Podcasts about zero party data

It is time for a seasonal update at the intersection of Marketing, Data, Privacy and Technology. As usual, this Newsroom is divided into five blocks: ePrivacy & regulatory updates; MarTech & AdTech; AI, Competition and Digital Markets; PETs and Zero-Party Data; and Future of Media. TL;DL: The use of SDKs for data collection/sharing has been a common factor in various fines and lawsuits on both sides of the pond. The EDPB sparked an important debate on personal data-powered AI in the EU. Texas and California went after Allstate and Honda respectively. La Liga (ES), Netflix (NL), Meta (IR), and others received fines. The FTC put an end to personal data sales by General Motors. The My Health My Data Act (WA) was put to the test. AI “reasoning” models exploded, and then AI Agents followed. Garante (IT) blocked DeepSeek and a class action in Germany could have a major impact across the EU. Australia updated its legal framework. The biggest CDP players dissolved into adjacent markets and Google kept marching towards PET-powered AdTech. All references and links can be found in this episode's blog post.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, we explore how to collect zero-party data to drive Shopify store conversions.  Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided data for better marketing decisions, inventory planning, and building trust.  Learn the difference between data types and discover practical strategies for collecting and acting on zero-party data to improve your eCommerce business. Topics discussed in this episode: What zero-party data is and why it's more reliable than third-party cookies. How to implement surveys at different customer journey touchpoints. Why marketing attribution surveys often contradict Google Analytics data. What questions to ask in post-purchase surveys. How to create engaging surveys with high response rates. What the ideal survey incentive amount is ($1 per minute). How one retailer reduced $80,000 in dead stock using product surveys. Why sharing survey data improves team decision-making. How to balance survey frequency without annoying customers. Why human connection through surveys builds trust in the AI era. Links & Resources Website: https://www.gojiberry.app/ Shopify App Store: https://apps.shopify.com/gojiberry LinkedIn: https://www.linkedin.com/in/timothy-andersen/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3r2j8p4f MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

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Aquí estamos de nuevo con un Newsroom de invierno. Se repite la estructura habitual: ePrivacy y marco regulatorio; MarTech y AdTech; IA, Competencia y mercados digitales; PETs y Zero-Party Data; y Futuro de los medios. Destacamos: los SDKs bajo la lupa; espacio competitivo de la IA; agentes inteligentes; cambios en la AEPD; revolución en MarTech; caso Bindl; afinando el concepto de dato personal.  (Todos los links y referencias están disponibles en la entrada correspondiente de Masters of Privacy). Voces complementarias creadas por Evenlabs.

VP of Marketing at EZO, Rob Freedman, delves into the world of asset intelligence and management solutions. He explores the significance of zero-party data and whether it's a trend worth pursuing in today's marketing landscape. Discover how EZO's innovative approach is shaping the future of data-driven strategies. Show NotesConnect With:Rob Freedman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Marketing at EZO, Rob Freedman, delves into the world of asset intelligence and management solutions. He explores the significance of zero-party data and whether it's a trend worth pursuing in today's marketing landscape. Discover how EZO's innovative approach is shaping the future of data-driven strategies. Show NotesConnect With:Rob Freedman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  Join Sarah as she forecasts marketing trends for 2025 and how those trends apply to insurance agents like you!   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: 5 Things from the CMS 2026 MA and Part D Proposed Rule: https://pod.fo/e/28c9d2   How Ask Integrity Can Streamline Your Medicare Sales Appointments: https://pod.fo/e/27a354   Instagram Basics for Insurance Agents: https://pod.fo/e/28803f    References: Jantsch, John. “ 5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead).” Ducttapemarketing.Com, Duct Tape Marketing, 4 Dec. 2024, https://ducttapemarketing.com/2025-marketing-trends-how-to-stay-ahead/.   Chaffey, Dave. “10 Actionable Digital Marketing Trends for 2025.” Smartinsights.Com, Smart Insights, 11 Dec. 2024, https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2025/.   Rand, Stephanie. “10 Key Marketing Trends for the US in 2025.” Askattest.Com, Attest, 30 Oct. 2024, https://www.askattest.com/blog/articles/marketing-trends.   Dionne, Jazmyn. “12 Digital Marketing Trends to Look Out For in 2025.” Hiilite.Com, Hiilite Web Design + Marketing + SEO, 27 Nov. 2024, https://hiilite.com/12-digital-marketing-trends-to-look-out-for-in-2025/.   Howarth, Josh. “13 Top Marketing Trends (2024 & 2025).” Explodingtopics.Com, Exploding Topics, 11 June 2024, https://explodingtopics.com/blog/marketing-trends.   Stahl, Stephanie. “40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025.” Contentmarketinginstitute.Com, Content Marketing Institute, 4 Dec. 2024, https://contentmarketinginstitute.com/articles/trends-content-marketing/.   “2025 Marketing Trends to Watch Out For: Part 1.” Northbeam Blog, Northbeam, 17 July 2024, https://www.northbeam.io/post/2025-marketing-trends-to-watch-out-for-part-1.   Early, Morgan. “2025 Marketing Trends.” Fullcircleinsights.Com, Full Circle Insights, 6 Dec. 2024, https://fullcircleinsights.com/blog/2025-marketing-trends/.   Bevel, Christopher. “2025 Outlook: 10 Media and Marketing Trends to Watch.” Amapittsburgh.Org, American Marketing Association Pittsburgh, 19 Oct. 2024, https://amapittsburgh.org/blog/2025-outlook-10-media-and-marketing-trends-to-watch/.   Bansal, Deepak. “Digital Marketing Trends for 2025 and Beyond.” Forbes, Forbes Magazine, 13 Nov. 2024, https://www.forbes.com/councils/forbesbusinesscouncil/2024/11/13/digital-marketing-trends-for-2025-and-beyond/.   “Digital Marketing Trends for 2025: Content Strategy.” Spinutech.Com, Spinutech, 26 Nov. 2024, https://www.spinutech.com/digital-marketing/content/strategy/digital-marketing-trends-for-2025-content-strategy/.   Perry, Hanif. “Four Trends to Feed 2025 Marketing Planning.” Prophet.Com, Prophet Brand Strategy, 2 Dec. 2024, https://prophet.com/2024/08/four-trends-to-feed-2025-marketing-planning/.   Schultz, Mike. “How Many Touches Does It Take to Make a Sale?” Rainsalestraining.Com, RAIN Group Sales Training, 19 Dec. 2023, https://www.rainsalestraining.com/blog/how-many-touches-does-it-take-to-make-a-sale.  Krafft, Natalie. “Marketing in 2025: Six Key Trends That Will Drive the Future.” Oppizi.Com, Oppizi, 17 Oct. 2024, https://www.oppizi.com/blog/marketing-trends/marketing-in-2025-five-key-trends-that-will-drive-the-future/.   “Marketing Trends 2025.” Kantar.Com, Kantar, https://www.kantar.com/campaigns/marketing-trends. Accessed 12 Dec. 2024.   “Marketing Trends 2025: 13 Trends to Help You Power Through.” Mediatool.Com, Mediatool, 12 Nov. 2024, https://mediatool.com/blog/marketing-trends-2025.   Yakuel, Pini. “Marketing Trends 2025: Predictions, Tips, & Technologies to Thrive.” Optimove.Com, Optimove, 25 Nov. 2024, https://www.optimove.com/blog/marketing-trends-2025-top-predictions.   “Ready for 2025? The Marketing Trends That Could Change Everything.” Obaninternational.Com, Oban International, 29 Oct. 2024, https://obaninternational.com/blog/the-marketing-trends-set-to-rule-2025/.   Concannon, Lance. “The Biggest Marketing Trends for 2025.” Meltwater, Meltwater, 22 Nov. 2024, https://www.meltwater.com/en/blog/marketing-trends-2025.   “The Top Digital Marketing Trends You Need to Know for 2025.” Abstraktmg.Com, Abstrakt Marketing Group, 29 Oct. 2024, https://www.abstraktmg.com/digital-marketing-trends/.   Phil, Wilson. “Top 2025 Digital Marketing Trends: AI, MMM, and More.” Thinkwithgoogle.Com, Google, Dec. 2024, https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2025/.   Treanor, Tom. “What Is First-Party Data? How To Build a First-Party Data Strategy.” Cdp.Com, The Customer Data Platform Resource, https://cdp.com/articles/what-is-first-party-data-and-why-is-it-so-important/. Accessed 12 Dec. 2024.   Yakuel, Pini. “Zero-Party Data, Infinite Potential: Marketing Trends to Watch in 2025.” CMSWire.Com, CMSWire, 10 Dec. 2024, https://www.cmswire.com/digital-marketing/zero-party-data-infinite-potential-marketing-trends-to-watch-in-2025/.   “Zero Party Data vs First, Second & Third Party Data Explained.” Usercentrics.Com, Usercentrics, 1 Nov. 2024, https://usercentrics.com/knowledge-hub/zero-first-and-third-party-data/.      Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance       Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel    Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/  Not affiliated with or endorsed by Medicare or any government agency. 

Jamie Barnard, CEO of Compliant, joins host Matthew Schwartz to discuss the consumer privacy landscape following Google's decision last summer that it is no longer deprecating third-party cookies and will keep them operational within its chrome browsers next year and beyond. While marketers may consider Google's move a reprieve, Barnard stresses that forward-thinking brands are putting third-party cookies to pasture and cultivating both zero-party data, or information provided by users through feedback forms and surveys, and first-party data, or information collected directly from consumers.

Episode Summary In this episode of OnBase, host Paul Gibson talks with AI growth expert Clemens Deimann about how AI transforms demand generation. Clemens highlights AI's role in enhancing marketing through predictive analytics, audience segmentation, campaign optimization, and real-time simulations. He also shares strategies for overcoming AI adoption challenges and emphasizes using AI to complement human intuition. This conversation offers practical advice and recommendations for leveraging AI in marketing. About the guest Clemens Deimann is a recognized leader and innovator in Demand Generation, with expertise in integrating AI into marketing strategies. His career journey is marked by a deep commitment to optimizing and scaling Demand Generation processes, which he has sharpened through pivotal roles at leading global companies like Google and LinkedIn. Now at Algomarketing, Clemens is leveraging his extensive experience to drive the future of Demand Generation, ensuring that companies can navigate and thrive in the rapidly evolving digital landscape. Connect with Clemens Key takeaways - AI in Marketing: AI enhances human intuition by providing data-driven insights, enabling better decision-making in demand generation and closing pipeline gaps efficiently. - Key AI Levers: Marketers can use AI to dynamically segment audiences, refine value propositions for personalized messaging, and optimize campaign channels and timing. - Real-Time Optimization: AI-powered simulations allow marketers to predict and tweak campaign performance before execution, reducing trial-and-error cycles. - Overcoming Challenges: Adoption barriers like use case identification and cost concerns can be addressed through rapid prototyping to test AI solutions effectively. - Zero-Party Data: Allowing users to set communication preferences builds trust, supports hyper-personalization, and aligns with privacy-conscious trends. - AI as a Partner: AI complements human roles by acting as a productivity-enhancing tool rather than replacing marketers or sales professionals. Quotes On AI-Driven Campaign Optimization: "AI enables real-time campaign optimization, allowing marketers to tweak audience targeting, messaging, and channels before execution." On Zero-Party Data: "Allowing users to set communication preferences builds trust and supports hyper-personalization, aligning with privacy-conscious trends." Podcast: All-In Podcast: Clemens suggests this podcast for its comprehensive coverage of macroeconomic trends, industry developments, and insights into the future of AI. ⁠Connect with Clemens⁠ ⁠| ⁠⁠⁠⁠⁠Follow us on LinkedIn ⁠⁠⁠⁠⁠| ⁠⁠⁠⁠⁠Website

This episode of Tartlecast emphasizes the critical importance of remembering your TARTLE pin. We explain why your pin is essential for protecting your data and accessing your earnings, and we offer tips for creating a secure and memorable pin. We also address the common issue of forgotten pins and why TARTLE cannot retrieve or reset them for users. Key Takeaways: Your TARTLE pin is the key to accessing your account and protecting your data.     TARTLE cannot access or reset your pin due to security and privacy protocols.     Choose a pin that is both secure and memorable to avoid losing access to your account.      If you forget your pin, there is currently no way to recover it. You will need to create a new account.     TCAST is a tech and data podcast co-hosted by Alexander McCaig and Jason Rigby. The podcast delves into the latest trends in Big Data, Artificial Intelligence, and Humanity, examining the evolving landscape of digital transformation and innovation.   The show features interviews with data scientists, thought leaders, and industry experts at the forefront of technological advancement for human progress. Listeners can explore a wide range of TCAST episodes on their preferred podcast platforms.   Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet   What's your data worth? Find out at https://tartle.co/  

Time for a Newsroom summarizing everything that's happened in our usual areas of focus, although we are dropping the last two (Zero-Party Data and Future of media) this time around.  ePrivacy & Regulatory Updates Enforcement On September 5th, the CNIL fined CEGEDIM SANTÉ 800,000 euros for processing health data without authorization. The healthcare software provider collected sensitive personal information, assigning a unique identifier for each patient of the same doctor. This method was considered sufficient to ensure that personal data remained anonymous in order to put together certain comparative studies, but the CNIL concluded that, given the risk of re-identification, it could merely be considered pseudonymized, exposing a breach of the GDPR as a result (for starters, patients had not been informed of additional purposes). A Reference was made to the EDPB's Opinion 05/2014 on Anonymisation Techniques.  On September 27th The Irish DPC issued a 91 million euro fine to Meta for storing certain user passwords in plain text files.  On October 22nd, NOYB filed a claim against Pinterest before the French supervisory authority alleging that the company relies on legitimate interest to underpin its behavioral advertising practices, in contravention of the CJEU Bundeskartellamt decision. The social network has also been accused of breaching the transparency principle and not responding to data subject requests appropriately.  On October 24th, the Irish DPC imposed a 310m EUR fine on LinkedIn. The professional social network is not properly applying a valid legal basis for targeted ads and the processing of first party data about their members, despite referring to three separate grounds: consent, legitimate interest and contractual necessity. This has also resulted in a breach of the fairness principle. On October 30th, the California Privacy Protection Agency announced an investigative sweep of data broker registration compliance under the Delete Act. This law requires data brokers to register with the CPPA and pay a fee annually.  On November 6th, the Canadian government ordered the closure of TikTok in the country. Citizens are however allowed to keep using the app, as this is considered a personal choice.  Legal updates and guidelines On October 4th, the CJEU resolved a famous dispute between the Royal Dutch Lawn Tennis Association and the Dutch DPA. The latter had imposed a fine on KNLTB for relying on legitimate interest for sharing data with its sponsors for purposes of direct marketing. Five days later, the EDPB requested comments on its draft Opinion on processing data on the basis of Legitimate Interest: It is made clear that this legal basis should not be treated as a “last resort” as it is of equal value to the rest, and a differentiation is made between an interest (or broader benefit that a controller may have) and a purpose (or specific reason why the data is processed). The Opinion has also stated that an interest must be related to the data controller's activities. On the same day (October 9th), the EDPB adopted its Opinion 22/2024 on certain obligations following from the reliance on processors and sub-processors: every controller should extend the diligence they currently have over direct processors to the entire chain of custody, no matter how many degrees apart.  On October 16th, the EDPB adopted new Guidelines on the technical scope of article 5.3 of the ePrivacy Directive: given that very little has changed since they opened up an initial draft for comments, we recorded a separate episode with Peter Craddock pondering the far reaching implications of these Guidelines.  Turning our attention to the UK, on October 7th the UK ICO launched its own Data Protection Audit Framework including self-assessment toolkits and other practical resources.  Also, the UK Data Protection reform is back, now with a Data Use and Access Bill (with a second reading announced on November 1st). It maintains an exception for analytics cookies that will not require consent. DPOs are back on the table (the previous reform proposal was getting rid of the role).  On November 5th EDPB adopted its first report under the EU-U.S. Data Privacy Framework and a statement on the recommendations on access to data for law enforcement. The redress mechanism has been implemented successfully but it is yet not being widely used. The EDPB has voiced concerns about recent changes to Section 702 FISA and how that could expand the role of private companies in gathering data about EU citizens.  MarTech and AdTech On November 12th, Meta introduced a plan C to its Pay or Consent models, having been told by the EDPB that the current proposal would not be acceptable. A third option (besides paying and relying on behavioral ads) is now available which will use less data and remain mostly contextual. It will also compensate its decreased targeting capabilities with increased audience reach by showing ads (“ad breaks”) that become unskippable for a few seconds. A study conducted by Boston University has concluded that the Protected Audiences API (building on the formerly called FLEDGE protocol, a part of Chrome's Privacy Sandbox), can produce similar results to those of third party cookies in the context of retargeting campaigns.  On November 5th, David Raab, who back in the day had coined the label CDP (Customer Data Platform), published a provocative piece titled “The Composable CDP is Dead”. In summary the author argues that all CDPs have already caught up with the modularization that came from sitting on top of more flexible data warehouses, so every single CDP has either become a niche modular component or an all-encompassing, highly-modularized software suite. In sum, the term will not help a Hightouch differentiate itself uniquely any longer. We suggest that you listen to our interviews with Tejas Manohar and Jonathan Mendez, CEOs of Hightouch and Neuralift AI respectively, for further context.  AI, Competition and Digital Markets The community is still recovering from Hamburg's DPA's opinion (adopted on July 15th) stating that LLMs do not contain personal data. The supervisory authority made three key points that we will be covering with some future guests: a) No personal data is stored in LLMs; b) Data subject rights as defined in the GDPR cannot relate to the model itself, but they can be exercised against the provider or deployer of a system built on top of such models, with regards to the input or output of such system; c) The training of LLMs using personal data must comply with data protection regulations.  The Irish DPC announced an investigation into Google's foundational AI model (PaLM 2) on September 12th, with a focus on the DPIA that Google is expected to have undertaken.  An ICO report released on November 8th found that AI recruitment technologies can filter candidates according to protected characteristics including race, gender, and sexual orientation. On November 13th, Meta received an 800,000 EUR fine for anti-competitive practices in the bundling of its Marketplace feature with the primary Facebook application. So, they have leveraged their control over one market to take control of another, adjacent market, in this case threatening pretty large companies in the classified ads space. That's it for today! Thanks again for listening.  

We've noticed some confusion about how earnings are displayed on TARTLE.  Let's clear things up!  Our latest Tartlecast episode explains the correct way to read your wallet balance and why some data elements have a value of less than a penny. TCAST is a tech and data podcast co-hosted by Alexander McCaig and Jason Rigby. The podcast delves into the latest trends in Big Data, Artificial Intelligence, and Humanity, examining the evolving landscape of digital transformation and innovation.   The show features interviews with data scientists, thought leaders, and industry experts at the forefront of technological advancement for human progress. Listeners can explore a wide range of TCAST episodes on their preferred podcast platforms.   Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet   What's your data worth? Find out at https://tartle.co/

This Tartlecast episode clarifies the difference between the small rewards given for completing actions on TARTLE (like creating a wallet or publishing a data packet) and the larger earnings that come from bids placed on your data packets. We explain why TARTLE offers these small rewards and how they contribute to the overall goal of creating a universal basic income. TCAST is a tech and data podcast co-hosted by Alexander McCaig and Jason Rigby. The podcast delves into the latest trends in Big Data, Artificial Intelligence, and Humanity, examining the evolving landscape of digital transformation and innovation.   The show features interviews with data scientists, thought leaders, and industry experts at the forefront of technological advancement for human progress. Listeners can explore a wide range of TCAST episodes on their preferred podcast platforms.   Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet   What's your data worth? Find out at https://tartle.co/

In this episode of Tartlecast, we address a common question among TARTLE users: "What happens to my data packet after I publish it?" We clarify the process, explaining that published data packets are securely stored in the user's data vault and are not sold, moved, or transferred until a bid is placed on them. We also discuss the importance of completing data packets and building a robust data vault to attract potential buyers.     Key Takeaways: Published data packets are NOT immediately sold. They are stored in your secure data vault.     TARTLE does not have access to your data vault. Only YOU have the keys.     Once a bid is placed on your data packet, you will be notified and can choose to accept or decline the offer.     Completing more data packets increases your visibility to buyers and your earning potential.     TCAST is a tech and data podcast co-hosted by Alexander McCaig and Jason Rigby. The podcast delves into the latest trends in Big Data, Artificial Intelligence, and Humanity, examining the evolving landscape of digital transformation and innovation.   The show features interviews with data scientists, thought leaders, and industry experts at the forefront of technological advancement for human progress. Listeners can explore a wide range of TCAST episodes on their preferred podcast platforms.   Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet   What's your data worth? Find out at https://tartle.co/

We've heard your questions, and we're here to help!  Our latest Tartlecast episode tackles the common question of why some data packets don't receive bids.  Learn how to make your data more appealing to buyers and increase your earning potential on TARTLE. TCAST is a tech and data podcast co-hosted by Alexander McCaig and Jason Rigby. The podcast delves into the latest trends in Big Data, Artificial Intelligence, and Humanity, examining the evolving landscape of digital transformation and innovation.   The show features interviews with data scientists, thought leaders, and industry experts at the forefront of technological advancement for human progress. Listeners can explore a wide range of TCAST episodes on their preferred podcast platforms.   Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet   What's your data worth? Find out at https://tartle.co/

TARTLE's executives discuss how their Real Intelligence API serves different market segments in AI development, from startups to government agencies. The episode reveals how the API provides 50% of the total AI/ML lifecycle needs through a single integration point, offering ethical data sourcing and real-time human feedback across diverse global demographics. Key Segments Covered: Enterprise AI Departments: • S3 bucket integration capabilities • Streamlined legal compliance • Scalable data acquisition solutions • 20-30 minute integration timeline AI Startups: • Initial 1,000-5,000 data sample requirements • Cost-effective scaling options • Market differentiation through unique datasets • Real-time feedback for rapid development Government Initiatives: • Fourth, Fifth, and Sixth Amendment compliance • Auditable data trails • Representative population sampling • Direct public engagement capabilities Integration Benefits: • Flexible volume scaling • Documentation support • Quick implementation • Custom data collection options TCAST is a tech and data podcast co-hosted by Alexander McCaig and Jason Rigby. The podcast delves into the latest trends in Big Data, Artificial Intelligence, and Humanity, examining the evolving landscape of digital transformation and innovation.   The show features interviews with data scientists, thought leaders, and industry experts at the forefront of technological advancement for human progress. Listeners can explore a wide range of TCAST episodes on their preferred podcast platforms.   Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet   What's your data worth? Find out at https://tartle.co/

In this episode of Tartlecast, we address a common question from our global community: "Why can't I withdraw my earnings to PayPal in my country?" We discuss the challenges of international payments and the steps TARTLE is taking to provide more withdrawal options for our members worldwide. We also emphasize the importance of continuing to build your data vault on TARTLE, even while we work on expanding payment solutions. Key Takeaways: TARTLE is aware that PayPal is not available in all countries.   We are actively working to add more withdrawal options, including bank transfers, digital payment methods, and gift cards.     Your earnings are safe and secure on TARTLE, even if you cannot withdraw them immediately.     We encourage you to continue completing data packets and building your data vault, as this helps us attract more buyers for your data.     TCAST is a tech and data podcast co-hosted by Alexander McCaig and Jason Rigby. The podcast delves into the latest trends in Big Data, Artificial Intelligence, and Humanity, examining the evolving landscape of digital transformation and innovation.   The show features interviews with data scientists, thought leaders, and industry experts at the forefront of technological advancement for human progress. Listeners can explore a wide range of TCAST episodes on their preferred podcast platforms.   Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet   What's your data worth? Find out at https://tartle.co/

TARTLE's CEO Alexander McCaig and Chief Conscious Marketing Officer Jason Rigby discuss the limitations of pure IoT/sensor data collection (like Tesla's robot training suits) and why Real-Time Human Feedback (RTHF) is crucial for authentic AI development. The episode reveals how TARTLE's Real Intelligence API provides ethically-sourced, direct human data that includes critical qualitative insights missing from synthetic datasets. Key Points Covered: Why Tesla's robot training suits only capture 30-40% of necessary human behavior data How authenticity tracking through blockchain ensures data provenance Cost comparison: $85-120K for synthetic data vs. significant savings with direct human feedback Case study of sourcing millions of data points in India and rural Nigeria Why model training needs human intent data, not just mechanical movements How TARTLE's API enables automated trust-building and feedback loops Compliance advantages: Getting ahead of GDPR, CCPA through zero-party data Real examples of demographic targeting for global brands (energy drink case study) TCAST: A Tech and Data Podcast Hosted by: Alexander McCaig and Jason Rigby About: TCAST is a tech and data podcast exploring the most exciting trends in Big Data, Artificial Intelligence, and Humanity. Join Alexander and Jason as they fearlessly examine the latest developments in digital transformation and innovation. Each episode features insightful interviews with data scientists, thought leaders, and industry pioneers who are shaping the skills and technologies we need for human progress. Explore TCAST: Tune in on your favorite podcast platform and explore our extensive selection of episodes at your own pace. Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet What's your data worth? Find out at https://tartle.co/

TARTLE's Alexander McCaig and Jason Rigby discuss why AI companies are struggling with model accuracy and how real-time human feedback (RTHF) provides the solution to synthetic data limitations. Key insights include why AI models collapse at 50% synthetic data usage, the importance of demographic diversity in training sets, and how TARTLE's zero-party data approach ensures both compliance and quality across global markets. The episode explores: Why public and synthetic data lead to increasing error rates The competitive advantage of real human behavioral data How TARTLE's API enables 45-minute integration for accelerated AI development Global compliance across GDPR, CCPA, and HIPAA through zero-party data The methodology for reducing algorithmic bias through diverse demographic sampling TCAST: A Tech and Data Podcast Hosted by: Alexander McCaig and Jason Rigby About: TCAST is a tech and data podcast exploring the most exciting trends in Big Data, Artificial Intelligence, and Humanity. Join Alexander and Jason as they fearlessly examine the latest developments in digital transformation and innovation. Each episode features insightful interviews with data scientists, thought leaders, and industry pioneers who are shaping the skills and technologies we need for human progress. Explore TCAST: Tune in on your favorite podcast platform and explore our extensive selection of episodes at your own pace. Connect with TCAST: Website: https://tartle.co/ Facebook: https://go.tartle.co/fb Instagram: https://go.tartle.co/ig Twitter: https://go.tartle.co/tweet What's your data worth? Find out at https://tartle.co/

In this episode, hosts Daniel Murray and Jay Schwedelson dive into the importance of reverse engineering competitors' marketing tactics and understanding the competitive landscape for business success.=================================================================Best Moments:(01:47) Understanding the role of analyzing your competitors' actions(02:04) Why it's crucial to go through your competitors' entire marketing funnels to learn from their approach(03:33) Daniel introduces tools like Spyfu and ESP Send View for understanding competitors' strategies in greater detail(04:41) The hosts discuss how using Built With helps uncover what technology competitors are leveraging(05:29) A debate on whether to adjust your own strategy based on competitors' actions or focus solely on your unique path(07:20) The value and challenges of entering a market with established competition and how to differentiate yourself(08:58) A brief and fun side conversation about the ongoing US Open tennis tournament=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates.=================================================================Best Moments:(00:40) What aspirational marketing is and why it's effective(02:00) Statistics showing how aspirational subject lines outperform others(02:15) Examples of aspirational subject lines that resonate with both B2B and B2C audiences(04:10) How tapping into ambition and creating emotional connections can transform campaigns(05:11) A comparison of standard vs. aspirational testimonials, and their proven impact on conversion rates(09:56) A quick promotion of exciting, free virtual events like Eventtastic and the Guru Conference=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson sits down with Kara Trivunovic, Senior Vice President of Strategic Solutions at Zeta Global. They talked about the evolving landscape of email marketing, the growing role of AI, and how SMS is shaping modern marketing strategies while emphasizing the importance of maintaining a human connection in digital communications.=================================================================Best Moments:(03:25) How AI is transforming email marketing, particularly in content generation and personalization(05:32) Finding the right mix between AI-driven automation and maintaining a human element in email marketing(08:57) Insights into the effectiveness of SMS marketing and how it complements other digital strategies(12:34) Exploring the concept of value exchange and why it's crucial for successful SMS campaigns(15:48) A lighthearted discussion on reality TV, with a particular focus on the show Below Deck(18:16) Information on the upcoming Zeta Live event, where industry leaders will discuss the latest trends in marketing technology=================================================================Guest Bio:Kara Trivunovic is the Senior Vice President of Strategic Solutions at Zeta Global, a company known for its cutting-edge marketing technology solutions. With a career spanning 25 years in email marketing, Kara has played a pivotal role in the industry's development.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson answers your questions in an "Ask Us Anything" segment, covering both work-related topics and personal questions.=================================================================Best Moments:(01:28) Addressing concerns about the future of email pre-headers, particularly in light of the upcoming Apple iOS 18 update(02:34) How the iOS 18 update might affect the visibility and usage of email pre-headers(05:22) Highlighting the features and benefits of the Marigold email marketing platform(06:11) Jay's thoughts on the best practices for splitting dinner bills among friends(08:49) A plug for the upcoming Guru conference, a free virtual event focused on email marketing strategies=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode of Do This, Not That, host Jay Schwedelson delves into the latest marketing trends, addresses upcoming challenges for the holiday season, and shares exciting news about a major event.=================================================================Best Moments:(00:56) Instagram's New Feature: Discussion about Instagram's new feature that allows comments on Stories, and how this could impact engagement metrics.(01:43) Salesforce's Holiday Shopping Insights: Insights from Salesforce's latest holiday shopping index, focusing on consumer behavior trends.(02:49) Email Statistics for Parents: A look at recent email marketing statistics specifically targeting parents, highlighting effective strategies.(03:39) Key Marketing Dates: Jay highlights important upcoming dates that could affect marketing performance, particularly during the holiday season.(05:19) Joey Chestnut and Competitive Eating: A fun segment about Joey Chestnut and the world of competitive eating, exploring its unexpected marketing potential.(06:01) Guru Conference Announcement: An exclusive announcement regarding the upcoming Guru Conference, teasing what attendees can expect.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode of The Bathroom Break, Daniel Murray and Jay Schwedelson dive into the critical role of urgency in marketing campaigns, sharing actionable tips on how to effectively create and implement it.=================================================================Best Moments:(00:49) Daniel's Medium Experience: A quirky start with a medium's unconventional business approach(02:24) The Power of Urgency: Why urgency is essential in any marketing campaign, regardless of industry(03:19) Limited-Time Offers & Scarcity: Strategies for using scarcity to drive immediate action(05:30) Urgency in Copywriting: Highlighting urgent pain points to connect with your audience(07:03) Introducing "FONF": The new concept of "Fear of Not First" in urgency marketing(08:27) Exclusivity & FOMO: How to leverage these emotions to enhance urgency in your campaigns=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into the transformative power of unscalable marketing tactics. He shares his personal "90-day handholding" strategy, which focuses on building human connections in an era increasingly dominated by automation and AI-generated content.=================================================================Best Moments:(00:40) Unscalable tactics and their importance in standing out in a highly automated marketing landscape(01:20) The over-reliance on automation and AI can lead to a loss of personal touch in marketing efforts(02:15) Jay explains his "90-day handholding" approach, a personalized strategy designed to nurture relationships and guide clients through the early stages of engagement(04:00) How these unscalable tactics can lead to significant business growth by fostering deeper connections with customers(05:43) Examples include sending personalized video messages, curating handpicked content for specific clients, and even sending birthday notes to enhance customer relationships(06:54) The impact of handwritten letters in creating memorable, personal connections with clients(08:42) Jay shares a personal anecdote about his texting habits and maintaining Snapchat streaks with his children, showcasing the importance of staying connected in both personal and professional life=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson interviews Dennis Kelly, the CEO and Co-Founder of Postalytics, a company that automates direct mail marketing.=================================================================Best Moments:(04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies(04:37) Jay frames the conversation around direct mail automation and how it works similarly to email marketing automation(06:43) Dennis illustrates how direct mail automation can be triggered based on a prospect's actions, such as clicking on an email campaign(08:09) Dennis highlights the cost-effectiveness of direct mail automation, with pieces costing around $1 or less(10:09) Dennis addresses the perception that direct mail is a legacy channel and discusses its effectiveness(12:20) Jay inquires about the state of marketing automation in the direct mail industry(14:06) Dennis shares his unusual morning routine of swimming in the cold ocean=================================================================Guest Bio:Dennis Kelly is the CEO and co-founder of Postalytics, a company that automates direct mail marketing. With a background in starting tech companies in the Boston area since the late 1980s, Dennis has focused on leveraging technology to modernize the direct mail industry.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson tackles questions about future marketing strategies and sharing a personal story from an unexpected earthquake experience in Seattle.=================================================================Best Moments:(01:10) A first-hand account of Jay's brush with nature's unpredictability(02:13) Exploring the key elements of 2025 marketing strategies, with a focus on email sending infrastructure and the importance of replies(06:26) Jay's thoughts on airport food, leading to a story about a regrettable sushi choice=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into effective Labor Day marketing strategies, shifts in podcast listening platforms, and his latest obsession with a reality TV show.=================================================================Best Moments:(00:40) Jay sets the stage for an insightful discussion on marketing and media trends(01:03) Exploring consumer behavior and effective strategies for Labor Day promotions(02:27) How to optimize your email campaigns as summer winds down(03:35) Notable changes in how and where people are tuning into podcasts(05:13) Jay shares his enthusiasm for Love is Blind UK and why you should tune in=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This, Not That discuss the critical role of short-form video content in modern B2B marketing strategies.=================================================================Best Moments:(00:30) The Rise of Short-Form Video: How short-form video is transforming B2B marketing landscapes(01:07) Jay's LinkedIn Experience: Insights from Jay on leveraging short-form video to boost engagement on LinkedIn(02:12) The "Costco Sampler Effect": Using bite-sized video content to attract and engage new audiences(03:30) Authenticity & Personality: The importance of being genuine and relatable in short-form video content(04:27) Effective Video Elements: Key components of successful short-form videos, including hooks, creativity, and emotion(05:55) Repurposing Content: Turning long-form content into concise, shareable clips(07:08) Promoting Webinars & Campaigns: Using short-form video as a powerful tool to drive attendance and interest in webinars and marketing campaigns=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson interviews the acclaimed digital marketing expert, Neil Patel. They dive into the future of marketing, the power of influencer partnerships, and how to effectively use AI in your campaigns.=================================================================Best Moments:(01:48) Is Threads (the Meta app) the next big thing or a waste of time?(02:30) The benefits of influencer marketing for small and medium brands(03:43) Survey insights: Why people might prefer 1 million followers over $1 million(05:20) The most underutilized and easy way to leverage AI for marketing(06:16) Strategies for email re-engagement campaigns(07:51) How Neil Patel would spend $50,000 to improve marketing at a small B2B company(08:31) The biggest waste of paid media in marketing(10:10) Are marketers missing out on Reddit?(11:06) Navigating ad cost fluctuations around elections and holidays(13:15) How iOS 18's AI email categorization could shake up email marketing=================================================================Guest Bio:Neil Patel is the co-founder of NP Digital, one of the leading digital marketing agencies in the world. A renowned figure in the industry, Neil's blog receives over 9 million visits per month, and his podcast "Marketing School" has garnered 12 million downloads per month. With extensive expertise in SEO, content marketing, and digital strategy, Neil is a trusted voice in the marketing community.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

This podcast episode features host Jay Schwedelson discussing personalization tactics that work for marketing in 2023. He talks about how using first names for personalization is outdated and no longer effective, and shares new personalization trends that can increase engagement at no extra cost.Best Moments:The F-Name Episode: Personalization That WorksUsing first names in subject lines only lifts open rates by 4% now since it's so common. Geography, life events, interests and past purchases work much better, lifting rates over 25-30%.Putting company names in subject lines lifts open rates by 41% for B2B emails. Other options: job function, industry, customer longevity.Tell people who they are - when segmenting an audience, explicitly tell them they are in that segment. Keeps reinforcing in subject line, email content, landing pages.Can get more advanced by calling out behaviors - early registrants, high reviewers, etc. Keep recognizing the specific activity.The Awkwardness of Hometown Dates on The Bachelorette=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a work-related question about changes in email marketing metrics after switching platforms, as well as a "ridiculous question" testing Jay's basic life skills!=================================================================Best Moments:(01:04) Understanding email marketing metrics after changing email sending platforms(05:01) Identifying bot clicks in email marketing(06:38) Adulting skills assessment — Jay is STRUGGLING!=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into this week's hottest topics, from the recent updates from LinkedIn, changes coming in Apple's iOS 18 update, and pop culture updates!=================================================================Best Moments:(00:57) LinkedIn Updates: "For You" section, editing scheduled posts, boosting newsletter ads for the first time(03:01) Apple iOS 18 Updates and the impact it will have on email marketing(07:09) Pop Culture Commentary: Disappointed that Emily in Paris on Netflix is already #2?!?(08:01) Jay's thoughts on Grant being sent home from The Bachelorette=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That and Subjectline.com share their top strategies for overcoming writer's block and generating fresh content ideas.=================================================================Best Moments:(01:20) Piggybacking Off Popular Posts: How to spark inspiration by building on trending social media content(02:37) Testing Ideas in the Comments: Engaging with comments to gauge interest and refine your content ideas(03:43) Providing Your Take on News and Trends: Monitoring the latest in marketing and offering unique perspectives(04:27) Exploring New Content Formats: Finding inspiration beyond your industry to keep your content fresh(07:21) Repurposing Core Ideas: Repackaging successful content in various formats to maximize its impact(08:18) Daniel's Tennis Strategy: A humorous take on how Daniel approaches both tennis and content creation with power, strategy, and a stoic demeanor=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson interviews Lisa Hake, Vice President of Marketing and Communications at Great Clips, about their innovative back-to-school marketing campaign. This campaign creatively helped parents decode the latest Gen Z and Gen Alpha slang to ensure their kids walked away with the perfect haircut.=================================================================Best Moments:(02:04) Discussing the strategy behind Great Clips' back-to-school campaign(04:22) How the campaign tapped into cultural trends and insights about busy parents and school-aged children(06:11) The collaboration with influencers and Joey Fatone to create content around Gen Z slang(11:02) Giving away 24,000 free haircuts to launch the campaign and drive engagement(12:09) Using a survey and coupon offer to grow the email database(15:14) The types of content Great Clips shares with customers beyond just offers(17:41) Exploring the balance between SMS and email marketing for customer engagement(18:53) Emphasizing the importance of human-to-human marketing(19:46) Lisa shares a Gen Z slang term she learned during the campaign=================================================================Guest BioLisa Hake is the Vice President of Marketing and Communications at Great Clips, the world's largest salon brand with over 4,100 locations. With a rich background that includes roles at Pillsbury, 3M, and Best Buy, Lisa has been steering the marketing efforts at Great Clips for the past seven years, creating campaigns that resonate across generations.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into the critical importance of tailoring your content to specific platforms, backed by new research findings from World Data Research.Learn why beginner-level content thrives on social media while advanced content excels in email marketing and discover the stats that prove it!=================================================================Best Moments:(00:40) Why beginner-level content is more effective on social media(01:35) Research insights: Platform-specific content strategies(02:28) Performance stats for beginner content on LinkedIn and Instagram(03:33) Why advanced content should be reserved for email campaigns(04:10) Avoid the mistake of blanket repurposing across channels(07:26) Jay shares a humorous anecdote about his dermatologist wife=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a perplexing marketing question and a hilarious food-related inquiry!=================================================================Best Moments:(01:07) Why did a 50% discount campaign underperform compared to a 30% discount?(02:05) The surprising psychology behind discounts, reviews, and pricing(07:16) The weirdest food combinations you'll ever hear about—some of which Jay finds utterly disgusting!(09:13) Promo for the upcoming Guru Conference — don't miss out!=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into this week's hottest topics, from the potential impact of the Democratic National Convention on email engagement to Instagram's latest changes in metrics. Plus, get a sneak peek into upcoming pop culture releases, including Emily in Paris Season 4 and Vince Vaughn's new series Bad Monkey. Jay also shares his top Vince Vaughn movie picks!=================================================================Best Moments:(00:40) The Democratic National Convention and its potential impact on email engagement(02:07) Instagram's change in engagement metrics(03:33) Upcoming pop culture releases: Emily in Paris Season 4 and Bad Monkey(04:53) Jay's favorite Vince Vaughn movies=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials podcast and Jay Schwedelson from the Do This Not That Podcast and Subjectline.com discuss the concept of content curation versus content creation and how Daniel built a following of over 1 million people using this tactic.=================================================================Best Moments:(00:54) Daniel and Jay's sleep schedules and bedtime routines(01:44) Overview of the episode's topic: content curation vs. content creation(02:21) Setting the stage: curation vs. creation in retail (Apple vs. Amazon)(03:04) The importance of having good taste in content curation(03:30) How Daniel fell into content curation on LinkedIn(04:24) Daniel's filtering process: "Would I share this in a group chat?"(05:24) The value of curation: saving time and finding the best content(06:36) Daniel's initial goal: amplifying other marketing voices(07:28) Curation as a foundation for building expertise and authority(08:21) Curation gets a bad rap, but it's a valuable practice(09:27) Curation should be part of growing a personal brand(09:30) Subjectline.com as an example of curation in the email marketing space(10:12) Finding early trends on platforms like Twitter and Reddit=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson discusses the pitfalls of re-engagement campaigns and provides actionable tips on how to focus marketing efforts more effectively.=================================================================Best Moments:(00:40) Jay discusses re-engagement campaigns and their drawbacks(01:59) Findings from tests conducted on the effectiveness of re-engagement campaigns for B2B(04:40) Insights on the impact of re-engagement campaigns for consumer marketing(06:54) Advice on focusing energy on new customers rather than re-engaging old contacts(07:49) "Since You Didn't Ask" segment, where Jay shares his experience from a recent guys' trip to Nashville(09:43) Humorous story about a friend's reaction to trying the hottest chicken dish at Hattie B's Hot Chicken(11:05) Jay is tasked with planning the next guys' trip location=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson interviews Mike Montague, the Head of Franchise Strategy at Sandler and host of the popular podcast, "How To Succeed."=================================================================Best Moments:(02:03) Mike shares his background story, including his passion for sales training, website design, and radio hosting(05:02) Mike emphasizes the importance of having a regular creation process, whether it's a podcast, video, blog, or newsletter(06:33) Jay asks about the difficulty of starting a podcast, and Mike suggests keeping it simple with affordable equipment and hosting(09:49) Mike advises against overproducing or trying to appeal to everyone, and instead recommends being authentic and finding the right audience(10:17) Jay and Mike discuss the importance of consistency in building a connection with the audience(11:01) Mike shares the added benefits of podcasting, such as staying focused and engaged(12:18) Jay asks about pitfalls to avoid when starting a podcast, and Mike advises against faking it, setting up an unsustainable schedule, or trying to please everyone(15:10) The conversation shifts to Mike's passion for Lego and his certification as a Lego Serious Play instructor(17:02) Mike explains how he teaches adults to play with Legos, fostering creativity, storytelling, and problem-solving skills=================================================================Guest Bio:Mike Montague is the Head of Franchise Strategy at Sandler, a leading sales training organization. He is also the host of the popular podcast "How To Succeed," which has over 650 episodes and 3.5 million downloads. Mike has a diverse background, including sales training, website design, radio hosting, and a passion for Lego and play-based learning.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson covers an "Ask Us Anything" segment, tackling a work-related question and a fun, ridiculous question from YOU, the listeners.=================================================================Best Moments:(01:41) Work question: Is last-touch attribution the best or right way of measuring ROI?(06:33) Ridiculous question: What do you think about the upcoming movie "It Ends With Us" and what are your favorite romantic comedies?(09:16) GURU Conference=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson discusses the latest news and trends happening this week in business, marketing, and pop culture. Hear about Pommel Horse Guy, Google's controversial ad, and Europe's latest regulations on AI.=================================================================Best Moments:(00:55) The viral "pommel horse guy" Steven Nedorozic from the US men's gymnastics team and brands capitalizing on his newfound fame(02:01) Google's controversial "Dear Sydney" ad involving AI content generation, which was ultimately taken down due to backlash(03:30) The rapid growth of Meta's Threads app, now reaching 200 million monthly active users(04:13) The EU's AI Act, considered the first legislation attempting to regulate AI based on risks, goes into effect this week(05:26) The upcoming release of the highly anticipated movie "It Ends With Us," based on the popular novel by Colleen Hoover=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials and Jay Schwedelson from the Do This, Not That Podcast discuss the importance of user-generated content (UGC) and testimonials in marketing.=================================================================Best Moments:(01:00) The importance of social proof, testimonials, and UGC in today's marketing landscape(02:00) Testimonials are now table stakes, and marketers should not be afraid to ask for them(02:53) Having a system to store and organize testimonials from raving fans and customers(03:25) Quick win tactics for leveraging testimonials, like using them in subject lines and headlines(04:21) The power of using testimonials in various marketing materials, like ads and website headlines(05:16) The Ogilvy Rolls Royce ad and using customer quotes as headlines(06:04) The importance of having a mix of ratings, as perfect 5-star ratings can seem untrustworthy(06:49) Using aggregated data on popular products or services as social proof(07:47) The effectiveness of admitting flaws and using negative testimonials in marketing(08:41) The potential intrigue factor of promoting the "worst" or "least popular" product=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into the importance of getting ahead in YOUR marketing efforts as you approach September 1st (leading up to big holiday promo). He also provides actionable tips and insights on how you can adapt your email sending strategies for better engagement and results!=================================================================Best Moments:(00:42) The importance of staying ahead in your marketing strategy(00:54) Significant data about marketing activities in the next 30 days(01:07) Increase in Halloween and Q4 email promotions(01:32) September 1st as a crucial date for marketers(01:44) Shifting focus to 2025 after September 1st(02:30) Impact of mentioning holiday or pre-Black Friday in email subject lines(03:15) Need for a content audit to avoid outdated references(04:02) Impact of mentioning the current year in B2B content offers(04:50) Emphasis on relabeling content for 2025(05:51) Jay's annual guys trip and its importance(06:30) The chaos and fun of organizing the guys trip=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson tackles some pressing questions from listeners like YOU and shares practical tips for marketers.Jay dives into strategies for networking and learning from industry events without being physically present and offers actionable advice on landing speaking slots at conferences.=================================================================Best Moments:(01:36) Networking at industry events without attending(02:15) Jay outlines how to message event speakers on LinkedIn effectively(03:49) Tips on engaging with event hashtags and exhibitors(04:09) Strategies for participating in the conversation online(05:23) Jay discusses the importance of crafting compelling session titles for speaking gigs(06:03) Advice on creating video content to showcase speaking skills(07:01) Why speaking at any available event can boost your profile(09:05) Jay shares his favorite (and least favorite) streaming services in response to a fun question=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson discusses some interesting recent marketing trends and survey results, including TikTok's recent "Deal For You" sales event. Also, what's up with long gaps between seasons of great shows?!?=================================================================Best Moments:(00:54) A survey found that 79% of people aged 18-25 and 53% of those aged 26-40 would rather have 1 million followers than $1 million(02:16) TikTok's recent "Deal For You" sales event underperformed compared to Amazon Prime Day, with sales down 6% during the same period(04:15) Using Olympic-themed words like "champion," "gold medal," and emojis in email subject lines is boosting open rates by up to 20%(05:13) Jay expresses frustration with the long gaps between seasons for popular TV shows like Euphoria, Severance, and Stranger Things=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, hosts Jay Schwedelson and Daniel Murray from the Marketing Millennials dive into managing haters and negative feedback in the marketing world.Whether you're taking a quick break or just need some marketing wisdom on the go, this episode covers practical tips and personal insights you can use in your job today!=================================================================Best Moments:(01:00) Sushi cravings in LA(01:27) Discussion on haters and negative feedback(02:00) Importance of negative feedback in marketing(03:05) Personal experiences with negative feedback(04:11) Jay's mantra — "When in doubt, opt them out"(05:08) The impact of one-off criticism on marketing strategies(06:09) Unsubscribes and their role in marketing(07:33) Cultivating an engaged and loyal audience(08:02) The hosts' favorite sushi orders=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson interviews Nate Frick, the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform.=================================================================Best Moments:(03:03) Explanation of zero-party data and its importance for personalization(05:11) The difference between zero-party data and first-party data(07:20) Nate's recommended approach to data acquisition and personalization strategy(09:06) The importance of using the data provided by customers authentically(10:23) Personalization across different channels, like SMS vs. email(12:01) Moving beyond basic personalization like using first names(13:28) Leveraging data points like product interests, locations, and dates for personalization(15:40) The shifting trend of brands being more upfront about using customer data for personalization(16:10) Nate's experience with people thinking he can fix their tech issues after working at AOL