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Aaron Werner and Daniel Palmer continue their discussion on sales, positioning, and patient communication by exploring the idea of “my story” versus “your story.” They unpack how optometrists can better understand what patients truly want, position the practice around those needs, and show up as the trusted guide rather than the hero in the patient's story. ---------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Aaron Werner and Daniel Palmer discuss how optometrists can communicate recommendations with more clarity, conviction, and structure. They explore why patients resist “being sold,” how trust is built through better questions, why “no” is often the second-best answer, and how documenting the patient journey can reveal gaps that keep patients from accepting the care they need.
TRIGGER WARNING: This episode covers content around violence, murder, death, suicide, psychological and physical trauma, and self harm. Please be advised. Welcome back to another episode of Did You Read The Book? ! Join me and my guest, Daniel Palmer, as we break down (both academically and mentally) a politically charged story to talk through radical regimes, societal alienation, and the age old question of "Why eel?" in Fahrenheit 451 by Ray Bradbury. Our Recommendations Andor created by Tony Gilroy American Horror Story: Season 7 - Cult created by Brad Falchuk, Ryan Murphy, & Halley Feiffer Salem's Lot by Stephen King Doom Patrol developed by Jeremy Carver Find Me Online If you like Did You Read The Book?, don't be shy and share with your family, friends, neighbors, and anyone else you see fit! You can also follow me on Bluesky, Threads, Facebook, Google Podcasts, Amazon Music, iTunes, Tune In/Alexa, Spotify, and Pandora! About The Show Music composed and produced by Abek Cover art created by Jared Stokes Banner art and background design by IndigoLink Podcast production by Erin Palmer
TRIGGER WARNING: This episode covers content around violence, murder, death, suicide, genocide, sexual abuse, rape, psychological and physical trauma, religious extremism, and religious persecution. Please be advised. Welcome back to another episode of Did You Read The Book? ! Join me and my guests, Sheree Baxter McLaughlin and Daniel Palmer, as we have a real deep discussion around religious extremism, beautiful prose structures, and dive into one of the hardest (and most relevant) topics yet with The Handmaid's Tale by Margaret Atwood. Our Recommendations Andor created by Tony Gilroy Oryx and Crake by Margaret Atwood Pluribus created by Vince Gilligan The Nightingale by Kristin Hannah The Women by Kristin Hannah Mistress of Lies by K.M. Enright Find Me Online If you like Did You Read The Book?, don't be shy and share with your family, friends, neighbors, and anyone else you see fit! You can also follow me on Bluesky, Threads, Facebook, Google Podcasts, Amazon Music, iTunes, Tune In/Alexa, Spotify, and Pandora! About The Show Music composed and produced by Abek Cover art created by Jared Stokes Banner art and background design by IndigoLink Podcast production by Erin Palmer
In this episode of Pinky Swear Confessions, Danielle isjoined by friend and fellow thriller author, Daniel Palmer. Writing as Jamie Day, Daniel Palmer is the USA Today bestselling author of Block Party, The Lake Escape and, coming this summer, Beach Thriller. Daniel lives by the beach with his partner and sweet dog Monty. #PinkySwearBook #DanielleGirard #ThrillerReads#DomesticThriller #Bookstagram #BookTok #SuspenseReads #FemaleFriendship#MothersAndDaughters #BookReels #PsychologicalThriller #NewRelease2025#ReadersOfInstagram #Bookish #podcast #author #interview #authors #KillerWomen#KillerWomenPodcast #authorsontheair #podcast #podcaster #killerwomen#killerwomenpodcast #authors #authorsofig #authorsofinstagram #authorinterview#writingcommunity #authorsontheair #suspensebooks #authorssupportingauthors#thrillerbooks #suspense #wip #writers #writersinspiration #books#bookrecommendations #bookaddict #bookaddicted #bookaddiction #bibliophile#read #amreading #lovetoread #daniellegirardbooks #danielpalmer #jamieday
Bodo Knochenhauer and Daniel Palmer join host Todd Marquardt to talk about Crime Stoppers on this edition of Talk Law Radio!
TRIGGER WARNING: This episode covers content around violence, murder, death, sexual abuse, non consensual sex, psychological trauma, and body gore. Please be advised. Welcome back to another episode of Did You Read The Book? ! Join me and my dynamic duo guests, Julie McCulloch-Francis and Daniel Palmer, as we face plant into yet another Eldritch horror vibe of terrifying body snatcher tropes, crazy head canon theories, and just a full melt down of how this is possibly considered an adaptation of The Thing on the Doorstep by H.P. Lovecraft. Our Recommendations Baldur's Gate 3 created by Larian Studios The Sanatorium by Sarah Pearse Talk To Me directed by Michael & Danny Philippou Black Sheep directed by Jonathan King Slotherhouse directed by Matthew Goodhue Predator: Killer of Killers directed by Dan Trachtenberg & Micho Rutare Find Me Online If you like Did You Read The Book?, don't be shy and share with your family, friends, neighbors, and anyone else you see fit! You can also follow me on Bluesky, Threads, Facebook, Google Podcasts, Amazon Music, iTunes, Tune In/Alexa, Spotify, and Pandora! About The Show Music composed and produced by Abek Cover art created by Jared Stokes Banner art and background design by IndigoLink Podcast production by Erin Palmer
"This month on Book Nerds, your favorite doctor-entrepreneurs—Dr. Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner—are joined by Daniel Palmer, certified StoryBrand guide and marketing strategist, to dive deep into Donald Miller's StoryBrand 2.0. What happens when doctors stop trying to be the hero and instead become the guide? The answer might just transform your entire practice. In This Episode: • What it really means to make your patient the hero • The seven parts of the StoryBrand framework and how to apply them in optometry • Why clarity beats complexity—and how jargon drives patients away • How to craft simple, 3-step plans that increase patient engagement • Why most practices “OD-splain” (yep, it's a thing) and how to fix it • Using empathy and storytelling to drive better treatment acceptance • How to reframe your team communication and leadership using the same framework • BONUS: How Aaron tested the framework during story time at the bar Whether you're explaining glaucoma drops, pitching dry eye treatments, or training your staff, this episode will show you how storytelling creates buy-in, boosts revenue, and builds lasting relationships. And yes, you'll never watch a movie—or give a treatment recommendation—the same way again. Tools Mentioned: • StoryBrand One-Liner Formula • Donald Miller's Business Made Simple AI Tool • The “8 Second Rule” to close the sale" ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision