Podcast appearances and mentions of mike giannulis

Starting up a business can be very challenging especially if you don't have enough resources. You would need to undergo a lot of loopholes and challenges in order to straighten and manage your new business. In today's episode of The Kim Barrett Show, we're revisiting one of our best episodes that has helped many entrepreneurs build and scale their company.  Mike Giannulis, Copywriter Brain CEO and co-founder of Sanetris LLC joins us today  to talk about building a bigger business by using copywriting. We will deep-dive into his experiences when he started, how he grew his company, and his experiences in buying, selling, partnering with, and building bigger businesses that specialise in the internet. Tune in to hear more about some copywriting tips and secrets to scale your business to new and greater heights. See you in the episode!    What we discussed in this episode: Introduction [00:00]  What drew Mike into buying and building internet companies [1:40] Partnering with a business - what are the factors to look for? [5:37] Consistencies and mistakes that most companies do [9:21] Finding and creating a killer offer [10:45] Lead magnet: showing the actual outcome vs. selling the click [12:46] How to inject curiosity in your copy [14:20] Add an element of education [15:25] The hurdles that Mike faced in partnering with and buying businesses [17:40] Living the 5-20-100 principle [21:50] Mike's new project [23:17]   About Mike Giannulis Mike Giannulis is a copywriting genius, leader, and entrepreneur who helps several business owners scale their company from start-up to seven and eight-figure revenues. With a solid background in product and content marketing, Mike helps copywriters produce better ads through his newsletter Copywriter Brain, where he gives free weekly advice about copywriting tools and strategies. Mike is the co-founder of Sanetris LLC, a thriving international health and wellness company, and has been featured on ABC's Extreme Makeover in 2012 for losing 300 pounds.  Connect with Mike by visiting his website at onlyonemike.com. Need help writing long-form copies for your sales page, landing pages, blog posts, and more? Sign up on the pre-launch of Mike's newest writing software here to get exciting early bird offers!    Resource Links: Your Social Voice Website: https://www.yoursocialvoice.com.au Become the Mogul of your industry: https://www.mogulcall.com Join our Mogul Mastermind: https://www.mogulmastermind.com.au Visit Mike Giannulis' website: https://onlyonemike.com Get on the early bird list for Pronto's pre-launch: https://prontowrite.com   Connect with The Kim Barrett Show: Subscribe on Youtube Follow Us on Facebook Thanks for checking out today's episode! Be sure to tune in for the next one, subscribe, and share this podcast.See omnystudio.com/listener for privacy information.

