Podcasts about what bobby

Whether you run a small business or invest in real estate on the side, we are all trying to maximize our passive income. Our guest today, Bobby Thames, is an expert in doing just that. Bobby spent the first ten years of his career at PriceWaterhouseCoopers, becoming an expert in tax credits and cost recovery solutions. He has since started his own successful business, CENTIVE, which delivers tax and cost recovery solutions for real estate. Throughout his career, Bobby has done a multitude of cost segregation projects from sports stadiums, to bank branches, to restaurants. In our conversation, Bobby explains the many benefits of cost segregation and how to apply it to real estate. He shares the tool his company is developing to help small businesses take easy and effective control of their cost segregation, and how to use it. We also talk about Bobby’s work in the green energy tax credit space, explaining how politics can impact and incentivize decision-making in real estate. Join us for a deep dive into cost segregation and learn how you can start applying these lessons today!Key Points From This Episode:Meet today’s guest Bobby Thames.What Bobby learned during his first ten years at PricewaterhouseCoopers.An explanation of cost segregation.Why cost segregation is important for investors.Why it’s important to break down buildings into their various components so as not to diminish passive income.How the changes that the Trump administration made to the tax code in 2017 were beneficial for cost segregation, in large part because of his experience as a developer.How Bobby’s company goes about doing cost segregation for clients and buildings.Why Bobby and his company use the same tools that appraisers use and then do cost segregation.Increasing your expenses through cost segregation to lower your taxes.The reasons why it’s beneficial to do cost segregation for your business.Why cost segregation can vary greatly depending on the context.How small businesses can work with Bobby’s company to do cost segregation.The new tool that Bobby’s company is making available for small businesses.Energy-efficient home tax credits and how to qualify for them.Bobby shares his keys to success.The importance of networking and relationships as a small business owner.Links Mentioned in Today’s Episode:PricewaterhouseCoopersBobby Thames on LinkedInCENTIVHow To Win Friends And Influence PeopleKent Ritter

Our guest today is Bobby Stroupe, founder and president of Athlete Performance Enhancement Center (APEC).  Bobby has directed human performance systems for nearly 20 years.  His coaching ranges from youth athletes to some of the top names in multiple professional sports, including first round picks, as well as Super Bowl and World Series champions.  Bobby is well-known for his work in the physical preparation realm of Patrick Mahomes, quarterback of the recent Superbowl champions, the Kansas City Chiefs. After doing 235 episodes of this podcast, and opening up my eyes to more and more of the performance space, I’m always excited to find those coaches who are spearheading creative and effective training methods in athletic performance transfer.  When I recently watched Bobby Stroupe’s presentation at the recent “Track Football Consortium” regarding his methods in working with Patrick Mahomes, I was like a kid in a candy shop, viewing training methods that replicated many time and space requirements of sport play without being mechanical or contrived. Bobby is not only a holistic and open minded coach, but he is also an incredibly thorough and detailed thinker.  There are so many points of carry-over in what Bobby does, I believe that studying his work is essential if we are to reach the point of getting our training to truly transfer to the field of play.  Bobby achieves this transfer in a way that still pays homage to traditional principles of force development and human performance, but is able to add in the tri-planar and chaotic nature of what athletes will encounter in sport. On today’s podcast, Bobby gets into a variety of his “unorthodox” training methods, including locomotion complexes, tri-planar plyometrics and strength training, complex training, long-term development, and athlete autonomy.  Again, with the interest of transfer to sport in mind, any aspiring coach should be familiar with the work of Bobby Stroupe and Team APEC. Today’s episode is brought to you by SimpliFaster and Lost Empire Herbs. View more podcast episodes at the podcast homepage. Head to www.lostempireherbs.com/justfly for 15% off of your purchase! Timestamps and Main Points 6:15 What Bobby and I have learned about coaching from being fathers of young children 11:00 Bobby’s take on working with athletes from a young age, and how his team approaches long term athletic development 21:05 Bobby’s thoughts on being able to follow elite athletes for an extended period of time, as many professional athletes have been working at APEC since they were quite young 23:25 How human locomotion is taught using “locomotion complexes”, triplanar and scalar breakdowns of basic motions such as skips, caraocas, and gallops 36:40 Multiplanar jumps and how Bobby will complex these movements in with more static strength training means 46:35 Using different body alignments in strength training movements, as well as Bobby’s work with lunge matrixes using different foot positions 56:26 Bobby’s background with therapeutic education, and how that has impacted his work as a strength/physical preparation coach 1:04:00 Bobby’s take on the efficacy of technology for training athletes “What we want kids to say is, APEC is so fun we went up there and played for an hour and I wish I could come every day” “If someone comes up and tells us what we want them to do with their kid, we tell them that generally, it’s not a good fit” “Typically, middle school, with what we do, the girls are fairly dominant by the time they are in 7th grade” “We want to educate the individual on what makes them unique, what are their gifts?” “You will not find more variance than (coaching 40 middle school kids in one session) that in any training situation” “The number one rule of locomotion is “you do not restrict an athlete in space”” “There’s no better way to (calibrate) than letting the body move through space on i...

We've all been there: You just published your blog post or put live your latest podcast episode and sent out an email to your whole list, letting them know about the amazing content you've prepared. The response? Crickets.  Bobby Klinck knows that kind of deafening silence all too well. He graduated from Harvard law school, worked in prestigious law firms and for the government. He suited up, but soon realised it wasn't for him. That's when he decided to pivot and build up his own online business.  At first he struggled. He made the classic entrepreneurial mistake of thinking he knew exactly what his audience needed. “It was a total flop,” he remembers his first launch, for he only made one sale, and the person who bought asked for a refund the day before the end of his course.  But he didn't give up. Bobby took the time to get to know other online entrepreneurs and understand what their fears and needs are. When the GDPR law was introduced, Amy Porterfield interviewed him on her podcast as an expert, and things started rolling.  He was giving free advice on legal issues and selling legal templates when people started asking him how he managed to get all these raving fans. At the time, Bobby had switched to only doing email launches, and had discovered something very important: People didn't want a weekly summary of his legal content. They wanted to read his stories.  In this episode of the Sigrun Show, Bobby shares how he uses storytelling in his email marketing to connect with his audience and turn cold leads into raving fans.  Are you wondering what will make your audience read your weekly emails? If you're frustrated  about your low opening rates, this episode is a must-listen!     “Every single week, I send my email list a story of my life.”- Bobby Klinck What you will get out of this episode:    From lawyer to online entrepreneur: Bobby's success story (6:22)  How Bobby started doing email launches (18:04) What Bobby discovered about email that changed everything (20:22) Pictures with random women: Bobby's strategy of storytelling (22:20) How personal Bobby gets when telling his stories (26:50) How Bobby balances business content and storytelling (32:30) What you can do if you think you're not a good storyteller (34:30)   Want to know more about storytelling and creating epic content? Read the story behind my biggest email mistake or learn how to make your content stand out in a crowded marketplace.  How to Boost Your Email Marketing with Storytelling Don't think you're a good storyteller? I never thought of myself as a good copywriter. I started to write newsletters and did what I saw everybody else doing. The result? I got no responses to my emails. Even I started to think that my newsletters were boring. I decided to start telling stories instead, and that's when everything changed.    A story doesn't have to be grand or epic. Most stories can be something that happened to you in 15 seconds but you still learned a lesson from. It's about the small things that happen to you throughout the day. There's nothing like storytelling to create a connection with your audience and boost your email marketing. To help you write great stories, here are some tips:    Keep a story journal Everything that happens to you is a potential story - special and weird moments, but also when you make a mistake. Start collecting these story ideas in a journal or on a spreadsheet so you can use them for future newsletters. You don't have to write up the whole story, just write down the topic and what the story is about so it will jog your memory. Put down some bullet points with lessons or themes you could take out of that story that are related to your business. The key here is: Share your story when you feel ready to share the lesson you've learned from it.  Write as if you're talking to a friend When you're telling stories, tell them as if you're talking to a friend, not to an email list of people you might not know. Be yourself, authentic, real and vulnerable. However: Be sure the point of your story comes across. If it doesn't have a clear message, it's like telling a joke without revealing its ending. The joke won't work.  Grab your audience's attention immediately It's important that you start and finish your story strong. Start with a sentence that immediately grabs the attention of your readers, and only then explain the circumstances around it. Choose an exciting subject line to make sure the people on your list want to know more. Are you inspired to start telling your stories and use them for your email marketing? Let me know if this episode was helpful to you. You can follow and connect with me on Facebook, Twitter, and Instagram.  Free 5-day Course If you're ready to set your business up for the next normal and long term business success, this free live 5-day course is for you. Over 5 days, you'll learn how to craft unique content for your audience, decide what you should be selling right now, how to build and grow a loyal audience and much more.  This is not just another of these virtual summits that are popping up like mushrooms everywhere - it's an actionable 5-day live course full of inspiration, implementation and opportunities. If you're ready to take bold action, join us and secure your free spot now.  Click here to sign up for the free 5-day course.   Connect with Bobby Klinck: Bobbyklinck.com Bobby's privacy policy freebie   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

“Writers write. Actors act. Dancers dance.” If you’re an artist, the most important thing that you can do is work on your craft. Read books, practice, and learn from others in your network. And don’t just wait to get paid to get started. This is advice from the amazing Bobby Moresco, an Academy Award winning writer, director, producer, and founder of The Actors Gym. On this episode, Bobby joins me for a conversation about how to work on your craft during this pandemic, how he learned to write screenplays on his own, and what the future of the industry looks like. Tune in to learn Bobby Moresco’s tips on how to level up your skills and talent to live out your dream. Some Questions I Ask: Tell us about your journey to becoming an Academy Award Winner. (3:54)What advice do you have for aspiring writers? (21:52)What’s your advice to actors? (23:02)What advice do you have for directors? (30:30)Who is your favorite actor to work with? (34:40)In This Episode, You Will Learn: How Bobby found his way again after dropping out of high school. (5:16)How Bobby learned to write screenplays without a formal education. (9:06)What major mistake actors make when starting out. (14:18)Busting the myth of writer’s block. (21:57)What the future of casting and workshopping looks like post-COVID-19 pandemic. (28:27)What Bobby’s dream project looks like. (36:53)Connect with Bobby Moresco:InstagramLet’s Connect! Manhattan Actor StudioResources:On Directing by Harold ClurmanMaking Movies by Sidney LumetKazan on Directing by Elia KazanTennessee Williams: Mad Pilgrimage of the Flesh by John LahrThe Art of Dramatic Writing by Lajos EgriAdventures in the Screen Trade by William Goldman See acast.com/privacy for privacy and opt-out information.

Bobby Bones is a legendary on-air personality, philanthropist, two-time New York Times bestselling author, stand-up comedian, Dancing with the Stars champion, and CMA award winner. He is the host of the Country Top 30 Countdown, a mentor on American Idol, and a member of the National Radio Hall of Fame. He also hosts the number one country morning show, The Bobby Bones Show.   Listen to this episode and learn:   How Bobby fulfilled his childhood dream of being on the radio.   What Bobby’s personal mission is with his platform.   About the best moments in Bobby’s life and why he is dedicated to helping others.   How Bobby took on the challenge of competing on Dancing with the Stars.   How Bobby has overcome failures and setbacks to chase his dreams.  

Have you ever considered taking a different direction in your professional life? Are you equipped to have conversations with your clients about their own desires for reinvention? In this episode, Matt speaks with Bobby Henebry, a CFA, keynote speaker, YouTuber, and world traveler, about his decision to leave a secure job and eventually start Henebry Blockchain & Cryptocurrency Consulting. Bobby also explains how advisors can build client relationships that facilitate the “reinvention” conversation, and what he’s learned while growing his hobby-based YouTube channel.  In this episode, you will learn: What Bobby’s first step was after leaving a secure job Why he just started saying yes to opportunities How Bobby balances the multiple entrepreneurial interests that he is pursuing Bobby’s advice for building client relationships that are open to conversations about reinvention What he has learned about serving his YouTube audience  And more! Tune in now to consider what your reinvented life could look like — and learn how to support clients who are on the brink of reinvention.  Resources: Top Advisor Marketing | Bobby Henebry on LinkedIn | Chord Savvy   Brought to you by: Iris.xyz 

In this chapter we turn a corner. Tracy's relationship with Vera's second husband Bobby has changed for the worse. Moody had already decided never to step foot in Bobby's house again after the incident with the bikes. What Bobby does next is so bad, the Tall Shiny Silver Figure literally comes between Tracy and Bobby and Tracy is forced to choose.

With the exception of one episode about GDPR, we haven’t really covered any legal topics here on the podcast. Well, that’s about to change today, because I’m joined by Bobby Klinck, a student of mine who says he’s “not your typical lawyer!” Bobby has a law degree from Harvard and he now considers himself an entrepreneur first. He’s been in the online space for about 5 years now, beginning by using online marketing to build his own law firm and now focusing on helping online entrepreneurs spot potential issues in their own businesses. In this episode Bobby shares what the transition from practicing to what he’s doing now looked like, as well as some of the early struggles he had in his online business, including a failed launch where he spent $10,000 and made only one sale. Bobby says he really started getting traction last year when he began to really listen to and understand his clients, as well putting into practice what he has learned from this podcast. After starting by offering online courses related to legal issues, Bobby now gives training and charges for his templates. He also helps online entrepreneurs build the foundation for their business and their fan bases, so they can launch their producst successfully. We talk about a lot here and it can be overwhelming to hear about the legal stuff that comes up in business, but the key thing Bobby says is to not it stop you, and there are steps you can take now to make protecting yourself easy. In addition to all the great advice Bobby gives in this episode on how we can protect ourselves as online entrepreneurs, I think what makes Bobby so relatable is that he is open to sharing his own journey, and the struggles he’s faced while building his personal brand. Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn: The first steps an online entrepreneur should take in setting up his or her business, including the essential policies that should be in place Something that is happening often on Instagram (and you may be doing yourself) that could lead to potential legal issues What copyright is, and isn’t, and why attribution doesn’t cover you in all cases What to consider when using case studies of your students and when making certain claims All about a course agreement and the ways one can protect you What Bobby recommends is well worth the investment if you’re considering a partnership with someone else (plus a personal experience and lessons from his own career) An update on GDPR one year later, plus Bobby’s thoughts and solutions for it The “Right To Publicity” concept, when to get written permission and why common sense should prevail in most cases

Bobby Cappuccio overcame adversity to become one of the fitness industry’s leading educators, speakers and coaches. Listen to Bobby’s story, along with his thoughts and musings on our industry, in the second half of our two part interview In today’s episode What is the perfect diet Understanding the psychology of coaching Firing your clients Meet people where they’re at, not where you’re at How a difficult situation got Bobby into speaking and coaching 60 second quick fire questions What Bobby wants his legacy to be   RESOURCES JACK THOMAS ON LINKEDIN FITNESS BUSINESS ASIA WEBSITE FITNESS BUSINESS ASIA INSTAGRAM EPISODE WEBPAGE     GUEST RESOURCES BOBBY CAPPUCCIO WEBSITE

[et_pb_section bb_built=”1″ _builder_version=”3.15″ custom_margin=”0px|0px||0px” custom_padding=”0px|0px||0px” custom_margin_tablet=”|0px||0px” custom_margin_last_edited=”on|tablet” custom_padding_tablet=”|0px||0px” custom_padding_last_edited=”on|phone”][et_pb_row _builder_version=”3.15″ module_alignment=”center” make_fullwidth=”on” custom_margin=”|0px||0px” custom_margin_last_edited=”on|tablet” custom_padding=”|0px||0px” custom_padding_last_edited=”on|tablet”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.15″ text_font=”|300|||||||” text_font_size=”20px” header_3_font_size=”26px”] My guest today is Bobby Kingsbury, a principal at a private equity firm called MCM Capital. MCM has been in business for 26 years and invests in small to medium-sized niche businesses. On today’s episode, Bobby tells me how MCM screens its potential investments. We discuss how the private equity business works and how MCM Capital stands out among their competitors. He offers the questions the equity firm asks a potential client and also the questions the business seller should ask the equity firm. Bobby also stresses the importance of having clean financial records to present to the equity firm. He suggests ways to better present your business to get a clearer and firmer price point for your business. There are a lot of nightmare stories out there regarding private equity firms. However, MCM Capital is one of the more honest firms that want to give their sellers the best deal possible. Bobby explains MCM’s motives in their screening process and assures listeners that MCM Capital wants to be a partner with companies, not a dictator. If you are considering working with a private equity firm, this episode is a good resource for you. My next episode will be the second part of this topic. Mark Calcaterra, one of Bobby’s sellers will join us to describe what his experience with Bobby and MCM Capital. So, you will be seeing both sides of the process. You will learn about: Welcome to part one of this two-part topic. MCM Capital’s business history. What Bobby and MCM look for when evaluating a client. How MCM does business with their clients (where do they get the money?) Why private equity firms are necessary. What MCM does for a small business. What to ask a private equity firm before you begin due diligence. How to build a relationship with potential clients. How to provide value to a firm instead of just money. How Bobby partners with the business owners. What to expect when doing due diligence. The benefit of getting a Quality of Earnings (QOE.) How to create a win-win situation along with an equity firm. Why an owner needs to be involved in the company. Rep Warranty Insurance reduces risk. What do things like customer and supplier concentration tell an equity firm about your business? How Bobby helps a business owner move in a strategic direction. What Bobby and MCM look for in a business team. The importance of a CFO for your business. Hiring is a form of investment in a company. How to keep a business owner involved in the company. When can a business owner walk away from the business? Bobby’s parting thoughts. Today we’re taking a look at private equity from an insider’s perspective. Bobby Kingsbury (who you may remember from a previous show of mine) talks about how private equity works, in general, and how his company is doing business differently, in particular. You’ll want to pay close attention to this show if you are even contempla

Today’s episode is going to be different from any other -- in fact -- it is fair to say that today’s episode will be another powerful lesson on why you shouldn’t try to be everything to everybody. Our special encore guest today is Bobby Klinck and he is an online entrepreneur and intellectual property attorney. He helps businesses, innovators and entrepreneurs harness the power of their intellectual property rights. He is also the founder of Your Online Genius, LLC, which helps entrepreneurs protect their online businesses by giving them access to the information and resources they need. You may remember Bobby and the wisdom he shared during Episode 498. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 498 to your list of vital priorities. What you’ll learn about in this episode: The basic legal protections all business owners need to have done The importance of speaking with a CPA when setting up your business Why every important agreement in your business needs to be in writing The need to do a trademark search when naming your business How to protect your confidential information What website documents businesses need to have in order How to keep your business moving forward by avoiding procrastination What Bobby describes as the three pillars of success How to become a better mentor to others The importance of always reading and learning Ways to contact Bobby: Website: www.youronlinegenius.com Website: www.klinckllc.com Website: www.learn.youronlinegenius.com/onward Twitter: @BobbyKlinck

Have you ever wondered if you’d regret selling your company once the deal is done? Bobby Martin, who sold his company for 26 million dollars, shares with us his exit journey and what he wishes he’d have done differently. Today, he’s an angel investor at eight companies, a business owner, and an author. If you want a peek at what it’s like to be on the other side of an acquisition and merger, you won’t want to miss today’s episode. In this episode, you’ll learn: When Bobby decided to become an entrepreneur and how he jumped in with two feet. How he grew his company, First Research, and some of the major milestones that he hit during its growth. How Bobby created business value by figuring out his business model, going to market, and pricing his services. The triggering event and inner dialogue that made Bobby want to sell his company. How Bobby came up with the price that he wanted for the business and how he actually agreed to sell. Information about Bobby’s experience about closing and what happened afterward and why he now wishes he’d read Bo Burlingham’s book, Finish Big. What Bobby wishes he would have done differently and why it was harder than he thought it would be to sell his business. How Bobby recalibrated himself and reset his mindset so he could move onto the next step in his business journey. How knowing what you want out of your business is important. Being an entrepreneur is a highly emotional process. Not only does it require an emotional investment when you first come up with your business concept, but you also need to maintain your passion to drive the value of the business. So what happens when you eventually sell? This podcast with Bobby Martin covers the question of ‘what happens next’ and what you can do to build a valuable business (to someone other than yourself). First Find Your Market Bobby worked as a calling officer for a bank and discovered very quickly just how inefficient their processes were. He recognized that if marketers and sales people, particularly, had access to better quality (and more targeted) information, they could do their jobs more effectively. However, this discovery and his offer to do the market research to provide this information were rejected by the bank. While that wasn’t ideal, it also pushed him to start his own business. Entrepreneurs often start their businesses due to an unfulfilled need—if they can’t get it from the market, they build a business from which they can. So Bobby started a company called First Research which followed his passion for knowledge and satisfied the market niche he had uncovered. Finding markets can mean creating your own. Bobby now had a business with which he could do research on other companies and industries and sell to those

For part two of our special two part episode we're exploring building a company culture in a digital world with sought after speaker, influencer, and fitness industry icon Bobby Cappuccio. A lot of what we've been uncovering in our podcast is around the technology, wearables, and virtual platforms that are helping facilities and fitness professionals deliver exceptional service and value, but what has been a hot topic recently among trade magazines, industry shows, and in round tables is a looming question: How can teams come together to form a culture that adopts new technology to deliver phenomenal client and customer experiences, and what is the mindset and best approach that really works from leadership? If you've been curious about connecting the dots between data and customer engagement, our first half of this two part episode is teeing up Bobby's story of learning to use psychology and social media to deliver on culture, and in our second half, he'll bring it all together to provide more clarity on what leadership and culture means to the club in this digital world.  Robert Cappuccio, aka Bobby Cappuccio, stands at the forefront of a life altering and ever evolving industry: wellness. He has spent the last two decades of his life pushing for not only an industry-wide but an individual to individual shift in perspective, from a solely outward focused goal oriented approach to health and fitness to a more holistic approach centered on behavioral change. A phenomenon that has helped position PTA Global (a company he co-founded) as a leader in professional fitness development.  A best-selling author, sales, leadership, and cultural development consultant for various companies including Hilton Hotels, Virgin Active, Equinox, David Lloyd Leisure and multiple businesses nationally and abroad, Bobby travels the world impacting lives, inspiring positive change and growth in individuals and companies alike. Listen To Episode 028 As Bobby Uncovers Why "business as usual' won’t cut it in the new digital world Why you can't be a people person in today’s world without technology Uncovering the deeper meaning for culture: What do you want to contribute, what problem do you want to solve? Creating culture: What Bobby means by "Distinction or Extinction" Why you can't afford not to embrace technology Mark Smith: "If we can change the culture, we can change everything."  How did IBM change company culture and how does that relate to the fitness industry?  How do mid-tier clubs thrive in the new digital world? Knowing what to do is the the answer: 20% is knowing what to do, 80% is communicating with yourself is taking action on what you know  Practical tips that make fitness leaders and Fit Pros perform better on the fitness floor and in teams Emerging trends: community based wearable technology  Why "micro-missions" are essential to galvanizing company culture What opportunities and roadblocks does Bobby see in our industry around the intersection of technology and fitness in the next 2 years Bobby on Leadership: "You have to be able to imagine a future that would not exist otherwise." Top 3 Takeaways From The Show Bobby believes that the technologies to create a robust company culture and generate real conversations with new members are already out there. It's now up to the clubs and staff to adopt it and bake it into the way they operate. What will make the difference is when a new member comes in to try the facility and we give them a program with an app downloaded from the club, where for every single day for 30 days (knowing that 30 to 90 days is our most precarious timeframe for losing members) we walk them virtually, step-by-step through a discovery in a real conversation. This is where we can use technology to truly help them identify what they really want. When creating a thriving company culture in the digital and brick and mortar worlds, Bobby believes you can't afford not to engage in technology. Accept that sometimes you will create social media messages that will hit, and other times they won't. It is important to not take it personal. Don't get emotional because it's not about you, it's about what you want to contribute for other people. For technology and people to work in harmony, we must have cultural transformation, not just execution.  Real culture is a galvanized when a group of people share set of beliefs and rules that create ensuing behavior patterns. 20% is knowing what to do, 80% is communicating with yourself in a way that gets you to take action on what it is that you know. That's why wellness and behavioral practices, rather than nonspecific isolated modalities, are now becoming a mega-trend. Power Quotes From Bobby "As a coach, presenter, and consultant of both sales management and training across our industry, I know the technology we need is out there. What will make the difference is when a new member comes in to try the facility and we give them a program with an app downloaded from your club where every single day for 30 days (knowing that 30 to 90 days is our most precarious timeframe for losing members) we walk them virtually, step-by-step through a discovery of a real conversation. This is where we can use technology to truly help them identify what they really want."  - Bobby Cappuccio on the Fitness + Technology Podcast "Technology has changed the way we have to sell, for the better, forever. You cannot get away with some of the complete and utter rubbish we got away with 20 years ago." - Bobby Cappuccio on the Fitness + Technology Podcast Resources Mentioned From Bobby Bobby Cappuccio website Bobby Cappuccio twitter Bobby Cappuccio facebook Bobby Cappuccio LinkedIn Bobby Cappuccio Instagram Bobby Cappuccio University: IDEA FIT Courses IBM Turnaround: "Culture Not Execution" Scranton University: 92% of NYE goals fails, why?  Mega-trend: Wellness & Behavior Change Transtheoretical Model of Change The neuroscience of play How do we implement neuroscience into fitness - Roy Sugarman Peter Drucker: "The purpose of a business is to create and keep a customer"  Fight Club: A Novel   The Life & Times of The Wicked Witch of The West Eric Hoffer: Philosopher Man's Search for Meaning The Psychology of Winning: Ten Qualities of a Total Winner The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today.  Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

For part one of our special two part episode we're exploring building a company culture in a digital world with sought after speaker, influencer, and fitness industry icon Bobby Cappuccio. A lot of what we've been uncovering in our podcast is around the technology, wearables, and virtual platforms that are helping facilities and fitness professionals deliver exceptional service and value, but what has been a hot topic recently among trade magazines, industry shows, and in round tables is a looming question: How can teams come together to form a culture that adopts new technology to deliver phenomenal client and customer experiences, and what is the mindset and best approach that really works from leadership? If you've been curious about connecting the dots between data and customer engagement, our first half of this two part episode is teeing up Bobby's story of learning to use psychology and social media to deliver on culture, and in our second half, he'll bring it all together to provide more clarity on what leadership and culture means to the club in this digital world.  **Be sure to listen to episode 028 right after this show to hear our Fit Six round where Bobby shares his perspective on what our space needs most right now and how to make the most out of new opportunities created by technology and neuroscience.  Robert Cappuccio, aka Bobby Cappuccio, stands at the forefront of a life altering and ever evolving industry: wellness. He has spent the last two decades of his life pushing for not only an industry-wide but an individual to individual shift in perspective, from a solely outward focused goal oriented approach to health and fitness to a more holistic approach centered on behavioral change. A phenomenon that has helped position PTA Global (a company he co-founded) as a leader in professional fitness development.  A best-selling author, sales, leadership, and cultural development consultant for various companies including Hilton Hotels, Virgin Active, Equinox, David Lloyd Leisure and multiple businesses nationally and abroad, Bobby travels the world impacting lives, inspiring positive change and growth in individuals and companies alike. Listen To Episode 027 As Bobby Uncovers Why "business as usual' won’t cut it in the new digital world Why you can't be a people person in today’s world without technology Uncovering the deeper meaning for culture: What do you want to contribute, what problem do you want to solve? Creating culture: What Bobby means by "Distinction or Extinction" Why you can't afford not to embrace technology Mark Smith: "If we can change the culture, we can change everything."  How did IBM change company culture and how does that relate to the fitness industry?  How do mid-tier clubs thrive in the new digital world? Knowing what to do is the the answer: 20% is knowing what to do, 80% is communicating with yourself is taking action on what you know  Practical tips that make fitness leaders and Fit Pros perform better on the fitness floor and in teams Emerging trends: community based wearable technology  Why "micro-missions" are essential to galvanizing company culture What opportunities and roadblocks does Bobby see in our industry around the intersection of technology and fitness in the next 2 years Bobby on Leadership: "You have to be able to imagine a future that would not exist otherwise." Top 3 Takeaways From The Show Bobby believes that the technologies to create a robust company culture and generate real conversations with new members are already out there. It's now up to the clubs and staff to adopt it and bake it into the way they operate. What will make the difference is when a new member comes in to try the facility and we give them a program with an app downloaded from the club, where for every single day for 30 days (knowing that 30 to 90 days is our most precarious timeframe for losing members) we walk them virtually, step-by-step through a discovery in a real conversation. This is where we can use technology to truly help them identify what they really want. When creating a thriving company culture in the digital and brick and mortar worlds, Bobby believes you can't afford not to engage in technology. Accept that sometimes you will create social media messages that will hit, and other times they won't. It is important to not take it personal. Don't get emotional because it's not about you, it's about what you want to contribute for other people. For technology and people to work in harmony, we must have cultural transformation, not just execution.  Real culture is a galvanized when a group of people share set of beliefs and rules that create ensuing behavior patterns. 20% is knowing what to do, 80% is communicating with yourself in a way that gets you to take action on what it is that you know. That's why wellness and behavioral practices, rather than nonspecific isolated modalities, are now becoming a mega-trend. Power Quotes From Bobby "As a coach, presenter, and consultant of both sales management and training across our industry, I know the technology we need is out there. What will make the difference is when a new member comes in to try the facility and we give them a program with an app downloaded from your club where every single day for 30 days (knowing that 30 to 90 days is our most precarious timeframe for losing members) we walk them virtually, step-by-step through a discovery of a real conversation. This is where we can use technology to truly help them identify what they really want."  - Bobby Cappuccio on the Fitness + Technology Podcast "Technology has changed the way we have to sell, for the better, forever. You cannot get away with some of the complete and utter rubbish we got away with 20 years ago." - Bobby Cappuccio on the Fitness + Technology Podcast Resources Mentioned From Bobby Bobby Cappuccio website Bobby Cappuccio twitter Bobby Cappuccio facebook Bobby Cappuccio LinkedIn Bobby Cappuccio Instagram Bobby Cappuccio University: IDEA FIT Courses IBM Turnaround: "Culture Not Execution" Scranton University: 92% of NYE goals fails, why?  Mega-trend: Wellness & Behavior Change Transtheoretical Model of Change The neuroscience of play How do we implement neuroscience into fitness - Ray Sugarman Peter Drucker: "The purpose of a business is to create and keep a customer"  Fight Club: A Novel   The Life & Times of The Wicked Witch of The West Eric Hoffer: Philosopher Man's Search for Meaning The Psychology of Winning: Ten Qualities of a Total Winner The 2017 FIT-C Tech Trends Report