Podcasts about codo design

When should you refresh your packaging? Or do a total rebrand? Or should you just stand pat? CODO Design's Isaac Arthur explains the choose-your-own-adventure decision tree beverage-alcohol companies should consider when tweaking the look of their products or the feel of their brand. Arthur walks through the gut check breweries need to do on each of these decisions and what they should know going into the process.    Arthur also gets into whether there are some products that are too iconic to touch, how nostalgia may factor into redesigns and what CODO might do for a certain San Francisco brewery rising from the ashes once more.   Plus, the Brewbound team talks Labor Day and muted post-pandemic wholesaler beer purchasing in August.

Points of discussion:CODO Design's 2024 Beer Branding Trends Report-1. Can a smaller brewery actually pull off a craft lager brand?2A. What's the best packaging format for Hop Water?2B. Why hasn't ABI released a Hop Water?3. What does the beer industry look like in 2030? (Hot takes only.)4. Is fudging a beer's style as a positioning tool disingenuous?5. Do you have any thoughts on the Bud Light controversy?6. Should we feature awards (GABF, World Beer Cup, etc.) on our packaging?7. No mention of Cannabis in your report???8. What are the downsides of building a contract brewed / lifestyle brand?9. Do you think we'll see more private equity in the beer industry over the next few years as there are deals to be had?10. White Claw NA: Stupid or brilliant?—Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

This week we return to beer labels and branding trends as we again chat with Isaac Arthur from US design consultancy Codo Design.  We last spoke with Isaac in 2021, and wanted to go back to speak with Isaac as Codo has released its annual Beer Branding Trends Review, which is an incredibly rich resource for the brewing industry. I don't think I am overstating it to say that in the incredibly competitive beer market, branding is increasingly the most important element in getting a consumer to choose your beer on shelf, and so I wanted to go back to Isaac to hear where he sees the industry is at and where its going. Isaac is very generous with his insights, and this podcast is well worth a listen, as is reading the 2023 Trends publication. Isaac also has a podcast and plenty of resources available on his website. 2023 Beer Branding Trends Review Newsletter & Podcast Beyond Beer Handbook How to Design Better Merch [Newsletter] Alcohol & Minors: What is our Responsibility as Designers? [Newsletter] If you like what we do at Radio Brews News you can help us out by: Sponsoring the show Reviewing us on Apple Podcasts, Spotify or your favourite podcasting service Emailing us at producer@brewsnews.com.au to share your thoughts

CODO Design co-founder Isaac Arthur drops in from Indianapolis, Indiana to delve into the history of CODO and the future of the Food & Beverage Industry. We talk about marketing and branding for those who are bootstrapping, well-funded or re-branding. We dive into the future trends & value props (better for you, familiar, barriers to entry) that could drive our industry's growth. We also talk about what Gen Z is buying, drinking and thinking about, including canibus. Then we celebrate CODO's successful books: Craft Beer Branding Guide, Craft Beer Rebranded, The Beyond Beer Handbook, and check out their Beer Branding Trends Podcast Links: https://cododesign.com/ https://craftbeerrebranded.com/ https://beyondbeerbook.com/ https://beerbrandingtrends.com/

Points of discussion:1. What are the differences between Brand Architecture for a new brewery vs. during a brewery rebrand?2. When can you spin out a Sub Brand into its own family?3. In making this, did you consider distributor interaction as part of the rubric? 4. Does the B.E.A.T. apply to beer and breweries specifically or can I use it to figure out how my distillery can release a line of RTDs?5. What is the utility in keeping the parent brand on a wildly successful Endorsed Brand (like New Belgium's Voodoo Ranger) long term?6. What are the downsides to releasing a budget offering under my parent brand (cheap domestic lager, etc.)?7. What will your next book be about?—Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:1. Your Mission is your brewery's immediate, day-to-day marching orders.2. Your vision is future-facing and tells the world where you're going.3. Simon Sinek's Golden Circle (Start with Why).4. Who would win in a no holds barred fight between Simon Sinek or Cody Fague. Simon is in better shape, but Cody has nothing to live for.5. Intrinsic reasons that drive entrepreneurs vs. public-facing stories.6. How do we frame your vision?7. Examples of a Mission and Vision statement from your friends at CODO Design.8. The best scene from the Sopranos? “Is this about the Easter baskets?” -Learn more at www.craftbeerrebranded.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Isaac Arthur and Cody Fague, the founders of Indianapolis-headquartered CODO Design, break down the beer branding trends to watch in 2022 and beyond, following the release of their annual branding trends review.

Join Katie as she sits down with Isaac Arthur, partner with CODO Design as they talk about all things branding, beers, and pretzel necklaces!

Points of discussion:1. CODO Design overview2. Cody and Isaac introductions3. We founded CODO the Monday after graduating from college in 20094. Internship experiences that galvanized our decision to start our own firm right out of school5. How we began to focus on the Food and Beverage space6. Our work in beer, starting 2010 and leading up to current day.7. How did our Craft Beer Branding Guide come to be?8. Why did we write Craft Beer, Rebranded?9. How have we seen the beer industry shift and mature over the last 11 years10. We're working on our third book?-Learn more at www.craftbeerrebranded.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

In this episode you'll learn what the key Craft Beer branding trends are for 2022 and why Brand Values and Brand Architecture are more important than how you look on the shelf.Foxy and Will talk to Isaac Arthur of CODO Design and BeerBrandingTrends.com  about Craft Beer branding trends and much more as we explore the view of the market from a design agency point of view. Isaac has written the book on this topic and not only has an in depth knowledge of the aesthetics and design principles required to win in 2022 but he has keen understanding of the strategic fundamentals that any beverage business needs to get right BEFORE they start thinking about branding design/redesign.  For our  Desert Island Drink we talk to Professor Sam Holloway about his wide variety of beverage enterprises and how his Crafting A Strategy organisation is an invaluable resource for small brewers seeking to learn and grow their strategic and management capabilities with a brewing specific focus, real world case studies and peer to peer support. Sam's choice is a surprise given he has dedicated his life to studying beer. For more highlights and lowdowns follow us on Twitter/Instagram: @BizBevPod (manned by Foxy), or LinkedIn/Facebook (manned by Will).Business of Beverages is self-funded and hosted/ edited/ independently produced by Will Keating. Pádraig Fox co-hosts in a personal capacity.All opinions are those of the person expressing them at all times.Recorded at Hellfire Studios.Support the show (https://www.buymeacoffee.com/BizBevPod)

CODO Design cofounder, Isaac Arthur, fields community submitted questions about our 2021 Craft Beer Branding Trends article.-1. What's your favorite packaging trend this year?2. Do brewpubs really need to package their beer? There were several mentions to this effect and I'm not sure I agree with you. Won't this need fade once we're beyond COVID?3. Can you expand on the packaging lifespan thought from the packaging refresh trend? Isn't the goal to have your packaging become iconic so people can pick it off a shelf anywhere they go?  If you're updating it every couple years, how will people know what to look for on shelf?4. We're currently a brewery in planning. We're considering a 12-pack out of the gate (with painted cans) and wanted to see what you thought about this plan?5. It seems like an “endorsed brand” is the best way to launch a new hard seltzer. Is this approach what you suggest to the majority of your clients or should we consider any other avenues?6. You mentioned that package design might not need to look like a rigid system if it's not going to be distributed and end up on shelf. I'm a designer myself and was surprised to hear this. Can you explain what benefits there would be for a brewery's packaging to not be consistent?7. I agree that the sub brand family approach is working well for older breweries. Do you think a younger brewery could employ this approach or is time in the market what makes it work in the first place?-Join the Beer Branding Trends Newsletter.Read the 2021 Craft Beer Branding Trends article.Buy the Craft Beer, Rebranded book.

How do you refresh your brand without alienating your fans? Blind Tiger Design’s Oceania Eagan and CODO Design’s Isaac Arthur share strategies for rebranding and rallying consumers behind a rebrand.

Jim and Jackie speak with Isaac Arthur, Co-Founder of CODO Design, about the evolution of the craft beer industry, the current trend of brewery rebrands, their 2020 Platinum Crushie win for Best Typography Logo, and review a decade of CODOs cool design books and guides, as well as, their all-new Beer Branding Newsletter.