 Find out the secrets on how you can sell yourself better that can guarantee you more better-paying clients Learn how you can ditch those ads and replace them with better and more promising copywriting techniques Understand what are the three S's you need to know that can sort out your thoughts and help you take your next step Resources/Links: Wanting to Find Out How You Can Get More Traction and Hook Your Clients Without the Ads? Learn the power of copywriting, what you need to do and how to save time and yourself from writer's block: Prontowrite.com Summary Have you been investing tons of money in ads but ended up not gaining much traffic online? Do you want to learn how you can save yourself from all the stress and invest in the right marketing strategy? Are you ready to hone your copywriting skills, save yourself tons of money and gain more clients in a shorter time? Mike Giannulis helps leaders and entrepreneurs live better lives and build bigger businesses. He is a serial entrepreneur and master copywriter who helps business owners grow their companies and instructs copywriters on creating highly converting and compliant ads and sales material. In this episode, Mike talks about how you can overcome the struggle of selling yourself through the power of copywriting. He also shares the 3 S's you need to focus on and how they can also help you get yourself back in the game– gaining new clients at a lesser price in a shorter time! Check out these episode highlights: 01:37 – Mike's ideal client: “So my ideal client is actually an existing business owner who wants to grow their company and needs help with marketing and sales and even some operational stuff, but they want to grow.” 01:57 – Problem Mike helps solve: “The biggest problem that I solve for people, especially when you're the owner, is you really can't see what you truly have. I deal with this too! It's very hard for me to sell myself.” 03:06 – Typical symptoms that clients do before reaching out to Mike: “I think some of the biggest symptoms for people that need what I do is they're kind of at a place where they sort of feel stuck. They've kind of done what they know how to do.” 04:29 – Common mistakes that people make before they find Mike's solution: “Well going- this is going to sound kind of bad because this is part of what I do, but I do think a lot of people make the mistake of just like getting themselves in the course mindset, where they're going to buy the next course, buy the next crop, buy the next thing, trying to new hack, go to the Facebook ads event that they saw advertised.' 05:51 – Mike's Valuable Free Action (VFA): “I think two big things are focused, really homed in on, “What's the biggest problem that you solve?” and “What's the biggest promise that you can make?” And if you can really iron out those two things, those are the two ways you'll attract people in.” 06:20 – Mike's Valuable Free Resource (VFR): Check out Mike's Website: Prontowrite.com 07:15 – Q: What should someone do if they're sort of feeling stuck or if they're unsure of what the next step is for them? How do they know when they're ready for that next step? A: I kind of tell people when it comes to scaling things, you've got to be kind of cool, but the word “scale” itself is the answer. Tweetable Takeaways from this Episode: “You can't just scale marketing if you don't have operations and fulfillment in the sales team. So, you have to look at everything across the whole spectrum and bring them up at the same time.” -Mike GiannulisClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. My name is Tom Poland beaming out to you from little Castaways Beach in Queensland, Australia, joined today by Mike Giannulis. Mike, a very good afternoon, I think, it is for you. Welcome to the show! Mike Giannulis 00:23 Yes, I'm very, very thrilled to be here. Thank you for the invite! Tom Poland 00:26 Where are you based, Mike? Mike Giannulis 00:27 So, I'm in Tampa Bay, Florida. Tom Poland 00:30 Tampa Bay! Mike Giannulis 00:31 In the States? Yeah. Tom Poland 00:32 Yeah! Mike Giannulis 00:32 Home of Tom Brady. Tom Poland 00:34 Yeah. And, Mike Levin, our business manager lives there as well. So, between Tom and Mike, you're in good company. Well, they are. So, for those of you who don't know Mike, he's quite an extraordinary individual who's achieved really incredible things personally, but also in business. He had his superpowers, taking words and turning them into clients. In broad terms, he helps leaders and entrepreneurs live better lives and build bigger businesses. Mike, I love the way those two things go together because, very often, people have a wall between them. And in fact, there can't be separation. He's a serial entrepreneur, a master copywriter who helps business owners grow the company's infrastructure- copywriters! He is the copywriters' copywriter on creating high converting and compliant ads, which is very important these days with regulations and sales content. So, the title that Mike has very generously agreed to share on by our invitation is, “How to Grow Your Business with Copywriting”. Mike, our seven minutes starts now. Question number one, who is your ideal client? Mike Giannulis 01:37 So, my ideal client is actually an existing business owner who wants to grow their company and needs help with marketing and sales and even some operational stuff, but they want to grow. Tom Poland 01:50 Oh, Interesting! Thank you. Question number two, six and a half minutes left. How would you describe the problem that you solve for them? Mike Giannulis 01:57 I think the biggest problem that I solve for people, especially when you're the owner, is you really can't see what you truly have. I deal with this too! It's very hard for me to sell myself. And I understand that for these people, it's hard for them to sell themselves and especially underpricing, not wanting to charge your true value. And then also being able to structure your offer or your program or whatever it is that you sell in a way that's compelling, that people will want to buy it without having to resort to like persuasive little hacks, you know. Tom Poland 02:30 Right. This is a legend hack! So, folks, just please listen up to this because this is the number one problem that I encounter with hundreds, if not thousands of clients over the last 40 something years, is how do you articulate your value proposition in such a way that's clear, that is also magnetically compelling, and that the value is obvious! Because, very often, price is an issue when value is in the street. So, listen up! This is the real oil coming from Mike here. My question number three, five and a half minutes left, what would you say would be the typical symptoms of someone who needs your services? What's going on in their life or their business right now? Mike Giannulis 03:06 I think some of the biggest symptoms for people that need what I do is they're kind of at a place where they sort of feel stuck. They've kind of done what they know how to do. And they've reached a point where they're sort of like, they're either going to decide- I break it down into three things. The three S's- you can stay where you're at, you can decide to sell, or you can decide to scale. So, which of those three is it? You know, are you going to stay and just kind of say, “Hey, this is it!”? And again, there's nothing wrong with that! If that's where you're at, well, great, you know. But if you want to sell it, that's fine, too. Or if you want to scale it. And many times, people have sort of- they're just unsure of how do they reach to either a new audience, or roll out new products, or create ads that better convert, especially on the front end, so they can afford to run more ads. That's probably the biggest thing- is like, they don't have a scalable marketing system. And that's the biggest struggle! Tom Poland 04:02 And if I can add a little PSA, folks, if you're looking to avoid stress, the other S, you can't! Like, you can manage it. And I tell you what, I prefer the stress of scaling over the stress of surviving any day. Mike Giannulis 04:14 Yeah, that's a great idea. Tom Poland 04:15 But, Mike, tell us about the common- this is question number four, we've got four minutes left, so we're right on track. What are some of the common mistakes that people make prior to finding your solution? So, what are they trying to get out of the sort of feeling of getting stuck right now that just isn't going to work? Mike Giannulis 04:29 Well going- this is going to sound kind of bad because this is part of what I do, but I do think a lot of people make the mistake of just like getting themselves in the course mindset, where they're going to buy the next course, buy the next crop, buy the next thing, trying to new hack, go to the Facebook ads event that they saw advertised. And so, they end up spreading very, very thin, trying to find whatever the next thing is, and that's truly a bigger problem of going outside of your area of expertise. I see this all the time we're I'll people and they're like a world-class, say, psychologist, right? And they're spending their nights and weekends learning Facebook ads– not worth it! Just get someone to do that, you know. And so, I find people that think they need to learn to write ads themselves and run their own Facebook ads, “Do this and do this!”. You know, it's very, very, very hard to do those things without help or experience. So, if you're already an expert, focus on that and find the help. Find the support. Don't try to do it all on your own. I get it, maybe you have to at first, but, as fast as you can, get some help! Tom Poland 05:32 One of the big secrets of success is you don't have to be that smart, you just have to be smart enough to know how dumb you are, and get help. So, folks, question number five, two and a half minutes left, Mike. What I'm after here is a top tip, a valuable free action someone could take. A step in the right direction, if you will. Not going to solve the whole problem but it might help them start moving. Mike Giannulis 05:51 I think two big things are focused, really homed in on, “What's the biggest problem that you solve?” and “What's the biggest promise that you can make?” And if you can really iron out those two things, those are the two ways you'll attract people in. Tom Poland 06:06 Yeah, I love those two questions– what's the biggest problem you solve, and the biggest promise you can make to a prospective client about solving their problem. Two minutes left, Mike. Question number six, a valuable free resource we could direct people to that's going to help them even more? Got a URL or landing page somewhere? Mike Giannulis 06:20 Yes. So, if people want some access to some like pre-written copy that I've already done for them– templates, structures with the ability of an AI to actually write those, I'm about to launch Prontowrite.com. And I'm allowing people to join it as beta testers. So, they just go to prontowrite.com. They can opt-in, and as soon as it comes live, they'll be the first to know, and they'll get early, kind of like, free tester access. Tom Poland 06:45 Folks, it's very clever. I've got it open on the screen now, the landing page. And essentially what it is, it's a template that guides us through the articulation of what it is you want to say so that it's clear and it's compelling. It's Mike-holds-your-hand-digitally through that process. So, it's Pronto, P as in very fast, P-R-O-N-T-O, write as in your scribbling something, W-R-I-T-E .com. Go get it! We've got 65 seconds left, Mike, so plenty of time for the last question. Question number seven is what's the one question I should have asked you, but didn't? Mike Giannulis 07:15 Yeah, always the toughest one! I've seen your show, so this is the one that I've been thinking about. I think probably it would be, you know, what should someone do if they're sort of feeling stuck or if they're unsure of what the next step is for them? How do they know when they're ready for that next step? And I kind of tell people when it comes to scaling things, you've got to its kind of cool, but the word “scale” itself is the answer. So, if you're going to scale- when you think about scale, you think about balancing, right? So, if you want to ramp up any particular area, you've got to make sure you're doing it at the same time. So, you can't just scale marketing if you don't have operations and fulfillment in the sales team. So, you have to look at everything across the whole spectrum and bring them up at the same time. Tom Poland 08:01 Perfect! Mike Giannulis 08:02 All right. We did it! Tom Poland 08:03 Michael, perfect timing. Thanks so much for your time and your insights. Mike Giannulis 08:07 Thank you. Tom Poland 08:09 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

 Find out the secrets on how you can sell yourself better that can guarantee you more better-paying clients Learn how you can ditch those ads and replace them with better and more promising copywriting techniques Understand what are the three S's you need to know that can sort out your thoughts and help you take your next step Resources/Links: Wanting to Find Out How You Can Get More Traction and Hook Your Clients Without the Ads? Learn the power of copywriting, what you need to do and how to save time and yourself from writer's block: Prontowrite.com Summary Have you been investing tons of money in ads but ended up not gaining much traffic online? Do you want to learn how you can save yourself from all the stress and invest in the right marketing strategy? Are you ready to hone your copywriting skills, save yourself tons of money and gain more clients in a shorter time? Mike Giannulis helps leaders and entrepreneurs live better lives and build bigger businesses. He is a serial entrepreneur and master copywriter who helps business owners grow their companies and instructs copywriters on creating highly converting and compliant ads and sales material. In this episode, Mike talks about how you can overcome the struggle of selling yourself through the power of copywriting. He also shares the 3 S's you need to focus on and how they can also help you get yourself back in the game– gaining new clients at a lesser price in a shorter time! Check out these episode highlights: 01:37 - Mike's ideal client: “So my ideal client is actually an existing business owner who wants to grow their company and needs help with marketing and sales and even some operational stuff, but they want to grow.” 01:57 - Problem Mike helps solve: “The biggest problem that I solve for people, especially when you're the owner, is you really can't see what you truly have. I deal with this too! It's very hard for me to sell myself.” 03:06 - Typical symptoms that clients do before reaching out to Mike: “I think some of the biggest symptoms for people that need what I do is they're kind of at a place where they sort of feel stuck. They've kind of done what they know how to do.” 04:29 - Common mistakes that people make before they find Mike's solution: “Well going- this is going to sound kind of bad because this is part of what I do, but I do think a lot of people make the mistake of just like getting themselves in the course mindset, where they're going to buy the next course, buy the next crop, buy the next thing, trying to new hack, go to the Facebook ads event that they saw advertised.' 05:51 - Mike's Valuable Free Action (VFA): “I think two big things are focused, really homed in on, "What's the biggest problem that you solve?" and "What's the biggest promise that you can make?" And if you can really iron out those two things, those are the two ways you'll attract people in.” 06:20 - Mike's Valuable Free Resource (VFR): Check out Mike's Website: Prontowrite.com 07:15 - Q: What should someone do if they're sort of feeling stuck or if they're unsure of what the next step is for them? How do they know when they're ready for that next step? A: I kind of tell people when it comes to scaling things, you've got to be kind of cool, but the word "scale" itself is the answer. Tweetable Takeaways from this Episode: “You can't just scale marketing if you don't have operations and fulfillment in the sales team. So, you have to look at everything across the whole spectrum and bring them up at the same time.” -Mike GiannulisClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible.

In this Getting Real episode, we learn from an entrepreneur who purchases and scales wellness companies. We find out how he got into this line of work and some painful lessons he's had to learn along the way. Mike Giannulis is the Founder of Sanetris, an international health and wellness company that is on track to eight figures in annual revenue. Originally a high school dropout, Mike has worked his way into living the American Dream. One of Mike's superpowers is looking for people who possess skill sets he doesn't have, cultivating them into thinking bigger, and setting them to work in an important aspect of the business. Mike always knew he was entrepreneurial. He got his start as a poem writer when he was a kid and, when he turned 18, he purchased a “get rich quick” real estate course because he knew he wanted to work for himself. And although he failed in that venture, it was just the building blocks to what he does now. His self-drive and hustle have found him in some weird business ventures, like purchasing 500 pregnant goats and having them repoed by the government. Mike really got his lucky break when he started writing ad copy for a friend of his. She ended up making him a partner later on, but his desire to “make it” was so great that it cost him his health. At his heaviest, Mike was over 500 lbs. He ended up losing over 250 lbs. on the reality show, Extreme Makeover and has since kept the pounds off! That is one of the reasons why Mike is so passionate about the wellness industry he's currently in and serves because he's found a new purpose.   Interview Links: Sponsored by: Bit.ly/clariontech Michaelgiannulis.com Mike on LinkedIn   Resources: Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube   Did you enjoy today's episode? If so, then head over to iTunes and leave a review. Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.   Scaling Up is the best-selling book by Verne Harnish and our team for Gazelles Coaching, on how the fastest-growing companies succeed where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business Podcast and a leading Gazelles Coach. Gazelles is the term we use for fast-growing companies.   We help leadership teams with 4 Decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth success. Scaling Up for Gazelles companies is based on the Rockefeller Habits 2.0 (from Verne's original best-selling business book, Mastering the Rockefeller Habits).  

How can you scale your business? How can a newsletter help you?  Having a business has a lot of ups and downs. If you don't know how to scale your business, you'll have a hard time thinking where did you go wrong. Mike helps leaders and entrepreneurs live better lives and build bigger businesses. He uses real-world experience to make it happen. Mike will share some tips and advice that will surely help you in your business. Resource https://copywriterbrain.com/robertplank (Special podcast landing page)https://prontowrite.com/ (URL Mentioned)https://onlyonemike.com/ (URL Mentioned)https://mikegiannulis.com/ (Official site)https://facebook.com/mikegiannulis (Facebook) https://www.linkedin.com/in/mikegiannulis (Linkedin)

Finding potential partners is one of the most exciting and challenging sides of the business. But to help them build and scale their company, you need to have a solid understanding of what they need and use the right skill to fill those gaps.  Mike Giannulis, the co-founder of Sanetris LLC, a health and wellness company based in Florida, joins us in today's episode to share his experience in buying, selling, partnering with, and building bigger businesses that specialise in the internet. He also gives some copywriting secrets that you can apply to draw more leads for your business.  Looking to buy or partner with companies and help them grow in the market? Then, jump in and listen to this podcast episode. Resource Links: Your Social Voice Website (https://www.yoursocialvoice.com.au/) Become the Mogul of your industry (https://www.mogulcall.com) Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Visit Mike Giannulis' website (https://onlyonemike.com/)  Get on the early bird list for Pronto's pre-launch (https://prontowrite.com/)    What we discussed in this episode: What drew Mike into buying and building internet companies [1:40] The factors to look for when partnering with a business [5:27] Consistencies and mistakes that most companies do [9:08] Finding and creating a front-end type of offer [10:36] Get people to the next step with a good copy [11:46] Lead magnet: showing the actual outcome vs. selling the click [12:35] Inject curiosity in your copy [14:20] Add an element of education [15:25] The hurdles that Mike faced in partnering with and buying businesses [17:41] Living the 5-20-100 principle [21:28] Mike's new project [22:46]   About Mike Giannulis Mike Giannulis is a copywriting genius, leader, and entrepreneur who helps several business owners scale their company from start-up to seven and eight-figure revenues. With a solid background in product and content marketing, Mike helps copywriters produce better ads through his newsletter Copywriter Brain, where he gives free weekly advice about copywriting tools and strategies. Mike is the co-founder of Sanetris LLC, a thriving international health and wellness company, and has been featured on ABC's Extreme Makeover in 2012 for losing 300 pounds.  Connect with Mike by visiting his website at onlyonemike.com. Need help writing long-form copies for your sales page, landing pages, blog posts, and more? Sign up on the pre-launch of Mike's newest writing software here to get exciting early bird offers!  Thanks for checking out today's episode! Be sure to tune in for the next one, subscribe, and share this podcast.  Connect with The Kim Barrett Show:  Subscribe on Youtube Follow Us on Facebook See omnystudio.com/listener for privacy information.

Today's guest has started or helped to grow several companies from start-up to seven and eight-figure revenues. In 2019, one of his outsourcing companies made it on to the Inc 2500 list, hitting over $17.5 Million in revenue. He featured on ABC: extreme makeover; weightloss edition where he went from 540 pounds to losing over 255 in a single year. He has overcome the odds and loves to share that story to inspire others. Today's guest thrives on connecting with entrepreneurs, marketers, and copywriters to motivate them to “do big things” in the world. Please give a warm welcome to today's amazing guest, Mike Giannulis! Top 3 Amplifiers: The 7 C's framework to scale your business Why motivation is a myth The copywriting formula to generate more sales quickly To listen, find other episodes, access the show notes, and find out more go to www.amplifyto7figures.com. Enter the giveaway here: https://amplifyto7figures.com/giveaway Connect with today's guest: copywriterbrain.com Facebook: https://www.facebook.com/michaelgiannulis1 Twitter: https://twitter.com/mikegiannulis YouTube: https://www.youtube.com/user/mikegiannulis YouTube: https://www.youtube.com/channel/UC7pvhG0ek9Q2gJq02HN30_Q Instagram: https://www.instagram.com/mikegiannulis/

Mike Giannulis shares 7 traffic strategies you can implement in your marketing strategy today.  Michael (Gee-uh-NEW-liss - kind of like “Gee, a new list” because after all, he's in marketing!) has overcome the odds and loves to share that story to inspire others. He is a serial entrepreneur and master copywriter who helps business owners grow their companies and instructs copywriters on creating highly converting and compliant ads and sales material. In 2012 Mike appeared on the ABC television show Extreme Makeover: Weight Loss Edition, losing 255 pounds in a single year. He has overcome a stutter. He has gone from the bottom of the corporate ladder to the top of the mountain… and he loves helping others do the same.  Mike especially thrives on connecting with entrepreneurs, marketers, and copywriters to motivate them to “do big things” in the world. Mike's story begins in an average family where he had to work for everything he had. He started “at the bottom” and worked his way into the American Dream. In fact, Mike dropped out of high school, went back to get his degree, and even went to college and got his MBA… along the way he also ended up on a popular reality TV show. As a guy who started his working life making sandwiches then stocking shelves on the overnight shift at a giant retailer, he has just about seen it all. Now Mike grows and scales companies, using real-world experience to make this happen. Website | Instagram | LinkedIn 

Mike Giannulis joins Sam today on Fuel Your Legacy to discuss how to have success in business and advertising.Mike discusses his path to being a business owner after not "finding himself" in a school setting, trying to start a dairy goat farm at the age of 20, and then taking his first job as a long-form, direct response copywriter. He explains how brute exposure is necessary to learn something new as it will reorganize your brain through an initial stage of confusion. Mike and Sam also talk about overcoming impediments in our speech, how advertising should solve problems, and the need to adapt to changes in consumer awarenesses.Join the conversation!

Our guest today, Mike Giannulis, is a serial entrepreneur who understands, and has depended upon, the value of copy to really grow the business. When I met Mike and we started working together, his main focus was copywriting. But he has built several seven- and eight-figure businesses from scratch. And his the business he runs now, he told me, is currently on track to generate eight figures of revenue per year. It’s called Sanetris, with its products and programs focused on health and wellness. He has about 30 people on staff. Mike also has a personal story you may have heard about. And one time, he weighed 540 pounds, but he has lost and kept off more than 300 pounds. Today, we’re going to talk about something Mike has a lot of successful experience with: taking what you know, and turning it into a product that sells. 1. Mike, this is an appealing idea! To start, could you give us your definition of “productizing your knowledge?” 2. What would you say is the kind of knowledge that is good to productize, and which kind isn’t? Both for the point of view of the marketer and that of the consumer? 3. What have you found that’s counterintuitive -- that is, what works, or is a good idea that doesn’t seem like it would work, and what doesn’t work that seems like it should, when it comes to productizing knowledge and selling it? 4. Could you talk about the role that copywriting plays in the productizing-knowledge process? 5. Mike, tell us how you have used this in / to build / your business.Download.

Our guest today, Mike Giannulis, is a serial entrepreneur who understands, and has depended upon, the value of copy to really grow the business. When I met Mike and we started working together, his main focus was copywriting. But he has built several seven- and eight-figure businesses from scratch. And his the business he runs now, he told me, is currently on track to generate eight figures of revenue. It’s called Sanetris, with its products and programs focused on health and wellness. He has about 30 people on staff. Mike also has a personal story you may have heard about. And one time, he weighed 540 pounds, but he has lost and kept off more than 300 pounds. Today, we’re going to talk about a different transformation in his life, though. The journey from copywriter to CEO. Here’s what we asked him: 1. Mike, we were working together when you made the transition from copywriter to CEO. I continued to work with you on copy topics, but as I recall, you hired a different coach for your new role as CEO, which of course was a smart thing to do! ☺ Could you tell us about the new skills you needed to develop, as you transitioned from copywriter to CEO? 2. A copywriter, if they’re any good, is focused on the copy and the results it needs to get. A CEO has to lead, guide, and keep track of a business. (I hope I got that right!) What mindset changes did you experience as you moved into the CEO slot… and could you give us an example or two of what that looked like? 3. I’d like to look at the last question from an activity point of view, rather than a mindset point of view. Could you talk about the day-to-differences of managing people and processes, as a CEO, rather than primarily managing words and images, as a copywriter? 4. What was your biggest challenge as a new CEO? How did you deal with it? 5. What was your biggest surprise as a new CEO -- what you expected to happen that didn’t happen, or what you didn’t expect to happen that did happen? 6. If you met a copywriter who was considering expanding their role to CEO, what’s the most important advice you would give them?Download.

As most of us know, the weight loss process can be really hard. In fact, it might be one of the hardest things that we ever have to do. What makes it even harder? When we gain it back and have to start all over. Now imagine that you have been selected to participate in a weight loss television show and you rock it. You lose 200lbs........but before your episode airs on TV.....you've gained it all back.  This is the exact situation that Mike Giannulis found himself in.  Listen in as Mike and I discuss: How he got to the point of weighing over 500 lbs. His experience on the Extreme Weight Loss tv show. How he lost 200lbs, gained it back, and then lost it again. His advice for someone that has lost and regained a significant amount of weight. Here is how you can connect with Mike: Website: https://onlyonemike.com/ Instagram: https://www.instagram.com/mikegiannulis/    Get more info about Million Pound Mission University https://www.transformationcoach.me/university

One of the main ways we can win back our time in many areas of our lives is to create systems & processes to optimize our efforts! Today's guest is Mike Giannulis who is a serial entrepreneur who develops systems to help other entrepreneurs run multiple companies without having to be there. Mike has appeared on the ABC television show Extreme Weight Loss, losing 255 pounds. He has overcome a stutter. He has gone from starting a goat dairy at 19 years old &  the bottom of the corporate ladder to the top of the mountain... and he loves helping others do the same. Are you ready for more DISCIPLINE, FOCUS & Zero Xcuses in your life? Take the first step and schedule a free 15 minute Strategy Session  with Kenyon HERE! If you're ready for even more, take advantage of our 5-week Discipline Deep Dive course starting 1APR! Just CLICK HERE (go to kenyonzitzka.com/DDD) to get enrolled!

When it comes to entering a market with a new idea – taking action is critical. But what’s the right action – and what’s the best approach? In this short action episode, poet turned copywriter and entrepreneur, Mike Giannulis, shares his best tips on how to enter any market with your big ideas and creative work. Mike’s commitment to action has seen him grow a business towards making $25 million dollars in revenue. Personally, he’s dealt with a stutter and lost over 100Kgs (250lbs) in weight – which has saved his life. In this short action episode, hear how to enter, or create, a new market plus two great tips on how to take sustainable action. (And why these tips are so important together.) You can hear Mike’s story and full interview in episode 255 http://www.inspirationalcreatives.com/podcast/256-three-powerful-ways-to-penetrate-a-new-market Free e-book

From poet to entrepreneur to copywriter, Mike Giannulis, is somebody who takes bold, creative action with his ideas. In this full length interview, Mike shares his best tips on how to succeed in life and business by embracing failure and taking action. Mike’s commitment to action has seen him deal with a stutter and lose over 100Kgs (250lbs) in weight which has saved his life. (By the way – he was on a global reality TV show where he successfully lost weight only to put it all back on again after the series had finished…hear what he did next…) Mike also reveals the two things you need to consider to succeed in creating and scaling a new idea or venture Hear how he is successfully growing an enterprise today, using his creative talents, towards making $25 million dollars in revenue. And why not to invest in dairy goats. http://www.inspirationalcreatives.com/podcast/255-mike-giannulis Free e-book --> http://www.onlyonemike.com/inspirational

Click Here to Subscribe via iTunes Click Here to Subscribe via Stitcher Radio SHARE THIS WITH A FRIEND! If you dig the podcast, please consider leaving the show a review on iTunes and also on Stitcher Radio. A couple minutes of your time would help out the show. Leave a review and tweet me @thinkozeal. Would love to thank you personally. THANK YOU! This was an inpiring chat with an entrepreneur who overcame some major obstacles. From losing over 250 lbs, documenting his journey on ABC's Extreme Makeover TV show to figuring how he can make an impact on the world. Mike Giannulis, fought the good fight In this chat, Mike shares with us how figuring out our strengths, how to discover your passion, and the key to culitvating it. We dig into his story on how he battled his massive weight gain, how we lost and lessons learned from overcoming that challenge. Mike was generous enough to share a free gift with our listeners Click here for your free download Connect with Mike Mike's website  Twitter Facebook

Mike Giannulis is an entrepreneur & coach specializing in business growth and digital and direct response marketing. I run a small coaching & consulting firm helping businesses achieve maximum profits. In 2012, I was on a weight loss TV show called Extreme Makeover: Weight Loss Edition. I had him onto the Path Hunters Podcast to chat about his journey, his lessons, and his whole weight loss journey too. Check out more info at www.pathhunters.com Instagram - www.instagram.com/pathhunters

Power To Transform You are what you identify with. You identify with thoughts that grow into images that you allow to live in your mind. Let’s say you have a menial job. Does it define you? Only if you identify yourself as menial. Today’s guest is a man who refused to identify with self images that limited his growth, creativity, and his shot at greatness. He has played a variety of roles in life, from the mundane to the extraordinary. He conquered obesity; he overcame a stutter, he transformed from stocking clerk to seven figure entrepreneur. He was featured on an ABC reality TV Show, Extreme Weight Loss. Today, Mike Giannulis helps entrepreneurs go from good to great. His story will touch you and give you the power to become unstoppable in the face of any obstacle.

Mike Giannulis is the owner of Pixx Marketing, which specializes in lead generation for professional services and information businesses. He’s a serial entrepreneur, speaker, trainer, copywriter, and a real marketing guru. His campaigns have generated millions of dollars in revenue across multiple industries during the last 12-years. His companies are on pace to generate $25 million in revenue over the next 12-months. What you’ll learn about in this episode: What attracted Mike into business Why it’s important to increasingly charge more for your services How pricing is really a brand strategy The difference between the front-end and back-end of a sale How higher volume can lead to a lower conversion rate when you offer something for free Why you need to be able to write converting ads & copy The value of getting better at presenting what you’re selling Why you need to make sure that your product/service fixes a problem The importance of continuing to take action no matter what happens How best to connect with Mike: Website: www.onlyonemike.com Facebook: www.facebook.com/MikeGiannulis Twitter: @mikegiannulis LinkedIn: www.linkedin.com/in/mikegiannulis Resources: Free Book: How to Obliterate The Blank Page  

Mike Giannulis is an entrepreneur & coach specializing in business growth and marketing. He uses real-world experience to grow and scale companies that he owns or consults for equity. His most recent company is on track for $40 million in gross revenues.   Besides building a business empire, Mike has also experienced a roller coaster ride within his health life. At age 27, he weighed 540 lbs. He then went on the ABC Television series, Extreme Weight Loss.    Mike has experienced the highs and lows of becoming healthy and wealthy, and shares the full story in today's episode.    To get a FREE copy of his new book, How To Obliterate the Blank Page, go to OnlyOneMike.com/Millennial.