The BRAND New You Show - A Personal Branding and Digital Branding podcast

Hello and Welcome to the BRAND New You show. THE podcast dedicated to helping you clearly and confidently market your brand so you flourish.  Today's guest is William Leach.  Will, is the best-selling author of the book Marketing to Mindstates - A practical guide to applying behavioral design to marketing. Will is also the Founder and CEO of TriggerPoint Design and The CEO of Mindstate Group where he helps his client's design marketing that psychologically compels your customers to listen, care, and act.

Today's guest is Mark Timm.  Mark is an accomplished entrepreneur having founded multiple businesses and running a few others such as IntegriMedical, Xponential, The Cottage Garden, and Ziglar Family. Mark is a fellow Hoosier, pilot, and Boilermaker (Go Boilers) and he's the co-author of the book Mentor to Millions. A book he wrote with Kevin Harrington one of the original sharks from the TV show the shark tank.

Today's guests are Justin Foster & Emily Soccorsy co-founders of Root & River. Root and River is a non-agency branding practice specializing in helping defiant leaders change the world by building their brands from the inside out. Website: RootandRiver.com

Today's guest is Andy Foote.  Andy is the founder of LinkedInsights.com where he helps people fix their LinkedIn problems and publishes insightful and actionable content about LinkedIn. And while he humbly refers to himself as a LinkedIn Brand and Content Coach in his headline, I can confidently tell you he's more like a LinkedIn master. If you have a question about anything LinkedIn, Andy should be your go-to person. Follow him here - https://www.linkedin.com/in/andyfoote/

Today's guest is Mary Henderson from maryhendersoncoaching.com Mary helps coaches, consultants, business owners, and corporate executives, commercialize their personal brand, digitize their knowledge, and become an authority in their niche across social media. If you've ever wondered how personal branding can catapult your career, this is the episode for you. 

Kelly Glover is the guest on today's episode. Kelly is the founder of the Talent Squad, where among other things, she and her team book podcast tours for entrepreneurs so they can build brand awareness and equity. If you ever wanted to start a podcast this episode is for you. If you have a podcast and want to know what to do with your episodes so you grow your audience, this episode is for you too.  Learn more about Kelly at TheTalentSquad.com

Duren is the founder of SEO Marketing Strategist where he helps marketers, agencies, and local businesses implement SEO and Facebook messenger automation using proven and tested strategies. You can learn more here - https://seomarketingstrategist.com

Gina is a Career Branding Coach who helps leaders communicate their career stories. She is also an Interview Skills Trainer,  an Executive Search consultant for the TalenceGroup, Certified YouMap© Coach, and Disrupt HR Speaker. https://www.talencegroup.com

From Pastor to Leading Marketer, Goeff Kullman talks about his career transition, StoryBrand, borrowing credibility to start his marketing business, and how to choose the right funnel for your business. Check him out at https://Geoffkullman.com 

Today's guest is Claudia Williams founder of the Human Zone.  At the Human Zone, Claudia provides her clients HR-based consulting and support from people management to recruiting, hiring, onboarding, performance management, and succession planning. Claudia is also an attorney, Tedx & Keynote Speaker, Vistage Chair, Leadership Mentor and author of the book Frientorship. Frientorship uses friendship, mentorship, and leadership to help companies drive profitability and build a sustainable competitive advantage. 

Erin Sanchez is a writer, speaker, and storytelling strategist on a mission to help freelancers, solopreneurs, and other high-achievers grow their audience, authority, and income with storytelling. Erin is the founder of StoryTelling U and Host of the podcast Just Say the Word. You can find her work at her website candidlyerin.com where she will help you learn the art of storytelling to grow your brand and business because she believes everyone has a story, and that the world should hear yours.

Today's guest is Toi Sweeney. Toi is an award-winning fashion stylist, author of Secrets of a Well Dressed Brand, speaker, certified Fascination Advantage™ coach, and the Chief Style Officer at the Well-Dressed Brand. When it comes to our personal brand we typically don't think about our clothing, yet it's such an important part of our brand. Listen in as Toi and I discuss entrepreneurship, why your clothes make the brand, and why she believes I should wear yellow shoes for my next presentation.  

Admit it. At some point in your life or career, you felt unqualified for the role you were in or the role you wanted. You felt like an imposter. It's true for all of us, even those people you look up to because you believe they have something you don't that propelled them to the "perfect" life. The truth is, if you want a better life or career for yourself or your family, you need to acknowledge that you are unqualified and then move forward anyway.   

Today's guest is Kristin Sherry founder of YouMap.  YouMap® is a process that helps individuals increase their work productivity, quality, and career fulfillment by taking an in-depth look at the four pillars of career satisfaction: strengths, values, motivating skills, and interests. Special thanks for Gina Riley for the indirect introduction. If you want your career to suck less, learn more at https://www.myyoumap.com/

Sarah Lynn Wallace is a personal branding coach and Instagram aficionado. She specializes in helping CEOs step out from behind a logo to design, build, and grow a personal brand that gets noticed by their most important audiences.   Learn more at - https://www.sarahlynnco.com/  

After the doctor told Paul if he didn't change his ways, he would be dead within six years, Paul made massive changes to his lifestyle. Now, several years later, Paul has left his job as a teacher and now runs a book publishing company. In this show, Paul walks us through the process of becoming a published author and gives us his best tips and advice on how to do it smoother than you may think.       Learn more - https://www.brodieedu.com/

Marie Zimenoff is the CEO of Career Thought Leaders and the Resume Writing Academy. At Career Thought Leaders, Marie strives to equip career services providers with the tools, training, and support they need to succeed. She also champions the world's premier resume training organization, the Resume Writing Academy, to provide leading-edge programs, content, and resources for resume writers so they can elevate their writing skills to world-class standards. https://www.careerthoughtleaders.com/ https://www.resumewritingacademy.com/

"There are words you should not use on your LinkedIn profile." Find out what they are on today's podcast. Josh Steimle is the founder of Influencer Inc. He coaches c-suite executives to leverage their personal brands and influence to become thought leaders. In his upcoming book, 60-days to LinkedIn mastery, Josh shares his tips and tactics on how to use LinkedIn properly. He also shares the same information in a 60-day email course which you can access at https://www.influencerinc.co/60dayslinkedin THE BEST WAY TO GET IN TOUCH WITH JOSH LinkedIn: linkedin.com/in/joshuasteimle Web: Joshsteimle.com  

"Your career success is ultimately up to you. It's not up to your boss or your manager. So if you're really yearning for a promotion or recognition or higher compensation, then you need to take the wheel and drive yourself places." - Adrienne Adrienne Tom is the founder of Career Impressions. Adrienne creates branded keyword-rich executive resumes and job search communications for senior leaders across North America to help top professionals level up and land a job faster. Adrienne loves partnering with top professionals who have a clarified job target in mind to help them land their next level role by packaging up their career story. 

Today's guest is AJ Wilcox, Founder of B2Linked. B2Linked is a LinkedIn advertising agency that specializes in account management as well as training and consulting for LinkedIn Ads. AJ and his team manage over 300 LinkedIn Ad accounts and have spent over $110 million on LinkedIn Ads, which includes ads for four of LinkedIn's top 10 accounts. For a free LinkedIn Ads checklist visit: https://B2Linked.com/checklist   To reach AJ directly, fill out a form anywhere on the website and you go straight to his inbox.  

Jim Peacock is the owner of Peak Careers Consulting, where he helps career service providers improve their coaching skills. Jim is also the author of the book "A Field Guide for career practitioners helping clients create their next move."

Today's guest is Brian Dixon, owner of Live Where You Play realty. After years of trying and a few career transitions along the way, Brian has merged his passions with his work. Onsite at the Live Where You Play headquarters, Brian and I discuss how he was able to monetize his passion and how now, he is determined to help other people do the same by turning their passions into profits.

At Venture Tactics, Tyler Kemp helps his clients build authority and capture business leads using the power of LinkedIn. In this episode, we dive into Tyler's tactics to learn how you can leverage LinkedIn in your business to stay top of mind with potential customers. Website: https://venturetactics.com LinkedIn: https://www.linkedin.com/in/tjkemp/

“The easier you can make it for somebody to remember what you do, the more likely they are to remember why you do what you do and what a good referral is for you.” David JP Fisher, a.k.a. D-Fish is the president of Rock Star Consulting. He is the author of eight books, seven from his Networking in the 21st Century series of books. His latest book is called Hyper-connected Selling which is focused on how you can win more business by leveraging digital influence and creating human connections.    The best ways to reach David Website: https://davidjpfisher.com/ LinkedIn: https://www.linkedin.com/in/iamdfish/ Twitter: https://twitter.com/dfishrockstar Podcast:https://beerbeatsandbusiness.com/ Become a Sales Sherpa: https://beasalessherpa.com/  

Kyle Elliott from CaffeinatedKyle.com discusses the challenges and tactics he used to take his side-gig updating resumes and LI profiles full-time. Website: CaffeinatedKyle.com

Warwick Brown is a soon to be entrepreneur and the founder of http://AccountManager.tips In this podcast, Warwick and I discuss what it's like to make the leap from being a corporate employee to full-time entrepreneur. We discuss his "corporate moment," when he knew it was time to do something different, the process he used to define his personal brand, and what he is doing to prepare for the next part of his career.  If you have a side-gig or want to start one, this podcast is for you.   

Mike Kilcoyne is a video storyteller and budding entrepreneur. In this episode, we discuss the ups and downs or starting a business as well as how to go about making videos that resonate with your ideal customers.  Reach out to Mike on LinkedIn - http://mikekilcoyne.in

Becoming known for knowing something is the key to boosting your brand. Today's guest, Wes Gay, knows this better than most. He went from being laid off and working from his mother-in-law's couch to running a successful StoryBrand certified agency in two years.

Sarah Johnston, also known as the Briefcase Coach, is a top-rated job search strategist and interview coach for higher achievers. She specializes in executive resumes, LinkedIn branding, interview coaching, and hidden job market job search strategies. While the majority of her clients are at the senior executive level, Sarah works with a range of people from early career to senior level and loves working with people who know where they want to go and just need help getting there.  

Today's guest on the BRAND New Your Show is Sean Scoffield. Sean reached out to me on LinkedIn after listening to a few of my older podcasts. We exchanged a few messages and shared a couple of files when I realized he had a unique take on the power of personality assessments such as StrengthsFinder, Stand Out, and the Fascination Advantage. Specifically, he has developed a method to pull together the results from all of the assessments into one comprehensive document that as he says creates a “tapestry” of your brand.

Ever wondered if personal branding is for you? In this podcast, Susan Chritton and I discuss when it's time to define your personal brand and more importantly how you define your personal brand. Personal branding is not reserved for a select few, it's something all of us should be doing to stand out in our careers.

Not everyone listening to this podcast wants to become an entrepreneur in the truest sense of the word. I get that but here's the thing, many people who eventually become entrepreneurs didn't set out to obtain that moniker. It happened naturally over time. You may think that Doire's book, Entrepreneurial You, is espousing this route. Go be an entrepreneur and if you think that after listening to the podcast, I'm afraid you've missed the point. Entrepreneurial You is really more about kick-starting your journey. Getting you to take small steps, to dip your toes into the water, to fiddle around with different things so you can find something that sticks.   And when you do find that something, whatever it may be, use her book as a guide to see if you can turn it into something you can get paid for. While I loved all of Dorie's actionable tips scattered throughout the book, To me, the most important aspect of entrepreneurial you is this notion of preparation. Preparing for things in life you don't expect because you never know what the future may hold. What seems secure to you today may not be so secure tomorrow and that salary you hold so dear, the salary that frankly stops you from moving forward and pursuing something you're passionate about, well, here's a reality check for you. It can disappear literally overnight. Think about that for a minute. What would you do if tomorrow you were called into your bosses office and the HR manager is there to let you know your position has been eliminated?    In today's age of corporate consolidation and the coming age of AI and blockchain, this is a very real scenario. Some of you listening may have already experienced this. So I ask you, what would you do if tomorrow your salary went to zero? What is your backup plan and keep in mind, get another job, isn't really a backup plan when the mortgage is still due. As Dorie mentioned, pursuing something on the side is a great way to mitigate risk, provide you with skills, additional income and can ultimately make you less dependant on the day job. On the flip side, A side hustle may also make you more valuable in the day job, assuming of course if your company values the new skills you've acquired. So I'll close out today's show by asking the question Dorie asks at the end of her book. What are you working for? If your answer is the next paycheck, then it might be time for you to consider alternatives, to pursue a passion, to take small steps towards discovering your Entrepreneurial You. Taking those first steps is not easy, but I promise with each step you take, you will learn and move forward as long as your willing to give up the ghost of what you imagined your career would be, so can finally grasp what your career could be. Don't forget to pick up a copy of Dorie's book, Entrepreneurial You and while you're clicking things on the screen I'd appreciate it if you added in a copy of my book, CareerKred into your cart as well. That's wraps us up for today. Until next time. I've been Ryan and I'm out.

Hello and Welcome to the BRAND new you show. THE podcast dedicated to helping you position your brand so you can boost the credibility in your career. Today's guest is Elizabeth Potts Weinstein from elizabethpottsweinstien.com In addition to being a mom, writer, and explorer, Elizabeth is also an attorney who works with small businesses.  She helps entrepreneurs, artists, coaches, and consultants find simplicity in the law, so they can get back to spending time helping their clients and changing the world. Need to boost your CareerKred? Pick up the book CareerKred (affiliate link) and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career. Do you know what your online profile says about you?  Find out by taking my Digital Brand Assessment. Discover your score and the ways you can start to improve your score today! Take the Assessment CONNECT WITH RYAN LinkedIn | Twitter | Facebook

Hello and Welcome to the BRAND New You Show. THE podcast dedicated to helping you build your brand and boost the credibility in your career. Today's guest is Marc Miller founder of CareerPivot.com.  CareerPivot has been included in the Forbes list of top 100 Career websites, and Marc is the author of three career related books including the one we'll discuss today, Repurpose your Career - A practical guide for the second half of life.

Today on the podcast, I welcome to the show Karen Tiber Leland president of the Sterling Marketing Group.  At Sterling, Karen helps, CEOs, executives, and entrepreneurs build stronger personal, team and business brands.   Karen is the bestselling author of multiple books, including the one that will be the topic of today's podcast, The Brand Mapping Strategy, she is a sought-after keynote speaker and has even been an actress with experiences in voiceover as well. The Marketing Mastery Pyramid In addition to the Brand Mapping Strategy, Karen has also developed a 3 step marketing mastery pyramid to help you understand at a high level the path you need to take as you begin to brand yourself.  The three steps listed below are discussed in detail on today's show. 1 - Platform Development 2 - Brand and Buzz Building 3 - Thought /Industry Leadership   The Brand Mapping Process During her work with individuals, Karen discovered that many of her clients were trying to define their brand using the classic elevator pitch.  Karen realized that your brand is much deeper than an elevator pitch which is why she developed the Brand Mapping Strategy after several years of working with her clients.  The Brand Mapping Process focuses on 7 core elements all of which we discuss in details. Do you need to boost your CareerKred? Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career. Do you know what your online profile says about you?  Find out by taking my Digital Brand Quiz. Once completed, you'll receive a score between 0 and 100.  Discover your score and the ways you can start to improve your score today! Take the Digital Brand Quiz CONNECT WITH RYAN LinkedIn | Twitter | Facebook

Aaron Pierson is a Digital Brand Strategist, a Killer Content Creator, a Filmmaker, a #1 Best Selling Author, a Podcaster and an Award Winning Designer. He has worked with John Lee Dumas from Entrepreneur on Fire and Joshua Smith from GSD Mode.  Aaron is an ex-rock climber, a husband, a father, and he wants to help you do branding like a boss. Want to boost your CareerKred? Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career. Do you know what your online profile says about you?  Find out by taking my Digital Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment CONNECT WITH RYAN LinkedIn | Twitter | Facebook

