Podcasts about pr warrior trevor young

Trevor Young is a Strategist, Consultant and a Content Marketing & Communications coach. He's also an Author & Speaker, a Content Creator & Social Broadcaster. He provides "up-to-the-minute communications strategies and astute guidance for forward-thinking individuals and businesses wanting to grow their influence and create more impact in the marketplace." If you make content to promote your business you NEED to listen to my conversation with Trevor. A 'country kid' from Australia and son of a bank manager, Trevor grew up in a bank next door to the local newspaper offices. He went to sleep to the sound of the printing press. No surprise then that he became a journalist before moving into the world of social media and content marketing. He's been blogging since 2007 and has written 2 books, Micro Domination and Content Marketing for PR. He's also a personal brand mentor and guide (he's known as the PR Warrior), speaker, educator and content creator. We talk about his growing up in Warracknabeal (yes, that's a real place!), his initial fear of public speaking (he did his first 50 talks for nothing), his love of writing, the benefit (and pitfalls) of self-publishing and how writing a book has opened doors to other opportunities. On creating content, he says we should 'nail our colours to the mast!' What is it we want to be known for? We are our own media companies and should pick one platform, master it, and then move on to the next. He has some great advice on how to earn your audience and 'cut through the noise.' And apart from all of the above we just about had time to discuss when's a good time to write the great Australian crime novel and his time on legendary Aussie soap, Neighbours!! Seriously, there were SO many takeaways, from our conversation. Let me know your thoughts in the comments below. If you want to find out more about Trevor visit trevoryoung.me at: https://trevoryoung.me/category/reputation-revolution-podcast/ To find out more about Jackie Goddard and how Power To Speak can make you excited about sharing your message with an audience visit powertospeak.co.uk at: https://www.powertospeak.co.uk

Lauren Kress aka 'The Business Scientist', joins the PR Warrior Trevor Young to discuss what it takes to build a memorable market-leading personal brand in the B2B space. This is a broad-ranging conversation that touches on topics such as: self-confidence and the various roadblocks involved in putting oneself "out there"understanding what you want to be known forthe importance of publishing original content that does justice to your personal brandwhy LinkedIn is a critical platform for aspiring B2B leaders (and let's not forget the role that Twitter can play also)leaving the employ of a well-known brand (but continuing to make that business part of your personal brand identity)batch-production of content: getting knowledge and expertise out of your head to share with the marketplaceutility content vs leadership contentwhich media formats should you concentrate on?getting some early wins on the marketing board and building from there Lots of bases covered folks! If you operate in the business-to-business space (or even if you're don't) - and you're keen to build a market-leading personal brand, then you won't want to miss this episode. CONNECT WITH LAUREN: WebsiteTwitterLinkedIn

Very real PR Warrior Trevor Young gives us some inside knowledge! We start with real definitions of ‘owned’ versus ‘earned’ content – and PR. Then a deep dive on how showing up as a real person, across all your content, will build relationships on and offline. How do we do this?

Throughout 2018 I’ve had the opportunity to interview a range of interesting people across the PR profession. One question I’ve asked them all is: Does the term public relations adequately describe what we as professionals do today? The term PR often comes with negative connotations around spin and dishonesty. It is one of the reasons I named this podcast Smoke Signal – as PR is often clouded in mystery and not well understood. In the final episode of 2018 I bring together responses from across the spectrum. Some, such as UK pracademic Andy Green, see the writing on the wall for the term “PR” unless we do something about it, and quickly. While others like PR Warrior Trevor Young and HSPR’s Sarah Mason are sticking strong to the old school definition, seeing relations a key word describing what we do. I tend to agree with the latter, but it is an open debate and one that continues not just locally, but globally. In the news on this episode of Smoke Signal, I discuss one of the many 2019 outlook pieces out there. This one, by social media monitoring platform Talkwalker, looks at the 12 social media trends that  will impact PR and marketing in 2019. The rise of data, ongoing technological innovation and dramatic societal changes will be felt in 2019.

Only 41 per cent of us say we trust social media. That’s according to Edelman’s Trust Barometer for Social Media, which was released recently. That could have a huge affect on the way brands use the platforms.   On My Desk Nic suggested the Boomerang app Sarah recommended an article by PR Warrior Trevor Young called Why company leaders need to be actively engaged on social channels James suggested a TED Talk called How autonomous flying taxis could change the way you travel.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net  

Are we all so focused on our online influence that we’ve forgotten actual human interaction is not just important, but an incredibly effective way to market? PR Warrior Trevor Young joins Nic and Sarah for a conversation about taking your online influence offline in order to market more effectively. Links you might need Here’s Trevor’s original blog post on offline influence Trevor mentioned Mark Masters’ You Are the Media Conference in the UK (our producer, Dan Hatch, will be there. Come say hi!) You can also sign up for Mark’s weekly newsletter Here’s Dionne Lew This is where you find Jay Acunzo (and his Unthinkable podcast) And here’s Jonathan Crossfield.   On My Desk Sarah recommended Mark Masters’ You Are the Media podcast Nic recommended Ricky Nowak’s book How to Make Good People Great Leaders And Trevor suggested David Hieatt’s How a Simple Email Can Transform Your Business.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Is it ever OK to publish your content on someone else’s platform, like Medium or LinkedIn Pulse, or is it always better to publish on media you actually own, like a blog? The BNR team is joined by PR Warrior Trevor Young for today’s discussion. Show notes are available at lushdigital.com/bnr128-building-on-rented-land/

How do you go about building your personal brand influence in one of the toughest markets (LA) of one of the toughest professional industries (real estate) going?  How do you break through, get noticed and, importantly, how can you elevate yourself to the position of influencer in an industry that has a more than its fair share of experts (real or self-proclaimed). The answer is social media. Wes Pinkston is an entrepreneur focusing on building and executing digital strategies. Most recently he was the co-creator of “The Broke Agent" blog which quickly became one of the top websites in the industry with over 100,000 unique visitors per month. Wes is a leading social media and digital marketing consultant for real estate agents and brokers. He was recently named a Swanepoel Top 20 Social Media Influencer in Real Estate and is an Inman News Contributor and Ambassador. In this chat with the PR Warrior Trevor Young, Wes explains how he uses social media to build influence in LA real estate circles. They discuss the full social media gamut, from Twitter and Facebook through to LinkedIn and blogging, including the importance of making every tweet count, the power of human connection when it comes to social networking, and why having a compelling purpose is critical in business today.

It's Thought Leader Thursday, and host of Reputation Revolution Trevor Young is helping listeners to determine their content themes - what are your 'spheres of conversation'? What conversations do you want to be part of? What do you want to be known for? Lots of Venn diagrams (okay, you have to use your imagination!), lots of food for thought ... plenty to get you thinking about!

It's Thought Leader Thursday - in this episode, the PR Warrior Trevor Young explains the importance of blogging for professional subject matter experts wanting to raise their profile and grow their influence and reputation in the marketplace. There are a number of advantages blogging provides, he says, including one side benefit in particular that gets scant attention (and it's pretty important!).  

It's Thought Leader Thursday at Reputation Revolution! The PR Warrior Trevor Young riffs on five ways in which aspiring thought leaders can put a rocket under their personal brand, including blogging, Twitter, LinkedIn and public speaking.      

We live in an on-demand ‘opt-in’ world. People are increasingly shunning the hype and instead choosing to opt in to those brands and individuals that are relevant to our lives in some way, that deliver value over and above their products and services, that tap into our core beliefs and interests and thus resonate more deeply on an emotional level.  The savvy personal brand-based businesses that ‘get’ this shift in consumer behaviour – that not only understand the mood of the marketplace but can keep up with it from an executional perspective – are the ones that increasingly will win hearts and minds of the people. In this episode of REPUTATION REVOLUTION, the PR Warrior Trevor Young riffs on the concept of owned and earned media and how it can be leveraged to build your 'professional' personal brand.

The PR Warrior Trevor Young kicks off episode 60 by recapping the lessons learned from the first six months of the Reputation Revolution podcast. That out of the way, Trevor then riffs on what he calls the social media 'triple threat' - the three online platforms aspiring thought leaders should focus on to build their professional personal brand.

Twelve months ago, Mandy Johnson - aka 'The Accidental HR Revolutionary' - was a self-confessed "social media dinosaur". Today, however, Mandy's a convert to social media and is active on both Twitter and LinkedIn; indeed, her presence on both platforms is having a positive impact on her personal brand-based business. In this discussion with the PR Warrior Trevor Young, Mandy outlines her approach to Twitter, including how she participates in hashtag conversations and the importance of using the medium to build relationships on a global scale. Mandy talks about the power of blogging and why expressing ideas that you're passionate about is a surefire way to attract an audience on social channels.

Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced journalists from around the world. In this interview with the PR Warrior Trevor Young, Rakhal chats about brand journalism and the role it plays in the broader realm of content marketing. He discusses the trend of brands creating long-form content, and how Newsmodo has positioned itself as a go-to resource for freelance journalists and news photographers/videographers available to create content for companies and organisations as well as traditional newsrooms operating with slimmed-down news gathering personnel.     DISCLOSURE: At time of recording, Trevor was an advisor to Newsmodo.com.

Creating and publishing original content is critical if you're a business professional looking to build your personal profile, influence and authority. The PR Warrior Trevor Young discusses his PR-influenced philosophy when it comes to content marketing, and outlines the stepping stones required in becoming your own 'media channel'.

Valerie Khoo is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt; she is a prolific content creator who has steadily built her public profile over a period of years by personally engaging with her online community not to mention adding value in the form of words (blog posts), audio (podcasting) and video (e.g. the 30-day video challenge, Vidtember). In this chat with the PR Warrior Trevor Young, Valerie chats about her use of social media and content marketing; the power of podcasting; managing one's professional versus private self on social media and and how she manages to fit in all her social media and content creation commitments. Cats, dogs and Bon Jovi also get mentioned!

The PR Warrior Trevor Young recently spent a day (along with 150 other people!) with best-selling business author and marketing provocateur, Seth Godin. In this episode, Trevor sifts through his notes and passes on the 'nuggets of gold' he gleaned from the day-long session with Seth, and then tries to put Seth's wisdom, stories and advice into perspective for the REPUTATION REVOLUTION audience: What does it all this mean for aspiring thought leaders, subject matter experts, change agents and entrepreneurs who want to increase their influence, grow their audience and build their brand and their business?

Jason Berek-Lewis is an evangelist for digital innovation in healthcare; he is a prominent blogger at HealthStartups.com and an emerging digital influencer and thought leader in the social healthcare arena. In this interview with the PR Warrior Trevor Young, Jason outlines his strategy to grow his visibility and influence within digital healthcare circles and explains his thought leadership journey so far including the important role blogging has played to date. 

In marking the 25th episode of The Reputation Revolution podcast, the PR Warrior Trevor Young highlights 10 thought leaders from Australia, England and the US - and discusses what are some of the lessons we can take away from each one.

Cat Matson is known as a CATalyst for sparking ideas and connecting resources, people and practical strategies; she's a keynote speaker and social media specialist, and co-host of the podcast 'Social Media for Small Business'. In this interview with the PR Warrior Trevor Young, Cat chats all things social media and explains how she has built her professional profile within the business community. 

The PR Warrior Trevor Young discusses the power of being "authentically you" when it comes to strategically building your professional 'personal' brand. What is authenticity anyway, and how can we use it to add to our narrative, grow our influence and make us stand out from others in our space?

The PR Warrior Trevor Young discusses four different types of content thought leaders need to be aware of ---> utility-based content, thought leadership content, human content and promotional content.  

The PR Warrior Trevor Young discusses the importance of establishing a vibrant blog - an online 'home base' for your personal brand. Topics covered include which blogging platform to use, how many times you should blog, and the types of content you should consider publishing.

For years now Trevor Young (aka The PR Warrior) has kept tabs on what's been happening overseas in terms of social media and content marketing, collecting examples and case studies of individuals and companies that are leading the way in the space. Now it's Australia's turn! Content marketing in Australia has been picking up pace for a couple of years now. Google tells us the search trend for the term 'content marketing' is on the up, while according to one research report, spending on content marketing in Australia is set to increase by 61 per cent, with 12 per cent of respondents saying they will be 'significantly increasing' their budget this year. Obviously this augurs well for the nascent content marketing 'industry' in Australia. In this episode Trevor discusses 11 excellent examples of content marketing from Australian brands - they include major blue-chip brands such as Telstra and Commonwealth Bank, fast-growing medium-sized enterprises such as Lorna Jane and Intrepid Travel, plus smaller companies including Open Wealth Creation and TrinityP3. READ MORE

A new smartphone app-based service has just come on to the Australian market that will be of great interest to PR people generally, corporate communications practitioners specifically, as well as anyone involved in the content creation space. Called BureauXP, it's the brainchild of two of Australia's most experienced radio people - Steve Speziale and Andy Grace. In essence, BureauXP enables you to record high quality digital audio (and video) on your iPhone - and then send the file on-the-spot either to BureauXP's customised media lists, or any other database you've had set up e.g. employees, influencers other than the media such as analysts, etc. In this interview with the PR Warrior Trevor Young, Steve explains what BureauXP does and why it is relevant to the PR and communications industry, including discussing several scenarios where it might work most effectively.  Further reading - BureauXP: Real-time Audio/Video Content Creation and Dissemination Just Got a Lot More Interesting! Trevor Young (left) interviews Steve Speziale, co-founder of Bureau XP.