Podcasts about madhive

True to form, CTV and OTT advertising is a disruptive innovation that appeals more to a NEW set of would-be TV buyers -- smaller businesses. In this episode, transformation expert Jim Wilson, who founded OTT platform Premion and is now president of Madhive, discusses what it takes to reach and serve businesses whose typical CTV buy is pretty small -- about $4,000. He also talks about his appointment to the board of Audacy, the radio company that has just emerged from bankruptcy. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

In this episode of the Cloud and Clear podcast, CEO edition, we'll explore the future of digital advertising with Spencer Potts, CEO of Madhive. Spencer joins SADA CEO Tony Safoian for a deep dive into the evolution of connected television (CTV) and how Madhive is transforming the industry. Spencer shares the company's journey, from betting on streaming television to the strategic partnerships and innovations that have fueled its growth. Listeners will hear about Madhive's recent acquisition of Frequence, as well as its long-standing partnership with SADA and Google Cloud. Learn how Madhive is helping advertisers bridge the gap between linear TV and digital platforms with personalized, geo-targeted solutions for SMBs and major broadcasters. Join us for more content by liking, sharing, and subscribing! 

Adam Helfgott is a serial entrepreneur with 20+ years of experience building tech companies in media and Web 3.0. Prior to co-founding Valence, he co-founded, built, and sold marketing technology companies eCamp.net and Lookbooks.com and is the current Executive Chairman of the Board of Madhive, an adtech company. Adam is the founder of the non-profit consortium Ledger Alliance, home of AdLedger, with a mission to create open technical standards that leverage blockchain and cryptography in digital media with a focus on portable identity and value attribution. Today, AdLedger encompasses more than 90 members, representing brands, publishers, agencies, and tech companies. Adam also serves on the advisory board of Blockdaemon.  Twitter: https://twitter.com/adamhelfgott LinkedIn:https://www.linkedin.com/in/adamhelfgott/ --- Support this podcast: https://podcasters.spotify.com/pod/show/crypto-hipster-podcast/support

In episode 120, we're excited to welcome Adam Helfgott, Founder & Advisor of several tech and Web3 companies including Valence, AliceNet, AdLedger, and Madhive. We discuss being a Founder in Web3, advice for emerging entrepreneurs, on-chain identity, blockchain and data privacy, digital media in Web3, and much more.--Three Key Takeaways--When onboarding Web2 companies to Web3, it's important to lead with the benefits (such as the security, efficiency, and transparency) of the technology, and not the technology itself (blockchain).Web3 is built around the ethos of transparency, decentralization, and open source. The advent of blockchain provides an opportunity to return to the open source vision of the internet, and to collectively implement open source standards.If you're interested in building with blockchain, it's important not to do so just for the sake of using blockchain. The projects that will ultimately fail are those that are trying to get in on the hype of Web3, but don't have a legitimate use case for the technology. --Full shownotes available at--https://www.cryptoaltruism.org/--Buy us a coffee!--Help us out by buying us a coffee:https://www.buymeacoffee.com/cryptoaltruism--Support us with a Crypto Donation--ETH(ERC20) - cryptoaltruism.eth (0xac5C0105914F3afb363699996C9914f193aeDD4A)Other tokens: cryptoaltruism.org/supportus--DISCLAIMER --While we may discuss specific web3 projects or cryptocurrencies on this podcast, please do not take any of this as investment advice, and please make sure to do your own research on potential investment opportunities, or any opportunity, before making an investment. We host a variety of guests on this podcast with the sole purpose of highlighting the social impact use cases of this technology. That being said, Crypto Altruism does not endorse any of these projects, and we recognize that, since this is an emerging sector, some may be operating in regulatory grey areas, and as such, we cannot confirm their legality in the jurisdictions in which they operate, especially as it pertains to decentralized finance protocols. So, before getting involved with any project, it's important that you do your own research and confirm the legality of the project. More on the disclaimer at cryptoaltruism.org.Please note: we make use of affiliate marketing to provide readers with referrals to high quality and relevant products and services.

