Podcasts about wakeman consulting group

Dave Wakeman is an expert on current trends in sales and marketing, an in-demand speaker, trainer and popular podcaster. In this insightful LIVE session on the trade show floor of the ALSD Conference in Las Vegas, Dave dishes on how the way people BUY has changed post-pandemic, why Segmenting, Targeting and Positioning have become more important than ever, how sales reps can individually overcome a flat marketing campaign, how to smartly listen and apply what people ask for vs. what they really want, the value of sales preparation vs. scripting, and how to apply a strategic focus to your sales effort going forward.   Learn more about your ad choices. Visit megaphone.fm/adchoices

You're in for a treat today! We're speaking to Dave Wakeman, aka the Revenue Architect. Dave is a star in the ticketing and entertainment industry, and he's the guy that American Express referred to as The King of Tickets. Dave has a fascinating story to share! In today's show, he talks to us about creating revenue, how to deal with change, and reinventing yourself. He also tells some amazing stories that are sure to inspire you! Dave Wakeman's bio Dave Wakeman is “The Revenue Architect.” His consulting work has attracted clients such as American Express, Manhattan Construction Company, Volunteers of America, Yahoo!, the United States Department of State, the Seattle Seahawks, and over 100 other leading companies from around the globe.  Dave is widely known for his work in modernizing the secondary ticket market and partnering with American Express and Circles on their Black Card ticketing program that revolutionized the way that people buy tickets and view the secondary market.  With his consulting firm, the Wakeman Consulting Group, Dave has turned his focus to helping organizations around the globe maximize their profitable revenue.  Dave is a powerful advocate for the need for businesses to tell stronger brand stories and that explosive growth isn't a miracle. It is a product of having a great strategy combined with the right marketing and sales efforts.  You can see Dave regularly writing and being interviewed about marketing and revenue in the pages of SEAT Magazine, The Seattle Times, The New York Post, and US News and World Report. Dave is also a frequent guest on radio and television, including appearances on The Tom Leykis Show and The Exchange with Amanda Lang and many other media appearances. Nightclubs Dave started his career opening nightclubs in the mid-1990s, and he opened nightclubs all over the country. The club that he opened in St. Louis did not do very well, and that led Dave to one of the best opportunities of his career. A great career opportunity Dave moved to Seattle, knowing no one there, and with about $600 in his pocket. He landed a job working for Paul Allen, who helped start Microsoft with Bill Gates.  A talent for marketing Dave helped Paul to open the Experience Music Project, which is on the grounds of the Seattle Center and is now called the Museum of Pop Culture (MoPOP). That was where Dave discovered that he had a marketing talent. Dave Wakeman's move to New York    Dave Wakeman's marketing ability led him to many different places. He moved to New York and worked with a company called Americana Tickets. That was where he worked with American Express and the Centurion Card, helping them to figure out how to buy and distribute tickets for their clients all over the world. Dave worked on many different projects Together with the ad agency for Yellowtail Wines, Dave threw Tailgate parties in 36 cities. That was one of the key ingredients that helped Yellowtail to grow and get into Costco. He worked with Coca-Cola on the launch of their Odwalla product, the efforts to support the Affordable Care Act in America and to get President Obama re-elected in 2012. He also did a lot of work in Australia.  Generating money Dave Wakeman grew up in very modest circumstances. He realized very early on that the way to make something of himself would be through his ability to generate money and to market and sell effectively. Over the years, he developed an eye for the things in which people look for and find value. Dave Wakeman's thoughts on creating value Dave understands that if you can create enough value for the people you're aiming to serve, then you should also be able to collect some of that for yourself. Unique experiences in LA Dave helps people get registered to vote through #iVoted, which also invites people to attend virtual concerts with some great artists.  Helping non-profits Dave loves to give back, so he often uses his expertise to help non-profits. Creating revenue  If you want to create revenue or have the most impact, you consistently need to ask three questions: What is the value you're trying to create?     Who is the customer that will pay you?     How do you reach those people? You need to focus on the value that you're trying to create for people, you need to find the specific person who you can help, and you need to communicate effectively. Strategy and tactics Strategy is where you're trying to get to, and tactics are how you get there. Lack of precision Dave believes that when people lack precision when they speak, it leads to poor outcomes. The King of Tickets Dave Wakeman attributes becoming known as The King of Tickets to luck, his excellent relationship-building skills, and technology. You are not replaceable Dave points out that your ability to be you is not replaceable. So, you need to invest in having a point of view, relationships, and finding ways to create value for the people you serve because none of those are replaceable. Coping with change We need to embrace change. So, although we are going through a terrible time right now, you should not give up because people will come back.   Recognizing and embracing the power of change Change will come, no matter what. Many years ago, Dave learned that change is the only thing in life that is certain. And when change rears her beautiful face, you must embrace her because change is the only thing that you have.  Reinventing yourself, coming out of the pandemic Coming out of the pandemic, you don't have to be the same person you were going into it. The key to reinventing yourself lies in looking at what you want to do and who you want to become going forward. Links and resources: Dave's newsletter    Dave's Sunday strategy newsletter, The Business of Value  The Business of Fun Podcast  Books mentioned: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant  by W. Chan Kim and Renee Mauborgne Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive by Dorie Clark Reinventing You, With a New Preface: Define Your Brand, Imagine Your Future by Dorie Clark Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It  by Dorie Clark Connect with Eric On LinkedIn On Facebook On Instagram On Website

If you want to create a high volume of content easily, what is the best way to do so? Dave Wakeman, Founder of Wakeman Consulting Group, joins Bacon Sports Founder Rob Cressy to jam about content creation design and success mindset. Why is it easier to create content when thinking from the top down? Why is it important to be your own guinea pig? How does process give you the freedom to be creative? How can you easily create 100 ideas? How can you create content that has maximum impact? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on the world of sports, marketing, entrepreneurship, and personal development and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on the podcast charts. One way you can help support the show is by subscribing to The Sports Marketing Huddle and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com Dave Wakeman - LinkedIn: /dwakeman/ - Twitter: @davidwakeman - Website: http://davewakeman.com/ Other Awesome Content: If you liked this episode then you should also check out Leadership DNA, a podcast for those who aspire to be a better leader. On it we break down the blueprint for leadership. Are you a thought leader who would like to create a podcast so you can share your message with the world? I created a step-by-step course called LaunchingPodcasts.com to help you easily launch a podcast.

The Alliance of American Football (AAF) is a new developmental football league comprised of 8 teams playing a 10 game regular season, with the players ultimate goal of making it to the NFL. Dave Wakeman, Founder of Wakeman Consulting Group, joins Rob Cressy to talk about marketing ideas for the AAF to help them increase attention and start creating fans. Why is there a huge opportunity for the AAF to use content creation to market their teams and brand? How important are fantasy sports and gambling to capture the interest of the college football or NFL fan? What opportunities are there for brands to work with the AAF or the local teams? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad): Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com Dave Wakeman - LinkedIn: /dwakeman/ - Twitter: @davidwakeman - Website: http://davewakeman.com/ Other Awesome Content: Have you ever wanted to create a podcast but didn’t know where to start? If so head to LaunchingPodcasts.com. I created a step-by-step course to help you easily launch a podcast. Check out the Bacon Sports Podcast Network where we mix together sports, business, and personal development with the goal of inspiring, educating, and entertaining. Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.

Dave Wakeman, aka, “The Revenue Architect” is an internationally recognized expert in the areas of marketing, strategy and branding. He has worked with international giants like Marriott, American Express, and Madison Square Garden to improve their business offerings and ROI. Dave founded the Wakeman Consulting Group; a boutique management consulting firm, that focuses on helping companies achieve better results in their investments of time and money. Topics discussed during this podcast episode include; Increasing sales without increasing traffic or creating new products Identifying issues in your sales funnel Most common marketing mistakes And much more! You can play this podcast episode here: Your browser does not support the audio element. Websites referenced during the podcast: DaveWakeman.com Here's a timeline of the topics discussed during the podcast: 0:00 - Short bio and intro 1:20 - Dave Wakeman's growing up and influences 3:00 - How did you get into marketing? 6:15 - Two big marketing projects Dave worked on before starting Wakeman Consulting Group (American Express and Yellow Tail Wines) 9:15 - Marketing lessons Dave learned from working in nightclubs 14:15 - What are the marketing 'low-hanging fruit' that you look for when working with a new organisation? 17:00 - What are the biggest mistakes you see when businesses have issues with marketing and traffic? 18:30 - What are the common mistakes businesses make in their sales funnel? 20:15 - Case studies - Dave's success stories 22:30 - Dave's final thoughts Like this podcast? If you're enjoying the podcast, it's safe to assume there are others out there like you who would also enjoy the podcast. Help them find it! I've created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you'll feel great about yourself...

On this episode of Through the Noise, it’s the return of the Revenue Architect himself, Dave Wakeman of Wakeman Consulting Group. As always Dave specializes in helping everyone from nonprofits to Fortune 1000 companies to political advocates to fully realize their support bases. This week, Dave talks to hosts Blake and Ernesto about the challenges inherent to working with donors for charities and nonprofits. When the name of the game is garnering buy-in support for your project, Dave Wakeman is a go-to figure for advice on donor development, connectivity and communication. Dave also explains the importance of effective and relatable storytelling in fundraising campaigns, as well as staying focused along one’s project path. Principal of the Wakeman Consulting Group, he’s known as the “Revenue Architect” and helps organizations — nonprofits and for-profits — become more effective and make more money. Sounds great, right? Today we’ll talk about the importance of storytelling in conveying your mission. Through the lens of Bunnies for Bethesda, we’ll figure out how to grow effectively and scale that growth in a way that makes sense for the mission. You’ll also find out more about the new Non-profit Advisory Board Networking Group we’ve recently initiated. Dave Wakeman is known as “The Revenue Architect.” His firm works with organizations to maximize their revenue structures. Dave writes a weekly newsletter all about value creation in your organization.

Regular listeners of Through the Noise may remember today's guest, Dave Wakeman who joined us about 50 episodes ago to discuss why nonprofits should run like a business. Check it out after this episode. (http://throughthenoise.us/mediacast/151-david-wakeman/). His last appearance was so packed with valuable info, we just had to see what we secrets we could get him to spill this time. Principal of the Wakeman Consulting Group, he's known as the "Revenue Architect" and helps organizations -- nonprofits and for-profits -- become more effective and make more money. Sounds great, right? Today we'll talk about the importance of storytelling in conveying your mission. Through the lens of Bunnies for Bethesda, we'll figure out how to grow effectively and scale that growth in a way that makes sense for the mission. You'll also find out more about the new Non-profit Advisory Board Networking Group we've recently initiated. Dave Wakeman is known as "The Revenue Architect." His firm works with organizations to maximize their revenue structures. Dave writes a weekly newsletter all about value creation in your organization

Total Duration 40:49 Download episode 147 Beyond Gantt Charts and Critical Path In this episode, I welcome Dave Wakeman from Wakeman Consulting Group to talk about Strategic and Business Management. This is a leg of PMI's Talent Triangle™ that often doesn't get enough focus. Dave shares insights on strategy and operations that show our success goes far beyond our technical project management skills. Check out his website to sign-up for Dave's newsletter and read his blog. Transform Your Ability to Lead This Year Join me for this year's Leadership Fast Track Program. You and I will work directly to transform your ability to lead and deliver. See LeadershipFastTrackProgram.com Thank you for joining me for this episode of The People and Projects Podcast! Have a great week! SCHEMING WEASEL FASTER by Kevin Macleod Licensed under Creative Commons: Attribution 3.0 License. STRATEGY by Something for Kate available on Amazon at http://amzn.to/23yvo8t

If anyone has ever told you to focus on your developing your weaknesses instead of your strengths, you won't want to miss David Wakeman's thoughts on the subject. Principical of the Wakeman Consulting Group, David Wakeman works with nonprofits to help remember and amplify the value they add to the world in order to become not only more profitable but also more successful. Bringing a business approach to nonprofit goals is a switch that would benefit a great number of nonprofits and today's episode is packed with useful information and ideas to revamp and reinvigorate your work.  Dave Wakeman is known as "The Revenue Architect." His firm works with organizations to maximize their revenue structures. Dave writes a weekly newsletter all about value creation in your organization