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In this week's episode, we welcome the Chief Marketing Officer of cybersecurity vendor Perimeter 81, Gily Netzer as she shares some understandings of the world of public relations. KEY TAKEAWAYS FROM THIS EPISODE: B to H Relationships (Business to Human). The benefits of transitioning from working in big enormous companies to working with start-ups Business and Emotional drivers to get the whole customer setting. THIS WEEK'S GUEST Gily Netzer is the Chief Marketing Officer of cybersecurity vendor Perimeter 81. She has almost twenty-five years of experience in international marketing and marketing leadership to the hi-tech and Cybersecurity space and is an authority in Building multinational teams, establishing new technology categories, forming a marketing machine, market leadership and influencer marketing to drive 50%+ of the business and consistent growth YoY. Her track record includes marketing leadership roles in startups such as Perimeter81, Cymulate, Illusive Networks (of Team8) and global brands, including Symantec, Sandisk, and Elbit. She is a passionate advocate for diversity and women in technology. She is a member of the Forbes Communication Council, a contributor to publications such as Forbes, Help Net Security, CyberSecurity Ventures, IT Toolbox, etc, and is also one of the few CMOs that can claim to have served in an F-15 squadron. For more information, or to get in touch with Gily, check out: LinkedIn: https://www.linkedin.com/in/gilynetzer Facebook: https://www.facebook.com/gily.netzer YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
In episode seven of DrinksWithAVC, Vik and Bree share a post-St. Patrick's Day glass with Bessemer Venture Partners' Tess Hatch. From childhood acting to her mission to diversify the startup universe, Tess gives us an intimate look at her stellar journey. They also put Tess's space expertise to the test with quirky challenges that blur the lines between celestial wonders and earthly oddities. Join in for laughs, learning, and a little space trivia!Links:www.bvp.comwww.instagram.com/ada_ride/
Illusive Networks is a cybersecurity company.
In this episode, I am talking to Effie Mansdorf, Global Head of Customer Success at Illusive Networks. As a CS leader, Effie operates in a typically male dominated cyber security industry, and she leads an all-male CS team. Effie is sharing her tips on: - building up a Customer Success team in startups - succeeding in a male dominated industry and building up a CS team - proving value to on-prem clients - hiring more women into cybersecurity customer success Connect with Effie: https://www.linkedin.com/in/effiemansdorf/
ABM is easy as soon as soon as you define your original ideal customer profile. But that's just like the old Steve Martin answer on how to be a millionaire: “First step: Get a million dollars.” So how do you get that million dollars? Or, in this case, how do you define your ideal customer profile? Our advice, listen to this guy: Kirby Wadsworth. If that name is familiar to you, it's because he's an author of an Amazon 5-Star book, he was featured in Forbes' Most Influential CMOs on Social Media, and he's won tons of awards in the B2B space, including the Webby and W3 Awards and SiriusDecisions Return on Marketing & Sales Integration Award, to name a few. Currently, Kirby's the CMO at Illusive Networks, where he and his team are on a tremendous growth trajectory, while Kirby is helping define their ICP.
How do you scale your organisation and grow your revenue? How do we define scale versus growth? How do we adapt in an unpredictable, choppy world? Joining Anna are Paul Szemerenyi, Global Head of Sales at Bizzabo, the fastest growing Event Technology company and Bob Horn, CRO at Illusive Networks, a fast-growing Cybersecurity startup. With many years of sales leadership experience between them, Bob and Paul share how they've built successful sales teams at scale and we explore what's important for growth in the choppy waters of today's world.
Welcome to the "The CyberHero Adventures: Defenders of the Digital Universe" Show!
Today's show focuses on answering the question: What is the state of the credit and risk management cybersecurity ecosystem?We have a GREAT panel including Ian Cohen, CEO of Apomaya.com. Apomaya gives companies control over third-party data and risks so they can protect their customers’ privacy. Prior to his current role, he was the General Manager at Experian’s Consumer Services Division and Chief Executive Officer of Credit.com from 2009-2015.Ofer Israeli leads Illusive Networks and he is a pioneer of deception-based cybersecurity. They are known as a company at the forefront of the next evolution of cyber defense. Prior to establishing Illusive Networks, Ofer managed development teams based around the globe at Israel’s seminal cybersecurity company Check Point Software Technologies and was a research assistant in the Atom Chip Lab.And finally, we have Andrew Robinson, who is the Chairman of Apomaya. Andrew has been at the forefront of networking for over 30 years, previously serving in executive roles at Akamai and Bluecoat.We'll learn about the history in the credit sector and our thought leader's opinions about the current "credit and risk management" environment?What are the strengths and weaknesses regarding cybersecurity within the Financial Services sector?Are they seeing an increase in the number and nature of attacks?What about ransomware and cyber insurance?For more information: Apomaya.comContact: ian@apomaya.com Illusive Networks, visit www.illusivenetworks.com, contact them at info@illusivenetworks.com or follow on LinkedIn, Twitter and Facebook. If you would like to be a guest on our show, please send an email to gary@cyberheroescomics.com
ABM is easy as soon as soon as you define your original ideal customer profile. But that's just like the old Steve Martin answer on how to be a millionaire: “First step: Get a million dollars.” So how do you get that million dollars? Or, in this case, how do you define your ideal customer profile? Our advice, listen to this guy: Kirby Wadsworth. If that name is familiar to you, it's because he's an author of an Amazon 5-Star book, he was featured in Forbes' Most Influential CMOs on Social Media, and he's won tons of awards in the B2B space, including the Webby and W3 Awards and SiriusDecisions Return on Marketing & Sales Integration Award, to name a few. Currently, Kirby's the CMO at Illusive Networks, where he and his team are on a tremendous growth trajectory, while Kirby is helping define their ICP. He came on #FlipMyFunnel to share what he's learned. Don't miss it.
