Podcast appearances and mentions of david hieatt

David Hieatt is the founder of Hiut Denim Co and The Do Lectures, an idea- sharing platform featuring some of the world’s most interesting thinkers. He has previously worked for some of the biggest advertising agencies in the world and was the founder of sportswear brand Howie’s. Hieatt didn’t have the most traditional path into his career. Despite not finishing his education, the thread that runs through his career is a commitment to learning. In this episode he tells Tom Edwards about how being open to continuous education has taken him on an incredible journey and why sometimes you take your lessons from the most unexpected places.See omnystudio.com/listener for privacy information.

Riding Solo on el poddy this weekFancy riding shotgun?Simply shove my waffle in your ears.This week, I've picked 11 lessons from the 4 years of podcasting with INSANE GUESTSI'm referring to these DAILY. So hope they help you too.4.5 years of value, stuffed into 45 mins.Get ya chops round it asapLemme know if you like these, can do more. May do a sales one tooON THE MENU:1. THE SINGLE Biggest lesson from Luke Boase and Emma Heal, Lucky Saint | B Corp™ 2. Giles Brook: 3 Game Changing Brand Building Laws - You don't have a brand unless you have these.3. David Hieatt, Hiut Denim Co: This episode for founders, is Calpol for the Soul. Why Scale Kills Magic. Banging Brand Strategy in 3 Questions3. Julian metcalfe, Pret A Manger and itsu: The single biggest mistake he made in scaling (just avoid these)4. James Watt, BrewDog Nassim Taleb. Barbell Strategy = AntiFragility5. Alex M H Smith, No Bull Sh*t Strategy: The Spirituality of Strategy in 2 Easy Questions6. Why The Smart Answer Lies in The Dumb Question7. Rory Sutherland, Seth Godin and David Ogilvy = Why all great marketeers aren't ACTUALLY marketeers8. James Bailey, Waitrose & Partners CEO: “Not checking Availability is scoring an own goal”9. Lucy Busk (Wright), Nice | B Corp™ Wine: 3 Easy Questions to Become a Sales Superstar in 42 minutes.10. Imme Ermgassen Botivo Drinks | B corp: 4 Questions to build a brand with LITERALLY NO COMPETITION

“Work hard and deep focus are the most important things we can do” “You shouldn't try to be someone else - you have to be you” “I'm a stubborn mule” "The quest isn't becoming less, the quest is how to become more. How do we dial up the crazy shit more?” “Sometimes you're in a part of your life where you're at a crossroads and you have to turn left or right. You just don't know which one.” Welcome to the 100th episode of The Common Creative podcast!  To celebrate, we're delighted to welcome David Hieatt - a “Creative Jeanius” on a mission to use his entrepreneurial skills to make a positive impact.  After leaving ad agency Saatchi and Saatchi, he built Howies into one of the most influential active sports brands in recent years.  After selling it to Timberland, he co-founded The Do Lectures, voted one of the top ten ideas festivals in the world by The Guardian.  More recently, he started Hiut Denim in his home town of Cardigan in west Wales. A town that used to have Britain's biggest jeans factory. Its purpose is to get 400 people their jobs back.  David has a cult internet following, and has spoken at Apple, Google, Red Bull and many other top companies and conferences. David has written two Do Books, Do Purpose: Why brands with a purpose do better and matter more (2014) and Do Open: How a simple email newsletter can transform your business (and it can) (2017). David first self-published The Path of a Doer in 2010. Ten years on and still as relevant as ever, the book has been reissued by The Do Book Co. Tune in now for insights, inspiration, and a deep dive into the world of entrepreneurship, sustainability, and doing something positive in the world. LINKS: David Hieatt - Special Guest  LinkedIn - linkedin.com/in/davidhieatt Twitter - hiutdenim Website -  https://hiutdenim.co.uk Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.au Two Common Creatives https://www.twocommoncreatives.com/podcastSee omnystudio.com/listener for privacy information.

Hello, listeners! I'm Granger Forson, your navigator through the sea of entrepreneurial tales on ScaleUp Radio. You can learn more about me and our journey at www.bizsmart-gloucestershire.co.uk or connect with me on LinkedIn.   On today's episode, we'll delve into the intriguing world of digital marketing with a special focus on e-commerce. Our guest is Andy Thorne, the innovative mind behind Factory Pattern, a successful digital experience agency that is transforming how e-commerce and lead generation clients interact with the digital world.   Join us as we explore Andy's journey from print design to the fascinating realm of web design and user experience. He shares the story of his transition, his decision to start a company, and the enriching journey of ups and downs that led him to where he is today.   Listen in as Andy discusses the value of creating a positive work environment, the strategies behind hiring the right talent, and the essence of fostering a company culture that promotes curiosity and a big picture thinking approach.   Ready to dive into a world of digital marketing, ground-breaking strategies, and inspiring business journeys? Then you're in the right place. Let's get started!   Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.   If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/apply   You can get in touch with Kevin here: kevin@biz-smart.co.uk   Kevin's Latest Book Is Available!    Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.    More on the Book HERE - https://www.esusgroup.co.uk/   Andy can be found here: linkedin.com/in/andthorne https://factorypattern.co.uk/ hello@factorypattern.co.uk andy@factorypattern.co.uk   Resources:   Traction by Gino Wickman - https://uk.bookshop.org/p/books/traction-get-a-grip-on-your-business-gino-wickman/3561744?ean=9781936661831   Ego Is The Enemy by Ryan Holiday - https://uk.bookshop.org/p/books/ego-is-the-enemy-the-fight-to-master-our-greatest-opponent-ryan-holiday/1154747?ean=9781781257029   The Obstacle Is The Way by Ryan Holiday - https://uk.bookshop.org/p/books/the-obstacle-is-the-way-the-ancient-art-of-turning-adversity-to-advantage-ryan-holiday/321415?ean=9781781251492   Do Fly by Gavin Strange - https://uk.bookshop.org/p/books/do-fly-find-your-way-make-a-living-be-your-best-self-gavin-strange/2188540?ean=9781907974267   Why Brands With A Purpose Do Better by David Hieatt - https://uk.bookshop.org/p/books/do-purpose-why-brands-with-a-purpose-do-better-and-matter-more-david-hieatt/4153338?ean=9781907974137   Peaks and Valleys by Spencer Johnson - https://uk.bookshop.org/p/books/peaks-and-valleys-making-good-and-bad-times-work-for-you-at-work-and-in-life-spencer-johnson/2374699?ean=9781847396488   99% Invisible - https://99percentinvisible.org/episodes/   Notion app - https://www.notion.so/desktop   CllickUp app - https://clickup.com/

James Honda-Pinder is a master storyteller and Head of Strategy at We Are Social living out in Singapore.In this episode we discuss the power of stories and how they transcend time, how to create a truly impactful story, the possibilities this can bring, and so much more.When stories are the backbones of communication, becoming a master storyteller is an art in life!To Find the Resources we discuss in the show and for James' LinkedIn@- Story by Robert McKee: https://tinyurl.com/4635xybs- 6 Rules of Great Storytelling by Pixar: https://tinyurl.com/yxr4caxn- The Book Creativity Inc.: https://tinyurl.com/4exysejf- David Hieatt's Books: http://tinyurl.com/46ay7vhh - James' LinkedIn: https://www.linkedin.com/in/james-honda-pinder-a6036a44/Podcast Chapters:0.00 - Intro0.45 - The Villains of James' Life3.09 - What's the Hero's Arc?5.50 - The Power of Context12.33 - How Stories Transfer Morality20.02 - The Power of Stories25.09 - Self-Therapy Through Stories34.26 - Presenting a Better Future40.40 - Letting People in Emotionally43.16 - Creating the Less Is More Effect49.34 - Resources, Outro and TakeawaysMichael Hanson is the host of the COSMIC Bridge podcast that inspires its listeners to find their higher purpose and connect their material and spiritual life through stories of breathwork teachers, shamans and stroke survivors. He is also the CEO of Growth Genie, an international B2B sales consultancy.- The COSMIC Bridge website: https://thecosmicbridge.com/- Growth Genie Website: https://growthgenie.co/(Michael Hanson is the host of the COSMIC Bridge podcast that inspires its listeners to find their higher purpose and connect their material and spiritual life through stories of breathwork teachers, shamans and stroke survivors. He is also the CEO of Growth Genie, an international B2B sales consultancy)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet's link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/If you ONLY do one thing next week. Do this.Scoff this conversation down your earlobesHANDS DOWN.One of the most important conversations I've EVER had.We dove deeper.deeper.deeperdeeper.Crossing the chasm from challenger “Thinking” to challenger “Being”.I've listened back 4 times.Scribbled copious scraggly notes.Still unearthing glistening pearls of pithy and profound wisdom.Totally honored to welcome David Hieatt to HUNGRY.David's career is challenger “Being”- worked at Saatchi & Saatchi and Saatchi, before founding howies in 1995 and selling to Timberland, a VF Company.- created The DO Lectures - voted one of the top 10 idea festivals in the world by The Guardian Over 150 million views online.- founded and building Hiut Denim Co.SO excited for you to listen to this.ON THE MENU:1. Why challenger brands must be a Speed boat not an Ocean liner - lean into being small, nimble, agile2. The way to the future is to get there before anybody else, Speedboats get there faster.3. Why scale kills magic - challenger brands must 10 x creativity vs. 10 x size.4. Why growth can be stressful - your company starts running YOU, don't climb the wrong mountain.5. Why "Busy, Shallow" is the most dangerous place for challenger brands - stay in the" Deep, Impact" zone.6. Why Creativity is NOT following - remember BIG ideas are often small7. Why challenger brands MUST find their voice, your voice is the difference between a blunt and sharp arrow.8. Fall in love with the dark days - people only ever remember the peaks9. Why your hope needs grit and don't turn your imagination into worry (this may be the best thing I've EVER heard)

**watch out - there's one tiny little swear at the end** Had to talk to you about a big wake up call I had last week. About how low, virtually-undetected levels of imposter syndrome can continue to hold us back. How thinking in small numbers mean we'll never hit the big ones. And how a day out a new view is always always always a good idea. In this note, I talk about the Hiut denim and Do Lectures founder David Hieatt click here to listen to him on The #JustBloodyPostIt Podcast. You can check out his book about email newsletters here: https://thedobook.co/products/do-open-how-a-simple-email-newsletter-can-transform-your-business-and-it-can. CONNECT I also mention my Instagram pals, follow them - we can all be friends. The artist Alice Sheridan: https://www.instagram.com/alicesheridanstudio/ Online shop mentor Jo McCarthy: https://www.instagram.com/jo_at_firain/ Thanks always for listening, support the show by subscribing and sharing.

"What you Dream is what you DO - so  Dream BIG!"Delighted to welcome for the 1st of the ALL NEW for 2023 "The Good Listening To Show:  Stories of Distinction & Genius" the wonderful, wise and inspiring serial entrepreneur and polymath David Hieatt.David writes wonderful copy on LinkedIn and Twitter and as co-founder of the global Community "The DO Lectures" - Curated gatherings that will inspire you to DO - he reaches an extremely large audience indeed:"DO exists to help you get from where you are now to where you could be. Our talks will help you make that journey. There is gold here. Stories with heart, ideas and insight. These talks can be your mentor. Some have been watched over 150 million times.The stories shared at DO always bear witness to what's happening in the world at large. They are told by some of the most progressive DOers and disruptors of our times. But even so they don't paint perfect pictures. They are raw, honest and vulnerable. Human. Like us all.And they are free. No advertising, no sponsorships, no hidden agendas. Just incredible, inspiring talks.The idea is a simple one. We gather together the world's great DOers, disruptors and changemakers, have them share their hearts and stories, and encourage others to go and DO amazing things too.It's been an incredible journey, and over the years many great mavericks and masters have stepped foot on the DO stage to tell their tales. From craftsmen to technologists, digital entrepreneurs to food champions. All are challengers of thought. Provokers of debate. Firestarters, risk-takers and gamechangers.But most of all they are human. And we challenge them as we challenge you. We ask them to give the talk of their lives. One they haven't done before. One that makes them open up and be vulnerable. That shares pain as well as progress. Heart and hope, as well as ideas and insight.So, not easy. But then, our speakers have never settled for easy"More about David in his own words: Bankrupt at 16. Thrown out of college at 18. Joined Saatchi and Saatchi at 21. Had a ball. Left advertising to go back to Wales. Started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of the top 10 ideas festivals in the world by the Guardian. And in 2012 started a company making jeans called The Hiut Denim Co. in his hometown of Cardigan. A town that used to have Britain's biggest jeans factory. Its purpose is to get 400 people their jobs back. As of today, it now employs 27 people.Tune in next week for more stories of 'Distinction & Genius' from The Good Listening To Show 'Clearing'. If you would like to be my Guest too then you can find out HOW via the different 'series strands' at 'The Good Listening To Show' website. Show Website: https://www.thegoodlisteningtoshow.com You can email me about the Show: chris@secondcurve.uk Twitter thatchrisgrimes LinkedIn https://www.linkedin.com/in/chris-grimes-actor-broadcaster-facilitator-coach/ FaceBook Group: https://www.facebook.com/groups/842056403204860 Don't forget to SUBSCRIBE & REVIEW wherever you get your Podcasts :) Thanks for listening!

What's more important; the ability to make, or the ability to sell? Both, says the co-founder of Hiut Denim. Here's how he built a global brand from nothing.

Phil Pallen is an expert in lots of things - because when you're creating a personal brand that powers your work you need to be. He's a... social media marketing expert Pinterest king designer personal brand strategist speaker YouTuber influencer and more In this episode we talk about, how - more than 10 years ago - Phil spotted a niche for teaching people how to create brands just like corporates do. You'll learn about, how to make your passion profitable how to juggle social media platforms and decide which one's for you and which you don't need to spend time on  All with a dash of Big Canadian Energy. Connect with Phil on Instagram here: https://www.instagram.com/philpallen/ Follow Helen here: https://www.instagram.com/_helen_perry_/ Like this episode? I think you'll also enjoy listening to  Belu Water CEO Natalie Campbell MBE on how to build a brand off social media: https://audioboom.com/posts/8125881-ep-82-justbloodybitesize-natalie-campbell-mbe Hiut Denim founder David Hieatt on the super power of being a small brand: https://audioboom.com/posts/8030948-the-mighty-strength-and-influence-of-small-businesses-with-david-hieatt-co-founder-of-hiutdenim

How to market your business with no budget with denim entrepreneur and newsletter expert David Hieatt. If you missed this conversation the fist time round, I feel certain this bite size taster will tempt you to listen to everything David had to say in Series 3. Click here to get it. We discuss,

Among the millions of other businesses on our planet, what makes one brand a cut above the rest? Is it the size of the business or the amount of money they have? No. In the words of Author and Nike's former Chief Marketing Officer, Greg Hoffman, it's that brand's ability to, “Go way beyond simple observations and assumptions”. And with a brand that connects as deeply as Nike has with millions of customers around the world, this is a rare opportunity to learn from the very best.  In just one conversation, you'll hear all the creative genius Greg knows about building a successful brand, and the three key documents he insists are crucial for a business to have when starting. You'll also hear someone with a phenomenal entrepreneurial spirit and the kind of awe-inspiring understanding of what makes human beings tick.  For over two decades, Greg was at the beating heart of every strategic and creative decision at Nike. He was instrumental in transforming it from being a shoe company to a brand that resonates on a truly global scale. As a young boy, Greg was the victim of racism, and threw himself into art and sports to escape from reality. Little did he know that these two passions would allow him to evolve from Nike's intern, to leading some of the most powerful marketing campaigns in history.  Holly talks to Greg about your responsibility as a founder to protect your brand story, and how powerful brands need to understand the importance and craft of storytelling. He also shares how to drive growth while connecting with your customer. This isn't just remarkable insight for founders to listen to, but for anyone who is creative or enjoys popular culture. You will gain a deeper understanding of the true power of brand when used well, and how it can not just engage us emotionally, but also change our behaviour and inspire us to join movements that evolve our whole society.  So are you ready to learn something fascinating? In the words of Nike's iconic strap line: Just do it.  If you enjoyed this conversation, you might also enjoy Holly's episode with David Hieatt, founder of Howies, The Do Lectures and Hiut Denim. This Conversations of Inspiration podcast episode is brought to you with support from Adobe Express. Enjoying listening to these unfiltered chats? Subscribe to Holly's weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice. 

Today we're joined by David Hieatt, founder of Hiut Denim Co., and The Do Lectures.What we covered in this episode: How to pronounce Hiut and its origins What inspired David to start a jeans company Pitching a business aged 14 Raised by wolves at Saatchi and Saatchi Setting up their first business Howies Surviving without pay for 6 years How it feels to sell your business The impact of having a dad in the merchant navy The importance of making people feel something Having a purpose and bringing your values to work How to find your purpose Why saving Britains biggest jeans factory inspired David to create Hiut Coping with 6 months orders in one month Why a newsletter is your most important communiction tool Getting geeky about newsletter stats Trying to beat your best newsletter Writing a book in 30mins a day Learning from Paul Arden The importance of choosing your boss carefully Focussing on being the most influential 30 person jeans company Being better today than yesterday Saving the planet with the No Wash Club Coping with 3 years of repairs in 3 months after offering free repairs for life The 88 hours it takes to win business The inspiration behind the DO lectures and the irony of 'doing one thing well' Don't just stand there, do something. Making change happen. Selling tickets to Do lectures out in an hour Talks from a cowshed in west wales

Books! Who knew me and Mandell Conway, conversation-partner number two for this third season of meandering conversations, would spend a whole episode talking abouts books. (Well. More or less. Not 100% perhaps. But a lot. And as I am a book buff I was pleasantly surprised to find a book buff-friend in Mandell). You see, I know Mandell more for the stories he writes, as we met up in end November 2020 for The Storyskills Workshop. Luckily for me, Mandell started a blog in the first months of 2022, publishing writings he somewhat irregularly shares on LinkedIn too, which is where they caught my eye. In that way, he kind of made his way into my mind as I started to ponder who I wanted to spend season three with. It's fascinating how easy it is to set up rules for reading, rules that might or might not serve you (or your reading habit). '… as I began to learn and like to read and fall down these rabbit holes of self-development, I wouldn't buy books unless I was reading them. And then if I read a book, I would finish them. Then I read somewhere that it's okay to have a bunch of books in your house that you haven't read. Just look at it as if you have all this wisdom accessible to you at any moment.' ~ Mandell I did the same thing as Mandell, punished myself by judging me a failure if I started to read a book without finishing it. Today I've so let that belief go, as there are way to many books out there for me to spend my time reading books I am not getting something of value from, regardless what that ‘value' might be. I've also imposed a no-book-buying-ban on myself, having ten years or so when I'd only read library books. I've relaxed a lot around that issue too, buying books that I know I want to marginalia in. (No. That's not an actual verb. But in my vocabulary it is.) So when I learned about tsundoku (having books piled everywhere) in an article by Austin Kleon, I laughed because this is so me. He also quotes Edward Tufte: “The important books in my library are the unread books.” Perhaps this is true for tankespjärn as well? The important thing is to be in a setting where the potential for coming across one (or two, or…) is high. Such as when you join me and Mandell in this our first conversation. Enjoy! Links: Find Mandell Conway through his website Giving is like or on LinkedIn The Storyskills Workshop Stöld av Ann-Helén Laestadius Do Open: How a simple email newsletter can transform your business by David Hieatt, the denim guy of Hiut Denim Keyboard CEO course over on Do Lectures, with Mike Coulter (whose name slipped my mind…) The Creative's Workshop The altMBA Wim Hof Fundamentals Pop the cat

Living in a consumerist society, we are surrounded by so many businesses and brands, yet why do we so rarely feel emotionally connected to one? In this week's clip, Holly shares why her conversation with David Hieatt, founder of Howies, The Do Lectures and Hiut Denim, sparked such a lightbulb moment for her when it comes to connecting with customers and how many brands fail at doing so.  Recalling her own brand journeys with notonthehighstreet and now Holly and Co, Holly shares why following your gut to connect with your customers is so crucial — something that she learned the hard way. Also in this exclusive moment, Holly shares her philosophy of why having a business fuelled by all the greatest emotions, is the key to building a lifelong brand.  You'd also think that large corporates would have the upper hand here wouldn't you? But listen to find out why small businesses have a superpower that large companies just can't match…  This is just a short snippet from an incredibly powerful conversation that Holly had with David Hieatt who found himself totally obsessed with brands, and the lifelong effect the smallest of emotional gestures could have on a customer. He has since built a life doing what he loves — and has founded three incredible businesses with emotion at their hearts.  Listen to David Hieatt's episode here.  Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

