Podcasts about brand journalism

Bradley Jacobs is a passionate advocate for fractional work, having built a successful independent consulting business that generated $25K per month in just 25 hours per week after scaling businesses at Uber. Recognizing the challenges of client acquisition and revenue consistency, he founded Mylance Scale to transform marketing and sales for fractional executives. With a background in launching and managing high-growth operations at Uber and consulting across various industries, Bradley now helps fractional professionals build sustainable, high-value businesses while maintaining the freedom and flexibility they desire. Website: https://www.mylance.co/ LinkedIn: https://www.linkedin.com/in/bradley-r-jacobs/ Instagram: https://www.instagram.com/mylanceco/ Facebook: https://www.facebook.com/mylanceco/ Katie Wagner spent 15 years as a television and radio journalist, working for major news outlets like ABC, CBS, Fox, CNN, and NPR. Today, she is the owner of KWSM, a full-service digital marketing agency founded in 2010, where her team of brand journalists specializes in lead generation. With offices in Orange County, San Diego, Atlanta, and Las Vegas, KWSM helps businesses effectively connect with their audience and drive growth. Website: https://kwsmdigital.com LinkedIn: https://www.linkedin.com/in/katiewagnerkwsm YouTube: https://www.youtube.com/kwsmteam Instagram: https://www.instagram.com/kwsmteam Facebook: https://www.facebook.com/kwsmteam In this episode, we explore LinkedIn tactics and AI insights while diving into innovative marketing strategies with Bradley and Katie.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments  

Bradley Jacobs is a passionate advocate for fractional work, having built a successful independent consulting business that generated $25K per month in just 25 hours per week after scaling businesses at Uber. Recognizing the challenges of client acquisition and revenue consistency, he founded Mylance Scale to transform marketing and sales for fractional executives. With a background in launching and managing high-growth operations at Uber and consulting across various industries, Bradley now helps fractional professionals build sustainable, high-value businesses while maintaining the freedom and flexibility they desire. Website: https://www.mylance.co/ LinkedIn: https://www.linkedin.com/in/bradley-r-jacobs/ Instagram: https://www.instagram.com/mylanceco/ Facebook: https://www.facebook.com/mylanceco/ Katie Wagner spent 15 years as a television and radio journalist, working for major news outlets like ABC, CBS, Fox, CNN, and NPR. Today, she is the owner of KWSM, a full-service digital marketing agency founded in 2010, where her team of brand journalists specializes in lead generation. With offices in Orange County, San Diego, Atlanta, and Las Vegas, KWSM helps businesses effectively connect with their audience and drive growth. Website: https://kwsmdigital.com LinkedIn: https://www.linkedin.com/in/katiewagnerkwsm YouTube: https://www.youtube.com/kwsmteam Instagram: https://www.instagram.com/kwsmteam Facebook: https://www.facebook.com/kwsmteam In this episode, we explore LinkedIn tactics and AI insights while diving into innovative marketing strategies with Bradley and Katie.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments  

How Brand Journalism Transforms Business GrowthFormer television journalist Katie Wagner reveals why traditional marketing is losing its punch and how authentic storytelling is reshaping both client acquisition and talent recruitment. As President and CEO of KWSM Digital, Katie brings 15 years of journalism expertise to help businesses tell stories that actually convert.In this value-packed conversation with Mike O'Neill, Katie shares how her agency achieves remarkable results by focusing on the human stories behind businesses. She explains why most companies are missing critical opportunities in their recruitment efforts and introduces a fresh approach called "nearbound marketing" that's changing how businesses connect with both clients and potential employees.Key Insights to Look Out For:• Why 80% of people click on job postings from friends - even when they're not looking for work• The three-part framework for creating content that outperforms AI and ranks higher on Google• How one negative employee review cost Katie a major client - and the bold changes she made that transformed her company cultureMike and Katie explore the power of authentic storytelling in business, revealing practical strategies that work in today's skeptical digital landscape. Katie shares candid examples from her own company's evolution, including how implementing a nine-day/80-hour schedule dramatically improved employee satisfaction and retention.Ready to transform how you attract both clients and top talent? Listen now to learn how brand journalism could be the game-changer your business needs. Subscribe to get more insights on building stronger teams and creating sustainable growth.Find all the show notes and links here: https://www.unstuck.show/210

This episode of The B2B Content Show is all about Brand Journalism. The featured guest is Jason Avant, Content Marketing Manager at Frequence and freelance writer.  Jeremy Shere and Jason discuss what brand journalism is, how it differs from content marketing, and the skillsets and experience necessary to do it effectively.Highlights:Using brand journalism to educate and inform people about the world in which the brand operates.Exploring how brand journalism works in the B2B world.Key skillsets required to do brand journalism including fact-checking, interviewing, research, and writing.How brand journalism can be used in talent acquisition by talking about ethical business practices, wage scales, and diversity, equity, and inclusion issuesLearn more about FrequenceConnect with Jason on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

For 8 years Cara Wood, Salsify's head of Brand Journalism has surveyed consumers across a growing list of countries to identify the shifting trends of consumer behavior on the digital shelf. 2022 was a year of shift from pandemic to inflation and recessionary fears. The results of the latest survey are now in, and Cara joined the podcast to lay out the chief takeaways, and what steps brands might take to drive discovery, conversion and loyalty based on how consumers are shopping today.

What Does it Mean to be Real on Social Media?What you'll hear . . .Ways to get real on social media - even if you hate getting in front of a camera without good lighting and pro stylingWhy LinkedIn is THE network to fall in love withWhen to test out TikTok [hint: ASAP]Where short-form video performs the best  About Katie McKieverKatie McKiever has vast social media, communications, and content marketing expertise. For more than twelve years, she has worked in social media marketing, previously managing social media teams for multiple multi-million dollar organizations and one multi-billion dollar organization. Now, Katie crafts creative social media solutions for growing brands as a sought-after consultant.She has single-handedly brought tens of millions of impressions, millions of dollars in earned media value, and millions of dollars in direct business value to the businesses that she has worked with through the content that she has created for brands' social media channels. Katie has trained hundreds of individuals in social media best practices.She is a Ragan Communications national award winner for Content Marketing and Brand Journalism and a PRSA multi-award winner for PR, digital, social, communications, and brand journalism campaigns. She has been sought out for expert commentary by the BBC, NPR (Here & Now), and Morning Brew's Marketing Brew. Ways to connect with Katie . . . .Katie McKiever on LinkedInKatieMcKiever.comKatie McKiever on InstagramKatie's Weekly Social Media NewsletterKatie McKiever on TikTok About Barbara RozgonyiBarbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara's mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter's board of directors as Vice President of Marketing and lives in Charlotte, NorThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Don and Ryan discuss Brand Journalism and how it pertains to the theme park industry. Also, the latest news and headlines.

