Podcasts about entrepreneurial

Scott Dancy is the founder and CEO of Azuna, a fast-growing brand in the natural air freshener space. With a background in staffing, technology, and several entrepreneurial ventures, Scott started Azuna in Buffalo in 2019, scaling the business from hand-packaging orders to becoming the world's largest purchaser of tea tree oil and achieving significant success in both DTC and Amazon channels. In this episode of DTC Pod, Scott shares his journey of launching Azuna, from navigating supply chain challenges and product R&D to unlocking consistent growth and managing cash flow as order volumes soared. He covers the pivotal product decisions, strategies for boosting AOV, lessons from high-profile partnerships, and Azuna's approach to retail expansion. Scott also offers practical advice for founders on knowing their numbers, avoiding expensive mistakes, and building a team that's invested in the brand's success. Episode brought to you by Stord - 3PL for Commerce Episode brought to you by EMF Radar - Health Starts with EMF Safety in mind Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack. On this episode of DTC Pod, we cover: 1. Scott Dancy's entrepreneurial background and Azuna's origin story 2. Early-stage bootstrapping: packaging, fulfillment, and ad writing 3. Scaling operations: manufacturing, 3PLs, and hiring expert talent 4. Product and packaging strategy: sustainable materials, bundling, and raising AOV 5. Building a brand moat with proprietary tea tree oil sourcing 6. Subscription economics and customer retention strategies 7. Navigating cash flow, funding growth, and working with MCAs 8. Knowing key metrics: revenue, gross profit, AOV, and cash allocation 9. D2C vs Amazon vs retail channel strategy 10. In-house vs agency operations and pitfalls 11. Brand marketing and influencer partnerships 12. Lessons learned from sports and celebrity partnerships 13. Timing retail entry and optimizing product mix for channels 14. Importance of customer service and product quality 15. Entrepreneurial learnings: failures, details, and staying data-driven Timestamps 00:00 Scott Dancy's background and founding Azuna 03:05 The “aha moment”—tea tree oil product discovery 04:10 Early days of hand-packaging, first sales, COVID impact 05:36 Scaling up: building the team, manufacturing, growth in Buffalo 07:14 Transition to 3PL and challenges of scaling past $10M 08:10 Product development, bundling, and packaging strategy 10:05 Target audience and tea tree oil sourcing 13:41 Growth channels: Meta, Google, and influencer seeding 15:53 Subscription model economics and retention 19:03 Funding growth: inventory buys, cash flow, using Clearco 22:24 Data-driven decisions and knowing your numbers 26:25 Channel mix: Amazon, DTC, retail launch, pricing strategy 32:00 Learning from agency mistakes and shiny object syndrome 35:06 Retail timing, product mix, and learnings from entering stores 42:02 Brand partnerships: AKC, NFL, influencer marketing 46:44 Final lessons and what Scott would have done differently 47:50 Where to find Azuna and connect with Scott Show notes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.   Additional episodes you might like: • #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth • #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content • #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views • #219 JT Barnett: The TikTok Masterclass For Brands • #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook • ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands ----- Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox? Check out our newsletter here. Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for Content Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Scott Dancy - CEO & Founder of AzunaBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Welcome to a special episode of the gohappybeauty Podcast! In honor of National Spray Tanning Day on March 6th, we've teamed up with Innove Beauty and Wellness—creators of iconic spray tan booths like Mystic and VersaSpa and the innovators behind Norvell handheld spray tanning equipment and Norvell University. Our mission in this episode is to shine a light on the sunless tanning industry and the countless entrepreneurial opportunities it offers.

In this masterclass episode of the We Don't PLAY!™️ Podcast, host Favour Obasi-ike, MBA, MS tackles a critical question for 2026: Is blogging still a cornerstone of a successful social business? The answer is a resounding YES. Favour Obasi-ike reveals that businesses with active blogs generate a staggering 67% more leads.This episode is a deep dive into the art and science of using blogs to drive social business revenue and achieve sustainable startup growth secrets. Favour breaks down the technical SEO behind a powerful blog, from understanding sitemaps as the "brain" of your website to structuring your content with a masterclass on headings (H1, H2, H3) and ideal word count (600-2,500 words).Learn actionable SEO tactics and content marketing strategies, including how to leverage Pinterest SEO and its 96% non-branded search traffic, the power of repurposing content, and why your business should aim for at least one blog post per week. Favour also touches on the future, discussing AI marketing, prompt gaps vs. keyword gaps, and how blogging principles apply to App Store Optimization (ASO). This is a must-listen for anyone looking to master digital marketing, boost organic traffic, and understand the long-term ROI of a robust blogging strategy.Episode Timestamps / Timeline[00:13] The Core Stat: Why blogs generate 67% more leads.[01:08] Technical SEO 101: Understanding sitemaps and search engine indexing.[04:02] Content Strategy: Supporting products with listicles, FAQs, and rich media.[05:18] Local SEO: How blogging gives you a local-based advantage.[09:02] Blogging Masterclass: The perfect structure for a high-ranking blog post.[25:00] Off-Page SEO: The power of backlinks and being featured.[28:49] Advanced SEO: Using Wikipedia and Reddit for credibility and traffic.[33:46] Case Study: How Canva used blogging to dominate the market.[35:01] Pinterest SEO Deep Dive: Tapping into non-branded search.[37:52] The ROI of Blogging: Low effort, high impact for long-term growth.[38:46] Beyond Websites: Applying blogging concepts to App Store Optimization.[41:04] The 520-Blog Rule: A benchmark for established businesses.Frequently Asked Questions (FAQs)Is blogging still valuable in 2026?Absolutely. According to the episode, businesses with active blogs generate 67% more leads and establish crucial brand visibility and authority.How does blogging improve SEO?Blogging expands your website's sitemap, creating more opportunities for indexing. It allows for strategic keyword research implementation, internal/external linking, and building off-page SEO through backlinks.What is the ideal length and structure for a blog post?Aim for a 5-minute read, which is about 600-2,500 words. Structure it with a clear hierarchy of H1, H2, and H3 tags, and keep paragraphs concise (1-3 sentences).How can I use blogging for my social business?Use your blog as a central hub for your content marketing. Repurpose social media posts into detailed articles, embed videos and social feeds, and use your blog content to fuel your email marketing and ad campaigns.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Success is not so much what we have... as it is what we are. - Jim Rohn Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning and focused effort. ― Paul J. Meyer. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

If you're a high-achieving professional, you might be making the mistake of using one strategy for both your career and business. This episode explores the importance of separating your career and business strategies, using the SWOT analysis as a tool to gain clarity, improve your focus, and ensure progress without burnout. You'll learn how distinct approaches to reputation, scalability, and sustainability can lead to sharper strategies and clearer outcomes for you.In This Episode:00:00 Career vs. Business: Separate Strategies02:24 Career as a Platform, Not a Destination04:44 Reputation: Different Outcomes07:25 Clarity Prevents BurnoutKey Takeaways:Differentiate your career platform from your business destination to avoid stalled growth.Apply SWOT analysis with distinct lenses for your career (performance, reputation, advancement) and your business (systems, scalability, sustainability).Understand that while your career provides resources, your business offers ownership and potential for greater impact.Recognize that reputation holds different ownership and outcomes in your career versus your business context.Align your career and business strategies to prevent burnout and ensure your efforts reinforce each other for sustained momentum.Resources:Well Why Not Workbook: https://bit.ly/authormauricechismPodmatch: https://bit.ly/joinpodmatchwithmaurice*FREE* 5 Bold Shifts to help you silence doubt and start moving: https://bit.ly/5boldshiftsConnect With:Maurice Chism: https://bit.ly/CoachMauriceWebsite: https://bit.ly/mauricechismTo be a guest: https://bit.ly/beaguestonthatwillnevrworkpodcastBusiness Email: mchism@chismgroup.netBusiness Address: PO Box 460, Secane, PA 19018Subscribe to That Will Nevr Work Podcast:Spreaker: https://bit.ly/TWNWSpreakerSupport the channelPurchase our apparel: https://bit.ly/ThatWillNevrWorkPodcastapparel 

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. Warren Buffett Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

The market is “seeking out existential threats” around AI and tech, argues Scott Ladner. “Fundamentally, [the AI revolution] will be a good thing,” he adds, anticipating it to add jobs in the future and spark an entrepreneurial boom. He thinks we will see a couple of rate cuts this year, and anticipates a “boring Fed” after Warsh is confirmed as Fed Chair. His picks right now include financials, cyclicals, and emerging markets. ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

What the mind can conceive and believe, the mind can achieve. Napoleon Hill Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com  

Celina Dumas request! 'The past is history. The future is a mystery. The present is a gift. Lisa Unger Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

This episode is a compilation of answers to YOUR questions that were asked directly from my listeners who attend my weekly business education YouTube live webcast. Topics covered include: Best side hustle ideas, How important is buying a house, Can you build a full app just with AI and more. Refer to chapter marks for a complete list of topics covered and to jump to a specific section. Download my free "Networking eBook": www.harouneducation.comAttend my weekly YouTube Live every Thursday's 8am-11am PT. Subscribe to my YouTube Channel to receive notifications. Learn more about my MBA Degree ProgramConnect with me: YouTube: ChrisHarounVenturesCompleteBusinessEducationInstagram @chrisharounLinkedIn: Chris HarounTwitter: @chris_harounFacebook: Haroun Education Ventures  TikTok: @chrisharoun300How to forecast a P/E ratiov

If you are not embarrassed by the first version of your product, you've launched too late. - Reid Hoffman. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Fluent Fiction - Italian: Rising Above: Milano's Entrepreneurial Shift Find the full episode transcript, vocabulary words, and more:fluentfiction.com/it/episode/2026-02-20-08-38-20-it Story Transcript:It: Nel cuore del distretto degli affari di Milano, i grattacieli brillano sotto il sole invernale.En: In the heart of the business district of Milano, the skyscrapers shine under the winter sun.It: L'ingresso del centro conferenze è un vortice di attività.En: The entrance of the conference center is a whirlwind of activity.It: Dirigenti eleganti, investitori curiosi e giovani imprenditori si muovono rapidamente.En: Elegant executives, curious investors, and young entrepreneurs move quickly.It: L'aria è fresca, con l'eco lontana dei festeggiamenti del Carnevale di Venezia.En: The air is fresh, with the distant echo of the Carnevale di Venezia celebrations.It: Luca, un giovane imprenditore del settore tecnologico, sente il battito del suo cuore accelerato.En: Luca, a young entrepreneur in the technology sector, feels the accelerated beat of his heart.It: Sogna di lasciare il segno in questa conferenza cruciale.En: He dreams of leaving his mark at this crucial conference.It: Al suo fianco c'è Giulia, collega e amica fidata.En: By his side is Giulia, a colleague and trusted friend.It: "Luca, andrà tutto bene.En: "Luca, everything will go well.It: Sei preparato," dice Giulia con un sorriso incoraggiante.En: You are prepared," says Giulia with an encouraging smile.It: "Grazie, Giulia.En: "Thank you, Giulia.It: Ma... e se non mi considerano?"En: But... what if they don't take me seriously?"It: Luca è pieno di dubbi.En: Luca is full of doubts.It: Nel corridoio, Fabio, un rivale affermato con un atteggiamento sprezzante, li avvicina.En: In the corridor, Fabio, an established rival with a disdainful attitude, approaches them.It: "Ciao, Luca.En: "Hi, Luca.It: Tieni a mente che non tutti accettano idee... acerbe," sorride in modo acido.En: Keep in mind that not everyone accepts... green ideas," he sneers.It: Luca sente l'umiliazione salire, ma Giulia lo tocca leggermente al braccio, riportandolo alla realtà.En: Luca feels the humiliation rising, but Giulia touches his arm lightly, bringing him back to reality.It: "Concentriamoci sulla presentazione," mormora.En: "Let's focus on the presentation," she murmurs.It: Nella grande sala, si emettono luci brillanti e le ultime meraviglie tecnologiche catturano l'attenzione.En: In the large hall, bright lights are projected and the latest technological marvels capture attention.It: È il momento di Luca.En: It's Luca's moment.It: Sale sul palco e vede gli occhi degli investitori su di lui, inclusi quelli di Fabio, che sembra divertirsi nel vederlo in difficoltà.En: He steps onto the stage and sees the eyes of investors on him, including those of Fabio, who seems to enjoy seeing him in difficulty.It: Con un respiro profondo, Luca decide di non confrontarsi con Fabio.En: With a deep breath, Luca decides not to confront Fabio.It: Inizia il suo discorso, ogni parola accompagnata da immagini e idee che ha sviluppato con cura.En: He starts his speech, every word accompanied by images and ideas he had carefully developed.It: Parla della sua tecnologia con passione genuina.En: He speaks of his technology with genuine passion.It: La sala è silenziosa, i presenti rapiti dalla sua visione.En: The hall is silent, the audience captivated by his vision.It: Alla fine, applausi riempiono la stanza.En: In the end, applause fills the room.It: Gli investitori si avvicinano, interessati e desiderosi di saperne di più.En: The investors approach, interested and eager to learn more.It: Luca sorrida a Giulia, con una nuova sicurezza che attanaglia il suo cuore.En: Luca smiles at Giulia, with a new confidence gripping his heart.It: Dopo la presentazione, Giulia ammette: "Ho pensato di avviare la mia startup un giorno.En: After the presentation, Giulia admits, "I've thought about starting my own startup one day.It: Forse potremmo collaborare."En: Maybe we could collaborate."It: Luca annuisce, colpito dalla sua ambizione.En: Luca nods, struck by her ambition.It: "Sarebbe fantastico, Giulia.En: "That would be fantastic, Giulia.It: Il nostro futuro sembra promettente!"En: Our future seems promising!"It: Nella freddezza della sera milanese, Luca sente un calore interno.En: In the coldness of the Milano evening, Luca feels a warmth inside.It: Ha guadagnato fiducia, imparato a restare concentrato e capito l'importanza del lavoro di squadra.En: He has gained confidence, learned to stay focused, and understood the importance of teamwork.It: Raggiunge il successo e vede un nuovo cammino davanti a sé, non da solo, ma con Giulia al suo fianco.En: He reaches success and sees a new path ahead of him, not alone, but with Giulia by his side.It: Mentre la città si illumina di mascherine e colori del Carnevale, Luca e Giulia si preparano a una nuova avventura imprenditoriale insieme.En: As the city lights up with masks and the colors of Carnevale, Luca and Giulia prepare for a new entrepreneurial adventure together. Vocabulary Words:the heart: il cuorethe district: il distrettothe skyscrapers: i grattacielithe entrance: l'ingressothe whirlwind: il vorticeelegant: eleganticurious: curiosithe echo: l'ecothe celebrations: i festeggiamentito dream: sognarethe mark: il segnothe colleague: la collegathe smile: il sorrisothe corridor: il corridoiothe rival: il rivaleto sneer: sorridere in modo acidothe humiliation: l'umiliazioneto murmur: mormorarethe hall: la salathe marvels: le meravigliethe stage: il palcothe audience: i presentito capture: catturarethe confidence: la sicurezzathe ambition: l'ambizionepromising: promettentethe coldness: la freddezzathe warmth: il caloreto reach: raggiungerethe path: il cammino

Dr. Kevin Christie interviews Shannon Waller of Strategic Coach about entrepreneurial alignment and leadership for chiropractors. Shannon shares how she joined Strategic Coach after working in corporate training and dealer assessment programs, starting in sales and later moving into training design and building team programs. They discuss a key mindset shift: seeing yourself as an entrepreneur with a specialty in chiropractic care, not only a doctor focused on craft. Shannon explains Strategic Coach's Unique Ability framework—activities range from incompetent and competent to the “excellent trap” (superior skill and strong reputation, but boredom), and finally Unique Ability (superior skill plus passion), which she describes as a 10x return. Shannon outlines a leadership model based on self-awareness, team awareness, and business awareness. They cover delegation extremes that sabotage teamwork: the “delegation death grip” and “drive-by delegation.” Shannon recommends Strategic Coach's Impact Filter to clarify purpose, ideal outcome, risks, and success criteria. They close with Strategic Coach fit criteria (minimum $200,000 personal income and three years in business) and resources at strategiccoach.com and yourteamsuccess.com.

You don't think yourself into a new way of acting. You act yourself into a new way of thinking ~ Millard Fuller - Founder, Habitat for Humanity Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Favour Obasi-ike, MBA, MS breaks down Apple's video podcast launch in iOS 26.4, covering HLS streaming, approved hosting platforms, and strategic business applications. This episode features live consultation with Amanda (ice cream bus owner) demonstrating podcast marketing for local businesses covering SEO, multi-platform distribution, and monetization strategies from 7 years of podcasting experience (620+ episodes, 160 countries).Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksPodcast Episode Key TopicsApple Video Launch: HLS video podcasts, 20-year milestone, creator controlApproved Platforms: Acast, Art19 (Amazon), Triton Omni Studio, SiriusXM (+ AdsWiz, Simplecast)Business Strategy: SEO benefits, organic reach, local targeting, intellectual propertyTechnical: RSS feeds, website integration, domain authority, analyticsContent: Keyword optimization, repurposing, geographic targetingTimestamps00:00-10:00 Intro, iOS 26.4 announcement, HLS explanation, platform partnerships10:00-20:00 SEO fundamentals, website strategy, content discoverability20:00-42:00 Live case study: Amanda's ice cream business, local SEO, city-flavor strategy42:00-50:00 Metrics analysis, trust scores, domain authority (18-22 pt variance)50:00-60:00 Episode naming, URL structure, host's Spotify-to-Art19 switch60:00-73:32 Tutorial strategy, listening contexts, QR codes, restaurant SEO, closingEpisode Key TakeawaysApple video = game-changer for creator control & monetizationOnly approved platforms support Apple video (IAB certified)Local businesses thrive via organic SEO reachMulti-platform distribution essential (Apple, Spotify, YouTube, Pandora)Use keyword-rich titles, not "Episode 001"Dual video+audio strategy for different contextsConsistency builds authority (host: 50 domain/podcast score)Podcasts = evergreen intellectual propertyFormula: Domain + Hosting + SEO = High PerformanceStrategic planning pays off (Art19 switch July 2025 → Apple launch Feb 2026)Favour Obasi-ike's Notable Quotes"Today marks a defining milestone...bringing category leading video experience to Apple Podcasts." - Eddie Q, Apple SVP "Video is the next chapter for podcasting." - Jov Matei, Art19 CEO "Think about podcasting as intellectual property, thought leadership, SEO, and building relationships." "Little drops make a big ocean wave." "I'm planting seeds for the future I don't know will happen."Top FAQsQ: What is iOS 26.4 for video podcasts?A: Apple's system update introducing HLS video podcast support with creator control.Q: Which platforms support it?A: Acast, Art19, Triton Omni Studio, SiriusXM (+ AdsWiz, Simplecast). Q: Should local businesses podcast?A: Yes—organic reach without paid ads, builds trust, targets geography.Q: Best episode naming?A: Use keywords first, not "Episode 001." Example: "Vanilla Ice Cream: Best Summer Flavors"Q: Need a website?A: Yes for SEO. Domain + Hosting + SEO = High Performance.Action ItemsImmediate: Update to iOS 26.4, check hosting platform, audit episode titlesShort-term: Develop dual video/audio strategy, set up analytics, research local SEOLong-term: Build consistent schedule, create evergreen tutorials, track domain authority growthLocal Businesses: Map products to locations, create local content, implement QR codesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Be Yourself; everyone else is taken. Oscar Wilde Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

The Industry Relations Podcast is now available on your favorite podcast player! Overview Rob and Greg recap MLS Reset, discussing key themes that emerged from the event — including the growing urgency around AI, governance challenges within MLS organizations, and whether the industry is structurally capable of adapting to rapid technological change. The conversation explores the implications of AI on MLS staffing, vendor relationships, compliance, data control, and long-term organizational viability. They also debate whether the traditional industry model — boards, committees, slow decision-making — can keep pace with the accelerating speed of AI innovation. Key Takeaways AI is accelerating faster than the industry can process. The timeline for disruption is shrinking dramatically compared to past technology shifts. Every MLS function may be automatable. Compliance, customer service, and operational roles are increasingly viable for AI replacement. Speed is now a strategic advantage. Current governance models and decision-making structures may be too slow for what's coming. Ownership, governance, and culture are the real strategic issues. These are the only planning conversations that matter right now. Vendor dynamics may shift. AI lowers the barrier to building software, potentially reshaping the vendor landscape. Entrepreneurial opportunity is expanding. While traditional job paths may shrink, AI creates massive opportunity for independent builders. Data control debates continue. The tension between protection, access, and innovation remains unresolved. The industry must become more nimble. Adaptability — not certainty — will determine who survives the next phase. Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios  

This conversation explores themes of family, grief, and personal growth, as the speakers reflect on their experiences with loss, identity, and the importance of community support. They discuss the challenges of navigating mental health, the significance of rest, and the impact of historical context on their lives. The dialogue also touches on entrepreneurial aspirations and the role of food in family traditions, culminating in a heartfelt exchange about legacy and future goals.takeawaysThe importance of family connections during tough times.Grief is a universal experience that requires support.Rest and self-care are essential for mental health.Cultural identity shapes our perspectives on caregiving.Historical context influences family dynamics and identity.Building community is vital for personal growth.Food traditions can strengthen family bonds.Entrepreneurial aspirations can stem from personal experiences.Navigating grief requires vulnerability and openness.Legacy is built through shared experiences and memories.titlesNavigating Grief and Family ConnectionsThe Importance of Rest and Self-CareSound Bites"I believe in you, keep trying""I miss my mom and dad""Grief is a universal journey"Chapters00:00Introduction and Live Streaming Setup00:50Family Dynamics and Support02:13Navigating Grief and Loss03:02Reflections on Parenting and Caregiving05:26Cultural Perspectives on Black Identity07:52Empathy in a Changing World09:33Mental Health and Family Support12:01Legacy and Memories of Parents14:02Entrepreneurship and Creative Ventures16:23Future Aspirations and Family Connections28:30Navigating Personal Connections29:48The Journey of Grief and Healing33:50Cultural Expectations and Hyper-Independence35:58The Importance of Rest and Self-Care41:08Engaging with the Audience and Live Streaming Challenges46:12Addressing Social Issues and Personal Reflections

In this episode of The Guy Shrink Podcast, host Bill Roman interviews 26-year-old Devin Shaw, owner of Soul Patch, a thriving greenhouse and plant farm on his grandparents' former property in Swanton, Ohio. Devin shares how he traded a potential career in classical violin for horticulture after high school, earning a two-year degree in greenhouse management at Ohio State's Agricultural Technical Institute. Right after graduation in 2019, he built his first greenhouse on the family land, driven by a deep connection to his late grandparents and a desire to work with his hands instead of punching a clock. What began as a small hobby selling succulents at the Toledo Farmers Market has grown into a full-season operation with four greenhouses, thousands of mums, and a wide variety of flowers and container plants. Devin explains that the work is both physically demanding and creatively satisfying—he starts most plants from tiny cuttings shipped from around the world, roots them under careful misting, and spends long hours in 100-degree greenhouses while listening to Jimmy Buffett. Devin is candid about what keeps him up at night: disappointing a customer, financial pressures during the off-season, and the trial-and-error reality of growing and selling new varieties. He credits his persistence to the freedom of self-employment, a desire to honor his grandparents' legacy, and the simple joy of creating beauty that lights up customers' faces. Discipline shows up in tight financial management, daily 10–12-hour labor, meticulous record-keeping, and learning from failures (unsold plants often end up on the compost pile). When asked what advice he'd give a young man who wants to follow the same path, Devin's answer is blunt: "Go work in a greenhouse for one full season first—see if you can handle the heat, the sweat, and the daily demands." The conversation circles back to the podcast's core theme: becoming a good man through clarity, agency, and integrity—qualities Devin embodies by turning dirt, family roots, and personal passion into a meaningful life and livelihood.   Connect with the Guy Shrink Podcast across all platforms here: https://linktr.ee/guyshrink 

Building the Future of Footwear: Inside Ben Weiss's Innovative Shoe Business! In this episode, Ben Weiss shares his entrepreneurial journey, from exploring digital collectibles to revolutionizing custom footwear with Syntilay. Discover how leveraging technology, strategic outreach, and creative partnerships are reshaping the shoe industry.Ben Weiss's origin story and motivation for entrepreneurshipTransition from collectibles to innovative footwear solutionsBuilding relationships with industry giants through cold outreachThe design and production process utilizing AI and 3D printingStrategies for market entry, brand development, and distributionThe concept and benefits of custom-fit shoes and in-store scanningLessons learned from industry legends like Joe and Julie.The significance of visible technology and innovative cushioningTarget audiences and early adopters in the sneaker spaceFuture plans: scaling, distribution, and expanding the custom shoe ecosystemAdvice for aspiring entrepreneurs: persistence, fun, and taking small steps00:00 - Introduction to Ben Weiss and Sintelay 01:16 - Entrepreneurial motivation: freedom and impact 02:15 - Inspiration from industry giants and building the idea 03:08 - Outreach to shoe industry insiders: success stories 04:14 - Collaborations with Joe and Kevin Harrington 05:24 - Developing custom shoes with AI and 3D printing 06:39 - The creative process and rapid prototyping 07:22 - Disrupting traditional shoe inventory models 07:53 - Go-to-market strategies: partnerships and brand building 08:24 - Scalability through retail and digital initiatives 09:44 - Pricing and cost considerations for custom shoes 10:07 - Growth potential and retail expansion plans 11:26 - Challenges in scaling physical production 12:24 - Building social media presence and consumer education 13:14 - Wisdom from industry mentors: humility and design 14:24 - Innovating footwear cushioning with PulsePods 16:13 - Early adopter audiences: athletes, content creators, and influencers 17:19 - The third wave: content creators designing shoes 18:41 - Operating and online sales mechanisms 19:58 - Origins of Sintelay and the meaning behind the name 20:40 - Future priorities: distribution, retail, and increasing awareness 21:56 - The impact of custom fit on comfort and experience 22:40 - Encouragement for new entrepreneurs and side hustles 25:13 - Connecting with Ben and Syntilay online Resources & Links: Sintelay Website Kevin Harrington - Shark Tank Joe Weiss - Reebok InsightsPulsePods Innovation in Footwear Cushioning (Official Site) Reebok - Amazon- Connect with Ben Weiss: LinkedIn Twitter Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

The greatest good you can do for another is not just share your riches, but to reveal to him his own.' - Benjamin Disraeli Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Before Spinbrush became the top selling toothbrush in the U.S—and before Procter & Gamble paid $475M for it—John Osher was a teenager selling earrings for $4.99. In this episode, John walks through the strange, scrappy, but disciplined path that led to one of the fastest consumer-product breakouts ever: from a six-year stint in a commune (where he learned plumbing and carpentry), to selling baby products and battery-powered spinning lollipops. Finally, the big bet: a $5 electric toothbrush that was cheap enough to compete with manual brushes, and good enough to become a best-seller.You'll hear the make-or-break moment that many founders can't survive: the decision to scrap 400,000 defective brushes before they hit the shelves. And then, the stealth move that turned a “licensing pitch” into a buyout —with one perfectly timed bluff.What you'll learn:Why pricing is about what the market will pay, not what your product costsThe hidden power of packaging (How “Try Me” changed everything)How to recover from “entrepreneurial terror” Why scrapping inventory can be the most important decision you'll ever makeThe acquisition formula: you get a lot more money when they want to buy… than when you want to sellTimestamps: 07:01 - A pricing lesson that John used forever: The 19-cent earrings that sold for $4.99.12:04 - Six years in a commune and the unexpected skill stack: plumbing and construction.22:09 - “Entrepreneurial terror” and a lifeline from Toys R Us 29:11 - Spinning lollipops lead to a $166 million Hasbro exit.35:54 - What's the real competition: $80 electric toothbrushes, or cheap manual ones?38:42 - The design breakthrough: fixed + oscillating bristles.55:43 - P&G admits: “We've bought three companies like yours… and ruined them all.”58:07 - The earnout problem: What happens when Spinbrush performs much better than expected? Hey—want to be a guest on HIBT?If you're building a business, why not get advice from some of the greatest entrepreneurs on Earth?Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they're facing right now. Advice that's smart, actionable, and absolutely free.Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive.So—give us a call. We can't wait to hear what you're working on.This episode was produced by Katherine Sypher, with music composed by Ramtin Arablouei.It was edited by Neva Grant, with research by Rommel Wood. Our engineers were Patrick Murray and Kwesi Lee. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this powerful conversation, I sit down with Mat Lewczenko — entrepreneur, coach, and author of The Entrepreneur's Regret — to unpack what it feels like to be winning on paper while quietly losing at home. Mat shares his story of growing up as a Polish political refugee, building success through grit and discipline, and eventually finding himself at the top of his professional game… but emotionally empty, disconnected, and on the verge of self-sabotage.   We talk about the silent epidemic facing high-performing entrepreneurs — entrepreneurial drift — and what it takes to reclaim your nights, weekends, relationships, and sanity. This episode is a wake-up call for any man chasing more while feeling less.     Timeline Summary [0:00] The concept of "Rock Top" — succeeding outwardly while unraveling inwardly [1:41] Mat's family escaping Poland as political refugees before martial law [3:02] Growing up in an immigrant household built on pride, discipline, and ownership [10:10] Early lessons on earning what you want and respecting what you own [17:47] The tension between giving kids a better life without raising them soft [24:58] Mat's pivot from theater professor to real estate entrepreneur [30:29] The breaking point — winning at work while losing at home [31:31] The porch conversation where his wife said, "You don't get to do this" [35:29] Realizing he couldn't even name his core values [36:33] The North Star Values process and regaining alignment [40:52] The three pillars — Leadership, Love, and Life [41:30] Why being "all in" where you are eliminates guilt and fragmentation [45:28] The danger of climbing the wrong mountain [47:06] Why you must go back through the clouds to choose a new summit [54:28] Small hinges swing big doors — 15 intentional minutes a day [58:32] Presence over presents — how to win back connection at home     Five Key Takeaways Rock Top is real — you can be crushing it professionally while quietly collapsing personally. Clarity of core values simplifies decision-making and eliminates internal friction. Entrepreneurial drift happens gradually, then suddenly — awareness must come before crisis. Being fully present where you are removes guilt and fragmentation. Small, consistent intentional actions create massive relational change.     Links & Resources The Dad Edge Business Boardroom: https://thedadedge.com/mastermind Mat Lewczenko on LinkedIn: https://www.linkedin.com/in/mat-lewczenko/ Mat Lewczenko on Instagram: https://www.instagram.com/mat.lewczenko/?hl=en Mat's Podcast (Buzzsprout): https://www.buzzsprout.com/1956169/episodes Mat Lewczenko — Additional Resource: https://ifgrxppecbxjqjkoyvl7.app.clientclub.net/courses/offers/82985e7c-be3c-41c2-b004-8e703e688431?fbclid=IwRlRTSAP-xitleHRuA2FlbQIxMABzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEe9kqpb3eiIFwdvocjWzIhjjxamujPzRooAIcu6RVT7W6_R-3B3c7XJyb5y5Q_aem_pxafoSiJqIhIG7u_vMzVeQ Mat's Book – https://a.co/d/02QOVPcr Episode Show Notes & Resources: https://thedadedge.com/1440     Closing Remark   If you're climbing fast but feeling empty at the top, this episode is your invitation to reassess the mountain you're on. You don't have to lose your family to win in business. If this conversation hit home, please rate, review, follow, and share the podcast. Let's build success that we don't regret.   From my heart to yours — go out and live legendary.

In this masterclass episode, Favour Obasi-ike, MBA, MS delivers an in-depth exploration of web sales optimization (CRO - conversation rate optimization) through strategic search engine marketing (SEM). The episode focuses on the critical relationship between website speed and conversion rates, revealing how technical optimization directly impacts sales performance. Favour emphasizes that web sales are fundamentally a result of web speed, explaining that websites loading slower than 3 seconds can decrease conversion rates by at least 7%, with compounding effects reaching 20% for sites taking 10 seconds to load.The discussion covers comprehensive website optimization strategies, including image optimization (recommending WebP format over JPEG/PNG), structured data implementation with schema markup, and the importance of optimizing every website element from headers and footers to file names and internal linking structures. Favour introduces the concept of treating URLs like seeds that need time to grow, recommending a 2-3 month planning horizon for content strategy.The masterclass also explores collection pages, category optimization, and the strategic use of content hubs to create pathways for user navigation. Favour shares practical tools and resources for keyword research and competitive analysis, while emphasizing the importance of submitting websites to Google Search Console and Bing Webmaster Tools for maximum visibility. The episode concludes with actionable advice on implementing these strategies either independently or through professional SEO consultation.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links

I fear not the man who has practiced 10000 kicks once, but I fear the man who has practiced one kick 10000 times. - Bruce Lee Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Formal education will make you a living; self-education will make you a fortune. - Jim Rohn Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Happy Valentine's Day! Favour Obasi-ike, MBA, MS breaks down proven strategies for monetizing and segmenting business email lists using platforms like Flodesk. Learn why email marketing delivers $36-$40 ROI for every dollar spent compared to social media, how to segment contacts based on behavior and engagement, and the technical foundations (DNS, backlinks, deliverability) that make campaigns successful. Discover workflows for turning subscribers into buyers through strategic segmentation, behavioral targeting, and quality-over-quantity content delivery.Episode Key Takeaways1. Email Marketing ROI Dominates Social Media – For every $1 spent on email marketing, businesses earn $36-$40 back, far exceeding social media returns.2. Segmentation Drives Conversions – Segment email lists by link clicks, engagement levels, and business vs. personal contacts to send targeted content that resonates.3. Technical Setup Matters – Proper DNS configuration, Google Search Console integration, and backlink strategies improve deliverability and SEO performance.4. Quality Over Quantity – Sending fewer, high-value emails with 15-minute read times generates more revenue than frequent, low-engagement blasts.5. Behavioral Targeting Wins – Track website behavior and email interactions to create personalized follow-up sequences that match subscriber intent.Episode Timestamps[00:00] Introduction: Monetizing and segmenting email lists[02:00] Why email outperforms social media ($36 ROI per $1)[05:00] Building business email lists as valuable assets[10:00] DNS, deliverability, and technical foundations[15:00] Segmentation strategies using link tracking[24:00] Creating consistency through targeted workflows[27:00] Backlinks and SEO benefits from email campaigns[32:00] Calculating engagement: 50 touchpoints = $36 product[45:00] Flowdesk features and automation workflows[68:00] Frequency matters: Quality beats quantity[71:00] Behavioral targeting and site tracking integrationPodcast Episode FAQsQ: What email marketing platform does Favour recommend?A: Favour specifically discusses Flowdesk for its segmentation capabilities, checkout features, and workflow automation that allow precise targeting based on subscriber behavior.Q: How often should I send emails to my list?A: Quality beats quantity. Favour sent only one email in February but generated revenue, leads, and referrals. Ask your audience through polls how often they want to hear from you.Q: What's the difference between business and personal email contacts?A: Business emails (domains like @company.com) engage differently and should be segmented separately. They're checked 3-5 times daily and represent higher-value prospects.Q: How do I improve email deliverability?A: Configure DNS records properly (A, TXT, CNAME), connect to Google Search Console, build backlinks through anchor text in emails, and maintain engagement with quality content.Q: What is behavioral targeting in email marketing?A: Tracking which links subscribers click, what pages they visit on your website, and how they engage with content to send personalized follow-up sequences that match their interests.Memorable Quotes by Favour Obasi-ike, MBA, MS"For every dollar that you spend on email, you get $36 to $40 back compared to social media where you may not get up to a dollar back or $2 back.""The best person to tell about what you wrote on your website is your contact list—the same way the best person to tell about something is your best friend.""I can have 50% open rate and no sales, that's vanity. But if you have 10-20% and that gives you more revenue because it's the right audience and it's segmented, then it helps a lot.""Don't just post on your website and expect magic to happen, abracadabra. You have to be intentional, you have to be factual.""Quality beats quantity. If you're actually able to capture that first party data and implement site tracking, it's very powerful to segment those people and send them follow-up messages."Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the end, it's not going to matter how many breaths you took, but how many moments took your breath away - Shing Xiong. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Happy Valentine's Day Weekend! Need to Outperform Your Competitors in 2026? Favour Obasi-ike, MBA, MS delivers an insightful masterclass on outperforming your competition through applied and actionable SEO marketing tactics. The discussion covers the critical distinction between direct and indirect competitors, strategic approaches to competitive analysis using tools like SimilarWeb.com and SparkToro.com, and the importance of focusing on long-term performance over short-term rankings.Favour emphasizes the value of understanding customer intent, the difference between pre-purchase and post-purchase behavior, and how to leverage both Google search and social media platforms like Instagram for comprehensive market visibility. The session includes live Q&A with participants discussing real-world challenges in SEO strategy, website validation, and go-to-market approaches for startups in niche markets.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksDetailed TimestampsIntroduction & Topic Overview00:00 - 02:02 - Opening: Outperform competitors with applied search everywhere optimization (SEO marketing tactics)02:02 - 03:10 - Understanding your competitors: National, international, local, and regional competitionDirect vs. Indirect Competitors03:10 - 04:46 - Defining direct and indirect competitors in your market04:46 - 06:17 - Market share dynamics and competitive positioningPractical Example: Flower Business Case Study06:17 - 09:13 - Using a Valentine's flower business as a practical example09:13 - 11:47 - Time-based pricing strategies and customer behavior patterns11:47 - 14:22 - Applying competitive insights to pricing and positioningSEO Strategy & Competitive Analysis14:22 - 17:35 - Understanding competitor strengths and weaknesses17:35 - 20:48 - Using competitive intelligence for content strategy20:48 - 23:19 - Keyword research and search intent analysisTools & Resources for Competitive Research23:19 - 25:42 - Introduction to SimilarWeb, SocialBlade, and SparkToro25:42 - 27:58 - Cost-effective alternatives for competitive analysis27:58 - 30:16 - Building long-term visibility through strategic toolsLive Q&A Session Begins•30:16 - 31:02 - Mohsen introduces himself: Software engineer starting a startup in the tattoo field31:02 - 32:34 - Question: How to approach SEO when there's no competition in your field?Google vs. Instagram Strategy Discussion32:34 - 35:05 - Why Google is the most unsaturated platform for search-based marketing35:05 - 37:15 - Instagram as a feed-based platform vs. Google as intent-based search37:15 - 40:30 - Pre-purchase vs. post-purchase intent: Amazon vs. YouTube analogyWebsite Validation & Trust Building40:30 - 43:12 - The importance of having a website for business credibility43:12 - 45:38 - Off-page SEO: Connecting Instagram to your website45:38 - 48:05 - Building relationship models across platformsAdvanced SEO Tactics48:05 - 50:21 - Running ads effectively: Brand awareness before advertising spend50:21 - 52:47 - Understanding audience targeting and customer journey mapping52:47 - 54:26 - Closing remarks and how to stay connected on ClubhouseFrequently Asked Questions (FAQs)1. What is the difference between direct and indirect competitors?Direct competitors are businesses that offer the same products or services within your niche or market. They target the same customer base and operate in similar ways. For example, if you sell red roses, other florists selling red roses are your direct competitors.Indirect competitors are businesses that offer different products or services but satisfy the same customer need or compete for the same market share. Using the flower example, supermarkets and farmer's markets selling flowers would be indirect competitors to a specialized florist.2. How do I find out who my competitors are?Favour recommends using several competitive analysis tools:SimilarWeb: For website traffic and audience insightsSocialBlade: For social media analytics and competitor trackingSparkToro: For audience intelligence and content discoveryYou can also identify competitors by searching for your target keywords on Google and seeing which businesses rank for those terms. Consider both national, international, local, and regional competitors depending on your market scope.3. Should I focus on Google or Instagram for my business?According to Favour, Google is the most unsaturated platform because it's based on search intent—people actively looking for specific solutions. Instagram is a feed-based platform better suited for brand awareness and showcasing visual results (before/after transformations, product demonstrations).Best approach: Use both strategically. Google captures pre-purchase intent (people researching solutions), while Instagram provides post-purchase validation and builds brand awareness. Having a website connected to your Instagram profile adds credibility and improves your off-page SEO.4. What's more important: ranking or performance?Favour emphasizes that performance is more important than ranking. Rankings fluctuate constantly (like stock prices or gas prices), but performance focuses on long-term outcomes:How quickly can you serve customers?What value do you provide beyond just appearing in search results?Can customers find your information when they need it?Anyone can rank with AI-generated content today, but what makes your business different is the experience, speed, and value you deliver to customers.5. How do I approach SEO if I have no competition in my field?When you're in a niche market with little to no competition, Favour suggests:Reverse engineer your success: If you're getting traction on Instagram, create corresponding website content (10 Instagram posts = 10 website articles)Focus on search volume: Research if there's search demand on Google for your servicesBuild credibility: Having a website validates your business more than social media aloneCreate content ecosystems: Connect your social media to your website through embedding posts and cross-linking6. Why is having a website important if I already have Instagram?A website provides business validation and credibility. As Favour's example illustrated: if three businesses offer the same service but only one has a website, customers will trust the one with a website because it demonstrates investment in human resources, infrastructure, and long-term commitment.Additionally, a website enables off-page SEO—when your Instagram links to your website, you're building relationship models between platforms that improve your overall search visibility.7. What is pre-purchase vs. post-purchase intent?Pre-purchase intent: Customers researching before buying (e.g., reading Amazon reviews, comparing products on Google)Post-purchase intent: Customers who already bought and need guidance (e.g., watching YouTube tutorials on how to use an air fryer they purchased)Understanding this distinction helps you create appropriate content for each stage of the customer journey. Google and review sites capture pre-purchase intent, while platforms like YouTube and Instagram serve post-purchase needs.8. Should I run ads if people can't find my business organically?Favour advises: Don't run ads first if people can't find you organically. If the answer to "Will they find my business without ads?" is no, then focus on building organic visibility first through SEO and content creation.If people can already find you organically, then running ads becomes more cost-effective because you're amplifying existing brand awareness rather than starting from zero.9. What are applied SEO marketing tactics?Applied SEO refers to search everywhere optimization—not just optimizing for Google, but creating a comprehensive presence across all platforms where customers might search:Google searchInstagram searchYouTube searchSocial media platformsReview sitesLocal directoriesIt's about understanding customer behavior across multiple touchpoints and ensuring your business is discoverable wherever customers are looking.Additional Resources MentionedSimilarWeb: Competitive website analyticsSocialBlade: Social media statistics and trackingSparkToro: Audience research and insightsChatGPT: AI content generation tool (mentioned in context of ranking vs. performance)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the development of wisdom, one must gather the firewood of knowledge and ignite it by striking the flint of courage against the rock of self-discipline, thus creating fires of understanding. Wisdom, therefore, is knowledge on fire!  Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

This podcast episode provides a comprehensive overview of technical SEO, emphasizing its critical role in any successful digital strategy for 2026. Favour Obasi-ike, MBA, MS delves into the core components of technical SEO, including Core Web Vitals, mobile optimization, and the detrimental impact of crawlability issues and broken links.This episode also highlights the significant growth of the SEO services market, projected to reach nearly $150 billion by 2031. You will gain valuable insights into the importance of a technically sound website for improving user engagement, search engine rankings, and overall online visibility. Favour also shares information about relevant technical SEO courses and resources.Purchase all your Free and Paid Technical SEO Courses available in 2026 here >>Podcast Episode Timestamps[00:00 - 00:10] Introduction: Technical SEO Courses and Stats for 2026[02:57 - 03:45] What is Technical SEO and Why is it Important?[03:45 - 04:27] The Importance of Website Speed and Performance[04:27 - 05:21] Global SEO Services Market Size and Growth Projections[05:51 - 07:19] Understanding Core Web Vitals and Their Impact on User Engagement[07:19 - 08:42] The Significance of Mobile Optimization for SEO[08:50 - 12:06] Crawlability, Broken Links, and Their Effect on Search RankingsFAQs for Technical SEOWhat is technical SEO?Technical SEO refers to the process of optimizing the technical aspects of a website to improve its ranking in search engines. It focuses on making a website faster, easier to crawl for search engine bots, and more understandable for search engines. This includes optimizing website speed, mobile-friendliness, site structure, and ensuring there are no broken links or crawl errors.Why is technical SEO important for my website in 2026?Technical SEO is crucial for your website's success in 2026 because it directly impacts your search engine rankings and user experience. With the increasing competition online, having a technically sound website is no longer a niche specialization but a fundamental requirement. A well-optimized website will have better visibility on search engines, leading to more organic traffic, higher user engagement, and ultimately, more conversions.What are Core Web Vitals?Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience. They consist of three main metrics: Largest Contentful Paint (LCP), which measures loading performance; First Input Delay (FID), which measures interactivity; and Cumulative Layout Shift (CLS), which measures visual stability. Websites that meet Core Web Vitals standards can experience a significant increase in user engagement. Read more about Technical SEO from Google DocumentationHow does mobile optimization affect SEO?With over 60% of global website traffic coming from mobile devices, mobile optimization is a critical factor for SEO. Search engines like Google prioritize mobile-friendly websites in their rankings. A website that is optimized for mobile will provide a better user experience for mobile users, leading to higher engagement, lower bounce rates, and a greater likelihood of ranking on the first page of search results.Where can I find the best technical SEO courses?There are numerous free and paid technical SEO courses available online. Some popular platforms for finding high-quality courses include Coursera, Udemy, and the Google Digital Garage. It's recommended to look for courses that are up-to-date with the latest SEO trends and best practices for 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Every moment is a fresh beginning. ~T.S. Eliot Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Welcome our guest, Rick Elmore, Founder of SimplyNoted.com | In this episode, Rick Elmore discusses the enduring power of handwritten notes in a digital world saturated with automated messages. He explains how his company, Simply Noted, leverages technology to automate the process of sending genuine, personalized handwritten notes, helping businesses cut through the noise and build meaningful connections with their customers.Rick emphasizes that while technology has evolved, the personal touch of a handwritten note remains a powerful tool for customer retention, marketing, and building lasting relationships. He shares insights on how to integrate this strategy into existing marketing workflows and leverage it to increase customer lifetime value and generate referrals.Start your 3-Day Fast Delivery with SimplyNoted.com here >>Rick Elmore's Top Key PointsThe Lost Art of Personal Connection: In an era of digital overload, a handwritten note stands out and makes a lasting impression.High Open Rates: Handwritten mail has a 99% open rate, significantly higher than any other form of direct mail or email marketing.Automation and Scalability: Simply Noted uses robotic technology to produce real pen-written notes that are scalable and can be integrated with CRMs and other marketing automation platforms.Hyper-Personalization with AI: By leveraging AI, the messages in the handwritten notes can be hyper-personalized based on customer data, making them even more impactful.Trackable and Actionable: With features like QR code tracking and delivery notifications, the impact of handwritten notes can be measured, and follow-up actions can be triggered for a multi-touch marketing approach.Podcast Episode Timestamps[02:48] Introduction to Simply Noted and the concept of automated handwritten mail.[07:07] The marketing power of handwritten notes and their high open rates.[10:31] The importance of systems and timing in a handwritten note strategy.[16:19] How to integrate handwritten notes into your marketing stack, including platforms like GoHighLevel.[22:00] How to get in touch with Rick Elmore and get a free sample kit from Simply Noted.Podcast Episode FAQsQ: What is Simply Noted?A: Simply Noted is a service that uses custom-built robots to write personalized, handwritten notes on behalf of businesses. This allows companies to send authentic-feeling mail at scale, fostering a personal connection with customers.Q: How does this integrate with my current marketing?A: Simply Noted can be integrated with most CRMs and marketing automation platforms. You can trigger the sending of a handwritten note based on specific customer actions, such as a purchase, an anniversary, or a birthday.Q: What are the benefits of sending handwritten notes?A: The primary benefits are increased customer engagement and loyalty. Handwritten notes have a near-perfect open rate and help your brand stand out. They are a powerful tool for building relationships, which can lead to higher customer lifetime value and more referrals.Next Steps with Rick ElmoreReady to add the personal touch of handwritten notes to your marketing strategy? Visit simplynoted.com to learn more and request a free sample kit. You can also connect with Rick Elmore directly via email at rick.elmore@simplynoted.com or on LinkedIn.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you can dream it, then you can achieve it. - Zig Ziglar Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

Either write something worth reading or do something worth writing. Benjamin Franklin Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

I discuss reframing weakness from a flaw into a strategic advantage for business growth. Learn how I identify recurring weaknesses, treat them as data, and implement systems to overcome them, fostering self-management and accelerated progress in my career and business.In This Episode:00:00 Weakness as Information01:06 Identifying Recurring Weaknesses03:25 Weakness as a Signal05:08 Systems Beat Willpower06:40 Managing Weaknesses Strategically08:52 Growth and Self-TrustKey Takeaways:Identify recurring weaknesses in my career or business.Analyze weaknesses as informational data, not personal verdicts.Implement systems and processes to manage weak areas.Acknowledge weaknesses strategically to accelerate my progress.Boost self-trust and reduce friction by addressing my blind spots.Resources:Well Why Not Workbook: https://bit.ly/authormauricechismPodmatch: https://bit.ly/joinpodmatchwithmaurice*FREE* 5 Bold Shifts to help you silence doubt and start moving: https://bit.ly/5boldshiftsConnect With:Maurice Chism: https://bit.ly/CoachMauriceWebsite: https://bit.ly/mauricechismTo be a guest: https://bit.ly/beaguestonthatwillnevrworkpodcastBusiness Email: mchism@chismgroup.netBusiness Address: PO Box 460, Secane, PA 19018Subscribe to That Will Nevr Work Podcast:Spreaker: https://bit.ly/TWNWSpreakerSupport the channelPurchase our apparel: https://bit.ly/ThatWillNevrWorkPodcastapparel 

Wheels are turning to administer the USDA Farmer Bridge Assistance Program. Pam Jahnke's joined by Sandy Chalmers, state executive director of USDA's Farm Service Agency offices. Chalmers says the staff is working on generating pre-filled paperwork that should land in producers mailboxes by the end of February. Growers will simply need to certify the information is correct, and return the paperwork. The funds will be directly distributed to the farms account. She's also asking dairy operators to get the new updates on the Dairy Margin Coverage Program. Chalmers says there's been some updates through the Big Beautiful Bill that could help dairy's cover more of their production.Sunshine today - but plenty of wind too. Stu Muck says the temperatures will continue to be above average, but today the wind chills will still be noticeable.Entrepreneurial spirit and inspiration helped a partnership in Westby launch a Wisconsin vodka brand, with a twist. Ben Jarboe talks with Scott Kring, one of the partners behind Birch Point Distillery. They leaned on their neighbors at Hidden Springs Creamery for advice and suggestions. In the end, they decided to focus on producing vodka made from sheep milk whey. It's a unique process that requires special handling. Kring explains how a grant from the Dairy Business Innovation Association(DBIA) helped them acquire some of the equipment they needed to get rolling. Now production has been so well received, they're pulling milk from another sheep dairy!If you struggle for unique Valentine's ideas - worry no more. Wisconsin's cheesemakers are suggesting a cooperative cheese board might do the trick. Pam Jahnke shares suggestions from Crave Brothers Cheese in Waterloo who collaborated with other Wisconsin cheesemakers for unique flavor combinations to satisfy any couple, at any level of the relationship stage.Markets on Wall Street and Chicago have been hit with erratic trading. John Heinberg breaks down some of the fundamentals rocking the boat. It started with Trump asking China for more bean sales. Is it happening? With algorithms driving daily trade, farms need tools in place. You're not as fast as a computer executing sales.See omnystudio.com/listener for privacy information.

Podcast Ranking: Relatable Marketing SEO Best Practices for High Performance with Favour Obasi-ike, MBA, MS. In this episode, Favour shares expert insights on making podcast titles SEO-friendly and relatable to target audiences. The discussion covers critical technical and strategic elements that podcasters often overlook, including proper keyword placement, file naming conventions, image specifications, and distribution strategies. Favour emphasizes that successful podcasting requires matching titles with search intent, distributing across multiple platforms, and maintaining consistency. With over 620+ episodes and seven years of experience, he demonstrates how discipline, consistency, and patience (DCP) drive long-term podcast growth.Key Timestamps00:00-03:00 - Introduction to relatable podcast titles and SEO fundamentals03:00-09:00 - Matching podcast genres with titles; importance of primary/secondary keywords09:00-15:00 - Website integration and podcast distribution strategies (ListenNotes, pod.link)15:00-22:00 - Keyword strategy: primary vs. secondary keywords for discoverability28:00-30:00 - Critical mistakes: file naming and image size specifications (3000x3000 pixels required)31:00-35:00 - Biggest mistake: putting "Episode #" before actual keywords in titles47:00-50:00 - Visibility score explained (0-10 scale, similar to IMDB ratings)51:00-55:00 - Case study: client ranking in top 50K podcasts from 300K in three weeks71:00-72:00 - Closing remarks and contact information (info@playinc.online)FAQsQ: What makes a podcast title relatable for SEO?A: Match your title with search intent and include primary genre keywords. Put the most important keywords at the beginning, not "Episode #" or show acronyms.Q: What are the most underrated podcast mistakes?A: Incorrect file naming (MP3/MP4 files) and wrong image dimensions. Use 3000x3000 pixels for cover art, not 300x300.Q: How important is website integration?A: Essential. Your website anchors podcast growth and helps with cross-platform visibility on Google and podcast directories.Q: What is podcast visibility score?A: A 0-10 rating (like IMDB) measuring discoverability. Scores of 7.0+ indicate strong audience, signal, and content quality.Q: How can I distribute my podcast effectively?A: Submit RSS feeds to multiple platforms via pod.link and ListenNotes. Search "[Platform] RSS feed submission" on Google for each directory.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Once you choose hope, anything's possible. Christopher Reeve Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

(0:00) Intro(2:04) About the podcast sponsor: The American College of Governance Counsel(2:50) Start of interview(3:51) Betsy's origin story(9:14) The HealthSouth Board Scandal(16:35) Her preference when picking what boards to serve on(17:30) Insights VC-backed Boards and role and profile of the independent director in this context(21:20) Insights on PE-backed Boards and role and profile of the independent director in this context(25:35) Navigating International Board Dynamics. Her experience on boards of Volvo and Schneider Electric.(30:57) The Rise of Private Markets. Example of Atlas Air (Apollo backed). IPOs in 2026.(35:07) AI's Impact on the Market and other macro trends(38:10) Founder-Led Companies and Governance (including dual-class share structures).(42:25) The Impact of Geopolitics on Governance(45:11) The Impact of Politicization on Governance. Examples of Budweiser, Google, Netflix, and the mission-driven approach by Coinbase.(50:09)  Adapting to Accelerating Change as Directors. The problem with incrementalist "custodian" directors in times of disruption. "It's really about being change-adaptive and comfortable making decisions with incomplete information. You look at someone like Musk, he's making decisions when he has 60% of the information. Most boards want 95% before they'll move. That's the fundamental challenge."(55:58) Books that have greatly influenced her life ("the best business book"):Good to Great, by Jim Collins (2001)(56:16) Her mentors. Craig Billings (CEO Wynn Resorts), Michael Steen (CEO Atlas Air Cargo), Jean-Pascal Tricoire (Chairman, Schneider), her mom ("her biggest mentor").(57:06) On the current state of shareholder activism(57:58) Quotes that she thinks of often or lives her life by "Perfect is the enemy of good enough." (58:19) An unusual habit or an absurd thing that she loves: she's a compulsive note-taker (plus, her recommended policy for directors)(1:00:12) The living person she most admires: Elon MuskBetsy Atkins has served on more than 38 public company boards and through 17 IPOs, in addition to scores of PE and VC-backed company boards. She brings a rare perspective shaped by crisis situations, international board service, and rapid technological change. She currently serves on the boards of Wynn Las Vegas, GoPuff, and the Google Cloud Advisory Board. You can follow Evan on social media at:X: @evanepsteinLinkedIn: https://www.linkedin.com/in/epsteinevan/ Substack: https://evanepstein.substack.com/__To support this podcast you can join as a subscriber of the Boardroom Governance Newsletter at https://evanepstein.substack.com/__Music/Soundtrack (found via Free Music Archive): Seeing The Future by Dexter Britain is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License

In this candid and timely conversation, Robert and Kay Lee sit down with Tony and Alisa DiLorenzo, co-hosts of the top-ranked One Extraordinary Marriage Show, to tackle a topic many couples think about—but few openly discuss: sex, intimacy, and connection in marriage. Drawing from nearly 30 years of marriage and over a decade of coaching couples worldwide, Tony and Alisa reframe intimacy as far more than a physical act. At its core, intimacy is about closeness, safety, and emotional connection—and when those are missing, sex often becomes the symptom, not the root issue. The conversation explores the "chicken and egg" tension many couples face: one spouse needs emotional intimacy before sex, while the other needs sex to feel emotionally connected. Rather than choosing sides, Tony and Alisa explain why both emotional and sexual intimacy must be strengthened together, a concept they outline in their best-selling book The Six Pillars of Intimacy. For entrepreneurial couples—especially those who work together—this dynamic can be further complicated by stress, blurred boundaries, exhaustion, and over-familiarity. The result? Desire fades, communication stalls, and intimacy becomes an afterthought. Throughout the episode, listeners receive practical, judgment-free strategies to rebuild connection: how to talk about sex without pressure or shame, why those conversations should not happen in the bedroom, and how tools like shared calendars, intentional planning, and even a "vision" for sexual intimacy can transform a marriage. From breaking taboos and starting small conversations to reigniting anticipation and creativity, this episode offers married entrepreneurs a refreshing, hopeful path toward deeper connection—without adding more strain to already full lives. Website: https://oneextraordinarymarriage.com/ Instagram: https://www.instagram.com/oneextraordinarymarriage [FREE] 6 Pillars Of Intimacy: https://6pillarsofintimacy.com Intimacy Mastery: http://intimacymastery.com/ Key Takeaways Intimacy ≠ sex alone: True intimacy is closeness and connection; sex thrives when emotional safety is present. It's not either/or: Emotional intimacy and sexual intimacy reinforce each other—and both must be nurtured. Normalize the conversation: Talking about sex is emotional intimacy and removes unnecessary tension and assumptions. Change the environment: Don't discuss sex in the bedroom—protect it as a sacred, pressure-free space. Start small: Short, low-pressure conversations build confidence and momentum over time. Entrepreneurial marriages need structure: Clear roles, shared calendars, and intentional boundaries reduce friction that kills desire. Anticipation matters: Surprise, creativity, and intentional planning reignite excitement—just like in business. Enhancement, not replacement: Tools and toys can support connection when used together, intentionally, and without shame. Vision creates momentum: Couples who plan and prioritize intimacy are far more likely to experience growth, not drift. Bio As co-hosts of the top marriage podcast in Apple Podcasts, the ONE Extraordinary Marriage Show, Tony and Alisa DiLorenzo speak to a worldwide audience about sex, love & commitment, and challenge every listener to make their relationship a priority. Their best-selling book, The 6 Pillars of Intimacy®, has transformed countless marriages around the world. This framework is simple, practical, and powerful. You'll be inspired to look at your marriage through a new lens and be encouraged by its commonsense approach. Want to live a better balanced life and win in marriage AND business at the same time? Purchase our (audio) book Tandem: The married entrepreneurs' guide for greater work-life balance. https://www.thetandembook.com/ Download the 5 Daily Habits to Thrive in Tandem https://marriedentrepreneur.co/5-daily-habits-download  Need some insight into how to balance it all? Schedule a free discovery call. https://marriedentrepreneur.co/lets-talk

Change your thoughts and you change your world. - Norman Vincent Peale Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

It's not the years in your life that count. It's the life in your years. — Abraham Lincoln Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

This episode is a compilation of answers to YOUR questions that were asked directly from my listeners who attend my weekly business education YouTube live webcast. Topics covered include: What is going on with Bitcoin, Do you believe in penny stocks, Best business to start today and more. Refer to chapter marks for a complete list of topics covered and to jump to a specific section. Download my free "Networking eBook": www.harouneducation.comAttend my weekly YouTube Live every Thursday's 8am-11am PT. Subscribe to my YouTube Channel to receive notifications. Learn more about my MBA Degree ProgramConnect with me: YouTube: ChrisHarounVenturesCompleteBusinessEducationInstagram @chrisharounLinkedIn: Chris HarounTwitter: @chris_harounFacebook: Haroun Education Ventures  TikTok: @chrisharoun300How to forecast a P/E ratiov

Favour Obasi-ike, MBA, MS delves into the intricacies of social media marketing, with a special focus on hacking the Instagram and TikTok algorithms. Favour shares valuable insights on how to gain maximum visibility and grow your business by understanding the underlying mechanics of these platforms. The episode covers the importance of creating engaging content, the power of a strong call to action, and the strategic use of social media analytics. Favour also introduces a powerful tool called "Sort Feed" for analyzing content performance and provides a live demonstration of how to leverage it for your own business. This episode is packed with actionable tips and strategies for anyone looking to up their social media game in 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksLearning TopicsUnderstanding Social Media Algorithms: Learn the difference between social media platforms and search engines, and how to leverage their APIs for growth.Content Strategy: Discover how to create content that resonates with your audience and encourages engagement.The Power of Call to Action (CTA): Understand the importance of a clear and compelling CTA in driving user action.Leveraging Social Media Analytics: Learn how to use tools like "Sort Feed" to analyze content performance and gain a competitive edge.The Psychology of Social Media: Explore the psychological principles behind effective social media marketing, including the use of color and emotional triggers.Cross-Platform Promotion: Discover how to increase the visibility of your social media content by embedding it on your website.Episode Timestamps[00:00 - 02:00] Introduction to the topic: Social Media Marketing, Instagram and TikTok algorithm hacks.[02:00 - 04:10] Introduction to the "Sort Feed" tool for analyzing Instagram and TikTok content.[08:02 - 10:13] The difference between social media platforms and search engines.[20:05 - 25:15] Analysis of a viral post and the importance of a strong CTA.[40:08 - 46:22] The power of comments and engagement in boosting visibility.[53:01 - 58:24] How to embed social media posts on your website to increase reach.[58:08 - 58:24] The psychology of color in marketing.[01:15:11 - 01:16:52] Recap and key takeaways.Frequently Asked Questions (FAQs)Q: What is "Sort Feed" and how can it help my business?A: Sort Feed is a Google Chrome Extension tool that allows you to sort and analyze Instagram and TikTok content by various metrics such as likes, comments, and views. It can help you understand what content is performing well in your industry, identify trends, and gain insights to inform your own content strategy.Q: Should I focus on creating content for the algorithm or for my audience?A: While it's important to understand the algorithm, the primary focus should always be on creating valuable and engaging content for your audience. By building a strong connection with your followers, you will naturally see better results in the long run.Q: How can I increase the visibility of my social media posts?A: One effective strategy is to embed your social media posts on your website or blog. This can help you reach a wider audience and drive more traffic to your social media profiles.Q: What is the most important element of a social media post?A: A clear and compelling call to action (CTA) is one of the most important elements of a social media post. It tells your audience what you want them to do next, whether it's to like, comment, share, or visit your website.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.