The Art of Online Business

Follow The Art of Online Business
Share on
Copy link to clipboard

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

Rick Mulready


    • Sep 23, 2022 LATEST EPISODE
    • weekdays NEW EPISODES
    • 33m AVG DURATION
    • 637 EPISODES

    4.9 from 709 ratings Listeners of The Art of Online Business that love the show mention: paid traffic, thanks rick, facebook ads, fb ads, rick's, rick gives, rick mulready, paid advertising, rick s podcast, rick provides, rick is the man, facebook advertising, adwords, great work rick, thank you rick, love rick, listening to rick, rick is super, rick breaks, rick brings.



    Search for episodes from The Art of Online Business with a specific topic:

    Latest episodes from The Art of Online Business

    11 Simple YouTube Video Tools/Equipment for Beginners

    Play Episode Listen Later Sep 23, 2022 20:27


    In the last few episodes, I have been talking all about YouTube and why you should seriously consider adding it as an additional marketing channel for your business. In this episode of Art of Online Business, I'm diving into the video tools and equipment you'll need to get started with your channel as a beginner. YouTube is the second largest search engine after Google. It is one of the best ways to get discovered organically which makes it a massive opportunity for us coaches, course creators, and membership creators. There is no better time than right now to get started with your YouTube channel. It doesn't have to be overwhelming to get started. The simple tools I share in this episode will make your job so much easier. In fact, one of these tools is a complete game-changer and will set you up for success. In this episode, you'll learn:Tips for using your phone to recordMy microphone recommendationsThe best lighting optionsWhat you need if you're recording with a DSLROnline tools for creating your thumbnails How to find content ideasProject management flow tipsTools for adding in B-roll footageWhere to get your analyticsLinks & Resources:Check out YouTube from ScratchThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/637

    2 Things You Must Focus On To Grow Your YouTube Channel Quickly, with Pat Flynn (Part II)

    Play Episode Listen Later Sep 21, 2022 51:54


    On this episode of Art of Online Business, we are back for part two of my conversation with my good friend, Pat Flynn. We are chatting about YouTube and how you can grow your channel quickly, even if you're just getting started. We discussed a lot of important stuff in the first part of this interview. We covered how to get started, the YouTube algorithm, finding content inspiration, choosing titles, and so much more.  This week we are going even deeper. Pat has tried multiple different strategies for growing his YouTube channels, and you may be surprised about what is working and what doesn't. He continues to focus primarily on community building and retention with long-form videos and he shares tons of tips with us today. Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 80 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, Circle, and several other companies in the digital marketing arena.In this episode, you'll learn:What you need to know about YouTube ShortsThe type of editing you need for your channelTips for increasing retentionHow Pat grew his Pokemon YouTube channelMaking space to be creative with your channelTips for using live streamsThe benefits of batch recordingWhat to look at when it comes to Creator StudioMonetization strategies Links & Resources:Check out YouTube from Scratch The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Pat Flynn's Links: Visit Pat's websiteCheck out Smart Passive IncomeFollow Pat on TwitterFollow Pat on InstagramSubscribe to Pat's YouTube channelCheck out Pat's Deep Pocket Monster channelCheck out Pat's Speaker ReelFull show notes available at www.rickmulready.com/636

    Don't Make THIS Same Business Mistake I Did

    Play Episode Listen Later Sep 16, 2022 17:41


    In this quick tip episode, I am sharing a huge missed opportunity that I experienced, and I am sharing it because I don't want you to make the same mistake that I did. In my nine years of business, I wouldn't say that I have many regrets, however, this is definitely something that I wish I had started sooner. My goal for you with this episode and my conversation with Pat Flynn is to get you to really consider adding YouTube to your existing business as an additional marketing channel. One of the best things we can do for our business is to diversify our traffic, and with YouTube, you don't have to be extravagant to see results. The trick is to think about YouTube in terms of consistency. I don't have subscriber goals with my channel, I have consistency goals. The idea is that you are planting seeds with your videos. The algorithm will eventually pick up one of your videos and push it out to new viewers which will grow your channel. You haven't missed the boat with starting a YouTube channel. It's still the number two search engine. Video is where it's at and where it's going. Adding a YouTube channel to your business is a huge opportunity. In this episode, you'll learn:Why I wish I had started YouTube soonerWhy YouTube is a great long-term assetHow powerful the YouTube algorithm isTips for creating videos that succeedThe importance of consistency with your channelProject management tools for YouTubeLinks & Resources:Get the YouTube From Scratch courseThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/635

    If I Were Starting a YouTube Channel Today, with Pat Flynn (Part I)

    Play Episode Listen Later Sep 14, 2022 61:47


    In this episode, we are talking about one of my favorite things: YouTube. I sat down with one of my very close friends Pat Flynn to dive into this topic. I have heard from so many of you that you are looking to diversify your traffic in your business. If you are looking for an additional marketing channel that will both help you in the short-term and build a long-term asset for yourself and your business, I would really encourage you to give serious consideration to starting a YouTube channel. There are so many opportunities available to you with YouTube. It's all about being consistent and understanding the algorithm. My goal with this interview with Pat is to give you the knowledge that you need so you can create your own videos on YouTube and set yourself up for faster growth. Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 80 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, Circle, and several other companies in the digital marketing arena.In this episode, you'll learn:What to start with when it comes to YouTubeThe YouTube algorithmHow to get more exposure to your videoThe massive opportunities that exist with YouTube How long your video should beWhere to find content inspirationTips for choosing clickable titlesWhat's included in Pat's courseLinks & Resources:Check out YouTube from Scratch The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Pat Flynn's Links: Visit Pat's websiteCheck out Smart Passive IncomeFollow Pat on TwitterFollow Pat on InstagramSubscribe to Pat's YouTube channelCheck out Pat's Speaker ReelFull show notes available at www.rickmulready.com/634

    How I Created Millions of Ad Impressions in 5 Minutes

    Play Episode Listen Later Sep 9, 2022 12:20


    This episode is for all of you podcasters or people thinking about starting a podcast! I'm sharing the concept of dynamic content and why it's essential when it comes to podcasting and increasing your ad impressions. One of the biggest mistakes I made during my years of podcasting was not keeping track of where I was putting my promotions, so it was very difficult to update them when I needed to change out what I was promoting.Dynamic content or dynamic ads have been a game-changer for this show. When I made the switch to Buzzsprout as my podcasting platform, it became easy to promote anything I wanted easily within my show using pre-roll or post-roll ad insertion. With dynamic content, you can easily and dynamically update your ads and content anytime with just a few simple clicks. The use of dynamic ad insertion has opened up this show up to so many opportunities, and I highly recommend it to anyone utilizing podcasting in their business. In this episode, you'll learn:Why Buzzsprout is my favorite platform for podcastingThe different places you can use dynamic content on your showHow easily you can add dynamic content The biggest mistake I made during my years of podcastingThe benefits of using dynamic content Links & Resources:Check out ZapierCheck out Buzzsprout for your podcastThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/633

    4 Mistakes Coaches Make That Build Useless Email Lists, with Neill Williams

    Play Episode Listen Later Sep 7, 2022 42:51


    Today on Art of Online Business, I sat down with a recurring guest, Neill Williams, to talk about the four mistakes that we see coaches making when it comes to their lead magnets and building useless email lists. This isn't only applicable to coaches. These mistakes and tips can be applied to anyone, regardless of what they do in their business. Neill is a Master Certified Life and Time Coach through The Life Coach School, host of The Unbusy Your Life podcast, and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill about to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee. Now, she helps too busy, high-achieving online entrepreneurs and side hustlers make the money they desire without sacrificing their time or lifestyle freedom.You want your lead magnet to be short, simple, and easily digestible so you can give your audience the quick win they need to know, like, and trust you.In this episode, you'll learn:What's in Neill's 100K Funnel courseThe importance of building a list that is full of the right peopleWhy a confused mind ignoresWhy your lead magnet needs to be simple, short, and easily digestibleTips for giving your audience a quick winWhy names are so important for your lead magnetsWhat you need to know about your cost per leadLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programNeill Williams Links: Listen to the Unbusy Your Life podcastCheck out Neill's websiteFollow Neill on InstagramConnect with Neill on FacebookFull show notes available at www.rickmulready.com/632

    How I View My Business Expenses (and How My Mindset Has Evolved)

