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You don't think yourself into a new way of acting. You act yourself into a new way of thinking ~ Millard Fuller - Founder, Habitat for Humanity Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Be Yourself; everyone else is taken - Oscar Wilde Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
The greatest good you can do for another is not just share your riches, but to reveal to him his own. - Benjamin Disraeli Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
I fear not the man who has practiced 10000 kicks once, but I fear the man who has practiced one kick 10000 times. - Bruce Lee Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Today, we're joined by Kai Luttrell of Kreator.ai, an entrepreneur and innovator who has built experience at the intersection of e-commerce, subscription businesses, AI-powered marketing, and creator-driven growth.Kai has a unique perspective on what it takes to identify the right market, build a compelling brand, leverage influencers and creators, and use AI to move faster and create more effective marketing content.Highlight Bullets> Here's a glimpse of what you would learn…. Entrepreneurial journey of starting a loose leaf tea subscription box brandGrowth strategies using Facebook ads and influencer marketingImpact of BuzzFeed coverage on brand visibility and salesChallenges and economics of running a subscription box businessCustomer acquisition costs, churn rates, and lifetime value considerationsImportance of product selection and market fit for subscription modelsRole of PR and networking in business growthFulfillment and packaging management in e-commerceInsights on personalization and customer retention strategiesDevelopment of an AI tool for content creation in e-commerce marketingIn this episode of the Ecomm Breakthrough podcast, recorded live at Kevin King's Market Masters event, host Josh interviews Kai, founder of a loose leaf tea subscription box brand launched in 2017. Kai shares how her passion project scaled rapidly through Facebook ads, BuzzFeed features, and organic buzz. They discuss subscription business economics, including customer acquisition costs, churn rates, lifetime value, and the importance of choosing the right product and market. Kai also reveals how personalization unexpectedly increased churn and shares networking insights. She concludes by introducing her new AI content creation platform, Creator, designed to streamline marketing for e-commerce brands.Here are 3 action items that Josh identified from this episode:Explore AI tools for content, analytics, and customer service to streamline operations.Integrate AI with your ad platforms and e-commerce tools for maximum efficiency.Stay ahead of the curve by adopting new technologies early.Timestamps:00:00:37 Podcast IntroductionThe host introduces the podcast, recorded on-the-fly at an event, and welcomes his guest, Kai, an entrepreneur.00:01:23 Kai's Entrepreneurial JourneyKai shares how she started her loose leaf tea subscription box as a passion project that scaled rapidly after BuzzFeed coverage.00:02:42 The Subscription Box Money ModelDiscussion on the importance of lifetime value in subscription businesses versus front-end acquisition models common on Amazon.00:03:17 Challenges of Subscription BoxesKai explains the initial financial challenges, like not being profitable on the first few boxes, and the importance of shipping costs.00:04:45 Understanding Customer ChurnKai discusses typical churn rates for subscription boxes and how adjusting the amount of product sent can increase customer retention.00:05:49 The Personalization ParadoxKai shares surprising results from an A/B test, revealing that non-personalized boxes led to longer subscriber retention than personalized ones.00:06:53 Customer Acquisition StrategiesKai details her initial customer acquisition methods, including Facebook ads, blogs, influencer marketing, and promoting within Facebook groups.00:09:32 Packaging and Fulfillment EvolutionKai explains how unique packaging helped her brand stand out and how she scaled fulfillment from her garage to a warehouse.00:11:39 The Economics of the Tea BoxA breakdown of the subscription box pricing, cost of goods, shipping costs, and overall profit margins for Kai's business.00:14:59 The BuzzFeed EffectKai explains how a Cratejoy marketplace feature led to BuzzFeed coverage and how she nurtured that relationship for continued exposure.00:16:46 Experiences with PR FirmsKai reflects on her mixed results with hiring PR firms and what she would do differently if starting over.00:19:20 The Power of NetworkingKai discusses the importance of finding a network of fellow entrepreneurs for support, connection, and learning.00:20:50 Advice for E-commerce EntrepreneursKai offers advice on choosing the right product for a subscription model and selecting a market with a large audience.00:24:54 Staying in the GameThe host and Kai discuss the importance of persistence in entrepreneurship, as big breaks can happen unexpectedly.00:28:17 What Kai is Working on NowKai introduces her new venture, Creator.ai, an AI platform that generates content for Amazon, Shopify, and Meta ads.00:32:39 Three Actionable TakeawaysThe host summarizes the key lessons from the conversation, focusing on business models, market selection, and life-goal alignment.00:36:32 Final QuestionsKai shares her most influential book, favorite AI tools, and the e-commerce entrepreneur she admires most.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"BuzzFeed": "00:00:02""Shopify": "00:02:13""Facebook Ads": "00:07:49""Cratejoy": "00:15:06""kreator.ai": "00:28:17""Helium 10": "00:29:35"Books"They Ask, You Answer by Marcus Sheridan": "00:36:42"Influencers and Personalities"Alex Hormozi": "00:38:50"Key Concepts"Lifetime Value": "00:03:15""Customer Acquisition Cost": "00:11:12""Total Addressable Market (TAM)": "00:22:04"Episode Sponsor:This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript:Josh Hadley 00:00:00 How did you know you were onto something?Kai Luttrell 00:00:02 Oh, that's a good question. I feel like I knew I was on to something when people were posting about it, without me soliciting them. Does that make sense? So people would. And then Buz...
