PwC's Digital Pulse Podcast

Since 2002, PwC's Entertainment and Media Outlook has put the spotlight on key trends and forecasts for Australia's entertainment and media sectors.  Now in its fifteenth edition, the report has considerably expanded its original remit in line with the rise of digital and online technology in these industries, incorporating the consumer internet sector, digital publishing and streaming technology, to name a few.  In this episode, PwC Australia’s technology, entertainment and media industry leader David Wiadrowski looks back over the past fifteen years of digital disruption in Australia's media industry. As David notes, while technology has done much to upturn the local media markets, key digital growth opportunities now exist for media organisations that pivot towards Asia.

Traditional loyalty schemes based on cards and points cost a lot to run and retailers are failing to get the data benefit out of them. Richard Blundell, one of our Digital Services Directors, explains what's wrong with loyalty programs today and what the next generation will look like. This episode was previously broadcast on PwC's Retail and Consumer Outlook channel.

The sharing economy has reinvented the approach to some traditional industries - such as Uber has done with transport and Airbnb with hospitality. Where are opportunities for collaborative consumption emerging elsewhere? PwC speaks to global thought leader on the sharing economy, Rachel Botsman.

Producing a meaningful web or mobile app involves listening carefully to your customer in order to work out what their needs are. It’s also essential to optimise your content to suit those needs on whichever platform they use. But now what? Are you measuring the success of your app in the right way?  Joe Brasacchio, Technology Lead, and Stephen Cheshire, UX Principal, from PwC’s Digital Services discuss the options for analysing results – moving beyond hits and downloads to work out what really matters.   

You’ve worked out how your customer feels about you. Either they want to spend hours gazing into your mobile app or they’re here for a good time – but not a long one. How do you construct your mobile app or website accordingly? Joe Brasacchio (Technology Lead) and Stephen Cheshire (UX Principal) from PwC’s Digital Services talk about taking the next step in your customer relationship, and how the most successful love affair comes from embracing user behaviour. 

PwC’s third Connected Retail report, Connecting with tomorrow’s customer… now, examines the behaviours that are set to define the customer of the future.   Richard Blundell, Director, Retail & Consumer, and Shannon Orbons, Senior Manager at Digital Services, draw from inspiration across industries to discuss how retailers can prepare for the demands of tomorrow’s customer, providing a personalised service that anticipates and exceeds expectations. 

There’s no doubt that the mobile revolution has impacted a number of industries but the last five years has seen the biggest shift in user behaviour, not least for the entertainment and media industry.   With consumers around the world fully embracing mobile devices, the challenges now faced by entertainment companies have led to some interesting innovations – however many organisations are still failing to embed mobile at the centre of their business models. In the last of our podcast series on the PwCAustralianEntertainment & Media Outlook, David Wiadrowski of PwC Australia and Marcel Fenez, Global Leader for Entertainment and Media, discuss mobile devices and media content. 

The 2015 PwC Entertainment and Media Outlook highlights seven forms of innovation thatindustryorganisations must strive to implement, in order to survive disruption. PwC Australia's David Wiadrowski and Global Leader for Entertainment & Media Marcel Fenez talk about how organisations can nurture the right ecosystem to promote innovation.

The PwC AustralianEntertainment and Media Outlook shows that after a decade or more of disruption, the entertainment and media industry has emerged to confront a new landscape, one that sees increasing competition from corporate brands that are also publishing content.   For the consumer – who is faced with information through both professional and user generated content – there is more choice than ever. Expectations have risen, too, fuelled by on-demand access that offers convenience.   This has implications for Australia’s entertainment and media industry, which is still too focused on the distinction between traditional and digital forms of media – a divide no longer noticed by consumers. Within this paradigm, how can media businesses offer a great user experience, ensure loyalty and continue to be successful?   Marcel Fenez, PwC Global Leader for Entertainment and Media, and David Wiadrowski, PwC Australia’s Technology, Infocoms, Communications and Entertainment Leader, discuss the blurred lines between traditional and digital media.   

The Global State of Information Security Survey (GSISS), PwC’s annual cyber security report, shows that the convergence of technologies is a major cause of concern for the energy, utilities and mining industries. A greater reliance on operational technology and the use of outdated systems means increasing areas of risk opening up.  Andrew Gordon, partner in PwC’s cyber team in Melbourne and Stephen Loadsman, energy, utilities and mining consulting partner, discuss the critical issues that businesses in this sector must focus on in the coming year.   For more information on PwC’s Global State of Information Security Survey and the energy, utilities and mining industry, please visit this link. 

The Global State of Information Security Survey 2015 (GSISS), PwC’s annual report into the cyber security industry, shows that detected attacks on the energy, utilities and mining industries are increasing at a rapid rate.   Andrew Gordon, Partner in PwC’s cyber team in Melbourne and Stephen Loadsman, energy, utilities and mining consulting Partner, look at the cyber security trends emerging from the past year. 

Thomas Sonderegger, Partner in PwC Australia’s Cyber business, and Nikhil de Silva, lead Partner for Digital Health at PwC Australia explore the issues surrounding cyber security and the Internet of Things in healthcare.   

Detected cyber security incidents in healthcare are rising at double the rate of other industries. Thomas Sonderegger and Nikhil de Silva of PwC Australia discuss the Global State of Information Security Survey 2015. 

Free Trade Agreements are vital for the Australian retail and consumer goods industry and the future growth of organisations, says Stuart Harker, Global Retail & Consumer Advisory Leader at PwC Australia.

The financial services sector is painting an increasingly complex picture when it comes to cyber security. With threat levels rising and sources of attacks multiplying, how best to ensure your business is protected?    Michael Cerny, Partner in PwC Australia's Cyber Security team, and Hugh Harley, PwC's Financial Services Industry Leader, discuss the finance results of PwC’s cyber security report, the 2015 Global State of Information Security Survey. 

Nirosha Methananda discusses the benefits of aligning content marketing with sales, and offers essential tips to ensure a successful content marketing strategy.   

Digital Pulse Editor Nirosha Methananda talks content marketing platforms, how organic marketing is just one way to obtain authenticity in leveraging your brand, and whether it's true what they say about email marketing being dead.

PwC Australia's retail and consumer specialist in the Digital Change team, Richard Blundell talks about the rise of digital devices in store.  Click here to read more about Connected Retail

PwC Australia's Head of Digital Accessibility Sarah Pulis and Senior User Experience Consultant Tal Bloom discuss the benefits of integrating accessible design more closely with UX, harnessing its full potential to empower both the user and the business. Digital Pulse, February 2015.  www.digitalpulse.pwc.com.au Twitter: @PwCAUdigital

Join Trent Lund and Duncan Stone from PwC's Innovation business as they complete the second of a two-part series in the future of innovation and businesses can do to make themselves more innovative. 

In this week's podcast, Trent Lund and Duncan Stone from PwC's Innovation business discuss the future of innovation and how businesses can become more innovative using a variety of different methods. 

Cyber security is more important than ever before. Join Shane Bell and Michael Cerny from PwC's Cyber Security business as they discuss the trends they believe will dominate the cyber security scene over the next year - and what businesses should be doing to protect themselves. 

As we enter the new year, it's a good time to look ahead and think about what the next 12 months may bring - John Riccio and Pierre Legrand from PwC examine the digital trends we can expect to see in 2015. 

It's been a big year for technology - join Rob Chan and Jason Juma-Ross from PwC's Digital Change in discussing the key technology and digital trends of the past year, their impact and a little of what we can expect to see dominate in the year ahead. 

The rise of technology in everyday life has changed the consumer forever - now customers want more information, more reliable recommendations and more tailored service. And they want it on every channel available. In this week's podcast join our customer team as they discuss key trends among consumers for 2015. 

Retailing is undergoing a huge transformation - but customers still they value a physical store. What can businesses do? This week, John Riccio and Stuart Harker from PwC discuss the new report, "Connected Retail", and explore what businesses must do to remain relevant and go beyond a multi-channel approach. 

A recent article suggests FitBit data will be used in a court case. In today's podcast we discuss the ramifications of the growth of data and information being used in these types of cases, and how businesses should respond.

With the Christmas season approaching, retailers are facing another round with 21st century consumers. In today's podcast we examine some of the latest digital trends and what businesses will be expected to provide this season. 

Recently PwC announced it would embark on a new partnership with Google that would affect both employees and external clients. In today's podcast Digital Change leader John Riccio talks about how this partnership will change everything - especially the way PwC works everyday. 

Businesses in Australia have access to one of the best tax benefits for research - the R&D Tax Incentive. But many say it's cumbersome and hard to apply for - which is why PwC has developed a new product to make it easier. Today we discuss that product and the importance of R&D for small businesses. d

The issue of privacy doesn't just concern privacy, but entire business models and the future of advertiisng. PwC Digital Intelligence lead Jason Juma-Ross comes on the podcast to discuss how the future of privacy is changing, and how new models will need to adapt to consumers' modern understanding of private information.

Leaks and hacks are commonplace now - and Dropbox users discovered that this week. Today we have PwC partner Richard Bergman, from the cyber team, and cyber security specialist Duncan Alderson to discuss the importance of third party security. 

The importance of using data and analytics in decision-making can't be underestimated, but many executives say they aren't sure of how to harness this power most efficiently. John PwC's head of analytics, John Studley, as he discusses a recent PwC report which surveyed executives about their use of data in decision-making

In the past few weeks, several announcements regarding Bitcoin have pushed the currency further into the mainstream. Join Chris Warry from PwC's retail business, and Daniel Polkinghorne from Digital Change to discusss the ramifications of a significant rise in Bitcoin take-up. 

Join head of PwC's Digital Change, John Riccio, along with Jason Juma-Ross, head of PwC's Digital Intelligence unit, to discuss not only the Apple Watch and what impact it will have on retail and fashion, but also the wearables market in general. 

Join PwC's Trent Lund and Jeremy Thorpe as they talk about a recent report which shows Australia may be missing the mark when it comes to innovating with data.