POPULARITY
Will AI replace ad sales reps? The answer increasingly seems to point to yes. In this episode, the head of IAB's Tech Lab, Anthony Katsur, warns that AI is becoming capable of handling media planning, budget allocation, and campaign analysis, potentially allowing publishers and agencies to do more with fewer salespeople. How soon might that happen? Corey & Gordon unveil new research indicating AI adoption of advertising tasks are progressing more slowly among local advertisers than most think. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
What does it take to turn a local idea into a nationwide phenomenon? In this episode, Gordon and Corey kick off a summer series exploring products that started small and went big with the right marketing. Their guest is David Klein, creator of Jelly Belly, who reveals how an $800 investment and some unconventional tactics helped transform a tiny candy into a global brand. Gordon & Corey unpack the marketing lessons every local business can learn about publicity, storytelling, and punching above your weight. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
KGMI's Dianna Hawryluk talks to Sean Borrell, current advisor to the president of Timor Leste, about outreach between the Southeast Asian country and Bellingham, events at Whatcom Community College, and a runner meeting at Wander Brewing on Friday, May 29 to recruit participants in the Dili International Marathon.
Local broadcasters have been pressuring the FCC to ease up on ownership restrictions so they can more handily compete with out-of-market digital competitors. But won't consolidation lead to fewer choices for the businesses that support radio and TV -- local advertisers? Gordon & Corey take the issue to communications attorney David Oxenford from Wilkinson, Barker, Knauer LLP, who weighs in with his opinion on how consolidation will affect digital competition, local newsrooms, consumers, and advertisers. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
We had Eric McCoy on the show to talk about the massive news coming out of Austin FC this week, as head coach Nico Estevez & sporting director Rodolfo Borrell have been let go. What happens next?We also spoke about the great run of results Austin FC II is currently having and why it's important to know who Jason Shackell is, along with Erick Feliciano.
The boys went live on Monday to discuss Austin FC firing head coach Nico Estévez and sporting director Rodolfo Borrell. 0:30 - Intro 1:55 - ZG fixes his audio 2:45 - Rodo out shocker 14:30 - What next? 28:15 - Coach Cowell weighs in 41:50 - Roster uncertainty with today's news 52:45 - When have Austin fans felt joy lately? Sign up today for our new Patreon and join in on all the additional fun in The North End! Visit our website for match preview articles, weekly MLS picks and access to our salary cap and roster spreadsheets! Follow the podcast on socials YouTube Instagram Bluesky Threads Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
As consumers turn to ChatGPT, Gemini and other AI tools for product research, advertisers are scrambling to retain visibility. In this episode, Gordon and Corey explore whether SEO budgets are shifting toward AI optimization. The podcast features an interview with Semifi CEO Patrick Briggs, who explains why AI optimization may become a core part of every marketer's toolkit. The conversation covers the future of search, the growing role of social content in AI visibility, and why marketers should prepare now for a rapidly expanding AI-driven search ecosystem. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Video interview with frontman Johnny Borrell from the English indie rock band Razorlight. FaceCulture spoke with Johnny about the first song he ever wrote, playing in front of people, London in the 90s, changes in music culture, Olympus Sleeping, a difficult period for the band, songwriting, the importance of the first line, Carry Yourself, and a lot more! (03/02/2019) Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
What does local marketing look like after the pandemic and is AI helping or hurting businesses? In this episode of The Art of Franchise Marketing, Erin Martin talks with Gordon Borrell, CEO of Borrell Associates, about the changing landscape of local advertising.Gordon shares research showing that since 2020, markets have 20% more businesses competing for the same customers, with nearly 80% of marketing budgets now going to digital channels like search and streaming video. But bigger budgets aren't always delivering better results, leading many franchisees back to grassroots strategies that build real brand awareness.They also discuss AI's growing role in marketing, with Gordon warning that AI tools can give biased or inaccurate recommendations. His advice: use AI as a helpful assistant, not a trusted expert.
Digital growth rates are in the low single digits and are forecast to continue falling for the foreseeable future. So, shat happens when digital stops growing? This episode breaks down three key trends—from AI-driven disruption to changing local business dynamics—that foretell a very different future for local media. It's not doom and gloom, but it is a wake-up call for anyone relying on the old playbook. Gordon & Corey offer some practical suggestions -- including finding a new job. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
The gap is widening between marketers who strategically adapt and those who dwell at the bottom of the marketing funnel. In this episode, Gordon and Corey pressure-test what's actually working on the front lines by turning to a seasoned CMO, who reveals a messy reality where customer journeys are fragmented, ROI is harder than ever to prove, and gut + attribution storytelling often beats clean data. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
For decades, local media relied on a simple formula: build audience, and advertisers would follow. Now, Gordon Borrell notes, that formula has quietly failed as the local business landscape and marketing decision-makers have shifted. Service businesses, in-house marketers, and AI-driven tools increasingly control ad spending. Borrell warns traditional media must rethink their sales approach to stay relevant with today's advertisers. Access more at this episode's landing page, at: https://www.editorandpublisher.com/stories/borrell-why-local-media-advertising-got-harder-to-sell,261030
Agency owner Jessica Reyna returns to the show for a third time with a no-holds-barred look at what actually drives results in local advertising. From dismantling the “last-click” obsession to exposing how businesses get trapped by platforms like Google, she challenges conventional wisdom with sharp, practical insights. Expect a surprise at the end, when Gordon grills her on which traditional forms of media she still buys. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
AI is quickly becoming a marketing advisor for small businesses -- perhaps even replacing ad agencies and trusted media advisors. But there are pitfalls. SMB marketing maven Shannon Kinney signs in as guest co-host for this episode and explains why businesses need to think of AI as a happy intern, a powerful assistant that needs training and direction to deliver real results. The conversation also explores how AI can empower small businesses to handle more marketing themselves while increasing the need for strategic advisors who add real insight. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
¡Regresamos con nueva temporada de de Mezclas Abruptas y regresamos con los voice notes abruptos también! Ahora habrá mensajes no sólo míos, sino también de colaboradores del podcast y de la comunidad y pueblo abrupto. En esta ocasión la colaboradora de Ibero 90.9, Daniela Rivero-Borrell, nos platica sobre las morras del punk feminista de los noventa en Estados Unidos... además del contexto y la historia les dejo aquí el mega playlist: https://open.spotify.com/playlist/6ce77lQEWPDjuwBDn9Ifty?si=1ce3743264d040fa. El libro que comparte Dani es Girls to the Front is the epic, definitive history of the Riot Grrrl movement. ¡Espero disfruten este mini podcast! Si quieres participar recuerda escribirme un DM en el instagram de @mezclasabruptas. Conoce más de Mezclas Abruptas: En el DJ booth y en este podcast Susana Medina selecciona temas de manera minuciosa y los pone sobre la mesa abruptamente. En este podcast aprenderás de pizza, perros, música, salud mental, ilustración, deportes y una serie de nuevas obsesiones y fascinaciones que en algún momento te servirán de algo. @mezclasabruptas https://www.instagram.com/mezclasabruptas/ https://twitter.com/mezclasabruptas https://www.tiktok.com/@mezclasabruptas YouTube https://www.youtube.com/@MezclasAbruptas @suzyain https://www.instagram.com/suzyrain https://twitter.com/suzyrain https://www.tiktok.com/@suzyrain Learn more about your ad choices. Visit megaphone.fm/adchoices
Despite the narrative that traditional media is shrinking, one channel continues to grow. In this episode, Gordon & Corey explore why out-of-home advertising is defying gravity and how new technology is opening the door for more SMBs to buy. The show features an interview with out-of-home expert Dave Rivera from Vistar Media, which is making Digital OOH widely available through its programmatic platform. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
