Marketing On Tap

Last Podcast of the Year! Brian Tabel, Asst. VP of Marketing at Isuzu Commercial Trucks of America (isuzucv.com ) along with Bob Vreeland, Fleet Commander of Bottle Logic (BottleLogic.com) join Jim for an in-depth discussion about Isuzu's truck line developed specifically for breweries. We also talk about the exciting free Isuzu Truck Wrap Design Contest for the 2024 CBMAS Season. Listen Now!

Jackie & Jim sit down with Rachel Bradley from DuClaw Brewing and Carson Stilson from Squatty Potty to discuss their unique collaboration, 'Give A Crap' beer, benefitting the Colon Cancer Foundation that took home a Crushie. We discuss everything from concept to execution and what it was like collaborating with a partner outside the industry - as well as why its so important (and okay!) to talk about your s*it with friends over a beer!

Jackie and Jim speak with one of the biggest Crushie winners to date - Tom Paynter of No Label Brewing. We discuss all things design process, cool brewery murals, and of course, the projects that won them Crushies!

Jackie and Jim talk with sister marketing-duo Jill Coyle of Colvita Creative and Paige Francis of Payette Brewing about how they work together, their RTD cocktails and the strategy behind marketing them, and the awesome space Payette has out in Boise, ID!

Jackie & Jim fight head colds to talk a bit with Andy Risvold, the President and CMO of Forgotten Star Brew Co. located in Minnesota. Andy walks us through the origin story of their large-scale brewery, and the importance of preserving American history by refurbishing old, defunct buildings. Hear all the amazing things it takes to become a brewery that's not only a major success locally, but also a tourist destination. We also discuss Forgotten Star Brew's big 2022 Crushie win!

Bryant Vander Weerd from Full Pour Media (fullpourmedia.com) Happy New Year! Jackie & Jim cover some interesting marketing topics with Bryant Vander Weerd, Founder & Creative "Brewmaster" of Full Pour Media. Bryant discusses many ways that custom video can help beverage businesses build more customer engagement. He also walks us through the important steps of developing successful content for social media. Full Pour Media is one of the most-celebrated Crushie winners in CBMAS history – take a quick listen.

Jason Dodson from Redhook Brewery (redhook.com) Jackie & Jim cover a bunch of marketing topics with Redhook Brewery, Brand Manager, Jason Dodson. Jason takes us through the long and winding road of Redhook's history in Seattle, WA. Jason takes us through the thought process of their Crushie–Award–Winning work in 2 big categories. We also discuss what is new with CBMAS, and Red Hook Brewing so check it out!

Jackie & Jim discuss all things storytelling and content with Theo Cooper and Rob Cowen from Untold Agency. Learn about discovering your story and how their "Story Method" can help! Lots of insight in this one, from across the pond!

Jackie and Jim spent some time digging into Yakima Chief Hops' Digital Marketing Manager, Toni Lynn Adams' brain. Learn what's happening in hop harvest this year, quick social strategy tips, and how their Crushie-winning "Bigger Than Beer" podcast is promoting good again this year.

Welcome to season 3! Jackie and Jim share some details about the 2023 CBMAS then dive into chatting with Matt Tanaka from Stout Collective. Matt talks all things branding and strategy when it comes to working with breweries, some cool upcoming projects, the BOPP beer design conference, and more!

Jackie and Jim welcome Alex Ostler, Head of Marketing, and Melinda Ann Lowery, Head of Sales from Arryved, the most trusted point of sale technology. We discuss their awesome new rebrand and how Arryved solutions helps breweries, bars, and restaurants streamline customer service, while increasing profits, and provide a new level of business intelligence. We also cover what we've all got going on during CBC week 2022!

Jim and Jackie speak with Kristi and Megan from Traina of San Diego about the strategy, marketing, and design that goes into building intelligent brands. We also discuss Traina's 2021 CBMAS Platinum Crushie win for Best Typography Logo Design, and their Platinum Crushie win for Best Website Design. We also talk about the power of delivering a total brand experience, amplifying localization, and breaking through the fierce clutter.

Jim and Jackie speak with Jeremy Storton, Advanced Cicerone, BJCP judge, IBD Certified Brewer and Owner–Host of the “Good Beer Matters” Podcast. We discuss Jeremy's incredible and diverse industry background, and his 2021 CBMAS Platinum Crushie win for Best Podcast. We also talk about the importance of education, and storytelling in building successful beer brands that resonate with today's consumer.

Jim and Jackie speak with Matt Sharp, Creative Director, Designer, and Illustrator of Arrowhead Ales Brewing Co. in Illinois. We discuss Matt's 2021 Crushie win for Best Design 16-20oz Can for his Arrowhead Ales Villains Series. We talk about Matt's awesome segment on Fox News Chicago, his unconventional approach to the design process, working outside of beer, and a little about Matt's own personal triumph over natural disaster.

Jim and Jackie welcome Anna and Tevon from Norlo Design headquartered in Denver, Colorado to the CBMAS "Marketing on Tap" Podcast. We discuss their 2021 Crushie win for Best Design in the highly–competitive 7–21oz Bottle Category, we also cover standing out in beverage's crowded marketplace, the growing industry, and the benefits of good client rapport.

Jim and Jackie had the pleasure to speak with Tyler Mithuen, Director of Brand Development of Modist Brewing in Minneapolis, Minnesota. We discuss their 2021 Crushie win for Best Pandemic-related Can Design, their marketing philosophy, growing your brewery's organic marketing, and improving your socially–conscious marketing efforts.

Jim and Jackie speak with Alexis Castellano, the Marketing & Creative Director of Alternate Ending Beer Co. in Aberdeen, New Jersey. She tells us the amazing story of kismet when brewer finds perfect brewery space. We also discuss their amazing–looking brewpub built into an old movie theater, and how the silver screen remains very much in the heart of their brewery and branding -- and their two 2021 Crushie wins for Most Unique Logo and Most Creative Signage!.

Nick Fertig, co-owner of Full Tilt Brewing of Baltimore, Maryland discusses with Jim & Jackie how their brewery was born, brewing innovative beers that tap into our fondest childhood memories, their 2021 Gold Crushie Award for Coolest Taproom, and the importance of charitable work, and community events.

Jim and Jackie talk with Tom Paynter, Vice President, Co-owner, and Marketing Director of No Label Brewing in Katy, Texas. We discuss their unique beers, sprawling brewery, as well as their two 2021 Crushie Awards, increased need for merchandise, industry supply chain shortages, the future of pandemic crisis, and much more!

Jim and Jackie talk with Ryan Wheaton, owner of Craft Brew Creative and Branding Brews Podcast, about their 20 years of experience in the industry, elevating your brand with photography and video, and the importance of social media- as well as, Branding Brews 2021 Gold Crushie Win for "Best Brewing Podcast!"

Jim and Jackie talk with Motorworks Brewing's Director of Sales & Marketing, Barry Elwonger about their amazing Florida breweries, and get rare insight into navigating the big industry challenge of intellectual property, surviving the pandemic, staying strong by staying busy, 2020 CBMAS wins and - their Kevin Smith Mooby's Fun-time Lager popup.

Jim and Jackie talk with Prabh Hans, VP Domestic Services, and Barb Wirth, Marketing & Communications Manager at Hillebrand about draught beer sales, beverage logistics trends, global distribution, and how their solutions can help brewers get back on track in 2021.

Jim (no Jackie this week) speaks with Rob Dokuchie, Brand/Marketing Manager and Taras Manzie, President/CEO of Lake of the Woods Brewing Company in Kenora, Ontario. We discuss their 3 incredible breweries and get an exclusive scoop on big LOW news! Rob and Taras also provide insight into the Canadian craft beer scene, national legalization of cannabis, as well as their exciting new Deep 6 and seltzer projects.

Jim and Jackie speak with Rob Day, Senior Director of Marketing for Jack's Abby Craft Lagers and Springdale Beer Co. in Massachusetts. The crew talks about Springdale's rebrand right before COVID hit, the challenges facing beer marketers in 2021, and Jack's Abby's partnership with the Boston Celtics.

Jim and Jackie head north and speak to Jill Dewes, Partner/Director at Daughter Creative in Calgary, Canada. Jill shares her unique design and branding experience with beer, cider, mead and even cannabis brands. Fun fact: her husband is a co-owner of one of her brewery clients. Hear about that working relationship (hint: hot tub meetings) and more in this episode!

Jim and Jackie speak with Isaac Arthur, Co-Founder of CODO Design, about the evolution of the craft beer industry, the current trend of brewery rebrands, their 2020 Platinum Crushie win for Best Typography Logo, and review a decade of CODOs cool design books and guides, as well as, their all-new Beer Branding Newsletter.

Jackie and Jim talk with Ben Weston, Founder and Head Honcho of Hoptown Handles custom tap handle maker in Portland, OR. Get the inside scoop of the craftsmanship and passion that goes into designing and producing award-winning tap handles.

Jackie and Jim talk about the importance of sticking to your brand story in all efforts, how to create amazing and good-for-the-earth merchandise, and learn about the make up of a brewery's marketing team with 3-time Crushie winner 10 Barrel Brewing Co's merchandise manager, Emily Koziel.

In this episode of the CBMAS podcast, Co-Founders Jim and Jackie discuss the importance of retail sales during the pandemic, awesome label design, and tapping into nostalgia with Rachel Bradley, marketing manager for DuClaw Brewing Company (2020 People's Choice Crushie winner for Most #FOMO Instagram!)

In the first-ever CBMAS podcast, Co-Founders Jim and Jackie talk to 2020 Craft Beer Man of the Year, Zane Lamprey, about his global TV adventures in beer (including drinking some made with snake), cats, and his first encounter with Mark Cuban. Get ready to laugh!