Podcasts about talkwalker

In episode 669, Megan chats to Chris Panteli about how food bloggers can build high-quality backlinks and boost their domain authority using digital PR strategies. Chris Panteli is the co-founder of Linkifi, a digital PR link-building agency that specializes in securing high-quality media links for clients. His entrepreneurial journey took an unexpected turn when he was diagnosed with Type 1 diabetes at age 33, leading him to sell his family's fish and chip shop business. Panteli holds a Bachelor's degree in Business Economics from the University of Liverpool. In January 2022, Panteli co-founded Linkifi, which rapidly grew to generate $50,000 per month within its first year. The agency focuses on responding to PR requests from journalists on behalf of clients, helping them secure valuable online links and enhance their SEO performance. Panteli is also a podcast host, co-hosting "Market Movers: Building Brands and Links with Linkifi," where he shares insights on branding, SEO, and link-building strategies. His expertise in digital PR and link building has made him a respected voice in the eCommerce and digital marketing industries. In this episode, you'll learn how to secure backlinks from top-tier media outlets, optimize your website for PR success, and track your mentions to maximize SEO benefits. Key points discussed include: - Why backlinks matter: High-quality backlinks help increase domain authority, improve SEO, and drive organic traffic. - Best platforms for PR opportunities: Websites like Source of Sources (SOS), Quoted, and Press Flow connect bloggers with journalists looking for expert sources. - How to pitch journalists successfully: Personalize your pitches, highlight your expertise, and follow up politely to increase your chances of getting featured. - Optimizing your website for PR: A clear about page, professional social presence, and credentials help journalists verify and trust your expertise. - Tracking and securing unlinked mentions: Use tools like Google Alerts and Talkwalker to monitor mentions, and reach out to request a backlink if your name appears without one. - The evolving role of AI in PR: AI can assist with research and structuring pitches, but maintaining a human, authentic tone is essential. Connect with Chris Panteli Website | Facebook

Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more than you think—in revenue, reputation, and even stock price stability. Today we're exploring the C-suite's perspective on social media with Dr. Antonis Papatsaras, CTO of Hootsuite, the social media performance engine powering the content of brands and organizations across platforms worldwide since 2008. We'll discuss the misconceptions surrounding social platforms, the untapped potential for ROI, and the consequences of neglecting social media in today's digital landscape. About Dr. Antonis Papatsaras, CTO, Hootsuite Dr. Antonis Papatsaras joined Hootsuite as Chief Technology Officer in November 2022, bringing over 25 years of expertise in Computer Science and Software Engineering. As a veteran in the technology space, his strategic vision and leadership has significantly elevated Hootsuite's product organization, both driving efficiencies internally and building a scalable product that enhances our user experience. More recently, he was a driving force in our acquisition of Talkwalker, the leading AI-powered social listening solution, sparking a transformative shift from social media management (the category Hootsuite pioneered) to social media performance. Through this innovative move, he has piloted the world's first social media performance engine where customers can convert insights into actionable business impact and revenue. Throughout his career, Antonis has consistently driven customer value with cutting edge products and scalable cloud-based architectures. Prior to joining Hootsuite, Antonis served as Chief Technology Officer and lead for the Contract Lifecycle Management (CLM) product suite at DocuSign. He has also driven innovation by building strong, diverse and distributed teams in both small and large organizations, including SpringCM, Hewlett Packard Autonomy, Interwoven and DiscoveryMining. RESOURCES Hootsuite website: https://www.hootsuite.com Hootsuite's Social Media Trends Report: https://www.hootsuite.com/research/social-trends?srsltid=AfmBOoouMJXarIYf8O8QuA1A9Jdowv0eIHeNTbGrhYIereq13cEdWV4S%5C Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 - Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more than you think—in revenue, reputation, and even stock price stability. Today we're exploring the C-suite's perspective on social media with Dr. Antonis Papatsaras, CTO of Hootsuite, the social media performance engine powering the content of brands and organizations across platforms worldwide since 2008. We'll discuss the misconceptions surrounding social platforms, the untapped potential for ROI, and the consequences of neglecting social media in today's digital landscape. About Dr. Antonis Papatsaras, CTO, Hootsuite Dr. Antonis Papatsaras joined Hootsuite as Chief Technology Officer in November 2022, bringing over 25 years of expertise in Computer Science and Software Engineering. As a veteran in the technology space, his strategic vision and leadership has significantly elevated Hootsuite's product organization, both driving efficiencies internally and building a scalable product that enhances our user experience. More recently, he was a driving force in our acquisition of Talkwalker, the leading AI-powered social listening solution, sparking a transformative shift from social media management (the category Hootsuite pioneered) to social media performance. Through this innovative move, he has piloted the world's first social media performance engine where customers can convert insights into actionable business impact and revenue. Throughout his career, Antonis has consistently driven customer value with cutting edge products and scalable cloud-based architectures. Prior to joining Hootsuite, Antonis served as Chief Technology Officer and lead for the Contract Lifecycle Management (CLM) product suite at DocuSign. He has also driven innovation by building strong, diverse and distributed teams in both small and large organizations, including SpringCM, Hewlett Packard Autonomy, Interwoven and DiscoveryMining. RESOURCES Hootsuite website: https://www.hootsuite.com Hootsuite's Social Media Trends Report: https://www.hootsuite.com/research/social-trends?srsltid=AfmBOoouMJXarIYf8O8QuA1A9Jdowv0eIHeNTbGrhYIereq13cEdWV4S%5C Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 - Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Send us a Text Message.Join us as we dive into the transformative world of social media management with Dr. Antonis Papatsaras, CTO of Hootsuite. Learn how Hootsuite has revolutionized the industry since 2008 and evolved from a basic management platform to a cutting-edge performance engine with AI-driven insights, following their acquisition of Talkwalker. Discover how social media can significantly enhance your business operations, from marketing and sales to customer support and fulfillment. Dr. Papatsaras shares invaluable insights on navigating the rapidly changing social media landscape, leveraging content effectively, and utilizing advanced tools and analytics to stay ahead. Don't miss out on these expert tips to optimize your social media strategy and elevate your business growth!Click Here to Subscribe: FUTR.tv focuses on startups, innovation, culture and the business of emerging tech with weekly podcasts talking with Industry leaders and deep thinkers.Occasionally we share links to products we use. As an Amazon Associate we earn from qualifying purchases on Amazon.

In the latest solo episode of the Happy Hustle Podcast, I dive into 24 AI tools that you can integrate into your business to streamline operations, enhance customer service, and boost productivity. Whether you're a small startup or a booming enterprise, these tools are game-changers. Here's a sneak peek of what you'll discover:Task Automation: Streamline your operations with tools like Zapier and IFTTT.Scheduling: Say goodbye to endless back-and-forth emails with Calendly and Acuity Scheduling.Inventory Management: Keep track of your stock effortlessly with TradeGecko and Fishbowl Inventory.Financial Management: Simplify your bookkeeping with QuickBooks and Expensify.Customer Service: Enhance your customer interactions with Drift, Intercom, and Zendesk.Market Research: Get ahead of trends with Crimson Hexagon and TalkWalker.And that's just the beginning! Listen to the full episode now and discover how all these AI tools can help you save time, reduce costs, and scale your business faster than ever before. Plus, I've included some awesome pro tips to ensure you make the most out of each tool.Connect with Cary!https://www.instagram.com/cary__jack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance (https://www.thehappyhustlebook.com/)Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course (http://www.thehappyhustle.com/Journey)Apply to the Montana Mastermind Epic Camping Adventure (https://caryjack.com/montana)“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode sponsor BIOptimizers Magnesium BreakthroughThis stuff is a game-changer! Magnesium Breakthrough packs all 7 forms of magnesium, designed to support stress management, promote muscle relaxation, regulate the nervous system, control stress hormones, boost brain function, increase energy, and enhance sleep.I take 2 capsules before bedtime, and it's been a game-changer for me. The best part is, BIOptimizers offer a risk-free.

In this Marketing Over Coffee: Learn about Social Media Tool Consolidation, Free AI Resources, Review Strategies and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The Bank of America Boston Marathon! Nothing is replacing Twitter for live news Meta shutting down Crowdtangle Hootsuite acquiring Talkwalker 5:48 Wix Studio […] The post Social Listening, HARO to HERO, and a Little Pesticide appeared first on Marketing Over Coffee Marketing Podcast.

ORDER QUALITY MEAT TO YOUR DOOR HERE: https://wildpastures.com/promos/save-20-for-life/bonus15?oid=6&affid=321 Save 20% and get $15 off your FIRST order! Support your local farms and stay healthy! GET HEIRLOOM SEEDS & NON GMO SURVIVAL FOOD HERE: https://heavensharvest.com/ USE Code WAM to get FREE shipping in the United States! HELP SUPPORT US AS WE DOCUMENT HISTORY HERE: https://gogetfunding.com/help-wam-cover-history/ GET YOUR APRICOT SEEDS at the life-saving Richardson Nutritional Center HERE: https://rncstore.com/r?id=bg8qc1 BUY GOLD AND SILVER HERE: https://kirkelliottphd.com/wam/ Josh Sigurdson reports on the news of Moderna using AI to track and trace anyone that makes so-called "anti-vaccine" posts or content. Moderna uses a pharma funded non-profit called Talkwalker to track down anyone making anti-vaccine or vaccine hesitant posts in a massive disinformation campaign which involves contacting companies, social media networks and more to attempt to censor people. As their profits drop off a cliff, Moderna is now resorting to dystopian measures to silence people. Pfizer has been caught doing similar things in the past. This will be how social credit eventually gets rolled out. Moderna doesn't discern whether posts are true or not. If it goes against their profit margins, they want people silenced. Meanwhile, the latest campaign for booster shots continue with Trump's former surgeon general calling for people to inject their babies. Truly evil propaganda never seems to relent. Stay tuned for more from WAM! GET AN EXTENDED FREE TRIAL FOR ICKONIC WHEN YOU SIGN UP HERE: https://www.ickonic.com/affiliate/josh10 BUY YOUR PRIVATE CLEARPHONE HERE: https://www.r1kln3trk.com/3PC4ZXC/F9D3HK/ LION ENERGY: Never Run Out Of Power! PREPARE NOW! https://www.r1kln3trk.com/3PC4ZXC/D2N14D/ GET VITAMINS AND SUPPLEMENTS FROM DR. ZELENKO HERE: https://zstacklife.com/?ref=WAM GET TIM'S FREE Portfolio Review HERE: https://bit.ly/redpilladvisor And become a client of Tim's at https://www.TheLibertyAdvisor.com STOCK UP ON STOREABLE FOODS HERE: http://wamsurvival.com/ OUR GOGETFUNDING CAMPAIGN: https://gogetfunding.com/help-keep-wam-alive/ OUR PODBEAN CHANNEL: https://worldaltmedia.podbean.com/ Find us on Vigilante TV HERE: https://vigilante.tv/c/world_alternative_media/videos?s=1 FIND US on Rokfin HERE: https://rokfin.com/worldalternativemedia FIND US on Gettr HERE: https://www.gettr.com/user/worldaltmedia See our EPICFUNDME HERE: https://epicfundme.com/251-world-alternative-media JOIN OUR NEWSLETTER HERE: https://www.iambanned.com/ JOIN our Telegram Group HERE: https://t.me/worldalternativemedia JOIN US on Rumble Here: https://rumble.com/c/c-312314 FIND WAM MERCHANDISE HERE: https://teespring.com/stores/world-alternative-media FIND OUR CoinTree page here: https://cointr.ee/joshsigurdson JOIN US on SubscribeStar here: https://www.subscribestar.com/world-alternative-media We will soon be doing subscriber only content! Follow us on Twitter here: https://twitter.com/WorldAltMedia Help keep independent media alive! Pledge here! Just a dollar a month can help us alive! https://www.patreon.com/user?u=2652072&ty=h&u=2652072 BITCOIN ADDRESS: 18d1WEnYYhBRgZVbeyLr6UfiJhrQygcgNU World Alternative Media 2023

J'en parle ici ;)  Voici les étapes pour créer votre entreprise avec des outils IA : Trouver le nom parfait avec Namelix : pour générer des noms de société créatifs et percutants qui correspondent à votre vision et à votre marque. Créer une identité graphique avec Canva ou Tailor Brands concevoir facilement des logos, des visuels et des supports marketing attrayants pour donner une identité visuelle professionnelle à votre entreprise. Trouver des idées de service avec Marketnews ou AnswerThePublic pour découvrir les dernières tendances du marché et à trouver des idées de services en analysant les recherches des utilisateurs. Créer une présentation impressionnante avec Tome ou Beautiful AI pour créer des présentations percutantes et professionnelles en utilisant des modèles alimentés par l'IA et des fonctionnalités de conception intelligente. Prospecter avec des messages vidéo grâce à Vidscale pour créer et envoyer des messages vidéo personnalisés à vos prospects, ce qui vous permet de vous démarquer et d'établir des connexions plus authentiques. Trouver de nouvelles idées de croissance grâce à Chat GPT pour générer des idées de croissance, répondre à des questions commerciales et obtenir des conseils personnalisés. Analyser les nouvelles tendances avec Talkwalker pour surveiller et analyser les tendances, les mentions de marque et les sentiments des utilisateurs sur les réseaux sociaux et le web. Trouver des idées de contenu avec Buzzsumo pour trouver les sujets les plus populaires et les plus partagés dans votre secteur, vous permettant de créer du contenu pertinent et attrayant pour votre audience. Générer des posts sur les réseaux sociaux avec Agorapulse ou Podsqueeze pour planifier, automatiser et générer des posts pertinents et engageants sur vos plateformes de médias sociaux. Automatiser votre messagerie avec Manychat pour interagir avec vos clients, gérer les requêtes fréquentes et automatiser votre support client. 

Christina Garnett, Principal Marketing Manager, Offline Community and Advocacy, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss 2023 marketing trends and what's new for HubSpot. Listen Now on EventUp! Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.

It's no secret that digital technology, in particular social media, stokes division in society and sometimes provokes violent conflict. Toxic polarization prevents us from solving problems, from making decisions together, from being constructive in our approach. In In this episode, we'll explore the dangers of social media, but we'll also talk about ways technology can be used to build bridges and promote social cohesion., we'll explore the In this episode, we'll explore the dangers of social media, but we'll also talk about ways technology can be used to build bridges and promote social cohesion. Guest Shamil Idriss, is the CEO of Search for Common Ground. SFCG is the largest peacebuilding organization in the world, and has a long history of using media in reconciliation efforts. Almost fifteen years ago, Shamil established a virtual exchange program connecting young adults in Europe and North America to their peers in the Middle East, and he's been working at the intersection of peacebuilding and tech ever since. In February, Shamil helped launch the Council on Technology and Social Cohesion to foster collaboration between peacebuilders and tech workers.  Shamil says it's crucial for the peacebuilding field to understand technology's dangers AND to harness its potential for good.Follow Shamil Idriss on Twitter @ShamilIdriss.HOW TO RATE AND REVIEW MAKING PEACE VISIBLEIn Apple Podcasts on iPhone Tap on the show name (Making Peace Visible) to navigate to the main podcast page.Scroll down to the "Ratings and Reviews" sectionTo leave a rating only, tap on the starsTo leave a review, tap "Write a Review" In Spotify(Note: Spotify ratings are currently only available on mobile.)Tap on the show name (Making Peace Visible) to navigate to the main podcast page.Tap on the star icon under the podcast description to rate the show. In Podcast Addict(Note: you may need to sign in before leaving a review.)From the episode page: On the top left above the show description, click "Post review."From the main podcast pageTap "Reviews" on the top left.On the Reviews page,  tap the icon of a pen and paper in the top right corner of the screen. ABOUT THE SHOWMaking Peace Visible is a project of War Stories Peace Stories. Our mission is to bring journalists and peacebuilders together to re-imagine the way the news media covers peace and conflict, and to facilitate expanded coverage of global peace and reconciliation efforts. Join the conversation on Twitter: @warstoriespeace. Write to us at jsimon@warstoriespeacestories.org. Making Peace Visible is hosted by Jamil Simon, and produced by Andrea Muraskin, with help from Faith McClure. Music in this episode is by Blue Dot Sessions, Meavy Boy, and Bill Vortex. 

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT  CHRISTINA GARNETTAward-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans.Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.She is the Principal Marketing Manager - Offline Community & Advocacy @t HubSpotYou can follow Christina on Twitter (@ThatChristinaG) or on LinkedIn (https://www.linkedin.com/in/christinamgarnett/) ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Alison Posada is an elite negotiator, seller and builder of deep client relationships.  She has more than 15 years of sales and media experience with companies such as Basis Technologies, Pandora, Clear Channel Radio, Fox Television, Talkwalker and most recently Stingray Advertising. She specializes in helping brands and advertising agencies understand how to reach their audiences and both plan and execute marketing campaigns across traditional and digital channels. She's crushed and exceeded her target in virtually every role she's occupied and the streak continues! In this episode, super-seller Alison shares her top cheat codes on: i) how to build trust with clients through transparency and honesty, ii_ how to approach client communication which leads to an open dialogue and iii) how to handle negative emails and lost deals with grace.

In this episode of the Enterprise Sales Development podcast, we speak with Ingo Dhandayudham, Senior Director of Global SDRs at Talkwalker. With two decades of experience managing sales development teams, Ingo shares his perspective on how to improve the sales development craft without compromising quality and many other inspiring techniques. Ingo also talks about the value of teaching hyper-personalization to SDR teams and how it can be a tool that allows them to solve problems that deeply resonate with clients and creates opportunities to build interpersonal trust within the sales process.  WHAT YOU'LL LEARN The growing importance of the SDR function Teaching hyper-personalization and training SDR teams Doing more with less and projecting market impacts The need for positivity and creating incentives for SDR teams QUOTES “We set up basic goals around hyper-personalization. We create ten personalized emails a day based on persona or industry. We give them templates they can build off of. We look at the scripts and ask “Is this something we would open or respond to?” The goal is to start at 10 then bump it up monthly.” - Ingo Dhandayudham [14:20]  “Start with the problem. Don't assume. List different problems you have seen others experience but ask what problem resonates with the client. We can solve them all but we want to know what resonates with them.” - Ingo Dhandayudham [21:18] “Today, consumer trust and making sure we do the right thing is the most important thing.” -Ingo Dhandayudham [35:58] “We keep pushing forward. The SDR function is vital no matter what the economy does to you.” - Ingo Dhandayudham [45:53] TIMESTAMPS [00:00] Intro [02:54] Ingo's professional journey [10:18] Bringing visibility to SDRs  [14:07] How do you teach hyper-personalization? [21:29] Solving problems that resonate with people  [26:43] Stability of close rates [36:30] Nice to have vs. Need to have  [38:40] Pillars of growth [43:25] Incentives and positivity  [46:15] How to connect with Ingo CONNECT Ingo Dhandayudham on LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she's opening the playbook on community building.Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff.Follow Christina:LinkedIn: linkedin.com/in/christinamgarnettTwitter: https://twitter.com/ThatChristinaGKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro07:40 The HubSpot Mission09:07 Black Friday Conversations That Hit Different12:19 How Christina Thinks About Community13:43 Staying Close To Our People17:46 Creating Touchpoints Of Connection22:56 Thinking In The Comments25:12 The Two-Beer Buzz32:16 The Difference Between Targeting And Community45:33 Tracking User Culture

34 of the world's leading experts have come together to define 10 key social media trends for Talkwalker's 93-page Social Media Trends 2023 Global Report. And guess what...2 of your favourite Anchors have picked out the most interesting parts to discuss with you in this episode. If you work in the wonderful world of social media, you better bloody listen to this!Try Adobe Express (pod sponsor).