Psst, have you subscribed to the bookmark newsletter? If you're enjoying this, you might like my twice-monthly email with book reviews and ideas of what you should be reading, and listening to, next. Click here to subscribe. About the book How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? ‘For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: Why giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold. Source: https://thedobook.co/products/do-open-how-a-simple-email-newsletter-can-transform-your-business-and-it-can About the author David Hieatt is not a theorist. He has built brands from nothing, with next to nothing, just by understanding a few basic rules. The Scrapbook Chronicles newsletter has become a cult offering from his company, the Hiut Denim Co. Its open rate exceeds almost any industry standard and it is one of those rare emails that people actually look forward to receiving. And it has delivered results. It has grown the company by 25 per cent each year for the last three years. And each year for the last three years, the company has turned a profit. David is co-founder of The Do Lectures and has spoken at Apple, Google and Red Bull, amongst others. In 2010 he self-published The Path of a Doer and in 2014 he published Do Purpose: Why brands with a purpose do better and matter more (Do Books). Source: https://thedobook.co/products/do-open-how-a-simple-email-newsletter-can-transform-your-business-and-it-can Big idea #1 — Be excellent You know your audience are busy people, so the best way of respecting their time is sending them something excellent, and most importantly, interesting. If you've not got anything interesting to say, you're probably going to struggle to keep your audience very engaged.  This point of being interesting and being excellent really does underpin the whole book. You can build your excellence and interest by putting in the deep work required to think carefully about what to send your audience. This requires putting the time aside to think, because the best ideas are going to come from that thinking time. You don't necessarily need to be running a business for this to be relevant. You can absolutely use these ideas and techniques to write better emails or comms within the company you work for, in your projects, or to write better social media posts. Whatever it is, if you want it to be great, spend more time on. David says that a good newsletter shares how you think about the world, therefore you need to put the time aside to think in order to then share those thoughts. David has the equation of Maintenance + Momentum = Strategic use of time.  Maintenance is your BAU, it's the stuff you've got to do in order to keep going for things to keep making money or keep operating. But momentum is where you get the movement, the traction, and the growth. So that's where you need to prioritise spending time. He encourages us to think long term; what if this was a 10-year relationship/activity? Not just a newsletter for a transaction to get some short-term sales. And if you're a a small business, this will be to your advantage if you use it well; you can act fast and you can likely bring a lot more personality into your newsletters, which helps build that personal relationship with your readers. Big idea #2 — Be generous, but sell You need to give before you ask. David uses the Gary Vee jab, jab, jab, right hook idea in this concept of give and take. But you don't want to just talk about yourself. Think about talking about your customers, the people around your business, or other topics your audience might be interested in. But, when you're selling, sell. Don't leave people wondering whether you're trying to sell something or not, and don't make it hard for them — make it really clear that you are selling something when you're selling something. David suggests actually having two different formats or different newsletters for different purposes, which is not something that you see in a lot of other content around this topic. The Hiut Denim Company have two different newsletters; the Scrapbook Chronicles which contains 14 things: 12 pockets of inspiration and two company updates, which is their community building newsletter. They've also got the second newsletter; Factory Talk which contains three things and ends with their latest offer. It's much shorter and is very much a sales newsletter.  Whilst generosity is important, David reminds us not to be too generous; a lot of unsubscribes come from people receiving too many emails. Don't drown people in your generosity. In order to be interesting and generous in your newsletters, you should curate your own inputs to make sure that you are getting different and interesting inputs in the things that you are reading, because that's where you're going to find things to curate and share with your audience. There is a balance between curation which is more your maintenance type content, and creation, which is the momentum content as it's original thought that's often a bit more personal. There's a role for both, but think about where you need to be investing the time in creation because that's where you get your momentum. Big idea #3 — Build a community Your list is not a list, it's people, it's a community. You can use them to help you be more interesting, because if you understand them you can better connect with them and can share more relevant things with them that they'll find interesting.  David encourages you to think about who the minority are that you're talking to, who is that small group of people or what is the intersect of that venn diagram that where three or four things overlap? This is why unsubscribes for the right reason can be good, as the wrong people filter themselves out. so in  Use your newsletter to instigate a conversation with your community and allow a two way conversation to emerge. Make it really easy for people to comment, share, reply or come back to you with a response.  In the book he talks about the fact that a community wants three things; connection, meaning, and change. How can you bring those three elements into your your brand, your tone of voice, the design of your newsletter, the things you share, and the way people can interact with you.  Finally, you need to show people that you care. If you show people that you care about the work you're doing, about your process, your products or service, about your message, and about them, they will let you lead. If you're not very interesting or you're a bit soulless and don't have much of a voice, people aren't going to trust you as much. If you put out good ideas by spending the time thinking about them, you build a community that trusts you and appreciates your generosity.   Let's connect LinkedIn Instagram See omnystudio.com/listener for privacy information.

Today's guest is a well-connected and  empowered woman who walks the talk, boldly entering what she calls her “second half” as an accomplished executive over 50 building a new lifestyle brand from absolute scratch. Following a decorated career in private equity and after receiving distinctions for her support of her husband's former role as Secretary of Defense, Stephanie Carter embarked on a journey of self-discovery that led to her building The Verse Media, a platform that provides a second half playbook for grown-ups by grown-ups.We discuss: Hitting her head on the ceiling in her career and thinking of what's next for her A lightbulb moment where she realized people don't know what to do with a 50-something year old experienced executive How The Verse Media offers those over 50 a playbook on how to navigate their “second half” The beginnings of The Verse Media, why she decided on offering a newsletter, and steps she took to get the brand out in the market Her advice on naming your brand and the importance of introducing a visual branding element to it Having a brand guide that allows anyone you work with to easily capture your brand elements The reality that the 50s age group isn't represented in stock photos How she used perceptions rather than statistical data in authenticating her idea for the brand What she means by “it's time to move from pandemic to endemic” and the subsequent shifts the brand has taken in response to COVID “Workism” and reflecting on what the meaning of work is and if our lives are too centered on it Why LinkedIn is proving to be working best for her brand's marketing Her advice for people looking for their “next verse” that helps give them a push in the right direction JFK's words on making things happen that serves as the mantra she lives by Mentioned in this episode: Anthony Klotz: https://www.linkedin.com/in/aklotz/ Do Open: How a Simple Email Newsletter Can Transform your Business (Do Books) by David Hieatt: https://www.amazon.com/Do-Open-Newsletter-Transform-Business/dp/190797430X The Sun Does Shine by Anthony Ray Hinton: https://www.amazon.com/gp/product/B075DDDYHG/ref=dbs_a_def_rwt_bibl_vppi_i0 To connect with Stephanie, head on over to her channels:Stephanie's LinkedIn: https://www.linkedin.com/in/stephaniedcarter/ The Verse Media's LinkedIn: https://www.linkedin.com/company/theversemedia/ Website: www.theversemedia.com Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com   JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse   JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/  SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen   FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen   FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen    LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign  Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip   InVideohttps://bdmpodcast.com/invideo Discount Code: “PHILIP50”Tubebuddyhttps://wwwtubebuddy.com/philipvandusen   ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.

The fifth episode of the ‘Pioneers Wanted' podcast season 3, brought to you by Hunch, is now live! Throughout this series, Hunch founder Philip Clarke interviews pioneers to explore their outlook, learn from their experiences, and be inspired by their audacity. In this episode, Phil sits down with brand guru, entrepreneur and social activist David Hieatt. They discuss the importance of understanding your own story, of asking brilliant questions and the good things that happen when we chase our dreams.

Is it time to think about organising an event in real life? Listen to hear how my business went from real life to online during the pandemic, and how I never thought it would go back again. Until now... Topics, community connection collaboration small business profitability  event management I mention the episode of The #JustBloodyPostIt Podcast with branding expert and Hiut Denim founder David Hieatt, it's a great listen click here. And if you'd like to follow Insta expert Lou @spark_social click here. This is my Insta @_helen_perry_. And this podcast is produced by Suzi at @story_publishing.

The Hiut Denim Company Cardigan is a small town in Wales home to 4000 people.  400 of them used to make jeans. They made 35,000 pairs a week. For three decades. Then one day the factory closed. It left town. But all that skill and knowhow remained but without any way of showing the world what they could do.Meet David Hieatt. David is the co-founder of the Hiut Denim Company.  He started his business to bring denim manufacturing back to Cardigan and to use all that skill on his doorstep and to breathe new life into his town.  It's been a huge success. The firm's laser focus commitment to quality has seen it win legions of fans from rock stars to royalty.About David HieattDavid has always been passionate about building brands.  Aged just 13, David was already sending sports apparel brands marketing critiques; often travelling to London to attend trade shows and meet with marketing executives.  An early brush with bankruptcy, a successful career as a creative for the then leading ad agency Saatchi & Saatchi (despite being dyslexic), David then went on to be the founder of Howies, the outdoor and sports clothing brand that he sold to The Timberland Company.Getting A Town Back To WorkNot particularly motivated to start a new business, David's business plan for a new denim brand was put to one side.  Then one day, David received a call from a friend who asked him about his business plan. David explained that he wasn't motivated to start with the friend replying 'It's not about you David.  It's about getting the town back to work'. In this EpisodeI promise you'll learn more about organisational purpose, employee engagement, wellbeing, teamwork and community than you'll get from a hundred journals, blogs and articles.  How remarkable that it takes a non HR person to effectively communicate the very essence of what HR is about including:The clear business case for looking after your workers;Humble bosses get out of their employee's way;'Hire for hunger' - seek out geekiness and obsession when finding talent;Let employees create their own working patterns;Organisational mission is not just a statement, it's also a question;A job that has meaning is crucial for team success.Resources:https://ovenreadyhr.comhttps://hiutdenim.co.ukhttps://www.linkedin.com/in/podcasthost/Twitter: @OvenHrhttps://www.personneltoday.comTell me me what YOU thinkTell me what you think of this interview.  Email me at chris@ovenreadyhr.comOven-Ready SurveyThe show is a year old and I'd love some feedback.  Here is a link to a very short and anonymous survey: https://www.surveymonkey.co.uk/r/MXYMC29Rate, Review & ShareIf you enjoyed this show, please share with your friends and please remember to rate and review!To listen to the full episode, download a transcript and view all the other Oven-Ready HR podcast episodes or find out more about Oven-Ready HR and Chris Taylor your show host visit https://ovenreadyhr.com

What's more important; the ability to make, or the ability to sell? Both, says the co-founder of Hiut Denim. Here's how he built a global brand from nothing.

David Hieatt is the co-founder of, well lots of things tbh, but maybe most famously Hiut Denim and The DO Lectures. He's a big deal in my world for writing a brilliant little business book, about emails. We both love them for all their unsexy effectiveness!   So in this episode we chat about,  writing decent content (a rare and still compelling thing) why he prioritises emails over Instagram being scrappy (hurrah) Click here to get my really useful weekly email The Switch - it's for people marketing their small biz on the internet. And this is the link to buy David's book Do Open: How a simple email newsletter can transform your business (and it can). Thanks always for listening, subscribe, review and tell your friends - it'll help more people find us. 

In part 6 of this 6 part series Helen and Sarah bring to life some of the ideas and insights from their new book You Coach You. They talk to experts to get their thoughts on how we can help ourselves through some of the knottier moments in a squiggly career.Every episode relates to a chapter in the book and this episode focuses on our Purpose chapter and specifically how we can purpose more of an everyday action than an aspiration that feels out-of-reach.Listen to Helen's conversation with David Hieatt, Co-Founder of The Do Lectures and Hiut Denim Co where they discuss how purpose is in the small things you think, say and do at work and how to work with people and in places that align with what purpose means to you.BooksDo Purpose: Why Brands with a Purpose Do Better and Matter More https://www.amazon.co.uk/Do-Purpose-Brands-Better-Matter/dp/190797413XYou Coach You: www.amazingif.com/booksTo download the PodSheet for this episode, head to https://www.amazingif.com/listen/To sign-up for PodMail, a weekly summary of squiggly career tools and catch-up on PodPlus head to https://mailchi.mp/squigglycareers/podmailFor questions, feedback or just to say hello, you can email us at helenandsarah@squigglycareers.com See acast.com/privacy for privacy and opt-out information.

If you have a business making or selling products that are made in the UK, what are the biggest trends that will impact you in 2022? Whilst the last 2 years have shown us that it is almost impossible to predict the unpredictable, having worked with hundreds of small businesses that make in the UK over the last ten years, I can see definite patterns emerging. In this episode, I cover my top 6 business trends for brands that make in the UK for 2022.  Discover: 02:45 The reasons why everyone is turning to local 05:51 Why you need to be clear about how your brand is sustainable and not just saying it is 10:10 How simplicity can be key to running a successful product-based business 14:53 Why you need to be aware of rising cost prices and how to plan for them accordingly 17:54 Why you may need to shake up your current sales and marketing strategy 19:47 How you can take control of your production to get ahead of the competition References from the episode: Episode 208– and why you need to when you are working with manufacturers! Fashion Revolution Fashion Transparency Index Aja Barber - Consumed: The need for collective change; colonialism, climate change & consumerism David Hieatt's Do One Thing Well List Winter 2021 British Brand Blueprint Workshop Bundle - katehills.co.uk/bundle Apply for my coaching programme  Make it British website Manufacturing Made Easy -  Find out how you can work with Kate to build your British-made brand Join Make it British -  become a member of our community and promote your business in our directory or UK-made brands and manufacturers Make it British on Instagram

Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk. You'll recognize yourself in these true-life stories from women who are walking their lives while their lives walk them and the lasting difference these journeys have made. I'm your host, Diane Wyzga.Today my guest is Sue Heatherington, writer, catalyst and thinking partner for pioneers, innovators and change-makers who want to cultivate a better change perspective in the world. In 2018 Sue coined the term “Quiet Disruptor” as a short-hand introduction to her unusually broad back story, which includes 10 years as a pioneering public service chief executive. Now, Quiet Disruptors: Creating Change Without Shouting is the title of her newly published book.Sue is joining us all the way from Swansea, Wales where she writes daily thought-provoking blog posts while inviting us to explore her valley through the lens of her camera. I've invited Sue to talk with us about the practice of writing, changing the narrative around conversations and belonging, her manifesto, her book, and most significantly doing it all without shouting. Welcome to the podcast, Sue!Minutes 38:2400 to 4:02       Intro and AlpacasSue (along with her podcaster husband, Steve Heatherington) are raising about 45 AlpacasDid you know that alpacas hum?They also anxiously look around: “Where's the baby! Where's the baby!”Some cluck to their babies weeks before the babies are bornSue learns so much from them4:02 to 6:28       Start From Where You AreHost: One of these fine days we will return to travel and Wales - among other places - is on my hiking itinerary. If I met up with you on one of your favorite walks, where is it and what might I notice about you?Sue smiles!Sue's valley makes she feel so good, to be in her own skinSue strolls to be where she is instead of fast walking to get somewhereSue is a wanderer, taking everything in, open to seeing what she needs to noticeSue is a stopper and a looker and a listenerSue's intention is to be very presentHost: Sue's blog posts with her photography comes from a place of slowing down, pausing and being aware.6:28 to 20:05       A Bit of Back Story. Before we get to your manifesto and your book, entitled Quiet Disruptors: Creating Change Without Shouting, I'd like to know a bit about how you coined the term “Quiet Disruptor” in 2018. Would you share with us how that came about and what you discovered about yourself in that process.A beautiful defining moment that Sue didn't see comingSue had gone through challenging times professionally and personally and not expecting beauty to emergeSue's approach (how can we do this differently) is not traditional and may make folks uncomfortable, like The Emperor's Clothes storyHealth, family, and Sue's own purpose, direction and income challenges together created a constellation of taxing and trying times and then Sue's diagnosis of breast cancerOut of all of this acute chaos, in her recovery time Sue was exploring “Now what?”Sue joined an online community with Bernadette Jiwa and coined “Quiet Disruptor” as a means of introducing herself with honesty but without dramaAlso reading David Hieatt and The DO Lectures As well as Susan Cane and her Quiet Power book  Being a Quiet Disruptor is Sue's life - in a quiet voiceAfter Sue began using this phrase she was stunned by how much people were drawn to it and wanted to use it as well: I can be a change-maker my own way; I feel seen and heard. Quiet Disruptor changes how people perceive themselves because change is theirs to say and do - call out the status quo, etc. but differentlyNow the “do” happens: as a way of changing the conversation for folks Sue wrote a Manifesto to enable those who want to be seen and heard to have a way to quietly disruptSue was seeing that the voices of the Quiet Disruptors were experiencing their time having come as a collective connective, to say, do, explore and createOne person can no longer be The HeroOrganizations will have to be on the forefront of the global changeHost: an unrealistic burden to expect The One to have the answers, especially when imposed by society. If The One has no answers or, not the right answers they might push, shove, shout or masqueradeSue is extending a welcome to The OthersCome on board and work together, all voices are to be heard    20:05 to 36:30       Manifesto for Quiet DisruptorsThe word Manifesto is strong, a public declaration of intention, of design. Would you give us the opportunity to hear your Manifesto.Sue reads her Manifesto as an advocate for Quiet DisruptorsWe need Quiet Disruptors and here's why.Host: There is so much in the invitation to come along. People drawn like filings to a magnet. Sue named qualities or attributes shared by the Quiet Disruptors: stubborn courage, do work quietly and insistently. Question: How might we notice change makers among us or even notice if we could be a change maker?Those who have read Sue's book and claim the Quiet Disruptor label for themselves, are self-identifyingBeing seen and heard is keySue uses tree and fruit as metaphor to explain how to notice the others.The Others have certain characteristics which we recognize: thoughtfully curious, how they are in the world, with others, those who ask the questions, delve deeper, join the dots, see the bigger picture, expression of creativity, the effect on othersHost: I imagine you have people and situations in mind. Question: would you share a few who are already carrying on as a Quiet Disruptors.The book highlights who is already out there - some well known, some not so well known - making courageous connectionsOne example: Dr. Rachel Naomi Remen, MD:  as a practicing physician could see her patients in a way colleagues could not. Also saw that her colleagues were unseen and unheard and became protectively hardened. Remen shifted this experience and radically changed clinical practice in the United StatesHost: One woman begins the shift and then change happens over the course of time. Similarly in the legal profession. Litigators who learned to tell their own stories - doing an archeological dig on themselves - were better able to tell their clients' stories. Being seen and being heard goes toward our understanding and being understood.So often people struggle to listen deeplyThe traditional model is waiting to get the next word inCultivating your curiosity has more value in the questionsWe are at a space of asking deeper questionsQuestion: Let's assume you might have to work with or encounter someone who is not so agreeable to this notion of disrupting quietly, how would you suggest working with folks like that to get them to see the necessity of hopeful, quiet change?Here we are, at the end of the road but not the journey. Thank you for listening to Part 1 of this episode of Stories From Women Who Walk with your host Diane Wyzga and my guest Sue Heatherington, Quiet Disruptor, blogger, author of the book Quiet Disruptors:Creating Change Without Shouting, and a catalyst for pioneers, innovators and change-makers who joined us from her small valley in Swansea, Wales. We hope you enjoyed and are motivated by our quietly disrupting conversation. We'll be back in a week with Part 2.You're also invited to check out over 450 episodes of this podcast Stories From Women Who Walk found on Simplecast, your favorite podcast platform and my website: Quarter Moon Story Arts. This is the place to thrive together. Come for the stories - stay for the magic. Speaking of magic, I hope you'll subscribe, follow, share a nice shout out on your social media or podcast channel of choice, and join us next time! You will have wonderful company as we walk our lives together.About Sue Heatherington  Sue Heatherington offers fresh sight from the quiet edge and believes that our words shape our reality. She is a writer and host of Waterside Conversations from a little valley in South West Wales.Sue coined the phrase 'quiet disruptor' in 2018 when trying to make sense of the journey of her life and work. Her book Quiet Disruptors: Creating Change Without Shouting was published in January 2021 and has been read across the globe.Her short daily pause points combine words of inspiration, provocation and encouragement, with a beautiful photograph from her home in the valley, which she shares with her husband, learning disabled brother and a herd of alpacas.Quiet Disruptors: Creating Change Without Shouting is available on Amazon in printed and Kindle versions. The short ebook Being Seen and Heard… Quiet Disruptors: Companion Notes for People Professionals is also available for free to those who have the main titleLINKS to Stay in Touch With Sue:email: sue@quietdisruptors.comhttps://thewaterside.co.uk/  https://quietdisruptors.com/  linkedin.com/in/sue-heatherington-98a87013https://twitter.com/SueWaterside Stories From Women Who Walk Production TeamPodcaster: Diane F Wyzga: Quarter Moon Story ArtsMusic: Entering Erdenheim from Crossing the Waters by Steve Schuch & Night Heron MusicSound Editing: Darwin Carlisle & First Class ReelsAll content and image © 2019 - Present: for credit and attribution Quarter Moon Story Arts 

David Hieatt explains the importance of telling stories in brand building and how he applied the skills he learned in advertising to build globally recognised brands. His life is so unusual that it's hard to be sure what our listeners will take away, but he is clearly grounded in what he is doing now, recognised as successful in the eyes of his peers, and has built a brand, business and events that have impact and meaning for him, and others and his local community in Wales. He co-founded Howies which was acquired by Timberland, later The Hiut Denim Co, whose mission was and is to bring jeans making back to his hometown in Wales, and a popular & unique event called "The Do Lectures" which attendees say is better than TED and/or Burning Man. While taking us through some of the big moments in his life, he shares how his interest in brands got him into advertising, how he managed to position himself as an expert in marketing sports brands to young consumers at the age of 13, and to lose half his father's savings when he was 16. We hear about the power of persistence, doing things that other people don't do, and counter intuitive episodes in his life. We hear how half the people in his company were happy when he sold Howies to Timberland because he drove things too hard, and the exit made him unhappy. How he showed up with his friend for job interviews and was rejected 150 times and moved from living on "beans on toast" to a senior position in a global advertising agency through working all hours, studying hard, and taking the jobs that nobody else wanted. We get some insights into the "Mad Men" alcohol fuelled culture of "chaos with bright people". He asks an important question for any entrepreneur "Why would you sell something you love for money?". We learn how a good entrepreneur who wants to build a brand needs to have two factories: one producing the product, the other producing the stories. If you listen to this episode you may learn where you should never ever underestimate the power of a sticker. We hear about the challenges of success associated with the Do lectures event which, despite being expensive, sell out, and from which amazing people have to be turned away. Perhaps in 2022 they will have randomised selection. About David Hieatt and other links Read interviews with David life here and here David's Linkedin The Do Lectures "The idea is a simple one: To gather together the world's DOers, disruptors and change makers, experts and pioneers, to share their stories, and encourage others to go and DO." The Hiiutt Denim Company "We make jeans. Nothing else. No distractions. No bobble caps. No perfumes. We focus on doing one thing well." To compare Do Lectures events with TEDx- check the global TEDx or look at articles about how TEDxKazimierz is organised by Richard Lucas Getting a ticket to TEDxKazimierz , Getting to speak at TEDxKazimierz and How to build community at events About Kimon Fountoukidis Twitter Linkedin Kimon is the founder of both Argos Multilingual and PMR Both companies were founded in the mid 90s with zero capital and both have gone on to become market leaders in their respective sectors. Kimon was born in New York and moved to Krakow, Poland in 1993. Listen to his story here About Richard Lucas Twitter Linkedin Richard is a business and social entrepreneur who founded or invested in more than 30 businesses, including investments in Argos Multilingual, PMR https://www.pmrmarketexperts.com/en and, in 2020, the New Books Network. Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre- to business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here. Listen to his story in an autobiographical TEDx talk here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/entrepreneurship-and-leadership

David Hieatt explains the importance of telling stories in brand building and how he applied the skills he learned in advertising to build globally recognised brands. His life is so unusual that it's hard to be sure what our listeners will take away, but he is clearly grounded in what he is doing now, recognised as successful in the eyes of his peers, and has built a brand, business and events that have impact and meaning for him, and others and his local community in Wales. He co-founded Howies which was acquired by Timberland, later The Hiut Denim Co, whose mission was and is to bring jeans making back to his hometown in Wales, and a popular & unique event called "The Do Lectures" which attendees say is better than TED and/or Burning Man. While taking us through some of the big moments in his life, he shares how his interest in brands got him into advertising, how he managed to position himself as an expert in marketing sports brands to young consumers at the age of 13, and to lose half his father's savings when he was 16. We hear about the power of persistence, doing things that other people don't do, and counter intuitive episodes in his life. We hear how half the people in his company were happy when he sold Howies to Timberland because he drove things too hard, and the exit made him unhappy. How he showed up with his friend for job interviews and was rejected 150 times and moved from living on "beans on toast" to a senior position in a global advertising agency through working all hours, studying hard, and taking the jobs that nobody else wanted. We get some insights into the "Mad Men" alcohol fuelled culture of "chaos with bright people". He asks an important question for any entrepreneur "Why would you sell something you love for money?". We learn how a good entrepreneur who wants to build a brand needs to have two factories: one producing the product, the other producing the stories. If you listen to this episode you may learn where you should never ever underestimate the power of a sticker. We hear about the challenges of success associated with the Do lectures event which, despite being expensive, sell out, and from which amazing people have to be turned away. Perhaps in 2022 they will have randomised selection. About David Hieatt and other links Read interviews with David life here and here David's Linkedin The Do Lectures "The idea is a simple one: To gather together the world's DOers, disruptors and change makers, experts and pioneers, to share their stories, and encourage others to go and DO." The Hiiutt Denim Company "We make jeans. Nothing else. No distractions. No bobble caps. No perfumes. We focus on doing one thing well." To compare Do Lectures events with TEDx- check the global TEDx or look at articles about how TEDxKazimierz is organised by Richard Lucas Getting a ticket to TEDxKazimierz , Getting to speak at TEDxKazimierz and How to build community at events About Kimon Fountoukidis Twitter Linkedin Kimon is the founder of both Argos Multilingual and PMR Both companies were founded in the mid 90s with zero capital and both have gone on to become market leaders in their respective sectors. Kimon was born in New York and moved to Krakow, Poland in 1993. Listen to his story here About Richard Lucas Twitter Linkedin Richard is a business and social entrepreneur who founded or invested in more than 30 businesses, including investments in Argos Multilingual, PMR https://www.pmrmarketexperts.com/en and, in 2020, the New Books Network. Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre- to business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here. Listen to his story in an autobiographical TEDx talk here. Learn more about your ad choices. Visit megaphone.fm/adchoices

David Hieatt explains the importance of telling stories in brand building and how he applied the skills he learned in advertising to build globally recognised brands. His life is so unusual that it's hard to be sure what our listeners will take away, but he is clearly grounded in what he is doing now, recognised as successful in the eyes of his peers, and has built a brand, business and events that have impact and meaning for him, and others and his local community in Wales. He co-founded Howies which was acquired by Timberland, later The Hiut Denim Co, whose mission was and is to bring jeans making back to his hometown in Wales, and a popular & unique event called "The Do Lectures" which attendees say is better than TED and/or Burning Man. While taking us through some of the big moments in his life, he shares how his interest in brands got him into advertising, how he managed to position himself as an expert in marketing sports brands to young consumers at the age of 13, and to lose half his father's savings when he was 16. We hear about the power of persistence, doing things that other people don't do, and counter intuitive episodes in his life. We hear how half the people in his company were happy when he sold Howies to Timberland because he drove things too hard, and the exit made him unhappy. How he showed up with his friend for job interviews and was rejected 150 times and moved from living on "beans on toast" to a senior position in a global advertising agency through working all hours, studying hard, and taking the jobs that nobody else wanted. We get some insights into the "Mad Men" alcohol fuelled culture of "chaos with bright people". He asks an important question for any entrepreneur "Why would you sell something you love for money?". We learn how a good entrepreneur who wants to build a brand needs to have two factories: one producing the product, the other producing the stories. If you listen to this episode you may learn where you should never ever underestimate the power of a sticker. We hear about the challenges of success associated with the Do lectures event which, despite being expensive, sell out, and from which amazing people have to be turned away. Perhaps in 2022 they will have randomised selection. About David Hieatt and other links Read interviews with David life here and here David's Linkedin The Do Lectures "The idea is a simple one: To gather together the world's DOers, disruptors and change makers, experts and pioneers, to share their stories, and encourage others to go and DO." The Hiiutt Denim Company "We make jeans. Nothing else. No distractions. No bobble caps. No perfumes. We focus on doing one thing well." To compare Do Lectures events with TEDx- check the global TEDx or look at articles about how TEDxKazimierz is organised by Richard Lucas Getting a ticket to TEDxKazimierz , Getting to speak at TEDxKazimierz and How to build community at events About Kimon Fountoukidis Twitter Linkedin Kimon is the founder of both Argos Multilingual and PMR Both companies were founded in the mid 90s with zero capital and both have gone on to become market leaders in their respective sectors. Kimon was born in New York and moved to Krakow, Poland in 1993. Listen to his story here About Richard Lucas Twitter Linkedin Richard is a business and social entrepreneur who founded or invested in more than 30 businesses, including investments in Argos Multilingual, PMR https://www.pmrmarketexperts.com/en and, in 2020, the New Books Network. Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre- to business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here. Listen to his story in an autobiographical TEDx talk here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

“There are 18 inches between your head and your heart,” David tells us, as he seeks to demystify what it means to be a truly connected brand. A mission-led entrepreneur, David Hieatt is a real visionary with extraordinary business agility. Founder of Howies, The Do Lectures, and Hiut Denim, he encourages all of us to challenge the story of who we are, who we can be, and how each of us can shape and change the world.  With a quiet passion and power, David continually pushes new boundaries, inspiring millions of people globally through his work with The Do Lectures and reinvigorating traditional skills in manufacturing with his denim factory in Cardigan, Wales. This is a man who sees a way where others don't, whose creative vision never ceases to amaze, and someone who has helped countless brands do better and matter more.

On this episode of the Reboot Podcast, Jerry hosts a conversation with David Hieatt, co-founder of Hiut Denim Company. In this exchange, David recounts how the sale of his first company left him feeling listless and ungrounded. He shares how he regained his sense of purpose after founding Hiut, a company that revived the denim industry in the small town of Cardigan, Wales. David describes the difficult process of temporarily closing the factory due to COVID-19 and how these past few months have given him the space to reaffirm the company's values and solidified the importance of taking care of not only the people of his organization but the community as a whole. Jerry and David acknowledge the value of servant leadership, remark on the beauty of team building, and consider what happens when your company grows you. Leave us a review on Apple Podcasts! Follow our step by step guides: - How To: Leave a Review on Your Computer: - How To: Leave a Review on Your iPhone: Never miss an episode! Sign up for our newsletter to stay up to date on all our episode releases.

Bankrupt at 16. Thrown out of college at 18. Joined Saatchi and Saatchi at 21. Had a ball. Left advertising to go back to Wales. Started Howies in 1995. Sold it to Timberland. Left. Started The Do Lectures, which was voted one of the top 10 ideas festivals globally by the Guardian.And in 2012 started a company making jeans called The Hiut Denim Co in his hometown of Cardigan. A town that used to have Britain's biggest jeans factory. Its purpose is to get 400 people their jobs back. As of today, it now employs 24 people.More about David:Hiut Denim Co. | We make jeans. That's it. Do One Thing WellThe DO Lectures - The DO LecturesMore about Entrepreneurship & Creativity:"Creativity Without Frontiers" is now available at Unknown Origins Books and all relevant book retailers. Stay in touch:Web: https://www.unknownorigins.com/Twitter: Unknown Origins (@UnknownOrigins9) / TwitterInstagram: Unknown Origins (@unknownoriginsuo77)Facebook: https://www.facebook.com/Unknown-Origins-112791887004124LinkedIn: https://www.linkedin.com/company/unknown-origins/YouTube: Unknown Origins - YouTubeMusic by Iain MutchSupport the show (https://www.paypal.com/unknownorigins)

Welcome to the SOAR Long Form podcast, hosted by Danny Easton. This podcast aims to dig deeper into the fascinating work of individuals who push boundaries in their respective fields. People who ask questions and innovate. People who run. Today's guest is David Hieatt. After cutting his teeth in advertising at Saatchi & Saatchi penning copy for brands like Adidas, David went on to launch and then sell his successful first company. Upon returning to his home town in Wales, David's mission became to return Cardigans legacy of being the number one denim producer in the UK and re-employ as many of the original 300 employees to his new brand Hiut denim as possible. A lifelong runner who gets his miles and creativity in the Preseli hills, David also shares his passion for great idea's through his popular Do lectures. If you enjoyed this episode be sure to subscribe to be the first to hear when our next episode is released. SOAR Long Form - brought to you by SOAR running. www.soarrunning.com Produced and hosted by Danny Easton

David Hieatt chats to one of the world's most awarded creative minds, Graham Fink, about his new course - Fink Different.Today, everything fights for our attention. If you don't outshine the competition, you sink. Graham's online course will teach you how to stand out in this busy world. You will learn to use the extraordinary power of creativity to grow your business, and grow your 'Self'.

This week's episode is the first of four produced in partnership with Portman Marylebone (@portmanmarylebone). We sit down with Rachel Wythe-Moran and Simon Watkins, the co founders of cult design store Labour & Wait.Rachel and Simon began their careers in men's style before opening what they call ‘their ideal general store' in 2000. We talk to them both about why they left the seasonal world of fashion to move at their own pace, what they look for in a well-designed product, and why a slow, guarded approach to growth has served them well for all these years. We really enjoyed this conversation, and hope you'll enjoy an interview with a slightly different kind of business this week.If you enjoy listening, don't forget to follow us on Instagram @handcutradio, and get involved in the conversation. Please do rate and review us on Apple Podcasts, or subscribe to HCR on Spotify, either action helps to boost us up the podcast charts.---HandCut Radio is produced by Birch, the London based creative office of James Allen. Our theme music is by Joe Boyd.This episode is produced in partnership with Portman Marylebone, an elegant central London retail destination that is home to many of the city's most characterful restaurants, galleries and independent fashion brands. Portman Marylebone has been meticulously maintained by the Portman Estate for just under 500 years.---Show Notes:Labour & Wait — Instagram | WebsitePortman Marylebone — Instagram | Website[10:00] TOAST Circle[13:38] Edward Sexton[13:39] Tommy Nutter[17:08] ‘A Psalm of Life' poem by Henry Wadsworth Longfellow[28:50] Dover Street Market[31:50] Chiltern Street Deli[31:58] Shreeji Newsagents, Chiltern Street[33:57] HandCut Live with David Hieatt[35:49] Enamel Lidded Bin

David and long-time DO Lectures friend, Duke Stump, caught up on why they think business needs to be done differently. They talk teams, soul and trust - and how the importance of these inspired Duke's unique philosophy on creating more human brands; Bonfire With Soul.

We argue for and against having a monthly email newsletter for your product. Ed is firmly in the "No way" corner. Steve represents the "You gotta have a newsletter" side. Let the debate begin!Also mentioned:Do Open - How a simple email newsletter can transform your business (and it can), by David Hieatt 

How do you build a business off the back of a simple newsletter? David Hieatt is the Founder of Hiut Denim & The Do Lectures. He's famed for his creativity, and his storytelling. So much so, he's appeared in a recent Apple ad campaign. One thing David holds dear is the importance of email marketing to him. In this session, we unpack how David has built his success off the back of his email list.

Three ways to support build peak performance in teams. Thank you to David Hieatt and Seth Godin for their learnings.

The DO Lectures is an ideas sharing event run out of an old cowshed in Cardigan Bay, Wales. In this series of DO podcasts, Gav Thompson chats to people about how they have achieved their amazing levels of success, as well as uncovering some of the despites that they have had to overcome to get there. In this episode, the co-founder of The DO Lectures, David Hieatt, chats to Gav about his road to becoming amazing (David's, not Gav's). David started his career in advertising, whilst being somewhat distracted by his obsession with sports brands. This obsession turned into his own skateboarding and biking brand, Howies. David and his wife, Clare, built Howies into a very successful and uber cool brand that they eventually sold. David talks about his regret at selling Howies at the wrong time to the wrong people and how that "despite" actually fed and led to the phenomenal growth and success of both The DO Lectures and his and Clare's brilliant Made in Wales jeans company, Hiut Denim Co. Dave is the reason that this podcast exists and the reason that I am hosting it. He has an unbelievable amount of creativity, wisdom and warmth, which I hope the listeners get the chance to tune into here. Please do leave a review, rating and subscribe. Thank you.

This episode is a conversation between our two podcast hosts: Rasa and Auste. What is the WHY behind each episode? What is the backstory of - What do people do? and what did Auste do before joining the team? This is a brilliant example of how the 10 thousand hour rule works in real life! Each week we invite people to share their vulnerable stories, and this time around, we choose to tell our own.  Also, the true podcast fans will love a glimpse behind how episodes are made. For example, Rasa (who's a non-smoker) had to smoke a cigarette before interviewing David Hieatt and Auste not being able to believe someone like Emma Gannon not only replied to her message but also agreed to an interview. If you're curious about the fake-it-till-you-make-it strategy, this episode is for you!

In our first episode as Inspire Club we speak with mercurial Stuart Rhys Thomas, founder of Masgroves. He works with leaders to help them create, communicate and deliver strategies that work. He also hosts Thursday Brunch and Pull No Punches, a podcast which talks with global leaders such as Alan Hilburg, Bill Quirke, David Hieatt and many others, about strategy-related topics. In this episode Stuart talks us through the story of who inspired him along the way, his best experiences at work, the best advice he has even been given, his go to productivity trick, the workplace priority right now and much more. This episode is powered by Waggl – Waggl is an agile and comprehensive Employee Voice platform that measures, and truly improves engagement. We hope you enjoy it.

Hiut Denim, based in the tiny town of Cardigan in the UK aims to make the best jeans in the world. But their real mission came because the jeans factory in their small town closed in 2002, laying off 400 people. David, along with his wife and co-founder Claire has been on a quest for the past 9 years to get those 400 people their jobs back. His approach to business is powerful, inspiring, and really applicable to any creative business owner who wants to market what they make and tell their story better.

David Hieatt, the founder of the cult denim brand, Hiut Denim Co. , used an email newsletter to resuscitate a marketing program that was literally dead and lifeless. David shares the secret of a truly attention-grabbing email newsletter, and he describes how to have a simple, yet systematic process for doing it consistently. Key Points From This Episode: In terms of a newsletter, you are in a relationship business and you have to learn to give as well as to sell. Deliver emails that are well-researched, beautifully designed, and beautifully written. In that, you are respecting the time with excellence.Be more engaged with your audience by having multiple conversations with your customer that you are like-minded about. Don't only talk about yourself. Create a system for your emails and seek out the best things to share. What catches your attention and why. Have a balance between giving and selling in your emails. Even during difficult times, like Covid, having invested so much in your newsletter, you can have direct conversations with a customer and still see growth.Tweetables: "Don't dismiss that your newsletter is fundamentally your most powerful sales tool of all. Whenever I talk to anybody, I'm so respectful of it because it really has not only saved my business. It's allowed me to go and grow."@DavidHieatt (00:24)"When you deliver something and it's really well-researched and it's beautifully designed and beautifully written, and there are no typos in that. You are beginning to respect their busy-ness with excellence. And that's why you are ultimately going to win."@DavidHieatt (6:11) "When you use your instinct when you listen to your gut, you go, hey, there's something there. I'm serving my community." @DavidHieatt (20:37)"My advice is to go and invest in that direct relationship. And because if you look after your community, they will definitely look after you." @DavidHieatt (23:15)Links Mentioned In This Episode: David Hieatt on TwitterDavid Hieatt on LinkedInThe Do LecturesDo Book Co. Hiut Denim Co. Wired MagazineRapha Evernote Second BrainMedium

We talk about one new idea as to how you can measure your day. *Idea gained from listening to David Hieatt.

What type of hospitality industry do we actually want to create? Hospitality and The Infinite Game is a new podcast series focused on answering this one simple question. Tune in as Michael Tingsager of Hospitality Mavericks and David Chenery of Object Space Place discuss big ideas that might just set the foundation for a different model of success. Today’s episode is inspired by Simon Sinek’s ‘Infinite Game’, and what happens when we switch to a longer-term thinking mindset. We reflect over the casual dining crash, and other bad choices made by short-term thinking, and what we can learn from impactful brands like Patagonia. As business leaders it’s our duty to think big to better understand the system. Subscribe to the rest of the series as we cover topics such as the climate emergency, a circular economy, doughnut economics, B Corps, and how profit and purpose can co-exist. We make no claims to have all the answers. Far from it, in fact, but we hope these conversations might just get you thinking. We are learning, and hopefully you'll learn with us. We have been recording this from a brand new podcast suite at Plus X Innovation Hub on Lewes Road in Brighton. This place is an awesome seven storey Innovation Hub for creative and innovative entrepreneurs. It’s got media suites for creating content like podcasts, it’s got maker workshops for prototyping including a 3D printing farm, plus it’s got plenty of co-working and office space. They’ve also just launched an Innovation support programme for businesses called BRITE which you can check out at http://www.briteinnovation.co.uk/ (www.briteinnovation.co.uk) Resources mentioned: https://plusx.space/ (Plus X Coworking Space) https://sdgs.un.org/goals (UN 17 Goals of Development) https://www.amazon.com/Infinite-Game-Simon-Sinek/dp/073521350X (‘The Infinite Game’ by Simon Sinek) https://www.amazon.co.uk/gp/product/190797413X/ref=as_li_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=190797413X&linkCode=as2&tag=hospitalit010-21&linkId=93f3a55fe6e47995a806a6d0a3ed9a46 (‘Do Purpose’ by David Hieatt) https://www.patagonia.com/home/ (Patagonia) https://twitter.com/dhmeyer (Danny Meyer) https://www.amazon.com/Doughnut-Economics-Seven-21st-Century-Economist/dp/1603586741 (‘Doughnut Economics’ by Kate Raworth) https://www.hospitalitymavericks.com/podcast/episode/32281f4e/13-staying-true-to-moshimo-with-karl-jones-part-1 (#13: Staying True to Moshimo With Karl Jones, Director at Moshimo) https://www.mowglistreetfood.com/ (Mowgli Street Food) https://thegoodbusinessfestival.com/ (The Good Business Festival) Get in touch: Michael’s Email: michael@hospitalitymavericks.com  David’s Email: david@objectspaceplace.com  Michael’s LinkedIn: https://www.linkedin.com/in/michaeltingsager/ (https://www.linkedin.com/in/michaeltingsager/) David’s LinkedIn: https://www.linkedin.com/in/davidchenery-sustainablehospitalitydesign/ (https://www.linkedin.com/in/davidchenery-sustainablehospitalitydesign/) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy Support this podcast

Dhilon Solanki has been in the hospitality industry for 15 years. As UK & EMEA Director at Sprout, he’s been busy up-serving their customers since the pandemic started. I’m excited to catch up with Dhilon to learn more about where technology and communication sits in the bigger picture for hospitality.  From an idea captured on the back of a napkin by the three Founders in 2008, Sprout has since grown to now boast a global workforce to service our growing global client base. Headquartered in Melbourne, and proudly Australian, the company includes operations and offices in the UK and Vietnam. Sprout is a CRM system that simplifies the acquisition and management of customer data allowing marketers to focus on creating customer-centric communications.  Join us as we discuss email marketing, focusing on your loyal customers, non-negotiables for daily routines and the rebirth of QR codes. Links: https://colossal-designer-2784.ck.page/40ada1483a (Join the Hospitality Mavericks newsletter): https://rb.gy/5rqyeq (https://rb.gy/5rqyeq)   https://www.facebook.com/groups/hospitalitygamechangers (Join the GameChanger Facebook Group): https://www.facebook.com/groups/hospitalitygamechangers (https://bit.ly/2GAvr2W) https://sproutsend.com/about/ (Sprout): https://sproutsend.com/about/ https://www.amazon.co.uk/gp/product/190797430X/ref=as_li_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=190797430X&linkCode=as2&tag=hospitalit010-21&linkId=50e67f5d6c6b079340c096dbeca58485 (‘Do Open’ by David Hieatt): https://www.amazon.com/Do-Open-Newsletter-Transform-Business/dp/190797430X https://amzn.to/2IHPLRx (‘Good To Great’ by Jim Collins:) https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996/ https://www.hospitalitymavericks.com/podcast/episode/1b3330d8/71-mark-smith-founder-of-double-up-social-on-telling-your-story (#71 Mark Smith, Founder of Double Up Social, on Telling Your Story): https://www.hospitalitymavericks.com/podcast/episode/1b3330d8/71-mark-smith-founder-of-double-up-social-on-telling-your-story Support this podcast

Today we spoke to David Hieatt – co-founder of Hiut Denim Co., the Do Lectures, and author of Do Purpose and Do Open. We talk about all things brand, culture and purpose with David...and what makes great businesses great. We open a dialogue about how David has adjusted during COVID-19 and still given value in an events business. The Do Lectures has had to pivot and reinvent itself. David shares the importance of being 1% each day - that ongoing quest. Thanks for joining us on our show David! please check out his 'Keyboard CEO' course online - highly recommended!

Barton Hyett Assoc are a Arboricultural Consultants. Basically, they are all about trees. As Paul says in the interview ‘They spend a lot of their time out and about, then writing reports about trees’ He freely admits that most people don’t know what the company does when he first tells them, and that they are pretty niche. However, it is a niche that Paul and his team occupy very well. Working with a relatively small staff, Paul has seen his business grow - no pun intended - since it began in 2013. As always, it’s not just about the scale up journey of the business that we feature, we also like to hear about, and pass on, the lessons that the business owners have encountered. And this episode is no different. We talked about so much of the business, it really was a fascinating conversation. We covered:  - The process of picking someone to be your business partner, and what are some of the ingredients to a successful working partnership  - Keeping your recurring customers work as cost efficient as possible, so they keep coming back  - Dealing with the responsibility involved with taking on your first member of staff - and the challenge of finding people in a niche industry  - How to keep a ‘team feel’ in the business when everyone is working remotely. Paul is probably one of the most laid back guests we’ve ever had on ScaleUp Radio - but don’t be fooled. He is a committed and passionate business owner who is always working towards what’s best for the company, his team and his customers Paul can be found here: https://barton-hyett.co.uk paul@barton-hyett.co.uk Free Agent - https://www.freeagent.com Sonic Tomograph - https://www.argus-electronic.de/en/tree-inspection/products/picus-sonic-tomograph A Bit Of Optimism Podcast - https://simonsinek.com/podcast David Hieatt - https://davidhieatt.typepad.com Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. You can get in touch with Kevin here: kevin@biz-smart.co.uk

“Business has some serious thinking to do. We're in danger of losing our way. In amongst a crisis and chaos is a really good time to just go ‘are we doing this right?’” In the latest episode of Endless Vital Activity, David Johnston speaks with David Hieatt, the co-founder of Hiut Denim Co and The DO Lectures; the self-funded talk series that aims to create a safe space to ask better questions about the world we live in. Johnston and Hieatt discuss the pitfalls of ‘selling out’, the need for purpose-led businesses and the power of anonymity when asking what needs to change in the world.

On this episode of the Reboot Podcast, Jerry hosts a conversation with David Hieatt, co-founder of Hiut Denim Company. In this exchange, David recounts how the sale of his first company left him feeling listless and ungrounded. He shares how he regained his sense of purpose after founding Hiut, a company that revived the denim industry in the small town of Cardigan, Wales. David describes the difficult process of temporarily closing the factory due to COVID-19 and how these past few months have given him the space to reaffirm the company’s values and solidified the importance of taking care of not only the people of his organization but the community as a whole. Jerry and David acknowledge the value of servant leadership, remark on the beauty of team building, and consider what happens when your company grows you. Leave us a review on Apple Podcasts! Follow our step by step guides: - How To: Leave a Review on Your Computer: - How To: Leave a Review on Your iPhone: Never miss an episode! Sign up for our newsletter to stay up to date on all our episode releases.

In a small town of west Wales, David Hieatt is focusing on the difficult task of bringing 384 jobs back. He's not afraid of difficult things, and often he uses them as the source of inspiration. As the founder Hiut Denin and other successful businesses, he has faced chaos multiple times. Now he calls it a silent friend, the one that is there to show you the way. Tune in to this fantastic conversation and learn how to learn from chaos.

Interview with David Hieatt by Les McKeown

David Hieatt is is the Co-Founder of Hiut Denim. He also founded Howies, the outdoor clothing company in 1995 which he later sold to Timberland In 2008. Howies was cited as the 6th most 'recession-proof' company in the UK at the time. we could all use some of that wisdom right now. We discuss: His start in the ad agency world, he got frustrated because he didn’t want to sell sugar water anymore and wanted to do something with a bit more meaning. The reason why people spend their whole lives making a billion dollars then spending the rest of their lives giving it away is that they didn’t get any meaning from making it in the first place. We talk about how people get seduced by fast growth. everyone’s in a rush to build a business quickly and take VC money. His advice is to build something slowly. you’re not gonna build anything with any great significance quickly. We also discussed: How he built Hieat denim with a simple email newsletter. His books, mentors, successes and failures. This is a masterclass in business growth. Stick around for our favorite questions at the end where he talks about his mentors Paul Arden. If you only listen to ONE podcast this year. This is the one for you. Enjoy the chat. 

“Business has some serious thinking to do. We're in danger of losing our way. In amongst a crisis and chaos is a really good time to just go ‘are we doing this right?’”In the latest episode of Endless Vital Activity, David Johnston speaks with David Hieatt, the co-founder of Hiut Denim Co and The DO Lectures; the self-funded talk series that aims to create a safe space to ask better questions about the world we live in.Johnston and Hieatt discuss the pitfalls of ‘selling out’, the need for purpose-led businesses and the power of anonymity when asking what needs to change in the world.

In today’s episode, I spoke with David Hieatt who is the founder of Hiut Denim, who is based in Cardigan in West Wales. Their ethos is to Do One Thing Well and because of that approach many say they make the best jeans on the planet right now (which I have to agree with having owned a pair for the last 7 years). When I started this podcast I had a list of the kind of people and companies that I wanted to speak with and Hiut was on that list. Not just because they make the best jeans but because of the mission behind the brand and how they bringing craftsmanship back to a town which desperately needed to start making things again. Set up by David and Clare Hieatt, their mission is to get back the 400 jobs that back that where lost when the biggest jeans factory in Britain closed its doors back in 2001. And when Megan Markel was seen wearing their jeans it took them to a whole new level and allowed them to move back into the original factory that used to make 35,000 jeans per week. For any budding entrepreneur or a seasoned pro, there is plenty of wisdom shared in this episode, whether that’s about having patience and hard work with your idea to the importance of curating a story behind your brand, there’s a lot worth absorbing in this one. If you enjoyed this episode then please share this with a friend & subscribe for future episodes, and be sure to check out the show notes on our website: https://www.dogoodpodcast.co.uk/ Support this podcast: https://www.patreon.com/dogoodpodcast Hiut Denim: https://hiutdenim.co.uk/

