Podcasts about digital retail

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Best podcasts about digital retail

Latest podcast episodes about digital retail

Strategy with Jason
The #1 Mistake Dealers Make With Digital Retail Handoffs | Strategy with Jason ft. Faraaz Ghauri

Strategy with Jason

Play Episode Listen Later Jan 15, 2026 41:12


Is digital retail helping your dealership—or quietly killing your margins? In this episode of Strategy with Jason, Jason Harris sits down with Faraaz Ghauri, VP of Digital Retail at NETSOL, to break down where most digital retail strategies fail—and what dealers must do to fix the online-to-in-store handoff before it destroys trust, profitability, and retention. Today's car buyer completes over 90% of the journey online, yet most dealerships force customers to restart the process the moment they walk into the showroom. The result? Lost trust, slower deals, compressed margins, and poor CSI. If you're serious about improving speed, compliance, customer experience, and consistent revenue, this episode will change how you think about digital retail.

Framtidens E-Handel
AI i Digital Retail: Från Agentic Commerce till Intelligent Techstack - Adobe, Vaimo & Bluestone PIM #337

Framtidens E-Handel

Play Episode Listen Later Dec 9, 2025 77:39


I det här specialavsnittet tar vi dig till frukosteventet “AI Breakfast for Digital Leaders” som presenterades av Adobe, Vaimo och Bluestone PIM, där vi hör Morten Naess (CPIO, Bluestone PIM), Jakob Dahlner (CTO, Elon Group) och Dennis Koraen (Head of Marketing & E-commerce, Granit) dela insikter om hur man kombinerar datakvalitet, automation och customer obsession för att skapa affärsvärde i realtid. Vi får höra om hur moderna retailbolag bygger techstackar som klarar både tillväxt och AI-omställning, om konkreta kundcase, datakvalitet som tillväxtmotor, AI-integrering i realtid, och hur man framtidssäkrar sin commerce-setup i en komplex omnikanalvärld.https://business.adobe.com/https://www.vaimo.com/sv/https://www.bluestonepim.com/08:40 – AI möjliggör skalbar contentproduktion - snabba test & iteration15:10 – Datakvalitet som bas för PIM, CX och AI-strategier28:30 – AI på kundtjänstdata - GPT som analysmotor34:55 – Utmaning: tonalitet & varumärkeskontroll i AI-genererat innehåll39:20 – AI-pilotprojekt kräver modularisering av techstack45:10 – Hallucinationer i AI - varför human QA fortfarande behövs52:05 – Vision: autonoma system för content, inköp och marknad58:30 – Lärdomar från bilbranschen - AI som säljstöd, inte hot65:15 – Nya kompetenser: adaptivitet, analys, promptförståelse71:45 – MVP-fokus krävs för att AI ska ge faktisk affärsnytta76:30 – Framtidens PIM: composable, API-först, integrerat i CX81:10 – AI demokratiserar data men kräver ny organisationsstrukturHär hittar du Morten Naess, Jakob Dahlner & Dennis Koraen:https://www.linkedin.com/in/morten-naess/ https://www.linkedin.com/in/jakob-dahlner-a1670234/ https://www.linkedin.com/in/denniskoraen/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducenter Michaela Dorch & Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

#DigitalRetailer Podcast
Digital Retail Success Starts with Staffing: People, Process & Performance

#DigitalRetailer Podcast

Play Episode Listen Later Nov 19, 2025 20:13


Everyone wants to be a digital retailer—but most dealerships fail because they don't have the people in place to execute. In this 360 live, I break down the foundational math of digital retailing: leads per person, opportunities per person, and the accountability layer that separates strategy from wishful thinking. You can't automate your way out of a staffing problem. If you want to deliver a high-conversion experience through tools like intice360°, DealMaker, Express Cash Offer—you need the right product people matched to the right processes with clear performance expectations.This session is about getting real with your staffing plan. If you're pushing 300 leads a month through digital funnels and expecting 2 people to follow up effectively... you're not in the digital retail game. You're playing digital make-believe.

FiringTheMan
The Future of Live Shopping and Digital Retail with John Roman

FiringTheMan

Play Episode Listen Later Nov 4, 2025 37:57 Transcription Available


What happens when you sell your company, then buy it back to take it private again? We sit down with John Roman, CEO of Battle Brands, to unpack the bold moves behind Battle Box's rise—from a Facebook-fueled launch to an eight-figure portfolio, a high-profile acquisition, and a decisive buyback that reset the roadmap on his terms.John walks us through the early grind, the moment he left a comfortable corporate path, and the hard choices that unlocked growth: firing a non-performing partner, recruiting a top creator in-house, and making content the engine rather than a side project. We dig into why human storytelling beats hard selling, how raw behind-the-scenes moments build trust, and why community is the most defensible moat in e-commerce. If you're aiming to reduce churn and raise LTV, you'll hear how reframing “subscription” as “membership” unlocks recurring revenue with real perks, belonging, and out-of-box value that customers actually feel.Then we go deep on live shopping. After years of hype, John explains why the U.S. market is finally ready, how Whatnot differs from doomscrolling on TikTok, and what it takes to scale from a 10-hour test to 45 hours of weekly programming with multiple hosts and show runners. The playbook is fast, vertical, and emotionally driven—short attention spans, quick decisions, and high intent. We connect the dots between creator-led content, membership benefits, retention strategy, and live shopping as an always-on touchpoint that turns fans into customers and customers into advocates.If you're building an e-commerce brand, this conversation delivers practical ideas on content strategy, community building, membership design, retention levers, and the live commerce stack. Subscribe, share this with a founder who needs a push, and leave a review with the one tactic you'll test next.Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

Le Panier
#358 - Cherico : comment lancer un produit grande consommation avec le parfait mix digital & retail ?

Le Panier

Play Episode Listen Later Oct 17, 2025 49:17


Alors que le café domine un marché estimé à 7,5 milliards d'euros, deux associés ont choisi de miser sur une alternative française, responsable et moderne : la chicorée.Dans cet épisode, Laurent Kretz invite Guillaume Roy, cofondateur de Galia, qui revient 10 ans après avec un nouveau pari pour le moins audacieux : remettre au goût du jour la chicorée avec Cherico. Guillaume raconte comment il a transformé un produit jugé “dépassé” en une marque pop et désirable, comment il a conjugué retail et digital pour booster les ventes en supermarché. Au programme : 00:00:00 - Introduction du podcast et présentation de l'invité.00:07:59 - La naissance de Cherico sur le marché du café.00:13:14 - L'envie de repenser la façon de consommer le café.00:18:57 - Les premières créations et les choix de distribution, entre DNVB et retail. 00:26:38 - Trouver sa place sur un marché saturé : communication, positionnement et public visé. 00:41:14 - Comment gérer sa croissance en GMS ?00:44:41 - Les projets à venir et la vision d'avenir Et quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

The Core Report
BONUS: The Commerce Shift – How Digital Retail is Redefining India

The Core Report

Play Episode Listen Later Sep 22, 2025 38:34


India is now the world's number two online shopping nation with over 270 million digital shoppers and a $60 billion e-commerce market that is only getting started. But what makes India's digital retail story unique, and how will it reshape global business?We're kicking off a brand-new series, Eye on Retail, supported by Flipkart, with a power-packed conversation featuring Manan Bhasin (Bain & Company) and Sangeeta Gupta (NASSCOM). Discover how: a) Quick commerce and fashion are redefining shopping habits across India b) Tier 2 and tier 3 cities are driving unexpected retail growth c) Consumer trust, regulation, and AI-driven tools will shape the next phase of digital retail ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Remarkable Retail
Driving Digital Retail at Scale: Loblaw's EVP & CDO Lauren Steinberg on Customer Experience Transformation

Remarkable Retail

Play Episode Listen Later Sep 16, 2025 53:28


This week the Remarkable Retail podcast delivers a dynamic mix of breaking retail news and an in-depth interview with a top retail innovators, Lauren Steinberg, Loblaw Executive Vice President and Chief Digital Officer at Loblaw, Canada's biggest retailer.Steve Dennis and Michael LeBlanc kick off a wide-ranging news segment, analyzing how tariffs, inflation, and global economic uncertainty are reshaping retail. They explore the upcoming Federal Reserve decision, the rise in food and apparel costs, energy pressures tied to AI-driven data centers, and how these forces are squeezing consumers' discretionary spending. The hosts also discuss RH's Paris flagship opening as a bold case study in reinvention, contrasting the brand formerly known as Restoration Hardware's bold ambition with the incremental strategies that have failed legacy brands. Finally, they highlight Sam's Club's new digital-first presentation layer—showing how even complex retailers can aim higher, move faster, and deliver remarkable customer experiences.Guest Lauren Steinberg--who recently assumed the expanded role of Chief Digital Officer at Loblaw after a decade leading digital, loyalty, and retail media--offers a behind-the-scenes look at how Loblaw is serving nearly every Canadian through its grocery, pharmacy, financial services, and apparel businesses, anchored by iconic brands like President's Choice, and Joe Fresh.Laurnen explains how Loblaw's digital strategy is centered on convenience, affordability, and relevance, with AI playing a critical role in personalization, supply chain efficiency, and the evolution toward agentic AI. Lauren also details the company's fast-growing retail media network, designed to connect brands with customers in ways that are accountable, measurable, and integrated across both digital and physical retail. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

The Retail Journey
From Dorm Room to Digital Retail Revolution: The Retail Journey with Brad Godwin

The Retail Journey

Play Episode Listen Later Jul 16, 2025 45:34 Transcription Available


What if there was a "third place" in retail media that went beyond product pages and high-level brand communications? Brad Godwin, SVP of CPG Partnerships at Breaktime Media, reveals how brands can create meaningful connections with shoppers through personalized digital experiences.The retail landscape is evolving rapidly, with value now encompassing far more than just price. Today's consumers seek experiences, trust, and relationships with brands. Breaktime Media addresses this by building what Godwin calls "experiences you want to put on your fridge" – digital brand pages that combine personalization, storytelling, and seamless commerce.For CPG brands facing complex product assortments, Breaktime's approach offers a compelling solution. Rather than overwhelming shoppers with options, their interactive quizzes and personalized recommendations help consumers quickly find the right products for their needs. This personalization drives tangible results, with an average $2.87 incremental return on advertising spend.What makes Breaktime's model particularly attractive is its performance-based structure. They build brand experiences at no upfront cost, charging only for actual customer engagements. This "cost per human engagement" approach ensures brands pay for results, not just impressions.Through a new partnership with Walmart Connect, Breaktime is also reimagining retail events by extending physical demonstrations into the digital realm. This allows brands to maintain deep customer connections while dramatically increasing reach and improving measurement.At its core, Breaktimes philosophy centers on human connection. As Godwin thoughtfully notes in the episode, "We're all trying to do the same thing – we want connection with each other, we want to be known, we want to be seen and loved." In an increasingly digital retail world, perhaps that human element matters most of all.Ready to transform how customers experience your brand online? Discover how personalized digital experiences can drive meaningful engagement and conversion for your products.

Talk Commerce
From Caribbean Roots to Digital Growth The Evolution of Sam's Caribbean Marketplace

Talk Commerce

Play Episode Listen Later Jun 24, 2025 17:55


SummaryIn this episode of Talk Commerce, Melissa Morris shares her journey in transforming her family's business, Sam's Caribbean Marketplace, into a modern e-commerce platform. With over three decades of history, Melissa discusses her role in revamping the business's online presence using Shopify, enhancing customer engagement through marketing strategies, and introducing innovative services like grocery delivery to Jamaica. She also reflects on her personal passions and the cultural influences that shape her work.TakeawaysMelissa started working in her family's business at 14.The transition to Shopify involved importing over a thousand products.Customer engagement is enhanced through videos and photography.The new website has improved user experience significantly.Innovative services include grocery delivery to Jamaica.Melissa's passion for art and music influences her work.Cultural influences play a significant role in the business.The business is experiencing new customer interest post-transition.Challenges included high shipping costs on the old website.Melissa encourages connections on LinkedIn for networking.Chapters00:00Introduction to Sam's Caribbean Marketplace03:24Early Experiences in Family Business06:06Revamping the Online Presence08:39Integrating Food and Online Sales11:32Innovative Delivery Services14:21Challenges and Future Outlook17:00Cultural Influences and Closing Thoughts

EHI Retail Insights
umdasch – Tech am POS: von nice-to-have zu must-have

EHI Retail Insights

Play Episode Listen Later May 21, 2025 37:33


Digital Signage, ESL und Instore Analytics – nice-to-have oder must-have? Heute zu Gast unser Supporter umdasch the Store Makers. Über Digital Retail spreche ich mit dem Managing Director Digital Solutions: Bernd Albl. Wie können Retail Erlebnisse mithilfe digitaler Technologien am POS neu gedacht werden? Welche Vorteile und Möglichkeiten bieten sich mir als Händler? Und welcher heiße Scheiß kommt in Zukunft noch am POS auf uns zu?

The CPG View
Connected, Not Complicated: A New Vision for Digital Retail (Frank Mulcahy, Head of Sales at Chewy Advertising)

The CPG View

Play Episode Listen Later May 8, 2025 23:12


Chewy has built an incredibly loyal customer base. How do you ensure that advertising remains a helpful and additive part of the shopping experience?Chewy recently launched a newly optimized version of its retail media network, Chewy Ads. What drove the refresh, and what key features or enhancements does it introduce?With new formats like video ads, offsite placements, and deeper performance insights, how are these updates helping brand partners drive discoverability, conversions, and long-term growth?Many CPG brands are expanding into pet care. What advice would you offer to brands looking to break into this highly loyal category—and how can retail media accelerate their success?Chewy's success is rooted in trust and strong customer relationships. How do you balance the need to grow ad revenue while preserving the authenticity and credibility that pet parents have come to expect? 

Talk Commerce
Inside the Future of Shopping with Jason Grunberg at eTail 2025

Talk Commerce

Play Episode Listen Later Apr 17, 2025 17:13


My conversation with Jason Grunberg, Chief Marketing Officer at Bluecore digs into the future of retail, focusing on how retailers can adapt to evolving consumer needs and enhance the shopping experience. It emphasizes the importance of understanding consumer evolution and the opportunities it presents for retailers.TakeawaysThe future of retail is about understanding consumer evolution.Retailers must adapt to meet changing consumer needs.Conferences provide insights into the future of retail.Enhancing the retail experience is crucial for success.Capitalizing on opportunities requires evolution in retail strategies.Consumer behavior is constantly changing and must be monitored.Retailers should focus on offering better experiences.The conference aims to explore future retail trends.Understanding the market is key to retail evolution.Collaboration among retailers can lead to better solutions.Chapters00:00Introduction to Agentic Commerce20:55The Evolution of AI in E-Commerce23:53Personalization and Consumer Experience27:11The Future of Consumer Agents30:08Data Management and Retail Strategy33:10Bluecore's Role in AI Shopping Assistants

The eCommerce Toolbox: Expert Perspectives
From Boutique to Browser: Ewoud Frielink on Scaling Personal Touch with Tech

The eCommerce Toolbox: Expert Perspectives

Play Episode Listen Later Apr 9, 2025 16:58


Today we explore the future of personalization in ecommerce with Ewoud Frielink, CTO of Omoda. As a leading Dutch fashion retailer, Omoda is pushing the boundaries of AI-driven experiences. Ewoud shares how the company launched its AI stylist, refined its omnichannel approach, and harnessed generative AI to bring boutique-style service to scale. Tune in for expert insights from the forefront of fashion and technology.

The eCommerce Toolbox: Expert Perspectives
How Camper is Redefining A New Era of Customer Engagement with Alan Ferrero

The eCommerce Toolbox: Expert Perspectives

Play Episode Listen Later Mar 26, 2025 14:16


Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values.

The eCommerce Toolbox: Expert Perspectives
How Tractor Supply is Driving Ecommerce Growth with Rick Lockton, VP of Ecommerce at Tractor Supply

The eCommerce Toolbox: Expert Perspectives

Play Episode Listen Later Mar 19, 2025 18:36


Welcome to the 76th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Rick Lockton, VP of Ecommerce at Tractor Supply, for an in-depth discussion on how the company is innovating in digital retail while maintaining its strong physical store presence. Rick shares insights into his career journey from Walmart to Tractor Supply, the evolution of ecommerce in retail, and the strategic balance between digital experiences and in-store service. He also dives into AI adoption, customer-centric strategies, and the unique challenges of serving a specialized customer base.

The Frictionless Experience
Coffee, Convenience and Conversion: Reducing Friction on Mobile Ordering Apps with Adam Candela (ex-Dunkin', Staples)

The Frictionless Experience

Play Episode Listen Later Mar 10, 2025 41:52


What if creating frictionless digital experiences isn't just about making things easier, but finding the perfect balance between ease and profitability?Join hosts Chuck Moxley and Nick Paladino as they talk with Adam Candela, former Director of Digital Retail and Digital Marketing at Dunkin' Brands. With over 25 years of digital experience including roles at BJ's Wholesale Club and Staples, Adam shares insights on balancing frictionless experiences with business objectives, building effective digital teams, and avoiding the pitfalls of over-automation.Lessons from this episode:1. Balance customer convenience with profitability by maintaining strategic friction points that create opportunities for additional value and sales.2. Encourage innovation within teams by practicing humility as a leader and creating safe spaces for all team members to contribute ideas.3. When implementing digital initiatives, focus first on solving the right problem rather than rushing to quick solutions that might miss the mark with customers.Want more tips and strategies to create frictionless user experiences? Subscribe to our newsletter!https://www.thefrictionlessexperience.com/frictionless—Adam's LinkedIn: https://www.linkedin.com/in/adamcandela/Chuck's LinkedIn: https://www.linkedin.com/in/chuckmoxley/Nick's LinkedIn: https://www.linkedin.com/in/npaladino/Chapters:(00:00) Introduction(02:15) Defining Frictionless Digital Experiences(04:45) Challenges of Order-Ahead Technology(07:15) Balancing Convenience with Business Needs(08:45) Location-Based Notifications and Personalization(12:15) Social Engineering in Digital Design(15:45) When Frictionless Hurts Profitability(21:15) Balancing Automation and Personalization(27:00) Internal Friction and Team Dynamics(32:00) Avoiding the "Hippo" Effect in Meetings(35:00) Common Misconceptions About Digital Experiences(38:30) Conclusion

The eCommerce Toolbox: Expert Perspectives
AI & Mobile-First Design Are Disrupting Retail – Here's Why, with Sienne Veit

The eCommerce Toolbox: Expert Perspectives

Play Episode Listen Later Feb 26, 2025 21:20


Welcome to the 73rd episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Sienne Veit, Founder & Chief Product Officer of Invisible Stuff, for an in-depth discussion on her expertise on mobile-first design, AI's transformative role in retail, and the future of product management. Sienne Veit discusses actionable strategies on how to optimize customer journeys, go beyond traditional metrics, and embrace AI for both front-end and back-end retail innovation.

Retail Podcast
Top 5 Digital Retail Trends 2025: Michelle Evan, Euromonitor

Retail Podcast

Play Episode Listen Later Feb 6, 2025 16:32


Join us for a conversation with Michelle Evans, Global Lead for Retail and Digital Consumer Insights at Euromonitor, as she reveals the top five digital trends that will transform retail in 2025. In this episode, Michelle discusses:  • Rebuilding Consumer Trust: The shift toward micro and nano influencers and the role of social media in establishing credibility.  • Shopification of Social Media: How platforms like Instagram and YouTube are integrating seamless in-app purchasing experiences.  • Video-Driven Engagement: Why 71% of consumers are streaming videos weekly and what that means for e-commerce.  • Budget-Conscious Markets: The rise of digital tools for deal-hunting in a cost-sensitive environment.  • The AI Revolution: How AI is creating more intuitive and personalized shopping experiences.  Highlights & Timestamps:  • 00:00 – Introduction and context on the competitive landscape (Zara, H&M, Shein) • 00:00:24 – Guest introduction: Michelle Evans of Euromonitor • 00:01:07 – Michelle's background and Euromonitor overview • 00:03:00 – Trend 1: Rebuilding Trust with Micro & Nano Influencers • 00:04:15 – Trend 2: Shopification of Social Media • 00:06:18 – Trend 3: Rise of Video-Driven Engagement (71% streaming weekly) • 00:10:26 – Trend 4: Navigating a Budget-Conscious Market • 00:14:16 – Trend 5: AI and its impact on creating intuitive e-commerce experiences Key Takeaways:  - Authentic influencers are replacing traditional macro influencers. - Social platforms are evolving into complete shopping experiences. - Video content is revolutionizing consumer engagement. Learn more about these trends and how your brand can stay ahead of the curve. Subscribe for more insights on the future of retail!

The Voice of Retail
Retail Strategist Carl Boutet and his latest book "Blind Spot: Navigating the Unseen Effects of Technology on Commerce"

The Voice of Retail

Play Episode Listen Later Jan 31, 2025 39:45


On this episode of The Voice of Retail, host Michael LeBlanc speaks with retail strategist, professor, and author Carl Boutet about his journey in academia, insights from NRF 2025, and his latest book, Blind Spot: Navigating the Unforeseen Effects of Technology on Commerce.Carl discusses his evolving role in retail education, including his work at McGill University and teaching in Asia. He shares how his exposure to different global markets, particularly in Vietnam, has shaped his perspectives on retail innovation and emerging technologies.A key topic of discussion is Carl's take on NRF Big Show 2025, where AI and data-driven solutions dominated conversations. He reflects on the challenge of differentiation in a market saturated with AI-driven tools and emphasizes the need for retailers to focus on strategy, not just technology.The conversation also delves into the intersection of AI, AR, and emerging technologies. Carl suggests that while innovations like Apple Vision Pro and AR-driven retail experiences are gaining traction, businesses must strike a balance between digital adoption and human interaction.Michael and Carl also touch on ethical concerns surrounding AI, digital governance, and unintended consequences of rapid technological change. Carl argues that while the digital world is expanding, businesses must remain adaptable, curious, and prepared for industry disruptions.Finally, Carl introduces his book Blind Spot, which explores overlooked technological shifts in commerce. He encourages retailers to broaden their perspectives, seek inspiration beyond their immediate industry, and engage with the next generation of leaders.Listeners can purchase Blind Spot exclusively through Carl's website, StudioRX.world. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Colour Kristina Talks Podcast
Ep 188: Affiliate Codes & Digital Retail: The No-Stock Strategy Every Hairdresser Needs

Colour Kristina Talks Podcast

Play Episode Listen Later Dec 10, 2024 62:36


Digital retail is the future of selling salon products, and it's easier than you might think. Unlike traditional retail—where you purchase inventory, stock shelves, and sell products—digital retail removes the need for physical stock entirely. Instead, you become an affiliate. By recommending products to clients and sharing your unique affiliate code, clients can purchase online using your code, earning you a commission. No inventory, no storage, and no upfront costs.   In Episode 188 of the Colour Kristina Talks Podcast, Kristina Russell (@colourkristina) interviews a digital retail expert to help hairdressers, stylists, and salon owners discover how to boost income using affiliate codes. Learn how to sell products online without holding stock, connect clients with the best products, and grow your salon profits.   Our guest, Victoria Domazet, is a trailblazing educator transforming how hairdressers embrace affiliate programs and digital tools. If you've ever wondered how to earn more without stocking shelves or whether online product sales could work for you, this episode is a must-listen. Listen now!   Episode show notes here.   Follow the show host @colourkristina, and if you have questions or in-salon training requests, email us at support@kristinarussell.com.au or send a DM on Instagram.   The Colour Kristina Talks Podcast is hosted by Hair Colourist and Educator, Kristina Russell.  Click here to register now for the free hair colour masterclass - How to Achieve Red and Copper Hair Colour without the costly mistakes and redo requests.

Remarkable Retail
The World's First Omni-channel, er, Unified Commerce Executive? (E)

Remarkable Retail

Play Episode Listen Later Nov 5, 2024 30:59


“The success of our brand will increasingly be determined by our ability to meet our customers' needs anytime, anywhere, anyway.”Arthur Martinez, Sears CEO, February 1999You might be wondering who was the first person to lead omni-channel efforts at a major retailer. Was it Phil Phygital, Sean Seamless, Uri Unified, or someone else entirely? This week, in this encore episode, we reveal our answer.But before we get into the heart of the episode, we pause briefly to share the exciting news that both of us we're recognized as top retail thought leaders on the inaugural list of "NRF Retail Voices." Learn more and see the other honorees here.Then it's on to our discussion, starting with why it's taken so long for retailers to embrace the blur that is modern retail today and why so many still act as if the idea of "omni-channel," "unified commerce"--or, as I like to call it, "harmonized retail"--is a new phenomenon.  About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Remarkable Retail
Taking the Pulse of Digital Retail with Zia Daniell Widger, Chief Content Officer, eMarketer

Remarkable Retail

Play Episode Listen Later Oct 29, 2024 46:50


Joining us in the Bambuser podcast studio for the first of several episodes recorded live at Shoptalk's inaugural fall event in Chicago is Zia Daniell Widger, Chief Content Officer at eMarketer.In a wide-ranging conversation on digital trends across the globe, Zia's shares both her many years of experience in her current role (along with stints at Shoptalk, Forrester, and Jupiter Research) combined with new research to shine a light on where retail is headed. Among the topics we cover is the continued importance of physical retail, the outlook for grocery retail, creator commerce, and a whole lot more.But first we unpack the most important retail news of the week, starting with what appears to be a "wait and see" attitude on the part of consumers and businesses alike as the US election approaches. Then we dig into the growing turmoil in the luxury market before turning our attention to Bed, Bath & Beyond return to physical retain and Starbucks plans to reboot their brand.About ZiaZia is the Chief Content Officer at EMARKETER where she oversees our team of 100+ analysts, forecasters, researchers and editors. The team covers a wide range of topics, from emerging digital trends and technologies like genAI, retail media and the creator economy to issues like cookie deprecation, brand safety and the digitization of grocery, beauty, fashion and more. Zia's own expertise lies in worldwide retail and ecommerce. She's lived and worked in 10+ countries and regularly keynotes major events around the globe. Prior to joining EMARKETER, Zia was the Chief Global Content Officer at Shoptalk and co-founder of Groceryshop. She also spent 7 years at Forrester Research where she led the global omnichannel retail team. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

The eCommerce Toolbox: Expert Perspectives
E-commerce Expert Kelly Goetsch: On Headless Commerce and Microservices

The eCommerce Toolbox: Expert Perspectives

Play Episode Listen Later Oct 15, 2024 27:24


In this episode of the E-commerce Toolbox: Expert Perspectives podcast, Kailin Noivo is joined by Kelly Goetsch, Chief Strategy Officer at Commercetools and an influential voice in headless commerce. Kelly, a seasoned expert in e-commerce architecture, shares his experiences and insights on the evolution of digital commerce platforms, drawing from his extensive background in technology leadership at Oracle and ATG. He delves into the benefits of a headless approach to commerce, emphasizing the flexibility and scalability it offers to modern retailers. Tune in to discover how brands can future-proof their digital commerce strategies through innovation and technology leadership.

AI Applied: Covering AI News, Interviews and Tools - ChatGPT, Midjourney, Runway, Poe, Anthropic

In this episode, we explore how Amazon Rufus is revolutionizing the digital retail landscape. Discover the innovative features and impacts of this technology on the future of online shopping. Get on the AI Box Waitlist: ⁠⁠https://AIBox.ai/⁠⁠ AI Facebook Community: https://www.facebook.com/groups/739308654562189 Conor's AI Newsletter: https://www.ai-mindset.ai/ Podcast Studio Network: https://podcaststudio.com/network/

Remarkable Retail
Getting Your Omni-Channel Game On with Arianne Parisi, EVP & Global CDO, JD Sports

Remarkable Retail

Play Episode Listen Later Jun 25, 2024 45:47


In our final episode recorded at Shoptalk Europe in the Bambuser remote podcast studio our guest is Arianne Parisi, EVP & Global Chief Digital Officer for JD Sports. JD Sports is a fast growing sports fashion retailer, with over 3,400 stores across Europe, North America, and Asia. Arianne shares the keys behind JD's remarkable global growth trajectory while also taking us inside how digital and physical shopping experiences are converging, and what that means for the evolution of customer journeys. We also discuss the idea that "silos belong on farms, and the broader challenges of leading a digital transformation.But first we do our usual review of the week in retail news, starting with a slow down in US housing starts--which does not portend well for a rebound in home retail any time soon. We explore a promising application of generative AI at Target, before revisiting the growing strength of private label brands, news that the great acceleration in grocery is proving to be largely without merit, and wonder whether apparel is getting a boost from the popularity of GLP-1 drugs. We close with news that Netflix has two entertainment venues set to open next year.****************************************Our interview with Azita Martin, VP-Retail, NVIDIA.UK pre-order for Leaders LeapReview links for Leaders Leap:AmazonGoodreads About UsSteve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the all new Leaders Leap: Transforming Your Company at the Speed of Disruption , now available for purchase in the U.S. and available for pre-order at book retailers elsewhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..Don't forget to join Steve's new Linked Group for his new book.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail,Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois. Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

Remarkable Retail
Remarkably Global with Javier Figar, Chief Retail Officer, Tendam

Remarkable Retail

Play Episode Listen Later Jun 18, 2024 44:30


In the third of our episodes recorded at Shoptalk Europe in the Bambuser remote podcast studio our guest is Javier Figar, Chief Retail Officer for Tendam. Tendam is a Spanish fashion retailer, with presence in 79 countries and a total of 2,056 points of sale. Javier helps us understand what makes Tendam unique and how their portfolio has grown through a mix of organic growth and acquisitions. He also shares his valuable leadership insights gleaned from his diverse background and having worked and lived in eight different countries. We also learn about Tendam's expansion plans and potential IPO later this year.But first we kick things off with Steve's reflections on his time in Singapore attending the NRF APAC Big Show, before shifting into our usual dissection of the week in retail news. We start with a fast-paced review of the latest US monthly sales figures. Then we try to make sense of WHP's plans to acquire yet another retailer (this time it's Express) out of bankruptcy before moving on to wonder whether the multi-year growth of dollars stores has hit a wall. About UsSteve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the all new Leaders Leap: Transforming Your Company at the Speed of Disruption , now available for purchase in the U.S. and available for pre-order at book retailers elsewhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..Don't forget to join Steve's new Linked Group for his new book.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and media entrepreneur. He has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Secure conference with leaders from The Gap and Kroger talking about violence in retail stores, keynotes on the state & future of retail in Orlando and Halifax, and at the 2023 Canadian GroceryConnex conference, hosting the CEOs of Walmart Canada, Longo's and Save-On-Foods Canada. Michael brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael also produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in North America, Remarkable Retail,Canada's top retail industry podcast; the Voice of Retail; Canada's top food industry and the top Canadian-produced management independent podcasts in the country, The Food Professor, with Dr. Sylvain Charlebois. Rethink Retail has recognized Michael as one of the top global retail influencers for the fourth year in a row, Coresight Research has named Michael a Retail AI Influencer, and you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state of the retail industry in Canada and the U.S., and the future of retail.

Used Car Dealer Podcast
UCDP Ep #60 - Interview with Bob Lanham of CarNow on Automotive Digital Retail in 2024

Used Car Dealer Podcast

Play Episode Listen Later Apr 29, 2024 18:54


In this episode of the Used Car Dealer Podcast, Zach Klempf interviews Bob Lanham, SVP of OEM & Marketing at CarNow. They discuss Bob's second time on the podcast and move to CarNow, the strategic deployment of CarNow's recent $40M funding from Runway Growth Capital, and CarNow's unique position in the digital retailing landscape. They also discuss misconceptions about digital car buying, the future of the auto sales, CarNow's innovative technology, and their use of AI to enhance customer and dealer experiences. Some of the questions asked include:Q) Why did you choose CarNow after leaving Meta?Q) What will you do with the $40M funding from Runway?Q) How is CarNow different from other digital retailing companies?Q) What are the biggest misconceptions about digital retail from dealers and consumers? Q) How will car buying change, and what will CarNow's role be?Q) How does CarNow's technology improve the car buying experience?Q) Can you explain CarNow's partnership strategy and its benefits for dealers?Q) What steps is CarNow taking to stay leading in technology and market trends?Q) What new features or updates can we expect from CarNow in 2024?Listen to our other podcast episodes: https://www.sellyautomotive.com/podcastTranscribe of this podcast - https://blog.sellyautomotive.com/blog/carnow-bob-lanham-2024

Unpacking the Digital Shelf
How to Activate a Killer Brand, with Natalie Cotter, Sr. Director, Digital Retail at Liquid Death Mountain Water

Unpacking the Digital Shelf

Play Episode Listen Later Apr 1, 2024 28:33


Standing out in a crowded beverage market takes creativity, endless energy, and, at least in one case, a passion for murder. I'm talking of course about the brand Liquid Death, which has grown from an Amazon listing in 2019 to a massive online presence as well as showing up behind 110,000 brick and mortar doors. The bond they have created between the Liquid Death brand and their “humans”, as they call their consumers, is truly remarkable. Natalie Cotter, Sr. Director of Digital Retail at Liquid Death, joined the podcast to share some thirst-quenching details on how they continue to kill it in the beverage aisle.