Paul sits down with Wade Lance and Nir Greenberg of Illusive Networks at the RSA Conference 2019! Full Show Notes: https://wiki.securityweekly.com/ES_Episode131 Visit http://securityweekly.com/esw for all the latest episodes!
Paul sits down with Wade Lance and Nir Greenberg of Illusive Networks at the RSA Conference 2019! Full Show Notes: https://wiki.securityweekly.com/ES_Episode131 Visit http://securityweekly.com/esw for all the latest episodes!
This week, we welcome Dr. Branden R. Williams! Branden has more than twenty years of experience in business, technology, and information security as a consultant, leader, and an executive. His specialty is navigating complex landscapes—be it compliance, security, technology, or business—and finding innovative solutions that propel companies forward while reducing risk. In the second segment, Paul and Matt sit down with Wade Lance and Nir Greenberg of Illusive Networks at the RSA Conference 2019! Full Show Notes: https://wiki.securityweekly.com/ES_Episode131 Visit https://www.securityweekly.com/esw for all the latest episodes! Follow us on Twitter: https://www.twitter.com/securityweekly Like us on Facebook: https://www.facebook.com/secweekly
This week, we welcome Dr. Branden R. Williams! Branden has more than twenty years of experience in business, technology, and information security as a consultant, leader, and an executive. His specialty is navigating complex landscapes—be it compliance, security, technology, or business—and finding innovative solutions that propel companies forward while reducing risk. In the second segment, Paul and Matt sit down with Wade Lance and Nir Greenberg of Illusive Networks at the RSA Conference 2019! Full Show Notes: https://wiki.securityweekly.com/ES_Episode131 Visit https://www.securityweekly.com/esw for all the latest episodes! Follow us on Twitter: https://www.twitter.com/securityweekly Like us on Facebook: https://www.facebook.com/secweekly
Gily Netzer has been working in the cybersecurity sector for almost 20 years. She’s worked with startups such as Illusive Networks and large brands, like Symantec. As you can imagine, she’s witnessed quite the evolution in the industry. One major challenge marketers like Gily face in the cybersecurity space is that it can be difficult to sell a product to customers who do not see the need for it. Another challenge facing marketing VP’s like Gily is finding creative ways to break through the noise. On today’s episode of the B2B Revenue Acceleration podcast, Gily joined us to talk about her experience with this challenge as a marketer in cybersecurity. She also shared some key considerations to keep in mind as you work towards closing deals.
One of the hottest new trends in the cybersecurity world is what is being called "Deception". While honeypots and such have been around for a long time, the idea of purposely deceiving your attackers has really gained momentum, especially in the age of APT (advanced persistent threats). The team at Illusive Networks has pioneered this approach to safeguarding your infrastructure. In this Security Boulevard Chat we sit down with Illusive Networks Ofer Israeli to discuss the "art of deception."
One of the hottest new trends in the cybersecurity world is what is being called "Deception". While honeypots and such have been around for a long time, the idea of purposely deceiving your attackers has really gained momentum, especially in the age of APT (advanced persistent threats). The team at Illusive Networks has pioneered this approach to safeguarding your infrastructure. In this Security Boulevard Chat we sit down with Illusive Networks Ofer Israeli to discuss the "art of deception."
Tanium expands their security platform, Carbon Black and IBM team up, improved container threat detection from StackRox, Illusive Networks introduces new mainframe deception, and more enterprise security news! Full Show Notes: https://wiki.securityweekly.com/ES_Episode66 Visit http://securityweekly.com/esw for all the latest episodes!
Tanium expands their security platform, Carbon Black and IBM team up, improved container threat detection from StackRox, Illusive Networks introduces new mainframe deception, and more enterprise security news! Full Show Notes: https://wiki.securityweekly.com/ES_Episode66 Visit http://securityweekly.com/esw for all the latest episodes!
Richard Moulds of Whitewood Security joins us to discuss the return of the ROCA crypto bug. In the news, Tanium expands their security platform, Carbon Black and IBM team up for a rapid response tool, improved container threat detection from StackRox, Illusive Networks introduces new mainframe deception, and more on this episode of Enterprise Security Weekly!Full Show Notes: https://wiki.securityweekly.com/ES_Episode66 Visit https://www.securityweekly.com/esw for all the latest episodes!
Richard Moulds of Whitewood Security joins us to discuss the return of the ROCA crypto bug. In the news, Tanium expands their security platform, Carbon Black and IBM team up for a rapid response tool, improved container threat detection from StackRox, Illusive Networks introduces new mainframe deception, and more on this episode of Enterprise Security Weekly!Full Show Notes: https://wiki.securityweekly.com/ES_Episode66 Visit https://www.securityweekly.com/esw for all the latest episodes!