Today's guest is Kraig Kleeman from kraigkleeman.com.  Kraig is the author of two books.  His first book, The Must-React System: A User's Guide to Prospecting C-Suite Executives, earned him the taglines of the “inventor of the must-react system” and “world's greatest cold caller”.   With his Most recent book, A Winning Brand - How to Build a Powerful Personal Brand in today's modern digital world Kraig now carries the tagline “the king of personal branding”. Want to boost your CareerKred? Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career. Do you know what your online profile says about you?  Find out by taking my Digital Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment CONNECT WITH RYAN LinkedIn | Twitter | Facebook

Today we welcome to the show Ian Altman from Ianaltman.com.  Ian is a speaker, a best-selling author, a podcaster, and a strategic advisor to CEOs. Ian helps his clients discover how to become outrageously successful at targeting and winning business by teaching them how to flip the buyer-seller dynamic on its head in order to regain control of the sales process, earn the role of trusted advisor so they can dramatically grow their revenue. Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment  CONNECT WITH RYAN  LinkedIn | Twitter | Facebook

On today's episode of the BRAND New You Show, I speak with Dave Chesson the founder of Kindlepreneur.  At Kindlepreneur, Dave helps authors and aspiring authors sell more books and make more money. CAREER JOURNEY Dave started his career as a nuclear engineer.  After spending so much time away from his family Dave decided to take a step back and take a look at his life and how he defined success.  In other words, he took the time to become self-aware.  To define his brand. He assessed his skills, his traits and most importantly for him, his values and realized that he valued being close to family vs. the direction of his current career path. Dave realized he had an affinity for internet marketing and decided to re-arrange things his life in order to fit this new direction in.  He decided to cut out things in his life that did not move him in his desired direction such as movie time every night and decided he would get up earlier in the morning.  This quiet morning time allowed Dave to practice and grow in his new chosen direction.   It took him 3-½ years but Dave was able to build his side business in the margins of his life and now his side business is his only business.  Listen in as we discuss where he started, the pivots he made along the way and how he eventually become the Kindlepreneur.  

Hello and welcome to a very special Monday edition of the BRAND New You show or as I like to call it launch day. Since I spent on last week's regular show explaining the principles behind the book, CareerKred, I won't do that again today.   Instead, today's show is about gratitude.   Because the book could not have been written without the guests on this show sharing their wisdom and of course without you listening in each week giving me the motivation and inspiration to continue. As I reflect back on writing the book I realize that no good work can be done in a vacuum and that all great works come via teamwork. So thank you for listening each and head on over to Amazon to pick up a copy of the newly released book, CareerKred - 4 simple steps to build your digital brand and boost credibility in your career. When you finish I'd love it if you could also leave a rating and review.  Thank you for being here.  I appreciate you more than you know.    

I know it's been a while but season two is officially here.  In today's show, you'll learn what I've been up since the end of season one and when my first book CareerKred will be available. Don't forget subscribe so you get the latest show on the day it releases.     Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment   CONNECT WITH RYAN RHOTEN LinkedIn | Twitter | Facebook  

The Season Finale for Season One.  I provide my reasons for ending the season and provide details on what you can expect in Season Two.    Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment   CONNECT WITH RYAN RHOTEN LinkedIn | Twitter | Facebook

Marketing your career is what Michelle Robin, founder of Brand Your Career is all about.  She is a marketing professional with more than 19 years experience in product management, direct marketing, and graphic design. At Brand Your Career, Michelle calls upon her professional marketing skills to translate business-to-business marketing to people-to-business career branding. Michelle holds certifications as a National Certified Resume Writer, a Certified Professional Resume Writer,  and she is a Member of the Professional Association of Resume Writers and Career Coaches. MARKETING YOUR CAREER - YOUR JOB SEARCH IS LIKE A MARKETING PLAN Michelle wrote an article for Target Marketing Mag titled, Your Job Search is like a Marketing Plan.  In the article, she compares 6 standard marketing tactics to tactics you can apply to any job search. At a high level, the comparison comes down to having a plan.  A company wouldn't embark on a marketing campaign without a plan and you shouldn't start a job search without one either. This echoes the advice from so many guests on the podcast including Olivia Gamber.  To help you get started Michelle walks us through the 6 marketing tactics you can use when marketing your career in your next job search. THE BEST WAYS TO CONTACT MICHELLE ROBIN Web: brandyourcareer.com Twitter: @BrandYourCareer LinkedIn: Michelle Robin MARKETING YOUR CAREER SUMMARY If you want to become known in your industry, marketing your career is not optional, it's a necessity and so is having a plan for your job search. Marketers, good marketers that is, know the key to any successful marketing campaign is having and executing  a detailed plan. The success of your job search is no different. Always remember, you do in fact, sell your services, your skills, your knowledge to your employer.  You're not just an employee.  You're a brand and as such you need to be marketing your career   Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment   CONNECT WITH RYAN RHOTEN LinkedIn | Twitter | Facebook   

Melissa Llarena is the president of Career Outcomes Matter, where she coaches top executives how to prepare for a job interview. Melissa is an employee transition expert, interview specialist, career coach and blogger. Her articles have been featured in Forbes, The Wall Street Journal and The Huffington Post just to name a few. She is the author of the eBooks The Mommy shift: A reentry strategy, The guide for landing a global assignment and the ebook we will discuss today How to get back in the driver seat Become the strongest job candidate. MELISSA LLARENA'S CAREER JOURNEY Melissa started her career in careers after soon earning a full-ride scholarship from Chase Bank to attend NYU. At the time, Chase, now J.P. Morgan Chase, offered many different professional development programs to participants in their scholarship program. As a result, Melissa was exposed to many career-related workshops such as how to write an effective resume and how to interview more effectively. Because she attended these courses, she was always surrounded by high-level senior executives. The combination of exposure to these executives and the workshops provided Melissa with the opportunity to apply what she was learning with her peers for free. This eventually led Melissa to turn her “pro-bono” work into a full-time business helping senior leaders or corporate Olympians as she refers to them, prepare for job interviews. THE 90 DAY PLAN Melissa recommends going into the interview with a 90-day plan. The plan is both for you and the employer. You develop the plan as you prepare for the interview. The 90-day plan you develop could very well be the plan you follow in your first 90-days in the role. The plan is derived from your research and forces you to scale up your knowledge of the company, the role, the competitors, the skills required, and how you meet or exceed all of them. The plan gives you a good sense of how you would approach this new role if you were to be hired. In addition, it once again allows the employer to see you in the role as well. When developing your plan Melissa recommends starting with the job description and using it as a skeleton to draft your plan. Look for “themes” within the job description. As an example, one theme might be you in the role of leader with five direct reports. In this case, as yourself what will you do with those reports in the first 30, 60, and 90 days. Will you review their current projects, will you attend their meetings, will you travel with them to a customer location? If the role is cross functional, how do you plan to interact with your peers over the 90-day period? List out the activities you intend to complete. The 90-day plan will show you've given serious thought to the role and that you're able to hit the ground running. I think the 90-day plan framework might just be the best way to prepare for a job interview.   THE BEST WAYS TO CONTACT MELISSA LLARENA Web: http://melissallarena.com Twitter: https://twitter.com/CareerOutcomes   Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment   CONNECT WITH RYAN RHOTEN LinkedIn | Twitter | Facebook 

Belma McCaffrey is the founder of the Work Bigger program and the author of the book, How to negotiate without losing friends, fans or job offers.   At Work Bigger, Belma helps her clients redefine what they call work so they can find their mission and lead with purpose. THE SIX-STEP WORKING BIGGER CAREER COACHING PROGRAM 1 - Identify your mission Blema is big on mission, so it's no surprise this is where the Work Bigger program starts.  Your mission starts with your understanding your values.  From there Belma encourages her clients to identify their interests and activities they are naturally drawn to.   To determine your interests, Belma suggests considering the books you read or the podcasts you listen to.  Both are easy starting points. Belma also helps her clients identify their skills and the work environment or tasks where they feel energized.  It's the intersection of your values, your interests and your skills where your mission lies. 2 - Tell your authentic personal story Once you know your mission, you now need to tie your mission to your personal story.  This is where you need to connect your past to your future.   As you develop this story, Blema recommends you develop an ask as well.  The ask is essentially being so clear on your mission that people know exactly how to help you.   This is very similar to what Olivia Gamber and I discussed during our interview. 3 - Develop a powerful personal brand Belma considers your personal brand to be how others perceive you and your mission. When you walk away from a conversation do people know what your mission is?   Belma helps her clients be as specific as possible about their mission. She coaches them to be laser focused and if necessary leave out groups of people who can't help you achieve your mission. 4 - Develop a Connections Strategy Belma is not a fan of the word networking.  It sounds too much like work and can be very awkward. Blema prefers to help her clients build a connection strategy.   Your connection strategy is aligned to your mission and dependent on your personal preferences.  If networking events are not your thing so to speak, don't attend them. Instead, invite individuals to coffee for example. 5 -  How to properly sell yourself Belma tells us one reason we feel so awkward about “selling ourselves” is because we are usually doing it without understanding our mission. Tying your mission to your job search is an easy way for you to sell yourself without feeling bad about it. The final step in the work bigger career coaching program is negotiation.  Fortunately, Belma has written a book on the topic.   Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment   CONNECT WITH RYAN RHOTEN LinkedIn | Twitter | Facebook 

David Mariano is the founder of Finance Career Launch. David is a finance executive, with experiences in investment banking and mergers and acquisitions and he created Finance Career Launch as a way to share his experiences with young financial professionals who are eager to advance their careers. But, David is not all numbers and spreadsheets. He is also a podcaster, a blogger, a musician, mentor, and coach. His goal is to help people build more valuable lives & businesses and he somehow manages to do this all while working a full-time job. FINANCE CAREER LAUNCH PODCAST As a complement to the Finance Career Launch community, David launched his second podcast, the Finance Career Launch podcast. This podcast is still active. You can listen to my favorite show HERE. Through a mixture of solo shows and interviews, David shares his wisdom and knowledge of finance and leadership twice every week. THE BEST WAYS TO CONTACT DAVID MARIANO Web: financecareerlaunch.com eMail: David@financecareerlaunch.com   Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment   CONNECT WITH RYAN RHOTEN LinkedIn | Twitter | Facebook   

Welcome back to another episode of BYOB show, and that's BYOB for building your own brand, not the brand you think someone else wants you to build.   I'm Ryan Rhoten from ryanrhoten.com. I am the creator of the personal branding blueprint an online course designed specifically to help you discover and define your personal brand. You can check that out at thepersonalbrandingblueprint.com If you're not following me on Twitter yet kindly head on over there and look me up my handle is @ryanrhoten. Twitter is my social media platform of choice and If you've got branding questions feel free to ask away on Twitter. Or if you'd like to have your question featured on this podcast, head over to ryanrhoten.com/message Click the big green Start recording button. Thanks again for tuning in, and Today, I'm going to talk about something I get asked about a lot but we're going to get there via a not so straightforward path. You may remember my interview with Shane Purnell host of the Platform Giant podcast. During the show, we discussed a methodology for building your platform called CARVE.   Obviously, CARVE is an acronym and the A in CARVE stands for Accomplishments which includes the various credentials you can earn throughout your career. As Shane and I discussed, these credentials can provide social proof and evidence that you do in fact know what you are talking about. However, there is a time, called the zero moment of truth when they don't matter at all.    And that my friends is what we are going to talk about today.   Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment   CONNECT WITH RYAN RHOTEN LinkedIn | Twitter | Facebook 

What does StrengthsFinder 2.0 have to do with your personal brand? As you know, I'm a big fan of self-awareness and a critical key to becoming self-aware is to understand your natural talents.   Today's guest and I share a lot in common on this topic which was why I was excited to talk to her the first time and why I thought coming off the heels of Discover month on the BYOB show it would be appropriate to bring her back during moving month. Lisa Cummings, CEO of Lead through strengths wants you to embrace your natural strengths As the chief strengths sleuth, Lisa brings 20 years of experience in helping people find and leverage their strengths at work. Her love for the strengths movement began after she read Marcus Buckingham's book “ first break all of the rules”. A key takeaway from the book for Lisa was how leveraging your strengths at work will make you stronger, yet she noticed in the business world, companies seemed to be focused instead on how to fix what was “broken” with you. Since then, Lisa has focused her career on developing people and organizations.    Today, As a certified Gallup Strengths Performance coach, she is obsessed with helping leaders improve performance by leveraging their team's natural talents.     Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment   CONNECT WITH RYAN RHOTEN LinkedIn | Twitter | Facebook   

I'm in Omaha, Nebraska this week to attend the very first Clifton Strengths Summit. The Summit is being hosted by Gallup, the company that brings you, StrengthsFinder.   So for the next two days, I'm going to be hanging with fellow Strengths enthusiasts and geeking out about our Strengths. As I was flying here today, I started thinking about my objectives for the conference. And yes, you should have objectives or goals of some type when you attend a conference.   You may recall Madalyn Sklar gave us some great reasons why you need objectives when attending conferences. If you don't remember, head on back into the archives and check it out.   For the next three days, I have identified three objectives I want to meet while I'm here and I thought I would share them with you on today's show. OH, in case you are wondering, I'm recording this from my hotel room using my iPhone which is why the audio is not quite up to my normal standards. And while it would have been easy for me to just skip this show this week, considering I'm at the conference and my main computer died on me, I thought doing it this way would serve as a great reminder that you really don't need any fancy equipment to produce content. You CAN make due with what you have. Which is exactly what I'm doing with today's show.  So here you go, my 3 reasons why you should attend conferences. With the DICE framework, attending conferences falls into the "E" or the Engage step. But you probably already guessed that didn't you.   Before I started this journey, I never went to a conference that wasn't directly related to my day job.  In fact, I had never paid to go to a conference myself.   Now I go to at least two a year. Conferences are just a great way to force yourself to get out there and push the boundaries of your comfort zone.   If it's true that growth takes place just outside of our comfort zone, then I think we all need to be uncomfortable at times in to stimulate our grow both personally and professionally.   Conferences can do both in spades.   Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment   CONNECT WITH RYAN RHOTEN LinkedIn | Twitter | Facebook   

If your next career opportunity came down to the strength of your online profile, do you think you would you get the job? Surprisingly, a lot of people, don't even think about their digital brand when applying for new positions, yet in today's world, it's our digital brand that can set up apart from our competition. It's our digital brand that allows us to tell our career story online in a way that enables us to get  found and get recognized for our expertise. Today's guest helps us put our digital brands into perspective as it relates to everything from dating to obtaining your next job. Sabria Clark is the director of marketing at brandyourself.com.  When she first appeared on the show we held a fairly wide-ranging conversation about your digital brand.  Today, I've narrowed the scope to the ten easy ways you can improve your digital brand. So without any further ado, here is Sabrina Clark.   Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment   CONNECT WITH RYAN RHOTEN LinkedIn | Twitter | Facebook   

Who do you think about when I say the science guy?    Can you name a Self-Help Guru?  Who comes to mind when I say Daily Vlog? Did someone's name immediately pop up in your mind? Why did you come up with their name?  Is it because you hear their name often?  Or is it because when you google a specific topic, their name surfaces to the top. Maybe it's because you follow them on social media, read their blog or their books.   Whatever the reason, I think you'll agree their names came to you quickly because you regard them as an expert in whatever the topic or niche you follow. Here's another set of questions for you.   Who do you think about when I say, electrical engineer?  Don't follow electrical engineers, no worries, let's try CPAs or real estate agents.  No? How about human resources? Do any names and/or faces come to your mind? Let's go deeper.   What if I said name a product manager, project manager, talent acquisition specialist, SEO specialist or recruiter? I'm guessing you drew a blank for a few of those, didn't you?  If you did that's ok, maybe project management is not your thing. However, when it comes to one specific topic you are personally passionate about, I bet you know who all of the “players” are in the space. Chances are you've also noticed that the top individuals in this space seem to get all of the opportunities.  Whether it be speaking gigs, promotions, etc.   Why is that do you think?   Well, that's exactly what I want to talk to you about on today's show.   How your brand, specifically your digital brand, in the eyes of others can lead to additional opportunities and compensation for you. Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment   CONNECT WITH RYAN RHOTEN LinkedIn | Twitter | Facebook