Podcasts about hype handbook

Michael F. Schein ghostwrites books that make business leaders, executives, and entrepreneurs famous in their fields. He is the founder of the marketing and consulting company MicroFame Media, and some of his clients have included Lockton, eBay, Magento, the University of Pennsylvania, the United Methodist Publishing House, LinkedIn, and Citrix, to name a few. His writing has appeared in Fortune, Forbes, Inc., Kitces, Business Insider, Psychology Today, and the Huffington Post, and he is a speaker for international audiences, spanning from the northeastern United States to the southeastern coast of China. His book, "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," published by McGraw Hill, is available wherever books are sold.In today's episode of Smashing the Plateau, you will learn how to harness the power of strategic marketing and ghostwriting to become a recognized thought leader.Michael and I discuss:Michael's journey from copywriting to marketing consultancy [02:18]The concept of becoming a "micro celebrity" [06:10]The importance of having a book to establish expertise [07:00]Overcoming the fallacy of scale in business [08:12]The impact of community on professional success [16:34]How to balance intuition and external advice [18:00]Michael's insights on thinking like a scientist to find your niche [21:35]Learn more about Michael at https://microfamemedia.com and https://michaelfschein.com.Contact Michael directly at:- Email: mfs@microfamemedia.com- Phone: (917) 273-9885Thank you to our sponsor:The Smashing the Plateau CommunityGet exclusive access and strategic insights – subscribe now and take the first step towards mastering success!

Some may take a dim view of hype and publicity stunts. But both can be used in good ways to break out of the boxes of email pitches and press releases.Joining host Bob Geller is Michael F. Schein, author of The Hype Handbook, and Joseph Dans, host of the Creativity and Tech in Business and Life radio show, on WTBQ AM and FM in the greater NY area.We discussed the use of these things and big ideas to advance PR goals. It was a wide ranging conversation covering these points and others:Hype history - Edward Bernays, PR inventor and hype artistThe cornerstones of ethical hypeShake up your program with creativity and big ideasExamples of successful stuntsThanks, Michael and Joe, for joining the podcast and sharing your insight. You can find them at these Web addresses:https://michaelfschein.com/https://wtbq.com/wednesday/

Michael F. Schein's back with us to discuss niche celebrity, the topic that emerged after our last discussion about his book, The Hype Handbook. Michael breaks down how the internet has transformed the landscape of fame, making it possible for anyone to become a star in their specific niche. We explore strategies for building your own niche celebrity status, from podcast guesting to writing a compelling book. Look for more shows in the Unpopular Opinion strand. Books discussed in this episode: The Hype Handbook - Michael F. Shine Dianetics - L. Ron Hubbard The 7 Habits of Highly Effective People - Stephen R. Covey Michael's book: The Hype Handbook Michael's website: michaelfschein.com Michael's company: microfamemedia.com ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list

Today's guest is author, Michael F. Schein, a true expert in the art of hype and marketing. Michael's insights into how to create emotional connections and drive action are both fascinating + practical, making him a valuable resource for anyone looking to elevate their business presence. Plus, he's just plain fun to talk to. We delved into the nuances of hype, exploring how it can be harnessed ethically to promote meaningful work. Michael shared his thoughts on the importance of creating memorable experiences + clear messaging, as well as the power of building relationships with influential figures in your industry.  Look for more Author Interview episodes on the Biz Book Broadcast. Michael's book: The Hype Handbook Michael's website: michaelfschein.com Michael's company: microfamemedia.com Other books mentioned in this episode: Artpreneur - Miriam Shulman Unleash the Power Within (referred to as "Unbelievable Power") - Tony Robbins ==== If you'd like my help with your Business go to www.lizscully.com/endlessClients ==== And don't forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn't your usual list of biz books, these answer the challenges you've actually got coming up right now. Helpful, quick to read and very timely.

In the episode 193 of IDEAS+LEADERS podcast I am speaking with Michael Schein… Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in turning consultants, financial services professionals, and venture-funded start-ups into celebrities. Some of his clients have included Lockton, Kasha, University of Pennsylvania, United Methodist Publishing House, Magento, LinkedIn, and Citrix, to name a few. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, Huffington Post, and Kitces, and he speaks regularly to U.S. and international audiences. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple ⁠https://apple.co/3fKv9IH⁠ or Spotify ⁠https://sptfy.com/Nrtq⁠ __________ I'd love to connect with you! You can find me, Elena Paweta, the host of IDEAS+LEADERS podcast on: Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elena.paweta/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elena-paweta/⁠

Welcome back to Inside Personal Growth! My guest for this episode is writer, speaker, business owner, and hype artist all in one, Michael F. Schein. He is also the author of the book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.

In this episode of The Brainy Business podcast, you'll hear Melina Palmer interview Michael Schein, author of The Hype Handbook. This conversation delves into the power of hype in marketing and how to effectively capture attention and drive action. Michael shares his insights on the art of hype, emphasizing the importance of storytelling in making messages captivating and memorable. He explores the concept of certainty and how people are drawn to messages that offer it. The episode also discusses the significance of framing messages in impactful ways and highlights the power of simplicity in messaging.  This episode provides valuable insights for marketers and business professionals looking to enhance their communication skills and create more impactful marketing campaigns. Whether you want to understand the psychology behind effective hype or learn practical techniques for engaging your audience, this episode is a must-listen for anyone seeking to create captivating and memorable marketing campaigns. In this episode, you will: Unleash the power of hype in your marketing to create buzz and excitement around your brand. Harness the art of storytelling to captivate your audience and make your message stick in their minds. Master the art of crafting certain messaging to build trust, credibility, and clarity in your brand communication. Learn how impactful framing can make all the difference in influencing your audience's perception and decision-making. Discover the power of simplicity in messaging to cut through the noise and ensure your marketing campaigns are memorable and effective. Show Notes: 00:00:00 - Introduction Melina introduces the episode, celebrating the milestone of 350 episodes and over a million downloads of the show. She previews the topic of hype and introduces guest Michael. 00:02:26 - The Power of Hype Michael discusses how his company, Microfame Media, helps idea-driven businesses create hype. He emphasizes the importance of understanding mass psychology and using effective strategies and tactics to generate excitement and engagement. 00:05:15 - The Hype Handbook Michael shares his inspiration for writing his book, The Hype Handbook, which explores the principles and strategies used by propaganda artists, cult leaders, and other influential figures throughout history. He explains that these principles can be applied ethically to achieve desired outcomes. 00:07:34 - Principles over Tactics Michael emphasizes the importance of understanding psychological principles rather than relying solely on specific tactics or tools. He encourages businesses to focus on what drives human behavior and use that knowledge to create their own unique hype. 00:10:09 - The Perception of Hype Melina and Michael discuss the perception of hype and why some people may view it as sleazy or empty. They explore the origins of the term in the hip hop community and how hype has been embraced as a necessary strategy for success. 00:15:01 - Make War, Not Love The first strategy discussed is "Make War, Not Love," which is the foundation for all other strategies. The conversation explores the evolutionary basis of tribalism and how it influences our preferences and biases. 00:18:25 - Positioning Against an Idea The power of positioning yourself against a commonly accepted point of view in your industry is highlighted. By becoming the leader who challenges prevailing beliefs, you can attract like-minded individuals and build a new tribe around your ideas. 00:21:35 - Basecamp's Example The founders of Basecamp transformed their project management software into a crusade against overwork culture. By positioning their tool as a solution to the problem they were fighting against, they created a loyal following and achieved success. 00:23:45 - Authenticity and Packaging It is important to be authentic and genuinely believe in the stance you take. Cynical or surface-level attempts at packaging and branding are easily recognized. The conversation emphasizes the need to find a unique strength within your weaknesses to create a compelling persona. 00:25:49 - Uniqueness and Public Persona The discussion explores the concept of creating a public persona that is a heightened version of your true self. The key is to identify a strength buried within your weaknesses and use it to stand out in your industry. 00:29:49 - Embracing Authenticity Michael shares his journey of embracing his natural people-pleasing side and how it has helped him succeed. He highlights the power of being authentic and finding strength in who you are, rather than overcompensating for perceived weaknesses. 00:31:00 - Paradox of Confidence Michael discusses the paradox of confidence and how being confident means being confident in your natural state. He emphasizes the importance of embracing your true self and finding confidence in your own abilities, rather than trying to conform to someone else's expectations. 00:32:13 - Survivorship Bias Melina brings up the concept of survivorship bias and how it can distort our perception of success. Michael emphasizes the importance of questioning the advice and strategies of successful people, as they may be presenting a curated version of themselves for marketing purposes. 00:34:49 - Uncovering Marketing Tactics Michael delves into the strategies used by successful marketers and self-help gurus. He encourages listeners to analyze the tactics being employed to persuade them to buy products or follow advice, rather than blindly following the advice itself. He suggests creating a "swipe file" of marketing techniques instead. 00:38:07 - Making It Scientific Michael discusses the importance of using scientific language and authority to establish credibility in crowded fields. He explains how presenting ideas or services as backed by scientific research can make them appear more trustworthy and authoritative. He also highlights the use of heuristics in decision-making. 00:45:00 - The Hype Handbook and Simon Sinek Michael discusses how The Hype Handbook provides valuable insights on effective communication and the power of storytelling. He highlights Simon Sinek as a master of framing messages and using repetitive slogans to captivate audiences. 00:46:14 - The Impact of Framing and Certitude Michael emphasizes the impact of framing messages in a quotable and interesting way. He also discusses the heuristic that people often associate extreme certitude with knowledge and expertise. 00:49:13 - Connecting with Knowledge Seekers Michael shares his Hype Book Club, where he recommends books on various topics, including cult leaders and social psychology. He highlights the value of curiosity and diverse learning experiences. 00:50:54 - The Power of Storytelling and Tidbits Michael discusses the importance of weaving stories together to make a point and engage readers. He emphasizes the value of storytelling in helping people remember and apply what they've learned. 00:53:01 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Michael: Microfame Media Michael on Twitter Michael on LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Simply Put, Ben Guttmann The Hype Handbook, Michael Schein Rework, Jason Fried The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph, Ryan Holiday Start with Why, Simon Sinek Top Recommended Next Episode: How to pitch your business Already Heard That One? Try These:  Social Proof (ep 87) Availability Bias (ep 310 Prince Ghuman Interview (344) Priscilla McKinney Interview (ep 196) What Your Customer Wants and Can't Tell You (ep 147) Negative Reviews (ep 163) The science of cool, with Troy Campbell (ep 169) David Paull (ep 289) Megaan Lurtz (ep 341) Herding: Come on and Listen… Everyone Else Is Doing It (ep 19) Framing: How You Say Things Matter More than What You're Saying (ep 16) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) Overview of Personal Biases (ep 45) Survivorship Bias: Stop Missing What's Missing (ep 110) Get Your D.O.S.E. of Brain Chemicals (ep 123) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter “21 Psychology Podcasts Every Businessperson Should Listen To” Derek Sivers – “How to Start a Movement” (TED Talk) Simon Sinek – “How Great Leaders Inspire Action” (TED Talk) Simon Sinek – “Millennials in the Workplace”

Michael Schein is a self-described hype artist. He is the founder and president of MicroFame Media, where he's worked with clients such as eBay, LinkedIn and Citrix. He is also the author of The Hype Handbook, shares 12 secrets for generating and leveraging hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Michael's writing has been featured in Fortune, Forbes, HuffPost and Psychology Today. Michael joined host Robert Glazer on the Elevate Podcast to talk about how to create hype, how to use propaganda for good, and much more.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hype. The definition can vary wildly depending on who you're talking to. Today's guest Michael F. Schein, founder and president of MicroFame Media and author of “The Hype Handbook,” defines it as “any set of activities that get a large number of people highly emotional, so that they'll take the action that you want them to take.” From Virgil to the Punks and the Beatles–and of course the South Bronx where hip-hop and the term as we know it today was born–artists throughout history have used human behavior, particularly group behavior, to create propaganda and what we now know as personal branding.The most successful people, he explains, use hype not as a separate marketing strategy but as part of the art itself, creating whole worlds (like Warhol's factory) and personas consistent across all media (Steve Jobs' wearing the same black turtleneck and jeans, for example). This creates more organic interest and brand integrity. Most people are pretty similar and have been and will always be driven by the same desires. If you can learn these, Michael says, you will know how to get and keep their attention no matter which trends or technology platforms move in and out of vogue. The Hype Handbook is the culmination of ten years of research and life experience. Starting out in a punk band–where he and his bandmates proved to be natural marketers–before moving into marketing and writing, Michael realized there were about 12 key principles that make for good promotion. Join the conversation to learn why he believes happiness and a fulfilling life are found through side doors and why having a Plan B is, well, over-hyped. Quotes“I guess that's what hype means. It's not just having a marketing budget. It's conducting experiments to figure out how you can embody your values in a very public way, how you can tap into human psychology to get people excited about that. And then how you can embody that in everything you do.” (9:53 | Michael)“If you're seeing all of these articles telling you that AI, or the metaverse, or social media, or whatever the latest thing is, if you don't have a strategy on that, you're going to fall behind…they use these tools as accelerators, but it's not the route.” (17:33 | Michael)“One of the strategies in my book is packaging is the essence of propaganda.” (18:57 | Michael)“I don't think things are linear at all. I think history is cyclical. I think trends are cyclical.” (24:44 | Michael)“Human beings are more alike than they are different…these are things that you can reverse engineer and figure out. We all like to think we're individuals, but we're about half a percent individual.” (25:34 | Michael) “You're never going to know exactly what the recipe is. You're always going to have to conduct experiments. But if you have a firm understanding of the way that humans behave in groups and the way human minds work, you can conduct experiments quickly and strategically, in a way that you won't waste time on stuff that will never work.” (37:43 | Michael) LinksConnect with Welcome to ElomaInstagram: @welcometoelomaWebsite: WelcometoEloma.comConnect with KileySocial: @kileypeters + Linkedin.com/in/kileypetersWebsites: RAYNEIX.com, KileyPeters.comWeekly Email Newsletter:...

This is part two of a two-part discussion with Michael F. Schein, the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill on January. 12, 2021. Find Michael here: https://michaelfschein.com/ https://Microfamemedia.com/ https://hypereads.com/

This is part one of a two-part discussion with Michael F. Schein, the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill on January. 12, 2021. Find Michael here: https://michaelfschein.com/ https://Microfamemedia.com/ https://hypereads.com/

In the context of business messaging, frames play a crucial role in shaping the way potential customers perceive products and services. Different frames can evoke distinct emotions or reactions, as well as influence the customers' decision-making process. When applied effectively, framing can make a product or service more appealing, inspiring curiosity and generating positive associations in the minds of potential buyers. Framing can also demonstrate the benefits and value provided by a particular offering, ultimately increasing the chances of conversion.  In the podcast, Melina Palmer discusses the importance of framing in marketing and advertising. She emphasizes that the presentation of a message, including the choice of words and phrasing, can have a significant impact on the way it is received and acted upon by the target audience. As such, marketers should carefully consider the use of frames, always taking into account the context in which they communicate their offering. By doing so, they can maximize their chances of resonating with potential customers and increase sales. Insights in this episode will help you to: Grasp the power of framing and its influence on people's perception and communication. Master the art of employing framing tactfully in advertising and marketing campaigns. Adopt ethical framing practices to genuinely benefit consumers. Implement insightful techniques for effective framing in your business messaging. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces the topic of framing and explains why it's essential for anyone looking to apply behavioral economics to their business. 00:03:24 - The Power of Frames, Melina explains how frames impact the way we perceive the world around us and how our subconscious brain evaluates everything very quickly. 00:09:23 - The Nail Salon Example, Melina uses the nail salon example from episode 2 to illustrate how framing can make a difference in how people perceive your business. 00:12:51 - Loss Aversion and Framing, Melina discusses how framing can impact loss aversion and how losses are actually twice as powerful a motivator as gains according to research by Kahneman and Tversky. 00:14:44 - Examples of Framing, Melina provides examples of how framing impacts the way we perceive things, such as labeling food as "90% fat-free" vs. "10% fat" or saying "Serena lost" vs. "Osaka won" in the context of the US Open. 00:17:16 - Importance of Context in Framing, The way a message is framed can impact how someone reacts to it, based on their individual context. For example, promoting a credit card bonus offer may annoy existing cardholders who are not eligible. Therefore, it's crucial to consider the context and placement of messaging when developing marketing strategies. 00:18:15 - Tversky's Studies on Framing, Tversky conducted several studies on framing, including one on the impact of framing on doctors' decisions about lung cancer treatment options. The study showed that framing the same information differently can lead to significantly different outcomes. 00:20:07 - The Disease Problem, The Disease Problem is a classic example of the impact of framing on decision-making. In the study, participants were more likely to choose a risky option when the information was framed positively, as opposed to when it was framed negatively. 00:25:33 - Examples of Verbiage Using Framing, Verbiage such as "Chevron with Techron" or "America's best selling brand" are examples of framing in marketing. The way a message is presented can impact how it's received by the audience, and it's crucial to choose the right framing to achieve desired outcomes. 00:29:43 - The Impact of Naming on Framing, Choosing the right name for a business can impact its success. A poorly framed name such as "Avg Daycare" can negatively impact business, whereas a well-framed name can have a big positive impact. 00:35:39 - The Impact of Framing on Consumer Behavior, Framing can impact the way consumers feel about a product or service. A well-worded frame can help someone appreciate a product or service, while a poorly worded frame can repel them from it. It's important to use framing in a way that helps people see the benefits of a product or service without tricking them. 00:39:27 - The Power of Claiming Ownership, When a company makes a claim, even if it's something their competitors could also claim, it becomes associated with their brand. The power of claiming ownership is evident in BECU's marketing campaign, which made it difficult for other credit unions to use similar messaging (even though it was true for them as well). 00:43:38 - Implementing Framing Strategies, Melina's top three framing strategies to try right now: replacing "if" with "when," using "everyone" instead of "anyone," and ending with a question. Curious why? Listen in... 00:47:22 - Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: How Minds Change, by David McRaney What Your Employees Need and Can't Tell You, by Melina Palmer What Your Customer Wants and Can't Tell You, by Melina Palmer Getting Along, by Amy Gallo Both/And Thinking, by Wendy Smith and Marianne Lewis Top Recommended Next Episode: The Top 5 Wording Mistakes Businesses Make (ep 2) Already Heard That One? Try These:  Priming (ep 252) Loss Aversion (ep 9) Herding (ep 264) Unlocking the Power of Numbers (ep 17) The Truth About Pricing (ep 5) Change Management: It's Still Not About The Cookie (ep 226) Your Guide to Create a Brainy Brand (ep 230) Rebrand, Refresh, or Reinforce? (ep 44) Present vs Future Biases (ep 246) Counterfactual Thinking (ep 286) Prefactual Thinking (ep 232) The Littery (ep 75) How To Become Indistractable, with Nir Eyal (ep 290) Focusing Illusion (ep 89) Confirmation Bias (ep 260) The Hype Handbook, with Michael F. Schein (ep 143) What Your Customer Wants and Can't Tell You (ep 147) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Welcome once again to The Million Dollar Relationships podcast! Today, the hidden and unexpected power of relationships with Michael Schein. Michael is the author of The Hype Handbook (McGraw Hill, 2021), an acclaimed book revealing success secrets from influential figures. His articles have been featured in prestigious publications like Fortune, Forbes, Inc., Huffington Post, and Psychology Today. As a renowned speaker, he has addressed diverse audiences across the globe. Additionally, as the founder and president of MicroFame Media, a leading marketing agency, he has spearheaded successful campaigns and produced compelling content for prominent companies such as eBay, Magento, the University of Pennsylvania, LinkedIn, and more.   In this episode, Michael talks about his journey as a marketer, how his background in punk bands helped him generate press attention, and the importance of having meaningful relationships in life. Michael shares the story of how he came to write The Hype Handbook for McGraw Hill, the success he found working with Popup during their e-commerce launch, and his mentor Richard who has been a pillar of support through the highs and lows of life. In this episode, Michael emphasizes the importance of hype over traditional marketing techniques and how even small moments can drastically change our lives.   Get inspired to take action to build relationships that can elevate your career or life! Tune in to discover how powerful relationships can be in elevating your success!   [00:00 - 13:23] How a Key Relationship Changed His Life and Business Forever ·       Michael runs a marketing company called MicroFame and Media. ·       MicroFame Media uses mass psychology to generate attention and emotion for clients. ·       Emotional connection and a sense of belonging are more influential than rational marketing approaches. ·       Michael's life and business were transformed by a person he met at the New York Tech Council.   [14:53 - 24:05] The Butterfly Effect: Unexpected Paths  ·       Richard Larimer, author of "Punk Marketing," became a close personal friend and mentor. ·       Richard provided mentorship and advice at every stage of Mike's career ·       The full scope of the impact of a relationship may never be fully known. ·       Mikes shares why serendipitous moments can be life-changing, and the accumulation of small things can lead to big things    [24:05 - 26:37] Closing Statements ·       Follow Michael on LinkedIn and Facebook. Also, be sure to check his webpage at https://www.microfamemedia.com   Thanks for tuning in!    If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher     Tweetable Quotes   “My rule for working with others is simple: I only collaborate with people I'd invite into my home for dinner with my family. It's a decision I made long ago and one that has served me well.” – Michael Schein    

Freemasons, Skull and Bones, Rosicrucians, the Illuminati, 5 Hertford Street, the Bohemian Club, and more, are all so-called secret societies. Not so much because no one knows about them, but more so the question as to what do they do, who belongs to them, and how do you join? Is membership in the Soho House the modern day variant of such societies? What's the psychology behind their creation and their intrigue? Well, Michael F. Schein, author, and CEO of MicroFame Media, knows a lot about that, and in fact, he's created his own secret society that we'll be discussing in this episode.  He was the former co-host of the “Access to Anyone” podcast and his writing has appeared in Fortune, Forbes, Inc., Psychology Today, and the Huffington Post, and he has been a speaker for audiences spanning from the northeastern United States to the southeastern coast of China. Michael is the author of the popular The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill last year.  So, it seems a little paradoxical that we're publicly discussing “secret” groups, right? But by definition Michael explains how a secret society gets hyped in spite of it then no longer being “secret.” Michael helps us understand how to know something is not a scam or cult. As well as the crossroad of hype and NFTs, Web3, crypto, and journalists covering rises and flameouts and phenomena like the Bored Monkey Yacht Club.  Michael is whip-smart and New York shrewd. He helps us all better know how to separate the wheat from the chaff in better understanding hype from value so we can better live our lives in full.

Donnie Boivin and Kevin Snow interview Michael F. Shine, the author of "The Hype Handbook." They discuss various topics related to marketing, networking, and entrepreneurship. Michael talks about the importance of creating hype around your brand, product, or service. He emphasizes that hype is...LinksChampions 90 https://growth-mode.captivate.fm/champ90Website - https://successchampionnetworking.com/YouTube Video - https://www.youtube.com/c/GrowthMode Blog - https://successchampionnetworking.com/blog/ Facebook Group https://www.facebook.com/groups/SuccessChampionDonnie Post - https://www.linkedin.com/feed/update/urn:li:activity:7033412303962206208/Kevin Post - (Link Coming)Thomas Van Dyke Interview #126 - https://player.captivate.fm/episode/37b003b7-0e56-449d-a473-daf3ecd16efdTony Whatley Interview #129 - https://player.captivate.fm/episode/1d83bf7b-6cc1-4b3b-9b42-2391a82456d4Mentioned in this episode:Success Champion Networking Success Champion Networking Changed how the world networks by bringing a peer group mastermind together that understands that introductions are more powerful than referrals. Learn more at SuccessChampionsNetworking.com Champions Summit 2023Are you a business owner that is ready to take your business to the next level and create the freedom everyone says being a business owner gives you...THIS event is for YOU!!! Are you looking for new ways to grow and scale your business? Have you hit a plateau and want solutions that kick accelerate your next growth stage? Looking to expand but you don't know where to start? Champions Summit was created to provide you with actionable and implementable tactics that allow you to build the business of your dreams.Champions Summit

ABOUT MICHAEL SCHEIN Michael Schein is a self-described hype artist. He is the founder and president of MicroFame Media, where he's worked with clients such as eBay, LinkedIn and Citrix. He is also the author of The Hype Handbook, shares 12 secrets for generating and leveraging hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Michael's writing has been featured in Fortune, Forbes, HuffPost and Psychology Today. Michael joined host Robert Glazer on the Elevate Podcast to talk about how to create hype, how to use propaganda for good, and much more.  Show Notes

#revenueoperations #hype #marketing Michael F Schein Author of the Hype Handbook joins the SAASholes Revenue Podcast to discuss his book "The Hype Handbook" and in the opening clip he tells Pete Jansons and Marcus Cauchi his definition of Hype Other Topics: Punk Rock, the Act, Sex Pistols, Sonic Youth, Definition of Hype, Secret Societies, Van Bismark, Dress who you want to be, Gary Vanderchuck, We are all in Sales, We are all performers, Negative Bias, Social Dilemma, juice guru institute, meet me in the bathroom, Hip Hop Hype, Tupac, Biggie, The Colonel https://microfamemedia.com/ https://michaelfschein.com/bio/ Michael F Schein Bio: He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021). His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today.. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China. As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. He has also recently begun practice the martial art Wing Chun, giving him yet another similarity with Robert Downey, Jr. --- Send in a voice message: https://anchor.fm/saasholes/message Support this podcast: https://anchor.fm/saasholes/support

“Just because an idea's not original doesn't mean it's not effective.” - Michael F. Schein Welcome to Innovation Meets Leadership! I'm your host, Natalie Born. In this episode, we are catching up with Micahel F. Schein. Michael is the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. [00:16] Building a Secret Society Michael explains why the word hype has had negative connotations over time Why Secret Society: The notion that hype artists are incredibly effective at making it look like all of their success comes from the bottom up but actually rely on individuals doing work below the surface Why the point of the secrecy is the secrecy Why it's the exclusivity that makes it special and fun [13:31] Applying The Idea of a Secret Society to Our Business How can you bring ritual and exclusivity into what you're doing Why we should look to places outside your industry Why we should have a very experimental mindset [22:50] What is Core to Innovation Emphasizing what you're calling the innovation component Why everything is innovation How to be comfortable with innovation [25:23] Closing Segment Final thoughts from Michael Connect with Michael! Key Quotes: “If you create something that people would do anyway because it's an adventure. Business gets done as a side effect.” - Michael F. Schein “So the trick is to base your stuff on psychological principles that work, but even more importantly, conduct very small experiments that just give you the data you need to know if you should go bigger and kill the losers very, very quickly.” - Michael F. Schein Connect with Michael Website: https://www.hypereads.com/list LinkedIn: https://www.linkedin.com/in/michaelfrancisschein/ Twitter: https://twitter.com/MichaelSchein1 Facebook: https://www.facebook.com/michael.schein.7 --- Send in a voice message: https://anchor.fm/natalie-born/message Support this podcast: https://anchor.fm/natalie-born/support

If you were sent an exclusive invite to a secret society, would you accept? If you knew only a few people in the world had been approached to join, would it spark a scarcity curiosity? What is more alluring: the society itself or the mere fact that it's a secret? Creating hype is the forte of our returning guest on this episode, Michael F. Schein. In our previous chat with Michael back in episode 212, he was telling us about his book “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers”. Since writing it, his marketing business has been inundated with clients wanting “in on” some hype! So as a unique way of creating hype, Michael has created a new secret society with only a few (secret) members. Kurt and Tim spend time discussing the allure of a secret club - why they have been successful in the past, what continues to make them enticing, and how businesses can potentially use them to create hype.  There is something that you can be part of that is definitely not a secret - the Behavioral Grooves Patreon membership. It's no secret that we rely on the support of our loyal listeners to support the podcast and we truly appreciate everyone who chips in, thank you.   Topics (5:16) How hype changed Michael's marketing consultancy career. (10:51) The details of Michael's secret society. (17:30) Are secret groups a tactic businesses should use? (21:30) How marketing has evolved since the Alice Cooper Piccadilly Circus stunt. (23:53) How Michael gets to work with only his favorite companies. (32:02) Grooving Session with Kurt and Tim.   © 2022 Behavioral Grooves Links Michael F. Schein: https://michaelfschein.com/ Michael's book “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers”: https://amzn.to/3V5KVO9 Episode 212, Scrutinizing Hype: Powerful lessons from The Hype Handbook with Michael F. Schein: https://behavioralgrooves.com/episode/scrutinizing-hype-with-michael-f-schein/  Seven Society, University of Virginia: https://en.wikipedia.org/wiki/Seven_Society  Jeff Walker “Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams”: https://amzn.to/3V9Uv2m Episode 226, The Power of Unity: Robert Cialdini Expands His Best Selling Book Influence: https://behavioralgrooves.com/episode/cialdini-unity-in-influence/  The Lake Wobegon Effect: https://psychology.fandom.com/wiki/Lake_Wobegon_effect  Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves   Musical Links  The Dickies “Banana Split”: https://www.youtube.com/watch?v=G_wkEnLBvlE

How can you stand out from the competition in your industry? This is a question we're all trying to answer through our marketing. We want a dedicated following of people who love our products and services, but how can we achieve that? This week, episode 157 of The Digital Agency Growth Podcast with Michael F. Schein is about the power of creating hype for your business! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Michael F. Schein share the importance of understanding the mass psychology principle and then playing with it. They also chat about actionable steps you can take right now to stand out in your industry using hype. Michael F. Schein is the Head Hype Artist at MicroFame Media, a company that specializes in idea-driven businesses famous. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, PopUp, Pugpig, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold.In this episode, Dan and Michael discuss the following:Attracting attention from the people that matter on a macro level.Ethically harnessing the power of human emotion to create hype and cause people to take action.Powerful ideas on how to make war, not love so that you build up the right attention.Creating useful content that gets attention and can be replicated to get results.How ad fatigue and industry evolution can impact how we use hype.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH MICHAEL F. SCHEIN:TwitterLinkedInFacebookMichael ScheinMicroFame MediaCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Michael F. Schein returns to the podcast to talk about his experience building a "secret society", a term from his book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Michael shares practical advice everyday people can use to build a network that works for them, elevating their status and increasing their odds of success.Mentioned in this Episode: Michael on LinkedIn - https://www.linkedin.com/in/michaelfrancisschein/Michael's first appearance on People Business - https://peoplebusinesspodcast.com/michaelfschein/The Hype Handbook by Michael F. Schein - https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013XMicroFame Media - https://microfamemedia.com/Time Codes:(2:01) - Creating secret societies.(8:48) - How can the average person start to gain access to powerful people?(16:09) - Finding people who are incredibly smart, but are not the folks everyone thinks to contact.

Do you ever wonder how famous propagandists and celebrities get recognized? Or how they absolutely crushed the marketing game?Michael F. Schein, a.k.a 'The OG Hype Artist,' discusses the power of hype in marketing and how it can turn your business from unknown to well-known. He spent years researching famous propagandists, cult leaders, boundary breakers, and A-list celebrities to discover their strategies for grabbing the attention of millions and generating the ultimate buzz.In this episode, he'll share insights on how to get anyone addicted to your business and what you sell.⏰  Tune in every other Wednesday on LinkedIn, Facebook, or Youtube at noon EST.Connect with Micro Fame Media via their website: https://microfamemedia.com Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelfrancisschein/ Check Out The Hype Handbook here: https://michaelfschein.com/the-hype-handbook/*** OFFICIAL LINKS ***LinkedIn: https://www.linkedin.com/in/mikereginaio/ Facebook: https://www.facebook.com/MikeReginaIO Instagram: https://www.instagram.com/theoppositeentrepreneur/ Website: https://www.mikeregina.io Podcasts: https://www.mikeregina.io/podcast/

Secret Societies Michael F Schein is our guest today on the Steve Jobs inspired Join Up Dots business podcast. The last time he was on the show we talked about his book “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists” During the conversation he told us “Your success depends on getting people to think of you first. But with so much competition in the marketplace, it has become increasingly difficult to attract anyone's attention. In a perfect world, ideas would rise and fall on their own merits. But it's not a perfect world. If you want your message to reach a big audience, you need a presence and a platform that shines. It's hard to do, but some people (and companies) always seem to be able to make it happen. They're the ones who are always in demand as speakers, sources for articles, and interview subjects. They're the ones who can always find new business opportunities without effort. Now he is taking it a bit further with his “Secret Society” (Hype Strategy #2) experiment from that book that has had some very interesting results. As he says “I reached out to a highly successful subset of my email list and invited them to become part of a special “Black Book Club.” It's a small invite-only circle that meets periodically and also gets regular “elite info and scoops”. Most importantly, being a member comes with all the ritual and secrecy that you don't see much anymore and which makes these groups so intriguing. I'm not charging anything for it. For now, at least, I feel that would defeat the purpose. It's kind of like Freemasonry updated for the 21st century. I have actually been surprised by how excited these very busy and very successful people have been to take part. So what is it that has sparked interest in individuals how perhaps have many of these type of offerings coming there way each week? And out of all the points he made in the Hype Handbook, what made him choose this one to dig deeper? Well let's find out as we bring onto the show to start joining up dots the second time with Mr. Michael F Schein.

Today, we're talking about building a secret society. I know…you're probably thinking “that's a weird topic”... …but when Michael F. Schein (Head Hype Man at MicroFame Media, and author of the “Hype Handbook”) emailed me and shared that he had been exploring secret societies as a way of building relationships and scaling business, I knew I wanted to hear more. I mean, if you put “secret” in front of something, doesn't it kind of force you to want to know more??? So I took the bait and I'm so glad I did. Mike shares some really compelling things with us: ✔️ How he conducted an experiment of creating a secret society, and his surprising results  ✔️What the difference is between building a secret society and networking ✔️ How to select the people for your own secret society ✔️ Why you might want to consider starting a secret society of your own

This week we're covering the artists behind the official White House portraits, the artist and singer-songwriter Issy Wood, enslaved pottery artists, and American outsider artist Nellie Mae Rowe.  Official Obama Portraits Unveiled at the White House  The White House held a ceremony to unveil the official portraits of President Barack Obama and first lady Michelle Obama. Better late than never, right?   Artist Robert McCurdy painted the official portrait of President Obama. He tells his subjects not to smile and to look directly into the camera to capture a transcendental moment.   Michelle Obama selected artist Sharon Sprung. Mrs. Obama's statement about how a girl like her was never meant to be in the White House is inspiring.   For more information on the Smithsonian portraits, check out podcast episode 127, Rise of the Black Portrait Artist  Portrait Artist Sharon Sprung  The identity of the presidential portrait artists is top secret, and it's usually revealed about a year after a former president leaves office.   Sharon Sprung painted the official portrait of first lady Michelle Obama. Although she completed it in 9 months, she had to keep the portrait and the fact that she'd done this important work secret for over 5 years!   She was inspired to paint portraits by the early death and memory of her father.   If you think you'd like to paint portraits, you can take my free class, 5 Simple Steps to Painting Portraits That Your Friends and Family Love  Art and Albums: Artist and Singer Songwriter Issy Wood  Artist and singer-songwriter Issy Woods (as well as Joni Mitchell) proves that it's possible to be a multi-passionate artist.   Her art and her music are provocative, and like the trial-blazer she is, her album is titled My Body Your Choice.   She's outspoken, opinionated, talented, and not afraid to let her art reflect her passions.   If you'd like to know more about how to generate hype around your work, you'll love hearing my conversation with Michael Schein, The Hype Handbook with Michael F. Schein  Enslaved Potters   There is a new exhibit at the Metropolitan Museum of Art - Hear Me Now: The Black Potters of Old Edgefield, South Carolina.   One of the items exhibited by artist Dave Drake is a piece of pottery signed with his name Dave and the word “concatenation”   When I was researching and writing my book, Artpreneur, I was intentional about being inclusive. Too many books about art only talk about white, cisgendered men. Sharing the story of artists like Dave is important to  inspire the next generation of artists.  It isn't out until January, but you can get pre-order bonuses now!  The Art of Nellie Mae Rowe  The American artist Nellie Mae Rowe was in her 60's when she began to transform her Atlanta home into what she called her playhouse. It became a destination for artists until she passed away in 1982.  Check out her art in the book Really Free: The Radical Art of Nellie Mae Rowe.  

Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. (Often through bold, creative and playful methods). Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Mike was on the show before and is back again, this time to among other things, to talk about his experiments in forming a secret society...Topics Covered:- Marketing insights from rock and hip hop managers, dada artists and cult leaders- Why we're so fascinated with the freemasons, illuminati and skull and bones:- The secrecy is very much the point- "The greatest hype artists make it seem like their success is all grassroots but there's always people pulling strings beneath the surface"- The ancient greeks and roman had these festivals where they could let themselves go: slaves into masters and vice versa- A healthy expression of your 'other side' in a spirit of camaraderie is highly appealing to people- Friends not just networking: You can't fake the shared interest- Be the person people want to genuinely hear from- Ethical emissaries for your business- People forget the 'fun' in business, real not fake fun- It has to speak to something people are going through at the time- The real Don Draper, Eddie Bernays- Don't let the facts speak for themselves, you'll probably loseIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Our guest, Michael Schein has been successful in doing so. In fact, he teaches it as success secret #2 in his book he Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Quite a title!  He and David dive into the topic of secret societies and what they really entail. How these can help promote your ventures and the importance of having other people involved.  Michael is also the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.   This is a conversation for all of those who have wondered what secret societies are all about. Why are they always mentioned in the same breath as so many successful people in America? Don't miss out and find out!  -------   This Manage 2 Win Podcast episode is brought to you by Habitly.  I (David) review Habitly best practices regularly, and teach these essential people skills to clients weekly.  This advice has changed my life, and made millions for our clients.  I started developing Habitly content in 2004.  Habitly's powerful best practices have now been taught to thousands of people worldwide.  For instance, you can learn how to Create time in your day;  Get more from meetings;  Stay calm;  Achieve significant targets;  and Become a great leader.  Simply study and apply the expert knowledge provided in Habitly courses and micro-learning episodes.   Whether you're just out of college, or someone with over 20 years work experience, learn the habits of highly successful people on Habitly.    Test drive Habitly for 7 days on us!  This includes full access to the entire Habitly knowledgebase – www.habitly.com. 

Today I'm talking with Michael Schein, author of The Hype Handbook. In this conversation we talk about the contrarian and counter-cultural way to get attention for yourself and your business without being a marketer.

We catch back up with https://michaelfschein.com/ (Michael F. Schein), writer, speaker, and Founder & President of Microfame Media, who recounts the success of his book “The Hype Handbook”, explains why forming your own secret networking society might yield big results, and spills the beans on the secrets of the Freemasons. Uh-oh! Hear more from Michael in his original appearance on https://theactioncatalyst.com/2022/05/17/believe-the-hype-with-michael-f-schein-episode-382-of-the-action-catalyst-podcast/ (Episode 382 of The Action Catalyst). Mentioned in this episode: This episode is brought to you by Southwestern Publishing House This episode is brought to you by Southwestern Publishing House. https://the-action-catalyst.captivate.fm/southwesternpublishinghouse (Southwestern Publishing House)

What is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype'? What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing? What is common between hype generation and marketing; and how are these two different? What is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from? Michael answers the above & more questions as he talks about how he uses hype to 'make idea-driven businesses famous'. Michael F. Schein is the Head Hype Artist at MicroFame Media. His explains some of the principles from his book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Please visit his company at : MicroFameMedia.com Connect with him on Linkedin : linkedin.com/in/michaelfrancisschein Checkout his book : https://www.amazon.in/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Michael 02:32 What is Hype, What it is Not 06:00 The Human Need for Hype - Give Babies Their Milk Before You Give Them Meat 10:10 Elon Musk - The Hype Artist 13:45 Make War, Not Love - Hype Strategies for Marketing & Brands - Case Studies of Basecamp & Apple 26:50 Prayers, Spells & Symbols Hype Strategy 33:33 How Marketing is Not Hype & Hype is Not Marketing 38:21 Case Study -Tim Ferris & Four Hour Work Week 42:00 Theatre & Drama Hype Strategy - Example of Amway 49:04 Cult Leaders & Their X Factor - Hype Factors 53:13 Rapid Fire - Personally Speaking with Michael 56:40 Connecting with Michael Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #hypemarketing #hypeculture #hypehandbook #hypemeaning #contentmarketing #contentmarketingstrategy #basecamp #Amwaymarketingstrategy #propogandaandculture #hypeinnovation #propogandatechniques #Hypestrategy #Hypemarketingstrategy #marketingpodcast #attention

https://michaelfschein.com/ (Michael F. Schein), Founder & President of https://microfamemedia.com/ (Microfame Media), and author of https://michaelfschein.com/the-hype-handbook/ ("The Hype Handbook”), explains how you can perfect your own presentation by embracing what you may view as your quirks and insecurities, using Andy Warhol as a pivotal example. Hear Michael's full interview in Episode 382 of The Action Catalyst.

https://michaelfschein.com/ (Michael F. Schein), writer, speaker, Founder & President of https://microfamemedia.com/ (Microfame Media), and author of https://michaelfschein.com/the-hype-handbook/ ("The Hype Handbook”), covers learning his marketing chops from his time in a punk rock band, the importance of taking side doors in your work, how to perfect your packaging by embracing your quirks and insecurities, starting a “secret society”, and tips on becoming your own “hype artist”. Mentioned in this episode: This episode is brought to you by Southwestern Coaching https://the-action-catalyst.captivate.fm/southwesterncoaching (Southwestern Coaching)

What is hype and how mischiefs and propagandists can help you build it? Or, in other words, how do you get people to hear and follow you? This is one of the many topics we discuss with our guest Michael F. Schein -- a writer and the author of the book “The Hype Handbook”. We also talk about thinning in bets, the future of social media, and the trap of following the rules others live by. LINKS“The Hype Handbook” by Michael F. Schein “The Medici Effect” by Frans Johansson“The Click Moment” by Frans Johansson

Is creating a hype always a bad thing? Not always. Today, I am joined by the author of the Hype Handbook, Michael Schein. Michael is a writer, speaker, business owner, and hype artist. His book "The Hype Handbook" is on Amazon list of best sellers of new releases in 2021. Michael is the founder and president of MicroFame Media. His clients have included #eBay, #Magento, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences. Timeline 00:00 Intro 01:16 Definition of "Hype" 04:13 "Make war not love", why this strategy? 07:15 How to win over people with wrong information and loud voices? 12:10 The best of the 12 rules 17:49 People's humanistic social approach: real or a way for attracting followers 24:33 From striving to thriving 31:57 Final thoughts - Liked our chat? Please follow Michael on his social media

Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers published by McGraw Hill, appears wherever books are sold.Mentioned in this Episode:Michael Schein on the Grounded Content PodcastBasecampRework book by basecampBrene Brown on VulnerabilityLouis CK on airplane wifi Time Codes:(3:26) - What is hype?(5:42) - When did hype become something you wanted to dedicate your career to?(8:59) - How should the everyday person be thinking about hype?(12:26) - How does someone find the right audience for their message?(15:06) - “Make war, not love.”(20:22) - How does someone pick fights if they don't like conflict? (23:43) - Do you have exercises for this? (24:57) - “Create your own secret society.”(31:27) - Re-thinking how you network.(44:42) - What type of language resonates most with people?(49:37) - How can people add theatricality to a business setting?(55:28) - Michael's take on the phrase “Under-promise & Over-deliver.”(1:04:10) - Where can people find you?

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.  His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was released by McGraw Hill in 2021.   Show Notes: https://michaelfschein.com/ https://www.linkedin.com/in/michaelfrancisschein/ https://microfamemedia.com/ The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

Is Hype Marketing The Best Way To Win Business Consulting Clients? [Everything Business Consulting Episode 79]Michael F. Schein is a writer, speaker, business owner, and hype artist. In episode 79 of Everything Business Consulting, we dive into what Michael calls HYPE!Show notes:You can find Michael's book – The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers on Amazon.Everything Business Consulting is brought to you by ConsultX, your complete Business Consulting Solution. Visit www.consultx.com to find out more.

Are you susceptible to propaganda and persuasion? Hype truly runs our world today. What effects does it have on entrepreneurs? with Michael F. Schein. Hype is a word that often has a negative connotation. Why did you choose it for the title of your book? What key messages do you communicate in your book, the Hype Handbook? You've publicly called out a number of prominent gurus, including Gary Vaynerchuk, Tony Robbins, and Simon Sinek. What is your point of view about them? Why did you choose coaches and consultants for your company's target market? Why do you shy away from the word "marketing" in describing what you do? Is it really more helpful for your clients to promote themselves rather than doing the work for them? Michael F. Schein Michael F. Schein is the founder and president of MicroFame Media, a company that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

Here is my talk with Michael F Schein:How promoting his band in his 20s taught him key lessons in positive Hype; much of which wouldn't quite fly todayThe chasm of difference between standard marketing and hypeHype: a set of activities that gets large number of people really emotional1st Key Principle: Don't be afraid to pick a fightWe define ourselves by our tribes, by what we're againstAnti-Hustle Culture: Getting under Gary Vee's skinPunk rock mischief got far better resultsPolarising with playfulness and irreverenceThe Basecamp ExampleWhat is the point of view held by the majority of your field, that annoys you deeply?The power of differentiationDo hype experiments with skin in the gameDevelop a hype hypothesisCreate a secret societyThe blur between negotiation, persuasion and hypeConnect with people on a human level, not cold professionalismIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

Michael F. Schein: The Hype Handbook Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making ideabased companies famous in their industries. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the US to China. He is also the creator of the popular Hype Book Club, which provides regular recommendations of books about hype artists and hype strategies. Michael is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers*. In this conversation, Michael and I explore his research on hype and how we can benefit from the lessons throughout history of human influence. We examine at what we can learn from both positive and negative examples to discover how to brand ourselves better. Michael then invites us to frame the messaging about our own work to align with these human tendencies though a lens of genuine care and authenticity. Key Points We've evolved through history to seek guidance from those who appear miraculous. Surprise and worthiness are two indicators of what people perceive as miraculous vs. simply chance. The elements of your narrative are faders on a mixing board. Raise and lower different elements of the story to get the right mix. Make a list of strengths and weaknesses and don't mention your weaknesses for a week. Reframe how some of your weakness might be strengths. Develop your story using the elements of theatre. Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes The Four Critical Stories Leaders Need For Influence, with David Hutchens (episode 148) (who we are story) Get Noticed Without Selling Out, with Laura Huang (episode 480) How to Actually Get Traction From Leadership Books, with Nicol Verheem (episode 549) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Today's guest on Business Results Radio is Michael F. Schein.  Michael is a writer, speaker, business owner, and hype artist. He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021).  His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today.  He speaks to international audiences and has tons of clients through his agency, Microfame Media. In today's conversation, we dive into The Hype Handbook.  The best part of this discussion is that everything we talk about today is actionable, and can get your quick results.  Plus, I'm sure you may enjoy a surprise or two as Michael talks about how he picked fights with some pretty well known marketers, such as Gary Vee. This interview will make a difference for your business. Enjoy!Be sure to subscribe to the show here: http://bit.ly/businessresultsradio

Welcome to Innovation Meets Leadership! I'm your host, Natalie Born. In this episode, Michael F. Schein redefines the effective manner of marketing or getting the hype. Why is it that those who do not consider themselves marketers turn out to have a bigger following? From this conversation, Michael points out the power of utilizing psychology and how it should be used responsibly by keeping our motives in check. Michael F. Schein is the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Main Takeaways: The Marketing Hype: Utilizing Psychological and Emotional Drives The Implications of the Hype - Emotional Regulation Targeting Mistrust to Effectively Offer Value Key Quotes: “We let our emotions get in the way. And that's a good thing. The problem with that is some of the best people with the best ideas, they throw the baby out with the bathwater, they willfully reject driving attention and emotion around what they're selling, what their messages are.” - Michael F. Schein Be sure to check out full show notes at https://innovationmeetsleadership.com/resources or click "Episode Website" below. Connect with Michael Twitter: https://twitter.com/MichaelSchein1 Linkedin: https://www.linkedin.com/in/michaelfrancisschein/ Facebook: https://www.facebook.com/michael.schein.7 Instagram: https://www.instagram.com/scheinm1/ Author Website: michaelfschein.com Business website: microfamemedia.com These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com or connect with us on Instagram or Facebook @innovationmeetsleadership Don't forget to subscribe and leave a 5-star review. Let's go transform something! --- Send in a voice message: https://anchor.fm/natalie-born/message Support this podcast: https://anchor.fm/natalie-born/support

What does it take to get attention? As long as you don't care what kind of attention, Not much. But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you and or your wares. What if I told you that there is; If there's any doubt, you must stay tuned. Our guest today is Michael F Schein. Michal is the world's foremost expert on hype and now he's written the quintessential book on the subject, The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. His clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, and LinkedIn. Michael's writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He has spoken for international audiences spanning from the northeastern United States to the southeastern coast of China. More on Michael. Website: www.michaelfschein.com His company: https://microfamemedia.com The Hype Handbook: https://tinyurl.com/HypeHandbook Social Media: https://www.facebook.com/MichaelScheinOfficial https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein https://www.instagram.com/scheinm1 Part 2) Tapping Mass Psychology How to Overcome Sales Avoidance Why You Should STOP Marketing! The Dangers of Hiring an Agency The Power of Creating Emotional Investment The Principle of: If You Don't, They Won't! Lessons from Captain Kirk and Jeff Bezos Why all Business is "Show" Tapping into Mass Psychology

What does it take to get attention? As long as you don't care what kind of attention, Not much. But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you and or your wares. What if I told you that there is; If there's any doubt, you must stay tuned. Our guest today is Michael F Schein. Michal is the world's foremost expert on hype and now he's written the quintessential book on the subject, The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. His clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, and LinkedIn. Michael's writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He has spoken for international audiences spanning from the northeastern United States to the southeastern coast of China. More on Michael. Website: www.michaelfschein.com His company: https://microfamemedia.com The Hype Handbook: https://tinyurl.com/HypeHandbook Social Media: https://www.facebook.com/MichaelScheinOfficial https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein https://www.instagram.com/scheinm1 Part 1) The 12 Buckets of Successful Hype The Importance of Questioning Ethics Hype - Redefined (for the power of good) The Judgement of The Observer vs the Doer Why You MUST pick Fights Business Lessons from The Who (rock band) and Kim Kardashian Tapping Weaknesses as Strengths Basecamp Vs Salesforce- The Many or The Few The 12 Buckets of Successful Hype

BRG's Michael Jelen is joined by Michael Schein, the head hype man of MicroFame Media and author of The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. They discuss how important hype is in reaching your target market and getting out the word to your audience.

In this episode I speak with Michael Schein, the Head Hype Man at MicroFame Media and author of, "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers," whose wakeup call was distilling what masters of hype do effectively that could be used by people who are doing good in the world. https://microfamemedia.com/

Video Version https://vimeo.com/653243654 About the Podcast In this episode of "State of Readiness", I welcome Michael F. Schein; the Head Hype Man at MicroFame Media. We met at a "non-conference" in Saratoga Springs in the summer of 2021 where Michael was speaking about "hype". When Michael graduated from university (much to his parent's chagrin) he announced that he was going to be in a rock-band. Even though the band didn't become its own genre, they did pretty well. Much of the band's success was attributed to do with Michael "hyping-up" the band and its promotion; even going so far as purposefully booking themselves in a venue where they knew they would be booed off the stage. After all, there is no such thing as "bad publicity". In our conversation, Michael shares his thoughts on what hype is and how to use it as a positive force to create an energy around your persona to stand-out from the crowd and be recognized; mastering the art and science of using shameless propaganda for personal and social good. Imagine if you could generate and leverage hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. About Michael F. Schein Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields, and author of the book entitled “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers” which is published by McGraw Hill and released in January of 2021 and is available on Amazon and wherever else books are sold. Michael's clients range from the outliers with fresh ideas who want to get their message out and make their mark – to executives at companies such as eBay, Magento, The Medici Group, Ricoh, LinkedIn, Citrix and many others. Michael graduated from the University of Pennsylvania with a Bachelors of Arts degree in English and his writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. LinkedIn Profile; https://www.linkedin.com/in/michaelfrancisschein Company; MicroFame Media Website; https://microfamemedia.com/ Headquarters;  Beacon, New York Year Founded; 2012 Company Type; Private Corporation Specialties;  MicroFame Media is a marketing agency that turns consultants (and other idea-based businesses) into thought leaders when they don't have the time to do it on their own.

What does it take to get attention? As long as you don't care what kind of attention, Not much.  But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you and or your wares. What if I told you that there is; If there's any doubt, you must stay tuned. Our guest today is Michael F Schein. Michal is the world's foremost expert on hype and now he's written the quintessential book on the subject, The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. His clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, and LinkedIn. Michael's writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He has spoken for international audiences spanning from the northeastern United States to the southeastern coast of China. More on Michael. Website: www.michaelfschein.com His company: https://microfamemedia.com The Hype Handbook: https://tinyurl.com/HypeHandbook Social Media: https://www.facebook.com/MichaelScheinOfficial  https://twitter.com/MichaelSchein1  https://www.linkedin.com/in/michaelfrancisschein  https://www.instagram.com/scheinm1 Part 2) Tapping Mass Psychology How to Overcome Sales Avoidance Why You Should STOP Marketing! The Dangers of Hiring an Agency The Power of Creating Emotional Investment The Principle of: If You Don't, They Won't! Lessons from Captain Kirk and Jeff Bezos  Why all Business is "Show" Tapping into Mass Psychology . . . Curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch? Take a look at DovBaron.com Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to get attention? As long as you don't care what kind of attention, Not much.  But, what does it take to get the right kind of attention? Is there a step-by-step strategic plan, a handbook you could follow to get the kind of attention you actually want or need for yourself, your ideas, your organization? A handbook that would lay out all the dirty tricks so that you can be aware of them, so that you can use them for the good of humanity; the kind of attention that has people discover you and or your wares. What if I told you that there is; If there's any doubt, you must stay tuned. Our guest today is Michael F Schein. Michal is the world's foremost expert on hype and now he's written the quintessential book on the subject, The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. His clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, and LinkedIn. Michael's writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He has spoken for international audiences spanning from the northeastern United States to the southeastern coast of China. More on Michael. Website: www.michaelfschein.com His company: https://microfamemedia.com The Hype Handbook: https://tinyurl.com/HypeHandbook Social Media: https://www.facebook.com/MichaelScheinOfficial https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein https://www.instagram.com/scheinm1 Part 1) The 12 Buckets of Successful Hype The Importance of Questioning Ethics Hype - Redefined (for the power of good) The Judgement of The Observer vs the Doer Why You MUST pick Fights Business Lessons from The Who (rock band) and Kim Kardashian Tapping Weaknesses as Strengths Basecamp Vs Salesforce- The Many or The Few The 12 Buckets of Successful Hype . . . . Curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch? Take a look at DovBaron.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is Michael F. Schein, author of The Hype Handbook, published by McGraw Hill. Michael is the head Hype Man at MicroFame Media. He's worked with clients ranging from The Medici Group to Magento and has spoken to audiences from the Northeastern United States to the southeastern coast of China. This conversation is an especially fun one. We are speaking about hype marketing. We explore how to lead our marketing activities from passion and spark to offer our unique services and products. To find more about the book: https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1636563680&sr=8-1

Learn how to make "hype" powerfully work for you This was an amazing interview. I met Michael Schein when he interviewed me for an article he was writing for Psychology Today about my podcast, On the Brink with Andi Simon. That's right, the one you are listening to right now. Our conversation led to today's wonderful opportunity to interview him and share his big ideas about how to embrace “hype” and use it to build success. I know “hype” sounds suspect, but in Michael's case, it involves learning about how people make decisions, and how charismatic leaders capture our attention and cause us to follow them, even when what they are pushing is a hoax or a sham. Here's your chance to learn from an expert how to capitalize on hype, in a good way! Watch and listen to our conversation here Grow your big idea into a big success In our talk, Michael outlines some of his tricks so you can try them. Here are several which we use at SAMC, and you can as well: Develop a simple slogan that captures the essence of who you are and what you do. For us, it's "We turn observation into innovation." Produce a visual symbol that stands for you. Make it bold and simple and then imbue it with meaning. Remember how Nike so powerfully did that with their swoosh. To the right is ours: Embrace repetition. You can never say it, sing it, or show it too much. It takes a lot of time for a message to become yours. About Michael Schein  Michael F. Schein is the founder and president of MicroFame Media, which specializes in making consultants and executive coaches famous in their fields. His clients have included eBay, The Medici Group, University of Pennsylvania, University of California Irvine, United Methodist Publishing House, LinkedIn and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today and Huffington Post, and he is a highly sought-after international speaker. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, was published in January of this year. You can connect with Michael on Facebook, Twitter, Instagram, MicroFameMedia website or The Hype Handbook website. Want more tips on how to make your business wildly successful? Here's a start  Blog: What This Successful Entrepreneur Has Learned In Business Blog: How to Convert a Great Idea into a Successful Innovation Podcast: Karen Dietz—Your Story Is Your Secret to Amazing Success Additional resources for you My best-selling new book: "Rethink: Smashing The Myths of Women in Business" My award-winning first book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Simon Associates Management Consultants website  

Maurices is an expert digital marketer, he's consulted with some of the biggest companies of our day. Before we get into that, let's talk about his past. Maurice started out by importing sweaters to South Korea. He created a budding business for 25 years, then he decided he wanted to, “repot” himself. He worked in real estate for a few years, then got into computers in 1994. He was a visionary, he always knew that computers would be the way of the future, so he dove right into it. And from that, he gained insights and knowledge as a first-mover in the digital marketing realm.Key TakeawaysBuy your name as a web domain (Example: johnsmith.com). Do it immediately, so you own your name and when people Google you, your website comes up and you can put your best foot forward! GoDaddy makes it incredibly cheap, so feel free to purchase your web domain name today! Brand yourself, don't let others brand you. Stay consistent. Decide on what your brand will look like and always be sure to continuously align yourself with that vision.Stop hesitating and dive right in, you can start a business, brand, podcast, website for free or next to nothing! Just do it. Stop getting stuck in those analysis paralysis stages and get to work!Do your research. Know what it is that you're getting into, research research research, know what you need to optimize for search engines and social media posts.Follow up Maurice's WebsiteBooks Mentioned in the show:The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

Michael F. Schein teaches that hype is more ethical and effective than traditional or digital marketing.  Really? David, our host, discusses Michael's conclusions on this episode of the Manage 2 Win podcast as we resume our show after a three-month break. It's FUN to be back!  Michael is a great guest.  He shares tips from his new book, The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, which is published by McGraw Hill.  Find it at your favorite bookseller. Michael is also the founder and president of MicroFame Media, a company that specializes in making consultants and coaches famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.  Did China learn hype from Michael?  No comment… Don't miss this discussion to learn how you can get new clients by promoting yourself and/or your company differently.

He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill, January 12, 2021). His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today.. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China. As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. He has also recently begun practice the martial art Wing Chun, giving him yet another similarity with Robert Downey, Jr. --- Support this podcast: https://anchor.fm/georges-khalife/support

Author of the best-seller, The Hype Handbook, Michael F. Schein discusses the methods used by cult leaders, propagandists, and other manipulators, so you can both protect yourself and use their tactics for good. Why should they be the only ones with such power to influence? Honest business people, artists, coaches, and consultants should also have a fair chance, but we couldn't compete with them... until now! --- Send in a voice message: https://anchor.fm/justinanswer/message

Michael Schein, the author of The Hype Handbook, joins VIP's Casey Hasten in a discussion about building a presence and a platform to promote yourself as a job candidate. Michael also shares strategies to help you get noticed by hiring managers and recruiters in order to expedite your job search. About the Guest:Website: https://michaelfschein.com/Linkedin: https://www.linkedin.com/in/michaelfrancisschein/About The We Are VIP Podcast:This podcast is brought to you by VIP to add value to your job or candidate search. Each week, we'll bring you helpful tips and insights from leading professionals to help candidates land their dream jobs and help employers find better talent.Hosted by:Casey Hasten, Director of Recruiting at VIPAbout VIP:We utilize a holistic approach to support your strategic initiatives in accounting and finance. From recruiting and strategic staffing, to project management consulting, our service model offers a comprehensive solution that allows for flexibility as you navigate transformation and growth within your organization.Connect:LinkedIn: https://www.linkedin.com/company/270216/Facebook: https://www.facebook.com/WeAreVIPCompanyJob Openings and Services: https://wearevip.com

This episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click HereMichael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold.Hype Book List: https://www.hypereads.com/list Twitter: https://twitter.com/MichaelSchein1Facebook: https://www.facebook.com/michael.schein.7Instagram: https://www.instagram.com/scheinm1/Author Website: michaelfschein.comBusiness Website: microfamemedia.comThe Hype Handbook (Amazon)The Hype Handbook (Barnes & Noble) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit debcrowe.substack.com

This episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click Here Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Hype Book List: https://www.hypereads.com/list  Twitter: https://twitter.com/MichaelSchein1 Facebook: https://www.facebook.com/michael.schein.7 Instagram: https://www.instagram.com/scheinm1/ Author Website: michaelfschein.com Business Website: microfamemedia.com The Hype Handbook (Amazon) The Hype Handbook (Barnes & Noble)      

People have never been so susceptible to propaganda and persuasion as they are today. Hype truly runs our world.  But imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or facilitating community change.  Michael F. Schein is a writer, international speaker, founder and president of marketing agency MicroFame Media and a self-described hype artist. As such, he has mastered the art and science of using shameless propaganda and powerful tools of persuasion for personal and social good.   Michael passes this knowledge along in his new book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers and Boundary Breakers.  The Power Of Group Psychology  Michael tells Published Author Podcast host Josh Steimle: “I realized marketing is about getting people emotional on a large scale in order for them to take action. And that's no different from what we used to call hype.   “It's what the best rock band managers do, it's what cult leaders do, it's what propaganda artists do, it's what leaders of causes do. There's not so much difference between what the worst and best of them do; it's that they all understand crowd psychology,” he continues.   “So I started to take that approach, with the proviso of never deceiving anybody and keeping things ethical, because I didn't leave my corporate job to become a con artist.”  When It Comes To Publisher, Perseverance Is Key  Michael went through no less than two agents to get a publisher for The Hype Handbook. There were a few bites. One agent persuaded a couple of editors, but they had to convince the publisher's sales team that the book would be a success, and for some reason they couldn't.  At that point, Michael thought his book was done, and that it was time to walk away from all his hard work. He felt really sad about the whole thing.  But a chance meeting with a successful PR woman he'd known for sometime turned things around!  During dinner Micheal told her about his book, and she revealed she'd just gotten into literary agent work. She told Michael: “I'll sell your book for you,” and within two weeks he had a publisher!  Make War, Not Love  The Hype Handbook wasn't Michael's first book. At 18, he wrote Teenage Road Hogs, which didn't sell many copies but did attract the attention of Oprah Winfield's book club. But he never heard back from the TV show after vacillating on whether the driving age should be raised or lowered.  Michael believes: “That's the first hype lesson: Make war, not love. Always pick fights. Always know where you stand. I never would have made that mistake today. It was a hard lesson.”  As the years passed by, Michael had learned enough lessons, first in a rock and roll band and later in corporate marketing, and as a freelance copywriter, to formulate the ideas for The Hype Handbook.   As the book's subtitle describes, The Hype Handbook breaks the concepts of hype down into 12 strategies, told through the stories of highly effective and sometimes notorious hype artists.  Build Relationships With Influencers  One lesson for aspiring business book writers is to realize that building a grassroots audience through, say, Instagram or Twitter may not be as important as nurturing relationships with influencers.   Explains Michael: “The best hype artists make it look like everything they're doing is grassroots, but it's only a fraction of what's really going on.  “Instead, they spend a lot of time building strong relationships behind the scenes, so that when they're ready to launch something, they call upon all their favors in a concentrated period of time. And blow it up so that it looks grassroots.”  Build on Your Weaknesses and Insecurities, Not Your Strengths  Another Hype Handbook strategy is discovering that the essence of propaganda is a well-designed package and, in some cases, an almost  cartoon version of yourself. For example, the painter Andy Warhol used his pathological shyness to convey the artificiality of the modern world. “Instead of going to Toastmasters and becoming a firm speaker, he leaned into that shyness and became the most iconic, soft spoken and asthmatic speaker in the world,” observes Michael.  Learn more: If you appreciated this episode, listen to:  Finding The Right Agent And Getting The Best Deal With a Publisher  And:  Writing Books Brings Entrepreneur Speaking Roles, Opens Doors  LINKS  LinkedIn  FaceBook  Twitter  MichaelFSchein.com   SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.   We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  ABOUT THE HOST  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives near Boston on a horse farm. Learn more at JoshSteimle.com.

Kelly talks to Michael F. Schein,  Founder and President of MicroFame Media, about all things hype.

What is the science behind capturing people's attention? And what do you do after you have someone's attention; what is your intention? Is our attention fleeting and fickle, like a goldfish? Or is it something that can be recaptured and rekindled easily? Our guest today, Ben Parr cleverly uses a great Bonfire Analogy to describe how we ignite, build and rekindle attention.  Ben Parr is an award-winning entrepreneur, author, investor, and journalist. He is the author of the best-selling book Captivology: The Science of Capturing People's Attention and the Co-founder of Octane AI, the marketing automation platform for Messenger and messaging apps.  Ben has a unique journey as an entrepreneur. In studying the science of attention, Ben has become deeply appreciative of storytelling; how we can capture and keep someone's attention through a narrative. But one of the tricks that we can learn from Ben is the art of how to curate a story. How we can be intentional with our presentations, our writing or even our conversations so our audience remain enthralled.  In our discussion with Ben, we talk about the reason he decided to research and write a book on attention. In a world where it feels like everyone is trying to grab our attention, Ben talks about how attention is something you need to both earn and be intentional about.  (23:43) “Attention is not something that you just get, it's something that you have to both earn, and that you have to be intentional about and the way you get attention. Because I can get attention by running down the street streaking, but I'm not going to get the kind of attention I want and not from the people I want. And this podcast would be done from a jail cell!” Ben loves to discover new music which opens up a great conversation about his playlist and even though he is a saxophonist, Ben never set his aspirations on emulating one of the great saxophonists like Kenny G. But instead, always strives to be the best possible version of himself.  Next, you can listen to our follow-on episode (#236); our Grooving Session with Kurt and Tim where we discuss how to apply Ben's insights to improve our lives, relationships and work environments. Behavioral Grooves strives to bring you insight and research from world-leading experts. And we do this without the use of paid advertising. If you would like to support our continued ad-free work, please consider becoming a Behavioral Grooves Patreon by visiting https://www.patreon.com/behavioralgrooves. Thank you! Topics (2:28) Welcome and Ben's new suggestion for our speed round! (10:30) Why Ben wrote Captivology? (12:59) Goldfish vs. humans - who has a longer attention span? (15:47) Why capturing attention is like building a bonfire  (18:43) How musicians Joshua Bell and Susan Geiser orchestrate your attention (22:15) Why David Copperfield is the master of keeping your attention (24:07) Curating the most important information (31:05) Techniques for curating information and how to tell a captivating story (35:40) Ben's favorite trigger for capturing attention  (39:26) How Ben discovers new music (41:34) Why Ben ultimately strives to just be a better version of himself   © 2021 Behavioral Grooves Links Ben Parr “Captivology: The Science of Capturing People's Attention” https://amzn.to/3ejByXB  Captivology http://captivology.com/  Octane AI https://www.octaneai.com/  Dessa:  On Being Deeply Human https://behavioralgrooves.com/episode/dessa-being-deeply-human/ Inside the Backlash Against Facebook http://content.time.com/time/nation/article/0,8599,1532225,00.html  Joshua Bell https://www.youtube.com/watch?v=BJhZ0J3bIYc  David Copperfield https://en.wikipedia.org/wiki/David_Copperfield  Episode 226: The Power Of Unity: Robert Cialdini Expands His Best Selling Book Influence https://behavioralgrooves.com/episode/cialdini-unity-in-influence/ Episode 155: John Bargh: Dante, Coffee and the Unconscious Mind https://behavioralgrooves.com/episode/john-bargh-dante-coffee-and-the-unconscious-mind/ Dr. Michael Posner https://ion.uoregon.edu/content/michael-posner  Michael Gazzaley https://neuroscape.ucsf.edu/profile/adam-gazzaley/  Episode 220: How Do You Become Influential? Jon Levy Reveals His Surprising Secrets https://behavioralgrooves.com/episode/how-to-be-influential-jon-levy/ Episode 212: Scrutinizing Hype: Powerful lessons from The Hype Handbook with Michael F. Schein https://behavioralgrooves.com/episode/scrutinizing-hype-with-michael-f-schein/ Discover Weekly Spotify https://www.spotify.com/us/discoverweekly/  Musical Links  John Legend “All Of Me” https://www.youtube.com/watch?v=450p7goxZqg  OAR “Hey Girl” https://www.youtube.com/watch?v=fb17JzKSiVA  Bube Fiasco “The Show Goes On” https://www.youtube.com/watch?v=Rmp6zIr5y4U  Afro Jack DJ “Rock The House” https://www.youtube.com/watch?v=q6h0_9Zv7aM  Imogen Heap “Hide and Seek” https://www.youtube.com/watch?v=UYIAfiVGluk  Led Zeppelin “Stairway to Heaven” https://www.youtube.com/watch?v=QkF3oxziUI4  Queen “Bohemian Rhapsody” https://www.youtube.com/watch?v=fJ9rUzIMcZQ   Guns n' Roses “Welcome to the Jungle” https://www.youtube.com/watch?v=o1tj2zJ2Wvg  Kid Cudi “The Void” https://www.youtube.com/watch?v=GKDY5YMpyUc  Cosmo Sheldrake “Cuckoo Song” https://www.youtube.com/watch?v=cbQyFZmuA58  Kenny G “Songbird” https://www.youtube.com/watch?v=QN2RnjFHmNY  Stan Getz “Misty” https://www.youtube.com/watch?v=P3qS363m7-w  Branford Marsalis “Cianna” https://www.youtube.com/watch?v=unRHCRsbJM0 

Highlights:  [12:30] Michevious business  [27:17] Marketing is evil? [42:50] Journey to authenticity    Meet Michael F Schein:   Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, the University of California Irvine, and LinkedIn. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and the Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.  Michael's story is nothing short of extraordinary and the lessons he's learned along the way are the kind of wisdom that anyone who really wants to make a difference in the world must hear. From early beginnings as a lead singer in a band that had a residence in one of the best clubs in New York and was featured on Showtime at the Apollo (where they were booed offstage,(more on that later) to finding himself in a corporate job with a title that terrified him so much of having to say at his future daughter's Career Day, that he literally had to quit, to ultimately becoming the world's foremost authority on creating hype and MicroFame. Michael is one of the most interesting people I've ever met His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, appears wherever books are sold.. What I love about Michael is that the journey he has been on, while epic in all of it's ups and downs, is still so relatable. His journey is one of finding out who he really is and then creating a career that was in alignment with that, regardless of how contrarian that path might have looked to conventional wisdom. If you have ever been at a crossroads in your own life and had to choose between what the world seemed to say you should do, and doing what you know in your heart  was right for you…   or if you have ever followed your dreams and not have them turned out exactly how you planned... then this is the episode for you.   Connect with Michael: Hype Book List: https://www.hypereads.com/list https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein/ https://www.facebook.com/michael.schein.7 Business website: microfamemedia.com The Hype Handbook (Amazon) The Hype Handbook (Barnes & Noble) ... This episode was brought to you by MyChallengeCreator.com.   My Challenge Creator is a super easy-to-use challenge creation tool designed to help coaches, authors, trainers, and speakers just like you maximize your profits, your impact, and your results with gamified Challenges. See just how Challenges can help you take your business to the next level when you book a demo at MyChallengeCreator.com

In a world where everyone is fighting for attention, how do you get people to pay attention to what you do? In this episode, special guest, Michael F. Schein, author of the book The Hype Handbook, 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers is going to share with us how artists can benefit from building hype to generate more attention to your work and your brand. 

For years, entrepreneurs focus on the benefits and features of their products and services. However, many are equally baffled why they are hardly hitting their sales targets.  In this episode, Michael F. Schein brings to the discussion table how the Power of Hype is making people act on something with much gusto. Being good enough at what you do is not enough to make people buy from you these days. Entrepreneurs must find that formula to set themselves apart from the norm and make a solid following from like-minded, loyal followers.  Find out the strategies on how to use hype for business success and increase your sphere of influence.    We'll talk about: How Michael got started in this business [02:20]   What led Michael to write his book The Hype Handbook  [03:01]   Founders tell stories to sell  [06:26] Tools and principles on how to hype things up [09:25]  Crafting a story when selling features and benefits doesn't work anymore. [13:00] The importance of authenticity in marketing yourself [20:22] The 2 kinds of businesses every B2B founder should know [25:12] How to apply the concept of the Bible and the Church in building your authority [33:38]  Know what Michael is into now that is not for everyone [39:26] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) Michael F. Schein's Website (https://michaelfschein.com/) Get a copy of Michael's Book “The Hype Handbook” 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. (https://michaelfschein.com/the-hype-handbook/) Subscribe to Michael F. Schein's Hype Book Club (https://hypereads.com/) Curious how Michael can turn consultants into celebrities? Check https://microfamemedia.com/    About Our Guest: Michael F. Schein is a writer, speaker, entrepreneur, and hype artist. He helps entrepreneurs and consultants build authority in their niche.  He is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is a prolific author with articles published in Fortune, Forbes, Inc., Huffington Post, and Psychology Today. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China. Michael is the founder and president of MicroFame Media, a marketing agency that has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. Connect with Michael on Twitter and Facebook.  If you liked this episode, please don't forget to tune in, subscribe, and share this podcast.    Connect with B2B Founder:  Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

Marketing legend David Dutton joins us on the show again to discuss the Art & Science of Hype, Propaganda, and Self Promotion. We’ll be discussing some examples from a recent book we recommend called The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.

With tons of competition, what would you use to have your business stand out? Michael F. Schein has found the answer, and it has to do with Hype. You might think hype is bad, but in Michaels's book, The Hype Handbook, he shares a number of case studies that show how hype can help businesses rise above the competition.

This week I am joined by Michael F. Schein, author of The Hype Handbook and President of MicroFame Media. Michael is a writer, speaker, business owner, and hype artist. His articles have appeared in Fortune, Forbes, Inc., Huffington Post, and Psychology Today. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China. As founder and president of marketing agency MicroFame Media, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. In this episode you will hear: 03:30 a vision or a nightmare? 05:35 mischievous marketing, toilet tweeting and picking a fight with Gary Vee 09:30 cult leaders 11:00 good people and their ideas getting left behind 13:20 using hype to add colour to the world 14:30 make war not love 17:30 bullshit in the coaching industry 18:40 aligning yourself to mini Oprah’s 21:30 Ryan Holiday the trickster 25:45 the success of the early church 28:30 managing our internal states 31:50 give the babies their milk before you give them their meat 33:00 annoyed by Jack Dorsey Please do share, subscribe and leave a review and let us know what really resonates with you in this episode. Always love Ryan Connect with Michael: Website: https://michaelfschein.com/ Twitter: https://twitter.com/MichaelSchein1 Facebook: https://www.facebook.com/michael.schein.7 Connect with Always Better than Yesterday Website: www.ryanhartley.co.uk Email: ryanbhartley@gmail.com WhatsApp: (+44) 07970339936 Master Heart and Mind Group Coaching / Merch / Free Life Languages mini profile: www.ryanhartley.co.uk Instagram: @ryanbhartley Thank you to our friends at WebCreation, proud supporters of the Always Better than Yesterday Interview Sessions. Head to www.WebCreationGroup.com for stunning websites at sensible prices. Don't forget to subscribe and come join our community on Facebook www.facebook.com/groups/weareABTY

Hype, Bringing Outsiders into Mainstream.......What do Donald Trump, Mother Teresa, The Sex Pistols and Sigmund Fraud’s nephew all have in common? Well, that’s the rabbit hole we are about to enter on this delicious series of episodes of Curiosity Bites. So, grab a beverage, find a cozy corner, because our guest today is Michael F. Schein. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of Michael’s clients have included eBay, Magento, The Medici Group, University of Pennsylvania, United Methodist Publishing House, University of California Irvine, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He’s also an in-demand speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His absolutely brilliant book, published by McGraw Hill is titled, The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. More about Michael F. Schein: Websites  www.michaelfschein.com. https://microfamemedia.com/ http://HypeReads.com.......When you’re curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch. Take a look at DovBaron.comYou can also join in the conversation here https://www.facebook.com/groups/curiositybites Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.

Create Your Enemy and Pick a Fight!.....What do Donald Trump, Mother Teresa, The Sex Pistols and Sigmund Fraud’s nephew all have in common? Well, that’s the rabbit hole we are about to enter on this delicious series of episodes of Curiosity Bites. So, grab a beverage, find a cozy corner, because our guest today is Michael F. Schein. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of Michael’s clients have included eBay, Magento, The Medici Group, University of Pennsylvania, United Methodist Publishing House, University of California Irvine, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He’s also an in-demand speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His absolutely brilliant book, published by McGraw Hill is titled, The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. More about Michael F. Schein: Websites  www.michaelfschein.com. https://microfamemedia.com/ http://HypeReads.com.......When you’re curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch. Take a look at DovBaron.comYou can also join in the conversation here https://www.facebook.com/groups/curiositybites Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.

Hype as a force for good.....What do Donald Trump, Mother Teresa, The Sex Pistols and Sigmund Fraud’s nephew all have in common? Well, that’s the rabbit hole we are about to enter on this delicious series of episodes of Curiosity Bites. So, grab a beverage, find a cozy corner, because our guest today is Michael F. Schein. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of Michael’s clients have included eBay, Magento, The Medici Group, University of Pennsylvania, United Methodist Publishing House, University of California Irvine, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He’s also an in-demand speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His absolutely brilliant book, published by McGraw Hill is titled, The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. More about Michael F. Schein: Websites  www.michaelfschein.com. https://microfamemedia.com/ http://HypeReads.com.......When you’re curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch. Take a look at DovBaron.comYou can also join in the conversation here https://www.facebook.com/groups/curiositybites Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.

Woke, MAGA and The Hard Truth about the Moral Dilemma!Warning! You may be triggered by this controversial episode!.....What do Donald Trump, Mother Teresa, The Sex Pistols and Sigmund Fraud’s nephew all have in common? Well, that’s the rabbit hole we are about to enter on this delicious series of episodes of Curiosity Bites. So, grab a beverage, find a cozy corner, because our guest today is Michael F. Schein. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of Michael’s clients have included eBay, Magento, The Medici Group, University of Pennsylvania, United Methodist Publishing House, University of California Irvine, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post. He’s also an in-demand speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His absolutely brilliant book, published by McGraw Hill is titled, The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. More about Michael F. Schein: Websites  www.michaelfschein.com. https://microfamemedia.com/ http://HypeReads.com.......When you’re curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch. Take a look at DovBaron.comYou can also join in the conversation here https://www.facebook.com/groups/curiositybites Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.

The word “hype” is defined as extravagant or intensive publicity and often associated with something considered trivial, faddish, and inconsequential. Hype is used to cloak artifice, create a psychological sleight of hand, and to distract us from normal, rational thought. . At worst, hype is sinister and malign and used to sew division, discord, and resentment. Hype is a key tool in the playbook used by certain political figures on the extremities of the political spectrum, but can hype be positive? Can hype be turned from the malignant to the benign and actually be used as a force for good? Can leaders, organisations, and movements use hype to reinforce their positive purpose and agenda?My guest Michael F Schein  made it his mission to deconstruct 'hype' and  distilled the approach into 12 specific strategies employed by the world's greatest propagandists, self-promoters, cult leaders, mischief-makers, and boundary breakers. His brilliant book "The Hype Handbook' has been described as the Rosetta Stone for spreading the word about an idea, a product, or a service.Looking at HR and Management Thinkers in particular, Michael Schein questions our slavish devotion to individuals such as Simon Sinek.  As Michael says: "... he's not a social scientist. He's not a scientist of any sort. He worked in ad agencies before he became a professional guru. So, his best talent is selling stuff. "Hype aside, this interview is fun, punchy, thought-provoking and alternative.  A real tonic!https://michaelfschein.com

In this brand new podcast episode, I chat with Michael F. Schein SEO, the founder and president of MicroFame Media, and author of his recent book, “The Hype Handbook”.

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. What was the biggest turning point in your life? When I finally confronted my fear and got up the guts to leave my corporate job. Imagine you woke up tomorrow and you had to start all over what would you do differently? I would have left my corporate job after 3 years instead of 8. Linkedin Profile https://www.linkedin.com/in/michaelfrancisschein/ (https://www.linkedin.com/in/michaelfrancisschein/) Facebook https://www.facebook.com/michael.schein.7/ (https://www.facebook.com/michael.schein.7/) Instagram https://www.instagram.com/scheinm1/ (https://www.instagram.com/scheinm1/) Twitter https://twitter.com/MichaelSchein1 (https://twitter.com/MichaelSchein1)

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. What was the biggest turning point in your life? When I finally confronted my fear and got up the guts to leave my corporate job. Imagine you woke up tomorrow and you had to start all over what would you do differently? I would have left my corporate job after 3 years instead of 8. Linkedin Profile https://www.linkedin.com/in/michaelfrancisschein/ (https://www.linkedin.com/in/michaelfrancisschein/) Facebook https://www.facebook.com/michael.schein.7/ (https://www.facebook.com/michael.schein.7/) Instagram https://www.instagram.com/scheinm1/ (https://www.instagram.com/scheinm1/) Twitter https://twitter.com/MichaelSchein1 (https://twitter.com/MichaelSchein1)

Today’s guest is Michael F. Schein, the author of The Hype Handbook, founder and CEO of MicroFame Media a company that turns consultants into celebrities. Very few people ever become worldwide famous, but is that really what you need to be a known entity in your field? Michael shares why micro fame is a better goal to seek when you are selling ideas. Michael and Peter discuss how hype is can be more effective than traditional marketing by relying on centuries-old psychological principles you can create a highly emotional reaction that will allow you to move people and create a sense of loyalty to your brand or idea. Last we wrap up by talking about Michael’s recently launched book The Hype Handbook, how the book connects to the business, the effects it has had, and even what Charles Mason and Warren Buffet have in common! If you’ve been struggling to conquer your little corner of the universe this episode has some great advice for hyping your content! Three Key Takeaways: Thought Leaders seeking to be known by everyone need to refocus on only being known by those who would be interested in your ideas. Using hype to work your followers into a frenzy can be a more effective tactic than traditional thought leadership marketing. If you thought leadership agrees with everyone else in your field, you need to rethink what you are bringing to the conversation.

“If someone can hype something up to sell garbage, imagine what you can do with a good product” Take a listen if you’re interested in learning more about: Why you’ve been looking at marketing and sales the wrong (conventional) way (and what to do about it) How you can bring HYPE into your marketing Why bad people selling bad products are able to tap into crowd psychology (and how you can use these same techniques...ethically) Why you’re not getting the results you want selling your products (and what to do about it) What the best hype artists do (and how you can become one yourself) And a whole lot more... Interested in learning more about Micro Fame Media? Check ‘em out on their website at MicroFameMedia.com and you can buy the Hype Handbook here. You can find every episode of the Strive For More podcast at: www.striveaccelerator.com/podcast If you enjoy this podcast, would you consider leaving us a short review and a 5-star rating on Apple podcasts? It takes like 20 seconds, and goes a long way to convincing on-the-fence listeners to try us out. I would love to hear from you. If you have comments or suggestions, shoot me an email at jared@striveaccelerator.ca

I tend to be a bit skeptical of books like the one my friend, Michael F. Schein has written. Here's the entire title: “The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.” A title like that automatically puts me off because it sounds like lots of heat but not much light. But Michael is my friend and I knew better than to take his writing lightly, so I got the book. I have to say, the book is the best book of its kind. It's deep, thoughtful, powerful, and highly practical. I am excited to present Michael to you and to make this conversation available to you.  You will want to hear this episode if you are interested in... Why Michael's book is such a great read and powerful tool [0:22] How did Hype come to be a negative word… and what is a better way to think? [3:42] Michael began to feel he was an outsider when… [11:18] The roll Oxytocin plays in they issue of hype [26:42] How the packaging needs to run through everything [31:45] Why people love a Trixter and how they add to positive hype [40:05] Creating magic by maximizing your unique abilities [50:59] The void that Tim Ferriss filled [57:43] “Hype” — is it only a negative word? Most people use the word “hype” to infer that what is being “hyped” is not worth the energy and emotion being invested in it. But Michael feels that if hype is being used to bring attention to something that brings about benefit or positive change, then it's worth doing. This conversation chronicles Michael's experience in rock-n-roll, being an outsider, and where hype came into the picture for him. He's done the work to write one of the best books of its kind out there, so be sure you take the time to not only listen to this episode, but also to get your hands on this book. He cites so many sources, tells so many stories you're familiar with in ways you've never heard before, and uses those stories to illustrate his points masterfully. The packaging of your idea is an all-in issue Michael shares the story of how when he was in a rock band, he really didn't care about things like clothing. He wore casual clothes (not “rocker” type clothes) when he was off-stage instead of carrying the rock-n-roll image with him 24/7. He eventually realized that he was living in a way that was counterproductive to his larger goal of rock-n-roll success. When he finally took the step of burning all his regular clothes and donning the rock image all the time, things started to change. This is only one example of the kinds of things you'll learn from reading The Hype Handbook. Michael points out the time-tested principles that have been utilized by all kinds of people to drive success, build brands, and leave legacies that outlive the people involved.  People love a Trixter... like the Rolling Stones  Back when the Beatles hit the scene, everyone was trying to copy what they were doing. The interesting thing is that their pre-fame persona was rough, not clean-cut and polished like we knew them to be when they first appeared on the Ed Sullivan show. What brought about the change? A promoter who knew what would resonate with audiences worldwide and crafted their image to be appealing. A kid who worked for that promoter came across the Rolling Stones and liked what he heard. And ironically, the band members were the upper middle class kids the Beatles were trying to be. What did he do? He turned them in the opposite direction, making them the wild guys, trixters, anti-Beatles, if you will. And fans ate it up. Michael points out that people love this kind of thing and highlights why — not only from history but also from science. Resources & People Mentioned My Sales Accelerator: www.B2BSalesTraining.com  BOOK: Influence Poison - Rock band David Bowie Michael's article about why Gary V. is wrong Alice Cooper - Shock Rock artist Shep Gordon - promoter BOOK: The Lucifer Principle The Walking Dead Complexity Theory Elijah Muhammad and Malcom X BOOK: The Messenger (book about the Nation of Islam) BOOK: The Autobiography of Malcolm X The Rolling Stones The Beatles Andrew Loog Oldham Dan Sullivan - business coach Thomas Edison - inventor BOOK: The 4-Hour Work Week Connect with Michael F. Schein www.MichaelFSchein.com  The Hype Handbook Michael's company: Microframe Media Michael on LinkedIn Connect With Anthony Iannarino https://thesalesblog.com  Follow on Twitter Follow on Linkedin Follow on Facebook Subscribe to The Anthony Iannarino Show onApple Podcasts OR Spotify

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold on January 12, 2021. Michael F. Schein website - michaelfschein.com MicroFame Media (marketing agency) - www,microfamemedia.com ---- Interested in future events from Feisworld Media? Visit: https://www.feisworld.com/events To find out how I built a business with a podcast started in 2014: https://www.feisworld.com/newsletter --- Send in a voice message: https://anchor.fm/feisworld/message Support this podcast: https://anchor.fm/feisworld/support

With Michael F. Schein, Author of The Hype Handbook Michael F. Schein has made a name for himself for taking on the biggest names in the online world: Gary Vaynerchuck, Simon Sinek, and other thought leaders. But he's not just a writer with a literary hit list. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. He wrote the book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.    And to celebrate our big 50th episode milestone, The Global Phenomenon podcast is happy to present to you 5 of Michael's HYPE strategies that nobody else is using in the online world, and you can use to create a MOVEMENT out of your message!   We had to cut the interview for the podcast, but if you'd like to hear how Michael got Gary Vee to record an angry video about him, how he was able to help a millionaire who had it all, and many more specific examples of how to use his Hype techniques in the online coaching world, get the full interview by going to theglobalphenomenon.com/uncut and get access to our UNCUT interview vault.   Episode links: Follow Michael F. Schein on LinkedIn Buy The Hype Handbook on Amazon Got a question for the next Q&A segment? Go to The Global Phenomenon website and submit your question! Watch the video version of this episode on The Global Phenomenon YouTube channel Join the conversation in The Global Phenomenon Facebook Group Contact our team at: info@theglobalphenomenon.com Credits: Music by Jared Lebel Photo by Mira Whiting Photography Voice by Kip Clark

Join me host Michael F. Schein as we dive into THE ANATOMY OF HYPE. Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold. Hype Book List: https://www.hypereads.com/list​ https://twitter.com/MichaelSchein1​ Author Website: michaelfschein.com Business website: microfamemedia.com The Hype Handbook (Amazon) The Hype Handbook (Barnes & Noble) Watch all episodes of #ThisWeekWithSabir​​​ here https://growthbysabir.com/liveshow​​​ Need help growing your business, contact Sabir here https://growthbysabir.com​​ Follow Sabir on Social Media Instagram: https://instagram.com/gosabir​​ Twitter: https://twitter.com/sabirs​​ Facebook: https://facebook.com/growthbysabir​​ TikTok: https://www.tiktok.com/@growthbysabir​ LinkedIn: https://www.linkedin.com/in/sabirsemerkant​ #ThisWeekWithSabir --- Support this podcast: https://anchor.fm/sabir-semerkant/support

If you're a business owner, entrepreneur, executive, artist, activist, or thinker who can honestly say that you are truly trying to make the world a better place, it is your moral imperative to learn how to harness raw emotion and irrational thinking to your benefit.

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, is currently appearing where books are sold. Hype Book List: https://www.hypereads.com/list https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein/ https://www.facebook.com/michael.schein.7 Author Website: michaelfschein.com Business website: microfamemedia.com The Hype Handbook (Amazon). - https://www.amazon.com/gp/product/126047013X?pf_rd_r=MHJCBWD534X9D8RYXP2H&pf_rd_p=5ae2c7f8-e0c6-4f35-9071-dc3240e894a8 The Hype Handbook (Barnes & Noble) - https://www.barnesandnoble.com/w/the-hype-handbook-michael-schein/1137020182?ean=9781260470130 Connect with Nate www.natepeo.com

Conversation with Michael Schein, a writer, speaker, founder of MicroFame Media, hype artist, and the author of “The Hype Handbook.”

Today, we're talking about mischief makers, propagandists, con artists, boundary breakers & hype artists.Sounds pretty juicy, eh?Our guest of the show is Michael F Schein who has spent the better part of the past 5 years studying all things HYPE.Yepp, you heard that right!Michael wants you to know that if you are a business owner, entrepreneur, executive, artist, activist, or thinker who is trying to make the world a better place, it is your moral imperative to learn how to harness raw emotion and irrational thinking to your benefit.He wants you to understand how people make decisions, why they really get excited, and why they really choose to follow some people over others.In order to do so, Michael has followed the Hype Experts to find out the commonalities & to reverse engineer how they do what they do.Not only did I love recording this episode for all of you visionaries, but I deeply appreciated Michael's perspective on all things marketing & brand building.Our philosophies are completely in line and I love Michael's take on standing out in a crowd.If you want to learn about Ethical Hype & how to use it to grow your business, this is the episode for you! Enjoy this conversation with Michael F Shine.You'll most certainly want to get a copy of his brand new book The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers which is now available.p.s. Whenever you're ready, here are 3 ways that I can support you...Join me on Instagram for “behind-the-scenes” stories, strategies & the occasional slip-up, click here if we're not connectedReady to make your first (or next!) $50,000 in business? Explore how The Visionary Method Business Coaching Experience can accelerate your growth.Feeling lost, confused or overwhelmed when it comes to starting an online business? Book a free (re)vision call with me and I'll offer you customized recommendations on how to get “unstuck” so you can live a life filled with joy, happiness & fulfillment.

In this conversation, Philip talks to the author of The Hype Handbook, Michael F. Schein. They discuss his new book and what he has learned from studying the principles, practices, pros and cons of those who practice the craft of hype. The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings. Philip's Drop: All About Love by bell hooks (https://www.berea.edu/appalachian-center/appalachian-center-home/faculty-and-staff/bell-hooks/) Michael's Drop: History Has Begun: The Birth of a New America by Bruno Macaes (https://www.hurstpublishers.com/book/history-has-begun/) Special Guest: Michael F. Schein.

Michael F. Schein deploys the latest research in psychology, sociology and neuroscience to dissect the concept of hype and how the worlds most successful people use it to get what they want.Visit Michael's website | https://michaelfschein.comMichael's book, The Hype Handbook, is available now | https://michaelfschein.com/the-hype-handbook/Listener TribeWe have our own private social network for listeners of the Unmistakable Creative podcast. You can meet other listeners, discuss episodes, and engage with the creative community! Just visit https://the-unmistakable-creative-podcast.mn.co/ to sign up. See acast.com/privacy for privacy and opt-out information.

One thing most businesses have in common, especially when it comes to marketing, is they need to get noticed. The attention of followers and potential customers is the key to marketing success. What if you could drastically increase your followers? What if your product or business was at the top of everybody's mind? This recognition would ultimately lead to more sales and business success.    It's actually possible to create legitimate recognition through hype. This is the process of getting more eyeballs on your business by generating and leveraging hype for positive purposes. Hype can be used to create legitimate business success. It can be used to help people. It can also be a catalyst for effecting positive change in your community.    Michael Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is here today to talk about how recognition and hype can be used for legitimate business recognition. We get to learn how his book and the idea of hype is the culmination of his life's work. We dive into several of the book's concepts, and Michael breaks it all down along with several real-life examples.   Michael is the CEO of Microfame Media, A marketing agency that turns consultants into celebrities in their chosen niche. He has also facilitated content creation and production for companies like the Medici Group, Magento, LinkedIn, and more. He has a degree from the University of Pennsylvania and got his start at Spin the Bottle Inc., which is the production company behind the VH1 show Pop Up Video. He has wanted to be a writer since he was 5 years old, and he's also a contributor to several major online publications. I'm happy to have him here with us today.   And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com    Michael Schein thank you so much for being here!   Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Highlights –   [02:34] Michael is excited about his book coming out. It's the culmination of his life's work. He's wanted to be a writer since he was 5 years old. [03:52] Recognition and hype are legitimate strategies in business today. A business's biggest challenge is getting eyeballs. [05:58] Human beings respond emotionally to very different stimuli the same way.  [06:23] Michael defines hype as any activity that creates a large emotional reaction in a large number of people to get them to take an action.  [09:18] It's Michael's goal to help great people doing great things use the strategy of hype. [11:48] Picking fights and making enemies. Michael was struggling to get visibility. He wrote a column disagreeing with Gary Vaynerchuk. He received a personal response from Gary Vaynerchuk.   [14:32] Positioning his ideas against Gary Vaynerchuk's ideas launched his career. [17:14] Tribal mentality. The tribal tendency is why creating the us versus them dynamic works so well. We're all tribal about something like an idea or an identity. [20:22] People often get meaning through their tribal identity.  [21:50] Inverting norms. Not all disruption and publicity is created equal. With inverting norms there is already a conversation or trend happening. You want to ride on the coattails of that by flipping it upside down.  [23:34] An example of inverting norms is when the Rolling Stones became the anti Beatles. [24:06] Find your mini Oprah's. She makes careers. Find your niche or area and find an Oprah equivalent in that space and partner.  [26:28] People struggle with change. Small steps make it much easier. [28:39] Are influencers legitimate? Some are really just a new kind of star, but some really do have influence. If the real influencer spread the word about you, you will become noticed. [31:30] Narrative arc. Everyone thinks of themselves as a protagonist in a drama. If you understand that you aren't the protagonist, but the other people are, and what you are offering is the tool to get them where they want to be. [35:06] Start small and reframe what you're doing to help other people's lives. [35:46] Michael tackles the Rapid Round and shares how he calms himself, why you need to find your mini Oprah, and more.    Guest Contact –   Michael Schein Microfame Media Michael Schein LinkedIn Michael Schein Twitter Michael Schein Facebook The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers Get the HYPE Book Reading Recommendations   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources –   Ryan Holiday Gary Vaynerchuk The True Believer: Thoughts on the Nature of Mass Movements   Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.