3 Kernpunkte dieser Folge: Es ist unglaublich hilfreich, wenn wir regelmäßig unsere eigene Welt hinterfragen: Muss das wirklich so sein? Woher weiß ich, dass das richtig ist? Wir entscheiden, woran wir den Erfolg eines Unternehmens bemessen: Bemessen wir den Erfolg eines Unternehmens daran, wie viel Gewinn es erwirtschaftet? Oder bemessen wir den Erfolg daran, wie viel Mehrwert es für die Gesellschaft und die Erde allgemein bringt? Als Organisation ist es immer empfehlenswert, eigenständige Strukturen und Systeme zur Weiterentwicklung zu schaffen (z.B. Peer-Learning) Erwähnungen und Ressourcen: Hinweis: Einige der folgenden Links sind Affiliate Links. Wenn du dich für einen Kauf entscheidest, verdiene ich eine kleine Provision – ohne zusätzliche Kosten oder Nachteile für dich. Milton Friedman und Profitmaximierung www.little-bird.de (https://www.little-bird.de) Hackathon WirVsVirus (https://wirvsvirus.org/) Tool – digital workspace for visual collaboration: mural.co Buch: The Economics of Arrival: Ideas for a Grown-Up Economy von Katherine Trebeck Wellbeing Economy Alliance (https://wellbeingeconomy.org/) Buch: WeQ Economy: Wege zu einer Wirtschaft für den Menschen von Peter Spiegel Buch: Together Is Better von Simon Sinek Buch: Do Purpose: Why Brands with a Purpose Do Better and Matter More. von David Hieatt Über folgende Themen sprechen wir: Wie Frederic zu On Purpose gekommen ist Dienstleistung = Mit Menschen und für Menschen Einordnung von Werte, Sinn, Bedeutung Was ist Purpose? Profitmaximierung als der eine Weg? Gute Geschäftsmodelle für soziales Organisationen Was ist On Purpose? Wie kann man starten, mehr Purpose ins Unternehmen zu bringen? Mikromanagement und wie man dem entgegenwirken kann Wie wichtig eine Vermittler als Partner sein kann – in dem Fall On Purpose Peer-Learning, Coaches, Mentoren Die Frage nach dem größten Einfluss/Impact Gast dieser Folge: Frederic Simon Als kaufmännischer Geschäftsführer bei On Purpose möchte Frederic dazu beitragen, bei Verantwortungskräfte gesellschaftlichen Mehrwert als relevanten Erfolgsfaktor in unserem Wirtschaftssystem zu verankern. Ihn begeistert die Vielfalt von Kulturen und Menschen: Gerade die zahlreichen inspirierenden Menschen, die er als Associate bei On Purpose kennenlernte, machten diese Zeit zu dem positiv prägendsten Jahr seiner bisherigen Karriere. »Supporting purpose driven organisations with experienced top talent« www.onpurpose.org (https://onpurpose.org/)

David Hieatt tells us why you really need to figure out the "Why" and "Purpose" of your company before going to market and how that helped him to grow as Hiut to what it is today. He also tells the story behind how the community came together to bring back the old factory to life, which is up and running now.He talked about so many things, starting from launching their first clothing company, what was the competition looked like back then in 2000, how they found another company called HIUT, and a great story behind their famous newsletters and more.Show Notes[1:14] How did a copywriter turn into an entrepreneur?[4:21] The transition from working in an advertising company to founding Howies.[8:18] The learnings from becoming an entrepreneur and hurdles behind running an online business.[10:13] How did they end up launching their second brand Hiut?[11:18] Why it’s important to have a “Why” and a bigger purpose for your brand?[11:45] The one mistake they made taught them to come up with this idea of launching a newsletter.[14:20] Why giving is key to the success of a newsletter rather than selling?[17:14] A simple psychological example behind a successful newsletter.[18:46] A hand-made jeans, signed by their Grand Masters, always be proud of your employees and the work you’re doing?[22:02] Why Shopify?[25:42] The story behind making a jean for Meghan Markle and delivering it to Kensington Palace.[30:45] Did COVID-19 changed anything as a B2C merchant?[33:23] Why taking care of your customers is the number one thing to build a successful brand.References and LinksHiut Denim newsletterBook: How a simple email newsletter can transform your businessBook: Why Brands with a purpose do better and matter moreDavid Hieatt on TwitterDavid Hieatt on LinkedinDriven: Ecommerce at Work HomeComments on the show

Whilst it's been a weird old week for everyone, it felt right to bring you a podcast episode on a Monday morning as usual.  As this podcast is recorded weekly with a guest I've kept to that format as much as possible, but my guest this week (and for at least the next 4 weeks) is my team mate, Emily.  So, join us for a chat about how we are feeling and how we are responding to the situation.  We've included some book and podcast recommendations below if you have some extra time over the next few weeks, or if you just need a bit of respite.    The Six Week Thing - Step Back & Level Up    Books  Fictional: Vox by Christina Dalcher Queenie by Candice Carty- Williams  The Flatshare by Beth O'Leary  Business: Profit First by Mike Michalowicz  Do Purpose: Why Brands with a Purpose Do Better and Matter More by David Hieatt  Do Disrupt: Change the Status Quo or Become it by Mark Shayler     Podcasts  Fake Heiress - BBC 4  Why'd you push that button? - The Verge  Start Up - Gimlet  The Happiness Lab  _____ STAY CONNECTED Alice (aka me) | Instagram| Website| Podcast Emily | Instagram | Website       

Following on from my recent interview, Using systems thinking to improve customer satisfaction and employee engagement – Interview with Rob Brown of Aviva, today I am very excited as I want to share with you an interview that I conducted with David Hieatt, an entrepreneur that is not short on experience in creating businesses and brands that customers love. This interview makes up number thirty-six in the series of interviews with authors and business leaders that are doing great things and helping create businesses that customers love.

"Dreams shouldn't be sensible." In 2011, David and Clare Hieatt launched Hiut Denim in a small Welsh town that had been home to a jeans factory for 40 years. The Hieatts saw an opportunity to restore those lost jobs—and to do it in a way that fit with their ideas about building a sustainable business. In this episode, David Hieatt talks about taking the slow money; what it's like when a mega celebrity endorses your brand; and his efforts to reduce the environmental impact of a ubiquitous item of clothing.

Amanda Blainey caught up with David Hieatt co-founder of The Do Lectures and Hiut Denim. After 4 amazing hot days at the Do Lectures in Wales in June we spoke to David about his experiences of death and what he has learnt from it. He talked about his father’s values, his death and how this has influenced his life and work.

Alice Benham is a Digital Marketing Coach, helping business owners to level up what they do through coaching, retreats and digital products. She's also a self-confessed accidental entrepreneur and has such a unique story as to how she got started in business. She's a hustler and I have massive respect for her work ethic and approach to marketing your business. Today we discuss showing up, being of value and some clever questions to ask yourself to make your online marketing way more effective! Follow Alice Her NEW shop https://www.alicebenham.co.uk/shop Her Retreat https://www.alicebenham.co.uk/retreat https://www.instagram.com/alice_benham/ You can also find her podcast by searching for Starting The Conversation in your podcast app! Alice's Resources Do Disrupt by Mark Shayler https://amzn.to/2WJpvMf Do Purpose by David Hieatt https://amzn.to/2WBNMPy Keep in touch with me! https://www.instagram.com/kat_horrocks/ Join the community https://mailchi.mp/b9090a4ad33b/putyourselffirst

David Hieatt, CEO of Hiut Denim, is best known for giving purpose (and their jobs) back to the jeans makers in Cardigan, Wales. 400 Grandmasters (as David calls them) lost their jobs in 2002 when the jeans factory they were working in closed down. David felt a huge responsibility to give these skilled workers an opportunity to put their skills to use again as he had first hand experience, from growing up in the Welsh Valleys, of the devastating impact that huge job loss has on a community. The town hadn't just lost their identity, they were losing £1m per week from their economy. Fast forward to 2018 and having spent nothing on a marketing drive, David got extremely lucky when Meghan Markle wore a pair of Hiut denim jeans and overnight Hiut were flooded with orders, resulting in a three month waiting list. David's business philosophy of ‘create influence and a purpose driven business' had paid off. Hiut Denim was firmly established on the fashion map for crafting long lasting, well made jeans. As well as creating a high end jeans label, David is also the co-founder of the Do Lectures - the idea behind these being a simple one: people who Do things, can inspire the rest of us to go and Do amazing things too. Tune in to hear: The enormous potential of the compound effect The value of persistence and the impact of improving yourself by 1% each day Purpose-driven brand growth How to make a return on luck Why naivety is a good quality in entrepreneurs Links: Do Open Do Purpose Do Lectures Hiut Denim

On the eve of the 10th Do Lectures Wales, Carlo discusses the genesis of the event with co-founder David Hieatt. David shares the ideas and inspiration behind the Do Lectures, why and how it came into being, and what he hopes to achieve with it. He also shares rare insights of his life with his wife Clare, and their process in building their much admired brand Howies, and more recently Hiut - a specialist hand-crafted maker of jeans in Cardigan, West Wales.

Are we all going about productivity the wrong way? The key to getting more done is actually to rest. I share my personal experiences and refer to tips inspired by a book by David Hieatt. For my blog and businesses, visit http://DanielFrancavilla.com

David Hieatt discusses purpose, intent and getting 400 people their jobs back.

Are we all so focused on our online influence that we’ve forgotten actual human interaction is not just important, but an incredibly effective way to market? PR Warrior Trevor Young joins Nic and Sarah for a conversation about taking your online influence offline in order to market more effectively. Links you might need Here’s Trevor’s original blog post on offline influence Trevor mentioned Mark Masters’ You Are the Media Conference in the UK (our producer, Dan Hatch, will be there. Come say hi!) You can also sign up for Mark’s weekly newsletter Here’s Dionne Lew This is where you find Jay Acunzo (and his Unthinkable podcast) And here’s Jonathan Crossfield.   On My Desk Sarah recommended Mark Masters’ You Are the Media podcast Nic recommended Ricky Nowak’s book How to Make Good People Great Leaders And Trevor suggested David Hieatt’s How a Simple Email Can Transform Your Business.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

David Hieatt is Co-Founder of The Do Lectures and Co-founder of Hiut Denim Co. 5x15 at Selfridges for a night on sustainable fashion. 5x15 brings together five outstanding individuals to tell of their lives, passions and inspirations. There are only two rules - no scripts and only 15 minutes each. Learn more about 5x15 events: www.5x15stories.com Twitter: www.twitter.com/5x15stories Facebook: www.facebook.com/5x15stories Instagram: www.instagram.com/5x15stories

To highlight the importance of provenance, Gillian Dobias visited Monocle Quality of Life Conference panelists David Hieatt in Wales, Catarina Portas in Lisbon and Kamal Mouzawak in Beirut – three inspiring role models for cities wanting to make the most of their heritage and create jobs.