Marketecture: Get Smart. Fast.

In this conversation, Ari Paparo interviews Ajit Thupil, Chief Product Officer of Bombora, discussing the unique challenges and strategies in B2B marketing. They explore how Bombora leverages data to enhance sales and marketing efforts, the importance of audience targeting, and the evolving role of AI in the industry. Ajit shares insights on the competitive landscape and the significance of understanding the distinct nature of B2B compared to B2C marketing. Takeaways Bombora focuses on the P2P space, serving sales and marketing needs. B2B marketing involves long and complex sales cycles. Data is crucial for targeting the right accounts in B2B. Activation of data is available through major DSPs and social channels. Granularity in audience targeting helps overcome company size disparities. AI's role in B2B marketing is evolving but remains data-dependent. Understanding customer behavior is key to effective targeting. Frequency capping at the account level is essential for B2B campaigns. Bombora's partnerships with publishers enhance data quality. Specialization in B2B marketing differentiates Bombora from larger platforms. Chapters 00:00 Introduction to Bombora and Its Mission 03:07 Understanding B2B Marketing Dynamics 06:09 Data Utilization in B2B Marketing 08:47 Targeting Strategies and Audience Granularity 11:50 The Role of AI in B2B Marketing 14:58 Competitive Landscape and Challenges 18:01 Lightning Round and Fun Insights Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi discuss the recent Google search remedies and their implications for the market. They delve into the antitrust issues surrounding Google, the upcoming ad tech trial, and the complexities of Epsilon's SSP. The conversation also touches on Perplexity's struggles in advertising, OpenAI's strategic acquisition, and emerging trends in ad tech and AI. Additionally, they explore insights from the CTV landscape, including Roku's growth and the NFL Red Zone's new commercial strategy, concluding with a discussion on Paramount's potential acquisition of The Free Press. Takeaways Chapters Learn more about your ad choices. Visit megaphone.fm/adchoices

In this emergency episode of the Market Texture Podcast, Ari Paparo and Alan Chapell discuss the recent ruling by Judge Metta regarding Google's monopoly status. They analyze the implications of the ruling, including the decision not to divest Chrome or Android, the impact of distribution deals, and the challenges of data sharing. The conversation also touches on the missed opportunity for choice screens, the future of Google's search monopoly, and the DOJ's approach to antitrust cases. The episode concludes with thoughts on potential settlements and the global implications of the ruling. Takeaways Judge Metta's ruling largely favored Google's proposals. Chrome and Android were not deemed necessary for divestment. Distribution deals remain intact, benefiting Google. Data sharing is complicated by privacy concerns. Choice screens were dismissed as ineffective by the judge. The ruling does not reduce Google's search monopoly. AI's rise may challenge Google's dominance in the future. The DOJ's commitment to antitrust cases is uncertain. Future antitrust cases may focus on AI and other areas. Global implications of the ruling may affect future legislation. Chapters 00:00 Introduction to the Emergency Episode 01:08 Judge Metta's Ruling Overview 02:02 Chrome and Android: The Monopoly Debate 05:37 Distribution Deals and Their Implications 09:13 Data Sharing and Its Challenges 14:41 Choice Screens: A Missed Opportunity 15:31 The Future of Google's Search Monopoly 19:42 Natural Monopoly vs. Competition 21:13 DOJ's Approach and Future Antitrust Cases 22:55 Next Steps for Google and Potential Settlements 26:36 Global Implications and Future Legislation Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Ari Paparo moderates a debate about the role of transaction IDs in the ad tech industry with Mike O'Sullivan, co-founder of Sincera and now part of The Trade Desk, and Chris Kane, founder of Jounce Media. The conversation covers the benefits and drawbacks of transaction IDs, publisher concerns about revenue and data privacy, and the influence of the Trade Desk. The episode also looks into the complexities of auction duplication and the need for transparency and standardization in digital advertising. In The Refresh, Ari and Eric Franchi discuss related topics, including CTV pause ads, AI payment models, and Amazon's decision to block AI bots from scraping data. Takeaways Transaction IDs help harmonize ad requests and improve auction processes. Publishers express concerns about potential revenue loss and data privacy. The Trade Desk's influence is a point of concern for many publishers. Request duplication presents a significant challenge in ad tech. Engaging with buyers is crucial for publishers to understand market needs. Recent pre-bid changes have limited publishers' strategic options. Cleaner auctions can benefit both buyers and sellers. Transparency is vital for fair competition in the ad market. Publishers should seek clarity on how their inventory is presented. Standardization is needed for better performance in the ad tech ecosystem. Chapters 00:00 Introduction to Transaction IDs 02:15 Understanding Transaction IDs and Their Controversy 05:15 Publisher Concerns and Revenue Implications 09:01 The Impact of Request Duplication 14:35 Practical Uses of Transaction IDs for DSPs 18:46 The Future of Transaction IDs in Ad Tech 19:22 The Pre-Bid Controversy 20:53 Skepticism in the Market 25:11 Fear of Trade Desk's Power 30:12 Navigating Publisher Concerns 35:03 Advice for Publishers Moving Forward Learn more about your ad choices. Visit megaphone.fm/adchoices

Jonathan Roberts is the Chief Innovation Officer for the newly renamed People, Inc. He and Ari talk about how publishers are licensing content and keeping away the bots, as well as how AI optimization is playing out. Eric and Ari then review the news, including the LG Ads IPO, whistleblower allegations against Facebook, local TV consolidation, and more. Takeaways AI is becoming integral to various aspects of business. Human-created journalism remains essential despite AI advancements. Content quality is paramount; average content is not acceptable. AI can assist in research, but should not replace human creativity. Licensing agreements are crucial for protecting content from unauthorized use. The information economy needs to incentivize content creation. AI's role in search engines is changing the way information is accessed. Marketers must adapt to the new AI-driven landscape. Understanding user needs is critical for effective marketing. The future of journalism will involve collaboration between AI and human creators. Chapters 00:00 Introduction to People, Inc. 02:57 AI's Role in Content Creation 06:00 Navigating AI Licensing and Content Protection 08:49 The Future of the Information Economy 11:58 AI and Search Engine Dynamics 14:57 The Impact of AI on Marketing Strategies 17:57 Conclusion and Future Outlook Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo and Eric Franchi sit down with Scott Howe, CEO of LiveRamp, for an open conversation about how the ad tech world is changing. They talk about LiveRamp's shift from simply “data onboarding” to helping companies work together securely, how AI gets a real boost when you feed it the right kind of data, and what's actually happening now that cookies are fading away. Scott also shares real-world stories, from loyalty programs to connected TV, that show why smart collaboration might be the best way to stand out against the biggest players. Takeaways LiveRamp has moved from moving data around to helping partners actually use it together AI works best when powered by private, permissioned data instead of just public information Cookies are losing importance, and direct, authenticated connections are taking the lead Mid-sized players with unique data can compete more effectively with walled gardens The industry needs clear, open standards for sharing data to avoid repeating past mistakes Chapters 00:00 – Catching Up and News of the Week: Streaming deals, TTD updates, and AI chatter 02:34 – What LiveRamp Is Now: From onboarding to true collaboration 03:40 – AI's Data Diet: Why proprietary signals matter most 05:20 – Clean Rooms in Action: A snack brand, a retailer, and a social platform walk into a campaign 06:55 – Life After Cookies: Authenticated reach is already ahead 09:26 – Hedged Gardens: Where smaller but mighty players fit in 13:31 – The UCP Idea: Building shared rules for sharing data Learn more about your ad choices. Visit megaphone.fm/adchoices

Next in Media chatted with Rich Bloom, GM, Creator Programs & EVP, Business Development at Tubi, about the Fox-owned streamers new creator program, which has quickly expanded for five to 50 participants. Bloom also talked about Tubi's overall growth, Gen Z misconceptions, and whether TV needs to adopt more YouTube-like qualities. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Wieser, CEO of Madison and Wall, sits down with Ari Paparo and Eric Franchi to talk about the current state of advertising and media agencies. They cover recent earnings, the role of AI, and strategic shifts at companies like WPP and Publicis. Brian also shares his views on the economic climate and its effects on the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

Casey Saran, CEO of Spaceback, joins Ari Paparo and Eric Franchi to talk about how brands are approaching creative in a landscape shaped by social platforms, AI tools, and evolving media formats. The conversation covers the use of organic and creator content in paid campaigns, the growing volume of creative assets, and how some brands are adapting their internal processes. They also touch on platform updates from Meta, TikTok, Spotify, and more in the context of recent earnings and product changes. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo talks with Stephen Upstone, CEO and founder of LoopMe, about the company's beginnings and its use of AI in advertising. They cover topics like measuring outcomes, navigating brand suitability, handling attribution, and dealing with data privacy. The conversation also looks at how LoopMe fits into the changing ad tech landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari and Eric are joined by Chris Feo, Chief Business Officer at Experian, for a grounded discussion on how the advertising data ecosystem is evolving. The conversation explores Experian's approach to identity and audience data, the implications of its acquisition of Audigent, and how curation is reshaping traditional roles within the ad tech stack. They also dig into the growing impact of AI on DSP value, media workflows, and open web monetization. Along the way, expect reflections on industry shifts, platform partnerships, and a few Italian food metaphors. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo talks with Nikhil Jain, VP of Insights and Marketing Solutions at Dailymotion Ads, about the company's work around attention as both a measurement and planning tool. The discussion covers how attention is defined, how it's being predicted through AI and modeling, and the role of creative analysis, inventory quality, and sentiment in shaping campaign outcomes. Jain also shares how Dailymotion is applying video-level analysis, from visuals to audio and text, to support more informed targeting and media planning. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are rethinking data infrastructure in a shifting landscape. Erin reflects on her path through agencies, entertainment, and tech, and how that journey informs her current perspective. The conversation covers the move from legacy tools like DMPs to composable CDPs, the importance of data governance, and why some companies are opting to keep data where it is. They also touch on clean rooms, identity resolution, and the early role of AI in working with structured marketing data. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ramsey McGrory, newly appointed President of Prisma at MediaOcean, joins Ari Paparo to discuss how the company is evolving its platform across linear and digital media. They unpack the implications of MediaOcean's acquisitions, including Innovid and Protected, and what it means to consolidate media planning, buying, and verification in an increasingly fragmented ad ecosystem. Ramsey also reflects on the role of buy-side ad serving today, the integration of AI, and how Prisma is adapting to agency and brand needs in the age of converged TV. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo and Eric Franchi speak with Adam Epstein, co-founder and CEO of Gigi, an AI assistant focused on automating tasks within the Amazon DSP. Adam shares how the product evolved from a streaming TV tool to a broader AI-powered platform for media agencies. He discusses the challenges of training a vertical AI agent using retrieval-augmented generation (RAG), the reasoning behind a chat-based interface, and how agencies are integrating their own processes into Gigi. The conversation also touches on the potential impact of agentic AI on agency workflows and team structures. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo talks with Justin Evans, Head of Innovation and Insights at Samsung Ads and author of The Little Book of Data. They discuss the core ideas behind the book, how data concepts apply across industries, and why clear thinking rather than technical expertise is often what matters most. The conversation also touches on Evans's time in ad tech, his writing process, and what data can (and can't) explain. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari and Eric recap key themes from Cannes 2025, including the ongoing conversation around AI in advertising and media, the presence of creator and sports partnerships, and recent developments in commerce media. They share observations on industry announcements, AI's progress (and limitations), and structural changes in the ad tech space. The discussion also covers how Cannes operates behind the scenes, from sponsorship deals to the growing presence of technology companies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo chats with Milly Botes, VP of Product Management at Acast, about how the company's podcast monetization platform and ad network. Milly breaks down the evolution of dynamic ad insertion, what makes host-read ads so effective, and how Acast is using AI to help with podcast discovery for advertisers Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo sits down with Oleg Korenfeld, CTO of CMI Media Group, to discuss their experience integrating AI into agency media planning. They explore the challenges of working with multiple data sets, the limitations of generative AI in answering precise data queries, and how they adjusted their approach to automation. Oleg also shares insights on legal considerations, practical rollout hurdles, and the future potential of AI in media insights and planning. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo talks with Sean Muller, CEO of iSpot, about the challenges and opportunities in measuring video across platforms such as linear TV, streaming, and social media. They explore how AI is helping to accelerate insights and enhance creative planning, and how marketers are adapting to changes in video consumption and advertising strategies. The conversation also touches on how paid and earned media are managed within marketing teams. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo sits down with Tony Marlow, CMO of LG Ad Solutions, at Cannes to unpack trends in connected TV. They cover ad innovation on smart TVs, the role of OEMs in media strategy, and how AI is starting to shape both targeting and creative. A grounded conversation on where CTV is headed—and what challenges remain. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo talks with Philip Inghelbrecht, CEO and co-founder of Tatari, about how TV advertising is changing. They cover outcome-based measurement, the role of DSPs in connected TV, and how Tatari is using AI in creative workflows and media planning. The conversation also touches on how brands of different sizes approach TV and what trends are shaping the space. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Grether, GM of PayPal Ads, joins Ari Paparo to break down how PayPal is approaching ads using data from PayPal, Venmo, and Honey. They talk about off-site targeting, commerce media, and why PayPal's position in the market might be more powerful than people realize. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo speaks with Louqman Parampath, VP of Product for Ads and Commerce at Roblox, to break down how the company is building out its ad business. They discuss Roblox's massive user base, its immersive environment, and how creators and brands are monetizing the platform. Topics include ad formats like rewarded video, the role of programmatic, brand safety in a youth-dominated space, and what the future looks like for ads in the Roblox universe. It's a detailed look at how a gaming platform is redefining digital engagement and advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices

Todd Braverman, CRO of Ampersand, joins to explain how the company is navigating the shift from linear TV to streaming and data-driven advertising. Plus, Ari and Eric break down Meta's AI ad plans, Amazon's DSP pricing push, WPP and MIQ's new AI platforms, and the latest in the Google antitrust case. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo speaks with Matthew Doherty, CEO of EXTE North America, about the company's recent rebranding and its approach to entering the U.S. market. They cover EXTE's contextual targeting technology, how its optimization functions across various media environments, and the challenges of fitting into existing ad tech workflows. The discussion also explores broader industry topics such as supply-side developments and the influence of creativity on performance. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo and Eric Franchi are joined by David Berkowitz, a longtime marketer and founder of Serial Marketers and the AI Marketers Guild. They talk about the evolving role of community in marketing, how AI is reshaping creative work, and the uncertain future of entry-level marketing jobs. Plus, reflections on Mountain's IPO, WPP's AI push, and what it's like to build a brand when your name comes with unexpected baggage. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo speaks with Aaron McKee, CTO of Blis, recently acquired by T-Mobile. They discuss Blis's unique geo-based approach to omnichannel media planning and measurement, how it delivers performance across hard-to-reach environments like iOS and CTV, and why traditional cookie-dependent strategies may fall short. Aaron also explains how Blis handles optimization, measurement through geo holdout groups, and compliance in a shifting regulatory landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric and Ari are joined by Jenny Wall, CMO of VideoAmp, to discuss the week's biggest stories—from DoubleVerify's defamation lawsuit to Walmart's retail media momentum. Jenny shares her perspective on the state of measurement, advanced audiences, and why the industry still has work to do when it comes to connecting data, outcomes, and real consumer behavior. Learn more about your ad choices. Visit megaphone.fm/adchoices

GroupM COO JiYoung Kim talks about the agency's evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflects on AI's growing influence and the industry's need to rethink long-held assumptions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Franchi and Ari Paparo are joined by Olivia Kory, Chief Strategy Officer at Haus, Olivia explains her research on YouTube and AppLovin as well as how the methodology can work across media. The group discusses the big news that Xandr Invest is shutting and recaps the DMS conference. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bluefish CEO Alex Sherman talks with Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how AI is reshaping the way consumers discover brands. They explore the risks of misinformation in AI-generated responses, the shift from traditional SEO to conversational AI, and what brands need to do to stay visible and accurate in AI-driven search environments. Learn more about your ad choices. Visit megaphone.fm/adchoices

Taboola CEO Adam Singolda joins Ari Paparo to explore the company's role in the open web, from evolving publisher monetization models to the impact of AI on content personalization. They discuss the balance between relevance and quality, the rise of commerce content, and how platforms like Taboola are navigating scale and trust in a changing digital landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dan Goikhman (CEO) and Krish Arvapally (CTO) of Dappier join the show to discuss how their company helps media brands deploy AI agents across websites and messaging platforms. They talk about real-world use cases, monetization strategies, and the shift from traditional web pages to AI-powered interactions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric and Ari catch up with Teads CEO David Kostman to discuss the company's merger with Outbrain, navigating between brand and performance goals, and how the open internet fits into today's media landscape. They also break down what stood out at Possible, the latest in Google's antitrust case, Apple's courtroom loss to Epic, and growing questions around PMAX and CTV strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time viewability tech is creating unique, high-quality ad impressions, and what “scarcity at scale” really means for both publishers and buyers. It's a thoughtful dive into how supply path optimization and sustainability intersect with innovation in the ad tech space. Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He reflects on local-first marketing and the challenges of visibility at scale. Eric and Ari also examine Google's delayed cookie deprecation, its impact on ad tech, and broader regulatory pressures, while touching on emerging trends in digital media and AI. Learn more about your ad choices. Visit megaphone.fm/adchoices

TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They explore TripleLift's push into creative as a differentiator for programmatic, its role in powering retail media through adaptive commerce solutions, and how it's helping publishers and advertisers innovate in CTV. Dave also shares thoughts on balancing infrastructure with innovation, where the biggest growth opportunities lie, and why he thinks TripleLift is like a hummingbird. Learn more about your ad choices. Visit megaphone.fm/adchoices

DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garcia and Alan Chapell break down the recent antitrust decision against Google's ad tech stack and explore what it could mean for the future of competition and accountability in digital advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targeting using a proprietary “concept graph.” Tilbury explains how Inouvo identifies the underlying meaning and sentiment of content at the sentence level, enabling more precise ad targeting—even without user identifiers. He shares the company's origins from a UCLA machine learning lab, their dual business model spanning ad tech and publishing, and the ongoing challenge of attribution in a post-ID world. The conversation also touches on how Inouvo integrates with Microsoft's SSP and why building trust around alternative measurement remains a key hurdle. Learn more about your ad choices. Visit megaphone.fm/adchoices

Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and ad blocking while enhancing attribution and transparency. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains how KERV's technology identifies key moments in video content to enable dynamic, targeted ad placements, creating new opportunities for publishers and advertisers. The conversation covers use cases with major media companies, the role of AI in ad compliance, and the challenges of integrating contextual targeting into the evolving ad tech landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Kane, and Mike O'Sullivan have a spirited debate on the Marketecture Live stage. Eric and Ari break down the latest on ad verification, Applovin's response to short-seller attacks, the ongoing DSP fee wars, and major moves by X and XAi. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketecture's Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. In our inaugural episode, Josh and Jeremy sit down with Alex Birchmeier of Conagra Brands. Alex talks through testing new channels, pushing new boundaries, and all in all how he balances time and efforts across a powerhouse portfolio of brands. Learn more about your ad choices. Visit megaphone.fm/adchoices

This interview was recorded at Marketecture Live. Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari, Eric, and Brian Wieser dive into the revised 2025 ad forecast, what's driving uncertainty, and the potential impact of pharma ad bans. Plus, AI advancements reshaping media buying, IAB's latest technology, and YouTube allowing host-read ads. Learn more about your ad choices. Visit megaphone.fm/adchoices

At the Marketecture Live event, Bill Wise (CEO of Mediaocean) and Grant Parker (President of Innovid) discussed the merger of Flashtalking and Innovid, emphasizing scale, independence, and AI-driven innovation in ad tech. They highlighted balancing control and transparency for advertisers while competing with Google's ecosystem. The conversation covered AI's role in campaign automation, supply path optimization, and the Harmony initiative, which enhances ad performance across multiple channels. They also touched on brand safety, DSP market fragmentation, and future ad tech trends, underscoring their commitment to neutral, scalable solutions for enterprise advertisers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian O'Kelley joins Ari on stage at Marketecture Live where they go in depth on the latest product announcements from Scope3. Also, Ari and Eric discuss highlights from Marketecture Live, including Innovid's brand launch, Netflix's Ad Suite, updates in ad tech, and recent media M&A activity. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sovrn's Signal product is an on-page measurement and data enrichment tool designed to help publishers increase the value of their ad inventory. In the interview, Peter Cunha, Managing Director of Signal at Sovrn, explains that the product enhances bid requests by incorporating attention metrics, dynamic floor pricing, and identity signals to improve ad performance. Signal originated from Sovrn's acquisition of OnScroll, a company that pioneered viewable engaged time as an early attention metric. Sovrn differentiates itself by eliminating revenue share on its SSP and instead charging publishers a volumetric CPM fee only when Signal improves yield. The conversation also touches on the growing role of attention-based advertising, the challenges of industry adoption, and why major platforms like Google and Amazon don't offer similar data transparency to publishers. Learn more about your ad choices. Visit megaphone.fm/adchoices

SuperAwesome is a leading marketing company focused on kids and teens. Kate, the CEO, comes on the show to talk about the challenges with marketing to this regulated market. Learn more about your ad choices. Visit megaphone.fm/adchoices

The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates video generation by pulling assets from business websites, leveraging AI to create motion graphics, voiceovers, and scripting, while integrating with Shutterstock for additional content. The platform primarily serves TV, streaming, and ad tech industries, enabling efficient video ad creation for mid-market and local advertisers. Persky-Stern highlights Waymark's shift towards automated, large-scale video generation and its expansion into ad tech. The company follows a SaaS-based pricing model and sees platforms, not advertisers, as the key stakeholders in AI-powered ad creation. Addressing concerns about AI limitations, he emphasizes Waymark's focus on real business assets rather than purely AI-generated visuals. Looking ahead, he foresees the rise of automated, data-optimized video content as a major industry shift. Learn more about your ad choices. Visit megaphone.fm/adchoices