Isaac Arthur is a cofounder of CODO Design, an Indianapolis-based branding firm founded on the belief that they can create better work by directly including clients in the creative process. Since 2009, he's led branding efforts within the food and beverage industry and spends most of his time traveling around the country helping craft breweries rebrand and redefine their foundational positioning, develop their brand strategy, identity, and internationally- have a recognized package design that sells more beer. This decade of Isaac's work can be summed up in his popular book, the Craft Beer Branding Guide, and his latest book, Craft Beer, Rebranded. Whether you're defining your brand for the first time or reinventing an old one, in this episode we discussed with Isaac the importance and the impact a well-defined branding strategy can have on your business. Enjoy the show, Cheers!

We started a special COVID-19 series of live podcasts on youtube to keep you up to date on what's going with business owners, civic leaders, and community organizations. In this episode, Isaac Arthur, from CODO Design.  https://cododesign.com/meditations-in-an-emergency/ https://craftbeerrebranded.com/ https://www.brewersassociation.org/insights/impact-survey-shows-extreme-challenges/ https://cheersonline.com/2020/04/08/report-46-of-craft-breweries-may-close-within-three-months/?oly_enc_id=8676A7273356F3R

Remember when our podcast was reviewed as being "sorority girls at lunch talking about alcohol?" We might've just fulfilled that reviewer's fantasy. Isaac Arthur, Cody Fague, and Eddie Sahm join us at Hotel Tango's new event space, The Foxhole, to chat about the present and future of beer branding, geek out about music, share frustrations and laughs about customer reviews and, of course, provide an update from their last interview. Get the scoop on CODO Design's new book and Half Liter as the partners discuss how Big Lug Brewing Co is one of the most successful brands that CODO Design has built. They even talk about the strategy behind the "heaviest state's lightest beer," Dïat Pils, and Cody's LinkedIn posts. Drink deep of the culture that surrounds you this week with Isaac Arthur and Cody Fague of CODO Design and Eddie Sahm of Big Lug Brewing Co. Visit the CODO Design Website and the Big Lug Brewing Co. website! Review the episode on iTunes, Twitter, and Facebook! Join our community on Patreon! What We Tasted from Hotel Tango... Rockford Peach The Penny Check out our sponsors for this episode: Hotel Tango Artisan Distillery - hoteltangowhiskey.com  Facebook - @hoteltangowhiskey Instagram - @hoteltangodistillery Twitter - @hoteltangoindy LinkedIn YouTube 2nd St Creative - A small shop you can trust with your big ideas.http://2ndcreative.comhttps://www.instagram.com/2ndstcreative/ https://twitter.com/2NDcreative https://www.facebook.com/secondstreetcreative Drink Culture Website: https://www.drnkcltr.com Drink Culture Newsletter: https://www.drnkcltr.com/newsletter/ Drink Culture Patreon: https://www.patreon.com/drnkcltr Drink Culture Instagram: https://www.instagram.com/drinkculturepodcast/ Drink Culture Facebook: https://www.facebook.com/drinkculturepodcast Drink Culture YouTube: https://www.youtube.com/channel/UCvrw7Fqfw4ZORgZMPJKio-A

Breweries are popping up across the country so fast that it’s hard to keep up. Our guests this week, Isaac Arthur and Cody Fague of CODO Design, specialize in helping...

This week's episode of the Business of Craft Beer Blog Talk Radio Show will feature Isaac Arthur, Designer and Partner of CODO Design. CODO Design is an Indianapolis branding & web design firm founded on the belief that we can create better work by directly including our clients in the creative process. Learn more about our Hands-on Branding process. The phone lines will be open and you are welcome to call in at (929) 477-1757 to join the conversation.

Isaac Arthur is a cofounder of CODO Design, branding firm out of Indianapolis.   CODO was founded on the belief that they can create better work by directly including clients in the creative process. Currently Isaac spends most of his time traveling around the country helping to bring startup craft breweries to market through foundational positioning and brand strategy: naming, package design, responsive web design, and environmental design.

Hey folks! This week I sat down the Isaac Arthur of CODO design to talk about practicing what you preach. As designers we advise our clients in so many ways, but often time forget to listen to our own wisdom. Creative companies large and small end up thinking we’re somehow above the power of marketing […] The post Season 1 / Episode 2: “Practice what you preach” with Isaac Arthur of Codo Design appeared first on Grits & Grids®.