Fin des cookies tiers, explosion de fake news et des deepfakes, réseaux sociaux décentralisés, voir multiformats, ascension du social shopping… Bienvenue dans l'ère de l'Influence 2023.     Annie Abela Lichtner,  fondatrice du collectif d'influenceurs B2B La Brigade Du Web, reçoit: Constance de Villenfagne, Responsable Marketing Europe du Sud, chez Talkwalker, pour présenter le dernier rapport intitulé : « Les tendances des réseaux sociaux en 2023 » Et deux experts de La Brigade Du Web :   Jonathan Chan, Community Manager chez Dentsu, expert en Innovations & Marketing Camille Jourdain, auteur, enseignant, conférencier, spécialiste du marketing d'influence.  “La Brigade Du Web” vous accompagne dans la mise en place de votre stratégie de communication sur les médias sociaux. Vous guide dans la construction de votre contenu et la définition des indicateurs de performance.   Pour en savoir plus : contact : annie@mydigitalweek.comHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Più spazio per le community, la Customer Experience sarà sempre più integrata con i social, i cookie si "sbricioleranno" e la sostenibilità sarà centrale. Queste sono solo alcune delle tendenze previste per il 2023 sui social: nella puntata ne abbiamo discusse 10, elaborate da Talkwalker e Khoros nel loro nuovissimo report, che potete scaricare qui

Digital has changed the way consumers and businesses communicate with each other. It is creating on one hand new opportunities but also new threats and risks. Transitioning from insights to impact is key and we will see how companies can leverage social & online listening to their advantage.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Épisode 846 : La veille, c'est la charnière de nos métiers et pourtant on l'oublie trop souvent... Fastidieuse, chronophage, complexe, on a tendance à la laisser de côté alors qu'elle est indispensable. Aujourd'hui on vous aide à vous organiser pour votre veille !Etape 1 : Définir son périmètre de veilleBen oui, faire de la veille ça prend déjà du temps alors si en plus on doit tout surveiller laisse tomber.Une bonne veille bien efficace c'est déjà 15 à 30 min par jour alors il faut bien cibler son sujet .Est-ce que je fais une veille sectorielle, métier, sur l'actualité de mon secteur, les derniers outils, les dernières innovations.Est-ce que je fais une veille concurrentielle, analyse direct et watching de mes concurrents Est-ce que je fais une veille tendancielle plus large sur les formats qui marchent, les sons à la mode, les outils pour communiquer. Ou alors je fais une veille 360º et je passe tout au tamis après coup ?Déjà là le spectre est assez large Etape 2 : Identifier ses sources et collecterPour identifier les sources, là tout de suite il va falloir se remonter les manches. Une bonne veille, même si vous êtes équipés en outils commence toujours par une bonne recherche à la Mano.Quels sont les sites d'actualité qui parlent de mon secteur, est-ce qu'ils publient encore, est-ce que j'aime la manière dont ils présentent les news ?Avec des sites d'actus : En Social Media vous avez les célèbres Blog du modérateur, Siècle digital, Social Media today, The Verge ou encore Presse Citron par exemple.Avec des POdcasts ; On peut aussi partir de Podcast, comme Le Super Daily par exemple, ou des podcasts comme Marketing Mania ou The Story Line, un podcast dédié à la création de contenu.Si tu es un peu vintage, tu te fais de jolis favoris dans ton google Chrome et tu ouvres chaque site des que tu en as besoin ;)Social Listening >Pour la veille Social Media on peut aussi aller jusqu'au Social Listening ou Social Monitoring.Ces méthodes consistent à écouter ce qui se dit autour de mots clefs, liés à la marque ou liés à mon secteur par exemple.Des outils comme Talkwalker, Digiming ou MentionComment collecter et réunir toutes ces sources ?Avec un outil d'agrégation / de curation de contenu.Les outils les plus célèbres pour les faire sont Buffer, Altop, ou encore Feedly que nous utilisons.A l'intérieur des outils vous pouvez créer des flux spécifiques par mot clefs ou par thématiquesEtape 3 : Archiver les bonnes idéesPour les conserver vous pouvez :enregistrer vos idées sous forme de posts sur Les réseaux, sur Instagram simplement avec la fonction enregistrer ou sur Facebook ou Linkedin en vous les envoyant via message privé.Les stocker dans un Board Trello dans une colonne spécifique pour les « bonnes idées »Si tu es dans la recherche visuelle, fais toi des boards Pinterest !Etape 4 : Partager sa veilleUne fois qu'on a trouvé de bonnes idées, on aura envie de les partager avec nos clients, avec nos collaborateurs et pour ça plusieurs solutions. Vous pouvez vous les transmettre via des messageries comme Hangout ou Whatsapp mais vous pouvez aussi les archiver dans un board Trello par exemple.Si t'es un peu geek, tu peux aussi te faire une mini newsletter automatique sur la base de ces flux RSS pour nourrir tes collègues !. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

We speak with Phil Kaplan about sports news coverage in the NIL era. Phil is a college sports editor for USA Today, overseeing SEC coverage. We discuss how the recruiting process is now impacted by NIL earning potential. Phil discusses a recent project related to NIL within high school athletics, inspired by the coverage of Arch Manning's recruitment. Phil is also the father of a college athlete and shares his experience as the parent of a collegiate soccer player during the NIL era. We discuss how Orange Mountain Designs has partnered with members of the Lady Vols to promote merch.We also discuss Illinois State's NIL forum for international athletes, featuring presentations from Talkwalker and Hawker Family Sports and Entertainment. We discuss how this advice is in line with our conversation with Emir Demirkiran in a previous episode.We speak about Florida's efforts to change NIL legislation…again.We hear from Nillie Athlete Jemal Williams. We discuss our favorite recent nillies, including HBCU League Pass+'s deal with Grambling State University athletes and Crazy Dough's Pizza's deal with the Boston College softball team. Crazy Dough's deal was inspired by Kamryn Warman, Nicole Giery, and Elisabeth Laviolette.To learn more about our Nillie platform, visit nillie.io or email contact@victreefi.com. In This Episode: Phil KaplanUSA TodayVicTreeFi on Instagram | Facebook | LinkedIn | Website Name Image Likeness: Instagram 

78 days until the kickoff of the Basketball season. John sits down with Women's Basketball Hall of Fame Head Coach Doug Bruno to discuss the upcoming season and his induction into the WBHOF. John also sits down with new DePaul Athletics Partner Matt Barry from TalkWallker. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

With social justice, the cost of living crisis, war in Ukraine, COVID, the environment and the US Senate dominating the news agenda, there's an awful for consumers to take in. So when it comes to the brands they love, what do they really want to see? Action or escapism? This week Paul is joined by Marketing Manager Jack Richards to discuss Talkwalker and Hootsuite's latest Brand Love report, which determines the 50 most loved brands in the world. What to do Next Subscribe to receive new episodes automatically, and if you enjoy today's show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

Die 50 beliebtesten Marken 2022 und was du von ihnen lernen kannst. „Das sind die Top Ten Love Brands auf Social Media: Talkwalker veröffentlicht mit Hootsuite einen Brand Love Index 2022. Die Top Ten halten einige Überraschungen bereit. Oder wer würde glauben, dass Rossmann mehr geliebt wird als dm?" - W&V, 16.06.2022 Viele fallen gerade in ein Sommerloch und fragen sich, was der richtige Weg bei weniger Views und Klicks ist. WAKE UP! In dieser Folge fasst Torben die aktuelle Studienlage zusammen und verrät dir 6 Tipps für den Aufbau einer starken Marke. Laut der Erhebung von Talkwalker und Hootsuite sind L'Oréal, Lego und Ducati die meist geliebtesten Marken im deutschsprachigen Raum. Was diese Marken tun, um positiv aus der Masse hervorzustechen und was du daraus lernen kannst, erfährst du in dieser Folge. Quick & Dirty - direkt zum Umsetzen. Hinterlasse deine persönliche Bewertung bei iTunes oder Spotify und abonniere „WAKE UP! NEWS", wenn du keine Folge mehr verpassen möchtest. __________ Der erste TPA Media Branding Workshop in München, am 25.06.22 - und du kannst mit dabei sein: https://bit.ly/3wAPBl0 Werde jetzt Teil der WAKE UP! fam ❤️ und trage dich beim Newsletter ein: https://torbenplatzer.com/newsletter/ __________ ► Twitch Stream: https://bit.ly/3qV78yl ► Instagram: https://bit.ly/1T8p0DF ► YouTube Kanal kostenlos abonnieren: https://bit.ly/2QpjOuM ► Twitter: https://bit.ly/3J9MDqO ► Discord: https://discord.gg/nbg6Kdq ► SELFMADE Branding bestellen: https://amzn.to/2VgT0FH ► Torbens Biografie bestellen: https://amzn.to/3a5lZBa www.torbenplatzer.com // www.tpa-media.com Impressum: https://torbenplatzer.com/impressum Torben Platzer ist ein deutscher Multiunternehmer, SPIEGEL Bestseller Autor, Influencer und eine wahrgenommene Internetpersönlichkeit. Er gilt als Pionier im Bereich digitales Marketing, soziale Medien und Markenaufbau (engl. Branding) und ist Co-Founder der Social Media & Branding Agentur TPA Media, die seit 2017 mit Sitz in München agiert. Auf seinen eigenen Kanälen hat er mittlerweile eine Fanbase von über 500.000 Menschen aufgebaut und bespielt diese seit 2017 regelmäßig mit Content und aktuellen Formaten. Unter dem von ihm gegründeten Label WAKE UP spricht er vor allem über Chancen und Probleme des Internetzeitalters und die modernen Zugänge durch soziale Medien, METAVERSE und WEB 3.0. Dabei vermittelt er einen realistischen Eindruck vom Unternehmertum und führt Selbstexperimente durch. Torben hat es sich zur Aufgabe gemacht, die digitale Welt zu beleuchten und die richtige Einstellung zu vermitteln, um Chancen in dieser erfolgreich wahr zu nehmen.

Community builder and advocacy strategist, Christina Garnett, uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. Her work serves to help brands better connect with their current customers, potential customers, and fans.In our conversation you will learn:- How to foster organic relationships and connections with your audience- How to nurture your audience into a customer base- What does an audience-to-customer journey look like?- What you can do to get out of your own wayBio: Christina is featured in HubSpot Academy's Social Media certification course as well as their separate course on social listening. She is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for national events like INBOUND19, Social Fresh 2021, Adapted Digital Media Summit, and local events for the Virginia SBDC. You can also find her featured in ebooks by HubSpot, Social Insider, and Talkwalker, and articles in The Next Web, Adweek, and Meltwater.

The emergence of metaverse is expected to gain a huge market opportunity. AR and VR are believed to soon get more investment from businesses in the coming years. In Singapore, metaverse has been explored by local brands. On SGExtra, Prime Time's Timothy Go and Bharati Jagdish spoke with Benjamin Soubies, Managing Director, APAC & Japan of Talkwalker to find why the metaverse is marketing's next big thing.   See omnystudio.com/listener for privacy information.

In today’s ever-evolving economy, it is crucial for brands to understand and connect with their consumers to drive real benefits, including increased sales and client retention especially as audiences become more unpredictable than ever. Benjamin Soubies, Managing Director, APAC & Japan, Talkwalker shares with us findings from Talkwalker's ‘Shape Tomorrow’ report, detailing conversations around 100 global brands and identifying what consumers expect brands to be working on. See omnystudio.com/listener for privacy information.

Oliver Bloom is an Enterprise Account Executive at Talkwalker. In this episode, Oliver reverse engineers how he prospected and closed two of his bigger enterprise deals. Connect with Oliver on LinkedIn here and Talkwalker here. Resources mentioned in the episode: Show Notes Page  Here are three more ways to get help with your prospecting: Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further. Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out. Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.

Want to stay up to speed with the latest social media trends & predictions in 2022 from 70+ Marketing leaders? In this episode we dive into Talkwalker & Hubspot's Social Media Trends 2022 Global Report & share our own predictions. From the Metaverse, to TikTok taking over the world, to social media decentralization this episode has everything you need.

John Hinds is a Sales Director for the US and Latin America at Talkwalker, a consumer intelligence and social listening platform. In this episode, Jeremey and John discuss what sales leaders can do to level up their game and how they pursue learning. Visit Salesloft.com for show notes and insights from this episode.

When you think social listening, you probably, by default, think customer service and social consumer care. But did you know that advanced brands use social listening to gather consumer insights? You can mine social media conversations for the types of information you might expect from focus groups or research. On this episode of Digging Deeper, we pick the brain of Todd Grossman, the chief adoption officer for Talkwalker. That platform is one of the top social analytics and market insights platforms on the market today. Grossman moved into his current role after being the CEO for the Americas for the company since 2015. Prior to that he was in leadership at Precise Media and spent a good long tenure at PR Newswire and Multi-Vu, both of which I believe were acquired by Cision along the way. So his background in the media insights world is deep. Also mentioned on the show: TrendHERO report review by Jason Falls Influencer Marketing Show - April 27 in New York City If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! This episode of Digging Deeper is brought to you by PodchaserPro. PodChaserPro is the professional version of Podchaser, which helps anyone find, manage, rate and follow podcasts. PodchaserPro, however, gives you access to that critical audience information you need for media planning and buying, or public relations or influencer outreach to podcasts. If your brand or agency would like to find out more, go to PodchaserPro.com/falls. Sign up there and make your podcast outreach and media planning more effective! Digging Deeper is a podcast on the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

A report by Talkwaker and HubSpot – tailored for markets worldwide – recently revealed the latest social media trends in seven languages. Benjamin Soubies, Managing Director, APAC & Japan, Talkwalker shares the key highlights from the report, along with how metaverses will be the next consumer connection in the marketing scene.See omnystudio.com/listener for privacy information.

มาเตรียมตัวให้พร้อมก่อนเข้าสู่การตลาดในปี 2022 ไปพร้อมกันค่ะ  •

Podcast topics:- Leslie talks about his recently announced plans to step down as chairman at Weber Shandwick after more than two decades at the agency, his early political comms work in the U.S. and abroad, his plans for the future and more;- On narratives, implications, outcomes and strategies of government officials and climate activists during the COP26 climate change summit;- Highlighting the execs and professionals who comprise PRWeek's Health Influencer 30: Class of 2021, including Merck comms head Cristal Downing and Moderna chief brand officer Kate Cronin;- Recapping the PRWeek 40 Under 40 gala, which was celebrated in-person on October 28, and diving into how the honorees this year might change the industry;- What PR holding companies' Q3 financials say about where the industry has been and where it's going, with an eye on Stagwell, WPP and more;   - Rounding up the latest merger and acquisition news in the agency and vendor sectors, including Finn Partners, Amulet Capital Partners, TalkWalker and more;   - How Omnicom is accommodating its New York City employees' transportation needs with a private bus fleet;- Recapping Tuesday's off-year election results, which saw Republican victories in Virginia, a hotly contested governor's race in New Jersey, Boston electing a historic mayoral candidate and more.

Social Media befindet sich stets im Wandel. Was aktuell gerade angesagt ist, kann in zwei Wochen bereits outdated sein. Um up to date zu bleiben, veröffentlicht HubSpot jährlich mit Talkwalker den Social Media Trends Report – ein Überblick über aktuelle Trends, die die Social Media Welt bewegen. Heute spricht Mona Szyperski, Marketing Managerin DACH bei Talkwalker, über die großen Trends wie Communities sowie deren Impact, Corporate Social Responsibility und warum Influencer Marketing nun erwachsen wird. Themen [02:47] Was Social Media von anderen Kanälen unterscheidet [07:35] Was sind Social Communities? [16:14] Corporate Social Responsibility und warum man als Unternehmen mitmischen sollte [20:35] Ist Social Media politischer geworden? [22:47] Influencer Marketing wird erwachsen [31:22] TikTok vs. andere Kanäle In der Show erwähnt: Social Media Trends Report 2022: https://offers.hubspot.de/social-media-trends-2022 HubSpot Community: https://community.hubspot.com/?profile.language=de  Fragen für das AMA: podcast-dach@hubspot.com Feedback? Gerne an podcast-dach@hubspot.com  Mehr über uns unter: https://www.hubspot.de/podcasts/the-digital-helpdesk 

Te doy la bienvenida al episodio #157 de la 4ta temporada de Marketing Hack Show sobre Social Listening. En este episodio invite a Paula Cutuli, ella es Founder de Soulnet & organizazadora de Social media Week  Mexico también está de invitada Susana Salazar Digital Transformation and Brands Director de Bacardi, México. En este episodio vas a escuchar sobre: Cuál fue el objetivo de Marketing de Bacardi durante esta pandemia Además de recorte de presupuesto, a qué se enfrentaban como marca, qué desafíos tenían. Por qué fue importante para ustedes comenzar un Social Listening y entender como le dicen a Bacardi Ron. Cuál es su métrica más importante como equipo de marketing. Cómo se estructura su equipo de marketing Qué aprendieron de la mano de TalkWalker haciendo Social Listening Qué tipo de contenido crearon a partir de hacer Social Listening Recuerda si te gusto el episodio compartirlo con tu equipo o con tus amigos, podría ayudarle a alguien en estos momentos. Este episodio es posible gracias a CoderHouse: ¡Especialízate en las habilidades más demandadas del mercado laboral junto a expertos de la industria! Únete a Coderhouse, la comunidad de aprendizaje en linea y en vivo más grande de Latinoamérica de Marketing, Diseño UX UI, Programación, Producto y Data. Formarás parte de cursos con un enfoque práctico, mentorías personalizadas, acompañamiento en la inserción al mercado laboral, y más. Inscríbete hoy y obtén un 10% de descuento adicional con el código: Gabriela10  También síguenos en redes sociales como Marketing Hack Show y mi perfil personal Gabriela Escamilla para darnos feedback sobre los episodios ;)

We all say that we put the customer at the heart of what we do, but are we looking at selling products and services first, rather than listening to the client's needs? Talkwalker's Rami Deeb, sat down with Dan Gold to look at how organisations can improve their influence, reputation, and performance by being customer-centric. Note from Dan: If you don't believe how beautiful Luxembourg is, take a look at this two-minute video. (Unsponsored) -- Produced and Hosted by Dan Gold. Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO. Closing: Sunkissed by IKSON. --- Send in a voice message: https://anchor.fm/fuse-podcast/message

Et si vous mesuriez ce qui se passe avec les réseaux sociaux pour votre entreprise ? Quels sont les enjeux, les critères de mesure qui compte, les outils de visualisation disponibles sur le marché ? Social Dashboard, Social Wall, Social Media Management, on en parle ensemble ? Liens des articles cités lors de la diffusion : - Social Dashboard definition https://searchcontentmanagement.techtarget.com/definition/social-media-dashboard - 3 outils indispensables pour gérer ses réseaux sociaux efficacement https://www.meltwater.com/fr/blog/3-outils-g%c3%a9rer-r%c3%a9seaux-sociaux/ - Why use a social media dashboard? https://www.klipfolio.com/resources/dashboard-examples/social-media - 5 Top Social Media Dashboard Tools to Manage Your Social Accounts https://www.jeffbullas.com/5-top-social-media-dashboard-tools-to-manage-your-social-accounts/ - Pourquoi installer un social wall sur sa page web ou homepage ? https://www.dialogfeed.com/fr/pourquoi-utiliser-un-social-wall-sur-son-site-web/ - Article didactique d'avril 2018 de présentation des principaux outils de media sociaux (social media) - https://www.lafabriquedunet.fr/blog/top-outils-social-media-management/ - Les 5 analyses essentielles pour votre dashboard Social Media https://blog.digimind.com/fr/insight-driven-marketing-fr/les-5-analyses-essentielles-pour-votre-dashboard-social-media/ - Analyse des médias sociaux – Tableau de bord gratuit https://chantalepelletier.com/reseaux-sociaux/analyse-medias-sociaux-stats/amp/ - Pourquoi perdez-vous encore du temps avec un reporting manuel ? https://www.brandwatch.com/fr/blog/vizia-reporting-manuel/ Quelques plateformes : - Hootsuite https://hootsuite.com - Talkwalker https://www.talkwalker.com/fr/ - BrandWatch https://www.brandwatch.com/fr - Bloom http://bloomsocialanalytics.com Lien pour t'abonner à la newsletter https://bonjourppc.substack.com Lien pour t'abonner à notre chaîne YouTube https://bit.ly/YTbonjourppc

Twitterに関する統計データの紹介です。 世界のデータになりますが、日本に関する記録もあり、なんだか面白いです。 ・ ・ ・ ＼SNSはこちらから／ ■Twitter https://twitter.com/yamaumiphoto ■Instagram https://www.instagram.com/yamaumiphoto/ ・ ・ ・ 〈参照記事〉 ■40 amazing Twitter stats to inspire your social strategy - Talkwalker https://www.talkwalker.com/blog/40-amazing-twitter-stats-to-inspire-your-2017-social-strategy?utm_medium=referral&utm_source=socialmediatoday&utm_term=EN&utm_content=blog&utm_campaign=40-twitter-stats ■40 Twitter Stats for 2021 [Infographic] - Social Media Today https://www.socialmediatoday.com/news/40-twitter-stats-for-2021-infographic/604699/ ■2021年TikTokの月間アクティブユーザー数が12億人に - TechCrunch Japan https://jp.techcrunch.com/2020/11/16/https-techcrunch-com-2020-11-10-new-forecast-pegs-tiktok-to-top-1-2b-monthly-active-users-in-2021/

Based on total website traffic, social media behemoths, YouTube and Facebook are the second and third most visited sites, respectively, behind only Google, with Twitter in 4th and Instagram 5th. To be clear,4 of the top 5 most visited websites are social media websites. All of those people, all over the world, spending all that time on social media, every day, sharing, questioning, arguing, promoting, and engaging, it is a truly magnetic place to be. Understanding audiences has always been a key plank in sponsorship. That's why, social listening can be a very powerful tool to be able to help sell, find, align, activate, and report on sponsorships, regardless of whether you are a rights holder, brand, or agency. As such, joining us on the show to discuss how social listening can be used in sponsorship is Benjamin Foster, Talkwalker Oceania Enterprise Partner. Talkwalker is an AI-powered analysis tool that provides real-time insights into what's happening on all social channels and online media, across 187 languages. You can connect with Ben on LinkedIn and find out more about Talkwalker on their website. Jordan Rutner, Research Marketing Manager at KORE Software, also joins us to talk about his latest blog, Tokyo 2020 In 2021: Broadcast And Sponsorship Breakdown.  Enjoy See omnystudio.com/listener for privacy information.

Topic 1: Apple Healthcare. Are you onboard? Apple is considering direct health care. So, they're testing out a service with their own employees. Of course it all started with data. Now they're connecting devices and data to actual hands-on clinical care. Are you comfortable with this care from an IT company? If so, is Apple the company? Link: - https://www.theverge.com/2021/6/16/22536623/apple-primary-care-project-data-watch-app  Topic 2: Do we need a Federal Agency for Data Privacy? Proposed legislation would create a data privacy agency for the United States. Good? Bad? Or just ugly? We discuss. Once again, we note that legislation and compliance are the wave of the future. Link: - https://www.vox.com/recode/2021/6/17/22536907/gillibrand-data-protection-act-privacy  Topic 3: Can AI Measure Joy? Talkwalker is a company that uses AI to help find information across the Internet using artificial intelligence. Now they've applied their technology to evaluate how much users love specific brands. We list the big results, but also focus on a fun result: Choosing a much-loved brewery. Quote: “The brewery scored more than 15 points in the category defined by artificial intelligence-identified expressions of joy. Average Joy Score for the top 50 most loved brands was 4.” Links: - https://www.cleveland.com/entertainment/2021/06/great-lakes-brewing-co-lands-on-list-of-worlds-most-beloved-brands.html  - https://www.talkwalker.com/resource/report/love-brand-report-eng-2021-final.pdf  -- -- -- Vendor Memo: This podcast is sponsored by the Small Biz Thoughts Technology Community. Check us out at www.SmallBizThoughts.org.  Forms, templates, and checklists are just the start. Our Community includes ALL of the best-selling books on managed services in all available formats, plus free training, members-only programs, and the best business training available to managed service providers anywhere. Plus, we have weekly live members-only Zoom calls. The average member saves more than 200% of their membership cost each year. We are totally dedicated to YOUR success. Just because you're in business for yourself doesn't mean you have to go it alone. Join us today at www.SmallBizThoughts.org.  :-)    

28 giugno 2021 - all'aperto senza mascherina, ma la preoccupa la variante delta...nel frattempo il Green Pass mostra tutta la sua fragilità mettendo a nudo i dati sensibili basta fare una semplice scansione del QR Code! Interessante la ricerca di Talkwalker che ha analizzato ben 1228 brand nei differenti paesi attraverso social media, news, blog, forum e altri canali d'interazione - misura la capacità e la dedizione dei marchi nello stabilire una vera e propria relazione emotiva con i propri consumatori e, a valle del processo, ha generato la classifica mondiale TOP-50 e le TOP-10 dei paesi, Italia inclusa, in cui è stata condotta la rilevazione.I primi 3 sono: Armani, Parmigiano Reggiano e Ducatilink all'articolo di Affari Italiani: https://www.affaritaliani.it/economia/notizie-aziende/talkwalker-armani-il-lovebrand-seguono-parmigiano-reggiano-ducati-744141.htmlUn anno in giro per il mondo ospitati da AIRBnB un sogno? No realtà!link all'articolo: https://www.repubblica.it/economia/2021/06/09/news/turismo_un_anno_fuori_casa_con_alloggi_pagati_airbnb_cerca_12_viaggiatori_a_tempo_pieno-305112529/?ref=RHTP-VS-I270681073-P11-S7-T1

Deirdre Breakenridge is an author, entrepreneur, and CEO at Pure Performance Communications. As a 30-year veteran in public relations (PR) marketing and branding, she's worked with senior leaders at Fortune 500 companies.  Deirdre is the author of seven business books, including Answers for Modern Communicators which was recently named one of the 100 best storytelling books of all time by BookAuthority. Deirdre is also the host of the podcast, Women Worldwide, which is in its sixth year and has nearly 2 million downloads.  Today, we're going to discuss modern public relations and how it works alongside marketing. Public Relations Then and Now  Bill Gates said, “If I was down to my last dollar, I would spend it on public relations.” PR is a great way to build awareness and credibility while protecting our reputation through the media, social media, and within our communities. Our goal should be to find the positive messages and stories in our organizations and share them with consumers. Since PR is such an effective way to build our businesses, we need to be aware of how the industry is changing.  When Deirdre entered the public relations industry, it looked very different than what it does today. Traditional PR was about writing press releases to hand out to news outlets, who would then share our story. However, this approach of trying to control the messages sent out to consumers doesn't work as well with modern media. Our stories, whether good or bad, can be spread on social media in seconds.  The Pew Research Center found that 86% of Americans get their news from their smartphones or computers, over radio, television, and print publications. This means consumers don't have to rely on news outlets to learn about our companies anymore. They have Google. They have Facebook. While 68% of Americans still get news from news websites and apps (traditional PR can still work), nearly just as many look to social media. According to a study, 53% of Americans say they get news from different social media platforms (Source: Pew Research Center). A news outlet may wait for a press release, but social media doesn't wait around for an email to share a story.   PR professionals need to adjust to the fact that people have a wide variety of media outlets and platforms where they can get their stories. Today, many stories don't flow out of a company's communication department. The stories are created inside communities on social media. We don't have as much control over the stories that get shared as we did before. Instead, people are citizen journalists and the power of the story lies in their hands-on social media. Modern media has become increasingly interconnected with marketing.  5 Ways to Effectively Implement Modern Public Relations  Here are five ways our companies and businesses can effectively use modern public relations.     Monitor Social Media   Often a story about our brand or company will find its way on social media before we know about it. Social media monitoring is essential to see how we're perceived by our audience. We need to watch for the negative comments so we can catch them early on and find a way to amend them, while also watching for the positive comments so we can learn what stories our customers resonate with and continue to share them.  It only takes a few negative comments or missteps for our image to be impacted and our reputation to go down the drain. If we aren't monitoring our social media channels, we won't know when a negative story about our brand is circulating the web, and we won't be able to take action to fix it. With modern PR, it's our responsibility to monitor everything affecting our brand.  There are different tools and platforms we can use to monitor how our brand is perceived on social media. Deirdre recommends the free plan of Hootsuite. It can help us see who's talking about our brand on social channels and what the conversation points are about.  Deirdre also recommends using Notified by Intrado, another platform that lets us monitor digital conversations. Notified can help us craft our stories and reach out to journalists through the platform, monitor and measure how well we're doing, and see how much engagement our brand has.  Talkwalker is another social listening tool Deirdre finds useful. Talkwalker has an AI-powered analysis that provides real-time insights into what's happening on all social channels and online media.   Be Active on Social Media   We shouldn't just monitor social media. We should be actively engaged on all platforms to share positive stories about our brand. We have to realize that many stories develop away from the media. Even major media outlets keep an eye on social media for new stories. If we aren't putting positive stories and messages about our brand out onto the world wide web, who will? One of our main goals should be to enhance our online presence.  As we become active on social media, this is where we begin to see a huge overlap in PR and marketing. With marketing, we want to create content to market our brand and with PR we want to create content to build our reputation. With both, we want to build relationships with our customers. The majority of our customers are likely active on social media platforms. We can engage with them through our content to build those relationships.    Build Relationships   We should develop good relationships with media outlets and influencers.   When it comes to getting our stories out in the media, it helps to have good contacts. When we've developed good relationships with producers, editors, or journalists at media outlets such as CNN, New York Times, or other local news sources, it is easier to reach them and get our story out. Even if a story is released on social media first, we can bring in experts who can comment on the stories. We can foster relationships by getting to know editors or journalists really well.  Once we know and understand the agenda of a journalist or outlet, it's a lot easier to creatively pitch a story to promote our expertise. It's important to remember that, when we want to be in the news or want to be covered, it's not just about our agenda. It's about their agenda as well. We have to think about what the media wants to share and why they want to share it.  Sometimes media outlets may release a negative story about our company. This is another great reason why we should be developing relationships. If a company releases a story that will reflect badly on our brand, we can get in contact with them sooner to make amends if we already have a relationship with them. I have found that recently, a lot of what PR practitioners do is repair reputations. They need to know when to make comments on stories and when to leave them alone.  Not only should our PR practitioners focus on building relationships with the media, but they should also start building relationships with influencers. According to a Global Communications Report, 60% of PR executives believe influencer marketing is becoming a vital part of PR (Source: MediaKix). We can use our PR department to help reach out to influencers to share our brand messages.  Since public relations is about credibility, public opinion, and shifting opinions, it is great to align with other influencers who have credible brands. Whoever we align with will be a brand representative.    Work with the Marketing Team   PR and marketing often overlap. Teamwork between these two critical components of our business can be the difference between success and failure.  Search engine optimization used to be separate from PR, but this has changed. PR is all about storytelling and content. In fact, “80% of PR professionals and marketers believe the future is digital storytelling.” (Source: mediakix.com) We have to understand how we are tagging our content and what descriptions we are using. We also need to be on the same page with marketing. Who is using our content? How are they optimizing? How do we optimize together? When a campaign is rolling out through marketing, the best thing the marketing department can do is have the public relations team on board and ready to gauge public perception over a campaign. We shouldn't have to guess what's going on.  We don't want to have “silo working” within our organizations. Silo working happens when different departments don't communicate with other individuals they work with. This can create a huge problem as it leads to misunderstandings and confusion, reducing efficiency.  Deirdre said we can help break down work silos by helping our PR and marketing teams understand what each other's jobs are. Deirdre said that she once had a training session with PR and marketing and found that each department didn't know what each other's day looked like. To fix this, it helps to have a buddy system where we share what we do or walk a day in someone else's shoes. This can open our eyes to what others are doing, why they're doing it, and how we can help each other.  We should have closer internal communication. Collaboration and innovation have to start with the entire team.    Be Conscious of What We Say and Do   Above all else, if we want to have a good brand reputation, we have to actually be good. We need to make sure we are staying positive, staying true to our brand, and providing value to our customers. A news outlet can't write a bad story about us if there isn't one. They also can't write a good story about us if there aren't any.  Deirdre believes that modern PR is a responsibility. What we do and say is part of this responsibility. It's essential to know what goes on around our brand. It's as if we're in a fishbowl. Everything we do is seen by everyone else, emphasizing the need to be open and transparent. Our stories must show ethics and good judgment. In the current saturated media landscape, we want to be the experts who bring helpful information.  A PR executive can help our company say and do the right things. They help us interact with the media and can provide advice on touchy subjects. For example, in 2020, the Black Lives Matter Movement became so powerful and important, that many businesses decided to come out and release a statement supporting it. With such controversial and deeply emotional topics, our brand needs to be careful about what we say and don't say. A PR specialist can help us with that.  Key Takeaways Thank you so much Deirdre for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: PR has changed. Many stories no longer flow out of a company's communication department. The stories are created inside communities on social media. Social media monitoring is essential to see how we're perceived.  We should be actively engaged on social media to share positive stories about our brand. We should develop good relationships with media outlets and influencers. It's better to have 10 really good relationships with media professionals than to have a list of 100 connections that barely know us. PR and marketing leaders should collaborate and lead the way for their teams to collaborate.    Connect with Deirdre  If you enjoyed this interview and want to learn more about Deirdre or connect with her, you can find her on LinkedIn. You can also visit her website at  www.deirdrebreakenridge.com. Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  What are the most effective PR strategies you've used to share your stories and messages? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/132-how-to-effectively-implement-modern-public-relations/ 

Albane Flamant is the Head of Brand & Data Storytelling at Talkwalker, social listening and consumer insights services provider to brands all over the world. Talkwalker was named a Leader in social listening by The Forrester Wave™ Report. Albane joined Talkwalker as a Digital Communications Officer in 2015 and in this very short period of time she was promoted five times within the organisation and became the head of brand & data storytelling. Previously, she was in charge of the development of Talkwalker's presence & marketing activities in the French market and the US markets, from influencer relations to content marketing. Talkwalker helps in making sense of consumer & customer feedback across all channels. Their listening and analytics tool enables more than 2,000 companies worldwide to protect their brands, measure their impact and gain the key consumer insights that drive purchase decisions. Going beyond social listening, the company also offers an AI-powered conversational intelligence platform that connects the dots between what customers think, say, and do. Albane has a Dual Master in Journalism & International Affairs from the Institut d'Etudes politiques de Paris and bachelor's degrees in law and communications. She started her career in communications, writing, journalism, and research and still continues to be a prolific writer. She writes at the Talkwalker blog regularly. In this episode, Albane offers a comprehensive view of data analytics in social listening & consumer insights. The story behind Talkwalker - How Talkwalker got established, its vision, and present situation. How data analytics is at the centre of social listening and sentiment analysis. How sentiment analysis works. How everyday brands are using sentiment analysis to improve customer experience and drive revenue. The use of AI & ML technologies in social listening, consumer insights, and product research. Benefits of podcast monitoring for brands and how Talkwalker monitors 35 thousand podcasts. Utilizing customer feedback from all the available channels to improve customer experience. The place of review platforms and facing fake and bot reviews and activities. Some of the fascinating real use cases of Talkwalker technologies. If you are a CMO and you want to always be on the pulse of your customer sentiment around your brand and products, this is the episode you shouldn't miss! BusinessAnalytics, SocialListening, ConsumerInsight, CustomerExperience, DataScience --- Send in a voice message: https://anchor.fm/analyticsshow/message

Robert Glaesener, CEO of Talkwalker, talks about his mission to help world-leading brands activate the voice of their customer in real-time. Talkwalker look to go beyond social listening using an AI-powered conversational intelligence platform that connects the dots between what customers think, say, and do.

Talkwalker, eine der führenden Plattformen für Conversational Intelligence, weiß: Wer spricht über meine Marke? In welchen Kanälen finden die Gespräche statt? Welche Tonalität herrscht dort? Wie stehe ich im Vergleich zum Wettbewerb da? Unternehmen müssen heute in der Lage sein, eine 360-Grad-Sicht auf ihre Marke zu haben, sagt Martin Alamri, Managing Director DACH bei Talkwalker. Um Trends aber auch Krisen frühzeitig zu erkennen, müssen Unternehmen in der Lage sein, alle Gespräche rund um das Unternehmen und darüber hinaus zu analysieren. Künstliche Intelligenz kann Unmengen an Daten in Echtzeit analysieren. So auch die AI Engine von Talkwalker, die neben Sentiment-Analyse und Bilderkennung jüngst auch eine eigene Speech-to-text-Technologie entwickelt hat. Inka Hause spricht mit Martin Alamri über Trends und warum nur wenige B2B-Unternehmen Social Listening betreiben und wie diese von Monitoring-Plattformen profitieren können – nicht nur bezüglich der Wirkung von PR. „Reputations- und Krisenmanagement ist für moderne B2B-Unternehmen unverzichtbar.“ „Viele B2B-Unternehmen denken fälschlicherweise, dass die Stimmen der Kund*innen nur für B2C-Firmen relevant sind.“ „Durch die Speech-to-Text-Technologien wird jedes gesprochene Wort erfassbar.“

In this episode of B2B Nation, we talk to Todd Grossman, CEO of Talkwalker Americas, about how brands can effectively track the conversations that matter to them on social media. This space used to be called social media analytics, then it was called social media listening. Today, it's often described as “conversational intelligence,” and it delivers a detailed analysis of what is being said about a brand across social media platforms. As Todd explains, Talkwalker's technology can analyze social media platforms, podcasts, blogs and more. Its reporting goes deeper than vanity metrics like shares and likes. It includes details on who is taking part in online conversations and analyzes the sentiment of the discussion. We also talk about the future of social media and social audio, the disinformation problem and Todd's favorite productivity tools. Episode Guide 3:22: How social media monitoring evolved into conversational intelligence 5:04: Examples of conversational intelligence in action 7:39: The type of reporting that conversational intelligence delivers 9:15: Battling disinformation on social media during the pandemic 11:42: The effects of disinformation and toxicity on social media 13:57: How do social audio and Clubhouse fit in? 15:30: What will be the popular social media conversations one year from now? 16:49: What are Todd's favorite tools and applications?

In this episode of B2B Nation, we talk to Todd Grossman, CEO of Talkwalker Americas, about how brands can effectively track the conversations that matter to them on social media. This space used to be called social media analytics, then it was called social media listening. Today, it’s often described as “conversational intelligence,” and it delivers a detailed analysis of what is being said about a brand across social media platforms. As Todd explains, Talkwalker’s technology can analyze social media platforms, podcasts, blogs and more. Its reporting goes deeper than vanity metrics like shares and likes. It includes details on who is taking part in online conversations and analyzes the sentiment of the discussion. We also talk about the future of social media and social audio, the disinformation problem and Todd’s favorite productivity tools. Episode Guide 3:22: How social media monitoring evolved into conversational intelligence 5:04: Examples of conversational intelligence in action 7:39: The type of reporting that conversational intelligence delivers 9:15: Battling disinformation on social media during the pandemic 11:42: The effects of disinformation and toxicity on social media 13:57: How do social audio and Clubhouse fit in? 15:30: What will be the popular social media conversations one year from now? 16:49: What are Todd’s favorite tools and applications?

Épisodes 579 : Dans cet épisode on va essayer de voir comment on peut évaluer la gravité d’une crise digitale !Le but ici est de sentir arriver une crise et de savoir au mieux l’analyser afin d’ y répondre le plus justement possible.On va aussi prendre quelques exemples de marque qui ont connu ce type de bad buzz.La réputation d’une marque est une chose fragile.Si les réseaux sociaux peuvent faire des rois et des rennes ils peuvent aussi très vite les faire chuter.Sur un rien, une blagounette, un bon mot, une rumeur, tout peut très vite dégénérer. Et les répercussions peuvent être sévères : attaques virulentes, boycott et dans la plus part des cas une image de marque durablement esquintée. Savoir gérer une crise sur les réseaux sociaux c’est tout un Art. Il faut écouter le bruit avec beaucoup d’attention, détecter les signaux faibles et identifier à quel moment et avec quel intensité réagir. Surtout il convient de ne pas sur réagir et de garder la tête froide.—Dans cette épisode on va essayer de voir comment on peut évaluer la gravité d’une crise digitale !Le but ici est de sentir arriver une crise et de savoir au mieux l’analyser afin d’ y répondre le plus justement possible.—C’est la crise ? Pas de panique et surtout beaucoup de méthodeUne méthodologie de gestion de crise : Détecter la criseAnalyser avec précision son évolutionIdentifier à quel moment il faut répondre Répondre avec la bonne intensité ——Comment détecter si ma marque est face à une crise ?Cela passe principalement par une veille proactive et en temps réel, qui permet ainsi d’éviter un maximum les crises. Afin de bien détecter une crise en amont et de pouvoir surveiller si elle devient véritablement une crise, il faut être en veille. C’est la veille durant toute l’année qui va permettre d’anticiper les contenus extérieurs qui peuvent déclencher potentiellement une crise.Veille de marque : Le CM a un rôle stratégique majeur C’est notamment pour ça que traiter 100 % des commentaires peut être salvateur pour détecter le début d’un quelque chose avant tout le monde ! J’insiste, tout bon CM peut-être l’élément qui va repérer avant tout le monde le début de quelque chose.On peut vous parier que dans n’importe quelle crise il y avait des messages avant-coureurs que vous n’avez pas vu passer car vous n’avez pas été assez bons et précis sur la modération.——4 indicateurs clés pour juger de la gravité de la criseChaque jour votre marque est confrontée à de polémiques et des interactions complexes sur les réseaux sociaux. Ça ne veut pas dire qu’il y a systématiquement crise. On peut utiliser plusieurs indicateurs pour essayer de comprendre si il y a véritablement une crise à gérer ou alors seulement deux ou trois messages un peu relou.——Gestion de crise : Regarder l’évolution du volume de messages publiés au sujet de votre marqueLe premier indicateur à surveiller : le volume de messages publiés.On va surveiller le nombre de messages qui parlent de ce sujet là qui sont publiés sur Internet.On va donc pouvoir commencer à s’inquiéter si il y a un sujet qui commence à largement augmenter en terme de volume alors qu’il n’y a pas d’opération de marketing sur ce sujet de la part de la marque.Le volume tout seul ne suffit pas. Il faut aussi réfléchir en terme de proportion.Si vous êtes habitués à voir 150 000 messages par jour sur Internet qui parlent de vous alors peut-être que 3000 messages qui parlent de ce sujet là ne suffiront pas à vous inquiéter.Alors que 3000 messages qui parlent de vous lorsque vous êtes une petite marque ça peut être beaucoup plus inquiétant.Conseil : Un outil d’écoute de bruit doit faire partie de votre pack d’outilsDe notre côté on utilise Agorapulse qui nous permet de remonter toutes les mentions qui sont faites de la marque sur les réseaux sociaux. Dans certains cas un outil plus complexes peut-être utilisé : Talkwalker ou Brandswatch.——Autre indicateur clé pour juger de la gravité d’une crise :Gestion de crise : Constater l’évolution du champ lexical employéUne fois qu’on a détecté un volume de messages publiés important il faut aussi pouvoir analyser, sonder, quel est le contenu de ses messages.Et on peut entrer des mots-clés, que ce soit dans un système de modération sur les réseaux sociaux ou sur une écoute de bruit sur Internet.Si des mots tels que scandale, boycotte, discrimination… sont employés c’est qu’il y a sûrement un problème.Ensuite, chaque type de marque à certains mots sensibles qui lui sont propres.Des entreprises pharmaceutiques peuvent faire attention à des mots tels que « mort » ou « médicaments » associés l’un à l’autre.Les fast-food vont faire attention à des termes tels que « obésité ».Des marques dans la charcuterie vont faire attention à des mots tels que « abattoir » ou « vegan ».——Gestion de crise : Porter une attention aux communautés impliquéesUne fois qu’on a analysé le volume de messages publiés et le champ lexical, normalement on est au courant qu’il y a un problème, et on est au courant de quel est ce problème.Il faut maintenant déterminer par qui est porté ce problème.C’est là qu’il va falloir avoir une lecture très juste. Il faut bien connaître la marque pour savoir aussi quelle communauté peut soulever une crise autour de cette marque.On va surveiller si certaines grosses pages FB relaient, s’ils parlent de ce problème.Les communautés peuvent des influenceurs, des militants ou des activistes et puis évidemment vos clients.Il faut donc mesurer la taille des communautés qui partagent ses buzz. Si une page activistes de 20 000 personnes en parle c’est une chose, mais si du coup cela se propage sur d’autres pages du même style de plus en plus grosses là il peut y avoir un problème.Une petite centaine de commentaires et messages restreints à une communauté d’activistes très précise n’a pas le même impact si ces polémiques commence à déborder dans le mainstream.Conseil : connaître les comptes « à risque » qui s’expriment sur votre marqueIl est donc important d’être capable de définir qui sont les lanceurs d’alertes, qui sont les personnes relayant la crise. ——Gestion de crise : Détecter si la crise est susceptible de devenir mainstreamLe Buzz a t il franchit les limites des communautés actives exclusivement en ligne. A-t-il été relayé par des médias ou des journalistes. Si c’est le cas c’est que le sujet est en train de devenir mainstream et là ça devient vraiment sérieux.Tant que la polémique reste sur twitter ça va mais le jour où le sujet se retrouver sur 20minutes.fr ça commence à être chaud.Conseil : garder un oeil sur Google ActualitéEvidemment votre Google Actualité est d’ores et déjà truffé d’alertes qui vous remontent toutes les mentions e votre marque ou produit dans les sites d’actualité en ligne. Non ? Et bien il faut s’y mètre !L’importance aussi d’un Bad buzz peut venir de son relais à l’étranger.Peut-être qu’en France le problème ne va pas trop être soulevé, mais que dans certains pays à l’étranger plus sensible à la question posée, ou la marque se trouvera dans une situation délicate.Cette reprise à l’international est Importante à surveiller, car elle peut avoir deux enjeux importants :Premièrement, si votre marque à des intérêts à l’étranger et dans certains pays où la crise apparait cela peut être problématique pour ses ventes.Deuxièmement, le fait que cette crise soit reprise à l’étranger peut aussi la faire revenir de manière plus forte en France.—Gestion de crise sur les réseaux sociaux : la cas EvianLe 13 avril dernier un tweet de la marque Évian a déclenché une petite crise digitale.Évian avait écrit sur Twitter : « RT si vous avez déjà bu 1L aujourd’hui ! »C’était aussi le premier jour du ramadan où les musulmans jeunent du matin jusqu’au soir.Vous l’avez senti venir, un début de crise s’est fait sentir. Pourtant quand on va regarder sous le tweet en question on ne trouve que très peu d’attaques vis-à-vis de la marque et surtout beaucoup de messages bienveillants.Certains souligne qu’effectivement le timing n’est peut-être pas le meilleur mais franchement pas non plus de quoi s’alarmer.Attention, en cherchant bien on trouve quand même quelques comptes qui traitent Évian d’islamophobe ou qui attaquent frontalement la marque.Mais non seulement le volume de ces messages restent restreint, mais les personnes qui portent ce message sont aussi des comptes peu identifiés et qui ne sont pas forcément des leaders de quoique ce soit.Et donc pendant la journée cette petite polémique éclate.Si bien que quatre heures plus tard Évian décide de présenter des excuses : « bonsoir, ici la team Évian, désolée pour la maladresse de ce tweet qui n’appelle à aucune provocation ! »C’est surtout un message bienveillant et pacificateurMais quelque chose qui aurait pu rester franchement très anecdotique, a connu une toute autre résonance. Puisque suite aux excuses d’Évian, une autre communauté s’est emparé de cette crise digital.Ainsi des personnes beaucoup plus influentes et à la résonance plus importante, qui ont notamment accès à des plateaux télé, ce soit emparés de l’affaire.En effet, on retrouve des personnalités politiques d’extrême droite, comme Robert Ménard ou Gilbert Collard qui respectivement vont dénoncer « la soumission totale de certains acteurs à certains musulmans », ou encore « une soumission au terrorisme intellectuelle. »On voit donc bien là l’exemple, d’une crise digitale qui n’en était même pas vraiment une, et qui s’est transformé en une affaire nationale suite au communiqué d’Évian.Plutôt qu’un communiqué comme celui-là, Évian aurait pu laisser et passer à autre chose.. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

In today´s episode of Your Business Greatness, host Simone Sloan, Founder of Your Choice Coach, an executive strategy, leadership coaching, and diversity, equity and inclusion (DEI) firm, speaks with guest Kelly Fuller, DEI Consultant at Your Choice Coach. Their discussion revolves around what diversity, equity, and inclusion look like during the age of COVID-19 and what it means to bring your full self to work. When employees believe that their management cares about them as a person, there is more productivity, engagement, satisfaction, and fulfillment. Employers need to ensure intentionality aligns with impact, employee wellness and mental health are prioritized, and work flexibility is considered. Employers and employees need trust to work in a safe space. Managers have to be proactive and ask their employees how they are doing. They need to have questions ready and be prepared to feel uncomfortable with the responses. Most importantly, creating a safe environment where your employees feel they can share this type of information is crucial during this time. Kelly's words of wisdom: People-centered approaches lead to profits. For leaders, inclusiveness needs to be a top priority. Every aspect of the workforce is evolving; it's mission-critical for employers to remain competitive and ensure that diversity, equity and inclusion is deeply embedded into organizational culture. Simone's words of wisdom: Don't micromanage. It's about co-creation, communication, understanding, and how to build an effective workplace community. Build curiosity and empathy in your company culture to allow employees to become more adaptable, resilient, and trust that you have their back. About Kelly Fuller: Kelly Fuller is a dynamic communications, sales, and analytics leader who is passionate about addressing inequity and driving adoption for change management in the workplace. As a Consultant for Your Choice Coach, an Executive Coaching and Diversity, Equity and Inclusion (DEI) advisory firm, she develops people-centered strategies for clients that support a more inclusive mindset and organizational culture. Prior to joining Your Choice Coach, Kelly was Senior Sales Director at Talkwalker, a global social listening and analytics company. During her tenure leading the healthcare vertical, she advised enterprise technology, pharmaceutical and consumer packaged goods (CPG) companies on leveraging data insights to support organizational growth drivers. She's also held roles with PR agencies and software companies. Kelly has a BA in Communications, Minor in Spanish from the University at Buffalo, and studied abroad at the Instituto Internacional in Madrid, Spain. She earned a Certificate from Cornell University for its Diversity and Inclusion Training program. To connect to Kelly Fuller: Linkedin: linkedin.com/in/kelly-fuller09 https://yourchoicecoach.com To connect to Simone and Your Choice Coach: www.linkedin.com/in/simonesloan https://yourchoicecoach.com Twitter: @AimInspireGrow Facebook: https://www.facebook.com/YourBusinessGreatness YouTube: Your Business Greatness Resources Mentioned: McKinsey Study: Women in the Workplace 2020

Today on Uncooked, I’m sharing key insights of the past few episodes and how brands are finding innovative ways to adapt and communicate with consumers today. Tune in to hear the highlights of conversations on Ember’s temperature-controlled mugs, why GreenPal is the Uber of Lawncare, and why you need to meet SUZY, the human face of Consumer Intelligence. We’ll also dive into my thoughts on emerging post-pandemic trends and learn how a startup called Proud Ounces is getting new moms back to work.   You can listen to the full episodes here: Brand Spotlight: Ember Tech Co. - https://podcasts.apple.com/us/podcast/brand-spotlight-ember-tech-co-what-temperature-do-you/id1535090919?i=1000509171064   Brand Spotlight: GreenPal - https://podcasts.apple.com/us/podcast/brand-spotlight-greenpal-how-uber-lawncare-services/id1535090919?i=1000510248264   SUZY - https://podcasts.apple.com/us/podcast/suzy-the-human-face-to-consumer-intelligence/id1535090919?i=1000512156565   Raw Take: Post-Pandemic Consumer Behaviors -  https://podcasts.apple.com/us/podcast/raw-take-i-see-signs-of-restlessness-a-little-hedonism/id1535090919?i=1000513131036   Raw Take: #2020 Nostalgia - https://podcasts.apple.com/us/podcast/raw-take-2020rewind-nostalgia-trends-expected-to-stick/id1535090919?i=1000514056184   Brand Spotlight: Proud Ounces - https://podcasts.apple.com/us/podcast/brand-spotlight-proud-ounces-helps-new-moms-get-back-to-work/id1535090919?i=1000515899933     What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

Thank you to all of our amazing guests and viewers for supporting Fan Experience TV as we are closing in on our century mark! Join us for episode 75 as we welcome Matthew Barry and Nick Brenner to the show to talk about Talkwalker. Talkwalker is an AI and social listening that helps you build your brand and track how people are talking about it. In addition to talking about Talkwalker, we will hear about Matt and Nick's fan experiences. Rick and I will also talk about all of the latest news in the sports world. This program is brought to you by Playing the Field™, a sports-themed matchmaking community. Pre-register today to meet sports fans at https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2tBV1plQXN0QmlLODNqd3Jkb0VmSUZ3TXlHZ3xBQ3Jtc0tsNV9VeHBRcDBJOThoS1Z1ZlBwRTh1VDNDcVM5SzFSel9tZ05DdkZSSDJkMk05Ul9uNjFpQ3NDdzFYeWhIVTVIMm9KWmU5ZVVmNFJNN2VobXRlNUVRZTB4NmI4bkpxdEQ1ME11aEY5aXFJakVYS1B0QQ&q=http%3A%2F%2FMeetSports.Fans%21 (http://MeetSports.Fans!)​ https://www.youtube.com/hashtag/cx (#cx)​ https://www.youtube.com/hashtag/voice (#voice)​ https://www.youtube.com/hashtag/analytics (#analytics)​ https://www.youtube.com/hashtag/social (#social)​ https://www.youtube.com/hashtag/sports (#sports)​ https://www.youtube.com/hashtag/connection (#connection)​ https://www.youtube.com/hashtag/conversations (#conversations)​ https://www.youtube.com/hashtag/talk (#talk)​ https://www.youtube.com/hashtag/socialmedia (#socialmedia)​ https://www.youtube.com/hashtag/sociallistening (#sociallistening)​ https://www.youtube.com/hashtag/tool (#tool)​ https://www.youtube.com/hashtag/smart (#smart)​ https://www.youtube.com/hashtag/ai (#ai)​ https://www.youtube.com/hashtag/podcast (#podcast)​ https://www.youtube.com/hashtag/itunes (#itunes)​ https://www.youtube.com/hashtag/smo (#smo)​ https://www.youtube.com/hashtag/seo (#seo)​ https://www.youtube.com/hashtag/marketing (#marketing)​ https://www.youtube.com/hashtag/digitalmarketing (#digitalmarketing)​ https://www.youtube.com/hashtag/data (#data)​ https://www.youtube.com/hashtag/digital (#digital)​ https://www.youtube.com/hashtag/smallbusiness (#smallbusiness)​ https://www.youtube.com/hashtag/business (#business)​ https://www.youtube.com/hashtag/socialmediamarketing (#socialmediamarketing)​ https://www.youtube.com/hashtag/technology (#technology)​ https://www.youtube.com/hashtag/bigdata (#bigdata)​ https://www.youtube.com/hashtag/content (#content)

On this week's episode, Dan sits down with PR industry insider, communications technology influencer, and social media leader, Todd Grossman. As the CEO - Americas at Talkwalker, Todd is at the forefront of social listening and analytics, and he and Dan dig in and get a bit geeky on just how far measurement has come in recent years. But more than that, they talk about the evolution of the PR industry as a whole, where it's going, and of course, what the CEO of one of the top SAAS companies does in his spare time to save the world.

Lo nuevo en la "newsletter" de @ViaPodcast:  ✅ Google compró la startup de audio 3D Dysonics. ✅ Clubhouse agrega pagos para creadores con el fin de mantener en la aplicación a los hosts populares. ✅ Así es el oyente de podcasts en España, según datos de Podimo. ➽ Por qué realmente no hay 2 millones de podcasts.  Noticias sobre podcasts ➽ Orange, acaba de lanzar en España el pódcast sobre tecnología y sostenibilidad «Hola Planeta«.  ➽ Chelsea Clinton lanzará el nuevo pódcast “In Fact with Chelsea Clinton”.  ➽ The Dropout Podcast, un pódcast de crímenes reales, se convertirá en un programa de televisión.  ➽ El Servicio Navarro de Empleo de España ha estrenado una nueva plataforma en internet de vídeos formativos y podcasts, con el nombre de Canal Empleo Lansare. Herramientas y servicios de podcasting ➽ AllTheFreeStock.com, es un lugar para encontrar imágenes gratis ➽ Google Podcasts prueba función para personalizar las recomendaciones de capítulos.  ➽ Casted recauda $7 millones en financiamiento. ➽ Talkwalker agregó podcasts a la lista de fuentes que cubre. Eventos ➽La Cadena SER de España realizará este mes tres charlas con creadores de podcasts de su plataforma SER Podcast. **¡El podcasting está cambiando cada minuto!** Todos los días revisamos docenas de sitios y te resumimos lo más importante sobre las tendencias, recursos y herramientas del podcasting. ¡[Subscríbete](https://viapodcast.fm/suscribete/) a la “newsletter” de Via Podcast y recibe diariamente las 7 notas más importantes del día y prepárate para lo que viene! Más tendencias ➽ ¿Las plataformas digitales marcarán el fin del formato Top 40 en la radio? ➽ En The Fix analizan el momento histórico del audio y como los medios pueden usarlo. Podcast recomendado Dosis. Es el nuevo pódcast de la productora colombiana «La No Ficción». En la primera minitemporada cuentan la historia de Yesid Moreno, un hombre que ha superado cualquier cantidad de golpes y excesos en su vida. Se remontan a los primeros usos de la amapola, y al origen de la ‘guerra contra las drogas’. Exploran el potencial curativo de la psilocibina (presente en los hongos mágicos y el LSD). También indagan sobre la peor crisis de salud pública en Estados Unidos en los últimos 20 años después del Covid-19: el consumo dependiente y problemático de medicamentos opioides recetados por médicos en todo el mundo para ‘aliviar’ cualquier tipo de dolor.

Stefano è Sales Director Media&Sports EU di Talkwalker. Talkwalker è una società che utilizza la tecnologia basata sull'intelligenza artificiale per monitorare e analizzare le conversazioni online in tempo reale su social network, siti Web di notizie, blog e forum in 187 lingue. Negli ultimi anni le logiche di business della sport industry sono cambiate abbracciando le dinamiche proprie della media industry. La possibilità di ampliare ad una scala globale la platea potenziale di tifosi e spettatori ha determinato per federazioni e società sportive la necessità di investire in attività di marketing, comunicazione e valorizzazione del marchio. In questo quadro le strategie digitali e social hanno un ruolo cruciale con milioni di fan in giro per il mondo con i quali interagire e condividere la passione per una squadra.

On today’s episode of Uncooked, I’m summarizing the highlights and key insights of this year’s episodes so far. Listen as we explore the person-to-person marketing tactics of Benedetto Guitars, why Rumpl wants to be the “Nike of blankets” and a dive into how the events of 2020 have influenced our decision-making at the highest level in 2021.   You can listen to the full episodes here: Brand Spotlight: Benedetto Guitars Part 2 - https://apple.co/3q0oYQA Brand Spotlight: Rumpl - https://apple.co/36TEdDy 2021 Marketing Trends - https://apple.co/3jx2Tqg 2021 Cultural Trends - https://apple.co/3cUq5xI   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

On today’s episode of Uncooked, I wanted to bring to you, cultural insights that have been swirling in my head from reports I’ve been reading lately. Insights which pertain to how the pandemic has affected our behaviors and how brands should respond to the major shifts. We’re changing as people and brand need to know how. Rafael Sternbach from Talkwalker joins me as we discuss the biggest trend to watch for in 2021, and who is behind it. Rafael is a Marketing Executive for Talkwalker in NYC. His agency experience includes digital community building and using social media analytics tools to discover niche audiences to build new business strategies. When he's not advocating to brands to build stronger connections with their audiences through social listening, you can find him riding a bike in Central Park, or roasting coffee beans out his fire escape.   You can connect with Rafael here: https://twitter.com/rafaelsternbach   Learn more about Talkwalker’s 2021 Trend Report: https://www.talkwalker.com/social-media-trends?utm_medium=referral&utm_source=uncooked-pod&utm_term=...   What burning questions do you have about branding and the marketing industry? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com. See omnystudio.com/listener for privacy information.

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Sophie Clark, Marketing Lead for social analytics platform, Talkwalker, the leading insights platform. Sophie shares the key findings from in-depth research conducted with major brands over the latter part of 2020. We find out who have been the major winners and losers in social media and why. How have brands changed their campaign styles over the year and what are they likely to do in 2021. Brands want more analytics to help drive e-commerce opportunities through major platforms. @talkwalker@thebcmaPresented by @gordonglenisterProduced by Neil Whiteside at Freedom:ONESupport the show (http://www.thebcma.info/membership/)

There are many ways to test our content. We can do A/B testing of email subjects and different calls to action... But HOW do you test visuals? Historically, the only real way to do that has been through market research (I don't say this on the show, but I personally have been paid a BUNCH of money to take part in market research studies!), which is expensive. What if there was a company using AI that can give you data on what visuals will resonate with your audiences? What if it was a SaaS product that would save you a ton of money - you'd jump at it, right? We're not "promoting a product here" -- we don't do that -- we are sharing a NEW and unique solution to an old time issue. Also, Christina is the queen of #MarketingTwitter, so it made perfect sense for us to also talk about the platform we both love to bits. This is a GOOD one, y'all! Another show that will help prepare you for a new year. Please let us know your feedback on the show and what subjects you'd like us to cover in the new year. Here's a scientific article about visual intelligence, and a fancy deck about how it works. Our guest... Christina Garnett, Senior Insights Strategist at Vizit Former teacher and marketing director, Christina works with Fortune 500 brands to strengthen their digital strategy. With inbound marketing and audience intelligence at the heart of her work, Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more.With her work at VIZIT, Christina works to create strategy playbooks and visual intelligence reports in the pursuit of content that resonates with the target audience. She has a deep love for audience research and social listening, believing that to truly understand your audience, you need to listen to them.Christina is featured in HubSpot Academy's Social Media certification course, as well as their separate course on social listening. She has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by Social Insider, HubSpot, and Talkwalker, as well as articles by The Next Web and Meltwater. We are "Making a Marketer"... in all ways. Check out EPISODE 71 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released song, "Too Close"! **

Dopo un 2020 disastroso ci prepariamo ad un 2021pieni di tante speranze. Qui parleremo, oltre che delle nostre belle speranze anche dei trend che ci aspettano, così da poterci organizzare per poter comunicare al meglio al nostro target. Ascolterai alcuni dei trend individuati da Talkwalker e Hubspot commentati da me.

For this episode of the Earned Media Podcast, we’re joined by 3 top social media influencers to discuss the new Talkwalker 2021 Social Media Trends Report, which predicts the top 10 social media marketing trends for the next year. Social Media Influencer Panel Gini Dietrich – Founder of Spin Sucks, creator of the PESO Model,… The post Influencers Discuss Talkwalker 2021 Social Media Trends Report appeared first on Eric Schwartzman.

Dans ce nouvel épisode on discute Relations Presse avec Aurore Vinzerich alias Madame de la com' ! Un échange durant lequel Aurore nous partage son expérience, une véritable masterclass avec énormément de conseils à la clés pour celles et ceux qui souhaiteraient se lancer dans une campagne RP, faire connaître son produit ou service et gagner en visibilité et en notoriété. Quand commencer, où trouver les contacts des journalistes, les erreurs à ne pas faire, autant de questions auxquelles Aurore apporte des réponses. Bonne écoute ! — Ressources citées : Site web Madame de la com' : www.madamedelacom.com Linkedin Aurore : https://fr.linkedin.com/in/aurorevinzerich (son mail à la fin de l'épisode) Startups et entreprises mentionnées : Groupe Actiplay : www.actiplay.com Association Bordeaux Entrepreneurs : www.bordeaux-entrepreneurs.com Héméra : www.hemera.camp Dipongo, histoires personnalisées pour enfants : www.dipongo.net Minuit sur Terre, chaussures écoresponsables et vegan : minuitsurterre.com Dydu, éditeur de chatbot, voicebot, callbot : www.dydu.ai Outils de veille : Google Alert : https://www.google.fr/alerts Talkwalker : https://www.talkwalker.com/fr Pour poser des questions ou nous suivre c'est par ici : instagram.com/open_startup linkedin.com/company/open-startup facebook.com/Open-Startup-107041310780888 twitter.com/Open_Startup_ Et mon contact perso, Guillaume Commagnac : www.linkedin.com/in/guillaumecommagnac Ainsi que le site web de TRACTR : https://tractr.net/ Si le podcast vous plaît, le meilleur moyen de me le dire, ou de me faire vos retours (et ce qui m'aide le plus à le faire connaître) c'est simplement de laisser un avis 5 étoiles ou un commentaire sur votre application de podcast préférée. Allez-y ça ne coûte rien!

On this episode of Experimarketing, Matt and Colin look to 2021 and beyond! The gang discuss the 2021 Social Media Trends report released by Hubspot and Talkwalker and provide the marketing community with their two cents! The gang talks about the idea of "remixing" content, the four C's of COVID, social commerce, conversational marketing, memes, social gaming, etc. Check it out.

The 2021 Social Media Trends Report by HubSpot and Talkwalker is out, and while it includes multiple TikTok mentions, two predictions stood out for Jeff. The report says to expect to see a rise in newsletters and podcasts – a return to “old-school marketing” – as brands shift to a simpler way of engaging consumers. Jeff and Charlie talk about the report’s reference to podcasting and this takeaway: “Even if creating your own podcast may not be suitable, it’s become such a broad market—there will be one out there suitable for a brand relationship. Interviews and sponsorships give you an opportunity to connect your company to a pre-nurtured, defined audience.” It’s true, podcast audiences listen closely to “their” shows. Earbuds provide an intimate connection, and the more niche your podcast is, the more you should value the presence of each listener. During the cool tools segment, the guys talk about SparkToro, promoted as a way to “instantly discover what your audience reads, watches, listens-to, and follows.” Thanks to Josh Greene of The Mather Group for that bit of knowledge, shared during his SEO, wikipedia and digital agency’s 5-year-anniversary webinar series.

Épisode 475 : Hubspot et Talkwalker ont sorti un gros dossier de plus de 50 pages sur les tendances qui vont animer les réseaux sociaux en 2021.On a décidé de mettre le nez dedans et d’essayer de vous en sortir ce qui était le plus important. On vous donne bien sûr accès via ce lien à cette étudeCette étude revient d’abord sur l’année 2020 qui était extrêmement particulière sur les réseaux sociaux aussi dû à la pandémie du COVID-19.Cette pandémie a initié de nouvelles manières de communiquer, et surtout un niveau de transparence encore jamais atteint par les entreprises sur les réseaux sociaux.L’engagement des marquesC’est la tendance numéro un pour 2021 que met en avant ce rapport, les entreprises doivent s’engager pour faire la différence.Malgré les clichés qui peuvent exister sur les plus jeunes, les génération (comme les génération Z ou Alpha) et on l’avait déjà vu dans le passé dans Le Super Daily, ce sont des générations qui sont engagées autour de thématiques de fond et ce sont elles qui décident des tendances de demain.Ces jeunes génération n’hésitent pas à s’engager autour de sujets politiques, comme l’égalité, l’éducation ou encore la santé mentale….Ne pas négliger L’impact de la génération Alpha, la génération socialement responsableSelon cette étude et les clusters de conversations observés cette année, on observe une forte implication des jeunes générations sur les sujets sociaux.Pour rentrer dans ce moule, les entreprises devront aborder davantage de sujets de société comme la santé mentale, l’éducation, l’évolution des tendances alimentaires, l’inclusivité et la justice sociale, sans quoi elles pourraient perdre en utilité vis a vis de leurs consommateurs.Ces sujets sont indispensables aux yeux de cette génération Alpha mais aussi de la génération Z qui les précèdent. Cette génération qui a vu ses proches perdre leur emploi pendant le covid ou avoir eux-même des difficultés à trouver un premier emploi. Et il y a de fortes chances qu’ils haussent le ton sur ces sujets dans les années à venirCes audiences ont été mobilisées sur les réseaux par leurs youtubeurs préférés notamment avec le mouvement écolo / Eco responsable #onestprêts, on peut parler aussi de greta thumberg. Ils se sont aussi questionnés sur les gilets jaunes, intéressés au mouvement Adama Traoré et bien sûr ils avaient un carré noir au milieu de leur grille insta.Cependant attention, aller sur ce terrain implique de s’engager, les mots perdent de leur sens si la marque ne s’engage pas.Exemple de marque : dans la foulée du mouvement Black Lives Matter, Nike a directement embrayé sur sa campagne #UntilWeAllWin et n’hésite pas à se positionner sur les sujets de justice sociale.L’utilisateur au centreL’étude relève tout d’abord quelque chose de nouveau. Le remixing, c’est le fait que certaines personnes de votre audience récupère des contenus que vous avez généré pour les réutiliser à sa sauce. (Gif, Filtre en réalité virtuelle)C’est notamment une plate-forme comme TikTok qui a aussi lancé cette tendance. Puisque sur la plate-forme TikTok il y a quand même un principe de reproduire le contenu de quelqu’un d’autre.Il faut donc en tant que marque penser à mettre à disposition du contenu et encourager la créativité de ses utilisateurs.L’étude nous dit notamment : « les contenus générés par l’utilisateur suscite 28 % d’interactions supplémentaires par rapport au contenu de marque classique ».Il faut donc remettre l’utilisateur au centre de sa stratégie de communication.Mettre l’utilisateur au centre de sa communication c’est aussi accepter que le conversationnel sur les réseaux sociaux est indispensable.Vous le savez chez Supernatifs depuis le début on défend cette idée que sur les réseaux les consommateurs et les marques sont sur un pied d’égalité. Ce n’est plus une communication top Down mais une communication où on échange véritablement avec ses clients.Ainsi 2021 plus que jamais sera aussi l’année du conversationnel.Les memesCe contenu vieux comme le net, est toujours d’actualité et performe encore plus en 2020 et devrait continuer en 2021.55 % des 13 à 35 ans envoient des memes au moins une fois par semaine ! C’est juste énorme.Pas toujours facile d’intégrer ce format à sa communication de marque, mais il est possible de se servir des créations de ses utilisateurs et de les partager en Story ou en retweet sur Twitter.On a déjà parlé des memes iciLa nostalgieC’est peut-être lié à ce qu’on vit durant l’année 2020 et aux souvenirs qu’on a de l’année 2019 qui était meilleur puisque le Covid n’était pas encore arrivé, mais la nostalgie apparaît comme un thème dominant dans la communication d'aujourd’hui et de l’année prochaine.L’étude nous précise que l’utilisation de mots-clés liés à la nostalgie a doublé quasiment depuis la fin du confinement.On voit d’ailleurs un exemple assez criant avec Netflix qui se sert beaucoup de la nostalgie dans sa communication sur les réseaux sociaux.On retrouve parfois des créas avec du rétro Gaming ou même avec des choses évoquant un passé plus heureux.Le succès d’une série comme Stranger Things, qui respire à plein nez cette nostalgie des années 80 et séduit une large audience en est l’exemple parfait.C’est simple, la nostalgie a été mentionné 157 700 fois en lien avec la marque Netflix cette année.Le Social GamingC’est une tendance qui monte déjà depuis quelques temps, nous en avions déjà parlé avec Fred Cavazza dans un ancien épisode il y a plus d’un an.Le Social Gaming c’est exactement ce qu’on retrouve dans Fortnite, qui est à la base un jeu en ligne autour duquel se développe un nombre d’interactions sociales très important.Aujourd’hui, les plus jeunes qui jouent à Fortnite se retrouvent sur le jeu pour discuter, échanger, parfois sans même jouer.On sait aussi que Facebook horizon devrait arriver et déclencher de nouvelles choses, amener le Social Gaming dans une plus grande dimension encore.On en a déjà beaucoup parlé, mais des plate-formes comme Twitch prennent de plus en plus de place, notamment avec le confinement. Mais on voit aussi YouTube se positionner fortement sur le streaming de jeu vidéo, notamment pour toutes les interactions sociales qui peuvent exister autour.L’essor des fake newsLes fake news, on en entend parler tous les jours dans les actualités et elles ont même dépassé le stade des réseaux sociaux. Aujourd’hui, c’est d’ailleurs une date anniversaire puisqu’on est en pleine campagne présidentielle Américaine. Le monde traverse une période de précarité sociale et environnementale et il n’en faut pas plus à la désinformation pour s’installer.On a fait parlé de ce phénomène il y a quelques mois suite à une étude sur le sujet, et les résultats sont dingues.Des personnes ayant étées exposées longtemps à des fake news les ont jugé plus dignes d’être repartagées même en sachant pertinemment que l’information est fausse.Aujourd’hui, 28 % des adultes aux États-Unis sont convaincus qu’un vaccin potentiel contre la COVID-19 sera utilisé pour implanter des micro-puces aux citoyens. Exemple de marque : En décembre 2016, Vinci est victime d’une fausse information et son cours de bourse perd en quelques minutes près de 20 % de sa valeur. L’information, relayée sur les réseaux sociaux et par une agence de presse est fausse, mais fait partie d’une opération plus large allant même jusqu’à la publication d’un faux démenti.Le retour d’une communication pertinente à l’ancienneLes techniques de communication sont comme de bonnes recettes de cuisine, celles qui marchent reviennent au goût du jour et c’est ce que l’on voit aujourd’hui. Là où l’on était il y a quelques mois encore dans une évolution du web marketing vers du 100% digital, on a tendance aujourd’hui à rappliquer de bonnes vieilles méthodes et à utiliser de bons vieux outils.Et là, c’est avec grand plaisir que cette étude souligne fortement un regain d’intérêt pour les newsletters, le podcast et les SMS . Des formats éprouvés depuis un ou plusieurs dizaines d’années.En 2020, les podcasts natifs représentent 9,2 millions d’écoutes, les mentions de newsletters ont augmenté de 14% pendant le confinement. Et tiens toi bien : le retour de la VOIX ! Aujourd’hui 68% des personnes communiquent par SMS avec leur mobile, mais l’heure est à la recherche vocale, les tweets vocaux et même les appels..Contrairement à d’autres méthodes de communication, l’optimisation de l’expérience utilisateur ne vient pas de la façon dont le contenu est partagé, mais de sa qualité et son accessibilité.. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Talkwalker has listed their top 10 predictions for the 2021social media trends. Listen to the briefing to hear why memes will be a bigger story next year. See acast.com/privacy for privacy and opt-out information.

The top 10 social media predictions for 2021 as reported by TalkWalker. See acast.com/privacy for privacy and opt-out information.

Former teacher and marketing director, Christina Garnett works with Fortune 500 brands to strengthen their digital strategy. With inbound marketing at the core, it's crucial that the target audience comes first and Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more. Christina works to create brand bibles, strategy playbooks, and more in the pursuit of a clear branded message that resonates with the target audience. She has a deep love for audience research and social listening, believing that to truly understand your audience, you need to listen to them. Christina is featured in HubSpot Academy's Social Media certification course as well as their separate course on social listening. She has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by Social Insider, HubSpot, and Talkwalker, as well as articles by The Next Web and Meltwater.

Jeff participated in a Twitter chat and shared his experience, this one with Julia Angelen Joy’s #PrimeTimePRchat where participants shared thoughts and ideas on diversity and inclusion challenges facing the PR and communications industry, including the woke-washing problem. Charlie talks about a “conversation cluster” by Talkwalker (and shared via Twitter by Sophie Clark) showing today’s top podcast topics. Leading the way: Social Justice podcasts, and Charlie gives a shout out to Organize Your Butterflies, an original podcast of YWCA produced by Podcast Village.

Todd Grossman of Talkwalker shares a study that reports shifting preferences with consumer packaged goods and purchasing habits See omnystudio.com/listener for privacy information.

Did you know that you can track conversations about your brand across over 187 languages, not just text but also logos and in videos? Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online. It's a key part of public relations because social listening tracks the impact of the work being done by the company or their agency. This can be crucial during a crisis as it can help a company to listen to conversations which are out of its' control; Talkwalker was used by the HK airline which had mispricing on its website leading to a torrent of talk about cheap business class flights.Talkwalker provides listening and analytics tools using artificial intelligence to more than 2.000 companies worldwide to protect their brands, measure their impact and gain the key consumer insights that drive purchase decisions. They have offices in Luxembourg, New York, San Francisco, Singapore, Frankfurt and Paris.I spoke with Sophie Clark about which languages they can cover, search for photos and video images, and applications including crisis management and sports sponsorship. They cover an astounding number of languages and Sophie explains some of the special features of Talkwalker including their own proprietary AI technology. There is a free service available and the basic package is £ 6,240 per year which can be also purchased by agencies to serve multiple clients, as the business model is based on data allowances. If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)

Over US$11bn is spent on PR and the burning question is "how do we measure the impact?"Actually now we can, with even more detail now thanks to technology but with some of the basic principles which have been in place for over 30 years. I heard them from one of the original authors in Singapore in 1996!Firstly, let's talk about the Active Communications Index: our simple formula which addresses the need to measure inputs before worrying about outputs.Content x Channels x Frequency. There's more on our website about this here.Then I am going to take you through some platforms which can be used for free or low cost, and also one of the biggest service providers. Coveragebook.com is a platform we use as measurement and evaluation is such a big part of where PR is at the moment. This service combines both strong analytics and excellent design. It visualises the impact of campaigns in a single comprehensive, intelligent and user-friendly way. It's really useful because it tells you immediately the page views and domain authority of the media your coverage appears in.Sentiment analysis is important because it's not enough to be spoken about, as Gerald Ratner found out in 1991 when he lost GBP500m overnight; there was too much negative publicity. TalkWalker.com has ‘free social media monitoring tools’ to track all sentiment. I've been using this platform to measure our work on the Ineos Grenadier launch today.Carma is the one of the largest media monitoring and sentiment analysis firms in the world with offices in 5 countries and over 500 staff. Really there isn't much this company can't do and it's global so that helps for international campaigns.I mention the standards body so you can go and find out more if you want to. AMEC (the International Association for the Measurement and Evaluation of Communication) is on hand to help. Great tools to check out include the Integrated Evaluation Framework (IEF), a useful guide to building a solid measurement framework based on industry best practice, and the Measurement Maturity Mapper (M3), a diagnostic tool designed to help you understand where you are in your measurement journey.Professor Jim Macnamara of the University of Technology Sydney created this IEF and I remember meeting in Singapore in 1996 when he headed up the Mass Communications Group of Australia. He was sharing the vision of the importance of measurement 30 years ago and deserves credit today for the fact that he is keeping the industry-relevant and measurement-based. He sold his business to Carma.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to ChSupport the show (https://www.eastwestpr.com/podcast-speakpr)

If sharing really is caring, then the content you share needs to be content you really care about — and content your audience will care about too. This episode we look at content curation... and why just shovelling links onto Twitter, Facebook and LinkedIn without care or context isn't just bad for your reputation — right now, it's dangerous to your audience. Links: I mentioned those mysterious letters "RSS", which really can make your life easier! If you're baffled, here's a pretty good primer. Feedly is my newsreader of choice. (My wife and I still feel resentful about what happened to Google Reader.) By the way, the great OG RSS explainer video (which helped launch a thousand imitators) comes from Lee and Sachi Lefever. Some of the references are a little dated nearly a decade later, but I still love it. Talkwalker is a handy tool with a free option for searching social media for mentions of keywords, hashtags and usernames. Music: All music by Lee Rosevere. Theme: "Twitter Will Kill Us All." Used under a Creative Commons license. Photo: Jessica Lee on Unsplash

Mark Zuckerberg weighs in on Social Media legislation, Brian Fanzo does a deep dive on digital empathy and SMMW20 and the Agorapulse Social Media Summit are in full tilt.

Mr. Peanut's death by fall caused a bit of an earthquake. His selfless plunge into the ground reverberated on social media this week. Some of us were shocked. Others laughed. Mr. Peanut's funeral is reported to air during the Super Bowl. Podcast co-hosts David Griner and Ko Im predicts a resurrection of the iconic mascot. Plus, on this week's episode, breaking news reporter Katie Lundstrom joins us from Texas to talk about the Little Caesars and Doritos teasers. Plus, we delight in Winona Ryder visiting her namesake town for Squarespace. And the CEO of Talkwalker talks about the buzziest online discussions leading up to the Big Game, and what to potentially expect on social media during the Super Bowl.  

This is the second show of 2020. And I wanted to be honest. I love what I do, but sometimes it's so easy to feel like you want to give up. I've not got into that rhythm yet. That schedule. I've not reminded myself of why I am doing this. But that is slowly changing as I am putting together my goals. This year is my year of growth - business and personal. But first of all it needs to be about becoming more stable and building the foundations. I talked a lot about this in episode 33 (https://iag.me/33) . But it's also about encouragement. Most of us aren't great at encouragement. Most of us don't listen. I encourage you to reach out to someone you know in business or in your personal life and give them a word of encouragement. Today's Episode: Social Media Management Tools Today, I am talking about the top Social Media Management Tools. This comes from my mega-article, The 7 Must-Have Social Media Management Tools for 2020 (https://iag.me/socialmedia/7-must-have-social-media-management-tools-2020/) . Why talk about this?  I am all about using live video to level up your impact and authority. With live video you are broadcasting to social media channels. And it's where you'll engage with your audience. A social media management tool helps you become more efficient in managing your social media empire. But what is one? A social media management tool aims to do it all. In Lord of the Rings speak, it's the "One Tool to Rule Them All". Tools like Buffer Publish and Social Champ are great at scheduling content Brand24 and Talkwalker are great listening and analysis tools But none of these is a true social media management tool. An SMMT does everything… Publishing: posting/scheduling your social media posts Calendar: Display all your posts (past and present) for all your networks in a calendar (and/or list) view. Social Inbox: interacting with your social messages Listening & Monitoring: Keep up to date with what people are saying about your brand and competitors. Track keywords and phrases as well as hashtags across all the social networks. Audience & Community Management: View insights into your audience. See who are the influencers and the most engaged. Have the ability to follow and unfollow, and add your own notes. Kind of like a simple social CRM (customer relationship management tool) Team Features: Have the ability for individual team members to log in with their own logins and have a team approval system. Analytics & Reports: Measure your social media success with reports across all your social networks. With the ability to compare with your competitors. Show notes: iag.me/35 (https://iag.me/35) Please Subscribe!Don’t miss an episode! You can subscribe on other podcast players (https://podfollow.com/confidentlive/) . The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing. It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK. This podcast uses...

Today we break down reporting around the Instagram Follower removal, Dan Lok drops a massive article on Social Media money making and #VIDCHAT is back today at 1pm EST on Twitter.

Gary vee walks us through social media trends, Stephanie Liu and Judi Fox help us crush LinkedIn and Talkwalker drops the the do's and don't for digital in 2020!

What does the data tell us about what is working - and not working - for marketers in 2019 and beyond? This week on The Inbound Success Podcast, Trust Insights Co-Founder and Chief Data Scientist Christopher S. Penn shares key insights from "12 Days of Data", a series of original articles that he and his Co-Founder Katie Robbert have created to analyze 2019 from an analytics perspective and see what marketers should be considering as they plan for 2020 and beyond. From which social media platforms are delivering results, to how press releases are performing and whether content republishing is worth the time and effort, Chris dives deep into the data and shares some surprising (and some not so surprising) results.  Highlights from my conversation with Chris include: Trust Insights is a "marketing data detective agency." Christopher and his co-founder Katie reviewed data from the past year to identify trends and key insights that marketers should know about heading into 2020. On Facebook, one out of every 4,600 followers engages, likes, comments or shares brand content. The engagement rate is 0.0215.  By comparison, email marketing had a 2019 engagement rate of around 2.62% - 121 times more engagement than Facebook. For influencers on Facebook, one out of every 11,000 followers engage with content. The median engagement rate for brands on Instagram was 0.472 - so one out of every 200 followers engages with content. In calendar year 2019, brand engagement of unpaid content on Instagram went from 0.57% to, as of the most recent, 0.31 - that's a 45% drop in engagement this calendar year for brand content on Instagram that's not paid. Instagram is the influencer's platform of choice with a 1.37% engagement rate median, however that rate has dropped 40% over the last year so it will be important to watch it going forward. YouTube engagement rate on a per video basis is a median of 3.7%, so it's higher than email. One out of every 27 views engages with the content. When Christopher and Katie looked at overall performance of those top channels and broke down those 200,000 channels into deciles (10% increments), the top bracket had 75,000 median views per video, the 90% bracket was at 35,000 views, the 80% bracket was at 12,000 views, and the 50% bracket is a thousand views. The press release has a median of zero views. 60% are sent by a wire service, and almost 14% are sent out by agencies. 18% of the email contact information in press releases has already gone bad. 11% of content has been republished this year. According to Chris, the key takeaways from this data are that you should invest in "owned land" not "rented land" - meaning favor email, etc. over social media. But he also says its worth investing heavily in YouTube and video in general in the year to come. Resources from this episode: Check out 12 Days of Data Visit the Trust Insights website Listen to the podcast to get more details on the data that matters most for marketers in 2020. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth, and today I'm excited to have with me my guest, Christopher S. Penn, who is the co-founder and chief data scientist at Trust Insights. Welcome, Christopher. Christopher S. Penn (Guest): Thank you for having me. Christopher and Kathleen recording this episode. Kathleen: I am super excited. It is the week before Christmas and I specifically wanted to interview you for this Christmas/holiday episode because you've been dropping what you're calling 12 Days of Data, and we're going to dig into that and what it means for marketers. But first, can you tell my audience a little bit about yourself, who you are, what you do, and what Trust Insights is? Meet Christopher Christopher: Sure. Trust Insights is, I describe it as a marketing data detective agency. If you've got marketing data mysteries, we help you solve them. As a data scientist, my role in the company is to write the code and process the data to solve those mysteries for clients. So when a client comes in with a challenge of some kind, we've got to figure out how we're going to solve it. Is the problem solvable? Is the problem a knowable problem or not? And sometimes it is, sometimes it isn't. So it really depends on what the challenge is. My background is originally in IT, but life changed radically for all of us on August 24th, 2011, when Google Analytics introduced multichannel funnels, which is their big jump into different types of attribution and life has never been the same since. Kathleen: Yes. The thing I always say, and my listeners will have heard me say this before, but I kind of always liken it to when you go to the grocery store and you're on autopilot because you just know where everything is that you always buy, and then all of a sudden they move things around, and you're like, "Wait, the milk is in a different place." And I always like to say that Google moves the milk on us a lot. I love your background in IT. And this is one of the reasons that I've become an avid follower of yours, is that you are amongst, seriously, you are amongst the most scientific marketers I've ever met. Without pandering too much, I am going to say that I am always completely in awe of the insights you're able to extract from data. So this is a good one. If you're listening and you're interested in analytics or data, pay attention, because this guy knows his stuff. All right, with that said, 12 Days of Data. So first of all, where did this idea come from? I love it. About 12 days of data Christopher: I used to work at a PR agency for a number of years, and one of the things that was always a struggle was, what do you do at the end of your content when a lot of people are out of the office and things? How can you make something that lasts a little longer than just a hobby thing? Or is it so totally self-centric that is like, "Hey, we had a great year!" and it's sort of giving yourself a pat on the back, which nobody really cares about. And so when we founded Trust Insights two years ago, my CEO and partner Katie Robbert and I were like, "What can we do that doesn't do those things? It isn't self-congratulatory pablum and provides utility." And so last year was our first full year in business. We're just trying to get started and to stay in business. And this year we got to thinking of looking at the calendar. There's been a recurring column in our weekly newsletter called "In the Rear View," and- I'm sorry, rear view mirror. And essentially, I've written code throughout the year to analyze different datasets like YouTube engagement, Instagram engagement and stuff. And I had the idea at the beginning of December, well, we want to do something. We want to do something unique, but we also don't want to embark on a massive new project. What if we reuse the exact same code, but instead of it being on a shorter timeframe for the newsletter, we just made it for it 2019, year in review? And that's where 12 Days of Data came from, was this idea of reusing code with all the data we have, to look at what happened to the year that was and the value there for marketers, especially for many of the statistics around things like social media, is to be able to see what happened this year that is worth paying attention to. Kathleen: I love that. Now, were you analyzing just your own data, or what was feeding into these models that you built? Christopher: We use a number of different tools, so for a lot of social media data- for Facebook and Instagram, we use Facebook's CrowdTangle software and we monitor about 4,000 brand accounts and about 5,000 influencers in those platforms. So it's pulling out a few million posts at a time. For YouTube, we use the Talkwalker platform, and we actually have a running task, basically every two weeks, downloading statistics about the top 100,000 videos on YouTube by views, every couple of weeks. So we have a very large library of content to work with there. For news and press releases, we use Google's GDELT Project, which is essentially the Google news backend. So it's all the news that Google sees throughout the year. So it's tens of millions of articles and we can extract the data from that, as well. So that's sort of what we use for these datasets. Because again, you raise a really good point in your question, a lot of retrospectives and claims that companies make use very limited datasets that inherently have some kind of bias in them. Like there's one famous company that, you know, I will not name names, like, "Oh yeah, we emailed our mailing list and this is what marketers think," Well, no, that's just what people who like you think, that's not all marketers. So we try as much as possible to get away from that. Kathleen: Yes, self-selecting audiences produce very interesting conclusions. Christopher: Yes. Kathleen: That's fascinating. And I would wager that most marketers aren't even aware of those data sources. So it's interesting that they exist and we could probably have a whole 'nother conversation around that. But I want to make sure we get through our all of our 12 Days of Data, as well as some of the insights from that. Insights from the 12 days of data Kathleen: So let's start, and can you walk me through, what were the 12 Days of Data? What were some of the findings that came out of it? Christopher: Well, it's funny, as we record this, we are still actually in the midst of it. We're on day eight as we record this, of the 12 days. So the ones that have not been finished yet are things like SEO link decay, and email marketing, and content republishing. Facebook organic and influencer engagement and reach But what we have seen so far, for Facebook brands who are running Facebook pages, first thing there, engagement for brands, terrible. One out of every 4,600 followers engages like a comment or share, on brand content. So to put that into perspective, if you were to think about standing in front of your office, if you engage with any one person out of 4,000 you would automatically be doing better than your Facebook page. The engagement rate is 0.0215. For comparison, email marketing, which is one of my personal favorite channels, had a 2019 engagement rate, according to MailChimp, around 2.62%. So that's 121 times more engagement. So Facebook brands, not really moving the needle all that much. That's not really surprising. Anyone who's been doing unpaid Facebook marketing knows that you're literally shouting into the void. Influencers have it even worse. On day two we looked at influencers on Facebook, popular personalities, individuals who have Facebook pages, celebrities like Dwayne Johnson for example. Numbers there? One out of every 11,000 followers engage with content. When you think about it, so these folks just having a median of 5.6 million followers, and they get 200 reactions per post, is an astonishingly low number. And in that example, you're talking thousands of people you need just to get anyone to pay the slightest bit of attention. Email, 301 times greater response rates. So any thoughts on the Facebook side before we move on Instagram? Kathleen: Yeah, I have so many things I want to say. Okay. First of all, to be sure everybody's really clear, we're talking about organic Facebook- Christopher: Unpaid content. Kathleen: Business pages and influencers. So it's interesting. I've definitely seen the way the wind is blowing with Facebook business pages. It's been quite some time since I've put much effort into posting on them. Certainly paid is a different story, but organic has not done a whole lot. But I do still hear some business owners saying, "We need to get more followers on our Facebook page," and hopefully they're listening to this and realizing, no, you really don't. It's really not that important. That would be one thing that would seem to jump out at me, but I'm curious. I want to make sure we're- are we talking specifically about Facebook or does this apply to Instagram as well? Christopher: No, Instagram is a separate data set. Instagram has a separate API. Kathleen: Okay. Yeah, they're both owned by Facebook, but that was going to be my guess, because, just kind of anecdotally, what I've seen is very different results on Instagram. So that's interesting. To what do you attribute the significantly poor performance organically for influencers than for businesses? Christopher: So because they both use the same account type, the business page, Facebook has deprioritized those in the feed significantly. They've made multiple changes in the news feed over the years to say, "We're going to continue deprioritizing business pages," because two reasons. One, they want to try to get back to that whole friends and family thing to make Facebook more engaging. And two, they want to make more money. They have basically said, not in as many words, but Facebook is pay-to-play, and anyone who does not realize that at the end of 2019 probably needs to maybe spend some time at a good social media conference or something just to hear and listen to- this is the way the systems work now. Kathleen: Yeah. Do you think that influencers don't fare as well as businesses has something to do with the sheer volume of followers and the likelihood that some significant percentage of those are probably not real, or they're not- in other words, if you're a business that has 50 followers, the odds are those 50 followers chose to follow you for a real reason? Versus being Dwayne "The Rock" Johnson, and potentially having millions of people, some of whom could be bots, et cetera. I mean, is there any of that playing into this? Christopher: I think there's some of that. Some of it, like you said, is the fact that Facebook's algorithm, and this is true of all of these social networks, the algorithms are designed to prize certain specific outcomes. Obviously one of those big ones is engagement. If you are publishing stuff and people are not engaging with it, it becomes sort of a vicious circle where the less engagement means you show up less which means you get less engagement and so on and so forth, until you get to really substantial diminishing returns. It's one of the reasons why a lot of folks have pivoted to Instagram, because they get better results out of that platform. It's not as overcrowded as Facebook is. Kathleen: Yeah. Although it's starting to get worse, I would say. Christopher: Oh, yes. Email newsletters Kathleen: Personal opinion here. So the other thing I was going to say is "amen about email." I just posted something about this, because I'm so sick and tired of people saying things like, "Email is dead," or "Email is boring." I feel like email is having this total Renaissance. And you're a good example of this, because you have a really great email newsletter, and I hate to even call these things newsletters because it seems to imply some really tired old Constant Contact template that adds no value. But people like you, like Ann Handley, they're just- there's this movement afoot of really fantastic, I would say bespoke newsletters, and you can look at big businesses like The Hustle, and the... What am I thinking of... Daily Candy? No. Christopher: Yeah, you're thinking of, there's Daily Carnage. There's Morning Brew. Kathleen: Right, Morning Brew. Yeah. I mean, these are companies that are forming businesses around email newsletters. So, all a long way of saying I could not agree with you more about email being one of my favorite channels. And one of the reasons I like it is so many people screw it up. So for the people that don't, there is such an awesome opportunity to stand out. Christopher: There is. But I think one of the most important things people don't realize and don't give enough thought to is something we've been saying since 2006, which is don't build on rented land. You don't own- back then it was you don't own your MySpace profile. You don't own your Facebook page. You are at the mercy of private companies. You own your email list, and as long as you pay your bills to your ISP and your marketing automation vendor, you can use that list however you like. It does not go away. It does age out, parts of it do, and so maintenance and hygiene is important, but fundamentally, email, as long as you get into the inbox, your content is delivered the way you intended. With Facebook, for example, if I post five times on my Facebook page, I don't know if the same person's seen all five updates. When I have five different sections in my newsletter, as long as you open it, as long as it gets to you, the content is arriving in the state as I intended it. And so that's a part that, again, a lot of folks don't think about. Kathleen: Yeah, I would agree. Okay, so Facebook organic is not good. Email, great, by comparison. What else do you got for us? Instagram organic and influencer engagement and reach Christopher: Okay, let's move on to Instagram. So for brands, for unpaid content, Instagram, we looked about 4,000 accounts. The average- the median, I should say, the median engagement rate for brands was 0.472. So one out of every 200 followers engages with content. That's obviously substantially better than Facebook, but it is still relatively low. And what's interesting is that in calendar year 2019, brand engagement of unpaid content went from 0.57% to, as of the most recent, 0.31, which is the most recent reading. And that's a 45% drop in engagement this calendar year for brand content on Instagram that's not paid. That's a pretty substantial decline. If somebody came to you and said, "Hey, this channel is going to decline 45% in its effectiveness this year," you might give some serious thought as to, how much should I be investing there? Kathleen: Yeah, and it kind of feels like, to me at least, this is just the natural next step. Now that Facebook owns Instagram, they have a playbook that they've run on Facebook and it feels like they're starting to run that playbook on Instagram, so. Christopher: Yep, exactly. When you think about it, Instagram stories were created for a very specific reason. A. It was to take some of the wind out of Snapchat's format. But B., It was a natural new source of inventory for ads, because like Facebook, Instagram is essentially running low on inventory, on ad inventory. So we're having these new formats, IG TV, stories, et cetera. You have the ability to create more ad space. Now if we flip over to the influencer's side, for Instagram, influencers there- Instagram is more or less the influencer's platform of choice. 1.37% engagement rate median. This is looking at 4,000 some odd accounts. One out of every 73 followers engages with content, so it is a substantially higher engagement rate. Now that's it. Influences began the year at 1.89%, and as of the most recent reading, was around 1.1% so that's about a 40-ish percent decline for influencers. Kathleen: Wow. Christopher: It's still good, but it's not good. Again, email, more than twice as good. Kathleen: And did you say, I can't remember if you said this, but did you say how the engagement with email changed over the course of the year? Christopher: No, we don't have those stats folks from MailChimp. MailChimp just published that static stat. Kathleen: Got it. So we know with Facebook and Instagram that results are declining rather precipitously, we know email is good, we just don't know what direction it's heading, getting better or worse. Christopher: That's right. Kathleen: Okay. Christopher: That's right. Kathleen: So Instagram still holds promise, but maybe not for long. Christopher: Right. And the thing that we said in one of the posts was, look, if you are looking at using influencers for your marketing, don't sign an annual contract. Sign a month-to-month contract, because influencers in particular took a really heavy hit at the beginning of the year. They had a substantial drop in their engagement in January and then early February so they lost a lot of granite, kind of tapered off and leveled off since then. It's been a gentle decline since then. But again, if you are talking to an influencer of any caliber, you probably don't want to sign that year-long contract. Kathleen: That's a really great point, and something that I wouldn't necessarily have thought about, is just how the trends, as far as engagement over time, should inform the way you contract with influencers. That's really interesting, and something that I think is worth continuing to watch. Christopher: Yeah. Kathleen: All right, so is there any good news from social media? YouTube video engagement Christopher: It depends on how you define social media. So YouTube, we define YouTube as a form of social media even though it's a video-hosting site, and it is also the second largest search engine on the planet. But it does have a social network, albeit kind of a bizarre one. YouTube performance data, though, has been really interesting. Now this is the case where we can't, because of the way the API is structured, easily differentiate between brands and non-brands. We actually have to look at the performance data of videos initial of themselves and then try to analyze backwards even what channel it's part of. So we looked at 200,000 YouTube channels, a half a million videos, a YouTube engagement rate on a per video basis is a median of 3.7%, so it's higher than email. One out of every 27 views engages with the content. Kathleen: Wow. And is that trending up or down? Can you tell from the data? Christopher: Also trending down. It began the year around six-and-a-half percent and it flattened out in mid-September around that 3.3% mark. And it's actually been bouncing back upwards a little bit. So YouTube is beginning to recover its engagement, but it's fascinating to look at that. Something else is really interesting with YouTube as well. YouTube has a very sharp head, which means that the top 10% of channels get huge numbers of views, and then everybody else gets a mixed bag in terms of channel size. There is a tremendous amount of opportunity on YouTube because video is a lot harder for people than taking a picture with their phone for Instagram. And so for brands that are willing to make the commitment, YouTube's green space for a lot of industry industries is still available. There's still the opportunity for you to create content in your vertical, in your niche, that is seen, that is followed, especially for lagging industries, highly regulated industries. As long as you can come up with an angle for creating content, you're going to do really well on YouTube. When we looked at overall performance of those top channels and broke down those 200,000 channels into deciles, 10% increments, the top bracket had a 75,000 median views per video. The 90% bracket was at 35,000 views. The 80% bracket was at 12,000 views, and by the time you get to the 50% bracket is a thousand views. A thousand views on a video is not an insurmountable number. We all have email lists that are substantially larger than that. And the engagement rates remain pretty consistent throughout. So for brands who are thinking about, "What should I be doing to get some more social performance in the new year?", you've got to take a look at YouTube. Kathleen: Yeah. Now did the data tell you anything about views and engagement by length of video or anything along those lines? Christopher: We didn't look at the length of video. That is something that is technically knowable. It's in the API. It's just, we didn't pull that data. Kathleen: Yeah. So that's really interesting that it's still performing so well. I know YouTube's made a lot of changes over the course of the last year, some of which have been controversial for its creators. So I imagine there's been some tumultuousness within that community, but it sounds like it's worth sticking out. Well, and certainly for businesses that aren't necessarily going on YouTube to monetize, but just really for visibility. And the engagement is so interesting to me, and I wonder how much of that is generational and I'm sure that's not an answer that comes from the data, but, I have a 13 year old son, and YouTube is his primary, you know, what was TV for me, it's YouTube for him. And so I imagined it there's some real generational differences in consumption habits there. Christopher: Yep. Yeah, YouTube is far and away. I know this, Pew Research had some of this research and so does Edison Research, in their share of ear research. YouTube is the dominant channel for people under 18, but across the board, because it's tight integration with Google, and the fact that people do a tremendous amount of "how to" searching on YouTube, it's such an incredible place to just spend some time. So much so that one of the things that we're looking at for ourselves in 2020 is building up our own company YouTube channel, putting more helpful content, doing more tutorials and stuff because we recognize that's where things go. And if you're good with technology and you can do some video optimization, you can do really well on YouTube for not a whole lot of investment. I know the investment's going to be mostly on the content creation side and you can use, and you should be using some of the more advanced advertising techniques on the platform. But there's a lot to be done. Kathleen: Yeah. And there are some great tools like TubeBuddy that make optimization pretty easy even for novices. And it's very reasonably priced. So I would agree with you. For me, video has got to be a huge part of anybody's marketing strategy these days. And I think it's really, what I've seen a big shift happening is going from companies like hiring videographers on a case-by-case basis, to companies really internalizing that role because the demand is so great to have video be a part of everything you do these days. Christopher: The demand is great and a good videographer is going to be- what's the Tom Webster expression, "reassuringly expensive", but the content, if people think from a marketing perspective, how can my content be helpful? You don't have to spend top dollar to make it look like broadcast, unless your company is a broadcast video company, then, yeah, you got to, because you can't look incompetent. But for your average business, Joe's Plumbing Shop, you really want it to look like a plumber shot the video. So, no super 24 frame per second cinematic camera. Nope, it's the plumber with the smartphone and saying like, "Yeah see this rusted widget here. Ain't supposed to look like that." Kathleen: Yeah. But I would say even though it could be expensive to hire a videographer, I still think it's far less expensive than, if you really want to produce a high volume of video, trying to outsource it all. You're going to pay way more if you take that approach then if you just bring somebody on board. So there are definitely some economies to be had by internalizing that role. But you're right, some of the most viral videos on YouTube are also some of the least produced. So there's that. Press release performance Christopher: Exactly, exactly. And then so last seven and eight days, we looked at something very, very, very old. Again, I used to work at a PR firm. So we decided we would take a look at everyone's favorite punching bag, press releases. The press release has a median of zero views. Huge surprise there. 60% sent by a wire service, almost 14% sent out by agencies. And this was the part, the one that I thought was interesting. 18% of the email contact information in press releases has already gone bad. We used a tool called MillionVerifier. And the reason for that, is that public relations as an industry has so much churn. Some agencies have like 60, 70% churn, meaning that someone who works at the beginning of the year, there's a 60 to 70% chance that by the end of the year they're not going to be working there anymore. They will have gone somewhere else. And so a lot of these pieces of content, people are cranking out tons of content but it's not being read, it's not really valuable, and it's just a fairly unreliable thing. But one of the fun things we do is we look at the most overused words in releases based on simple frequency counts. And the top 10 list this year are: "service," "first," "leading," "experience," "future," "best," "platform," "largest," "partner," and "solution." Sort of the top 10 of- Kathleen: Oh, my God. I feel like that's like a mad libs where you could literally just string those words together and you've got a press release. Done. That's so funny. Christopher: You really could. I said, "We are an industry leading platform with the best service and largest partners with a turnkey solution that future proofs your experience." Boom, got all 10. Kathleen: Oh my God. Christopher: But it means nothing. Kathleen: That is hysterical. And shame on us marketers for using those words and they've become so meaningless. It's like the word "leverage," and "synergy," like, ah. Where's the barf emoji when you need it? Christopher: Ah, yes, there's a great Weird Al video about that. It's not as bad as people making up words. I saw a job posting the other day on LinkedIn. I almost threw something at my screen. It said it was a B2B technology company, it says, "Become a 'solutionator.'" I'm like, what the heck does that even mean? I think the word you're looking for is problem solver, you don't solution things. You solve problems and you probably need to invest in a dictionary. Kathleen: Oh my gosh, that's hysterical. So is there ever a time when it makes sense to do a press release in your opinion? Christopher: For publicly traded companies, the gold standard for disclosure as required by the SEC is regulation FD, fair disclosure, and a press release is the gold standard for meeting disclosure of material events to the public. A number of years ago, the SEC actually ruled that social media was an acceptable channel, but given how algorithms like Facebook's work, there's no guarantee that your investors are seeing that content. So I would say if you are bound by regulations like that, press release is the way to go. It is provable in court, you have a receipt, you could show you spent the two to $1,200 to release one and you've met your requirements. Kathleen: Yeah. I would also say in my limited anecdotal experience that the one time I have seen somewhat decent results come from press releases is when you announce another round of funding. You're announcing a strategic investment or an a-round or what have you, because the financial press does seem to pick up on press releases, and other investors definitely look at that. And I think there's a little bit of a, you can definitely get momentum from those kinds of announcements. But outside of that, I actually just met with a startup yesterday who has a consumer product, and they were super excited to launch it right around Black Friday and he met with me to tell me just how disappointed he was in the results he was getting. And he had spent money on a press release through one of the wire services and his agency sent him the dashboard of results, and it was basically what you said, it was essentially, statistically no results, and then they listed some of the top links that they had gotten and it literally was like Yahoo Finance. It wasn't anything that would ever reach his target audience. So that was just a very fresh example to me that underscored exactly the problem you're talking about. Christopher: Yeah. You know, news releases, the hint should be in the name. If you have actual news, a news release makes sense because you can then circle back with reporters or influencers in your space. And say, "Hey, here's the official news." The thing is, most companies don't have anything that's actually newsworthy. They think it's important, and I get that. We're all proud of our accomplishments, but it's not news. It's not something that- it's not like, "hey, the CEO of this company just got caught doing this thing and this thing," like, okay, that's actually news. That's the kind of thing you want to put a press release about out. But that's actually news. Most of what we do on a day-to-day basis is not newsworthy. And so it's no surprise that news releases are completely unimpactful for most people. Kathleen: Yeah, and I've also noticed if you really have great news, you're almost always better off spending the bulk of your money to have a PR person actually do one-on-one pitches with relevant journalists as opposed to just blasting it out there via the wires. So, anyway. Well, that's interesting. Totally, totally reinforces what I had been thinking about press releases. But it's good to hear that it's backed by data. What's next with the 12 days of data? Christopher: Exactly. So coming up in the next few days, we're going to be talking about content republishing. We know from our last look that approximately 11% of content has been republished this year, which is a high water mark in terms of companies just recycling content on their websites and such because there's a whole bunch of that "do more with less" mindset out there in the world. We'll be looking at SEO link decay, how quickly do links go bad by industry. We did that not too long ago. Kathleen: Oh, that's going to be interesting. Christopher: Yeah, it's between like three and 12% of links just die after a certain amount of time. And then we'll finish off on Christmas Eve with our 2020 email marketing forecast as to what weeks of the year in 2020 you should or should not send emails. So that's sort of the last few bits for the series. Kathleen: Ooh, I love it. I can't wait to see those. Now I know that you've published some content around what you and Katie at Trust Insights are going to do differently this coming year based on what you've learned from all of this analysis. Could you talk a little bit about that? What should marketers do differently in 2020? Christopher: So one of the big things is YouTube, figuring out how to improve what we do on YouTube, to make it more consistent, to make it part-and-parcel of the way we do our marketing. So we have a weekly newsletter, there's data built into it. One of the things I'm thinking about for the next year is, like I do in my personal newsletter, creating some video content to go in each newsletter. Because it's not rocket surgery, particularly with the kind of stuff that we do. Again, not an expensive production to turn on some screen casting software and just show an example of how to do something. So that's a big thing. Another big thing is focusing on the properties we own, doubling down on our website, on our email newsletter list, on our Slack community, stuff that we own that we have control over, because social algorithms across the board are going in the wrong direction, down to the right, which is never a good place to be. And frankly, when you own something, A. You tend to take a little bit better care of it. And B. You really can see much better data. Like we can see data about people in our Slack channel. We can't see that with a Facebook group in anything meaningful. We can see granular detail about who's opening what emails and things. We can see exactly where somebody goes on the website. And so these are the kinds of things that will help us segment our audience better and get a better sense of, like, this is what to spend time on, what not to. One of our big watchwords as a team next year is really about focus. Focus on what's working, and leave behind the things that we experimented, we tried, eh, there wasn't a there there for us. Kathleen: Yeah, that's an interesting point, because I do think marketers get very excited by the shiny and the new, and we tend to spread ourselves really thinly, and that does not produce great results. So it sounds like for 2020, video, a focus on YouTube. Really, if you look at your social strategy, putting more energy there and then definitely not spending a lot of money on press releases. Christopher: No, no money on press releases. At the end of the day, and I think this is important for every marketer, your marketing is a product, right? It is a product that somebody buys with their attention, and it is the precursor ownership to actually doing some kind of commercial business with you. If your product is crap, you're not going to sell them the thing that actually trades money, right? If your newsletter is terrible, if your social media is terrible, you are essentially putting bad product out into the world, and customers will judge that first sale of the content, look at it and go, "you know what, I don't want to buy from these people, because if this is what they do publicly- they're willing to share with the world publicly, I can't imagine what kind of garbage we're going to get behind the scenes." Kathleen: Yeah. I always like to say, it's about building a habit. Especially with the things like email and YouTube channels, you're trying to get your audience to build a habit of inviting you into their lives on a daily, weekly, whatever that frequency is, basis. And that's really a privilege to be a part of their daily routine and habit. And if you violate that privilege with crummy content, shame on you. Christopher: Yep, exactly. Think about your marketing as a product treat. If you have a product marketing manager within your company or a product development team, have them critique your marketing as though it were a product. You will get some feedback that will be hard to hear. Like, "hey, you did absolutely no user testing. Hey, you have no QA whatsoever. Hey, there's bugs everywhere." But if you commit to making your product better, meaning your marketing, you will get better performance. Because the reality is, we all know so much of marketing is garbage, that even today you can stand out with good stuff, it doesn't necessarily have to be the best of the best. It just has to rise above the rest of the industry. That said, also keep in mind that one of the things you are competing for as a marketer is attention, and your competition is Netflix, and Disney+, and politicians mouthing off in the government, and Taylor Swift, and contestants on The Voice. All of those people are competing for the same share of ear, and the same share of mind that you are. So you have got to earn your way into even a few seconds of their day. Kathleen: Yeah, that's a good reminder. It can sound intimidating, but I always think of it as, you can either win that share of mind by producing the most unique top-notch content, or you can win it by being the most authentic. There are different paths to getting there, and you happen to be a brilliant data scientist who can produce this unbelievable original research. So if someone's listening and they're thinking, "But I can't do that, that's too complicated," you can also travel the path of extreme authenticity, which brings its own very loyal following and sense of attraction as well. Christopher: I agree. You know, one of the things, when you look at how people search for stuff, particularly on YouTube, there's a lot of "how to," there's a lot of "explain this thing to me, explain how this thing works." One of the folks who I think does a super job of this is Robin Happel in the mortuary, funeral home industry, who explains like, hey, this is what's going to happen when a loved one dies, and these are the things you're going to need to do, and these are the things where someone will try and take advantage of you when you're in a diminished emotional state, a compromised state, to charge you money for things that you don't need to pay for. So now, even though it's uncomfortable to think about it, he's doing a really good job of saying like, this is the stuff that you need to know in advance so that when the inevitable does happen, because we all do die, you are prepared, you can make rational decisions. Kathleen: That is such a great example. And talk about an industry that doesn't necessarily do very good marketing. So there's tons of opportunity. Christopher: Exactly. But everybody's a customer. Kathleen: Exactly, at some point or another. Kathleen's two questions Kathleen: So that actually is a perfect segue into the two questions I always ask all my guests, the first, and you might have already given me the answer, but we'll see, the first being, you know, we talk all about inbound marketing on this podcast. When you think about inbound, is there a particular company or individual that you think is really just crushing it right now? Christopher: Ah... It's funny because inbound has... Well let me ask you this, I'm going to turn this back around on you. When you say inbound marketing, what does that mean? Kathleen: To me, it means any form of marketing where you are creating content, assets, campaigns, et cetera., that are designed to attract people, that, I was going to say have a need. But this is a really hard question, Chris. You're putting me on the spot! That are designed to attract people at their moment of need, versus marketing that is going out and proactively getting in front of people and trying to convince them that they have a need. I guess that would be how I define it. This is not out of any dictionary, and it's probably wrong, but. Christopher: Well, I don't think it's wrong because one of the things, I remember back in the heyday of inbound marketing, you're talking 2014, 2015, when social media was not pay-to-play, the folks over at HubSpot who originated the term were all about search and social and all these things that allow you to create stuff that attracts people instead of you having to go spend money on ads. Well, search has gotten a lot harder. Social media has become entirely pay-to-play. So there isn't a lot of "in" in inbound left. When you look at Google zero click search results, zero click means you don't get that traffic. You may get the customer but you don't get the traffic. And so when we look at companies that are doing, I would say more digital marketing better, or scaling the digital marketing, I look at folks- he's a very polarizing figure, but I look at Gary Vaynerchuk as a good example of somebody who has figured out, for the type of marketing that he does and for the industry that he serves, he's very good at what he does. Creating massive amounts of content and essentially drowning out everybody else. Kathleen: Yeah. Well, and to be clear, I should clarify one thing. When I say attract, I think that can include paid, 100%. I think there's a way to do pay-per-click that is very inbound-y, and then there's a way to do it that's not. And attraction is about trying to get in front of the people that are the right fit for you that need something that you have, or that will need something that you have, as opposed to trying to- it's the whole old "force it on them whether they need it or not" mentality. Christopher: "Grab them by the tie and choke them until they buy." Kathleen: Exactly. Christopher: I would agree with that. I think inbound, the modern definition I would say, is probably more about building and maintaining the relationship before somebody needs you. So that when the need does arise, you have share of mind. You're there first. You may be the only choice in somebody's mind and that makes your overall cost per acquisition lower. Kathleen: Yeah. I talked about this in my talk at INBOUND, it was about brand publishing, and this is something that publishers do really well. Most marketers think, "I have a product, now I have to go find my audience," and publishers think, "I'm going to build a loyal audience. And then once I have that, I can naturally just introduce my products." And it's like a little flip of the mindset, but a very critical one. And that's why outlets like Goop, Gwyneth Paltrow's website, can sell people anything, because they have that audience already created. But there's a lot of companies that do it too. Like Equinox, the fitness brand, has its own lifestyle magazine. There's so many examples of companies that do that well, and that speaks to exactly what you're talking about. And it goes back to my point earlier about building a habit. If you're already part of somebody's daily life, because you're delivering value to them, and I guess maybe that's a better way to define inbound. It's marketing that delivers value to the recipient Christopher: Delivers value and builds brand, because one of the things that people are not paying attention to in marketing is understanding how consumers get information. When you are walking around and you're watching people talk to their phones, they're in their homes, they're talking to their smart speakers, and their smart devices and stuff, there's not a screen, there's not a keyboard. And so if you have brand, then somebody can say, "Hey Alexa, play the Marketing Over Coffee podcast," and it can find that, right? They think about that, but there is zero search result. There is just brand. Nobody says, Alexa, show me the 2200 marketing podcasts that are available. Nobody wants to do that. So if you don't have that brand, that loyal audience as you say, you are in a incredibly dangerous and very expensive position. Kathleen: Yeah, I would agree with that. All right. Second question is, this conversation is a perfect example of this. Digital marketing is changing so fast. Much of it driven by technology, and search engines, changing the rules of the game, or moving the milk. How do you personally stay up-to-date and educate yourself? Christopher: So one of the things I do is, in my newsletters, I put together links of things that may be worth reading and one of my cardinal rules of a newsletter is if I didn't learn anything when I was putting it together, certainly nobody else is going to. So I ended up building myself a system where, I subscribed to about 1500 blogs, and the posts from those blogs goes into a SQL database. Then there are four pieces of software I wrote that scrape those blogs, scan them for specific keywords I'm interested in, and score them, and then I take the top 100, and that's what I look through when I'm putting together my newsletter. And more often than not, there's like, ah, I didn't know that happened, click on my old links to read the article, and go, "that's actually something I needed to know about." So I have essentially a curation system I built for myself to stay on top of what's happening, because you're right, it does change so fast. Kathleen: Chris, when are you going to productize and sell that? Christopher: So... one of the focus points for 2020 for us is improving our products and services, because a lot of what we have- I describe myself as an engine builder, which is important. You need an engine, but you also need things like seats, wheels, the steering wheel and stuff, and those things I tend not to build. So we're going to try and figure out how to put some polish and shine in the interface on a lot of things, because right now the interface to a lot of these things is a little command line on my computer. But yeah we'll get there. Kathleen: Yeah. I mean, sign me up for the early beta when it gets ready, because that sounds like an amazing solution to this problem of drinking from a fire hose for a marketer. Christopher: We have two clients that are using it right now and they actually use it for their social schedule, we wrote an extension for it for Agorapulse. So it just makes a hundred posts in a CSV and just load the whole thing up. We did it that way because we wanted to make sure that we got the timing right, they wanted to be testing around the clock to determine what times of day people engage with their content. So they put up a hundred posts at a time, scheduled evenly throughout the day, and then can see in their social media tools, these are the times when our audience is actually active. Kathleen: Man, it is just amazing what you can do if you know how to write some lines of code. Christopher: That's the challenge. How to connect with Christopher Kathleen: Very, very cool. Well, I am just blown away. This is so fascinating and it's totally got me thinking about some things I want to be doing next year. So I appreciate that. If someone's listening and they have a question for you, or they want to learn more about this, or they want to read 12 Days of Data, where should they go online? Christopher: Easiest place to go is to our website, trustinsights.ai. Simple place, you can find everything important from there. Kathleen: Awesome. Well, I'll put that link in the show notes. I will probably also try to link to 12 Days of Data to make it as easy as possible for you to find. You know what to do next... Kathleen: If you're listening, and if you are listening and you learn something new, which, let's be honest, if you listen to this whole thing, you've definitely learned some new things, it would be fantastic if you would head to Apple Podcasts and leave the podcast a five star review. Speaking of data and algorithms and the way search works, reviews help a lot, so that would be great if you could do that. And if you know somebody who's doing kick ass inbound marketing work, tweet me @workmommywork, because I would love to make them my next interview. Thanks so much, Chris. This was a ton of fun. Christopher: Thank you for having me.

Kata Füge, Social Media Analyst at Bakamo Social, discusses Bakamo's latest study charting citizens' online discussions about immigration across Europe. We break down the main findings of the study, the main narratives used by EU citizens to discuss migration in online spaces, as well as the methodology behind it. Click here to see the study's interactive dashboard, and find out what narratives about migration are popular in your country!

Et si vous mesuriez ce qui se passe avec les réseaux pour votre entreprise ? Quels sont les enjeux, les critères de mesure qui compte, les outils de visualisation disponibles sur le marché ? Social Dashboard, Social Wall, Social Media Management, on en parle ensemble ? Liens des articles cités lors de la diffusion : - Social Dashboard definition https://searchcontentmanagement.techtarget.com/definition/social-media-dashboard - 3 outils indispensables pour gérer ses réseaux sociaux efficacement https://www.meltwater.com/fr/blog/3-outils-g%c3%a9rer-r%c3%a9seaux-sociaux/ - Why use a social media dashboard? https://www.klipfolio.com/resources/dashboard-examples/social-media - 5 Top Social Media Dashboard Tools to Manage Your Social Accounts https://www.jeffbullas.com/5-top-social-media-dashboard-tools-to-manage-your-social-accounts/ - Pourquoi installer un social wall sur sa page web ou homepage ? https://www.dialogfeed.com/fr/pourquoi-utiliser-un-social-wall-sur-son-site-web/ - Article didactique d'avril 2018 de présentation des principaux outils de media sociaux (social media) - https://www.lafabriquedunet.fr/blog/top-outils-social-media-management/ - Les 5 analyses essentielles pour votre dashboard Social Media https://blog.digimind.com/fr/insight-driven-marketing-fr/les-5-analyses-essentielles-pour-votre-dashboard-social-media/ - Analyse des médias sociaux – Tableau de bord gratuit https://chantalepelletier.com/reseaux-sociaux/analyse-medias-sociaux-stats/amp/ - Pourquoi perdez-vous encore du temps avec un reporting manuel ? https://www.brandwatch.com/fr/blog/vizia-reporting-manuel/ Quelques plateformes : - Hootsuite https://hootsuite.com - Talkwalker https://www.talkwalker.com/fr/ - BrandWatch https://www.brandwatch.com/fr - Bloom http://bloomsocialanalytics.com Abonnez-vous sur : * Apple : applepodcasts.com/bonjourppc * Google : https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy83MjFmODcwL3BvZGNhc3QvcnNz * Spotify : https://open.spotify.com/show/0HE6b6ZfN3zeU4QikK7XFd Episode réalisé en direct audio sur Twitter à 7h35 le 02/05/2019 Pour proposer un sujet et commenter en direct chaque matin de la semaine à 7h35 rendez-vous ici twitter.com/ppc

Albane Flamant is marketing manager at Talkwalker, where she coordinates the brand presence's in the United States, from influencer relationships to content marketing. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. She always has at least one book in her purse and has lived in 6 different countries over the last 12 years. Today we discuss the recently released State of Global Influencer Marketing report by Talkwalker which includes a number of interesting insights. You can reach out to Albane on Twitter (@AlbaneFlamant). Show highlights 2:05 Albane introduces herself and Talkwalker. 2:52 Key findings from the global state of influencer marketing research. 4:35 Respondents rank influencer marketing as a top strategic priority for 2019. 6:37 Influencer marketing in the media. 9:07 The average number of influencers brands are working with. 15:38 The younger generation's favourite social platforms. 18:01 Increase in budgets for influencer marketing in 2019. 19:35 Albane introduces Influencer One, Talkwalker's new influencer marketing platform. 24:50 Brands are on a quest for authenticity both in how they present themselves and from the influencers they work with. 27:35 Influencer marketing as a competitor advantage. 30:49 The future of influencer marketing. 33:18 Influencer marketing and B2B brands. 36:22 The one book Albane recommends. Resources/People/Articles mentioned in podcast The report Talkwalker Influencer One TikTok Forrester New Wave report Payless fake store stunt Albane's book recommendation AI For Marketers: An Introduction and Primer: Second Edition Amazon Kindle EditionPenn, Christopher (Author)English (Publication Language) View on Amazon Transcript Ste Davies: Albane, welcome to the podcast. Albane Flamant: Thank you, it's a pleasure to be here. SD: Glad to have you on. Can you give us some background about yourself, Talkwalker, the company you work for and what you do there? AF: Of course, my name is Albane Flamant, I'm Belgian which you can probably tell by my accent. I have a diverse background in journalism and international relations but I've always been fascinating by the social media ecoystem from social networks to social messaging. That's how I ended up at Talkwalker. I've been for the company for three and a half years and for those who don't know us, we're a social listening analytics platform. We help brands and agencies all over the world protect their reputation, measure the reputation of their communications initiatives and promote their brand. Right now I'm based in New York and I'm the marketing manager for the United States. SD: Now, I know that you've had a busy couple of weeks because you have recently conducted a research piece on the Global State of Influencer Marketing in 2019. Let's talk about that. Who was surveyed and what were the key findings from the research? AF: Yeah, this survey has been my pet project for a while now. Because every year we do a social media trends article where we ask social media experts to give us their predictions for the next year and influencer marketing is that buzzword that came back every year. Based on what we saw with our clients and the feeling in the industry we felt like we were still in the experimentation phase for brands. At Talkwalker we have a very strong community. We have over 2,000 clients and lots of people using our free tools so it's a nice community of PRs and marketing profession...

Throughout 2018 I’ve had the opportunity to interview a range of interesting people across the PR profession. One question I’ve asked them all is: Does the term public relations adequately describe what we as professionals do today? The term PR often comes with negative connotations around spin and dishonesty. It is one of the reasons I named this podcast Smoke Signal – as PR is often clouded in mystery and not well understood. In the final episode of 2018 I bring together responses from across the spectrum. Some, such as UK pracademic Andy Green, see the writing on the wall for the term “PR” unless we do something about it, and quickly. While others like PR Warrior Trevor Young and HSPR’s Sarah Mason are sticking strong to the old school definition, seeing relations a key word describing what we do. I tend to agree with the latter, but it is an open debate and one that continues not just locally, but globally. In the news on this episode of Smoke Signal, I discuss one of the many 2019 outlook pieces out there. This one, by social media monitoring platform Talkwalker, looks at the 12 social media trends that  will impact PR and marketing in 2019. The rise of data, ongoing technological innovation and dramatic societal changes will be felt in 2019.

Companies – large and small – are now shifting some of their promotion dollars to influencer campaigns, using social media to sell their goods. Often these campaigns rely on an individual to raise the profile of a product on Instagram, Facebook, or another online forum. Some of the most popular and effective influencers are celebrities like Kylie Jenner. But many non-celebrities with social media followings are becoming influencers, too. Todd Grossman is CEO of the Americas for international social listening and analytics company Talkwalker. Woman Around Town’s Editor Charlene Giannetti talks with Todd to get the inside scoop on influencer marketing. If you’ve ever thought about becoming an influencer, or using one for one of your company’s campaigns, you won’t want to miss this podcast. Top photo: Bigstock

On this week's episode, we have Todd Grossman, CEO Americas, Talkwalker, the #1 social media analytics and monitoring platform. During the conversation, Todd spoke about why it's important for brands to be listening to their customers, how Talkwalker sets themselves apart from the competition, how they are scaling their business, and much more. This episode is brought to you by Social Media Week New York! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

Imagine being at work and not picking up the phone when it's ringing.... Todd Grossman, CEO Americas for Talkwalker, used this as an anaolgy when talking about the importance of listening to social conversations. In this episode, Todd talks about image recognition as it relates to social listening and shares an interesting case study looking for the most popular type of pasta - the study found much more than this. Listen to learn how one thing led to another in their research. You can learn more about Talkwalker by visiting their website, and you can learn more about their pasta research in the article, "Finding Actionable Consumer Insights Using Visual Listening." We invite you to connect with Todd on social media - he'd love to hear from you on Twitter or LinkedIn! Listen: Talkwalker's Case Study on the Value of Image Recognition in Social Research

Adel de Meyer shares her tips to build a converting community on Twitter. She shares tools and techniques she has used to build a strong online brand and company. This is a part of our series on how to grow and monetize by providing huge value to your online community. Today, we have a special guest for you. We are excited to have Adel de Meyer with us today to talk about Twitter. Adel de Meyer is a Social Media and Brand consultant, brand ambassador, author and mentor with a top-listed digital and tech blog. She’s recognized as a leading Instagram and Twitter influencer on social media and business in Australia and around the world. You are going to want to join our Facebook community too because, in addition to this value-packed episode, we will also share “off the script” tips ONLY in the Facebook group. Question: Why do you like Twitter as a tool to build a Converting Community? Answer: Twitter is a mindset that people are friends, they’re open and approachable. It takes time to get adjusted to the platform, but once you’re comfortable you can utilize Twitter as a tool to build fantastic friendships and also to generate leads and convert people into customers. Question: How do you get people to follow you on Twitter? How do you build a converting community there? Answer: You have to start with a strategy, deciding you want to use Twitter as a lead generation tool, take time to really engage, find people to follow, start conversations, find amazing content to share and look up Twitter chats in your niche. People pick up on your engagement, so it’s more than pushing content. You have to actually engage so the Twitter algorithm favors you so you’re more discoverable. Always be yourself and provide value, not showing up to sell or self-promote. Engage in chats and ask questions, making time to become part of the community. With constant engagement, you can slowly build on that support and see the results of your engagement. Question: How do you get people to convert to a customer from Twitter? Answer: They key is starting with a good bio and intro. Then make sure any links you share for your website or other site are working by periodically testing them. Think about if a person wants to work with you, where do you want to send them? Optimize your profile with a good banner and profile picture. Use tools like Hootsuite, Talkwalker or Twitter Advanced Search to search for conversations and keywords that you can jump in on. Question: How are you using the various features of Twitter: Moments, Lists, Polls and Video? Answer: Adel talks about the power of a feature on Twitter called “Moments” (see links to all of our Moments at the bottom of the post) and how Twitter algorithms are working to provide feed notifications for given topics. You can make moments about your fan shout outs or portfolio. Lists can be used to keep track of friends, influencers and clients. Nimble is CRM software that can be used with a Chrome extension while you browse Twitter. It will pull through all of a person’s information and build lists to email or track them. Polls are used for business questions, fun questions or research to find out what people are interested in. Videos are automatically played through Twitter Ads. Of all the Twitter features, Adel finds the most value in the List function and how it can be used with other integrations. Question: Is there something you’re working on that we can highlight? Answer: Adel recently kicked off a new partnership with a social media peer, Shane Barker who offers content and influencer marketing solutions. They’ll be offering content solutions such as infographics, PR, copywriting, block content and the whole overall package. Check it out here at Content Solutions. About Adel Adel de Meyer is a Social Media Specialist, live streaming show host, author and mentor. Adel works with entrepreneurs, startups, personal brands and business owners to identify opportunities within Social Media and how to use Social Media as a marketing and relationship building tool. Adel is listed as a Top 10 Social Media influencer in Australia and in the Top 100 Social Media influencers globally. Adel is ranked by Dr Jim Barry as a Top 20 Social Media Coach. Her blog is recommended as a Top 25 Social Media blog by Post Planner. How to reach Adel: If you’d like to learn more about Adel de Meyer, visit her website at http://www.adeldemeyer.com. You can also tweet her @adeldmeyer Take Action Build a private Twitter List of 20 people that you’d like to get to know in the next 20 days. Make a goal that every day, you communicate with one person on that list.  How to reach Kami: If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat. How to reach Madalyn: If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar. Join Our Community We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join or “Join Our Free Community” at https://www.facebook.com/groups/communitiesthatconvert (shhh. The codeword is ACTION)!

Im dritten Teil des Interviews im Performance Manager Podcast zeigt Wirtschaftsermittler Jörn Weber auf, mit welcher Software er Wirtschaftskriminalität aufdecken kann. Warum er Tools wie Talkwalker, Digimind, InfoZoom, oder auch klassische Business Intelligence-Anwendungen, nutzt und woran man Unregelmäßigkeiten im eigenen Unternehmen erkennen kann. Abschließend erklärt Jörn Weber, wie eine „Investigative Due Diligence“ bei Unternehmenskäufen durch intensives Screening vor unangenehmen Überraschungen schützen kann. Bonusmaterial als Download zum Podcast: https://www.atvisio.de/checkliste-fuer-neue-geschaeftspartner/ Weitere Informationen zu Jörn Weber und der Ermittlungsagentur corma: www.corma.de Der Performance Manager Podcast ist der erste deutschsprachige Podcast für Business Intelligence und Performance Management. Controller und CFO erhalten hier Inspirationen, Know-how und Impulse für die berufliche und persönliche Weiterentwicklung. Weitere Informationen zu den Machern des Performance Manager Podcast, Peter Bluhm und Alexander Küpper, finden Sie hier: http://bit.ly/2u11IW5 Unsere Bitte: Wenn Ihnen diese Folge gefallen hat, hinterlassen Sie uns bitte eine 5-Sterne-Bewertung, ein Feedback auf iTunes und abonnieren diesen Podcast. Zeitinvestition: Maximal ein bis zwei Minuten. Dadurch helfen Sie uns, den Podcast immer weiter zu verbessern und Ihnen die Inhalte zu liefern, die Sie sich wünschen. Herzlichen Dank an dieser Stelle! Sie sind ein Fan von unserem Podcast? Sie finden uns auch auf diesen Kanälen: Facebook: https://www.facebook.com/ATVISIO/ Twitter: https://twitter.com/atvisio Instagram: https://www.instagram.com/performancemanagerpodcast/ Xing: https://www.xing.com/profile/Peter_Bluhm Xing: https://www.xing.com/profile/Alexander_Kuepper/ iTunes: https://itunes.apple.com/de/podcast/der-performance-manager-podcast/id1202698232?mt=2 Soundcloud: https://soundcloud.com/atvisio Webseite: https://atvisio.de/pm-podcast

Social Media sollte kein Problem mehr sein und trotzdem sehe ich täglich Posts von Hotels - egal ob Kette oder Individuell - die nicht gut sind. Zudem wird unregelmässig gepostet und richtiger Mehrwert wird auch nicht geboten. Im Gegenteil, immer häufiger sehe ich native advertising - also versteckte Werbung - in gewöhnlichen Posts. ... [Weiterlesen]

JSB Talks Digital - the podcast for marketers, digital transformation champions and those of you bringing your skills into the Digital Age! In this episode: In social media news: - YouTube Video Card changes - Facebook aims for 1 billion VR users; and - Advertisers will soon be able to pay social media influencers in new cryptocurrency • I interview Richard Sunley from Talkwalker • Ask JSB • In shout-outs: My three favourite Talkwalker features • In JSB’s column: How to set digital goals that align with business goals • Find out what digital marketing tool saved my working week

Diese Woche ging es nicht nur lustig zu in Social Media. Mit einigen Shitstorms sieht es so aus, als hätte der User diese Woche seine ganze Macht im Netz präsentiert. Warum du aber trotzdem Social Media für dich und dein Projekt nutzen solltest erfährst du in dieser Episode. Zitieren, verlinken, Bilder veröffentlichen: http://www.kerstin-hoffmann.de/pr-doktor/2017/03/30/zitieren-verlinken-bildrechte-urheberrecht-strafen/ Was passiert im Internet in einer Minute: https://www.allaccess.com/merge/archive/26034/what-your-audience-is-doing-when-they-re-not Scompler: https://app.scompler.com/ Talkwalker: https://www.talkwalker.com/de Newsify: https://itunes.apple.com/de/app/newsify-your-news-blog-rss-feed-reader/id510153374?mt=8 Evernote: https://evernote.com/intl/de/ Wunderlist: https://www.wunderlist.com/de/ Trello: https://trello.com/ Toggl: https://toggl.com/ Bring: https://www.getbring.com/#!/app Babykatzen bei DeinBus.de: https://youtu.be/f5BxXaliP5M

In this episode of the Next Generation Catalyst Podcast, we interview the CEO of Talkwalker, Todd Grossman. We discuss best social media trends to look for in 2017.

Do people really buy things on Social Media Platforms? In this episode I pick the brains of Mordechai Holtz the Co-founder of Bluethread Marketing a boutique digital agency with clients ranging from startups to Cities. Mordechai is also a Blogger, Mentor, Social media junkie, Marathon Runner and Father of Five!   What you will learn: How to leverage your online marketing offline Why people are more likely to search on social media platforms How to find people on social media looking for your product or service How to stand out in a busy social media world Why B2b and B2C has become P2P How you track the ROI of social media marketing How to become a guest blogger How to use Twitter effectively Interesting highlights: One of Mordecai’s clients is a city! One of Mordecai’s articles reached an audience of 1 million people Mordecai has closed a partnership deal worth $50,000 using Twitter   Mordecai’s #1 practical advice:  “Social media is a search engine with trust already built in”Tweet This Resources & Links: Bluethread Marketing (http://www.bluethreadmarketing.com/) Zoomph (https://zoomph.com/) Tweetdeck (https://tweetdeck.twitter.com/) Hootsuite  (https://hootsuite.com/) Mention (https://mention.com/en/) Talkwalker (http://www.talkwalker.com/en/social-media-intelligence/) 9  social media tools to help you manage your social media more effectively  (https://www.postplanner.com/blog/9-best-tools-to-manage-social-media-posts/) Bryan Kramer (@bryankramer) Gary Vaynerchuck (http://www.garyvaynerchuk.com/) Buffer (https://buffer.com/app) Get in touch with Mordecai  on Twitter – @Mordecaiholtz Thank You for Listening! I would like to personally thank you for listening to my podcast.  If you enjoyed today’s show, please share it with others. Just click on the social buttons below. Also, if you podcast on iTunes (https://itunes.apple.com/gb/podcast/can-i-pick-your-brain/id1076916148?mt=2) , you would be joining me on my mission to help as many people as I can become really successful. And finally if you haven’t already subscribed podcast on iTunes (https://itunes.apple.com/gb/podcast/can-i-pick-your-brain/id1076916148?mt=2) , so you can get automatic updates whenever another episode goes live!