The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive scores $300 million from Goldman Sachs.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

Joe Marino, Senior Vice President of Strategic Account Sales at Madhive, joins Cross Screen Media CEO Michael Beach to share his thoughts on the evolution of TV buying, the shift into buying digital video, and the challenges sellers face in this new environment.   Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Madhive works with broadcasters to help them package and sell programmatic CTV campaigns that span their own properties, local stations, and other streaming inventory. It has use cases for agencies and marketers too. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/madhive-adam-helfgott .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.

Cross-platform video and digital advertising using programmatic tech stacks offer increased operational efficiencies to the buying and selling of workflow. Plus, it enhances the ability to have a highly functional marketplace for data-driven audience targeting, including forecasting, optimization, verification, and fraud protection along with analytics and reporting. But it's a lot to think about. In this podcast, Madhive's Joe Marino shares his insights on how despite the complexity, programmatic actually simplifies and empowers the cross-platform advertising market. 

A new episode of #LocationWeekly is out now! Today we talk about Facebook rolling out birthday gifting, India's Neareo releasing a suite of tools for digital engagement, Talon and MadHive partnering to link DOOH and OTT audiences, and Singapore's Cellarbration using government digital ID to verify alcohol purchases from vending machines.

My guest today is Konstantin Richter, CEO and Founder of Blockdaemon. Blockdaemon is a provider of a node management platform designed to empower businesses to simply and efficiently manage blockchain applications. The company's platform offers a multi-chain multi-cloud network management tool that can deploy nodes and connect them to blockchains within minutes and also offers its own infrastructure for select projects to offer faster deploy times and lower costs, enabling businesses to quickly deploy and iterate blockchain applications and simplify peer-to-peer network management. Konstantin is a serial entrepreneur and investor. He has led several SaaS B2B companies towards meaningful exits in the media/advertising space, including Audiotube, Lookbooks and Wiredrive. He also is an advisor to blockchain company Gem, and serves on the board of MadHive, a media/advertising blockchain business, Genymobile, the android dev tool and DNAstack.com, the genomic search-engine. He currently serves as the CEO and founder of Blockdaemon, a hybrid cloud middleware platform for major blockchain protocols. Konstantin delivers a masterclass in blockchain infrastructure and node operation. We discuss the importance and role that nodes play in the ecosystem, the process of decentralization, and how projects work with node providers to build towards decentralization. We also talk about the Bitcoin Scaling Wars and Ethereum migrating to Eth 2.0. This is an amazing conversation, it's a must listen for anyone interested in understanding how blockchains work. Please enjoy my conversation with Konstantin Richter. --- Bitcasino:  This episode was brought to you by Bitcasino. The world's leading Bitcoin-led online casino and crypto-centric gaming destination. Wager your way into a world of opportunity, with the ultimate Fun, Fast and Fair crypto-casino experience. Deposit, wager, and withdraw in real-time with a host of top cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), LiteCoin (LTC), Tether (USDT), TRON (TRX), Ripple (XRP), and more! Use the promo link https://untoldstories.link/bitcasino, to unlock your 200 FREE SPINS in the Legacy of Dead Promotion. --- This podcast is powered by Blockworks. For exclusive content and events that provide insights into the crypto and blockchain space, visit them at https://blockworks.co

My guest today is Konstantin Richter, CEO and Founder of Blockdaemon. Blockdaemon is a provider of a node management platform designed to empower businesses to simply and efficiently manage blockchain applications. The company's platform offers a multi-chain multi-cloud network management tool that can deploy nodes and connect them to blockchains within minutes and also offers its own infrastructure for select projects to offer faster deploy times and lower costs, enabling businesses to quickly deploy and iterate blockchain applications and simplify peer-to-peer network management. Konstantin is a serial entrepreneur and investor. He has led several SaaS B2B companies towards meaningful exits in the media/advertising space, including Audiotube, Lookbooks and Wiredrive. He also is an advisor to blockchain company Gem, and serves on the board of MadHive, a media/advertising blockchain business, Genymobile, the android dev tool and DNAstack.com, the genomic search-engine. He currently serves as the CEO and founder of Blockdaemon, a hybrid cloud middleware platform for major blockchain protocols. Konstantin delivers a masterclass in blockchain infrastructure and node operation. We discuss the importance and role that nodes play in the ecosystem, the process of decentralization, and how projects work with node providers to build towards decentralization. We also talk about the Bitcoin Scaling Wars and Ethereum migrating to Eth 2.0. This is an amazing conversation, it's a must listen for anyone interested in understanding how blockchains work. Please enjoy my conversation with Konstantin Richter. --- Bitcasino:  This episode was brought to you by Bitcasino. The world's leading Bitcoin-led online casino and crypto-centric gaming destination. Wager your way into a world of opportunity, with the ultimate Fun, Fast and Fair crypto-casino experience. Deposit, wager, and withdraw in real-time with a host of top cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), LiteCoin (LTC), Tether (USDT), TRON (TRX), Ripple (XRP), and more! Use the promo link https://untoldstories.link/bitcasino, to unlock your 200 FREE SPINS in the Legacy of Dead Promotion. --- This podcast is powered by Blockworks. For exclusive content and events that provide insights into the crypto and blockchain space, visit them at https://blockworks.co

http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Adam Helfgott, CEO of MadHive, a company that offers an end-to-end digital-video advertising solution which it describes as leveraging blockchain, cryptology and AI to optimize business outcomes and provide evidence-based accountability. Among other things, Helfgott describes the fraud problem that plagues OTT advertising, explains how MadHive’s technology is designed to counter it, casts light on the company’s work in local OTT reach extension, and discusses how the advanced-advertising industry is faring in these difficult times. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

Chris & Mike welcome Ian Moore (Director of Growth Media @ The New York Times) and Joe Marino (Managing Partner @ MadHive) to discuss Covid-19, the value of agencies, Corona Hard Seltzer and more!

In the latest episode of our podcast Ad Tech Today, we discuss the trends surrounding OTT, including some prevalent myths around advertising in this environment. Christiana Cacciapuoti of MadHive and Adledger.org is an expert on the topic and joined us to share her insights into some common misperceptions.

Meet Aaron Brown, Chief Scientist at MadHive - an end-to-end advanced advertising solution for digital video that leverages cryptography, blockchain, and AI to deliver evidence-based business outcomes. Aaron walks us through how Madhive, relative 'outsiders' to the media industry, are transforming the way Ads run at scale using these new strategies. Aaron also talks about how the Google Cloud Platform helped satisfy the largest, most traditional audit firm solve a $1M audit problem.   Host: Tony Safoian Guest: Aaron Brown   Connect on Twitter: https://www.twitter.com/SADA https://www.twitter.com/Safoian https://twitter.com/AaronReboot Connect on LinkedIn: https://www.linkedin.com/company/sada/ https://www.linkedin.com/in/safoian/ https://www.linkedin.com/in/aaron-brown-50b007b4/   To learn more about SADA visit www.SADA.com.

Christiana Cacciapuoti and Ryan Reed of MadHive break down blockchain, and its role in digital advertising. They explain MadHive's mission towards "Transforming programmatic from a guess economy into an evidence economy." They also discuss the importance of data privacy, and Christina shares how her non-profit, AdLedger, is working to "further trust and transparency within the digital media space."

Rebecca Lerner, EVP, MadHiveThe MAD Network is a decentralized ad tech ecosystem designed to minimize the role of intermediaries and return lost value to both advertisers and publishers. Leveraging MadHive's status as one of the largest OTT ad buyers in the world, the network's strategy focuses on a TV-first rollout, beginning with regional and local advanced television.

Rebecca Lerner, EVP, MadHiveThe MAD Network is a decentralized ad tech ecosystem designed to minimize the role of intermediaries and return lost value to both advertisers and publishers. Leveraging MadHive's status as one of the largest OTT ad buyers in the world, the network's strategy focuses on a TV-first rollout, beginning with regional and local advanced television.

How many loyalty programs are you a part of? Loyalcoin wants to make it easy to share rewards between businesses. We’re all targeted by advertising, but often the ads don’t match the audience. Madhive wants to solve that problem by putting advertising on the blockchain. And the world banking system is changing. Babb seeks to be a bank for everyone leveraging blockchain, AI and biometric technologies. These are companies are all having ICOs and entering the spotlight in this episode of The Bad Crypto Podcast. Full Show Notes at: http://badco.in/ICO010 SUBSCRIBE, RATE, & REVIEW: Apple Podcasts: http://badco.in/itunes Stitcher:  http://badco.in/stitcher Google Play: http://badco.in/play Soundcloud: http://badco.in/soundcloud YouTube: http://badco.in/youtube FOLLOW US ON SOCIAL MEDIA: Twitter: @BadCrypto - @joelcomm - @teedubya Facebook:  /BadCrypto - /JoelComm - /teedubyaw Facebook Mastermind Group: /BadCrypto LinkedIn: /in/joelcomm - /in/teedubya Instagram: @BadCryptoPodcast Email: badcryptopodcast[at]gmail[dot]com Phone: SEVEN-OH-8-88FIVE- 90THIRTY DONATE CRYPTO TO THE SHOW: If you'd like to donate a bit of cryptocurrency to The Bad Crypto Podcast, feel free to send copious amounts to the following locations:  $BTC: Bitcoin: 3HgKzHs3hB9oxqVLkBqmBXnkvmmVDSXuth  $ETH Ethereum: 0x1cc3335e292fd9a956746f1467046e2198a8c69d  $LTC Litecoin: LchSx4xHwXY5JBXVB72bf86VHEBgSmjTbC  $DOGE Dogecoin:  DPTjFZS4z9xPqfnCY8XrPNpMinYFZ9WsxK GET STARTED WITH CRYPTO WITH $10 BITCOIN FREE: We have an affiliate code with Coinbase.  If you decide to buy some crypto on Coinbase, you get $10 of free BTC, when you spend at least $100 in crypto.  The Bad Crypto Podcast also gets $10 BTC, as well. Win-Win. Coinbase is one of the most popular and well-known brokers and trading platforms in the world. Their platform makes it easy to securely buy, use, store and trade digital currency. Users can purchase bitcoins, Ether and now Litecoin from Coinbase through a digital wallet available on Android & iPhone. Do your own due diligence, some people have had some customer support issues.  Neither Joel nor Travis can attest to that.  If you do use Coinbase, once your coins clear, move it to an offline wallet or if you choose, move them over to another exchange. Here is a list of all of the top crypto-currency exchanges.  Choose one that you like. DISCLAIMER: Do your own due diligence and research. Joel Comm and Travis Wright are NOT FINANCIAL ADVISORS. We are sharing our journey with you as we learn more about this crazy little thing called cryptocurrency.  We make NO RECOMMENDATIONS.  Don't take anything we say as gospel. Do not come to our homes with pitchforks because you lost money by listening to us. We only share with you what we are learning and what we are investing it. We will never "pump or dump" any cryptocurrencies. Take what we say with a grain of salt.  You must research this stuff on your own! Just know that we will always strive for RADICAL TRANSPARENCY with any show associations. Show Edited By: Aaron The Tech (http://aaronthe.tech) Support the show: https://badcryptopodcast.com See omnystudio.com/listener for privacy information.

In this episode, we discuss: - The week in ad tech: LinkedIn launches its DSP and YuMe gets acquired - Gravity4 launching its Blockchain-based Lydian Coin token - Deeper look at who’s who of ad tech companies doing Blockchain today, including MetaX, Rebel.ai, MadHive, NYIAX.

On this episode of The Innovation Engine, we'll be looking at blockchain in the advertising space, why there is currently a staggering amount of waste in the ad tech supply chain, how a new consortium called AdLedger and a company called MadHive are working to combat that waste, and why we may be entering the golden age of personalized advertising. Our guest Stacy Huggins, co-founder and CMO of MadHive, is an entrepreneur, seasoned marketing executive, and thought leader in applying blockchain technology to media and ad tech. MadHive is a blockchain-based advertising platform and a founding member of AdLedger, a consortium of advertising and publishing executives with the purpose of bringing transparency and data security to the ad tech supply chain by harnessing a blockchain backed peer-to-peer network. Resources: Become a founding member of AdLedger Learn more about MadHive Connect with Stacy: stacy@madhive.com Learn more and get the full show notes at: 3PillarGlobal.com