In her first-ever podcast interview ever, Audacy CEO Kelli Turner discusses the company's content-first strategy and how it will help a radio company remain relevant to digitally-obsessed local advertisers. She also describes how different Audacy might look like a decade from now. With Corey on vacation, Gordon is joined by guest co-host Shannon Kinney, an SMB marketing expert weighs in on how advertisers might view Audacy's gameplan. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Cuando se cumplen cuatro años del inicio de la guerra en Ucrania, Josep Borrell, ex Alto representante de la Unión para Asuntos Exteriores y Política de Seguridad y presidente del CIDOB, reconoce en Las mañanas de RNE que de momento Rusia ha fracasado tras su invasión: "Pretendía en dos semanas llegar a Kiev y cuatro años después sigue intentando arañar trozos en la parte este del país. Zelenski sigue en Ucrania, la OTAN está más reforzada y Europa, por el momento, ha demostrado una unidad que era imprevisible y poco probable. El resultado de Putin en esta guerra es calamitoso".Sobre el rol que desempeña Europa en el conflicto, cree Borrell que está jugando un papel más esencial y decisivo que antes, ante la falta de ayuda por parte de Estados Unidos, por voluntad expresa del presidente Trump. En cuanto a las conversaciones para terminar con la guerra, Borrell destaca que el que habla con Putin es el presidente estadounidense: "Los europeos no hablamos con Putin. Algunos proponen que quizá habría que hacerlo". Añade que Trump pone presión sobre los dos lados pero más sobre Ucrania que sobre el presidente ruso: "La guerra está en un punto muerto, en el sentido de bloqueo. Ninguno de los dos es capaz de empujar al otro". "Ucrania demuestra una capacidad de resistencia inaudita [...] Si Europa deja de apoyar militar y económicamente a Ucrania, Ucrania no puede resistir. Así de claro", añade en RNE el ex Al representante de la UE. En Europa, dice, "tenemos que seguir apoyando a Ucrania si queremos que Ucrania resista". Entrevista completa en RNE Audio.Escuchar audio
What does it actually take to build a sustainable, global art career in 2026? As the market shifts away from the high-octane speculation of the early 2020s, a new era of radical transparency and artist autonomy is emerging. In this episode, host Ekaterina Popova sits down with visionary curator, collector, and entrepreneur Sonia Borrell to pull back the curtain on what the world's top collectors are looking for right now. Sonia shares the inspiration behind her newest venture, StudiotoGallery, a platform designed to dismantle traditional gatekeeping and return control to the creator. From the importance of "positioning over visibility" to navigating the rapid growth of the Chinese art market, this conversation is a masterclass in modern art business. Whether you're an emerging painter or an established professional, Sonia's insights offer a refreshing, high-level perspective on thriving in today's selective ecosystem. Inside the Conversation The 2026 Market Recalibration: Sonia discusses why "hype" pricing is falling away and how artists can re-emerge by focusing on authentic connections and sustainable growth. The Sovereign Artist: A look at the StudiotoGallery model, where artists maintain full control over their pricing, inventory, and gallery representation. The Power of Positioning: Why your "human filter" and professional presentation matter more to a museum or serious collector than a viral Instagram reel. Global Expansion: Sonia shares her experience bridging the gap between Western creators and major corporate partners and institutions in China. Sustainable Partnerships: How to identify a "human-centric" gallery and why the future of the art world relies on collaborative, shoulder-to-shoulder work. Protecting Your Practice: Practical advice on avoiding scammers, managing mental health in the studio, and staying positive during market shifts. About Sonia Borrell Sonia Borrell is a prominent art world connector, collector, and founder of Art Belina and StudiotoGallery. With deep roots in the international market, she specializes in helping artists scale their businesses through IP collaborations, museum placements, and high-level mentorship. Sonia is a pioneer in the movement toward a more transparent and educator-led art market, providing artists with the tools they need to lead their own careers. Connect with Our Guest Website: soniabblondon.com Platform: studiotogallery.com Resources for Artists Create! Magazine
¡Buenos días, Javi y Mar!' en CADENA 100 ofrece 45 minutos de música sin interrupción. Se comenta la Super Bowl y la actuación de Charlie Puth cantando el himno nacional, además de música de David Tavaré y Dani Fernández. El programa pide a los oyentes que compartan sus mensajes de audio más divertidos guardados en favoritos de WhatsApp, mencionando ejemplos de risas incontrolables o reacciones a encuentros en redes sociales. CADENA 100 se describe como la radio musical que más crece, acompañando a su audiencia con la mejor variedad musical. El dúo Marlena visita la emisora para confesar cómo gestionan el éxito de su proyecto y la importancia de sus fans. El programa saluda a oyentes en Pamplona y Huelva. Ruth Medina arranca la semana con 45 minutos de música, incluyendo artistas como Roxette, Álex Borrell, Rihanna y Gonzalo Hermida.
In this episode, Gordon Borrell and Corey Elliott put their own assumptions about local advertisers to the test by bringing in Shannon Kinney, founder of Dream Local Digital, who has worked with more than 90,000 businesses. Together, they unpack what SMBs really think about marketing today: deep skepticism toward inflated audience claims, an obsession with proving ROI, and a pragmatic—if still uneven—embrace of AI as a “happy intern” rather than an all-knowing oracle. The conversation challenges the idea that email and traditional media are dead, showing instead that targeted newsletters and branded content can still perform, while underscoring that scattered, low-budget tactics are often the real culprit behind disappointing results. The episode ultimately lands on a nuanced truth: local advertisers aren't anti-media or blindly pro-digital—they're searching for trust, clarity, and partners who can help them connect the dots between marketing effort and real business outcomes. Stay in the loop with all things Borrell when you join our Research Alert Lists.As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Local advertisers have shifted from seeking reach to demanding proof. Reminiscent of a dozen years ago when Facebook revenue exploded, TikTok seems at the same inflection point with a new measurement tool, TikTok Pixel. In this episode, Corey & Gordon Borrell dig into fresh research about businesses obsessed with measurements and reach a counterintuitive insight:The future of local advertising may not belong to just pixels and clicks, but to a smarter, full-funnel mix that includes a dose of good instinct as well. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Gordon and Corey kick off a new season by announcing a new direction for their podcast -- talking directly to local businesses that are screaming for more help with marketing. The hosts cite evidence that many of these businesses no longer trust intermediaries and are turning to technology and self-education. It's both a wake-up call for media and agencies and a renewed commitment by Borrell to directly support the entrepreneurs who drive local economies. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Did you know AI has an official "hallucination rate?" Do you know why most AI engines have female voices? Are you aware AI isn't really your friend? Join Corey & Gordon for an entertaining episode that not only puts AI in perspective, but also has AI spitting out some practical advice for media companies. Funny and intriguing, as always. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
From lessons learned at MTV and AOL to what genuinely keeps him up at night as CEO of iHeart, this interview with Bob Pittman offers a rare, straight-talk look at the future of radio, audio, and media leadership from one of the industry's most influential figures. Corey & Gordon weigh in on the notion that, in a world focused on AI, this CEO sees more value focusing on humans. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Despite decades of digital innovation, advertisers still struggle to measure whether their marketing truly works. Corey & Gordon discuss new survey findings showing that vanity metrics like clicks and "likes" fail to provide real ROI clarity. They interview GroundTruth CEO Rosie O'Meara, who describes a solution: linking precise mobile-based location data and transaction integrations. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
While Target, Kroger, and Walmart and other bit stores create their own retail media networks, Paypal plans to one-up them all by democratizing things. Corey & Gordon offer their thoughts on Paypal's plan to facilitate ad placement on millions of SMB websites, sending ad revenue to those small businesses. The episode features an interview with the executive heading it up -- Dr. Mark Grether, SVP and General Manager of Paypal Ads. The hosts conclusion: Hmmm, this might actually work. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
durée : 00:35:36 - L'Invité(e) des Matins - par : Guillaume Erner, Yoann Duval - De Gaza, à l'Ukraine en passant par les rapports avec les États-Unis de Donald Trump, l'ancien vice-président de la Commission européenne Josep Borrell revient sur le rôle de l'Europe dans ces crises. Même si celle-ci tente de s'affirmer, elle reste trop souvent, selon lui, au second plan. - réalisation : Félicie Faugère - invités : Josep Borrell Ancien vice-président de la Commission européenne - Haut représentant de l'Union pour les affaires étrangères et la politique de sécurité
durée : 02:29:43 - Les Matins - par : Guillaume Erner, Yoann Duval - - réalisation : Félicie Faugère
In this episode of Local Marketing Trends, Gordon & Corey dive into Amazon's move into the audio landscape. As Amazon forges partnerships with Spotify, SiriusXM, and traditional AM/FM radio groups, the e-commerce giant is redefining how SMBs can buy geotargeted audio commercials. Gordon sits down with Amazon DSP director Meredith Goldman to explore whether traditional radio should see Amazon as a competitor or a collaborator. The conversation reveals how technology, targeting, and a renewed focus on SMBs are reshaping the ad game. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
What's Amazon doing in the local advertising space? Beyond offering geotargeted video and display ads on its own massive network, will Amazon make purchasing a radio, TV, or newspaper ad as simple as its "BUY NOW" button? In this episode, Gordon & Corey take their questions to Jennifer Mock Donohue, a former local radio and TV executive now heading up Amazon Local Advertising. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Could a radio company that snubbed digital advertising for two decades wind up with the industry's winning strategy? This episode features an interview with Saga Communications CEO Chris Forgy, who forsees a steep decline in radio advertising and an aggressive digital sales effort aimed at reviving it. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
On this week's mid-week episode, join Adam Quiney along with special guest Monica Borrell for a discussion on leadership and the fine line between supporting your staff and unintentionally creating a high-maintenance culture. Together they explore what it means to “catch” an experience for your team, how coddling can sometimes hinder growth, and the challenges leaders face in balancing empathy with accountability. Adam also shares updates from his own life and his work with the Intensive before diving into this insightful conversation with Monica.
What does it take to go from dreaming about art to living fully in it? In this episode, Sonia Borrell shares how she started collecting, why she champions women artists, and how she turned her passion into curating museum shows. From her first purchase to lending works to major institutions, Sonia opens up about following instinct, building real connections with artists, and creating space for art in everyday life.
As search engines traffic falls due to the fast-growing popularity of AI search, what will become of SEO? In this episode the hosts address the urgency and timing of what's happening, and how SEO providers are rushing to deliver an AI-optimization product. The podcast features an interview with Patrick Briggs, CEO of Semify, who describes what he thinks agencies and media companies should be doing to address the issue right now. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
The episode features a candid conversation with the key executive of Gannett, owner of the nation's biggest newspaper chain and operator of the one of the largest news audiences on the Internet. In an interview, Chairman and CEO Mike Reed shares insights on why Gannett is moving away from dependency on search engine traffic, how partnerships with AI platforms might yield a large source of new revenue, and why he continues to see local journalism as the company's biggest competitive advantage. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Rodolfo Borrell speaks on Austin FC's season so far, Nico Estévez's impact, and roster moves like Nicky Beloko's departure. He breaks down the attack vs. investment debate, the club's GAM strategy, and the gap between MLS NEXT Pro and MLS. We also preview Austin's trip to Sporting KC with a heavily rotated squad and recap international action for Uzuni, Pereira, Svatok, Cascante, and Jimmy Farkarlun.
Where is one of the nation's largest Christian and conservative broadcasters placing its bets on the future? Salem Media CEO Dave Santrella discusses a new financial discipline for the company's radio stations, skyrocking growth in podcasting, and record revenue for political. He also talks about strong digital performance and whether he considers the Salem a "digital first" company. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Beasley Media's CEO foresees a fast-approaching future for radio companies and believes bold steps and tough decisions will be necessary for those who want to survive it. In an interview, CEO Caroline Beasley becomes the industry's second radio executive to embrace a "digital first" strategy and outlines what that will mean for a 64-year-old company that owns 57 radio stations. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Rob Weisbord, Sinclair's President & COO of Local Media, weighs in on how the nation's second-largest operator of TV stations is investing in the future. The episode kicks off a series of interviews with media executives asking how they intent to compete with the likes of Google, Spotify, Hulu, Facebook, Amazon, and others who annually invest billions in R&D. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Thinking about AI brings back the old drinking-from-a-firehose analogy. But podcast guest Matt Britton, who's just published "Generation AI," has a simple suggestion. Corey & Gordon seize on a single word from the interview that sums what needs to STOP if we want to unlock the potential of AI. Britton's book can be accessed at https://generationai.bot/Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Transitions are hard for everybody, but especially for our neurodiverse teens and their parents. Just when you've gotten used to middle school and all that is expected in that environment, your teen is ushered into the wilderness of high school and a fresh batch of unknowns. Wouldn't it be nice to have a guide? Well, you're in luck!On this practical episode, host Jessica Patay interviews Natalie Borrell, a Certified Academic Life Coach, Licensed School Psychologist and the founder of Life Success for Teens. They discuss how to support our children as they embark on the grand adventure that is high school.Find the Life Success For Teens Website here, on Instagram here and Facebook here.PS: If you didn't see the Channel 19 News Story about Academic Life Coaching, you can see it here!Brave Together Parenting is the podcast for We are Brave Together, a not-for-profit organization based in the USA. The heart of We Are Brave Together is to strengthen, encourage, inspire and validate all moms of children with disabilities and other needs in their unique journeys. JOIN the international community of We Are Brave Together here. Donate to our Retreats and Respite Scholarships here. Donate to keep this podcast going here. Can't get enough of the Brave Together Podcast? Follow us on Instagram or on Facebook. Feel free to contact Jessica Patay via email: jpatay@wearebravetogether.org If you have any topic requests or if you would like to share a story, leave us a message here. Please leave a review and rating today! We thank you in advance! Disclaimer