The Meaningful Media Podcast
Driving Growth in Digital Retail Media

The Meaningful Media Podcast

Play Episode Listen Later Mar 20, 2024 39:54


Opening Season 3 of The Meaningful Media Podcast, host Ben Downing sits down with Alex Hase, General Manager and Chief Revenue Officer at software-as-a-service solution provider Mirakl and Molly Hop, EVP Market, Havas Media Network to explore how businesses can deliver digital growth by getting the media experience right from all perspectives of ecommerce. Key themes in this meaningful conversation:The evolution of Retail Media“Retail media is not a new concept. Digital retail media is blossoming significantly but it's really about trying to engage consumers in that path to purchase so you can influence and/or expose them to things they might not otherwise have been exposed to. Whether brand or retailer you are either trying to complement the path to purchase the consumer is already on or you're trying to identify something that you think they might benefit from,” explains Alex Hase.Marketplaces & Opportunities for GrowthCustomers want to buy everything, anywhere, and have it delivered quickly. To do that retailers need to address that need. “For retailers, they are addressing this new world and how to combine it with in store experience, so they don't cannibalise their retail experience. For brands, they are asking how they can directly interact with their consumers and help them understand the full portfolio of goods available to them,” says Alex Hase. Marketplaces enable sellers to sell their products on a retailer's ecommerce site. Another opportunity is 'drop ship' where a retailer brings a brand on board to carry out the fulfilment of a specific product.Role of Agency for Brands Amazon has proven to retailers there's an opportunity to monetize your platform, and your first party data, ushering in a new business model which has driven retailers to expand how they bring in revenue. Support for brands to ensure they are getting the best value on this critical path is essential and a key role for agencies. Our guests discuss the value of first party data as a data targeting opportunity and a layer for consideration in the media experience.On Brands and Media investmentConsumers' ability to purchase and shop everywhere is changing the discussion around media plans for brands.“Retail media is a brand experience and in and of itself helps to build brands,” underlines host Ben Downing.New Ways to AdvertiseThe conversation turned to seismic shifts, like shoppable ads in connected TVs, carving out new ways to monetize media. Molly Hop shares: “Shopper marketing and in-store bricks and mortar are one of the first ways people were advertised to. Now we've had the shift and are able to reach anybody anywhere.” Social Commerce in ‘test and learn' phaseSocial commerce means expanding into a complex context but one which holds great opportunity. Molly cautions that understanding what consumers want in this context is crucial: “Social Commerce is a ‘big hairy beast' that we're all trying to navigate. There are a lot of wins, for example with TikTok, with advertisers being really smart about building a shopping experience that's organic to the environment it's in." Enjoy!

Remarkable Retail
Remarkably Iconic Retail with Michael Ward, Managing Director, Harrods

Remarkable Retail

Play Episode Listen Later Mar 19, 2024 45:07


Our guest this week is Michael Ward, CEO of Harrod's.  Harrod's is truly among the most iconic and remarkable retailers in the world, and Michael gives us a glimpse inside what makes the brand and store so special. He also shares details about how they provide exceptional levels of customer service, the best of the best products, and how they stay on the leading edge of innovation. We also learn about their new members club in Shanghai, and get a glimpse into his upcoming talk at the World Retail Congress in Paris next month.As usual, we kick things off by delving into the week in retail, starting with the growing higher rates for longer, before moving on to a discussion of surprising management changes at Under Armour and Fossil. Then there is a mix of many store openings from Aldi and On Running, while Family Dollar goes in a totally different direction, Outdoor Voices bails on brick & mortar entirely, and Body Shop mostly bails on North America. We also revisit the mounting problems at Allbirds, which includes some store closings as well. Kohl's reported a weak quarter, but announced a potentially intriguing partnership with Babies R Us.World Retail Congress:  Non-retailer passes and discount offer codes:Non-Retailer pass: REM-SPONRRetailer discount code: REM20Dive into the future of retail with the World Retail Congress's End of Year Report! Explore the latest trends, innovations, and insights shaping the competitive retail landscape, presented in collaboration with the Congress's Knowledge Partners. The Congress's report is a must-read for retailers to become world class in today's retail climate. The End of Year Report reinforces the focus of next year's World Retail Congress on High Performance Retail and our key pillars of winning the customer, winning with innovation, winning with purpose, the winning business models and building winning teams. Furthermore, the report brings together 14 of the world's top retailers' reflections from stores such as Action, Ikea, Zalando, Kmart Group, Woolworths and Wumart to present insights from around the world.  About UsSteve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the forthcoming Leaders Leap: Transforming Your Company at the Speed of Disruption , which will be published in April 2024 and is now available for pre-order at book retailers everywhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..Don't forget to join Steve's new Linked Group for his new book.Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice, a keynote speaker around the world and consumer growth consultant. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast, The Voice of Retail, plus Global eCommerce Leaders podcast, and The Food Professor , Canada's top food industry podcasts and one of the top management podcasts in the nation according to Apple, with Dr. Sylvain Charlebois. You can learn more about Michael on LinkedIn. Be sure and check out Michael's Last Request Barbecue, his YouTube BBQ cooking channel!

The Clarifier
It's Gonna Get Ugly Before it Gets Good

The Clarifier

Play Episode Listen Later Mar 5, 2024 43:40


Meet Kathie Chao. She's a Managing Director and Head of Digital Retail at Charles Schwab. Never one to back down from a challenge, her role has changed almost every year for the past decade.In 2021, her scope shifted dramatically. She realized her anxiety about work was tipping into an unhealthy point. She started working with a coach and learned how to use those signals of anxiety to focus her attention on critical areas rather than overwhelm her, ensuring the anxiety and confusion she encountered was ultimately productive vs. limiting.Kathie, a Harvard and Wharton Business School alum, is never going to stop attacking increasingly complex problems at work. She can't stop, won't stop. But if she wanted to get better at facing bigger, messier challenges, she realized she had to accept that along the way, she might not get an A+ at every turn. In order to achieve her ambitious goals and thrive in senior roles, Kathie learned the most important relationship she could manage, is the one with herself. Tune in to hear Kathie's journey, peppered with a ton of humor, pop culture references, and really practical ways she upped her game as a senior leader. 4:34  “It's hit an unhealthy point” Sifting through anxiety to understand herself and her context6:07 “Are you driven by excitement or fear?” What the root of your momentum might tell you about how things will likely unfold.9:55  Kathie uncovers a "status trigger" and how it shows up for her and others at work18:29  Spoiler: Senior leaders are fallible, operating with their own fears and anxieties! Self-management is critical to scaling well.27:09  Confusion as a learning tool: Kathie opens up a candid convo with a partner about a confusing remark he had made. Result? Deeper trust and a richer understanding of the risks and opportunities they were facing together33:47  How Kathie prioritizes what confusion to dig into: “Does it get in the way of me accomplishing the goal?” If YES, must address.

At the Coalface Podcast - Hosted by Jason Greenwood

Dean (https://www.linkedin.com/in/dean-cherny-entrepreneur-storeplay-instore-music-socialq-virtual-queueing) is the Founder of Storeplay - https://storeplay.com.au Dean and his team have created a suite of retail technology that allows brands to connect with their customers more deeply, creating sticker, more meaningful relationships with them The Storeplay suite delivers the following features: Storeplay Music: Harmonise Your Brand's Voice with Customised Music Solutions Storeplay Display: Transform Your Space with Dynamic, Engaging Visuals Storeplay Scent: Create an Olfactory Identity with Bespoke Scent Solutions Storeplay IQ: Streamline Operations with Intelligent Queue and Data Management Storeplay Media: Engage Customers with Data-Driven, Insightful Retail Media Storeplay Activate: Elevate Events into Memorable Experiences In this episode, Jason & Dean how Storeplay came to be and how retailers can create differentiated and engaging store experiences through technology

Ecommerce Brain Trust
How Brands Define Content Effectiveness With Lauren Livak and Mike Black - Episode 326

Ecommerce Brain Trust

Play Episode Listen Later Jan 30, 2024 37:23


In this episode of The Ecommerce Braintrust, Kiri Masters is joined by Lauren Livak, lead at the Digital Shelf Institute, and Mike Black, the Chief Marketing Officer (CMO) of Profitero, a global commerce acceleration company. In this podcast, they're discussing the new Digital Shelf Institute and Profitero report “Defining Content Effectiveness”. Here you can register to join them in the webinar in February. In today's episode, we delve into the ever-evolving world of content effectiveness in digital retail. Kiri, Lauren, and Mike unpack the intricacies of creating impactful content that resonates with consumers and drives conversion. Drawing from their new report which involved interviewing over twelve digital leaders, they explore the duality of art and science when it comes to defining what effective content truly means for different brands.  If you're looking for comprehensive insights on improving your ecommerce content strategy, you won't want to miss this enlightening conversation. Are you ready to transition from merely sufficient content to truly effective communication with your consumer base? Make sure you tune in! More about the guests: Mike Black Mike joined Profitero in 2017 as Vice President of Marketing and has been instrumental in the company's growth after joining Publicis Group, grew the company's offerings beyond digital shelf analytics to include predictive analytics, retail media, and content activation solutions. Before joining Profitero, Mike held marketing roles at Nielsen and Staples Lauren Livak Lauren leads the Digital Shelf Institute in defining the strategy to create a global commerce community that supports brands, retailers, and future leaders in the complex world of digital. Across her roles, she has worked with hundreds of brand manufacturers helping them to develop an overall commerce strategy and vision for their commerce journey leveraging her work at Johnson & Johnson where she was the owner of the Digital Shelf for the Consumer family of products for North America. She launched a new approach for the way the Consumer North America business went to digital retail both in pure play & omni-channel streams covering multiple platforms such as OTC, Beauty, Oral Care, Baby Care & Wound Care with accountability for 40+ retailers and 33+ brands.   In this episode Kiri, Lauren and Mike discuss: - The five core pillars of content effectiveness: people, data and systems, process, measurement, and retailer collaboration. - The importance of understanding shopper behavior and using that knowledge to drive engagement with content. - How content impacts organic search and can be utilized to educate leadership teams on its importance. - Using retailer conversion data and measurement tools to understand content effectiveness in terms of emotional and brand impact. - The necessity for organizations to go through a maturity curve to fully understand and define content effectiveness. - The significance of internal processes and avoiding siloed teams to maximize content impact. - The potential of advanced tools, such as AI, once the content effectiveness fundamentals are well-established. - Upcoming webinar announcement and the availability of the content effectiveness report at digitalshelfinstitute.org. - The debate around whether content is being managed for mere sufficiency or optimized for effectiveness. - The essential role of communicating the value of content to leadership, particularly in the absence of clear-cut metrics. - The value of search-optimized content and transitioning to content that both builds a brand and drives conversion. - The need for resources that can harness consumer insights, and processes that ensure content reaches the right channels. - Surprising variations in content effectiveness definitions among digital leaders, indicating a lack of a one-size-fits-all approach. - Importance of content integration with product launches, and how some brands succeed while others fall short. - The balance between the creative and methodical aspects of measuring content effectiveness and return on investment.  

DEALER TALK
Decoding Digital Retailing: Navigating the Present and Future of Online Car Sales

DEALER TALK

Play Episode Listen Later Jan 29, 2024 58:38


Embark on a riveting journey as I team up with Kerri Wise of Autofi to unravel the mysteries surrounding digital retailing. We unravel its evolution since the seismic shift spurred by the pandemic, charting its trajectory into the future. Yet, amidst its undeniable potential, why do dealers hesitate to make Digital Retail the ultimate call-to-action experience on their websites? Tune in as we probe deep into the psyche of automotive retail, exploring the enigmatic dynamics that shape its landscape. Stay tuned until the end for an exclusive offer straight from Kerri herself! As we unravel the mysteries of digital retailing, you won't want to miss this unique opportunity. Connect with Kerri

Mastering Metail
Digital Retail Trends to Look Out for in 2024

Mastering Metail

Play Episode Listen Later Jan 22, 2024 28:24


It's 2024 and Flywheel Retail Insights has all of the predictions for the year that your brand needs to know. In this episode we deep dive into three of the 8 predictions, those being omnichannel as a key player, generative AI, and social commerce. Listen in to see where we predict these key elements of commerce to go this year and how your brand can stay caught up in the quickly changing landscape. Get in touch with the Flywheel Retail Insights team here! https://www.flywheeldigital.com/contact-us

Flanigan's Eco-Logic
Mike Robinson on Bridging the Sustainability Gap Between Retail Brands, Investors, and Consumers

Flanigan's Eco-Logic

Play Episode Listen Later Oct 30, 2023 29:45


In this episode of Flanigan's Eco-Logic, Ted speaks with Mike Robinson, an Industry Vertical Advisor for the Retail and Consumer Goods practice. He provides expert advice regarding digital retailing, and brings over 30 years of experience from both management consulting and executive operator perspectives. He and Ted discuss his background, growing up in Northeastern Pennsylvania, in a small, rural town. He is a proud alumni of Penn State University, and shares that he has had a varied career, starting in the pharmaceutical industry in Philadelphia, which brought him out to Southern California, and later jumped into consulting, which led him to digital retail, now the focus of his career. Previously, Mike was the EVP/Digital Business Leader for Macy's, where he and his team were responsible for 10x revenue growth over 8 years, and firmly established Macys.com as the #5 Digital Retailer in the U.S. Currently, Mike is acting as both an angel investor and strategic advisor for numerous early stage AI-enabled startups, specifically focused on critical components of the ever-evolving retail customer journey. In addition, he is the Head of Retail Operations and a Founding Member for The Eighth Notch (aka T8N), an early stage startup in the Logistics-tech space.Mike discusses the how and why behind an urgent need for the retail industry to adopt more sustainable solutions and critical insights into how both small and large-scale retail brands are beginning to align with demand from investors and consumers for eco-conscious alternatives and operations. He shares the mission of Eighth Notch, which is to reduce the number of deliveries and create a more sustainable supply chain by ensuring the most sustainable mile is the one never driven. The Eighth Notch is working with retailers and carriers to reduce the number of deliveries and optimize routes. This not only results in significant operational savings for retailers but also contributes to a more sustainable environment by cutting down on carbon emissions. Mike emphasized that the avoidance of emissions, rather than offsetting, is a crucial part of their approach.

Cloud Realities
CR039: From traditional retailer to digital retail company with Sylvain Geron, Carrefour

Cloud Realities

Play Episode Listen Later Oct 19, 2023 34:45


Digital transformation in the retail sector helps create a more personalized and fluid shopping experience for customers.  This allows retailers to customise their offerings based on customer preferences and behaviour.  However, getting to that, with a sizeable legacy estate, remains a challenge.This week, Dave, Sjoukje and Rob talk to Sylvain Geron, Directeur Digital France & Infra Europe at Carrefour, about the transformation of Carrefour into digital retail company.  A challenge that includes ensuring digital is at the centre of thinking around the customer and operation, dealing with legacy whilst modernising the store, the supply chain and supplier relationships, and the rhythms of cultural change that have to be aligned to transform end to end.  We also take a look at what GenAI is bringing to the world of Retail. TLDR:01:15 Do we always want the latest gadget?03:20 Cloud conversation with Sylvain Geron27:00 What can GenAI bring to Retail? 33:00 A half marathon and a golf competition in the same weekend! Guesthttps://www.linkedin.com/in/sylvaingeron/HostsDave Chapman: https://www.linkedin.com/in/chapmandr/Sjoukje Zaal: https://www.linkedin.com/in/sjoukjezaal/Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ProductionMarcel Van Der Burg: https://www.linkedin.com/in/marcel-van-der-burg-99a655/Dave Chapman: https://www.linkedin.com/in/chapmandr/SoundBen Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:  https://www.linkedin.com/in/louis-corbett-087250264/

The Startup CPG Podcast
How Liquid Death is Murdering Lame Marketing with Hamid Saify (2023)

The Startup CPG Podcast

Play Episode Listen Later Sep 19, 2023 55:15


This week we're bringing you an episode from the archives, our most popular episode of all time that played this January of 2023 and was with Liquid Death. I got so many comments about this episode; I had so much fun during this episode, so I wanted to bring it back and give those of you who hadn't had a chance to listen to this one to give it a listen now and I hope you enjoy. Let me know what you think and we'll see you next week.I figured it was worth putting my soul on the line to bring you some behind the scenes content from one of the hottest brands in CPG. Just a few months ago in October 2022, Liquid Death Mountain Water closed a $70 million Series D round that valued the company at $700 million, their products are in over 60,000 retailers nationwide, they have over 160 employees, and they were only founded in 2018, so things are just getting started. Hamid Saify, Liquid Death's SVP of Digital Retail, one of the company's first hires and a long-time Slack community member, joins us today to dig into how he and the team at Liquid Death creates such incredible marketing and branding.Listen in as Hamid shares about: Liquid Death's early days testing paid social ads, video content, copywriting, community-building, and choosing to focus on niches like action sports and heavy metal Why their marketing is entertainment-led rather than product/feature-led - including some of Hamid's favorite campaigns like one that included drawing Tony Hawk's blood!? How starting with a focus on ecommerce helped their eventual retail expansion How they've used Amazon DSP and why they've 10xed their investment in Amazon in the last year and a half The importance of bridging the physical and digital worlds and their work on Instacart, a new rewards program, and frequent merch drops The details behind joining their Country Club and how some people want their souls back How Hamid and team noticed something magical happening in their reviews and used it as a community-building moment And so much more! This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgThis episode was sponsored by Settle. Go to https://www.settle.com/gostartupcpgEpisode Links: Liquid Death's website & IG & TikTok @liquiddeath Hamid's LinkedIn The Liquid Death Country Club The Time-Waster 5000 Fastest-Growing Emerging Brands on Instacart 2022 Companies mentioned: Pear Commerce, Tinuiti, Okendo Graphite Financial Links Graphite Financial website Download a free financial model template, chart of accounts template, and more here Listen to our episode with Graphite founder, Paul Bianco, episode #96 here. Settle Links: Settle website Take the Settle Bill Pay for a spin here Show Links: Join the Startup CPG Slack community (14K+ members and growing!) Follow @startupcpg Visit host Jessi Freitag's Linkedin or website Questions or comments about the episode? Email Jessi at podcast@startupcpg.com Episode music by Super Fantastics

The Voice of Retail
DO NOT Sleep on This Episode! Meet Albert Chow, Co-Founder and CEO of Silk & Snow

The Voice of Retail

Play Episode Listen Later Aug 18, 2023 27:02


Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.Meet Albert Chow, the Co-Founder and CEO of Silk & Snow, a digitally native retailer of thoughtfully made sleep essentials, ranked as one of Canada's top-growing companies by the Globe & Mail and Canadian Business and joining Endy and Casper as a recent addition to Sleep Country's fantastic roster of properties—a great story of inspiration and perspiration, a true Canadian eCommerce and soon-to-be physical retail success story.    About AlbertAlbert is the Co-Founder and CEO of Silk & Snow, a digitally native retailer of thoughtfully made sleep essentials, which has been ranked as one of Canada's top-growing companies by the Globe & Mail and Canadian Business for four consecutive years.  Albert led Silk & Snow to an eventual acquisition by Sleep Country, and is now part of Sleep Country's senior leadership team. Prior to starting Silk & Snow, Albert led technology-driven change at some of Canada's largest retailers, including Loblaws, Canadian Tire and TELUS. About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery.   Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row. Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast, The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America. 

BRAVE COMMERCE
Hamid Saify of Liquid Death on Disruptive Marketing Strategies and Building a Strong Brand Community

BRAVE COMMERCE

Play Episode Listen Later Jul 25, 2023 21:34


On this episode of BRAVE COMMERCE, Hamid Saify, Senior Vice President of Digital Retail at Liquid Death, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing strategies that disrupt traditional eCommerce markets. Hamid shares that Liquid Death's exceptional success lies in taking a basic product like water and marketing it with the same energetic approach seen in the alcoholic beverage and energy drink industries. He explains how the brand injects comedic elements into every touchpoint, resulting in an unforgettable brand image. Moreover, Hamid emphasizes the importance of infusing authenticity and a human-like voice into brand communications, and highlights the significance of hiring individuals who not only embody the brand's core values but also maintain a start-up mindset. Simplicity is a fundamental principle for Liquid Death. The company believes in having a singular objective for almost every marketing communication. Hamid shares that the brand initiates their creative process by asking, "What is the dumbest thing we can do?" to foster innovative thinking. Liquid Death has successfully expanded its presence from primarily an eCommerce business to having a strong retail presence. When it comes to safeguarding the company's secret sauce, Hamid shares that Liquid Death focuses on competing with themselves, rather than preventing others from imitating them. Hamid also addresses how the brand built an engaged community through its Country Club loyalty program, encouraging fans to create content. Key Takeaways:● Embrace unconventional marketing for a unique brand image● Use simplicity and authenticity to build a devoted following● Consistency in creativity and humor fosters a cohesive brand experience Hosted on Acast. See acast.com/privacy for more information.

Used Car Dealer Podcast
UCDP Ep #51 - Interview w/ Jeff Martin - CEO of NIADA

Used Car Dealer Podcast

Play Episode Listen Later May 16, 2023 13:33


In this episode of the Used Car Dealer Podcast, Zach is joined by Jeff Martin, CEO of NIADA, for a preview of the upcoming NIADA Convention 2023, they touch on key topics like regulatory compliance, overcoming used industry challenges, building stronger dealerships, and networking with federal agencies.Some of the questions asked include:Q) Why should someone think about attending the NIADA Convention this year?Q) Who should be brought from the dealership to this event? General manager, finance manager, who else should attend?Q) How long have you been involved with NIADA and attending their conventions?Q) What is different about this year's expo for dealers?Q) What can dealers expect to gain from the convention and Expo that will help them create a near immediate positive impact at their dealership?Q) Could you tell us a little more about what else attendees can expect from NIADA and the Expo Hall?Q) What excites you about the outlook for the used car marketplace this year?Q) What are some other events in 2023 that NIADA puts on?Q) If a dealer is listening and they're not yet a member of the NIADA, why should they join?Q) How do they sign up for their pass to go to NIADA?Listen to our other podcast episodes: https://www.sellyautomotive.com/podcastTranscribe of this podcast - https://blog.sellyautomotive.com/blog/jeffm/may2023

Used Car Dealer Podcast
UCDP Ep #50 - Interview w/ Steve Greenfield - Founder & CEO of Automotive Ventures

Used Car Dealer Podcast

Play Episode Listen Later Apr 24, 2023 30:14


In this insightful and special 50th UCDP episode, Zach has a conversation with industry expert and investor Steve Greenfield about the fast-changing automotive landscape. They delve into timely topics, such as electric vehicles, OEM subscription-based features, autonomous technology, and digital retail, providing valuable insights into the industry's evolution.Some of the questions asked include:Q) Steve, it's been quite a while since we last had you on the podcast, and you've accomplished some incredible things with Automotive Ventures and the Dealer Fund. For our listeners who may not be as familiar with your recent work, could you share some of the standout highlights from the past year?Q) During the pandemic, online used car dealers like CVNA took the public markets by storm, but since then, several of these online used car dealers (Vroom, Shift) are down over 90% since pandemic highs; what's the outlook for these sort of companies? From my perspective, Carmax is winning that niche right now. Q) When you look at the automotive software companies that have started raising at a seed stage post-pandemic, what are some of the interesting problems they are solving in the auto tech/mobility space? Q) I heard you speak at NADA this year, and you talked a little about the EV space; what's your perspective on some of the disruption in the service side of the auto industry, specifically BEV and over-the-air updates? Q) Autonomous tech has been a hot topic in the industry for over a decade; at one point, Elon predicted we would have 1M Tesla Robotaxis by 2020; from your view, where are we with autonomous tech? Q) ChatGPT has become the fastest-growing consumer software product to date. As an investor, what are your thoughts on AI's potential implications not only for auto software products but also from a (data) inventory pricing or trade appraisal perspective? Q) Saas and Subscriptions are eating the world. When BMW announced features like heated seats were to be sold to consumers on a subscription model, it created a lot of buzz. What's your perspective on subscription features in a car, and what does that mean for the used car side of the business once that new car with a subscription is sold to the next buyer? Q) Digital retail was a big buzzword during the pandemic, and there was a lot of interest from dealers on how they could sell inventory online via one of these tools. Roadster was a big winner of this movement, but some of the other DR tools have since then shuttered; what's the next iteration of DR in this industry beyond the e-commerce widget?   Q) What headwinds do you see coming down the pipeline for traditional new and used car dealerships? Q) What automotive innovation are you most excited about that you saw at CES this year? Q) You are closing a fund at the end of the month; tell us about that and how accredited investors can join. (If allowed / ok to ask) Q) Lastly, you are an amazing speaker and a Delta million miler which means your 2nd home may be a Delta One plane seat; what are some upcoming industry events dealers or allied industry listening can see you speak at?Listen to our other podcast episodes: https://www.sellyautomotive.com/podcastTranscribe of this podcast - https://blog.sellyautomotive.com/blog/steveg/april2023 

DTC Podcast
Ep 288: Liquid Death Mountain Water: Hamid Saify - Death, Beverages, and the Attention Economy

DTC Podcast

Play Episode Listen Later Mar 20, 2023 38:06


Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup This is a big one…a big moment for DTC Podcast. Today we're tempting fate with Hamid Saify - SVP of Digital Retail at Liquid Death Mountain Water, one of the FASTEST growing CPG brands in history!  https://liquiddeath.com Hamid is one of the first-ever team members, along for the whole ride, starting in 2017 to today, where Liquid death is in 70,000 doors and last year earned a valuation of $700M! Selling….water? It's crazy, but that's what Liquid death understands better than anyone. They may sell water (still, carbonated, and now tea), but their real asset is customers' attention…This podcast goes deep with Hamid on Liquid Death's mindset about doing things differently and using every customer touchpoint as a moment to make them laugh in the face of death. From calling their review section “opinions from internet randos,” to charging your soul to join the mailing list to their significant revenue merch program where they've sold customized vending machines and wrapped Lamborghinis.  Hamid gets to the bottom of what it's like to work at an organization that's achieved unbelievable velocity and massive cultural saturation…slinging water in cans. The dream is alive. Let's dive into death…on with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

RETHINK RETAIL
Hamid Saify, SVP of Digital Retail at Liquid Death - Live from eTail West 2023

RETHINK RETAIL

Play Episode Listen Later Mar 6, 2023 16:07


This episode of the RETHINK Retail Podcast was recorded live at eTail West 2023 on February 28th, 2023. In this episode of the RETHINK Retail Podcast, host Gabriella Bock sits down with Hamid Saify, SVP of Digital Retail at Liquid Death. Since launching in January 2019, Liquid Death has built a list of impressive achievements, including working with Tony Hawk and creating Super Bowl ads. Together, the pair delve into Liquid Death's strategy for engagement and consumer retention, which prioritizes entertainment and curiosity while veering from traditional marketing methods. Additionally, Hamid shares his insights into the company's unique approach to marketing, which includes an internal creative team and a focus on user-generated content. Listen in to discover what Liquid Death is offering for the first time to its consumers and what this product offering means to the brand. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts. - - - - - - Host: Gabriella Bock Produced by Gabriella Bock

The Walk Around
EP61 - Digital Retail or eCommerce – What Do You Need?

The Walk Around

Play Episode Listen Later Feb 22, 2023 42:22


What should dealers be thinking about when it comes to digital retail and eCommerce? Is one form of sales better than the other? Emily Chonko, Director of eCommerce at Cox Automotive, joins the podcast to answer pressing questions on the future of car sales amidst changes over the past few years resulting from inventory levels, consumer buying habits and the pandemic. As a child, Emily developed a passion for motorsports through racing Quarter Midgets. She accredits this passion for ultimately leading her into a career in automotive. Since the early 2000's, Emily has worked for Cox Automotive, initially supporting Autotrader magazine. For the past ten years, she has primarily focused on helping retailers digitize their sales process through Digital Retail and eCommerce (hear more about the benefits, but complexities of this newer endeavor in the episode!). She's also held roles in sales leadership and performance management at Dealer.com, Kelley Blue Book, Dealertrack and Autotrader. In this episode you'll hear Emily's take on: The distinction between digital retail and eCommerce How eCommerce methods will require dealerships to create a different customer experience than digital retail requires How dealers can begin implementing that retail process Finding equity in relationships (and how that helps women in the industry!) Why you should constantly network in this industry How employers can promote DEI with positions that meet employee personal needs like family first policies (or flexibility needs) For more about Emily, visit her LinkedIn profile. Like this episode? Check out JM&A Insider for more content like this.

The Startup CPG Podcast
#76 How Liquid Death is Murdering Lame Marketing with Hamid Saify

The Startup CPG Podcast

Play Episode Listen Later Jan 18, 2023 52:33


I figured it was worth putting my soul on the line to bring you some behind the scenes content from one of the hottest brands in CPG. Just a few months ago in October 2022, Liquid Death Mountain Water closed a $70 million Series D round that valued the company at $700 million, their products are in over 60,000 retailers nationwide, they have over 160 employees, and they were only founded in 2018, so things are just getting started. Hamid Saify, Liquid Death's SVP of Digital Retail, one of the company's first hires and a long-time Slack community member, joins us today to dig into how he and the team at Liquid Death creates such incredible marketing and branding. Listen in as Hamid shares about: - Liquid Death's early days testing paid social ads, video content, copywriting, community-building, and choosing to focus on niches like action sports and heavy metal - Why their marketing is entertainment-led rather than product/feature-led - including some of Hamid's favorite campaigns like one that included drawing Tony Hawk's blood!? - How starting with a focus on ecommerce helped their eventual retail expansion - How they've used Amazon DSP and why they've 10xed their investment in Amazon in the last year and a half - The importance of bridging the physical and digital worlds and their work on Instacart, a new rewards program, and frequent merch drops - The details behind joining their Country Club and how some people want their souls back - How Hamid and team noticed something magical happening in their reviews and used it as a community-building moment - And so much more!

Up Next In Commerce
“Celebritizing” Your Way to CPG Success

Up Next In Commerce

Play Episode Listen Later Jan 3, 2023 45:20


How do successful CPG companies build a following? Nick Saltarelli, Co-founder of Mid-Day Squares, shares how he and his partners “celebritized” themselves through an Instagram reality show to break into the chocolate industry. He dives into social media strategy, building a fanbase that asks grocery stores to stock their products, and fighting back against attacks. Tune in to learn:Fighting cyberattacks and legal battles against Mid-Day Squares (01:45)Launching without support from grocery stores (14:55)Why you should remove yourself from the data tracking obsession (24:40)“Cracking” TikTok (31:15)Mentions:Pepsi, Where is My Jet?Liquid Death, CEO and Cofounder, Mike CessarioUp Next In Commerce Interview with Hamid Saify, SVP of Digital Retail at Liquid DeathMid-Day Squares Uncensored Podcast Loverboy and Summer HouseUp Next in Commerce Interview with Nick Califano, COO, LoverboyUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Up Next In Commerce
Why Liquid Death Didn't Water Down Its Marketing Strategy

Up Next In Commerce

Play Episode Listen Later Nov 8, 2022 30:07


How can companies capture customer attention and spark interest in their brand? Hamid Saify, SVP of Digital Retail at Liquid Death Mountain Water, discusses the brand's “tongue-in-cheek” approach and its “connection-first” marketing strategy. Tune in to learn about the company's success stories and how to drive loyalty through merchandise.Tune in to learn:Which metrics matter and why you should not be hyper-reactive (7:20)How to use merchandise to actually build brand loyalty  (12:55)Coming up with design ideas for merchandise (19:04)Mentions:Austin City Limits Music FestivalMike Cessario (CEO and Co-Founder of Liquid Death)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | StartUp
388 – Tech for Digital Retail: eCommerce and Social Commerce with Christine Russo

Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | StartUp

Play Episode Listen Later Sep 17, 2022 50:34 Transcription Available


Let's talk about technology as it applies to retail. Now, that might lead you to think brick and mortar. But while that's true, this conversation spins around to https://giftbizunwrapped.com/episodes/how-to-build-an-ecommerce-website (digital retail), as well. Because here's the truth. In today's world? https://giftbizunwrapped.com/episodes/online-selling-options (Selling both online and in person) brings the most strength to your handmade business. So, tune into this conversation to hear all about tech for eCommerce and discover many resources, best practices, and ideas to enhance your sales. Christine and the Retail Creative and Consulting Agency sit at the intersection of information and innovation, serving the industry of retailers and retail technology. She runs Connected Retail and produces short-form videos about the technology used in the retail industry. Her Founder's Interviews have become well known for authentic reporting and information and are growing into a global go-to resource. Christine helps retailers solve major pain points, understand and use new technical solutions, and digitize their https://giftbizunwrapped.com/episodes/vickiadrian (brick-and-mortar) locations. Talking Tech for eCommerce Listen to this casual back-and-forth conversation to learn: What to focus on to ensure the right results in your business Why technology is actually easier for small businesses than big ones How to find solutions for the tech-related things you're terrible at or mistakes you've made in the past Other ways to promote your products beyond just your website Why authenticity in your social media lives is so important The importance of having confidence in your ability to engage with people about your product And lots more! Tune in now to discover how tech for eCommerce can be easy and make running your business easier! Resources Mentioned https://giftbizunwrapped.com/topics (Free Gift Biz Unwrapped Podcast Topic Directory) https://giftbizunwrapped.com/episodes/adrians-boutique/ (Conduct Your Own Virtual Sales Show - GBU Ep 268) https://giftbizunwrapped.com/episodes/get-started-with-wholesale (Here's Your Entrance into Wholesale - GBU Ep 387) https://stockabl.com/ (Stockabl) https://www.shopify.com/free-trial?irclickid=Wqoyr0XWsxyIUhDUv9wCCy1YUkDRsixlRVQu0w0&irgwc=1&partner=2938979&affpt= (Shopify) https://www.faire.com/ (Faire) https://try.commentsold.com/ (Comment Sold) https://www.omnisend.com/ (OmniSend) https://mailchimp.com/ (MailChimp) Christine's Contact Links https://rccagency.com/ (Website) | https://www.instagram.com/connected.retail/ (Instagram) | https://www.linkedin.com/in/christine-russo-3684604/ (LinkedIn) Be part of the newest Gift Biz Opportunities! The https://go.oncehub.com/GiftBizBash (Gift Biz Bash) offers you the chance to get added visibility for your business - for free. Who can't use that?! But seats are limited. To see the dates and times and to grab your spot, https://go.oncehub.com/GiftBizBash (click here). A https://go.oncehub.com/giftbiz (Gift Biz Boost) is a free one-on-one strategy session discussing a part of your business you're trying to grow. Maybe it's the first steps to getting started, or how to attract more sales, whatever your current focus is. You'll leave with actionable steps to "boost" you forward. Join our community of handmade product makers https://www.facebook.com/groups/GiftBizBreeze (Gift Biz Breeze) is an active and inspiring group of creators at all levels of business development. Ask questions, see what others are working on, learn new things - it's all there and we're waiting for you to join us! Finally, would you please leave a review? Thanks! It helps other makers like you find the show and build their businesses too. You can do so right here: https://ratethispodcast.com/giftbizunwrapped (Rate This Podcast)...