The SIGRUN Show

Are you building your online business using launches to sell your programs? Then sooner or later, this will happen to you: A launch just doesn't go your way.  You might have launched successfully before, or maybe you're just starting out. But that launch you carefully prepared and planned? It's just not taking off.  I've been there, and in this episode, I share all my tips on what you can do to save your launch, and how you can improve your next launch.  Whether you're in the middle of a launch right now, or preparing for the next one, or just had a failed launch — this episode is for you.  In this Episode of The Sigrun Show: My first real launch – and what I did to turn it around (1:54) Creating a hot list and how to reach out to people (7:04)  Shifting your messaging in the middle of a launch (13:28)  Typical reasons for people not to buy and how to tackle them (16:12) Sharing success stories (18:59) Interview and tag people who already bought (23:20) Introduce bonuses (25:53) Offering discovery calls (31:40) The key points to saving your launch, and how to make it better next time (35:40) [Recording with image]   [Link to transcript]   [Link to Apple podcast / stitcher / Google Play]   BLOG 5 Ways to Save Your Launch Are you in the middle of a launch and it's just not going as planned? Don't panic — there are ways you can save your launch. Trust me, I've done it. Having launched for several years, I've learned many valuable lessons, and here, I'm sharing 5 selected strategies on how you can turn around your launch (and improve your next one!).  If you want to dive deeper and hear ALL my tips and strategies on saving your launch, listen to the podcast episode here.    Talk to people This is something you ideally do before you go into a launch: Ask people what they want. Survey your audience. What is their biggest challenge? Once you know, you understand how to speak to them and which products to create.  If you're in a launch and you don't know what's going on in your ideal client's head, figure it out as soon as possible. Reach out and talk to them — via email, Instagram, Messenger, whatever fits you and your audience. Your number one priority should be to understand what's holding them back.    Let your bonuses answer objections Get clear on the objections of your ideal client and then introduce bonuses in the middle of your launch that address these objections. Objections are opportunities for you to create bonuses that offer your audience help with what keeps them from joining your program.    Let past and current clients share their success stories Ideally, have a database ready with success stories of your clients you can share during the launch. Make sure to include stories of people with different backgrounds. They will resonate with a broader spectrum of people.  You can also ask your existing clients to share their experience live in your launch Facebook group. Past or existing clients can be really helpful in your launch — when they share their experience, people who are interested in buying your program see what's possible for them, too.    Ask people who just joined to share why they joined If a lot of people haven't made up their mind yet and they don't see any action in your group, they might assume no one is buying. Do live interviews with people who just joined your program and ask them why they joined. If you let people share why they bought and what made them sign up, it helps others make the decision.  Celebrate new clients by tagging them on a welcome post. Showing that people are joining your program boosts conversion.    Offer discovery calls Discovery calls aren't free breakthrough sessions. They're for people who are still on the fence and need confirmation that this is the right program for them. It's not about pressuring them, it's about assessing if they're a good fit. Introduce these calls towards the end of open cart to give people who are interested a chance to ask their questions and answer their doubts.  There are many ways you can save a launch that isn't going your way. For more tips, listen to the episode below.    12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I'm inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts   Leave a Review I love sharing my business experience with you, and give you actionable tips you can immediately implement in your online business. If you appreciate my content, let me know by taking a minute and leaving your review on Apple Podcasts.  If you don't know how, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us. 

This is a very special episode of The Sigrun Show. For the first time ever, I switched seats and instead of being the interviewer, I'm the one being interviewed.  My dear friend Selena Soo agreed to help me tell my story from a different angle: By asking me questions you always wanted to know the answers to.  My biggest struggles, setbacks and low points, but also my most powerful epiphanies, lessons and wins — we're going over a lot I've never shared publicly before. Not just to tell you an entertaining story, but to provide value and inspiration for everyone who finds themselves on the rocky road of entrepreneurship. Here's my path to 8 figures.  In this Episode of The Sigrun Show: How not everyone is born a natural entrepreneur (2:36) My starting fears (3:40) My very first business idea (5:05) How I pivoted to the business I have now (9:04)  The throwing-spaghetti-against-the-wall-phase(11:27)  The strategy behind my webinars (14:05) How my business changed once I started working with a coach (16:03) My thoughts on starting an online business today (18:01) The top 2 things that brought my business to where it is today (21:01) How my ascension model works (23:12) My high-level mastermind to bring my clients to 7 figures (28:49) Why I'm no longer scared to raise my rates (31:50) How I handle people who aren't a fit for my programs (34:58) The qualities of my most successful clients (38:34) How I structure my team (41:21) What I do to recharge my energy (44:36) My biggest wish (46:51) The moment I decided to never let a man stop me from achieving my dreams and how that affected my relationships (48:56) My relationship advice for strong, independent women (58:38) My final message for YOU (1:04:46)   12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I'm inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

Only 2% of all female led businesses achieve a 7-figure annual revenue. 90% don't even make 6 figures. Why?  I've worked with over 3500 women in the last 7 years and made almost $10M in total revenue. During this time, I got a deep insight into why women don't make more money.  In this episode, I share the main reasons why women tend to play it small, and what we can do to bring change.  “Those who take a break in the summer don't just lose the three months they take that break — they lose a lot more.” - Sigrun   In this Episode of The Sigrun Show: Some shocking facts and figures (1:50) Treating a business as a hobby (3:13) Not investing enough in personal growth (4:50)  Being risk averse (6:55)  Using family as an excuse (7:55) Stopping the business growth (10:25) Taking a break in the summer (13:42) My solution (19:40)   6 Reasons Why Women Don't Make More Money Almost 90% of all women-owned businesses generate less than $100K yearly, and out of all women-led companies, only 2% generate more than $1M. I constantly ask myself, why?    Accelerating gender equality is the driving force behind what I do. But we'll never achieve gender equality if women keep playing it small.  I've worked with thousands of women over the past 7 years, and got a deep insight into why women don't make more money.  Here are the 6 main reasons why women tend to play it small, and what we can do to bring change.    Too many women treat their business as a hobby   It makes my hair stand up, but too many women don't take their business seriously. I haven't met a man who doesn't take his business seriously. So what is really going on here?    My guess is that these women are wannapreneurs. A wannapreneur is someone who likes to call themselves an entrepreneur but isn't willing to do the work. Maybe they have a rich spouse and therefore don't see a need to take their business seriously, or they aren't driven to be financially independent. Maybe they just like to have a hobby business so they can call themselves a business owner. My take: If you want to be an entrepreneur, take your business seriously. Otherwise, don't do it at all.   Women don't invest enough in their personal and business growth   Nobody is born a CEO or entrepreneur. We all have to learn the skill of running a company and scaling it to six and seven figures. If I hadn't invested in myself, I would probably still be stuck making less than six figures a year.  I continuously invest in personal and business growth. I see that people who do invest in themselves skyrocket their business within a few years. Those who don't get stuck.   You should always invest forward if you want to grow. Not investing is having a scarcity mindset or a fixed mindset. Someone who has a growth mindset knows they can grow and change and therefore they are willing to invest. With a scarcity or a fixed mindset you cannot grow.    Women tend to be more risk averse than men   Investing forward is risky because you need to bet on yourself or on what you are investing in. I've seen a lot of women shy away from investing into paid advertising. That kind of thinking keeps you stuck. Investing forward is actually not risky — not investing is! But you aren't going to have that insight unless you actually invest and see a return.   Women use family as an excuse   Women often use their children and/or spouse as an excuse for not being able to build their business, while men use their family as a reason. While this is slowly changing, I still hear way too many women use their children as an excuse.    It's 2021, and we shouldn't still be discussing this. Many of my most successful clients have very young children and some were even pregnant while doing my programs. Having children actually fueled their growth.    Not working on your business because of your family sends the wrong message to your children, to your spouse and to future mothers. On the other hand, working on your business inspires others to do the same — and that's when we can accelerate gender equality.    Women stop their business growth    I've noticed that a lot of women feel more comfortable with a lower revenue number. They might have replaced their prior income and are even making more than they did before, and because they feel comfortable, they don't push themselves to grow more. They stay in their comfort zone. Why is this a problem?   A typical 6 figure business has no employees. It doesn't fuel economic growth and provide jobs. You're probably paying yourself a bit of salary, but you aren't creating wealth. Financial freedom isn't around the corner.    If you truly want to have an impact, you won't just be making a profit for yourself, but provide jobs and fuel the economy with your business, so that everybody is better off. A women-owned business making less than 6 figures is not helping women achieve more equality.   Women take a break in the summer   This one makes me really frustrated. If I ask women in April or May when they're going to do their next marketing campaign or promotions, many will say in September. They are taking a break from their business over summer, not making any money at all. I have yet to meet a man who takes three months off in his own business because it's summer. No wonder women make less money than men. Seriously, women, what is this?   12 Day of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I'm inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

We all have one question that we ask ourselves all the time. This one question has a huge influence on our lives and businesses. If you ask yourself a good question it will improve your life and business. If you ask yourself a bad question it will deteriorate your life and business. In this episode of The Sigrun Show, I explain what a primary question is and how to figure out which one is best for you. I also share how to ask better questions that will help change your life for the better. Finding, asking, and answering my primary question has had a positive impact on both my business and my life. In this Episode of The Sigrun Show: What is a primary question and how to figure out yours (2:00) The question I like and why it's a great question to ask yourself (6:06) How this question led to my buying my dream penthouse apartment (6:24) Another question to ask yourself to improve your life and business (14:25) The life-changing phone call I made when I asked myself this question (15:27) The empowering question that led to my getting an MBA in London (18:15) The question that helped me get to the million dollar mark (22:30) The question to ask when you're stuck or overwhelmed, not sure what to do next (25:47) My devastating breakup after an 8-year relationship and the question that got me through the first few weeks (18)  What question to ask when you want to do something new you haven't done before and possibly been procrastinating (28:28) The project I'm most embarrassed about not doing and what I did to finally get started (29:20) Who do you want to be? The vision I created (31:28) The story of my TEDx Talk (32:18) Other examples of questions you can ask yourself (34:46) 12 Days of MasterClasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I'm inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

Even if you love launching, you can't launch all the time. It would not only exhaust you, but also your email list. So how can you sell between launches?  In this episode, I'm sharing 9 simple promotion strategies you can apply to sell between launches.  “You should always be seeding – as soon as you finish one launch, you should prepare for the next one.” - Sigrun If you're more of a reader, scroll down to read my 9 promotion strategies that sell.    In this Episode of The Sigrun Show: Why you need to launch in the first place (1:45) Having a program that people can buy anytime (5:07) The P.S. promo (7:30)  The video promo (9:18)  Social selling (10:33) The 9 word email (13:14) Mini launch (15:31) Affiliate marketing (18:05) Offer on your freebie thank you page (19:46) Automated webinar funnel (21:50) Pocket product funnel (23:01) 9 Promotion Strategies That Sell Between Launches   The P.S. Promo   For every newsletter you send out, add a “P.S.” at the bottom and list the ways people can work with you, free and paid.  Here's an example from a “P.S” I use in my emails:  P.S. When you're ready to grow your online business, here are two ways I can help you… Follow me on Instagram and DM me your biggest business challenge and I'll give you a tip on what to do – Click here. Step up and scale your online business to $10K-$20K months inside our SOMBA Momentum program – Book a free call here. It doesn't cost anything to add a P.S and let people know – start trying it out in your own emails and see the results it can bring.      The Video Promo   Create a short video around a pressing problem that you know your audience is struggling with and send the video out to your email list. Only those who click to watch the video get an offer.   Here's an example for a video promo:  I create a video on how to sell between launches. I email my list that I have created this new video and I tag those who click on the link to watch the video. The next day I follow up with an offer that shouldn't come as a surprise to those who watched the video, for example an online course for $297 on how to sell between launches with all the templates and scripts. The promo lasts 3-4 days and the rest of the email list does not get any emails and there is no social media about the promo.     Social Selling   Post on your personal profile and your business profile and invite the right people to send you a direct message. This is one of the best ways to promote without launching.   Here's an example for social selling:  I want to offer a 6 day retreat in Iceland and before I go off and create the sales page and book everything, I write a post on social media. The post is 200-300 words long, contains a nice image and highlights all the feelings about this magical retreat (but not too many facts!). At the end, I ask people who are interested to PM me. Those who PM me are my “launch list” and I can follow up with them and possibly sell the retreat even without a sales page if I did a good job on the social media post.      The 9 word email   The 9-word email was developed by Dean Jackson, a successful real estate entrepreneur and online marketer, in an effort to re-engage lost prospects. Jackson's claim was that a subject line displaying the recipient's name only, and a body with a one-line (originally 9-word) question is all you need to engage. Here's an example of a 9-word email: Email subject line: SigrunEmail body: Are you still looking to grow your online business? Be cautious when applying this strategy. It's meant to re-engage those who have already shown interest, and not to sell to a new person who has no idea what you're talking about   Mini Launch   Instead of going into a full launch, my team and I sometimes offer a paid workshop where only the people who join the workshop are presented with an offer. This promotion has all the elements of a launch, but it's much shorter and easier to do. Here's an example of a mini-launch:  In March and May 2020, we held the weekend workshop Create Your Recession Proof Offer for $97. Only those who joined the workshop received an offer for the Online Turnaround/SOMBA Accelerator program. The cart was open for 7 days but can also be shorter in a mini launch   Affiliate Marketing   One of the best ways to sell between launches is to be an affiliate and either do a small promotion or a proper launch. Even if you decide to go with a full launch, the effort will still be smaller compared to when you do your own launch, because you're concentrating on the marketing and not on all the other aspects of a launch.  Here's an example of being an affiliate:  I'm an affiliate for Selena Soo and her PR & Media program Impacting Millions. The first time I participated it was more work because my team and I had to create all our assets, but now that they've been created and can be reused it's less work. The launch plan comes from Selena's team, so we can pick and choose what we want to do to achieve our goals.    Offer on your freebie thank you page   If you have an amazing freebie people are signing up for, add an offer to your thank you page for a free discovery call.    Here's an example of an offer on your thank you page:    Apply now for a free ”90 Day Profit Planning Session” Thank you so much for requesting my Profit Planning Checklist! You'll be receiving an email in the next 5 to 10 minutes that has a link to download your checklist.  While you're waiting, I have something very special to share with you: Book your complimentary call now, available for a limited time.    Automated webinar funnel   If you have an online course that you have launched successfully multiple times, you can automate it with a webinar funnel. To hit a sweet spot, your online course should ideally be around $1000. It needs to be evergreen – people need to be able to join anytime. In Momentum, we help our clients set up such automated funnels.    Pocket Product Funnel   Instead of a freebie or a free webinar, you first sell a small product for $37 or $47. In your follow up email sequence, you move on to selling another program. The second program can be anything from an automated online course to a high end group coaching program.  The tiny offer strategy is very popular at the moment and I recently did an interview with Allie Bjerk, who is an expert in setting up tiny offers.  Which strategy are you going to try? Send me a DM on Instagram with the code word “promotion” and the strategy that intrigues you most so we can chat about it. I'm looking forward to hearing from you!    12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I'm inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

My clients call me the launch queen. I love launching, and I love teaching my clients how to launch.    In January 2021, I finally achieved my launch goal of $1M, and in this episode, I want to share with you what I did and specifically what I did differently from the other launches that I've done in the past seven years, which have made me over $8M in revenue.    “A small plane needs a short runway, a big plane a long runway – if you want your launches to grow and become bigger, you need to have a longer runway.” - Sigrun   If you're more of a reader, scroll down to read my 12 launch lessons from a 7 figure launch.    In this Episode of The Sigrun Show: Launching: A mix between art and science (2:22) My first launches (4:00) The 7 figure launch that didn't happen (9:40)  Having a long launch runway (11:59)  Having a VIP notification list (13:42) Creating a desire for another program (15:11) Social selling (16:44) Mixing free and paid offers (19:17) Getting your leads in early (20:42) Getting people to sign up twice (22:19) The importance of FB ads (23:29) Sending lots of emails (25:07) Using Facebook groups (26:26) Offering sales calls (28:26) Working with affiliate partners (30:06)   12 Launch Lessons from a 7 Figure Launch   #1 A long launch runway A small plane needs a short runway, a big plane a long runway. If you want your launches to grow and become bigger, you need to have a longer runway. This means having more time with your ideal client and creating multiple touchpoints. These can be free content (podcast episodes, blog posts), free training where you might not sell anything or sell something different, or paid training. Having people sign up with you again and again or click through to valuable content creates a bigger connection to you.    During your runway, you'll be talking about your program, but you're not selling it – you're seeding it, creating a desire for it, so that when you open cart, your ideal clients are ready and want to buy it.    #2 Having a VIP notification list Instead of calling your waitlist “waitlist”, give it an exciting name. I called it “VIP notification list”. “Waitlist” sounds like you're waiting for something and then you have to buy it. People aren't very eager to sign up for it. But if you call it a VIP list and tell them that by signing up they'll be the first to know when you open up the program, plus they'll get a bonus, it's much more exciting for them.    #3 Selling multiple offers during your launch runway You can sell multiple offers during your launch runway – as long as you're not selling the offer you eventually want to sell during open cart. When someone isn't interested in the program you're launching, they might be interested in another program you're offering.    #4 Social selling Social selling is building a 1-1 relationship and being a valued partner when the doors open to your program. A lot of people have experienced a sleazy way of social selling – a friend request on Facebook or LinkedIn perhaps, that is immediately followed by a message with a link to sign up or buy something. That's not what you should do. I'm talking about asking the participants in your launch training to send you a message. If they do that, they have essentially opened up the door and you can start to have a conversation. If people no longer respond to your messages, you just stop. It's about creating back-and-forth interaction.    # 5 Mixing free and paid offers By offering free and paid training, you create more opportunities for your ideal client to experience how it is to work with you, and to express their interest in what you can offer. You will get closer to your ideal client, and they can get ready to buy once you open up the door to your program.    # 6 Get your leads in early You typically grow your leads during your launch runway and you'll have most of your email addresses at the end, relatively close to your open cart. But remember: The more time you have with people, the higher your conversion, the bigger your launch. If you've been launching and getting your leads very late, consider flipping it around and getting your leads way ahead of time. It will give you more time with your ideal client.    #7 Get people to sign up twice A lot of people focus only on getting people to sign up for their launch training. If you have enough time, offer something else first. Create a freebie that is connected to your launch training but is still separate. This could be a PDF, an ebook, a checklist, or webinar. Then have a live webinar for the actual open cart. Having people sign up twice makes them more likely to buy.    #8 Facebook Ads Facebook ads are still the best way to get a lot of leads in little time. They're not easy to handle and get more and more challenging. You need to understand them and once you do, you can have an ads team running them. If you're looking to make a multiple six figure or seven figure launch, you should definitely have a FB ads expert on your side.    #9 Send a lot of emails Emails are still the winner when it comes to selling in a launch. Be willing to send a lot of them. With over 12'000 people on my launch list and sending lots of emails (5 alone on closed-cart day), I only received one complaint. People typically just unsubscribe, and if they do, that's great. These are people who didn't want to buy from you anyways. If they're interested in something else, they'll follow you on social media. The emails are for people who are interested in your product.     #10 Use a Facebook group for your launches Most of the people who end up buying my programs have been in my launch Facebook group. I use the same free group and it's mostly active during launches. That's why I warm it up well before a launch, offering something that they can sign up for during the launch runway, about one month before the actual launch training. Then I invite them into the Facebook group and make sure there's activity there.    #11 Offer sales calls In the past, I made the mistake of offering sales calls too early. A lot of people who didn't need a call ended up booking one just to chat. They had already decided to buy the program, but wanted the call just because it was offered. Now, I started offering sales calls only during the last two days of open cart. Basically, it's offering a call to the fence-sitters and helping them evaluate if the program is a fit for them or not.    #12 Work with affiliates Affiliate partners are typically current or previous students and it's through their success stories that people are inclined to sign up for a launch training and eventually buy a program. But because I mainly work with students, they usually don't have big email lists yet and therefore I can't expect too many sales from each partner. That's why it's important to have more partners, but again also not to many, because running an affiliate program is a big task and you need to have time for it. For this launch, I used direct messaging to each individual partner, and the affiliate who made the most sales won a retreat with me. Having exciting prices for your partners can make them do a lot more and have more sales than you would think is possible.    What was your key take-away from this episode? Send me a DM on Instagram. I'd love to hear from you!   12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I'm inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

Have you hit an income level in your business you don't seem able to surpass? Are all your launches at the same level and you're stuck growing them?  I've been there. It felt like I hit an invisible glass ceiling that stopped me from achieving my dreams. I didn't notice it was there until my head hit the glass ceiling. In his book The Big Leap, Gay Hendricks calls this internal ceiling an upper limit. It doesn't matter how successful you are, everyone has an upper limit problem. If you don't think you have it, you might just haven't hit yours yet. And if you've hit a ceiling and gone through it, another ceiling will be waiting for you as you go on.  In the last 7 years I've made over $8M and in January 2021 alone, I made another million in revenue. Growing my revenue year after year has made me crush one internal ceiling after the other. In this episode, I share the strategies I've used to crush my own internal glass ceilings, and what you can do to crush yours.   “If your mind can create glass ceilings, it means your mind can remove them, too.” - Sigrun Are you more of a reader? Scroll down to read about how you can crush your own internal glass ceilings!    In this Episode of The Sigrun Show: Glass ceilings and how they limit you (1:45) The glass ceilings I encountered along the way and how I crushed them (4:09)  My biggest glass ceiling so far - and what I learned from it (12:16)  Crushing the million dollar launch glass ceiling (29:54) What I did to to grow in the last months (32:33) The big effect of the big upgrade (40:13) The four barriers in your upper limit (46:52) Want to dive deeper? Find out how you can detect and work through your upper limit.   Identifying and Crushing Your Internal Glass Ceiling Many of my high end clients come to me when they get stuck at a certain income level or aren't able to grow their launches. What holds them back is their internal glass ceiling.  In The Big Leap, Gay Hendricks explains that everyone of us has an internal thermostat for how much success, wealth, happiness, and love we let ourselves experience. It's our internal glass ceiling - or upper limit setting - and we tend to set this thermostat low early on in our lives.  Later, as we dream about big goals and move above our old thermostat setting, we bump against the artificial lid that was placed on our success through unconscious childhood decisions.    Unless we solve the upper limit problem, we'll keep finding ways to bring ourselves back down when we've blown past our old setting. In other words, the invisible glass ceiling is stopping us from achieving our dreams.    Gay Hendricks identified four barriers within the upper limit:  The belief that we are fundamentally flawed If we carry this feeling within us, we sabotage our success because we think we're essentially bad. If something good happens, we must mess up to offset it, because good things can't happen to bad people.  The belief that by succeeding, we are being disloyal to and leaving behind people  If we harbor this feeling, we sabotage our success because we think it's disloyal to our roots to soar too far into the stratosphere.  The belief that we are a burden in the world If we carry this feeling inside us, we sabotage our success so that we won't be a bigger burden.  The belief that we must dim the bright lights of our brilliance so that we won't outshine others  If we hold this feeling inside us, we tend to hold ourselves back from expressing the full potential of our innate genius.   Since these are all limiting beliefs your mind has created, it's your mind that can change them, too.  Here's how you crush your upper limit:  Acknowledge the upper limit (I even say Hi to it and make fun of it) Breath when you feel fear. Fear can be transformed into excitement by breathing.  Turn worry into a positive idea. Shift your focus away from the worrying and instead think of the positive new thing that is coming into being.  Expand positive feelings. Think of the good things in your life and give them your full attention. Let yourself enjoy them as long as you possibly can.    Growing my revenue year after year has made me crush one internal ceiling after the other, but that's the thing with glass ceilings: As soon as you've gone through one, another will be waiting for you as you go on. I expect my next big glass ceiling to be a 8 figure year but that is still a few years away and until then I will keep working on the smaller glass ceilings that pop up now and then. What is your internal glass ceiling, and how do you intend to crush it? Send me a DM and let me know!  12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I'm inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

Are you on the fence about starting your online business? Even if you know you need to?  Online is here to stay - we all know it. Having an online business is more important than ever in times when everything is uncertain and another lockdown could happen at any moment.  I hear many women who want to go online, yet they feel overwhelmed and come up with excuses. Starting and scaling an online business can seem scary. But if you have the right process and are willing to take action, you've already gone half the way.   My business has grown over 30% compared to the same period last year, and in this episode of the Sigrun Show, I will break down how easy it is to get started and scale your online business without getting overwhelmed.  If you know that online is the way to go but you're stuck, overthinking or are scared of taking the next step, this episode is for you.    “People don't really take action on their own.”- Sigrun   What you will get out of this episode:  My frustration about people who don't take action (2:40)  Only giving tiny bits of information (5:35) How I came up with a new challenge to help people get unstuck (7:13) Creating accountability and commitment (9:53) Eliminating doubts and trusting the process (13:21) Why it's important to celebrate success (14:05) Want to dive deeper? If you're just getting started, find out if you can start a business without a business idea or how to stop overthinking and start doing today.    Start and Scale Your Online Business: Finding the Right Process  We will not go back to the way things were before. Online is here to stay - and having an online business has become more important than ever before. Most business owners understand the importance of being able to go 100% online. What if a second wave hits us? What if there is another lockdown? But what is the easiest way to get started and scale your online business without getting stuck, procrastinating, overcoming perfectionism?  Over the years I have come up with a process I apply in my 8 and 10 week challenges that helps my clients get out of their overwhelm and makes them take action. Here, I'm revealing the key components of this process to you:    Tiny bits of information When people see all the possibilities, when they start to worry about freebies, landing pages, email lists, websites, their social media presence, launches - they quickly give up because it overwhelms them. Of course these are things you need to do when creating and scaling your online business, but you don't necessarily have to do them today, or tomorrow, or even this week. For my challenge, I came up with 26 tiny steps to follow, and suddenly, everyone could do it, even the ones who were the most scared. The overwhelm was gone.  Accountability I encourage my clients to fill out a form on a regular basis throughout the program. That's how I get them to commit to the process. It also creates a sense of responsibility. A lot of people buy courses and never finish them. By filling out forms, they are committing to do the work. And when someone has doubts, people in the community surround them with inspiration and motivation, and the positive group pressure keeps them going.  Trust the process When you decide to start and scale your online business, you have to find a process and stick with it. When you start to doubt this process, you won't keep up and get stuck, and eventually give up. That's why everyday, I tell my clients to just trust the process.  Celebrate success It's so important to celebrate success. After 10 weeks, I do a celebration call where I highlight all the wins of my clients, and they can share what went well for them and what they want to improve. Celebrating success makes them see their progress and inspires them to go even further.     With this process, I've helped hundreds of women get unstuck. They stopped being overwhelmed, using excuses and got their work done.  If you want to start your online business, I encourage you to find a way to be a part of such a process. Because even though I'm very self-motivated myself, I wish I had found a process like this to guide me when I was starting out in my business.  Are you ready to start and scale your own online business? Let me know if this episode inspired you to take action. You can follow and connect with me on Facebook, Twitter, and Instagram.   12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I'm inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts

It's going to be very hard for you to find a job. These were the words of my advisor when I went to the unemployment office after having been fired twice in a short period of time. I kept applying for positions I thought were a perfect fit but never got a reply. My hopes were down. I was also still feeling the pain from my chronic illness, and the thought of working a full-time job scared me.  When I read that the unemployment office helps people start their own business, I saw it as my chance. I quickly created a business plan for selling Icelandic design online and did a three week start up course where I learned all the basics of setting up a business in Switzerland. But when I ended the course, I started doubting my own idea.  Seven years have passed since then, and (spoiler!) I haven't gone on to build an Icelandic design trading empire. I have done something better: I found my passion, entered my zone of genius and become a top female business coach.  In this episode of the Sigrun Show, I share how I finally found my calling and started scaling my business to multiple seven figures, and the roadblocks and successes I experienced along the way. This is my story of how I went from unemployed to a selfmade millionaire.  With this episode, I want to inspire you to think bigger and take action. Make your dream come true.  “The beginning years are the most important ones: that's where a business is born.”- Sigrun   What you will get out of this episode:    How I got sick in 2010 and lost my job (3:49)  My wake up call (13:37) Picking a business idea (18:16) Finding the right direction (27:17) How webinars became my thing (33:28) My money mindset issue (39:06) From my first sale to 6 figures in 12 months (41:48) Taking the next step: scaling my business (42:18) How the idea of SOMBA was born (48:32) My first live event (52:04) Big decisions: Working with a female coach and planning my own conference (55:37) Hiring my team (58:45) The next normal (1:03:37)   Do you want more inspiration for building your online business? Find out how I got from zero to six figures in 12 months and avoid making any mistakes by reading the top 10 reasons why most online businesses fail.   How to Build an Online Business (and Scale It the Right Way) I was making a good living doing one on one coaching, but I always knew that if I wanted to take my online business to the next level, I had to start scaling it. From my times as a CEO, I remembered that the only way to grow a business was to hire more people. I swore to myself that if I ever started my own business, I wouldn't want its growth to be dependent on the number of employees. I wanted the business itself to be scalable.    At the time, I had no idea that my own business would make multiple 7 figures one day. My goal had been to get to 6 figures and in March 2015, I reached that goal, exactly 12 months after my first sale. It was a huge milestone, but I knew that I had to take the next step. Constantly raising my prices or taking on more clients wasn't going to be sustainable. What I had to do is scale, and here is how I did it:    Creating a Group Coaching Program I had been thinking about group coaching for a while and got this idea that I wanted to prove that I can sell in July, in the middle of the summer, when most coaches feel it's not a good time to sell. I came up with an idea for a coaching program, created a sales page, did some seeding in my free Facebook group and ended up selling 6 spots, two times. It opened my eyes: I was able to scale!    Selling Multiple Group Coaching Programs I started selling multiple group coaching programs and made them longer, first 8 weeks and then 3 months, and called them masterminds. There was no need to create tons of content, because the groups were about helping people with whatever was going on in their business at the time. I focused on coaching in the moment.    Make Groups Larger I realised that I could have more than 6 people in my groups and launched a 9 month mastermind group with 10 people. But I wanted to go further. I thought about how much time I really spend per person and decided that I could launch a new group with 18 people and still offer the same value to them. These same people went on to stay with me for years.  At this point, my group programs were generating more revenue than my one on one coaching and I decided to only keep on a few selected people as my one on one clients.    Introduce Levels I started gearing up for a massive launch of my group coaching programs. My idea was to do multiple groups of 18 people on different levels, depending on where they were at in their businesses. The further along people were, the less people would be in the group so I could assure them enough time with me.   Create a Signature Program When I sold out 4 group coaching programs, I told my business coach very proudly that I just had my biggest launch ever. This is what he said to me: And you have nothing else to sell now? His words were a turning point for me, because they made me come up with the idea for SOMBA - Sigrun's Online MBA, a new one year program where I would teach women (and a few men) everything they need to know about online business. I've been running SOMBA for 3 years now, increased the price from $1000 to $3000 and my launches have grown from $50k to $575k.    My coach's comment was crucial for me. I thought I was scaling my business with group programs, but to really reach the next level, you have to have an online course or program where you can have as many people as you want in it, without having to spend extra resources. In 2017, I finally created that course which is now my signature program, and it's a fantastic feeling.    Are you inspired to grow and scale your own online business? If my story sparked any ideas or dreams in you, I would love to hear about it. You can follow and connect with me on Facebook, Twitter, and Instagram.   12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I'm inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts   Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

One of the biggest challenges for many solopreneurs and online entrepreneurs is setting the prices for their products and services. It's during the pricing process that your lizard brain can really step things up a notch - telling you that you're not good enough to command the rates you want. It's when we begin to doubt ourselves, our skills, and the value of our experience. And because of this, we tend to err on the side of caution, giving in to fear and uncertainty by setting our prices low and undercharging for our services. Today, I discuss my mantra: Client for Every Price and why it's important for online entrepreneurs to remember that regardless of what you set as your price - there are always clients that are happy to pay it. I explain why female entrepreneurs often struggle with setting fair prices for their products and services and the importance of changing your mindset around your prices. I explain why it's crucial for female entrepreneurs to dive deep into who their ideal client is when determining the prices for their offers. I also share an example of why pricing is irrelevant when you identify and understand your ideal client. “There's a client for every price.” - Sigrun   In This Episode of The Sigrun Show: Why many female entrepreneurs struggle to set their prices How your prices help you attract the right clients How Dyson built trust with the consumers interested in their ‘expensive' curling iron product Why you should set your prices based on the value you deliver Why female entrepreneurs need to understand who their ideal client is when setting their prices   12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I'm inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts   Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

81% of podcast listeners investigate the host's products or recommendations with intent to purchase. That's more influential than any other medium has ever been! On top of that, podcasting is still an untapped arena. There aren't as many people podcasting as there are on other channels. Which means there is less much competition. Right now, there are 2.5 million live podcasts worldwide.  And, only around 800,000 of those are consistently contributed to and are of good quality. This in comparison with the 37 million YouTube channels is HUGE! In this episode of The Sigrun Show podcast queen Anna Parker-Naples and I talk about all things podcasting. She shares her tips and tricks to help you increase your impact, get visible within your niche, amplify your message, and generate more quality leads. Anna also tells us her inspirational story of how she picked herself up from rock bottom and made the conscious choice to be successful. In this Episode of The Sigrun Show: The TWO women in red (2:19) Anna's story (4:56) Her introduction to audio work (8:47) How to podcast properly (11:00) Changing your thoughts can change your life (13:00) Paralympic superheroes as Anna's inspiration (18:00) How YOU can amplify your impact through podcasting (20:00) Why is a podcast more powerful than any other medium? (22:00) Podcasts help to build trust with your audience (25:00) Tips and tricks for amplifying your podcast (30:00) Find Anna on her podcast: Entrepreneurs get Visible! (35:39) Listen to Anna's podcast:  Entrepreneurs Get Visible  Do you want to work with me?  I'm looking for action-taking entrepreneurs who are serious about making sales in 2021.  This opportunity is not for everyone. I'm looking for people who are coachable, ready to take action and committed to achieving their revenue goals.  If this is you then go to the show notes at sigrun.com/livegroup to apply to the LIVE group coaching program.

Is being told “you're killing it” really a good thing? Should women carry on being celebrated for over-functioning and working themselves into a state of overwhelm?  Success coach and business mentor Sarah Walton thinks not. In this episode of The Sigrun Show, Sarah and I talk about how it's up to women to do the internal work and recognize the value they're putting out into the world. And, how this value should not be defined by how much they are doing, or who they are doing it for.  Sarah also talks about how women are the shock absorbers in society, when something goes wrong - they soak up the blow. She explains that in order for women to switch up this trajectory they need to start supporting each other by normalizing saying “no” more often. We also discuss how the Myers Briggs test can help you determine if you're more likely to be a people pleaser and put the needs of others before your own. Here is a link to the test. In this Episode of The Sigrun Show: Sarah's background as a corporate executive (2:52) How being the person that people went to for advice encouraged her to start her coaching business (4:00) Combining a woman's talent, experience, and expertise in a way that they can actually sell it (6:40) It's up to women to do the internal work and recognise the value they're putting out into the world (8:47) The physiological reason why women are more inclined to feel overwhelmed (9:19) The epidemic of over-functioning or high-functioning co-dependence among women Is being told “you're killing it” really a good thing? (13:00) A women's desire to feel needed feeds into their overwhelm (14:36) Women are the shock absorbers, when something goes wrong - they soak up the blow (15:40) Women supporting women is the key to putting a stop to the overwhelm epidemic (16:00) Being busy for the sake of being busy (21:30) Sarah's free worksheet, understanding control and how it affects your life (23:24) Connect with Sarah Walton www. SarahWalton.com Do you want to discover a powerful method that helps you sell without more marketing?  I see so many entrepreneurs struggle because they're putting all their time and money into marketing, but they don't make the sales they hoped for. If this is you, I can help.  Sign up for my free live masterclass on September 28th now.

Is Pinterest the search engine you are overlooking? Are you missing out on clients by not implementing a Pinterest strategy? Yes. Having a successful Pinterest strategy can work wonders for any business. Even those that aren't selling something visual. Whether your product is an online course or a physical product, Pinterest can help drive traffic to your website. You just need to know how to leverage the platform and attract the attention of the right people. In this episode, Pinterest Guru Jennifer Priest, shares her top tips on  how to develop a Pinterest strategy that converts. She tells us why she decided to focus her marketing efforts on Pinterest. And, how and why you should do it too. Jennifer also shares where to start on Pinterest if you're a complete newbie. How to avoid posting multiple times a day. And, the importance of knowing what to pin. In this Episode of The Sigrun Show: Why Pinterest? (1:38) Get them in the door by being know for 1 thing (6:38) Tips for a Pinterest newbie (14:20) How Pinterest is like good wine (19:37) The importance of researching before pinning (21:23) Do you need to pinning multiple times a day? (21:35) Avoid inventing pins (25:23) What counts as a good amount of traffic for Pinterest? (30:00)  Connect with Jennifer Priest SmartCreativeSocial.com Are you tired of working too much and making too little? If you're a freelancer or coach with as many clients as you can handle but you can't seem to get out of this overworked trap, I can help.  I invite you to apply to receive a personalised assessment from one of my expert coaches where they'll help you figure out the steps to take to get out of the trap.

We all have one question that we ask ourselves all the time. This one question has a huge influence on our lives and businesses. If you ask yourself a good question it will improve your life and business. If you ask yourself a bad question it will deteriorate your life and business. In this episode of The Sigrun Show, I explain what a primary question is and how to figure out which one is best for you. I also share how to ask better questions that will help change your life for the better. Finding, asking, and answering my primary question has had a positive impact on both my business and my life.   In this Episode of The Sigrun Show: What is a primary question and how to figure out yours (2:00) The question I like and why it's a great question to ask yourself (6:06) How this question led to my buying my dream penthouse apartment (6:24) Another question to ask yourself to improve your life and business (14:25) The life-changing phone call I made when I asked myself this question (15:27) The empowering question that led to my getting an MBA in London (18:15) The question that helped me get to the million dollar mark (22:30) The question to ask when you're stuck or overwhelmed, not sure what to do next (25:47) My devastating breakup after an 8-year relationship and the question that got me through the first few weeks (18)  What question to ask when you want to do something new you haven't done before and possibly been procrastinating (28:28) The project I'm most embarrassed about not doing and what I did to finally get started (29:20) Who do you want to be? The vision I created (31:28) The story of my TEDx Talk (32:18) Other examples of questions you can ask yourself (34:46) Want a lighter business that feels more you and makes you more money? Then I invite you to apply to receive a personalised assessment from one of my expert coaches. Go to sigrun.com/scale to apply. Let's ask better questions to create a better life and business.

Jill McAbe is a bestselling author, teacher and coach in the fields of business success, finding one's purpose, and the science of high performance and change. Her best-selling book, It's Go Time: Build the Business and Life You Really Want, helps people build expertise-based businesses doing what they love. In this episode, Jill shares how she became interested in goals and what we need to do to reach them. She explains what hot goals are and how neuroscience helps us to understand these subconscious goals. Jill is particularly interested in how people in their 50s and 60s can reprogram their brains to have more meaningful lives and live with purpose. We talk about the relatively easy things that we can do to make this happen.  We also discuss what she included in her book -  It's Go Time: Build the Business and Life You Really Want - to help entrepreneurs succeed and reach goals they may have felt were previously unachievable.  In this Episode of The Sigrun Show: How Jill got interested in goals  Her ability to help organizations set goals but realizing she wasn't achieving her own goals  How her search for credibility led her to working with one of the top neuroscientists What hot goals are and how the amygdala has been misunderstood How the amygdala is the action centre of the brain Jill's ‘stop the bus' moment when it comes to the subconscious  How the conscious and subconscious parts of our brain have two different languages and how to get them working together  What she love about working with people in their 50s and 60s  How being jealous of someone else's business success could be keeping you from reaching your goals and what to do instead  Why emotional experiences are more acute when we're younger and how we may have internalized hot goals from our childhood  How to use repetition of things you see and feel to speak to the brain in as many ways as possible  The approaches in Jill's book that help people develop scalable businesses based on their expertise Connect with Jill McAbe JillMcAbe.com Are you tired of working too much and making too little? I can help. If you're a freelancer or coach with as many clients as you can handle but you can't seem to get out of this overworked trap, I can help.  I invite you to apply to receive a personal assessment from one of my expert coaches where they'll help you figure out the steps to take to get out of the trap.  Go to sigrun.com/scale to apply.

When I was first starting out, the thought of selling VIP days was very scary to me. Now I laugh about it because it's not that hard. But it's not something that comes easy to people. Nikki Rausch is the CEO of Sales Maven, an organization dedicated to authentic selling. She joins me to talk about her story, how she works with entrepreneurs to help them get better at sales conversations, and how to offer, deliver and price a premium VIP Day.  Nikki explains that selling is not something you do to somebody but with somebody. You are not trying to convince them that what you have is the right solution for them. Rather, you're having a conversation to find out whether what you offer is right for their particular problem and needs. For the last half of the episode, we talked about how to create and structure a VIP day to best suit your ideal client. Nikki shared how she structures her VIP Days, what you should keep in mind and how to approach pricing and how to close your discovery call with prospective clients.  This was a great conversation and Nikki's approach is very much aligned with how we do things on Team Sigrun.  In this Episode of The Sigrun Show: How Nikki came to start Sales Maven and working with entrepreneurs (3:12) How she sees sales (7:05) Why sales calls are important to your prospective clients ( 11:54) How not to end your sales conversations and how to end them instead (12:48) What to say and do when someone says “I need to time to think about it” (13:40) How to structure a VIP Day and what to consider including as content (14:53) How Nikki does her own VIP Days and leaves the structure flexible  (17:54) What she does to make VIP days a premium experience (20:53) How to close off the VIP day and how to keep your VIPs working with you (22:46) Laying out your offer in your VIP Day discovery call (28:00) How to price your VIP Day (31:16) Sigrun's first VIP Days (34:34) Connect with Nikki Rausch Free ebook: Closing the Sale

You're an expert in your field. You know your stuff. But when it comes to speaking up, you suddenly doubt yourself. You constantly wonder: Am I good enough?  According to Laura Penn, the founder of The Leadership Speaking School, a lot of women struggle with this when they're about to do something bold or courageous.  Laura specialises in transforming leaders, entrepreneurs and changemakers into speakers who are authentic, accessible, and memorable, and in this episode of The Sigrun Show, she shares why women tend to not speak up and how these doubts form in our heads.  Do you want to discover how you can find the courage to speak your truth? Then don't miss out on Laura's valuable tips and insight.   In this Episode of The Sigrun Show: How Laura ended up helping entrepreneurs and leaders to speak in front of audiences What made Laura start her own academy  Why women tend to not speak up  How to find the courage to speak your truth  The opportunities you can create for yourself  How to love yourself despite your flaws How long it takes to develop your courage Laura's programs and how she works with her clients Connect with Laura Penn www.theleadershipspeakingschool.com  Sign up for my brand new, FREE Masterclass Did you know that you don't need more clients or more marketing to increase your sales?  So many entrepreneurs struggle because they're putting all their time and money into complicated, expensive marketing strategies, but they don't make the profit they hoped for. I want to show you how you can avoid this in my brand new, free Masterclass. Learn what it takes to have your clients continue joining your programs for years, how to plan for the second and third sale before you even make the first sale, and much more. Join the FREE Masterclass here.

If you're at a certain point in your online business, networking and being in the room with like-minded people becomes one of the most important things to grow.  I'm fascinated by masterminds, but my dear friend Anke Beeren went a step further. She founded Joint Forces, a club with a totally new concept to give 6- and 7-figure female online entrepreneurs a space to network strategically and accelerate innovative thinking.  In this episode of The Sigrun Show, we talk about the difference between a network and a mastermind, how women network differently than men, and what you can do to start networking strategically.  In this Episode of The Sigrun Show: Why networking has become Anke's passion project (2:08) How she created something brand new (5:36)  The difference between a network and a mastermind (8:47)  Why women network differently than men (11:50) The framework Anke has created for her club (19:51) How women should go about networking (23:02) How to keep up your network (25:04)  What you can do to start networking on your own (26:34) Connect with Anke Beeren Anke's club Joint Forces Anke on Facebook Have you left a review for The Sigrun Show yet?  Reviews are what keep The Sigrun Show going and growing. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.  A minute's work on your end is enough to show me and my team that you support the hard work that goes into producing each episode. So if you have a minute, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

Recently, I aired an episode on The Sigrun Show on how to be an amazing podcast guest, and learned so much from it myself.  This week, I dive deeper into the podcasting world and speak to Margy Feldhuhn, a podcast host and the co-owner and CEO of Interview Connections.  I met Margy and her business partner Jessica Rhodes through Ali Brown's Premier mastermind, and their journey is truly amazing.  They created the first and leading podcast booking agency, have an in-house staff of over 25 full time employees, and successfully scaled Interview Connections to multiple 7 figures. In this episode, we talk about everything you need to know on how to make money as a podcast guest.  In this Episode of The Sigrun Show: How Margy and Jessica became partners (2:35) What people are doing wrong with podcast guesting (8:21)  The two monetization pieces podcast guests miss (10:07)  The role of a podcast guest (12:42) How to make money as a podcast guest (15:08) How to pick the right CTA (21:17) The evolution Interview Connections has gone through and the services Margy and Jessica offer (22:56)  What you need to know about the Monetize the Mic conference (24:48) If you're serious about making money as a podcast guest, Monetize the Mic is for you!  Monetize the Mic is a virtual conference taking place on August 10th and 11th. During two days, Margy and Jessica share their very best content on tactical strategies, mindset, and on how you can step into the spotlight and monetize your appearances. Click here to sign up for Monetize the Mic through my special affiliate link. Connect with Margy and Jessica Interviewconnections.com Margy and Jessica on Facebook Margy and Jessica on Instagram

As online entrepreneurs, we often sit in front of our computer all day and don't move a lot. I ended up gaining 10 kilos after starting my online business.  It's important for our physical and mental health to stay active, especially when working from home. Trust me, I learned this the hard way. Yet still I had difficulties motivating myself to work out. That's why I hired Jeff McMahon.  Jeff works with well-known online entrepreneurs all over the world and has been my virtual trainer for over two years. He's the reason I work out three times a week.  In this episode, he shares his top tips on how to get fit as an online entrepreneur. (Last year, I won my family's plank competition thanks to him. You don't want to miss this.)  In this Episode of The Sigrun Show: The two reasons why Jeff became a personal trainer (2:16) How he started out his career as a virtual trainer (3:30)  Why more and more well-known online entrepreneurs signed up with him (4:58)  How Jeff structures his work (6:06) Why online entrepreneurs go for virtual sessions (myself included!) (8:00) Jeff's top tips to get fit as an online entrepreneur (11:47) How to get the motivation to go on walks (17:38) What Jeff focuses on in his work with online entrepreneurs (21:56) Jeff's suggestions to improve your posture (24:10) The ideal exercise combination for someone sitting at a desk all day (26:44) Jeff's new online community to live a healthier life (29:24) Discover Jeff's new online community Do you want to get fit as an online entrepreneur? Try out Jeff's new virtual membership for FREE for 7 days.  Connect with Jeff Find out more about Jeff here  Jeff on Facebook Jeff on Instagram Have you left a review for The Sigrun Show yet?  Reviews are what keep podcast going and help other people find The Sigrun Show. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.  Go here to find out how you can leave a review on Apple Podcasts and receive a thank you gift from us.

Are you building your online business using launches to sell your programs? Then sooner or later, this will happen to you: A launch just doesn't go your way.  You might have launched successfully before, or maybe you're just starting out. But that launch you carefully prepared and planned? It's just not taking off.  I've been there, and in this episode, I share all my tips on what you can do to save your launch, and how you can improve your next launch.    Whether you're in the middle of a launch right now, or preparing for the next one, or just had a failed launch — this episode is for you.  In this Episode of The Sigrun Show: My first real launch – and what I did to turn it around  Creating a hot list and how to reach out to people Shifting your messaging in the middle of a launch  Typical reasons for people not to buy and how to tackle them  Interview and tag people who already bought Introduce bonuses  Offering discovery calls  The key points to saving your launch, and how to make it better next time  Leave a Review I love sharing my business experience with you, and give you actionable tips you can immediately implement in your online business. If you appreciate my content, let me know by taking a minute and leaving your review on Apple Podcasts.  If you don't know how, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

Have you ever thought about starting your own podcast? Having a successful podcast can be amazing for your business, but producing it means hundreds of hours of work, unyielding consistency, and having a loyal listenership. Trust me, I know.   Christine McAlister, my guest this week on The Sigrun Show, has a different approach. She helps high-achieving coaches create more impact and income and attract their next clients — not by starting their own podcast, but by being amazing podcast guests.  She generated over 6 figures as a podcast guest, and has been recognized as the best in the world at podcast guesting by 7-figure founders like John Lee Dumas and Dana Wilde. She has been featured on over 100 podcasts, including twice on Entrepreneurs on Fire.  In this episode of The Sigrun Show, we talk about why you should NOT start your own podcast, and Christine shares her best tips on how you can be an unforgettable podcast guest.  In this Episode of The Sigrun Show: The tragedy that turned Christine's life upside down and how it affected her (3:37) How it really feels to step into your zone of genius and niche down (10:10)  Why you should NOT start your own podcast (12:20)  How to be an amazing, unforgettable podcast guest (20:40) How Christine set up her business and teaches her clients (32:12) Christine's free podcast guest check-list (34:27) How to Be an Amazing Podcast Guest Having your own podcast can be amazing for your business, but a lot of work and time goes into producing a successful show.  In my recent chat with Christine McAlister, she pointed out that when you focus on being a guest on someone else's podcast, you have the privilege of speaking to an existing, warm audience instead of having to create that audience first yourself. Christine has been featured on over 100 podcasts, and has been recognized as the best in the world at podcast guesting by 7-figure founders like John Lee Dumas and Dana Wildeand. She regards a podcast interview as creating a relationship rather than a transaction, and I couldn't agree more.  Christine ended up turning her passion for interviewing and being interviewed into a business, helping high-achieving coaches create more impact and income and attract their next clients by being amazing podcast guests. She shared her best tips with me, and here, I'm sharing them with you:  Don't choose a podcast just because you want to get in front of the host's audience. Choose it because you actually want to be friends with the host and get to know him or her. The host should ideally be someone you would want to spend time with, who talks to the kind of people you would like to hang out with, and who has a similar energy and approach. Make sure you like them as a person.  Check out the podcast and the host and do some research. Are they accepting guests? Are they still producing shows?  Listen to at least one episode and get a feel for the vibe of the podcast and the host. Find things that you have in common.  When you decide to pitch a show, don't just copy and paste your pitch, but personalise it. Be human and authentic, and most of all, let the host know how you can serve their audience.  If you really put an effort into your pitch, the host will feel it and will be excited to talk to you. You get to have a real, engaging conversation, which will draw in the audience and make you more attractive to them. Keep in mind that the relationship you're creating could also open doors in the future.  What is your experience as a podcast guest? I'd love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn. Connect with Christine Christine's free podcast guesting checklist Christine on Instagram Christine on Facebook www.lifewithpassion.com Speaking about podcasting… ...reviews are what keep The Sigrun Show going and growing. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.  A minute's work on your end is enough to show me and my team that you support the hard work that goes into producing each episode. So if you have a minute, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

Have you ever looked at the achievements of others and thought: If only I could do that, too?  Here's a simple truth: Successful people aren't naturally excellent at what they do — they work to be that way. Excellence is a way of life.  This week, I had a very interesting chat with Juliet Ehimuan about excellence.  Juliet leads Google's business strategy in West Africa, is an Executive Leadership Coach and member of the Forbes Coaches Council. Forbes named her one of the top 20 power women in Africa, and London Business School “one of 30 people changing the world”. She has received numerous awards for her outstanding contribution to the digital landscape in Africa.    In short, Juliet truly knows how to reach for excellence, and in this episode of The Sigrun Show, she's going to tell you how you can become the best version of yourself and reach for excellence, too.  In this Episode of The Sigrun Show: Juliet's journey after she graduated from London Business School (2:52) How becoming a director at Google had an impact on gender equality and diversity (4:37) What Juliet is most proud of after 10 years at Google (6:40)  How her passion project started (9:14)  How Juliet manages her time (11:31) Juliet's book 30 Days of Excellence and her tips on how you can become the best version of yourself (13:02) Why your vision changes as you grow (20:01) Juliet's prediction on the future of online business (20:58) Excellence in the digital space (24:02) How to Reach for Excellence  Have you ever wished that you could earn more money, make more friends, have better health, reach a higher level of success? Achieve excellence at whatever you do?  Here's a simple truth: Successful people aren't naturally excellent at what they do — they work to be that way.  In a very inspiring chat with Juliet Ehimuan, we spoke about how to reach for excellence. Juliet leads Google's business strategy in West Africa, is a member of the Forbes Coaches Council, and has received numerous awards for her outstanding contribution to the digital landscape in Africa. Forbes named her one of the top 20 power women in Africa, and London Business School “one of 30 people changing the world”.  In other words, Juliet knows how to reach for excellence. According to her, excellence is a way of being. You decide to make it your north star.  She shared her top 5 tips on how you can become the best version of yourself with me:  #1 Clarity of purpose Juliet says that the best way to influence the future is to create it. Life isn't a series of random events. It's important to be deliberate and to know where you're going. If you're not clear on what your destination is, you're not going to go very far. Being clear on your purpose energises and fuels you.  #2 Clarity of vision There's more to life than your job, and your purpose might go beyond your work. Think of the areas in your life that matter the most. Create a picture of what is most important to you. What are your aspirations, your desires? Juliet says to never let yourself be limited by the HOW, because it stops you from dreaming. Focus on the WHAT. What is the thing that calls and inspires you?    #3 Robust plan of execution A vision without a plan is wishful thinking. Think about what is strategic and tangible. Create a concrete plan and structure that moves you from where you are to where you want to be.  #4 Mobilisation The key to mobilise yourself lies in your belief-system. Limiting beliefs keep you back, while empowering beliefs lift you up. Be aware that there are facts, and there are the stories around the facts that you tell yourself. That's where your beliefs come from. If a limiting belief holds you back, question the story you created around it, and create a new, empowering belief.  #5 Time Everyone's day is 24 hours long. You can't change that. But you can prioritise. Spend your time on things that move you closer to your vision. When you're very clear about your vision, it makes it easier for you to decide what's important and what isn't. Start spending your energy in a way that serves you.  Did these tips inspire you to reach for excellence? I'd love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn. Connect with Juliet Register free for Juliet's 30 Day Excellence Series  Check out Juliet's book  Juliet on Instagram  www.julietehimuan.com  Have you subscribed to The Sigrun Show yet?  I have some amazing guests coming up you don't want to miss out on! If you subscribe to the show, you'll be the first to know when a new episode comes out. Here's how you subscribe. If you want to support The Sigrun Show, you'll also find instructions on how to leave your review.

If you're running an online business, putting yourself out there is necessary to get the visibility, credibility and clients that will make your business grow.  However, what immediately comes to mind when thinking about PR is the daunting number of press-releases that get sent out each day and are never read.  Marike Frick, my guest this week on The Sigrun Show, teaches her clients how to get press coverage without writing a single press release. She is a trained journalist and started her own online business 5 years ago after people started asking for her advice on how to get in touch with journalists.  In this episode, Marike shares her top tips on how to grab a journalist's attention, how to find the right journalist for your story, and once you've scored your interview, how to display your media coverage for maximum effect.  In this Episode of The Sigrun Show: The story behind Marike's online business (3:53) How long she's been running her online business and how it developed (6:40) Marike's tips on how to grab the attention of journalists (9:00)  Where and how to contact a journalist (11:44)  How to find the right journalist for your story (22:10) Once you scored an interview — what follows? (22:55) Where and how to display your media coverage (26:50) Connect with Marike www.wasjournalistenwollen.de Marike on YouTube Marike on Facebook Reviews are what keep The Sigrun Show going and growing Reviews allow us to keep creating free quality content on a regular basis and invite high-profile guests.  A minute's work on your end is enough to show me and my team that you support the hard work that goes into producing each episode. So if you have a minute, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

When Merilyn joined Momentum in January 2019 she was frustrated and burned out from all the conflicting advice out there about online business. One month after she joined, she'd earned back her investment.  In this episode, she shares how she went on to quintupled her online revenue during her first year in Momentum, and doubled it again the following year, reaching multiple six figures.  In this Episode of The Sigrun Show: What happened when Merilyn joined Momentum and participated in SOMBA Kickstart (0:45) How Merilyn got over her shame and grew her confidence in online business (4:42) Why Merilyn became a coach in Momentum herself (9:10) What Merilyn thinks other women struggle with the most when building their business (10:25) How Merilyn used Kickstart and the course she created for her business (14:24) How you spend the same amount of energy on having faith vs. having fear (17:06) Do you want to have the same success in online business like Merilyn? Then my group coaching program Momentum is for you.  You get the coaching, accountability and support you need to take your business to $250K and beyond. You'll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and create your ascension model.  Does that sound like something your online business needs? Then participate in the Momentum Information call tonight.  

Judith used to be a typical trade-her-hours-for-money copywriter until she had her first breakthrough during SOMBA Kickstart in 2018, when she realised that she could scale her business.  In this episode, she shares the highlights of her online business journey, how her life has changed once she went online, and how she scaled her business, achieving a 6-figure launch at the beginning of the year.   In this Episode of The Sigrun Show: What Judith did before she started her online business (2:19) The moment Judith signed up for SOMBA (3:38) Judith's first online course and how she built up her business from there (5:29) The highlights of Judith's online journey (9:44) Judith's latest launch and what she has planned for her business (12:23) How Judith's life has changed since she started her online business (14:46) Being a role model for her daughter (19:22) Judith's advice for everyone who thinks about going on the online business journey (21:30) Are you ready to grow your business and scale to consistent $10K - $20K months?  In my 12-month group coaching program Momentum, you get the coaching, accountability and support you need to take your business to $250K and beyond. You'll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and create your ascension model.  Curious to find out more about Momentum? Then participate in the Momentum Information call on July 5th.

Iris has worked as an architect for over 30 years when she decided to start an online business on the side. When she took part in SOMBA Kickstart, she created her first online course, immediately had over 200 participants and made her first sales. In this episode, she shares how she said goodbye to her corporate job, turned her side-business into her full-time business, and went her own way.  In this Episode of The Sigrun Show: How Iris started her online business (2:05) The course Iris came up with in Kickstart (8:12) What Iris offered as an upsell (9:26) How Monika turned her side-business to her full-time business (11:50) Why summer is the best time to focus on your online business (19:18) The doors to SOMBA Kickstart are open until tomorrow If you want to fast-track your online business by following a proven process that has helped over 1000 entrepreneurs create and sell online courses, Kickstart is for you.  If Iris can do it, you can too. Go here for more information on SOMBA Kickstart. 

Monika Stolina was going through a period of struggle after suffering tragedies in her private and professional life. She was looking for a new way to live her life and do business, and in September 2019, she decided to take a leap and participated in SOMBA Kickstart.  In this episode, she shares how she found her life's purpose while participating in Kickstart. Now, she has consistent 5-figure launches and has built a business she loves and can live off.   In this Episode of The Sigrun Show: What Monika's life and business was like before joining Kickstart (2:30) Monika's experience in Kickstart (8:23) How much money Monika made with her online course (11:53) Monika's advice to other women (13:54) The doors for SOMBA Kickstart are open for a limited amount of time! SOMBA Kickstart is the only program you need to eliminate procrastination and overwhelm and fast-track your online business. In just 10 weeks, you'll create your first or next online course, attract your ideal client, and build your list with my proven step-by-step process that has helped over 1000 entrepreneurs sell highly successful online programs. I truly wish this program existed when I started out.  Do you wish someone could just tell you exactly what to do to get results in your online business? Then SOMBA Kickstart is for you. FInd out more here.

Hannah Mang's copywriting business was going well, but she felt as if she was trading time for money and never got around to do what she really wanted. She decided to sign up for SOMBA Kickstart in 2020, and even though she wasn't new to online business, she started over with building her email list and client base, and created a whole new online course.  In this episode, she shares how by following the SOMBA Kickstart process, she reached the 6 figures much faster than she could ever have done on her own.  In this Episode of The Sigrun Show: How Hannah benefitted from SOMBA Kickstart even though she had an established business (3:07) Hannah's lifestyle and how her online business allows her to travel (7:03) How Hannah created a new online course in Kickstart and the results it brought her (8:50) Reaching the 6 figures quicker because of Kickstart (10:55) The importance of being held accountable and being part of a community (12:33)  What's next for Hannah and her business (14:20) Why Hannah is repeating Kickstart (15:42)   Doors to SOMBA Kickstart Open Today!  I'm starting another round of SOMBA Kickstart on July 5th, and the doors to sign up open today.  With SOMBA Kickstart, you'll create your first or next online course to attract your ideal clients and build your list with the proven step-by-step process, all in just 10 weeks. Do you want to eliminate procrastination and fast track your online business this summer? Find out all about SOMBA Kickstart here.

Maria Bonilha used to be a freelancer trying to make ends meet. When she joined SOMBA Accelerator in the spring of 2020, she had a list with only 20 names on it and zero 1-1 clients. Today, she runs a 6 figure business, has built a team and created an ascension model with several successful programs.  In this episode of the 6 Figure Breakthrough Series, Maria shares how she successfully launched her first mastermind program and signature academy, scaling her business to 6 figures in 12 months.  In this Episode of The Sigrun Show: Why Maria joined SOMBA Kickstart (2:51) Why SOMBA Kickstart is also for people who are further along in their business (4:04) How Maria started out and her transformation (5:35) What Maria was earning as a freelancer vs. what she's earning today (8:45) How Maria's life has changed since she started her online business (11:01)  Why Maria's business doesn't feel like “work” (12:54) Maria's goal (14:25) If Maria can do it, so can you! This week I'm running a FREE 5-day training, and there's still time for you to catch up and get on board. I'm offering this training to get you to take action so you can succeed with your online business this summer and beyond.  Instead of overwhelming you with information, you will be immersed in actionable workshops, practical exercises, Q&A and hot seats with me — all for FREE.  To watch the replays and participate in the next live training, sign up here.

Successful career vs. being a mother? It doesn't have to be either one or the other. My client Agnieszka Gaczkowska is amazingly successful at doing both.  Agnieszka created her first online course with SOMBA in 2017. Today, she's a serial entrepreneur, author, and a role model for mothers who want more. In this special episode of the 6-Figure Breakthrough series, Agnieszka shares how she grew her business while raising three children, and gradually hit the 6-figure mark.  In this Episode of The Sigrun Show: Why Agnieszka was motivated to take action  What Agnieszka did in SOMBA Kickstart  Why Agnieszka repeated Kickstart  Working vs. being a mother Why women tend to take such long summer breaks and the effect it has on their business How Agnieszka diversified her business Agnieszka's new book If Agnieszka can do it, so can you! My FREE 5 day training starts today, and there's still time for you to sign up. I'm offering this training to get you to take action so you can succeed with your online business this summer and beyond.  Instead of overwhelming you with information, you will be immersed in actionable workshops, practical exercises, Q&A and hot seats with me — all for FREE.  It's all happening this week. Secure your free spot now.

Ingrid Dach used to trade time for money as a freelancer, making barely $2K a month while spending very little time with her family. She signed up for SOMBA Kickstart in January 2020, created her first online course, and within 18 months, completely changed her life and business.  In this special episode of the 6-Figure Breakthrough series, Ingrid shares how Kickstart helped her go from earning $20K a year to $150K in a single launch. In this Episode of The Sigrun Show: Ingrid's situation before she joined SOMBA Kickstart (2:56) Investing vs going on holiday (4:38) What happened when Ingrid did Kickstart (6:29) How Ingrid got over her shyness (8:30) Why Ingrid joined Kickstart a second time and her amazing results (9:13)  Ingrid's first 6 figure launch (12:02) How Ingrid's life has changed (12:55) If Ingrid can do it, so can you! Before I start another round of SOMBA Kickstart on July 5th, I have something very special planned, and if you want to get ahead with your business, listen carefully:  I'm offering a FREE 5 day training designed to get you to take action so you can succeed with your online business this summer and beyond.  Instead of overwhelming you with information, you will be immersed in actionable workshops, practical exercises, Q&A and hot seats with me — for FREE! It's all happening June 21 – 25. Secure your free spot now.

This is a very special episode of The Sigrun Show. For the first time ever, I switched seats and instead of being the interviewer, I'm the one being interviewed.  My dear friend Selena Soo agreed to help me tell my story from a different angle: By asking me questions you always wanted to know the answers to.  My biggest struggles, setbacks and low points, but also my most powerful epiphanies, lessons and wins — we're going over a lot I've never shared publicly before. Not just to tell you an entertaining story, but to provide value and inspiration for everyone who finds themselves on the rocky road of entrepreneurship. Here's my path to 8 figures.  In this Episode of The Sigrun Show: How not everyone is born a natural entrepreneur (2:36) My starting fears (3:40) My very first business idea (5:05) How I pivoted to the business I have now (9:04)  The throwing-spaghetti-against-the-wall-phase(11:27)  The strategy behind my webinars (14:05) How my business changed once I started working with a coach (16:03) My thoughts on starting an online business today (18:01) The top 2 things that brought my business to where it is today (21:01) How my ascension model works (23:12) My high-level mastermind to bring my clients to 7 figures (28:49) Why I'm no longer scared to raise my rates (31:50) How I handle people who aren't a fit for my programs (34:58) The qualities of my most successful clients (38:34) How I structure my team (41:21) What I do to recharge my energy (44:36) My biggest wish (46:51) The moment I decided to never let a man stop me from achieving my dreams and how that affected my relationships (48:56) My relationship advice for strong, independent women (58:38) My final message for YOU (1:04:46) Are you ready for real progress in your online business?  Then my upcoming FREE 5-Day Course: Your Ultimate Business Success Path — 5 Milestones in 5 Days is perfect for you! If you want to take action and get traction in your online business this summer, join me for 5 days where you'll learn the specific steps to take in your online business to get the clients, income and impact you want — and achieve your goals without wasting your time on “busy work”. Claim your FREE spot here. 

When Hildur Jónsdóttir participated in SOMBA Kickstart in 2018, she had no online experience and didn't feel she was equipped for the online world at all. But she took a leap and created her first ever online course. Today she doesn't only have one, but two multiple six-figure online businesses.  In this special episode of the 6-Figure Breakthrough series, Hildur shares how SOMBA Kickstart gave her the formula she needed to lead two businesses to success. In this Episode of The Sigrun Show: How Hildur's online journey began (3:18) Why Hildur knew she was on the right track (5:10) What Hildur did with the course she created in SOMBA Kickstart (6:32) How Hildur continued to build her business (8:06)  How Hildur and her husband built up two 6-figure businesses using the Kickstart formula (9:19) Like Hildur, you can make massive progress in your online business On July 5th, I'm starting another round of SOMBA Kickstart.  Kickstart is perfect for you if you want to create your first or next online course, attract your ideal clients and build your email list using my proven step-by-step process — all in just 10 weeks!  Get on the Insider List now for early notifications and special bonuses. The bonuses we have this time for our insiders are the best ever. You don't want to miss them. 

In today's special episode of the 6-Figure Breakthrough series, Jane von Klee shares how her business took a shift when she decided to change her course topic.  Jane signed up for SOMBA Kickstart two years ago, thinking she wanted to offer a copy writing course. But after surveying her clients, she found out that they were much more interested in SEO.  In this episode, Jane shares how she got over her limiting belief of not being expert enough, how she structured her business with two complimenting courses and now has regular 5-figure launches, and why she participated in Kickstart twice.  In this Episode of The Sigrun Show: How Jane started out with her online business (2:22) Why Jane signed up for SOMBA Kickstart (3:08) How Jane changed her course idea and the direction of her business (5:17)  Jane's experience in Kickstart and why she joined the program twice (12:12)  How Jane is running her business with two courses today (14:18) Like Jane, you can make massive progress in your online business…  … with Online Business Summer School!  It's the best and biggest FREE program I've ever done, and there's still time for you to sign up.  Sign up for Online Business Summer School now.

In this special episode of the 6-Figure Breakthrough series, I'm talking to Nicole Wehn, who is in my Momentum program and has participated in SOMBA Kickstart in January 2020.  Nicole was successful as an online marketing strategist, but she wanted to stop trading time for money and find new clients. She decided to get serious about her online business, and within 10 months, reached her 6-figure goal.  In this episode, she talks about her experience in SOMBA Kickstart, what set her on track for the 6 figures, and how her business model looks like today.  In this Episode of The Sigrun Show: Nicole's business before she joined SOMBA Kickstart (2:10) The moment Nicole decided to get serious about her online business (3:14) Nicole's experience during Kickstart (4:24)  The results Nicole had at the end of Kickstart (7:39)  How Nicole's business model looks like today (12:41) How an online business isn't all about offering an online course (15:54) Do you want to make massive progress like Nicole?  Then I have just the thing for you!  Online Business Summer School started last week, but there's still time to join. It's the best and biggest FREE program I've ever done, and it's for anyone who wants to make massive progress in their online business this summer.  This week, we're going to be working on how to teach your way to growth — or how to make money doing what you love.  Sign up for Online Business Summer School now.

Have you ever heard a story and been inspired by it so much, it made you stop procrastinating and take action?  Stories are a powerful way to generate inspiration. That's why I decided to start a special series called 6-Figure Breakthrough Series, where my clients share how they reached 6 figures in their online business, and how you can, too.  In this episode, I talk to Claudia Nichterl. She participated in SOMBA Summer School in June 2018 and since then has gradually scaled her business. Now, she just had her first multiple 6 figure launch. Claudia shares her story and what you need to do to achieve this, too.  In this Episode of The Sigrun Show: How Claudia feels about her recent 300K launch  How Claudia got into online business and joined SOMBA Summer School Claudia's first online course and how she sold 85 spots in her upsell Taking the step to charge more The importance of a community and a big vision What it took for Claudia to start thinking big Why Claudia's biggest launch was easier than her previous launches Why Claudia recommends SOMBA Kickstart  Are you a high achiever like Claudia?  If you want to make this summer YOUR time for business success, Online Business Summer School is just what you need.  It's the best and biggest FREE program I've ever done, and it's for anyone who wants to make massive progress in their online business this summer.  Last week, we worked on creating a powerful and compelling vision, and so many summer schoolers have shared incredible breakthroughs. It's not too late for you to join, too! Sign up for Online Business Summer School now.

A big vision and a small vision take exactly the same amount of time, effort and energy — so why not think big?  Don Hobbs, my guest this week on The Sigrun Show, really inspired me with these words.  Don began a successful sales and leadership career when he was just 18 years old, working with personal development legend Jim Rohn. He built and owned several companies and is a speaker, influencer, and president of Success magazine.  His ultimate vision is to inspire people to change their lives and businesses and in this episode, we talk about how you can think bigger, act bigger, and really show up — because the world has never been changed by anyone who's played small.  In this Episode of The Sigrun Show: How Don grew up in the personal development world (2:45) What women can do to show up bigger (11:40) How you can overcome your fear of showing up (14:15) What commitment means and why it's so powerful (18:32) Why opportunity comes with responsibility (21:30) Don's most inspirational thoughts from this episode A big vision and a small vision take exactly the same amount of time, effort and energy. But if you think small, no one wants to join or follow you. If you think big, everyone wants to join you and be inspired. The only difference between these two results is how big you think, the vision you have.  Quoting Cherie Carter-Scott. Commitment is what turns dreams into reality. Your choice is what you want, and your commitment is what allows you to have it. It doesn't matter what you commit to, what matters is the relationship you develop with yourself by committing to what you want. When you commit, you know you can be counted on to do what you say you will do. For people who have a strong investment in not getting what they want, commitment is extremely uncomfortable and sometimes painful. The painful part is letting go of the attachment to not getting what you want. Commitment means getting out there and making it happen. When you have committed to someone or something, there is no more confusion or doubt. You have direction, focus and purpose. Commitment gives you freedom and great power. Commitment means that you back yourself and that you stand behind your choices. Commitment means giving yourself all the power in your life. It means being committed to you.  Quoting Marianne Williamson. Our deepest fear is not that we're inadequate. Our deepest fear is that we are powerful beyond measure. It's our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Actually, who are you not to be? Your playing small doesn't serve the world. There's nothing enlightening about shrinking so that other people won't feel insecure around you. As we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our fears, our presence automatically liberates others.  Playing small doesn't serve anybody. The world has never been changed by somebody who played small. The world has been changed by people who said: It's not ok that it's like this. People deserve more. If you're inspired and have a vision for doing something, make it a big vision. Let's not live as an example of what not to do, but what to do. Knowing that you are enough is the core of it.  Are you ready to think big? Showing up, thinking big and putting yourself out there starts with one simple thing: Taking action.  I invite you to take action this summer. I'm currently running Online Business Summer School, the best and biggest FREE program I've ever done, and it's for anyone who wants to make massive progress in their online business this summer.  We're one week in and already worked on creating a powerful and compelling vision. So many summer schoolers have already shared amazing breakthroughs! And… … it's not too late for you to catch up! If you're serious about your online business, join us and make massive progress this summer.  Sign up for Online Business Summer School now.  Connect with Don don@success.com Don on Instagram

Do you have a compelling vision for your online business?  Having a vision doesn't only give your business purpose and direction, it also helps you define your goals. A powerful vision plays a big role in leading your business to success.  Last summer, Blanca Vergara participated in my 10-week program SOMBA Kickstart. She started the program thinking she wanted to be a business coach, but during the 10 weeks, she underwent a big transformation and found her true calling.  In this episode, she shares how she discovered what she was truly meant to do in this world and how she created a compelling vision for her new business. We also talk about the importance of giving yourself permission to move forward, and what you can do if you're struggling to nail down your vision.  “What Sigrun has done for me is put a big mirror in front of me and tell me I can do it.” - Blanca Vergara In this Episode of The Sigrun Show: How Blanca found her true strengths in Kickstart (2:16) Blanca's epiphany (8:21) How Blanca's vision crystallized (11:16)  Giving yourself permission (13:27)  Blanca's upcoming book (15:38) How you can find your passion (17:48) Jump into June by joining Online Business Summer School!  If creating a compelling vision is something you struggle with, I have just the thing for you:  I'm currently running Online Business Summer School, a FREE program for anyone who wants to build their business during the summer, put themselves out there and grow their audience and revenue.  This week, we're working on creating a powerful and compelling vision, and it's not too late for you to sign up. If you're serious about your online business, join us and make massive progress this summer.  Sign up for Online Business Summer School now. 

