Podcasts about competition irrelevant

Laura Lynn Morrissey is the Founder of SilverSavvy, a platform dedicated to supporting adults over 60 with curated products, services, and a vibrant online community. With a background in healthcare and financial services, she blends strategic insight with a passion for client-centric solutions. Laura Lynn previously founded Harmony Healthcare, transforming it into a leading home healthcare provider and driving significant growth even during challenging times. At Fidelity Investments, she held senior roles, leading client relationship management and driving substantial revenue growth. Her consulting firm, ClientCarma, has guided startups and Fortune 100 companies through strategic transformations. Through SilverSavvy, Laura Lynn aims to redefine how people approach aging—celebrating individuality, independence, and the power of technology to enhance lives. Laura Lynn's links: Website: http://www.silversavvy.com Instagram: https://www.instagram.com/silversavvyagewell/ Facebook: facebook.com/silversavvyagewell LinkedIn: www.linkedin.com/in/lauralynnmorrissey Book Recs: https://amzn.to/4hCfyGo Good to Great: Why Some Companies Make the Leap...And Others Don't Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant https://amzn.to/3UDn7Tl It's Your Ship: Management Techniques from the Best Damn Ship in the Navy https://amzn.to/3NWnPqY The Impatient Entrepreneur's links: Facebook https://www.facebook.com/TheImpatientEntrepreneurPod LinkedIn https://www.linkedin.com/company/theimpatiententrepreneurpod/ Instagram https://www.instagram.com/theimpatiententrepreneurpod/ YouTube https://www.youtube.com/@TheImpatientEntrepreneurPod Online www.theimpatiententreprenerpod.com Connect with us https://www.theimpatiententrepreneurpod.com/contact Kwedar & Co.'s links: Facebook https://www.facebook.com/kwedarco LinkedIn https://www.linkedin.com/company/kwedarco Instagram https://www.instagram.com/kwedarco YouTube https://www.youtube.com/@KwedarCo Online www.kwedarco.com Connect with us: https://www.kwedarco.com/book-consultation

In this episode Deb Feder shares her transition from business lawyer to a coaching business for business professionals. You'll hear about her early career trials, favorite book picks, and how technology has changed the legal profession. She'll also share her great advice on email efficiency, time management, client rapport, boundary setting, and using LinkedIn for business development. In this episode, you will hear: Deb Feder's transition from business law to coaching business owners, including lawyers Insights into refining email communication and mastering time management The challenges and opportunities of practicing law in the pre-tech era of 1999 Importance of authenticity and building genuine client relationships Mindfulness practices and setting boundaries for personal and professional success Resources from this Episode Tell Me More: Building Trusted Client Relationships through Everyday Interactions, by Deb Feder After Hello: How to Build A Book of Business, One Conversation at a Time, by Deb Feder Amplification Analyzer (Deb's tool for helping professionals decide where to best showcase their thought leadership) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (recommended book) Dean Jackson, marketing expert. General Resources Click for a list of the Best Tech Tools for Lawyers Subscribe to: The 80/20 Principle Check out my Law Firm Systems Intensive Join: '80/20 Inner Circle' (valuable business insights for small firm owners) Read: The 80/20 Principle: The Secret of Achieving More with Less, by Richard Koch Get my new email course: ChatGPT for Lawyers (it's free) Other Resources The 80/20 Principle (email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (online community for law firm owners) Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to My Sponsor Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at $210/month for 30 calls, and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans, including add-ons (up to $1000). And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.  

Fall in love with you business and make it an extension of yourself. I've never been a person that goes with the grain, instead i'd rather go against the grain and I've found that to be lucrative. In this episode I discuss how you can do that as well. To sign up for my free coaching class click on the link.https://www.steveek.com/free-coaching #wealth #Wealthy #wealthbuilding #wealthmanagement #wealthgenerators #WealthyLife #wealthcreators #wealthcreation #wealthylifestyle #wealthbuilder #goaldriven #hustle #goalfocused #goals #motivation #inpiration #nextlevel #grind

If the world has changed so much, why have we changed so little? Steve Dennis joins Kevin to discuss seven key leadership mind leaps necessary for effective transformation. These include 1. Crush Your Ego, 2. Wake up, 3. Special, Not Big, 4. Start with Wow, 5. Think Radically, 6. Safe is Risky, and 7. Faster, Faster, Go, Go, Go. From personal experiences and industry examples, Steve highlights the need for agility, differentiation, and bold thinking in today's rapidly changing business landscape. Guest: Name: Steve Dennis Bio: Steve Dennis is the author of "Remarkable Retail" and his latest book, "Leaders Leap: Transforming Your Company at the Speed of Disruption." He is a strategic advisor, keynote speaker, and podcast host. Named a top global retail influencer by multiple organizations, Steve's insights on the future of shopping are regularly shared as a Forbes Senior Contributor, and through CNN, The Wall Street Journal, and Bloomberg. He is President of SageBerry Consulting, advising brands on growth strategies. Formerly, he was the Chief Strategy Officer and SVP of Multichannel Marketing at Neiman Marcus Group. He serves on multiple boards and holds an MBA from Harvard Business School and a BA in Economics from Tufts University. Timestamps: 00:00 Introduction 02:38 Steve Dennis' Journey 03:18 Career Evolution 06:01 The Concept of Leaps 09:11 Incremental Change vs. Transformation 13:59 First Leap: Crush Your Ego 17:27 Second Leap: Wake Up 21:02 Third Leap: Special, Not Big 24:11 Fourth Leap: Start with Wow 27:36 Fifth Leap: Think Radically 30:45 Sixth Leap: Safe is Risky 33:00 Seventh Leap: Faster, Faster, Go Go Go 37:00 Closing Remarks Quote: "If you're going to transform, you have to change a lot of things."  Resources: Leaders Leap: Transforming Your Company at the Speed of Disruption by Steve Dennis Think Again: The Power of Knowing What You Don't Know by Adam Grant The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim, Renée Mauborgne Steve Dennis Website Steve Dennis LinkedIn Steve Dennis Intro Related Podcasts: Leading Through Disruption with Tony Hunter The Disruption Mindset with Charlene Li Join Our Community If you want to view our live podcast episodes, hear about new releases, or chat with others who enjoy this podcast join one of our communities below. Join the Facebook Group Join the LinkedIn Group   Leave a Review If you liked this conversation, we'd be thrilled if you'd let others know by leaving a review on Apple Podcasts. Here's a quick guide for posting a review. Review on Apple: https://remarkablepodcast.com/itunes    Podcast Better! Sign up with Libsyn and get up to 2 months free! Use promo code: RLP  

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Leaders in independent schools are having to make some hard decisions at the moment, especially those in the UK facing the possible addition of VAT to school fees.Some of these decisions could be classified as ‘wicked' - defined as a problem where multiple stakeholders want different, sometimes contradictory, outcomes.In the last episode Juliet explored how NASA approaches this type of problem, drawing out lessons for school leaders.In this episode Juliet explores further the three questions we finished with last time:What ‘wicked' problems are you trying to solve, and what contradictory outcomes do the stakeholder want that makes them wicked?What system do you have in place to brainstorm new ways of doing things, anticipate knock-on consequences and rapidly revise the plans?Are you and your team ready to embrace change that might feel hard?Episode linksListen to the last episode: 173: Solving wicked problems the NASA way 'Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant' by  Renée Mauborgne and W. Chan Kim Contact Juliet: hello@consultjuliet.co.ukSign up at http://www.consultjuliet.co.uk/signup to receive an email each Thursday morning about the week's new podcast episode.Thank you so much for listening to The Independent School Podcast. I would be grateful if you could spare a couple of minutes to send me some feedback here. This helps me make the podcast as helpful as possible to listeners. Thank you!

Episode 73: Special Guest - Dr. Lem Usita   Summary: In this episode of the Rising Tide Leadership Podcast, host Mo interviews Dr. Lem Usita, an entrepreneur and leadership expert. They discuss Dr. Lem's leadership experience and how he defines leadership. They also explore the obstacles he has faced in his leadership roles and how he overcame them. Dr. Lem shares his early influences and the catalyst for his intentional leadership development. He emphasizes the importance of mentorship and surrounding oneself with a supportive team. The episode concludes with Dr. Lem's recommended reading list and his final thoughts on leadership.   Takeaways: Leadership is not easy and comes with challenges and obstacles that must be faced and overcome. Surrounding oneself with a supportive team and mentors is crucial for personal and professional growth. Leadership development requires self-reflection and a willingness to address weaknesses and areas for improvement. Reading books on leadership and learning from other leaders can provide valuable insights and strategies for effective leadership. Facing Obstacles: Every leadership role has its dark side. Organizational culture. Sometimes you jump into a role and there were other people in that role before you Others tell you how to do things Lack of resources Inherit problems It's a cop out to blame the organization for the obstacles. As the leader, it's my responsibility to lead the organization no matter what situation they're in.  I need to know what my weaknesses are and I need to shore up my weaknesses in order to lead this organization.  The responsibility is on the leader.   “If I am not leading well or if I don't lead these folks well, it impacts their family, it impacts their kids. And it might even impact the generation.” When you start thinking and reading and researching and studying leadership, then you're able to:Change your behavior Change your practices Change your habits  Every leader can teach you those two things:Things that you want to do Things you don't want to do Surround yourself with people:Mentors Those who walk alongside you  Business resourcesCPA, Attorney, etc    Lem's Final Thoughts:  Lead out of who you are. You lead out of your personality, you lead out of your history, you lead out of your family sculpture, family of origin stuff, you lead out of your trauma and pain, you lead out of your weaknesses, and you lead out of your strengths. And if you're not doing the work of getting to know yourself, you're not growing your effectiveness as a leader, you just aren't. And so it takes courage and humility to do this work—to become better because it's facing yourself and making some huge changes and that takes courage and humility to lead yourself so that you can lead and be effective as a leader.    Amazon Book Link: Power vs. Force: The Hidden Determinants of Human Behavior, Daivd Hawkins. - https://a.co/d/03N27ma    Unreasonable Hospitality: The Remarkable Power of Giving People More than They Expect, Will Guidara - https://a.co/d/eyo9HqM    Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Mak e the Competition Irrelevant, Roger Wayne, W. Chan Kim, Renee Mauborgne - https://a.co/d/hYOjpmg 48 Laws of Power, Robert Greene - https://a.co/d/eP3VELJ    Special Thanks To: –––––––––––––––––––––––––––––– Work it out by LiQWYD https://soundcloud.com/liqwyd  Creative Commons — Attribution 3.0 Unported — CC BY 3.0  Free Download / Stream: https://bit.ly/l_work-it-out Music promoted by Audio Library https://youtu.be/erSmdVocHO0 –––––––––––––––––––––––––––––

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Dino Gomez started his business at 23 years old and has since gone on to do multiple millions online. He is a two comma club award winner, and founder of Coaching Launch and the 7 Figure Visionary Mastermind. Top 3 Value Bombs 1. You have to have the mindset that you are making the right decision, and prepare to battle what everybody is telling you you should do instead. 2. The best way to start an online coaching business is to use social media platforms to build your audience. Know your target market, identify their problems, and know what you can do to help them find solutions. 3. There's never a perfect time. Nobody will appoint you as an expert; as soon as you tell yourself that you are willing and ready to help others,  create content and provide value to the market place, that is the day you become an expert. Join The Coaching Launch - Get a 95 percent discount and start your online coaching career and business today! (Sorry! This link was active when this episode was first published in 2021. This resource is no longer available.) Sponsors HubSpot With the HubSpot for Startups program, you can save 30-90 percent on a platform that scales right along with you. To see if you're eligible to join the HubSpot for Startups program and take your growth to the next level, visit HubSpot.com/startups Airbnb Have you ever considered hosting on Airbnb. Your home might be worth more than you think… Find out how much at Airbnb.com/host FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities. Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Dino Gomez started his business at 23 years old and has since gone on to do multiple millions online. He is a two comma club award winner, and founder of Coaching Launch and the 7 Figure Visionary Mastermind. Top 3 Value Bombs 1. You have to have the mindset that you are making the right decision, and prepare to battle what everybody is telling you you should do instead. 2. The best way to start an online coaching business is to use social media platforms to build your audience. Know your target market, identify their problems, and know what you can do to help them find solutions. 3. There's never a perfect time. Nobody will appoint you as an expert; as soon as you tell yourself that you are willing and ready to help others,  create content and provide value to the market place, that is the day you become an expert. Join The Coaching Launch - Get a 95 percent discount and start your online coaching career and business today! (Sorry! This link was active when this episode was first published in 2021. This resource is no longer available.) Sponsors HubSpot With the HubSpot for Startups program, you can save 30-90 percent on a platform that scales right along with you. To see if you're eligible to join the HubSpot for Startups program and take your growth to the next level, visit HubSpot.com/startups Airbnb Have you ever considered hosting on Airbnb. Your home might be worth more than you think… Find out how much at Airbnb.com/host FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com

How did we build a $40 million per year business in a HIGHLY commoditized and competitive marketing?PRODUCT POSITIONING.It's the same tool that's been used for hundreds of years to build the biggest, most profitable brands on the planet.Discover the FIRST LEVEL of product positioning in today's episode which is part 1 of a 3-part series from a special presentation I gave at our private mastermind for successful ecommerce entrepreneurs called the Tycoon Tribe (https://www.amazing.com/tycoon).Enjoy!-MattP.S. The book I mentioned in today's episode is “Positioning” by Al Ries and Jack Strout.

Today's guest is a dear friend of mine and an AMAZING human full of wisdom and life experience… His name is Eric Douay. Eric is the founder of Fair Merchant Solutions, a credit card processing company that has processed over a BILLION dollars in transactions. While that sounds impressive and all, the thing I love most about Eric is how much he values his relationships and plays the LONG game with every relationship he has. In this episode, you'll learn: - How, despite the fact that Eric has invested $600,000+ into attending masterminds, some of the wisest advice he ever received was from someone born in 1902… - How you can make your competition IRRELEVANT by building transformational relationships with your clients - How to avoid getting royally screwed over by credit card companies (This is a BIG one that can save you a TON of headache!) If you're someone who loves playing the “long game” in your relationships, loves investing in yourself, and wants to learn how to protect your business from a crippling risk that destroys entrepreneurs every year… this episode is for you! To learn more about Eric, visit https://gobeyondcurious.com/podcast/eric-douay/

Carlos Alvarez is the Founder and CMO at Wizards of Ecom, a Miami-based global e-commerce academy educating entrepreneurs on how to leverage Amazon for financial freedom. Carlos is a 15-plus-year veteran in the Amazon space who has scaled his brands into a nine-figure entity. Additionally, he is the Founder and CEO of Blue Bird Media & Marketing Solutions, a digital marketing agency specializing in product sourcing, brand building, Amazon vendor management, PPC, and lead generation. Carlos also hosts the world's largest free-to-attend Amazon Meetup group where participants discuss e-commerce, self-publishing, advertising, and selling on Amazon. In this episode… Scaling a business to seven figures and above requires a strategic roadmap that includes designing a vision, diversifying and expanding, and extending market reach. Boosting market coverage can also involve community building. Why is community essential to brand growth?  Carlos Alvarez, an entrepreneur and experienced marketer, asserts that he will only launch a product if there is a demand for it. Many Amazon sellers use pay-per-click advertising to raise brand awareness. Unfortunately, PPC prices have increased by over 30% since 2021 and will continue to rise. Carlos explains that having a devoted community of customers who trust you as a vendor can lead to customer advocacy, word-of-mouth recommendations, and positive reviews. Building a community can be as simple as creating social media accounts. However, Carlos advocates for in-person groups like Meetup. Face-to-face interactions allow for open conversations, brainstorming, and real-time surveys and opinions. On today's eComm Breakthrough Podcast, Josh Hadley interviews Carlos Alvarez, Founder and CMO at Wizards of Ecom, about strategies for building a community and brand. Carlos shares his passion for building community, explains his strategies for managing a portfolio of businesses, and discusses his business ventures. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Carlos Alvarez on LinkedIn Text Carlos Alvarez: 305-902-1283 Wizards of Ecom Wizards of Ecom Podcast Wizards of Ecom app Online Seller Cruise Salsa Kings Special Mention(s): Kevin King Howard Thai on LinkedIn Michael E. Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber Chris Ducker on LinkedIn Traction: Get a Grip on Your Business by Gino Wickman Rocket Fuel: The One Essential Combination That Will Get You More of What You Want From Your Business by Mark C. Winters The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam Wasserman Slicing Pie Handbook: Perfectly Fair Equity Splits for Bootstrapped Startups by Mike Moyer Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim Headspace Jeffrey Cohen on LinkedIn Related Episode(s): “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the Ecomm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the Ecomm Breakthrough Podcast “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” on the Ecomm Breakthrough Podcast

On today's Podcast show, we talk about the Biden Economic disaster that has become of this country including the disastrous Bidenomics crap. Then we talk about how Bidenomics is killing the job market, cost of living and buying goods & services. Then we talk about the ugly side of Kallmann's syndrome that no one wants to talk about and we end the show with an interesting EMS call that I went on. Source: The Bidenomic disaster in this country https://justthenews.com/government/federal-agencies/bidenomics-payroll-growth-estimates-consistently-below-labor    Audible book recommendation. Crucial Conversations, Second Edition: Tools for Talking When Stakes Are High by Kerry Patterson https://amzn.to/3PD10dH Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim https://amzn.to/3r012CN Your Next Five Moves: Master the Art of Business Strategy by Patrick Bet-David https://amzn.to/45WYAvB   Support my affiliates Podbean affiliate: https://www.podbean.com/NCPB Advertise on Podbean: https://sponsorship.podbean.com/NCPB Audible Gift Memberships: https://amzn.to/3of4yqZ Try Audible Plus: https://amzn.to/41yjsXV Shop MyID: https://lddy.no/1frus Ebay Deals: https://t.ly/oBfE

Renée Mauborgne: Beyond Disruption Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at the global business school INSEAD. She is the co-author of the 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and is also co-author of the New York Times, Wall Street Journal, USA Today, and Los Angeles Times bestseller Blue Ocean Shift. To date, the Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2,800 universities across the globe. In 2022, Harvard Business Review selected Blue Ocean Strategy as one of the most influential and innovative articles published in HBR over the last 100 years. Along with her colleague W. Chan Kim, she was named the most influential management thinker in the world by Thinkers50. She is the first woman ever to secure that top spot. She is the co-author with W. Chan Kim of Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs*. Key Points Zero-sum thinking means that if we win, someone else must lose. Many of us have been conditioned to accept that this is how competition has to work. Nondisruptive creation creates new industries without leaving failed companies, lost jobs, and destroyed markets in its wake. Consider shifting focus from structure to agency. Firms that generate nondisruptive creation lead with agency. Don't confuse the means with the ends. Technology enables, but value innovation is ultimately what creates a nondisruptive new market. Unlock the many, not just the few. Overemphasizing an entrepreneur or creative leader leads to underemphasizing the creativity and contributions of everyone else. Resources Mentioned Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs* by W. Chan Kim and Renée Mauborgne Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant* by W. Chan Kim and Renée Mauborgne Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Start Seeing Around Corners, with Rita McGrath (episode 430) Help People Show Up as Themselves, with Frederic Laloux (episode 580) The Mindset to Help Your Organization Grow, with Tiffani Bova (episode 633) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Ryan speaks with Renee Mauborgne about her new book Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs, the strategies that have helped both of be find success in their careers, why we are all blue oceans, the philosophy behind positive disruption, the deep level of dedication that it takes to “make it” in anything, and more.Renee Mauborgne is an economist, business theorist and author. She is a professor of strategy at INSEAD, a business school based in France, and the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. In 2005, she co-authored with W. Chan Kim the hugely successful business book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, and its 2017 follow-up Blue Ocean Shift. Beyond Competing. Both works focus on developing a unique brand and product in order to become the “only” rather than competing to become the “best.” You can find Renee and Blue Ocean Strategy's work at their website: blueoceanstrategy.com, and on Instagram and Twitter @blueoceanstrtgy.✉️ Sign up for the Daily Stoic email: https://dailystoic.com/dailyemail

I talk a lot about stepping into your role as a CEO, which means being and deciding who you are as one now…and also about being able to hold the bigger vision for your business and allowing yourself to think bigger than your current thoughts and reality. I also know how easy it is as an entrepreneur to scratch the surface of what's next, to hold yourself back, or create your own ceilings because stretching big with your ideas and actions can kick up fears of being disappointed or failing.  Essentially, it can feel safer to play small with your dreams, even if you want them really badly, because when you cap your “want muscle” you also don't have to worry about dealing with potential letdowns. But that's also a surefire way to never get what you actually want - and, I know you'd rather be someone who goes for it and plays big. In this episode, we're unpacking ONE Question to Find Your Edge & Play Big for Oscar-Worthy Business Results. Join the conversation to learn how to color outside the lines with your thought process around going after what you want, learn an exercise to help you think like that next-level CEO who already has the results you want, and own what makes you and your business unique to help you stand out and create those show-stopping six and seven-figures. Episode Links: Learn more about Kim: kimargetsinger.com Learn more about the show: kimargetsinger.com/podcast Join Kim's FB Group, Business Besties & Creative Bosses: bit.ly/businessbestiesfbgroup Book a free coaching consultation: bit.ly/kimconsult Screen Daily: ‘Everything Everywhere All at Once': the unlikely story behind an unlikely $100m hit Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant  

Bruce Cazenave is the Founder and Principal of Inflection Management LLC, a company that specializes in helping businesses survive challenging periods and mentors freshmen CEOs. Before Bruce founded Inflection Management LLC, he held multiple leadership roles at companies including Black and Decker, Timberland, Dorel Juvenile Group, Nautilus, and Bluestem Brands. Bruce takes pride in being a turnaround specialist with a proven track record of uplifting organizations and their leadership. In this episode… Are you a leader of an organization that's facing tough times? Have you been able to identify the problem? As a veteran turnaround specialist, Bruce Cazenave has experienced many crises, from bankruptcy to negative work cultures to high turnover. So, how does senior leadership rise above when it seems there is a point of no return? Bruce explains that it starts with diagnosing the situation.  In this episode of the Talent Wins podcast, host Chris Mursau sits down with Bruce Cazenave, the Founder and Principal of Inflection Management LLC, to talk about building competent teams when organizations face detrimental challenges. Part of rebuilding includes integrating a thriving company culture, a rigorous hiring process, and a CEO and CHRO partnership. Plus, Bruce offers CEOs advice on how to scale a company and more. Let's get started! Resources mentioned in this episode: Chris Mursau on LinkedIn Topgrading on LinkedIn Topgrading Email Topgrading: Info@topgrading.com Talent Wins podcast Bruce Cazenave on LinkedIn Inflection Management Six Sigma Special Mentions Culligan Water Capital One TD Industries Books Mentioned The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success by William N Thorndike That Will Never Work by Marc Randolph Work Stronger: Habits for More Energy, Less Stress, and Higher Performance at Work by Pete Leibman The Story of the Wright Brothers: A Biography Book for New Readers by Annette Whipple Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W Chan Kim The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary by Mark Sanborn

180: How Can You Use Technology to Amplify Good? (Ray Gary)SUMMARYToday's donors have become empowered consumers conditioned by predictive technology experiences. As a nonprofit leader, do you truly embrace the donor experience? Is your technology more convenient for the organization than it is for your donors? In episode #180 of Your Path to Nonprofit Leadership technology expert, Ray Gary explains how nonprofit leaders who embrace current advances in digital platforms successfully engage, cultivate, and grow donors to become sustainable advocates of your organization's mission. Learn why you should “beware of shiny objects” and not chase the latest tech features and functionalities, but fully maximize the technology you already have cohesively within all your departments. Ray also explains what he sees as the “mid-level donor dilemma” and how technology can address this growing vital group of donors. Are you ready to test your technology acumen?  ABOUT RAYRay Gary has 30+ years of product development, professional service, domestic and international business development, and early-stage business building. As the CEO of iDonate, he leads a company that provides nonprofits with technology solutions to do more good in the world. His experience in launching, building and helping businesses succeed spans nearly three decades, including various leadership positions in technology companies. Previously, he's served as President of the Venture Capital group of Koch Industries, one of the nation's largest private companies, where he oversaw numerous technology investments. Ray currently serves as an Advisory Board member of the Highland Park chapter of KLIFE–a faith-based ministry for students and also sits on the Board of the greater Baton Rouge/LSU area Young Life ministry. Ray and his wife, Gina, live in Park Cities, Texas and have three kids and one grandchild.EPISODE TOPICS & RESOURCESBlue Ocean Strategy: How to Create Uncontested Market Space & Make the Competition Irrelevant by W. Chan Kim et al.Learn more about iDonate and Ray GaryTake our Podcast Survey and let us know what you want to hear!Check out Patton's new book Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Sector

“Cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.”   How do you gauge market appetite and give it something new? Managed App is the first and only fully automated payment platform for property management – meaning instant payouts without the need for reconciling accounts or chasing tenants. Co-founder and CEO Nick Bouris is joined by his business partners Thom Richards and Rohith George. ****  TAKE OUR 2022 SURVEY **** APPLY FOR S2 SURVIVE + THRIVE  **** Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn& YouTube. Want to grow your business and stay ahead of the pack? Access Mark Bouris' Masterclasses.    See omnystudio.com/listener for privacy information.

Running the Bases today with Morgan Taylor, CEO of Teamworks Group. For seven years, Taylor owned an agricultural business, growing and shipping hay worldwide. The company was very complicated, dealing with perishable products, maritime transport, labor unions, local & international rules, regulations, and endless red tape. He learned that running a business meant dealing with a lot of variables and problems while building a solid culture and sustainable revenue.Morgan's most recent ventures include starting DocentHR payroll company and acquiring Teamworks HR advisory and PEO firm to create Teamworks Group, bringing together a full suite of workforce solutions that help small businesses grow and compete in a complex marketplace. Teamworks also developed the unique Insights as a Service model to help small businesses get affordable access to business intelligence that drives strategic decisions.Morgan and the Teamworks Group team focus on solving big problems for other entrepreneurs by taking on the complicated parts of having a workforce, turning business data into insights, and automating work processes. When he isn't busy helping clients optimize and grow their companies Morgan enjoys downhill mountain biking, dirt biking, and canyoneering.  To learn more about Morgan and Teamworks Group visit: https://www.teamworksgroup.com/business-intelligenceBooks Discussed:Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - by W. Chan Kim & Renée Mauborgne  The Compound Effect: Jumpstart Your Income, Your Life, Your Success - by Darren HardyElon Musk on How to Start a BusinessGet Local SEO and Digital Marketing information from 38 Digital MarketListen and subscribe to our show on iTunes, Spotify, Amazon Music, Google Podcast, iHeart Radio, Pandora or TuneIn.Follow 38 Digital Market on our Social Accounts:FacebookLinkedInTwitterYoutubeInstagramFollow our guest today at:Facebook

It's getting harder to stand out in any industry, the amount of competition can be distracting for most entrepreneurs. This week's entrepreneur's  book for the Leaders Are Readers Series couldn't have come at a better time. We need to talk business strategy!Here's a link to the book:Blue Ocean Strategy (Expanded Edition): How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim and Renee A MauborgneFor a FREE review on the book sign up on our website:wwww.reinventingperspectives.com #BusinessStrategy #MarketingStrategy #BlueOceanStrategy #Differentiation #EntrepreneurshipStrategy 

Free training mentioned in the episode: LindsayJWilliams.com/masterclass Free guide mentioned in the episode: LindsayJWilliams.com/competitionBook mention in the episode: Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne You're listening to the Build That Business podcast, episode 41. I don't know if anyone listening can relate to this - but when I first started my business I constantly looked at what the competition was doing. I built my website just like theirs, I chose my brand colors to look similar to theirs. I used language like, ‘We' or ‘Our team of experts' to make me look bigger than I was so that I could be in the same league as the big wedding stationery companies. Can anyone relate to this? Or maybe you're following a bunch of your competitors and you're getting ideas from there? They're doing instagram reels so you need to do reels. They're offering a certain type of service, so maybe that's something you should offer? I know I'm not alone here. So today, we're NOT going to talk about how to compare yourself to your competition, we're not going to talk about how to get ahead, or how to be better than them. We're going to go a step above all of that … we're going to cover how to make the competition totally irrelevant. We're going to open up a whole new dimension to your business and a new way of thinking about your marketing. Get ready to blow your mind. Thanks for tuning into today's episode of the Build That Business Podcast! FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/41

Shawn Hymel spoke to us about creating education videos and written tutorials; marketing by and for engineers; and bowties. You can find Shawn teaching FPGAs, RTOSs and other interesting topics on Digikey's YouTube channel. Shawn also has two embedded Machine Learning courses on Coursera (free!).  Or start at his personal site: shawnhymel.com where you can find written tutorials like How to Set Up Raspberry Pi Pico C/C++ Toolchain on Windows with VS Code. Shawn talked about Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity by Rita Gunther McGrath and Ian C. Macmillan. He referenced  Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée A. Mauborgne Elecia enjoyed The Visual Mba: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness by Jason Barron Embedded has: A Patreon page where you can support us and get into the Slack community A newsletter that sends you a weekly email about the show and little notes Transcripts that you can use to look things up or follow along if the speakers are unclear If you'd like to help the show grow, please write a review. Or share it with a friend. Or send it to your school's Dean of Computer Science and/or Engineering and tell them it should be part of the curriculum to see what engineering lives and careers are like. Or send it to your company's Director of New Hires and say it is important for techy folks to stay current and engaged in embedded systems. Transcript

Clients don't want to work with people who are perfect; they want to work with people who are REAL and not pretending to be something or someone they aren't.

Hi All, [Transcript below ...] Are you experiencing a race-to-the-bottom in pricing in your market? Make potential virtual tour competitors irrelevant with mashups (example above). If a potential client says - "I want a virtual tour like that!" - it's likely that few virtual tour photographers would know how to do this mash-up (or lack the gear and software) that uses: 1. ThreeSixty Tours for aerial hero image with 3D and 360 location pins 2. Matterport - Look for 3D location pins 3. Leica BLK360 - Outdoor scanning of a golf course 4. Labpano Pilot Era - for individual 360 photo spheres The creator of the virtual tour above is: Brisbane, Australia-based Wingman Media Brisbane (@Wingman) Owner Mike Lysov. Mike will be my guest on WGAN-TV Live at 5 on Thursday, 13 January 2022: ✓ WGAN-TV: How to Make Potential Virtual Tour Competition Irrelevant with Mashups Demo and discussion will include: 1. Demo This Tour - including pointing out which gear and software was used to create each feature 2. Behind-the-Scenes Tour - show the how - backend - of ThreeSixty.Tours hosting platform for this tour 3. Discuss how this virtual tour helps make potential virtual tour competitors irrelevant with mashups With so many 3rd party tools and solutions for virtual tour photographers, it's likely that you can mash-up services – and gear - to create an offering that makes your potential competitors irrelevant. Special Offer for We Get Around Network Standard Members ✓ Free use of ThreeSixty Tours (Whitelabel Pro 5 Domain Subscription) as long as you are a Standard Member (Saves $19.99 monthly) | Highlights of WGAN Standard Membership Benefits | Join WGAN Standard Member Questions I should ask Mike on this episode of WGAN-TV Live at 5? WGAN Forum Related Discussions ✓ How to Make Money with ThreeSixty Tours; Making Your Competition Irrelevant ✓ WGAN-TV Live at 5: How to Make Your Matterport Competition Irrelevant ✓ Blue Ocean: Make the Competition Irrelevant ✓ Transcript: WGAN-TV Intro to 3DVista Virtual Tour Pro Software for MSPs Happy New Year, Dan P.S. The top-of-the-line ThreeSixty Tours Whitelabel Pro Domain 5 Plan includes: ✓ Responsive viewer embed ✓ Social Sharing with Facebook, Twitter and Google+ ✓ Unlimited Panoramas ✓ Unlimited Tours ✓ Panorama Branding ✓ Tour Branding ✓ MLS friendly (no branding option) ✓ Option to override branding settings on a per-panorama and per-tour basis ✓ CSV Data Import/Export ✓ 5 Custom Domain Names (White Label) ✓ Seamless integration with WP3D Models Wordpress Plugin (Model Base: ThreeSixty Tours) Transcript https://forum.we-get-around.com/topic/16228/page/1/transcript-make-potential-virtual-tour-competition-irrelevant-with-mashups/

Are you experiencing a race-to-the-bottom in pricing in your market? Make potential virtual tour competitors irrelevant with mashups (example above). If a potential client says - "I want a virtual tour like that!" - it's likely that few virtual tour photographers would know how to do this mash-up (or lack the gear and software) that uses: 1. ThreeSixty Tours for aerial hero image with 3D and 360 location pins 2. Matterport - Look for 3D location pins 3. Leica BLK360 - Outdoor scanning of a golf course 4. Labpano Pilot Era - for individual 360 photo spheres The creator of the virtual tour above is: Brisbane, Australia-based Wingman Media Brisbane (@Wingman) Owner Mike Lysov. Mike will be my guest on WGAN-TV Live at 5 on Thursday, 13 January 2022: ✓ WGAN-TV: How to Make Potential Virtual Tour Competition Irrelevant with Mashups Demo and discussion will include: 1. Demo This Tour - including pointing out which gear and software was used to create each feature 2. Behind-the-Scenes Tour - show the how - backend - of ThreeSixty.Tours hosting platform for this tour 3. Discuss how this virtual tour helps make potential virtual tour competitors irrelevant with mashups With so many 3rd party tools and solutions for virtual tour photographers, it's likely that you can mash-up services – and gear - to create an offering that makes your potential competitors irrelevant. Special Offer for We Get Around Network Standard Members ✓ Free use of ThreeSixty Tours (Whitelabel Pro 5 Domain Subscription) as long as you are a Standard Member (Saves $19.99 monthly) | Highlights of WGAN Standard Membership Benefits | Join WGAN Standard Member Questions I should ask Mike on this episode of WGAN-TV Live at 5? WGAN Forum Related Discussions ✓ How to Make Money with ThreeSixty Tours; Making Your Competition Irrelevant ✓ WGAN-TV Live at 5: How to Make Your Matterport Competition Irrelevant ✓ Blue Ocean: Make the Competition Irrelevant ✓ Transcript: WGAN-TV Intro to 3DVista Virtual Tour Pro Software for MSPs Happy New Year, Dan P.S. The top-of-the-line ThreeSixty Tours Whitelabel Pro Domain 5 Plan includes: ✓ Responsive viewer embed ✓ Social Sharing with Facebook, Twitter and Google+ ✓ Unlimited Panoramas ✓ Unlimited Tours ✓ Panorama Branding ✓ Tour Branding ✓ MLS friendly (no branding option) ✓ Option to override branding settings on a per-panorama and per-tour basis ✓ CSV Data Import/Export ✓ 5 Custom Domain Names (White Label) ✓ Seamless integration with WP3D Models Wordpress Plugin (Model Base: ThreeSixty Tours) Transcript https://forum.we-get-around.com/topic/16228/page/1/transcript-make-potential-virtual-tour-competition-irrelevant-with-mashups/

We've come to the end of the first season, and so much has changed.  Join Cathy and Mike for their breakdown of S1E10 of "Ted Lasso:  The Hope that Kills You." British pessimism, and Ted's optimism.  Trick plays or elaborate set pieces?  A brief history of white boards.  Richmond, London & Lake Placid, New York.  A spit take too far?  Freud finally makes the pod, and Cathy finally gets a chance to discuss polarity theory.  The poetry of Donald Rumsfeld, and why 4-square matrices belong on PowerPoint slides.  The dangers of the extremes.  Cognitive reframing returns, and Blue Ocean Strategy emerges.  Join us in the new year for season two of Lasso Lessons, and you'll never walk alone. Books mentioned on the pod: Polarity Management: Identifying and Managing Unsolvable Problems Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Matthew Kepnes runs the popular travel blog, Nomadic Matt, and also writes a successful newsletter. In fact, Matt's newsletter is one of the biggest I've had on the show. His book, How to Travel the World on $50, is a New York Times Best Seller.After a 2005 trip to Thailand, Matt decided to leave his job, finish his MBA, and travel the world. Since then, he's been to nearly 100 countries, and hasn't looked back. Besides being a New York Times best-selling author, Matt's writings have been featured in countless publications. He's a regular speaker at travel trade shows, and is the founder of FLYTE, a non-profit organization that sends students overseas to bring their classroom experience to life.I talk with Matt about his unique approach to running his business. While others are building online courses, Matt has shifted to doing more in-person meetups and events. We talk about his newsletter, and we also talk about growing your Instagram follower count, scaling a business as a solopreneur, and much more.In this episode, you'll learn: When & why you need to start outsourcing day-to-day tasks Matt's email opt-in strategies and tips to get more subscribers The most important metric about your email list How to quickly get more followers on Instagram Links & Resources Blue Ocean Strategy Matador Lonely Planet Blue Ocean Strategy book Pat Flynn Women In Travel Summit Traverse Cheryl Strayed ConvertKit TravelCon FinCon Podcast Movement World Domination Summit Hootsuite Tim Ferriss Seth Godin OptinMonster Seth Godin: This is Marketing Rick Steves Nathan Barry Show on Spotify Nathan Barry Show on Apple Podcasts Matthew Kepnes' Links Matt's website Follow Matt on Twitter Matt's Instagram The Nomadic Network Nomadic Matt Plus Episode Transcript[00:00:00] Matthew:When I started these courses back in 2013, there wasn't a lot of folks. Now you have so many people with courses, so many Instagrammers and TikTokers selling their stuff. It's sort of like, is this worth the time to really invest in it when my heart really isn't in it? How can I maintain 400K in revenue a year? Is that the best use of our resources? The answer is, not really.[00:00:33] Nathan:In this episode, I talk to my long time friend, Matt Kepnes, from Nomadic Matt.Matt's got a travel blog that's wildly popular, and he gets into that—shares all the numbers. He's probably one of the biggest newsletters that I've had on the show, so far.What I love about him, in particular, is how thoughtful he is about his business model.Most people are just adding more courses and figuring out how to grow revenue; honestly, what's now fairly traditional ways, and it's quite effective. Matt takes another approach. He gets into in-person events and meetups. We get to talk about why in a busy, crowded online world, he's actually going offline.I think that Blue Ocean Strategy he references, the popular book by the same title, I think it's interesting, and it's something worth considering when some of the online strategies don't work. We also get into a bunch of other things like growing his newsletter. Like I said, it's quite large.Then, also growing an Instagram following. Instagram is not something that I'm going to actively pursue, but it's interesting hearing his approach of what you do if you're at 5,000 followers on Instagram, and want to grow to 50,000 or more.So, anyway, enjoy the episode.If you could do me a favor and go subscribe on Spotify or iTunes, or wherever you listen if you aren't subscribed already, and then write a review.I check out all the reviews. Really appreciate it. It helps in the rankings, and I'm just looking to grow the show.So, anyway, thanks for tuning in today. Let's go talk to Matt.Matt, welcome to the show.[00:02:06] Matthew:Thanks for having me, Nathan. I've been trying to get on this podcast for ages.[00:02:10] Nathan:Well, don't say that, that'll make people think they can get on just by asking. Really, you came to my house and stayed in my cottage on the farm, and then you're like, “Yo, have me on the podcast!” And that's when I was like, “Absolutely.” But if anyone just asked, that would not be a thing.[00:02:26] Matthew:No, I just mean I finally—I'm excited that I'm worthy enough in my blogging career to be on.[00:02:33] Nathan:Oh, yes.[00:02:35] Matthew:I've made it.[00:02:36] Nathan:Yeah. It's only taken you, what, a decade and a half?[00:02:39] Matthew:13 and a half years. Slow and steady wins the race.[00:02:43] Nathan:That's right.I actually want to start talking about that side of it, because I've been in the blogging world for 11 years now. But even I feel like things changed so much in the first couple of years, even before I entered into the world. So, I'm curious, going back to the early days, what were the prompts for you to come into the blogging world and say, “Hey, I'm going to start publishing online”?[00:03:10] Matthew:Yeah. You know, it was a very haphazard, there was no grand plan. Like I had Zanger when people had Zeno's, which is, you know, a personal blog, way back, you know, 2003, whatever. And so what, I went on my trip around the world in 2006, I just kept updating this Zynga. You know, it was called, Matt goes the world and it was just like, here I am friends here I am.And then, you know, everyone was really excited in the beginning. And then after a while I got sick in my update because the know their back of their office job. So I kinda just forgot about it until I came home and January, 2008 and I need money. And so I started a temp job, and I had a lot of free time and I really just hated being back in the, the office with the walls and everything.And so I was like, I need to earn money to keep traveling. And so I started the website really as with the goal of it being an online resume, you know, it was very bare bones. I used to share a travel news, have an update, like tips and stories from my trip. And then there was a section where we're like, hire me and it had my features and, you know, the guest blogs I did, I used to write for Matador travel.So just as a way to sort of build up, a portfolio of like, Hey, Yeah, freelance writing because I'm wanting to read guidebooks, you know, I wanted to write for lonely planet. That was a dream, right. The guidebooks. And so just the blog was a way to hone my skills and just get in front of editors to be like, Hey look, I do right.You know, here's where I've been, you know, and, and sort of build that base. And eventually that became a thing where I didn't need to freelance. Right.[00:05:03] Nathan:Was it called nomadic Matt from the beginning.[00:05:06] Matthew:He was, yeah. I B two names, nomadic Matt. And that does the world. Right. Because I like the double entendre of it. Right. Even though, but just cause I have a weird sense of humor and all my friends were like, you can't do that one. You gotta do nomadic Matt. It was really good because it's much better brand name, you know, in the long run.But again, I wasn't thinking about that. Right. I wasn't thinking like, oh, I'm going to start this brand. You know, I gotta think of a clever name that people can remember. It was like,Oh a place where people can see my work.[00:05:39] Nathan:Right. Okay. So now 13 and a half years later, what's the, what's the, the blog and newsletter look like. and I want to dive into the business side of it because I think a lot of people build successful newsletters, audience-based businesses, but don't make the leap to like something bigger than themselves.And so I want to dive into all those aspects of it.[00:06:01] Matthew:13 years later, it's seven people. We just hired a new events coordinator to help. my director of events, Erica, coordinate all these virtual in person events that we're going to kick off again. I have a full-time tech guy, a full-time director of content. We changed his title, but like three research assistants, because.I picked a niche that like is always changing. Right. You know, you have a fitness website, how to do a pull up. It's just, that's it,[00:06:37] Nathan:You ranked for that keyword. You're good to go.[00:06:40] Matthew:Yeah. Like how to do a pull up, doesn't change what to do in Paris or the best hospitals in Paris, constantly changing, you know? so it takes three resources, distance.Plus my content guy, me that basically keep up the content and then I have a part-time, graphic designer and part-time social coordinator.[00:07:00] Nathan:Nice. And how many subscribers do you have in the list now?[00:07:03] Matthew:We just called it, so it's a two 50 because we just, cause I haven't shaved it off in like five years or so. So we basically everybody that hasn't opened the email in one year where we're like, you want to be on.And like 2% of them click that button. And then we just got rid of the other 90%. It was like 60,000 names.[00:07:30] Nathan:Yeah. So for everyone listening, two 50 in this case means 250,000.[00:07:35] Matthew:Yeah.[00:07:36] Nathan:Just to clarify, I 7% businesses off of 250 subscribers would be remarkable. That would be just as impressive, but that's not what we're talking about here. going into, so a lot of people, talk about or worry about, should I prune my list or that kind of thing?What were the things that went into that for you? That's a big decision to, to prune 60,000 people off a list.[00:08:00] Matthew:I think it was probably more, maybe I want to say six 60 to 80 I somewhere around there. we were pushing up against our account before I went to the next billing step.So that's always a good impetus to prune the list, but you know, I I've been thinking about it for a while because. You know, I I really want to see what my true open rate.Is You know, like, okay, I have all these people and we were sending it this, I have multiple lists, but the main weekly list was like, 310,000-315,000 but it's been so long since we called and we have so many emails there and I just really wanted to get a true sense of like, what's our active audience.And so between, between that and, pushing up against the next tier price tier. Yeah. it yeah. It's cool to say like, oh, we have 300,000 300, you know, rather than 250,000 Right. But who cares? Right. I mean, at the end of the day, it's just a vanity metric, right? Yeah. It sounds cool. I get a million emails. Right. But if you only have a 10% open rate, You really only have 100,000.[00:09:20] Nathan:Right. I think that the times that it matters is maybe when you're selling a book to a publisher and that might be the only time that you like that dead weight and your email us actually helps you.[00:09:33] Matthew:Yeah. Like if you're, or you have a course, you know, are you trying to promote your numbers, but people would probably lie about that stuff too. yeah, so like, it really doesn't matter because all that matters is like, what's your true audience? Like who Who are the people that are really opening your stuff?[00:09:50] Nathan:Yeah. So let's dive into the, well, I guess really quick, I should say I am a hundred percent in the camp of, like delete subscribers, like do that once a year, that kind of thing. Clean up the list, go for the highest number of engaged subscribers, rather than the highest number of subscribers. It's just[00:10:06] Matthew:Right.[00:10:07] Nathan:To track.[00:10:08] Matthew:And, and I think you would know better than me, but isn't this a good. Like signal to Gmail. And you know, when you, you don't have a lot of dead emails, just go into a blank account. It's never getting opened or marked as spam or whatever.[00:10:24] Nathan:Yeah, for sure. Cause a lot of these times, there's a couple of things that happen. One is emails get converted to spam traps. And so it's like say someone's signed up for your email list six years ago And, they haven't logged into that email account for a long time.Google and others will take it and convert it to a spam trap and say, Hey, this email hasn't been logged into in six years.And so anyone sending to it, it's probably not doing legit things now you're over here. Like, no that person signed up for my list, but they're basically like you should have cleaned them off your list years ago. And then if that person were to ever come back and log into that Gmail account, do you remember like, oh, just kidding here, have the, have the email account back, but they're basically using that.And so you can follow all the. Best practices as far as how people join your list. But if you're not cleaning it, then you will still end up getting these like spam hits and, and other things. So you absolutely clean your list. Let's talk the business side, on revenue, I don't know what you want to share on the, on revenue numbers, but I'd love to hear any numbers you're willing to share.And then the breakdown of where that comes from, whether it's membership, courses, conferences, that sort of thing.[00:11:35] Matthew:Yeah.So there's like the pre COVID world and the post COVID world. Right. You know, like,[00:11:40] Nathan:Yes.[00:11:41] Matthew:Cause I work in travel, so like, you know, pre COVID we did over a million and like I was probably gearing up to like in 2020, like one, five, I think I were going to get a little over one five. and again, you know, this is, I work in the budget travel side of things, right.So like it's going to sell a lot of $10 eBooks to get up to seven figures. salary books are 10 bucks. and so. Postcode during COVID week, I think in 2020 made like half a million. and this year we'll probably get up to three quarters,[00:12:23] Nathan:Okay.[00:12:24] Matthew:K.[00:12:25] Nathan:He was coming back,[00:12:26] Matthew:Yeah. Yeah. and I think next year we'll, we'll get back over seven and then basically like how to go from there.You know, so maybe 20, 23, I might get to that one, five that was going to get to in 2020. most of the revenue now comes from ads, and then affiliates. we did, we did do a lot on courses, but then I, one of the things that, you know, a big pandemic that stops your business, allows you to do is really look at the things you're doing because every.Zero. So it's like when we start back up, is this worth investing time in? And so the answer is no. So we dropped down from, I think, peak of doing like $400,000 a year and horses, and this year we'll do maybe 40. and that's mostly because we just leave it up as like, you can buy this, we update it every six months.If it needs, it's basically like a high that blog course get all my numbers and tactics and strategies in there. but we don't offer any support for it. Right. It's just, you're buying information. and so it's very passive in that sense, but it's not like a core business where we're really moving and we were doing this pre COVID is moving into events and membership programs.So like we have pneumatic map plus, which gets you like all our guides, monthly calls and sort of like a Patriot on kind of thing, but like free.[00:14:03] Nathan:That cost.[00:14:04] Matthew:Five to 75 bucks a month, depending on what you want. So it's 5 25, 75. Most people opt for the five, of course. And it's really geared to like, get the five.But you know, that brings now, I think like three or four K a month. and then we have the events, which is donation based, but there's just like another two K a month. And so this is like, since COVID right. So like, that's say call it 50 K a year of, of revenue that we've added in. They didn't exist before.And now I know you're, you can compare that against the loss of the courses, but we had been phasing those out for years. and so that's really where we want to grow is bringing in more, you know, monthly revenue for that. Right. You know, Once we started, it's easy and we're gonna start doing tours again and, you know, so more high value things that don't take as much time.[00:15:08] Nathan:Right. So on the core side, I think a lot of people listening, maybe they have an email list of five, 10, 15,000 subscribers, and they're like, Hey, the next thing is to launch a course. And they're hearing that's where a bunch of the revenue is. And so it's interesting you moving away from that. So let's dive in more.What, what made you look at the core side of your business and say, I don't want to like restart that in a post COVID world.[00:15:33] Matthew:Yeah, there's just, there's a lot of competition, right? So like, I think it was like a blue ocean, red ocean strategy, you know, to think of that book of, you know, Blue Ocean Strategy. Right? One of the reasons we went into events is because a lot of our traffic comes from Google. And so it's a constant battle of always trying to be one or, you know, in the first couple of spots.Right with every blogger in every company with SEO budget, but there's not a lot of people doing in-person events or building sort of a community in the travel space. So I looked at that of being like, okay, there are a lot of people doing courses and they love doing courses and they're great teachers, you know, they're, you know, you get folks who know like path when, you know, low, like everyone, all these teachable folks, you know, they, they love that stuff.That's not where my heart really was. And so thinking of like, this is a red ocean now, because you have, when I started this, these courses back in 2013, there wasn't a lot of folks. Right. But now you have so many people with courses, so many Instagrammers and tic talkers selling their stuff. It's sort of like, is this worth the time.To like really invest in it when my heart really isn't right. Like how can I maintain your 400 K in revenue a year?[00:17:02] Nathan:Right.[00:17:03] Matthew:What's it going to take, you know, is that the best use of our resources? And the answer is not really, you know, let other people do that. Who love it. I mean, you want to buy my information.It's it's solid stuff. Right. Everyone loves the advice, but to really create like a cohort, like your class, which is sort of like the new version of courses, you know, like, whether it's a month or three months, it's sort of like, you go with this like cohort, right. My heart really wasn't into it because we can invest more in doing events and conferences and really in-person stuff.Especially now that everyone's really excited to do stuff in person again, with a lot less competition. It's easy. It's easy to start a course, but there's a lot of capital investment in doing events that we have the resource to do that, you know, somebody with a 10,000 email list might not.[00:18:03] Nathan:I think I see a lot of people going into courses in, particularly as you alluded to cohort based courses where they're doing it, like, Hey, this is a whole class that you're doing, you know, you're doing the fall semester for the month of October or whatever it is, I'm doing it, doing it the first time and really enjoying it because it's a new challenge they're showing up for their audience.It's just, it's super fun on that, doing it for the second time and going, huh? Okay. That was way easier and way less. And then the third time they go, I don't think I want to do this anymore. Like if the money is good and I just don't enjoy showing up at a set time for a zoom call or whatever else. So it's interesting of watching people jump on a bandwagon and some people it works for really well, and that is their strength and they love it.And then other people that I'm going to like, look, the money's good. And this is this just, isn't what I want to spend my time on.[00:19:02] Matthew:Yeah. You know, I've been doing it for, you know, seven, eight years now and I just sort of lost the passion for, you know, I think it's, I like when people take the information, they succeed with it. But I think after a while you start to realize, you know, it's sort of a 90 10 rule, right? You, 90% of your students, aren't really going to do anything with it.And it's not your fault. It's just because they become unmotivated or, you know, so we tried to switch to the cohort based to be like, okay, this is the class weekly, weekly calls.You know, come on, come together and you still get this drop off rate. That's, you know, sort, it gets this hard and you're like, all right, I've been doing this for eight years, you know, like moving on.But I mean, if you have the love for like pat loves it, you know, like you've got a whole team about it, he's got all these cohorts stuff that speaks to him where I think I'd rather do stuff in person that[00:20:01] Nathan:Right.Well, let's talk about the in-person side. Cause you did something that most people think is really cool and almost no one realizes how hard it is. I think I know how hard it is because I've attempted the same thing and that starting at a conference where everyone's like, you have this big online following, like what you just need to, you know, you have hundreds of thousands of people you just need, I don't know, 500 or a thousand of them to show up in a suit, that's gotta be easy.Right. And so they go and sort of conference, it's wildly difficult. And so.[00:20:33] Matthew:Difficult.[00:20:34] Nathan:I'd love to hear what made you want to start the conference and then yeah, how's it. How's it gone so far?[00:20:40] Matthew:Made me want to start the conference was I really don't think there's a good conference in the chapel space. Yeah. And there are good conferences in the travel space that are very niche and narrow. you know, like there's a woman in travel summit.That's really great. There's one in Europe culture verse, which I liked, but that's like a couple of hundred people there. Wasn't like a, something to scale, right. With wits, which is women to travel is like 300 people. There was, this is no thousand person, 2000 parts. And like mega travel conference for media that has done like, you know, the conferences we go to where it's like high level, you know, people coming outside of your immediate niche to talk about business skills.You know, there's, you know, In the conferences, there are, there's always the same travel, like it's me and like these other big names, travel bloggers over and over and over again. I want to take what I've seen and, you know, from social media world to, trafficking conversion, to mastermind talks, you know, to take all these things that I had gone to, we were like, let's bring it together for travel.Let's create a high level, not a cheap, like hundred dollar events, like, you know, with major keynotes who get paid to speak, because you know, in a lot of travel conferences, you don't get paid to speak, right? So you're high. You're going to get, you know, Cheryl strayed that come to your event for free.That's not waking up to do that. You know, I, you know, and while I can get nice deals from my friends, you still got to pay people right. For their time. And, and so that allows us to have a larger pool of people to create the event that I want to do. Because we will also get into the point where why should somebody who's been blogging for five or six years, go to travel blogging conference app when nobody is at a more advanced stage of blogging than you are, you know, nobody understands SEO better than you do, right?So like after a while you get into this, just drop off of people being like, do I want to fly around the world and hang out with my friends? So I wanted to also create an event where that I could go to and learn something is that I knew that would attract some of the other OJI, travel bloggers.[00:23:06] Nathan:Yeah. So how the, how the first one go, like what was easier than you expected and what was much harder than you.[00:23:14] Matthew:The first one went really well. We had 650 people, and you know, the next one we had 800. But now we're closed because of Kobe, but we're going to do one in 20, 22. And hopefully we get 800 again, things that shocked me, people buy tickets and don't show up. Right. That's weird. Right. Cause I was like, okay, we have 700, you know, I expected maybe like a 5% attrition rate, you know?So like I sold my 750 tickets, but then like six 50, those 600 showed up because the other 50 of those speakers, right. I was like, wow, that's a lot of no-shows for not achieving conference, you know? And so we plan, you know, a 10% attrition rate now.[00:24:04] Nathan:And you just mean someone who doesn't even pick up their badge? Not even, they didn't come to share us rates keynote, but just like they didn't show up to anything at the conference.[00:24:13] Matthew:Yeah, they just did not show up to the conference at all, you know? And. So that was a shock me. I mean, I know I work in travel and, you know, people get last minute of press trips or they, you know, they buy their ticket and they can't come cause, or they got stuck in the Seychelles or whatever, but I did not expect such a high level of no-shows. Because the food here's another thing, food costs a lot of money. Right.You know, I, I fully understand why the airlines took one olive out of your salad. Right. Because it's one olive, but times a million people every day it's actually adds up. Right. So like you think, oh, well it drinks five bucks.That's cool. We'll do a happy hour. Okay. Now times that by a thousand drinks Write, you know, times two, because everyone's drinking two or three, at least two. Right. So then you're like, okay, that's a $15,000 bill that you ended up with. you know, when everyone is all set up. Tax and tip hotel.It's crazy. It's like, okay, these fees, you're like, oh, I got to spend this like, yeah. Okay. Here is your lunch bill 50 grand.But then there's this fee that fee, this fee, this fee like Jake had like 65. You're like, all right. I guess I got a budget for that too. So that was, that was really weird. Like high is the lunch cost, $40,000, you know, and actually hotels, overcharge, and they add a bunch of fees and yeah, you can get them pretty quick.[00:25:46] Nathan:So if you were, if I was starting to conference. They have 50,000 people on a email list or a hundred thousand. And I'm like, Matt, I heard you started a conference. I'm going to do it too. What advice do you have for me? Like what are the first things that you'd call out?[00:26:03] Matthew:It's going to cost like three times more than you think. pricing. Where I went wrong in the second year. Right. So like we've lost money the first two years doing it, but I expected to lose money. It wasn't because I was investing in this long-term thing. Right. But we're at where I lost more money on the second year is that I really factor in flights as well as I did, like I kind of low balled it.And so I always think he should. Oh. And I also invited, I kept inviting people without really seeing, like, where was I? on my like speaker fees. Right. So like really creating a budget and then sticking to it. And even if that means not getting some of your dream folks, to a later year, but working up the food and beverage costs first, because you know, you go to the hotel and they're going to say your F and B, you know, is $90,000.And if they never going to hit that, no, you're going to go way. You're going to blow cause you got to get them to say, what are all the fees? You know, like, okay. You know, if I have a 300 person conference and I want to do two lunches, what does that look like?Plus all the taxes and fees,[00:27:23] Nathan:Okay, well, you, the launch price and you'll, you'll pencil that into your spreadsheet and they'll fail to mention that there's mandatory gratuity on top of that and taxes and whatever[00:27:33] Matthew:Yeah,And whatever, you know, plate fee there is. Right. So you gotta factor all that in and then look at what you got left.[00:27:40] Nathan:It's like when you're buying a car and you have to talk in terms of the out the door price in[00:27:45] Matthew:Yeah.[00:27:46] Nathan:The sticker price,[00:27:47] Matthew:Yeah. I made that mistake when I bought my car last year, I was like, oh 17. And I was like, wait, how did 17 go from 17,000 to 22? And like, well,[00:27:56] Nathan:Right.[00:27:57] Matthew:Thing that I was like, ah, okay,[00:28:00] Nathan:Yeah. Do you think w what are some of the opportunities that have come out from running the conference and has it had the effects of your community that you've hoped? It would,[00:28:10] Matthew:You know, this is a very, blogger faced event, you know, more than just travel consumers. but it's definitely allowed me to, you know, meet folks like Cheryl Austrade, you know, great way to meet your heroes. Is there pay them to come speak at a conference? so, you know, I, I know Cheryl, like, that's cool.The becoming more ingrained in sort of the, the PR side and with the demos and the brands, because, you know, on the website, I destination marketing organization.[00:28:44] Nathan:Okay.[00:28:45] Matthew:So they're like, you know, visit, you know, Boise visit Idaho, we call them a DMO. And so like since I don't really do press trips on the website, I don't know a lot of them really well.And so this has been a way to be, become more ingrained on that sort of industry side of events and not live in my own. and that's helpful because now I know all these folks, when we want to have meetups that might be sponsored when I do a consumer event, which is next up. So get these folks to come for that.So it's just really been good, just professionally to meet a lot of people that I would normally just not meet simply because I go to events and they were like, Hey, come to our destination, we'll give you a free trip. And like, you have a policy. And so I don't get invited to as many things as you would think.[00:29:37] Nathan:Yeah. Why, why do you have that policy? What do you like? What's behind it. And why is that different from other travel bloggers?[00:29:45] Matthew:Hi, it mostly stems from my hatred of reciprocity. You know, like if you, if I go on a free trip and it sucks, like I then create, it's awkward. If I have to go like hot, like, Hey, you suck. And I have to write this online. Then it creates a lot of bad blood that gets talked about, you know, it's a very small industry.People move around a lot, so you get less opportunities or I can just go, Hey, I'm not going to write that. And then they feel bad. Cause like, you know, like you're a nice person just doing their job, you know, like it's not your fault. I had a bad time. you know, I did this once with a friend and she gave me a couple of places to stay, at a hotel in San Jose, Costa Rica and chill out and sort of tell was really far out of town.And th the amount it took me to take a taxi back and forth. Like, I could've just got a place right. In the center of San Jose, you know? And so I was like, I really, I just don't think it's a good fit for my Anya. And she was very unhappy about it. I was like, I mean, I could write in, but I have to say that.Right. Yeah. And so I just never wanted to put myself in those situations again. I also think that taking a lot of free travel, like I do budget travel. So you given me a resort like that. Doesn't how does that help my audience? So if I start living this awesome life and getting free stuff, that's great for me, but it's not good for my audience.And so I don't mind taking free tours. Like, let's say I'm going to go to Scotland. Right? I did. This actually was real life example. I wanted to access cause I wanted to write about scotch. So I was like, Hey, I don't want to do like the public tour. you know, that 20 bucks, you know, it's like 10 minutes and you get the, I like, I want to talk to people because I want quotes for articles.I'm going to do like history stuff. So I contacted the Scottish tourism board and they got, got me visited. I that's where I went to. I just love P scotch. and so they got me like private tours. So I can like take notes in such. and they gave me a free accommodation that I was like, I want to be really clear about this.I'm not mentioning this place. And they're like, just, just take it. And so, and I didn't mention it and I didn't mention that, you know, I got access to these, you know, distillers to ask some questions, but it was more about building this article as a journalist than,Hey, I want like free tours, you know, like, I mean, I saved 20 bucks. Right. But the point was, I wanted to learn about the process to write about this story beam. And then they offered me free flights and stuff. It was like, now I just, I just want the tourist, please. Thanks.[00:32:44] Nathan:Yeah, it's interesting of the, what a lot of people would view as the perks to get into travel blogging. Right. I want to get into it because then I'd have these free chips or I can have these offs or whatever else, I guess the right apps you get, no matter what, but, You know that that's the other side of like, everything comes with a cost.And I think it's important to realize what you're doing because you want to versus what you're doing, because now you feel obligated because someone gave you something for free.[00:33:12] Matthew:Yeah. The most thing is I tend to accept our city tourism part, which gets you like free access to museums and stuff. I was like, okay, that's cool.But beyond that, I just, you know, I don't want to get into, like, you want to give me a museum pass. I'm going to see these museums anyway. Sure. I'll save some money and I'll, I'll make a wheel note, but I'm going to no obligation to write about which museum, because I write about the ones I like anyway.So,[00:33:39] Nathan:Right.[00:33:40] Matthew:You know, that's not to me like free travel. That's not what people think of Like the perks of. the job are.[00:33:46] Nathan:I, that was funny. When I learned about the, like the welcome packet that cities will, will give, like the first time I saw it in action was. I went to Chris, Guillebeau's like end of the world party in Norway. and I was hanging out with Benny Lewis there who runs, you know, fluent in three months, a mutual friend of both of ours.You've known him longer than I have, but like, we're both at our check into the hotel and he's got like this whole thing of all these museum passes he's got, and he's just like, yeah, I just emailed the tourism board and said, I was going to say, and they're like, oh, blogger. And they gave him like, you know, access to everything and you only ended up using half of it because we weren't there for that long, but,[00:34:28] Matthew:Yeah. That's great. You should always get these discount cards, like the comparison museum pass or the New York mic go card that will save you a lot of money if you're doing lots of heavy sites in.[00:34:39] Nathan:Yeah. Yeah, for sure. okay. So how does actually let's dive into the COVID side, right? Cause COVID took a hit huge hit on the entire traveling. we saw that just in the like running ConvertKit where, you know, having bloggers in so many different areas, we had a lot of growth because lots of people were stuck at home and start like, I'm going to start a new blog.I'm going to have time to, to work on this or whatever. And it was a lot of cancellations, mostly from the travel industry. If people like, look now that what this 50,000 person list, that was a huge asset is now just a giant liability. because no one's planning trips. How did you navigate that time? And what, like, what's the journey been?You know, the last 18 months, two years,[00:35:28] Matthew:Well first I would say that's really shortsighted of someone canceling their 50,000 person list like[00:35:34] Nathan:I think they were like exporting sitting on it and they're going to come back. But, but I agree. It was very shortsighted.[00:35:39] Matthew:Yeah. Like just like throw it away. 50,000 emails, right. I mean, it was tough in the beginning. You know, we went from like January and February were like best months ever, you know? And like, I mean, even, and then all of a sudden like, like March 13th is like that Friday, you know, it's like everything crashes, like again, like we were on our way to have a banner year, like, like, like hand over fist money, you know?And, and then to being like, how am I going to pay the bills? You know? and so, cause you know, we, haven't sort of the, the overhang from Java con, right. You know, like we didn't make money on the first two years. And year three was the, the breakeven year and travel con was in, Right in the world ended in March.Right. And so I had laid out all, like, you're so close to the event, that's you? That's when you start paying your bills. Right. And the world hits and all the sponsors who, you know, have their money, you know, in the accounting department are like, oh, we're not paying this now. And so you're like, well, I've just paid $80,000 in deposits and all that money that was going to offset.It has gone. and then you have people canceling. A lot of people were really mean about it. They're like, oh, I'm, I'm back now. And we're going to do charge backs, that, you know, you have that overhang and just, you know, fall in revenue it's it was really tough. thank God for government loans, to be quite honest, like I, I went to native through if it wasn't for, all that, because a lot of my.My money was tied up in non-liquid assets. So it wasn't like I could just like sell some socks though, you know, pay the bills. but things have come back a lot. I mean, there's a lot of paint up the man, for travel, I view it like this way, right? You got kids, right. You know, they get in trouble, you take away their toy and then you give them back.Right. Where do they want to do now? They just want to play with that toy even more because it's like, no, it's mine. No one else can have it. And like where you want to do this other toy. No. And so now that the toy of travel is being given back to people like people are like, never again, am I going to miss out on this opportunity to travel on my dream trips?Let's make it happen. So we had a really good summer. I spoke to mediocre fall and winter just as the kids are back in school, people are traveling less, you know, but as more in the world, that? will be good. but again, as I said, at the beginning of this, it's going to take awhile for us to get, to get back to where we were, but there's definitely demand there,[00:38:36] Nathan:When's the next conference when the travel con happening again.[00:38:39] Matthew:April 29th,[00:38:41] Nathan:Okay.[00:38:41] Matthew:22,[00:38:42] Nathan:So what's the how of ticket sales benefit for that? Is there like that pent-up demand showing up and people booking conference tickets or are they kind of like, wait and see, you know, you're not going to cancel this one too kind of thing.[00:38:55] Matthew:Yeah, I mean, we're definitely not canceling it. I mean, the world would have to really end for it. We just launched, this week. So, early October, we just announced our first round of speakers. and we sold like 10 or 15 tickets. I don't expect a lot of people, to buy until the new year I saw this.And the old event, right? Because in the old event we were had in May, 2019. Right. And we announced in the fall, but it wasn't until like, you know, a few months prior that people started buy their ticket. Right. Because they don't know where they're going to be. You know, where are they flying from? What were the COVID rules going to be like, the demand is there.But I, I know people are probably just waiting and seats for their own schedule too, you know? So, but you were against so 800 tickets and honestly, from what I've heard from other events, you know, people are selling out, you know, because there was such demand, like it's not a problem of selling the tickets, so I'm not sure.[00:40:01] Nathan:Yeah, one thing, this is just a question that I'm curious for myself. since I also run a conference, what do you think about conferences that rotate cities or like Mo you know, move from city to city, which we've been to a lot of them that do it. You know, the fin con podcast movement areTwo longer running ones that you and I have both been to. obviously that's what you're doing. The travel column. well, domination summit, which we've both been to a lot, you know, it was like very much it's Portland. It's always Portland. We'll never be anywhere anywhere else. What do you think, why did you chose? Why did you choose the approach that you did in what you think the pros and cons are?[00:40:39] Matthew:Yeah, for, for me it was, you know, we're in travel. I wanted to travel. Right. And plus, you know, I mean, you get up, we get a host, right? So like Memphis is our sponsor. Right. It's in Memphis. Yeah, it was supposed to be in new Orleans. New Orleans was our host sponsor. Right. So moving it from city to city allows us to get, you know, a new host sponsor every year is going to pony up a bunch of money.Right. I don't know how Podcast move into it, but I think if I wasn't in travel and it was more something like traffic and conversion, or maybe we'll domination summit, I would probably do it in the same place over and over again because you get better consistency. you know, one of the things I hate about events is that they move dates and move locations.Right. And, and so it's a little hard to in travel cause you know, COVID really screwed us. Right. But we're moving to being, you know, in the same timeframe, right. We're always going to be in early May. That's where I want to fall into like early may travel car, change the city, but you got the same two-week window, because it's hard to plan, right?So like if you're changing dates in cities, you're, you're just off of a year. So I wanted some consistency, make it easier for people to know, like in their calendar, Java con early Mac, Java con, early Mac, you[00:42:17] Nathan:Yep.[00:42:18] Matthew:It doesn't really work out cause of COVID, but post COVID we're we're moving to that, that, early may[00:42:24] Nathan:Yeah. Okay. So let's talk more about sort of scaling different between different levels of the business. So there's a lot of people who say, all right, 10, 20, 50,000 subscribers, somewhere in there. And it's very much the solopreneur of like, this is, I'm a writer. I just do this myself. Or maybe they, you know, contract out graphic design or a little bit more than that.What were some of the hardest things for you and why and what worked and what didn't when you made the switch from it being nomadic, Matt being just Matt to Matt plus a team.[00:43:00] Matthew:Yeah, it It's definitely hard to give up that control, right. Because you always think no one can do your business better than you can. And I mean, even to this day, I still have issues doing, you know, giving up control. Right.[00:43:14] Nathan:What's something that you don't want to, that you're like still holding onto that, you know, you need to let go of[00:43:19] Matthew:Probably just little things like checking in on people and, you know, Content probably like Content. I'm very specific about my voice, the voice we have. So. But I should let my content, people make the content that I know is fine. but I definitely, probably overly check on my teams to be like, what'd you do today?You know, you know, that kind of stuff. but I did take a vacation recently and I went offline for a week and they didn't run the thing down. So I was like, oh right. That was my like, okay, I can, I can let go. And it's going to be okay. But, so getting comfortable with that much earlier on, I would probably save you a lot of stress and anxiety.I definitely think you should move to at least having somebody, you know, a part-time VA, if you're making over six figures, hire somebody because you know, how are you are not going to go from a 100k to 500k really by yourself? Unless, you know, you just have some crazy funnel that you do, but even the people I know who are solopreneurs, they still have two or three people helping them a little bit part, even if it's just part-time because the more money you make, the more time you have to spend keeping that income up.And so your goal as the creator in the owner should be, how can I grow? How can I make more money? It should not be setting up your WordPress blog. You know, It should not be answering joke emails It should not be, you know, scheduling your social media on Hootsuite, that kind of low level stuff can be done by, you know, a part-time VA And maybe that part-time VA becomes a full-time VA as you scale up more. But you know, if you, you have to free up your time and you're never going to free up your time, if you're spending a lot of that time, scheduling. So you mean that the people I know who have half a million dollar businesses, selling courses, you know, and they're really just a solopreneur.They have somebody do that grunt work, right. Plus if you're making that much money, is that the best use of your time now? Really? Right. So getting somebody to do sort of the admin front work, as soon as you can, even if it's on a part-time basis will allow you to focus on growth marketing, and monetization, which is where you should be like Podcast.This week. I have like four or five podcasts I'm doing, right. You know, that is a good chunk of my week. If I have to spend that time scheduling on social media, you know, or setting up blog posts, like I can do that. And this is where the growth in the audience comes in.[00:46:12] Nathan:Okay. So since we're talking about growth, what are the things that you can tie to the effort that you put in that drives growth? Are there direct things or is it a very indirect unattributable[00:46:27] Matthew:Yeah, I think there's some direct things like, you know, before, you know, asking 10 years ago, I would say guest posting on websites. Right. You write a guest post on like Confederacy's site and boom, tons of traffic. Right. that doesn't exist anymore. I mean, yeah. You can get a lot of traffic, but it's not like the huge windfall it used to be, but it's still good for brand awareness.SEO. Great for links. Right. I would say things today that I can tie directly to stuff Podcast and, Instagram. So doing, like, doing a joint Instagram live with another creator. Right. You know, like me and, you know, it's I know pat. because someone with a big following there, we do, we do a talk, you know, 30 minutes, you know, I can see in my analytics, like a huge spike in my following right after that.And so that's a great way to sort of grow your audience is to do Instagram collabs in just like 30 minutes tops and[00:47:32] Nathan:Podcasts[00:47:33] Matthew:I get a lot of people will be like, I saw you on this podcast. I was like, wow, cool.[00:47:37] Nathan:I always struggle with that of like, of all the activities that you can do. Cause you get to a point where there's just so many opportunities open to you and it's like, which are the best use of time. What should you say yes to, what should you say no to, and I don't know. Do you have a filter along those or do you just, is it just kind of gut-feel[00:47:53] Matthew:I will say yes to any text-based interview, normally it is the same questions over and over again. So I sort of have a lot of canned responses that I can just kind of paste. and tweak But those are links, so I'm like, sure. Yeah. Send your questions over. Cut paste, tweak, you know, you know,[00:48:12] Nathan:Customize[00:48:13] Matthew:Customize a little bit, but you know, how many times do I need to rewrite from scratch?How'd you get into blogging, you know, what's your favorite country, Podcasts I definitely have a bigger filter on like you, I don't do new podcasts.[00:48:27] Nathan:Okay.[00:48:27] Matthew:I know that's like bad. because you know, this new podcast could become the next big thing, but come back to me when you have some following.[00:48:36] Nathan:I like Seth, Godin's rule I'm not on south Dakotan's level by any means, but he says like, come back to me. When you have 100 episodes, I will happily be your 100th interview on your podcast or something[00:48:47] Matthew:Yeah.[00:48:48] Nathan:And he's just like, look, Put in your time and then we'll talk.[00:48:51] Matthew:Yeah, so I like, I don't look for just following, but like again, you know, knowing that people give up on blogs, people give up Podcast too. So. You know, you have to have been doing it for like six months a year, like week a weekly, you know? So I know like this something you care about. and I like to listen because you know, you get a lot of new people and they're not really great.You know, they asked us like a lot of canned questions and you're like, listen, you're taking, you know, an hour, hour and a half of my time. You gotta make it interesting for me.Well, yeah, Podcast. And then for Instagram stories you gotta have, or Instagram lives, either a brand new audience, or if you're in travel, at least 75,000.Cause I have like a one 30, so I want to keep it in the same in a level.[00:49:43] Nathan:Yeah.I know nothing about Instagram and promotions on Instagram and all of that is there. If someone were to, like, in my case, if I came to you and say, Hey, I want to grow my Instagram following. I've got 3000 people or 5,000 people or something like that. And I want to be have 50,000 a year from now.Where would you point me?[00:50:05] Matthew:I would say, do you join Instagram lives with people like once a week, you know, and just, or maybe once a week for you and then go to somebody else on their side once a week. So, and just kind of work your way up, like find people in your, your sort of follower count level, you know? So in this case, I'd probably do, you know, you know, 1000 to 5,000, I would look for in your niche and like get online for 30 minutes and talk about whatever it is you want to talk about and and then go to someone else's channel and do that, and then keep doing that because you'll just see giant spikes and then you can move up the the ladder.Then you have 10,000 followers and someone with 25,000 followers might give you the time of day. And then you talk about that, you know, and you just sort of build awareness because you're always there. You're always around.[00:51:03] Nathan:It's a really good point about the figuring out what those rough bands are and reaching out within those. Because I think a lot of people are like, I'm going to go pitch whoever on doing Instagram live together. And it's like, you have 5,000 and they have 150,000. And like the content might be a perfect fit, but they're most likely going to say no, because you're not[00:51:24] Matthew:Yeah.[00:51:24] Nathan:Driving that much value for, or that many subscribers for their audience.[00:51:29] Matthew:Yeah. You know, and so you, maybe I would, you know, someone was like a finance blogger, and they had like 40,000, 30, 40,000. I'd probably.We do it because people who like to say money, like say money on travel. So it'd be like, there's probably a good fit. And you know, 30,000 people, they might not know me or they have like, like you said, 3000, come back to me, you know, when there's another zero,[00:51:57] Nathan:Right. Well, and then the other thing that's going to be true is if I'm bringing you to, to my audience to share and teach something, if you're using this strategy, like go do another 20 of these or 50 of these, and your pitch will be better. And the way that you teach finance to travel bloggers or whatever else it is, is going to get so much better.[00:52:17] Matthew:Yeah,[00:52:18] Nathan:It's like, I kind of don't want to be your Guinea pig. You know, I don't want my audience to be your Guinea[00:52:23] Matthew:Yeah,[00:52:24] Nathan:Pig for your content. And so just get more experienced and come back.[00:52:28] Matthew:Yeah. And you know, you also gotta think about, you know, people are so time-starved right. You know, when I started blogging, I could. There was no Instagram. There was no Snapchat. There was no Tech-Talk, you know, Twitter was barely a thing. So I didn't have to split my focus on so many different platforms and channels.Right. I can just, alright, I can be on this one blog, but now when people are like, whoa, sorry, I have to like manage all these different social channels and all of these comments in the blog and everything. They not don't have like an hour to give, you know, to just anybody way do you could have before,[00:53:12] Nathan:Yeah. Yeah. That's so true. Okay. So on the email side, specifically, if someone came to you with say 1,000 newsletter subscribers today, and they're like, I want to grow, I mean, you're looking to grow to 5,000. This might be so far removed from where you're at that you're like, I don't even know if that was, you know, a decade ago that I was in that position, but what are you seeing that's working?Where would you point them?[00:53:33] Matthew:What works for us right now? one having email forms everywhere on your site, sidebar, footer, we have one below the content below the content forms, and popups, popups, the work they're really great. we find for really long posts, having a form in the middle of the post converts better than, at the end of the post, because know a A lot of people don't read to the end, but when they get to in the middle you're still there.You know, if you look at heat maps are really long websites, right? You just see that drop-off right. So if all your forms are at the bottom of the page, they're just not getting the visibility, that you need. so middle of the page,[00:54:19] Nathan:Do you play with a lot of different incentives of like, you know, Opt-in for this fee guide, you know, or are you customizing it to something for a particular country or there, the content that they're reading[00:54:30] Matthew:Yeah, so we use OptinMonster for that. and so we have, like, if If you go to our pages that are tagged Europe, you get a whole different set of options. than if you go to Australia, like, and like the incentives are like, you know, best hostels in Europe, you know, best hostels in Australia, right? Like little checklist guides.And I tweak what the copy for that, you know, just to see what wording, will lift up a better conversion rate. But yeah, we definitely, because, you know, we cover so many geographic areas. The needs of someone going to Europe are a little different than somebody going to New Zealand. So we, we definitely customize that kind of messaging. And I think that helps a lot, you know, and definitely customizing messaging as much as possible. Um know, but in terms of just, you know, we can talk about, you know, the market, like how do you word things, but middle pop-ups and mil of blog posts definitely converts the best. And so like that's where we see a lot of growth, as well as, just on Instagram telling people to sign up for my newsletter or Twitter or Facebook, but don't let the algorithm, you know, keep you from your travel tips, sign up now and people do.[00:55:58] Nathan:Okay. And is that like swipe up on stories that you're doing[00:56:02] Matthew:Yeah.[00:56:03] Nathan:You know, on an Instagram live or all the above?[00:56:06] Matthew:All the above.[00:56:07] Nathan:Yeah.[00:56:07] Matthew:You just constantly reminding people to sign up for the list, you know, and. One of the failings of so many important for influencers today is, you know,They always regret everyone as everyone does. They always regret not starting to list, you know? And so, you know, you just got to hammer into people, sign up for the list, sign up for the list, sign up for the list.Yeah. And a lot of the copy is, do you see all my updates? No. Would you like to sign up for this newsletter?[00:56:39] Nathan:Yeah, because everyone knows. I mean, I come across people all the time. It's like, I used to follow them on Instagram. I haven't seen, oh no, I do still follow them on Instagram. Instagram just decided that I apparently didn't engage with their content enough or something.[00:56:53] Matthew:Yeah,[00:56:54] Nathan:So now I no longer see their posts,[00:56:56] Matthew:Yeah. You like, I go, I always go to my like 50 least interacted profiles. Right. And, you know, there are some people that aren't there. I interact with this guy all the time. How is this the least attractive? But that that's Instagram and saying, here are the people we don't show you in your feet.[00:57:13] Nathan:W where do you see that? Is that[00:57:16] Matthew:If you go to your, who you're following, it's it should be up on the top.[00:57:20] Nathan:Hmm. All right. I'll have to look at that.[00:57:22] Matthew:Yeah. I'll send you a screenshot. and so like, that's the algorithm be like, here are the people who you interact with the least, but it's like, no, I, I love their stuff. why why do it take them from me? So,[00:57:36] Nathan:Zuckerberg is like, do you really love their stuff? I just not feeling it.[00:57:40] Matthew:Yeah, yeah, yeah. And so, yeah, it's just, you know, the algorithms are terrible and what I hate and I learned this last year, and this was sort of a unsurprising, but surprising thing is that stories, which used to be like the latest first.[00:57:59] Nathan:Yeah.[00:57:59] Matthew:That is, they have an algorithm for that now, too. And I was like, I, I shouldn't be surprised, but I am surprised.And I'm annoyed by that because like, I liked it when it was just the newest first, but Nope, now that is based on, you know, sort of like Tik TOK thing of like, oh, this story is getting really a lot of interactions. We'll bring it up the front of people's queue or, you know, so it's not just like your first, because you had one, one second ago, you know, like it could, it's based on an algorithm[00:58:35] Nathan:Yeah.And that's how it's all going to go. Facebook did that a lot, you know, with Facebook fan pages back in the day where it used to be fantastic for engagement. And then they were like, yeah, it's fantastic. If you pay us[00:58:46] Matthew:Yeah. And even then it's like, I would pay to boost posts. I was like, great. You saw, I lectured five people. What? I just gave you a hundred bucks and that was. And there was some guy you remember him commenting last year. He was like, whatever happened to this page? I was like, I'm still here. He's like, no, no, no, no.And this isn't a common thread in Facebook. He's like your pages to get a lot more engagement. What happened? I was like, oh, Facebook algorithm. I was like, people just don't see it. Let me tell you where all my analytics side it's like this page. So I have 2000 people. You're like great. 1%, woo[00:59:23] Nathan:Do you do paid advertising? I'd like to get email subscribers.[00:59:28] Matthew:We used to, but, the CPMs went up so much that it wasn't worth the effort. You know, like paying a dollar 52 bucks for an email subscriber, is just a lot of money for, for, for things. We don't mind ties directly. Like we're not taking people through finals buy a course, right? Like just to get rot email, I'm not paying two bucks for.Yeah. And, and so I just, we stopped paying, like during the pandemic, like, June, June of last year, we were like, oh, we're going to take a break. And then we paid somebody to help us for it to make kind of reset it up. But I just had to spend down so much. I was like, you know what, I'm going to turn off for a bit.And yeah, that's been like,[01:00:17] Nathan:Didn't really miss it.[01:00:18] Matthew:Yeah, I looked at the numbers recently cause I was thinking, should we do it? And it's not that big of a difference of just doing it organically on like Instagram stories or just on the page. Right. And I also don't really like giving money to the Zuckerberg empire of VO. I just not a fan of that business.And so like, I know my ad spend is low, but I can't say just. On a rod number. Like it wasn't that big of a deal. Like, you know, like, cause the CPMs were so high, we were having to pay a lot of money. So like we put in like two grand a month and we weren't getting thousands. We getting hundreds of people, you know, I want four for two grand.I want thousands of people.[01:01:06] Nathan:Yeah. For my local newsletter, we're doing paid advertising on Facebook and Instagram and averaging about $2 per subscriber. And that I think now that's considered pretty good. You'd like a lot of, with a broader audience, you'd be at $3 or more per subscriber and it gets expensive pretty fast.[01:01:23] Matthew:Yeah. I mean, but I think at some point you'll just see such diminishing returns that, you know, I mean, how many people are in Boise, can you hit, you know, over and over again?Right.[01:01:35] Nathan:Yep.[01:01:36] Matthew:I, I was just reading Seth Godin's book. This is Marketing. And he said, you know, they talked about ads.You turned off ads when the Content says turn ‘em off. And my Content, I was like, you know, they're not really paying for themselves.[01:01:50] Nathan:Yeah. Let's see. Yeah. You turn that off. Looking forward, maybe like two or three years is that I think your business has fascinating of the approach that you have of taking an online audience, building a real team around it, and then building it into the in-person community. what do you think the business is going to look like in two, three years?Where, where is revenue coming from? What's your vision for the events and meetups and what are the things that like over that time period, they get really excited.[01:02:19] Matthew:Yeah. Two, three years. So we're talking, you know, 20 by 20, 23, most of our revenue coming from stuff in person, you know, having chapters around the world, people pay to go to them. So, you know, it it's like 10 bucks and you can bring your friends for free, right. So it's like five bucks versus. Just for the cost of like hosting events.Right. doing lots of that, doing tours, we're bringing back. and they won't be just with me cause they're community events. Right. So we'll have guides, right. So it's not just, you're coming to travel with me, sort of what Rick, Steve does. Right. You go on and Rick Steves tour, it's his itinerary, but he's not on the tour.Right. He shows up to a couple of them throughout the season when it's not like you don't expect him to be your guide at the time. So moving to that, having a consumer event for like, like a, like a world domination summit, you know, a weekend somewhere just for travel consumers, having an app for both having an app for that company. then online just being a lot of and affiliates and you know, even me. Just even taking away just having this like passive income course, just because, you know, one less thing to worry about. Right.And then travel con, so being around, but actually making money this time.[01:03:47] Nathan:Do you think travel con is going to turn into, I mean, obviously it's a significant amount of revenue, but the expenses are so high. Do you think it will turn into a profitable business[01:03:56] Matthew:Oh yeah. Yeah. Like, I mean, a lot of the unprofitability is just comes from the fact that I had no idea where that was doing.[01:04:02] Nathan:Yeah, I know that firsthand from my own conference, so yeah.[01:04:07] Matthew:It was, I didn't realize how quickly expenses gets that. Right. You know, being like, oh, okay. Like my food and beverage budget is 120,000 writing that in there. And then getting $145,000 bill because, oh yeah, it's 120,000 food, but then there's tax fees, which we, you know, all this stuff and like, Okay, well, that's $25,000 off the profit.Right. and so with a better handle of expenses, like we were definitely like this year, we were gonna like reg even, you know, at the very minimum, we'll pre COVID and this year we'll also break break event. Um it's and just keeping a handle on, you know, like, well, how will I don't invite a hundred speakers, you know?And, and be like, oh, I had planned to only budget, you know, 50,000 speaker fees, but now I'm at 80. Okay. Like, handling the cost better. We're good. Now I have a professional events team that kind of slaps me around and it's like, can't spend that money.[01:05:06] Nathan:I know how it is, where I'm like, Hey, what if, and then just like, now[01:05:10] Matthew:Yeah,[01:05:10] Nathan:Love it, but no,[01:05:12] Matthew:Yeah,[01:05:12] Nathan:Don't like, you don't have the budget for it.[01:05:15] Matthew:Yeah. But no, I mean, you know, we used to have a party. And we're getting rid of the second night party because people don't want to go. Like we didn't have a lot of people show up cause like they're out and about on town. So it's like, wow, I just spent, you know, $40,000 for like a third of the conference to come, you know, why not take that money and use it to something that's more valuable for everybody that has more like impact for dollar spent and still not like go over budget.You know, same thing with lunches. We got, we were getting rid of, we're doing one lunch now.You know, cause people don't really care that much, you know, about in[01:06:01] Nathan:Yeah, it's super interesting.Well, I love the vision of where the conference is going, and particularly just the way that the whole community interplays. I think it's been fun watching you figure out what you want your business model to be, because obviously, with a large audience, your business model can be any one of a hundred different variations.I like that you keep iterating on it, and figuring out the community.[01:06:26] Matthew:Yeah, we're definitely going

Clients don't want to work with people who are perfect, the want to work with people who are real and not pretending to be something or someone they aren't! In this episode, discover how something you learned in your childhood is interfering with your business success and what you can do about right now to make competition irrelevant in a crowded marketplace. And at the end I share the one thing you might be tempted to do that seems like a great idea, but isn't.

Hear how to understand your customers' needs, then fulfill them  It is always so enlightening to learn from other consultants how they do their jobs and how I could enhance my own consulting practice—as well as help you do the same. I was interviewed by Michael Zipursky on his podcast and thought it important to reciprocate and bring his ideas to you, our listeners. Michael speaks about his own journey, and it is a journey. At times he was in foreign lands and unable to speak the language, but somehow figured out how to break through the communication barriers to engage with others and help them grow their businesses. You will enjoy his personal and his professional stories, as they are closely interwoven. Listen and share! Watch and listen to our conversation here Some of the things we talked about: Michael's company, Consulting Success, is the worldwide leader in coaching and training for entrepreneurial consultants. How Michael and his cousin Sam Zipursky, also known as the “Zipursky Cousins,” are entrepreneurs, consultants, authors and strategic coaches. Together, over the past 20 years they have helped thousands of clients around the globe increase their impact, earn a higher income, enjoy more freedom and flexibility, and live a lifestyle they love and are proud of. Why "becoming" is more important than arriving or “being.” How helping others is a purposeful mission that inspires you to do good while doing well for yourself. Michael's life as a consultant, as I know so well, can teach us all a great deal about: The loneliness, and at times despair, of working hard every single day on building a new business with little financial results to show for the time and effort you're putting in. Feeling like an outsider, and not always knowing what to do next, as you “knock on doors” to grow your business. Imposter syndrome and second-guessing the value of your own expertise. Dealing with rejection while trying to keep a smile on your face. Neglecting family, friends and even personal health at times for the sake of the business. And yet, loving every minute of what you are doing. It is not about the destination. It is about the journey. How Michael grew his own business and then applied this to his clients: He and Sam hired mentors and consultants to help them with their consulting business, and what they discovered help them reinvent themselves. Things started to click and now they apply the best practices, systems, strategies and principles of success which they learned from those coaches and mentors. This fueled their success and has led to massive growth in business. Listen in and learn from Michael and me about how to really understand your customers' needs. It is not what you are selling them. It is what they need from you. Then check out Michael's website, Consulting Success, and take a look at many of his consultant teammates. You can connect with Michael on LinkedIn, Twitter or his website. For a deeper dive into understanding customer needs, we recommend these: Blog: Entrepreneurs: Focus On Unmet Needs Through Visual Exploration Blog: Time to Make the Competition Irrelevant, Blue Ocean® Style! Podcast: Finding The "Holes in the Cheese" To Build A Successful Business Additional resources for you My best-selling new book: "Rethink: Smashing The Myths of Women in Business" My award-winning first book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Simon Associates Management Consultants website  

When I first met today's guest over lunch in Colorado Springs, I knew ten minutes into my interview with him that I had found the leader that I was looking for with IJM (International Justice Mission), and he also ended up at the top of my list of people whom I wanted to interview on this podcast. Bob Lonac has a career in leadership that spans over several decades, having been a leader of Young Life for thirty-three years before becoming Executive Vice President of IJM and later C.E.O. of CRISTA Ministries. Bob walks us through his career and all of the different titles and responsibilities that he had with each position, starting with having joined Young Life in 1967 and working with them for thirty-three years before joining IJM and then CRISTA. He explains why he left Young Life and details his first team at IJM and what set it apart, and he also explains why he then left IJN and moved to CRISTA. Bob reflects on his childhood as well and what about his childhood led him to becoming a leader. He acknowledges God for giving him the gift of leadership but also credits his father, who was a hard worker and taught Bob the value of a strong work ethic. He also talks about one of his most satisfying childhood memories being the catcher on his baseball team even though he wasn't the best athlete, clarifying that he loved it because he loved being a leader. I sincerely thank Bob for joining me in this episode of the podcast. Bob had some really insightful points to make about leadership, his hiring process, his challenges and failures over the years, and so much more! Join me next time, and don't forget to hit the subscribe button so that you never miss an episode! You should also share the podcast with a friend who would be likely to get something out of it as well! Time Stamps [1:21] – Tommy introduces this episode's guest – Bob Lonac – and provides some of his credentials. [2:05] – Bob highlights important aspects of his childhood, focusing on his father, his friendships, and having been the catcher of his baseball team. [5:04] – Bob reflects back on having joined the Young Life staff back in 1967. [6:21] – We learn when Bob realized that he was good at starting and developing things, referring primarily to self-awareness. [7:47] – Bob explains what about the International Justice Mission attracted him to it. [10:03] – Bob describes what sets International Justice Mission apart: (1) a huge vision and (2) excellence and professionalism. [11:19] – Bob talks about his first team at International Justice Mission. [12:53] – Bob highlights the components of his hiring process. [14:50] – Bob narrates the story of hiring a new radio Vice President for CRISTA Ministries, highlighting the importance of listening to your intuition. [17:39] – We discover why Bob moved from International Justice Mission to CRISTA. [20:13] – Bob reflects upon his greatest failures and what he learned from them. [23:12] – Bob compares and contrasts his supervisors at Young Life and at International Justice Mission. [24:30] – Bob provides us with some insight regarding the strengths of and differences between the three different boards with which he has been involved. [26:18] – Bob remarks upon how his wife Kathleen has helped him move forward in his career. [27:13] – Bob closes by reflecting on what he wishes that he had known when he started his career.   Links and Resources JobfitMatters – Website Bob Lonac Consults - Website Bob's Bookstore Bob's Facebook Page Bob's LinkedIn Page Young Life - Website IJM (International Justice Mission) - Website CRISTA Ministries - Website Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant   Listen to Next Gen Nonprofit Leadership with Tommy Thomas on:Apple Podcasts | Spotify | Stitcher | Google Podcasts

The AGC Experience podcast features our AGC Talks speakers sharing their message in an audio podcast that you can listen to from anywhere. Listen in to our recent AGC Talks featured guest.  Listen as as Rob Genovesi shares a motivational talk How Branding Can Make Your Competition Irrelevant with AGC. Most businesses struggle every day to get clients. They resort to aggressive marketing and sales tactics to keep the pipeline full, sometimes spending thousands of dollars per month to "get" more clients. Rob will show you how to implement the power of branding alongside your current marketing efforts to "attract" clients to you like a magnet; superfans who refer other people to you, kicking in a referral machine that creates an endless flow of clients who love you! Learning Objectives: Develop the power of focus to connect with your audience Learn to identify your ideal client, or "superfan" Understand how using the right messaging attracts these superfans Speaker Bio: Rob Genovesi is a branding coach. His company, Unleash My Beast Brand, helps raise the value of your business so you can charge more now and sell it for more later. With over 25 years as a designer, having worked in advertising, marketing and publishing, Rob launched his own company in 2015 as a website and design business. After coming to the realization that logos and websites don't actually help businesses succeed, that it's the strategy that makes them effective, he evolved his enterprise into a brand strategy company. That's when his clients really started seeing incredible results. They help service-based business owners such coaches, trainers and consultants who really want to differentiate themselves from their competition. Rob is also a husband, father of four and speaker. He hosts of his own YouTube channel, Unleash My Beast Brand, where he teaches on the power of branding. AGC Accelerated Global Connections is a business networking organization that helps connect business professionals globally through in person networking, motivational talks, and online social profiles. To learn more about AGC and membership in this growing organization.  Visit https://www.joinagc.com/ 

Do you struggle with letting people understand your worth as an amazing coach? ? Do you feel a little worried about how your business can stand out from everybody else? In today's episode, I share, how you can be that online coach who stands out beyond the competition? ! If you're tired of being frustrated on how to measure up with the competition, make sure you listen to this episode!   Join my free upcoming Masterclass all about how to consistently get clients: http://courtneylsanders.com/masterclass Mentioned in this episode: Get Found Guide: https://bit.ly/3jzbFnL Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim: https://amzn.to/3rE77zg The Magic of Thinking Big by David J. Schwartz: https://amzn.to/2MudpCQ Related Episodes: 012 Use Your Gifts: How to Beat Comparison and Competition by Standing in Your Strengths: iTunes: https://podcasts.apple.com/us/podcast/012-use-your-gifts-how-to-beat-comparison-competition/id1264659520?i=1000390377598 Spotify: https://open.spotify.com/episode/4I3frrqcWwUO1Kw2EK0MUo?si=a1ea805ee4a14d89 139 The Subtle Difference Between Successful Coaches and Everyone Else: iTunes: https://podcasts.apple.com/us/podcast/subtle-difference-between-successful-coaches-everyone/id1264659520?i=1000507431413 Spotify: https://open.spotify.com/episode/3iyfD68VacyZapk5W2EGYN?si=e54fe1bee4de4898 Want to know the system I used to rapidly grow my business and quit my job? Find out more here: http://courtneylsanders.com/masterclass Follow me on instagram! https://www.instagram.com/courtneylsanders/

Nori has evolved a great deal since its founding in 2017, and today, the team is ready to shift from a build-to-learn prototype to a build-to-scale model. The product team is working to reduce friction in the supply experience, while the sales team develops a repeatable, scalable business model. So, what progress have they made in the last year? And where is there still room for growth? Josh Felser is an angel investor in Nori and Founder of Climactic, a VC fund that invests in visionary founders solving our planet’s greatest challenges. On this bonus episode of Reversing Climate Change, Josh interviews Nori team members Paul Gambill, Evangeline Marzec, Alexsandra Guerra, Radhika Moolgavkar, and Ross Kenyon for an update on Nori’s progress over the last 12 months, starting with the major trends in the climate space that affect the startup’s carbon removal marketplace. They discuss how the team has grown, sharing Nori’s values-based approach to hiring and explaining how they’ve iterated over the last year to improve product-market fit. Listen in as Paul, Evangeline, Alexsandra, Radhika, and Ross offer insight on building trust with customers as they work to scale and learn about the forthcoming launch of the Nori token and the role it will play in determining the marketplace value of removing carbon from the atmosphere. Connect with Ross & Alexsandra Purchase Nori Carbon Removals Nori Nori on Facebook Nori on Twitter Nori on YouTube Nori on Patreon Nori Newsletter Email podcast@nori.com Nori White Paper Subscribe on iTunes Carbon Removal Newsroom Resources Open Roles at Nori Climactic Helium Techstars Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne Nori’s API Pilot Gimlet Media’s StartUp Podcast COMET-Farm The Nature Conservancy Conservation International Indigo Ag Joro Pachama Indigo’s Terraton Initiative --- Send in a voice message: https://anchor.fm/reversingclimatechange/message Support this podcast: https://anchor.fm/reversingclimatechange/support

Dino Gomez started his business at 23 years old and has since gone on to do multiple millions online. He is a two comma club award winner, founder of Coaching Launch, and the 7 Figure Visionary Mastermind. Top 3 Value Bombs: 1. You have to have the mindset that you are making the right decision and prepare to battle what everybody is telling you to do otherwise. 2. The best way to start an online coaching business is to use social media platforms to build your audience. Know your target market, identify their problems and know what you can do to help them find solutions. 3. There's never a perfect time. Nobody will appoint you as an expert; as soon as you tell yourself that you are willing and ready to help others,  create content and provide value to the market place, that is the day you become an expert. Get a 95% discount and start your online coaching career and business now - Join The Coaching Launch Sponsors: Thinkific: It's never been easier to create an online course than with the Thinkific App Store. Learn more and sign up for a free trial at Thinkific.com/firefree! ZipRecruiter: When you post a job on ZipRecruiter, their matching technology finds qualified candidates and invites them to apply! Try it for free at ZipRecruiter.com/fire.

Dino Gomez started his business at 23 years old and has since gone on to do multiple millions online. He is a two comma club award winner, founder of Coaching Launch, and the 7 Figure Visionary Mastermind. Top 3 Value Bombs: 1. You have to have the mindset that you are making the right decision and prepare to battle what everybody is telling you to do otherwise. 2. The best way to start an online coaching business is to use social media platforms to build your audience. Know your target market, identify their problems and know what you can do to help them find solutions. 3. There's never a perfect time. Nobody will appoint you as an expert; as soon as you tell yourself that you are willing and ready to help others,  create content and provide value to the market place, that is the day you become an expert. Get a 95% discount and start your online coaching career and business now - Join The Coaching Launch Sponsors: Thinkific: It's never been easier to create an online course than with the Thinkific App Store. Learn more and sign up for a free trial at Thinkific.com/firefree! ZipRecruiter: When you post a job on ZipRecruiter, their matching technology finds qualified candidates and invites them to apply! Try it for free at ZipRecruiter.com/fire.

// SEASON 4 HAS ARRIVED WITH ALL NEW EPISODES! // Clients don't want to work with people who are perfect, the want to work with people who are real and not pretending to be something or someone they aren't! In this episode, discover how something you learned in your childhood is interfering with your business success in a crowded marketplace and what you can do about right now to make competition irrelevant.

There’s a lot of stories around how the pandemic has changed and shifted business, our guest today Shaunak Amin is one of the biggest success stories. His startup Stadium was able to quickly pivot and grow a new business SnackMagic entirely during the lockdown and now is at $20M ARR.Shaunak’s Background: Shaunak Amin is co-founder and CEO of STADIUM and SnackMagic. He is an experienced entrepreneur and operator, and has helped launch and scale businesses in different industries.In addition to the entrepreneurial ventures, his career spans financial technology and investment management with senior roles at Novus - a fintech firm based in NYC, SAIL Advisors- a multi-billion dollar family office based out of Hong Kong, ING Investment Management and SEI InvestmentsShaunak also holds a BS from University of Pennsylvania. He started his first business, Tikka Foods, during his Sophomore year at PENN that initially started as a food truck and ultimately evolved into a wholesale delivery service of ready-to-eat, contemporary Indian food.For more on this story, check out this playlist:https://www.youtube.com/playlist?list=PLnuoDHNwT1mVI7wPP-kunbjLKgnSY5ZJPIn this episode we discuss:01:31 Shaunak’s early entrepreneurial experiences02:37 Lessons from those days that he’s applied to Stadium and SnackMagic03:27 The business model of Stadium05:23 How Covid pushed Stadium to pivot07:32 Mindset of the company in the early days of the pandemic10:04 The effect on the team size11:05 The decision to fully launch SnackMagic14:08 Research process to validate SnackMagic15:41 Timeline of idea to first order17:50 Why they didn;t choose to be subscription first20:00 How SnackMagic manages SKUs and helps consumers discover new snacks22:31 Getting access to brands24:10 The data around the purchase decisions25:00 How consumers use the platform to try and then buy in bulk26:06 The best sales channel for SnackMagic26:45 The biggest headache for scaling27:26 Network effect of treating it forward28:34 Customer experience tracking29:20 How they weed out weak snacks29:57 The hidden gem of data around what people want to eat31:03 Why Shaunak decided to take a large Series A32:17 The future of SnackMagic33:30 Moving beyond snacksBooks Shaunak recommends:The Goal: A Process of Ongoing Improvement by Eliyahu M. GoldrattInfluence: The Psychology of Persuation by Robert B Cialdini PhDThe Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. ChristensenBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan KimFollow Matt Cohen and Tank Talks here!Podcast production support provided by Agentbee.Agency This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

In this episode of Art of the Kickstart, we interviewed Warren Tuttle, whose new book titled Inventor Confidential: the Honest Guide to Profitable Innovation, is a number one bestseller on Amazon. Warren Tuttle is the President of the United Inventors Associations and in his book, shows inventors a better way to monetize their product. Topics Discussed and Key Crowdfunding Takeaways Warren's entrepreneurial start from having a paper route to owning a food business with actor Paul Newman to writing a book In which ways the process of working with inventors have changed over time How the patent industry has changed in recent years In which ways launching a book is similar to taking a product to market The top 5 things inventors should be aware of before taking a product to market What the future of inventing looks like Links Inventor Confidential: the Honest Guide to Profitable Innovation by Warren Tuttle  Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim Outliers: The Story of Success by Malcolm Gladwell The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation by AG Lafley Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon Welcome entrepreneurs and startups to Art of the Kickstart, the podcast that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company that has helped over 2,00 innovations successfully raise over $400 million in capital since 2010. Each week, I interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level. This show would not be possible without our main sponsor Product Hype, a 300,000 member crowdfunding media site and newsletter that’s generated millions of dollars in sales for over 1,000 top tier projects since 2017. Check out ProductHype.co to subscribe to the weekly newsletter. Now let’s get on with the show. Roy Morejon Welcome to another addition of Art of the Kickstart. Today is a very special day, because we are interviewing someone who has been helping the inventor community for decades. I don’t want to date you, but Mr. Warren Tuttle, he has overseen the open innovation product programs for several industry leading companies including Lifetime Brands, you’ve likely heard of lots of their products from Farberware to Kitchen Aid, as well as the power tool industry with Techtronics, as well as the direct response television. Warren has been out there, he’s been the person behind the launches of several highly successful consumer products. He interacts and has helped hundreds of thousands of inventors over his years. He’s been a part of over 100 different licensing deals, and his products that he’s worked with have done over $1 billion in retail sales. Roy Morejon So it’s an honor to have you, sir, Warren Tuttle on the show today. Thank you for joining us. Warren Tuttle Hey, Roy. Thanks so much for the kind intro and it’s great to be here. Roy Morejon Warren, we’ve been working together for a long time, been part of the board on the United Inventors Associations, which is the only national 501C-3 nonprofit out there with truly the highest of ethical standards that are trying to help inventors through our education, our advocacy,

With the cluster of people vying to be "the one", how do you stand out in today's landscape? Can a simple book possibly be the answer? Adam Witty, founder and Chief Executive Officer of Advantage Media Group and Forbes Books, bestselling author of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, as well as Book The Business: How To Make BIG MONEY With Your Book Without Even Selling A Single Copy, and the new book with former Ford CEO Alan Mullally, Relentless Implementation: Creating Clarity, Alignment And A Working Together Operating System To Maximize Your Business Performance, joins Adam and Naresh to discuss how YOU can become "THE ONE" in your field. Website: www.AdamWitty.com www.AdvantageFamily.com Featured Photo by Wesley Tingey on Unsplash www.WorkFromHomeShow.com

This episode is released to commemorate My Best Life Now's 1st anniversary! Wow, this year has gone by so fast! ------- This month's focus is on "Relationships That Thrive", so I invited relationship coach Robyn Zaval, from Raising Greatness Coaching. She is also the creator of OnlyTheInspired.com coaching platform which was launched in September 2020. She shares her journey as she discovered her life purpose, realized the value of coaching, saw the vision for OnlyTheInspired.com and her passion for coaching. She also shares some relationship lessons she learned along the way. Sit back and enjoy the conversation! REIGNITE your life! Take action to serve your dreams. A 5 minute baby step moves you one step closer to the life of your dreams! Today is the a beautiful day to live your best life now! --------- Robyn's Gift: OnlyTheInspired Offer: Sign Up To Get A Free 30 Day Membership https://onlytheinspired.com/life-reignited/ --------- Robyn's Favorite Song: "If Today Was Your Last Day" by Nickelback Robyn's Favorite Books: "Start with Why: How Great Leaders Inspire Everyone to Take Action" by Simon Sinek "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant" by W. Chan Kim and Renée Mauborgne "The 5 Love Languages: The Secret to Love That Lasts" by Gary Chapman Robyn loves all things Brené Brown. Brené's books include "The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are", "I Thought It Was Just Me (but it isn't): Making the Journey from "What Will People Think?" to "I Am Enough"", "Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead" and "Dare to Lead: Brave Work. Tough Conversations. Whole Hearts." https://brenebrown.com/downloads/ Robyn's Favorite Healthy Snack: Jennie's Organic Coconut Bites with Cranberries, Chia Seeds, Goji Berries & Chocolate -------- Life REIGNITED Spotify Playlist: https://open.spotify.com/playlist/1OvhxpUTgRroYSRQM60llt -------- Happy 1st Anniversary My Best Life Now!

Pierre has been focused on growing B2B SaaS for the past 10 years with Growth and Account Based Marketing. He's passionate about Sales & Marketing Alignment and he recently launched a newsletter on the subject (align.substack.com). In this episode we talked about how he started designing websites at the age of 10, what made him get into B2B and SaaS marketing, why soft skills are more important to marketers than technical skills, how teams should be thinking about data implementation, how he stays up-to-date on digital marketing with the help of online communities, and more. You can connect with Pierre on Linkedin. Resources mentioned in this episode include: The Revenue Collective The most impactful book for Pierre's Career: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim Winning By Design book list ICE (Impact, Confidence, and Ease) Scoring for strategy and project management --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message Support this podcast: https://anchor.fm/kennysoto/support

Get excited! It’s a New Year, and we are in that space between where we used to be, to where we are going. Dr. Venus loves this because it is ripe with opportunity and the chance to get clear on what we need to do to level up and take better control of our destiny. If 2020 showed us anything, it was that it is more important than ever to make money by using your experience and lived knowledge rather than your time or be dependent on a location. This week, Dr. Venus talks about the very first step in creating a new market, becoming the author of your own life, and taking ownership of what it really means to manifest your millions.   Key Takeaways: [4:54] When it comes to making money and wealth, you aren’t behind. It may feel that way and looks like everyone else around you is more successful, but money is fluid and always going up and down. Instead of judging yourself and comparing yourself with others, just know you have certain gaps that you are in control of working on. [6:57] Own what you are good at, and don’t dwell on what you aren’t. For Dr. Venus, you may never see her whipping up a four-course meal at home, but she knows she is a master when it comes to money and helping others make their millions. [8:13] If you have low self-worth or confidence, you will see everything as a cost and potential liability. When you feel like you have to prove that you are worthy, you relate to yourself already in a deficit. Even if you have been sucker-punched or pimp slapped by life, you can learn to feel confident about what you bring to the table. [11:29] YOU are the investment. Bet on yourself, not the stock market, economy, or politics. Have faith that you will do what it takes to close the gaps between having no business and a million-dollar business. Unless you are willing to go the extra mile and put in the work, you are invested in a hope.  [16:29] There is a difference between having someone coach you, and asking for help so someone can do the work for you. Stop looking for help outside of you, the answers are within. You just first have to become accountable for your own life, and ultimately your own success.  [18:32] Before you create a new market, you need to become the author of your own life.  [19:59] Are you clear on the reality of what it takes to be a millionaire? Have you studied, researched, learned, asked questions, and really looked at what in your life is holding you back? [22:07] Even if we are experts in one area, there is always more to learn in another. That is brave. Dr. Venus may be a savage when it comes to writing and is a best-selling author, but she is now closing the gaps on learning to write for television. She may be a baby at it now, but she won’t stop until she masters it. She invested in great resources, takes the time to hone her craft, and knows that the difference between no show and an Emmy winning hit is putting in the work. [23:37] Creating a new market is taking your pain and turning it into a space where you are a category of one. You aren’t just the best, but you are also the only. [26:44] You have to tell the truth about what keeps you stuck, sick, and small in a mediocre life. [28:13] This world needs you and you are valuable. If you want to be a new market, the real work is to take on healing.   Quotes: The reason why my money flows is that I invest in me. If I take it on, I will not stop until I win. I’m betting on me, not the stock market, economy, or politics, I’m betting on me. I trust me to keep going until I turn the tide.” “Before you create a new market, you need to become the author of your own life.” “I learn what I don’t know — then learn it so I can win. And I won’t stop until I do.” “I don’t want you to be the best, I want you to be the only.”   Mentioned: Dr. Venus Website | Facebook | Twitter | Instagram  “Hot Mess Millionaire” Amazon Pilot  ”Hot Mess Millionaire” Complete Series (https://www.youtube.com/c/DrVenusOpalReese) Join the conversation! Hot Mess Millionaire Facebook Group Free Gift When You Join The Truth Tribe The Black Woman Millionaire Hot Mess Edition   RESOURCES Wanna be the best or the ONLY? Check out the difference here: Category of One Masterclass: https://joinnow.live/s/E8oahz Ready to bring in money from what you “know” instead of what you “do” and become your own ATM for the rest of your life? Check this out: https://moneymogulformula.com/ Black Woman Millionaire: An Insurrection Of Personal Power Purple Cow: Transform Your Business by Being Remarkable By Seth Godin Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant      

How To Make Your Competition Irrelevant. Do you wonder how companies like apple, Cirque du Soleil and a raft of others have become category kings? This episode shows how companies like this created their own blue ocean. Their own market. Free from competition. Sure people have jumped into those markets now. But in the beginning. They were first. Imagine if you were the only business in your market... Woowee. Wouldn't that be nice? Discover how in this episode.

Meet Farid Singh - a founder of the niche Technology and Creational Strategy consulting firm - Take 3 Innovate Ltd. On a daily basis, Farid wears multiple hats that let him work within both: the Startup and the Corporate field. He is also a Program Director at Startup Wise Guys and a GP to their new Cyber fund. Farid is driven by working with various startups and is passionate about their success. As a Blue Ocean Strategy practitioner, he works on the early infancy of products and services to help them with the highest chances of survival. Tune in!

You're in for a treat today! We're speaking to Dave Wakeman, aka the Revenue Architect. Dave is a star in the ticketing and entertainment industry, and he's the guy that American Express referred to as The King of Tickets. Dave has a fascinating story to share! In today's show, he talks to us about creating revenue, how to deal with change, and reinventing yourself. He also tells some amazing stories that are sure to inspire you! Dave Wakeman's bio Dave Wakeman is “The Revenue Architect.” His consulting work has attracted clients such as American Express, Manhattan Construction Company, Volunteers of America, Yahoo!, the United States Department of State, the Seattle Seahawks, and over 100 other leading companies from around the globe.  Dave is widely known for his work in modernizing the secondary ticket market and partnering with American Express and Circles on their Black Card ticketing program that revolutionized the way that people buy tickets and view the secondary market.  With his consulting firm, the Wakeman Consulting Group, Dave has turned his focus to helping organizations around the globe maximize their profitable revenue.  Dave is a powerful advocate for the need for businesses to tell stronger brand stories and that explosive growth isn't a miracle. It is a product of having a great strategy combined with the right marketing and sales efforts.  You can see Dave regularly writing and being interviewed about marketing and revenue in the pages of SEAT Magazine, The Seattle Times, The New York Post, and US News and World Report. Dave is also a frequent guest on radio and television, including appearances on The Tom Leykis Show and The Exchange with Amanda Lang and many other media appearances. Nightclubs Dave started his career opening nightclubs in the mid-1990s, and he opened nightclubs all over the country. The club that he opened in St. Louis did not do very well, and that led Dave to one of the best opportunities of his career. A great career opportunity Dave moved to Seattle, knowing no one there, and with about $600 in his pocket. He landed a job working for Paul Allen, who helped start Microsoft with Bill Gates.  A talent for marketing Dave helped Paul to open the Experience Music Project, which is on the grounds of the Seattle Center and is now called the Museum of Pop Culture (MoPOP). That was where Dave discovered that he had a marketing talent. Dave Wakeman's move to New York    Dave Wakeman's marketing ability led him to many different places. He moved to New York and worked with a company called Americana Tickets. That was where he worked with American Express and the Centurion Card, helping them to figure out how to buy and distribute tickets for their clients all over the world. Dave worked on many different projects Together with the ad agency for Yellowtail Wines, Dave threw Tailgate parties in 36 cities. That was one of the key ingredients that helped Yellowtail to grow and get into Costco. He worked with Coca-Cola on the launch of their Odwalla product, the efforts to support the Affordable Care Act in America and to get President Obama re-elected in 2012. He also did a lot of work in Australia.  Generating money Dave Wakeman grew up in very modest circumstances. He realized very early on that the way to make something of himself would be through his ability to generate money and to market and sell effectively. Over the years, he developed an eye for the things in which people look for and find value. Dave Wakeman's thoughts on creating value Dave understands that if you can create enough value for the people you're aiming to serve, then you should also be able to collect some of that for yourself. Unique experiences in LA Dave helps people get registered to vote through #iVoted, which also invites people to attend virtual concerts with some great artists.  Helping non-profits Dave loves to give back, so he often uses his expertise to help non-profits. Creating revenue  If you want to create revenue or have the most impact, you consistently need to ask three questions: What is the value you're trying to create?     Who is the customer that will pay you?     How do you reach those people? You need to focus on the value that you're trying to create for people, you need to find the specific person who you can help, and you need to communicate effectively. Strategy and tactics Strategy is where you're trying to get to, and tactics are how you get there. Lack of precision Dave believes that when people lack precision when they speak, it leads to poor outcomes. The King of Tickets Dave Wakeman attributes becoming known as The King of Tickets to luck, his excellent relationship-building skills, and technology. You are not replaceable Dave points out that your ability to be you is not replaceable. So, you need to invest in having a point of view, relationships, and finding ways to create value for the people you serve because none of those are replaceable. Coping with change We need to embrace change. So, although we are going through a terrible time right now, you should not give up because people will come back.   Recognizing and embracing the power of change Change will come, no matter what. Many years ago, Dave learned that change is the only thing in life that is certain. And when change rears her beautiful face, you must embrace her because change is the only thing that you have.  Reinventing yourself, coming out of the pandemic Coming out of the pandemic, you don't have to be the same person you were going into it. The key to reinventing yourself lies in looking at what you want to do and who you want to become going forward. Links and resources: Dave's newsletter    Dave's Sunday strategy newsletter, The Business of Value  The Business of Fun Podcast  Books mentioned: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant  by W. Chan Kim and Renee Mauborgne Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive by Dorie Clark Reinventing You, With a New Preface: Define Your Brand, Imagine Your Future by Dorie Clark Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It  by Dorie Clark Connect with Eric On LinkedIn On Facebook On Instagram On Website

One step and one step only is what it takes to start off right in making your competition irrelevant. While most people neglect this very crucial step you can be the exception. In this episode, Shana shares the proven concept in history that will distinguish you while making you stand out in a full marketplace. Tune in and subscribe for future episodes!

Do you have a background in HR and an interest in operations? Are you unsure how the two fit together?   Today on the podcast I am joined by Kimone Napier, one of my expert Director of Operations (DOO) coaches in the area of HR and hiring. Kimone has a corporate background and she built her business around her HR expertise.    Kimone is a hiring expert and the CEO of The Lean Process Strategist. She partners with service minded entrepreneurs to optimize their businesses using strong people leadership and strategic input. She has several years of experience working with senior leaders and entrepreneurs by providing strategy and HR support. Kimone helps entrepreneurs grow their teams with intention, reduce their overwhelm, and attract high quality candidates. Kimone’s goal is to customize a solution to help you scale your business and to become the visionary leader that you crave to be.    Meet Kimone Napier Background Started her career working in operations  & HR, in both govt space and corporate in New York City Started to want some more freedom and flexibility in her lifestyle around 2017 Jumped into the online space and found Natalie’s Director of Operations Certification Program which has provided a wealth of abundance for her and her family Currently serves CEOs in HR and operations capacity   When you left corporate for entrepreneurship, what did you think you would be doing? Initially she had a hard time envisioning how to do this type of work She wanted to leverage her skills in the online space, but lacked the structure Started by providing operations and administrative support but knew she could offer more Knew she had a refined skill set, just needed structure and a way to market herself, which is where the DOO certification piece fit   How do you make money today? Has niched down into 3 different offers: Hiring: helping CEOs and visionaries hire with intention and onboard team members in the right capacity DOO services Strategic mapping for visionary leaders to get an understanding of their business plans “When you are able to partner with somebody and bring them a solution that can forever change their personal life and their profits, that is ultimate fulfillment.” -- Natalie Gingrich   As a hiring/HR expert, can you share some key takeaways? 3 key areas when hiring: Identify your mission: why are you doing what you do in their business?  Know where your company is going: you can hire for the most immediate need, but if there are changes it is likely that the relationship with your hire is going to change. Know your core values: Your values and the values of your candidate need to align otherwise there will be a disconnect. If they don’t the relationship is not going to work.  “You want to hire with intention to find a more long term fit for your business especially as it’s growing.” -- Kimone Napier   “If you only hire for the gap you have right now, you are not serving your future self.” --Natalie Gingrich   What is your experience with hiring in regards to identifying values? Leaders don’t have the time to dive into hiring the way they need to They are pulled in too many directions, and end up focusing on marketing themselves, sales, visibility, interviews, etc. When they do decide to hire they often go about it by posting on social media, and are then inundated with DM’s which just stresses them out   The Director of Operations Certification Program follows a blueprint similar to an HR Business Partner. Can you speak to that? The DOO certification program is like a fast track to getting a skill set similar to a masters or an MBA in HR Helps propel you forward in this area because the content benefits you in the areas of HR, financials, and operations Has her masters, but values the certification because it is the fast track in terms of knowledge as applied to the HR discipline   Can you share what the DOO certification has done for you? The certification helped her find what she was looking for in terms of family, home and business Helped her align offers, strengths and goals to leverage everything she wanted to bring to the table Created an abundant lifestyle in terms of the type of clients she gets, and the type of freedom she has Given her time to relax, slow down, and enjoy life If you are looking for a transformation and you have the skill set of project management, financials or HR, I would highly recommend you to look into the DOO certification program.  Connect with Kimone Website   Weekly Ops Activity Go to one of your leaders and have them identify their core values. Then, come on over to the Facebook group, and post on the thread what their values are. I also challenge you to identify yours, so you can compare.   Links Mentioned Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant   Other Ways to Connect with Me: Website Private Facebook Community Facebook Page Instagram This episode was first published at theopsauthority.com/podcast/65.

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In this episode, host Neil Howe talks to Perceptual Positioning Consultant Stephan Stavrakis about how businesses and organizations need to find the true value and passion of the company and share that message to increase customer loyalty and sales. Stephan Stavrakis is the owner of PerceptualPositioning.com in Vancouver, BC where he is known for bringing his own passion to the consulting industry and really finding the missing factor that makes great companies so successful. Listen in to this entertaining interview as Stephan shares how to prevent CEO burnout and stagnating sales – to developing a company culture that owners, staff, and customers are passionate about and makes competition irrelevant.Find out more about Stephan Stavrakis and Perceptual Positioning here, http://perceptualpositioning.com You can also get instant access to Stephans’s The Death Of Competition Whitepaper Free HerePerceptual Positioning34A-2755 Lougheed Hwy.Suite # 119Port Coquitlam, BC V3B-5Y9V3C-6A6Email: info@perceptualpositioning.comPhone: 778-285-6644Fax: 1-888-868-8317The Trust Factor Radiohttps://businessinnovatorsradio.com/the-trust-factor-radio/Source: https://businessinnovatorsradio.com/stephan-stavrakis-perceptual-positioning-consultant-shares-how-to-tap-into-your-true-value-and-make-competition-irrelevant

In this episode, host Neil Howe talks to Perceptual Positioning Consultant Stephan Stavrakis about how businesses and organizations need to find the true value and passion of the company and share that message to increase customer loyalty and sales. Stephan Stavrakis is the owner of PerceptualPositioning.com in Vancouver, BC where he is known for bringing his own passion to the consulting industry and really finding the missing factor that makes great companies so successful. Listen in to this entertaining interview as Stephan shares how to prevent CEO burnout and stagnating sales – to developing a company culture that owners, staff, and customers are passionate about and makes competition irrelevant.Find out more about Stephan Stavrakis and Perceptual Positioning here, http://perceptualpositioning.com You can also get instant access to Stephans’s The Death Of Competition Whitepaper Free HerePerceptual Positioning34A-2755 Lougheed Hwy.Suite # 119Port Coquitlam, BC V3B-5Y9V3C-6A6Email: info@perceptualpositioning.comPhone: 778-285-6644Fax: 1-888-868-8317The Trust Factor Radiohttps://businessinnovatorsradio.com/the-trust-factor-radio/Source: https://businessinnovatorsradio.com/stephan-stavrakis-perceptual-positioning-consultant-shares-how-to-tap-into-your-true-value-and-make-competition-irrelevant

Let's take a look at BLUE OCEAN STRATEGY by W. Chan Kim and Renée Mauborgne. This book is for entrepreneurs, founders, marketers, or managers that are interested in marketing strategy. It's especially relevant for businesses that need to differentiate themselves within a highly competitive industry.We'll go through a quick book summary covering three key insights from BLUE OCEAN STRATEGY to help you decide if this is the right book for you. And if you enjoy this book you may also want to check out BLUE OCEAN SHIFT in the future!CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:

GingerBratzel.com/episode17Even as the world has changed, the fight for your patients’ attention hasn’t gone away. But every business has taken their eye off the ball…including your so called ‘competition.”Here’s your moment to create your NEW position in the marketplace as we redefine the business of dentistry. Regardless of your location and demographics, you can get in on the ground floor of your new direction.You get to make up the rules and set the stage as you pivot, without compromising care.

In part 2 with Mark Burwell, we double-click on why your children should become your mentors dodging energy vampires the art of "cupid-ing" and how to avoid a supernova burnout Here's what Mark tells us NOT to do: 1. Don't be a spectator. 2. Don't trust everyone. 3. Don't try to help everyone. 4. Don't ask customers what they want. 5. Don't forget about the transition. 6. Don't build cages. 7. Don't retire. Mark says these 3x books will change your life: StrengthsFinder 2.0 (https://www.amazon.com/gp/product/159562015X?ie=UTF8) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (https://www.amazon.com/gp/product/1625274491?ie=UTF8) The Innovator's Mindset: Empower Learning, Unleash Talent, and Lead a Culture of Creativity (https://www.amazon.com/gp/product/0986155497?ie=UTF8) Books by Mark: https://www.evolutionsgroup.com/boooks (https://www.evolutionsgroup.com/boooks) Connect with Mark: www.evolutionsgroup.com (www.evolutionsgroup.com) inkedIn (linkedin.com/in/mark-burwell-7a11501) These 3 books shifted my mindset in absolutely massive ways: 1. The Science of Getting Rich, Wallace D. Wattles (https://amzn.to/2TW447P) 2. Atomic Habits, James Clear (https://amzn.to/2vPYoCr) 3. The 10X Rule, Grant Cardone (https://amzn.to/38HJcG9) Let's Connect: Instagram (http://www.instagram.com/kylemschmitz) Facebook (http://www.facebook.com/whatnottodopodcast) Twitter (http://www.twitter.com/kylemschmitz) LinkedIn (http://www.linkedin.com/in/kylemschmitz) www.startwithwntd.com (http://www.startwithwntd.com/) connect@startwithwntd.com I LOVE these tools: I get a lot of questions about my recording set up. Well, here it is! Pretty simple: Isolation Booth (https://amzn.to/2SPEXmj) Music by AUTUMNAIRE: Spotify (http://bit.ly/autumnaireband) Apple Music (https://apple.co/3255O10) @autumnaireband (http://www.instagram.com/autumnaireband) www.autumnaireband.com (http://www.autumnaireband.com/) --- Support this podcast: https://podcasters.spotify.com/pod/show/whatnottodo/support

Do you do what you love? I mean, do you even like what you do? What would your perfect day look like? And what if that could be every day? Is the apex of life retirement? And is that when we finally get to have the life we've always wanted? What can parenting teach us about building a team? What can owning a business teach us about building a family? In part 1 with Mark Burwell, we get into: doing what you love picking your lifestyle re-thinking retirement and the striking similarities between our children and our employees And so much more. Mark says these 3x books will change your life: StrengthsFinder 2.0 (https://www.amazon.com/gp/product/159562015X?ie=UTF8) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (https://www.amazon.com/gp/product/1625274491?ie=UTF8) The Innovator's Mindset: Empower Learning, Unleash Talent, and Lead a Culture of Creativity (https://www.amazon.com/gp/product/0986155497?ie=UTF8) Books by Mark: https://www.evolutionsgroup.com/boooks (https://www.evolutionsgroup.com/boooks) Connect with Mark: www.evolutionsgroup.com (www.evolutionsgroup.com) inkedIn (linkedin.com/in/mark-burwell-7a11501) These 3 books shifted my mindset in absolutely massive ways: 1. The Science of Getting Rich, Wallace D. Wattles (https://amzn.to/2TW447P) 2. Atomic Habits, James Clear (https://amzn.to/2vPYoCr) 3. The 10X Rule, Grant Cardone (https://amzn.to/38HJcG9) Let's Connect: Instagram (http://www.instagram.com/startwithwntd) Facebook (http://www.facebook.com/startwithwntd) Twitter (http://www.twitter.com/startwithwntd) LinkedIn (http://www.linkedin.com/in/kylemschmitz) www.startwithwntd.com (http://www.startwithwntd.com/) connect@startwithwntd.com I LOVE these tools: I get a lot of questions about my recording set up. Well, here it is! Pretty simple: Isolation Booth (https://amzn.to/2SPEXmj) get a $20 Amazon gift card (https://www.buzzsprout.com/?referrer_id=812599) for signing up. Music by AUTUMNAIRE: Spotify (http://bit.ly/autumnaireband) Apple Music (https://apple.co/3255O10) @autumnaireband (http://www.instagram.com/autumnaireband) www.autumnaireband.com (http://www.autumnaireband.com/) --- Support this podcast: https://podcasters.spotify.com/pod/show/whatnottodo/support

We’re glad to have with us today Joe Calloway, an expert on business leadership whose client list reads like an international Who's Who in business, ranging from Coca Cola and Delta Air Lines to Cadillac and American Express. Joe also works with small to mid-sized companies, including franchisees, medical practices, and a range of professional services groups.   Joe is the author of Be the Best at What Matters Most and six other ground-breaking business books, including Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others. His newest book is The Leadership Mindset.   Today, Joe and I talk about his transition from being a keynote speaker to becoming a top business consultant. Tune in with us as Joe also shares his fascinating insights that can enlighten anyone in the business world!   Episode Highlights:   ●       How Joe Took a Turn on His Career Path [3:28] ●       What You Can Do to Stand Out in the Marketplace You’re In [10:53] ●       Joe Shares His 3 Customer Rules [13:27] ●       Useful Tips from Joe’s 3 Core Concepts  [21:13] ●       Top Daily Goals Joe Strives For [29:25] ●       Book Recommendations [33:22]   AND MUCH MORE!   Resources Mentioned In This Episode: ●       If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent. ●       Learn more about Joe and what he can do at your leadership meeting or strategic planning retreat through his website joecalloway.com. The site also features his life’s literary works! ●       Connect with Joe: o   Facebook o   Twitter o   YouTube o   LinkedIn o   Email   ●       Book Recommendations: o   This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin o   Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne   Quotes:   “I’m not a big fan of buzzers and bells to differentiate, anything that comes close to a gimmick, because those wear off.” “I don’t know what I’m selling until I know what they’re buying.” “If you can learn the difference between a distraction and an opportunity, that’s a big deal.” “If I’m doing the exact same thing today that I was doing a year ago, then I am, to a certain extent, irrelevant because everything changes all the time. I have to try and stay one step ahead of that.” “For me, a startup business, as much as anything else, is an information-gathering process.” “This is such a cliché, but it’s true now more than ever, you gotta be flexible, you gotta be willing to change.” “Information and ideas are everywhere, and if you’re not proactively going after them, then shame on you. It’s gonna hurt your business; it’s gonna hurt your career.”   Ways to Subscribe to The Top One Percent:   Apple Podcast Stitcher PlayerFM Podtail

Learn how you can really, really find your soul mate!   This is a podcast that everyone should pay attention to. Our guest is Clarissa Silva, the founder of Your Happiness Hypothesis (H20) Method. Based on an algorithm she created, this "first-ever disruptive relationship technique" helps people find their significant other, husband, wife, partner, through a methodology that really works. After trying e-Harmony and all the other dating apps, she took the traditional psychological and behavioral science models and re-engineered them to be 10 times more effective. And guess what? She met her husband! If you're like me, you'll find our conversation fascinating, and possibly, even the gateway to love and happiness.  Successfully disrupted the matchmaking industry Clarissa Silva revolutionized the way she approached love after examining the conventional theories and realizing that none of them had ever worked in her life. Thus began her journey into disruption. In this podcast, we examine this topic from the perspective of the challenges facing men and women today. How can we find the right partner who is honest and authentic when so many potential companions lie about their age, are deceitful about their interests, and present a false illusion about themselves and what type of person they would like to meet? Clarissa was experiencing the same pain. So in true Blue Ocean fashion, she took her talent and brainpower and created a magical algorithm that really works. Bravo Clarissa! To learn more about how to find your potential mate, read Clarissa's blogs here. Ready to find love? To enroll in Clarissa's Your Happiness Hypothesis (h20) Method: Finding The Right One Program, her revolutionary 6-week relationship method that contains her own scientific-based techniques on how she met her husband, click here. About Clarissa Silva Clarissa is a behavioral scientist, researcher and relationship coach with 18 years' experience in mental health, behavioral science and public health. She was trained as a scientist and researcher at the University of Michigan where she received the prestigious National Institutes of Health Ford/Fogarty fellowship. She has been affiliated with NY Presbyterian/Columbia University Medical Center, NY Presbyterian Cornell Medical Center-Payne Whitney Clinic, Harvard University, Federal University of Rio de Janeiro, New York State Psychiatric Institute and the United Nations, and is currently a member of Harvard Medical School’s IOC, which is dedicated to the science of coaching as a practice.  In the US, Clarissa has been featured on FOX, NBC, HuffPostLive, ABC, CBS, PR Newswire, Google Local, Washington Post, Huffington Post, Vice,Teen Vogue, Business Insider, Glamour, NY Post and Latina, among others. Internationally, she has appeared on Yahoo Japan, Metro International, Cosmopolitan Italy, Cosmopolitan Netherlands, Vice Germany, Vice Spain, Vice Columbia, MSN Spain, Cosmopolitan UK and Кафе пауза (Macedonia). Want to learn more about the disruptive power of Blue Ocean Strategy? Check out this blog and 2 podcasts Blog: Time to Make the Competition Irrelevant, Blue Ocean® Style! Podcast: Michael Olenick—What You Need To Know About Blue Ocean Strategy® Podcast: Ask Andi—How To Find Your Blue Ocean Strategy® Step 1 Additional resources Clarissa's website: clarissasilva.com My award-winning book: On the Brink: A Fresh Lens to Take Your Business to New Heights Simon Associates Management Consultants website  

In this episode you'll learn...Tips to set you apart from your competitionHow to grow your business organically without fancy tech or ad spendGrowing a realistic, sustainable business.Contact InformationMaria Fontana"Business Is A Spiritual Thing: Blending Spirituality and Business" Book (affiliate link)Facebook: https://www.facebook.com/maria.fontana29Website: https://mariafontana.com/Website: https://zenandprofits.com/ Susan LeonardsonEmail: hi@susanleonardson.comWebsite: susanleonardson.com/discoverFacebook: facebook.com/susleonardsonFacebook Page: facebook.com/sleonardson/ 

Hear how great things happen when you're willing to change! Jake Manthei and his company, Aster Brands, was a client of ours when I led a Blue Ocean Strategy workshop for their manufacturers last year. These were very smart individuals who each knew it was time to find their Blue Ocean. They also knew they have to continue to innovate, find new ways to solve problems, and at times, pause and re-think “the way we do things.” We had a great time, and I learned a lot about how companies can listen to client needs, see unmet ones, and turn those ideas into real business opportunities, even without following a Blue Ocean Strategy process. It's all about learning how to listen differently. Now it's your turn...listen in! A family business that's passionate about unleashing possibilities Aster Brands provides forms, molds, equipment and support for concrete manufacturers around the globe. What sets it apart is less what it does than how it does it. This is a very Blue Ocean company. Aster Brands is also the parent company of Redi-Rock International, Rosetta Hardscapes and Pole Base.  You will love Jake and enjoy his journey with us I really liked Jake's three core principles for his organization: Lead the Way, Never Give Up, Always Be Caring. I know they will give you some ideas about how to think about your own organization and the values you hold dear. The conversation in our podcast is three-fold: How does a family firm (Aster Brands is now into its fourth generation) sustain its growth and its family roots? How did Redi-Rock take such an innovative, Blue Ocean approach to solving a real unmet need for builders—namely, how to build strong retaining walls more easily and effectively? What is the power of Aster Brands' culture and its core values for attracting and retaining talent from across the country to Petosky, Michigan, which is neither an area of high density nor necessarily a popular go-to community? Background on Jake Manthei Jake is a fourth-generation entrepreneur and a partner in The Manthei Group, a collection of companies in a wide range of industries across North America that was originally started in the early 1900s by Jake's great grandmother, Constance Manthei, who grew and sold aster flowers. Over the decades, Constance's small venture grew to include a hardwood veneer and plywood mill, a heavy construction company, a concrete company, a local microbrewery and several RV resorts, in addition to Aster Brands. Its motto: "Enriching lives through our creations." Jake graduated from Arizona State University with a degree in marketing. For more on this subject, we suggest these blogs and podcast: Blog: Are You Ready to Find Your Blue Ocean® And Get Growing? Blog: Time to Make the Competition Irrelevant, Blue Ocean® Style! Podcast: Ask Andi—How To Find Your Blue Ocean Strategy® Step 1 Additional resources Jake's companies: Aster Brands and The Manthei Group My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Our website: Simon Associates Management Consultants

Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books.  Adam has authored and co-authored several books including Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business with a Book and the book we are speaking about today, Authority Marketing: How To Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.

“I think those pain points in all areas of golf are tremendous opportunities to rethink the industry in many exciting ways" To kick off Season 6 our host Colin Weston speaks to Professor Renée Mauborgne, co-author of the best-selling business books Blue Ocean Strategy and Blue Ocean Shift. Renée provides a masterclass on how golf industry businesses and organizations can capture new demand, find new customers and make the competition irrelevant. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/X7wcIstN.jpg On this episode Renée and Colin cover a wide range of golf industry topics including: • How non-golf oganizations like Cirque de Soleil, Airbnb and Apple have applied Blue Ocean Strategy to their success. • How you can shift your organization from competing to creating with tools and a framework in a risk-minimizing way. • If you want to create a blue ocean, you can’t look at what people are doing in your competitive set. You need to look outside to understand how to shift what you do to creat new value. To learn more about how Blue Ocean Strategy has unlocked new growth in the golf industry, read Colin's blog post "Turning Green Fairways Into Blue Oceans (https://www.blueoceanstrategy.com/blog/turning-green-fairways-into-blue-oceans/)". https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/jDH9SdbW.jpg Renée speaks about how successful companies have created new products/services/experiences that appeal to the ocean of "non-customers" that both Topgolf and Cirque de Soleil have captured. Rather than competing over the existing customers your industry fights over, Blue Ocean Strategy allows you to attact a much bigger audience found in the "Three tiers of non-customers". https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xzAuVD8-.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ARuQ4KxZ.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/l4okoX8c.jpg To learn more about Blue Ocean Strategy, visit their website at https://www.blueoceanstrategy.com/ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Y-1ouf4M.jpg (https://www.blueoceanstrategy.com/) Special Guest: Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift.

Today we're talking about one of my favorite topics! How to make your competition irrelevant. You see.. the trick in the online game isn't to compete.. It's asking yourself the question of "how can I provide so much more value to the customer there isn't a question in their mind between me and the other guy?" Learn more about making your competition irrelevant at: AkbarSheikh.com

Let's meet our guest – Dr. Fiona Ellis-Chadwick, Senior Lecturer in Retail Management and Director of Impact at the Institute for Research & Consultancy Application at Loughborough University. Fiona had a successful commercial career in retail before becoming an academic in the field of digital marketing and online retail management and has co-authored some of the leading marketing management textbooks as well as having research published in numerous journals (all links are in the show notes as usual). With a passion for bringing management and business education to life through such topics as retail marketing, digital technology and economic growth as well as leading multi-media teaching projects, Fiona has also worked as an academic consultant on The Virtual Revolution, Foods that make Billions, Evan’s business challenges and Radio 4’s The Bottom Line. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksFiona Ellis Chadwick: http://www.lboro.ac.uk/departments/sbe/staff/fiona-ellis-chadwick/ Books:Principles and Practice of Marketing (UK Higher Education Business Marketing): https://amzn.to/2IcPwbC Principles and Practice of Marketing: https://amzn.to/2I9Mxoh Digital Marketing: https://amzn.to/2jQlC2b Digital Marketing: Strategy, Implementation and Practice: https://amzn.to/2IdAV3P SOSTAC® Guide To Your Perfect Digital Marketing Plan: https://prsmith.org/books/ Google:The Way Back Machine: http://archive.org/web/ App:Uber: https://www.uber.com/en-GB/ Theory:Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant: https://amzn.to/2IcZ3PM

How would your business change if you made your clients so happy with your products and services they never think of leaving you? If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit GeniusNetwork.com/98. Here’s a glance at what you’ll learn from Eric Douay in this episode: How to make your clients so happy with your products and services they never even think of leaving you 5 simple strategies for bonding more deeply with your clients and making them fall in love with you and your company Use THESE types of words when talking to clients if you want to increase your revenue and have your clients spending more, more often… 15 actionable ideas you can start using immediately to outperform and out-service your competitors Eric reveals the secrets to attracting, wowing and keeping your clients for life from a company that has done a billion dollars in transactions

In our fast-paced and entertainment-saturated culture, it’s easy to let book-reading fall by the wayside. In fact, many studies show that after college, the average person only reads 3 more books for the rest of their life! And don’t be tempted to think that the reading of books is old-fashioned and no longer relevant. There is power in the written word. And whether you’re an entrepreneur, business person, or simply someone who wants to continue to grow, reading books is an effective way to continue your personal development.   “You will be the same person in five years as you are today except for the people you meet and the books you read.” — Charlie “Tremendous” Jones Click here to download or listen to this episode now. Tip of the Week Since developing Parkinson’s in 2011, I have been receiving deep-tissue massage therapy as part of my treatment. I started with once a month, then once a week, and these days I get 3 massages a week. Here’s what this has taught me: your body is the frame through which you see the world. If the frame is bent, twisted, or in pain… you will experience the world that way. Get over your hangups, and go get a massage from a reputable massage therapist. Try it at least once per week for a month or more and let me know the difference it makes in your life! Spiritual Foundations Pray Prayers of Proclamation. When you have a need, do you pray or do you plead? Do you begin your prayers with words like, “Please God, please! God, I beg You to have mercy!” Prayers that plead and beg imply that your heavenly Father is not willing to help you. Yet, He is far more gracious and willing to give to you than you are willing to ask, think or imagine. (Ephesians 3:20) He desires above all things that you prosper and be in health, even as your soul prospers. (3 John 1:2) In fact, long before you have a need, God has already met that need. Long before you knew you needed a Savior, He sent His Son to be your Savior. This is your God! He is a good God. So when you beg Him for something, you are actually saying that He is reluctant to give and needs to be persuaded strongly before He will move. Yet, He is not like that. Jesus knew the heart of the Father. When He saw the woman bound with a spirit of infirmity, He did not pray, “Oh Father! She has been suffering for 18 long years! I beseech You, Father, have mercy on her. Please, please heal her!” No, when Jesus saw her, He immediately proclaimed, “Woman, you are loosed from your infirmity!” He spoke this way because He knew the heart of the Father. He knew that the Father wanted her delivered from her crippling condition. At the end of a church service, I don’t stand and pray, “Oh God, please bless Your people. Oh God, do keep them. Oh God, be ever so gracious to them!” Instead, I proclaim, “The Lord bless you. The Lord keep you. The Lord make His face shine on you and be gracious to you!” Beloved, when you pray, proclaim your healing, protection and provision because your Father’s heart overflows with love for you. And when you declare it, He sanctions it. When you declare it, He establishes it! Feature Presentation “9 Reasons You Need a Book-Reading Plan“ Here are 9 reasons you need a book-reading plan: Reading helps keep you current. Books can help keep you current on business trends and strategies. You can either spend thousands of dollars flying around the country going to seminars and masterminds or spend a few dollars on a book! Consider reading Michael Hyatt’s book, Your Best Year Ever – A 5-Step Plan for Achieving Your Most Important Goals. Provides material for your own writing and podcasting. Reading books offers you fresh information, strategies for presenting that information, and great stories to share with your readers. Read Chris Ducker’s book, The Rise of the Youpreneur. Reading books exercises your brain. Joseph Addison wrote, “Reading is to the mind what exercise is to the body.” Believe me, in this competitive environment, you don’t want a “flabby” brain!  I challenge you to read a book like, Miracles by Eric Metaxas. I guarantee that book will give your brain a workout.   Expands your worldview. Let’s face it. Most of us live and work within a fairly small bubble of relationships. Our market is defined by what and who we know. Reading can broaden our perspective. Consider reading, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W Chan Kim. Stimulates new ideas. Frequently, I’ll be reading a book and the content I’m reading launches me into a totally new idea. Reading does that! If you need some fresh ideas and new thinking for your business, read a book. Try reading, The 4-Hour Work Week by Tim Ferriss. Increases your vocabulary and conversational skills. Whether you realize it or not, when you’re reading, your mind assimilates new words and phrases. These new modes of expression become part of your vocabulary and find their way into your conversation without your conscious effort. Read Perry Marshall’s book, Evolution 2.0. Makes you a better writer. When you read a book that’s well written, your own writing begins to take on the qualities that you admire in others. Here’s a book that focuses on writing skills, but also features writing at its best: On Writing Well by William Zinsser. Corrects and/or corroborates your thinking. Reading what others think about a topic can either correct our misconceptions or confirm what we’ve held to be true. A best-selling classic that will either challenge or confirm your beliefs is Lee Strobel’s The Case for a Creator. Enriches your life. So far, we’ve been talking primarily about growing our intellect and our business. But reading for pleasure offers many benefits as well. Reading a book before bedtime is a great way to wind down and relax. Recreational reading opens a whole world of history, intrigue, humor, adventure, and fantasy. Reading kicks the borders off your imagination. Patrick Rothfuss’s epic novel, The Name of the Wind, is sure to provide you with an enriching experience. Creating A Reading Plan Commit to read a book a month. Create a list of books that you want to read. Read on an e-device or paper. (Consider the option of highlighting and scribbling notes in the margins of a printed book.) Find a reading buddy. Listen to audiobooks. (The retention rate for listening to a book drops significantly over reading it.) Resources Mentioned In This Episode Permission to Prosper is your key to unlock the vaults of wealth, wellness, and wisdom that will prosper you and everyone around you. Join us at this life-changing event, where we will help you construct your own prosperity blueprint… remove the inner conflicts about money, wealth, and possessions… and learn from our world-famous speakers, including Jeff Goins, and more surprise guests to be announced soon. VIP seating and red carpet perks are also available, including personal time with Ray. To get the details, and to get your ticket now at the lowest possible price, go to permissiontoprosper.com   Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.  

Imagine you could make your competition irrelevant. Imagine nothing they do affects you one way or the other. Their pricing, irrelevant. The size of their audience, irrelevant. Their celebrity-like status in your market, irrelevant. Well, it’s not only possible, it’s actually far easier to make your competition irrelevant than it is to out-compete them or waste energy wishing they’d go away. And in this episode Adrienne and Russ offer up six strategies for making your competition irrelevant. By applying these six strategies (and one in particular) you can swoop into and dominate any market, anywhere, at anytime. Plus, in less time than you’d believe, you could be the highest earning expert in your market—without a big list, without a huge audience of followers, and without all the complicated moving parts. In this episode you’ll discover: Strategy One: How to turn your competition into your own personal R&D lab so that your product or service stands head and shoulders above anyone (and everyone) else in your market.   Strategy Two: The internet’s most persistent and destructive myth. It’s causing too many companies to waste time, overspend on things that don’t matter, and earn FAR less than they could be earning if they could just embrace the truth.   Strategy Three: When and why your process matters and, more importantly, when it doesn’t.   Strategy Four: The secret for making you and your business stand out like a rose among weeds.   Strategy Five: How, and why, our clients are able to charge $3,000-$10,000 over and over (and in many cases start turning potential clients away) even when a “big” name is working non-stop to sell a $97 or $497 product in the same market.   Strategy Six: Conventional wisdom leads to conventional results. Apply this overlooked (and often laughed at) strategy for truly UN-conventional results. Results like top-tier income, nearly unlimited freedom, and massive impact—without ever worrying about what your competition is up to. By the end of this episode, you’ll be amazed just how possible it really is to make your competition irrelevant. Mentioned in This Episode: Clients on Demand Russ Ruffino

Business expert and co-author of the world-famous “Blue Ocean Strategy,” Renée Mauborgne, shares her research-based secrets to success in this interview. We discuss everything from why being multi-passionate is a huge strength in any market, to the importance of challenging your deeply-held assumptions about your industry. Her new book, “Blue Ocean Shift,” will give you the roadmap you need to stop competing and start creating—once and for all. https://www.marieforleo.com/2018/02/renee-mauborgne-interview-blue-ocean-strategy-tips/ It's always impossible until it's done. @BlueOceanStrtgy via @MarieForleo

Top producers know real success goes beyond transactional thinking when it comes to making clients for life. The same is true for your competition. Joe Welu explains how to innovate to remain relevant and on the radar of the people and community you serve.

Top producers know real success goes beyond transactional thinking when it comes to making clients for life. The same is true for your competition. Joe Welu explains how to innovate to remain relevant and on the radar of the people and community you serve.

Kris is joined by very special guest, friend, skiing buddy, and founder of ChildCare CRM software, Chuck Gibbs. Kris and Chuck have much in common. They both started their businesses around early 2010 and are here eight years later, still great friends with a love for Colorado, working hand-in-hand on impacting the childcare industry and helping others toward their goals and dreams. In this episode, they do a deep dive on what you should be measuring in your business, some game-changing resources you can apply to your business, case studies and success stories on CRM, the specifics of how business owners can utilize ChildCare CRM to provide clarity around the enrollment funnel, as well as the use of automation so one can be enrolling people as they sleep or are on vacation! Now ChildCare CRM has the niche of providing the best software to improve enrollment and retention within childcare centers. Chuck’s software is now in over 2,500 schools in multiple countries, so he also shares an interesting take on childcare between countries and how his vision for his own business has grown and changed over time. He has started 19 companies, so he has some great and sound advice on challenges as an entrepreneur at every level.   Key Takeaways: [3:37] Kris welcomes her guest, Chuck Gibbs. He shares his background and involvement in software in the childcare industries. [6:26] When Chuck first started, he reached out to over 100 different centers, and visited many of them personally. Only 37% of the time did they take his contact information and then only 20% of the time did he get followed up with. [13:48] Chuck speaks on how the original passion and dedication for changing the world and making a deep impact has stayed the same, but their goal has changed. At first, it was to improve communication and build a business that was a lifestyle business. Once he reached that goal he expanded his vision to impact more globally. [17:26] Both Kris and Chuck find being in a mastermind group with other entrepreneurs crucial to self-development personally and professionally. [30:01] Chuck shares some of his travel experiences as they relate to the childcare industry. He is surprised at how similar the experiences are. He cites New Zealand and Australia as having some of the most child-centered curricula. One of the key differences, however, is the tolerance for risk in the play areas. [32:14] Finding great people, knowing your metrics, focus, and perseverance are some of the top factors of success that Chuck has learned along the way. [43:02] Exciting new announcement! Kris has decided to bring back the Enrollment Bootcamp Challenge live training. It’s a five-week course that is the bread and butter of what she teaches and will be updated in 2018. More information on Enrollment Bootcamp.   Mentioned in This Episode: Kris Murray Child Care Marketing Solutions Child Care Success Academy Enrollment Bootcamp Chuck Gibbs Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, by W. Chan Kim,‎ Renée Mauborgne Traction: Get a Grip on Your Business, by Gino Wickman Conversational Capacity: The Secret to Building Successful Teams That Perform When the Pressure Is On, by Craig Weber    

Sharon Vornholt goes over 5 critical steps you need to take to get your business out there to the world. Without proper branding and marketing, you’re going to be invisible in your market. From having a compelling story to professional photos of yourself, there are steps to take to help build your credibility in the business. Do you want to be a real estate investor but need step-by-step guidance to help get you started? The Investor Machine is a 90-day program with training, weekly tasks, bi-weekly group calls, and more! Schedule a free call to discuss your goals today!

Sharon Vornholt goes over 5 critical steps you need to take to get your business out there to the world. Without proper branding and marketing, you’re going to be invisible in your market. From having a compelling story to professional photos of yourself, there are steps to take to help build your credibility in the business. Do you want to be a real estate investor but need step-by-step guidance to help get you started? The Investor Machine is a 90-day program with training, weekly tasks, bi-weekly group calls, and more! Schedule a free call to discuss your goals today!

Episode 228: Renee Mauborgne - How To Make Competition Irrelevant (Blue Ocean Strategy) Renee Mauborgne is the co-author of the global bestseller Blue Ocean Strategy and the just released, indispensable follow-up, BLUE OCEAN SHIFT: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth. BLUE OCEAN SHIFT is a New York Times, Wall Street Journal, and USA Today Bestseller, and an International Bestseller. Her book Blue Ocean Strategy has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.  She served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms. She is also a Fellow of the World Economic Forum. Renee is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. She is the highest placed woman ever on Thinkers50.    "If you're going to look at other people, you're going to look like other people." Show Notes: Common Themes of Leaders who Sustain Excellence: Not focused on competing with others They create their own space, independent point of view Always interested in learning. Focused on pieces of information Insatiable curiosity, high level learner, a note taker Enormous propensity for hard work Smart people don't look for short cuts Willing to reinvent self if needed How to not compare yourself to others? "Focus on  delivering a leap in value -- they will come to you." "I don't look at social media. I look at how creative people are." "We are all far more creative than we think we are" "If you're going to look at other people, you're going to look like other people" Blue Ocean Strategy - What is it? Most companies focus on existing conditions, red oceans, bloody, with sharks Blue ocean companies/people "don't focus on competing, they focus on creating" How can this help someone with a side hustle? Or someone who wants to create a side hustle? Don't go into red oceans - don't do what everyone else does - Create your own distinctive space "It's not about market competing, it's about market creating" When people talk about startups, they think "disrupt" -- Renee prefers "non disruptive creation" Tony Robbins didn't disrupt anything. He created a new market (life coaching). He helped create a $2B market The idea of David killing Goliath is romantic but it doesn't typically work that way New industry recently created -- Viagra, Sesame Street, Coaching to get into MBA school, YouTube stylist, Bumble Growth model Solve a new problem (ie. Cyber Security) Redefine the problem the industry focuses on -- Cirque du Soleil -- "Circus and theatre" AirBnB Expand the opportunity scope "Are there patterns that allow them to be linked" "Creation is not a black box" Elon Musk and Jeff Bezos look to deliver overwhelming value, they do not compete "It's not about market competing. It's about market creating." Social Media: Read: Blue Ocean Strategy Read: Blue Ocean Shift Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12

In this Boomtank Book Talk episode, I talk about two books: W. Chan Kim, Renee Mauborgne 's Blue Ocean Strategy, How To Create Uncontested Market Space and Make the Competition Irrelevant and Wallace Wattle's The Science of Getting Rich (which is really not a book so much about money as much as it is about living a full, meaningful, rich life). The first book was first published in 2005 and has sold over 3.5 million copies. It is an Amazon Best Seller. The other was published in 1910 and is a business and personal development classic. Nearly one hundred years apart, the authors all stress the need to create something new in business versus competing with existing businesses, industries and trends to win in the future. The dominant business model we see around us is "competition". If you are struggling with your business, why not embrace a Blue Ocean Strategy and create something new, that's not in existence today? - Tune in an enjoy! https://www.boomtank.com/  P.S. I'd really appreciate a review if you like the episode and show. If so, please leave your review here, in iTunes. Thank you! - Carolyn 

Sharon Vornholt goes over 5 critical steps you need to take to get your business out there to the world. Without proper branding and marketing, you're going to be invisible in your market. Do you want to be a real estate investor but need step-by-step guidance to help get you started? The Investor Machine is a 90-day program with training, weekly tasks, bi-weekly group calls, and more! Schedule a free call to discuss your goals today!

Sharon Vornholt goes over 5 critical steps you need to take to get your business out there to the world. Without proper branding and marketing, you're going to be invisible in your market. Do you want to be a real estate investor but need step-by-step guidance to help get you started? The Investor Machine is a 90-day program with training, weekly tasks, bi-weekly group calls, and more! Schedule a free call to discuss your goals today!

Akbar Sheikh has become a very successful funnel builder. More importantly he has become even more successful at making his competition irrelevant. He reveals his secrets to getting publicity and influencers to help establish his authority. Show Notes What does irrelevant actually mean? How funnel hacking applies to making your competition irrelevant. The 7 secrets to success. The importance of likeability with funnels and business. How to utilize 100% of Facebook Marketing. Quotes: “There are so many funnel builders. That has zero relevance to me because there is only 1 Akbar.” “We can only use like 5% of our brain. We do the same with Facebook. It’s like using a Ferrari but only using one cylinder.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar AkbarSheikh.com

For this episode of Art of the Kickstart, we interviewed Ranjith Babu and Akshita Iyer of Inirv. Learn more about how there were inspired to create the Inirv React, what they’ve learned about product development, how to Kickstart a product and much more. Inirv React: Make Your Home Smarter and Safer Key Crowdfunding Takeaways What to do when you have a basic prototype and need a final product How to handle challenges that arise during product development How to know if crowdfunding is the right way to launch your product The benefits of launching a product on Kickstarter What you can expect to get out of exhibiting at CES Tips for exhibiting at CES Links http://inirv.com/ Inirv on Kickstarter The Lean Startup by Eric Ries Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne Connect with Inirv Inirv on Facebook Inirv on Twitter Inirv on Instagram Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 25% off! Art of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here. Transcript

Nicholas Kusmich is known as the world’s leading Facebook advertising strategist, delivering the highest returns on investment in the industry for his clients. In this interview, we discuss his journey as an entrepreneur, including how he became an authority in his industry, why specialization is the key to standing out in a crowded marketplace, key elements of a successful marketing campaign, and how he built his business around his lifestyle goals. For show notes and links to resources mentioned on this episode visit: www.lifestylebusinessmag.com/038 Subscribe to this podcast Leave a rating & review

During this week’s radio show you will learn about: Blue Ocean Strategy - what it is and how it can benefit you How to gain an edge over your competition Limitless possibilities with strategic innovation A new brand of faith that's bringing people together

During this week’s radio show you will learn about: Blue Ocean Strategy - what it is and how it can benefit you How to gain an edge over your competition Limitless possibilities with strategic innovation A new brand of faith that's bringing people together

02:44 - How To Create New Forms of Value for Clients 08:02 - How do you create more conversations with clients? 14:33 - Different Forms of Packaging Books by Alan Weiss creditcardjs.com    19:58 - Giving More Value as a Full-time Employee (FTE) 30:00 - Productization Minimal Viable Funnel (MVF) Naming Kurt Elster Micronar.com Heartbleed Nick Disabato (Nick D.) 38:58 - Communication Groupthink 01:01:33 - Website Welcome Mats SumoMe Thrive Leads Picks LeadPages (Philip) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim (Philip) Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez (Philip) Catan Universe (Reuven) Jonathan Stark: How To Increase Your Income Without Hiring Junior Developers (Jonathan) Jonathan Stark: How To Price Your Services Without Leaving Money On The Table (Jonathan) Coaching Call with Jonathan Stark (Jonathan) SumoMe (Chuck) The DevChat.tv Blog (Chuck) The Freelancers’ Show Mailing List (Chuck)

02:44 - How To Create New Forms of Value for Clients 08:02 - How do you create more conversations with clients? 14:33 - Different Forms of Packaging Books by Alan Weiss creditcardjs.com    19:58 - Giving More Value as a Full-time Employee (FTE) 30:00 - Productization Minimal Viable Funnel (MVF) Naming Kurt Elster Micronar.com Heartbleed Nick Disabato (Nick D.) 38:58 - Communication Groupthink 01:01:33 - Website Welcome Mats SumoMe Thrive Leads Picks LeadPages (Philip) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim (Philip) Lean Customer Development: Building Products Your Customers Will Buy by Cindy Alvarez (Philip) Catan Universe (Reuven) Jonathan Stark: How To Increase Your Income Without Hiring Junior Developers (Jonathan) Jonathan Stark: How To Price Your Services Without Leaving Money On The Table (Jonathan) Coaching Call with Jonathan Stark (Jonathan) SumoMe (Chuck) The DevChat.tv Blog (Chuck) The Freelancers’ Show Mailing List (Chuck)

*http://www.thesaleswhisperer.com/blog/topic/podcast* *http://MakeEverySale.com ( http://makeeverysale.com/ )* * How to handle hate mail * Grouchy people are just grouchy * It is a sign of success when you start getting haters * The world is full of ideas * Put yourself out there * People are at different stages * "The Competitive Displacement Playbook," a.k.a. "Eat Their Lunch * " Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant ( https://amzn.to/2RojmBB ) " * " Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth ( https://amzn.to/2Rnd8SC ) " * Competition breeds excellence * You are the value proposition * Own the sale * Stop passing blame * Have insight, ideas, business acumen...bring value * "Capturing Mindshare" chapter 2 * The phone is better than ever * You are not different * Your prospects are not different * Why change? Why now? Why us? * 11,000 Baby Boomers retire every day * How to handle an RFP * How to ask for a "no-bid" * Review it and move them back to Discovery * Play. Be combative and argumentative enough to differentiate and win. * Prospecting is a campaign * Pick 60 dream clients * Even those your competitors have on lockdown * Use the phone * Follow up with email * Offer a 20-minute executive briefing—offer VALUE * Don't waste their time * 800CEORead.com * TheSalesBlog.com—9 years daily blog * Trust. Caring. That lasts. * Listen. Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy