Podcasts about Lerner

This week we're featuring longtime agent and publishing pro Betsy Lerner on her debut novel, Shred Sisters. We talk about being an industry insider and whether that gives you a leg up, as well as the old adage to write what you know. Betsy shares with us how her lived experience shows up in this book, noting that Freud would have a field day—and before it's all over, she offers generous and tactical marketing tips for authors. This episode has got it all! On this week's Substackin, we're giving a shoutout to Sub Club, which you can and should subscribe to at https://subclub.substack.com. Sub Club offers many great resources for writers—on where to submit, who's looking for submissions, and best practices for getting your work out into the world. Highly recommended resource for writers! Learn more about your ad choices. Visit megaphone.fm/adchoices

Fresh off a scintillating Masters and a completion of the Grand Slam by Rory McIlroy, we were joined by Rich Lerner and Brendan Porath to discuss it all. From the roller coaster ride of Sunday, from the good shots, the bad ones and finally the playoff win that cements McIlroy's all-time status of McIlroy. Lerner and Porath add perspective to what we all watched and what now lies ahead.

It is said that when one person in a family is unstable, the whole family is destabilized. Meet the Shreds. Olivia is the sister in the spotlight until her stunning confidence becomes erratic and unpredictable, a hurricane leaving people wrecked in her wake. Younger sister Amy, cautious and studious to the core, believes in facts, proof, and the empirical world. None of that explains what's happening to Ollie, whose physical beauty and charisma mask the mental illness that will shatter Amy's carefully constructed life. As Amy comes of age and seeks to find her place—first in academics, then New York publishing, and through a series of troubled relationships—every step brings collisions with Ollie, who slips in and out of the Shred family without warning. Yet for all that threatens their sibling bond, Amy and Ollie cannot escape or deny the inextricable sister knot that binds them. Spanning two decades, Shred Sisters (Grove Press, 2024) is an intimate and bittersweet story exploring the fierce complexities of sisterhood, mental health, loss and love. If anything is true it's what Amy learns on her road to self-acceptance: No one will love you more or hurt you more than a sister. Betsy Lerner is the author of The Bridge Ladies, The Forest for the Trees, and Food and Loathing. With Temple Grandin, she is the co-author of the New York Times bestseller Visual Thinking: The Hidden Gifts of People Who Think in Pictures, Patterns and Abstractions. She received an MFA from Columbia University in Poetry where she was selected as one of PEN's Emerging Writers. She also received the Tony Godwin Publishing Prize for Editors. After working as an editor for 15 years, she became an agent and is currently a partner with Dunow, Carlson and Lerner Literary Agency. Recommended Books: Suzy Boyt, Loved and Missed Rufi Thorpe, Margo's Got Money Troubles Morning News Tournament of Books (March Madness for Books!) Chris Holmes is Chair of Literatures in English and Associate Professor at Ithaca College. He writes criticism on contemporary global literatures. His book, Kazuo Ishiguro Against World Literature, is published with Bloomsbury Publishing. He is the co-director of The New Voices Festival, a celebration of work in poetry, prose, and playwriting by up-and-coming young writers. Learn more about your ad choices. Visit megaphone.fm/adchoices

It is said that when one person in a family is unstable, the whole family is destabilized. Meet the Shreds. Olivia is the sister in the spotlight until her stunning confidence becomes erratic and unpredictable, a hurricane leaving people wrecked in her wake. Younger sister Amy, cautious and studious to the core, believes in facts, proof, and the empirical world. None of that explains what's happening to Ollie, whose physical beauty and charisma mask the mental illness that will shatter Amy's carefully constructed life. As Amy comes of age and seeks to find her place—first in academics, then New York publishing, and through a series of troubled relationships—every step brings collisions with Ollie, who slips in and out of the Shred family without warning. Yet for all that threatens their sibling bond, Amy and Ollie cannot escape or deny the inextricable sister knot that binds them. Spanning two decades, Shred Sisters (Grove Press, 2024) is an intimate and bittersweet story exploring the fierce complexities of sisterhood, mental health, loss and love. If anything is true it's what Amy learns on her road to self-acceptance: No one will love you more or hurt you more than a sister. Betsy Lerner is the author of The Bridge Ladies, The Forest for the Trees, and Food and Loathing. With Temple Grandin, she is the co-author of the New York Times bestseller Visual Thinking: The Hidden Gifts of People Who Think in Pictures, Patterns and Abstractions. She received an MFA from Columbia University in Poetry where she was selected as one of PEN's Emerging Writers. She also received the Tony Godwin Publishing Prize for Editors. After working as an editor for 15 years, she became an agent and is currently a partner with Dunow, Carlson and Lerner Literary Agency. Recommended Books: Suzy Boyt, Loved and Missed Rufi Thorpe, Margo's Got Money Troubles Morning News Tournament of Books (March Madness for Books!) Chris Holmes is Chair of Literatures in English and Associate Professor at Ithaca College. He writes criticism on contemporary global literatures. His book, Kazuo Ishiguro Against World Literature, is published with Bloomsbury Publishing. He is the co-director of The New Voices Festival, a celebration of work in poetry, prose, and playwriting by up-and-coming young writers. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

It is said that when one person in a family is unstable, the whole family is destabilized. Meet the Shreds. Olivia is the sister in the spotlight until her stunning confidence becomes erratic and unpredictable, a hurricane leaving people wrecked in her wake. Younger sister Amy, cautious and studious to the core, believes in facts, proof, and the empirical world. None of that explains what's happening to Ollie, whose physical beauty and charisma mask the mental illness that will shatter Amy's carefully constructed life. As Amy comes of age and seeks to find her place—first in academics, then New York publishing, and through a series of troubled relationships—every step brings collisions with Ollie, who slips in and out of the Shred family without warning. Yet for all that threatens their sibling bond, Amy and Ollie cannot escape or deny the inextricable sister knot that binds them. Spanning two decades, Shred Sisters (Grove Press, 2024) is an intimate and bittersweet story exploring the fierce complexities of sisterhood, mental health, loss and love. If anything is true it's what Amy learns on her road to self-acceptance: No one will love you more or hurt you more than a sister. Betsy Lerner is the author of The Bridge Ladies, The Forest for the Trees, and Food and Loathing. With Temple Grandin, she is the co-author of the New York Times bestseller Visual Thinking: The Hidden Gifts of People Who Think in Pictures, Patterns and Abstractions. She received an MFA from Columbia University in Poetry where she was selected as one of PEN's Emerging Writers. She also received the Tony Godwin Publishing Prize for Editors. After working as an editor for 15 years, she became an agent and is currently a partner with Dunow, Carlson and Lerner Literary Agency. Recommended Books: Suzy Boyt, Loved and Missed Rufi Thorpe, Margo's Got Money Troubles Morning News Tournament of Books (March Madness for Books!) Chris Holmes is Chair of Literatures in English and Associate Professor at Ithaca College. He writes criticism on contemporary global literatures. His book, Kazuo Ishiguro Against World Literature, is published with Bloomsbury Publishing. He is the co-director of The New Voices Festival, a celebration of work in poetry, prose, and playwriting by up-and-coming young writers. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/literature

Josh sits down with voice actor & musician Monet Tatianna Lerner to chat about her carrier, being a child actor, favorite cartoons  growing up, animated red-heads, opening for Jesse McCartney, Medieval Times, not stopping at Buc-ees, and more.  Whose your favorite animated red-head? Sound off in the Spotify comments!   Follow Monet on: Instagram @monetlerner TikTok @monetlerner   We are looking for new cohosts! if you are interested in joining our team, please reach out to us on Instagram or via email at WUFcohosts@gmail.com.   Special Thanks to this week's sponsor Wild Bill's Soda! Enjoy crisp unique olde fashioned soda flavors anytime with Wild Bill's. Head over to drinkwildbills.com and use code FANDOM10 to get 10% off your purchase!    Do you have suggestions for the show? Do have specific voice actor or creator that you would like us to interview? We would love to hear from you! Feel free to message us.   If you enjoy the show, please rate and review! Follow the show on: Instagram @WhatsUpFandom Twitter @WhatsUpFandomPC YouTube What's Up, Fandom Podcast   Follow Josh @JoshLCain Follow Luke @tatted_triceratops   Tags:  podcast, podcasts, movies, tv, comics, pop culture, fandom, anime, video games, books, actor, voice actor, beast tamer, medieval times, dragon ball, the suite life, disney, cartoon network, nickelodeon, musician 

Roll up as it's time to, ‘Paint Your Wagon' as we discuss the 1969 Western Musical starring Clint Eastwood, Lee Marvin and Jean Seberg. Set in California during the Gold Rush this Lerner and Lowe musical tells the rise and fall of an isolated town. Brace yourself and come with us to follow a Wand'rin' Star

Season FOUR Episode FOURTEEN of the Your Story Our Fight® podcast welcomes Roxanne Lerner. Roxanne Lerner is a certified yoga teacher and holistic health coach who has been living with lupus for the past 14 years. She is happily married with two young children. Roxanne takes a mindfulness-based approach to health and is passionate about sharing with other chronic illness warriors the science-backed practices that have been instrumental in her healing journey. Roxanne is the founder of RL Wellness, a bespoke virtual yoga and wellness studio designed for the chronic illness community. Through RL Wellness she debunks yoga myths, teaches private and group classes in yoga, breath work,  meditation, offers personalized nutrition programs and fosters a supportive, upbeat and empowered community. 

Episode 331 of RevolutionZ has as guest long-time labor organizer Stephen Lerner to provide strategic clarity and emotive urgency about our current situation.Lerner describes a coordinated assault by "billionaires, the fossil fuel industry, and Silicon Valley" to "dominate every aspect of the country." Make public institutions "broke on purpose, "deliberately underfund vital services, and finally privatize them.Lerner argues that in addition to protesting government buildings we need to target the economic interests of billionaires bankrolling authoritarianism. From pension fund divestment to strategic disruption of luxury resorts and businesses, Lerner urges imposing real costs on those who drive inequality. Seek multi union and constituency alliances.Lerner also addresses the paralyzing fear that now prevails. As universities, law firms, and even some unions quickly cave to political pressure, Lerner emphasizes that "to be driven by fear means to give up." He calls for "heroic moments" to inspire others to move "from fear to bravery." And crucially, he warns against fighting merely to return to pre-Trump conditions. He urges the need for positive vision of better.Trump, Musk, and their buddies? For Lerner "These are flawed, billionaire, whiny clowns, and if we get our act together, we will win something much better than the past."Support the show

Pique is offering 20% off for life AND a free Starter Kit with your purchase—that's a rechargeable frother and glass beaker to make the perfect cup every time. Just go to http://piquelife.com/impossible Please join my mailing list here

3/28/25: MTA Pres Max Page w/ labor activist Stephen Lerner: light in dark times. Rep Mindy Domb: Trump rewriting history, leg transparency & priorities. EM Kennedy Inst CEO Adam Hinds: the constitution's survival. Amherst Survival Ctr Exec Dir BenEzra: the Empty Bowl Fundraiser. Donnabelle Casis w/ Sierra Myers, Dir, Art for the Soul Gallery: neon art.

MRC Pesach Yom Iyun 5785 - Rabbi Simi Lerner - The Power of Absence: Why Chometz Is So Serious by Shapell's Rabbeim

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Hi everyone! Welcome back to another episode of The Chai on Life Podcast. I'm Alex Segal and today, I am speaking with Rivka Lerner. Originally from Switzerland, she works as a software developer and coach as well as a kallah teacher, but her love is in teaching and discussing profound ideas with Jews from all walks of life. After teaching with her husband Rabbi Simi Lerner in London for a few years, Rivka came back to Israel long term, and is now an educator in Tel Aviv for the anglo community, as well as in Midreshet Rachel V'Chaya. Above all else, a mother to her awesome four boys.I love this episode so much. We are really going deep into Purim. While Jews have never really had it “easy” this is a particularly tough time for the Jewish people everywhere and it feels a bit strange to be focused on joy when there is so much devastation around us. We talk about that. We speak about what happiness really means, how you can redefine it for yourself and how you can truly feel it this Purim.We also speak really practically about what Purim can look like for you. Is it super overwhelming? Do you not really like it as much as you feel like you “should”? Do you feel like you're missing out on that joy? We speak about ways you can access it and how you can transform your preparation and day even in just a few conversations that can be really life-changing.We talk about the megillah, parts of the megillah you may not have noticed before and intentions about the megillah that can change your experience while listening to it.At the end we speak about the comparison between Purim and Yom Kippur, or Yom HaKipppurim and what it really means that Yom Kippur is a day “like” Purim. There is so much depth in this episode, it is so rich with meaning and wisdom and profound takeaways and I am so excited for you to hear it and G-d willing for it to enrich your holiday this year in new ways.If there is someone you want to see on The Chai on Life Podcast, email me at alex@chaionlifemag.com or send me a DM @chaionlifemag. Thanks again, see you next week!

Shapell's Purim Yom Iyun 5785 - Rabbi Lerner - Purim: Seeing Hashem in Politics by Shapell's Rabbeim

Do you think with MASN no longer being in the picture with the Nats after 2025, do you think the Nats will go all in once again?

3.4.25 Hour 2 1:00- Former head coach Jay Gruden joins G&D to discuss why he's very high on the Commanders adding Deebo Samuel. 20:30- Do you think with MASN no longer being in the picture with the Nats after 2025, do you think the Nats will go all in once again? 32:30- What's going on in our lives that has nothing to do with sports?

Bestselling author and literary agent Betsy Lerner spoke with me about being a “late bloomer,” what 35 years in publishing has taught her, and portraying mental illness in her debut novel SHRED SISTERS. Betsy Lerner is the author of the popular advice book to writers, The Forest for the Trees, and the memoirs Food and Loathing and The Bridge Ladies. With Temple Grandin, she is the also co-author of the New York Times bestseller Visual Thinking: The Hidden Gifts of People Who Think in Pictures, Patterns and Abstractions. Her debut novel, Shred Sisters, is described as “... an intimate and bittersweet story exploring the fierce complexities of sisterhood, mental health, loss and love.” The book was longlisted for The Center for Fiction First Novel Prize, a New York Times Notable Book of 2024, and a New York Times Book Review Editors' Choice and Best Book of the Year So Far, among many other accolades. Betsy received an MFA from Columbia University in Poetry and was selected as one of PEN's Emerging Writers. She also received the Tony Godwin Publishing Prize for Editors. After working as an editor for 15 years, she became an agent and is currently a partner with Dunow, Carlson and Lerner Literary Agency. [Discover The Writer Files Extra: Get 'The Writer Files' Podcast Delivered Straight to Your Inbox at writerfiles.fm] [If you're a fan of The Writer Files, please click FOLLOW to automatically see new interviews. And drop us a rating or a review wherever you listen] In this file Betsy Lerner and I discussed: Getting kicked out of film school How "No Bad Dogs" inspired her to write The Forest for the Trees about writer personalities Working with punk rock icon Patti Smith The secrets behind her writing process Why she wants to have dinner with filmmaker Greta Gerwig And a lot more! Show Notes: betsylerner.com Dunow, Carlson & Lerner Literary Agency Shred Sisters by Betsy Lerner (Amazon) The Forest for the Trees: An Editor's Advice to Writers by Betsy Lerner (Amazon) Betsy Lerner Amazon Author Page Kelton Reid on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

When most PI firms are going all-in on digital and legal SEO, Michael DePasquale is leveraging his insider knowledge of traditional media to reduce case acquisition costs and drive law firm growth. In this episode, a former TV network executive reveals why marketing for attorneys should include the fundamentals of TV, radio, and outdoor to deliver consistent results while others chase "exotic" marketing tactics that fail to convert. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, Michael DePasquale shares his unique journey from TV station operations to running a successful personal injury practice across multiple states. With rare insider knowledge from running a 40-station broadcast network, Michael reveals how he leverages TV economics to negotiate better media buys and achieve lower case acquisition costs than competitors. He explains why combining traditional media with digital marketing has been his winning formula for law firm growth, why he's targeting secondary markets that others overlook, and the strategic thinking behind his recent rebrand. We discuss: Why focusing on marketing "blocking and tackling" fundamentals for attorneys outperforms exotic tactics How understanding TV station economics creates an advantage in media buying and case acquisition The strategic approach to law firm growth by expanding into secondary markets instead of major metros Balancing traditional media with digital marketing and legal SEO for optimal results Michael's counterintuitive all-trial attorney model and why it works for his firm How his recent rebrand from DePasquale and Moore to DM Injury Law is performing Recruiting strategies that help attract top legal talent in competitive markets Leadership lessons learned while scaling from solo practitioner to 60+ attorneys Guest Details Michael DePasquale is the founder of DM Injury Law (formerly DePasquale & Moore), operating across multiple states with over 60 attorneys. His background running a 40-station broadcast network gives him unique insight into media buying and marketing strategy that few attorneys possess.  Michael DePasquale: LinkedIn  DM Injury Law: Website, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

The best Nationals discussions from The Sports Junkies, BMitch & Finlay, Grant & Danny and The Kevin Sheehan Show from the past week. Looking ahead to the season as position players join pitchers and catchers for spring training in West Palm Beach, Florida. MASN's Bobby Blanco recaps the offseason and how the organization will measure success in 2025 after consecutive 71-win seasons. WaPo columnist Thom Loverro joins the Junkies to talk about the team's direction after the Lerner family flirted with selling the franchise in the offseason. Barry Svrluga of WaPo spoke to Grant & Danny about his conversation with Mark Lerner.

The best Nationals discussions from The Sports Junkies, BMitch & Finlay, Grant & Danny and The Kevin Sheehan Show from the past week. Looking ahead to the season as position players join pitchers and catchers for spring training in West Palm Beach, Florida. MASN's Bobby Blanco recaps the offseason and how the organization will measure success in 2025 after consecutive 71-win seasons. WaPo columnist Thom Loverro joins the Junkies to talk about the team's direction after the Lerner family flirted with selling the franchise in the offseason. Barry Svrluga of WaPo spoke to Grant & Danny about his conversation with Mark Lerner.

The best Nationals discussions from The Sports Junkies, BMitch & Finlay, Grant & Danny and The Kevin Sheehan Show from the past week. Looking ahead to the season as position players join pitchers and catchers for spring training in West Palm Beach, Florida. MASN's Bobby Blanco recaps the offseason and how the organization will measure success in 2025 after consecutive 71-win seasons. WaPo columnist Thom Loverro joins the Junkies to talk about the team's direction after the Lerner family flirted with selling the franchise in the offseason. Barry Svrluga of WaPo spoke to Grant & Danny about his conversation with Mark Lerner.

The best Nationals discussions from The Sports Junkies, BMitch & Finlay, Grant & Danny and The Kevin Sheehan Show from the past week. Looking ahead to the season as position players join pitchers and catchers for spring training in West Palm Beach, Florida. MASN's Bobby Blanco recaps the offseason and how the organization will measure success in 2025 after consecutive 71-win seasons. WaPo columnist Thom Loverro joins the Junkies to talk about the team's direction after the Lerner family flirted with selling the franchise in the offseason. Barry Svrluga of WaPo spoke to Grant & Danny about his conversation with Mark Lerner.

We have you covered from every angle of today's market sell-off. Unlimited CEO Bob Elliott and Truist Wealth Co-CIO Keith Lerner break down the market action. Fundstrat's Tom Lee shares his take on the market, crypto, and his "Granny Shots" strategy. Housing analyst Ivy Zelman weighs in on recent weak housing data and homebuilders. Plus, Jefferies' David Zervos on the macro outlook and Goldman Sachs' Eric Sheridan on tech. 

This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remains essential for personal injury law firms and shares the tactics that maximize ROI. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, Rankings VP of Media Sarah Parisi delivers the definitive guide to TV advertising for law firms - covering everything from rate negotiation to creative strategy. If you've ever wondered about the real cost of TV advertising, how to measure performance, or what makes campaigns succeed, this is your masterclass in traditional media. We discuss: Why daytime direct response ads deliver the highest ROI for law firms How to negotiate TV rates effectively (and what CPM should be your target) Strategic scheduling: optimal frequency and time slots for maximum impact The real cost of market entry in major DMAs Performance tracking systems that prove TV campaign effectiveness Creative strategies that build memorable brands Managing exclusivity and competitive separation in crowded markets When to avoid remnant inventory and why it can hurt your brand Guest Details Sarah Parisi is the VP of Media at Rankings.io, bringing 15 years of media buying expertise to help law firms build lasting brands. Her experience spans traditional and digital media, with a focus on data-driven campaign optimization for maximum ROI. Sarah Parisi: LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

16:25 - Guest: former Redskins salary-cap analyst J.I. Halsell on the Commanders' renaissance 2024 season, the value of having a great quarterback like Jayden Daniels on a rookie contract, the possibility of Daniels when he is extension-eligible in the 2027 offseason becoming the NFL's first player with a contract with an average annual value of $100 million, the notion of the Commanders taking on the albatross that is the contract of Cleveland Browns quarterback Deshaun Watson as the trade compensation for Browns edge defender Myles Garrett, how and why the Super Bowl-champion Philadelphia Eagles are elite at salary-cap management, Commanders general manager Adam Peters doing so well in free agency in the 2024 offseason and more 43:18 - Nationals: discussion of comments from Nats managing principal owner Mark Lerner on the Lerner family's commitment to owning the Nats and on the team's spending on players 49:26 - Virginia Tech Basketball: reaction to a 54-36 loss at Boston College, marking the Hokies' fewest points in an ACC game ever and fewest points in any game since Feb. 18, 1967 Call Nova Fireplace And Stove at 571-513-3803, mention that Al Galdi sent you and receive $25 off any fireplace or chimney service Visit CateringByUptown.com and mention that Al Galdi sent you Learn more about your ad choices. Visit podcastchoices.com/adchoices

Bram and Callow discuss Tee Higgins being off the free agency board, Mark Lerner's comments that his family is not selling the Nationals and the lackluster NBA all star weekend.HOME | Ampire Media

Bram and Callow discuss Tee Higgins being off the free agency board, Mark Lerner's comments that his family is not selling the Nationals and the lackluster NBA all star weekend. HOME | Ampire Media Learn more about your ad choices. Visit megaphone.fm/adchoices

13:54 - Guest: Barry Svrluga, columnist for The Washington Post, on the state of the Commanders off their 2024 renaissance season, including the team finally having solved owner and quarterback - two items that Svrluga pounded for years, why he's not necessarily expecting a big-splash offseason from general manager Adam Peters and what has been especially impressive about offensive coordinator Kliff Kingsbury...and Svrluga provides analysis and intel on the Nationals' lack of spending in MLB's 2024-2025 offseason, including the dynamic between president of baseball operations and general manager Mike Rizzo and the Lerner ownership group, how close we might actually be to a sale of the Nats, insight on the inner workings of the Lerner ownership group and the latest in the MASN dispute 48:26 - George Mason Basketball: breakdown of a 76-74 overtime win at Saint Louis for Mason's 10th consecutive win Call Nova Fireplace And Stove at 571-513-3803, mention that Al Galdi sent ya and receive $25 off any fireplace or chimney service Visit CateringByUptown.com and mention that Al Galdi sent you Learn more about your ad choices. Visit podcastchoices.com/adchoices

In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, discover how understanding which cases truly matter can transform your practice from local player to national authority. We discuss: How to become THE name in your blue ocean The most common auto defects hiding in standard accident cases  Key product liability indicators that signal major settlement potential  A strategic framework for evaluating auto product cases  Building authority through relationship marketing over advertising  Creating work-life integration while handling complex litigation Guest Details Julian Gomez is a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation. Julian Gomez: LinkedIn The Julian C. Gomez Law Firm: Website, Instagram  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

“We've made the list of everything that could go wrong. It's time to make the list of everything that could go right.” – Nikki Lerner Topics Covered: Resources Mentioned: Show Sponsor: My goal in this podcast is to help you grow as a worship leader. Of course that includes your formation, but it isn't limited […] The post #344: Nikki Lerner on Life After Full Time Ministry, Worship Culture Conundrums, & Fostering Multicultural Churches appeared first on Beyond Sunday Worship.

It's an episode foretold in legend. This week, we unite the heroes of the Frank & Sense podcast realm and bring Mitch Lerner into the world of Jakeuary. It's the final week of Jakeuary and we gather around the proverbial round table to discuss the 2017 Guy Ritchie film "King Arthur: Legend of the Sword." We discuss all things King Arthur, including mage towers, English Tarantino, Monty Python, and (of course) Steve Mnuchin. Plus - for the first time on the Frank & Sense podcast, someone cries! Stick around to the end of the episode to figure out who!

Want to share the stage with personal injury law's biggest names? As PIMCON returns to Scottsdale this October, we're reserving one speaker spot for our community.  Will YOU be the next PIMCON Speaker? CLICK HERE TO APPLY In this special PIMCON showcase, three industry leaders share strategies their firms have already implemented with remarkable results. Amanda Demanda reveals how narrowing her firm's focus led to bigger cases and an unforgettable brand. Bob Simon demonstrates why focusing only on what you love (and building the right team around you) creates unstoppable momentum. Dave Thomas shares how Law Tigers turned authentic community involvement into a marketing powerhouse, generating 35% of their cases through grassroots efforts across 33 states. We discuss: Implementing PIMCON insights in real firms  Transforming marketing from expense to asset  Building systems that scale without losing soul  Creating genuine community connections that drive revenue  Measuring and tracking unconventional marketing ROI Guest Details Amanda Demanda: The brand-building strategist redefining what's possible in PI Bob Simon: Trial attorney turned referral network master Dave Thomas: Community engagement pioneer behind Law Tigers' nationwide success Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:17 Call for Community Speakers 01:00 Amanda Demanda: From Big Tobacco to Building an Unforgettable PI Brand 01:33 Aligning With Your Target Audience 04:35 Making Your Message Pop 08:00 The Power of Bold Branding Choices 11:59 [Transition to Bob Simon] 12:03 Why Personal Relationships Beat VC-Backed Marketing 13:21 The Immigration Lawyer's Million-Dollar Referral Strategy 19:15 Building Your Referral Network 20:25 The Freedom of Focusing on What You Love 20:53 [Transition to Dave Thomas] 21:03 Stop Making Your Firm the Hero 22:14 The Law Tigers Community-First Approach 24:44 Real Community Leadership 26:06 Tracking What Matters 27:03 The Numbers Don't Lie: Grassroots Marketing Results 29:08 The Grassroots Marketing Pyramid 30:06 Closing Call for PIMCON Speakers Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Starting as a photographer, Lindsey Lerner shares her path from tour manager to media organizer and generalist. We talk about the importance of adaptability, creativity, and problem-solving in real-time, and how she leveraged diverse skills across various roles. Learn about her experiences in managing music tours, developing an app for diverse travelers, and establishing platforms for artists, Lindsey provides insights into how she defines creativity which may, at times, differ from others definition. Join us for an inspiring conversation on embracing the generalist journey and the power of adaptability. Lindsey Lerner: https://www.linkedin.com/in/lindseylexlerner/ Efrem Epstein: https://www.linkedin.com/in/efremepstein/ Alex Perullo, Ph.D: https://www.linkedin.com/in/alex-perullo-ph-d-660bb5238/ Bryant University: https://www.bryant.edu/academics/faculty/perullo-alex Generalist World: https://www.generalist.world/ Instagram: https://www.instagram.com/cacklemedia/ TikTok: https://www.tiktok.com/@cacklemedia YouTube: https://www.youtube.com/@CackleMedia LinkedIn: https://www.linkedin.com/company/cacklemedia/ 00:00 Introduction to Transferable Skills 01:05 Lindsey Lerner's Early Career and Photography 03:07 Navigating Creative and Traditional Paths 05:45 Defining Creativity and Problem Solving 07:16 From Photography to Music Management 13:41 Building Level Exchange and Industry Insights 15:48 Tour Management and the Birth of Vantr 18:43 Learning Product Management and Joining Startups 21:54 Generalist World and Embracing the Generalist Journey 31:40 Conclusion and Final Thoughts

Today, we are thrilled to have Dr. Marty Lerner return to the podcast. Dr. Lerner is the Executive Director of the Milestones in Recovery Eating Disorders Program and a licensed, board-certified clinical psychologist. He has been a pioneering voice in understanding the complex overlap between eating disorders, food addiction, and the emerging use of GLP-1 receptor agonists. His insights have been featured in professional journals, major newspapers like USA Today and The Wall Street Journal, and national television programs including 20/20, NPR Report, and Nightline. He is also the author of A Guide to Eating Disorder Recovery, available as a free eBook on the Milestones program website. In this episode, Dr. Lerner shares his expert perspective on the evolving conversation around eating disorders, food addiction, and the growing use of GLP-1 medications. We explore their mechanisms, clinical implications, and the ethical considerations surrounding their use in treatment. What We Cover in This Episode: State of the Field: Changes in the Last Three Years • How has the intersection of eating disorders and food addiction evolved? • Has there been more collaboration between these fields?   GLP-1 Receptor Agonists: A Game-Changer or a Concern? • Dr. Lerner's initial reaction to GLP-1s and whether his perspective has shifted. • Understanding their mechanisms: insulin sensitivity, delayed gastric emptying, weight loss, and craving reduction.   How GLP-1s Impact Cravings and Satiety • How do GLP-1 receptor agonists manage cravings and reduce binge-eating behaviors? • How do they influence hunger and satiety signals in the brain?   Clinical Insights and Considerations • What major changes has Dr. Lerner witnessed in his clients using GLP-1s? • Who benefits most from these medications? Who should avoid them? • Are GLP-1s safe for individuals with eating disorders? • Can they be used safely for food addiction? • Are there contraindications for individuals with underlying mental health conditions like anxiety and depression? • Do these medications address emotional/psychological components of food addiction?   Potential Side Effects and Long-Term Considerations • What are the most concerning side effects? • How do they affect thyroid function, sex hormones, and overall hormonal balance? • Is there evidence of metabolic downregulation or tolerance with prolonged use? • How has the widespread use of these medications changed Dr. Lerner's therapeutic practice?   Advice for Clinicians and Patients • What should clinicians consider when prescribing or recommending GLP-1s? • What should patients know before deciding to use them?   Looking Ahead: Hopes and Concerns • What are Dr. Lerner's hopes for the future of GLP-1s in treatment? • What concerns does he have about their long-term impact? • His ongoing work and research in the field. • His advice to his younger self about GLP-1 medications.   Thank You for Listening! We're grateful to have you on this journey. Remember: Recovery is about progress, perseverance, and connection. You've got this!

Avinoam Lerner is a Cancer Trauma and recovery Specialist, TEDx speaker, and author of The New Cancer Paradigm: Mobilizing the Mind to Heal the Body. Avinoam lives and works in Boston, Massachusetts. His innovative approach to recovery highlights the multidimensional nature of trauma and the need to treat its roots at the level of the subconscious mind. Through his practice, workshops, and coaching programs, he offers individuals seeking to play a more active role in recovery a safe, practical, meaningful, and effective path. This path allows those he works with to engage and enlist the creative power of their mind to resolve their triggers at their core, become more resilient, and cultivate a mindset more conducive to healing, recovery, and quality of life. To learn more about Avinoam and his work, visit https://www.avinoamlerner.com Free Download of The New Cancer Paradigm eBook - Code WE3K26Z.  Connect with Avinoam on Facebook  Listen to his TedX Talk  ______________________________ To learn more about the 10 Radical Remission Healing Factors, connect with a certified RR coach or join a virtual or in-person workshop visit www.radicalremission.com. To watch Episode 1 of the Radical Remission Docuseries for free, visit our YouTube channel here.  To purchase the full 10-episode Radical Remission Docuseries visit Hay House Online Learning. To learn more about Radical Remission health coaching with Liz or Karla, Click Here Follow us on Social Media: Facebook  Instagram  YouTube

You're a powerhouse in the courtroom, but does anyone beyond your county know it? In this episode of Personal Injury Mastermind, Don Worley reveals how being transparent with referral partners helped him scale from 2,000 to 40,000 cases without traditional marketing. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  Don Worley runs one of the nation's largest mass tort practices, with over 400 law firms sending him cases. But he's never bought a TV ad or danced on TikTok. Instead, he built his empire through radical transparency - sending monthly case updates that most firms are too afraid to share. In this episode, Don explains why letting go of ego and embracing accountability has been the key to his success. We discuss: Why great trial lawyers often struggle with self-promotion How monthly case updates transformed referral relationships The entertainment factor: Making lawyer events actually fun Leveraging comedy background for courtroom adaptability Why you should choose between being an advertising firm or a handling firm Smart strategies for entering mass torts without losing money When to wait for Daubert before investing in mass torts The real reason Wall Street's interest in mass torts has cooled Guest Details Don Worley built a nationwide mass tort practice handling over 40,000 cases through referral partnerships. His stand-up comedy background and commitment to transparency helped him create one of the most successful referral networks in the industry. Don Worley: LinkedIn,  McDonald Worly:  Website, Instagram, Facebook,  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  00:29 The marketing lawyer vs trial lawyer divide  01:17 Don's unique approach to growth  02:14 Relationship building through entertainment  04:08 Comedy background and courtroom skills  07:03 Building a referral network of 400+ firms  08:24 Mass torts: Investment strategies and pitfalls  13:43 Keys to sustainable growth in personal injury  15:30 The power of transparency Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

When most firms talk about speed or technology, they focus on one or the other. But as Brian Riley reveals, the real breakthrough comes from their intersection. In this episode of Personal Injury Mastermind, Brian shows how KurtzReilly transformed these buzzwords into tangible competitive advantages. From three-click complaint filing to aggressive pre-litigation strategies, learn how they've built systems where velocity and technology amplify each other. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In just 12 months, KurtzReilly has proven that explosive growth isn't about working harder – it's about building smarter systems. As a follow-up to our conversation with Austin Kurtz, Brian Riley reveals how they've weaponized the combination of speed and technology to turn their startup into a powerhouse. We discuss: How KurtzReilly automated their complaint filing process down to three clicks The exact KPIs they use to measure prelitigation performance Why time-on-desk metrics matter and how to improve them Building financial forecasting systems for rapid growth Using AI and client portals to streamline case management How their litigation-ready approach influences insurance negotiations The critical metrics that drive their prelitigation department Guest Details Brian Riley is the co-founder of KurtzReilly, bringing hands-on experience from running Morgan & Morgan's Arizona office. Under his leadership, KurtzReilly has built one of the fastest-growing personal injury practices in Arizona by combining aggressive litigation with cutting-edge technology. Brian Riley: LinkedIn, Instagram Kurtz Riley: Website, Instagram Austin Kurtz Interview on PIM Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  01:00 How KurtzReilly automates complaint filing  03:09 Brian's personal connection to law through his father's case  04:16 The 14-year case that inspired his legal career  04:37 Path to success: From law school to Morgan & Morgan  06:07 Division of roles at KurtzReilly  07:11 Pre-litigation KPIs and department oversight  08:19 Average fee goals and firm metrics  09:23 Understanding average fees in Arizona  11:31 The story behind KurtzReilly's branding  13:23 Financial management and forecasting  15:16 Game-changing tech: Client experience through Quilia app Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

When every expert is trying to sell you something, how do you really know what your firm needs - or what you're wasting money on? In this episode of Personal Injury Mastermind, John Schroeder, owner of DeFacto Digital Consulting, reveals what he's learned from auditing PI firms spending anywhere from $5K to $100K monthly on marketing. From intake gaps to SEO failures, John shares the brutal truth about where most firms are hemorrhaging money without even knowing it. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  As founder of DeFacto Digital Consulting, John built his business on a radical premise: providing unvarnished, data-driven analysis of law firms' marketing performance.. In this candid conversation, he reveals the common blind spots he finds when analyzing firms across the country - and why most firms don't discover these issues until they're "$50K in the hole." If you're investing in marketing but unsure about the real ROI, this episode gives you the framework to evaluate what's actually working. We discuss: Why 90% of intake processes are substandard (and bleeding cases) The real reason most SEO campaigns fail (it's not what agencies tell you) How Google Ads managers are losing control (and your money) The exact metrics John uses to audit marketing performance How to know if your marketing agency is actually delivering results Why most firms discover problems $50K too late Guest Details John Schroeder is the owner of DeFacto Digital Consulting, specializing in unbiased audits of law firms' digital marketing performance. After years in legal lead generation and agency work, John founded DeFacto to help firms get honest, objective analysis of their marketing effectiveness without trying to sell additional services. John Schroeder:  LinkedIn, Instagram DeFacto Digital Consulting: Website, Instagram  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  00:51 The Truth About Legal Marketing Audits  02:07 What Actually Drives PI Cases Today  03:17 Evaluating Intake Performance  04:58 Common SEO Mistakes and Solutions  08:10 Google Ads: Manual Control vs Automation  10:11 In-House vs Third-Party Intake Teams  12:21 Origins of DeFacto Digital  13:45 The Audit Process Explained Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

When 460,000+ law firms compete for attention, casting a wide net is no longer enough. In this episode of Personal Injury Mastermind, we explore how AI and innovative business models are reshaping case acquisition. From precision targeting to owning distribution channels, discover how forward-thinking firms land premium cases by fishing with a spear instead of a net. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  We discuss: How FirmPilot's AI platform uses psychographic data to target ideal clients Why vanity metrics like organic traffic matter less than qualified leads The real metrics that determine Google Ads placement and cost How Top Class Actions built a 1.5M monthly visitor platform The economics of commercial vehicle cases and mass torts Why traditional case acquisition methods are becoming obsolete Using data feedback loops to optimize marketing spend Guest Details Jake Soffer is the founder and CEO of FirmPilot, an AI-powered marketing platform helping law firms target premium cases. With a background in computer engineering and natural language processing, Jake is revolutionizing how firms approach digital marketing.  Jake Soffer: LinkedIn Firm Pilotl: Website  Scott Hardy is the founder of Top Class Actions and Leagify Law Firm. Through his innovative approach to case acquisition and Arizona's new rules allowing non-lawyer ownership, Scott has built a platform that attracts 1.5 million potential clients monthly.  Scott Hardy: LinkedIn  Top Class Actions: Website, Legal Fi Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  00:43 Meet Jake Soffer & FirmPilot 03:22 The Evolution of Legal Marketing  07:06 AI Marketing Capabilities  10:30 Scott Hardy & Top Class Actions  12:14 Commercial Vehicle Cases  14:59 Forward Integration Strategy  18:36 Closing Thoughts Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

After decades of success, Bill Umansky realized something was missing in how he ran his firm. In this episode of Personal Injury Mastermind, Bill reveals why he transformed his leadership style to focus on deeper relationships over pure growth numbers. From having lunch with entry-level staff to maintaining genuine connections with former employees, his approach challenges everything we think we know about scaling a law firm. Whether you're running a growing practice or building your team, this episode shows why authentic leadership might be your most powerful asset. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  We discuss: Why focusing on relationship depth matters more than pure numerical growth How stepping away from practicing law led to better firm leadership The transformative impact of finally hiring a CFO after 28 years Building authentic connections with remote and overseas team members Strategies for maintaining positive relationships with departing employees Why intentional leadership requires connecting with all levels of staff The importance of starting relationship-building from day one of employment Guest Details Bill "The Lawman" Umansky has built one of Orlando's most respected law firms by focusing on authentic leadership and deep relationships. His innovative approach to firm culture and management has created lasting connections with both current and former team members.  Bill Umansky: LinkedIn, Book, Instagram  Umansky Law Firm:Website,YouTube, Podcast, TikTok Podcast: Lawmans Lounge Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  00:53 Growth through depth, not just numbers  01:37 From practicing attorney to firm leader  02:30 The game-changing CFO hire  05:29 Rainmaking and networking evolution  09:00 Business development strategy  14:17 Success with former employees 17:02 Building authentic team connections Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

When a $5,000 advance requires a $40,000 payback, something's broken in legal funding. Banks and credit card companies have been slamming injured clients with compounding interest rates for decades – until one former PI attorney decided to break the system with a tech-driven marketplace solution. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, former attorney and CEO of ClaimAngel, Jeremy Alters reveals how a transparent marketplace is forcing traditional funders to compete on rates and speed. From capped interest rates to one-touch funding, discover how technology is dragging a shadowy industry into the sunlight. We discuss: Why traditional litigation funding often makes cases impossible to settle How a tech-driven marketplace caps interest at 27.8% (lower than credit cards) The real reason many firms stick with predatory lenders (it's not just the sports tickets) Why meeting your fiduciary duty requires shopping multiple funding sources How automated one-touch funding is processing claims in hours instead of weeks The future of litigation funding and why transparency is winning Guest Details Jeremy Alters spent 23 years practicing personal injury law before becoming CEO of ClaimAngel, where he's pioneering fair funding practices through marketplace technology. Under his leadership, the platform has funded over 4,000 cases totaling more than $25 million, while maintaining the industry's lowest interest rates.  Jeremy Alters: LinkedIn Claim Angel: Website  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  02:08 The State of Legal Funding  04:30 How Non-Recourse Funding Works  08:15 Inside the Marketplace  11:45 Why Firms Resist Change  13:30 Building Network Effects  14:39 Industry Pushback: "You're Ruining the Industry"  15:30 Closing Thoughts: The Future of Fair Funding Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

11:20 - Commanders: deep dive on quarterback Jayden Daniels' five-touchdown-pass performance in the 36-33 win over Philadelphia Eagles 32:21 - Commanders: discussion of the nature of the 36-33 win over Philadelphia Eagles via comments from head coach Dan Quinn...a look Commanders pass catchers in the game...and an assessment of a second consecutive bad game for Commanders running backs - especially Brian Robinson Jr. - in the game 45:00 - Commanders: analysis of the defense and special teams in the 36-33 win over Philadelphia Eagles, including the extent to which Eagles quarterback Jalen Hurts being knocked out the game in the first quarter by a concussion changed the game and the wild game for cornerback Marshon Lattimore vs. Eagles receiver A.J. Brown 57:38 - Commanders: reaction to the miracle passage of the D.C. Robert F. Kennedy Memorial Stadium Campus Revitalization Act by the U.S. Senate, including how this is of major credit to the Josh Harris ownership group 01:10:05 - Capitals: takeaways from a 3-1 win over the Carolina Hurricanes and a 3-1 win over the Los Angeles Kings 01:18:23 - Nationals: examining what the Nats are getting in trading for Texas Rangers first baseman Nathaniel Lowe and what the trade might say about the extent to which the Lerner ownership group is spending money in MLB's 2024-2025 offseason 01:21:22 - Wizards: thoughts on a 112-101 loss at the Milwaukee Bucks 01:25:03 - College Basketball: breakdowns of Maryland's 87-60 win over Syracuse, Georgetown's 61-60 win at Seton Hall, Virginia's 63-58 win over American and Virginia Tech's 82-62 loss to Saint Joseph's Visit PaulsonAndNace.com and tell Paulson & Nace that Al Galdi sent you Whatever your dermatological needs, call Dr. George Verghese and the Mid-Atlantic Skin-Surgery Institute Of Maryland at 301-396-3401 and mention that Al Galdi sent you Visit CateringByUptown.com and mention that Al Galdi sent you Visit RonMurrayWellness.com and mention that Al Galdi sent you Download the PrizePicks app and use the promo code "Galdi" for $50 instantly after you play your first $5 lineup Learn more about your ad choices. Visit podcastchoices.com/adchoices

Most PI firms handle settlement planning and lien resolution in-house, creating bottlenecks and frustration at the most critical stage of client experience. In this episode of Personal Injury Mastermind, Jason Lazarus and Brian Adair reveal why specialized expertise in these areas doesn't just save time and money - it transforms client satisfaction and drives better reviews. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  We discuss: Why the final settlement experience makes or breaks client reviews How early settlement planning prevents common client care disasters The hidden costs of in-house lien resolution (like time spent on Medicare hold) Using expert partners to provide concierge-level client care Turning post-settlement work from a cost center into a growth driver Why specialized settlement knowledge prevents malpractice risks Guest Details Jason Lazarus is the CEO of Synergy Settlement Services, bringing insider expertise to lien resolution and settlement planning.  Jason Lazarus: LinkedIn, Website Synergy Settlement Services:  Website Book: The Art of Settlement Brian Adair is the founder of Adair Financial Group, specializing in comprehensive settlement planning and client care solutions.  Brian Adair: LinkedIn  Adair Financial Group: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  01:01 Dan's journey from trial attorney to business operations  02:07 Evolution of Morgan & Morgan's Purple Cow Committee  04:54 Building an elite referral operation  08:00 The "nuclear plan" for referral conversion  10:07 Why they refer out turndown cases  13:37 Tracking metrics and maintaining quality  16:22 Sports partnerships and marketing innovation 1 9:16 Leveraging partnerships beyond sponsorships  21:31 Community involvement and disaster response Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

In this landmark 300th episode of Personal Injury Mastermind, Dan Morgan reveals how Morgan & Morgan transformed their referral operations from a legal pad system into a $63 million revenue engine. From outbound referral optimization to groundbreaking sports partnerships, Dan shares the exact strategies that helped build one of the most recognizable law firm brands in America. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  When Dan took over Morgan & Morgan's referral operations in 2020, they were generating $15 million in referral revenue. Today, they're on track for $63 million, with projections of hitting nine figures next year. He explains how in this special keynote talk from  PIMCON. Dan breaks down the systems and strategies that drove this explosive growth, including how they're converting 85% of rear-end accident referrals through their "nuclear plan" and why they're sending turndown cases to partner firms. We discuss: How Morgan & Morgan increased referral conversion rates from 18% to 38% with one simple change Why they're getting 7-figure settlements on cases they initially turned down The exact formula they use to evaluate marketing spend and determine budgets Their "bullets before bombs" testing strategy for new marketing channels How they're leveraging sports partnerships with UFC, WWE, and others to drive record call volume The sweepstakes strategy that's helping them track marketing attribution Why investing in local community presence delivers consistent ROI Guest Details Dan Morgan serves as head of partnerships and referral operations at Morgan & Morgan, one of America's largest personal injury law firms. Under his leadership, the firm has pioneered innovative marketing strategies and built a nationwide referral network handling over 100,000 case referrals annually. Dan Morgan: LinkedIn, Instagram Morgan and Morgan: Website, LinkedIn, TikTok  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  01:01 Dan's journey from trial attorney to business operations  02:07 Evolution of Morgan & Morgan's Purple Cow Committee  04:54 Building an elite referral operation  08:00 The "nuclear plan" for referral conversion  10:07 Why they refer out turndown cases  13:37 Tracking metrics and maintaining quality  16:22 Sports partnerships and marketing innovation 1 9:16 Leveraging partnerships beyond sponsorships  21:31 Community involvement and disaster response Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Stop letting valuable cases walk out the door. In this episode of Personal Injury Mastermind, Matt Thelen reveals how modern referral networks are transforming case sharing and creating new revenue streams for forward-thinking firms. From automated case distribution to nationwide partnerships, discover how technology is eliminating the inefficiencies that have plagued referral management for decades. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  We discuss: Why traditional referral networks leave money on the table How automated "waterfall" distribution gets cases to the right attorneys faster Building merit-based partnerships beyond your immediate network Digital tracking systems that eliminate referral management headaches Integrating referral management with your existing case management software Strategies for monetizing out-of-jurisdiction and practice area cases Guest Details Matt Thelen holds a joint JD/MBA and has taken a startup through an IPO on the New York Stock Exchange. Now he's applying that same efficiency-focused mindset to solve one of the legal industry's biggest headaches - referral management. Matt Thelen: LinkedIn Attorney Share: Website, LinkedIn, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  00:51 Breaking away from old-school referral networks  02:27 The three major pain points in case sharing  05:27 From IPO to legal tech innovation  07:07 Automating case distribution with waterfalls  09:14 Integration with case management platforms  10:30 Building nationwide network effects  14:31 Future-proofing your practice through diversification  15:00 Simple pricing for maximum value Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

"When I started LawHer, only 18% of law firm partners were women. Just 3 years later, it's 22% - and that's just the beginning." - Sonya Palmer. Listen to LawHer here. From intake mastery to AI implementation, Rankings.io's VP of Operations Sonya Palmer shares the systems and strategies that actually move the needle in 2024. If you're looking to scale your firm while building a culture that attracts top talent, don't miss this special partner episode from Be That Lawyer with Steve Fritzen. In this special partner episode of Personal Injury Mastermind, we're excited to share a powerful conversation from Be That Lawyer with Steve Fritzen featuring Sonya Palmer, VP of Operations at Rankings.io and host of the LawHer podcast. From scaling operations to empowering women in legal leadership, Sonya shares insights on building successful teams and transforming law firm culture. We discuss: Why diversity in leadership leads to better client service and business outcomes How the pandemic has transformed opportunities for women in law Practical strategies for creating content and leveraging AI in legal marketing Building effective hiring and onboarding processes that identify top talent Managing underperforming employees and creating accountability The importance of establishing clear KPIs and performance metrics Why authenticity matters more than traditional networking approaches How to scale operations while maintaining quality and culture Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  01:03 Leadership Philosophy & Vision  04:41 Women in Legal Leadership 09:12 Marketing & Content Strategy  13:34 AI Tools & Implementation  15:32 Hiring & Team Building  20:36 Performance Management  24:27 Scaling Operations  28:05 Future of Legal Industry  31:00 Closing Thoughts Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Most new firms struggle for years to build a steady caseload. But what if you could shortcut that journey? KurtzReilly Law doubled their expectations every month by combining smart referral partnerships with cutting-edge tech. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, Austin Kurtz shares how his firm scaled rapidly by focusing on attorney referrals and operational efficiency. From AI-powered file management to strategic case selection, this is the roadmap for accelerating your firm's growth through smart partnerships and systems. We discuss: Referral partnerships vs. traditional marketing for new firms Using AI and automation to handle rapid case growth The exact tech stack for moving files faster Strategic case selection criteria for maximum growth Building relationships that drive consistent referrals Balancing growth with quality representation The future of legal tech and firm operations Guest Details Austin Kurtz is co-founder of a rapidly growing personal injury firm in Arizona. Known for their innovative approach to operations and marketing, they've built one of the fastest-growing referral networks in the Southwest through strategic partnerships and cutting-edge technology. Austin Kurtz: LinkedIn, Website, Instagram Kurtz Riley Law: Website, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  00:32 Tech-first approach to scaling  02:12 Building elite referral partnerships  04:34 Strategic case selection  07:02 From commercial litigation to PI  09:30 Operational efficiency  10:44 The referral advantage  12:30 Future of legal tech  14:30 Arizona's evolving legal landscape 16:00 Serving underserved communities  17:03 Culture and authenticity Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Most law firms never reach $1M in revenue, but Sasha Berson has helped countless firms double their income through data-driven marketing. We dive deep into the exact metrics and strategies needed to hit critical revenue milestones. From calculating your required lead volume to identifying untapped practice areas, Sasha shares the framework that's helped 2,000+ firms scale their practices. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, the Chief Growth Master at Grow Law Firm reveals his proven blueprint for scaling from $1M to $10M+.  Learn how to leverage untapped practice areas and optimize your marketing spend for maximum ROI. We discuss: The precise lead volume needed to achieve revenue targets Key challenges in scaling beyond $8M revenue Finding profitable practice areas in competitive markets Client acquisition costs across different case types Search marketing fundamentals for sustainable growth Building an effective organizational structure Integrating sales enablement into your practice Guest Details Sasha Berson is the Chief Growth Master at Grow Law Firm, where he's helped over 2,000 law firms double their revenue through data-driven marketing strategies. Sasha Berson: LinkedIn, Instagram,  Grow Law Firm: Website, Podcast Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  01:37 Finding Profitable Niches  04:32 Scaling to Your First Million  07:27 The Path to $10M Revenue  09:12 Search Marketing Dominance  12:03 Social Media Reality Check  13:38 Sales Enablement in Law Firms Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Most lawyers think success means looking polished and professional. This former firefighter proved them wrong. In this episode of Personal Injury Mastermind, Ryan reveals how his early attempts at "looking like a lawyer" bombed, while raw, emotional content built him a following of 1.9 million. From getting rejected by 13 law schools to becoming a social media phenomenon, Ryan breaks down why authenticity beats credentials in modern legal marketing. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, former firefighter turned employment lawyer Ryan shares how he built a following of over 1.9 million people through education instead of advertising. Ryan found his path and revolutionized legal marketing by focusing on authentic content that serves his audience. We discuss: How to build trust through education instead of sales Why practice area shouldn't limit your content strategy The power of showing emotion and being real on camera Why competing with big firms on their terms is a losing strategy The metrics that actually matter for social media success Guest Details Ryan Stygar is a former firefighter who spent four years battling California's wildfires and serving as a desert-rescue specialist in the Ocotillo Wells region before becoming an employment lawyer. He's built an incredible following with 1.9 Million TikTok followers and 191K YouTube subscribers. Ryan Stygar: LinkedIn, Website, Books Centurion Trial Attorneys: Website, YouTube, Podcast, TikTok, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 02:11 Why Ryan Left Firefighting  04:14 Starting from Zero: Early Days of Marketing  05:47 The Anti-Sell Approach: Education Over Advertising  07:03 Content Strategy: Why Practice Area Doesn't Matter  08:41 The Evolution: From Polished to Authentic Content  13:20 Organic vs Paid Growth: Strategic Approach  14:33 Building a Personal Brand vs Traditional Marketing  15:34 Don't Box Mike Tyson: Play Him at Pickelball  16:25 The Power of Authenticity and Work-Life Balance  17:30 Closing Thoughts Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels