Podcasts about marketing communications manager

Going viral might get you noticed. But consistency is what makes you unforgettable. And no one proves that better than Alix Earle, a TikTok star who turned daily “Get Ready With Me” videos into a personal media empire.In this episode, we're pulling marketing lessons from Alix's rise with the help of Elizabeth Strickert, Director of Content Marketing at A-LIGN.Together, we explore what B2B marketers can learn from staying consistent, growing with (not past) your audience, and making content that's actually fun to create.About our guest, Elizabeth StrickertElizabeth Strickert is Director of Content Marketing at tech-enabled cybersecurity and compliance company A-LIGN. There, Elizabeth is leading content, thought leadership, comms & customer marketing.She has overhauled their SEO program, resulting in top 10 ranking for high-difficulty, high-volume keywords. She also led the creation of an annual benchmark report, reaching 3 million+ impressions. She leverages internal thought leaders for social media, videos, webinars, speaking opps and written content. She previously served as Director of Communications & Content at Ekos and Marketing Communications Manager at Passport.What B2B Companies Can Learn From Alix Earle:Consistency builds credibility. Viral moments come and go, but Alix Earle's staying power lies in her relentless consistency. No shortcuts, just commitment. It's a reminder that content success isn't just about innovation; it's about endurance. Elizabeth says, “Alix, not only did she get rewarded from doing that, she was on TikTok for a long time before she really got big. But even since making it, she's still posting multiple times a day. She is just there doing it, grinding. All the time.” In B2B, the same rule applies: keep posting, keep showing up.Honor your origin story. Growth doesn't mean forgetting who got you there. Alix still makes the content that first drew her audience in, while smartly layering in new formats. In B2B, you must evolve, but stay grounded. Elizabeth reminds us, “You gotta remember who got you here. You gotta remember your core customer base. You gotta remember the people who you know are…the ones that pay the bills.” Make sure to have a balance, especially as you scale.Find the fun and show it. Audiences can feel when you're enjoying what you're creating. It's what makes content magnetic. Alix's success didn't just come from consistency, it came from joy. She leaned into the formats that were fun for her, and her audience leaned in too. Elizabeth puts it plainly: “When someone is excited about the things they're making, it automatically makes them more interesting. And we just have to lean on that.” In B2B, it's easy to default to polished, sanitized messaging. But the real key is letting your content creators tap into what actually excites them. If your team thinks it's boring, your audience will too.Quotes“ We think, B2B, it needs to be polished, it needs to be sanitized. But the story is the interesting part. That's where someone can relate to it. That's where somebody can get hooked in. That's why you care. And I think a lot of times we forget about that.”“We want B2B content to be polished. Sanitized. But the story — that's the interesting part. That's what people actually relate to. We forget that too often. The story is why people care.”“ I think it's good to be a consumer. As a marketer, you're putting content out in the world, you need to consume it. But…you don't need to be going to a B2B workshop. You can watch TikTok. You can watch people like Alix Earle and other folks and get inspiration from what their doing. You can look at what YouTubers are doing. Everything people are doing is a marketing decisions and there's things you can take away from that.”“Influencers start off because they thought, ‘Oh, it'd be kind of fun to make a video.' That's the initial nugget.  And as marketers who, for a living, have chosen to create content and do marketing. We also need to think, ‘Hey, it'd be a little fun to make a video.' That's where the start of it has to come from.”Time Stamps[00:55] Meet Elizabeth Strickert, Director of Content Marketing at A-LIGN[01:03] Why Alix Earle?[01:56] The Role of Director of Content Marketing at A-LIGN[02:29] The Rise of Alix Earl[13:41] Relatability and Authenticity in Influencer Marketing[21:07] The Power of Parasocial Influence[29:02] B2B Marketing Takeaways From Alix Earle[45:59] A-LIGN's Content Strategy[47:32] Final Thoughts and TakeawaysLinksConnect with Elizabeth on LinkedInLearn more about A-LIGNAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Nick Rothwell is joined by Jeff Albert, Associate Professor at Georgia Tech, and Paul McCabe, Senior Vice President of Research and Innovation at Roland, to discuss the 2025 Guthman Musical Instrument Competition - an annual event showcasing new technologies and innovations in music.Chapters00:00 - Introduction01:10 - Jeff Albert And Georgia Tech05:02 - Paul McCabe And Roland's Future Design Lab10:17 - Judging The Guthman Competition12:06 - Getting Hands-On With The Instruments13:45 - Getting The Back Stories From The Creators 15:11 - A Wide Range Of Instruments And Technologies17:37 - Face-To-Face Demos And Performances18:45 - The Origins Of The Guthman Competition21:33 - The 2025 Winner: Chromaplane24:55 - 3rd Place: Adult Corythosaurus30:34 - How The Instruments Are JudgedThe Guthman Musical Instrument CompetitionThe Guthman Musical Instrument Competition began in 1996, founded by Georgia Tech alumnus Richard Guthman in tribute to his wife Margaret, a talented pianist. Originally a jazz piano contest, it grew steadily over a decade, drawing students from dozens of US states.As Georgia Tech's music landscape evolved, introducing a Music Technology Master's in 2006 and launching the Georgia Tech Center for Music Technology in 2007, the competition shifted focus. In 2009, it was re-imagined as the Guthman Musical Instrument Competition, celebrating innovation in musical instrument design. Now an international event, it attracts inventors from across the globe. From experimental prototypes to market-ready products, entrants showcase their creations live, competing for recognition as the most groundbreaking idea in music technology.https://guthman.gatech.edu/Jeff Albert BiogAn Associate Professor and Interim Chair at Georgia Tech, Jeff Albert's areas of research and creative practice include improvisation and interaction, jazz performance, performance paradigms for live computer music and audio production. He has performed in concerts and festivals in the U.S and throughout Europe, and contributed as a performer, producer, or engineer on over 60 recordings, including the 2017 Grammy winner for Best Traditional Blues Album. He has been named a Rising Star in the DownBeat Critics Poll and his album Unanimous Sources was named a Top 10 album of 2020 by Jan Garelick in the Boston Globe. Albert received his B.M. from Loyola University New Orleans, and his M.M. from the University of New Orleans. In May of 2013, he became the first graduate of the PhD program in Experimental Music and Digital Media at Louisiana State University, where he was a founding member of the Laptop Orchestra of Louisiana (LOLs).https://jeffalbert.com/Paul McCabe BiogPaul McCabe is the Senior Vice President of Research and Innovation at Roland, where he has spearheaded the development of the Future Design Labs. Under his leadership, this global R&D team of engineers and researchers has been dedicated to exploring and harnessing emerging trends, fostering innovation, and shaping the global creative landscape for the next 50 years. In addition to his work at Future Design Labs, Paul also brings his expertise to Roland's Central Marketing Group, where he provides executive leadership to Consumer Research and Insights. Throughout his career, Paul has held numerous leadership positions, including VP of R&D and Strategic Partnerships, VP of Global CX and VP of Global Marketing. At Roland Canada, he served in various key roles such as President & CEO, COO, Product Manager, Marketing Communications Manager, Technical Marketing and Product Specialist.https://mccabepaulj.com/https://www.instagram.com/mccabep/Nick Rothwell BiogNick Rothwell is a composer, performer, software architect, coder and visual artist. He has built media performance systems for projects with Ballett Frankfurt and Vienna Volksoper, composed sound scores for Aydın Teker (Istanbul / Kapadokya), Shobana Jeyasingh, AWA Dance, Luz&Mannion Dance (Flamenco) and Undercurrent Theatre, programmed physical media sculptures with Simeon Nelson and Rob Godman, live coded in Mexico and in Berlin with sitar player Shama Rahman, collaborated with the body>data>space collective in Prague, Paris and Dresden, written software for Studio Wayne McGregor, Beinghuman in Kathmandu, the Pina Bausch Foundation and Nesta's FutureFest, consulted for Tate Modern, and developed algorithmic visuals for large-scale outdoor projections in Poland, Estonia, the Cambridge Music Festival and Lumiere (London / Durham). He has taught design at CODE Berlin and currently runs the Computer Science undergraduate course at University of the Arts London.Project Cassiel - https://cassiel.comCatch more shows on our other podcast channels: https://www.soundonsound.com/sos-podcasts

In this episode, I sit down with Justin Falck, Marketing & Communications Manager at Fives Machining Systems, Inc., to explore the cutting-edge technology behind the Cincinnati Robotic Viper—a high-speed automation system redefining what's possible in advanced manufacturing.

Welcome back to The DC Beer Show, your hop-forward source for all things craft beer in the DMV! This episode finds our dynamic crew—Jake, Mike, Brandy, and Jordan—diving headfirst into the fascinating world of hops and modern brewing with special guest Shana Solarte, Marketing Communications Manager at John I. Haas.Kicking off with the usual “what's in your glass?” roundtable, the hosts compare notes on a fresh selection of IPAs (with more than one nod to Other Half), a Peabody Heights pilsner, and shout-outs to local beer reps. Brandy brings a little Cinco de Mayo energy, complete with margaritas and hopes for more info on her beer can labels!The heart of the show belongs to Shana, who joins from Chicago—but don't worry, her reach into the DC beer scene runs deep. She shares the inside scoop on John I. Haas' partnership with the Michael James Jackson Foundation (MJF), an organization supporting scholarships for brewers and distillers of color. Shana explains the creative process behind MJF's exclusive hop blend, involving sensory panels, blind tastings, and even a bit of Garrett Oliver Jedi mind-trickery. We hear about how the blend gives back—$5 per pound sold goes straight to MJF, supporting the next wave of brewing talent.The episode shifts gears to demystify the buzz around “flowable hop products.” Shana breaks down what they are (think super-concentrated hop flavor minus the leafy waste), the benefits for brewers (better efficiency, more beer to pour), and how products like Incognito are changing the IPA game—especially with Mosaic fans in the house.Throughout the show, Shana's passion for beer education and inclusivity shines. From her Cicerone roots to her time at Dovetail and Omega Yeast, she emphasizes continual learning and translating geeky hop science into language every beer enthusiast can dig.As always, there's plenty of DC Beer community spirit. Brandy highlights upcoming local events: the Maryland Craft Beer Festival in Frederick (shoutout to female and non-binary brewers!), a DC Brau beer share, and a full calendar for beer lovers all summer long. Mike gives a special mention to the Arlington Brew Shop beer of the month, a Czech pale lager brewed by Bluejacket, and Jacob reminds us that beer is for everyone (moms very much included).Grab a hoppy IPA (or your favorite local lager), settle in, and let The DC Beer Show guide you through innovative hop science, the importance of diversity in brewing, and all that's brewing in our vibrant local beer scene. Cheers! Thanks to our monthly supporters Lauren Sean Moffitt Anthony Scipione johnna infanti Catherine Ramirez Kristin Adam Frank Steven Lynch Jared Prager Jeff Michael O'Connor Favio Garcia Josh Ellen Daniels Juan Deliz Mike Lastort James Wisnieski Brian Minch Chris Frome Jon Gilgoff Sam Chip Tory Roberts Steven M Quartell Chris DeLoose Lauren Cary Amy Crone Clifton B Scott Pavlica Greg Antrim jeffrey garrison Joshua Learn Alexis Smith Dan Goldbeck Anthony Budny Greg Parnas Frank Chang Mikahl Tolton Kim Klyberg Chris Girardot Alyssa jeffrey katz Andrew MacWilliams Jamie Jackson Meegan Mike Rucki Jason Tucker Nick Gardner Amber Farris Sarah Ray Peter Jones Blue2026 Brad Stengel Matt Winterhalter Bill and Karen Butcher Jordan Harvey Justin Broady Stephen Claeys Julie Verratti DFA Howie Kendrick

Shahar Dumai is Head of Marketing at Cydome and a B2B marketing leader with experience in enterprise software sales in areas of cybersecurity, cloud, AI, and SaaS in both startups and corporate. He specializes in using strategy and storytelling to take products to the global market, establish product-market fit, and accelerate sales growth.  Website: https://cydome.io/ LinkedIn: https://www.linkedin.com/company/cydome/ Damian Piechotka has been operating as as Blossom's Marketing Communications Manager and previously worked as PPC and Marketing Manager in Israel's largest Crowdfunding Company and helped raise more than ₪250M for Israeli Start-Ups. He is skilled in managing marketing campaigns in various social media channels, creative Content writing, Team leadership, and Problem Solving. Website: https://www.blossom-kc.com/ Facebook: https://www.facebook.com/profile.php?id=100094903431035 LinkedIn: https://www.linkedin.com/company/blossom-kc/posts/?feedView=all YouTube: https://www.youtube.com/@BlossomPlatform In this episode, we explore the world of maritime cybersecurity and learning transformation with leaders from Cydome and Blossom. Discover how they tackle niche marketing challenges, leverage AI for innovation, and bridge cultural gaps in a globalized industry.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Shahar Dumai is Head of Marketing at Cydome and a B2B marketing leader with experience in enterprise software sales in areas of cybersecurity, cloud, AI, and SaaS in both startups and corporate. He specializes in using strategy and storytelling to take products to the global market, establish product-market fit, and accelerate sales growth.  Website: https://cydome.io/ LinkedIn: https://www.linkedin.com/company/cydome/ Damian Piechotka has been operating as as Blossom's Marketing Communications Manager and previously worked as PPC and Marketing Manager in Israel's largest Crowdfunding Company and helped raise more than ₪250M for Israeli Start-Ups. He is skilled in managing marketing campaigns in various social media channels, creative Content writing, Team leadership, and Problem Solving. Website: https://www.blossom-kc.com/ Facebook: https://www.facebook.com/profile.php?id=100094903431035 LinkedIn: https://www.linkedin.com/company/blossom-kc/posts/?feedView=all YouTube: https://www.youtube.com/@BlossomPlatform In this episode, we explore the world of maritime cybersecurity and learning transformation with leaders from Cydome and Blossom. Discover how they tackle niche marketing challenges, leverage AI for innovation, and bridge cultural gaps in a globalized industry.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Izzy chats with Katie Gibas, Marketing Communications Manager for Moog about communicating the value of space. They explore how important it is to master the art of speaking, so you can amplify your company's voice and effectively tell your company's story in a way that resonates.  Chapters: 01:07 Communicating the value space 02:20 Meet Katie Gibas 06:33 About Moog 08:29 Anti-space messaging 10:24 Telling your story in front of the camera - working with your staff to prepare them for interviews 14:41 Getting over self-consciousness 16:11 Telling the story 18:22 Pool noodle rockets 19:46 Space is for everyone 20:17 Ad 22:38 Different perspectives  24:26 Get feedback 25:33 Video series “The faces of Artemis at Moog” 28:24 Current video project about avionics 28:59 Reaching the people outside the space industry bubble 30:30 Unique and powerful networks and audiences 31:35 Telling the company's story with hands-on activities 32:49 Challenges working in the space industry - can't talk about it 38:14 Volunteering builds powerful employees and powerful outreach strategies 43:04 Volunteers makes the company human 43:58 Future of space 45:07 Challenge - Tell us a story  Links: https://spacemarketingpodcast.com/ https://www.moog.com/ https://www.youtube.com/mooginc ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Anne Bennett is the Marketing Communications Manager of Ashgrove Cheese in northern Tasmania. Ashgrove Cheese is a vertically integrated dairy farm owned and operated by the Bennett family for over a hundred years. With more farmers embracing sustainable production than ever, the Bennetts have announced their next step forward in reducing their carbon footprint: eco-milk. Eco-milk is fresh milk produced with lower carbon emissions. In this episode, Anne discusses the evolution of Ashgrove and why businesses must be willing to adapt to an ever-changing world. She digs into why Tasmania is the perfect environment for Ashgrove, how it reduced its carbon emissions through experimentation, and the future of eco-friendly dairy.   Resources and links: Ashgrove Cheese website   Connect: Rural Bank website Rural Bank on Facebook Rural Bank on Twitter Rural Bank on LinkedIn Rural Bank on YouTube   Any opinions, estimates, and projections in this podcast are for informational purposes only and do not take into account your personal circumstances. This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Send us a Text Message.Welcome back to Three Kitchens Podcast as we inch closer to the end of Season 4! In this episode we dive into the wonderful world of food trends. Who better to guide us through this delicious journey than Wanda Baker, the Digital Editor & Marketing Communications Manager at Savour Calgary Food Magazine? Savour Calgary is a source of all things food-related in an around Calgary, Canada. It features stories of entrepreneurs, eaters, drinkers and distillers. Wanda Baker is a professional communicator, storyteller and conversation starter, and has been food blogging for many years as well. She joins us to chat about food trends, both current and from the past. We get into how chefs and restaurants inspire home cooking trends, and how those trends came about and circulated prior to today's social media landscape. We speculate about why some trends prove to have staying power and others are here today and gone tomorrow.We hope you enjoy this fun look at food trends! Be sure to check out Savour Calgary online, Wanda's recipe blog and all the other things we chatted about in this episode - links are below!  FEATURED IN OUR MIDROLL: WOMEN WHO PODCAST MAGAZINEIf you like this podcast so much you're thinking of launching your own show, pick up the latest issue of Women Who Podcast magazine and learn all about podcasting. Women Who Podcast magazine celebrates women independent podcasters from all over the globe. It's a place where their efforts are seen, their stories are heard, and their hard work is acknowledged. Women Who Podcast magazine strives to be a forum for fans and hosts to reach out to one another for support, collaboration, and inspiration. Visit womenwhopodcastmag.com and on Instagram @womenwhopodcastmagazineEpisode Links~~~~~ Savour Calgary Food Magazine~ Wanda Baker's Food Blog~ Baked Feta Pasta Recipe~ Jellied Salads Episode~ Vertical Farming Episode~ Flat bread and pork tenderloin using counter top appliances episode~ Three Kitchens Podcast - a home cooking showCheck out our website where you can listen to all of our episodes and find recipes on our blog: www.threekitchenspodcast.comYou can support the show with a small donation at Buy Me A Coffee.Want to be a guest? We want to hear from you! Join us on our socials!Instagram @three_kitchens_podcastFacebook @threekitchenspodcastYouTube @threekitchenspodcastTikTok @threekitchenspodcastRate, review, follow, subscribe and tell your friends!

 Hornady Ammo 75 years & Gabriella Hoffman at SCI SHOW / Wild & Uncut / EP 72 On this episode of Wild & Uncut, Kristy Titus is as the SCI Show in Nashville sitting down with Seth Swerczek from Hornady & Gabriella Hoffman. Seth Swerczek Hornady's Marketing Communications Manager. Seth plays a key role in the various methods of external communications on behalf of Hornady. Seth is a ballistic expert with a deep personal passion for hunting and shooting. It was great to talk with him about everything Hornady has in store in 2024, as well as looking back at the last 75 years of accurate, deadly & dependable!  Gabriella Hoffman is a policy analyst, freelance media strategist, journalist, and award-winning outdoor writer. Gabriella is the host of the ‘District of Conservation,' podcast, as well as an avid outdoorswoman. She has champion for conservation and women, as well as being a great spokeswoman for the outdoors. It's always great to talk with her; make sure to follow her socials media, too! We hope you enjoy this episode, as much as we appreciate your support! Make sure to LIKE and SUBSCRIBE to make sure you catch every bit of Wild & Uncut!

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Wharton's Barbara Kahn and Annie Wilson speak with Erica Martin, Marketing Communications Manager at Ford, about their Dear Car Girl campaign, and their marketing efforts geared towards women. Hosted on Acast. See acast.com/privacy for more information.

About the Show:"We provide creative support, highlights, and career development for people in the creative industry."Rochelle BaileyIn this episode of I am Northwest Arkansas podcast, our host Randy Wilburn spotlights the upcoming Northwest Arkansas Fashion Week. Joining him is the dynamic Rochelle Bailey, Marketing Communications Manager at INTERFORM, who shares the exciting details of the event and the significant impact it has on our local community. Get ready to mark your calendars for March 28th through 30th, as the fashion extravaganza takes over The Ledger in Bentonville, offering a platform for designers, models, and artists to shine. This isn't just a showcase of style and glamour; it's a fundraiser fueling INTERFORM's commitment to providing no-cost sewing classes, career development, and workshops for creatives in the region.Listen in as Rochelle discusses the importance of inclusivity in fashion, the transformative power of community programs, and how every ticket sold stitches together a stronger, more vibrant Northwest Arkansas. From beginner sewists turning their newfound skills into businesses to the celebration of diversity on the runway, this episode is a testament to the fabric of our community.What you will learn in this episode:The mission and impact of INTERFORM, a non-profit arts and fashion organization.How Northwest Arkansas Fashion Week serves as a major fundraiser, supporting creative education and career opportunities.The exciting details of the upcoming Fashion Week at The Ledger, including appearances by Project Runway designers.The importance of fashion inclusivity and community engagement in Northwest Arkansas.All this and more on this episode of the I am Northwest Arkansas podcast.Important Links and Mentions on the Show*Email Rochelle BaileyWebsite INTERFORM.ArtINTERFORM on FacebookINTERFORM on InstagramTune in to KUAF 91.3 FM to listen to the I Am Northwest Arkansas podcast on Ozarks at Large.The dates for Fashion Week are March 28 - 30. You can visit their website INTERFORM.Art to purchase tickets.This episode is sponsored by*Signature Bank of Arkansas "Community Banking at its Best!" Northwest Arkansas Council - "Life Works Here!" Try ONBoardNWA.com Today! *Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.Connect more with I am Northwest Arkansas:Grab our

Adding biochar as a soil amendment creates an ideal habitat for beneficial microorganisms. Sitos Group CEO and Co-founder Mayo Ryan and PR, Marketing, and Communications Manager Jessica Bronner explain how biochar amendments improve disease resistance, plant health, pest resistance, water retention, and drought mitigation. The team explains three different ways to make biochar and why they have chosen to use the slow pyrolysis method to ultimately produce biochar for different soil types. Resources: REGISTER: February 16, 2024 Biochar in the Vineyard 56: Conservation Burning and Biochar 106: What? Bury Charcoal in the Vineyard? 167: Use Biochar to Combat Climate Change Burn: Igniting a New Carbon Drawdown Economy to End the Climate Crisis Carbon Removal FAQ Monterey Pacific Inc. New Science Says Biochar is Very Permanent Regeneration Regeneration: Ending the Climate Crisis in One Generation Sitos Group Sitos Group Biochar Page Sitos Group Blog Sitos Group Social Channels: LinkedIn | Instagram | Facebook | YouTube United States Biochar Initiative Why ‘regenerative viticulture' is gaining ground among major wine producers Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript Craig Macmillan  0:00  Our guest today are Mayo Ryan. He is CEO and co founder of the Sitos Group and also his colleague, Jessica Bronner, who is the PR marketing communications manager for the Sitos roup as well. Thank you both for being here.   Mayo Ryan  0:12  You're welcome, Craig. Hey, happy to be here.   Jessica Bronner  0:14  It's a pleasure.   Craig Macmillan  0:16  So what is the Sitos Group? What do you folks do? How did it start? I know the answers to these questions, but like why are we here? Today we're going to talk about biochar. But where are you focusing? What do you do?   Mayo Ryan  0:29  Well, you know, when we when we figure it out, I think we'll let you know but anyway, where we are today is Sitos Group is a California based biochar manufacture and carbon removal company and we got started two years ago. It was a really great collaboration between myself and our co founder Steve McIntyre. Steve is the owner, founder and owner of Monterey Pacific, which is a very large vineyard management company, based in solid California about an hour south of Salinas and Monterey  Pacific farms about 18,000 acres of wine grapes in the Monterey County and San Luis Obispo areas. Steve's a winemaker and has his own winery. And he started using biochar with his in house soil scientist Dr. Doug Beck. almost 10 years ago, Doug has spent a lifetime in Far East Asia perfecting and understand the use of biochar and brought it to Monterey Pacific. They've perfected that use. And so, Stephen Monterey Pacific along with Doug had the use of biochar and winegrapes down I started my journey into biochar in late 2017. Designing and building an almond processing company in Northern California, in that process wanted to do something different to the almond shell market is is really valueless. It's a valueless byproduct almond hole is used in cattle feed in that year, the price dropped by 75%. So we were looking for an alternative income source in the form of almond shell and the next year and 2018, Kathleen Draper and Albert Bates wrote this seminal book called Burn and oddly enough, coincidentally, Steve and I read the book The same year, and it's what got us into biochar was the big sort of lightbulb moment. And then in 2018, I think October it was the inner governmental Panel on Climate Change wrote its report about negative emissions technologies. And in my head, I put those two together and have really drank the biochar Kool Aid and never going back. This is a lifelong venture now. We got together a few years ago, a fellow graduate of the California ag leadership program, we're both graduates of that program got us together, Steve's headwinds where he knew everything there was to know about using biochar in agricultural setting. And I had the, you know, production technology side of it pretty well wrapped up his headwinds were my tail winds and vice versa, we got together and as I said earlier, it's a marriage made in heaven. We've had a really wonderful partnership over the last almost couple of years, we have a pilot plant up and running at Regen Monterey, which is Monterey County's Waste Management District, with this incredible staff there. And our partner in that project is Keith Day, who runs the compost operation, the Keith day company that runs the compost operation at region Monterey, and we've had a pilot plant up and running since early this summer. And yeah, things are going really well.   Craig Macmillan  3:04  So question for you, Jessica. How did you get involved with the Sitos Group?   Jessica Bronner  3:08  That is a lovely question. So Steve reached out one day and was like, Hey, I have a job opportunity for you. And he connected with mayo, and the rest was history. And I always joke that I never thought I'd be excited about dirt, except now I'm excited about chocolate ish, kind of st compound. But yeah, that's how I got into it. And I'm never looking back. I can tell you that for sure.   Craig Macmillan  3:32  And so I've got another question for you. Jessica because I think you might have a really great answer to this. We have other episodes on this topic, but just very briefly, what exactly is biochar and what are some of the uses for it?   Jessica Bronner  3:44  So biochar, what Mayo calls is a wonder drug. And I could not agree more. I really porous material, and it's actually a type of charcoal with a low ash content. So it's a higher carbon content. What sets it apart from charcoal is its porosity. So it's has a lot of pores inside of it. We call it the coral reef for the soil. So all of those pores and little rooms are kind of housing for the micro organisms, or the soil biota that we incorporate into it.   Craig Macmillan  4:16  Mayo, you had mentioned how you kind of got connected to it. What are some of the uses for biochar in agriculture?   Mayo Ryan  4:22  We're farmers at heart and I mean, you all of us are lifelong agriculturalists. So we really start the conversation about biochar from an agricultural perspective. It is a wonderful soil amendment and because of its porosity, as Jessica said, and the idea that it is this coral reef for the soil, all of the complex fungi and bacteria and the myriad other micro organisms that help us with our digestion and our immunity and our disease resistant, live in, in biochar, it's like long term housing for all of those organisms. And I mean, in a single handful of soil there are more micro organisms, microbial bodies and our human beings on the planet and and biochar is their long term housing. You know, it's a condo for them. And so they take up residence, and it just fuels all this great activity that all those organisms have when they interact with the plant this complex communication between microbial activity and the plant itself. And so it leads to increased fertility, plant health, disease resistance, pest resistance, a really good amount of moisture retention, so drought mitigation, you know, and you just go down a list like a, like Jessica said, I think it's a wonder drug because it has these almost unbelievable amount of CO benefits. It does so many good things. That's just on the on the agricultural side, what we think about at Sitos are these co equal benefits of soil health and carbon sequestration. It's a really effective shovel ready and efficient tool. First, full carbon seed, atmospheric carbon removal,   Craig Macmillan  5:50  You talked about carbon. So obviously, this is made from materials that are high in carbon, Jessica, what kinds of materials go into this process that we're going to talk about in a second, what kinds of materials go into making biochar?   Jessica Bronner  6:02  Well, ultimately, you can pyrolyze is the secret word that we're going to get into in a little bit, but you can pyrolyze any organic matter Sitos Group specifically, we are currently working with municipal wood waste. We tried working with some compost leftovers previously, and they were a little high in water content for us to make biochar in the moment. So now we're just using some wood residue from other wood materials that are lower in the water content, but you can pyralyze organic, any type of organic waste, if that's biosolids, if that's corn husks, if that's vineyard waste, or almond waste, we're looking to get into almond waste almond hole and shell later on down the road hopefully sooner than later. But anything organic ultimately, if it's going back into the agricultural application,   Craig Macmillan  6:51  So Mayo, there's a particular process we've called pyrolysis that's necessary to make this happen so that you don't end up with ash or charcoal is it's a different kind of a combustion Mayo, Can you talk a little bit more about pyrolysis and then we'll talk about how you actually do it.   Mayo Ryan  7:04  Our goal is to ultimately make various qualities of biochar for specific soil types. And so we want a machine that's adjustable, which is why we pick slow pyrolysis there are other means of making biochar one's called gasification. And that's what we have largely in California. These are these are really energy production facilities where energy is about 80% of the product and biochar is a byproduct. Fast pyrolysis is another way to do it. Slow pyrolysis is a little bit different. There aren't many manufacturers that equipment around the world, but I think we found a great one and that machines very adjustable. So we can through different throughput times different temperature rates, we can make biochar 's that have higher pH level than others or a higher cation Exchange capacity and ultimately hope to customize biochar for soil types but you know, it's a new process. This is our machine at Regen Monterey the pilot plant is the first of its kind in the country. We've spent a good long while investigating manufactures years actually at this and, and are really pleased with this. With this process. The machine was invented or designed by two professors and biochar, Johanna Sleeman at Cornell and Stephen Joseph at the University of New South Wales, to pretty eminent people in our world. And so far, we're really pleased with the design and hope to perfect it over the years. And, you know, get the most out of it that we can it's economic, it's fairly easy to operate. As Jessica said, it's feedstock agnostic, we can use a lot of different feedstocks, and it's transportable, we can put one in a 40 foot trailer and, and you know, it's not like we can hook it up to the back of a car and drive it around. But it is somewhat transportable.   We've had other guests on the podcast and I've had tailgates where we have had big piles of vines that we lit from the top and then hose down material at the end. I've talked to people about digging pits and burning stuff covered in the ground. We've seen some smaller kinds of units, kind of like a tank I've seen people doing and kind of an open trench. The secret to pyrolysis is it's the low edition of oxygen. Is that right?   That's exactly right. Yeah.   Craig Macmillan  9:08  So you're talking about a machine. So what is this machines, magical machine? What is how does it work? How do you get stuff into it? How does it burn? How do you get stuff out of it? How much can you do at a time? Does it take 10 people to operate it? I've just gotten super curious about this, because this is the first time I've really heard about this kind of technology.   Mayo Ryan  9:27  You make it sounds so mysterious, but it's really not all the processes you described, Craig are what stands out about them is that they're batch processes. We wanted something that was continuous. There's such an abundance of agricultural byproducts, waste and biosolids, and forest waste in California that we wanted something that we could start this machine or put two or three of them side by side and it was a continuous process. So the feedstock enters the machine in a in a trough at the bottom of the machine at a temperature say 150 degrees centigrade, the moisture leaves so we dry the feedstock going in and In it say 350 to 500 degrees centigrade, all of the non carbon materials. The volatiles, if you will in that feedstock, whether it's almond shell or biosolids, or wood waste go away from the feedstock. And what we create is this bubble of sin gas or production gases. And at those temperatures, those sin gases combust. That bubble of of flame, if you will, lives above the feedstock. And that heat is what pyralyzes that say 750 degrees centigrade, paralyzes the feedstock. And what paralyzation means is it literally means change by fire. And so that feedstock goes from whatever it was with whatever quantities of lignin, cellulose hemicellulose into almost a pure carbon, it's completely chemically transformed. And what you end up with is just because it earlier is this very porous material. One of the quality standards for biochar is the International biochar initiative, surface area standard, which is 500 meters per gram. It was hard to get my head around this, but that's the surface area of a football field in the size of a pencil eraser. And that just speaks to how porous and fragile it is. And if you were to take an electron microscope and look at one of the walls of those pores, it would look exactly like the original start. It's very fractal down to different degrees of magnification. And at that high carbon content level microbes break their teeth on it, you know, it's it's something that lasts in the soil for hundreds, if not 1000s of years, as farmers we are using the biochar, principally for soil health and Plant Health take that responsibility for using that biochar in an agricultural setting, you know, very seriously. And so we are, you know, we really think that that leads to a more durable and permanent carbon removal, but it's just as I said earlier, it's a wonderful, incredible wonder drug. It does so many great things.   Craig Macmillan  11:48  To continue, mayo what happens to the stuff that's not the carbon you said it volatilizes off, but what's its eventual fate in the environment?   Mayo Ryan  11:50  We essentially combust it and so the machine acts as its own thermal oxidizer, so everything that's not carbon gets lifted above the feedstock. The feedstock never actually catches fire all the sin gas and production cloud gases do above the feedstock and they're consumed right then and there. And so theoretically, you know, what comes out of the stack is very little heat, principally, we generate a ton of byproduct heat, but very little exhaust gases, little NOx little Sox, well under what you know, are the standards here. Everything that's as I said, Not carbon gets combusted within the chamber   Craig Macmillan  12:34  And gets broken down into less problematic. Compact.   Mayo Ryan  12:37  Exactly, yes,   Craig Macmillan  12:38  Question for you just the coolant, the biochar coolant. I'm hearing a lot about biochar. Obviously, there's a lot of people mixing up the Kool Aid. I'm guessing that your job is probably to sell the Kool Aid.   Jessica Bronner  12:49  My job is actually to educate people on what the Kool Aid is. Once they know it kind of sells itself going from there on. It's definitely breaking down the complex understanding of slow pyrolysis and biochar so if someone could understand it, who's new to the ag industry or carbon removal industry or any of that.   Craig Macmillan  13:13  So again with you, Jessica, so this material is produced, you folks are selling it to other folks selling it to different people, outlets, companies, municipalities.   Jessica Bronner  13:23  That is the future plan for now we have an offtake agreement set for this first pilot plant with Monterey Pacific. So actually, all the biochar we'll be producing in the years going forward will be going directly into the vineyards that MPI manages, which is terrific yay for Sitos, Group biochar. And then moving forward it will be available to sell to outside markets.   Craig Macmillan  13:46  What do you think those markets might be?   Mayo Ryan  13:47  I can go with that. You know, we're we're we're lucky in that biochar and wine grape vineyards is an established fact more or less. We can all stipulate the benefits of biochar in wine grapes largely due to Dr. Doug Beck and Steve's work over the last eight to 10 years. We're doubling down in the wine grape industry is is kind of a short term means of proving biochar is affecting agriculture. Next, we'll spend time educating almond and pistachio growers in the San Joaquin Valley about those same benefits. I used to work as pistachio grower relations guy for a large pistachio company. And you know, I'm convinced pistachios and biochar go hand in hand. But there are so many other uses. We can sequester carbon and concrete, you know line production for the concrete businesses one of the largest carbon emitters in the world. If we can get biochar and concrete we can significantly reduce by 20%. Perhaps the amount of lime going into concrete, we can create graphenes and graphite for use and batteries. The endless list of uses of biochar is really endless. We were starting in agriculture but there are a lot of opportunities for us as we build the business.   Jessica, are you you said you're doing the education and the outreach. You're teaching people what it is what kinds of methods tools, avenues are you using to communicate all this stuff?   Jessica Bronner  14:59  So far we've been very successful on LinkedIn. That's a great avenue for people to find out what we're doing where Mayo is every week speaking to different at different arrangements and educating people that way. With that we do a lot of public outreach. So we spoke at the Monterey Rotary Club and then the Cannery Row Rotary Club. So we had some good educational moments, we'll be having a biochar tailgate with a vineyard team coming up next beginning of next year. And then our website has a lot of information about biochar. We'll write blogs, if people have questions, they can submit questions on our website. We really want to be open book to the public and to people who are interested because educating oneself is kind of the most powerful tool that you have i We really value that and we want to create avenues for people to learn from their own standards. And then a website that we like to go to for information for the public to know about, they obviously probably already do if they know about biochar is the US biochar initiative USBI. They have a terrific website with a lot of knowledge and materials on biochar and application and agriculture and different settings.   Craig Macmillan  16:12  And just as a as a timestamp, this has been recorded in November of 2023. And so this Tailgate you mentioned, would be in 2024. For Mayo to you what what is the future look like? The big picture future do you think is going to be for this industry? This is a sounds like it's an industry are potentially a fledgling industry, maybe. But where do you see this going? You've talked about almond orchards and you've talked about municipal waste. What's the potential here on a big, big picture? You   Mayo Ryan  16:42  know, agriculture is facing a huge set of problems, which makes it just more and more difficult to meet this global demand for a secure and healthy food supply. And those problems are, you know, soil degradation and desertification, drought or moisture loss. You know, carbon emissions from agriculture is huge. We've got to fix that loss of biodiversity. And so, we believe that biochar is a way to transition conventional traditional ag into a regenerative ag set of practices, which would include things like cover cropping and minimum or no till on but but essentially at the highest level conversion from a chemical based farming regime to biological based farming regime and, and we want to facilitate that our vision of sounds embarrassing a bit, Craig, but you know, Steven, Jessica, and Alan and our wonderful operators who Swain said, Well, I'll want to sequester a million tonnes of carbon be a mega ton supplier of carbon removal by the end of 2030. It sounds crazy. When I say it, I get a bit embarrassed. But our friends in the carbon world are telling them that's not enough, we need to have much more larger ambitions, you know, we all need to be sequestering a billion tons by 2030. And we're you know, we're just a very small part of that. But that's our goal. That's what we want to have happen. That's what we're going to pursue over the next seven years is to take these plants that we have the goal of the pilot planet region, Monterey is to perfect a three machine design that will templatized and deploy throughout the Salinas, Sacramento and San Joaquin valleys, I think in my lifetime anyway, you know, I don't have to look much beyond those regions for opportunities to make biochar and sequester in soil. But that's the plan and to you know, to do our best to facilitate regenerative ag and, and those regenerative site supply chains and remove as much carbon from the atmosphere as we possibly can.   Craig Macmillan  18:24  Jessica what do you have to add to that? What? What do you see? What's your vision?   Jessica Bronner  18:28  My vision for biochar is really lead the regeneration of the earth to the soil. I mean, I recently read, or am reading the book by Paul Hawkins called regeneration and mayo knows it very well. And I encourage everyone else to go and read it if they have not. But it ultimately talks about how are we supposed to thrive on a planet that's degenerating? And what can we do to regenerate that so we can continue to sustain life? Well, not just since sustain life, but to thrive, have life thrive on this planet? So future going forward would for biochar to Excel that regeneration of the earth of agriculture of supply chains of humanity? That would be that's my big end. I'll be I'll go through this.   Craig Macmillan  19:14  That's a good goal. Let's continue with you, Jessica. We're getting close to the end here. What is one thing that you would recommend to listeners or that you'd like them to take away regarding this topic?   Jessica Bronner  19:26  I mentioned it earlier, but really is just to educate themselves on biochar and sustainability and regeneration, because there's only so much you can do from here. So he or she say, but when you actually double down and find out what it is that you're passionate about, or maybe you're not passionate about for your individual self, I think that's really powerful. Like I said before, I had never knew that I'd be excited about charcoal or about agriculture, but here I am, like, never, never going back and I really attribute that passion to education. personal education me diving in and figuring that out so that's that's my biggest encouragement for people just curious about it is to read about it dive in jump in headfirst come down a rabbit hole and drink the Kool Aid.   Craig Macmillan  20:14  How about you Mayo?   Mayo Ryan  20:16  Know what I'm gonna shamelessly crib what Jessica stains it's get involved. I mean, if you're on our website and you find that that tab and that button all over, we have a little mantra internal saying it Sitos. It's not either or it's also and we have a very limited competitive view, we don't think there are such things in, in the biochar or carbon removal world as competitors, we need lots of Sitos' we need lots of other companies in this business as many as can can get involved. And that's it. You know, Friday, we hit a record. It's the first time we were over two degrees of pre industrial temperature, a third of this year was over 1.5 degrees, which was the Paris Climate Accord. It's here it's happening. And so my suggestion and my hope is that is that people just get involved educate, as Jessica said, and, and join us in this effort to save ourselves.   Craig Macmillan  21:03  Jessica, I am going to ocme back to you, where can people find out more about you and your colleagues and the Sitos group in general?   Jessica Bronner  21:11  Our website and click the Get Involved button and you send an email directly to me and I will respond to you ASAP. You can also find us like I said on LinkedIn, we have our social media platforms on Facebook and Instagram. We're thinking about launching a YouTube channel. You can go check us out right now and find some terrific vineyard application videos of biochar have been applied to some of the McIntyre vineyards, soils. But I would say email if you want to get direct contact with us. It's our first names with our last initial at Sitos.earth it is not.com We got fancy and put a dot Earth on there. So yeah, send us an email reach out. We're happy to chat set up a call and have a conversation. Well,   Craig Macmillan  21:53  our guest today has been Mayo Ryan. He is CEO and co founder of the Sitos group and Jessica Bronner, who is the peer Marketing Communications Manager for Sitos want to thank you both for being here.   Mayo Ryan  22:05  Delighted, Craig, thank you for having us.   Jessica Bronner  22:07  It was a pleasure for sure.   Transcribed by https://otter.ai Nearly perfect transcription by https://otter.ai

This week, Mike talks with Leyre Garcia, the Executive Assistant and Marketing Communications Manager for the Release Liners Business at Mativ.

We are pleased to republish this episode with Allison Wagner. The topic is even more present for a lot of manufacturers.| Video marketing is not new, but many B2B manufacturers are still searching for a strategy. In this episode of The Kula Ring, Allison Wagner, Marketing Communications Manager at Morrison Container Handling Solutions, shares how she helped make video the company's biggest marketing tool. She talks about the resourcing effort, why video is important for manufacturers to invest in, and how Morrison leverages video content to help prospects envision how to use their solution.

In this episode, Lisa Chamberlain James, Senior Partner at Trilogy Writing & Consulting, and Magnolia Correa, Marketing Communications Manager at Trilogy Writing & Consulting, delve into their shared passion for patient communication. They explore this topic from their different perspectives and discuss how medical writers contribute to enhancing health outcomes by crafting clear and impartial documents intended for the general public. 

In this episode of the RLC Voice of Business, Steve Cox and Nick Smith interview their coworkers at the Chamber who also happen to be immigrants to the U.S. – Geovanny Sarmiento, SVP of Community Engagement and Inclusion, Mariana Osorio, Community Engagement and Inclusion Manager, and Nyasha Bgoni, Marketing Communications Manager. America, as most of our listeners know, is a country full of immigrants. Not just in modern society, but historically the United States has both welcomed and depended upon immigrants to supplement our workforce, increase our economic success, and add to the diverse melting pot that is American culture. In fact, a George Mason University study confirmed that immigrants fuel entrepreneurship in the US being more likely to start a business than native-born Americans. In Northwest Arkansas, that diverse culture is immediately evident just driving down the road. New family-owned restaurants, ethnic grocery stores, expanded sports offerings such as cricket at our community centers, and multi-lingual recreational services from cooking classes to yoga are all across the NWA region. This is all illustrated in the numbers as well – By the numbers: The population of Northwest Arkansas (Benton, Washington, and Madison counties) went from being about 95% white in 1990 to nearly 71% in 2021. The second-largest group is Latino, which makes up 17% of the population, up from 1% in 1990. The total population (of ALL peoples) has increased by 20% since 2010 — from about 463,200 to 555,480. The Rogers Lowell Chamber is proud of the strides our community has taken to not only be inviting but also inclusive to the folks moving here, whether they be from one of the coasts or Latin America. We were proud to be the first Chamber in NWA to include a Minority Business Development position over a decade ago and continue to advance our Social Equity and Inclusion offerings as time goes on. Currently, we happen to have 3 immigrants on staff at the Chamber, and they are here with us today to talk about their different experiences as immigrants to our area, and what they do to help bring business and community together as staff members with the Chamber today!

Hannah Parsley is a Jill of all trades as the Marketing Communications Manager at ZwitterCo.She came to ExhibitorLIVE looking for ideas about how to be more sustainable within her event marketing strategies, shared great insights into how to go about doing that.We also talked:- Pre-show marketing- Aligning sales and marketing- The importance of a mentor for your career- and much more!This was a great conversation with the type of event marketer we love to have on the show!Connect with Hannah on LinkedInConnect with Matt on LinkedIn

This interview with El Paso County's Marketing Communications Manager, Amy Jo Fields, and Open Records Manager, Mike Madsen, was recorded on May 3, 2023. In this episode, I did something a little bit different. I wanted to give listeners an idea of what we do in the Communications Department to keep residents informed, so I created this new series I dubbed "Strategy Team Sessions". Each time I do one of these, which will probably be once a quarter, it will have a more casual feel, as I'll be speaking to co-workers who are on the team that I am a part of myself. So kick back, relax, and enjoy the conversation! And as always, feel free to comment or reach out if you have any questions.  

Stacy Schuble is the Marketing & Communications Manager for the Village of Evergreen Park. That's a fancy way of saying she is Evergreen Park on social media. Hear about what she sees on local Facebook groups, the new & returning events she is planning and how she's interacting with residents. We also ask if tipping has gotten out of hand in "30 Minutes of Good!" Brought to you by The First National Bank of Evergreen Park!  Find the account that is right for you AND get your FREE EP Podcast Car Magnet there today! Get the latest news and information concerning everything going on in and around Evergreen Park and stay connected to your neighbors! New On-Demand Podcasts release on Mondays, with weekend specials on some Fridays. Every week Evergreen Park residents join their neighbors Chris & Hannah at a 9-foot homemade basement bar. Listen, interact & get all of your free subscription options at theEPpodcast.com​!

Stephanie Grober is the Content and Public Relations Manager for Horowitz Agency, a marketing and public relations firm that works exclusively with corporate and entertainment law, financial and production firms, and select individuals across the US and Canada.  Stephanie has been in the digital marketing and communications space for nearly 10 years. She joined Horowitz Agency in 2021 after serving as the Marketing Communications Manager for a top 50 accounting firm in New York City.  Working with law firm clients ranging from big law to boutique, Stephanie and the Horowitz team design and execute content and communication strategies that generate measurable bottom-line growth. Stephanie also delivers high-quality earned media placements for clients by leveraging deep relationships with the press. She knows that becoming a leading authority in your field requires more than keeping your head down and grinding out the work. To boost your profile, it's crucial to get clear on your content strategy, take on new marketing and PR opportunities, and get your name out there.   In this episode… Every lawyer wants to get in front of prospective clients and referral partners and generate more revenue for the firm. To do so, you must become a recognized name and ensure you aren't a best-kept secret. So what are the top strategies to showcase your expertise and grow your business?  Stephanie Grober distinguishes content and PR strategy as valuable tools to increase revenue and become a recognized thought leader. From written content and press appearances to awards and nominations, lawyers can build content and PR strategies that cater to their unique skills, time commitments, and audiences. The key is to share content regularly. Content marketing isn't just a one-and-done approach — you build momentum over time by seeking out new opportunities.  In this episode of The Lawyer's Edge Podcast, Elise Holtzman is joined by Stephanie Grober, Content and Public Relations Manager for Horowitz Agency, to talk about the best strategies to develop content and PR initiatives. Stephanie discusses the different aspects of content strategy that generate awareness, tips to develop and repurpose content within a busy schedule, and how to overcome common content creation challenges. 

Kaytee Lorentzen is not only the Marketing & Communications Manager for the Bloomington Chamber of Commerce, but the designer behind the No Dishes logo!! We cover everything from her time working at Outback Steakhouse to owning her own photography business. Join us on the newest episode of No Dishes and discover all of the amazing things the Chamber does in our community as well as where Kaytee enjoys goin out to eat!! Join our Patreon for exclusive merch, perks, and content: patreon.com/nodishes  Original jingle by Lew Bruno

Kate Lumsden is the Director of Marketing at Walser Automotive Group. She has over 13 years of experience using brand management, data-driven marketing strategies, creative direction, and design to drive measurable brand equity and customer loyalty through both digital and traditional mediums. Before joining Walser, Kate was a Marketing Manager and Graphic Designer at Morrie's Automotive Group. Ashley Cavazos is the Director of Digital Performance at Walser Automotive Group. She has a long history in the automotive industry, having started as a temporary receptionist in a Texas Ford dealership. Ashley was a recipient of the 2022 Automotive News 40 Under 40 award. Before joining Walser in 2019, Ashley was the Marketing Communications Manager at Morrie's Automotive Group. In this episode… Conferences provide great opportunities for industry experts to meet and connect. Attendees can assess their competitors, learn business trends, build relationships, and identify future growth opportunities. Events in the automotive space allow dealers and vendors to share their expertise and knowledge to help move the industry forward. Kate Lumsden and Ashley Cavazos attended this year's NADA conference to connect with vendors, acquire new digital marketing strategies, and initiate future collaborations. So how can you evaluate and acquire business partnerships? In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Kate Lumsden and Ashley Cavazos from Walser Automotive Group about their strategies for assessing business partnerships. They also discuss the future of the automotive space and how the commission-based pay structure affects salespeople.

In this episode of the RLC Voice of Business Podcast, Cohosts Steve Cox and Nick Smith interview a panel of Chamber employees about their recent rebranding effort and the relaunch of the Chamber and its sub-brands. JR Shaw, Executive Director of the newly renamed Destination Rogers, Skylar Rutherford, Marketing Communications Manager at the Chamber, and Mariana Osorio, Community Engagement & Inclusion Manager at the Chamber, answer questions and discuss everything from the process of the rebrand to what they see for the future of the Chamber's mission under the new brand. It's an exciting time at the Chamber, and we cannot wait for you to listen in and hear what's new with YOUR Rogers Lowell Chamber!

"A lot of photos and stagnant [content pieces] are just not getting the traction they used to so… video is important." - Courtney Burgtorf   Courtney is the Marketing & Communications Manager for Cincinnati, OH nonprofit organization, Adopt A Class. A classically trained opera singer, Courtney found joy in marketing through her work in community engagement and outreach focusing on providing educational resources to underserved communities. From helping schools secure musical instruments, to immersing youth in theater and Shakespeare, to providing hospitals and literacy initiatives with children's books, to preparing students for higher education and careers through Adopt A Class's group mentoring program, Courtney believes that marketing is about getting in front of the right people at the right time and celebrating wins along the way. In this interview, Courtney Burgtorf discusses her passion for her work and how she's able to help others through her career in marketing.    Website: https://aacmentors.org/ LinkedIn: https://www.linkedin.com/company/adopt-a-class-foundation/ YouTube: https://www.youtube.com/channel/UCyRNsmLDFpXzHP3J2UqyOuA Instagram: https://www.instagram.com/adoptaclass/ Facebook: https://www.facebook.com/AdoptAClass

"A lot of photos and stagnant [content pieces] are just not getting the traction they used to so… video is important." - Courtney Burgtorf   Courtney is the Marketing & Communications Manager for Cincinnati, OH nonprofit organization, Adopt A Class. A classically trained opera singer, Courtney found joy in marketing through her work in community engagement and outreach focusing on providing educational resources to underserved communities. From helping schools secure musical instruments, to immersing youth in theater and Shakespeare, to providing hospitals and literacy initiatives with children's books, to preparing students for higher education and careers through Adopt A Class's group mentoring program, Courtney believes that marketing is about getting in front of the right people at the right time and celebrating wins along the way. In this interview, Courtney Burgtorf discusses her passion for her work and how she's able to help others through her career in marketing.    Website: https://aacmentors.org/ LinkedIn: https://www.linkedin.com/company/adopt-a-class-foundation/ YouTube: https://www.youtube.com/channel/UCyRNsmLDFpXzHP3J2UqyOuA Instagram: https://www.instagram.com/adoptaclass/ Facebook: https://www.facebook.com/AdoptAClass

Dr. Debi Silber is the founder of the PBT (Post Betrayal Transformation) Institute and is a holistic psychologist, health, mindset, and personal development expert, the author of Trust Again, and is a 2-time #1 International bestselling author of: The Unshakable Woman AND From Hardened to Healed: The Effortless Path to Release Resistance, Get Unstuck and Create a Life You Love. Her podcast: From Betrayal to Breakthrough is also globally ranked within the top 1.5% of podcasts. Her recent Ph.D. study on how we experience betrayal made 3 groundbreaking discoveries that changes how long it takes to heal. In addition to being on FOX, CBS, The Dr. Oz Show, TEDx (twice), and more, she's an award-winning speaker and coach dedicated to helping people move past their betrayals as well as any other blocks preventing them from the health, work, relationships, confidence, and happiness they want most. Website: thepbtinstitute.com Podcast: From Betrayal To Breakthrough Instagram: @debisilber  LinkedIn: @Debi Silber Twitter: @DebiSilber Facebook: @Debi Silber Youtube: @Debi Silber Episode Chosen by Mary Alzammar, Marketing Communications Manager: Mary Tarez is a Syrian-American working writer and graduate of the University of the Pacific from Stockton, CA. Mary spent a lot of her time in college advocating for low-income students in underrepresented communities. Mary works as The Only One In The Room's Marketing Communications Manager where she applies her talents to our weekly newsletter. Mary is working to publish a collection of poetry where she speaks about the struggle and growth coming from a traditional Arab family home. Finding Mary Alzammar: Istagram: @marytarez  Email_ m_alzammar@u.pacific.edu Watch Laura's new TEDx Talk: Confessions From The Only One In The Room  PATREON SHOUT OUTS: Mercedes Cusick LMFT, Website: www.mercedescusick.com, IG: @recoverhealbloom Check Out How To Do The Pot Thanks to Kathleen Hahn Cute Booty Lounge is made right here in the USA, by women and for women. The company is incredible, female, and minority-owned and all of their leggings make makes your booty look amazing. Go to https://cutebooty.com/ today! Embrace your body, love your booty! Join our Patreon: Become an Only One In The Room patron by joining us on Patreon! Starting at only $5.00 per month, you'll get bonus content, access to outtakes that the general public will NEVER see, extremely cool merch, and depending on what tier you get, monthly hang time with Scott and Laura. Join our Patreon today at https://www.patreon.com/theonlyonepodcast Be sure not to miss our weekly full episodes on Tuesdays, Scott Talks on Wednesdays and our brand new series On My Nightstand on Fridays by subscribing to the show wherever you listen to podcasts.  Join our Only One In The Room Facebook Group if you'd like to ask a question of any of our upcoming guests for this series.  Also visit the website www.theonlyonepod.com for the latest from our host Laura Cathcart Robbins like featured articles and more. We love hearing from you in the comments on iTunes and while you're there don't forget to rate us, subscribe and share the show! All of us at The Only One In The Room wish you safety and wellness during this challenging time. Learn more about your ad choices. Visit megaphone.fm/adchoices

 ✨ Jessica Mayoral, Marketing Communications Manager, Digital & Social @ Microsoft☁️ Lessons learned from 6 years of marketing agency experience☁️ How to get a marketing job in the US as an international applicant ☁️ How to handle rejection when you don't get your dream job☁️ Tips for leveraging the power of data in marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow us on Instagram @skysociety.co and TikTok @skysociety.co

In this episode, Sarah Cannon joins us to talk about how sublimation is trending with crafters!. Sarah is the Marketing Communications Manager at Sawgrass and understands the crafting market from her 10 years of experience in the field. This is an in depth look at how you can create a business as a sublimation crafter for products like T-shirts, tumblers, mugs, and more!   #sawgrass #sawgrassink #mysawgrass  __________ Link to the Sawgrass Unboxing video: https://youtu.be/_JzjmVt9bQk   Get your Heat Press Nation products here*: https://shareasale.com/r.cfm?b=1137072&u=3278573&m=77504&urllink=&afftrack=   Check out Sawgrass Printers here: https://www.sawgrassink.com/printers https://www.instagram.com/sawgrassink/   *Some links on this site may be affiliate links. If you purchase a product using the link I may receive a small commission. I will only link to products I support and/or use personally. All opinions are truthful and my own.   __________ Download Carina's free guide: The 7 Tips Nobody Will Tell You About Becoming a Surface Pattern Designer here: http://eepurl.com/dN2RcY  __________ About Carina Gardner: Carina Gardner is a fabric designer, paper designer, and design educator who is passionate about helping other designers fulfill their creative dreams by teaching them her strategies for making money as a designer. She has a Ph.D. in Design and taught design at the University of Minnesota before starting Carina Gardner, Inc.   Carina Gardner, Inc design brand has been featured in dish ware, holiday decor, sewing patterns, and more. Her exclusive Design Suite Program helps creatives make money designing as they learn to design. Her programs include Illustrator and Photoshop training, surface pattern design, paper design, Silhouette & Cricut file design, and running a design business. She started the Make and Design Podcast so that she could share inspiration, stories, and experiences about design and life with crafters and designers.   Find out more at https://www.carinagardner.com Check out her most popular program Design Bootcamp here: http://www.carinagardnercourses.com/designbootcamp  Watch this episode as a video at https://www.makeanddesign.com/

Sharing Center at MRL with Jenie Lahmann (08/08/2022) - Morrisson-Reeves Library's Marketing & Communications Manager stops by to talk about an exciting (& of course free) new program!

Matt Longman is Marketing Communications Manager at Medisafe®, where he directs all earned and owned strategy, including using social platforms to expand a company message platform, rebranding to reach both B2B and B2C audiences, or developing a thought leadership campaign that moves from “me” to “we.” The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast. --- Support this podcast: https://anchor.fm/theprpodcast/support

How can you reach your diverse member segments in a personalized way? Why aren't "best practices" always the best for your audience? How can you use mute campaigns to prevent unsubscribes? Hear three association marketing professionals discuss these topics and more with Beth Arritt. You'll come away with marketing plays you can adapt for your own association. Andrea Huggins, Senior Marketing Manager at the Association for the Advancement of Sustainability in Higher Education Annie Henderson, Corporate Marketing Manager at ASBO International Debbie Segor, Marketing & Communications Manager at the American Society for Nondestructive Testing

On this episode we're talking to Gordon Holmes, Integrated Technologies Manager, Abi Aylward, Marketing Communications Manager, and John LeBoeuf, Business Development Manager. They spoke about multiple emerging trends in electronic access control specifically related to multi-family facilities, and how Hager will play a vital role in these emerging trends. You can find more information on Access Control on our website at https://www.hagerco.com/. Find Access Control in the main menu bar. You can find us on LinkedIn, Facebook, Twitter and Instagram @hagercompanies.

Welcome to Sangu Stories!In this episode, we explore Ayurveda and its relevance in the modern world. Ayurveda first originated over 3000 years ago – a medicinal system best described as a way of life through nature. Dr Shreejit is staying from 18th December to 15th January 2022, offering treatments including cupping, consultation and many more healing experiences. He is a specialist in the field, holding a Bachelors in Ayurveda and Surgery, Advanced in Panchakarma and Masters in Science in Yoga and Life Sciences.For any further information or assistance, please contact Aminath.Haadhee@ritzcarlton.com , Marketing Communications Manager.Share with us your feedback by leaving a review and rating.For more information about The Ritz-Carlton Maldives, Fari Islands, visit our websiteFollow us onInstagramFacebookTwitter 

Welcome to Sangu Stories!We are delighted to have a conservation about drone technology with Dr Sol, our Naturalist at Jean-Michel Cousteau's Ambassadors of the Environment programme. In this episode, Dr Sol shares extensive information about research findings, preservation and sustainability. For any further information or assistance, please contact Aminath.Haadhee@ritzcarlton.com , Marketing Communications Manager.Share with us your feedback by leaving a review and rating.For more information about The Ritz-Carlton Maldives, Fari Islands, visit our websiteFollow us onInstagramFacebookTwitter 

Welcome to Sangu Stories!We are honoured to invite Jean-Michel Cousteau to Sangu Stories today. A French oceanographic explorer, environmentalist, educator, film producer and advocate. He has been exploring the vast ocean for 75 years. This episode brings memories of the 60s and 70s on the Calypso with Captain Cousteau to life. For any further information or assistance, please contact Aminath.Haadhee@ritzcarlton.com , Marketing Communications Manager.Share with us your feedback by leaving a review and rating.For more information about The Ritz-Carlton Maldives, Fari Islands, visit our websiteFollow us onInstagramFacebookTwitter 

Welcome to Sangu Stories! We invited a very special guest, Kevin Pietersen - a name celebrated in the sports world, former international player for England, a cricket commentator and a passionate conservationist, to Sangu Stories. Kevin shares his experience on the island, from exploring the seas with Jean-Michel Cousteau's Ambassadors of the Environment to creating memorable #RCMemories with his family.  For any further information or assistance, please contact Aminath.Haadhee@ritzcarlton.com , Marketing Communications Manager.Share with us your feedback by leaving a review and rating.For more information about The Ritz-Carlton Maldives, Fari Islands, visit our websiteFollow us onInstagramFacebookTwitter 

Welcome to a new episode of Sangu Stories!As we are celebrating International Chefs Day, we are delighted to share insights into our culinary scene with Chef Leonardo, a Chilean born with over 14 years in the brand and Chef Aminath, a trailblazing young Maldivian chef. Together, they add extraordinary creativity to the culinary scene of The Ritz-Carlton Maldives, Fari Islands. For any further information or assistance, please contact Aminath.Haadhee@ritzcarlton.com , Marketing Communications Manager.Share with us your feedback by leaving a review and rating.For more information about The Ritz-Carlton Maldives, Fari Islands, visit our websiteFollow us onInstagramFacebookTwitter 

Welcome to a new episode of Sangu Stories!As we are celebrating World Mental Health Day today, we have the pleasure of discussing mental health at the workplace with Deanne Garling, our Director of Human Resources, an expert in employee relations with over 20 years of experience in the industry. Various topics, from the evolution of this topic in the workplace to creating a safe and healthy work environment, are discussed in this podcast.  For any further information or assistance, please contact Aminath.Haadhee@ritzcarlton.com , Marketing Communications Manager.Share with us your feedback by leaving a review and rating.For more information about The Ritz-Carlton Maldives, Fari Islands, visit our websiteFollow us onInstagramFacebookTwitter 

Welcome to a new episode of Sangu Stories!This week, we are delighted to invite Ajja, our florist, to take you through the journey behind curating floral arrangements that add an extra touch to the beauty of the resort. This episode also explores Ajja's career, how she began in the communications industry and found her passion in the hospitality industry. For any further information or assistance, please contact Aminath.Haadhee@ritzcarlton.com , Marketing Communications Manager.Share with us your feedback by leaving a review and rating.For more information about The Ritz-Carlton Maldives, Fari Islands, visit our websiteFollow us onInstagramFacebookTwitter 

Women in Chemical's Kylie and Amelia interview Sea-Land Chemical Company's Brittany Hennings, Marketing Communications Manager, for Woman of the Week 9/20/2021. Article referenced in the interview:https://www.linkedin.com/pulse/blind-spot-corporate-america-leaving-one-million-women-fairchild/?trackingId=A8OXue7fR4S2PQeHA5SILQ%3D%3D

We have a great guest today, Seth Swerczek, the Marketing Communications Manager for Hornady Ammunition. We are talking about the ammo shortage, best caliber, and more...   https://deereater.com

Welcome to a new episode of Sangu Stories!Discover marine conservation with Melissa, a Naturalist at the Jean-Michel Cousteau of the Ambassadors of the Environment programme at the Ritz-Carlton, Maldives Fari islands. She is also a PhD researcher in drone engineering and marine ecology who is currently researching the Maldives.For any further information or assistance, please contact Aminath.Haadhee@ritzcarlton.com , Marketing Communications Manager.Share with us your feedback by leaving a review and rating.For more information about The Ritz-Carlton Maldives, Fari Islands, visit our websiteFollow us onInstagramFacebookTwitter 

Welcome to a new episode of Sangu Stories!In this episode, we will be talking about the culinary landscape of the archipelago. We have here with us Dan Drebing, Director of Food and Beverage, to take us through our 7 restaurants and bars. Discover more on our Culinary Island, dining at Fari Marina Village and programming. For any further information or assistance, please contact Aminath.Haadhee@ritzcarlton.com , Marketing Communications Manager.Share with us your feedback by leaving a review and rating.For more information about The Ritz-Carlton Maldives, Fari Islands, visit our websiteFollow us onInstagramFacebookTwitter 

Ingrid es comunicadora y periodista. Ha trabajado en Colombia, Brasil, Ecuador y ahora trabaja remoto desde Canada para el equipo de Platzi. Platzi es la escuela en linea más grande de America Latina. Nacio como un startup en Y Combinator en el 2015 y hasta el día de hoy cuenta con mas de 600,000 estudiantes y +150 cursos en programación, marketing digital, ingles y todas las ramas de tecnología. Ingrid trabaja en Platzi como Marketing Communications Manager y se encarga que grandes medios internacionales hablen de la marca de Platzi. Ingrid es un ejemplo perfecto que puedes construir una carrera en tech sin ser un programador o un profesional técnico. En esta ocasión nos compartió sobre su curso en PR Digital, como llego a Platzi (spoiler: hacer networking en LinkedIn funciona) y que haría diferente si tuviera que conseguir un trabajo en tech hoy en día. Recursos que mencionamos: El curso de Ingrid Zuniga sobre PR digital: https://platzi.com/cursos/relaciones-publicas/ Curso sobre creatividad de e innovación de Daniel Granatta: https://platzi.com/cursos/creatividad-innovacion/ Curso (Gratis) sobre marca personal con Freddy Vega: https://platzi.com/cursos/marca-personal/ Si te gusto este contenido, apóyanos con una reseña en iTunes o compartiéndolo a un amigo También puedes ver este podcast en video en YouTube Y mensualmente publico un newsletter sobre tendencias en tech, apps y cosas interesantes que encuentro en internet. Puedes unirte por aquí o yendo a conexiones.io

Welcome to another episode of Sangu Stories!Over the years, the tourism industry in the Maldives has become one of the leading destinations in the world and one of the global success stories in 2021. In this episode, we have the Minister of Tourism, Dr Abdulla Mausoom as a guest speaker. The Minister shares a wealth of interesting insights on recovery, the journey of innovation and sustainability-driven tourism, integrated resort developments, and the industry's promising future.For any further information or assistance, please contact Aminath.Haadhee@ritzcarlton.com, Marketing Communications Manager.Share with us your feedback by leaving a review and rating.For more information about The Ritz-Carlton Maldives, Fari Islands, visit our websiteFollow us onInstagramFacebookTwitter 

Welcome to Sangu Stories!Today, we are unveiling an exciting project - Ritz Kids, a marvellous circular-shaped club with indoor and outdoor spaces, a water slide and a destination-inspired programme that will leave children asking to return back the moment they leave the resort. Our Executive Assistant Manager for Rooms, Juan Serrano shares more about the Ritz Kids. For any further information or assistance, please contact Aminath.Haadhee@ritzcarlton.com , Marketing Communications Manager.Share with us your feedback by leaving a review and rating.For more information about The Ritz-Carlton Maldives, Fari Islands, visit our websiteFollow us onInstagramFacebookTwitter 

Kate Cwieka, Marketing Communications Manager for Avidia Bank shares her girl banker story discusses her road to public speaking. She shares tips and tricks on getting started and how speaking on the national stage has benefited both her career and her bank.