In the end, it's not going to matter how many breaths you took, but how many moments took your breath away - Shing Xiong Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Erica and fellow entrepreneur Joe Campbell discuss the realities of managing a dog waste removal business. The episode covers Ed Mylett's mindset strategy plus essential marketing tactics, such as utilizing automated software suites and offering seasonal promotions to combat the summer customer decline. Beyond operational logistics, they explore the mental and emotional toll of business ownership, emphasizing the importance of resilience and maintaining high energy during setbacks. They also highlight the necessity of a supportive partner and the challenges of balancing professional growth with personal well-being. Comments and Questions are welcome. Send to: thescooppodcast22@gmail.com
The Learning Leader Show with Ryan Hawk www.LearningLeader.com My new book, The Price of Becoming, is a USA Today, LA Times, Success Magazine, and Publishers Weekly bestseller! I think you'll find it useful. Connect with me on Twitter/X: @RyanHawk12 Instagram: @RyanHawk12 Sign up for Mindful Monday (it's free): This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. My guest: Danny Meyer is the founder of Union Square Hospitality Group and one of the most influential restaurateurs of his generation. He built New York landmarks like Union Square Cafe and Gramercy Tavern, and Shake Shack... He's the author of the classic Setting the Table and the new What Could Possibly Go Right? Key Learnings "Business, like life, is all about how you make people feel. It's that simple and it's that hard." "Optimists and pessimists die the same way. They just live differently." Shimon Peres. Danny prefers to live as an optimist. Most people respond to hope. A few will come out of a dark closet hopping on a pogo stick and a few will walk on the shady side no matter what. Most people start the day intending to make it better than yesterday, and they'll follow someone who shows them how that could happen. A growing business needs funding and leadership. It also needs soil. Like a plant needs sun and water and still needs something to grow in. The soil is the culture, and it determines whether anything you plant actually grows. Be explicit about which behaviors you celebrate and which you won't tolerate. Then be relentlessly consistent about both. That's how culture survives you not being in the room. Everyone is watching who gets hired, promoted, and paid. Every time you compromise on either the skills or the character, you send a message that you didn't mean any of the words. Probably unwittingly, but you send it. Curiosity is the behavior Danny celebrates most. If you want a team that treats every day as a chance to be better than yesterday, someone has to actually wonder what could be done differently. Entrepreneurs are upsighted. Danny's word. They only see what's up, only see what could possibly go right, and they look at existing problems that would make the world better if solved. A bad salesperson answers questions you never asked. Danny remembers a shoe store that hauled out everything from the back room regardless of what he wanted. The only two questions that mattered were does it fit and do I like it. A great one gets into your shoes and asks what you'd want. Sometimes they help you get to the question you actually have. There's no job that doesn't benefit from good sales skills, and good writing skills. Entrepreneurial athleticism is the trait Danny looks for in every leader. Talent gets you in the door. Athleticism is dedicating yourself to train plus the mental and emotional mettle to find a way to win. Day one mentality. The day a restaurant opens, nothing is scratched, every door works, nothing is smudged, and you assume everyone might be a critic. Day one of year 10 should be better than the original, because you have ten years of learning. Without that, it only goes backwards. The hiring formula is 49 and 51. Forty-nine percent is how well he thinks you can do the job, which is mostly technical and different for every role. Fifty-one percent is who you are. That 51 percent is Hospitality Quotient. The composite of optimistic warmth, curious intelligence, determined work ethic, empathy, self-awareness, and integrity. Someone with a high HQ is happier themselves when they make someone else feel better. "Cooking a great piece of fish only gets you to the 49-yard line." You need all 100, and it isn't just the servers who need it. It's everybody. A high HQ is a liability in an interview. Danny sometimes has to park his own at the door, because his job isn't to make the candidate feel good. It's to assess how they'll make the staff and the guests feel. Never ask if someone is self-aware. They'll say yes. Ask instead: "What's the greatest misperception other people have about you?" You can't answer it without self-awareness, because you have to know both what you are and what you're projecting. When hiring a chef, Danny already knows they can cook. What he's testing is the feedback loop. Will they get defensive? Grateful? He may well be wrong in the feedback, and he still wants to know early what it's going to be like to lead this person. Caitlin took a reservation and saved a woman's life. She was getting a phone number when the caller's voice started halting. Caitlin sensed something was wrong, asked permission to call 911, and got the address. It was a hemorrhagic stroke. The woman survived and had to relearn how to speak. Caitlin was so moved that she went back to school to become a speech therapist for people with aphasia. When the woman died recently, she left Caitlin the money to pay for it. A good employee books the table accurately. A great one changes someone's night, or their life. Danny's point about Caitlin: nobody trained her for that. The culture did. Mind share is what marketing earns. Heart share is what hospitality earns. Mind share means people know you exist and think of you first. Heart share means they love you and tell everyone they know. The golden rule of hospitality is not the golden rule. Do unto others as you believe they would want done unto them. Service is one size fits all. Hospitality is one size fits one. The salmon that changed everything. Soon after Gramercy Tavern opened, a Union Square Cafe regular told Danny what happened was inexcusable. Her salmon came well done when she'd ordered it rare. Danny's first reaction was that an honest kitchen mistake didn't seem so bad. The mistake wasn't the problem. The response was. At Union Square Cafe, she said, the server would have noticed, quietly removed it, brought soup so her guests could keep eating, recooked it properly, and probably taken it off the bill. At Gramercy, nobody came over while she picked at it. A manager eventually took the plate, handed her a coat check, told her the rest would be waiting at the door, and left it on the bill. "If you don't have language, you cannot teach." For ten years Danny led one restaurant by embodying the behavior he wanted. With two, wherever he was, he wasn't at the other one. It was the first time he had to lead by using his words instead of just embodying what he wanted to see. Enlightened hospitality, in this order: Each other first. How the team treats each other, with generosity and charitable assumption. Then the guests. Then the community and the suppliers. Then the investors, who end up with more because of everything above. Break it anywhere, starting with how people care for each other, and it doesn't work. Lead with generosity. You're in business for tomorrow dollars, not today dollars. His staff charged that woman for the salmon because they were afraid she was working an angle. Danny's response: where is the charitable assumption that maybe we just overcooked it? Nice and kind are different. Nice isn't a bad thing, but sometimes nice is how you avoid addressing a problem. Kind means I'm on your side, which sometimes means holding up the mirror. If someone isn't measuring up and you let it go, that isn't kind and it isn't even nice. Kindness takes the courage to give honest feedback without demoralizing the person. Laying people off during the pandemic wasn't nice. Doing it one at a time was kind. Several hundred people, and nobody got laid off by tweet or mass email. Everyone was spoken to by their own boss. Shake Shack started because Danny asked what could possibly go right. An artist needed someone to run a hot dog cart under an installation in Madison Square Park. His team said they were too busy running four restaurants. Danny's argument was that the park was the front yard of two of them, and you take care of your front yard. They staffed it with their coat checkers and served Chicago-style on purpose. The coat checkers had no work until the weather turned cold, so this gave them a summer job. Chicago-style has eight toppings, which let them find out whether four coat checkers could remember how every regular liked it. The point was proving hospitality isn't only for fancy restaurants. They lost money two years running, and the community started calling it "our hot dog cart." Danny heard the word "our" and knew people felt shared ownership. Then he gave away the building. He built a $750,000 kiosk and donated it to the park, so the park owns the building and his company owns the business. A percentage of every sale goes back into keeping the park beautiful and safe. That first Shake Shack still pays just under a million dollars a year in rent to the park. Danny's champagne moment a year from now: that the book actually meant something to people. He wrote it to teach himself, because that's how he learns. If the lessons he picked up scraping his knees turn out to be useful to someone else, it was worth it. Reflection Questions Which behaviors does your team know for certain you celebrate, and which do they know you won't tolerate? If you asked five of them, would you get the same five answers? Look at your last promotion. Did that person clear the bar on both the 49 and the 51? What did everyone else learn from watching it? Where are you being nice right now when the situation calls for you to hold up the mirror? Podcast Chapters00:00 Apply for the Learning Leader Circle 01:36 Meet Danny Meyer 03:23 "It's That Simple, and It's That Hard" 05:15 Optimists and Pessimists Die the Same Way 08:47 Culture Is the Soil 12:53 Why He Celebrates Curiosity 15:44 What Sales Taught Him 19:48 Entrepreneurial Athleticism 23:15 The 49 and 51 Hiring Formula 26:10 "What's the Greatest Misperception About You?" 28:32 Testing the Feedback Loop in an Interview 29:44 Caitlin Saves a Life 32:51 Mind Share vs. Heart Share 34:33 The Golden Rule of Hospitality 35:33 If You Don't Have Language, You Cannot Teach 39:10 Enlightened Hospitality 41:35 Nice vs. Kind 43:10 Laying People Off the Kind Way 45:03 How a Hot Dog Cart Became Shake Shack 50:08 The Champagne Question 52:08 EOPC
The only way to do great work is to love what you do. –Steve Jobs Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
If you can dream it, you can achieve it. –Zig Ziglar Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Change your thoughts and you change your world. –Norman Vincent Peale Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
It's not the years in your life that count. It's the life in your years. –Abraham Lincoln Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
The question isn't who is going to let me; it's who is going to stop me. –Ayn Rand Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Remember no one can make you feel inferior without your consent. –Eleanor Roosevelt Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
On this episode of HALO Talks, host Pete Moore sits down with Bill Quateman, founder and international director of Advanced BioCell. Known for his transition from an acclaimed recording artist to a pioneer in orthomolecular medicine and regenerative health therapies, Bill talks about his unique professional path and what he's learned along the way. Listeners will learn how he parlayed lessons from the music industry and personal passion into heading up building a clinic specializing in personalized nutrition, ozone therapy, stem cells, and peptides. The conversation gets deep into the science behind these treatments, the evolving business landscape of health optimization, and practical advice for entrepreneurs seeking to scale "with heart" in the HALO sector. Whether you're interested in disruptive healthcare models or simply want to understand what's next in patient-centric wellness, this episode is packed with experience-driven perspectives and actionable strategies. On bridging health paradigms Bill says, "What we're doing with Advanced BioCell is bridging the gap between the conventional Western consciousness and model, to the integrative regenerative model so that people feel comfortable with what new elements can be based certainly on what they're used to." Key themes discussed Transition from music to integrative health entrepreneurship Personalized nutrition and orthomolecular medicine's business evolution Ozone therapy: Science, benefits, and market positioning Business model: Concierge services and upcoming membership Bridging conventional medicine with regenerative approaches Consumer skepticism, misinformation, and market-driven education Entrepreneurial perspective on scaling, customer service, and impact A Few Key Takeaways 1. Entrepreneurial Resilience and Adaptability Fuel Growth: Transitioning from a recording artist career to founding Advanced BioCell demonstrates the power of following personal passion and leveraging setbacks as catalysts for growth. Quateman emphasized how obstacles and changes (such as industry challenges and publishing rejections) ultimately led him to new opportunities in health and wellness 01:03. 2. Integrative Approach to Health Care Is Gaining Traction: Advanced BioCell bridges conventional Western medicine with regenerative and integrative therapies, including ozone therapy, stem cells, and peptides. This model meets growing consumer demand for alternatives when traditional medicine falls short, with patients traveling long distances for more personalized, results-driven care 06:41. 3. Hair Tissue Mineral Analysis Sets the Foundation for Personalized Nutrition: Bill talked about the deep diagnostic value of hair tissue mineral analysis, asserting it's unmatched for assessing biochemistry and nutritional needs. While blood work is available, the focus for nutrition is on hair analysis, aiming to offer a more precise and sustained understanding of individual health 08:37. 4. Ozone Therapy's Role in Detoxification and Optimizing Cellular Health: High-dose ozone therapy is presented as a "panacea" capable of improving heart health, energy, and overall bodily function. Explained through the lens of oxygenation, ozone's ability to detoxify and support red blood cell function creates enhanced results for therapies ranging from supplements to chemotherapy 11:28. 5. Customer Experience and Care Drive Sustainable Business Growth: Rather than pursuing unchecked expansion, Quateman advocates for gold-standard customer service as the core growth engine. Repeat business, word-of-mouth referrals, and genuine care are prioritized over scale for its own sake, reinforcing that meaningful impact and loyalty can define success. He often says, "People don't care how much you know, until they know how much you care" 23:38. Resources: Bill Quatemen: https://www.linkedin.com/in/bill-quateman-14b310109/ Advanced Biocell: https://advancedbiocell.com Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com Sponsors: Thank you to the legal firm of ICE Miller for their sponsorship of this episode. Built on a foundation of legal service more than a century long, Ice Miller remains committed to helping our clients stay ahead in a changing world. Our more than 350 lawyers and legal professionals are dedicated to developing a deep understanding of each client's needs to help them build, grow, and protect their most valued assets.
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Building a business is hard enough when everything goes right. You need a killer product, a hungry market, solid execution—and maybe a little luck. But what happens when the people closest to you just don't see the vision? It happens way more often than you think, but a lack of support doesn't have to mean a lack of success. In Episode 640, Jay Jones drops 7 crucial strategies to help you thrive as a founder—even when you're standing completely alone. Learn how to protect your focus, convert doubt into momentum, and execute your vision regardless of who steps up to support you. Listen in, share this with an entrepreneur who needs it, and send it directly to anyone who ever doubted your grind. GET YOUR FREE ENTREPRENEUR RESOURCES: https://blackentrepreneurblueprint.com/
You may be disappointed if you fail, but you are doomed if you don't try. –Beverly Sills Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
If you do what you've always done, you'll get what you've always gotten. –Tony Robbins Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Our lives begin to end the day we become silent about things that matter. –Martin Luther King Jr. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
If you look at what you have in life, you'll always have more. If you look at what you don't have in life, you'll never have enough. –Oprah Winfrey Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
I have learned over the years that when one's mind is made up, this diminishes fear. –Rosa Parks Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Et si le meilleur associé était celui qui vous complète ?Virginie et Priscilla n'ont pas le même parcours. L'une vient du marketing international. L'autre de l'accompagnement humain.L'une structure. L'autre écoute.L'une imagine. L'autre donne du sens.Dans ce nouvel épisode, elles racontent comment leur complémentarité leur a permis de transformer leurs expériences de vie en un projet entrepreneurial au service des femmes confrontées à un tournant de leur vie. Elles l'ont appelé Notes de Copines.*Partenariat rémunéré avec Notes de CopinesSoutenez ce podcast http://supporter.acast.com/les-deviations. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
Education costs money. But then so does ignorance. –Sir Claus Moser Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
The battles that count aren't the ones for gold medals. The struggles within yourself–the invisible battles inside all of us–that's where it's at. –Jesse Owens Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
It is never too late to be what you might have been. –George Eliot Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
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Most conversations about pivoting assume something has gone wrong. This one doesn't.Luria Petrucci has spent 20 years building audiences online - she started before YouTube existed, she's in the podcast hall of fame, and she has a thriving business. And right now she's doing something that most established people find harder than starting from nothing: choosing to move towards something new when everything is already working.That tension - between what you've built and what you know is next - is one of the most common things I see in the people I work with. The whisper of something more. The idea that's been sitting there for ten years. The version of you that's waiting for permission. Luria names all of it honestly, and that's what makes this conversation worth your time.Three key areas we covered:✳️ Most pivots feel enormous from the inside - but from the outside, they're usually a small shift, not a leap. What makes them feel massive is releasing the identity and habits that served the old version of you.✳️ The curse of expertise doesn't just affect your content - it affects your pivot too. Knowing too much can make you want to carry everything across. One video, one takeaway, three bullet points. The same discipline applies to how you communicate who you're becoming.✳️ The "yapping" trend - casual, handheld, conversational video - works because it signals authenticity and builds parasocial relationships. For anyone in a pivot, it's one of the most accessible ways to build a new audience in parallel with an existing one.Luria's three amplifiers:✳️ 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy - the 10x framework forces you to make genuinely different decisions rather than incrementally better ones.✳️ Step outside, turn off the phone, and journal without AI. Getting your thoughts out in your own words - not prompted, not polished - reconnects you to who you actually are and what you actually think.✳️ Release what served the old version of you. Old habits, old identities, old ways of operating become dead weight when you're levelling up. Recognising the difference between what got you here and what will take you further is one of the most underrated things you can do.If this resonated, you'll find more conversations like this every week on Building Your Leader Brand. Follow or subscribe wherever you listen, and if you're on Apple Podcasts, a five-star review goes a long way.Luria's Website : https://livestreamingpros.com/room/Apple Podcasts Timestamps00:00 - Welcome and introducing Luria Petrucci02:27 - Twenty years in video - how it all started05:34 - Introverts on camera - why it works better than you think09:20 - The mirror problem - why we see ourselves so harshly12:00 - The community mirror exercise - what others actually see15:40 - Leadership, vulnerability, and the reluctance to start again18:02 - Transmitting on an authentic frequency19:23 - The curse of expertise - saying less to communicate more22:31 - One video, one takeaway - the three-question framework25:32 - Repetition in content - why saying the same thing again is a strategy27:52 - The yapping trend - casual video and the three universal languages31:55 - Yapping vs live streaming vs produced video33:03 - Parasocial relationships and why they feel real38:01 - Luria's pivot - building in public from scratch43:40 - Pivoting from a position of strength - the confirmation bias trap49:39 - Entrepreneurial loneliness and creating space for honest conversations53:11 - The three amplifiers58:01 - Amplifier 2 - nature, journaling, and stepping away from AI01:00:19 - Amplifier 3 - releasing what served the old you01:00:50 - Where to find Luria and how to join the pivot community----Get your copy of my Personal Brand Business BlueprintIt's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Discover the transformative journey from corporate finance to entrepreneurial success with Shanli Liu, founder of Freedom Folio. What if leaving a steady career could lead to a more fulfilling life and business? Shanley's story is a testament to resilience and the power of personal connections, tracing her path from a childhood fundraising event in China to establishing her own CPA practice in Boston. The episode offers a candid look at the pivotal moments that fueled her transition, including learning from a seasoned CPA and leveraging her corporate experience to launch her own firm after motherhood inspired a new direction. Learn how tax planning can elevate your practice management strategies with insights from Shanley's collaboration with POSBOT and her mentor, Tyler Thompson. The episode explores her evolved mindset from merely fulfilling tasks to embracing the entrepreneurial spirit, emphasizing the importance of strategic client selection and holistic tax planning. Shanley's experiences underscore the necessity of educating clients about tax complexities and the pitfalls of fragmented approaches. Discover practical solutions for scalable client education that combat industry-wide misinformation, ensuring both practitioners and clients are aligned in achieving financial success. Explore the balancing act of entrepreneurship and personal life, as Shanli addresses the challenges of setting boundaries. Through personal anecdotes, including the extreme of taking a client call during labor, the conversation sheds light on the pressures faced by professionals, particularly women, in juggling work and family. Drawing inspiration from Tim Urban, the discussion highlights the need to prioritize family time amidst professional commitments. This episode is a heartfelt reminder of the importance of boundaries to prevent burnout and ensure you remain present for those who matter most. Timestamps 00:00:00 - Introduction and Welcome to the Podcast: Shanli Liu's Journey 00:00:12 - Shanley's Early Life and Inspiration from China 00:02:05 - Transition from Corporate Finance to Entrepreneurship 00:03:30 - Founding Freedom Folio and Building a CPA Practice 00:06:45 - Balancing Motherhood and Entrepreneurship 00:09:15 - Importance of Learning to Say No in Business 00:11:37 - Embracing Entrepreneurial Mindset through Tax Planning 00:12:45 - Lessons from POSBOT and Training with Tyler Thompson 00:14:30 - Strategic Client Selection for Scalable Tax Planning 00:16:10 - Addressing Fragmented Tax Planning and Client Education 00:18:27 - Holistic Financial Planning for Small Business Owners 00:19:30 - Collaborating with Financial Advisors for Diversification 00:21:00 - Setting Boundaries to Maintain Work-Life Balance 00:22:36 - Challenges of Overworking and People-Pleasing 00:24:00 - Societal Pressures on Women Entrepreneurs 00:25:30 - Reflection on Family Prioritization and Tim Urban's Work 00:27:00 - Conclusion: Aligning Professional Success with Personal Well-being Episode Resources: Connect with Shanli here: https://www.linkedin.com/in/shanli-liu-234b16b/ Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.
The person who says it cannot be done should not interrupt the person who is doing it. –Chinese Proverb Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
There are no traffic jams along the extra mile. –Roger Staubach Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
A person who never made a mistake never tried anything new. – Albert Einstein Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
I didn't fail the test. I just found 100 ways to do it wrong. –Benjamin Franklin Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Laura Hackney is the founder of AnnieCannons, an organisation that prepares vulnerable, overlooked people for sustainable careers in tech. Plus: The Fintech leader swapping payment platforms for a focus on women’s health.See omnystudio.com/listener for privacy information.
What's money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do. –Bob Dylan Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
You take your life in your own hands, and what happens? A terrible thing, no one to blame. –Erica Jong Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Entrepreneurial spirit has shaped Memphis for decades, and the city still supports entrepreneurship today! This conversation has a strategic focus on attracting and retaining businesses — from small businesses to large-scale industry leaders — as well as exploring what makes Memphis a city of choice for entrepreneurs and innovators looking to launch a business. These leaders not only see what's possible, but they are also carving paths for the future of the city and positioning Memphis as a city of choice for changemakers. This conversation originally took place as a live event on August 26, 2026, as part of New Memphis' Celebrate What's Right series and was made possible by Tennessee Valley Authority, Kroger, and Servis1st Bank. We work very hard to make these events accessible, but we know that there are a myriad of reasons why members of our community had to miss this live event. In an effort to ensure that these leaders' insights are disseminated far and wide, we're bringing you their conversation on the radio waves this morning.Guests: Meka Egwuekwe | Co-Founder & Executive Director of Code Crew (moderator) Anthony Young | President & CEO of Epicenter Memphis Ido Sairig I Executive Vice President for Research and Innovation at The University of Memphis Gwyn Fisher I Chief Economic Development Officer for The Greater Memphis Chamber Trey Moore | Senior Small Business Specialist at EDGE Memphis
Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless. –Jamie Paolinetti Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Challenges are what make life interesting and overcoming them is what makes life meaningful. –Joshua J. Marine Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
If you want to lift yourself up, lift up someone else. –Booker T. Washington Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Too many of us are not living our dreams because we are living our fears. –Les Brown Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Summary: In this episode, Mitch Beinhacker interviews John Mullins, a professor of entrepreneurship at the London Business School. They discuss Mullins' background as an entrepreneur and how he transitioned into academia. They also talk about the evolution of entrepreneurship education and the impact of technology on startups. Mullins shares examples of successful companies that have emerged from entrepreneurship programs, such as World Remit. The conversation highlights the importance of real-world experience and collaboration in the classroom. The conversation explores the importance of planning and strategic thinking in entrepreneurship. It highlights the need for entrepreneurs to assess their ideas before starting a venture. The conversation also emphasizes the value of learning and acquiring the right mindset for entrepreneurial success. The guest, John Mullins, discusses his books and the key principles he teaches, including thinking outside the box, problem-first logic, and the six mindsets of successful entrepreneurs. The conversation explores six counter-conventional mindsets that entrepreneurs should adopt to increase their chances of success. These mindsets include: 1) Yes, we can!; 2) Problem first, not product first logic; 3) Think narrow, not broad; 4) Ask for the cash, ride the float; 5) Borrow assets instead of investing in them; and 6) Never ask permission, beg forgiveness later. The conversation also highlights examples from successful companies like Nike, Dell, and Tesla that have applied these mindsets. Keywords: entrepreneurship, academia, startups, London Business School, education, technology, World Remit, entrepreneurship, planning, strategic thinking, business plan, mindset, problem-first logic, success, entrepreneurship, counter-conventional mindsets, success, customer-centric, problem-solving, narrow focus, cash flow, borrowing assets, permission vs forgiveness Takeaways Entrepreneurship education has evolved over the years, with more students pursuing entrepreneurship as a career path. Real-world experience and collaboration are crucial in entrepreneurship education. Technology has enabled the growth of innovative startups, such as World Remit. Entrepreneurship programs provide valuable resources and support for aspiring entrepreneurs. Assessing an idea crucial step before starting a venture. Entrepreneurs should be open to opportunities outside their comfort zone. Thinking about problems and finding innovative solutions is more important than focusing solely on the product. Successful entrepreneurs possess specific mindsets that differentiate them from other successful business people. Entrepreneurial thought and action are essential for driving innovation and creating jobs. Think customer first, not product first Focus on solving a problem rather than creating a product Narrow your focus to a specific target market Ask for payment upfront to validate your idea and accelerate growth Borrow assets instead of investing in them Take action and seek forgiveness later, rather than waiting for permission Titles From Entrepreneur to Professor The Impact of Technology on Startups The Six Mindsets of Successful Entrepreneurs Problem-First Logic: A Different Approach to Innovation The Benefits of Thinking Narrow The Power of Thinking Customer First Sound Bites "I'm like Joe Montana, I get paid to have fun." "That company today is worth a couple of billion pounds." "Entrepreneurship programs provide valuable resources and support for aspiring entrepreneurs." "84% of the businesses started in the entrepreneurship summer school were still in business, and two-thirds of them were not the idea they started with." "The lack of planning and strategic approach in business owners is frustrating and leads to failure." "The odds of success in entrepreneurship are tough, but doing homework and planning can improve them." "Find a problem that you can solve and let the product follow" "Think narrow at the outset about a tiny target market" "Get paid before you even build a product" Chapters 00:00 Introduction and Background 04:24 Transitioning from Entrepreneur to Professor 09:19 The Evolution of Entrepreneurship Education 12:39 The Impact of Technology on Startups 23:19 Assessing Ideas and Adapting 24:17 The Importance of Planning and Strategic Approach 26:16 Improving the Odds of Success 30:59 The Entrepreneurship Summer School at LBS 33:15 Break the Rules: Thinking and Acting Entrepreneurial 37:14 The Customer Funded Business 40:09 The Mindsets of Successful Entrepreneurs 49:19 Thinking Customer First 50:13 Solving Problems, Not Just Creating Products 53:26 Thinking Narrow 56:06 Asking for Payment Upfront 57:04 Borrowing Assets 01:07:09 Taking Action and Seeking Forgiveness
Money can get you started.But it will not always keep you going.In this episode of The Level Up Podcast w/ Paul Alex, we break down the deeper reason behind the entrepreneurial grind and why every founder needs a mission that can survive the hard seasons.Because if your only motivation is money, status, luxury cars, or proving people wrong, you may not have enough fuel to keep going when business gets difficult.Paul explains why money is a great motivator in the beginning, but a weak foundation when the pressure gets real.When the numbers are down, the team is struggling, the market shifts, and the stress hits, shallow motivation will not carry you.A real mission will.In this episode, you'll learn:Why money is a strong starter but a weak long-term motivatorHow to connect your daily work to a purpose bigger than yourselfWhy the people depending on you can become your strongest reason to keep goingHow mission-driven founders build deeper resilienceWhy purpose can help you outlast competitors who are only chasing quick moneyThe truth is simple:You cannot survive the grind if you do not know what you are fighting for.Maybe your mission is building generational wealth.Maybe it is retiring your parents.Maybe it is creating opportunities for your family.Maybe it is changing an industry or serving people at a higher level.Whatever it is, your “why” has to be strong enough to carry you through the moments when the money alone is not enough.Mission-driven founders are dangerous because they are not just chasing profit.They are building something bigger.They outwork.They outlast.They hold the line.And when the mission is strong enough, the money becomes a byproduct.Define the mission.Anchor yourself to the outcome.Refuse to quit.And keep leveling up.Your Network is your NETWORTH!Make sure to add me on all SOCIAL MEDIA PLATFORMS:Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:www.CashSwipe.comFREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com
We must believe that we are gifted for something, and that this thing, at whatever cost, must be attained. –Marie Curie Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
If you're offered a seat on a rocket ship, don't ask what seat! Just get on. –Sheryl Sandberg Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Happiness is not something readymade. It comes from your own actions. –Dalai Lama Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
When I let go of what I am, I become what I might be. –Lao Tzu Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
What happens when a startup achieves extraordinary growth, but the founder is not prepared for the pressure that comes with it? In this episode of The Business Development Podcast, Kelly Kennedy sits down with serial entrepreneur, investor and strategic growth advisor Phil Neil to explore his journey from sales and pharmaceutical work to scaling Neobex Medical to more than $70 million in revenue in just eight months. Phil shares the extraordinary rise of the company, the founder conflict and burnout that followed, and the devastating setbacks that ultimately transformed his understanding of entrepreneurship.Phil explains why the root cause of startup failure is often not a lack of capital, strategy or opportunity, but a founder's inability to sustain decision quality under pressure. Kelly and Phil discuss the emotional shadow of entrepreneurship, the difference between perseverance and adaptive intelligence, why founders must manage their energy instead of simply managing their time, and how clarity can prevent reactive leadership. Phil also shares his perspective on personal branding, AI, long-term planning and why lasting success begins by understanding who you want to become.Key Takeaways: Startup failure often begins when founders lose the ability to make quality decisions under pressure.Rapid growth can expose weaknesses in leadership, communication and founder alignment.Entrepreneurial grit requires founders to learn, adapt and improve, not simply persevere.Clarity creates meaningful progress, while uncertainty often creates unnecessary motion.Self-regulation helps founders prevent fear and pressure from driving reactive decisions.Managing your energy is just as important as managing your time.Founders do not need to fight every fire or react to every problem immediately.Keep your purpose stable while remaining flexible about how you achieve it.AI can support business decisions, but it cannot replace founder clarity and judgment.True transformation requires founders to redefine what success means to them.Connect with Phil NeilLearn more about Phil Neil, his work with founders and his approach to building stronger, more resilient entrepreneurs.LinkedIn: https://www.linkedin.com/in/philippe-neil/Phil Neil: https://philnel.comFounders Compass: https://founderscompass.comSupport Foxx and Our FamilyOur one-year-old son Foxx is currently fighting cancer, and our family is navigating a tremendous amount of uncertainty in the weeks and months ahead. If you are able to donate or simply share our GoFundMe with your network, we would be incredibly grateful for your support. (gofundme.com)❤️ Donate to Support Foxx and Our Family
How wonderful it is that nobody need wait a single moment before starting to improve the world. –Anne Frank Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com
Most entrepreneurs are surrounded by people who love them and still have no idea what they're going through. In this AMMA episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill unpack why building a business can feel so lonely, even when you're surrounded by people who care about you. They answer three listener questions: how to close the gap with a spouse who can't fully relate, why chasing a challenge outside the business keeps you sharper inside it, and why family members and peers are rarely equipped to give meaningful advice. Michael's advice is simple: stop trying to get people to understand, and go find people who already do. Here's what you'll learn: Why the people who love you most still can't relate to what you're building How to invest in yourself in a way most entrepreneurs overlook Where to find people who've actually lived what you're going through Feeling isolated right now doesn't mean something's wrong. You just haven't found your people yet. (00:00:00) Introduction (00:01:47) Starting the Show With House Music (00:06:30) Q1: Business Straining My Marriage (00:10:31) Marriage Is 100/100, Not 50/50 (00:14:32) Q2: The Most Underrated Investment (00:15:10) Find a Challenge Outside the Business (00:17:08) Q3: When Your Spouse Can't Relate (00:17:51) Stop Seeking Advice From Civilians (00:22:00) Business Is Hard, Suffering Is Optional ---- Links & Resources: Hyrox Ironman Triathlon ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 490. AMMA - Why the Room You're In Changes Everything 480. AMMA - Why Dark Energy Becomes Dead Weight Over Time 462. AMMA - The Voices That Actually Matter for Business Growth
This week's stop on our world tour - Korea. A country divided into two very different power structures since the end of WWII. Today South Korea is the maker of some of the world's favorite exports – from Samsung TV's to BTS. But 75 years ago it was a much different story. How the textile industry and a partnership with Bangladesh lifted the country out of poverty and paved the way for rapid economic growth.Then later in this episode – how entrepreneurial endeavors look different on the other side of the 38th parallel. We'll follow a woman who started her own small business selling goods in North Korea. How are the Donju, members of the affluent entrepreneurial class, faring and can capitalism exist in a highly restrictive socialist society?Featured Episodes:Richard Nixon, Kimchi and the first clothing factory in Bangladesh (2013)North Korea's Capitalists (2017)Featured Terms: VolatilityInflation expectationsCapital controlsAusteritySupport:NPR+ (sponsor-free listening & bonus episodes) And please click “follow” in your podcast app so you don't miss an episode.Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life (Audiobook here) Our weekly longform Planet Money newsletterOur weekly Indicator link round-up newsletterFollow: InstagramTikTokYouTubeFacebookThis episode of Planet Money Summer School is hosted by Robert Smith. It was produced by Schuyler Swenson and Sophia Paliza-Carre and edited by Planet Money Executive Producer Alex Goldmark. It was fact-checked by Charlotte Isidore and engineered by Annlie Huang.Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. Planet Money's perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy