Podcasts about create uncontested market space

Laura Lynn Morrissey is the Founder of SilverSavvy, a platform dedicated to supporting adults over 60 with curated products, services, and a vibrant online community. With a background in healthcare and financial services, she blends strategic insight with a passion for client-centric solutions. Laura Lynn previously founded Harmony Healthcare, transforming it into a leading home healthcare provider and driving significant growth even during challenging times. At Fidelity Investments, she held senior roles, leading client relationship management and driving substantial revenue growth. Her consulting firm, ClientCarma, has guided startups and Fortune 100 companies through strategic transformations. Through SilverSavvy, Laura Lynn aims to redefine how people approach aging—celebrating individuality, independence, and the power of technology to enhance lives. Laura Lynn's links: Website: http://www.silversavvy.com Instagram: https://www.instagram.com/silversavvyagewell/ Facebook: facebook.com/silversavvyagewell LinkedIn: www.linkedin.com/in/lauralynnmorrissey Book Recs: https://amzn.to/4hCfyGo Good to Great: Why Some Companies Make the Leap...And Others Don't Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant https://amzn.to/3UDn7Tl It's Your Ship: Management Techniques from the Best Damn Ship in the Navy https://amzn.to/3NWnPqY The Impatient Entrepreneur's links: Facebook https://www.facebook.com/TheImpatientEntrepreneurPod LinkedIn https://www.linkedin.com/company/theimpatiententrepreneurpod/ Instagram https://www.instagram.com/theimpatiententrepreneurpod/ YouTube https://www.youtube.com/@TheImpatientEntrepreneurPod Online www.theimpatiententreprenerpod.com Connect with us https://www.theimpatiententrepreneurpod.com/contact Kwedar & Co.'s links: Facebook https://www.facebook.com/kwedarco LinkedIn https://www.linkedin.com/company/kwedarco Instagram https://www.instagram.com/kwedarco YouTube https://www.youtube.com/@KwedarCo Online www.kwedarco.com Connect with us: https://www.kwedarco.com/book-consultation

In the startups I worked at, we never had spare laptops.  When we hired someone, we'd order their laptop that day. That's Startup Cashflow 101: don't spend money until you have to. The same principle applies to your leadership team. Hiring a CMO before product-market fit? Too soon.  And a CEO can handle COO duties for a while. Most seed-stage companies don't need a full-time CFO either.  A good controller can handle day-to-day finances, while a fractional CFO can plan future fundraising and create investor-friendly forecasts — all without reducing your runway. To understand why a fractional CFO might be the smarter move, I spoke to Dan DeGolier, founder of Ascent CFO Solutions. Runtime 27:21 Episode Breakdown (1:44) Dan explains Ascent CFO Solution's origin story. (4:53) Why so many founders hire full-time CFOs before they actually need to. (6:33) A list of specific value-adds a fractional CFO can provide. (7:29) “We might be two days a week or three days a week. But we are very much a part of that team.” (8:57) Inside Dan's client onboarding process. (12:44) “Part of it is getting a handle on cash flow and spend.” (15:24) “Understanding what the risk factors are to your runway is really critical.” (18:39) Which stats and KPIs are most important to share with the entire company? (20:51) If you want cash flow to break even, “be capital efficient to begin with.” (23:31) Clients “often supplement a VC round with a venture debt round so they can extend that runway a little bit further.” (25:09) How to interview a CFO if you don't have an entrepreneurial background. (26:08) Resources Dan recommends for founders seeking financial discipline. Links Dan DeGolier Ascent CFO Solutions Good to Great: Why Some Companies Make the Leap...And Others Don't, Jim Collins Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, W. Chan Kim and Renee Mauborgne Traction: Get a Grip on Your Business, Gino Wickman EOS One® Subscribe

In this episode Deb Feder shares her transition from business lawyer to a coaching business for business professionals. You'll hear about her early career trials, favorite book picks, and how technology has changed the legal profession. She'll also share her great advice on email efficiency, time management, client rapport, boundary setting, and using LinkedIn for business development. In this episode, you will hear: Deb Feder's transition from business law to coaching business owners, including lawyers Insights into refining email communication and mastering time management The challenges and opportunities of practicing law in the pre-tech era of 1999 Importance of authenticity and building genuine client relationships Mindfulness practices and setting boundaries for personal and professional success Resources from this Episode Tell Me More: Building Trusted Client Relationships through Everyday Interactions, by Deb Feder After Hello: How to Build A Book of Business, One Conversation at a Time, by Deb Feder Amplification Analyzer (Deb's tool for helping professionals decide where to best showcase their thought leadership) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (recommended book) Dean Jackson, marketing expert. General Resources Click for a list of the Best Tech Tools for Lawyers Subscribe to: The 80/20 Principle Check out my Law Firm Systems Intensive Join: '80/20 Inner Circle' (valuable business insights for small firm owners) Read: The 80/20 Principle: The Secret of Achieving More with Less, by Richard Koch Get my new email course: ChatGPT for Lawyers (it's free) Other Resources The 80/20 Principle (email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (online community for law firm owners) Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000). And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.  

What does it take to build a successful business from the ground up and turn it into a multi-million dollar enterprise? In this episode, I sit down with one of the most remarkable entrepreneurs I know, my close friend and longtime colleague, Rick Eastwood. You'll hear how friendships, like the one we've shared since our Student Works days, can shape not only your personal life but also your professional journey in ways you'd never expect.Rick Eastwood, one of Canada's top entrepreneurs and the CEO of The Central Group, shares the ups and downs of growing a business from $5 million to nearly $200 million. From starting as a Student Works manager to leading one of Canada's 50 Best Privately Managed Companies (as recognized by Deloitte), Rick has seen it all. This episode dives deep into the entrepreneurial mindset, business pivots, and how strong networks can make or break your success.Curious about the critical moments that almost led Rick to failure? Want to know how Rick navigated losing 60% of his business or how he attracted the top talent that fuels his success today? Tune in to hear Rick's invaluable lessons on leadership, resilience, and building lasting relationships in business.Don't miss this chance to gain insights from a top leader who has mastered the art of staying relentless in the face of challenges. Listen now and enjoy!In This Episode You'll Learn:Why friendships and business partnerships can be key to long-term successHow to reinvent a business after major setbacksThe power of surrounding yourself with top talent and how to attract itThe importance of not letting a single client dominate your revenue streamHow strategic planning and data analytics drive profitabilityThe role of perseverance and patience in building a thriving businessAnd much more…ResourcesStudent WorksRick's LinkedInBlue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Bob Carrothers has 29 years of experience, he facilitates peer-to-peer boards of CEOs and executives, creating environments conducive to skill enhancement, informed decision-making and superior results. Bob is certified as an Emergenetics advisor and Predictive Index practitioner, equipping him with a profound understanding of human behaviour and cognition.    Questions · So, we always like to ask our guests, in your own words, could you share a little bit about your journey? How you got from where you were to where you are today? · What would you say maybe if you could pick three overarching tenets or competencies that you believe CEOs need to practice or embrace in order to really achieve the three areas that just mentioned. · What are some of the key things that make an organization successful? · Now, Bob, can you also share with our audience, what's the one online resource, tool, website or application that you absolutely cannot live without in your business? · Now, can you also share with our listeners maybe one or two books that you have read, it could be a book that you read a very long time ago, or even one that you've read recently, but it had a great impact on you, whether it be personally or professionally. · Bob, can you share with our audience what's the one thing that's going on in your life right now that you are really excited about, either something you're working on to develop yourself or your people. · Where can listeners find you online? · Now, before we wrap our episodes up, Bob, we always like to ask our guests, do you have a quote or saying that during times of adversity or challenge, you'll tend to revert to this quote if for any reason you get derailed or you get off track, the quote kind of helps to get you back on track. Do you have one of those?   Highlights Bob's Journey Me: So, we always like to ask our guests, in your own words, could you share a little bit about your journey? How you got from where you were to where you are today?   Bob shared that it's been a very interesting journey. He started out as an entrepreneur; he had companies involved in the meat trading business. So, they bought and sold animal parts, lungs, livers, kidneys, everything that was most people would consider waste from an animal, and then they would resell them to people we knew wanted them, mostly to pet food companies, that's where the tonnage went. And then others to went to Mexico. Others went into sausage making, Chorizo making on the West Coast. They just find a buyer and go do it. And they'd go into a packing house and buy their entire production of lungs or livers or whatever, and then resell it into the pet food canning business. So, it's been an interesting ride.  In 1996 he got out of that business. He sold it to his management team, and they took it over, and they're still running it. And then after that, he started another company that failed miserably. He lost a ton of money. He was crushed, and it was hard and then he looked around, and he'd been a Vistage member, and he loved it. And he knew that with all the ups and downs he's had in his life, he could help people from making mistakes and doing what he did and living that life. So, he reached out to his past business chair, and he hired him, and that was in 1996, so he's been doing this ever since, September of 1996, so it's been quite a ride.   Overarching Tenets or Competencies CEO's Need to Embrace to Unlock Their Potential, Enhance Performance and Achieve Their Goals Me: Now, you focus on empowering CEOs to unlock their full potential, enhance their performance and achieve their goals. Based on your many years of experience, Bob in this space, working, I'm sure with CEOs and entrepreneurs across different industries, what would you say maybe if you could pick three overarching tenets or competencies that you believe CEOs need to practice or embrace in order to really achieve the three areas that I just mentioned.   Bob shared that he thinks they need to establish a great culture in their company and mind it. Nurture it and protect it, because culture trumps everything, nothing else matters. Your people won't be happy, you won't keep people, you will make your customers angry, your suppliers angry, and you'll do a really bad job because your employees won't care. And so, that's the first thing he would say, is build a strong culture.  The second thing is to hire correctly, be slow to hire and fast to make them available to industry. So, that's really important. If the employee can't do the job they were hired to do, they need to move on and then hire the right people. Put a lot of effort in your hiring process. And the other one would be, watch the money. You've got to keep track of your cash flow, you got to predict what the cash is going to be down the road. Bigger companies have CFOs to do that, and then they'll report to the CEO. Smaller ones, often the CEO will do it themselves. But you have to do it, because if you run out of cash, you're out of business. It's just really simple, if you can't make payroll, then you're gone.   Key Things for an Organization Success Me: So, Bob, in working with these different organizations, right? We're trying to establish what are some of the key things that make an organization successful? And so, the customer experience is critical in all businesses regardless of whether or not you have a face-to-face type of interaction or you're just digital and people are communicating with you solely through the internet. But leadership is very important for a business, whether you're a solopreneur or you're a fortune 500 company, regardless of the size, it's driven by the leader in the organization. As it relates to customer experience, if you were to maybe give us an example of a use case, a good use case, example that you've observed over the years in working with these CEOs, what do you think are some of the key things that make them be able to have a successful customer experience, one in which their customers are their brand advocates, their evangelists, their word of mouth advertisers. If that company decided not to advertise for the next two, three years, they would still be doing great business because their customers view them as fans. What would you say are key things in that?   Bob shared that there's one company that comes to mind, and that CEO was brilliant, and the culture in the company was extremely strong. He would walk around his plant every day, and he knew everybody's name and met family members, and he'd walk up to him and just say, “Hey, Charlie, how you doing? How's the family? How's your wife? I heard your son Robbie is sick.” He would do that, and the employees felt that they were cared for.  He never stopped setting goals, he never stopped doing things that would make the work fun. He was trying to reduce shrinkage one day, and it kept bugging him, it was going on for months, and he decided he'd just do a little contest, and he went out and bought an old junker car and a whole bunch of sledgehammers, and every day the group, the employees reduced the amount of shrinkage, they could go out and beat up on the car. And it was just amazing how much fun they were having and how just beating a car, they hit their goal for sure, and it cost the CEO, like, what $500 to do that.  He had other contests like dunk the CFO, where he had one of those dunking tubs. Certain goals were reached, that was out in the parking lot. He saw him with his customers. One of their Vistage speakers impacted him so much that he invited his customers from around the country to come to his plant, see the plant, and hear this speaker present, and because it made such an impact on him, he wanted his customers to be better too, so he thought this speaker could really help him.  What else did he do? Whenever he'd walk up to somebody and they promised to do something for him, he recorded it on his phone, so he'd pull it out and before he saw them, pull up their name and say, “Hey, how are you coming on that project we talked about?” And the accountability went through the roof. Just little things like that, simple things. But he had one goal, that if the company reached so much in revenue sales, he knew that if it did, they'd make extra money, if it was over and above the regular goal, it was big….hairy….audacious goal, and he said, “If you guys hit this, I will take the entire company to Las Vegas.” Because he knew if they increased the revenue that much, the profits would go up enough to pay for the trip and then some. And he was legendary with his employees. Just things like that that are special.   Me: I think one of the things I took away from what you said just now that it's not the big things, it's like always the little things, the minor details, and they go very far away with another human being, because it shows them that you value them, you appreciate them, and they're just not there to milk, to get more money, money, money. But you value them as a person, and you recognize the fact that your success is just as important as their success.   Bob agreed, that's exactly right. That's what it takes to build a great company, is the culture you create. You want people waiting in line to go to work for you.   Me: I know right, that's awesome.   App, Website or Tool that Bob Absolutely Can't Live Without in His Business When asked about an online resource that he cannot live without, Bob shared that he hates it, but he can't live without it, it's called email. Buries him, but it's the communication is so fast, and we can send documents back and forth, and he doesn't think anybody could live without email now. We all curse it, but it's there.    Me: Agreed, because in the absence of email, we have to go back to posting a letter to your customer or to your friend or family member, and we all know the Postal Service takes forever for you to get that response. So, yeah, email is amazing.   Bob shared that he remembers those days and they'd send off a contract and wait and wait and wait to get it back, just because of the mail, or an invoice. It just was crazy. And then came fax machines, and they were huge. He bought one once and his accountant, and said, “Why do you want that thing? Nobody else has them.” And he said they will, even though they will. And that became huge, and then email took over for that.   Books that Have Had the Biggest Impact on Bob When asked about books that have had a great impact, Bob shared that Good to Great: Why Some Companies Make the Leap…And Others Don't was a book that had an effect on him. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant is another one. Dale Carnegie, How to Win Friends and Influence People.   Me: I'm actually looking at the book right now. It's sitting right in front of me.   Bob shared that that's one of the major ones. And another one he wrote was How to Stop Worrying and Start Living. So, there's several.    What Bob is Really Excited About Now! When asked about something that he's really excited about, Bob shared that he's always excited about cheering, he sees so much, and he loves what he does. As far as he's not in any training right now, but Vistage offers trainings all the time, and he also does stuff outside of Vistage. But right now, he's getting ready to go on a holiday in a sprinter van, it's an RV, and that's kind of got his attention. Plus, he's got two Vistage meetings next week.   Me: So, those are your things that you're working on that you're really excited about. Fantastic.   Where can listeners find Bob online? LinkedIn - Bob Carrothers Website – www.vistage.com   Quote or Saying that During Times of Adversity Bob Uses When asked about quotes that he tends to revert to, Bob shared he does, he's a big fan of Albert Einstein, and he had a quote that was, “The same level of thinking that caused a problem is not going to fix the problem.” That's not exact, but that's what it means. And that's so true. Another one is, “Everybody's a genius. But if you want to teach a fish to fly, they're going to fail and feel they're a loser from then on.” And some people just can't get it. And sometimes when things go wrong, you got to look at the people involved, or the thinking involved and reapproach it with a different level.   Me: Okay, so that second quote is more to say, maybe you need to take a few steps backward just to move forward, just to reevaluate and do it again.   Bob agreed. Reevaluate if it's an employee and they just can't get it. Maybe they're just not set up for it, and it's better to find another position for them, or another area of responsibility, or perhaps they're just not right for your company, like you got to have the right people on the bus as Jim Collins say.    Me: True. If you have the wrong people on the bus, it makes the journey that much harder.   Bob agreed, they got to be in the right seats.   Me: Well, thank you so much Bob for jumping on our podcast today and sharing all of these awesome insights as it relates to Vistage and your journey and just what are some of the key things that makes a leader successful and makes an organization successful as they navigate their customer experience through the journey of their customers lifetime. So, I think your conversation today was extremely insightful, and I just wanted to extend our deepest gratitude to you for taking time to share with us today.   Bob shared that he's really enjoyed this. Yanique ask great questions and make him think so, thank you.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest  Links • Good to Great: Why Some Companies Make the Leap…And Others Don't by Jim Collins • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim •    How to Win Friends & Influence People by Dale Carnegie •    How to Stop Worrying and Start Living by Dale Carnegie   The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

If the world has changed so much, why have we changed so little? Steve Dennis joins Kevin to discuss seven key leadership mind leaps necessary for effective transformation. These include 1. Crush Your Ego, 2. Wake up, 3. Special, Not Big, 4. Start with Wow, 5. Think Radically, 6. Safe is Risky, and 7. Faster, Faster, Go, Go, Go. From personal experiences and industry examples, Steve highlights the need for agility, differentiation, and bold thinking in today's rapidly changing business landscape. Guest: Name: Steve Dennis Bio: Steve Dennis is the author of "Remarkable Retail" and his latest book, "Leaders Leap: Transforming Your Company at the Speed of Disruption." He is a strategic advisor, keynote speaker, and podcast host. Named a top global retail influencer by multiple organizations, Steve's insights on the future of shopping are regularly shared as a Forbes Senior Contributor, and through CNN, The Wall Street Journal, and Bloomberg. He is President of SageBerry Consulting, advising brands on growth strategies. Formerly, he was the Chief Strategy Officer and SVP of Multichannel Marketing at Neiman Marcus Group. He serves on multiple boards and holds an MBA from Harvard Business School and a BA in Economics from Tufts University. Timestamps: 00:00 Introduction 02:38 Steve Dennis' Journey 03:18 Career Evolution 06:01 The Concept of Leaps 09:11 Incremental Change vs. Transformation 13:59 First Leap: Crush Your Ego 17:27 Second Leap: Wake Up 21:02 Third Leap: Special, Not Big 24:11 Fourth Leap: Start with Wow 27:36 Fifth Leap: Think Radically 30:45 Sixth Leap: Safe is Risky 33:00 Seventh Leap: Faster, Faster, Go Go Go 37:00 Closing Remarks Quote: "If you're going to transform, you have to change a lot of things."  Resources: Leaders Leap: Transforming Your Company at the Speed of Disruption by Steve Dennis Think Again: The Power of Knowing What You Don't Know by Adam Grant The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim, Renée Mauborgne Steve Dennis Website Steve Dennis LinkedIn Steve Dennis Intro Related Podcasts: Leading Through Disruption with Tony Hunter The Disruption Mindset with Charlene Li Join Our Community If you want to view our live podcast episodes, hear about new releases, or chat with others who enjoy this podcast join one of our communities below. Join the Facebook Group Join the LinkedIn Group   Leave a Review If you liked this conversation, we'd be thrilled if you'd let others know by leaving a review on Apple Podcasts. Here's a quick guide for posting a review. Review on Apple: https://remarkablepodcast.com/itunes    Podcast Better! Sign up with Libsyn and get up to 2 months free! Use promo code: RLP  

EPISODE 330: Do you feel stuck in your construction business's day-to-day operations? Do you dream of taking it to the next level but are unsure how? These experts might teach you a thing or two. Join us in this week's panel discussion (and our first in-person episode) featuring Alex Gregg, Michael Moore, and Alex Thompson.  These accomplished construction business owners share their pivotal shift from running a busy business in a firefighter mode to leveraging key talents in their teams and eventually putting on their CEO hats.  Today, we discuss how to transition from an operator mindset to a CEO mindset, the importance of habits and routines, how to foster a culture of accountability and growth, the value of letting go, and more. Are you ready to transform yourself and grow your business? Let's dive in!   Key Takeaways: Introduction (00:00) Meet the panel of experts (04:55) Key shifts from thinking as an operator to CEO (06:31) Importance of habits and routines (13:08) The right-to-left thinking mindset (18:22) Creating a culture of accountability (19:46) How to ensure you're continuously evolving as a CEO (34:11) The value of letting go for growth (37:42) How successful CEOs look at mistakes (46:29) Resources for construction CEOs (47:55)   Additional Resources: - Download your FREE strategic planning guide HERE - Schedule your FREE business evaluation call with our team HERE - Join the FREE Get Out of Your Construction Business Masterclass HERE Books Mentioned: Traction: Get a Grip On Your Business Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones 10x Is Easier Than 2x The E-Myth: Why Most Small Businesses Don't Work and What to Do About It Organizational Physics: The Science of Growing a Business Extreme Ownership: How U.S. Navy SEALs Lead and Win Good to Great: Why Some Companies Make the Leap…And Others Don't Think and Grow Rich The Gap and The Gain: The High Achiever's Guide to Happiness, Confidence, and Success Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant The Coaching Habit: Say Less, Ask More, & Change the Way You Lead Forever Three Laws of Performance: Rewriting the Future of Your Organization and Your Life -- The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time. Follow us on your favorite podcasting platform so you never miss an episode!  

Leaders in independent schools are having to make some hard decisions at the moment, especially those in the UK facing the possible addition of VAT to school fees.Some of these decisions could be classified as ‘wicked' - defined as a problem where multiple stakeholders want different, sometimes contradictory, outcomes.In the last episode Juliet explored how NASA approaches this type of problem, drawing out lessons for school leaders.In this episode Juliet explores further the three questions we finished with last time:What ‘wicked' problems are you trying to solve, and what contradictory outcomes do the stakeholder want that makes them wicked?What system do you have in place to brainstorm new ways of doing things, anticipate knock-on consequences and rapidly revise the plans?Are you and your team ready to embrace change that might feel hard?Episode linksListen to the last episode: 173: Solving wicked problems the NASA way 'Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant' by  Renée Mauborgne and W. Chan Kim Contact Juliet: hello@consultjuliet.co.ukSign up at http://www.consultjuliet.co.uk/signup to receive an email each Thursday morning about the week's new podcast episode.Thank you so much for listening to The Independent School Podcast. I would be grateful if you could spare a couple of minutes to send me some feedback here. This helps me make the podcast as helpful as possible to listeners. Thank you!

Episode 73: Special Guest - Dr. Lem Usita   Summary: In this episode of the Rising Tide Leadership Podcast, host Mo interviews Dr. Lem Usita, an entrepreneur and leadership expert. They discuss Dr. Lem's leadership experience and how he defines leadership. They also explore the obstacles he has faced in his leadership roles and how he overcame them. Dr. Lem shares his early influences and the catalyst for his intentional leadership development. He emphasizes the importance of mentorship and surrounding oneself with a supportive team. The episode concludes with Dr. Lem's recommended reading list and his final thoughts on leadership.   Takeaways: Leadership is not easy and comes with challenges and obstacles that must be faced and overcome. Surrounding oneself with a supportive team and mentors is crucial for personal and professional growth. Leadership development requires self-reflection and a willingness to address weaknesses and areas for improvement. Reading books on leadership and learning from other leaders can provide valuable insights and strategies for effective leadership. Facing Obstacles: Every leadership role has its dark side. Organizational culture. Sometimes you jump into a role and there were other people in that role before you Others tell you how to do things Lack of resources Inherit problems It's a cop out to blame the organization for the obstacles. As the leader, it's my responsibility to lead the organization no matter what situation they're in.  I need to know what my weaknesses are and I need to shore up my weaknesses in order to lead this organization.  The responsibility is on the leader.   “If I am not leading well or if I don't lead these folks well, it impacts their family, it impacts their kids. And it might even impact the generation.” When you start thinking and reading and researching and studying leadership, then you're able to:Change your behavior Change your practices Change your habits  Every leader can teach you those two things:Things that you want to do Things you don't want to do Surround yourself with people:Mentors Those who walk alongside you  Business resourcesCPA, Attorney, etc    Lem's Final Thoughts:  Lead out of who you are. You lead out of your personality, you lead out of your history, you lead out of your family sculpture, family of origin stuff, you lead out of your trauma and pain, you lead out of your weaknesses, and you lead out of your strengths. And if you're not doing the work of getting to know yourself, you're not growing your effectiveness as a leader, you just aren't. And so it takes courage and humility to do this work—to become better because it's facing yourself and making some huge changes and that takes courage and humility to lead yourself so that you can lead and be effective as a leader.    Amazon Book Link: Power vs. Force: The Hidden Determinants of Human Behavior, Daivd Hawkins. - https://a.co/d/03N27ma    Unreasonable Hospitality: The Remarkable Power of Giving People More than They Expect, Will Guidara - https://a.co/d/eyo9HqM    Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Mak e the Competition Irrelevant, Roger Wayne, W. Chan Kim, Renee Mauborgne - https://a.co/d/hYOjpmg 48 Laws of Power, Robert Greene - https://a.co/d/eP3VELJ    Special Thanks To: –––––––––––––––––––––––––––––– Work it out by LiQWYD https://soundcloud.com/liqwyd  Creative Commons — Attribution 3.0 Unported — CC BY 3.0  Free Download / Stream: https://bit.ly/l_work-it-out Music promoted by Audio Library https://youtu.be/erSmdVocHO0 –––––––––––––––––––––––––––––

Jamie Davidson is a Co-founder and Amazon Coach at AMZ Insiders, where he advises entrepreneurs on starting, building, scaling, and exiting their e-commerce businesses. In 2018, he reached a milestone, crossing the nine-figure mark selling online products via Amazon FBA. Before his introduction to Amazon sales and AMZ Insiders, Jamie was the CEO of a private equity-backed company until 2013. Jamie is also a West Point graduate and former Army Officer, where he honed his leadership skills as a platoon leader, company executive officer, and assistant battalion supply officer. In this episode… The adage that a business's success is 95% process and 5% people is a truism. However, scaling to nine figures depends on systems, teams, and product development. Amazon selling expert Jamie Davidson shares that his brand rapidly grew to an eight-figure business. But when he committed to expanding to nine figures, Jamie recognized that he needed to adjust his systems and processes. He advises that as you build your business, you can conduct time studies to assess where you're exhausting your time and identify time-consuming activities. Once you analyze your time study, work to reduce activity times, prioritize duties, and automate or delegate tasks. Additionally, you should focus on product development by creating new products and staying up-to-date on emerging industry trends. Lastly, Jamie recommends focusing on profit margin and inventory management. Understanding your net helps to determine your ability to reinvest in new products. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Jamie Davidson, Co-founder and Coach at AMZ Insiders, about effective strategies to grow your Amazon business more efficiently. Jamie reflects on his journey to becoming a nine-figure brand. He also discusses building a productive e-commerce team and scaling operations, why product development is integral to business growth, and systems for scaling to nine figures. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Jamie Davidson on LinkedIn | Instagram Jamie Davidson's coaching services AMZ Insiders Special Mention(s): Bradley Sutton on LinkedIn Kevin King on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber NetSuite Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renée Mauborgne Go High Level Dima Kubrak on LinkedIn Related Episode(s): “Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton” on the eComm Breakthrough Podcast “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber on the eComm Breakthrough Podcast “Money Lost, Lessons Gained: Carlos Alvarez Reveals the Mistakes Behind His $16M Business Mistakes!” on the eComm Breakthrough Podcast

Carlos Alvarez is the Founder and CMO at Wizards of Ecom, a Miami-based global e-commerce academy educating entrepreneurs on how to leverage Amazon for financial freedom. Carlos is a 15-plus-year veteran in the Amazon space who has scaled his brands into a nine-figure entity. Additionally, he is the Founder and CEO of Blue Bird Media & Marketing Solutions, a digital marketing agency specializing in product sourcing, brand building, Amazon vendor management, PPC, and lead generation. Carlos also hosts the world's largest free-to-attend Amazon Meetup group where participants discuss e-commerce, self-publishing, advertising, and selling on Amazon. In this episode… Scaling a business to seven figures and above requires a strategic roadmap that includes designing a vision, diversifying and expanding, and extending market reach. Boosting market coverage can also involve community building. Why is community essential to brand growth?  Carlos Alvarez, an entrepreneur and experienced marketer, asserts that he will only launch a product if there is a demand for it. Many Amazon sellers use pay-per-click advertising to raise brand awareness. Unfortunately, PPC prices have increased by over 30% since 2021 and will continue to rise. Carlos explains that having a devoted community of customers who trust you as a vendor can lead to customer advocacy, word-of-mouth recommendations, and positive reviews. Building a community can be as simple as creating social media accounts. However, Carlos advocates for in-person groups like Meetup. Face-to-face interactions allow for open conversations, brainstorming, and real-time surveys and opinions. On today's eComm Breakthrough Podcast, Josh Hadley interviews Carlos Alvarez, Founder and CMO at Wizards of Ecom, about strategies for building a community and brand. Carlos shares his passion for building community, explains his strategies for managing a portfolio of businesses, and discusses his business ventures. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Carlos Alvarez on LinkedIn Text Carlos Alvarez: 305-902-1283 Wizards of Ecom Wizards of Ecom Podcast Wizards of Ecom app Online Seller Cruise Salsa Kings Special Mention(s): Kevin King Howard Thai on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber Chris Ducker on LinkedIn Traction: Get a Grip on Your Business by Gino Wickman Rocket Fuel: The One Essential Combination That Will Get You More of What You Want From Your Business by Mark C. Winters The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam Wasserman Slicing Pie Handbook: Perfectly Fair Equity Splits for Bootstrapped Startups by Mike Moyer Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim Headspace Jeffrey Cohen on LinkedIn Related Episode(s): “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the Ecomm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the Ecomm Breakthrough Podcast “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” on the Ecomm Breakthrough Podcast

Every time you make a purchase, whether it's a tangible product or a service, you're casting a vote with your dollars for the type of company you want to support and the choices they make. So, what are you REALLY buying? Join host Kimberly Rhodes as she sits down with Jason Fried and David Heinemeier Hansson to explore the concept of "buying the company" as they dive into the diverse considerations that shape our purchasing choices. From supporting forward-thinking initiatives to valuing customer service and longevity, Jason and David illuminate what customers are truly investing in when opting for a smaller, bootstrap business like 37signals. Plus, a look at the ever-evolving nature of consumer preferences.Tune in for a thought-provoking exploration of the layers beneath purchasing decisions and valuable insights into crafting a brand that authentically mirrors your company's values. Check out the full video episode on YouTubeKey Takeaways: How you're voting with your dollars when making purchasing decisions, and expressing support for a company's innovation, ease of use, company values, or a specific ethos.Companies that challenge the status quo and push boundaries can attract consumers who want to support forward-thinking and innovation.Consumers don't have to apply the same criteria to every purchase, allowing for flexibility in decision-making based on individual values and needs.A strong brand reputation can lead people to choose a product because they trust the company.Embracing the fluidity in consumer choices—people can change their minds based on evolving perspectives AND company actions. How you engage with your customers leaves a lasting impression and contributes to your company's reputation. Whether it's exceptional customer service, longevity, or a commitment to transparency, companies should actively promote the values that set them apart. Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X (formerly known as Twitter).If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.  Links and Resources:Rework bookBooks by 37signals37signals Introduces ONCE | REWORK Introducing ONCEBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Sign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe 37signals Dev Blog37signals on YouTubeThe Rework Podcast on YouTube@37signals on X

In business, the idea that more is better often leads companies to engage in an endless race to add more features while losing sight of what truly matters to their users.Consider the iconic success of the iPod. By excelling at one thing, done exceptionally well, it attracted legions of unwaveringly loyal fans. This same philosophy is why the team at 37signals consistently aims for simplicity, recognizing it as the secret sauce for creating unforgettable products.In this episode, Jason Fried and David Heinemeier Hansson sit down with Kimberly Rhodes to discuss the art of "underdoing" the competition as outlined in their book "Rework." From Basecamp's high-level simplicity to the disruptive potential of their new product line, "ONCE," the conversation explores the success of products that have rewritten the rules through simplicity, focusing on the small details that elevate products to greatness.Check out the full video episode on YouTubeKey Takeaways: Simplicity is the key to crafting unforgettable products. Why prioritizing value at the simpler end leads to success.Mere imitation without significant differences leads to failure—why challenging industry giants like Gmail requires radical differentiation AND originality.  Small details = big impact. Learn from Tesla's success, where even seemingly insignificant details contribute to a unique user experience.Explore how 37signals is poised to offer radically simplified versions of existing products at better prices under the "ONCE" umbrella. Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X (formerly known as Twitter).If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. Links and Resources:Rework bookBooks by 37signals37signals Introduces ONCE | REWORK Introducing ONCEBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Sign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe 37signals Dev Blog37signals on YouTubeThe Rework Podcast on YouTube@37signals on X 37signals on LinkedIn 

"How to Create Uncontested Market Space and Make the Competition Irrelevant"

In today's episode of Category Visionaries, we speak with Dr Thomas Oakley, CEO of Feedback PLC, a medical imaging technology company that's raised £20 Million in funding. Topics Discussed: Dr Thomas's background as a clinical radiologist and employee of the UK's National Health Service Who is Tim Specter, and why Dr Thomas finds him an inspiring entrepreneur How patient data is siloed across different hospitals and teams, and how Feedback creates a common view of a patient across a number of different people The origin story of Feedback, why they decided to go public, and the challenges of being CEO of a public company Regulatory burdens of being a public company, and how not to get distracted by valuations    Favorite book:  Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Joya de Nicaragua Executive President Juan Martínez talks new releases and competing with Cuban cigars with Boveda's Drew Emmer. Nicaragua is the biggest producer of handmade cigars in the world. And Joya de Nicargua has everything to do with that. Most of its cigars sales are outside of the United States, so the 55-year-old+ company knows a thing or two about going head-to-head with Cuban cigars. In countries other than the U.S., you can buy Cuban cigars, but they're expensive. Joya de Nicargua makes damn good premium cigars priced right. (And you can buy them in the U.S.!)Look for the Joya de Nicargua Clásico Original, a great everyday smoke. And this mild, woody cigar is under $10. (Why can't you buy Cuban cigars in the U.S.? Short Cuban cigar history lesson: In 1962, a trade embargo was put in place between the U.S. and Cuba, which makes it illegal to sell Cuban cigars in the U.S.) What is Boveda? Cigar makers age and preserve the flavor and character of their hand-rolled cigars with Boveda, that brown 2-way humidity pack that you find in a cigar box. At home, continue to use Boveda in your humidor to keep cigars well-humidified or they can be hard to light, burn to too fast or get moldy. With Boveda in your humidor, you'll enjoy full flavor from every cigar. Boveda has been keeping cigars tasting great for more than 25 years. Age and store premium cigars with Boveda in your humidor. Sign up for Boveda email updates: https://hubs.la/Q01BLsBF0Facebook: https://www.facebook.com/bovedausa/ Twitter: https://www.twitter.com/bovedainc Instagram: https://www.instagram.com/bovedainc/00:00 Never risk your cigars, use Boveda 00:30 Cold open01:36 Nicaragua is a premium cigar powerhouse 02:17 The everyday smoke JOYA Red was the first Nicaraguan Puro—a cigar rolled from tobaccos grown in a single country09:23 Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant09:44 Why is Boveda in cigar boxes?12:52 Where to find Joya de Nicaragua's Clásico cigar in the U.S.14:01 Why are Cuban cigars in Europe so expensive?19:26 Holiday gift for the high-end cigar smoker: the one-time, limited-release Número Uno Deluxe Humidor from Joya de Nicaragua20:02 Joya de Nicaragua celebrates its 55th anniversary with a new cigar line called Cinco de Cinco, which was inspired by the blending records from private blending sessions23:08 Nicaraguans are resilient 24:43 It's very hard to have a bad time when you're having a good cigar25:39 The COVID pandemic was a turning point in premium cigars

Gurinder is the founder and CEO of Otto Car, the company that provides cars and finance to most Uber drivers in London.Currently, over 5,000 vehicles on the road are provided through the services of Otto.In the few years since the business was founded and they were operating out of offices in shipping containers in a West London car park, they've hit £50 million in annual revenue and are growing faster than ever - and they've done it all without having to give up any equity or selling to VCs or PE.Coming from an immigrant family background, Gurinder was quick to identify cultural shifts impacting his dad's business, and he used the same strategy to get on board with new and emerging trends in his own business. He realised the importance of hitching your wagon to a company or sector that was growing fast - a bit like a support frigate for a huge aircraft carrier - in his case the aircraft carrier was Uber.According to Gurinder, the foundations of Otto's success are their core values and being mission driven. He explained that when it comes to values, ‘you can't do mission without marching' - in other words, you need to walk the talk and demonstrate it through your daily actionsHe describes the period during COVID when his company was losing £6,000 every hour and he really found out who his allies were - and crucially, who they weren't. - he uses strong language, but it only goes to highlight exactly how important this is to him - and if you're an entrepreneur, I think you will understandTowards the end of our conversation, he shares an anecdote that involves expensive wine and a life lesson, and it's worth listening just to hear that!I learned a lot and was greatly inspired and entertained - and so will you be.Ladies and gentlemen, I give you Gurinder Dhillon.ResourcesOtto Carhttps://www.linkedin.com/in/gurinder-dhillon/?originalSubdomain=ukZero to One: Notes on Startups, or How to Build the Future: Amazon.co.ukBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition IrrelevantThe Score Takes Care of Itself: My Philosophy of Leadership: Amazon.co.ukThis podcast is produced by GR Media Sponsored by Capital Asset Management

On today's Podcast show, we talk about the Biden Economic disaster that has become of this country including the disastrous Bidenomics crap. Then we talk about how Bidenomics is killing the job market, cost of living and buying goods & services. Then we talk about the ugly side of Kallmann's syndrome that no one wants to talk about and we end the show with an interesting EMS call that I went on. Source: The Bidenomic disaster in this country https://justthenews.com/government/federal-agencies/bidenomics-payroll-growth-estimates-consistently-below-labor    Audible book recommendation. Crucial Conversations, Second Edition: Tools for Talking When Stakes Are High by Kerry Patterson https://amzn.to/3PD10dH Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim https://amzn.to/3r012CN Your Next Five Moves: Master the Art of Business Strategy by Patrick Bet-David https://amzn.to/45WYAvB   Support my affiliates Podbean affiliate: https://www.podbean.com/NCPB Advertise on Podbean: https://sponsorship.podbean.com/NCPB Audible Gift Memberships: https://amzn.to/3of4yqZ Try Audible Plus: https://amzn.to/41yjsXV Shop MyID: https://lddy.no/1frus Ebay Deals: https://t.ly/oBfE

Renée Mauborgne: Beyond Disruption Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at the global business school INSEAD. She is the co-author of the 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and is also co-author of the New York Times, Wall Street Journal, USA Today, and Los Angeles Times bestseller Blue Ocean Shift. To date, the Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2,800 universities across the globe. In 2022, Harvard Business Review selected Blue Ocean Strategy as one of the most influential and innovative articles published in HBR over the last 100 years. Along with her colleague W. Chan Kim, she was named the most influential management thinker in the world by Thinkers50. She is the first woman ever to secure that top spot. She is the co-author with W. Chan Kim of Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs*. Key Points Zero-sum thinking means that if we win, someone else must lose. Many of us have been conditioned to accept that this is how competition has to work. Nondisruptive creation creates new industries without leaving failed companies, lost jobs, and destroyed markets in its wake. Consider shifting focus from structure to agency. Firms that generate nondisruptive creation lead with agency. Don't confuse the means with the ends. Technology enables, but value innovation is ultimately what creates a nondisruptive new market. Unlock the many, not just the few. Overemphasizing an entrepreneur or creative leader leads to underemphasizing the creativity and contributions of everyone else. Resources Mentioned Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs* by W. Chan Kim and Renée Mauborgne Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant* by W. Chan Kim and Renée Mauborgne Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Start Seeing Around Corners, with Rita McGrath (episode 430) Help People Show Up as Themselves, with Frederic Laloux (episode 580) The Mindset to Help Your Organization Grow, with Tiffani Bova (episode 633) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Ryan speaks with Renee Mauborgne about her new book Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs, the strategies that have helped both of be find success in their careers, why we are all blue oceans, the philosophy behind positive disruption, the deep level of dedication that it takes to “make it” in anything, and more.Renee Mauborgne is an economist, business theorist and author. She is a professor of strategy at INSEAD, a business school based in France, and the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. In 2005, she co-authored with W. Chan Kim the hugely successful business book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, and its 2017 follow-up Blue Ocean Shift. Beyond Competing. Both works focus on developing a unique brand and product in order to become the “only” rather than competing to become the “best.” You can find Renee and Blue Ocean Strategy's work at their website: blueoceanstrategy.com, and on Instagram and Twitter @blueoceanstrtgy.✉️ Sign up for the Daily Stoic email: https://dailystoic.com/dailyemail

หนังสือ Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant ของ W. Chan Kim and Renee Mauborgne - การแข่งขันของยุคอุตสาหกรรมนั้นได้เริ่มอุบัติขึ้น ต่อยอดมาเป็นยุคของการแข่งขันที่เรียกว่าจุดแข็งเข้าสู้ - น่านน้ำสีคราม จึงเป็นชื่อเรียกของน่านน้ำที่มีการแข่งขันที่น้อย ซึ่งไม่ได้แปลว่าเราจะไม่มีจุดแข็ง แต่กลับกลายเป็นเรามีอัตราการแข่งขันสูงสุด - มูลค่าของบริษัทเราจะขึ้นอยู่กับ ปรัชญาของบริษัทเป็นพื้นฐาน เพราะต่อให้เรามีกำไรมากมายในช่วงเวลาหนึ่ง แต่เราจะไม่สามารถยืนหยัดต่อสู้กับบริษัทอื่นได้ - ถ้าเราเรียนรู้กลยุทธ์ที่เราจะรักษาน่านน้ำของเราให้คงอยู่ได้ นั่นคือเราต้องออกแบบนวัตกรรมที่ยากในการคิดค้น ไม่ใช่ว่าใครก็สามารถทำแบบเราได้ เสมือนว่าเป็นการผูกขาดโดยนัย - ตลาดที่คนเข้ามาได้ง่ายมากนั่นคือ น่านน้ำสีแดง เปรียบเสมือนการที่ใครก็สามารถเข้ามาแข่งขันได้ตลอดเวลา ไม่มีจุดแข็งที่ชัดเจน รวมไปถึงอัตรากำไรก็จะบางเฉียบตามไปด้วย

I talk a lot about stepping into your role as a CEO, which means being and deciding who you are as one now…and also about being able to hold the bigger vision for your business and allowing yourself to think bigger than your current thoughts and reality. I also know how easy it is as an entrepreneur to scratch the surface of what's next, to hold yourself back, or create your own ceilings because stretching big with your ideas and actions can kick up fears of being disappointed or failing.  Essentially, it can feel safer to play small with your dreams, even if you want them really badly, because when you cap your “want muscle” you also don't have to worry about dealing with potential letdowns. But that's also a surefire way to never get what you actually want - and, I know you'd rather be someone who goes for it and plays big. In this episode, we're unpacking ONE Question to Find Your Edge & Play Big for Oscar-Worthy Business Results. Join the conversation to learn how to color outside the lines with your thought process around going after what you want, learn an exercise to help you think like that next-level CEO who already has the results you want, and own what makes you and your business unique to help you stand out and create those show-stopping six and seven-figures. Episode Links: Learn more about Kim: kimargetsinger.com Learn more about the show: kimargetsinger.com/podcast Join Kim's FB Group, Business Besties & Creative Bosses: bit.ly/businessbestiesfbgroup Book a free coaching consultation: bit.ly/kimconsult Screen Daily: ‘Everything Everywhere All at Once': the unlikely story behind an unlikely $100m hit Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant  

In this episode, recorded live at IT Nation Connect 22, Richard speaks to experts from three different companies offering some of the best MSP tools available on the market.Ben Spector and Ted Roller explain why Zomentum is different to other quoting tools, how it helps MSPs with turning prospects into sales, and how it fits in with the vendor eco-structure. Richard also speaks to Joe Alapat and Matt Miller of Liongard, who talk about the type of MSPs who use the tool, how it fits into their tech stack, its integration strategy and how it solves MSP pain points.James Steel of Linode explains why so many business owners are considering a move to alternative cloud solutions. He tells Richard the typical customers they have at Linode, and how the recent acquisition of the company by Akamai will enable them to support more MSPs.Mentioned in This EpisodeZomentumLiongardLinodeSales quoting software: QuoteWerksClose CRMProposal templates & quote software: ConnectWise CPQ (formerly ConnectWise Sell)Video: Zomentum WalkthroughVideo: Zomentum Connect WalkthroughBook: W. Chan Kim & Renee A. Mauborgne: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition IrrelevantActive DirectoryEndpoint Security: Sentinel OneAccounting Software: QuickBooksUniFi-Ubiquiti serversOpen-source tool: OdooOpen-source security: WazuhSecurity and cloud delivery: AkamaiCloud computing: Digital OceanAlternative cloud: VultrCloud-based network management: AuvikTom Lawrence YouTube channel

One music teacher and all the advice on how to grow a teacher business Calling all my music teachers: today's podcast episode is a behind-the-scenes coaching call with one music teacher asking all of the teacher business questions. Friends, I am so excited to introduce you to Juila Harvey-Trappel. Julia is an Australian teacher still working in the classroom. On top of that, Julia has a successful TpT side-hustle. But like many of you, now that Julia has learned how to sell her music teacher resources by applying the lessons learned in The CEO Teacher® School, Julia is ready for more. More growth. More success. More of the life that she's always dreamed of. So what's Julia going to find out? Simply, where to go from here. From music teacher resources to a music teacher membership Fear not – this episode is for more than just music teachers. Any teacher can put into practice the answers that Julia receives. As you'll hear, I'm going to coach Julia through the ins and outs of her business, helping her to uncover what's missing from her current teacher course and how to grow that course into a teacher membership. So if you're ready to take action on the next level of your teacher business, this episode is for you. Whether you're a music teacher with a side hustle or a CEO Teacher® with a full blown operation, press play to hear the answers to your burning teacher-business questions… In this episode, you will learn: How to sell more music teacher resources – or simply teacher resources – on TpT What this music teacher should do to improve her current digital course How to map your customer journey What to charge for a membership with music teacher resources When to add a teacher membership to your business How to convert your CEO Teacher ® digital course into a teacher membership LINKS MENTIONED IN THIS EPISODE ABOUT CREATING A MUSIC TEACHER MEMBERSHIP:  Julia Harvey-Trappel on Facebook  Julia Harvey-Trappel on Instagram  Julia Harvey-Trappel on Pinterest  Jooya Teaching Resources Julia Harvey-Trappel's Website     Amy Porterfield Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by by W. Chan Kim & Renee Mauborgne CEO TEACHER® RESOURCES WORTH THEIR WEIGHT IN GOLD:  What's your CEO Teacher® Type? Find out here! Download my free book, A Teacher's Map of Online Business Secrets, and get started growing your business today! Check out my CEO Teacher® Book Recommendations here! JOIN OUR CEO TEACHER® PODCAST COMMUNITY TO GROW WITH LIKE-MINDED TEACHERS: Send me a DM on Instagram– I love chatting with my people, so send me all of your questions about creating a music teacher membership ENJOYING THE PODCAST? THANKS FOR TUNING IN! Tag me @theceoteacher on Instagram and tell me what you are listening to! I love seeing what resonates most with our listeners!  I don't want you to miss a thing! Be the first to know when a new episode is available by subscribing on iTunes here! If you would like to support The CEO Teacher® podcast, it would mean so much to me if you would leave a review on iTunes. By leaving a review, you are helping fellow CEO teachers find this podcast and start building a life they love.  To leave a review on iTunes, click HERE and scroll down to Ratings and Reviews. Click “Write a Review” and share with me how this podcast is changing your business and your life! READY FOR MORE? I LIKE YOUR STYLE! LISTEN TO THESE CEO TEACHER® PODCAST EPISODES NEXT! How to Navigate Sales Tax on Digital Products as a CEO Teacher® with Katherine Tucker The Best Opportunity to Get Started Making Extra Income for Teachers with Johanna Kuiper 3 CEO Teacher Entrepreneurs who are Paving the Way for Your Success

*In today's world, competition is becoming increasingly fierce. This leads to bloody battles among competitors who are forced to keep reducing prices while continuously spending money on incremental improvements in product quality. *If they are successful at this, they will merely stay afloat in red oceans. Because other firms are doing the same, everyone is facing the risk of drowning. *Blue Ocean Strategy offers a different way of making business. Instead of swimming in red waters replete with hungry competitors, Kim and Mauborgne recommend finding blue oceans, that is becoming pioneers in new and untapped markets. *Kim and Mauborgne summarize their approach by saying that “The only way to beat the competition is to stop trying to beat the competition”. Theme 1: What is blue ocean strategy? - 0:29 Theme 2: How to find blue oceans & avoid traps - 9:54 Theme 3: How to renew blue oceans - 24:10 Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Want quick save-able, share-able bullet points on this book? Check out the Memo: https://memod.com/TomBBBusiness/how-did-cirque-du-soleil-become-so-big-and-what-le-307 HEAR THE FULL INTERVIEWS MENTIONED IN TODAYS' EPISODE HERE: YouTube. (2019). Blue Ocean Strategy, Create New Markets and Leave the Competition Behind | Renée Mauborgne | WOBI. [online] Available at: https://www.youtube.com/watch?v=clp-IMpuwaQ. Mauborgne, R. (2019). Stop Competing & Start Creating: How to Be Uniquely Successful With Renée Mauborgne. [online] YouTube. Available at: https://www.youtube.com/watch?v=YLgUnEtN1Ic. Full Title: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Year of Publication: 2015 Book Author: Renée Mauborgne, W. Chan Kim To purchase the complete edition of this book click here: https://tinyurl.com/pj6cv7av Book Insight Writer: Rafal Jennek Editor: Tom Butler-Bowden Producer: Gabe Mara Production Manager: Karin Richey Curator: Tom Butler-Bowden Narrator: Kristi Burns

Bruce Cazenave is the Founder and Principal of Inflection Management LLC, a company that specializes in helping businesses survive challenging periods and mentors freshmen CEOs. Before Bruce founded Inflection Management LLC, he held multiple leadership roles at companies including Black and Decker, Timberland, Dorel Juvenile Group, Nautilus, and Bluestem Brands. Bruce takes pride in being a turnaround specialist with a proven track record of uplifting organizations and their leadership. In this episode… Are you a leader of an organization that's facing tough times? Have you been able to identify the problem? As a veteran turnaround specialist, Bruce Cazenave has experienced many crises, from bankruptcy to negative work cultures to high turnover. So, how does senior leadership rise above when it seems there is a point of no return? Bruce explains that it starts with diagnosing the situation.  In this episode of the Talent Wins podcast, host Chris Mursau sits down with Bruce Cazenave, the Founder and Principal of Inflection Management LLC, to talk about building competent teams when organizations face detrimental challenges. Part of rebuilding includes integrating a thriving company culture, a rigorous hiring process, and a CEO and CHRO partnership. Plus, Bruce offers CEOs advice on how to scale a company and more. Let's get started! Resources mentioned in this episode: Chris Mursau on LinkedIn Topgrading on LinkedIn Topgrading Email Topgrading: Info@topgrading.com Talent Wins podcast Bruce Cazenave on LinkedIn Inflection Management Six Sigma Special Mentions Culligan Water Capital One TD Industries Books Mentioned The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success by William N Thorndike That Will Never Work by Marc Randolph Work Stronger: Habits for More Energy, Less Stress, and Higher Performance at Work by Pete Leibman The Story of the Wright Brothers: A Biography Book for New Readers by Annette Whipple Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W Chan Kim The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary by Mark Sanborn

180: How Can You Use Technology to Amplify Good? (Ray Gary)SUMMARYToday's donors have become empowered consumers conditioned by predictive technology experiences. As a nonprofit leader, do you truly embrace the donor experience? Is your technology more convenient for the organization than it is for your donors? In episode #180 of Your Path to Nonprofit Leadership technology expert, Ray Gary explains how nonprofit leaders who embrace current advances in digital platforms successfully engage, cultivate, and grow donors to become sustainable advocates of your organization's mission. Learn why you should “beware of shiny objects” and not chase the latest tech features and functionalities, but fully maximize the technology you already have cohesively within all your departments. Ray also explains what he sees as the “mid-level donor dilemma” and how technology can address this growing vital group of donors. Are you ready to test your technology acumen?  ABOUT RAYRay Gary has 30+ years of product development, professional service, domestic and international business development, and early-stage business building. As the CEO of iDonate, he leads a company that provides nonprofits with technology solutions to do more good in the world. His experience in launching, building and helping businesses succeed spans nearly three decades, including various leadership positions in technology companies. Previously, he's served as President of the Venture Capital group of Koch Industries, one of the nation's largest private companies, where he oversaw numerous technology investments. Ray currently serves as an Advisory Board member of the Highland Park chapter of KLIFE–a faith-based ministry for students and also sits on the Board of the greater Baton Rouge/LSU area Young Life ministry. Ray and his wife, Gina, live in Park Cities, Texas and have three kids and one grandchild.EPISODE TOPICS & RESOURCESBlue Ocean Strategy: How to Create Uncontested Market Space & Make the Competition Irrelevant by W. Chan Kim et al.Learn more about iDonate and Ray GaryTake our Podcast Survey and let us know what you want to hear!Check out Patton's new book Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Sector

You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast .  0:51 Success usually involves the same few things, processes, protocols, frameworks, executed with incremental improvement over and over and over.  1:15 "Leveraging the OODA Loop for Massive Success" - Episode 2 of the "Unleash the Awesome" podcast with Dave Gambrill.https://gambrill.simplecast.com/episodes/leveraging-the-ooda-loop-for-massive-success . 1:30 "I fear not the man who has practiced 10,000 kicks. once, but I fear the man who has practiced one kick. 10,000 times." -Bruce Lee 5:11 "Beware of the man who claims to manufacture antiques." - Jim Rohn 5:45 "How to Set Yourself Up for Success - Mindset, Skill Set, Tool Set" - Episode 16 of "Unleash the Awesome".https://gambrill.simplecast.com/episodes/how-to-set-yourself-up-for-success-mindset-skill-set-tool-set . 6:00 Your First Funnel Challenge - Russell Brunson and Clickfunnels 2.0 https://gambrill.com/yff . 6:57 "Blue Ocean Strategy - How to Create Uncontested Market Space and Make the Competition Irrelevant" - W. Chan Kim and Renee Bourgnehttps://amzn.to/3ePGmHk . 9:08 "The Automatic Millionaire: A Powerful One-Step Plan to Live and Finish Rich" - David Bachhttps://amzn.to/3s50kku . . . . . . . . .  Want some help deciding what tech tools to use in your business? Check out Tech Tools Tuesday.https://gambrill.com/ttt . Come join the conversation in our communities... Digital Marketing Mentorship with Dave Gambrill Facebook Grouphttps://www.facebook.com/groups/dmmdavegambrill . Digital Marketing Mentorship with Dave Gambrill Telegram Channelhttps://gambrill.com/telegramdmm . And let me know what you thought of this episode and what you'd like me cover in future episodes over on Instagram.https://www.instagram.com/gambrill/ .  #unleashawesome #mindset #success #toolset #entrepreneur #success #skillset  #digitalmarketing #coaching #clickfunnels  #russellbrunson #jimrohn #speaker #trainer #creatoreconomy #process #systems  #davidbach #gambrill #davegambrill  #intentional #funnelhacker  CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this broadcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

Julie Lowen is the founder and CEO of Children's Paradise Preschool and Infant Centers. Julie, fueled by her personal experience and loss, founded the first Children's Paradise in 1993 and now operates five centers with several more coming on-line in the next year. Her intentional and unique approach to childcare encompasses the whole family and their needs. Julie also founded the Smarty Patch Foundation which provides small "patches" of support for families who need it most. She serves on the Vista Education Foundation, has plans to open a restaurant, and so much more. For these reasons, Julie was selected the 2022 Vista Chamber Business Person of the Year! Show Notes: Children's Paradise Smarty Patch Foundation Vista Education Foundation Heroes of Vista Book: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant: Kim, W. Chan, Renée Mauborgne: Song: Baddest in the Room Business: North County Janitorial Thank you to Velocity supporters: Solatube - Daylighting and Ventilation Systems J&R Auto Body Repair & Paint Same Business Different Day Podcast Run It By My Lawyer Podcast Follow us at @velocityvistapod on IG and Facebook. Advertising inquiries can be sent to ceo@vistachamber.org. Velocity is produced by A Different Day Radio. --- Send in a voice message: https://anchor.fm/velocityvistapod/message

How can you use social media to win leads, grow your B2B business and support sales?Bill Glenn, VP of Marketing at ExtraHop, has answers – and shares them with Sammy in today's GROW B2B FASTER episode.What's in it for you:1. Why social media plays a critical role for ExtraHop's marketing and sales2. What role communities and in-person events play for ExtraHop's marketing3. Why building in-house influencers is a win for the company4. How to use use cases to win clients in B2B5. How ExtraHop supports their channel partners with marketingAbout Bill:Bill is a growth-minded, passionate B2B marketer with over 20 years of experience working with leading software-as-a-service (SaaS) technology providers. For the last 5 years, Bill has led the growth marketing function globally at ExtraHop, serving as the VP, Worldwide Demand. Previously, Bill has led the marketing teams at high-growth startups including: Rightside, Socrata and TalentWise. As a servant leader, Bill thrives when building and developing teams as well as mentoring professionals early in their careers. Bill and his family have lived in Seattle for 20 years and enjoy all things outdoors - especially hiking, boating and SUP'ing.Find Bill on LinkedIn: https://www.linkedin.com/in/williamwglenn/ Bill's business book recommendations: Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. - Brené Brown https://amzn.to/3n7KwuV Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets – Al Ramadan https://amzn.to/3OU2yg9 Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant – W. Chan Kim https://amzn.to/3I2LRfX Bill's favorite business leaders: Brené Brown – https://www.linkedin.com/in/brenebrown/ Victoria (Vikki) Taylor – https://www.linkedin.com/in/victoriatayluk/ Mandy McEwen - Mod Girl Marketing – https://www.linkedin.com/in/mandymcewen/ Mandy's business Luminetics – https://www.luminetics.io/home __________About ExtraHop:ExtraHop is on a mission to stop advanced threats with security that can't be undermined, outsmarted, or compromised. Their dynamic cyber defense platform, Reveal(x) 360, uses cloud-scale AI to help enterprises detect and respond to advanced threats – before they compromise your business. With complete visibility from ExtraHop, enterprises can detect intrusions, hunt threats, and investigate incidents with confidence. When you don't have to choose between protecting your business and moving it forward, that's security uncompromised.Website: https://www.extrahop.com/Industry: Computer and network securityCompany size: 1000Headquarters: Seattle, WashingtonFounded: 2007__________About the host Sammy:Sammy helps you to:1. Build your community of big whale clients2. Win employees3. Drive B2B salesGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________ Past guests on the GROW B2B FASTER Show include:  Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

Running the Bases today with Morgan Taylor, CEO of Teamworks Group. For seven years, Taylor owned an agricultural business, growing and shipping hay worldwide. The company was very complicated, dealing with perishable products, maritime transport, labor unions, local & international rules, regulations, and endless red tape. He learned that running a business meant dealing with a lot of variables and problems while building a solid culture and sustainable revenue.Morgan's most recent ventures include starting DocentHR payroll company and acquiring Teamworks HR advisory and PEO firm to create Teamworks Group, bringing together a full suite of workforce solutions that help small businesses grow and compete in a complex marketplace. Teamworks also developed the unique Insights as a Service model to help small businesses get affordable access to business intelligence that drives strategic decisions.Morgan and the Teamworks Group team focus on solving big problems for other entrepreneurs by taking on the complicated parts of having a workforce, turning business data into insights, and automating work processes. When he isn't busy helping clients optimize and grow their companies Morgan enjoys downhill mountain biking, dirt biking, and canyoneering.  To learn more about Morgan and Teamworks Group visit: https://www.teamworksgroup.com/business-intelligenceBooks Discussed:Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - by W. Chan Kim & Renée Mauborgne  The Compound Effect: Jumpstart Your Income, Your Life, Your Success - by Darren HardyElon Musk on How to Start a BusinessGet Local SEO and Digital Marketing information from 38 Digital MarketListen and subscribe to our show on iTunes, Spotify, Amazon Music, Google Podcast, iHeart Radio, Pandora or TuneIn.Follow 38 Digital Market on our Social Accounts:FacebookLinkedInTwitterYoutubeInstagramFollow our guest today at:Facebook

It's getting harder to stand out in any industry, the amount of competition can be distracting for most entrepreneurs. This week's entrepreneur's  book for the Leaders Are Readers Series couldn't have come at a better time. We need to talk business strategy!Here's a link to the book:Blue Ocean Strategy (Expanded Edition): How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim and Renee A MauborgneFor a FREE review on the book sign up on our website:wwww.reinventingperspectives.com #BusinessStrategy #MarketingStrategy #BlueOceanStrategy #Differentiation #EntrepreneurshipStrategy 

Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don't see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he's made and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business concepts that have shaped his outlook, most notably the concept of a blue ocean, how it impacted his channel, and what his plans are for the future. If you're intimidated by starting a YouTube channel, or are eager to grow the one you currently have, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs(MS). [00:30] Introducing today's guest Jake Tran, who creates business essays on YouTube. [01:07] Why Jake chose to focus his video essays on money, power, and crime. [02:11] Jake's YouTube journey, and why his latest venture started with two channels. [04:32] How trying to imitate someone else's YouTube channel can inhibit your growth. [05:52] The concept of a blue ocean and how Jake implemented its lessons about eliminating the competition to elevate his YouTube channel. [07:48] The nature of creative work and the amount of time Jake typically spends on a video. [08:20] The dilemma of time spent creating quality videos in relation to the number of views at the start of your career.  [09:02] How having his video shared on a prominent channel boosted Jake's numbers. [10:16] An overview of Jake's comprehensive research process. [11:17] Jake's insights on what to avoid if you're trying to grow your YouTube channel. [12:27] The economics of being a YouTuber and where they earn their revenue through AdSense and sponsorships. [14:08] Jake's economic model, his new Join button, and his long-term plan. [16:36] Hear about Jake's nomadic lifestyle, being a Renaissance man, and what he prioritizes in his life. [20:21] The surprising amount of times Jake has been recognized from his YouTube channel.  [21:20] Jake's top business tool and book recommendations. [23:36] That's it for today! Don't forget to rate, review and subscribe! [23:36] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today's Episode:   Jake Tran Jake Tran on LinkedIn Jake Tran on YouTube Jake Tran on Instagram Jake Tran on TikTok Graham Stephan on YouTube Marques Brownlee on YouTube   Kurzgesagt: In a Nutshell on YouTube   Skype Loom Adobe suite LEMMiNO   The 48 Laws of Power by Robert Greene Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant   Must-read book: The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don't see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he's made, and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business concepts that have shaped his outlook, most notably the concept of a blue ocean, how it impacted his channel, and what his plans are for the future. If you're intimidated by starting a YouTube channel, or are eager to grow the one you currently have, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today's topic: How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs(MS). [00:25] Introducing today's guest Jake Tran, who creates business essays on YouTube. [01:02] Why Jake chose to focus his video essays on money, power, and crime. [02:16] Jake's YouTube journey, and why his latest venture started with two channels. [04:27] How trying to imitate someone else's YouTube channel can inhibit your growth. [05:47] The concept of a blue ocean and how Jake implemented its lessons about eliminating the competition to elevate his YouTube channel. [07:43] The nature of creative work and the amount of time Jake typically spends on a video. [08:15] The dilemma of time spent creating quality videos in relation to the number of views at the start of your career.  [08:57] How having his video shared on a prominent channel boosted Jake's numbers. [10:11] An overview of Jake's comprehensive research process. [11:12] Jake's insights on what to avoid if you're trying to grow your YouTube channel. [12:22] The economics of being a YouTuber and where they earn their revenue through AdSense and sponsorships. [14:03] Jake's economic model, his new Join button, and his long-term plan. [16:31] Hear about Jake's nomadic lifestyle, being a Renaissance man, and what he prioritizes in his life. [20:16] The surprising amount of times Jake has been recognized from his YouTube channel.  [21:15] Jake's top business tool and book recommendations.   Resources From The Interview:   Jake Tran Jake Tran on LinkedIn Jake Tran on YouTube Jake Tran on Instagram Jake Tran on TikTok Graham Stephan on YouTube Marques Brownlee on YouTube   Kurzgesagt: In a Nutshell on YouTube   Skype Loom Adobe suite LEMMiNO   The 48 Laws of Power by Robert Greene Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant   Must-read book: The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

There's an opportunity to find new customers with new longtail keywords, and to do so you'll need to know how to conduct the research, perform search term graduation, and also how to test for keyword density. This week, David Khoshpasand from Tinuiti joins Michael to share how he thinks about budgeting and ACOS when it comes to thinking of phrase-match as a research tool. We'll see you in The PPC Den! Highlights 0:00 Intro– Fresh requests 1:30 David's Amazon Advertising background 4:21 Use phrase match as a research tool 9:39 Keyword density tool 13:29 How to verify which terms work well 17:13 Conversations about phrase match performance 19:26 All about Share of Voice 25:40 How to test keyword research yourself 29:14 Tips for excelling as Amazon PPC manager 33:26 “Blue Ocean Strategy” 35:30 Outro– business mindset Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links Where to find David Khoshpasand: Tinuiti How do you use Amazon's new budget tab and report? Long Tail Search Terms: Amazon PPC Silent Killer Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: David Khoshpasand Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno

In episode #2040, Neil and Eric talk about 6 ways digital marketers must change. We've seen a lot of developments in digital marketing over the past ten years. In our conversation, we discuss how to adapt as a digital marketer in today's media landscape, and how to continue to evolve your craft and your business. Tuning in you'll learn about the importance of delegation, recruitment, why you should always be experimenting, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: 6 Ways Digital Marketers Must Change. [00:30] Why digital marketers need to adapt and learn how to use AI. [01:04] The importance of mastering the art of delegation and recruiting. [01:59] How to experiment as a marketer and why it's important. [03:10] The concept of omnichannel and how to hit the best channels. [03:55] Why you need to be discerning about the marketing information and advice that is currently out there. [04:51] The importance of doing your own research. [05:18] The blue ocean strategy and why it's about thinking long term.  [06:20] That's it for today! Don't forget to rate, review and subscribe! [06:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Jasper AI Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

Shawn Hymel spoke to us about creating education videos and written tutorials; marketing by and for engineers; and bowties. You can find Shawn teaching FPGAs, RTOSs and other interesting topics on Digikey's YouTube channel. Shawn also has two embedded Machine Learning courses on Coursera (free!).  Or start at his personal site: shawnhymel.com where you can find written tutorials like How to Set Up Raspberry Pi Pico C/C++ Toolchain on Windows with VS Code. Shawn talked about Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity by Rita Gunther McGrath and Ian C. Macmillan. He referenced  Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée A. Mauborgne Elecia enjoyed The Visual Mba: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness by Jason Barron Embedded has: A Patreon page where you can support us and get into the Slack community A newsletter that sends you a weekly email about the show and little notes Transcripts that you can use to look things up or follow along if the speakers are unclear If you'd like to help the show grow, please write a review. Or share it with a friend. Or send it to your school's Dean of Computer Science and/or Engineering and tell them it should be part of the curriculum to see what engineering lives and careers are like. Or send it to your company's Director of New Hires and say it is important for techy folks to stay current and engaged in embedded systems. Transcript

Quinn Osha is the founder of Topmarq, an innovative online platform that allows car owners to get the best price for their used car. Quinn shares how his company applies the aggregator concept common in other industries to transform the private seller experience in the automotive industry. He also discusses the differences among the four types of innovation he sees in the business world.More about our guest:Quinn Osha is the founder of Topmarq, an innovative online platform that allows car owners to get the best price for their used car. A car fanatic since he was young, Quinn saw room for disruption in the trillion dollar automotive industry that would allow people to get better deals when selling cars. Despite starting with no co-founder and minimal funding, Quinn took Topmarq to revenue within 6 months and the company now covers dealerships with a combined volume of over 1 million vehicles per month.------------------------------------------------------------Episode Guide:1:43 - What is Innovation3:44 - Innovation: influencing business-building5:21 - The automotive industry and Topmarq's search engine-esque feature7:20 - Differentiating Topmarq from competitors11:54 - Role as the aggregator13:25  - Staying away from heavy research projects15:04 - What isn't innovation17:14  - Working on patents and eureka moments18:09 - Engineering background standpoint22:12 - Engineering and Sales: different perspectives24:30 - TopMarq today26:56 - What's next for TopMarq?28:30 - Advice for innovators--------------------------Resources Mentioned: Book Mentioned:Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantServices compared:Kayak - Online Travel Search EngineGoogle FlightsPrevious episode mentioned:Episode 7: Innovation is more than invention--------------------------OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.

What's the connection between 18 billion views on YouTube and raising chickens in your back yard? Turns out, the connection is kind of a big deal for anyone who wants to succeed on YouTube, and you'll hear all about it from today's guest. Tim Schmoyer and his team at Video Creators have facilitated over 18 billion views for their clients, delivering world-class YouTube strategy for individual YouTube creators, small businesses, and high-end clients including Disney, Warner Brothers, eBay, Budweiser, and Century 21.Tim has literally taught YouTube to YouTube employees, and he's built a 7-figure business that exists to help its clients spread their message and change people's lives.Connect with Tim at https://videocreators.com and https://videocreators.com/podcast. RESOURCESBlue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim, https://amzn.to/32Hu7Gm Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek, https://amzn.to/3EuAMkJ  Psychology Today: Turning Moments into Memories https://www.psychologytoday.com/us/articles/200311/turning-moments-memories  SHOW NOTES1:48 How many Tim Schmoyers are there, and how do chickens deal with winter?4:08 Building systems that provide the same result every time – it works for homesteading and chickens just like the YouTube algorithm, video gaming, music, blogging, all sorts of different areas.8:42 Jeff tells Tim's early story14:03 How Tim is moving to create less competition and more opportunity for his company 18:20 More about reproducible systems to get results – how to quickly build a human connection with your viewer online. 21:11 Storytelling related to science and brain chemistry23:10 What happens when a YouTube video lands strongly with some viewers but doesn't get as many views?24:20 The need to be clear on the initial audience, creating specifically for that audience, then compounding growth over time.26:40 Storytelling is hard. How seeing something is hard often puts someone on the far side of the Dunning-Kruger effect where we're actually more accomplished than we might realize.28:49 How Video Creators has narrowed its target audiences from 3 down to 1.32:06 YouTube's algorithm is designed to respond to how your audience responds to your content. Then it serves your content to the same kind of people.33:34 How to escape the trap of the creator doing all the work themselves. How to create value beyond just creating content?35:13 Seth Godin's analogy – people don't want the drill bit, they want the hole. Digging to find what people actually need instead of just assuming surface motivations.38:30 How Tim helps people discover their mission. The need for authentic relationships.40:44 Personal roadblocks to living out our mission – how Tim discovered the need to charge higher prices in order for people to do the work and see the results. --If you like these kind of ideas and want to apply them specifically to YOUR content, then you should join our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Try out a month for free right now at Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.

We've come to the end of the first season, and so much has changed.  Join Cathy and Mike for their breakdown of S1E10 of "Ted Lasso:  The Hope that Kills You." British pessimism, and Ted's optimism.  Trick plays or elaborate set pieces?  A brief history of white boards.  Richmond, London & Lake Placid, New York.  A spit take too far?  Freud finally makes the pod, and Cathy finally gets a chance to discuss polarity theory.  The poetry of Donald Rumsfeld, and why 4-square matrices belong on PowerPoint slides.  The dangers of the extremes.  Cognitive reframing returns, and Blue Ocean Strategy emerges.  Join us in the new year for season two of Lasso Lessons, and you'll never walk alone. Books mentioned on the pod: Polarity Management: Identifying and Managing Unsolvable Problems Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Wendy Perry is the Managing Director of Workforce BluePrint and  Entrepreneur Facilitator for Adelaide – West, Switch Start Scale.  Wendy is an entrepreneur herself, with her business doing work all over the world. Further to this, she is also an author, educator, explorer, innovator, mentor and speaker on Entrepreneurship and Innovation. Wendy is also a renowned expert in Workforce Planning and Development, Vocational Education and Training (VET),  International Capability and Capacity Development.  Wendy is living a life purpose, working to her strengths in Mentoring and facilitation, where she works alongside entrepreneurs, founders, individuals, organisations, start-ups, scaleups, students and unicorn companies.  On top of her own business, Wendy is strongly aligned to other business interests and partnerships, which include Australia Bhutan Ventures, Blue Poppy Ventures and Big Kids Adventures. In this episode, Wendy shares insights into her career journey, to the world she finds herself in now, her description of an entrepreneurial mindset and her approach to scaling the business globally: with tips on,  where to start, what countries to look at and a typical approach to take. We also discussed how to improve productivity and get stuff done, and how she manages her busy schedule. We talked about what is workforce strategy and why is it important, what the future of work looks like and to finish up, Wendy shared with us the meaning of her personal # of #humblehustle. Where to find Wendy PerryLinkedInEmail: wendy@workforceblueprint.com.auJoin the conversation on Synergy IQ LinkedIn, Facebook and Instagram (@synergyiq) and please support other leaders by liking, subscribing and sharing this podcast. Access SynergyIQ Website to get to know more about us. Say hello to our host Daniel on LinkedIn.Books  and podcasts mentioned on this episode: The Subtle Art of Not Giving a F*ck  - by Mark MansonBlue Ocean Strategy - How to Create Uncontested Market Space and Make the Competition Irrelevant - By W. Chan Kim, Renee Mauborgne

When I first met today's guest over lunch in Colorado Springs, I knew ten minutes into my interview with him that I had found the leader that I was looking for with IJM (International Justice Mission), and he also ended up at the top of my list of people whom I wanted to interview on this podcast. Bob Lonac has a career in leadership that spans over several decades, having been a leader of Young Life for thirty-three years before becoming Executive Vice President of IJM and later C.E.O. of CRISTA Ministries. Bob walks us through his career and all of the different titles and responsibilities that he had with each position, starting with having joined Young Life in 1967 and working with them for thirty-three years before joining IJM and then CRISTA. He explains why he left Young Life and details his first team at IJM and what set it apart, and he also explains why he then left IJN and moved to CRISTA. Bob reflects on his childhood as well and what about his childhood led him to becoming a leader. He acknowledges God for giving him the gift of leadership but also credits his father, who was a hard worker and taught Bob the value of a strong work ethic. He also talks about one of his most satisfying childhood memories being the catcher on his baseball team even though he wasn't the best athlete, clarifying that he loved it because he loved being a leader. I sincerely thank Bob for joining me in this episode of the podcast. Bob had some really insightful points to make about leadership, his hiring process, his challenges and failures over the years, and so much more! Join me next time, and don't forget to hit the subscribe button so that you never miss an episode! You should also share the podcast with a friend who would be likely to get something out of it as well! Time Stamps [1:21] – Tommy introduces this episode's guest – Bob Lonac – and provides some of his credentials. [2:05] – Bob highlights important aspects of his childhood, focusing on his father, his friendships, and having been the catcher of his baseball team. [5:04] – Bob reflects back on having joined the Young Life staff back in 1967. [6:21] – We learn when Bob realized that he was good at starting and developing things, referring primarily to self-awareness. [7:47] – Bob explains what about the International Justice Mission attracted him to it. [10:03] – Bob describes what sets International Justice Mission apart: (1) a huge vision and (2) excellence and professionalism. [11:19] – Bob talks about his first team at International Justice Mission. [12:53] – Bob highlights the components of his hiring process. [14:50] – Bob narrates the story of hiring a new radio Vice President for CRISTA Ministries, highlighting the importance of listening to your intuition. [17:39] – We discover why Bob moved from International Justice Mission to CRISTA. [20:13] – Bob reflects upon his greatest failures and what he learned from them. [23:12] – Bob compares and contrasts his supervisors at Young Life and at International Justice Mission. [24:30] – Bob provides us with some insight regarding the strengths of and differences between the three different boards with which he has been involved. [26:18] – Bob remarks upon how his wife Kathleen has helped him move forward in his career. [27:13] – Bob closes by reflecting on what he wishes that he had known when he started his career.   Links and Resources JobfitMatters – Website Bob Lonac Consults - Website Bob's Bookstore Bob's Facebook Page Bob's LinkedIn Page Young Life - Website IJM (International Justice Mission) - Website CRISTA Ministries - Website Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant   Listen to Next Gen Nonprofit Leadership with Tommy Thomas on:Apple Podcasts | Spotify | Stitcher | Google Podcasts

Do you struggle with letting people understand your worth as an amazing coach? ? Do you feel a little worried about how your business can stand out from everybody else? In today's episode, I share, how you can be that online coach who stands out beyond the competition? ! If you're tired of being frustrated on how to measure up with the competition, make sure you listen to this episode!   Join my free upcoming Masterclass all about how to consistently get clients: http://courtneylsanders.com/masterclass Mentioned in this episode: Get Found Guide: https://bit.ly/3jzbFnL Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim: https://amzn.to/3rE77zg The Magic of Thinking Big by David J. Schwartz: https://amzn.to/2MudpCQ Related Episodes: 012 Use Your Gifts: How to Beat Comparison and Competition by Standing in Your Strengths: iTunes: https://podcasts.apple.com/us/podcast/012-use-your-gifts-how-to-beat-comparison-competition/id1264659520?i=1000390377598 Spotify: https://open.spotify.com/episode/4I3frrqcWwUO1Kw2EK0MUo?si=a1ea805ee4a14d89 139 The Subtle Difference Between Successful Coaches and Everyone Else: iTunes: https://podcasts.apple.com/us/podcast/subtle-difference-between-successful-coaches-everyone/id1264659520?i=1000507431413 Spotify: https://open.spotify.com/episode/3iyfD68VacyZapk5W2EGYN?si=e54fe1bee4de4898 Want to know the system I used to rapidly grow my business and quit my job? Find out more here: http://courtneylsanders.com/masterclass Follow me on instagram! https://www.instagram.com/courtneylsanders/

Nori has evolved a great deal since its founding in 2017, and today, the team is ready to shift from a build-to-learn prototype to a build-to-scale model. The product team is working to reduce friction in the supply experience, while the sales team develops a repeatable, scalable business model. So, what progress have they made in the last year? And where is there still room for growth? Josh Felser is an angel investor in Nori and Founder of Climactic, a VC fund that invests in visionary founders solving our planet’s greatest challenges. On this bonus episode of Reversing Climate Change, Josh interviews Nori team members Paul Gambill, Evangeline Marzec, Alexsandra Guerra, Radhika Moolgavkar, and Ross Kenyon for an update on Nori’s progress over the last 12 months, starting with the major trends in the climate space that affect the startup’s carbon removal marketplace. They discuss how the team has grown, sharing Nori’s values-based approach to hiring and explaining how they’ve iterated over the last year to improve product-market fit. Listen in as Paul, Evangeline, Alexsandra, Radhika, and Ross offer insight on building trust with customers as they work to scale and learn about the forthcoming launch of the Nori token and the role it will play in determining the marketplace value of removing carbon from the atmosphere. Connect with Ross & Alexsandra Purchase Nori Carbon Removals Nori Nori on Facebook Nori on Twitter Nori on YouTube Nori on Patreon Nori Newsletter Email podcast@nori.com Nori White Paper Subscribe on iTunes Carbon Removal Newsroom Resources Open Roles at Nori Climactic Helium Techstars Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne Nori’s API Pilot Gimlet Media’s StartUp Podcast COMET-Farm The Nature Conservancy Conservation International Indigo Ag Joro Pachama Indigo’s Terraton Initiative --- Send in a voice message: https://anchor.fm/reversingclimatechange/message Support this podcast: https://anchor.fm/reversingclimatechange/support

There’s a lot of stories around how the pandemic has changed and shifted business, our guest today Shaunak Amin is one of the biggest success stories. His startup Stadium was able to quickly pivot and grow a new business SnackMagic entirely during the lockdown and now is at $20M ARR.Shaunak’s Background: Shaunak Amin is co-founder and CEO of STADIUM and SnackMagic. He is an experienced entrepreneur and operator, and has helped launch and scale businesses in different industries.In addition to the entrepreneurial ventures, his career spans financial technology and investment management with senior roles at Novus - a fintech firm based in NYC, SAIL Advisors- a multi-billion dollar family office based out of Hong Kong, ING Investment Management and SEI InvestmentsShaunak also holds a BS from University of Pennsylvania. He started his first business, Tikka Foods, during his Sophomore year at PENN that initially started as a food truck and ultimately evolved into a wholesale delivery service of ready-to-eat, contemporary Indian food.For more on this story, check out this playlist:https://www.youtube.com/playlist?list=PLnuoDHNwT1mVI7wPP-kunbjLKgnSY5ZJPIn this episode we discuss:01:31 Shaunak’s early entrepreneurial experiences02:37 Lessons from those days that he’s applied to Stadium and SnackMagic03:27 The business model of Stadium05:23 How Covid pushed Stadium to pivot07:32 Mindset of the company in the early days of the pandemic10:04 The effect on the team size11:05 The decision to fully launch SnackMagic14:08 Research process to validate SnackMagic15:41 Timeline of idea to first order17:50 Why they didn;t choose to be subscription first20:00 How SnackMagic manages SKUs and helps consumers discover new snacks22:31 Getting access to brands24:10 The data around the purchase decisions25:00 How consumers use the platform to try and then buy in bulk26:06 The best sales channel for SnackMagic26:45 The biggest headache for scaling27:26 Network effect of treating it forward28:34 Customer experience tracking29:20 How they weed out weak snacks29:57 The hidden gem of data around what people want to eat31:03 Why Shaunak decided to take a large Series A32:17 The future of SnackMagic33:30 Moving beyond snacksBooks Shaunak recommends:The Goal: A Process of Ongoing Improvement by Eliyahu M. GoldrattInfluence: The Psychology of Persuation by Robert B Cialdini PhDThe Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. ChristensenBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan KimFollow Matt Cohen and Tank Talks here!Podcast production support provided by Agentbee.Agency This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

In this episode of Art of the Kickstart, we interviewed Warren Tuttle, whose new book titled Inventor Confidential: the Honest Guide to Profitable Innovation, is a number one bestseller on Amazon. Warren Tuttle is the President of the United Inventors Associations and in his book, shows inventors a better way to monetize their product. Topics Discussed and Key Crowdfunding Takeaways Warren's entrepreneurial start from having a paper route to owning a food business with actor Paul Newman to writing a book In which ways the process of working with inventors have changed over time How the patent industry has changed in recent years In which ways launching a book is similar to taking a product to market The top 5 things inventors should be aware of before taking a product to market What the future of inventing looks like Links Inventor Confidential: the Honest Guide to Profitable Innovation by Warren Tuttle  Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim Outliers: The Story of Success by Malcolm Gladwell The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by AG Lafley Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon Welcome entrepreneurs and startups to Art of the Kickstart, the podcast that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company that has helped over 2,00 innovations successfully raise over $400 million in capital since 2010. Each week, I interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level. This show would not be possible without our main sponsor Product Hype, a 300,000 member crowdfunding media site and newsletter that’s generated millions of dollars in sales for over 1,000 top tier projects since 2017. Check out ProductHype.co to subscribe to the weekly newsletter. Now let’s get on with the show. Roy Morejon Welcome to another addition of Art of the Kickstart. Today is a very special day, because we are interviewing someone who has been helping the inventor community for decades. I don’t want to date you, but Mr. Warren Tuttle, he has overseen the open innovation product programs for several industry leading companies including Lifetime Brands, you’ve likely heard of lots of their products from Farberware to Kitchen Aid, as well as the power tool industry with Techtronics, as well as the direct response television. Warren has been out there, he’s been the person behind the launches of several highly successful consumer products. He interacts and has helped hundreds of thousands of inventors over his years. He’s been a part of over 100 different licensing deals, and his products that he’s worked with have done over $1 billion in retail sales. Roy Morejon So it’s an honor to have you, sir, Warren Tuttle on the show today. Thank you for joining us. Warren Tuttle Hey, Roy. Thanks so much for the kind intro and it’s great to be here. Roy Morejon Warren, we’ve been working together for a long time, been part of the board on the United Inventors Associations, which is the only national 501C-3 nonprofit out there with truly the highest of ethical standards that are trying to help inventors through our education, our advocacy,

This episode is released to commemorate My Best Life Now's 1st anniversary! Wow, this year has gone by so fast! ------- This month's focus is on "Relationships That Thrive", so I invited relationship coach Robyn Zaval, from Raising Greatness Coaching. She is also the creator of OnlyTheInspired.com coaching platform which was launched in September 2020. She shares her journey as she discovered her life purpose, realized the value of coaching, saw the vision for OnlyTheInspired.com and her passion for coaching. She also shares some relationship lessons she learned along the way. Sit back and enjoy the conversation! REIGNITE your life! Take action to serve your dreams. A 5 minute baby step moves you one step closer to the life of your dreams! Today is the a beautiful day to live your best life now! --------- Robyn's Gift: OnlyTheInspired Offer: Sign Up To Get A Free 30 Day Membership https://onlytheinspired.com/life-reignited/ --------- Robyn's Favorite Song: "If Today Was Your Last Day" by Nickelback Robyn's Favorite Books: "Start with Why: How Great Leaders Inspire Everyone to Take Action" by Simon Sinek "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant" by W. Chan Kim and Renée Mauborgne "The 5 Love Languages: The Secret to Love That Lasts" by Gary Chapman Robyn loves all things Brené Brown. Brené's books include "The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are", "I Thought It Was Just Me (but it isn't): Making the Journey from "What Will People Think?" to "I Am Enough"", "Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead" and "Dare to Lead: Brave Work. Tough Conversations. Whole Hearts." https://brenebrown.com/downloads/ Robyn's Favorite Healthy Snack: Jennie's Organic Coconut Bites with Cranberries, Chia Seeds, Goji Berries & Chocolate -------- Life REIGNITED Spotify Playlist: https://open.spotify.com/playlist/1OvhxpUTgRroYSRQM60llt -------- Happy 1st Anniversary My Best Life Now!

Most people don't have what it takes to be an entrepreneur.   (That's actually not a bad thing.)   They dream of having enough money to live in total financial freedom, but when the reality strikes, and it's time to toe the line, they fall short.   Why does this happen?   I had the honor of interviewing John Lee Dumas, founder & host of Entrepreneurs On Fire, who boldly answers this question and many more.   John was an active-duty officer in the U.S. Army (spending time in a war zone in Iraq), where he developed an insane level of discipline and mental fortitude at quite a young age. He is definitely no stranger to overcoming challenges that seem impossible and uses those skills strategically in his business.   In this episode, he discusses his new book, The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment, in which he lays out a 17-step roadmap to unlocking your greatest potential and creating a life of total fulfillment.   (He even talks about some of those steps during the interview—one of which will blow your damn mind!)    John has identified the common foundational principles successful entrepreneurs share that allow them to achieve uncommon success, and he dives deep into some of these in our interview.    He also boldly goes where not many people are willing to go, and that is bringing to light that not everyone has what it takes to be an entrepreneur and how that isn't a bad thing!   As you listen to this incredible interview, you will learn:   The importance of the “Zone of Fire” and how to identify yours How being a “challenger” can help you reach massive success What 3 specific things John Lee has done better than most entrepreneurs  The one thing that I attribute to my own high efficiency My #1 goal in life (this might even shock you)  What John thinks about the idea that money cannot buy happiness John acronym for F.O.C.U.S (this is fantastic)   He also shares how he generated $100,000+ net profit for 90 months in a row (which you can learn about in more detail in his book, which is now available for pre-order).   I can't wait for you to hear this! Love, Kim xo Reference List: The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment (https://www.amazon.com/Common-Path-Uncommon-Success-Fulfillment/dp/1400221099) John Lee Dumas interviews Kim Constable (https://www.eofire.com/podcast/kimconstable/) Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190) Enneagram Test: (https://www.enneagraminstitute.com/type-descriptions) The 100-Day Goal Journal: Accomplish What Matters to You (https://www.amazon.com/100-Day-Goal-Journal-Accomplish-Matters/dp/1454930748/ref=pd_bxgy_3/141-4370678-3943145?_encoding=UTF8&pd_rd_i=1454930748&pd_rd_r=90c319af-2182-418c-ab69-f8c35bfd5e4e&pd_rd_w=GF3Yp&pd_rd_wg=xOirx&pf_rd_p=f325d01c-4658-4593-be83-3e12ca663f0e&pf_rd_r=C6VFNTX2TC34Y792NBQA&psc=1&refRID=C6VFNTX2TC34Y792NBQA) The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666/ref=sr_1_1?dchild=1&keywords=the+dip&qid=1613580346&s=books&sr=1-1) The Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing (https://www.amazon.com/Top-Five-Regrets-Dying-Transformed/dp/140194065X)   QUOTES USED: “If you follow this roadmap and you don't achieve your version of financial freedom and fulfillment in 3-6 months, then maybe this entrepreneurship thing isn't for you.”    “The higher the barrier you can set, the lower the competition.”   “The best solution to a real problem wins.”

Pierre has been focused on growing B2B SaaS for the past 10 years with Growth and Account Based Marketing. He's passionate about Sales & Marketing Alignment and he recently launched a newsletter on the subject (align.substack.com). In this episode we talked about how he started designing websites at the age of 10, what made him get into B2B and SaaS marketing, why soft skills are more important to marketers than technical skills, how teams should be thinking about data implementation, how he stays up-to-date on digital marketing with the help of online communities, and more. You can connect with Pierre on Linkedin. Resources mentioned in this episode include: The Revenue Collective The most impactful book for Pierre's Career: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim Winning By Design book list ICE (Impact, Confidence, and Ease) Scoring for strategy and project management --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message Support this podcast: https://anchor.fm/kennysoto/support

Get excited! It’s a New Year, and we are in that space between where we used to be, to where we are going. Dr. Venus loves this because it is ripe with opportunity and the chance to get clear on what we need to do to level up and take better control of our destiny. If 2020 showed us anything, it was that it is more important than ever to make money by using your experience and lived knowledge rather than your time or be dependent on a location. This week, Dr. Venus talks about the very first step in creating a new market, becoming the author of your own life, and taking ownership of what it really means to manifest your millions.   Key Takeaways: [4:54] When it comes to making money and wealth, you aren’t behind. It may feel that way and looks like everyone else around you is more successful, but money is fluid and always going up and down. Instead of judging yourself and comparing yourself with others, just know you have certain gaps that you are in control of working on. [6:57] Own what you are good at, and don’t dwell on what you aren’t. For Dr. Venus, you may never see her whipping up a four-course meal at home, but she knows she is a master when it comes to money and helping others make their millions. [8:13] If you have low self-worth or confidence, you will see everything as a cost and potential liability. When you feel like you have to prove that you are worthy, you relate to yourself already in a deficit. Even if you have been sucker-punched or pimp slapped by life, you can learn to feel confident about what you bring to the table. [11:29] YOU are the investment. Bet on yourself, not the stock market, economy, or politics. Have faith that you will do what it takes to close the gaps between having no business and a million-dollar business. Unless you are willing to go the extra mile and put in the work, you are invested in a hope.  [16:29] There is a difference between having someone coach you, and asking for help so someone can do the work for you. Stop looking for help outside of you, the answers are within. You just first have to become accountable for your own life, and ultimately your own success.  [18:32] Before you create a new market, you need to become the author of your own life.  [19:59] Are you clear on the reality of what it takes to be a millionaire? Have you studied, researched, learned, asked questions, and really looked at what in your life is holding you back? [22:07] Even if we are experts in one area, there is always more to learn in another. That is brave. Dr. Venus may be a savage when it comes to writing and is a best-selling author, but she is now closing the gaps on learning to write for television. She may be a baby at it now, but she won’t stop until she masters it. She invested in great resources, takes the time to hone her craft, and knows that the difference between no show and an Emmy winning hit is putting in the work. [23:37] Creating a new market is taking your pain and turning it into a space where you are a category of one. You aren’t just the best, but you are also the only. [26:44] You have to tell the truth about what keeps you stuck, sick, and small in a mediocre life. [28:13] This world needs you and you are valuable. If you want to be a new market, the real work is to take on healing.   Quotes: The reason why my money flows is that I invest in me. If I take it on, I will not stop until I win. I’m betting on me, not the stock market, economy, or politics, I’m betting on me. I trust me to keep going until I turn the tide.” “Before you create a new market, you need to become the author of your own life.” “I learn what I don’t know — then learn it so I can win. And I won’t stop until I do.” “I don’t want you to be the best, I want you to be the only.”   Mentioned: Dr. Venus Website | Facebook | Twitter | Instagram  “Hot Mess Millionaire” Amazon Pilot  ”Hot Mess Millionaire” Complete Series (https://www.youtube.com/c/DrVenusOpalReese) Join the conversation! Hot Mess Millionaire Facebook Group Free Gift When You Join The Truth Tribe The Black Woman Millionaire Hot Mess Edition   RESOURCES Wanna be the best or the ONLY? Check out the difference here: Category of One Masterclass: https://joinnow.live/s/E8oahz Ready to bring in money from what you “know” instead of what you “do” and become your own ATM for the rest of your life? Check this out: https://moneymogulformula.com/ Black Woman Millionaire: An Insurrection Of Personal Power Purple Cow: Transform Your Business by Being Remarkable By Seth Godin Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant      

You're in for a treat today! We're speaking to Dave Wakeman, aka the Revenue Architect. Dave is a star in the ticketing and entertainment industry, and he's the guy that American Express referred to as The King of Tickets. Dave has a fascinating story to share! In today's show, he talks to us about creating revenue, how to deal with change, and reinventing yourself. He also tells some amazing stories that are sure to inspire you! Dave Wakeman's bio Dave Wakeman is “The Revenue Architect.” His consulting work has attracted clients such as American Express, Manhattan Construction Company, Volunteers of America, Yahoo!, the United States Department of State, the Seattle Seahawks, and over 100 other leading companies from around the globe.  Dave is widely known for his work in modernizing the secondary ticket market and partnering with American Express and Circles on their Black Card ticketing program that revolutionized the way that people buy tickets and view the secondary market.  With his consulting firm, the Wakeman Consulting Group, Dave has turned his focus to helping organizations around the globe maximize their profitable revenue.  Dave is a powerful advocate for the need for businesses to tell stronger brand stories and that explosive growth isn't a miracle. It is a product of having a great strategy combined with the right marketing and sales efforts.  You can see Dave regularly writing and being interviewed about marketing and revenue in the pages of SEAT Magazine, The Seattle Times, The New York Post, and US News and World Report. Dave is also a frequent guest on radio and television, including appearances on The Tom Leykis Show and The Exchange with Amanda Lang and many other media appearances. Nightclubs Dave started his career opening nightclubs in the mid-1990s, and he opened nightclubs all over the country. The club that he opened in St. Louis did not do very well, and that led Dave to one of the best opportunities of his career. A great career opportunity Dave moved to Seattle, knowing no one there, and with about $600 in his pocket. He landed a job working for Paul Allen, who helped start Microsoft with Bill Gates.  A talent for marketing Dave helped Paul to open the Experience Music Project, which is on the grounds of the Seattle Center and is now called the Museum of Pop Culture (MoPOP). That was where Dave discovered that he had a marketing talent. Dave Wakeman's move to New York    Dave Wakeman's marketing ability led him to many different places. He moved to New York and worked with a company called Americana Tickets. That was where he worked with American Express and the Centurion Card, helping them to figure out how to buy and distribute tickets for their clients all over the world. Dave worked on many different projects Together with the ad agency for Yellowtail Wines, Dave threw Tailgate parties in 36 cities. That was one of the key ingredients that helped Yellowtail to grow and get into Costco. He worked with Coca-Cola on the launch of their Odwalla product, the efforts to support the Affordable Care Act in America and to get President Obama re-elected in 2012. He also did a lot of work in Australia.  Generating money Dave Wakeman grew up in very modest circumstances. He realized very early on that the way to make something of himself would be through his ability to generate money and to market and sell effectively. Over the years, he developed an eye for the things in which people look for and find value. Dave Wakeman's thoughts on creating value Dave understands that if you can create enough value for the people you're aiming to serve, then you should also be able to collect some of that for yourself. Unique experiences in LA Dave helps people get registered to vote through #iVoted, which also invites people to attend virtual concerts with some great artists.  Helping non-profits Dave loves to give back, so he often uses his expertise to help non-profits. Creating revenue  If you want to create revenue or have the most impact, you consistently need to ask three questions: What is the value you're trying to create?     Who is the customer that will pay you?     How do you reach those people? You need to focus on the value that you're trying to create for people, you need to find the specific person who you can help, and you need to communicate effectively. Strategy and tactics Strategy is where you're trying to get to, and tactics are how you get there. Lack of precision Dave believes that when people lack precision when they speak, it leads to poor outcomes. The King of Tickets Dave Wakeman attributes becoming known as The King of Tickets to luck, his excellent relationship-building skills, and technology. You are not replaceable Dave points out that your ability to be you is not replaceable. So, you need to invest in having a point of view, relationships, and finding ways to create value for the people you serve because none of those are replaceable. Coping with change We need to embrace change. So, although we are going through a terrible time right now, you should not give up because people will come back.   Recognizing and embracing the power of change Change will come, no matter what. Many years ago, Dave learned that change is the only thing in life that is certain. And when change rears her beautiful face, you must embrace her because change is the only thing that you have.  Reinventing yourself, coming out of the pandemic Coming out of the pandemic, you don't have to be the same person you were going into it. The key to reinventing yourself lies in looking at what you want to do and who you want to become going forward. Links and resources: Dave's newsletter    Dave's Sunday strategy newsletter, The Business of Value  The Business of Fun Podcast  Books mentioned: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant  by W. Chan Kim and Renee Mauborgne Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive by Dorie Clark Reinventing You, With a New Preface: Define Your Brand, Imagine Your Future by Dorie Clark Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It  by Dorie Clark Connect with Eric On LinkedIn On Facebook On Instagram On Website

Do you have a background in HR and an interest in operations? Are you unsure how the two fit together?   Today on the podcast I am joined by Kimone Napier, one of my expert Director of Operations (DOO) coaches in the area of HR and hiring. Kimone has a corporate background and she built her business around her HR expertise.    Kimone is a hiring expert and the CEO of The Lean Process Strategist. She partners with service minded entrepreneurs to optimize their businesses using strong people leadership and strategic input. She has several years of experience working with senior leaders and entrepreneurs by providing strategy and HR support. Kimone helps entrepreneurs grow their teams with intention, reduce their overwhelm, and attract high quality candidates. Kimone’s goal is to customize a solution to help you scale your business and to become the visionary leader that you crave to be.    Meet Kimone Napier Background Started her career working in operations  & HR, in both govt space and corporate in New York City Started to want some more freedom and flexibility in her lifestyle around 2017 Jumped into the online space and found Natalie’s Director of Operations Certification Program which has provided a wealth of abundance for her and her family Currently serves CEOs in HR and operations capacity   When you left corporate for entrepreneurship, what did you think you would be doing? Initially she had a hard time envisioning how to do this type of work She wanted to leverage her skills in the online space, but lacked the structure Started by providing operations and administrative support but knew she could offer more Knew she had a refined skill set, just needed structure and a way to market herself, which is where the DOO certification piece fit   How do you make money today? Has niched down into 3 different offers: Hiring: helping CEOs and visionaries hire with intention and onboard team members in the right capacity DOO services Strategic mapping for visionary leaders to get an understanding of their business plans “When you are able to partner with somebody and bring them a solution that can forever change their personal life and their profits, that is ultimate fulfillment.” -- Natalie Gingrich   As a hiring/HR expert, can you share some key takeaways? 3 key areas when hiring: Identify your mission: why are you doing what you do in their business?  Know where your company is going: you can hire for the most immediate need, but if there are changes it is likely that the relationship with your hire is going to change. Know your core values: Your values and the values of your candidate need to align otherwise there will be a disconnect. If they don’t the relationship is not going to work.  “You want to hire with intention to find a more long term fit for your business especially as it’s growing.” -- Kimone Napier   “If you only hire for the gap you have right now, you are not serving your future self.” --Natalie Gingrich   What is your experience with hiring in regards to identifying values? Leaders don’t have the time to dive into hiring the way they need to They are pulled in too many directions, and end up focusing on marketing themselves, sales, visibility, interviews, etc. When they do decide to hire they often go about it by posting on social media, and are then inundated with DM’s which just stresses them out   The Director of Operations Certification Program follows a blueprint similar to an HR Business Partner. Can you speak to that? The DOO certification program is like a fast track to getting a skill set similar to a masters or an MBA in HR Helps propel you forward in this area because the content benefits you in the areas of HR, financials, and operations Has her masters, but values the certification because it is the fast track in terms of knowledge as applied to the HR discipline   Can you share what the DOO certification has done for you? The certification helped her find what she was looking for in terms of family, home and business Helped her align offers, strengths and goals to leverage everything she wanted to bring to the table Created an abundant lifestyle in terms of the type of clients she gets, and the type of freedom she has Given her time to relax, slow down, and enjoy life If you are looking for a transformation and you have the skill set of project management, financials or HR, I would highly recommend you to look into the DOO certification program.  Connect with Kimone Website   Weekly Ops Activity Go to one of your leaders and have them identify their core values. Then, come on over to the Facebook group, and post on the thread what their values are. I also challenge you to identify yours, so you can compare.   Links Mentioned Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant   Other Ways to Connect with Me: Website Private Facebook Community Facebook Page Instagram This episode was first published at theopsauthority.com/podcast/65.

In part 2 with Mark Burwell, we double-click on why your children should become your mentors dodging energy vampires the art of "cupid-ing" and how to avoid a supernova burnout Here's what Mark tells us NOT to do: 1. Don't be a spectator. 2. Don't trust everyone. 3. Don't try to help everyone. 4. Don't ask customers what they want. 5. Don't forget about the transition. 6. Don't build cages. 7. Don't retire. Mark says these 3x books will change your life: StrengthsFinder 2.0 (https://www.amazon.com/gp/product/159562015X?ie=UTF8) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (https://www.amazon.com/gp/product/1625274491?ie=UTF8) The Innovator's Mindset: Empower Learning, Unleash Talent, and Lead a Culture of Creativity (https://www.amazon.com/gp/product/0986155497?ie=UTF8) Books by Mark: https://www.evolutionsgroup.com/boooks (https://www.evolutionsgroup.com/boooks) Connect with Mark: www.evolutionsgroup.com (www.evolutionsgroup.com) inkedIn (linkedin.com/in/mark-burwell-7a11501) These 3 books shifted my mindset in absolutely massive ways: 1. The Science of Getting Rich, Wallace D. Wattles (https://amzn.to/2TW447P) 2. Atomic Habits, James Clear (https://amzn.to/2vPYoCr) 3. The 10X Rule, Grant Cardone (https://amzn.to/38HJcG9) Let's Connect: Instagram (http://www.instagram.com/kylemschmitz) Facebook (http://www.facebook.com/whatnottodopodcast) Twitter (http://www.twitter.com/kylemschmitz) LinkedIn (http://www.linkedin.com/in/kylemschmitz) www.startwithwntd.com (http://www.startwithwntd.com/) connect@startwithwntd.com I LOVE these tools: I get a lot of questions about my recording set up. Well, here it is! Pretty simple: Isolation Booth (https://amzn.to/2SPEXmj) Music by AUTUMNAIRE: Spotify (http://bit.ly/autumnaireband) Apple Music (https://apple.co/3255O10) @autumnaireband (http://www.instagram.com/autumnaireband) www.autumnaireband.com (http://www.autumnaireband.com/) --- Support this podcast: https://podcasters.spotify.com/pod/show/whatnottodo/support

Do you do what you love? I mean, do you even like what you do? What would your perfect day look like? And what if that could be every day? Is the apex of life retirement? And is that when we finally get to have the life we've always wanted? What can parenting teach us about building a team? What can owning a business teach us about building a family? In part 1 with Mark Burwell, we get into: doing what you love picking your lifestyle re-thinking retirement and the striking similarities between our children and our employees And so much more. Mark says these 3x books will change your life: StrengthsFinder 2.0 (https://www.amazon.com/gp/product/159562015X?ie=UTF8) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (https://www.amazon.com/gp/product/1625274491?ie=UTF8) The Innovator's Mindset: Empower Learning, Unleash Talent, and Lead a Culture of Creativity (https://www.amazon.com/gp/product/0986155497?ie=UTF8) Books by Mark: https://www.evolutionsgroup.com/boooks (https://www.evolutionsgroup.com/boooks) Connect with Mark: www.evolutionsgroup.com (www.evolutionsgroup.com) inkedIn (linkedin.com/in/mark-burwell-7a11501) These 3 books shifted my mindset in absolutely massive ways: 1. The Science of Getting Rich, Wallace D. Wattles (https://amzn.to/2TW447P) 2. Atomic Habits, James Clear (https://amzn.to/2vPYoCr) 3. The 10X Rule, Grant Cardone (https://amzn.to/38HJcG9) Let's Connect: Instagram (http://www.instagram.com/startwithwntd) Facebook (http://www.facebook.com/startwithwntd) Twitter (http://www.twitter.com/startwithwntd) LinkedIn (http://www.linkedin.com/in/kylemschmitz) www.startwithwntd.com (http://www.startwithwntd.com/) connect@startwithwntd.com I LOVE these tools: I get a lot of questions about my recording set up. Well, here it is! Pretty simple: Isolation Booth (https://amzn.to/2SPEXmj) get a $20 Amazon gift card (https://www.buzzsprout.com/?referrer_id=812599) for signing up. Music by AUTUMNAIRE: Spotify (http://bit.ly/autumnaireband) Apple Music (https://apple.co/3255O10) @autumnaireband (http://www.instagram.com/autumnaireband) www.autumnaireband.com (http://www.autumnaireband.com/) --- Support this podcast: https://podcasters.spotify.com/pod/show/whatnottodo/support

We’re glad to have with us today Joe Calloway, an expert on business leadership whose client list reads like an international Who's Who in business, ranging from Coca Cola and Delta Air Lines to Cadillac and American Express. Joe also works with small to mid-sized companies, including franchisees, medical practices, and a range of professional services groups.   Joe is the author of Be the Best at What Matters Most and six other ground-breaking business books, including Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others. His newest book is The Leadership Mindset.   Today, Joe and I talk about his transition from being a keynote speaker to becoming a top business consultant. Tune in with us as Joe also shares his fascinating insights that can enlighten anyone in the business world!   Episode Highlights:   ●       How Joe Took a Turn on His Career Path [3:28] ●       What You Can Do to Stand Out in the Marketplace You’re In [10:53] ●       Joe Shares His 3 Customer Rules [13:27] ●       Useful Tips from Joe’s 3 Core Concepts  [21:13] ●       Top Daily Goals Joe Strives For [29:25] ●       Book Recommendations [33:22]   AND MUCH MORE!   Resources Mentioned In This Episode: ●       If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent. ●       Learn more about Joe and what he can do at your leadership meeting or strategic planning retreat through his website joecalloway.com. The site also features his life’s literary works! ●       Connect with Joe: o   Facebook o   Twitter o   YouTube o   LinkedIn o   Email   ●       Book Recommendations: o   This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin o   Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne   Quotes:   “I’m not a big fan of buzzers and bells to differentiate, anything that comes close to a gimmick, because those wear off.” “I don’t know what I’m selling until I know what they’re buying.” “If you can learn the difference between a distraction and an opportunity, that’s a big deal.” “If I’m doing the exact same thing today that I was doing a year ago, then I am, to a certain extent, irrelevant because everything changes all the time. I have to try and stay one step ahead of that.” “For me, a startup business, as much as anything else, is an information-gathering process.” “This is such a cliché, but it’s true now more than ever, you gotta be flexible, you gotta be willing to change.” “Information and ideas are everywhere, and if you’re not proactively going after them, then shame on you. It’s gonna hurt your business; it’s gonna hurt your career.”   Ways to Subscribe to The Top One Percent:   Apple Podcast Stitcher PlayerFM Podtail

What is behavioral economics and why does it matter to you? Melina Palmer, the host of The Brainy Business Podcast, has dedicated her career to seeking answers to these questions for herself and for her clients. Melina always thought she would be a singer, but decided to major in something more practical. After getting a degree in business, she discovered behavioral economics and is the founder of The Brainy Business.  Her business is all about branding, pricing, communication, and the psychology of how we make decisions. She uses her business and marketing background to help businesses with pricing, branding, and conveying their message in the best way possible. Melina started her podcast about a year ago, and it has been a huge factor in growing her business, reputation, and making connections. She shares some insights into her amazing podcast and teaches us a thing or two about business and behavioral economics.  Show Notes: [03:26] Melina has some amazing artwork for her podcast and website.  [03:46] Melina has a background in marketing and branding. She wanted artwork that would showcase fun.  [04:33] Melina's artwork includes a rocket and a brain.  [05:33] Melina has two brains in her office, but the third glitter brain is coming.  [05:57] The brainy business is about behavioral economics, which is rooted in psychology, but marketing is prevalent in every episode that Melina does. It's also about branding, pricing, and communication. It's about the psychology of how we make decisions.  [07:02] Framing is so important. Think of 90% fat free compared with 10% fat. Messaging matters. [08:20] Melina started her podcast because she wanted to help people understand what behavioral economics is and share it in a way that is useful to people. [10:02] Podcasting takes a lot of time, you need to know that you are ready and willing when you commit to it.  [11:09] Melina already had a lot of ideas, so starting the podcast was the right move for her. She also wanted to be the first behavioral economics podcast. [11:44] She was also shifting from doing really hands on work with clients to more strategic work.  [12:34] Melina's podcast has been out for about a year now. It has helped so much more than she expected.  [13:08] A big connection Melina made through the podcast was the Texas A&M Human Behavior Lab who is using the podcast to supplement their learning. Other people are using it to teach their students. [14:03] She is building research with Texas A&M and multiple corporations have reached out for possible projects.  [14:17] This year she is working on transitioning her time out of the business.  [14:57] Melina looks at her download numbers. Reach is important for her, because she wants to become an influencer in her space.  [15:46] Multiple open doors and speaking engagements have come from the podcast. It also adds credibility.  [16:41] She intentionally built her podcast to be ingrained in her business. [18:17] Melina can't use a script for public speaking, but she uses one for the podcast.  [19:36] She also started condensing her intros after they were getting longer and longer.  [20:13] She also looks at reviews.  [21:59] The most common thing people say to her in person is that it's weird to watch her mouth move while talking. It's not about the cookie and cotton candy grapes are also popular topics brought up.  [24:00] Melina makes hand written notes and checklists. She likes how PPS uses Basecamp to make uploading the audio easy. She does all of her art herself and uploads the podcasts to YouTube. She uses Canva for artwork and Headliner for audiograms. She also uses Active Campaign and Audacity.  [26:33] When Melina was young, there was no question that she would be anything other than a singer/actress. She still sings and is singing the national anthem for the Seattle Storm game tonight.  [27:44] In college, she thought she would major in something more practical like business and that is where she discovered psychology and behavioral economics. [29:12] Her favorite book is A More Beautiful Question by Warren Burger. [30:40] Melina is hopeful that one of her near future book recommendations is her own. She's also working on small focused courses on one topic.  [33:55] Darrell's takeaways: Lack of existing podcasts on Melina's topic encouraged her to start sooner rather than later. She considered her own optimism bias when it comes to content creation. She defines success by download numbers, revenue, and credibility. She listens back to her own episodes to refine and improve.  Links and Resources: Pro Podcast Solutions The Brainy Business The Brainy Business Podcast The Brainy Business on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on YouTube BizChix Podcast Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Texas A&M Human Behavior Lab Basecamp Canva Headliner ActiveCampaign Audacity Seattle Storm A More Beautiful Question Freakonomics Predictably Irrational Nudge Thinking Fast and Slow

It’s no doubt… Most of our learnings come at the end of a comfort zone. So this time I had a pleasure to sit down with Steve Watt to talk about what holds B2B marketers back, culture of testing everything, his career and much more. Steve is a co-founder of Toronto ABM Summit, ABM strategist at Quarry (marketing firm exclusive to B2B tech) and VP of marketing at Avanti software (which creates a better employee experience, from hire to retire). Here’s what we cover in this episode: Turkey Bazaar Marketing vs SaaS Business Marketing is it really different? Culture of “test driving everything” and how it relates to Account Based Marketing Numbers Game vs Personalization in Marketing What was the best investment Steve has made in his career Before you go, please leave a ⭐⭐⭐⭐⭐⭐ review on Apple Podcast and share the podcast with your friends! Be sure to check out more insights on my LinkedIn page.Follow Steve on LinkedIn:LinkedIn TwitterAnd get Steve’s book suggestions:Playing to Win: How Strategy Really Works AmazonBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant AmazonThe Goal: A Process of Ongoing Improvement AmazonThe Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win AmazonBehind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry AmazonPlay Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets AmazonBeloved Brands: The playbook for how to build a brand your consumers will love AmazonObviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It AmazonSteve’s favourite meet-ups in TorontoToronto Account Based Marketing Pioneers https://www.meetup.com/Toronto-Account-Based-Marketing-Pioneers/GrowthToronto https://www.meetup.com/Growth-Hacking-Toronto/And check out FlipMyFunnel Podcast if you are into Account Based MarketingFind out more at https://sergey-ross-podcast.pinecast.co

Ben Jeffries is a 23-year-old entrepreneur, specialising in influencer marketing and social media. Ben founded his second company, Influencer, at 18 and has since driven it to become an industry-leading business in marketing's hottest sector, raising their first round of investment on Crowdcube in under 24 hours. Ben has since partnered up with YouTube sensation Caspar Lee as a co-founder and appointed him CMO, whilst leading his team to close a further £500k investment round for Influencer. Ben was recently named Media Week’s Rising Star and UK Tech Founder of the Year 2018 at the BMW i UK Tech Founder Awards. Show highlights 1:54 Ben introduces himself, his company Influencer, how he got started and his role as CEO. 5:06 How the Influencer platform works. 8:14 The clients Influencer works with along with in-house and agency split. 9:21 The influencer marketing landscape in the UK. 12:31 The Competition and Markets Authority's influencer marketing guidelines. 16:35 The benefits of working with influencers across different channels. 20:39 How much do the social networks value influencers and content creators on their platforms. 21:44 Influencer marketing in the B2B space. 22:55 How Ben sees the future of influencer marketing over the next 12 months and the next five years. 26:40 Future plans for Influencer. 27:23 The one book Ben recommends everyone should read. Resources/People/Articles mentioned in podcast Influencer Caspar Lee The CMA influencer marketing guidelines Captify Grace Beverley YouTube launches Stories feature Blue Ocean Strategy Ben's book recommendation Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Harvard Business Review PressHardcover BookKim, W. Chan (Author) View on Amazon Transcript Ste Davies: Ben, welcome to the podcast. Ben Jeffries: Thank you very much for having me on the podcast. Really excited to be here. SD: Delighted to have you on. To start off with, can you give us some background on yourself, your company, Influencer and your role as CEO there. BJ: Of course, so I started the company back in 2015 but the brainwave for the company obviously came before then. When I was younger than I am now, I had a clothing company called Breeze and essentially I wanted to make it the next big thing. I always thought that if celebrities wore my clothes that would really help. However I couldn't afford any celebrities nor did I know any celebrities. So, I'm a massive Chelsea football fan - sorry if that offends anyone who's listening - but I reached out to quite a few Chelsea reserve teams players on social media. These guys had around 10 or 15 thousand followers on Twitter and I basically said, "If I give you fifty quid would you mind posting a tweet wearing my clothes?" So I started working with not just Chelsea reserve teams players but other reserve team players from up and down the country. I branched out to models, fitness bloggers and all these people who had, you know, a very small following on social media but had some influence. And while I was building up this network I thought, "OK, other brands can benefit from this network as well." So I decided that even though Breeze was really cool and I was loving it there'll be much more success in the future from launching an agency which connects brands with these influential content creators. I decided to put Breeze to one side and launch what Influencer is today and this was back in 2015.

Let's meet our guest – Dr. Fiona Ellis-Chadwick, Senior Lecturer in Retail Management and Director of Impact at the Institute for Research & Consultancy Application at Loughborough University. Fiona had a successful commercial career in retail before becoming an academic in the field of digital marketing and online retail management and has co-authored some of the leading marketing management textbooks as well as having research published in numerous journals (all links are in the show notes as usual). With a passion for bringing management and business education to life through such topics as retail marketing, digital technology and economic growth as well as leading multi-media teaching projects, Fiona has also worked as an academic consultant on The Virtual Revolution, Foods that make Billions, Evan’s business challenges and Radio 4’s The Bottom Line. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksFiona Ellis Chadwick: http://www.lboro.ac.uk/departments/sbe/staff/fiona-ellis-chadwick/ Books:Principles and Practice of Marketing (UK Higher Education Business Marketing): https://amzn.to/2IcPwbC Principles and Practice of Marketing: https://amzn.to/2I9Mxoh Digital Marketing: https://amzn.to/2jQlC2b Digital Marketing: Strategy, Implementation and Practice: https://amzn.to/2IdAV3P SOSTAC® Guide To Your Perfect Digital Marketing Plan: https://prsmith.org/books/ Google:The Way Back Machine: http://archive.org/web/ App:Uber: https://www.uber.com/en-GB/ Theory:Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant: https://amzn.to/2IcZ3PM

In our fast-paced and entertainment-saturated culture, it’s easy to let book-reading fall by the wayside. In fact, many studies show that after college, the average person only reads 3 more books for the rest of their life! And don’t be tempted to think that the reading of books is old-fashioned and no longer relevant. There is power in the written word. And whether you’re an entrepreneur, business person, or simply someone who wants to continue to grow, reading books is an effective way to continue your personal development.   “You will be the same person in five years as you are today except for the people you meet and the books you read.” — Charlie “Tremendous” Jones Click here to download or listen to this episode now. Tip of the Week Since developing Parkinson’s in 2011, I have been receiving deep-tissue massage therapy as part of my treatment. I started with once a month, then once a week, and these days I get 3 massages a week. Here’s what this has taught me: your body is the frame through which you see the world. If the frame is bent, twisted, or in pain… you will experience the world that way. Get over your hangups, and go get a massage from a reputable massage therapist. Try it at least once per week for a month or more and let me know the difference it makes in your life! Spiritual Foundations Pray Prayers of Proclamation. When you have a need, do you pray or do you plead? Do you begin your prayers with words like, “Please God, please! God, I beg You to have mercy!” Prayers that plead and beg imply that your heavenly Father is not willing to help you. Yet, He is far more gracious and willing to give to you than you are willing to ask, think or imagine. (Ephesians 3:20) He desires above all things that you prosper and be in health, even as your soul prospers. (3 John 1:2) In fact, long before you have a need, God has already met that need. Long before you knew you needed a Savior, He sent His Son to be your Savior. This is your God! He is a good God. So when you beg Him for something, you are actually saying that He is reluctant to give and needs to be persuaded strongly before He will move. Yet, He is not like that. Jesus knew the heart of the Father. When He saw the woman bound with a spirit of infirmity, He did not pray, “Oh Father! She has been suffering for 18 long years! I beseech You, Father, have mercy on her. Please, please heal her!” No, when Jesus saw her, He immediately proclaimed, “Woman, you are loosed from your infirmity!” He spoke this way because He knew the heart of the Father. He knew that the Father wanted her delivered from her crippling condition. At the end of a church service, I don’t stand and pray, “Oh God, please bless Your people. Oh God, do keep them. Oh God, be ever so gracious to them!” Instead, I proclaim, “The Lord bless you. The Lord keep you. The Lord make His face shine on you and be gracious to you!” Beloved, when you pray, proclaim your healing, protection and provision because your Father’s heart overflows with love for you. And when you declare it, He sanctions it. When you declare it, He establishes it! Feature Presentation “9 Reasons You Need a Book-Reading Plan“ Here are 9 reasons you need a book-reading plan: Reading helps keep you current. Books can help keep you current on business trends and strategies. You can either spend thousands of dollars flying around the country going to seminars and masterminds or spend a few dollars on a book! Consider reading Michael Hyatt’s book, Your Best Year Ever – A 5-Step Plan for Achieving Your Most Important Goals. Provides material for your own writing and podcasting. Reading books offers you fresh information, strategies for presenting that information, and great stories to share with your readers. Read Chris Ducker’s book, The Rise of the Youpreneur. Reading books exercises your brain. Joseph Addison wrote, “Reading is to the mind what exercise is to the body.” Believe me, in this competitive environment, you don’t want a “flabby” brain!  I challenge you to read a book like, Miracles by Eric Metaxas. I guarantee that book will give your brain a workout.   Expands your worldview. Let’s face it. Most of us live and work within a fairly small bubble of relationships. Our market is defined by what and who we know. Reading can broaden our perspective. Consider reading, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W Chan Kim. Stimulates new ideas. Frequently, I’ll be reading a book and the content I’m reading launches me into a totally new idea. Reading does that! If you need some fresh ideas and new thinking for your business, read a book. Try reading, The 4-Hour Work Week by Tim Ferriss. Increases your vocabulary and conversational skills. Whether you realize it or not, when you’re reading, your mind assimilates new words and phrases. These new modes of expression become part of your vocabulary and find their way into your conversation without your conscious effort. Read Perry Marshall’s book, Evolution 2.0. Makes you a better writer. When you read a book that’s well written, your own writing begins to take on the qualities that you admire in others. Here’s a book that focuses on writing skills, but also features writing at its best: On Writing Well by William Zinsser. Corrects and/or corroborates your thinking. Reading what others think about a topic can either correct our misconceptions or confirm what we’ve held to be true. A best-selling classic that will either challenge or confirm your beliefs is Lee Strobel’s The Case for a Creator. Enriches your life. So far, we’ve been talking primarily about growing our intellect and our business. But reading for pleasure offers many benefits as well. Reading a book before bedtime is a great way to wind down and relax. Recreational reading opens a whole world of history, intrigue, humor, adventure, and fantasy. Reading kicks the borders off your imagination. Patrick Rothfuss’s epic novel, The Name of the Wind, is sure to provide you with an enriching experience. Creating A Reading Plan Commit to read a book a month. Create a list of books that you want to read. Read on an e-device or paper. (Consider the option of highlighting and scribbling notes in the margins of a printed book.) Find a reading buddy. Listen to audiobooks. (The retention rate for listening to a book drops significantly over reading it.) Resources Mentioned In This Episode Permission to Prosper is your key to unlock the vaults of wealth, wellness, and wisdom that will prosper you and everyone around you. Join us at this life-changing event, where we will help you construct your own prosperity blueprint… remove the inner conflicts about money, wealth, and possessions… and learn from our world-famous speakers, including Jeff Goins, and more surprise guests to be announced soon. VIP seating and red carpet perks are also available, including personal time with Ray. To get the details, and to get your ticket now at the lowest possible price, go to permissiontoprosper.com   Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.  

Kris is joined by very special guest, friend, skiing buddy, and founder of ChildCare CRM software, Chuck Gibbs. Kris and Chuck have much in common. They both started their businesses around early 2010 and are here eight years later, still great friends with a love for Colorado, working hand-in-hand on impacting the childcare industry and helping others toward their goals and dreams. In this episode, they do a deep dive on what you should be measuring in your business, some game-changing resources you can apply to your business, case studies and success stories on CRM, the specifics of how business owners can utilize ChildCare CRM to provide clarity around the enrollment funnel, as well as the use of automation so one can be enrolling people as they sleep or are on vacation! Now ChildCare CRM has the niche of providing the best software to improve enrollment and retention within childcare centers. Chuck’s software is now in over 2,500 schools in multiple countries, so he also shares an interesting take on childcare between countries and how his vision for his own business has grown and changed over time. He has started 19 companies, so he has some great and sound advice on challenges as an entrepreneur at every level.   Key Takeaways: [3:37] Kris welcomes her guest, Chuck Gibbs. He shares his background and involvement in software in the childcare industries. [6:26] When Chuck first started, he reached out to over 100 different centers, and visited many of them personally. Only 37% of the time did they take his contact information and then only 20% of the time did he get followed up with. [13:48] Chuck speaks on how the original passion and dedication for changing the world and making a deep impact has stayed the same, but their goal has changed. At first, it was to improve communication and build a business that was a lifestyle business. Once he reached that goal he expanded his vision to impact more globally. [17:26] Both Kris and Chuck find being in a mastermind group with other entrepreneurs crucial to self-development personally and professionally. [30:01] Chuck shares some of his travel experiences as they relate to the childcare industry. He is surprised at how similar the experiences are. He cites New Zealand and Australia as having some of the most child-centered curricula. One of the key differences, however, is the tolerance for risk in the play areas. [32:14] Finding great people, knowing your metrics, focus, and perseverance are some of the top factors of success that Chuck has learned along the way. [43:02] Exciting new announcement! Kris has decided to bring back the Enrollment Bootcamp Challenge live training. It’s a five-week course that is the bread and butter of what she teaches and will be updated in 2018. More information on Enrollment Bootcamp.   Mentioned in This Episode: Kris Murray Child Care Marketing Solutions Child Care Success Academy Enrollment Bootcamp Chuck Gibbs Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, by W. Chan Kim,‎ Renée Mauborgne Traction: Get a Grip on Your Business, by Gino Wickman Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On, by Craig Weber    

Nicholas started out as a pastor who was committed to not relying on his congregation for his salary. That commitment required a side hustle of some sort, which is when Nicholas turned to the internet marketing world. When he started using Facebook as a major advertising platform for his work, he quickly became one of the most recognized agencies/consulting businesses in the market. But that was just the beginning. You won’t want to miss the story of the million-dollar road that this side hustle has taken Nicholas down, on this episode of the Consulting Success Podcast.   Don’t Be Just Another Generic Consultant — It’s Time to Specialize One of the greatest keys to consulting success that I constantly emphasize is the absolute importance of specializing. It isn’t enough to simply tell people that are you are a consultant for any industry — you have to find your niche and make it work for you. Nicholas learned early in his career that “everyone and their mother” was a generic digital marketing consultant. It just wasn’t enough for him to follow that same overly worn path — and it won’t be enough for you, either. You have to pinpoint what exactly you are going to specialize in and confidently move forward from there.   This can seem like a daunting task, and you may assume that everyone has the same skills as you. But you can’t let those thoughts overwhelm you. With a bit of research and perhaps some luck, you may discover that you already have in your possession a specialized skill that is just waiting to be exposed. Discovering this skill set and exploiting it in your favor is what will set you apart as an expert in your industry.   For Nicholas that opportunity came at a convention in 2014, where he discovered that he already had a skill that could lend itself well in the marketplace. He knew exactly how to make a profit from Facebook ads, while everyone around him was struggling to figure out what he already knew. By recognizing this, Nicholas carved out a niche for himself, which set him apart from his competition and dramatically increased the demand for his skills. By focusing solely on his niche, Nicholas elevated through the ranks and brought his company to where it is today. As you listen to the story he shares of how he found success, you’ll see how the same approach to specializing can work for you too.   Discover Your Niche by Doing Two Simple Things At times it may seem that you are one of dozens of consultants offering the same skills to an oversaturated market. Nicholas has two tips to help pinpoint your area of specialization.   First, recognize an underserved segment of your marketplace. If you are a consultant that is often “scratching an itch,” meaning that you’ve already figured out what needs are present, chances are you are also already looking for a solution. Once you know who you need to target, the next step will come easily.   Second, target an affluent segment of your target market. You will find greater success if you can identify the thriving companies that are in need of your specialty. By seeking out these companies you will create for yourself a greater opportunity for success within the underserved segment of your marketplace.   Your Network Will Always Work for You The greatest way to find this kind of success is to keep your finger on the pulse of your industry. By tapping into your already existing network, you’ll be able to easily recognize an underserved market. Within your network, there are needs that are waiting to be filled, and you can discover what these needs are in a variety of ways. Compile a list of the best and worst consultants your clients have ever worked with. Poll people within your network to gather opinions on their experiences, good or bad, to figure out what needs they still have that are waiting to be met. Look for commonalities between favorite clients, whether it be the particular business, size of a client’s business, or the products they offer. Look at clients that have been the worst to work with and take note of what common characteristics they have. Each of these steps will help you to zero in on your new niche.   Even after you have taken these steps, you may still find that your market is saturated with overgeneralized specialists. But there is still a way that you can position yourself so that it sets you apart from your competitors. Just as Nicholas shifted his expertise from general marketing consultant to Facebook strategist, you can find a way to stand out in your crowd. Be sure to listen to the additional tips that Nicholas shares to find a way to position yourself so that people see you as the only person who does what you do.   Separate Yourself From the Pack Your business will thrive if you can find a way to set yourself apart from the crowd. You know that there is no replacement for the quality of your work. As you create value for your clients, your work will speak for itself. Once you have those results, you have to position yourself so that what you do appears to be very different from what everyone else is doing.   Nicholas shares the angle that he took to position himself as the Facebook ads expert. Rather than focusing on tactics like everyone else around him, he set his focus on strategy. He shares the three steps that successful companies take to set themselves apart in their marketplace — the positioning, the promise, and the big idea. He shares the inspiring story of P90X — the way they have used this approach to become the leader in the fitness industry is the same technique you can use to set yourself apart as well.   As a successful consultant, it is essential that you know what your promise is in the marketplace, that you know what your position is in the marketplace, and what your big idea is in the marketplace that has set you apart as the true expert. It worked for Nicholas, and it will work for you, too. All of the details on how to make it happen for you are in this inspiring episode of the Consulting Success Podcast.   Success Isn’t Just a Dollar Sign When you are first starting out, the highest possible dollar amount may be the milestone of success that you are working toward. However, as your business continues to grow, if you keep working toward dollar signs only, you are going to find yourself working for your business, instead of making your business to work for your lifestyle. Chances are that isn’t why you decided to become a consultant in the first place. At some point, whether it be by reaching a salary goal, obtaining expensive possessions, or even the birth of a child, your measure of true success will shift. Then you will have to protect your success by the choices that you make.   Nicholas shares the measures he has taken to protect his success and optimize his business so that it best aligned with his personal values — and he calls this process “netting up.” For Nicholas, this means a few things. First, it means clearly identifying and only working with clients that he truly enjoys working with. Earning a big paycheck isn’t the only criteria for working with a client anymore — now you can ask yourself if you actually want to spend time with each client that comes along.   Second, increasing your prices is a well-earned mark of success. As you achieve higher levels of success, you will have the luxury of tailoring your prices to ensure that you’re working only with the quality of clients you want to work with. You may reduce your number of clients but as a reward, you are also increasing the quality of each business transaction.   Third, netting up means keeping your staff at a manageable size. This may mean letting people go, but it also means identifying key responsibilities and roles in your business. Rather than supporting full-time employees, you can utilize contractors to fill those gaps and reduce the number of staff that you are responsible for managing.   Fourth, protect your success by putting standard operating procedures in place and making them work for you. If there are ways that you can automate, optimize, or delegate the work that your business requires, take the time to make it happen.   Fifth, make intentional and clear decisions about your boundaries. When are you willing to do extra work? Or answer the phone on a Friday afternoon at 4:30? Or come in over the weekend? By setting boundaries, you can lift the burden of your work and protect your success.   Enjoying this kind of success may sound too good to be true, but if you implement the ideas that Nicholas has shared here, you will soon be enjoying this same level of consulting success as he is.   What are the Pricing Models that Work? Every consultant struggles to correctly price work. For Nicholas, pricing models have evolved over time for both agency pricing and consulting pricing. In our conversation he shares specific dollar amounts that he currently charges, and why the numbers are all at least five digits.  You’ll definitely want to listen to this segment of the episode to hear the details on dollar amounts, where he started, and how he decided to switch to a percentage-of-revenue pricing model.   One key point that Nicholas shares in our money talk is that you don’t have to spend more time on projects in order to charge more money. By strategically optimizing your company’s approach to fees and providing your clients with valuable results, you will be able to significantly increase your company’s revenue. “We’re not raising fees arbitrarily,” Nicholas says of their pricing model. “We’re creating a win-win scenario that makes sense for everyone involved.” Both you and your client will benefit when you charge higher fees, and Nicholas explains multiple reasons why that is, starting with accountability. Be sure to listen to this episode of the Consulting Success Podcast to hear even more reasons why you can feel about confident charging your clients higher fees than you currently are.   Finding Clients that Fit As you achieve greater consulting success, you will have the option of selecting which clients you want to work with. But how? Performing a marketing audit is the first critical step to determining whether or not a company will make a good fit as your next client. When considering each potential project, it is essential to examine the following — what kind of processes are already in place? What are the company numbers behind the work? Is the company in a place where they can implement your ideas to make changes for their business? If you get the answers you are looking for, then you’ve found your next client. If not, it’s time to move on to the next opportunity, no matter how big the paycheck you’re leaving behind. In the long run, your company will benefit more by only securing the kind of work that is a perfect fit for you.   Every Credible Person is the Author of a Book Nicholas wrote Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI after someone told him that every credible person is the author of a book. He took that advice to heart, and the impact of that decision on his business has been incredible — even though he likens writing a book to passing a kidney stone. You can get a free copy of his book at giveinfo.com. If you’re considering writing a book, you’ll want to hear what the process was like for him, and how it has benefitted his company so far.   Key Takeaways: [:24] From pastor side hustle to full time consultant, Nicholas shares his path to consulting success. [4:57] Why focus solely on Facebook ads? [7:17] Finding your niche starts with pinpointing an underserved market. [13:10] Separate yourself from the pack by focusing on this. [20:53] What does success mean to Nicholas Kusmich? [24:34] Steps for protecting your success. [29:39] Pricing models that work. [33:20] Screening companies for the best fit. [35:52] The impact of authoring Give. [39:10] How you can connect with NIcholas Kusmich.   Mentioned in This Episode: Nicholas Kusmich Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim and Renee Mauborgne Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI by Nicholas Kusmich givebook.info   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

This week on Art of the Kickstart we spoke to Ron Lynch of Big Baby Agency about his work with BackStrong, a Kickstarter campaign for a desk chair that fixes your posture. Tune in to learn more about how they’ve raised over $200,000 in just over a month, with more than 3 weeks remaining on their campaign! Hint: it involves celebrities from Justin Bieber to Paula Abdul to Chelsea Handler. The BackStrong Chair Fixes How You Sit. Let it do the work. Key Crowdfunding Takeaways Why Kickstarter is a great marketing tool Why it’s important to focus on benefits when marketing a product on Kickstarter How to use celebrity influencers in a Kickstarter campaign Why focus groups and testing are important before launching a product How to set your Kickstarter campaign up for success before it launches Links BackStrong on Kickstarter Buyology: Truth and Lies About Why We Buy by Martin Lindstrom and Paco Underhill Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne  The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz and Janet Mills Books by Zig Ziglar Hope for the Flowers by Trina Paulus BigBabyAgency.com Connect With BackStrong @BackstrongChair on Twitter BackStrong on Facebook Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!   Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.   Transcript

Nicholas started out as a pastor who was committed to not relying on his congregation for his salary. That commitment required a side hustle of some sort, which is when Nicholas turned to the internet marketing world. When he started using Facebook as a major advertising platform for his work, he quickly became one of the most recognized agencies/consulting businesses in the market. But that was just the beginning. You won’t want to miss the story of the million-dollar road that this side hustle has taken Nicholas down, on this episode of the Consulting Success Podcast.   Don’t Be Just Another Generic Consultant — It’s Time to Specialize One of the greatest keys to consulting success that I constantly emphasize is the absolute importance of specializing. It isn’t enough to simply tell people that are you are a consultant for any industry — you have to find your niche and make it work for you. Nicholas learned early in his career that “everyone and their mother” was a generic digital marketing consultant. It just wasn’t enough for him to follow that same overly worn path — and it won’t be enough for you, either. You have to pinpoint what exactly you are going to specialize in and confidently move forward from there.   This can seem like a daunting task, and you may assume that everyone has the same skills as you. But you can’t let those thoughts overwhelm you. With a bit of research and perhaps some luck, you may discover that you already have in your possession a specialized skill that is just waiting to be exposed. Discovering this skill set and exploiting it in your favor is what will set you apart as an expert in your industry.   For Nicholas that opportunity came at a convention in 2014, where he discovered that he already had a skill that could lend itself well in the marketplace. He knew exactly how to make a profit from Facebook ads, while everyone around him was struggling to figure out what he already knew. By recognizing this, Nicholas carved out a niche for himself, which set him apart from his competition and dramatically increased the demand for his skills. By focusing solely on his niche, Nicholas elevated through the ranks and brought his company to where it is today. As you listen to the story he shares of how he found success, you’ll see how the same approach to specializing can work for you too.   Discover Your Niche by Doing Two Simple Things At times it may seem that you are one of dozens of consultants offering the same skills to an oversaturated market. Nicholas has two tips to help pinpoint your area of specialization.   First, recognize an underserved segment of your marketplace. If you are a consultant that is often “scratching an itch,” meaning that you’ve already figured out what needs are present, chances are you are also already looking for a solution. Once you know who you need to target, the next step will come easily.   Second, target an affluent segment of your target market. You will find greater success if you can identify the thriving companies that are in need of your specialty. By seeking out these companies you will create for yourself a greater opportunity for success within the underserved segment of your marketplace.   Your Network Will Always Work for You The greatest way to find this kind of success is to keep your finger on the pulse of your industry. By tapping into your already existing network, you’ll be able to easily recognize an underserved market. Within your network, there are needs that are waiting to be filled, and you can discover what these needs are in a variety of ways. Compile a list of the best and worst consultants your clients have ever worked with. Poll people within your network to gather opinions on their experiences, good or bad, to figure out what needs they still have that are waiting to be met. Look for commonalities between favorite clients, whether it be the particular business, size of a client’s business, or the products they offer. Look at clients that have been the worst to work with and take note of what common characteristics they have. Each of these steps will help you to zero in on your new niche.   Even after you have taken these steps, you may still find that your market is saturated with overgeneralized specialists. But there is still a way that you can position yourself so that it sets you apart from your competitors. Just as Nicholas shifted his expertise from general marketing consultant to Facebook strategist, you can find a way to stand out in your crowd. Be sure to listen to the additional tips that Nicholas shares to find a way to position yourself so that people see you as the only person who does what you do.   Separate Yourself From the Pack Your business will thrive if you can find a way to set yourself apart from the crowd. You know that there is no replacement for the quality of your work. As you create value for your clients, your work will speak for itself. Once you have those results, you have to position yourself so that what you do appears to be very different from what everyone else is doing.   Nicholas shares the angle that he took to position himself as the Facebook ads expert. Rather than focusing on tactics like everyone else around him, he set his focus on strategy. He shares the three steps that successful companies take to set themselves apart in their marketplace — the positioning, the promise, and the big idea. He shares the inspiring story of P90X — the way they have used this approach to become the leader in the fitness industry is the same technique you can use to set yourself apart as well.   As a successful consultant, it is essential that you know what your promise is in the marketplace, that you know what your position is in the marketplace, and what your big idea is in the marketplace that has set you apart as the true expert. It worked for Nicholas, and it will work for you, too. All of the details on how to make it happen for you are in this inspiring episode of the Consulting Success Podcast.   Success Isn’t Just a Dollar Sign When you are first starting out, the highest possible dollar amount may be the milestone of success that you are working toward. However, as your business continues to grow, if you keep working toward dollar signs only, you are going to find yourself working for your business, instead of making your business to work for your lifestyle. Chances are that isn’t why you decided to become a consultant in the first place. At some point, whether it be by reaching a salary goal, obtaining expensive possessions, or even the birth of a child, your measure of true success will shift. Then you will have to protect your success by the choices that you make.   Nicholas shares the measures he has taken to protect his success and optimize his business so that it best aligned with his personal values — and he calls this process “netting up.” For Nicholas, this means a few things. First, it means clearly identifying and only working with clients that he truly enjoys working with. Earning a big paycheck isn’t the only criteria for working with a client anymore — now you can ask yourself if you actually want to spend time with each client that comes along.   Second, increasing your prices is a well-earned mark of success. As you achieve higher levels of success, you will have the luxury of tailoring your prices to ensure that you’re working only with the quality of clients you want to work with. You may reduce your number of clients but as a reward, you are also increasing the quality of each business transaction.   Third, netting up means keeping your staff at a manageable size. This may mean letting people go, but it also means identifying key responsibilities and roles in your business. Rather than supporting full-time employees, you can utilize contractors to fill those gaps and reduce the number of staff that you are responsible for managing.   Fourth, protect your success by putting standard operating procedures in place and making them work for you. If there are ways that you can automate, optimize, or delegate the work that your business requires, take the time to make it happen.   Fifth, make intentional and clear decisions about your boundaries. When are you willing to do extra work? Or answer the phone on a Friday afternoon at 4:30? Or come in over the weekend? By setting boundaries, you can lift the burden of your work and protect your success.   Enjoying this kind of success may sound too good to be true, but if you implement the ideas that Nicholas has shared here, you will soon be enjoying this same level of consulting success as he is.   What are the Pricing Models that Work? Every consultant struggles to correctly price work. For Nicholas, pricing models have evolved over time for both agency pricing and consulting pricing. In our conversation he shares specific dollar amounts that he currently charges, and why the numbers are all at least five digits.  You’ll definitely want to listen to this segment of the episode to hear the details on dollar amounts, where he started, and how he decided to switch to a percentage-of-revenue pricing model.   One key point that Nicholas shares in our money talk is that you don’t have to spend more time on projects in order to charge more money. By strategically optimizing your company’s approach to fees and providing your clients with valuable results, you will be able to significantly increase your company’s revenue. “We’re not raising fees arbitrarily,” Nicholas says of their pricing model. “We’re creating a win-win scenario that makes sense for everyone involved.” Both you and your client will benefit when you charge higher fees, and Nicholas explains multiple reasons why that is, starting with accountability. Be sure to listen to this episode of the Consulting Success Podcast to hear even more reasons why you can feel about confident charging your clients higher fees than you currently are.   Finding Clients that Fit As you achieve greater consulting success, you will have the option of selecting which clients you want to work with. But how? Performing a marketing audit is the first critical step to determining whether or not a company will make a good fit as your next client. When considering each potential project, it is essential to examine the following — what kind of processes are already in place? What are the company numbers behind the work? Is the company in a place where they can implement your ideas to make changes for their business? If you get the answers you are looking for, then you’ve found your next client. If not, it’s time to move on to the next opportunity, no matter how big the paycheck you’re leaving behind. In the long run, your company will benefit more by only securing the kind of work that is a perfect fit for you.   Every Credible Person is the Author of a Book Nicholas wrote Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI after someone told him that every credible person is the author of a book. He took that advice to heart, and the impact of that decision on his business has been incredible — even though he likens writing a book to passing a kidney stone. You can get a free copy of his book at giveinfo.com. If you’re considering writing a book, you’ll want to hear what the process was like for him, and how it has benefitted his company so far.   Key Takeaways: [:24] From pastor side hustle to full time consultant, Nicholas shares his path to consulting success. [4:57] Why focus solely on Facebook ads? [7:17] Finding your niche starts with pinpointing an underserved market. [13:10] Separate yourself from the pack by focusing on this. [20:53] What does success mean to Nicholas Kusmich? [24:34] Steps for protecting your success. [29:39] Pricing models that work. [33:20] Screening companies for the best fit. [35:52] The impact of authoring Give. [39:10] How you can connect with NIcholas Kusmich.   Mentioned in This Episode: Nicholas Kusmich Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim and Renee Mauborgne Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI by Nicholas Kusmich givebook.info   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

Nicholas started out as a pastor who was committed to not relying on his congregation for his salary. That commitment required a side hustle of some sort, which is when Nicholas turned to the internet marketing world. When he started using Facebook as a major advertising platform for his work, he quickly became one of the most recognized agencies/consulting businesses in the market. But that was just the beginning. You won’t want to miss the story of the million-dollar road that this side hustle has taken Nicholas down, on this episode of the Consulting Success Podcast.   Don’t Be Just Another Generic Consultant — It’s Time to Specialize One of the greatest keys to consulting success that I constantly emphasize is the absolute importance of specializing. It isn’t enough to simply tell people that are you are a consultant for any industry — you have to find your niche and make it work for you. Nicholas learned early in his career that “everyone and their mother” was a generic digital marketing consultant. It just wasn’t enough for him to follow that same overly worn path — and it won’t be enough for you, either. You have to pinpoint what exactly you are going to specialize in and confidently move forward from there.   This can seem like a daunting task, and you may assume that everyone has the same skills as you. But you can’t let those thoughts overwhelm you. With a bit of research and perhaps some luck, you may discover that you already have in your possession a specialized skill that is just waiting to be exposed. Discovering this skill set and exploiting it in your favor is what will set you apart as an expert in your industry.   For Nicholas that opportunity came at a convention in 2014, where he discovered that he already had a skill that could lend itself well in the marketplace. He knew exactly how to make a profit from Facebook ads, while everyone around him was struggling to figure out what he already knew. By recognizing this, Nicholas carved out a niche for himself, which set him apart from his competition and dramatically increased the demand for his skills. By focusing solely on his niche, Nicholas elevated through the ranks and brought his company to where it is today. As you listen to the story he shares of how he found success, you’ll see how the same approach to specializing can work for you too.   Discover Your Niche by Doing Two Simple Things At times it may seem that you are one of dozens of consultants offering the same skills to an oversaturated market. Nicholas has two tips to help pinpoint your area of specialization.   First, recognize an underserved segment of your marketplace. If you are a consultant that is often “scratching an itch,” meaning that you’ve already figured out what needs are present, chances are you are also already looking for a solution. Once you know who you need to target, the next step will come easily.   Second, target an affluent segment of your target market. You will find greater success if you can identify the thriving companies that are in need of your specialty. By seeking out these companies you will create for yourself a greater opportunity for success within the underserved segment of your marketplace.   Your Network Will Always Work for You The greatest way to find this kind of success is to keep your finger on the pulse of your industry. By tapping into your already existing network, you’ll be able to easily recognize an underserved market. Within your network, there are needs that are waiting to be filled, and you can discover what these needs are in a variety of ways. Compile a list of the best and worst consultants your clients have ever worked with. Poll people within your network to gather opinions on their experiences, good or bad, to figure out what needs they still have that are waiting to be met. Look for commonalities between favorite clients, whether it be the particular business, size of a client’s business, or the products they offer. Look at clients that have been the worst to work with and take note of what common characteristics they have. Each of these steps will help you to zero in on your new niche.   Even after you have taken these steps, you may still find that your market is saturated with overgeneralized specialists. But there is still a way that you can position yourself so that it sets you apart from your competitors. Just as Nicholas shifted his expertise from general marketing consultant to Facebook strategist, you can find a way to stand out in your crowd. Be sure to listen to the additional tips that Nicholas shares to find a way to position yourself so that people see you as the only person who does what you do.   Separate Yourself From the Pack Your business will thrive if you can find a way to set yourself apart from the crowd. You know that there is no replacement for the quality of your work. As you create value for your clients, your work will speak for itself. Once you have those results, you have to position yourself so that what you do appears to be very different from what everyone else is doing.   Nicholas shares the angle that he took to position himself as the Facebook ads expert. Rather than focusing on tactics like everyone else around him, he set his focus on strategy. He shares the three steps that successful companies take to set themselves apart in their marketplace — the positioning, the promise, and the big idea. He shares the inspiring story of P90X — the way they have used this approach to become the leader in the fitness industry is the same technique you can use to set yourself apart as well.   As a successful consultant, it is essential that you know what your promise is in the marketplace, that you know what your position is in the marketplace, and what your big idea is in the marketplace that has set you apart as the true expert. It worked for Nicholas, and it will work for you, too. All of the details on how to make it happen for you are in this inspiring episode of the Consulting Success Podcast.   Success Isn’t Just a Dollar Sign When you are first starting out, the highest possible dollar amount may be the milestone of success that you are working toward. However, as your business continues to grow, if you keep working toward dollar signs only, you are going to find yourself working for your business, instead of making your business to work for your lifestyle. Chances are that isn’t why you decided to become a consultant in the first place. At some point, whether it be by reaching a salary goal, obtaining expensive possessions, or even the birth of a child, your measure of true success will shift. Then you will have to protect your success by the choices that you make.   Nicholas shares the measures he has taken to protect his success and optimize his business so that it best aligned with his personal values — and he calls this process “netting up.” For Nicholas, this means a few things. First, it means clearly identifying and only working with clients that he truly enjoys working with. Earning a big paycheck isn’t the only criteria for working with a client anymore — now you can ask yourself if you actually want to spend time with each client that comes along.   Second, increasing your prices is a well-earned mark of success. As you achieve higher levels of success, you will have the luxury of tailoring your prices to ensure that you’re working only with the quality of clients you want to work with. You may reduce your number of clients but as a reward, you are also increasing the quality of each business transaction.   Third, netting up means keeping your staff at a manageable size. This may mean letting people go, but it also means identifying key responsibilities and roles in your business. Rather than supporting full-time employees, you can utilize contractors to fill those gaps and reduce the number of staff that you are responsible for managing.   Fourth, protect your success by putting standard operating procedures in place and making them work for you. If there are ways that you can automate, optimize, or delegate the work that your business requires, take the time to make it happen.   Fifth, make intentional and clear decisions about your boundaries. When are you willing to do extra work? Or answer the phone on a Friday afternoon at 4:30? Or come in over the weekend? By setting boundaries, you can lift the burden of your work and protect your success.   Enjoying this kind of success may sound too good to be true, but if you implement the ideas that Nicholas has shared here, you will soon be enjoying this same level of consulting success as he is.   What are the Pricing Models that Work? Every consultant struggles to correctly price work. For Nicholas, pricing models have evolved over time for both agency pricing and consulting pricing. In our conversation he shares specific dollar amounts that he currently charges, and why the numbers are all at least five digits.  You’ll definitely want to listen to this segment of the episode to hear the details on dollar amounts, where he started, and how he decided to switch to a percentage-of-revenue pricing model.   One key point that Nicholas shares in our money talk is that you don’t have to spend more time on projects in order to charge more money. By strategically optimizing your company’s approach to fees and providing your clients with valuable results, you will be able to significantly increase your company’s revenue. “We’re not raising fees arbitrarily,” Nicholas says of their pricing model. “We’re creating a win-win scenario that makes sense for everyone involved.” Both you and your client will benefit when you charge higher fees, and Nicholas explains multiple reasons why that is, starting with accountability. Be sure to listen to this episode of the Consulting Success Podcast to hear even more reasons why you can feel about confident charging your clients higher fees than you currently are.   Finding Clients that Fit As you achieve greater consulting success, you will have the option of selecting which clients you want to work with. But how? Performing a marketing audit is the first critical step to determining whether or not a company will make a good fit as your next client. When considering each potential project, it is essential to examine the following — what kind of processes are already in place? What are the company numbers behind the work? Is the company in a place where they can implement your ideas to make changes for their business? If you get the answers you are looking for, then you’ve found your next client. If not, it’s time to move on to the next opportunity, no matter how big the paycheck you’re leaving behind. In the long run, your company will benefit more by only securing the kind of work that is a perfect fit for you.   Every Credible Person is the Author of a Book Nicholas wrote Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI after someone told him that every credible person is the author of a book. He took that advice to heart, and the impact of that decision on his business has been incredible — even though he likens writing a book to passing a kidney stone. You can get a free copy of his book at giveinfo.com. If you’re considering writing a book, you’ll want to hear what the process was like for him, and how it has benefitted his company so far.   Key Takeaways: [:24] From pastor side hustle to full time consultant, Nicholas shares his path to consulting success. [4:57] Why focus solely on Facebook ads? [7:17] Finding your niche starts with pinpointing an underserved market. [13:10] Separate yourself from the pack by focusing on this. [20:53] What does success mean to Nicholas Kusmich? [24:34] Steps for protecting your success. [29:39] Pricing models that work. [33:20] Screening companies for the best fit. [35:52] The impact of authoring Give. [39:10] How you can connect with NIcholas Kusmich.   Mentioned in This Episode: Nicholas Kusmich Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim and Renee Mauborgne Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI by Nicholas Kusmich givebook.info   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

Organifi Quah! In this episode of Quah, sponsored by Organifi (organifi.com, code "mindpump" for 20% off), Sal, Adam & Justin answer Pump Head questions about how to figure out what to do with your life, how to become faster and more explosive, how they choose books to to read and the affect of cannabis on muscle growth. How Jackie sabotaged Mind Pump, not on purpose (3:18) Everett, the official Mind Pump Chef (9:40) The guys talk current programming and trigger sessions (13:20) Quah question #1 – How did you guys figure out what you wanted to do? He is not happy with any of the jobs he has done. (26:58) Quah question #2 – He plays collegiate rugby and wants to find out how to get faster and more explosive? (39:16) Quah question #3 - How do you choose the books your read? (48:14) Quah question #4 – What are the effects of muscle growth when cannabis is used right after the workout? (1:03:37) Related Links/Products Mentioned: Organifi (Official Mind Pump sponsor) Code "mindpump" for 20% off Chicken in a Biskit, 7.5 Ounce Bane Workout: The Insane Bane Training Program (article) The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary - Mark Sanborn (book) Manifest destiny MAPS Performance Subliminal: How Your Unconscious Mind Rules Your Behavior - Leonard Mlodinow (book) DotCom Secrets: The Underground Playbook for Growing Your Company Online - Russell Brunson (book) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - W. Chan Kim and Renée Mauborgne (book) The Alchemist - Paulo Coelho (book) A New Earth: Awakening to Your Life's Purpose - Eckhart Tolle (book) Many Lives, Many Masters: The True Story of a Prominent Psychiatrist, His Young Patient, and the Past-Life Therapy That Changed Both Their Lives - Brian L. Weiss (book) Reinventing Yourself, 20th Anniversary Edition: How to Become the Person You've Always Wanted to Be - Steve Chandler and Christine Hassler (book) The Da Vinci Code – Dan Brown (book) 1984 - George Orwell (book) Ready Player One: A Novel - Ernest Cline (book) Endocrine effects of marijuana in the male: preclinical studies. (study) The impact of marijuana use on glucose, insulin, and insulin resistance among US adults. (study) Cannabinoids as novel anti-inflammatory drugs (study) Top 10 Brain and Hormone Effects of Marijuana (article) Episode 467: True Benefit of Supplements, Transitioning to Keto & MORE (Original Air Date 03/03/17) (YouTube) Mind Pump TV – (YouTube) 30 Days of Coaching (Sign up for FREE!) People Mentioned: Jackie Martinez (@jackiemartinez2197)  Instagram Tom Hardy Ben Pakulski (@ifbbbenpak)  Instagram Ben Greenfield (@bengreenfield)  Twitter Paul Chek (@PaulChek)  Twitter Also check out Thrive Market! Thrive Market makes purchasing organic, non-GMO affordable. With prices up to 50% off retail, Thrive Market blows away most conventional, non-organic foods. PLUS, they offer a NO RISK way to get started which includes: 1. One FREE month's membership 2. $20 Off your first three purchases of $49 or more (That's $60 off total!) 3. Free shipping on orders of $49 or more How can you go wrong with this offer? To take advantage of this offer go to www.thrivemarket.com/mindpump Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS Prime Pro, which shows you how to self assess and correct muscle recruitment patterns that cause pain and impede performance and gains. Get it at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com Use the code “mindpump” for 20% off. Go to foursigmatic.com/mindpump and use the discount code “mindpump” for 15% off of your first order of health & energy boosting mushroom products. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

Organifi Quah! iTunes Review Winners! In this episode of Quah, sponsored by Organifi (organifi.com, code "mindpump" for 20% off), Sal, Adam & Justin answer Pump Head questions about the best ways to lose a LOT of body fat, how to avoid the negative effects of endurance sports on metabolism, updates on the Nutrition Survival Guide and how entrepreneurship affects romantic relationships and how to find balance between the two. Sal's “bulletproof” gut (4:47) Weekend update (13:13)  “Soft parents” Thrive Market price comparison (25:10) Eliminating foods, blessing in disguise (31:35) Adam “seeking in” his green juice (37:50) Quah question #1 – What is the best course of action for someone who has a lot of body fat to lose? Cardio or no cardio? (43:11) Quah question #2 – With all the talk of cardio ruining metabolism, how would an endurance athlete avoid this? (53:45) Quah question #3 – When will the updated Nutrition Survival Guide be out? (1:03:28) Quah question #4 – How does entrepreneurship affect your romantic relationship and how can you find the balance between the two? (1:09:41) Related Links/Products Mentioned:   Organifi Discount Code "mindpump" Thrive Market (website) One FREE month's membership $20 off your first three purchases of $49 or more (That's $60 off total!) Free shipping on orders of $49 or more 6 Disturbing Side Effects of Chewing Gum - Dr Mercola articles Gnocchi – Wikipedia REM Sleep Behavior Disorder - Overview and Facts - Sleep Education What Really Causes Irregular Menstrual Cycles in Female Athletes? (article) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - W. Chan Kim SEX AT DAWN : HOW WE MATE WHY WE STRAY & WHAT IT MEANS - Christopher Ryan and Cacilda Jetha Mind Pump (Facebook page) Mind Pump TV – YouTube People Mentioned: Chris Kresser (@chriskresser)  Twitter Also check out Thrive Market! Thrive Market makes purchasing organic, non-GMO foods affordable. With prices up to 50% off retail, Thrive Market blows away most conventional, non-organic foods. PLUS, they offer a NO RISK way to get started which includes: 1. One FREE month's membership 2. $20 Off your first three purchases of $49 or more (That's $60 off total!) 3. Free shipping on orders of $49 or more How can you go wrong with this offer? To take advantage of this offer go to www.thrivemarket.com/mindpump Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS Prime Pro, which shows you how to self assess and correct muscle recruitment patterns that cause pain and impede performance and gains. Get it at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com Use the code “mindpump” for 20% off. Go to foursigmatic.com/mindpump and use the discount code “mindpump” for 15% off of your first order of health & energy boosting mushroom products. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

Organifi Quah! In this episode of Quah, sponsored by Organifi (organifi.com, code "mindpump" for 20% off), Sal, Adam & Justin answer Pump Head questions about their thoughts on Animal Flow, properly speeding up metabolism, whether to do cardio before or after weights and the most embarrassing things they were ever caught doing. The guys talk about The Defiant Ones (3:10) Have to adapt or die Sal talks about his favorite Four Sigmatic products (14:50) Chaga and reishi mix Quah question #1 – What are your thoughts on animal flow and how would you program it? (16:31) Primal movement patterns MAPS Performance Quah question #2 – How do you properly speed up the metabolism? (24:58) Achieve optimal health Prioritize muscle Do cardio for health Quah question #3 – Cardio, before or after weights? (33:25) Depends on your goal Quah question #4 – What is the most embarrassing thing you got caught doing? (44:12) Related Links/Products Mentioned Organifi Coupon Code "mindpump" HBO | The Defiant Ones | Homepage - HBO.com Hit Makers: The Science of Popularity in an Age of Distraction - Derek Thompson (book) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - W. Chan Kim (book) Four Sigmatic (website) Discount Code "mindpump" MAPS Prime/Prime Pro – GET NOW People Mentioned: Dr. Dre (@drdre) | Twitter Dr. Justin Brink Premiere Spine & Sport (@premiere_spine_sport) • Instagram Jimmy Iovine Steve Jobs Trent Reznor (@trent_reznor) · Twitter Aaron Alexander (@alignpodcast) | Twitter Mike Fitch (@mikegbt) • Instagram Melissa Wolf (@meliwolff) • Instagram Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS Prime Pro, which shows you how to self assess and correct muscle recruitment patterns that cause pain and impede performance and gains. Get it at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com Use the code “mindpump” for 20% off. Go to foursigmatic.com/mindpump and use the discount code “mindpump” for 15% off of your first order of health & energy boosting mushroom products. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

Podcasting in the Media: Teen Titans I want to thank Caine Door of the Adventure Frequency for letting me know that: "In the newly released animated film: Teen Titans the Judas contract (Warner Brothers) Kevin Smith is in the movie as himself interviewing a member of the team on his podcast and it's good. He's a known fanboy so he has great questions and brings some levity to the end of the movie after the big final battle scene. I think it says something that they make time for podcasting in the movie." This is just another example of podcasting being more and more mainstream. Thanks to Caine for the heads up. Thress Years Into Podcasting, She's Not Where She Thought's She's Be, She's in an Event Better Place Natalie Echdahl Almost Quit Podcasting - She's Glad She Didn't Natalie Eckdahl, MBA, is a business coach, professional facilitator, keynote speaker and the host of the Biz Chix Podcast which iTunes featured as a top New Business Podcast in March 2014. Three years ago she went to social media marketing world, she joined John Lee Dumas' Podcaster's Paradise and started following "the formula" that everyone at the time did. However, it didn't reap the results that she expected. At one point Natalie launched a mastermind group, and not a single listener signed up. As she unfolds her story today, you will hear how Natalie handles disappointments and turns them into learning experiences. You will learn: I love Natalie's opening. In less than a minute you understand what the show is about, where it's going, and who it's for. My guess is she used Music Radio Creative I also love her closing call to action which uses her two young sons. It makes it memorable and makes her even more human. When to do an interview show, and when to do a solo show How breaking away from "podcasting best practices" had her numbers go through the roof How to get your audience involved with your show. The importance of timing with your podcast Is your podcast in a Blue Ocean, or Red Ocean (see the book Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant) Personal connections lead to her sponsorship with Aweber How she went from being an attendee to a speaker at Social Media Marketing World How she is promoting her show on social media Starting a business? Work with Natalie by going to www.bizchix.com/workwithme Mentioned In This Episode Bizchix.com She Podcasts Biz Women Rock Stop Chasing Influencers book by Jared Easley Music Radio Creative Aweber Need Some One on One Podcast Consulting? Book a coaching call with Dave (as short as 15 minutes) go to www.schoolofpodcasting.com/schedule Start Podcasting Today Tap into Dave's 12 Years of Podcast experience and enjoy: Step by Step Tutorials Private Facebook Group Live Group Coaching Priority Email Support 30 Money Back Guarantee Start podcasting today by going to www.schoolofpodcasting.com/start

For this episode of Art of the Kickstart, we interviewed Ranjith Babu and Akshita Iyer of Inirv. Learn more about how there were inspired to create the Inirv React, what they’ve learned about product development, how to Kickstart a product and much more. Inirv React: Make Your Home Smarter and Safer Key Crowdfunding Takeaways What to do when you have a basic prototype and need a final product How to handle challenges that arise during product development How to know if crowdfunding is the right way to launch your product The benefits of launching a product on Kickstarter What you can expect to get out of exhibiting at CES Tips for exhibiting at CES Links http://inirv.com/ Inirv on Kickstarter The Lean Startup by Eric Ries Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne Connect with Inirv Inirv on Facebook Inirv on Twitter Inirv on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript

02:44 - How To Create New Forms of Value for Clients 08:02 - How do you create more conversations with clients? 14:33 - Different Forms of Packaging Books by Alan Weiss creditcardjs.com    19:58 - Giving More Value as a Full-time Employee (FTE) 30:00 - Productization Minimal Viable Funnel (MVF) Naming Kurt Elster Micronar.com Heartbleed Nick Disabato (Nick D.) 38:58 - Communication Groupthink 01:01:33 - Website Welcome Mats SumoMe Thrive Leads Picks LeadPages (Philip) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim (Philip) Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez (Philip) Catan Universe (Reuven) Jonathan Stark: How To Increase Your Income Without Hiring Junior Developers (Jonathan) Jonathan Stark: How To Price Your Services Without Leaving Money On The Table (Jonathan) Coaching Call with Jonathan Stark (Jonathan) SumoMe (Chuck) The DevChat.tv Blog (Chuck) The Freelancers’ Show Mailing List (Chuck)

02:44 - How To Create New Forms of Value for Clients 08:02 - How do you create more conversations with clients? 14:33 - Different Forms of Packaging Books by Alan Weiss creditcardjs.com    19:58 - Giving More Value as a Full-time Employee (FTE) 30:00 - Productization Minimal Viable Funnel (MVF) Naming Kurt Elster Micronar.com Heartbleed Nick Disabato (Nick D.) 38:58 - Communication Groupthink 01:01:33 - Website Welcome Mats SumoMe Thrive Leads Picks LeadPages (Philip) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim (Philip) Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez (Philip) Catan Universe (Reuven) Jonathan Stark: How To Increase Your Income Without Hiring Junior Developers (Jonathan) Jonathan Stark: How To Price Your Services Without Leaving Money On The Table (Jonathan) Coaching Call with Jonathan Stark (Jonathan) SumoMe (Chuck) The DevChat.tv Blog (Chuck) The Freelancers’ Show Mailing List (Chuck)

Craig The Barber® is Founder and Editor-In-Chief of TheMensRoom.com, and Hollywood's top source for men's grooming needs. Listen on iTunes, Stitcher Radio or TuneIn Craig The Barber's Summary Bio: On this episode, I was thrilled to interview a dear friend, Craig Whitely, known to the world as Craig The Barber®. He is the founder and editor-in-chief of TheMensRoom.com. Craig the Barber® is Hollywood’s top source for men’s grooming needs. He's worked with several prestigious salons and barbershops in the Los Angeles area where his clientele grew to include many of Hollywood’s most famous faces and names He's lent his services to events such as Diddy’s annual 4th of July “White Party” and Michael Jordan’s Celebrity Golf Tournament He's a frequent contributor to Men’s Health magazine Craig has served as the spokesperson for two global brands, Lab Series by Estee Lauder and Philips Norelco, He creates, produces and hosts exclusive how-to videos for eHow™ Style, He is a contributing educator to the Paul Mitchell Schools and he has flown around the world to consult with corporations and host consumer events His baby though, TheMensRoom.com, is a site dedicated to the art of barbering and style for men Without a doubt, a very accomplished professional and an all around great person, who I'm excited to have had, to share some of his wisdom with us. In this episode, we discussed: 04:30 -  When he first discovered his desire to become a master barber 07:40 -  Why he didn't pursue barbering straight out of college 09:45 -  Whether he's more afraid of failing to achieve a goal he set OR being more afraid of the larger responsibilities that came if he achieved those goals 11:00 -  Something he feared on his journey that he had to overcome to experience growth in his business and what he did to overcome those fears 14:15 -  The point he moved from being a barber in a shop to becoming a registered trademark & grooming expert 19:30 -  How/why he built themensroom.com and his social media community 24:00 -  His routines and daily rituals 26:00 -  A failure on his journey, how he overcame it and got back on track 31:00 -  A defining moment on his journey 33:30 -  What social media has done for his brand 35:10 -  How he keeps from getting stuck in a comfort zone 37:30 -  How he manages goals & holds himself accountable to achieving goals 40:20 -  A book he's read in the past year that inspired him 40:45 -  Something small he's done that he's proud of 42:30 -  An online resource he uses everyday 43:10 -  Why it's important to volunteer & give back 44:10 -  His inspiring message to motivate us Links and resources mentioned: Craig The Barber website TheMensRoom.com Craig The Barber on Facebook Craig's Fav Book: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Thanks for Listening! We appreciate you visiting our site today and for helping to bring awareness to the Trailblazers.FM podcast. Please leave an honest review for The Trailblazers Podcast on iTunes & Stitcher! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show. Finally, don’t forget to subscribe to get automatic updates! It’s free! Subscribe / Listen on iTunes, Stitcher Radio or TuneIn

Turning serial ideas and inventions plus shitty job to play the bills into a revolutionary consumer products company...that's what Ryan Frayne did. Here's how seeking solutions and never being satisfied led to a breakthrough technology from an unlikely source and a startup that crushed it on Kickstarter. The Windcatcher Kickstarter Campaign [one-half-first] [/one-half-first][one-half][/one-half] [clear-line] Success Quote "There’s plenty of crappy jobs but you only have one life, make most out of it" Key Crowdfunding Takeaways Why you don't get lucky out of the gate and strategies to keep going How shitty day jobs can empower inventors to grow Why licensing's a terrible idea for product creators The reason Kickstarter crushes big companies for launching business Why trademarking in China can be a gamechanger One way to turn common issues into killer product idea...why entrepreneurs are efficient and lazy Why inventors can never be satisfied with a product The best strategy to vet product ideas How lean startups and putting products out there starts success Links windcatchergear.com [clear-line] Books Mentioned Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant @WindcatcherGear Windcatcher's Facebook Love the Show? Leave us a Review   Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.

*http://www.thesaleswhisperer.com/blog/topic/podcast* *http://MakeEverySale.com ( http://makeeverysale.com/ )* * How to handle hate mail * Grouchy people are just grouchy * It is a sign of success when you start getting haters * The world is full of ideas * Put yourself out there * People are at different stages * "The Competitive Displacement Playbook," a.k.a. "Eat Their Lunch * " Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant ( https://amzn.to/2RojmBB ) " * " Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth ( https://amzn.to/2Rnd8SC ) " * Competition breeds excellence * You are the value proposition * Own the sale * Stop passing blame * Have insight, ideas, business acumen...bring value * "Capturing Mindshare" chapter 2 * The phone is better than ever * You are not different * Your prospects are not different * Why change? Why now? Why us? * 11,000 Baby Boomers retire every day * How to handle an RFP * How to ask for a "no-bid" * Review it and move them back to Discovery * Play. Be combative and argumentative enough to differentiate and win. * Prospecting is a campaign * Pick 60 dream clients * Even those your competitors have on lockdown * Use the phone * Follow up with email * Offer a 20-minute executive briefing—offer VALUE * Don't waste their time * 800CEORead.com * TheSalesBlog.com—9 years daily blog * Trust. Caring. That lasts. * Listen. Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy