Podcasts about patient journey

In this episode, host Don Adeesha joins double board-certified dermatologist and somatic trauma specialist Dr. Kiera Barr to explain why a clinically excellent aesthetic consultation can still end with, "Let me think about it." They reveal how rushed communication and unseen nervous-system responses can quietly undermine trust before price or treatment quality ever becomes the deciding factor. Dr. Barr breaks down the visible and subtle signs of fight, flight, and shutdown, from shallow breathing and repeated reassurance-seeking to silence, flat affect, and disengagement. She shares practical ways to regulate provider presence, slow the pace, ask better questions, use consent-based touch, and design the full patient journey - from scheduling and the waiting room to the consultation and follow-up - around safety. Her framework centers on helping patients feel safe, seen, soothed, and secure while keeping nervous-system awareness ethical and free from manipulation. The final message is clear: regulation is not about staying calm; it is about consistently returning to a grounded state so the entire team can build stronger relationships, better outcomes, and a more trusted practice.

Generating more leads isn't enough if patients can't book an appointment when they're ready. In this episode of Ignite, Ashley Petrochenko Cardinal's VP of Brand Marketing sits down with Dental Marketing Industry Expert Ana Doran to explore why patient acquisition depends on more than great campaigns. Drawing on her experience supporting multi-location dental organizations, Ana shares how speed to lead, operational readiness, AI-powered engagement, and authentic branding help practices turn more inquiries into booked appointments. You'll learn: Why responding within 30 seconds can dramatically improve appointment bookings Why marketing and operations must work together to drive patient growth Why show rates matter more than lead volume when measuring marketing success What to validate before scaling a winning campaign across locations If you want your marketing to convert more patients instead of simply generating more leads, hit play on this episode. RELATED RESOURCES Connect with Ana - https://www.linkedin.com/in/ana-doran-ab5b53185/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

Healthcare marketing doesn't have a lead problem. It has an operations problem. In this episode of Ignite, Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Colleen Mulder, a Multi-site, Private Equity Marketing Consultant and Fractional CMO, to explore why patient acquisition depends on far more than great marketing. Colleen shares how the fastest-growing healthcare organizations align marketing, operations, finance, and providers to turn patient demand into measurable business growth, instead of losing patients somewhere between the click and the appointment. You'll walk away with: Why patient acquisition depends on operational readiness, not just marketing spend How to measure marketing using completed visits, revenue, and EBITDA instead of vanity metrics Why referrals and direct-to-patient marketing should work together across one patient journey A practical framework for scaling campaigns across multiple locations without creating operational bottlenecks If you want to prove marketing's impact beyond leads and build a stronger healthcare growth engine, this is the episode to queue up next. RELATED RESOURCES Connect with Colleen - https://www.linkedin.com/in/colleen-mulder-94717310/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Why Capacity-Driven Marketing Is Non-Negotiable  - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/

Are you equipped to spot rare NTRK fusions and implement tumor-agnostic therapy? Credit available for this activity expires: 7/14/27 Earn Credit / Learning Objectives & Disclosures: https://www.medscape.org/viewarticle/redefining-patient-journey-promise-and-practice-ntrk-fusion-2026a1000lot?ecd=bdc_podcast_libsyn_mscpedu

In this jam-packed episode of Medical Spa Insider, AmSpa founder Alex Thiersch sits down with three leading aesthetic and wellness innovators at the Medical Spa Show to explore the massive shift toward longevity medicine, functional health, and internal wellness. First, Dr. Johnny Franco opens up about his personal 100-pound weight loss journey using GLP-1 medications and how he is pioneering treatment protocols to address "aesthetic maturity issues" like skin laxity and volume loss in younger patients. Next, Dr. Sabrina Fabi dives into hormonal optimization, sharing the fascinating neurobiology behind oxytocin receptors, topical hormone wellness, and why looking good is directly linked to how we feel. Finally, Dr. Maxwell Jen shares his journey from emergency medicine to founding Umi Anti-Aging, explaining why he runs a completely filler-free practice and how he balances cutting-edge international treatments with strict US regulatory frameworks. 01:20 The GLP-1 Patient Journey & "Aesthetic Maturity" 04:46 Proactive Treatment Protocols 10:48 The Aesthetic/Longevity Merger 17:41 The Science of Topical Oxytocin 24:56 From Emergency Medicine to Foundational Health 34:56Navigating International Innovations & Regulatory Compliance 

Ben Keneally, BCG's Asia Pacific health care services leader, explains why AI is now many patients' first stop — often before they see a doctor. He argues that pairing AI with personal health records improves outcomes and equity, and that health leaders, not LLMs, must shape how this shift unfolds.You'll Learn:Why AI is becoming the default first step in care, especially in markets with limited access to cliniciansHow pairing AI with personal health records improves treatment compliance and catches errors earlierWhy driving AI into end-to-end care pathways takes leadership, not just frontline experimentationLearn More:BCG's Latest Thinking on the Health Care Industry: https://on.bcg.com/4w2MmPtConsumers Are Ready for AI-Enabled Health Care. Health Systems Need to Be, Too.: https://on.bcg.com/4vo2ZDXChapters (0:00) The Biggest Health Care Shift in Centuries(1:47) How Is AI Being Used in Health Care Today?(2:23) Where Is AI Adoption Highest, and What Does That Tell Us?(3:29) Does AI Create a Two-Tier Health System?(4:55) What's Next for AI Agents?(6:51) Where Are the Biggest Opportunities: Diagnosis, Navigation, or Appointments?(8:13) The Health Care System AI Could Build(9:56) Does Your Health System Need Its Own AI?(11:36) The Danger of Inaccurate Health Advice(12:53) What Role Does Trust Play?(13:52) How Are Health Care Organizations Shaping This Shift Today?(14:47) AI Alone Won't Transform Health Care(15:49) Who Is Responsible When AI Gets Health Care Wrong?(17:22) Who Owns the Patient Relationship?(18:29) Is the Shift to AI in Health Care Inevitable?(19:49) Is It AI Plus Clinicians or AI Replacing Clinicians?Meet the ExpertBen Keneally, BCG Managing Director & Partner: https://on.bcg.com/4woTTbcListen to Other Episodes of The So What from BCG podcastYouTube | https://youtube.com/playlist?list=PLMJgyXjV5gMI9JV-GcF_D1Y6zyf1Eab_0&si=plXqe7-YNzbG56U8Apple | https://podcasts.apple.com/us/podcast/the-so-what-from-bcg/id1591194141Spotify | https://open.spotify.com/show/2NSVR7qrAyZ4CaGsnknbBk?si=1d846c2af8784923Other platforms | https://lnk.to/so-what-general-show12Follow BCGhttps://www.bcg.com/LinkedIn | https://www.linkedin.com/company/boston-consulting-groupThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Patient trust is becoming one of the biggest competitive advantages in healthcare, and reducing friction is where it starts. On this episode of Ignite, host Rich Briddock, Cardinal's Chief Strategy Officer, sits down with Pete Deutschman, CMO and Chief Partnership Officer at patient.com, to discuss why one of healthcare's biggest challenges isn't clinical quality, it's administrative friction. Pete shares how confusing benefits, repeat paperwork, and fragmented digital experiences create real barriers to care, and why trusted, AI-powered navigation will define the next era of healthcare marketing. In this episode you'll learn: Why patient trust has become a key driver of healthcare growth How administrative friction hurts both patient experience and provider performance What patients actually fear about AI recommendations in healthcare Practical ways healthcare marketers can build stronger, long-term patient relationships If you're looking to better understand how patient trust and administrative friction are shaping the future of healthcare marketing, this episode is worth a listen. RELATED RESOURCES Connect with Pete - https://www.linkedin.com/in/petedeutschman/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ How to Build a Full-Funnel Healthcare Marketing Strategy  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

Aaron Werner and Daniel Palmer discuss how optometrists can communicate recommendations with more clarity, conviction, and structure. They explore why patients resist “being sold,” how trust is built through better questions, why “no” is often the second-best answer, and how documenting the patient journey can reveal gaps that keep patients from accepting the care they need.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/RAU865. CME/MOC/AAPA/IPCE credit will be available until June 30, 2027.Real Talk on Directions and Decisions in the Clinical Management of EGFRm NSCLC: Optimizing the Patient Journey Throughout the Disease Continuum In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and LUNGevity Foundation. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from AstraZeneca, Black Diamond Therapeutics Inc, and Johnson & Johnson.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/RAU865. CME/MOC/AAPA/IPCE credit will be available until June 30, 2027.Real Talk on Directions and Decisions in the Clinical Management of EGFRm NSCLC: Optimizing the Patient Journey Throughout the Disease Continuum In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and LUNGevity Foundation. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from AstraZeneca, Black Diamond Therapeutics Inc, and Johnson & Johnson.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/RAU865. CME/MOC/AAPA/IPCE credit will be available until June 30, 2027.Real Talk on Directions and Decisions in the Clinical Management of EGFRm NSCLC: Optimizing the Patient Journey Throughout the Disease Continuum In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and LUNGevity Foundation. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from AstraZeneca, Black Diamond Therapeutics Inc, and Johnson & Johnson.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/RAU865. CME/MOC/AAPA/IPCE credit will be available until June 30, 2027.Real Talk on Directions and Decisions in the Clinical Management of EGFRm NSCLC: Optimizing the Patient Journey Throughout the Disease Continuum In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and LUNGevity Foundation. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from AstraZeneca, Black Diamond Therapeutics Inc, and Johnson & Johnson.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/RAU865. CME/MOC/AAPA/IPCE credit will be available until June 30, 2027.Real Talk on Directions and Decisions in the Clinical Management of EGFRm NSCLC: Optimizing the Patient Journey Throughout the Disease Continuum In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and LUNGevity Foundation. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from AstraZeneca, Black Diamond Therapeutics Inc, and Johnson & Johnson.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/RAU865. CME/MOC/AAPA/IPCE credit will be available until June 30, 2027.Real Talk on Directions and Decisions in the Clinical Management of EGFRm NSCLC: Optimizing the Patient Journey Throughout the Disease Continuum In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and LUNGevity Foundation. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from AstraZeneca, Black Diamond Therapeutics Inc, and Johnson & Johnson.Disclosure information is available at the beginning of the video presentation.

Most behavioral health marketers are talking to patients in a language patients don't speak, and it's costing them admissions. On Ignite, host Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Jennifer Munoz-Callahan, VP of Digital Performance at Promises Behavioral Health, to explore how behavioral science can transform the way healthcare organizations connect with patients. Drawing from her experience in behavioral health and her personal connection to the space, Jennifer shares why understanding patient fears, motivations, and decision-making is critical to driving meaningful growth. You'll walk away knowing: Why patients are the toughest persona to convert and how to actually reach them How speed-to-call and admissions team alignment directly impact patient acquisition What retention marketing looks like after a patient leaves your facility Why plain language outperforms clinical terminology every time If behavioral health marketing is part of your world, this conversation will change how you approach every message you send. RELATED RESOURCES Connect with Jennifer - https://www.linkedin.com/in/jennifer-munoz-callahan/ The Key Behavioral Health Marketing Trends Shaping 2026 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mental-behavioral-health-trends-2026/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

What if the most important care in the entire healthcare system is also the most underfunded? While hospitals and inpatient reimbursements rise with inflation, the physician fee schedule has quietly declined roughly 33% in real terms over 25 years — and this year it's facing another cut. In this episode, Jamie Preston sits down with Your Health CEO Matt Staub, just back from Capitol Hill, where he spent a record-setting 95-degree day meeting with seven legislative offices to advocate for physicians, providers, and the patients they serve across rural South Carolina, Georgia, and beyond. What follows is part field report, part reflection on why preventive primary care saves money and lives — and why we plan meticulously for weddings, retirement, and vacations, but treat our own health with a "call us if something happens" approach. In this conversation: Why a 2.5–5% physician fee cut hits frontline rural practices hardest The bipartisan doctors' caucus and the real appetite for reform Why winning can come from a loss — the Kobe Bryant mindset on process over outcome How a Disney ride (Spaceship Earth) reframes humanity's whole story around communication The case for proactive, team-based primary care over reactive sick visits Press play for a conversation about advocacy, communication, and a simple, powerful idea: the change you need to make starts with you.

Send us Fan MailDiscover how mapping your patient journey can revolutionize your private practice! This episode of the Private Practice Survival Guide with Brandon Seigel reveals why understanding every touchpoint is crucial for building trust, boosting loyalty, and generating referrals. Learn to identify and eliminate friction points, leverage technology for a superior patient experience, and transform your 'digital front door.' We explore the five moments of truth that shape patient perception and unveil strategies to turn satisfied patients into powerful advocates for your practice. Don't leave your practice growth to chance; create a strategic patient journey that ensures consistent success.What You'll Learn:How every patient touchpoint impacts trust and loyalty.The importance of mapping the entire patient journey, from pre-discovery to post-visit.Strategies for identifying and resolving patient friction points.The role of technology in enhancing patient experience.How to optimize your 'digital front door' (Google My Business, website, online reviews).The five critical 'moments of truth' that define patient perception.Concrete methods for building a proactive patient referral system.Why patient experience is a revenue driver, retention engine, and referral machine.Transform your practice by focusing on the patient experience and watch your loyalty and referrals soar!#PatientJourney #PrivatePractice #HealthcareMarketing #PatientExperience #PracticeGrowthWelcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

Did your patient stop treatment because they found peace, or because they lost hope? Credit available for this activity expires: 06/09/2027 Earn Credit / Learning Objectives & Disclosures: https://www.medscape.org/viewarticle/navigating-psychosocial-impact-dermatologic-disease-patient-2026a1000gts?ecd=bdc_podcast_libsyn_mscpedu

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NJM865. CME/MOC/AAPA/IPCE credit will be available until May 28, 2027.ReiNForcing Care Pathways in NF1-PN: Solutions to Improve Outcomes Across the Patient Journey With MEK Inhibition and Shared-Care Models In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and Neurofibromatosis Network. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from Alexion, AstraZeneca Rare Disease and SpringWorks Therapeutics, Inc.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NJM865. CME/MOC/AAPA/IPCE credit will be available until May 28, 2027.ReiNForcing Care Pathways in NF1-PN: Solutions to Improve Outcomes Across the Patient Journey With MEK Inhibition and Shared-Care Models In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and Neurofibromatosis Network. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from Alexion, AstraZeneca Rare Disease and SpringWorks Therapeutics, Inc.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NJM865. CME/MOC/AAPA/IPCE credit will be available until May 28, 2027.ReiNForcing Care Pathways in NF1-PN: Solutions to Improve Outcomes Across the Patient Journey With MEK Inhibition and Shared-Care Models In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and Neurofibromatosis Network. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from Alexion, AstraZeneca Rare Disease and SpringWorks Therapeutics, Inc.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NJM865. CME/MOC/AAPA/IPCE credit will be available until May 28, 2027.ReiNForcing Care Pathways in NF1-PN: Solutions to Improve Outcomes Across the Patient Journey With MEK Inhibition and Shared-Care Models In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and Neurofibromatosis Network. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from Alexion, AstraZeneca Rare Disease and SpringWorks Therapeutics, Inc.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NJM865. CME/MOC/AAPA/IPCE credit will be available until May 28, 2027.ReiNForcing Care Pathways in NF1-PN: Solutions to Improve Outcomes Across the Patient Journey With MEK Inhibition and Shared-Care Models In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and Neurofibromatosis Network. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from Alexion, AstraZeneca Rare Disease and SpringWorks Therapeutics, Inc.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NJM865. CME/MOC/AAPA/IPCE credit will be available until May 28, 2027.ReiNForcing Care Pathways in NF1-PN: Solutions to Improve Outcomes Across the Patient Journey With MEK Inhibition and Shared-Care Models In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and Neurofibromatosis Network. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from Alexion, AstraZeneca Rare Disease and SpringWorks Therapeutics, Inc.Disclosure information is available at the beginning of the video presentation.

Marwan Fakih, MD - Making a Difference in Refractory Metastatic Colorectal Cancer: Practical Strategies to Positively Impact the Patient Journey Across Practice Settings

Marwan Fakih, MD - Making a Difference in Refractory Metastatic Colorectal Cancer: Practical Strategies to Positively Impact the Patient Journey Across Practice Settings

Growing a DSO to 100+ locations usually means trading local soul for corporate efficiency. It doesn't have to. In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing sits down with Britney Long, EVP of Marketing at GPS Dental to break down how her team built the marketing infrastructure behind more than 100 dental practices while still keeping every brand local and patient-focused. From AI search and patient retention to tech stack decisions and lifecycle marketing, Britney shares the systems, lessons, and strategies helping GPS Dental scale nationwide growth without creating a "cookie cutter" experience. You'll walk away with: How to decide what to centralize vs. keep local across a multi-location portfolio The first marketing hire that changed how GPS understood patient experience Why AI search optimization is now the foundation, not the bonus How to stop losing patients you already paid to acquire If you're building or scaling a multi-location healthcare brand and trying to grow while keeping the patient experience local and personal, this is the episode to listen to next.. RELATED RESOURCES Connect with Britney- https://www.linkedin.com/in/britney-long-marketing/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ DSO Marketing: Branded House vs. House of Brands  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/

Dr. Darryl Glover sat down with eyecare consultant Dean Thompson to discuss how practices often lose patients, trust, and revenue through small communication gaps throughout the patient journey. Drawing from more than 40 years of experience in optical, education, retail, and practice management, Thompson explained that many practices are not struggling because of one major issue. Instead, they are losing opportunities through small moments that negatively impact the patient experience in eye care.

On this episode of Community Capital, Rob sits down with Ashley Forner, Ashley Frederick, and Mackenzie Turley from Medi-Weightloss to talk about the clinic's new Brighton location and what sets their program apart. The conversation covers why accountability and education matter just as much as the weight loss itself, what the surge in GLP-1 medications has meant for their patients, and why so many people who come through their doors end up feeling like they found a community. Medi-Weightloss Brighton is hosting a free grand opening event on May 13th from 9am to noon.    Timestamps 00:00 Welcome to Medi-Weightloss 03:00 Patient Journey and GLP-1s 05:52 What Makes Medi Different? 08:25 Connect with Medi-Weightloss Guest Links Website: mediweightloss.com Grand Opening Event: https://www.facebook.com/share/1FgM2qYCMk/ Show Links Learn more about the Brighton Chamber by visiting our website. Website: https://www.brightoncoc.org/

If your patient acquisition strategy depends too heavily on paid media, this episode explains why brand trust is now the real growth lever. On this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Courtney Taylor, Senior Director of Brand Marketing at PDS Health, to discuss how one of the nation's largest healthcare organizations is using brand strategy to stand out in a crowded, low-trust market. They break down how clearer messaging, smarter storytelling, and connected consumer experiences can improve performance marketing efficiency and long-term patient loyalty. For healthcare marketers facing rising costs and shrinking attention spans, this shift is critical. You will learn: Why trust is becoming the biggest driver of patient conversion How stronger branding reduces lower-funnel acquisition pressure Ways to make complex healthcare messages simple and human How partnerships and storytelling expand reach beyond paid ads If you want a smarter patient growth strategy that doesn't rely on chasing clicks, this is the episode to listen to next. RELATED RESOURCES Connect with Courtney - https://www.linkedin.com/in/courtneyjotaylor/ How to Build a Full-Funnel Healthcare Marketing Strategy -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ DSO Marketing: Branded House vs. House of Brands  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/

Optimize patient outcomes by selecting the right inhaler device for the right patient. Credit available for this activity expires: 4/30/27 Earn Credit / Learning Objectives & Disclosures: https://www.medscape.org/viewarticle/right-fit-personalizing-copd-device-selection-across-patient-2026a1000dcc?ecd=bdc_podcast_libsyn_mscpedu

364 days of silence, then one automated appointment text. A patient who walks in completely unprepared to purchase. This is the current state of most optometric practices, and according to consumer expert Jeff Fromm, it's a massive missed opportunity. In this week's Power Hour, Eugene Shatsman is joined by Philip Alexander, AI Technologist and CEO of AnswerMyQ, and Jeff Fromm, a 5x author who has written for Forbes since 2014. They dive deep into why the patient journey needs to move from "informed" to "fully customized." But here's the core challenge they present: If you started with a blank sheet of paper, would you really design the experience you have today? Probably not.

This episode recorded live at the Becker's 16th Annual Meeting features Lucienne Ide, MD, PhD, Chief Medical Officer, Health Recovery Solutions. Here, she explores how remote patient monitoring is evolving into a connected, longitudinal care model that supports chronic disease management across the full patient journey, with an emphasis on interoperability, simplicity, and improving outcomes in a value-based care environment. This episode is sponsored by Health Recovery Solutions.

In this episode of Home Health Revealed, we sit down with Victoria Barkin, Regional Director of Operations for Home Health at National Church Residences, to talk about what it really means to create a true continuum of care. Too often, care is delivered in silos. But patients don't experience it that way. Victoria shares real-world stories that highlight the gaps that can happen between settings and what it takes operationally and clinically to close them. From navigating complex discharges without an established physician to quickly transitioning a patient to hospice and avoiding an unnecessary hospitalization, this conversation brings the concept of “continuity” to life. We also dig into the role of relationships, both within an organization and across the community, and why having the right connections in place can make all the difference for patients and their caregivers. Whether your organization offers a full continuum of services or relies on trusted partners, this episode explores how home health leaders can better support patients through every stage of care. Chapters (00:00:03) - What's the Core of Home Health?(00:02:34) - Home Health for the Complex Patient(00:06:52) - OCCAS 2017(00:07:31) - Och-Care Ohio Association annual meeting

Trust is no longer a brand message. It is the growth engine behind patient acquisition today. In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Rachel Johnson, Marketing Director at Acorn Health, to break down how healthcare marketing is shifting toward consumer-led journeys where patients arrive informed, empowered, and already forming opinions before they ever engage. She shares how behavioral health has become a powerful example of this shift and why marketers must rethink how they build trust across the entire experience. This matters because growth is no longer driven by channels alone. It is driven by how well your brand shows up across every touchpoint patients actually trust. You will learn: Why patient journeys are longer, messier, and harder to control How reputation and peer conversations shape patient decisions What it takes to build trust before the first interaction How to align marketing and operations to reduce friction   If you are rethinking how to drive real patient growth today, this is a conversation you do not want to miss. RELATED RESOURCES Connect with Rachel - https://www.linkedin.com/in/racheljohnson730/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Optimizing for AI Search: A New Era in Healthcare Marketing  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

Stephanie McGirr explains how niching down helped her marketing agency grow faster and deliver stronger results for clients in the direct primary care space. She shares how building repeatable systems, choosing the right tools, and offering fractional CMO leadership can help agencies move from reactive work to strategic impact. The conversation also explores how membership-based healthcare practices require education-driven marketing and long-term relationship building. If you're looking to specialize your agency, strengthen your positioning, and adapt to AI-driven marketing changes, this episode offers practical direction grounded in real experience. Today we discussed: 00:00 Choosing a Healthcare Marketing Niche 02:33 Amplify DPC Platform 06:00 Fractional CMO Strategy for DPC Practices 09:54 AI in Healthcare Marketing 13:00 The Patient Journey in DPC Marketing 15:22 Future Marketing and AI Trends Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

A patient lives in your zip code. They have the exact condition you're known for treating. And this morning, they booked with your competitor. Why? Because 46% of younger patients have no primary care physician, the traditional referral pipeline is drying up. Patients now make decisions using AI search results, Google Business profiles, and online reviews, often without ever visiting your website. Alisa Conner calls this the zero-click patient journey, and if you're not optimized for it, you're invisible. In this episode, Alisa explains the three places patients actually look before choosing a provider, why writing content about your doctors' credentials misses the mark entirely, and how to show up in AI-generated search results. She shares the story of an orthopedic practice that donated physician time to high school sporting events but lost every referral because they forgot one clause in their contract. She also draws from Will Guidara's 'Unreasonable Hospitality' to illustrate how small moments of unexpected delight — online and offline — create the reputation that wins patients before they ever pick up the phone. Key topics: zero-click search healthcare, AI search optimization medical practice, Google Business profile optimization, patient decision journey, online reputation management, referral partnership strategy

Pier Luigi Zinzani, MD, PhD - Recognising and Responding to a Rare Disease: A Case-Based Exploration of the Ideal iMCD Patient Journey

Pier Luigi Zinzani, MD, PhD - Recognising and Responding to a Rare Disease: A Case-Based Exploration of the Ideal iMCD Patient Journey

America spends nearly double what the fourth-ranked country spends on healthcare per capita — and still ranks among the worst in outcomes. So what exactly are we paying for? In this episode of the Experiencing Healthcare Podcast, Jamie Preston and Your Health CEO Matt Staub examine what happens when healthcare gets treated like gasoline: something people expect to be available, can't easily compare on quality, and ultimately choose based on price or convenience. When brand and price stop mattering, the only differentiator left is how patients are made to feel — and whether they trust the person across from them enough to actually change. What you'll hear in this episode: Why Matt ranks service above outcomes and access — and the patient story that changed how he thinks about both The "Chick-fil-A problem": how your healthcare experience is now being compared to your best service experience anywhere, not just the clinic down the street What provider burnout really looks like when a clinician closes their notes at 11pm wondering if their patient listened How insurance billing creates distrust that bleeds directly into the patient-provider relationship — and what healthcare organizations can do about it Why the most caring thing a doctor can do sometimes feels like the worst customer service in the room If you've ever felt like a number in a waiting room — or if you've ever been the one trying to help someone who wouldn't listen — this conversation will stay with you. Press play.

AI is rapidly reshaping healthcare marketing—but success depends on using it to solve real consumer problems. In this episode of the Healthcare Success Podcast, Stewart Gandolf speaks with Sandra Mackey, Chief Marketing Officer of Bon Secours Mercy Health, about how her team is integrating AI into its broader marketing strategy to reduce friction in the patient journey and improve access to care. Sandra shares how their conversational AI platform helps guide consumers to the right provider at the right time, why AI must be embedded within the overall marketing ecosystem rather than treated as a standalone tool, and how healthcare organizations can balance innovation with trust, governance, and patient privacy.

What if the most expensive healthcare decisions aren't made in the boardroom — but in the exam room, when the wrong infection gets treated with the wrong antibiotic? In this episode of the Your Health University, Podcast, Jamie sits down with Madison Browning, a registered nurse in urology at Your Health, to talk about what proper urological care actually looks like, why it matters far beyond the individual patient, and how a strong, collaborative provider team is the difference between a patient thriving and a patient stuck in a revolving door of emergency room visits. What you'll hear in this episode: Why getting a UTI diagnosis right the first time has massive implications for patient health and system costs The role nurse practitioners play in specialized urology care — and why their expertise is often underestimated How the team-based model at Your Health empowers every provider to collaborate and deliver better outcomes The direct connection between outpatient urology care and reduced hospital stays, ER visits, and downstream Medicare and tax costs Madison's genuine gratitude for the team around her — and what it looks like when a healthcare culture actually works If you've ever wondered whether the healthcare system could do better — this episode is proof that it already is, one patient at a time. www.YourHealth.Org

If your healthcare brand still treats influencer marketing like a one-off promotion, you are missing the real opportunity. In this episode, Ashley Petrochenko Cardinal's VP of Brand Marketing sits down with Ella McMahan, Director of Brand Marketing at Spring Fertility, to unpack what it actually takes to build an influencer program in a highly sensitive, high-consideration healthcare space. With six years leading brand at a leading fertility clinic and a background in women's consumer brands, Ella shares how to turn influencers into trust builders, not short-term conversion plays. In an industry where patients crave authenticity and community, this strategy can reshape how your brand shows up. You will learn: How to evaluate if your marketing mix is ready for influencers Why healthcare influencer ROI requires a long-term mindset How to give creators freedom without losing brand control Ways to activate real-world events that deepen patient trust If you've been curious about influencer marketing but unsure where it fits, this conversation will help. RELATED RESOURCES Connect with Ella - https://www.linkedin.com/in/ellamcmahan/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Performance Creative: The Key to Paid Media Success  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ How Influencer Marketing is Changing Healthcare  - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/how-influencer-marketing-is-changing-healthcare/

Patients, providers, and staff are doing far too much manual work, and with today's tech it's time to operationalize.This Fertility Field Overview breaks down the current state of AI-enabled operations, patient journey software, device innovation, cryo safety……and where the field is falling behind.This episode covers:My bold prediction regarding IVI RMA's approach to tech adoption (Hint: Think late 2000s Google)Why manual workflows are burning out staff and frustrating patientsThe operational tech stack clinics should already be building towardWhere large vendors are stalling (and where fertility-first companies are stepping up)How AI, automation, and safer cryo systems could redefine clinic operationsWhat recent conversations with operators, physicians, and scientists suggest about what's coming next

What if the most powerful clinical tool in healthcare wasn't a drug, a device, or a data platform — but a word? In this episode of Experiencing Healthcare, Jamie and Matt have a conversation that starts with Disney World germs and ends with something that will change the way you lead your team tomorrow. They unpack the idea of Intentional Positive Reinforcement — not the hollow "great job" you throw over your shoulder in the hallway, but the kind of deliberate, meaningful recognition that creates a ripple effect all the way to the patient's bedside. Matt shares what a dental hygienist taught him about doing things right, why a pair of clicking heels in a nursing home hallway was actually a leadership strategy, and what happens to a healthcare team that only ever hears what they're doing wrong. This is a conversation for the bedside nurse and the C-suite executive. For the credentialing specialist who never sees a patient and the clinical coordinator who sees dozens. Because in healthcare, everyone plays a role in the patient experience — and the way we lead people determines the care those people deliver. If you've ever wondered whether your words are adding to your team or subtracting from them, this episode is your answer.

AI tools are changing how patients search, but most healthcare brands are missing the real opportunity. In this episode, Caroline Adamek, Senior SEO Data Manager at BetterHelp, joins Ashley Petrochenko Cardinal's VP of Brand Marketing to break down what AI visibility actually requires and why strong SEO foundations matter more than ever. They unpack how patient search behavior is shifting across social, AI platforms, and Google, and what healthcare marketers must do to stay visible at high intent moments that drive real growth. You will learn • Why AI search rewards trusted brands, not keyword tricks • How patient discovery now starts on social and ends in Google • What makes content AI friendly and conversion ready • How to align SEO with real patient decision journeys If you want your brand to show up when patients are ready to act, this is the episode to listen to next.   RELATED RESOURCES Connect with Caroline - https://www.linkedin.com/in/caroline-adamec-0962361ba/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World -https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ How to Avoid Keyword Cannibalization Between Paid Search & SEO  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/ What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/

In this episode, we sit down with Daniel Boyce from Digimatiq Marketing to talk about future-proofing your oral surgery practice. The digital landscape is shifting fast, but the goal isn't to replace your team with robots—it's to use artificial intelligence to handle the mundane, repetitive tasks that drain your energy. Daniel explains how to bridge the gap between technical efficiency and authentic patient care. Key Concepts for the Modern Practice Agile Practice Management: Building a workflow that can adapt to digital changes within 24 to 48 hours is the best way to "future-proof." AI for Busy Work, Humans for Moments: Use LLMs (Large Language Models) like ChatGPT and Gemini for drafting, transcribing, and routing. This frees your staff to focus on "empathy moments"—like high-stakes treatment plan conversations or direct patient support. Generative Engine Optimization (GEO): Search is moving away from simple keywords. Patients are asking complex, natural-language questions, and your practice needs to provide "clusters" of expert information to be quoted by AI search engines. Personifying the Surgeon: Learn how a simple two-minute voice memo from your doctor can be transformed into a blog or FAQ that showcases their bedside manner before the patient even walks in the door. Referral Relationship Management: Discover how to use AI to track and summarize CE events, allowing for hyper-personalized follow-ups that turn "C" level referrers into "A" level partners. Reclaiming Your Time Whether it's saving an hour on meeting recaps or automating clinical notes and SOAP notes, the secret lies in finding the right tool for the specific job. By letting AI act as a "brilliant mime" for your admin tasks, you can lead with the authenticity and innovation that define SOMSA's core values.

If growth is stalling, the problem is rarely the media plan. It is friction in the patient experience that marketing cannot fix after the fact. On this episode of Ignite, Cardinals VP of Brand Marketing Ashley Petrochenko sits down with Ben Whitaker, Director of Digital Strategies, Marketing, and Communications at UofL Health, to unpack why sustainable healthcare growth starts long before the appointment and often breaks at the digital front door. Drawing on 25 years of digital and SEO experience across industries, Ben shares how consumer behavior, not new tactics, should shape SEO, AI search, site experience, reviews, and scheduling. This conversation matters now as AI accelerates search behavior and raises the stakes for accuracy, trust, and usability across the entire patient journey. You'll learn: Why SEO still underpins patient acquisition in an AI-driven search world How small experience gaps quietly kill conversion and retention What healthcare marketers can fix without waiting on a full redesign How marketing can lead cross-functional alignment around patient access If improving patient access and driving real growth are priorities for 2026, this is the episode to listen to next. RELATED RESOURCES Connect with Ben - https://www.linkedin.com/in/bentwhitaker/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

When patient acquisition feels unpredictable, it is usually an operations problem hiding inside a marketing problem. On this episode of Ignite, Cardinal's VP of Brand Marketing Ashley Petrochenko is joined by Stephen Harrell, Director of Marketing at StrideCare, to break down why real healthcare growth depends on tight alignment between marketing, access teams, and clinical operations. You will hear how one of Texas's largest lower extremity healthcare providers is reshaping its patient journey by connecting marketing metrics to on-the-ground operational performance. This conversation shows what today's marketers must prioritize to drive reliable, scalable growth. You will learn: How marketing and operations partnerships unlock higher converting patient journeys Why call intelligence and CRM data reveal the real blockers to growth Ways to tighten workflows so patient demand actually turns into scheduled visits How to shift your team toward EOS style accountability that supports long term performance If you want marketing that consistently converts instead of guesswork, this is the episode for you. RELATED RESOURCES Connect with Steven - https://www.linkedin.com/in/steven-harrell-tx/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/

SummaryIn this conversation, Brenda Snow shares her personal journey as a patient diagnosed with multiple sclerosis and discusses her book, 'Diagnosed: The Essential Guide to Navigating the Patient Journey.' She emphasizes the universal experience of navigating chronic illness, the importance of grief and acceptance, and the need for strong doctor-patient relationships. Brenda also highlights the significance of maintaining one's identity while caregiving and the power of storytelling in healing. The discussion concludes with advice for aspiring writers and the importance of sharing personal narratives.Chapters00:00 Introduction to Brenda Snow and Her Journey02:49 The Universal Patient Experience06:48 Navigating Grief and Acceptance12:41 The Doctor-Patient Relationship20:42 Identity and Caregiving26:12 Finding Growth in Adversity31:56 The Power of Storytelling35:40 Advice for Aspiring Writers Hosted on Acast. See acast.com/privacy for more information.