Only 2% of all female led businesses achieve a 7-figure annual revenue. 90% don't even make 6 figures. Why?  I've worked with over 3500 women in the last 7 years and made almost $10M in total revenue. During this time, I got a deep insight into why women don't make more money.  In this episode, I share the main reasons why women tend to play it small, and what we can do to change it.  “Those who take a break in the summer don't just lose the three months they take that break — they lose a lot more.” - Sigrun In this Episode of The Sigrun Show: Some shocking facts and figures (1:23) Treating a business as a hobby (2:42) Not investing enough in personal growth (4:20)  Being risk averse (6:22)  Using family as an excuse (7:20) Stopping the business growth (9:45) Taking a break in the summer (13:05) My solution (18:57) 6 Reasons Why Women Don't Make More Money Almost 90% of all women-owned businesses generate less than $100,000 yearly, and out of all women-led companies, only 2% generate more than $1 million. I constantly ask myself, why?  Accelerating gender equality is the driving force behind what I do. But we'll never achieve gender equality if women keep playing it small.  I've worked with thousands of women over the past 7 years, and got a deep insight into why women don't make more money.  Here are the 6 main reasons why women tend to play it small, and what we can do to change it.  1. Too many women treat their business as a hobby It makes my hair stand up, but too many women don't take their business seriously. I haven't met a man who doesn't take his business seriously. So what is really going on here?  My guess is that these women are wannapreneurs. A wannapreneur is someone who likes to call themselves an entrepreneur but isn't willing to do the work. Maybe they have a rich spouse and therefore don't see a need to take their business seriously, or they aren't driven to be financially independent. Maybe they just like to have a hobby business so they can call themselves a business owner. My take: If you want to be an entrepreneur, take your business seriously. Otherwise, don't do it all. 2. Women don't invest enough in their personal and business growth Nobody is born a CEO or entrepreneur. We all have to learn the skill of running a company and scaling it to six and seven figures. If I hadn't invested in myself, I would probably still be stuck making less than six figures a year. I continuously invest in personal and business growth. I see that people who do invest in themselves skyrocket their business within a few years. Those who don't get stuck. You should always invest forward if you want to grow. Not investing is having a scarcity mindset or a fixed mindset. Someone who has a growth mindset knows they can grow and change and therefore they are willing to invest. With a scarcity or a fixed mindset you cannot grow.  3. Women tend to be more risk averse than men Investing forward is risky because you need to bet on yourself or on what you are investing in. I've seen a lot of women shy away from investing into paid advertising. That kind of thinking keeps you stuck. Investing forward is actually not risky — not investing is! But you aren't going to have that insight unless you actually invest and see a return. 4. Women use family as an excuse Women often use their children and/or spouse as an excuse for not being able to build their business, while men use their family as a reason. While this is slowly changing, I still hear way too many women use their children as an excuse.  It's 2021, and we shouldn't still be discussing this. Many of my most successful clients have very young children and some were even pregnant while doing my programs. Having children actually fueled their growth.  Not working on your business because of your family sends the wrong message to your children, to your spouse and to future mothers. On the other hand, working on your business inspires others to do the same — and that's when we can accelerate gender equality.  5. Women stop their business growth  I've noticed that a lot of women feel more comfortable with a lower revenue number. They might have replaced their prior income and are even making more than they did before, and because they feel comfortable, they don't push themselves to grow more. They stay in their comfort zone. Why is this a problem? A typical 6 figure business has no employees. It doesn't fuel economic growth and provide jobs. You're probably paying yourself a bit of salary, but you aren't creating wealth. Financial freedom isn't around the corner.  If you truly want to have an impact, you won't just be making a profit for yourself, but provide jobs and fuel the economy with your business, so that everybody is better off. A women-owned business making less than 6 figures is not helping women achieve more equality. 6. Women take a break in the summer This one makes me really frustrated. If I ask women in April or May when they're going to do their next marketing campaign or promotions, many will say in September. They are taking a break from their business over summer, not making any money at all. I have yet to meet a man who takes three months off in his own business because it's summer. No wonder women make less money than men. Seriously, women, what is this? I recently read a book by Malcom Gladwell where he talks about why some people have more success than others. He was talking about reading skills and mentioned studies about children who read during the summer months where there was no school. Unsurprisingly, these children became significantly better at reading. And the children who didn't read over summer? They experienced a learning loss. They actually lost some of their skills!  How does this relate to online business? Some entrepreneurs build their business in the summer. Many do not. Those who take a long break inevitably miss out. Those who keep up the momentum have a massive benefit over those who take a long summer break every year.  I had been running my business for over 4 years when I noticed this trend and I got so frustrated. But out of frustration, my best ideas are born. I created SOMBA Summer School — a 10 week intensive that helps my clients build their online business. Since then, I've been running the program twice a year and renamed it SOMBA Kickstart.  Kickstart will run again this summer, but I've prepared something very special this time. I'm offering a FREE preparation course called Online Business Summer School in advance.  During the month of June I want to help you work ON your business instead of IN your business and make sure that you keep the momentum going this summer.  If you're serious about growing your business, secure your free spot in Online Business Summer School here. 

Did you know that fear and overwhelm are the two most common reasons why people don't make their dreams come true?  In this episode, I'll share with you how you can instantly get rid of fear and overwhelm and go after your dreams.  “A long to-do list is actually what kills your dream.” - Sigrun In this Episode of The Sigrun Show: Þetta reddast — it will work out (2:58) The Peloton story (8:45) Booking a venue without planning (15:00)  How I got my clients to take action (19:40)   I'd love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.  Do you want to get a headstart with your online business this summer?  I prepared something big for you: Online Business Summer School, one month of FREE training to build your online business, put yourself out there and grow your audience and your revenue. I've had amazing success with clients building their business over summer, and now I'm inviting you to join Online Business Summer School, where we'll get rid of fear and overwhelm and build your business.  We start June 1st with the first training and over 4 weeks you'll be building your online business together with other amazing online entrepreneurs. Following Online Business Summer School we'll be kicking off SOMBA Summer School on July 5th. To find out more about Online Business Summer School and SOMBA Kickstart get on the insider list for early notifications and extra bonuses.

Why are some people successful in online business and some aren't?  Nada Lena, my guest this week on The Sigrun Show, says it's all about confidence. Building an online business isn't rocket science – all the information, tools and strategies are out there. According to Nada, there's another reason why most people aren't running million dollar online businesses: Something stands between them and taking action in a way that's going to make a difference in their business.  In this episode, she talks about the difference between micro- and macro-confidence, where her own confidence came from and how you can build yours.  “It's OK to let fear get in the car, but don't let that sucker take the wheel.” - Nada Lena In this Episode of The Sigrun Show: Nada's journey from performer to entrepreneur (2:50) Where Nada's confidence came from (7:04) How to build your confidence when you grow your business (9:42)  Micro-confidence vs. macro-confidence (18:34)  What Nada's book is about (20:59) How to shift your confidence (23:27) How to Build Your Confidence when Growing Your Business Having confidence as an online entrepreneur can be crucial to your success. Confidence can make you more motivated and ambitious, but more importantly, it can help you overcome fear and anxiety so you can take action. This week, I spoke to Nada Lena, founder and CEO of Rise Up For You, about how you can build your confidence so it doesn't stand in the way of you growing your business.  Nada proposed three steps that can help you boost your confidence. Self-Awareness Understand your own resistance. Are you taking the actions needed to reach your goal, and if not, why?  Many online entrepreneurs spend lots of time coming up with strategies and ideas, but never implement them. Whether you're not using video, not investing in yourself, or aren't following up with your sales – get to the core of why you're not taking action.  Nada says that our thoughts and feelings drive our behaviour. Understanding them is the first step in order to change our behaviour from being passive to taking action.  Self-Compassion When online entrepreneurs start putting themselves out there, fear of failure is often right around the corner. Many of us struggle with perfectionist mindsets – we are scared of making a mistake. This fear can be paralysing and lead us to simply stop doing things.  The reality is: Everyone fails at some point. It's part of being successful and building a business. What you should be doing is recognise and remember that you're a human being, not a robot. Jump in, and if you make a mistake, it doesn't matter. You're human. You'll learn from it. And then you can get up and try again. Self-Management Every person on the planet has negative thoughts at some point. The key is how you decide to manage these thoughts. As Nada puts it: It's ok to let fear into the car, but don't let that sucker take the wheel. Because the second it does, it will drive you into a wall or go off in a direction you don't want. Take control over what you know is right, and the action you should be taking.  Nada says that most of the beliefs and thoughts in our mind don't actually belong to us. They belong to other people who have projected them onto us. As human beings, we accept them, and can end up behaving according to these beliefs that aren't even ours. That's why when you want to be successful, it's so important to be aware of what is stopping you, be compassionate with yourself when you make a mistake, and understand how to manage negative thoughts.  What do you do to boost your confidence? I'd love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.  Sign Up for the SOMBA VIP Notification List SOMBA Kickstart is the only program you need to fast-track your online business. In just 10 weeks, you'll create your first or next online course to attract your ideal client and build your list using my proven step-by-step process.  By signing up for the VIP notification list now, you'll get access to exclusive early bird offers!  Connect with Nada Lena:  Rise Up for You Nada on Facebook Nada's free Confidence Kit  Nada's book 

Produce content. Be consistent. Post every day. Marketing experts have told us over and over again that this is the only way to market our business successfully.  Yes, consistency is key. But Ellen Yin, my guest this week on The Sigrun Show, believes that adopting strategies without stopping to think whether they apply to your business and the way you want to grow isn't actually beneficial.  Ellen is fascinated by the idea of being intentional with what you choose to do in your business from a marketing standpoint. In this episode, she shares what minimalist marketing is and how you can apply it in your business. We also talk about what to look out for when you create evergreen content, and why everything comes down to really understanding the objections of your ideal client.  “Consistent connection is more important than consistent content.” - Ellen Yin If you're more of a reader, scroll down to read about Ellen's minimalist marketing tips you can apply for your own business.  In this Episode of The Sigrun Show: How Ellen accidentally stumbled into entrepreneurship (2:19) Why Ellen started focusing on courses and memberships (5:40) How you can apply minimalist marketing (11:40)  What to look out for when you create evergreen content (18:15)  Really understanding your ideal clients' objections (21:25) Minimalist Marketing and How to Use It in Your Business Marketing experts have been telling us over and over again that consistency is key – that creating consistent content is the only way to get out there and be successful. However, Ellen Yin, entrepreneur and host of the Cubicle to CEO podcast, thinks we are applying consistency to the wrong area.  She is fascinated by minimalist marketing, or in other words: Being intentional with what you choose to do in your business from a marketing point of view. Here are her top three tips on applying a minimalist marketing strategy for your business:  Picking the right strategy A lot of people try to adapt strategies from blogs, podcasts, and different courses without stopping to think: Does the strategy apply to the business model that I am scaling, and has the person who is teaching the strategy scaled their business the way I want to grow my business?  For example, a strategy that is designed to grow your course doesn't necessarily help you when you're working one-on-one. Before you try out a new marketing strategy, make sure it is the right one to grow your business.  Driving traffic to your content Don't post on your social media every day just to tick off a box. Ellen likes to imagine Instagram as a road, and followers as cars driving by. Everytime you post, it's like putting up a billboard on the side of the road. If three cars drive by every day, it doesn't matter whether you have 1000 or five billboards. The effect will be the same. Ellen says people get caught up on the content hamster wheel, but forget that creating content is just the first step. It's about driving the right traffic to the content. If you only post two quality posts and focus the rest of your effort on driving your ideal client to your content, you can get 1000 cars to drive down your road, with only two billboards. It will have more impact on your business instead of putting one post after the other out there for the sake of quantity.  Evergreen content and connecting with your audience When creating content, Ellen advises to focus on evergreen content that educates your audience, crushes their objections, and has the power to pre-sell them. Consistently connecting with your audience is more important than consistently putting out content. If you connect with people every day, they will see your quality evergreen content, and it's this kind of content that will prompt them to eventually turn into a lead.  Do Ellen's minimalist marketing tips resonate with you? I'd love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.  Sign Up for the SOMBA VIP Notification List SOMBA Kickstart is the only program you need to fast-track your online business. In just 10 weeks, you'll create your first or next online course to attract your ideal client and build your list using my proven step-by-step process.  By signing up for the VIP notification list now, you'll get access to exclusive early bird offers!  Connect with Ellen Yin:  Instagram Cubicle to CEO

Even if you love launching, you can't launch all the time. It would not only exhaust you, but also your email list. So how can you sell between launches?  In this episode, I'm sharing 9 simple promotion strategies you can apply to sell between launches.  “You should always be seeding – as soon as you finish one launch, you should prepare for the next one.” - Sigrun If you're more of a reader, scroll down to read my 9 promotion strategies that sell.  In this Episode of The Sigrun Show: Why you need to launch in the first place (1:45) Having a program that people can buy anytime (5:07) The P.S. promo (7:30)  The video promo (9:18)  Social selling (10:33) The 9 word email (13:14) Mini launch (15:31) Affiliate marketing (18:05) Offer on your freebie thank you page (19:46) Automated webinar funnel (21:50) Pocket product funnel (23:01) 9 Promotion Strategies That Sell Between Launches   The P.S. Promo   For every newsletter you send out, add a “P.S.” at the bottom and list the ways people can work with you, free and paid.  Here's an example from a “P.S” I use in my emails:  P.S. When you're ready to grow your online business, here are two ways I can help you… Follow me on Instagram and DM me your biggest business challenge and I'll give you a tip on what to do – Click here. Step up and scale your online business to $10K-$20K months inside our SOMBA Momentum program – Book a free call here. It doesn't cost anything to add a P.S and let people know – start trying it out in your own emails and see the results it can bring.    The Video Promo   Create a short video around a pressing problem that you know your audience is struggling with and send the video out to your email list. Only those who click to watch the video get an offer. Here's an example for a video promo:   I create a video on how to sell between launches. I email my list that I have created this new video and I tag those who click on the link to watch the video. The next day I follow up with an offer that shouldn't come as a surprise to those who watched the video, for example an online course for $297 on how to sell between launches with all the templates and scripts. The promo lasts 3-4 days and the rest of the email list does not get any emails and there is no social media about the promo.   Social Selling   Post on your personal profile and your business profile and invite the right people to send you a direct message. This is one of the best ways to promote without launching. Here's an example for social selling:  I want to offer a 6 day retreat in Iceland and before I go off and create the sales page and book everything, I write a post on social media. The post is 200-300 words long, contains a nice image and highlights all the feelings about this magical retreat (but not too many facts!). At the end, I ask people who are interested to PM me. Those who PM me are my “launch list” and I can follow up with them and possibly sell the retreat even without a sales page if I did a good job on the social media post.    The 9 word email   The 9-word email was developed by Dean Jackson, a successful real estate entrepreneur and online marketer, in an effort to re-engage lost prospects. Jackson's claim was that a subject line displaying the recipient's name only, and a body with a one-line (originally 9-word) question is all you need to engage. Here's an example of a 9-word email: Email subject line: SigrunEmail body: Are you still looking to grow your online business? Be cautious when applying this strategy. It's meant to re-engage those who have already shown interest, and not to sell to a new person who has no idea what you're talking about   Mini Launch   Instead of going into a full launch, my team and I sometimes offer a paid workshop where only the people who join the workshop are presented with an offer. This promotion has all the elements of a launch, but it's much shorter and easier to do. Here's an example of a mini-launch:  In March and May 2020, we held the weekend workshop Create Your Recession Proof Offer for $97. Only those who joined the workshop received an offer for the Online Turnaround/SOMBA Accelerator program. The cart was open for 7 days but can also be shorter in a mini launch   Affiliate Marketing   One of the best ways to sell between launches is to be an affiliate and either do a small promotion or a proper launch. Even if you decide to go with a full launch, the effort will still be smaller compared to when you do your own launch, because you're concentrating on the marketing and not on all the other aspects of a launch.  Here's an example of being an affiliate:  I'm an affiliate for Selena Soo and her PR & Media program Impacting Millions. The first time I participated it was more work because my team and I had to create all our assets, but now that they've been created and can be reused it's less work. The launch plan comes from Selena's team, so we can pick and choose what we want to do to achieve our goals.    Offer on your freebie thank you page   If you have an amazing freebie people are signing up for, add an offer to your thank you page for a free discovery call.  Here's an example of an offer on your thank you page:  Apply now for a free ”90 Day Profit Planning Session” Thank you so much for requesting my Profit Planning Checklist! You'll be receiving an email in the next 5 to 10 minutes that has a link to download your checklist.  While you're waiting, I have something very special to share with you: Book your complimentary call now, available for a limited time.    Automated webinar funnel   If you have an online course that you have launched successfully multiple times, you can automate it with a webinar funnel. To hit a sweet spot, your online course should ideally be around $1000. It needs to be evergreen – people need to be able to join anytime. In Momentum, we help our clients set up such automated funnels.    Pocket Product Funnel   Instead of a freebie or a free webinar, you first sell a small product for $37 or $47. In your follow up email sequence, you move on to selling another program. The second program can be anything from an automated online course to a high end group coaching program.  The tiny offer strategy is very popular at the moment and I recently did an interview with Allie Bjerk, who is an expert in setting up tiny offers.  Which strategy are you going to try? Send me a DM on Instagram with the code word “promotion” and the strategy that intrigues you most so we can chat about it. I'm looking forward to hearing from you!  Do you want to learn to launch and also learn to sell between launches?  In my 12-month group coaching program Momentum, you get the coaching, accountability and support you need to take your business to $250K and beyond. You'll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and also how to sell between launches. For more information on Momentum, go here.

One day, my friend Natalie Sisson stood in a park, rain pouring down on her, and cried. She had been feeling down for weeks. What was the matter with her? While she was feeling sorry for herself, a loud, internal voice suddenly told her: Suck it up, princess. She laughed at her own rudeness. Had she really just said that to herself? Then she realised it had been exactly what she needed. Later that day, she decided to make it the title of her new book.  Like Natalie, we all have moments when we feel down, pity ourselves, or are negative about pretty much everything that surrounds us. The key to overcoming such a state is to know how to get out of it.   In this episode, Natalie speaks about her book Suck It Up, Princess – and how you can get over yourself so you're ready to achieve your goals.   “There's something empowering about being direct with yourself and taking control and responsibility for how you're feeling.” - Natalie Sisson If you're more of a reader, scroll down to read about what you can do to suck it up and get over what's keeping you from achieving your goals.    In this Episode of The Sigrun Show: How Suck It Up, Princess is different from Natalie's first books and how she developed as an author (2:51) Why Natalie's new book is more personal (4:47) How Natalie went from being the suitcase entrepreneur to settling down (6:52)  What the title of Natalie's book is all about (11:03)  Natalie's tips on what to do when you need to suck it up and get over yourself (14:29) How Natalie's passion for sports has shaped her (19:33)   How to Get Over Yourself and Achieve Your Goals We all have moments of anxiety and frustration, but did you ever notice that the dominant element in these situations is you and your thoughts?  While there are definitely times for self-compassion and going easy on yourself, Natalie says there's also something empowering about being direct with yourself and taking control and responsibility for how you are feeling. Here's how:  Take one actionable step Interrupting your pattern and taking one simple step towards what you want can work wonders. Taking action and getting out of your head gives you a moment to disengage from negative thoughts.  Maybe it only needs writing one email, doing one call, or spending five minutes in a yoga class. Being in a state of taking action and making a positive step is something that gets you out of almost anything.  Put your situation into perspective Can it be that we have become a bit soft, entitled even? Natalie believes so, that's why she included Princess in the title of her book. No matter what's going on with you – it's very possible that it pales in comparison to someone else's problems. Put your situation into perspective and at the same time, be your own motivator. Developing resilience and inner strength, as well as an understanding that your situation might not be as bad as you believe can help get you out of your frustration and closer to your goals.  What do you do to get over yourself and navigate out of a low? I'd love to hear from you! You can follow, connect and share with me on Facebook, LinkedIn, and Instagram.  Do you want to get your hands on a copy of Suck It Up, Princess?  All you have to do is leave a review for this episode on Apple Podcasts, send us a screenshot of your review and your address to info@sigrun.com, and we'll send over a copy!  Connect with Natalie Sisson Natalie Sisson Natalie's new book Suck It Up, Princess

My clients call me the launch queen. I love launching, and I love teaching my clients how to launch.  In January 2021, I finally achieved my launch goal of $1M, and in this episode, I want to share with you what I did and specifically what I did differently from the other launches that I've done in the past seven years, which have made me over $8M in revenue.  “A small plane needs a short runway, a big plane a long runway – if you want your launches to grow and become bigger, you need to have a longer runway.” - Sigrun If you're more of a reader, scroll down to read my 12 launch lessons from a 7 figure launch.  In this Episode of The Sigrun Show: Launching: A mix between art and science (2:22) My first launches (4:00) The 7 figure launch that didn't happen (9:40)  Having a long launch runway (11:59)  Having a VIP notification list (13:42) Creating a desire for another program (15:11) Social selling (16:44) Mixing free and paid offers (19:17) Getting your leads in early (20:42) Getting people to sign up twice (22:19) The importance of FB ads (23:29) Sending lots of emails (25:07) Using Facebook groups (26:26) Offering sales calls (28:26) Working with affiliate partners (30:06) 12 Launch Lessons from a 7 Figure Launch #1 A long launch runway A small plane needs a short runway, a big plane a long runway. If you want your launches to grow and become bigger, you need to have a longer runway. This means having more time with your ideal client and creating multiple touchpoints. These can be free content (podcast episodes, blog posts), free training where you might not sell anything or sell something different, or paid training. Having people sign up with you again and again or click through to valuable content creates a bigger connection to you.  During your runway, you'll be talking about your program, but you're not selling it – you're seeding it, creating a desire for it, so that when you open cart, your ideal clients are ready and want to buy it.  #2 Having a VIP notification list Instead of calling your waitlist “waitlist”, give it an exciting name. I called it “VIP notification list”. “Waitlist” sounds like you're waiting for something and then you have to buy it. People aren't very eager to sign up for it. But if you call it a VIP list and tell them that by signing up they'll be the first to know when you open up the program, plus they'll get a bonus, it's much more exciting for them.  #3 Selling multiple offers during your launch runway You can sell multiple offers during your launch runway – as long as you're not selling the offer you eventually want to sell during open cart. When someone isn't interested in the program you're launching, they might be interested in another program you're offering.  #4 Social selling Social selling is building a 1-1 relationship and being a valued partner when the doors open to your program. A lot of people have experienced a sleazy way of social selling – a friend request on Facebook or LinkedIn perhaps, that is immediately followed by a message with a link to sign up or buy something. That's not what you should do. I'm talking about asking the participants in your launch training to send you a message. If they do that, they have essentially opened up the door and you can start to have a conversation. If people no longer respond to your messages, you just stop. It's about creating back-and-forth interaction.  # 5 Mixing free and paid offers By offering free and paid training, you create more opportunities for your ideal client to experience how it is to work with you, and to express their interest in what you can offer. You will get closer to your ideal client, and they can get ready to buy once you open up the door to your program.  # 6 Get your leads in early You typically grow your leads during your launch runway and you'll have most of your email addresses at the end, relatively close to your open cart. But remember: The more time you have with people, the higher your conversion, the bigger your launch. If you've been launching and getting your leads very late, consider flipping it around and getting your leads way ahead of time. It will give you more time with your ideal client.    #7 Get people to sign up twice A lot of people focus only on getting people to sign up for their launch training. If you have enough time, offer something else first. Create a freebie that is connected to your launch training but is still separate. This could be a PDF, an ebook, a checklist, or webinar. Then have a live webinar for the actual open cart. Having people sign up twice makes them more likely to buy.  #8 Facebook Ads Facebook ads are still the best way to get a lot of leads in little time. They're not easy to handle and get more and more challenging. You need to understand them and once you do, you can have an ads team running them. If you're looking to make a multiple six figure or seven figure launch, you should definitely have a FB ads expert on your side.  #9 Send a lot of emails Emails are still the winner when it comes to selling in a launch. Be willing to send a lot of them. With over 12'000 people on my launch list and sending lots of emails (5 alone on closed-cart day), I only received one complaint. People typically just unsubscribe, and if they do, that's great. These are people who didn't want to buy from you anyways. If they're interested in something else, they'll follow you on social media. The emails are for people who are interested in your product.   #10 Use a Facebook group for your launches Most of the people who end up buying my programs have been in my launch Facebook group. I use the same free group and it's mostly active during launches. That's why I warm it up well before a launch, offering something that they can sign up for during the launch runway, about one month before the actual launch training. Then I invite them into the Facebook group and make sure there's activity there.  #11 Offer sales calls In the past, I made the mistake of offering sales calls too early. A lot of people who didn't need a call ended up booking one just to chat. They had already decided to buy the program, but wanted the call just because it was offered. Now, I started offering sales calls only during the last two days of open cart. Basically, it's offering a call to the fence-sitters and helping them evaluate if the program is a fit for them or not.    #12 Work with affiliates Affiliate partners are typically current or previous students and it's through their success stories that people are inclined to sign up for a launch training and eventually buy a program. But because I mainly work with students, they usually don't have big email lists yet and therefore I can't expect too many sales from each partner. That's why it's important to have more partners, but again also not to many, because running an affiliate program is a big task and you need to have time for it. For this launch, I used direct messaging to each individual partner, and the affiliate who made the most sales won a retreat with me. Having exciting prices for your partners can make them do a lot more and have more sales than you would think is possible.  What was your key take-away from this episode? Send me a DM on Instagram. I'd love to hear from you! Would you like to learn how to launch?  I have different programs depending on your launch experience.  If you've never launched before – or have never had a successful launch – then I have a special launch program called SOMBA Accelerator. We take you step by step in 10 weeks through a launch experience where you actually launch during the program. For more information, click here.    If you've launched successfully before, then you're ready for my group coaching program Momentum. There, you get the support and accountability you need to launch again and again. It's where you increase your launches and go from five figure, multiple five figure and eventually to a six figure launch. For more information, click here.  If you're already at multiple six figures in your business and have extensive launch experience, then you're ready for my high-end mastermind, Red Circle. It's currently closed, but will open up for applications later this year. For more information, write us on info@sigrun.com.

Have you ever been too sick to work over a long period of time?  I've been sick for over five weeks and I haven't fully recovered yet. Being unable to work has been difficult for me. When I used to be an employee, being sick didn't have the same effect on me as it does now. As entrepreneurs, our business depends on us to be there for our clients and our team.  Being sick the whole of March 2021 and still feeling weak in the first week of April has taught me some great life lessons I want to share with you in this episode.  “Getting sick is something you can't control – the only thing you can do is focus on getting healthy.” - Sigrun If you're more of a reader, scroll down to read the lessons I've learned from being sick and unable to work for five weeks.  In this Episode of The Sigrun Show: How my sickness started (1:15) Diagnosis: RS virus (3:38) Second diagnosis: Pneumonia (8:30)  Reading six books in one week (13:42)  The life lessons I learned during my sickness (20:11) 10 Life Lessons I Learned From Being Sick   You can't control everything Sometimes things are out of your control. Getting sick is one of them and when you do, the only thing you can do is focus on getting healthy. Often that means doing absolutely nothing. For two weeks the only thing I was capable of doing was watching Netflix. I couldn't read or sleep, but I could watch Netflix, so that is what I did.      Your health is your number one priority It's easy to say that health comes first but actually making it your number one priority is another thing. Despite having a chronic illness – or maybe because of it – I haven't put my health first. But getting sick for five weeks is definitely a wakeup call. I don't want it to happen again. If there is anything I can do to prevent it, I will.     You're not as indispensable as you think We sometimes think we're the only ones who can do certain things – until we can't, and someone else has to do them for us. Being as sick as I was, I couldn't do any coaching calls, no podcast recordings or any internal meetings with my team. I couldn't even send a voice message because my voice was on the verge of going away. And still everything continued without me. The world didn't fall apart. My team took over and ran the business without me! No coaching call got cancelled, a podcast episode went out every week and overall my clients were very well taken care of.      You can prepare for this Even though I didn't plan on getting sick and I don't wish this on anybody, it's actually interesting how well my team and I were prepared. First of all, having a team is super important. Second, making sure that there is a backup for everything is crucial. Last year we started to practice our backup strategy. If anyone went on holiday, there was a person on the team who could take over.    With my sickness we have been forced to figure out a backup for everything I do. I had batch recorded 5 podcast episodes and my podcast manager recorded the intros for me. My marketing director who has been with me for over 6 years stepped in and did my coaching calls. I had just hired an integrator who was supposed to take over a lot of my tasks and she had to jump into the deep end and only got instructions over Slack from me. And it all worked out! My team stepped up and I could work on getting healthy. I am so grateful for my team.   You can be sick and still be there If I hadn't shared on social media that I was sick nobody would have known. When I was the sickest and could barely breath I could still comment and reply on social media. When people heard I was sick they told me to relax, sleep and get off social media. But actually social media was my connection to the world. I loved being able to see what people were doing and comment and reply on posts from friends, family and clients. Being sick doesn't mean that you are too sick to be there for others.      Allow yourself some slack While I was the sickest I would allow myself all the things I don't normally eat or drink. To be honest I felt sorry for myself and I think that is just Ok. Of course I made sure to eat healthy but I also allowed myself all kinds of treats that made me feel better about being alone home and sick.     You can ask for help Being in isolation at home alone was tough but it was made easier because of all the help I got. My sister checked on me twice a day and my mother too. My sister went shopping for me a few times. And my mother brought me cooked food every second day. Friends of mine also sent me messages and asked if they could help but I already had enough help. And then my husband flew in to take care of me which was of course the best.       What doesn't kill you makes you stronger It sounds cliche but this experience - which isn't over yet - has made me mentally stronger, even though the physical strength isn't there yet. I've realised that I am capable of more, that my team is capable of more and that my clients are capable of more. There are things that I have not made a priority which will now be a priority for me in my personal life and in business. It is like having a reset - I can set new rules now - and follow them.     What you've putting off becomes more important   There are a few things I want to do in my personal life and in business that I've been putting off for too long. Now these things have become top priority for me. I've rearranged my calendar and as soon as I get healthy I am dedicating my mornings to my priority projects. For now my mornings are dedicated to sleep - as getting healthy is my top priority.     Enjoying non productive things that make you happy I used to be an avid reader, as a teenager I would read 5 books a week. Then I read less and less over the years and sometimes only 1-2 books a year. In 2007 I set myself a goal to read 26 books in one year and I did but since then it slipped again. I joined a business book club a year ago to read more again but even that hadn't done it for me. Becoming sick renewed my love for reading, especially non-fiction murder mysteries. I had focused so much on business books - on being productive - that I almost forgot how joyful it can be to read a good mystery and just enjoy it without feeling the need to be productive. Did you ever have a similar experience of being sick and unable to work? I'd love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  Sign up for the 3-day workshop Create A Scalable Offer That Sells Are you tired of trading your time for money and having a limit on how much you can make? Are you ready to exponentially grow your business without having to “work more to earn more”? Then my upcoming 3-day workshop is perfect for you! In just 3 interactive days together, you'll get super clear on who you serve and identify the best offer for your clients by understanding what they really need. You'll learn how to turn your ideas and passions into an actual offer that you can start to sell right away. Go here for more information and to sign up for the workshop. 

Are you wondering how you can get more media coverage and visibility for your business? Even get featured in publications like Forbes?  My friend Selena Soo is a PR expert and the go-to person when it comes to landing publicity for your business. She helped me get featured in Forbes last year, which has really boosted my visibility and brand awareness. In this interview, Selena is sharing some of her best strategies to get you and your business press coverage. We talk about how to approach the media, the elements of a great story idea, and how you can get featured in Forbes in 2021.    If you want to start being seen as an expert, gain more visibility and understand how to catch the media's interest, don't miss out on this conversation!    “To find the perfect media opportunity, ask yourself: Who is the Oprah of your industry?” - Selena Soo   If you're more of a reader, scroll down to read about the key elements to get featured in Forbes in 2021.    In this Episode of The Sigrun Show: Finding the Oprah of your industry (3:06) The first steps to get featured in Forbes (3:57) The three elements of a great story idea (6:59) Who and how to pitch (11:25) The right time for making your pitch (19:11) How the publication process works (21:45) What to do once your article is published (22:50)   Key Elements to Get Featured in Forbes in 2021   By preparing your story idea and overall pitch well, you can increase your chances of getting featured in Forbes – or any other big publication. Here are Selena's key elements to preparing your best pitch yet:    First, get clear on the general topic you want to pitch on. As an entrepreneur, there are topics you want to be seen as an expert in. Identify what your topic is.    Move on to your story idea. Consider these three elements when brainstorming your idea:    Propose a timely story. There are a million stories out there. Why would the media choose to tell yours right now?  Give value to other people. How is your story going to make someone's life better?  Consider an emotional charge. Has your story the potential to surprise or shock?    For your story idea to be successful, aim to include at least one of these elements.    Once you have decided on your expert topic and story idea, you can go ahead and create your pitch.  Go to the website of the publication you want to pitch to. Click on the articles that are related to your expertise and find out who wrote them. These are the contributors you want to pitch to.  Start your pitch on a warm and friendly note. Mention that you understand what the publication is about and that you enjoyed a particular article. With a bit of effort, you can give your pitch an unique approach that doesn't feel like a copy/paste outreach.  Explain who you are in two to three sentences and highlight your credibility by pointing out the results of your clients or if you've already been in the media. Show that you truly are the expert you claim to be.  Propose your story ideas. Share a headline and a brief description of what you would cover in your story.  Show flexibility and mention that you're open to suggest other ideas around your topics of expertise.    In most cases the contributor ends up writing the article, but the more meat you can provide and the easier you make it for someone to pick your story idea, the better are your chances to get featured in publications like Forbes.  Did these steps help you to prepare your pitch? I'd love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  The doors to Selena's program Impacting Millions are open now…    …but only until April 6th!    If you want to start being seen as an expert, gain more visibility and understand how to catch the media's interest, this program helps you get there.    When you sign up for Impacting Millions using my link, you'll also get my own amazing bonuses worth over $5000!    Go to the special bonus package I've prepared for you, plus the link to sign up for Selena's program.    Connect with Selena Soo Selena Soo Selena on Instagram

A clear message can be the difference between attracting and confusing a potential client. That's why it's so important to clarify your message early on.  But this is easier said than done. Where do you start when it comes to clarifying your message and making a lasting impression? How do you know if your message resonates with your ideal client?  Dolores Hirschmann, my guest this week on The Sigrun Show, is an expert in helping others clarify their message and design communication strategies to take their messages to a larger audience.   I met Dolores at Ali Brown's Iconic and I'm delighted for her to share her expertise so you can spring right into action and get clear on the message that will move your business forward!  “The best copy is the one that comes from the mouth of your ideal client.” - Dolores Hirschmann   If you're more of a reader, scroll down to read about how you can clarify your message.  In this Episode of The Sigrun Show: How Dolores found her business idea (3:18) How to clarify your message (11:09) What you want vs. what you need (19:08)  Making a lasting first impression (21:26)  How you know if your message works (23:25) Examples of clear messages (25:54) Why clarifying your message is a fluid process (28:57)   How to Clarify Your Message   People don't necessarily buy the best products, but the products they understand. That's why businesses with a clear message thrive.    If you feel your message could be clearer or resonate more with your ideal client, here are Dolores' three steps on how to clarify your message:    Imagine what it's like to be your ideal client and you haven't found the solution to your problem yet. What conversation would go on in your head? What vocabulary would you use? Understand how your ideal client feels right now, and not when they're successful after they worked with you. What is it they want? Pay attention to how they say what they want, and not how you imagine it.  In the content you release, lead with the outcome. Your ideal client will pay attention to any piece of information that starts with the outcome they're after. Until they get to know and trust you, they don't care about your methodology or process, but whether you can give them the outcome they're looking for.  Don't overthink your language. There's a balance between the clarity and crispness of a message. Go into FB groups of your ideal clients,  ask questions and listen to their answers. The best copy is the one we don't write, but that comes directly from the mouth of our clients.    When you clarify your message, keep in mind: Sexy is good, but clarity is better. There's a lot of noise online and people are looking for clear, simple, straight-forward solutions. Keep it focused and to the point.    A clear message isn't only a bridge between your offer and your ideal client – it also gives you clarity on where your business is headed.      Did these steps help you clarify your message? I'd love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  The Common Path to Uncommon Success is available now!    My friend John Lee Dumas' book The Common Path to Uncommon Success officially came out yesterday and is available for you to buy now.   John is the host of the award-winning podcast Entrepreneurs on Fire where he's had over 100,000,000 listens and 3,000 5-star reviews since its launch in 2012.    He has spent thousands of hours interviewing over 3,000 of the world's most successful entrepreneurs.    His brand new book distills what he's learned from these conversations into a 17-step roadmap to help YOU achieve your dream of freedom and fulfillment. The book is designed to help you overcome doubts, fears, and confusion, and create your own version of uncommon success!   Do you want to discover the 17 steps that will guide you to financial freedom and fulfillment?   Get your copy of the book here!   Connect with Dolores Hirschmann: Masters in Clarity Dolores on Facebook Dolores on Instagram

Nobody is born with limitless self-confidence. It's something you have to work on and build up over years.  As entrepreneurs, self-confidence is key to achieving our goals and objectives, yet there are many challenges that can deflate our self-confidence – a negative review, a request for a refund, rejection of any kind.  Alda Karen, this week's guest on The Sigrun Show, has achieved more at 28 than many people dream of achieving in their life. At 19, she became VP of sales of Iceland's biggest film production company. By 23, she had started and sold her first company. Now, she is an international speaker, runs two businesses and has published her first book.  How come she had the self-confidence to achieve so much at such a young age?  In our interview, Alda and I speak about her journey, what pushed her to become an entrepreneur, and how she developed her self-confidence (and you can, too!).  Ready to be inspired and learn from a truly amazing young entrepreneur? Then tune right in!  “Every wall is a door. You just need to find the right key.” - Alda Karen   If you're more of a reader, scroll down to read about Alda's life keys and how they can help you with your self-confidence.  In this Episode of The Sigrun Show: How Alda became the VP of sales and marketing of Iceland's biggest production company at 19 years old (3:32) How Alda used autobiographies of women to educate herself (7:18) What pushed Alda to become an entrepreneur (13:21)  What happened after Alda sold her first business (15:07)  How Alda deals with push-backs (16:12) Alda's inspiration to start a second company (19:55) Alda's life keys (22:18) Alda's Life Keys to Help You Boost Your Self-Confidence Whenever you think you can't do something or hit a wall,  it's really just a door that will open if you find the right key – this is the thought on which Alda based her book, The Life Bible (currently available in Icelandic).  Alda had many doors she had to open during her journey as a young entrepreneur. She believed she wasn't smart enough, cute enough, and couldn't speak well enough in public. Finding the keys to open her doors and overcome fears and limiting beliefs made her what she is today: An international speaker, head of two companies, and author of a book – all at the age of 28.  Opening her doors was all about knowing they were there and developing the self-confidence to walk through them.  Here are two of Alda's most popular life keys to open doors that might be holding you back:  You are not your thoughts or your emotions When you hit a wall, it's usually your brain telling you all kinds of reasons why to not do something. The brain is programmed to survive. It doesn't want to get out of its comfort zone. If your goal is to live to the fullest, to be happy and grow, but your brain wants to play it safe, you and your brain clash and you hit a wall.  To pass through it, Alda thinks of her brain as her room-mate. Whenever she feels scared or unable to do something, she establishes that these thoughts come from her brain, not herself. Then she maps out the best and worst case scenarios. She journals or does visualizations to create a practical approach, and to reason with the fears her brain creates.  You are enough For nine years, Alda has been telling herself she's enough. Every single day.  Reminding herself constantly that she can show up as herself and do her best, but that she's enough as she is has given her the strong foundation on which she builds her self-confidence. Alda sees life as a gift, and knowing that she's enough makes everything she does during the day become a bonus in her life, because she chooses to do it.  If you feel blocked or lack confidence, remember this: You can't open doors you don't know about. If you hit a wall, sit down, identify what holds you back, have a conversation with your brain, and find the key that gets you through the door.   How do you overcome your fears and boost your confidence? I'd love to hear from you! You can follow, connect and share with me on Facebook, Twitter, and Instagram.  Free Video Training Series on How to Get Featured in the Media Do you dream of landing media coverage but aren't sure which outlets to pitch to? My friend Selena Soo is an expert in all things publicity and has just released a FREE, brand new 3-part video training series on how to get featured in the media.   The first video is available for you now.   If you're ready to seriously grow your business and get in front of more of your ideal clients and customers, head over to Selena's video. It's not just great value – you also get the chance to win a trip to Puerto Rico!  Connect with Alda Karen: Alda's book in Icelandic Alda on Facebook Alda on Instagram

Many entrepreneurs want to write a book – I know I do. It's been on my to-do list for some time. Yet it can feel overwhelming. Where do you start, what do you write about, and how do you get people to read your book?   Laura Gale, my guest this week on The Sigrun Show, helps entrepreneurs write, publish and market books that transform their businesses and leave a legacy they're proud of. She says that a legacy book is one of the most effective ways to build a long-lasting connection with your audience.  We spoke about the purpose of a legacy book, how you can get started, and why marketing a book is just as important as writing it.   If you plan on writing your book, don't miss out on Laura's different approach on how you can leave a legacy with your book.  “So many amazing books have gone completely unnoticed because the author didn't know that it's not just going to sell itself.” - Laura Gale   Are you more of a reader? Scroll down to read about how you can get started on writing your legacy book.    In this Episode of The Sigrun Show: How Laura became a (ghost-) writer (2:45) Why you don't have to wait until the end of your life to leave a legacy (3:57) The purpose of a legacy book (5:39)  How you attract people to buy your legacy book (8:00)  When to write your legacy book (and when not) (12:39) Building Momentum before launching your book (15:21) How to get started on your legacy book (22:33) Writing yourself vs hiring a ghostwriter (24:06) How to Get Started with Your Legacy Book If you're an entrepreneur, publishing a book helps you establish credibility and connect with your audience. People get a sense of who you are and what you're about, and when they decide to get involved with you, you've already established a certain level of trust.  What sets Laura's approach apart is that the books she helps her clients write aren't just about their subject matter. She includes their how and why, their worldview and perspectives. Laura says the aim is to show the reader the personality of the author, and why the reader is better off with them instead of someone else. It's how an entrepreneur's book can transform their businesses and leave a legacy.    Whether you plan on writing your book yourself or hire a ghostwriter to write it for you, the steps to get started are the same:  Understand the intent of your book What is the strategic purpose of your book? How will it fit into your already existing marketing?  Get clear on your ideal reader Be clear on who your ideal reader is and create a detailed avatar. Establish what you want your readers to take away from your book and where you want to lead them.  Work backwards If you're clear on what the outcome for your readers should be, think about what information and which stories you need to include in your book that lead towards this outcome. Create an outline of the material so that when you start writing, you're not staring at a blank page.  Setting up your book is similar to planning a marketing campaign. If you're clear on who you're trying to reach, what you want to leave them with, and have a sense of the content you want to share, you're off to a great start to getting your legacy book written.  Are you planning on publishing a book? I'd love to hear how you're going about it. You can follow, connect and share with me on Facebook, Twitter, and Instagram.  I want to hear from you!  To keep creating free quality content on a regular basis, invite high-profile guests, and keep the show going and growing, I need your review. A minute's work on your end is enough to show me and my team that you support the hard work that goes into producing each episode. It would also make us smile and warm our hearts. Because this means so much to me, I'm giving away some great prizes.  When you leave a review, you have a chance to win: A 1-on-1 coaching session with me (I usually only do this with my high-level Red Circle clients) or one of three packages of my top 5 business books Here's how to enter:  Leave a review for The Sigrun Show on sigrun.com/apple Send me a DM with the screenshot of your review Tag at least three people on this post If you already posted a review in the past, you can still participate by sending me a DM with a screenshot of your review. We will announce the winners on Sunday, March 14th. Connect with Laura Gale: Laura Gale