The outdoor advertising industry is the only legacy media that's been emboldened by internet, continuing to grow while competing media shrink. Hosts Gordon & Corey explore the possibility that the outdoor advertising industry might leverage its digital signage to compete with the local news industry. They bring on outdoor industry consultant Kevin Gephart to pick his brains what's next for outdoor. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
SMBs are becoming more savvy about advertising. That leads Gordon & Corey to predict the rise of DIY platforms and the fliping of the longtime notion that local advertising is sold, not bought. While the prospect seems scary for publishers, business-transformation expert Kiran Paranjpe from Lineup systems offers a unique perspective on how they might actually benefit. In an interview with Gordon, he suggests local media companies should be the ones offering DIY.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Two big things are about to ripple the $150 billion local advertising pond. But Corey & Gordon acknowledge completely ignoring them in their newly released annual missive on the state of local advertising. Was it an oversight, or is there something else behind the omission? The podcast features an interview with Allison Schiff, managing editor of AdExchanger, who offers her thoughts on the speed of one of the approaching comets.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Local media isn't just struggling — it's at a tipping point, and most companies are leaning the wrong way. In a brutally candid conversation, Gordon Borrell lays out why 85% of local outlets are capturing less than 10% of their digital ad potential and why newspapers, in particular, have seen zero digital revenue growth since 2020. He calls out broken sales cultures, invisible new businesses, and the dangerous illusion that hard paywalls are a sustainable fix. If you're in news publishing and not reading this, you're missing your wake-up call — and possibly your last chance to pivot. Access more from this episode's landing page: https://www.editorandpublisher.com/stories/gordon-borrell-warns-local-media-tipping-into-irrelevance-unless-urgent-changes-are-made,255823
Jeff Warshaw doesn't plan to participate in radio's "race to the bottom." The CEO of Connoisseur Media just bought Alpha Media, expanding Connoisseur from 11 stations to 218. It's a move that bucks the industry trend to lay off people and cut budgets -- particularly because of what Warshaw says about his plans to hire and invest even more. In an interview, Jeff responds to Gordon's question, "Did you miss the news that radio is dying?"Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
Local broadcasters are pinning hopes on NextGenTV reviving their industry. But more than a decade after the first tests of ATSC 3.0 standards, consumer adoption remains stalled below 10%. Co-hosts Corey and Gordon see a maze of hurdles and take their skepticism to Madeleine Nolan, president of the ATSC: The Broadcast Standards Organization, seeking answers.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
This week Landon and Jeremiah a ton of Austin FC news, including the Brandon Vazquez and Ilie Sanchez signings, Driussi potential transfer, and Austin FC's current starting XI. Other questions and topics include:- Austin breaks transfer record on Brandon Vazquez- Is $10 million too much?- How does he fit in the team?- Should Borrell sell Driussi?- What does Austin look like without him?- Ilie Sanchez profile- Starting XI from our current roster- How should Borrell use the remaining roster spots?- Joe Lowery's wild Austin prediction- Free Ticket Giveaway by Sage Wilson Realty- Join the Patreon- moreMoontower Soccer is brought to you by FVF Law and McGuire Woods ConsultingSupport the show