    Play Episode Listen Later Sep 2, 2022 18:09


    With all of the economic uncertainty going on right now, I have focused the last several episodes on money and finances in business. I continue to get questions surrounding this topic so I'm diving deeper into it in this episode. A lot of you have been asking what I personally have been doing with my money in my business, so in this quick tip episode of Art of Online Business, I'm sharing a behind-the-scenes look at my business and how I view my business expenses. My view has evolved over the last several years. At first, I spent freely. If I wanted something, I got it. After a while though, I really started to be conscious of my money, and I realized that my profit margins were much lower than I expected. That's when I started to change my mindset around my business. We're here to make an impact, and we can't make an impact if our business isn't making any money. I am now much more strategic and intentional about my business expenses and look at it all from an ROI perspective and not just a financial one. In this episode, you'll learn:How I used to manage my money in the early years of my businessWhen I realized that my profit margins were lowThe way my bookkeeper helped me change my mindsetThe 2 different categories that I put my expenses intoWhy I prefer to see them as investments instead of expensesHow I evaluate ROIs on the business expensesThe way I look at profit margins for my offersLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programFull show notes available at www.rickmulready.com/631

    Strengthening the Financial Health of Your Online Business with Emily Sandberg

    Play Episode Listen Later Aug 31, 2022 46:50


    Let's talk about money. In the past several episodes, we have been talking about financial topics and this one will be following the same theme. With all of the economic uncertainty right now, it is always a good idea to learn as much as possible about setting your business up financially for as much success as possible. In today's episode of Art of Online Business, I sat down with Emily Sandberg, my bookkeeper,  to talk about what you can do to make sure that your business is in a healthy position when it comes to cash flow. Emily Sandberg is a fractional CFO specializing in cash flow and forecasting for online coaches and course creators. While most accounting looks to the past for guidance, Emily works with her clients to know the future of money in their business, so they can make strategic decisions with their cash. Her work has helped dozens of clients go from running a money-hungry business to a predictably profitable enterprise, by simply following her profit-centered framework. When she's not coaching clients through the ups (and downs!) of their business cash, she can be found hiking in the gorgeous red rocks of southern Utah with her family.  In this episode, you'll learn:Why a little bit of fear can be a good thing for your businessHow fear affects different business ownersWhat you need to know about having an emergency fundWhy the people in your business are your biggest assets, not the moneyThe importance of reviewing your P&L every monthHow to evaluate and forecast your expensesFinancial red flags that Emily sees in her workLinks & Resources:Check out KleqCheck out HuddledThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Emily Sandberg Links: Check out Emily's websiteFull show notes available at www.rickmulready.com/630

    How to Use IG DMs to Get Guest Podcasting Gigs

    Play Episode Listen Later Aug 26, 2022 21:44


    Getting on other people's podcasts is a great way to grow your audience and business. It can exponentially increase your reach if done correctly. In fact, it is one of the best ways to grow your business. But how do you make it happen? Many people send out tons of pitches and get no reply. I get so many great questions all the time about how to send a pitch that actually gets results, so I'm sharing how to do it in this quick tip episode of the Art of Online Business. I have been podcasting for 9 years, so I get a lot of requests to be on my show because people understand that it's one of the quickest ways to amplify your brand and amplify your audience. The key is to focus on conversations when it comes to pitching yourself over conversions. Research the show, show genuine interest, and start a meaningful conversation with the host in their DMs. In this episode, you'll learn:The benefits of being a guest on other podcastsWhy the smaller podcasts might be the best for your businessWhy I don't listen to 99% of the pitches I get to be on my showHow to make the perfect pitchHow to find shows that align with your valuesWhy research is so important Tips for using DMs to pitch yourselfWhat to do after you get accepted to impress the hostLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/629

    How to Write Emails People WANT to Read (and That Make You Money) with Bobby Klinck

    Play Episode Listen Later Aug 24, 2022 42:29


    Email marketing is an incredibly important part of business, especially if you want to grow and scale. As essential as this aspect of business is, not enough people seem to be talking about it.In this episode of Art of Online Business, I invited Bobby Klinck to come and chat with us about email marketing and how to write emails that people actually want to read. Bobby has an excellent relationship with his email list because of the types of emails that he writes. He has a very engaging and unique approach to writing emails that I respect a lot. Bobby is a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through email. In the process, his emails have built a cult following because they're actually fun to read.Creating a relationship with your audience honestly and authentically is the best way to improve the efficacy of your email marketing and grow your business, and Bobby is joining me to teach you how.In this episode, you'll learn:Why email marketing isn't deadHow to build a relationship with your email listHow to use storytelling in your email marketingThe framework that Bobby uses when he writes an emailWhy templates won't connect with peopleWhy long-term subject lines don't matterHow to measure the success of your emailsWhat you can expect from Bobby's bookLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Bobby Klinck's Links: Visit Bobby's websiteCheck out Bobby's resource pageGet a copy of Bobby's bookFollow Bobby on InstagramConnect with Bobby on FacebookFull show notes available at www.rickmulready.com/628

    How to Add Recurring Revenue Without Ad Spend

    Play Episode Listen Later Aug 19, 2022 24:40


    What would your business look like if things were easy?The path to success in your business isn't always the easiest. While it's true that it may be simple to just run a promotion or do a launch to increase your recurring revenue, that may not be the best course of action, especially if you have a high churn rate, for example.In this quick tip episode of the Art of Online Business, I am sharing how you can increase your recurring revenue by taking a step back and focusing on how to better improve the experience for your existing customers instead of trying to get more.Even if you do a launch and get more members, you're not going to increase your revenue if you still have some issues with the foundation of the offer itself. You may need to take a look at your business internally and see what the numbers are telling you about what needs to happen.  You don't always have to spend money on ads or lead generation to increase your revenue. Sometimes you just need to look at the different areas of your business and determine what can be better leveraged in order to increase your success. In this episode, you'll learn:Why a launch or promotion may not be the best route to increase revenueWhy more content isn't necessarily what your audience needs How to shift your focus to helping your clients get more winsHow your launch method impacts your revenueWhy looking at the data may help you increase revenue Links & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/627

    8 Ways To Increase Profit In Your Online Business

    Play Episode Listen Later Aug 17, 2022 51:14


    Are you creating enough profit in your business? I get questions all the time about how to increase profit in your business. Even established online course creators or coaches wonder this same thing, and, to be honest, it's kind of a loaded question. So in this episode of the Art of Online Business, I want to share with you 8 different ways that you can increase your profit in your business. Not every way will be relevant to each online business—it really depends on what type of business you have—but regardless, with all of the economic uncertainty going around right now, this is something that everyone is looking for help with. It's about setting your business up for financial success so that you can ride out the downturns in the economy and take advantage when times are going well. These things are the foundation of what I'm sharing today. By taking some of these tips and implementing them into your business, you should be able to increase your profits in ways that you may not have expected. In this episode, you'll learn:The foundations of setting your business up for financial successHow to calculate your profit marginsTips for reviewing your expenses and ROIWhy your team is your biggest source of leverageHow to save money by bundling your products and servicesWhy fulfillment is your most important systemTweaks you can make to your sales process that can increase conversionWhy it might be time to increase your pricesTips for bringing more people into your businessLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/626One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    Why I Shut Down a $750K Revenue Stream

    Play Episode Listen Later Aug 12, 2022 16:22


    Is your business aligned with your goals and vision for your life? The word alignment gets thrown around a lot and it has a lot of different meanings. I've been in business for a while now, and I really just got into alignment in the last four years. In this episode of Art of Online Business, I am sharing why I shut down a revenue stream that was bringing in $750K because it just wasn't in alignment with what I wanted for my business. If you feel like something isn't right in your business or it feels out of alignment but you can't figure out why, then it's important to take a step back and really think about why that could be. This is especially important if you are heading toward burnout. You may need to make a big scary decision about your business if you are feeling this way. It can be hard to shift out of something that is bringing in money but it will likely be one of the best decisions you make because it will free you up to do the things you enjoy.In this episode, you'll learn:How my business has expanded over the yearsThe three different audiences I served with my Facebook ad programsWhy my Facebook ad programs started to feel out of alignmentWhat to do if something doesn't feel right in your businessWhat will happen when you get into alignment with your businessLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/625One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    Can a $600K Business Really Be As Simple As This? with Judy Woods

    Play Episode Listen Later Aug 10, 2022 46:51


    There's a lot of information and tips on how to have a successful business. We explore many of those topics on this show. However, it doesn't have to be as complicated as it always seems. In fact, simplifying your business can actually increase your success. In today's episode of Art of Online Business, I sat down with one of my Accelerator members, Judy Woods, to talk about how she created a profitable business teaching people how to paint in a simple and effective way. Judy is an Artist and the creator of stARTs, an online course teaching people how to paint and create authentic artwork. She is also a mother of two teenagers.  When Covid struck, she started sharing tutorials to give people stuck at home something creative to do. This led to individual coaching and ultimately to creating an online course that has grown in success and impact.Judy's business quickly grew and now she is on track to hit $600K this year. She understands what her audience wants to see, and, as a result, has very high conversion rates on her ads and launches. In this episode, you'll learn:How Judy serves her customersHow Judy's business started and grew during the pandemicTips for leveraging Facebook groups to increase your salesThe benefits of having one flagship product instead of multiple coursesHow Judy's business helped her find her freedom and improve her artHow Judy approaches Facebook ad lead generation for massive successLinks & ResourcesThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Judy Woods Links: Visit Judy's websiteFollow Judy on InstagramJoin The Upbeat Artists Facebook GroupSubscribe to Judy's YouTube channelCheck out Judy's free workshopFull show notes available at www.rickmulready.com/624One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    How to Get More People to Consume Your Content (and Increase Accessibility)

    Play Episode Listen Later Aug 5, 2022 17:06


    As business owners, it can be easy to lose sight of the most common things. This means we could be missing something important for our businesses that is right in front of us. As a coach, it is my job to point out when I see that one of my members is missing something that could really help their business. The topic of this quick tip episode is something that I think people are missing: how to increase the consumption of your content and make it more accessible to more people.Whether it be a podcast, video on YouTube, a blog post, or an audio lesson, there are things that you can do to make it more consumable. And the more consumable our content is, the more our businesses will grow. This is important because not everyone can show up to a live call, for example. By taking that content and putting it into another format, you are meeting people where they are and making your business more accessible. The idea isn't to add a whole other step, it's to increase the leverage of the content that you have. In this episode, you'll learn:Why the format of your content mattersWhy it's so important to listen to your audience's feedbackHow to repurpose your contentThings I do in my business to make my content more accessibleHow to match the format of your content to your audienceLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/623

    How To Survive Economic Uncertainty: Financial Tips For a Down Economy with Mel Abraham

    Play Episode Listen Later Aug 3, 2022 58:31


    There's a lot of economic uncertainty right now, and finding out the facts can be confusing. Are we in a recession? Are we not? You're going to get different answers depending on who you ask. One thing that's for sure is that things are different now than they were not so long ago. Because of that, I want to give you some ideas on things that you might want to be doing or things that you should do more or less of in your business in the hope that you are financially set up in the best way possible.In this episode of The Art of Online Business, I sat down with Mel Abraham to talk about how you might want to be looking at your business in this economically uncertain moment in time. Throughout our conversation, Mel also shares some of his tips on money, business, and wealth building. Mel is a CPA by education but an entrepreneur by exhilaration, and the Author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He's the founder of Thoughtpreneur™️ Academy & Business Breakthrough Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. In this episode, you'll learn:How a recession is definedWhy we should lean on human connection during times like theseHow to manage business expenses based on ROI How we should measure our wealthWhy financial stability should be our first priorityThe benefits of having multiple income streamsThe steps to financial freedomWhat types of assets you should go afterLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programMel Abraham's Links: Visit Mel's websiteFollow Mel on YouTubeFollow Mel on InstagramListen to The Affluent Entrepreneur ShowFull show notes available at www.rickmulready.com/622One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    How to Create KPIs for Your VA

    Play Episode Listen Later Jul 29, 2022 14:26


    Are you using KPIs for your team? This is something that is talked about a lot in business, but I will admit that it's not something that I have been great at over the years. Some roles are easy to create KPIs for, and some are just more challenging. In this week's quick tip episode of Art of Online Business, I am helping you determine how to create KPIs for a role like an executive assistant or a VA that will help you measure success and create clarity around what each team member contributes. When team members have KPIs defined, they are more driven to succeed. It's almost like their scorecard. It's important that there are clear results determined for each role in your business. Whether it's a social media manager, executive assistant, online business manager, or VA, each of those people has numbers that they are responsible for. There's always a way to create a KPI for each role, you just have to shift your focus to the results you want from each task. In this episode, you'll learn:What KPIs areWhy each role needs KPIsDifferent types of KPIs you can assign to each roleHow to make sure the tasks they are assigned align with the desired resultsHow to make sure the results are moving your business forwardLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/621

    How Online Businesses Can Win During a Recession, with Jacquette Timmons

    Play Episode Listen Later Jul 27, 2022 46:57


    There's a lot of talk about a recession and the economy lately, and I have seen a number of posts online about recession-proofing your business.I sat down with Jacquette Timmons in this episode to talk about what is really going on with the economy right now and how online businesses can win during a recession. Jacquette M. Timmons focuses on the human side of money. She works as a financial behaviorist and is committed to getting you to see that you don't manage money, you manage your choices around money.There's a lot of uncertainty right now when it comes to the economy, but there are things that you can do in your business to prepare. My goal for this episode is to help you set yourself up for as much success and “security” as possible. In this episode, you'll learn:How a recession is definedWhy our economy is not as bad as it may seemWhat business owners can do during times of uncertaintyWhy you need to reevaluate your expense reportHow to find ROI on different aspects of your business How much savings you should aim for and how to manage itWhat is going on in the stock market and how to build wealth with itResources that will help you understand what is going on and how to prepareLinks & Resources:Make Me Smart PodcastThe Secret Code of the Superior Investor bookThe Psychology of Money bookThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Jacquette Timmons' Links:Visit Jacquette's websiteFollow Jacquette on InstagramCheck out the Financial Wheel ExerciseFull show notes available at www.rickmulready.com/620

    You DON'T Need Social Media to Grow Your Business

    Play Episode Listen Later Jul 22, 2022 13:47


    Are you using social media in your business? In today's quick tip episode of the Art of Online Business, I'm explaining why you do not need social media to grow your business. Many people feel like they have to use it because it helps them generate leads, connect with their audience, and grow their email list. Some have very clear goals with social media, and others are doing it simply because they believe that they need to. I am here to tell you that you do not need social media to grow your business. In fact, I am a perfect example of why you don't need it. I have never leveraged social media in my own business. I know multiple 7- and 8-figure business owners that don't bother with it either. That's not to say there aren't really great reasons to use social media if it's right for your business. It can be great for things like building relationships, creating a feedback loop, and selling. However, your business can still flourish if you choose not to use social media. In this episode, you'll learn:The reasons businesses use social media How social media helps your businessWhy you don't need social media to grow your businessThe clear results and KPIs you need if you do decide to use itLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/619

    How Listening to Your Body Can Actually Help You Scale Your Business, with Susi Hately

    Play Episode Listen Later Jul 20, 2022 51:07


    Many business owners struggle with chronic pain, whether it be physically or emotionally, and other things like anxiety and depression which can no doubt make succeeding in your business feel extra challenging.However, just because you struggle with these types of health challenges doesn't mean you can't still scale your business to the level of success you want while working fewer hours. In this episode, I am joined by one of my Accelerator program members, Susi Hately, to talk about how it's possible. Susi believes that healing is possible. After graduating with a B.S in Kinesiology & Exercise Physiology, she got hired at a pain clinic to help others get out of pain, but it was her own journey of overcoming pain that opened her eyes to the powers of healing.  She launched therapeutic trainings, her own certification programs, and a slew of new and unique offers. The key is to become aware of what your body is telling you. You can use the awareness of your symptoms to set up and scale your business based on when you are feeling your best. In this episode, you'll learn:The relationship between emotional and physical painHow business launches can affect your physical symptomsWhy you need to listen to the “whispers” your body is telling youHow to operate when you are in a heightened version of your systemsHow to intentionally plan when you do things in your business based on your symptomsWhy our actions are influenced by our emotionsHow to move forward in your business when you're feeling anxietyThe way Susi leverages her knowledge to run her businessSteps to take in your business if you are suffering from any type of chronic painLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Susi Hately's Links: Visit Susi's websiteFollow Susi on InstagramCheck out Susi's YouTube channelFollow Susi on FacebookFull show notes available at www.rickmulready.com/618

    The Most Effective Facebook Ads Strategy Today?

    Play Episode Listen Later Jul 15, 2022 16:52


    In this episode of Art of Online Business, I am digging into creating leverage in your business, and I am doing this in the context of what I believe is the most effective Facebook and Instagram strategy today. If you regularly listen to the show, you have probably heard me talk about the concept of “leverage” many times. It's one of my favorite words to use when it comes to growing and scaling your business without working more than 25 hours a week. What I'm sharing with you today is a huge leverage point, and it's something that is likely right in front of you: your email list.This topic is thrown around a lot. Everyone is talking about lead generation, and while some people may say that email marketing is dead, that is absolutely not true. You own your email list and that is a massive asset to your business. So when you're thinking about running Facebook or Instagram ads, you want to move your audience from the platform they're on over to your email list. This gives you a much greater leverage point for marketing and sales. Listen closely to this episode to learn how to do it.In this episode, you'll learn:Why leverage matters if you want to grow and scale your businessWhy your email list is so important The ways that your email list can help you growHow your email list helps you build a relationship with your audienceWhy running ads to grow your list will cut your ad budget and increase your sales during launchesLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to Full show notes available at www.rickmulready.com/617One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    Advanced Evergreen Sales & Marketing Strategies, with John Lint

    Play Episode Listen Later Jul 13, 2022 52:40


    Are you interested in learning some advanced evergreen sales and marketing strategies? In this episode of Art of Online Business, I'm joined by the Found of Kleq, formerly 10xpro, John Lint. He's sharing some of those advanced strategies and how easy it is for you to set up your funnels using Kleq.John has been in the online space for 21 years now and he has seen so many marketing campaigns running through his program that he now has a great understanding of what really works and what doesn't. He also knows how to help you set things up very easily so that you can have an effective sales and marketing campaign in your business. Your marketing campaigns are one of your most important business assets. This episode is packed with valuable information and tips for creating campaigns that convert again and again. Kleq is excellent for taking your campaigns to the next level. Make sure to use my affiliate link below to get a free trial. In this episode, you'll learn:What's included in the Kleq softwareWhat's required to have an offer that converts on autopilotWhy your marketing campaigns are so importantTips for automating your businessWhat cascading profits areThe importance of segmentationThe difference between good work and bad work as the ownerThe most effective marketing campaign typeLinks & Resources:Start your free trial of  KleqThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.John Lint's Links Check out the Kleq websiteFull show notes available at www.rickmulready.com/616One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    The Most Important Growth “Strategy” Nobody is Talking About

    Play Episode Listen Later Jul 8, 2022 16:29


    The growth strategy we are talking about in this episode is what I like to call “CEO time”. It's all about taking time away from the nitty-gritty of your business. While it may seem counterproductive, it is actually incredibly beneficial to your business growth and should be part of your work as the CEO.When you take time away from the pressure of work, that's when you'll get some of your very best ideas for your business. You'll come up with ideas and solutions that you wouldn't have thought of if you hadn't taken a step back.It is so important to schedule this “CEO time” with intention. You block time out on your calendar to do nothing but think about your business or do the highest leverage activities that you can do as the CEO. We often think that we can't take time like this, but this is when we make the most progress and develop the best plans. Carve out the time in your calendar, protect that time, and give it a try. It may just change the trajectory of your business. In this episode, you'll learn:Why taking time for yourself is importantHow to create CEO time in your businessWhat to do during your CEO timeWhy leverage is so important Questions to ask yourself during CEO timeHow CEO time can impact your business growthLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/615One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    How to Create a Pre-Launch Strategy That Sells Out Your Offer, with Brenna McGowan

    Play Episode Listen Later Jul 6, 2022 56:01


    Have you ever wanted to create an atmosphere in your business where potential customers want your offer before it's even available to buy? In this episode of Art of Online Business, I sat down with Brenna McGowan to talk about how to make it happen whether you are live launching or launching on evergreen. More specifically, we are talking about your pre-launch strategy. How do you create a pre-launch strategy that gets the people that you want to serve so ready to buy your offer that they're sold before it's even available? This is a topic that so many people get hung up on, but it's completely possible. Brenna McGowan helps coaches and course creators launch with more confidence, more sales, and far less stress. Brenna's a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they're fiery hot and ready to buy with her Build-a-CASE framework.In this episode, you'll learn:What's required for a successful launchWhy empathy is so important when it comes to launchingHow far in advance you need to start your pre-launch strategyWhat the “Build-A-CASE” framework involvesWhy voice-of-customer research is so importantWhy levels of awareness matter in your strategyWhat's involved in Brenna's sub-framework Set-The-PACEHow stories help establish a connection with your audienceHow this method can be adapted to evergreen launchesLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Brenna McGown's Links: Get the Pre-Launch Cheat SheetCheck out Brenna's websiteFollow Brenna on InstagramConnect with Brenna on FacebookFull show notes available at www.rickmulready.com/614One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    3 Words Every CEO Needs to Know

    Play Episode Listen Later Jul 1, 2022 10:47


    As CEOs, we often have to make tough decisions regarding people on our team. One of the hardest things is making the decision to part ways with someone. In today's quick tip episode of Art of Online Business, I'm talking about how to handle those hard decisions and situations in the nicest way possible. If someone has been with you for a long time and they just haven't been performing well, it can be really difficult to bring yourself to do what needs to be done. There are three words that every CEO really needs to know when it comes to someone on your team. Those three words are “the business needs”. It's never “I need”, even though it's our business. You are not your business, so this is an important distinction because it's not personal. It's a business decision. This is always a difficult situation because we are good people and don't want to do that sort of thing to anyone. We want to treat those people with respect and courtesy, especially in times like this. So regardless of how frustrated you might be or whatever else is going on, just remember it is what your business needs.In this episode, you'll learn:Why letting someone go should never be a shock to themHow to use performance improvement plansThe importance of treating people with respect while parting waysWhy it's never personal when it comes to your teamHow to keep the focus on the business needsLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/613One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    Case Study: How Laura Peters Is Working WAY Less While Making More

    Play Episode Listen Later Jun 29, 2022 72:27


    Do you ever feel like you are working too much in your business? As business owners, many of us find that we are working way more hours than we would like to because there's always work to be done when you're running a business. But it doesn't have to be that way. You can actually work less while making more in your business. In today's episode of Art of Online Business, I have a case study for you. I sat down with Laura Peters to talk about how she went from working 80 hours a week in her business to decreasing her workload to 50 hours a week and making more than ever. Laura is the creator behind Mike & Laura Travel and the CEO of Scale Your Travel Blog. After watching their travel blog grow rapidly in 2020, she decided to teach others how to grow their websites using SEO, affiliate marketing, and email marketing. To date, the Scale Your Travel Blog program has helped thousands of travel bloggers monetize their websites.It can be hard to give up that control in your business and let other people do things that you're used to doing, but in order to have some balance in your life and scale your business, you have to learn to simplify and delegate. By shifting your mindset and trusting the people on your team, you can begin to work less and make more, just like Laura did. In this episode, you'll learn:How Laura grew her travel blog through ads and affiliate marketingThe launch strategy Laura uses to sell her courseThe difference between Laura's evergreen vs live launch methodsLaura's average cost per leadWhy you don't need to reinvent the wheel for your businessHow Laura cut her hours spent working down by automating moreWhat it's like working with your spouseThe power of SEO in your businessLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Laura Peters' Links: Mike and Laura's websiteFollow Mike and Laura on InstagramConnect with Mike and Laura on FacebookFollow Mike and Laura on YouTubeFull show notes available at www.rickmulready.com/612One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    Have You Broken Your Business Lately? (You Should…)

    Play Episode Listen Later Jun 24, 2022 16:35


    Have you broken your business lately? You really should. If you've ever felt like you couldn't even take a simple vacation because you felt like your business was going to burn to the ground, you are not alone. This is a common issue that so many entrepreneurs have. The key to solving this issue is setting up the systems and processes in your business so that it will continue to run smoothly and generate revenue even while you are taking a break. So where do you start? Break your business. Yes, you read that right.In this episode of Art of Online Business, I am sharing the easy but powerful exercise you need to do to break your business so that you can better prepare for anything that could go wrong while you're away. This will allow you to look at issues from every angle and come up with a plan of action if an issue comes up. You can take a vacation as an entrepreneur without your business collapsing. By taking these simple steps, you'll be able to set up a machine-like business that can run smoothly while you're away. In this episode, you'll learn:Why you need to break your businessHow to brain dump everything that could go wrongThe steps to determining what team member would be in charge of each issueHow to set up a plan of action for each issue that could come upWhy this will give you peace of mind when you need to step awayLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programFull show notes available at www.rickmulready.com/611The 12-month Accelerator program is designed to skyrocket your business through simplicity, by becoming The Optimized CEO. Email Rick at rick@rickmulready.com or visit rickmulready.com/accelerator to learn more and fill out an application!

    How to Create More Time Freedom In Your Business with Ashley Gartland

    Play Episode Listen Later Jun 22, 2022 62:56


    As business owners, we should be building our businesses around our life, not the other way around, but perfectionism can make that hard. Many of us end up working way more hours than we would like because we struggle to let go of certain tasks. In today's episode of Art of Online Business, I sat down with Ashley Gartland to talk about how you can start to create more time freedom in your business so that you can do more by doing less and achieve your version of success. Ashley Gartland helps small business owners set a time freedom goal for their business and identify the shifts and solutions that will help them achieve it so they can make time for what's most important. She's all about taking a subtractive approach to business and finding ways to do less, better—and not so her clients can be more productive but rather so they can live more rich, fulfilling lives.Less is more when it comes to achieving time freedom. By setting your priorities and determining what success looks like for you, you can work your way toward the time freedom that you want without your business suffering. In this episode, you'll learn:Why you need to determine your own version of successHow to look at your business from a life-first perspectiveHow to establish systems to free up timeMindset tips for overcoming perfectionismHiring tips to help free up your timeTips for finding your next team memberHow to decide what to keep in your business and what to delegateLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Ashley Gartland's Links: Follow Ashley on InstagramConnect with Ashley on LinkedInListen to the Better Than Big podcastGet the Do Less Live More audio courseVisit Ashley's websiteFull show notes available at www.rickmulready.com/610The 12-month Accelerator program is designed to skyrocket your business through simplicity, by becoming The Optimized CEO. Email Rick at rick@rickmulready.com or visit rickmulready.com/accelerator to learn more and fill out an application!

    3 Tips for Increasing Evergreen Webinar Sales

    Play Episode Listen Later Jun 17, 2022 25:46


    Evergreen is a big topic for many business owners. Whether you currently have evergreen offers or are starting to create one, it's kind of an elusive thing that everyone strives for. We all want to relax on the beach while money falls down from the sky, but the reality is that evergreen is a lot of work. It takes a lot of time and work to set up your evergreen funnel. As great as it is, it's not really a “set it and forget it” situation. You have to optimize it, keep an eye on it, and be willing to go in and look at the data to make changes accordingly. In today's episode of Art of Online Business, I'm sharing 3 ways that you can increase your evergreen sales. With the methods I am discussing, you can make the most of your evergreen offer. You want to serve your customers in the best way that you can, and to do that, you have to put the work in. These tips will help you create an evergreen webinar funnel with integrity that meets your customers where they are and increases your sales. In this episode, you'll learn:The difference between live launches and evergreen conversionsHow to calculate your lead-to-sale conversion rateHow often to look at your conversion ratesWhy you should shorten your open cart periodThe importance of revising your messaging to keep it currentLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/609One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    How to Create Sustainable Visibility In Your Business with Mai-kee Tsang

    Play Episode Listen Later Jun 15, 2022 53:49


    Let's turn the conversation about getting visibility for your business on its head. We all want to generate more revenue, increase our profits, and help more and more people, right? Well, in order to do that, we need to broaden our audiences and attract them into our business, and we are often taught to reach out to as many people as possible to do that. But what if we approach it differently? In today's episode of Art of Online Business, I sat down with Mai-kee Tsang to talk about sustainable visibility. This means putting ourselves out there more in a way that feels right for us, so rather than trying to reach as many people as we can, we can do it in a sustainable way. This is so important because it is about safety first and strategy second. Mai-kee Tsang is The Sustainable Visibility® Mentor, Certified Trauma-Sensitive Leadership Coach & Podcast Guesting Strategy Trainer.She helps underestimated & underrepresented humans in business to take an intersectional & trauma-sensitive approach to visibility. This is so that they can feel safer expanding their comfort zone, as they become more visible to grow their impact-fueled businesses.After listening to this episode, my hope is that you'll be able to shift how you approach getting visibility. Whether it is podcasts, social media, or YouTube—you'll be able to make sure that it is in alignment with you. In this episode, you'll learn:Why it's harmful to find visibility if you don't have systems to uphold who you are The Circles of Intimacy and why they matter when it comes to visibility Why oversharing can be harmful in some casesWhy playing it safe isn't the same as playing smallHow to be consistent with the way you show upWhat trigger warnings are and why they matterHow to leverage sustainable visibility when being a guest on podcastsLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Mai-kee Tsang's Links: FREE Resource: Be Our Podcast GuestVisit Mai-kee's websiteFollow Mai-kee on InstagramFull show notes available at www.rickmulready.com/608One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    How to Increase Sales of Your Main Offer

    Play Episode Listen Later Jun 10, 2022 17:32


    How simple is your business? If you listen to this podcast often, you know that I talk about simplicity all the time. Simplicity in your business can mean having one flagship offer, one audience that you serve, one primary marketing channel to attract people into your audience, and one primary sales campaign. Now, can you have multiple offers? Of course you can, but if you only have one offer for your one audience, you could easily take your business to a million dollars if that's what you wanted to do. The problem that many business owners face is what we like to call shiny-object syndrome. Before they get any traction on one thing, they start chasing another or trying something else. By doing this, they miss out on expanding their first offer and increasing their revenue with it. All roads lead to your primary offer in your business. The key to increasing your sales and scaling your business is to diversify your marketing efforts. By having multiple pathways that lead to your primary offer, you will be able to reach all of your business goals. In this episode, you'll learn:Why simplicity pays offThe importance of diversifying your marketing systemsDifferent pathways to lead to your primary offerWhy you need to track the effectiveness of your pathwaysHow to optimize your offers as you goLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/607One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    4 Pillars of Wealth Building for Online Entrepreneurs, with Salena Kulkarni

    Play Episode Listen Later Jun 8, 2022 59:40


    Do you prioritize building long-term wealth? I will be the first to say that this isn't something that I have been focusing on much in my life yet, but it is something that I really want to learn more about. Someone who has been educating me a ton when it comes to this topic is my guest for this week's episode, Salena Kulkarni. Salena is a wealth strategist for entrepreneurs. She shows them how to replace lifestyle income and create the freedom to exit their businesses in 2-5 years through low-risk alternative investments.With this episode, my goal is to educate you on what's possible and the things you can do with your business if it is generating great revenue and profits. I want to show you how to leverage your existing business right now, whether you are already doing well or heading in that direction, in order to build more long-term wealth. No one cares about your money as much as you do. By learning the 4 pillars of wealth and taking control of your financial wealth building, you can get yourself on track to retire in 2-5 years if you want to. In this episode, you'll learn:Why your net worth is a vanity metricWhat the 4 pillars of wealth areWhy wealth building is an art, not a scienceHow to get in the right mindsetWhat alternative investments areWhat downside protection is and why it's importantLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Salena Kulkarni Links:Learn about Salena's mastermind and calculator at her websiteListen to The Alternative Investing PodcastThe Alternative Investing PlaybookFollow Salena on InstagramConnect with Salena on LinkedInCheck out Salena's YouTube channelFollow Salena on FacebookConnect with Salena on TwitterFull show notes available at www.rickmulready.com/606One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    Coaching Session: What's the "Cost" of Achieving Your Business Goals?

    Play Episode Listen Later Jun 3, 2022 21:01


    In the first four years of my online business, we were able to hit seven figures. I don't say that to brag, but as more of a cautionary tale. I really thought that was what success looked like because that was what I was told. You aren't successful until you hit that mark. I'm here to tell you that is a bunch of crap. I hit that mark and felt empty and like I didn't know what to do next. My mental and physical health and my relationships all suffered in pursuit of this goal. After a while, my revenue actually dipped. Along with a friend's help, I figured out that it was because my brain was self-sabotaging my success. I had convinced myself that the success I wanted would come at the expense of my health and relationships. It wasn't until I worked through that limiting belief that I was able to increase my revenue again. In today's episode of Art of Online Business, I am sharing a coaching call with one of my members inside of my Accelerator program. This student had begun to associate the idea of hitting her goals with the feeling of burnout. She associated the feeling of calm with lower revenue.  She was hitting her goals but she just wasn't happy. I know that so many people can relate to this topic here so I knew I had to share it. By listening to this coaching call between one of the Accelerator coaches, Neill Williams, and one of my members, Gloria, you'll get some truly valuable insights and tips to help you work through this kind of blockage in your business as well. In this episode, you'll learn:Different ways to achieve your revenue goals without feeling burned outThe limiting beliefs that people have around hiring and costsHow your thoughts impact your businessHow to rewrite the definition of costTips for looking at the costs in your business in a different wayLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/605One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    How to Create a High Converting, High Ticket Funnel for Coaches, with Neill Williams

    Play Episode Listen Later Jun 1, 2022 54:59


    Have you ever felt frustrated trying to figure out how to create a funnel that actually converts? Funnels are incredibly effective marketing tools when optimized correctly. But how can you make that happen? In today's episode of The Art Of Online Business, I sat down with Neill Williams who created a funnel for her business that converts like crazy. Neill is a former member of my Accelerator program and is currently a coach inside of the program where she helps members uplevel their businesses on their own terms just as she did. Neill is a Master Certified Life Coach through The Life Coach School, specializing in Time, $$, and Business. She is the host of The Unbusy Your Life podcast and creator of the $10K in 10 Hours Mastermind.Only after ditching her own belief that success was measured by the number of hours worked was Neill able to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee. Now she helps coaches build their side hustle coaching businesses in 10 hours a week.Neill knows that the secret to getting crazy high conversion rates is to know your audience really well. Now it's like everything she touches turns to gold. She's here today to talk about how you can turn your business into a conversion machine with an excellent niched-down funnel. In this episode, you'll learn:How Neill helps coaches create a successful business in 10 hours a weekThe way Neill perfected her funnelWhy Neill works backward from her offerQuestions to ask when your lead magnet doesn't workHow to solve the challenge of getting people to show upThe importance of having a niche with this kind of offerHow Neill adds value with bonuses and guaranteesLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programNeill Williams' Links: Visit Neill's websiteUnbusy Your Life podcast30 Day PlannerFollow Neill on InstagramNeill Williams CoachingFull show notes available at www.rickmulready.com/604One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business. That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day. Get started with a free account today at www.zapier.com/art

    A Masterclass in Storytelling to Make More Sales, with Jude Charles (Part II)

    Play Episode Listen Later May 27, 2022 58:04


    In the last episode of The Art of Online Business, I talked with Jude Charles all about using storytelling to stand out in the crowd. The online business space is getting pretty crowded these days, so it's more important than ever to find ways to set yourself apart from the rest. Jude explained the power of using a story in your business and how to pull a story from your memory and use it to drive home a point and separate you from everyone else. This week is a continuation of the conversation with Jude. In this episode,  he's interviewing me and helping me craft a powerful story that I can use in my business. At the end, he will bring it full circle and show you how you can use this method to increase sales and uplevel your business through the art of storytelling. For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude's mission is to lead and empower entrepreneurs to have relentless, unwavering courage.In this episode, you'll learn:Jude's process for helping clients build a storyWhy I do what I doWhy storytelling is so impactfulThe benefits of having a story bankHow you can start creating your story bankHow to get better at storytellingLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Jude Charles' Links:Dramatic Leverage NewsletterFollow Jude on TwitterJude's websiteGet Jude's book The Dramatic DemonstrationFull show notes available at www.rickmulready.com/603

    Standing Out from the Crowd Through Storytelling, with Jude Charles (Part I)

    Play Episode Listen Later May 25, 2022 57:36


    Do you ever feel like your business gets lost in the crowd? Chances are your business niche is a very crowded one. The online space is getting pretty dense these days. So what are some things that we can do to stand out from all the noise and distinguish ourselves and our business from everyone else out there? In today's episode of The Art Of Online Business, I sat down with Jude Charles to talk about how to help your business stand out with storytelling. He shares tips for pulling stories from your life that are relevant to your promotions or launches to catch your customers' or clients' attention and drive sales. For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude's mission is to lead and empower entrepreneurs to have relentless, unwavering courage.It's all about catching the moments in your everyday life and leveraging them to drive home a point in order to separate yourself from the crowd. My hope is that with this episode, you're able to take this concept and apply it to your own business for continued growth.  Stay tuned for part 2 next week to hear more about how to do this in your business.In this episode, you'll learn:What a story is and how to use itHow to make your stories relevant to what you have going onTips for organizing your storiesWays you can use stories to drive home your pointsHow stories help build the “know, like, and trust” factorLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Jude Charles' Links: Dramatic Leverage NewsletterFollow Jude on TwitterJude's websiteGet Jude's book The Dramatic DemonstrationFull show notes available at www.rickmulready.com/602

    A Simple (Yet Often Overlooked) Way to Grow Your Email List

    Play Episode Listen Later May 20, 2022 15:08


    Are you looking for a simple and effective way to grow your email list? It can be easy as business owners to overlook simple things that can help us succeed even when they are right in front of us because we are too close to our own businesses. Having a business coach or outside eyes on your business is so important for making sure you don't miss any growth opportunities.In this quick tip episode of The Art Of Online Business, I am sharing a simple and often overlooked way to grow your email list. It'll also increase your awareness and positioning, as well as attract your ideal audience to your business. That strategy is podcast sponsorships. Find a business that works in the same niche as you on a complimentary, not competitive, side and offer to sponsor their podcast for a little while. This will directly connect you to their audience who are also your ideal audience.This is a highly leveraged way to grow your email list and if done correctly, it will pay off tremendously. Start by researching complementary businesses that have podcasts with the same ideal audience. You'll get some high leverage wins for a cost-effective budget by sponsoring them. In this episode, you'll learn:Why you need outside eyes on your businessThe benefits of working with complementary businesses in your nicheThe importance of finding leverage in your businessHow podcast sponsorships workLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/601

    6 Lessons I've Learned After 600 Episodes

    Play Episode Listen Later May 18, 2022 47:28


    We have done it! We have reached 600 episodes of the podcast. It's mind-blowing that this podcast has come so far. To celebrate, in this episode of The Art of Online Business, I want to share 6 lessons I have learned in 600 episodes. These business lessons have all been a direct result of building and growing this podcast. These lessons have taught me so much about podcasting, business, and life and I am now able to run my business in a way that is more congruent to my strengths, my values, and what success means to me. If you don't run your business through the filter of your values, I really encourage you to start doing that. Success looks different for everybody, and I hope these tips will help you get clarity on that. Even though we have been at it for 600 episodes, I feel like we are just getting started. I still have so much cool stuff coming your way! So I want to take a moment to thank you so much for making this possible. I appreciate you showing up every week, hitting that follow button, and helping me turn this podcast into what it is now. I'm looking forward to taking everything that I have learned in the past 600 episodes, learning from it, and moving forward. In this episode, you'll learn:Not being afraid to do things differentlyHow consistency will grow your businessWhy simplicity scalesUsing your values as a filter in your businessLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/600

    If Your Team Isn't Creating the Results You Want, Do This...

    Play Episode Listen Later May 13, 2022 17:00


    If you have a team, you will inevitably experience frustration with them. This comes up a lot in my Accelerator program because it's something that happens to everyone (whether you are just starting out with a team or you already have a team), so in this episode of The Art of Online Business, I am listing out a few exercises that you can do if this is something you are going through right now. As CEOs in our business, we must take responsibility for our own actions, so the first step is always to take a look at yourself and your own leadership. As the owner of your business, it is your responsibility to identify what isn't working and find ways to make it better. This simple exercise is one that I have done countless times in my business and it is game-changing. Every time I try it, I learn something new.  This will help you change the way you look at the issues you are facing by taking a step back, removing the names from the equation,  and determining if you have the right people in the right seats. When everyone on your team is pulling towards the same mission and vision for your business and providing an amazing experience, that's where the magic happens. Everyone on the team is in a position where they do well and serve the business in the best way possible. In this episode, you'll learn:How to examine your leadership to identify ways to improve How to get clarity on what you really need on your team and the qualities and roles neededMaking changes to your team to put everyone in positions where they thrive Links & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to Full show notes available at www.rickmulready.com/599

    How Feeling Good Actually Affects Your Business Success with Judith Gaton

    Play Episode Listen Later May 11, 2022 42:43


    Let's talk about why feeling good matters for business success.In this episode of The Art of Online Business, we are going to be taking a break from the ads, the copy, the sales, and funnels and instead talk about something that doesn't get talked about too often: confidence as a business owner.I sat down with Judith Gaton to talk about creating confidence in yourself and all of the feelings and emotions that go into that. When you show up as your best self, you are able to create a bigger impact in your business, help more people, and show up differently online in a major way.Judith Gaton is a stylist, master certified life coach, and lawyer. Her signature course, Style Masterclass, teaches that thought work is the key to a lasting makeover. By using both confidence coaching and mindset work, Judith helps her clients to see that they can dress and love the body they are in right now.Judith believes that when style & confidence are dialed in, women are free to go do their work in the world. Her ultimate style philosophy: Confident Women Change the World.I hope this episode encourages you to embrace your best self and let it show in all aspects of your life and business.Remember, 80% of the success of your business is your mindset! You will be amazed at the results you get when you are more deliberate about what you think about yourself, how you dress, and what you do. In this episode, you'll learn:How confidence impacts your businessHow your clothing is a conduit to your heart and mindHow your clothing ties in with your brandingHow clothing helps you take more deliberate action in your business4 things to do when you have a negative body imageLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Judith Gaton's Links:Judith's book: www.judithgaton.com/bookFollow Judith on Instagram: https://www.instagram.com/judithgatonYoutube Style Masterclass with Miss J: www.youtube.com/channel/UCLtfJvACCPxoc5zOFhMfyLQBook a call with Judith: https://www.judithgaton.com/style-school/Full show notes available at www.rickmulready.com/598

    Facebook Ads are DEAD (Unless You Do This...)

    Play Episode Listen Later May 6, 2022 19:55


    Back in episode number 567 we talked about Facebook ads tracking and how to improve the validity of your data.Today I'm here to tell you that Facebook ads are dead, unless you do what I'm talking about today.Facebook ads really aren't dead, but I want to dive into and piggyback off of episode 567, which talked about the validity of data and how we improve it.To understand how well your ads are doing you need to do what I call “triangulating the data.” You basically take data from multiple sources: Facebook ads manager, Google analytics, and your email CRM.There are other tools that you can use, but essentially what I talked about in that episode is taking data from multiple sources, and then comparing each source to try to tell the story—to paint the picture of what's actually going on with your campaigns.Today I want to expand on what we talked about in episode 567, and talk about the latest advertising and data collection changes Facebook is making to their platform. In this episode, you'll learn:How Facebook is improving lead ads and data accuracyAn ad strategy that gives you a huge upper hand over your competitionHow to get the most out of Facebook's lead ad and data collection changesLinks & Resources:Episode 567: Facebook Ads Tracking: How to Improve the Validity of Your Data10XPROThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes are available here

    TikTok For Businesses: How To Increase Sales and Get More Leads, with Keenya Kelly

    Play Episode Listen Later May 4, 2022 47:56


    Today we're going to talk about TikTok, and specifically how to use TikTok to grow your business, make sales, and generate leads.If you're like me, you realize an opportunity exists with TikTok, but you haven't yet pulled the trigger.When I used to think of TikTok, the word that came to mind was “overwhelming.” I'd watch the videos and say, “I have no idea how they did that. I can't do that. It would take me forever to figure that out.”Well, my guest today is the reason my opinion about TikTok has changed. Her name is Keenya Kelly. She's a member of our Accelerator coaching program. She's also a coach, author, and a speaker.Keenya helps female online course creators, coaches and consultants increase sales using TikTok. Again, if you're anything like me, you've often thought TikTok is a place for young people.Keenya makes a very strong case today that your audience is on TikTok, and you don't have to get all fancy in order to be successful. You don't have to learn all the functions and do all the things to start having an impact.Keenya has built up a following on TikTok of just under a half a million people in less than two years. She makes sales every day using TikTok, and she generates a ton of leads on TikTok.Today she's going to break down exactly how she's done it, how you can do it, and how you can leverage the fastest growing social media platform to grow your online business.In this episode, you'll learn:How Keenya got nearly 500K followers in two yearsSurprising statistics about TikTok's user demographicsHow to get started on TikTokWhy you don't need a lot of technical skill when starting outKeenya's tips for what content works best on TikTokAn easy way to see what's trending in your nicheHow to get more followersHow to make money from TikTokTools and apps Keenya uses to produce and enhance her contentLinks & Resources:Splice video editorSnapTik TikTok video downloaderThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programKeenya Kelly's Links:Keenya's websiteTikTok With KeenyaFollow Keenya on TikTokKeenya Kelly: Before You Quit Your Job: A Strategic Guide For EntrepreneursFollow Keenya on TwitterFollow Keenya on FacebookKeenya is on Instagram&l

    Your Free Facebook Group Is Hurting Your Business

    Play Episode Listen Later Apr 29, 2022 19:26


    Today I want to talk to you about why your free Facebook group is actually hurting your business. Now, some of you who are listening might be saying, “Rick, what are you talking about? My group is amazing.”Well, I want to share with you a common theme that I've been seeing for years now. I see this time and time again when it comes to free Facebook groups: they're actually hurting your business.As with anything, there's always outliers and exceptions. People have communities that are actually worth their focus and their attention. They're being very intentional and strategic about the community.But more often than not these Facebook groups are actually doing your business more harm than good, and I'm going to share the top two reasons why in today's episode.In this episode, you'll learn:The challenges of being beholden to Facebook's algorithmAre you giving away too much content for free?Is your Facebook group sabotaging your paid membership?My recommendations for where to host your communityLinks & Resources:SuperFastBusinessThe SuperFastBusiness podcastFollow James Schramko on TwitterCircle10XPROThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes are available here

    How He Did It: Creating a 6-Figure Membership in 6 Months, with Zach Spuckler

    Play Episode Listen Later Apr 27, 2022 64:45


    I'm so excited about today's episode. Our guest today is one of my favorite people. I've known him for years. We used to be in a mastermind group together.Zach Spuckler has done so many things. You'll hear about them as we dive into this episode. It's been so fun to watch his journey. Zach is now a member of my Accelerator coaching program.One of the things that we're working on is growing and scaling his membership, and I love the name of it. It's called, Not Your Average Membership, and he has taken it to a six-figure run rate in about five months.I asked Zach to come on the show and share how he's done that. What's gone into it. How he launched it. Why it is a membership with an actual mission: he's very clear on who this is for and who it's not for. How he's leading with his values in creating this membership, and why it's always open for enrollment—it's not an open/close membership like you often hear about.We also get into the topic of membership churn. His churn rate has been fairly high, so we talk about what he's doing to reduce it, and how long it's going to take to see results.Zach is an open book, and he delivers a lot for you in today's episode.In this episode, you'll learn:Benefits of ongoing membership enrollmentHow Zach reached a 6-figure run rate in 6 monthsTips for increasing membership enrollmentAd strategies that workHow to launch your membershipWhy leading with your values pays offHow to build relationships with your membersStraight talk about churn ratesLinks & Resources:CircleThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programZach Spuckler's Links:Heart Soul & Hustle's websiteHeart Soul & Hustle's membershipFollow Zach on FacebookZach is on InstagramCheck out the Not Your Average Online Marketing Podcast Full show notes are available here

    Could Selling More Courses Be As Easy As Doing This?

    Play Episode Listen Later Apr 22, 2022 18:33


    Today's quick tip episode is a “What would Rick do?” episode. What would I do in a specific situation?The situation I'm referring to is a recent conversation I had with a friend of mine. She's one of our Accelerator Facebook ads coaches. Her name is Jess Brookes, and she's the founder of the Ad-preneur Academy.She's a brilliant Facebook ads strategist. She teaches virtual assistants and social media marketing managers how to grow a Facebook ads management business. She shows them how to get better results with their existing clients so they can grow their business faster.Jess and I were talking about how we can optimize an offer and really accelerate the growth of that specific program.I want you to be thinking about your biggest challenge right now in terms of growing your offer. When we fix this problem it will have a positive domino effect on the rest of your business.That's what we're talking about in today's quick tip episode.In this episode, you'll learn:The importance of clearly defining the value your offer deliversWhy you need confirmation about the problem your offer solvesTips for creating a targeted marketing plan for your prospectsLinks & Resources:Jess Brookes on InstagramJab MarketingThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programFull show notes are available here

    A Decade's Worth of Membership Tips in 52 Minutes, with James Schramko

    Play Episode Listen Later Apr 20, 2022 53:07


    Today I'm super excited to have James Schramko back on the show.James is the founder of SuperFastBusiness.com, where he teaches you how to quickly make your business more profitable.Before his amazing success as an online entrepreneur James was a very successful luxury car salesman.After deciding he needed to diversify his income and seeing what is possible in the online world James decided to make his online side hustle his full-time job.James shares how he runs his very simple, but highly profitable business. A big piece of it has been the membership he's been running for so long. We talk about how it's evolved and what he's learned after working with so many high-level online entrepreneurs.In this episode, you'll learn:How James attracts new members without big launch productionsA big reason customers cancel their membershipsEthical strategies for getting undecided customers to make a purchaseHow to stay closely connected to your members as you scaleSoftware and tools James uses to keep his membership running smoothlyLinks & Resources:auphonicThe Art of Online Business Podcast episodes with Charley ValherCharley Valher's websiteThe Art of Online Business Podcast episodes with Tom BreezeFollow Tom Breeze on Twitter10XPROThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.James Schramko's Links:SuperFastBusinessSuperFastBusiness membershipThe SuperFastBusiness podcastJames Schramko: Work Less Make MoreFollow James on TwitterFollow James on FacebookJames is on InstagramCheck out James on YouTubeJames' LinkedIn pageFull show notes are available here

    3 Business Lessons I've Learned from My 3 Year Old Daughter

    Play Episode Listen Later Apr 15, 2022 13:35


    Being a dad to a 3-year-old is no easy task. My daughter Maya teaches me new things every day, and I still am not sure I know what I am doing as a dad! However, she has taught me some really interesting lessons about business along the way too that have helped me a lot.In this short episode, I am sharing those lessons with you. These are lessons that I have been reminded of while I have watched her grow up. Regardless of where you are in your life or business, I know you will benefit from them too.From not caring so much about what other people think about us and our businesses to seeing everything through the lens of a beginner, you will be surprised how much a 3-year-old can shift your perspective.Tune in to hear how my daughter has helped me in my business (and in my life!) and how the lessons I have learned from her can help you too.Full show notes are available at  rickmulready.com/591Links & Resources Mentioned in this Episode:Accelerator Coaching Program: rickmulready.com/accelerator10XPRO: https://www.10xpro.io/?cookieUUID=531b32e9-53be-4822-b244-e07afbc7451e&cookieUUID=2e2db7ce-6183-4932-8f10-3fff3c690513&affiliate=2126

    Deepening Connection Within Your Membership Community, with Erica Courdae and India Jackson (Membership Series)

    Play Episode Listen Later Apr 13, 2022 61:59


    Today I'm talking with Erica Courdae and India Jackson. Both have been previous guests here on the show.Erica is my diversity, equality, and inclusion coach and consultant. In our episode together we talked about how you can incorporate diversity and inclusion in your business. India is the CEO of Flaunt Your Fire, and is Erica's business partner. In our previous episode we got into the details of what marketing is, and how to use stories in your business to set yourself apart.Together they are the co-founders of Pause on the Play, and they help entrepreneurs amplify their influence without changing who they are.I've brought Erica and India back to talk about onboarding new members to your community, fostering a safe space for everyone to interact with each other, and how to make deeper connections with your community.In this episode, you'll learn:How to transition a Facebook group to a Mighty Networks communityHow to keep your community safe and inclusive for your membersTips for creating a great onboarding experience for your communityCandid insights about community growth and retentionThe difference between leading and facilitating a communityHow Erica and India foster deeper connections within their communityLinks & Resources:Mighty NetworksDiana TowerThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programErica Courdae & India Jackson's Links:Erica CourdaeIndia JacksonFlaunt Your FirePause On The Play's websiteThe CommunityThe Pause On The Play PodcastFollow Pause On The Play on TwitterPause On The Play is on InstagramPodcast Episode: How to Create a More Inclusive Business with Erica CourdaePodcast Episode: Thinking Differently About Your Marketing Efforts, with India JacksonFull show notes are available here

    Lessons From Recording My First YouTube Videos

    Play Episode Listen Later Apr 8, 2022 16:48


    Today I want to talk a little more about last Wednesday's episode with my good buddy, Pat Flynn.We talked about the number one secret to growing a successful YouTube channel.In addition to his Smart Passive Income YouTube channel, where he talks about online business, Pat has started another YouTube channel in the Pokemon space.He started this as a hobby project. In just under a year he's accrued a hundred thousand subscribers, and in the last 30 days he's generated $8,000 in ad revenue from the channel.I want to recap some of the things we talked about on that episode, but I also want to share some of my personal lessons from recording my first YouTube videos for my channel.We're going to hit some of the highlights in Wednesday's episode, as well as some things I've learned from my YouTube journey, in today's quick tip episode.In this episode, you'll learn:Pat's #1 tip for a successful YouTube channelTwo things every video needs before it's recordedA huge mistake to avoid if you want to retain viewersLinks & Resources:The Art of Online Business Podcast, episode 588: The #1 Secret to Succeeding on YouTube, with Pat FlynnThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programFull show notes are available here

    The #1 Secret to Succeeding on YouTube, with Pat Flynn

    Play Episode Listen Later Apr 6, 2022 56:05


    Today we are talking about one of my favorite recent topics: growing a YouTube channel.I've been looking for additional traffic channels, especially organic ones, and YouTube is something I'm going to talk a lot more about here on the podcast. I think everybody should be doing a YouTube channel.I invited my good buddy, Pat Flynn, from Smart Passive Income, to join me here to share the number one secret to growing a successful YouTube channel.In addition to his Pat Flynn YouTube channel, where he has 344,000 subscribers and talks about online business, Pat has created a Pokemon YouTube channel called Deep Pocket Monster.He launched it in early 2021, and in 12 short months he had 100,000 subscribers. He currently has 144,000 subscribers, and in the past 30 days he's done about $8,000 in ad revenue from this channel which, again, is just over a year old.Pat's going to break it all down for you in today's episode. He's going to be sharing exactly what it takes to have a successful YouTube channel, how to grow it quickly, and he's going to unpack the number one thing you need to think about in order to be successful on YouTube.In this episode, you'll learn:The fastest way to grow your YouTube channelThe truth about clickbaitHow to get YouTube to support youPat's tips for keeping your viewers engagedHow to use YouTube's algorithm to your advantageThe ideal length for your videosTwo things every video needs before it's recordedLinks & Resources:TubeBuddyvidIQThumbsUp.tvJay AltoThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programP​​at Flynn's Links:Smart Passive IncomeFollow Pat on TwitterPat is on InstagramCheck out Pat's YouTube channelDeep Pocket Monster on YouTubeFull show notes are available here

    A Simple Question That Can Change Your Business

    Play Episode Listen Later Apr 1, 2022 17:26


    I want to talk about a very simple question that could drastically change your business for the better: “Where are my sales coming from?”Many people I come across and start working with are asking this question, but they don't know the answer.I always talk about doing more of what's working; find out what's working and do more of it. We don't have to reinvent the wheel every time.Well, how can you do more of what's working if you don't know where your sales are coming from? If having a bigger impact in your business, and creating more revenue and profit is important to you, you've got to know your numbers.Let me repeat that: you have to know your numbers in your business.That's what we're going to talk about today on the show. We're going to talk about tracking the data in your business and using that data to make smarter business decisions.All that, and more, on today's episode of The Art of Online Business Podcast.In this episode, you'll learn:How to use unique landing pages to efficiently segment your sales numbersTips for optimizing UTM tracking in Google AnalyticsMy favorite tool for implementing my strategies and tracking my dataLinks & Resources:10XPRODM me on InstagramVisit my YouTube channelThe Art of Online Business clipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes are available here

    Claim The Art of Online Business

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel