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"This month on Book Nerds, your favorite doctor-entrepreneurs—Dr. Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner—are joined by Daniel Palmer, certified StoryBrand guide and marketing strategist, to dive deep into Donald Miller's StoryBrand 2.0. What happens when doctors stop trying to be the hero and instead become the guide? The answer might just transform your entire practice. In This Episode: • What it really means to make your patient the hero • The seven parts of the StoryBrand framework and how to apply them in optometry • Why clarity beats complexity—and how jargon drives patients away • How to craft simple, 3-step plans that increase patient engagement • Why most practices “OD-splain” (yep, it's a thing) and how to fix it • Using empathy and storytelling to drive better treatment acceptance • How to reframe your team communication and leadership using the same framework • BONUS: How Aaron tested the framework during story time at the bar Whether you're explaining glaucoma drops, pitching dry eye treatments, or training your staff, this episode will show you how storytelling creates buy-in, boosts revenue, and builds lasting relationships. And yes, you'll never watch a movie—or give a treatment recommendation—the same way again. Tools Mentioned: • StoryBrand One-Liner Formula • Donald Miller's Business Made Simple AI Tool • The “8 Second Rule” to close the sale" ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Welcome to this episode of 20/20 Money! My guest on today's show is Daniel Palmer. Daniel joins me back on the show to talk through a growing service and role in small businesses (optometry included), which is the Fractional C*O service. I use the * to depict the fact that this role could be Chief Operating, Marketing, Information/Technology, and yes Financial Officer. We talk about the differences between a consultant and a fractional C*O and how to think about each of those roles in your organization, how a practice can think about if & when they're ready to add that relationship to their leadership team, and the value that this role should be providing in an organization. As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our monthly “planning life on purpose” newsletter that's filled with tips and ideas to help you plan your best life, on purpose. You can also set up a Triage conversation to learn a little bit more about how we serve in the capacity of a personal and professional CFO: helping OD practice owners around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions both in and out of their practice to ultimately help them live their best life on purpose. Lastly, if you're interested in learning more about the 20/20 Money Financial Success Masterclass, a course & platform that we created to help ODs become “brilliant at the financial basics,” please check out the link in the show notes of this episode to learn more. And with that introduction, I hope you enjoy my conversation with Daniel Palmer. Resources: 20/20 Money Masterclass Information ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!
TRIGGER WARNING: This episode covers content around murder, violence, false incarceration, addiction, and child abduction. Please be advised. Welcome back to another episode of Did You Read The Book? ! Join me and my wonderful returning guest, Daniel Palmer, as we bring yet another glorious sci-fi topic to the table to gush over beautiful world building, incredible future tech, and have a proper giggle over the cinematic vibe that was the early 2000's in The Minority Report by Philip K. Dick. Our Recommendations Vinland Saga by Shuhei Yabuta Berserk by Kentaro Miura Small Favors by Erin A. Craig Find Me Online If you like Did You Read The Book?, don't be shy and share with your family, friends, neighbors, and anyone else you see fit! You can also follow me on Twitter (@DYRTBPodcast), Threads, Facebook, Google Podcasts, Amazon Music, iTunes, Tune In/Alexa, Spotify, and Pandora! About The Show Music composed and produced by Abek Cover art created by Jared Stokes Banner art and background design by IndigoLink Podcast production by Erin Palmer
Welcome to this episode of 20/20 Money! My guest on today's show is Daniel Palmer, founder of Morether Creative, a Fractional CMO for optometrists nationwide. In this conversation, we talk through and explain the Story Brand process and the SB7 framework. We talk about the common marketing mistakes that biz owners (not just ODs) make when it comes to marketing their brand, how to think of the SB7 framework through the patient experience, and some of the Next Best Steps that ODs can take based on our conversation. Daniel also shares a really impactful framework called the one-line story brand and how ODs can use this simple, 3-part framework to explain each part of the patient's journey through the practice which ultimately demonstrates the value of the practice to the patient. As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our monthly “planning life on purpose” newsletter that's filled with tips and ideas to help you plan your best life, on purpose. You can also set up a Triage conversation to learn a little bit more about how we serve in the capacity of a personal and professional CFO: helping OD practice owners around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions both in and out of their practice to ultimately help them live their best life on purpose. Lastly, if you're interested in learning more about the 20/20 Money Membership, a platform that we created to help ODs become “brilliant at the financial basics,” please check out the link in the show notes of this episode to learn more. And with that introduction, I hope you enjoy my conversation with Daniel Palmer. Resources: 20/20 Money Membership Information My StoryBrand Building a Story Brand (book) ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!
TRIGGER WARNING: This episode covers content self harm and death. Please be advised. Welcome back to another episode of Did You Read The Book? ! Join me and my top notch guests, Daniel Palmer and Julie McCulloch-Francis, as we have a good ol' fashion nerd out over aliens, horror tropes, and a few giggles over the lovely Nicolas Cage in The Color Out Of Space by HP Lovecraft. Our Recommendations Celestis by Paul Park Saga of the Forgotten Warrior Series by Larry Correia The Serpent's Shadow (First book of the Elemental Masters Series) by Mercedes Lackey Find Me Online If you like Did You Read The Book?, don't be shy and share with your family, friends, neighbors, and anyone else you see fit! You can also follow me on Twitter (@DYRTBPodcast), Threads, Facebook, Google Podcasts, Amazon Music, iTunes, Tune In/Alexa, Spotify, and Pandora! About The Show Music composed and produced by Abek Cover art created by Jared Stokes Banner art and background design by IndigoLink Podcast production by Erin Palmer
Daniel Palmer and Alex Vollmer join attorney Todd Marquardt to talk about everything fiesta on this special festive edition of Talk Law Radio! The mission of Talk Law Radio is to help you discover your legal issue blind spots by listening to me talk about the law on the radio. The state bar of Texas is the state agency that governs attorney law licenses. The State Bar wants attorneys to inform the public about the law but does not want us to attempt to solve your individual legal problems upon the basis of general information. Instead, contact an attorney like Todd A. Marquardt at Marquardt Law Firm, P.C. to discuss your specific facts and circumstances of your unique situation. Like & Subscribe! https://www.youtube.com/@talklawradio3421 Listen here! www.TalkLawRadio.com Work with Todd! https://marquardtlawfirm.com/ Join attorney Todd Marquardt every week for exciting law talk on Talk Law Radio!See omnystudio.com/listener for privacy information.