Podcasts about patient journey

Most behavioral health marketers are talking to patients in a language patients don't speak, and it's costing them admissions. On Ignite, host Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Jennifer Munoz-Callahan, VP of Digital Performance at Promises Behavioral Health, to explore how behavioral science can transform the way healthcare organizations connect with patients. Drawing from her experience in behavioral health and her personal connection to the space, Jennifer shares why understanding patient fears, motivations, and decision-making is critical to driving meaningful growth. You'll walk away knowing: Why patients are the toughest persona to convert and how to actually reach them How speed-to-call and admissions team alignment directly impact patient acquisition What retention marketing looks like after a patient leaves your facility Why plain language outperforms clinical terminology every time If behavioral health marketing is part of your world, this conversation will change how you approach every message you send. RELATED RESOURCES Connect with Jennifer - https://www.linkedin.com/in/jennifer-munoz-callahan/ The Key Behavioral Health Marketing Trends Shaping 2026 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mental-behavioral-health-trends-2026/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/

What if the most important care in the entire healthcare system is also the most underfunded? While hospitals and inpatient reimbursements rise with inflation, the physician fee schedule has quietly declined roughly 33% in real terms over 25 years — and this year it's facing another cut. In this episode, Jamie Preston sits down with Your Health CEO Matt Staub, just back from Capitol Hill, where he spent a record-setting 95-degree day meeting with seven legislative offices to advocate for physicians, providers, and the patients they serve across rural South Carolina, Georgia, and beyond. What follows is part field report, part reflection on why preventive primary care saves money and lives — and why we plan meticulously for weddings, retirement, and vacations, but treat our own health with a "call us if something happens" approach. In this conversation: Why a 2.5–5% physician fee cut hits frontline rural practices hardest The bipartisan doctors' caucus and the real appetite for reform Why winning can come from a loss — the Kobe Bryant mindset on process over outcome How a Disney ride (Spaceship Earth) reframes humanity's whole story around communication The case for proactive, team-based primary care over reactive sick visits Press play for a conversation about advocacy, communication, and a simple, powerful idea: the change you need to make starts with you.

Send us Fan MailDiscover how mapping your patient journey can revolutionize your private practice! This episode of the Private Practice Survival Guide with Brandon Seigel reveals why understanding every touchpoint is crucial for building trust, boosting loyalty, and generating referrals. Learn to identify and eliminate friction points, leverage technology for a superior patient experience, and transform your 'digital front door.' We explore the five moments of truth that shape patient perception and unveil strategies to turn satisfied patients into powerful advocates for your practice. Don't leave your practice growth to chance; create a strategic patient journey that ensures consistent success.What You'll Learn:How every patient touchpoint impacts trust and loyalty.The importance of mapping the entire patient journey, from pre-discovery to post-visit.Strategies for identifying and resolving patient friction points.The role of technology in enhancing patient experience.How to optimize your 'digital front door' (Google My Business, website, online reviews).The five critical 'moments of truth' that define patient perception.Concrete methods for building a proactive patient referral system.Why patient experience is a revenue driver, retention engine, and referral machine.Transform your practice by focusing on the patient experience and watch your loyalty and referrals soar!#PatientJourney #PrivatePractice #HealthcareMarketing #PatientExperience #PracticeGrowthWelcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

Did your patient stop treatment because they found peace, or because they lost hope? Credit available for this activity expires: 06/09/2027 Earn Credit / Learning Objectives & Disclosures: https://www.medscape.org/viewarticle/navigating-psychosocial-impact-dermatologic-disease-patient-2026a1000gts?ecd=bdc_podcast_libsyn_mscpedu

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NJM865. CME/MOC/AAPA/IPCE credit will be available until May 28, 2027.ReiNForcing Care Pathways in NF1-PN: Solutions to Improve Outcomes Across the Patient Journey With MEK Inhibition and Shared-Care Models In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and Neurofibromatosis Network. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from Alexion, AstraZeneca Rare Disease and SpringWorks Therapeutics, Inc.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NJM865. CME/MOC/AAPA/IPCE credit will be available until May 28, 2027.ReiNForcing Care Pathways in NF1-PN: Solutions to Improve Outcomes Across the Patient Journey With MEK Inhibition and Shared-Care Models In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and Neurofibromatosis Network. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from Alexion, AstraZeneca Rare Disease and SpringWorks Therapeutics, Inc.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NJM865. CME/MOC/AAPA/IPCE credit will be available until May 28, 2027.ReiNForcing Care Pathways in NF1-PN: Solutions to Improve Outcomes Across the Patient Journey With MEK Inhibition and Shared-Care Models In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and Neurofibromatosis Network. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from Alexion, AstraZeneca Rare Disease and SpringWorks Therapeutics, Inc.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NJM865. CME/MOC/AAPA/IPCE credit will be available until May 28, 2027.ReiNForcing Care Pathways in NF1-PN: Solutions to Improve Outcomes Across the Patient Journey With MEK Inhibition and Shared-Care Models In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and Neurofibromatosis Network. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from Alexion, AstraZeneca Rare Disease and SpringWorks Therapeutics, Inc.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NJM865. CME/MOC/AAPA/IPCE credit will be available until May 28, 2027.ReiNForcing Care Pathways in NF1-PN: Solutions to Improve Outcomes Across the Patient Journey With MEK Inhibition and Shared-Care Models In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and Neurofibromatosis Network. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from Alexion, AstraZeneca Rare Disease and SpringWorks Therapeutics, Inc.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME/MOC/AAPA/IPCE information, and to apply for credit, please visit us at PeerView.com/NJM865. CME/MOC/AAPA/IPCE credit will be available until May 28, 2027.ReiNForcing Care Pathways in NF1-PN: Solutions to Improve Outcomes Across the Patient Journey With MEK Inhibition and Shared-Care Models In support of improving patient care, this activity has been planned and implemented by PVI, PeerView Institute for Medical Education, and Neurofibromatosis Network. PVI, PeerView Institute for Medical Education, is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.SupportThis activity is supported by independent educational grants from Alexion, AstraZeneca Rare Disease and SpringWorks Therapeutics, Inc.Disclosure information is available at the beginning of the video presentation.

Marwan Fakih, MD - Making a Difference in Refractory Metastatic Colorectal Cancer: Practical Strategies to Positively Impact the Patient Journey Across Practice Settings

Marwan Fakih, MD - Making a Difference in Refractory Metastatic Colorectal Cancer: Practical Strategies to Positively Impact the Patient Journey Across Practice Settings

Growing a DSO to 100+ locations usually means trading local soul for corporate efficiency. It doesn't have to. In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing sits down with Britney Long, EVP of Marketing at GPS Dental to break down how her team built the marketing infrastructure behind more than 100 dental practices while still keeping every brand local and patient-focused. From AI search and patient retention to tech stack decisions and lifecycle marketing, Britney shares the systems, lessons, and strategies helping GPS Dental scale nationwide growth without creating a "cookie cutter" experience. You'll walk away with: How to decide what to centralize vs. keep local across a multi-location portfolio The first marketing hire that changed how GPS understood patient experience Why AI search optimization is now the foundation, not the bonus How to stop losing patients you already paid to acquire If you're building or scaling a multi-location healthcare brand and trying to grow while keeping the patient experience local and personal, this is the episode to listen to next.. RELATED RESOURCES Connect with Britney- https://www.linkedin.com/in/britney-long-marketing/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ DSO Marketing: Branded House vs. House of Brands  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/

Dr. Darryl Glover sat down with eyecare consultant Dean Thompson to discuss how practices often lose patients, trust, and revenue through small communication gaps throughout the patient journey. Drawing from more than 40 years of experience in optical, education, retail, and practice management, Thompson explained that many practices are not struggling because of one major issue. Instead, they are losing opportunities through small moments that negatively impact the patient experience in eye care.

On this episode of Community Capital, Rob sits down with Ashley Forner, Ashley Frederick, and Mackenzie Turley from Medi-Weightloss to talk about the clinic's new Brighton location and what sets their program apart. The conversation covers why accountability and education matter just as much as the weight loss itself, what the surge in GLP-1 medications has meant for their patients, and why so many people who come through their doors end up feeling like they found a community. Medi-Weightloss Brighton is hosting a free grand opening event on May 13th from 9am to noon.    Timestamps 00:00 Welcome to Medi-Weightloss 03:00 Patient Journey and GLP-1s 05:52 What Makes Medi Different? 08:25 Connect with Medi-Weightloss Guest Links Website: mediweightloss.com Grand Opening Event: https://www.facebook.com/share/1FgM2qYCMk/ Show Links Learn more about the Brighton Chamber by visiting our website. Website: https://www.brightoncoc.org/

If your patient acquisition strategy depends too heavily on paid media, this episode explains why brand trust is now the real growth lever. On this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Courtney Taylor, Senior Director of Brand Marketing at PDS Health, to discuss how one of the nation's largest healthcare organizations is using brand strategy to stand out in a crowded, low-trust market. They break down how clearer messaging, smarter storytelling, and connected consumer experiences can improve performance marketing efficiency and long-term patient loyalty. For healthcare marketers facing rising costs and shrinking attention spans, this shift is critical. You will learn: Why trust is becoming the biggest driver of patient conversion How stronger branding reduces lower-funnel acquisition pressure Ways to make complex healthcare messages simple and human How partnerships and storytelling expand reach beyond paid ads If you want a smarter patient growth strategy that doesn't rely on chasing clicks, this is the episode to listen to next. RELATED RESOURCES Connect with Courtney - https://www.linkedin.com/in/courtneyjotaylor/ How to Build a Full-Funnel Healthcare Marketing Strategy -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ DSO Marketing: Branded House vs. House of Brands  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/

Optimize patient outcomes by selecting the right inhaler device for the right patient. Credit available for this activity expires: 4/30/27 Earn Credit / Learning Objectives & Disclosures: https://www.medscape.org/viewarticle/right-fit-personalizing-copd-device-selection-across-patient-2026a1000dcc?ecd=bdc_podcast_libsyn_mscpedu

364 days of silence, then one automated appointment text. A patient who walks in completely unprepared to purchase. This is the current state of most optometric practices, and according to consumer expert Jeff Fromm, it's a massive missed opportunity. In this week's Power Hour, Eugene Shatsman is joined by Philip Alexander, AI Technologist and CEO of AnswerMyQ, and Jeff Fromm, a 5x author who has written for Forbes since 2014. They dive deep into why the patient journey needs to move from "informed" to "fully customized." But here's the core challenge they present: If you started with a blank sheet of paper, would you really design the experience you have today? Probably not.

This episode recorded live at the Becker's 16th Annual Meeting features Lucienne Ide, MD, PhD, Chief Medical Officer, Health Recovery Solutions. Here, she explores how remote patient monitoring is evolving into a connected, longitudinal care model that supports chronic disease management across the full patient journey, with an emphasis on interoperability, simplicity, and improving outcomes in a value-based care environment. This episode is sponsored by Health Recovery Solutions.

In this episode of Home Health Revealed, we sit down with Victoria Barkin, Regional Director of Operations for Home Health at National Church Residences, to talk about what it really means to create a true continuum of care. Too often, care is delivered in silos. But patients don't experience it that way. Victoria shares real-world stories that highlight the gaps that can happen between settings and what it takes operationally and clinically to close them. From navigating complex discharges without an established physician to quickly transitioning a patient to hospice and avoiding an unnecessary hospitalization, this conversation brings the concept of “continuity” to life. We also dig into the role of relationships, both within an organization and across the community, and why having the right connections in place can make all the difference for patients and their caregivers. Whether your organization offers a full continuum of services or relies on trusted partners, this episode explores how home health leaders can better support patients through every stage of care. Chapters (00:00:03) - What's the Core of Home Health?(00:02:34) - Home Health for the Complex Patient(00:06:52) - OCCAS 2017(00:07:31) - Och-Care Ohio Association annual meeting

Trust is no longer a brand message. It is the growth engine behind patient acquisition today. In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Rachel Johnson, Marketing Director at Acorn Health, to break down how healthcare marketing is shifting toward consumer-led journeys where patients arrive informed, empowered, and already forming opinions before they ever engage. She shares how behavioral health has become a powerful example of this shift and why marketers must rethink how they build trust across the entire experience. This matters because growth is no longer driven by channels alone. It is driven by how well your brand shows up across every touchpoint patients actually trust. You will learn: Why patient journeys are longer, messier, and harder to control How reputation and peer conversations shape patient decisions What it takes to build trust before the first interaction How to align marketing and operations to reduce friction   If you are rethinking how to drive real patient growth today, this is a conversation you do not want to miss. RELATED RESOURCES Connect with Rachel - https://www.linkedin.com/in/racheljohnson730/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Optimizing for AI Search: A New Era in Healthcare Marketing  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

Stephanie McGirr explains how niching down helped her marketing agency grow faster and deliver stronger results for clients in the direct primary care space. She shares how building repeatable systems, choosing the right tools, and offering fractional CMO leadership can help agencies move from reactive work to strategic impact. The conversation also explores how membership-based healthcare practices require education-driven marketing and long-term relationship building. If you're looking to specialize your agency, strengthen your positioning, and adapt to AI-driven marketing changes, this episode offers practical direction grounded in real experience. Today we discussed: 00:00 Choosing a Healthcare Marketing Niche 02:33 Amplify DPC Platform 06:00 Fractional CMO Strategy for DPC Practices 09:54 AI in Healthcare Marketing 13:00 The Patient Journey in DPC Marketing 15:22 Future Marketing and AI Trends Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

A patient lives in your zip code. They have the exact condition you're known for treating. And this morning, they booked with your competitor. Why? Because 46% of younger patients have no primary care physician, the traditional referral pipeline is drying up. Patients now make decisions using AI search results, Google Business profiles, and online reviews, often without ever visiting your website. Alisa Conner calls this the zero-click patient journey, and if you're not optimized for it, you're invisible. In this episode, Alisa explains the three places patients actually look before choosing a provider, why writing content about your doctors' credentials misses the mark entirely, and how to show up in AI-generated search results. She shares the story of an orthopedic practice that donated physician time to high school sporting events but lost every referral because they forgot one clause in their contract. She also draws from Will Guidara's 'Unreasonable Hospitality' to illustrate how small moments of unexpected delight — online and offline — create the reputation that wins patients before they ever pick up the phone. Key topics: zero-click search healthcare, AI search optimization medical practice, Google Business profile optimization, patient decision journey, online reputation management, referral partnership strategy

Pier Luigi Zinzani, MD, PhD - Recognising and Responding to a Rare Disease: A Case-Based Exploration of the Ideal iMCD Patient Journey

Pier Luigi Zinzani, MD, PhD - Recognising and Responding to a Rare Disease: A Case-Based Exploration of the Ideal iMCD Patient Journey

America spends nearly double what the fourth-ranked country spends on healthcare per capita — and still ranks among the worst in outcomes. So what exactly are we paying for? In this episode of the Experiencing Healthcare Podcast, Jamie Preston and Your Health CEO Matt Staub examine what happens when healthcare gets treated like gasoline: something people expect to be available, can't easily compare on quality, and ultimately choose based on price or convenience. When brand and price stop mattering, the only differentiator left is how patients are made to feel — and whether they trust the person across from them enough to actually change. What you'll hear in this episode: Why Matt ranks service above outcomes and access — and the patient story that changed how he thinks about both The "Chick-fil-A problem": how your healthcare experience is now being compared to your best service experience anywhere, not just the clinic down the street What provider burnout really looks like when a clinician closes their notes at 11pm wondering if their patient listened How insurance billing creates distrust that bleeds directly into the patient-provider relationship — and what healthcare organizations can do about it Why the most caring thing a doctor can do sometimes feels like the worst customer service in the room If you've ever felt like a number in a waiting room — or if you've ever been the one trying to help someone who wouldn't listen — this conversation will stay with you. Press play.

AI is rapidly reshaping healthcare marketing—but success depends on using it to solve real consumer problems. In this episode of the Healthcare Success Podcast, Stewart Gandolf speaks with Sandra Mackey, Chief Marketing Officer of Bon Secours Mercy Health, about how her team is integrating AI into its broader marketing strategy to reduce friction in the patient journey and improve access to care. Sandra shares how their conversational AI platform helps guide consumers to the right provider at the right time, why AI must be embedded within the overall marketing ecosystem rather than treated as a standalone tool, and how healthcare organizations can balance innovation with trust, governance, and patient privacy.

What if the most expensive healthcare decisions aren't made in the boardroom — but in the exam room, when the wrong infection gets treated with the wrong antibiotic? In this episode of the Your Health University, Podcast, Jamie sits down with Madison Browning, a registered nurse in urology at Your Health, to talk about what proper urological care actually looks like, why it matters far beyond the individual patient, and how a strong, collaborative provider team is the difference between a patient thriving and a patient stuck in a revolving door of emergency room visits. What you'll hear in this episode: Why getting a UTI diagnosis right the first time has massive implications for patient health and system costs The role nurse practitioners play in specialized urology care — and why their expertise is often underestimated How the team-based model at Your Health empowers every provider to collaborate and deliver better outcomes The direct connection between outpatient urology care and reduced hospital stays, ER visits, and downstream Medicare and tax costs Madison's genuine gratitude for the team around her — and what it looks like when a healthcare culture actually works If you've ever wondered whether the healthcare system could do better — this episode is proof that it already is, one patient at a time. www.YourHealth.Org

If your healthcare brand still treats influencer marketing like a one-off promotion, you are missing the real opportunity. In this episode, Ashley Petrochenko Cardinal's VP of Brand Marketing sits down with Ella McMahan, Director of Brand Marketing at Spring Fertility, to unpack what it actually takes to build an influencer program in a highly sensitive, high-consideration healthcare space. With six years leading brand at a leading fertility clinic and a background in women's consumer brands, Ella shares how to turn influencers into trust builders, not short-term conversion plays. In an industry where patients crave authenticity and community, this strategy can reshape how your brand shows up. You will learn: How to evaluate if your marketing mix is ready for influencers Why healthcare influencer ROI requires a long-term mindset How to give creators freedom without losing brand control Ways to activate real-world events that deepen patient trust If you've been curious about influencer marketing but unsure where it fits, this conversation will help. RELATED RESOURCES Connect with Ella - https://www.linkedin.com/in/ellamcmahan/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Performance Creative: The Key to Paid Media Success  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ How Influencer Marketing is Changing Healthcare  - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/how-influencer-marketing-is-changing-healthcare/

Patients, providers, and staff are doing far too much manual work, and with today's tech it's time to operationalize.This Fertility Field Overview breaks down the current state of AI-enabled operations, patient journey software, device innovation, cryo safety……and where the field is falling behind.This episode covers:My bold prediction regarding IVI RMA's approach to tech adoption (Hint: Think late 2000s Google)Why manual workflows are burning out staff and frustrating patientsThe operational tech stack clinics should already be building towardWhere large vendors are stalling (and where fertility-first companies are stepping up)How AI, automation, and safer cryo systems could redefine clinic operationsWhat recent conversations with operators, physicians, and scientists suggest about what's coming next

What if the most powerful clinical tool in healthcare wasn't a drug, a device, or a data platform — but a word? In this episode of Experiencing Healthcare, Jamie and Matt have a conversation that starts with Disney World germs and ends with something that will change the way you lead your team tomorrow. They unpack the idea of Intentional Positive Reinforcement — not the hollow "great job" you throw over your shoulder in the hallway, but the kind of deliberate, meaningful recognition that creates a ripple effect all the way to the patient's bedside. Matt shares what a dental hygienist taught him about doing things right, why a pair of clicking heels in a nursing home hallway was actually a leadership strategy, and what happens to a healthcare team that only ever hears what they're doing wrong. This is a conversation for the bedside nurse and the C-suite executive. For the credentialing specialist who never sees a patient and the clinical coordinator who sees dozens. Because in healthcare, everyone plays a role in the patient experience — and the way we lead people determines the care those people deliver. If you've ever wondered whether your words are adding to your team or subtracting from them, this episode is your answer.

AI tools are changing how patients search, but most healthcare brands are missing the real opportunity. In this episode, Caroline Adamek, Senior SEO Data Manager at BetterHelp, joins Ashley Petrochenko Cardinal's VP of Brand Marketing to break down what AI visibility actually requires and why strong SEO foundations matter more than ever. They unpack how patient search behavior is shifting across social, AI platforms, and Google, and what healthcare marketers must do to stay visible at high intent moments that drive real growth. You will learn • Why AI search rewards trusted brands, not keyword tricks • How patient discovery now starts on social and ends in Google • What makes content AI friendly and conversion ready • How to align SEO with real patient decision journeys If you want your brand to show up when patients are ready to act, this is the episode to listen to next.   RELATED RESOURCES Connect with Caroline - https://www.linkedin.com/in/caroline-adamec-0962361ba/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World -https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/ How to Avoid Keyword Cannibalization Between Paid Search & SEO  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/avoid-keyword-cannibalization-between-paid-search-seo/ What is a Patient Journey? Examples to Grow Your Practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/

In this episode, we sit down with Daniel Boyce from Digimatiq Marketing to talk about future-proofing your oral surgery practice. The digital landscape is shifting fast, but the goal isn't to replace your team with robots—it's to use artificial intelligence to handle the mundane, repetitive tasks that drain your energy. Daniel explains how to bridge the gap between technical efficiency and authentic patient care. Key Concepts for the Modern Practice Agile Practice Management: Building a workflow that can adapt to digital changes within 24 to 48 hours is the best way to "future-proof." AI for Busy Work, Humans for Moments: Use LLMs (Large Language Models) like ChatGPT and Gemini for drafting, transcribing, and routing. This frees your staff to focus on "empathy moments"—like high-stakes treatment plan conversations or direct patient support. Generative Engine Optimization (GEO): Search is moving away from simple keywords. Patients are asking complex, natural-language questions, and your practice needs to provide "clusters" of expert information to be quoted by AI search engines. Personifying the Surgeon: Learn how a simple two-minute voice memo from your doctor can be transformed into a blog or FAQ that showcases their bedside manner before the patient even walks in the door. Referral Relationship Management: Discover how to use AI to track and summarize CE events, allowing for hyper-personalized follow-ups that turn "C" level referrers into "A" level partners. Reclaiming Your Time Whether it's saving an hour on meeting recaps or automating clinical notes and SOAP notes, the secret lies in finding the right tool for the specific job. By letting AI act as a "brilliant mime" for your admin tasks, you can lead with the authenticity and innovation that define SOMSA's core values.

Growth in ophthalmology no longer starts in the operating room - it starts with the patient experience. In this episode of Peer2Peer: The Podcast, host Dr Ben LaHood is joined by Dr Erik Mertens and Amanda Cardwell Carones to explore how deliberately designing the patient journey can transform patient satisfaction, strengthen trust and build a thriving, future-ready practice. In this episode, we cover: Why practice growth starts before the first consultation How premium IOL technology enhances outcomes and patient confidence The role of trust, transparency, and communication in patient decision-making Using digital tools such as eyejourney to elevate patient education How structured patient journeys improve clinic workflows and team efficiency Why entrepreneurial thinking is becoming essential in modern ophthalmology This episode is essential listening for ophthalmologists, cataract surgeons, clinic owners and healthcare leaders looking to connect clinical excellence with business success - without losing sight of what matters most: the patient.

If growth is stalling, the problem is rarely the media plan. It is friction in the patient experience that marketing cannot fix after the fact. On this episode of Ignite, Cardinals VP of Brand Marketing Ashley Petrochenko sits down with Ben Whitaker, Director of Digital Strategies, Marketing, and Communications at UofL Health, to unpack why sustainable healthcare growth starts long before the appointment and often breaks at the digital front door. Drawing on 25 years of digital and SEO experience across industries, Ben shares how consumer behavior, not new tactics, should shape SEO, AI search, site experience, reviews, and scheduling. This conversation matters now as AI accelerates search behavior and raises the stakes for accuracy, trust, and usability across the entire patient journey. You'll learn: Why SEO still underpins patient acquisition in an AI-driven search world How small experience gaps quietly kill conversion and retention What healthcare marketers can fix without waiting on a full redesign How marketing can lead cross-functional alignment around patient access If improving patient access and driving real growth are priorities for 2026, this is the episode to listen to next. RELATED RESOURCES Connect with Ben - https://www.linkedin.com/in/bentwhitaker/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

When patient acquisition feels unpredictable, it is usually an operations problem hiding inside a marketing problem. On this episode of Ignite, Cardinal's VP of Brand Marketing Ashley Petrochenko is joined by Stephen Harrell, Director of Marketing at StrideCare, to break down why real healthcare growth depends on tight alignment between marketing, access teams, and clinical operations. You will hear how one of Texas's largest lower extremity healthcare providers is reshaping its patient journey by connecting marketing metrics to on-the-ground operational performance. This conversation shows what today's marketers must prioritize to drive reliable, scalable growth. You will learn: How marketing and operations partnerships unlock higher converting patient journeys Why call intelligence and CRM data reveal the real blockers to growth Ways to tighten workflows so patient demand actually turns into scheduled visits How to shift your team toward EOS style accountability that supports long term performance If you want marketing that consistently converts instead of guesswork, this is the episode for you. RELATED RESOURCES Connect with Steven - https://www.linkedin.com/in/steven-harrell-tx/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/

SummaryIn this conversation, Brenda Snow shares her personal journey as a patient diagnosed with multiple sclerosis and discusses her book, 'Diagnosed: The Essential Guide to Navigating the Patient Journey.' She emphasizes the universal experience of navigating chronic illness, the importance of grief and acceptance, and the need for strong doctor-patient relationships. Brenda also highlights the significance of maintaining one's identity while caregiving and the power of storytelling in healing. The discussion concludes with advice for aspiring writers and the importance of sharing personal narratives.Chapters00:00 Introduction to Brenda Snow and Her Journey02:49 The Universal Patient Experience06:48 Navigating Grief and Acceptance12:41 The Doctor-Patient Relationship20:42 Identity and Caregiving26:12 Finding Growth in Adversity31:56 The Power of Storytelling35:40 Advice for Aspiring Writers Hosted on Acast. See acast.com/privacy for more information.

In this episode of What's Best for the Patient Is Best for Business, Jerry Durham delivers a solo deep dive into one of the most critical yet misunderstood areas of physical therapy business success: “Arrivals.”Speaking from the stage of the APTA Private Practice Section (PPS) conference, Jerry shares the philosophy, process, and practical tools behind improving patient arrivals—and why mastering this concept can solve nearly every downstream business problem in a PT clinic.Jerry explains how his years of studying the entire patient journey led him to realize that success doesn't start in the treatment room—it starts at the front desk. He honors the admin and intake teams who carry enormous influence over patient outcomes but are rarely empowered or trained to own that impact.In this talk, Jerry breaks down why PT clinics must stop trying to “fix problems in the weeds” and instead step back to design systems that guide the patient from their first call to successful completion of care. He introduces his five-step front desk sales process—a structured, relationship-centered approach to patient communication that builds trust, manages expectations, and prevents objections before they ever arise.Whether it's cancellations, no-shows, or poor reviews from patients who “got better but had a bad experience,” Jerry shows how the solution always leads back to understanding and optimizing the patient's arrival experience.Key Takeaways:- Arrivals Solve All Business Problems: Every business metric improves when patients show up. Focusing here simplifies management and reduces chaos across billing, scheduling, and clinical outcomes.- The Front Desk = Patient Success: The front desk isn't administrative—it's strategic. Their conversations determine not only who arrives, but how the entire journey unfolds.- Solve from the Big Picture: You can't fix recurring no-shows or cancellations by tweaking scripts. You must zoom out to understand the full patient journey and define success at every touchpoint.- The 5-Step Front Desk Sales Process: Acknowledge → Find a problem to solve → Get expectations → Sell the expert → Tell them what they'll get for their time, money, and energy → Ask how they want to pay.- Objections Are Preventable: “It costs too much” isn't an objection—it's a sign you didn't build value early enough. Great processes eliminate objections before they happen.- Love the Work of the Front Desk: These are the true doers in healthcare—the team most capable of improving patient success when empowered with the right systems and mindset.Tune in for a masterclass on patient experience design, front desk empowerment, and how truly understanding “arrivals” can transform your practice from chaotic to consistent, from transactional to transformational. If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!

In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Jessica Walker, Founder & CEO of Care Sherpa, about strategies for healthcare marketers who want to maximize the ROI of their patient acquisition efforts. You'll learn how to identify and fix the biggest gaps in lead management—like missed calls, lack of follow-up, and insufficient nurturing—that are costing your organization revenue. By tuning in, you'll gain actionable strategies to improve conversion rates, leverage both technology and human support, and ensure your marketing dollars translate into real patient growth. RELATED RESOURCES Connect with Jessica - https://www.linkedin.com/in/walkerjessica/ 5-Step Paid Media Strategy to Attract Your Ideal Patient - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/

Send me a Text Message- please include your contact information so I can respondWhen we think of grief, we often picture death. But what about the silent grief that comes from illness — the kind that alters your identity, steals your energy, and isolates you from the world?In this powerful episode, I speak with Brenda Snow, a woman who turned a life-changing diagnosis into a movement that's touched millions. After being dismissed by doctors and told her symptoms were “all in her head,” Brenda found herself at rock bottom — until a single moment with her young daughter re-ignited her will to fight.Now the founder of Snow Companies and author of Diagnosed: The Essential Guide to Navigating the Patient Journey, Brenda shares how she walked through grief, reclaimed her identity, and built a life of purpose.We cover:The “unnamed grief” of chronic illnessWhy hope is essential — even before a diagnosisHow Brenda went from patient to pioneerThe power of storytelling in healing and advocacyWhat the healthcare system must do betterRebuilding identity when your body feels like a strangerThe difference between giving up and accepting what isI was especially moved by Brenda's metaphor of taking MS “by the hand.” It reminded me of the core truth of Grief 2 Growth: we're not buried—we're planted.

As important as it is to understand the patient journey, my industry has done a terrible job of helping practices make “the patient journey” anything useful day to day. My guest today agrees, and he helps his clients turn that journey into a tangible, actionable mechanism practices can use to grow.Daniel Tribby is a healthcare provider, effective business growth strategist, award winning author, top keynote speaker with a vision to help healthcare entrepreneurs build a practice that serves it's patients and sustain profitability for the long term.In this episode Carl White and Daniel Tribby discuss:What the patient journey isWhy marketers are so excited by the patient journey but most non-marketers are notHow to operationalize the patient journeyWant to be a guest on PracticeCare?Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's the link where you can get the process started.Connect with Daniel Tribbyhttps://www.linkedin.com/in/iamdanieltribby/Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg

Episode 320 hosts Dr Rami Haidar (Maxillofacial Surgeon from UAE)  Rami joins us in the 29th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction 00:47 Welcome to the ICCE Conference 01:16 Meet Dr. Rami Haidar 01:42 Dr. Rami's Background and Journey 04:29 Life and Practice in Dubai 05:17 The Importance of Surgical Training in Aesthetics 07:03 The Evolution of Aesthetic Training 12:48 Becoming a Key Opinion Leader (KOL) 15:38 The Patient Journey and Consultation Process 19:11 Clinic Overview and Multidisciplinary Approach 19:57 Retention Rates and Challenges in Dubai 20:12 Stocking and Choosing Toxins 20:39 Regulations and Patient Satisfaction in Dubai 22:29 Fillers and FDA Approvals 23:05 Building a Successful Aesthetic Practice 24:17 Opening and Managing a Clinic 26:32 Taxation and Business Environment in Dubai 29:30 Future of Aesthetics and Social Media Influence 30:59 Final Thoughts and Guest Question 33:27 Closing Remarks  SIGN UP HERE: Alma Laser's AU workshop on 10th of November : 'The Aesthetic Playbook: How to build a business that lasts' by David Segal SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

In this episode of the UCM Podcast, Dr. Bill Davis and Tony Hook explore how the patient journey has radically transformed in today's digital-first world.  They discuss how upper cervical chiropractors can adapt to changing patient behaviors shaped by AI, social media, and multichannel discovery. From building trust before patients even step into the office, to engaging them with video content, reviews, and consistent follow-up, the conversation emphasizes how practices can convert awareness into lifetime care.  Listeners will gain actionable insights on creating stronger connections, retaining patients long term, and ultimately building thriving practices in a distracted world.

Considering Breast Implant Removal? Here's What You Need to Know. In this powerful episode of Plastic Surgery Uncensored, Dr. Rady Rahban sits down with his patient, Brooklyn, to have a raw and honest conversation about her decision to remove her breast implants after many years.Dr. Rahban breaks down the reality of explant surgery—what it entails, what patients can expect physically and emotionally, and why education and preparation are the foundation of any successful outcome. From breast implant illness and capsular contracture to simply choosing a more natural path, every reason is valid—but every journey must be handled with expertise, safety, and compassion.Brooklyn's story is one of clarity and empowerment. Her experience reminds us that removing implants isn't about regret—it's about reclaiming comfort, confidence, and control. If you've ever wondered what it's really like to undergo implant removal, this episode is a must-listen. Dr. Rahban pulls back the curtain on what surgeons don't always tell you—and why doing it right the first time makes all the difference. 

In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Mindy Grantham, Director of Marketing at Mayo Clinic, to unpack the challenges and opportunities in oncology marketing—from demand generation and clinical trial accrual to leveraging AI, optimizing your website for both education and conversion, and building trust through community engagement and reputation management. You'll walk away with practical strategies for reaching patients at every stage of their journey, aligning marketing with operational capacity, and using digital tools to drive real results in a high-stakes, emotionally charged field. If you want to elevate your impact and stay ahead in the rapidly evolving world of healthcare marketing, this conversation is a must-listen. RELATED RESOURCES Connect with Mindy - https://www.linkedin.com/in/mindy-grantham/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/

Elevating the patient journey is about more than just good care — it's about crafting a seamless experience from the first online search to post-visit follow-up. Dr. Wes McCann, owner of Doctors Vision Group, shares practical strategies for optimizing every touchpoint in an optometry practice, from streamlining intake and cross-training staff to refining handovers between doctors and opticians. With insights on marketing, clinic flow, patient communication, and even community engagement, he reveals how intentional design of the patient journey can reduce bottlenecks, increase efficiency, and build stronger patient relationships. This conversation offers a roadmap for practitioners ready to transform patient care into a complete, memorable experience.Connect with Harbir:InstagramLinkedInYouTubeLove the show? Subscribe, rate, review & share! http://www.aboutmyeyes.com/podcast/

What if the key to fixing pharma's toughest challenges wasn't more complexity—but more clarity? In this episode of Med Tech Gurus, Shetal Vyas, SVP of Commercial Strategy & Development at Ardelyx, joins us to explore how digital-first strategies are reshaping how we bring therapies to patients. Shetal unpacks how to overcome the $200 billion patent cliff, reframe customer engagement, and build scalable, data-driven commercial models that don't just add tech—but center patients. With practical insights into digital ecosystems, commercialization frameworks, and change management, this episode is packed with takeaways for MedTech innovators navigating the intersection of healthcare, pharma, and digital transformation.

Ashley “PCOSgurl” Levinson shares her PCOS journey—from diagnosis to national advocacy—and what actually helps when you're overwhelmed. You'll learn: how to recognize symptoms and pursue diagnosis, evidence‑aligned lifestyle and medical steps, advocacy lessons, and where to start if you think you might have PCOS. Want live support and workshops? Join our community: https://familybuilding.net/building-your-family-community/ Guest: Ashley Levinson (PCOSgurl) • Host: Lisa Schuman, LCSW Follow Ashley Levinson  on Instagram: https://www.instagram.com/pcosgurl/ Why watch now: clear next steps and practical guidance you can use immediately—no fluff.

Send us a textA single slip at the front desk can lead to a one-star review, lost revenue, and lasting damage to your reputation. If your team doesn't know what not to say, or how to recover when mistakes happen, you're leaving your practice vulnerable.In this episode of Shorr Solutions: The Podcast, partners Jay Shorr, Ana Suarez, and Cristian Devoz break down the front desk's impact on patient retention, online reviews, and brand perception. From hiring and training to real-world damage control, this episode covers what it takes to get it right. Schedule your free consult with our expert, Jay Shorr, here. To sign up for our Conversion Cascade 2.0 online course, click here. Don't forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured

Today, I'm joined by Saad Alam, co-founder and CEO of Hone Health.   Hone Health is a longevity care platform combining AI-powered diagnostics, telehealth consults, personalized treatment plans, and specialized physicians for healthspan optimization.   In this episode, we discuss building and training a workforce for new-age medicine.   We also cover:   Normalizing hormone health for both sexes Changing medical education for systemic reform Making premium care accessible to Middle America   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   Hone Health's Website: https://honehealth.com/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:10) Current State of Hone Health and Recent Growth (03:30) De-stigmatizing Testosterone and Hormone Optimization (08:05) Market Shift Moments for Men's and Women's Health (10:05) Vision for AI-Enhanced Longevity Care Platform (14:20) Commoditization of Diagnostics and Future of Healthcare (18:30) Competing on Care Delivery vs Diagnostics (22:25) Personal Healthcare Journey and Market Research Insights (24:40) Transition from Telehealth to Comprehensive Longevity Care (29:25) Patient Journey from Symptom Relief to Optimization (32:15) Building and Training Longevity Medicine Workforce (35:40) Changing Medical Education and System Reform (37:20) Making Premium Care Accessible to Middle America (39:10) Conclusion