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Episode Summary In today's rapidly evolving marketing landscape, the need for digital transformation in the financial services industry has become crucial. As customers increasingly expect seamless experiences, striking the right balance between digital and in-person services can be a challenge. In this episode, we discuss how Fifth Third Bank embraces digital transformations while prioritizing customer support and human interaction. Explore the role of marketing in driving successful digital transformations and creating impactful customer experiences. About the Guest Melissa is an executive vice president and chief marketing officer for Fifth Third Bancorp. She is responsible for ensuring a client-centered, digital-first approach to all areas of the Bank. She also oversees the Bank's Enterprise Workplace Services and Corporate Communications organizations. Melissa joined Fifth Third in May 2016 and has been integral to the Bank's transformation to thrive in the digital world. She has designed an integrated and seamless customer experience across the organization. Connect with Melissa Stevens Key Takeaways - A key part of balancing digital and in-person services is to ensure that customers feel supported throughout their journey without overly relying on digital or automated solutions. - It's important to combine meaningful conversations with quality data, insights, and integrations to help solve customer problems more effectively and point them to the right tools and solutions. - Success in digital transformations requires understanding the "why," "how," and the people involved. Evaluate technology, processes, and people to make necessary adjustments and raise expectations based on customer experiences and the competitive landscape. Quote “It's not about marketing a product or hacking a product or service, it's about understanding those business' needs, understanding those institutions' needs and bringing them thought leadership, bringing them a great partnership.” – Melissa Stevens Recommended Resources Books: The Best Interface Is No Interface by Golden Krishna Start with WHY by Simon Sinek Learned Optimism: How to Change Your Mind and Your Life by Martin E. P. Seligman Shout-out Devika Mathrani - Chief Marketing & Communications Officer (CMO) at NewYork-Presbyterian Hospital Connect with Melissa Stevens | Follow us on LinkedIn | Website
A design strategy is an intersection of what's valuable for customers and what's profitable for businesses. It is the process of creating a set of guiding principles that articulate the business mission and vision with the design of their products or services. Through it, businesses can answer the question, what's next. In other words, it ensures your team produces what your business needs to align its success to its customers' needs. Product teams are working overtime to fix bugs, ship the next release or update, and handle tactical day-to-day tasks without having the time or resources to think beyond 12 months. Navigating only in the short-term, teams chase down only the things they can see just ahead. But how do teams unlock ambitious multi-year plans, growth strategies, and new products that take the business beyond their current roadmap? In this episode of our Digital Master Class series, Chris Hood and Natalie Piucco are joined by Golden Krishna to discuss how Google thinks about design strategy, and how organizations can focus on what's next.
Paul Laursen, PhD is an athlete, author, endurance coach, high-performance consultant and entrepreneur. He’s published over 125 peer-reviewed papers in exercise and sports science journals, and his work has been cited more than 8,000 times. We’ve had Paul on the podcast before to talk about High-Intensity Interval Training (HIIT), as described in his book and brought to life in his online course. On this podcast, Paul describes how he’s taken HIIT training to a new level by creating the Athletica software, to help athletes train smarter, not harder. Using the principles in his book, this software can adapt a plan based on your current fitness levels, goals, training sessions and life. As an athlete and software developer, I couldn’t resist asking Paul some tough questions about how it all works. Here’s the outline of this interview with Paul Laursen: [00:02:56] Paul's previous podcasts: Why Do and How to High Intensity Interval Training and Science and Application of High Intensity Interval Training. [00:03:08] Paul’s Book: Science and Application of High-Intensity Interval Training: Solutions to the Programming Puzzle and video training course. [00:03:22] High Intensity Interval Training (HIIT) - periods of exercise in your red zone. [00:04:25] Why to do HIIT. [00:05:41] Book: Fast After 50: How to Race Strong for the Rest of Your Life, by Joe Friel. [00:06:21] STEM Talk Podcast: Episode 116: Marcas Bamman on the many benefits of exercise and strength training. [00:07:58] David Raichlen podcast: Wired to Run: Why Your Brain Needs Exercise. [00:09:18] Athletica.ai. [00:21:33] The role of the human coaching relationship. [00:24:40] Figuring subjective experience into recommended training; Sentiment analysis. [00:28:41] Integrating software. [00:30:24] Strava 2020 Year in Sport report. [00:31:42] Garmin ecosystem; Garmin Connect. [00:35:04] Oura ring; HRV4Training app. [00:41:13] Book: The Best Interface is No Interface, by Golden Krishna. [00:41:54] Sports serviced by the software. [00:47:14] HIIT science website. [00:48:05] Ambassador program.