Don and Ryan discuss Brand Journalism and how it pertains to the theme park industry. This also includes the latest news and commentary.  Hosted by Don Helbig and Ryan Suhr Produced by David Detling

Have you ever felt at a loss for creating content to promote your business? If so, this podcast is a must-listen-to episode. Melanie Deziel is a two-time guest on The Brand Journalism Advantage podcast. She shares her powerful strategy for creating great content. Melanie Deziel is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the founder of StoryFuel, which teaches marketers, publishers, creators, and companies of all sizes how to tell better brand stories, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. See the show notes.

In this week's episode of the PR Talk Podcast, Amy speaks with Robert Johnson about the differences and similarities between public affairs and public relations, pitching policy, how to target an audience, and podcasting. Robert is the Strategic Communications Officer at Riester Public Affairs and hosts two podcasts: PR Nation and Public Health Review. As the Strategic Communications Officer of Riester Public Affairs, Robert develops strategies to communicate vital information to target audiences and directs successful public relations plans for dozens of clients and organizations. Read the entire write-up at https://www.veracityagency.com/podcast/robert-johnson/

E' veramente un onore per me riprendere le mie "Chiacchiere con persone interessanti" con un ospite così competente e sul pezzo come Michela Trada.Io e Michela ci siamo conosciuti qualche tempo fa e mi aveva incuriosito il fatto che si definisse "Brand Journalist".Così le ho chiesto di cosa si trattasse e aiutato da una confidenza (utilissima per un timido come me) le proposi una chiacchierata on-line.Ne è venuta fuori una delle migliori puntate.Abbiamo parlato di giornalismo, di attualità, di branding, di aziende, di Juve e Milan, di come stanno cambiando i quotidiani e abbiamo fatto degli esempi pratici di come i contenuti siano veramente il nostro miglior biglietto da visita.Michela è direttore di Inkalce Magazine https://www.inkalcemagazine.it/ e aiuta a vendere con la scrittura.

Dalle emozioni ai valori, dalle scienze cognitive alle strategie di comunicazione, Santina Giannone non ha dubbi: per rendere significativa un'azienda nel mare magnum del web serve una comunicazione human to human. Come farla al meglio? Esploriamo come ispirare le persone e declinare la relazione su tutti gli strumenti digitali. Buon ascolto!

Una conversazione sul brand journalism con due straordinarie giornaliste e colleghe. Algoritmo Umano una ospitato una chiacchierata sui segreti del giornalismo d’impresa visti da Mariagrazia Villa. autrice di “Brand Journalist” per Franco Angeli, e da una delle più importanti specialiste della materia, Maria Letizia Mele di Your Brand Journalist (www.Yourbrandjournalist.it). Il 23 gennaio 2021 sulla piattaforma Algoritmo Umano ci sarà un corso di Mobile Brand Journalism tenuto proprio da Marialetizia Mele con Francesco Facchini. Per informazioni e iscrizioni —— https://www.algoritmoumano.it/event/brand-journalism-con-lo-smartphone/ --- Send in a voice message: https://anchor.fm/algoritmo-umano/message

In our December 2020 episode, we discuss:Pinterest's "soon-to-be trending" report (4:00)Short-form content (6:50)Comms predictions for 2021 (7:30)Spotlight: KFC's sexy Colonel Sanders movie (10:10)The state of brand journalism (14:20)PRWeek and Cision's Comms Report (30:05)The interview questions job candidates hate (39:50)INTRO SEGMENT12 Days of Christmas: Eight communications podcasts QUICK NEWS & QUICK TAKESPinterest predicts: The soon-to-be trending report for 2021Consumers are obsessed with feel-good short-form content right now9 comms predictions for 2021SPOTLIGHTWhy KFC is pushing a sexy Colonel Sanders movieFull movieTALKING POINTSWhy and how companies are turning to brand journalismPRWeek and Cision's fourth annual Comms ReportFacebook is dead (It just doesn’t know it yet)These are the interview questions candidates hate the most5 new questions hiring managers are asking in interviews nowMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS BrandpointMinnesota PRSA

In this episode, Dan connects with the incredible Gay Flashman, CEO of Formative Content and bestselling author of Powerful B2B Content, to discuss - what else? - content. It's an especially pertinent conversation, considering the challenges brands face building relationships with audiences in a purpose-driven world. Gay's experiences as a journalist, TV producer, consultant, author, and now owner and CEO of a thriving content agency all give her a unique and authoritative perspective - and a sense of humor - that you won't want to miss.

In questo nuovo episodio di Social Women Pod, il podcast dedicato al Social Media Marketing tutto al femminile, parliamo di Brand Journalism.Cos'è il Brand Journalism? Quando e in quali contesti viene usato?Con noi Diomira Cennamo, che ci racconterà alcune best practice e ci darà consigli utili da cui prendere spunto.Host: Chiara LandiGuest: Diomira CennamoSound editing: Manuela SimonettiSigla: Lorenzo Abagnale

In this week’s episode, Content Marketing Institute’s Robert Rose talks about asking for favors before earning audience trust. He talks with Bynder’s Brian Kavanaugh about the growing importance of user generated content. And finally, he points you toward a crash course in journalistic principles that help brands earn trust. And that’s a wrap for the week ending August, 28, 2020.  INTERVIEW OF THE WEEK Robert’s guest this week is Brian Kavanaugh, director of North American field and global customer marketing for digital asset management company Bynder.   Learn more about Brian and Bynder:  Visit the Bynder website: https://www.bynder.com/en/  Check out Bynder partner Stackla for more on UGC: https://stackla.com/ Connect with Brian on LinkedIn: https://www.linkedin.com/in/brian-kavanaugh-a1b53b19/    OUR CONTENT MARKETING IDEA OF THE WEEK  Want to be Trusted? Here’s a Crash Course in Brand Journalism  https://contentmarketinginstitute.com/2019/02/trusted-brand-journalism/  

Do you need a client with a big budget to do creative PR work? Is it possible to break free of the news release and op ed routine? Adam Ritchie, Principal at Adam Ritchie Brand Direction, preaches using PR to invent and transform, and calls out creative PR ideas on his Twitter feed #InventionInPR. He answers these questions and more on this debut episode of America’s new favorite PR podcast, PR Nation.Hosts Robert Johnson and Summer Johnson preview plans for the show and reveal what’s been keeping them busy the last few months. Also, O’Dwyer’s PR Newsletter publisher John O’Dwyer reports the latest PR news headlines.Guest: Adam RitchieWebsite: Adam Ritchie Brand Direction#InventionInPRWhy Planters Decided to Kill Off – and Resurrect – Mr. Peanut at the Super Bowl#BabyNutO'Dwyer's PR Newsletter 

Yes! It's the annual #ThisOldMarketing predictions episode. This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless). This year's marketing predictions include: Less Content and Simplicity to Drive Marketing Strategy in 2020 (Joe). Brand Journalism (or Content Marketing) is pushed forward by Social Corporate Responsibility (SCR) efforts (Robert). The drop in print has stopped. 2020 will see the resurgence of print media led by enterprise brands (Joe). Support article on print books here. Ad Tech takes a crippling hit in 2020 (Robert). Microsoft will launch their own "Disney+" for business-to-business markets (Joe). AppleTV Plus will die (Joe, but Robert disagrees). Deepfakes take over the 2020 election process (Joe). Big agencies start to break up after large consolidation run (Robert). Robert's Rave - Brand-backed media gets another look. Joe's Rave - Essentialism by Greg McKeown ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit.

L’incessante evoluzione digitale del marketing e della comunicazione hanno fatto e fanno emergere costantemente nuove figure professionali che devono essere inquadrate per poter essere comprese e adeguatamente sfruttate all’interno di un’azienda.Oggi ci occuperemo di quella del Brand Journalist o, in italiano, del giornalista d’impresa.Si tratta di una figura ibrida, versatile a metà strada tra il giornalista tradizionale e il marketer, che si caratterizza per le spiccate competenze digitali e multimediali. 
Dal primo prende in prestito il metodo quasi scientifico nello scovare notizie di interesse pubblico, comprovandone le fonti e la veridicità, interpretandole per poi esporle in forma narrativa agli utenti finali. Il processo di costruzione della notizia ha uno scopo prettamente informativo, da qui l’assonanza con l’obiettivo primario del giornalista che lavora in ambito editoriale. Ma la sua attività, anziché essere svolta in una vera e propria redazione, si svolge in un contesto aziendale e in linea con i valori e gli ideali da essa promossi risultando indirettamente legata alla promozione di determinati prodotti e servizi.Convenzionalmente la nascita del Brand Journalism viene fatta risalire al 2004 coincidendo con la fortunata intuizione dell’allora chief marketing officer di Mc Donald’s, Larry Light. Per rispondere a una grave crisi della nota catena di fast food, Light propose una nuova strategia di comunicazione non più basata unicamente su slogan e immagini accattivanti quanto su una retorica e una narrativa costruita attorno alla storia del marchio e alla qualità dei prodotti utilizzati.In realtà esperimenti noti di Brand Journalism risalgono già a molto prima dell’avvento del digitale. Così fu per l’azienda americana di macchine agricole John Deree che promosse e finanziò già a fine Ottocento la rivista The Furrow che oggi conta più di 2 milioni di lettori, o sempre in tema di riviste per la Guida Michelin, oggi testo sacro per i appassionati di Eno gastronomia, nata però come propaggine della nota azienda di pneumatici per indurre gli automobilisti a mettersi in viaggio.Tutto sta nella trasformazione dell’azienda in una media company, non solo capace di produrre e promuovere un prodotto o un servizio ma di saper dialogare direttamente, e senza bisogno di intermediari, con il proprio target allargando il contesto di inserimento e la visuale attraverso la produzione e promozione di contenuti e storie originali.giovedì 28 novembre 2019 1giovedì 28 novembre 2019Così descritta la figura del Brand Journalist si avvicina molto a quella del Content Marketer o dello storyteller aziendale. E in effetti si tratta di figure con molte competenze in comune se si considera la varietà di canali e strumenti che la Rete mette oggi a disposizione. Ad unirle in particolare è la capacità di saper sfruttare competenze multimediali che spazino dalla produzione di articoli, video, podcast per promuovere contenuti inediti legati al brand e aumentare la sua credibilità al pubblico.L’inserimento di brand journalists in azienda o l’avvio di un progetto del genere legato al brand richiede una strategia consapevole e mirata che, seppur votata ad aumentare la conoscibilità del marchio, le vendite e quindi gli introiti, rispetti comunque i canoni etici e deontologici tipici della professione giornalistica.Una missione tutt’altro che facile ma comunque interessante per chi intenda evolversi nella comunicazione aziendale in una prospettiva moderna ed innovativa.Francesca Giannaccini per ADV+

Ricercare, elaborare, commentare e diffondere notizie: questo è giornalismo. A complicare tutto ci pensano Google e i canali social: è necessario confrontarsi con i nuovi linguaggi e algoritmi, aggiornare strumenti e competenze per non correre il rischio di essere travolto dall'onda di piena della rivoluzione digitale. Su Google è il pubblico che cerca la notizia. Scoprire la SEO e come gli utenti si informano online, permette a giornalisti, freelance o in redazione, di realizzare contenuti performanti, essere presenti nei risultati del motore di ricerca e acquisire un enorme vantaggio competitivo. Questo speech fornisce una risposta concreta, a giornalisti e professionisti, che vogliono comprendere le strategie e tecniche di comunicazione per aumentare la visibilità dei contenuti online, ottenere nuove fonti di guadagno e creare una comunità di lettori attiva, interessata e partecipe. Per poter dare una risposta esauriente i due autori svelano i loro metodi di lavoro, i trucchi del mestiere e le buone pratiche per continuare a fare giornalismo sfruttando al meglio le opportunità del web: - SEO, quali attività svolgere per aumentare le possibilità di essere primi nella pagina di ricerca di Google. - Come gestire un piano editoriale e i propri contenuti su blog, editoriali e grandi portali. - Come essere autorevoli e riconoscibili online. - Fact Checking, come controllare fonti e notizie per non pestare fake news. - Brand Journalism, il racconto del brand attraverso la voce narrante del giornalista. Al termine dei workshop, scatta un selfie con l'autore e condividilo sui tuoi canali social. Riceverai subito un libro in omaggio!

What’s more credible? Earned media or paid media? The question is as old as the disciplines of advertising and public relations themselves. We think stories reported by journalists, that we placed, are more believable than a memorable television ad. But is that true? Are we right to think so? Robert examines a study on the topic with Dr. Julie O’Neil, Associate Dean at the Bob Schieffer College of Communication at Texas Christian University.Also, John O’Dwyer, publisher of the O’Dwyer’s PR Newsletter, gives us the scoop on Communications Week 2019, launching Monday in New York City, London, and Germany. Our time traveling interns, Sharon Osano and Sarah Shelson, rewind one year to an art show that went awry.And Steve Barnes reports the latest PR news headlines from the O’Dwyer’s PR newsroom in the Big Apple.The Buzzer Beater returns next week! Links:Texas Christian University Study: Is Earned Media More Credible Than Advertising?Guest: Dr. Julie O'NeilO’Dwyer’s Associate Editor Steve BarnesSubscribe to O’Dwyer’s free Email NewsletterCommunications Week 2019Host: John O'DwyerGuest: Tiffany GuarnacciaBanksy's Shredded Painting Stunt Was Viral Performance Art. But Who Was Really Trolling Who?Rate and Review on Apple!

Ashley Maydak, Brand Manager at Domtar Paper shares how to tell your brand story while engaging and educating your audience through content that is relevant and topical to them. Links Mentioned in Today’s Episode: Ashley Maydak: https://www.linkedin.com/in/ashley-maydak-1171498 Domtar Paper: https://paper.domtar.com/ Paper Matters Magazine: https://paper.domtar.com/magazine/ Project Peacock: https://projectpeacock.printmediacentr.com/

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers.  This week on the show, we're chatting with Chris Sweigart, Creative Director for USA TODAY's in-house branded content studio, GET Creative. When Chris started his career as a reporter at a television station in Atlanta, he never thought that 10 years later, he'd find himself on a farm in India interviewing a turmeric farmer for a national supplement brand. But that's exactly what happened in USA Today's latest campaign with Nature's Way.   Chris has worked on both the editorial and branded content teams at USA Today producing video content for their digital platforms, so he has a unique take on how brands can use journalistic practices to tell incredible stories.  We talked to Chris about taking Nature's Way back to their roots, why you shouldn't start a campaign with a "VR strategy" and how Indiana Jones inspired his career.  You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-usa-today-natures-way/  This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. Guest: Chris Sweigart, @csweigart Hosted By: Jerrid Grimm, @jerridgrimm Subscribe:  For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe:  

Melanie Deziel is sitting down with us this week and man, is she a force to be reckoned with. She has combined her original love for journalism with her innovate eye for marketing to revolutionize the brand content of companies from Huffington Post to New York Times to TIME Inc. She is the founder of StoryFuel, which consults with brands looking to create, expand or optimize their branded content teams, processes and practices. Also a public speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Melanie’s experiences offer crazy insights on both journalism and advertising within media- the ins and outs, the ups and downs, the expectations, and the unique potential each has in creating a more informed and more conscious world. She’s sharing how we can be the best communicator possible in both sectors, in today’s world when credibility and reliability is everything. For those listeners considering either of these career tracks, this episode is an absolute gem. Take a listen and let us know what you think!   SHOW DETAILS Running time: 47:56 Subscribe on iTunes and leave us a review!   SHAREABLES What’s one book everyone should read? Everybody Writes by Ann Handley What’s your favorite podcast? 99% Invisible App Everyone Should Download Streaks Most Important Skill of the Future Empathy If You Could Have One Superpower Mind-reading One Thing Everyone Should Do Today Thank someone who has made a difference in your life CONNECT WITH MELANIE Story Fuel Website Story Fuel Facebook @meldeziel on Instagram Melanie on Linkedin Melanie on Youtube CONNECT WITH JEFF Email Jeff @JGibbard on Twitter Jeff on Linkedin (make sure to introduce yourself) Jeff’s Website

Melanie Deziel is sitting down with us this week and man, is she a force to be reckoned with. She has combined her original love for journalism with her innovate eye for marketing to revolutionize the brand content of companies from Huffington Post to New York Times to TIME Inc. She is the founder of StoryFuel, which consults with brands looking to create, expand or optimize their branded content teams, processes and practices. Also a public speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Melanie's experiences offer crazy insights on both journalism and advertising within media- the ins and outs, the ups and downs, the expectations, and the unique potential each has in creating a more informed and more conscious world. She's sharing how we can be the best communicator possible in both sectors, in today's world when credibility and reliability is everything. For those listeners considering either of these career tracks, this episode is an absolute gem. Take a listen and let us know what you think!   SHOW DETAILS Running time: 47:56 Subscribe on iTunes and leave us a review!   SHAREABLES What's one book everyone should read? Everybody Writes by Ann Handley What's your favorite podcast? 99% Invisible App Everyone Should Download Streaks Most Important Skill of the Future Empathy If You Could Have One Superpower Mind-reading One Thing Everyone Should Do Today Thank someone who has made a difference in your life CONNECT WITH MELANIE Story Fuel Website Story Fuel Facebook @meldeziel on Instagram Melanie on Linkedin Melanie on Youtube CONNECT WITH JEFF Email Jeff @JGibbard on Twitter Jeff on Linkedin (make sure to introduce yourself) Jeff's Website

Gone are the days when a PR shop could write a news release, create a photo opportunity, call a news conference, and get every reporter in town to cover the story. Equally rare is the moment when a journalist says yes to a story pitch.  The news business has changed. Journalists are interested in fewer and fewer stories. Meanwhile, the news and information people want and maybe even need, about decisions, programs, and policies, is being left behind, unreported and unknown to the masses. Do you have a good story to tell? Or an angle on something happening in your community? Do you know an expert who could advance the debate? Good luck getting today’s newsrooms, themselves on the decline, to pay attention to your pitch. For decades, former journalists Mark Ragan and Jim Ylisela have been on a mission to show PR people a better way. Their cause, aided by the internet, makes sense now more than ever. It’s called brand journalism, and we’re exploring it on this week’s episode of the Flack Pack. Brand Journalism News Sites: American Express Open Forum Cape Cod Health News Cleveland Clinic Coca Cola Denver Water Omaha Public Power District University of Alberta 7 questions you should be asking about brand journalism

Andy Fuller, Director of Strategic Content at University of Notre Dame, talks about their long-form journalism unit, the highly-engaging online experiences they’re building, and how they team up with media relations to get additional press from their efforts.

Victoria Murray with OpenWorks and Jack Monson with Qiigo Franchise Business Radio Victoria Murray, Regional Director OpenWorks OpenWorks is a leading national commercial cleaning and facility services company established in Phoenix, Arizona in 1983. With an enduring commitment to providing our customers with the best in class janitorial and facility services, OpenWorks is focused on initiatives that improve our customer's results by consistently making their facilities cleaner, safer and healthier creating a more productive workplace for our customers. Through our Franchise Owners and Preferred Partners, OpenWorks services more than 2500 facilities each day across the United States. We offer more than simple cleaning and maintenance - we help our customers fundamentally improve their work environment. Our services include: janitorial, landscape maintenance, pest control, handyman, supply management and more. Topics to Discuss: How do you describe the OpenWorks franchise to a prospective franchisee? - What is the top 3 reasons someone should choose an OpenWorks franchise? - What is your best advice for people to avoid some of the challenges that come with franchises? What types of characteristics do you look for in a franchisee? What is training/ a typical day like for OpenWorks franchisees? What advice would you give to aspiring entrepreneurs looking to buy a franchise? Web Site / Social Media Links: https://www.linkedin.com/in/victoriamurrayvalen http://openworksfranchise.com https://www.facebook.com/openworksaz https://twitter.com/OpenWorksAZ Jack Monson, Director of Digital Strategy Qiigo Specialties: Content Marketing, Social Media Marketing, Franchise Marketing, Social CRM, SMMS, SAAS, Strategic Planning, Corporate Communications, Public Speaking, Brand Journalism, Marketing & Sales Management, New Business Development, Public Relations, Radio, Broadcasting, Podcasting, Story Telling Qiigo (key' • go) Unlocking Your Digital Potential Qiigo unifies digital marketing for national brands and their locations. Qiigo's mission is to build brand unity and success by helping businesses get found locally. Through superior service and a comprehensive technology platform Qiigo solidifies relationships with clients and provides them with successful, measurable and manageable results. As a Digital Expert, Qiigo is always listening, making suggestions, and providing critical feedback for future success. With Qiigo, businesses can unlock their digital potential. Topics to Discuss: Social Media for Franchise Development Web Site / Social Media Links: https://jackmonson.com http://socialgeekradio.com https://www.linkedin.com/in/jackmonson https://twitter.com/jackmonson The Franchise Business Radio show is a platform to bring together franchise professionals and resources to connect, educate, and collaborate to serve the franchise community and the franchise consumer. Spotlighting Leaders in the Franchise Industry Experts in funding, legal, marketing and consulting. Franchise Business Radio hosted by: Pam Currie, Founder Franchise Intellect Made possible in part by: Franchise Intellect, visit: www.FranchiseIntellect.com Social Joey, visit: www.SocialJoey.com To nominate or submit a guest request visit: www.FranchiseBusinessRadio.com To view guest photos from this show, visit: www.ProBusinessPictures.com ‹ › × × Previous Next jQuery(function() { // Set blueimp gallery options jQuery.extend(blueimp.Gallery.prototype.options, { useBootstrapModal: false, hidePageScrollbars: false }); });

Victoria Murray with OpenWorks and Jack Monson with Qiigo Franchise Business RadioVictoria Murray, Regional DirectorOpenWorksGuest BIOOpenWorks is a leading national commercial cleaning and facility services company established in Phoenix, Arizona in 1983. With an enduring commitment to providing our customers with the best in class janitorial and facility services, OpenWorks is focused on initiatives that improve our customer's results by consistently making their facilities cleaner, safer and healthier creating a more productive workplace for our customers.Through our Franchise Owners and Preferred Partners, OpenWorks services more than 2500 facilities each day across the United States. We offer more than simple cleaning and maintenance - we help our customers fundamentally improve their work environment. Our services include: janitorial, landscape maintenance, pest control, handyman, supply management and more.Topics to Discuss: How do you describe the OpenWorks franchise to a prospective franchisee?- What is the top 3 reasons someone should choose an OpenWorks franchise?- What is your best advice for people to avoid some of the challenges that come with franchises? What types of characteristics do you look for in a franchisee? What is training/ a typical day like for OpenWorks franchisees? What advice would you give to aspiring entrepreneurs looking to buy a franchise?Web Site / Social Media Links:https://www.linkedin.com/in/victoriamurrayvalenhttp://openworksfranchise.com/https://www.facebook.com/openworksazhttps://twitter.com/OpenWorksAZJack Monson, Director of Digital StrategyQiigoSpecialties: Content Marketing, Social Media Marketing, Franchise Marketing, Social CRM, SMMS, SAAS, Strategic Planning, Corporate Communications, Public Speaking, Brand Journalism, Marketing & Sales Management, New Business Development, Public Relations, Radio, Broadcasting, Podcasting, Story TellingQiigo (key' • go) Unlocking Your Digital PotentialQiigo unifies digital marketing for national brands and their locations. Qiigo's mission is to build brand unity and success by helping businesses get found locally. Through superior service and a comprehensive technology platform Qiigo solidifies relationships with clients and provides them with successful, measurable and manageable results. As a Digital Expert, Qiigo is always listening, making suggestions, and providing critical feedback for future success. With Qiigo, businesses can unlock their digital potential.List Any Topics You Would Like to Discuss:Social Media for Franchise DevelopmentWeb Site / Social Media Links:https://jackmonson.com/http://socialgeekradio.com/https://www.linkedin.com/in/jackmonsonhttps://twitter.com/jackmonsonThe Franchise Business Radio show is a platform to bring together franchise professionals and resources to connect, educate, and collaborate to serve the franchise community and the franchise consumer. Spotlighting Leaders in the Franchise IndustryExperts in funding, legal, marketing and consulting.Franchise Business Radio hosted by:Pam Currie, FounderFranchise IntellectMade possible in part by:Franchise Intellect, visit: http://www.FranchiseIntellect.comSocial Joey, visit: http://www.SocialJoey.comTo check out more episodes visit: http://www.FranchiseBusinessRadio.comTo view guest photos from this show, visit: http://www.ProBusinessPictures.comTo nominate or submit a guest request visit: http://www.OnAirGuest.com

Il Brand Journalism è la nuova opportunità che le organizzazioni, aziendali e non, possiedono oggi per raccontarsi. Un'opportunità ma anche una necessità, di fronte a un consumatore-utente molto più esigente e informato nell'epoca della disintermediazione digitale. Un contesto in cui aziende, manager, dipendenti e utenti hanno accesso diretto a piattaforme mediatiche che sono diventate il luogo principe di un vero e proprio dialogo, che occorre presidiare per poterne cogliere tutte le opportunità, oltre a scongiurarne le minacce e gestirne le criticità. Quali sono dunque gli approcci, i metodi e le tecniche che il mondo del giornalismo, unito ai potenti strumenti della Rete e all'approccio strategico tipico del marketing, possono offrire ad aziende piccole e grandi per comunicare correttamente ed efficacemente con i loro portatori di interesse di oggi? Questo workshop è rivolto a manager, imprenditori, digital strategist e social media manager, oltre che a giornalisti che intendono applicare le proprie competenze al mondo delle aziende e della comunicazione digitale. Al termine del workshop, il relatore ti aspetta allo stand Hoepli per rispondere alle tue domande e fornirti consigli utili per la tua attività. Potrai anche richiedere una copia autografata del suo ultimo libro.

Roberto Zarriello: Il brand journalism racconta la cronaca di un marchio by Lavoradio

Farinetti e il potenziale italiano; Green jobs; brand journalism; la persuasione by Lavoradio

In questa puntata parliamo di brand journalism assieme a Diomira Cennamo e Carlo Fornaro che sono gli autori del libro “Professione Brand Reporter. Brand journalism e nuovo storytelling nell'era digitale”. Si tratta di una sorta di vademecum che aiuta ad orientarsi nel nuovo e delicato ambito del giornalismo entrato di diritto nella comunicazione d'impresa. Le imprese oggi sono delle media company e assumono i giornalisti ma il ruolo che questi sono chiamati a svolgere è complesso e richiede una serie di competenze stratificate che è difficile trovare nella stessa persona. VUOI SCOPRIRE IL SEGRETO DEGLI SCRITTORI?Ascolta la puntata segreta che non ho mai pubblicato✍ https://periscritto.it/ilsegretodegliscrittori/VUOI CONTATTARMI?Scrivi a periscritto@youmediaweb.como su http://telegram.me/periscritto

In questa puntata parliamo di brand journalism assieme a Diomira Cennamo e Carlo Fornaro che sono gli autori del libro “Professione Brand Reporter. Brand journalism e nuovo storytelling nell'era digitale”. Si tratta di una sorta di vademecum che aiuta ad orientarsi nel nuovo e delicato ambito del giornalismo entrato di diritto nella comunicazione d'impresa. Le imprese oggi sono delle media company e assumono i giornalisti ma il ruolo che questi sono chiamati a svolgere è complesso e richiede una serie di competenze stratificate che è difficile trovare nella stessa persona. VUOI SCOPRIRE IL SEGRETO DEGLI SCRITTORI?Ascolta la puntata segreta che non ho mai pubblicato✍ https://periscritto.it/ilsegretodegliscrittori/VUOI CONTATTARMI?Scrivi a periscritto@youmediaweb.como su http://telegram.me/periscritto

Rakhal Ebeli is an award-winning journalist, keynote speaker, and one of Australia’s top content marketing experts. As the Founder and CEO of Newsmodo, he helps brands craft compelling and meaningful content by connecting them with experienced journalists from all over the world. Today... The post Rakhal Ebeli: Brand Journalism And The Ongoing Quest For Quality Content appeared first on Up Next.

Ike Pigott, Communications Strategist for the Alabama Power Company, joins the Social Pros Podcast to discuss using brand jounalism through social to trade regional press for increased business. Special thanks to our sponsors: Salesforce Marketing Cloud (The Future of Ads: bit.ly/salesforceads) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain)

Jason Baker is a founding member of the FedEx social media team and has played a key role in the development of the FedEx social voice. In his role as Sr. Communications Specialist Social Global Content Production & Brand Journalism at FedEx he’s helped transform a mindset away from the traditional press release, toward an authentic, engaging brand journalism approach to storytelling. On this episode, Jason shares how FedEx does storytelling to develop and maintain brand loyalty.    View the show notes: http://www.socialbusinessengine.com/podcasts/digital-brand-journalism-at-fedex

Il content marketing è il presente e il futuro del marketing ed è per questo che oggi le aziende, le imprese, i liberi professionisti e non solo devono imparare a riorganizzarsi e a diventare in un certo senso degli editori. Cristiano Carriero digital marketing strategist, esperto di content marketing, web reputation e brand journalism, autore del libro “Content marketing: promuovere, sedurre e vendere con i contenuti” (casa editrice Hoepli, 2016), spiega in questa intervista come i contenuti di valore possono migliorare la vita di tutti.VUOI SCOPRIRE IL SEGRETO DEGLI SCRITTORI?Ascolta la puntata segreta che non ho mai pubblicato✍ https://periscritto.it/ilsegretodegliscrittori/VUOI CONTATTARMI?Scrivi a periscritto@youmediaweb.como su http://telegram.me/periscritto

Il content marketing è il presente e il futuro del marketing ed è per questo che oggi le aziende, le imprese, i liberi professionisti e non solo devono imparare a riorganizzarsi e a diventare in un certo senso degli editori. Cristiano Carriero digital marketing strategist, esperto di content marketing, web reputation e brand journalism, autore del libro “Content marketing: promuovere, sedurre e vendere con i contenuti” (casa editrice Hoepli, 2016), spiega in questa intervista come i contenuti di valore possono migliorare la vita di tutti.VUOI SCOPRIRE IL SEGRETO DEGLI SCRITTORI?Ascolta la puntata segreta che non ho mai pubblicato✍ https://periscritto.it/ilsegretodegliscrittori/VUOI CONTATTARMI?Scrivi a periscritto@youmediaweb.como su http://telegram.me/periscritto

Doug Busk, Global Group Director of Digital Communications & Social Media at The Coca-Cola Company, joins the Social Pros Podcast to share how a century old, globally recognized brand stays relevant through digital storytelling and social sharing. Special thanks to our sponsors: Salesforce Marketing [...]

The buzz: The buzz. According to a recent eMarketer report, marketers will spend $8.8 billion on native advertising by 2018. Naturally, this means the digital content landscape will continue to become increasingly crowded with articles, videos and graphics from a variety of different brands. How can your brand reign-in control of your content strategies and stand apart from competitors to ensure your stories are making a positive impact? The experts speak. Rebekah Iliff, AirPR: “Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less” (Marie Curie). Andy Hilton, ADP: “Either write something worth reading or do something worth writing” (Benjamin Franklin). Tim Clark, SAP: “Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple” (Richard Branson). Join us for Brands as Publishers: Lessons Learned and Future Trend Predictions.

The buzz: The buzz. According to a recent eMarketer report, marketers will spend $8.8 billion on native advertising by 2018. Naturally, this means the digital content landscape will continue to become increasingly crowded with articles, videos and graphics from a variety of different brands. How can your brand reign-in control of your content strategies and stand apart from competitors to ensure your stories are making a positive impact? The experts speak. Rebekah Iliff, AirPR: “Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less” (Marie Curie). Andy Hilton, ADP: “Either write something worth reading or do something worth writing” (Benjamin Franklin). Tim Clark, SAP: “Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple” (Richard Branson). Join us for Brands as Publishers: Lessons Learned and Future Trend Predictions.

Director of Creative Strategy at Time Inc., Melanie Deziel is an award-winning journalist with a career that spans roles at the Huffington Post and the New York Times prior to joining Time Inc. Melanie is also the founder of the native advertising newsletter, The Overlap League. On this podcast, Melanie and I discuss the evolution of native advertising and, particularly, the importance of context in branded journalism. We'll explore how native advertising is produced, promoted and distributed and talk about Melanie's award-winning piece, Women Inmates: Why The Male Model Doesn’t Work.Tune in to gain insight into the role of native advertising in the modern content strategy.  View the show notes page: http://www.socialbusinessengine.com/podcasts/all-native-advertising-doesnt-suck

Rakhal Ebeli, CEO of Newsmodo shares his thoughts with Darren on new fatherhood, content marketing, brand journalism and the role of brands as content publishers. Specifically he shares examples of where some brands are getting it right and the resources and partnership they have to deliver the strategy. https://www.trinityp3.com/2015/12/content-marketing-and-brand-journalism/

Do you know the distinction between brand journalism and traditional journalism? With the majority of journalists now willing to work in both fields, the true difference between the two has become convoluted. This week, Rakhal Ebeli, CEO of Newsmodo - an organisation who made the shift from traditional journalism to brand journalism, joins the Brand Newsroom team. With the team, Rakhal discusses the two fields in terms of audience experience, and benefits to the overarching organisation.

Valerie reads 270 short stories, book 3 of Allison Tait’s “The Mapmaker Chronicles”, Bauer Media shutting down Zoo Weekly magazine, what skills a Vogue editor needs, do you agree with brand journalism? Faulty freelance writer assumptions, how to fit freelance writing around a full-time job, kidlit blogger Tara Lazar, Writer in Residence Kevin Kwan, author of “Crazy Rich Asians” and “China Rich Girlfriend”, and team work and productivity app Asana. Also: how do you know when you’ve done enough research for your article? Read the show notes.  Connect with Valerie, Allison and listeners in the podcast community on Facebook Visit WritersCentre.com.au | AllisonTait.com | ValerieKhoo.com

What is brand journalism? Do I need a brand newsroom? How does this compare to content marketing? Should I hire journalists? I talk with fellow Brand Journalist, Jim Molis,  about how brand journalism helps your company. ThinkLikeAJournalist.com See the show notes.

Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced journalists from around the world. In this interview with the PR Warrior Trevor Young, Rakhal chats about brand journalism and the role it plays in the broader realm of content marketing. He discusses the trend of brands creating long-form content, and how Newsmodo has positioned itself as a go-to resource for freelance journalists and news photographers/videographers available to create content for companies and organisations as well as traditional newsrooms operating with slimmed-down news gathering personnel.     DISCLOSURE: At time of recording, Trevor was an advisor to Newsmodo.com.

Ian Lyons, a digital director, shares why you must learn to ask WHY repeatedly. Plus, how a brand journalism campaign changed a hotel's culture, its products, and services, and positively impacted its profit margin. See The Show Notes.

Jonathan Crossfield shares storytelling success stories. Plus how to use exceptional storytelling to create powerful marketing pieces that engage consumers. See The Show Notes.

Episode #17 of Brand Newsroom - We delve into the murky issue of transparency and disclosure on the back of news from Toronto that a veteran TV anchor was suspended due to issues of non-disclosure. Is it risky when PR and journalism get too close? Do brand journalists have an obligation to disclose relationships with traditional media? While the world reeled from the Paris attack on the Charlie Hebdo office, Nic Hayes and Sarah Mitchell discussed the outpouring of support from the global cartoon community and the impact cartoons can make with any audience. Should brands consider how they can make effective use of illustrations and cartoons?

In this episode Brett and Jeff interview the amazing Phoebe Chongchua. Phoebe Chongchua is a multimedia Brand Journalist, travel and lifestyle Host. She is also the founder and Host of The Brand Journalism Advantage Podcast. Phoebe also founded,  PCIN.TV, which curates content from around the globe as well as airs video from her online publications: Live Fit Magazine and The Plant-Based Diet. Her Brand Journalism agency, Live Fit Films specializes in business video storytelling and production for the Web and TV. We discuss: How to think like a journalist How to create KILLER videos to promote your brand What is the BEST length of video to captivate your audience Creating the news HOOK and so much more... We would love to hear what you think of this episode. So please leave a comment below. Subscribe to this podcast in iTunes, click here.    

Lisa Manyon is "The Business Marketing Architect".  She shares her method for developing effective marketing strategies by building relationships through content. Plus important tips to make your Website a consumer magnet. See The Show Notes.

Target found out what can happen when grown men tweet as if they are high school girls. Really. We talk about #AlexFromTarget. There's another great hashtag worth chatting about: #TechnologyandStuff. Chevy had some fun with that one. Also this week, Verizon jumps into brand journalism, IHOP tweets at "the kids" and a post that suggested the "old" tactics of PR are outdated.

Joey Bushnell is an entrepreneur with practical advice on  producing content and then getting that content seen on the Web. In this episode, he gives tips on social media and producing high-quality, unique content that people can relate to. See the Show Notes.

Episode 10 of Brand Newsroom - weekly podcast for anyone who has a say in how companies are communicating. In this episode we look at how we can so easily be duped by clever content marketing these days, why we need to get over the pros and cons of brand journalism and how Australia needs to step up when it comes to the creative advertising process surrounding The Melbourne Cup! Are we miles off the mark and missing a big trick? All that plus tips of the week...

Hamid Ghanadan has dedicated his career to understanding the scientific mind and the culture of science. A Biochemist himself, he has spent the past 18 years understanding how scientists think, make decisions, and how to positively influence them using brand journalism. See the Show Notes.

Larry Light shares marketing and business expertise from his days as Chief Marketing Officer with McDonald's and it's incredible brand recovery. He shares key insights about what works in brand journalism and why as well as vital tips from his new book, "Six Rules For Brand Revitalization". See the Show Notes.

Heather Head reveals three key brand journalism tips. Plus how to find clarity in your work and how she successfully built her company, Scopcity. Show Notes http://ThinkLikeAJournalist.com

Lisa Arledge Powell gives advice on how to have more success at getting information to the public on a much larger scale using brand journalism and traditional media collaboration. She shares her personal experiences and useful tips that will prepare you for success whether you are a CEO of a company or a brand journalist. Get the Show Notes.

 Tomas Kellner uses powerful storytelling as the Managing Editor for GE Reports. He turned the company's website into a powerful tool to communicate to audiences worldwide. He shares how GE is growing its audience and how other companies can be successful using brand journalism. Get the Show Notes at: ThinkLikeAJournalist.com/tomas-kellner

Richard Jurek is a marketer and co-author of Marketing The Moon: The Selling of the Apollo Lunar Program. He talks about NASA's historic marketing and brand journalism campaign that swept the nation, convincing the public to embrace an extremely costly space program. Plus, find out what NASA did for brands such as Tang. Get step-by-step advice for handling business crises and find out why transparency is a core principle in brand journalism and how it helped facilitate the success of the Apollo Lunar Program. And, hear Richard's very interesting take on how businesses will be impacted by brand journalism and technology in 2025.

  Nick Paranjape successfully transitioned from a 20-year career in TV News to Brand Journalism for a hospital that didn't even know the term. Hear how he is creating newsworthy content and engaging consumers.

In this first episode of The Brand Journalism Advantage Podcast, you'll learn what Brand Journalism is and how it can help your business. I share with you why I started the podcast. You'll hear excerpts from some of our amazing thought-leader interviews. Get valuable information from top experts like John Lee Dumas, Larry Light, and others on what you need to do to thrive in business using social media and video storytelling. Plus, if you're a transitioning journalist, you'll learn to how to become a successful brand journalist.  

Chris Yates, Huddle Productions joined Social Geek Radio along with BJ Emerson, Buzzadelic and shared the secrets to using video production for storytelling.  The show was entertaining and informative on the use of video and content marketing! Chris and BJ answered: What's the great story? How do you connect emotionally? What is the real definition of brand journalism. You can follow @chrisyates11, @bj_emerson, @akstout18 and @DebCE on Twitter.  

Sometimes we need to approach familiar concepts from a different angle in order to push our understanding forward. If you think about content marketing as "brand journalism" you might be able to come up with new and exciting ways to communicate your brand's story to your target audience. Host Danny Starr talks with veteran tech journalist and founder of Spark Media Solutions, David Spark about the concept of brand journalism and why it's so effective in connecting brands with influential people to create compelling content. 

Highlights from day 2 sessions at SXSWi: Social Media Club, The Last Broadcast - Entertainment is social, Brand Journalism, Customer Experience: Trends and Insights. TurboTodd and I reflect on what we heard. I also attended Web Mashup platforms for future programmable cities after we recorded the podcast. Some interesting stuff, like the Copenhagen Wheel. Seemed incomplete without IBM's John Tolva on the panel.

BJ and Deb welcome Thomas Scott www.brandjournalists.com as a guest this week. Thomas believes that Brand Journalism is the key to communication today. Brand Journalism involves telling stories about a company that make readers want to know more. It means having conversations with them – not preaching at them. Heavy-handed, hard sells no longer work because people tune them out. People simply don't trust one-way messages handed down from a corner office. Thomas is an accomplished photojournalist published in most US dailies and many magazines. Twice nominated for the Pulitzer Prize, published in USA Today, New York Times, Wall Street Journal, Elle Magazine. He is an expert at blogging and PR campaigns to generate read leads and business!