael F. Schein SEO, the founder and president of MicroFame Media, and author of his recent book, “The Hype Handbook”.

With Michael F. Schein, Author of The Hype Handbook Michael F. Schein has made a name for himself for taking on the biggest names in the online world: Gary Vaynerchuck, Simon Sinek, and other thought leaders. But he's not just a writer with a literary hit list. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. He wrote the book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.    And to celebrate our big 50th episode milestone, The Global Phenomenon podcast is happy to present to you 5 of Michael's HYPE strategies that nobody else is using in the online world, and you can use to create a MOVEMENT out of your message!   We had to cut the interview for the podcast, but if you'd like to hear how Michael got Gary Vee to record an angry video about him, how he was able to help a millionaire who had it all, and many more specific examples of how to use his Hype techniques in the online coaching world, get the full interview by going to theglobalphenomenon.com/uncut and get access to our UNCUT interview vault.   Episode links: Follow Michael F. Schein on LinkedIn Buy The Hype Handbook on Amazon Got a question for the next Q&A segment? Go to The Global Phenomenon website and submit your question! Watch the video version of this episode on The Global Phenomenon YouTube channel Join the conversation in The Global Phenomenon Facebook Group Contact our team at: info@theglobalphenomenon.com Credits: Music by Jared Lebel Photo by Mira Whiting Photography Voice by Kip Clark

Today, we're talking about mischief makers, propagandists, con artists, boundary breakers & hype artists.Sounds pretty juicy, eh?Our guest of the show is Michael F Schein who has spent the better part of the past 5 years studying all things HYPE.Yepp, you heard that right!Michael wants you to know that if you are a business owner, entrepreneur, executive, artist, activist, or thinker who is trying to make the world a better place, it is your moral imperative to learn how to harness raw emotion and irrational thinking to your benefit.He wants you to understand how people make decisions, why they really get excited, and why they really choose to follow some people over others.In order to do so, Michael has followed the Hype Experts to find out the commonalities & to reverse engineer how they do what they do.Not only did I love recording this episode for all of you visionaries, but I deeply appreciated Michael's perspective on all things marketing & brand building.Our philosophies are completely in line and I love Michael's take on standing out in a crowd.If you want to learn about Ethical Hype & how to use it to grow your business, this is the episode for you! Enjoy this conversation with Michael F Shine.You'll most certainly want to get a copy of his brand new book The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers which is now available.p.s. Whenever you're ready, here are 3 ways that I can support you...Join me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we're not connectedReady to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth.Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I'll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

In this conversation, Philip talks to the author of The Hype Handbook, Michael F. Schein. They discuss his new book and what he has learned from studying the principles, practices, pros and cons of those who practice the craft of hype. The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings. Philip's Drop: All About Love by bell hooks (https://www.berea.edu/appalachian-center/appalachian-center-home/faculty-and-staff/bell-hooks/) Michael's Drop: History Has Begun: The Birth of a New America by Bruno Macaes (https://www.hurstpublishers.com/book/history-has-begun/) Special Guest: Michael F. Schein.

Cult Leaders, Mischief Maker and Boundary Breakers– what do they all have in common whether we like to admit it or not? They understand what attracts likeminded individuals and tap into those strengths to get HYPE from humans. Michael F. Schein has been studying individuals for years gathering some interesting facts. As he says, "never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world." Now what if we could tap into the hype and use the strategies for good in the world and impactful business success? Well he has done just that, Mike is going to share with us his journey, which lead him to the creation of his new book "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers". Buckle up for a truly interesting conversation. You can grab his book on Amazon

Today's guest turns consultants into celebrities by making them thought leaders. He is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. As the creator of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields, some of his clients have included eBay, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc, Psychology Today, and Huffington Post. He is the author of “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.” Please join me in welcoming Michael F. Schein. In this episode we discuss: his thoughts on leadership: “Leadership is not about commanding people. A leader is someone who gets people excited about new ideas.” his theory about learning disabilities drawn from his own personal experience. his lifelong goal to be a writer and not to be in business. how he turned his call center position back into writing. the creation of his business and it's clever name. his suggestion to do things for people that are cheap for you but valuable for them. his reclaiming of the word/action of “hype”. his strategy for keeping in touch with his network. Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 224.

Michael Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, which is coming out with McGraw Hill on January 12. In this episode Gabriella and Michael discuss hype and how anyone can harness its power.