Silicon Valley and Wall Street might call it “engagement.” As parents, we might call it, “getting hooked.” Social media optimizes our kids' conversations for maximum profit. There's an art to it, and nothing is accidental. Marc and David sit down with Golden Krishna, a designer at Google and the author of The Best Interface Is No Interface, to talk about the tech tools developers use to make it difficult for our teens to put down their phones or log off social media, even for short periods of time. Produced by The Podglomerate.
On this episode of The Innovation Engine, we'll be looking at how to go from idea to inception. We discuss how to evaluate which ideas to actually act on, whether there is such a thing as bad feedback, and whether voice technology is an antidote to screen-based thinking that may help save us from ourselves. Joining us again to talk about those topics and more is Golden Krishna, a Design Strategist at Google who works on a “horizontal future team” across all variants of Android and Chrome to push computing forward with new ideas that can ship in the next two to three years. Part of Golden's charge in this role is to bring cohesion, innovation, and long-term strategy for the world's most popular operating system. In addition to being deemed one of the World's Best Designers by Fast Company, Golden is the author of The Best Interface is No Interface, a wildly funny and illuminating read that makes a very persuasive case that "there's an app for that" is the most insidious advertising tagline ever written. And no, it's not just because he works at Google and is an alumnus of Samsung. If you'd like to hear more from Golden on why that is, check out Golden's previous appearance on The Innovation Engine: “A world without interfaces” – we promise you won't be disappointed by the episode! Resources: Learn more at goldenkrishna.com Connect with Golden on LinkedIn The Best Interface is No Interface Learn more and get the full show notes here: https://www.3pillarglobal.com/insights/successful-product-launch-how-to-go-from-idea-to-inception-with-golden-krishna
Golden Krishna, author of The Best Interface is No Interface and a design strategist at Google, explains the trap of screen-centric thinking, what hardware can teach us about software design, and much more.
Golden Krishna, senior designer at google and author of The Best UI is No UI, explains why he craves critical feedback in the context of his primary career goals and what it might take to accomplish his dream of pushing the industry forward.
Panel about Product DesignJeremy Abbett, Jason Cale, Lisa Lang, Martin Oberhäuser and Golden Krishna explore which methods, tools and tricks they use to understand our behaviour and how we all can design products, we want to use every day.
Talk by Golden Krishna, Google
In this episode, we speak with Google's Golden Krishna about, amongst other things, his new book The Best Interface Is No Interface and how to design in an age of screen-first thinking can be re-approached.
This is the second part of our From Business To Buttons special. We interview Golden Krishna, Design Strategist at Google and the author of the book “The Best Interface is No Interface”. At Google, he works in the Android UX team on shaping the future of the operating system. Golden is passionate about curing our addiction to screens. In his opinion, screens are the pollution of our generation. He urges us to stop focusing so much on designing for interfaces. During this interview, we discuss topics such as: - Our addiction to apps and “app fatigue” - The idea of a “screenless” society, just like the notion of the paperless society - Google Now - The removal of so-called “digital chores” - The purpose and issues with chat bots - The over-saturation of notifications - A "watch first" design approach Show notes: https://goo.gl/PiZY8r
Golden Krishna teaches us that it’s possible to reduce our amount of screen time and still solve people’s problems elegantly in the background. He enlightens us to how much we’re all drowning in screens. He also shares with us that our stuff isn’t good enough, and it never will be because as designers we’re always […]
This week on the Boagworld Show we are joined by Golden Krishna to discuss the future of user interface. A future that may well involve no interface at all. For a complete transcription of this week's show including all the links we mentioned, visit: https://boagworld.com/season/13/episode/1310/
Talking about having no interface at all, one can feel it's either to give us a break from the digital world or to make us dive further in the rabbit hole. Hold on tight, we enter the latter. With Jeff Poulin and Golden Krishna.
On se demande si la volonté de fondre les interfaces dans notre environnement participe de la volonté de nous sortir du monde numérique, ou au contraire, de nous y faire immerger encore davantage. Conversation avec JF Poulin et Golden Krishna.
On this week's episode of the podcast, we look at our collective obsession with "screen-based thinking" and how to get past it. Among the topics we talk about are: Why “There's an app for that” are the 5 most insidious words in the English language 3 principles anyone can follow to create products that don't force us to interact with yet another screen Why it's important to establish and understand the difference between User Experience and User Interface. Golden Krishna, author of the recently released design manifesto The Best Interface is No Interface, joins us to discuss all that and more. For more than a year Golden has been at Zappos, where he works with small teams in the company's research and development labs to "build & explore new opportunities to push one of the world's greatest customer service companies toward new directions that deliver happiness." Prior to Zappos, Golden served as a Senior Designer at Samsung, where he worked in their innovation lab alongside engineers, industrial designers, and business strategists to create new products and services that could ship within 18-24 months. Show Notes: Follow Golden Krishna on Twitter: @GoldenKrishna Visit the website for Golden's book: www.nointerface.com/book Visit Golden's website: www.GoldenKrishna.com
We made it through a week of Bored and Brilliant challenges. We've struggled through withdrawal and reveled in release. We've learned about ourselves and our reflexes. And here, we crunch some numbers and start to figure out what we learned. After this project, it's pretty clear: A subset of our society craves better harmony with technology. Unless we rethink how we make tech and how we use it, this subset will grow. We have pressure on tech companies into building apps and devices that fit into our lives, rather than taking them over. On today's New Tech City, we've called in the experts to talk about why over 18,000 people signed up for a project designed to rediscover quiet, reflective time undisturbed by the constant flash of gadgets. Manoush presented our findings (see below for more) to Malia Mason, a cognitive psychologist and Associate Professor at Columbia University, and Golden Krishna, a user experience designer with Samsung and Zappos on his resume, and author of "The Best Interface is No Interface." We gave them the data from our partner apps (Moment and BreakFree), your survey responses, and played them some audio testimonials from you. Listen to the podcast for more, of course, but here are some of our most intriguing findings: A general note that these are all, of course, correlations and not necessarily causation – we don't know what motivated each individual person's stats, whether it was the Bored and Brilliant challenges, app reminders or something else. Total stats: The average decrease was 6 fewer minutes of phone use each day down from our baseline of two hours. The average decrease in phone checking was 1 fewer pickup per day. (See chart here). People felt like they made improvements: Over 90% of people who filled out our post-challenge survey felt they had cut down on their phone use, either "somewhat" or "a lot." Confidence went up: People also felt more certain that they could change their phone habits. Nothing to sniff at here! Ninety percent of our post-challenge survey respondents felt "somewhat" or "very" confident that they could change, compared to 80 percent in a survey before the challenge week. Gamers made the biggest strides: People who said gaming was one of the top three activities they did on their phones managed to drop the most minutes. They cut down 20 minutes every day. Possibly because of the "Delete That App" challenge. Parents made big changes: Before the challenge week, parents logged more phone time on average than participants who do not have children. During challenge week, however, parents dropped more minutes compared to non-parents (10 fewer minutes for parents compared to 4 for non-parents). The challenge most people said they plan to continue is keeping their phones in their pocket (88%). People also thought “In Your Pocket” was the most useful challenge (45%). The second most popular challenge respondents plan to continue (50%) was "Delete That App" (or, presumably, keeping that app deleted). Most people said that this was the most difficult challenge (32%). This isn't over. We're brainstorming lots of Bored and Brilliant next steps, so please do stay tuned. And the beauty of this? Challenge week can happen any time. Keep talking about your personal dilemmas, your smartphone tips, and your somehow-riveting boredom reads on our newly created Bored and Brilliant-specific Facebook group. And for now, hit play on the audio above and dive in. To hear New Tech City every week, subscribe on iTunes, Stitcher, TuneIn, I Heart Radio, or anywhere else using our RSS feed.
This week, Jeff talks to Golden Krishna about his belief that the best interface is no interface. We talk about the necessity of UI's and how modern technologies allow us to design interfaces that aren't interfaces at all.