Podcast appearances and mentions of ryan rhoten

The first place people meet you for the first time is on LinkedIn. Why wouldn't you take the time to make sure your profile reflects what you want your prospects and customers to see? Your online profile is your online appearance. Ultimately, it's about you but not for you. Learn what Ryan Rhoten means in this episode of Sales Reinvented.  Outline of This Episode [1:17] Why a compelling LinkedIn profile is important [2:13] The three elements that have an impact on sales [3:12] How to tell your professional story on LinkedIn  [4:02] Balancing professionalism and personality  [5:11] How often to update your LinkedIn profile  [6:41] Tools to improve your LinkedIn profile [8:30] Ryan's top LinkedIn profile dos and don'ts  [11:30] Your profile is about you, not for you Resources & People Mentioned LinkedIn Made Simple: Fat Strategies in a Thin Book Traction: Get a Grip on Your Business Connect with Ryan Rhoten Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

In this podcast episode, Steve Miller interviews Ryan Rhoten, the author of "Career Kred," about personal branding and improving one's online presence. They discuss Ryan's journey in discovering a drug dealer with the same name appearing in Google search results and how it led him to focus on personal branding. They also delve into Ryan's experience with blogging, website building, and the importance of LinkedIn in personal branding. Ryan shares his motivation to help others with personal branding and how it led him to write his book. Steve and Ryan emphasize the significance of personal branding in today's digital age.======Ryan Rhoten helps entrepreneurs clearly communicate their value online. He is the author of two books on building your brand online; CareerKred and LinkedIn Made Simple. He is the proprietor at The Distilled Brand, where he helps clients clarify their message, focus their offer, and align their business and brand.Website: thedistilledbrand.comLinkedIn: @RyanRhotenEmail: ryan@thedistilledbrand.comLanding Page: thedistilledbrand.com/uncopyable=============Follow Dave: https://www.linkedin.com/in/davidloomis/Get Dave's book: Marketing Is Everything We DoInterested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com=============Follow Steve:https://www.linkedin.com/in/steveamiller/Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your CompetitionWant to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

Description: In this episode, I am speaking with Polly Allen. Polly is an expert in artificial intelligence, and I will be speaking with her about ChatGPT. This is a topic you need to learn more about. I think you will have a better understanding of what ChatGPT can do and how you can take advantage of it in your career. Polly Allen has over 20 years of experience developing software, building and leading software teams, and most recently leading data science and engineering teams as a Principal Product Manager for Alexa AI at Amazon. At Alexa, she led generative artificial intelligence projects (using technology similar to ChatGPT). As a leader in the application of Machine Learning, she is passionate about DEI in the space and empowering more people to understand, leverage and participate in the field. She founded AI Career Boost, an AI education company, in November 2022, aiming to increase diversity in the AI industry. Polly is an experienced angel investor, a board member at the Center for Workforce Inclusion Labs, and a futurist keynote speaker. She holds an M.Sc. in Software Engineering from MIT and the University of Victoria, and an MBA from the University of British Columbia. I have been working with ChatGPT for about a month and the more I learn how to use the tool, the more I am blown away by what is possible. My buddy Ryan Rhoten said on a recent LinkedIn live that “you may not lose your job to ChatGPT but you could lose it to someone who knows how to use it”. This episode is well worth your time. This episode is sponsored by Career Pivot. Check out the Career Pivot Community, and be sure to pick up my latest book, Repurpose Your Career: A Practical Guide for the 2nd Half of Life Third Edition. For the full show notes and resources mentioned in the episode click here.

More and more companies expect their key account managers to be thought leaders. If you're smart, you'll start building your personal brand now. In this episode: Why key account managers need a personal brand Why I started to build my personal brand (and you can too) Three steps process to build your personal brand Join the Personal Branding Playbook Course LINKS MENTIONED BrandingPays: The Five-Step System to Reinvent Your Personal Brand by Karen Kang CareerKred: 4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career by Ryan Rhoten. eBook, The Secrets to Getting Noticed on LinkedIn for a complete LinkedIn action plan, based on what I implemented for myself. Typeshare is an easy, free way to explore the world of blogging, and effortlessly connect it to LinkedIn and Twitter. The Personal Branding Playbook Course. A new course by personal branding expert (and personal mentor) Ryan Rhoten. Visit the show notes for a massive discount code just for listeners of the podcast. RESOURCES The KAM Club podcast is dedicated to helping busy key account managers get one step ahead. Listen for news, trends, tips, best practices and advice on how to have a successful career in key account management. Be sure to follow @thekamclub on social and check out our website https://www.thekamclub.com. Want some KAM swag? We've got T-shirts, coffee mugs and more. Check it out here. The KAM Club Newsletter. Sign up to never miss an episode. Visit https://tkcpodcast.com Episode show notes. Read the detailed notes and get links everything mentioned in the show. Visit https://tkcpodcast.com/017 The KAM Club. Learn more about the world's greatest community of key account managers from around the globe. --- Send in a voice message: https://anchor.fm/the-kam-club/message

Join us live at 7:00 p.m. Central time to ask any questions you may have about owning a full-time woodworking business, hand-carved sign making, tools, and more! Tonight we have a special guest Eric Rhoten and family joining us to talk about their family-owned, full-time woodworking business.  Eric has been working in this business since he was 12 years old!  Eric's wife Vicky and son Ryan also run the business with him.  You can check out some of their AMAZING work here https://www.youtube.com/user/oldave100 Support the show

Whether you are looking for your next opportunity or your business is on the search to hire amazing talent, the StoryBrand framework can set you up for success! Just like in your marketing, using the right message is critically important when you create a resume. At the same time, when you create a job posting looking for your next employee, using the wrong messaging can turn qualified candidates away.   Today on the podcast, J.J. and April talk to StoryBrand Certified Guide Ryan Rhoten all about how to use the StoryBrand framework in your resume and recruiting efforts to position yourself firmly as a guide to your potential employer or employees. Can StoryBrand help you find your dream job? Lean in and listen to this episode to find out.   You can contact StoryBrand Certified Guide Ryan Rhoten directly at www.ClarifyYourMessage.com/Ryan-Rhoten.    --   --   APPLY TO BECOME A STORYBRAND CERTIFIED GUIDE: StoryBrand.com/Guide    APPLY TO BECOME A STORYBRAND CERTIFIED AGENCY: StoryBrand.com/Agency   CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Description: This week I am speaking with my two friends Ryan Rhoten and Andy Foote. Ryan is a brand specialist with CareerBrand and Andy is an Advanced LinkedIn Strategy coach with LinkedInInsights.com.  Together they are the co-authors of the book LinkedIn Made Simple – Fat Strategies in a Thin Book. I have had both Ryan and Andy on the podcast previously. Ryan in episode 42 and Andy in episode 191. This will be a bit of a long episode and I thought about cutting out some of the dialogue but there is so much good material here that I did not want to cut out anything. This episode is sponsored by Career Pivot. Check out the Career Pivot Community. Make sure and pick up my latest book, Repurpose Your Career: A Practical Guide for the 2nd Half of Life Third Edition. For the full show notes click here.

In this interview with Ryan Rhoten of brand messaging consultancy Careerbrand, author of the book CareerKred: 4 Simple Steps to Build Your Personal Brand & Boost Credibility in Your Career, and the host of “The BRAND New You” podcast we discuss the importance of having clear messaging, leveraging storytelling and refining and promoting your personal brand as a seller. We are in a world now and forever more where selling will be overwhelmingly digital and remote, and as a result having the right messaging is more important than ever, unfortunately we still see too many organizations pitching their products and services with features and jargon instead of delivering the simplicity and clarity buyers want and need. So what are the key elements that make for good messaging, and how do you leverage storytelling and personal brand to get the word out? https://www.linkedin.com/in/ryanrhoten/ #b2b #messaging #sales #personalbrand #marketing #valuemessaging #storytelling #valueselling #valuestory #CLOSE #neuromarketing #neuroselling #digitalselling #virtualselling #remoteselling #LinkedIN

Show Resources: LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: LinkedIn is the only way to reach your ideal target audience, and your event is less a week away. What do you do? This is high urgency strategies on LinkedIn Ads. 0:17 Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. 0:24 Hey there LinkedIn Ads fanatics. So LinkedIn Ads is a great ad network. When you're targeting just evergreen audiences on a consistent pace. You put interesting offers in front of the ideal audience, and then you wait for them to come to you. Every once in a while though, we run into situations where we need to spend budget quickly. Maybe you have a webinar in three days and signups are low. Maybe you have an in person event coming up soon, or an offer that's expiring. Whatever the reason, it can be really difficult to spend both quickly and efficiently on LinkedIn. So today, we're specifically going through the strategies for accelerated delivery. So you can hit your goals without wasting your hard earned budget. So in the news this week, LinkedIn did a poll of its members, and found some pretty interesting statistics. And I'm just gonna read these off, it was in a private deck or something that I can't link to. So you'll just have to listen really closely to get these these benefits out of it. So 43% of respondents are now working remotely. That seems small compared to maybe the knowledge workers that I know. But maybe the vast majority of these are not knowledge workers. 36% of respondents say they're actually more productive when working from home than when they were working in their office. Now, to me that feels low because I am very productive working at home. And I get so much less done when I could hear conversation around me in an office environment. 54% of senior leaders reported that their companies are implementing virtual events as a result of the outbreak. That even feel low to me. But hey, this is interesting. It's a poll 52% are doing more calls on phone or video that feels extremely low, especially when you look at Zoom's stock price. 26% of respondents report feeling no impact to their productivity at all. When you add those who report feeling no impacts their productivity, the 26% to the 36% of people who feel more productive, that makes 62%. So what that means is the 38% that are left are the people who feel like they're less productive working from home, which totally based off of your style, your preference, but that's pretty wild to understand as well. 45% say that this is somewhat or very likely going to become a more permanent shift. I've been thinking recently about those in commercial real estate and I'm thinking, wow, all these companies are figuring out how to get more and more of their people working from home, so they don't need larger spaces. And what are they going do with all of that space. So it will be interesting to see what that industry does. I won't be surprised if every company has some kind of a work from home policy. Okay, let's jump in and highlight a few reviews that you guys as listeners have left on the podcast pages. RyanRhoten says "Pure value. AJ is such a wealth of information on LinkedIn ads. This podcast is like using the Hogwarts pensive to glimpse into his brain and extract the exact information you need to grow your business through LinkedIn Ads. Thanks for sharing AJ, you are as generous as you are wise." Thanks so much, Ryan. So Ryan runs The BRAND New You Podcast and anyone who is into branding should definitely check that one out, The BRAND New You Podcast by Ryan Rhoten. Thanks so much for leaving such an awesome review. Okay, Cinthia M. P. calls it "Not your average marketing podcast. I just started listening to this podcast based on the recommendation from a friend and I'm incredibly impressed. Sometimes marketing podcasts can be pretty general with information that is somewhat actionable, or information you've heard 1,000 times already, but I found this podcast to be full of useful, very detailed and specific information. I had to stop the podcast a few times to take notes. I highly recommend listening. I'm excited to keep learning from the best in the world of LinkedIn advertising." Cinthia, I don't know if we've met before, but thank you so much. That means the world to me that you would say that. That's exactly how I create this podcast. I actually created in mind for my employees to help train them. And so it's really nice to hear someone saying that they're listening along, ready to take notes. So thanks, you're doing it right. The username Steve467774, totally machine generated, it says, "Informative and actionable. One of my favorite podcasts. AJ gets into the details of how to be successful with LinkedIn Ads, while keeping things easy to understand. And the best part, you can take immediate action on what you learn in nearly every episode. Keep it coming." Steve, I absolutely think that that's the case and I at least hope it is that every episode, you can take something away and go and make changes to your account right then to become more successful or more efficient. Everyone else listening, I want to feature you so go and leave a review on whatever podcast player you listen, and I'd love to feature you there. Okay, with that being said, let's hit it. 5:29 If you listened to Episode 14, that was all about low budget strategies, how to be as incredibly efficient as you can possibly be on the network. And I want you to understand, this is nearly exactly the opposite. This is all about how to get accelerated delivery. And we know that we're going to pay more for this accelerated delivery. But here all of the triggers, all of the levers, all of the knobs that you can pull in turn in order to get accelerated delivery. These are in no particular order, I really mixed them around because I didn't want this podcast to be totally lopsided where you only needed to listen to the first half. Because the last half, it got increasingly less relevant or less valuable. So we'll jump into one that I think is maybe a little bit obvious, but it's more valuable in this situation to target large audiences. Because remember, only a small percentage of visitors on LinkedIn will end up clicking on an ad. It's about 1% if you have really good ad copy, or if you're extremely lucky. So that means the larger the audience you have, the more opportunities you will have for impressions. And the more impressions you have, the more clicks that you'll get totally dependent on your click through rate. So you'll want to target these large audiences. Now consider either expanding your existing audience into new audiences, or maybe even try to reach your existing audience with new targeting. For instance, here If you are only targeting your audience with job title targeting, be aware that LinkedIn only understands about 30% of job titles out there. And so if you can go and reach that same audience through either job function and seniority, or skills and seniority, or groups and seniority, you now have access to significantly more people in your audience who should already still be a great fit for your product or service. And of course, it makes sense to target new audiences. If you know that, wow, only directors and above are a good fit for what we do, maybe consider adding managers in there as well. Considering that LinkedIn considers those who are managers as being people managers. So not just you have the job title of manager, they want to see that you have people underneath you that report to you. My next recommendation is called LAN, L-A-N, and it applies to sponsored content campaigns. And you'll see as you're going Down in the build process, the very first checkbox that you come across will say LinkedIn audience expansion. Don't worry, we'll get to that one in a minute. But the second checkbox will be LinkedIn Audience Network, which is like LinkedIn Display Network. If you've used the Google Display Network or Facebook's audience network. The difference here is that LinkedIn's LAN, their audience network is extremely high quality. Every one of these sites were handpicked by someone who was way way overpaid for doing this kind of job. But it's super important because so many advertisers on LinkedIn, super, super care about the sites that they're being associated with and how that reflects on their brand. LinkedIn hasn't announced before, which sites that LAAN actually has access to, and it's been really difficult. I've had conversations with those who are overland and so I know a few of these sites, but I've been under a nondisclosure agreement. So I couldn't share. So I was super excited when last week when LinkedIn made their announcement about engagement retargeting. They also mentioned an update to LAN. And they mentioned three places where these ads can show up. So Microsoft New, MSN.com, and the app Flipboard. Obviously, this is just a very small amount, I'm sure there are at least 1,000 of these sites who have all been hand picked to be high quality. What's so cool about being able to just enable LAN is one checkbox later, and you now have the opportunity to get maybe 25% more traffic from your same audience. You're not diluting the targeting, you're going after the same people you've been going after anyway. So lead quality is going to stay extremely high. The reason why you can capture 25% or maybe even more than that traffic is because LinkedIn is not really the site that people go and spend a whole lot of time on. So if LinkedIn understood who these people are when they're on other sites around the web, that is so good for us to be able to reach the exact audience in more places than just LinkedIn. And as a bonus here, when you turn on LAN, you will notice your overall cost per click goes down. And that's because your clicks on the audience network actually cost significantly less than they do on LinkedIn.com. So you'll get more traffic, it will cost less per, and your targeting stays the same. It's the same high quality, which is more than I can say for audience expansion. Still, we'll get to it. 10:37 So next we have your bidding strategy. Now first off, you need to understand the difference between your bid and your budget. Your bid is how aggressively you're telling LinkedIn I want traffic when people show up. Your budget, on the other hand, is a safety net that says once you've hit this, we remove you entirely from the auction from bidding. So first, what you want to do is get your budgets out of the way, because what you don't want to do is bid super aggressively on LinkedIn to get traffic, and then hit your budget halfway through the day, and then realize that man, I blew all of my budget on super expensive clicks. If I would have just bid less, I could have gotten clicks for cheaper and had it go all day long, maybe even gotten twice the traffic. If you've listened to me for long enough, you know that I'm not a fan of paying too much for clicks. So I always recommend bidding low. Under a high urgency circumstance, though you can't cheap out on your bids, you want to bid aggressively, giving you the maximum amount of impression share, which then turns into clicks at the rate of whatever your click through rate is. Now if you have time, I recommend first starting by bidding by cost per click, just because the risk is lower to you as an advertiser doing this because you're only going to pay whenever someone actually clicks to go to your landing page or clicks on your offer. And you can still bid aggressively on cost per click, but it's just that you're going to pay only for what you get. And I say if you have time, because a lot of times in high urgency circumstances, you don't really have time to go through and test different ad formats or test different bidding strategies. Because LinkedIn doesn't have hourly reporting, you have to go and really take a stab at something and hope that it's going to work as well as possible for you. So if you start bidding by cost per click, and you don't do well in the auction, you're not getting enough traffic. That's really unfortunate and you've lost some time. So that's a natural segue into the next one, which is all about CPM bidding. So as opposed to CPC or cost per click bidding when you're only paying because someone took action on your ads. The opposite end of the spectrum is CPM or cost per thousand impression bidding. And the way this works is it takes the risk and puts it all on you as an advertiser. Because if you have a bad ad that no one wants to click on, LinkedIn is gonna get paid no matter what, just for showing it. And you could get zero traffic to your website and still be paying and paying handsomely. The reason why it's attractive here, though, is CPM bidding, basically bypasses the whole auction. You don't need to worry too much about your relevancy score, how good your ads are, and LinkedIn size. Because since LinkedIn makes money every time they show your ad, it's low risk for them. So they don't really care to take that into account. They're just going to look and see what you're bidding and say, yeah, okay, we think that that would be more worthwhile to bank that cash rather than take a chance on serving against other advertisers who may only pay when their ads get clicked on. So this is riskier for you. But when you are bidding by CPM, LinkedIn will want to show your ad at every possible juncture. Every time that they get a chance they're going to show it, which is great for you if you're trying to get as many of these impressions in as possible in time for your event or the end of your budget. 14:10 Now, I've talked about CPM bidding. But it's really helpful to understand there's another option called auto bidding, that really is very much the same thing. All auto bidding is, is CPM bidding that you don't have to babysit as much. You don't choose a bid. It's kind of like handing LinkedIn, your wallet and saying here, take as much out as you think you need. But whatever objective you've told LinkedIn that you're trying to optimize towards, when you're doing auto bidding, it's going to optimize towards that paying CPM at the same time, CPM auto bidding, they are great if your ads are performing extremely high to the click through rate. 14:49 So this gives us a nice natural segue then into another lever you have which is just simply increasing your click through rate. I'll use sponsored content ads as an example here because they're really the standard. The average sponsored content ad gets clicked on about .4% of the time. So a little bit less than half a percent. What that means is there are a lot of people seeing your ads without actually clicking. So if you can increase your click through rates, even a small amount, it means you can get significantly more traffic. You don't need to make your audience bigger, you don't need to change your bidding at all. You can really just change your ad to something that people want to click on more often, and you can start enjoying getting significantly more traffic. On the other hand, when you're in a rush, launching new ad creatives is a significant risk. You'll have to launch and potentially see a four to eight to even 12 hour review period for your ads to go through review. And if you don't have something else running at that same time, that's scary because you're trying to accelerate delivery and at the same time your ads are offline for several hours. To mitigate this risk, I would consider going back through old successful, creative and trying to find something that used to work. And maybe it's even from different channels, maybe you're running the same kind of thing on Facebook, or Google and you can go and try to borrow whatever has been successful over there. And here's a neat little hack. If you're running sponsored content ads, there is going to be a frequency cap that is actually pretty stringent to you as an advertiser. The natural frequency cap, at least used to be members can see your ad once per day, per account. And the only way that we could actually get more delivery, we could show more often than that once per day once per 24 hours, was to put additional creatives in the same campaign. And thanks to a wonderful rep named Natalie Gubman, I recently got informed about how the frequency cap is working currently. And she says a member can see one unique creative from an advertiser determined at the company page level, so not account every 12 hours, they cannot see this one unique creative again, within that 12 hour period. However, a member can see five unique creatives from that advertiser, again determined at the company page level within the same 48 hour period. So what that means is, if you can put five unique creatives, five different ads into your campaign, you can essentially accelerate delivery to your most active LinkedIn users who are part of your audience. Now, you may not actually want to test five separate creative, maybe you're running an AB test, and you only want two different creative running. Well, what I would do LinkedIn doesn't know the difference between ads even if they look exactly the same. So if you're trying to run two ads against each other, just duplicate those two ads. LinkedIn thinks that these are two separate ads even though they say exactly the same thing. And then if you're trying to do this AB test where you're trying to split the traffic evenly, it'll be really easy to roll all of those results up and combine the metrics for the ads that were exactly the same. So you still get great split test data. And you got to take advantage of LinkedIn's increased frequency cap and getting the word out quicker. Okay, here's a quick sponsor break, and then we'll dive into the ad formats that we're going to use for accelerated delivery. 18:27 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 18:35 If the performance of your LinkedIn Ads is important to you B2Linked is the agency you'll want to work with. We manage LinkedIn's largest accounts, and we're the only media buying agency to be official LinkedIn partners and performance to your goals is our only priority. Fill out the contact form on any page of B2Linked.com to get in touch and we'd love to help you absolutely demolish your goals. 18:59 All right, let's see jump into the other ad types that will help you accelerate your spend. So the first ad type you'll want to concentrate on here is sponsored messaging. Now this is because most of the ad formats on LinkedIn are what I consider inbound. They're essentially putting a message out there and waiting for someone to come around from your audience to log in, see something and then click on it when they're interested. But with sponsored messaging that includes both message ads that used to be called sponsored in mail, and conversation ads, these are what I consider push marketing. They push directly into a member's messaging box while they're online. And they're a little bit exclusive, because each member can only receive one of these every 45 days. So while sponsored content, it's sitting in their newsfeed and if you're lucky, maybe 1% of people will end up clicking on it. These end up getting about a 50% open rate, which is definitely a minimal kind of reaction, but it is a reaction nonetheless. If you're trying to get the word out as fast as possible, having someone see an offer and then click to open it is definitely more than just watching it scroll by in their newsfeed. So again, if you're trying to get the word out fast, this is really the only ad format where you can kind of force someone to see something. I really love sponsored content as well, I don't think you should ignore that. But the next thing I want you to consider doing is stacking your ad formats. And that means using all of the different ad formats, all concurrently, because if your goal is to get in front of these people, no matter where they are, each ad format depending on where someone is on LinkedIn, and what device they're using, it means using a different ad format is much more likely to still engage one of these users, even if they were on their way to do something or we're going to be like a ship in the night passing by. The more ad formats someone sees you in, the more likely they are to click one of them. We've seen this when we do quarterly business reviews with our larger clients and LinkedIn comes to present. One of the things that they'll give us is a report, like a contribution report, of those members who saw more than one ad format, what the difference in their click through rate was versus someone who hadn't seen another ad. And we routinely see this number between about 13% and 30%. So someone is 13% to 30% more likely to click on your ads, if they've seen you in a different ad format before. So certainly, my recommendation is to use sponsored messaging first, then sponsored content, then text ads, and then dynamic ads. And I would do this all concurrently, all mimicking the same targeting. And this will envelop your ideal target audience in just a nice warm embrace a nice warm display ad hug. 22:00 The next tip I have for you is essentially a change in motivation. So there's this concept called FOMO, that many of you know, and it stands for the fear of missing out. This is such a strong motivation, a strong emotion that we as humans feel. We hate missing out. We hate knowing that there was a big party that happened last night that we could have gone to that all your friends were there, and you totally missed it. And you can use this motivation in your ad copy. Try ad copy, like don't miss it, put it on your calendar, only a few days left, limited seats remaining. Now, a note here on morals. So I'm not a fan of putting limited seats remaining. If there really are unlimited seats, you're just manufacturing fake urgency here. But if you do actually have a limited number of seats, then yes, say it. Let people know. You might miss this if you don't take action now. 22:56 Okay, this next recommendation I've been debating internally whether or not to share it with you. If you've been listening to me for long enough, you know how I feel about the audience expansion option. I hate it. I loathe it. I shudder every time I think about using audience expansion. I will say, though, as a very last resort, after you've done everything else, all my other advice here, and if you're still spending short of trajectory, it is one checkbox that you can check that will instantly give you access to a larger audience. So let's say LinkedIn, when you click that box inserts about 20% more people into your audience. LinkedIn is going to try to make sure that those are close to your ideal audience. And I think this is the only situation where I can see audience expansion making sense. Although I will say conclusively, I have never once seen a situation where I couldn't significantly speed up my spend using all of the other strategies here before I checked the audience expansion box. So I'd say maybe this is one in 100 chance that you'd even have to do this, but I have to say it. Okay, so now I'm gonna go take a shower after making that recommendation, because I feel real dirty. 24:11 The next one I've got for you is really just in case, you should ask yourself, Is this a brand new account? Is this an account that's been opened in the last few weeks that really hasn't had a significant amount of spend go through it? You should know that there is a glass ceiling on every new account to keep people from making giant mistakes. And what it does is it artificially limits your spend in that account to $100 per day. LinkedIn doesn't tell anyone about this. It's not written really anywhere, at least not that I've seen. And so what happens is, you'll be in this high urgency situation where you're trying to spend and the account will just stop at $100 for the day, and you'll be scratching your head going, I don't get it. My ads are active, my campaigns active I have plenty of budget. Why? Well, it's because of this invisible cap and your LinkedIn rep might not even know about it. So what you want to do is either file a ticket beforehand with LinkedIn help, or if you happen to have a LinkedIn rep, make sure you let them know to remove it significantly beforehand. So don't do this they have because sometimes it can take some time for them to respond. Ask several days in advance, hey, we want to spend a lot of money please remove this cap. Because nothing is more of a buzzkill than when you have $1,000 a day to spend and the account gets stuck at $100 and two cents. While everything's active. please learn from my mistakes. I've done this many a time and forgotten about this glass ceiling. There's also a setting that is actually kind of hidden and it's for good reason, we've talked about it before. And this is where you can rotate your creative evenly or optimize for click through rate. Now I want you to go and look and make sure if you have the option check to rotate evenly, change it. Get over to optimize for click through rate. The reason here is if you are rotating evenly, I call this the charge me more and show me less button. When you're in a high urgency situation, you do not want to be shown less. And my guess is you probably don't want to get charged more. So avoid that option, even if someone looked at it and thought, oh, this will help me do AB testing. It won't, it'll just charge you more and show you less. So in conclusion here, you're going to pay more for this accelerated delivery. So set that in your expectations, expect your efficiency metrics to take a hit, you are sacrificing your efficiency for speed of delivery here. Ayou won't have as much time to test things, so you'll really have to accept whatever performance your ads and offers get. So give yourself the best stab. Do as much testing as you think you can do without disrupting, but certainly put your best stuff on and keep it going. I'll also mention that it's much better to front load your ads. That means take all of these strategies into account and potentially spend more rapidly up front than you want. The reason is, if you have something like a webinar coming up, it's actually better the sooner people can get it on their calendar, just so they don't end up having something else like a conflict happen before they see your ads. So you'll want to front load there. But it's also just as important to understand that it's easier to slam on the brakes than it is to slam on the accelerator with ads. It takes much longer to find new ways, new audiences to spend more than it is to just simply bid something down, set a daily budget or pause the campaigns or ads entirely. When you are in high urgency, there is value in just being everywhere. Make sure you use all of the ad formats, make sure you expand your targeting where it makes sense. Okay, with that being said, I've got the episode resources coming up right after this so stick around. 28:06 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 28:16 Okay, hope you enjoyed that episode. I had a lot of fun recording it. I get a little bit passionate about this stuff as I'm sure you can tell. I'd love to share with you the resources we talked about earlier. But because one was a link to a protected deck, I can't share the stats with you here. So maybe just write them down or keep them in in memory. But check in the show notes. If you are new to LinkedIn ads if this is something that you are doing for your job, and you need to get up to speed quickly. The course that I built with LinkedIn Learning. The link is right there and you will love this course. It takes you from absolutely nothing all the way to yes, you can build and run your own campaigns and get started. It contains the same information that I teach in about my first hour and a half In person training, and I charge $500 an hour for that consultation and training. And the course itself is only $25. And it's even free if you have like a premium subscription to LinkedIn. So definitely take me up on that course it is well worth the investment. Both time and money. 29:18 Whatever podcast player you're on, please look down right now and hit the subscribe button. Because if this is good content for you, if this is gonna help you in your job, then I want you hearing more of it. And then please do rate and review in whatever podcast player you're listening on. I would love to feature your review here publicly for everyone. If you have ideas for the show, topics that you want covered questions, shoot them over to Podcast@B2Linked.com. And we love to take those into account and help prepare future episodes. We're always looking for great content. Okay, with that being said, I'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

What's a personal brand? How do you define yours? And how the heck do you use it to advance your business or career? Today's guest, Ryan Rhoten, shares how nurturing his own personal brand helped his business flourish and gives you concrete steps to do the same.  Note: This episode was recorded prior to the COVID-19 pandemic in the U.S.   Connect with Ryan! https://ryanrhoten.com/ https://ryanrhoten.com/podcast/ https://www.linkedin.com/in/ryanrhoten   Learn more about your host, Erin Sanchez: Website: https://www.candidlyerin.com  Instagram: https://www.instagram.com/candidlyerin Podcast: https://justsaythewordpodcast.com 

Ryan Rhoten is a podcast host, author and personal brand and message guide, who's been certified under the popular Story Brand method. And I call him a messaging genius. Whether you're building a business brand or a personal brand, trying to attract the best candidates (or just dates), the message you send is critical to your success. If you send a confusing or conflicting message, your brand will falter. However, if you send the RIGHT message, your brand will flourish. In this episode, Ryan shares some of his best tips to make sure our businesses and brand do the latter - flourish. We get into: The 3 questions that need to be answered before you can start showing up online with a compelling message Why being cute and creative with your message, branding and names is hurting you Why you should never use the call to action "Join My Newsletter!" if you want anyone to actually join your newsletter What you should replace your I, me and our phrases with Advice for anyone who is struggling to explain what they do How to use Linkedin simply and effectively To learn more about developing a stand out personal brand and message find Ryan hanging out: LinkedIn: https://www.linkedin.com/in/ryanrhoten Facebook: https://www.facebook.com/ryan.rhoten Instagram: https://www.instagram.com/ryanrhoten/ Website: https://ryanrhoten.com/ The Brand New You Podcast: https://ryanrhoten.com/podcast/ (I got to be a guest on his show and giving a shameless plug to start with it here.) AND... He's offering a special gift just for you as a listener of this podcast with $50 off his >>> Linkedin Made Simple Program Join the conversation and get the bonus content over in our private Social Scholars Study Group on Facebook! Join HERE!

In episode 374 of the Get Published Podcast, Host and 14-Time Bestselling Author Paul G. Brodie interviews Ryan Rhoten about his author journey and how to creating a book launch team. Find out more about our Publishing Services at www.GetPublishedPodcast.com

This episode I speak with Ryan Rhoten, an author and Chief Messaging Officer at CareerBrand. Simply put, Ryan helps B2B and B2C businesses clarify their marketing messages and create a strategy that can grow their business. In our conversation we discuss: Why having a clear story is so important to making a company relevant in today's market Why the best products don't always win The importance of knowing how your buyers feel A story framework you can use to ensure your messaging is compelling and will resonate with buyers Additional Resources: “CareerKred” (Ryan's book) Career Branding Podcast Host (Ryan's podcast) Engage with Ryan on LinkedIn and Twitter Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

FREE COPY OF CAREER KRED GIVEAWAY SUBMISSION INFORMATION: To enter into the Giveaway all you have to do is complete this 3 question survey to be entered in to win. Career Kred Giveaway Link The Giveaway submissions will be accepted from March 12th 2019 - March 31st 2019. Any submissions sent after March 31st 2019 Will not be legible for the giveaway. . . . Thank you so much for Listening! Please leave a rating to let us know how we did on this episode. Have any ideas on how we could improve our future episodes? Let us know right here: https://goo.gl/forms/sM6k3yFV48Eu1WBn2 If you want to get a copy of Career Kred you can find more information about it here: https://ryanrhoten.com/careerkred/ If you want to check out Ryan Rhoten you can find him here: Ryan's Instagram: @ryanrhoten Ryan's Twitter: @ryanrhoten Christian Adleta's Instagram: @christian_adleta The Younger Smarter Better Website and Blog Younger Smarter Better on Instagram: @YSBToday Younger Smarter Better on Twitter: @YSBToday

Like it or not, we live in a digital age. Each of us has a digital presence, and the first impression we make for many job opportunities will happen online. Are you telling your story in the best possible way? This week on Find Your Dream Job, our guest expert Ryan Rhoten says a successful online personal brand has four parts, and he’ll break it down for us. About Our Guest: Ryan Rhoten Ryan Rhoten is a personal and digital branding strategist, a public speaker, and a podcaster. He is also the author of the book CareerKred: 4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career (www.amazon.com/CareerKred-simple-Digital-credibility-career-ebook/dp/B06Y2M6Q1F). Resources in this Episode: A new app to help you connect with local professionals who share your interests, passions, and career path - Shapr is a mix of LinkedIn, Tinder, and a slot machine. www.shapr.co/ Listener Heather Fonseca of Los Angeles asks for advice on the best way to apply for a job when you have a contact “on the inside.” Do you still need to apply online? Short answer: yes, but use your connection for an additional boost; we weigh in with tips. Read more from our guest, Branding expert Ryan Rhoten, on his website: www.ryanrhoten.com We want to hear from you! Please take our listener survey and you’ll be entered to win a $50 Amazon gift card: visit macslist.org/podcastsurvey and complete by February 28, 2018 (Thank you!)

Mac Prichard is the founder and publisher of Mac’s List, an online community for people looking for rewarding, creative, and meaningful work. More than 80,000 people a month visit the site, which includes a job board, a blog, and courses about the nuts and bolts of job hunting and career management. A leading career expert, Mac helps people who are looking for a job during all of life’s transitions — Millennials getting a first job, midlife professionals switching sectors, parents getting back to work after raising a family, or baby-boomers who want to change careers. Mac is proud to own two registered B-Corp companies, which use the power of the market to solve social and environmental problems. He is the author of Land Your Dream Job Anywhere and hosts the weekly podcast Find Your Dream Job, which I was on earlier this year.   Listen in for actionable advice staying relevant to the job market you want to explore.   Key Takeaways: [:57] Marc announces his first audience survey on what demographic listens to the podcast, what you like, and what you would like to hear about in the future. Please take the survey at CareerPivot.com/PodcastSurvey. This will redirect you to a SurveyMonkey page. Marc will keep the survey going through 2017 to hear from you. [1:34] Marc has released all the audio files to publisher ACX.com for his audiobook Repurpose Your Career: A Practical Guide for the 2nd Half of Life, and believes they will be ready for purchase online before the end of the year. Marc will send an email blast to CareerPivots Insights email subscribers once he knows more. [1:57] Marc explains the schedule. This episode is an interview with Mac Prichard of Mac’s List. The next will be an interview with Gary O'Neal with Austin HR, on how he would search for a job. There will be no episode on Christmas Day or New Year’s Day, but Marc’s favorite episode of 2017 will be re-released on Tuesday, January 2nd. [4:47] Marc welcomes Mac to Repurpose Your Career. [4:59] Mac runs Prichard Communications (a social change communications company doing PR for foundations, nonprofits, and purpose-driven brands) and Mac’s List (an online community including a job board and resources about job hunting and career management for people looking for work with purpose and meaning). [5:32] Prichard Communications and Mac’s List each employs about five people. They have one value in common: service. This core value — learned from his parents and his upbringing — has been central to the success of Mac’s companies and his career. [6:08] When you give without any expectation of return, you get so much back and along the way, you can make a difference in the community where you live and work and on issues you care about. [6:25] Marc and Mac discuss Adam Grant’s book, Give and Take. Mac follows many of Adam’s principles in his own career. Adam writes about givers, takers, and matchers. Givers are the ones that win. [7:01] Marc talks about why he invited Mac on the show. Mac encourages listeners over 50 to reflect back on their own careers. You’ve already done some very different things. You had to figure out how to make switches in the past. Next, know what you want to do. Take an assessment. [9:44] Once you know where you want to go, make the case for what you offer to that sector or employer. Spend time understanding what their needs are. Go on some informational interviews. Employers hire people to solve problems. Show employers what you offer to them. [10:45] You won’t make a change on your own. Most of us are going to work into our 70s. You need to start planning that in your 50s. Find the balance between what you want to do and what an employer will pay for you to do. If you want to have a successful career you have to make investments in education or professional development. [15:00] Marc asks about ageism. What can people do to combat it? It affects Boomers significantly. Millennials also worry about the stereotypes people have against them. There are laws against age discrimination, but it happens. Do you want to work for an employer who discriminates against older people? Intentionally overcome stereotypes. [17:06] Marc recalls Episode 53, the interview with Thea Kelly. Thea gave steps people can take to overcome stereotypes of Boomers. One of Marc’s clients lost an opportunity because it looked to the younger interviewers that he couldn’t keep up. Marc tells an example of an older applicant overdressing for the interview. Learn the culture. [18:58] Start with your online presence. Hiring managers will Google your name. Put a current photo and updated skills and professional accomplishments in your LinkedIn profile. Show that you embrace new developments in your field and new technologies. [20:56] Google yourself. If there’s nothing, or something bad, that’s not good. Set up a Google alert on your name. Claim your own name as a domain name. Put a lot of content on the web to feed Google. If you don’t have a good Google presence, including a professional LinkedIn profile, you will not get an interview. [24:32] Before the recession, more people planned on retiring on-time or early. Now people will need to work into their 70s to gather resources. Mac notes that many people have planned for retirement to some degree. Once you know what salary you need, get clear about what you want to do and what opportunities are out there to pursue. [26:51] Having a timeline, 10 or 15 years into the future as a long-term view, is very helpful as you’re having this conversation. Chances are opportunities will change in that time. [27:33] Marc says that the first 10 people in his online community are asking how to broaden their horizons. Career opportunities are endless. People just need to know about them. Educate yourself about them, just as you did coming out of school. [30:39] As a Boomer, Marc was raised to be a career-long employee for one company. Later in his career, they changed the rules. He left IBM and looked for other opportunities. It’s like starting fresh just out of college. [32:15] Don’t make stuff up. Learn the situation about each opportunity. Go talk to people who work in the organization you are targeting, before you make the decision to work there. Someone in your network may know someone there. Or you can find them on LinkedIn. You may discover it’s not what you want to do. Save yourself grief. [34:49] Marc tells people to talk to someone doing what you want to do at a company and get the inside scoop. Your next job will come from a current relationship, an old relationship, or a new relationship. Someone will refer you. Marc was referred to his teaching job by his chiropractor. Whom do you know who might know someone? [37:33] Most jobs get filled by word of mouth. 80% of jobs never get posted on a job board. Employers manage risk by turning to people they know for referrals. Employers also give back to their networks. [38:59] After you serve someone, when you least expect it, you often get something back. Mac’s List was simply a list of job postings that came to his desk that he shared with his network. It grew over the years. After 16 years there are 25,000 names on it. The list carries about 600 job listings a month. Now it is a business with five employees. [40:28] Mac’s List attracts more than 80K people a month. Mac started Mac’s List with no expectation of getting anything in return. The value that drove it is a big part of Mac’s success. Mac talks about how to get his new book. [41:49] Marc invites you to take the Repurpose Your Career audience survey and to pick up a copy of Repurpose Your Career: A Practical Guide for the 2nd Half of Life. The next episode will be an interview with Gary O’Neal.   Mentioned in This Episode: Mac Prichard on LinkedIn Prichard Communications MacsList.org Give and Take: Why Helping Others Drives Our Success, by Adam Grant “When You’re Working in a Career Disaster Area,” by Marc Miller on Next Avenue StrengthsFinder Myers-Briggs Mark Anthony Dyson’s Voice of Jobseekers podcast Job-hunt.org Ryan Rhoten’s The Brand New You Show podcast LinkedIn Apple Land Your Dream Job Anywhere: The Complete Mac's List Guide to Finding Work You Can Love, by Mac Prichard Please take Marc’s survey at CareerPivot.com/PodcastSurvey. This will redirect you to a SurveyMonkey page. Marc will keep the survey going through 2017 to hear from you. Taking the survey will help Marc to select Repurpose Your Career topics for 2018. Please pick up a copy of Repurpose Your Career: A Practical Guide for the 2nd Half of Life, by Marc Miller and Susan Lahey. The paperback and ebook formats are available now. When you have completed reading the book, Marc would very much appreciate your leaving an honest review on Amazon.com. Marc expects to have the audiobook available in December 2017. Subscribe, and get a notification when it is available. Marc has a prototype running of the paid membership community of the CareerPivot.com website. Marc has an initial cohort of 10 members helping him. Marc has opened a waitlist. Sign up at CareerPivot.com/Community. Please take a moment — go to iTunes, Stitcher, or Google Play. Give this podcast an honest review and subscribe! If you’re not sure how to leave a review, please go to CareerPivot.com/review, and read the detailed instructions there. CareerPivot.com/ryc-resources Careerpivot.com Episode 53 with Thea Kelley Contact Marc, and ask questions at Careerpivot.com/contact-me Marc@CareerPivot.com CareerPivot.com/Episode-57 Show Notes for this episode. You can find Show Notes at Careerpivot.com/repurpose-career-podcast. To subscribe from an iPhone: CareerPivot.com/iTunes To subscribe from an Android: CareerPivot.com/Android Twitter: @CareerPivot LinkedIn: Marc Miller Facebook: Career Pivot

Marc thanks his listeners, and invites you to take an audience survey about the podcast, so he can provide more of what you want in the coming year. He discusses his interest in podcasts and books, and how he decided to launch the Repurpose Your Career podcast in support of his book, Repurpose Your Career: A Practical Guide for the 2nd Half of Life, by Marc Miller and Susan Lahey. Marc goes on to describe how the show has evolved once the book launched, and finally, what he plans for 2018 and beyond. Listen in for a look at Marc’s processes of launching and running a podcast and making it appeal to you. Key Takeaways: [1:22] Marc thanks you, the listeners. Please fill out an audience survey to help guide how Marc can continue to serve his audience with helpful content. Marc also invites you to give your honest review of this podcast on iTunes. [3:00] In August of 2016, Marc had the idea of the Repurpose Your Career podcast, to support the launch of the next edition of his book, Repurpose Your Career. The idea largely came from listening to podcasts. Thom Singer’s, Ryan Rhoten’s, and Roger Whitney’s podcasts were his motivation. He wanted to blend their features in one show. [3:40] Marc found Podfly Productions through Thom Singer. Podfly sponsor’s Thom’s show and does his production work. Marc had the ability to produce and edit his own show, but all the production details were more than he wanted to handle. [4:00] Marc contacted Corey Coates, the owner of Podfly, and bought one of their launch packages. Corey and the Podfly team walked Marc through selecting music, creating artwork, creating an intro with a professional voice artist, and everything else to get his show launched. Marc knew he had no artistic talents, so he needed help. [4:30] Marc talks about the recording process. First, he had trouble with cable hum. So Corey suggested recording on his Mac with Piezo for Mac software. Marc decided next on a series approach where he would, over four weeks, interview an expert, interview a late-career pivoter, read a chapter from his book, and then do a Q&A session. [5:03] Marc discovered he was much better as an interviewee than an interviewer. Marc was used to speaking on topics he enjoyed as a public speaker. When he has to interact with someone on an interview that is off script, it is not a smooth process. Marc is his harshest critic when he listens to a recording of himself, but he edits out mistakes. [5:51] Marc has made a lot of refinements in this year. Marc can tell the difference between the early episodes to what he is producing today. The most important improvement in his technique is recording standing up in a closet with the microphone and pop filter attached to a shelf. [6:47] Marc tells how the production week goes with Podfly, from Marc’s raw file to audio edit, show notes, proofing, tagging, and uploading to LibSyn. From LibSyn, they show up on iTunes, Stitcher and Google Play. On Monday afternoon, Marc’s VA creates the blog post, which contains the show notes, for Tuesday morning publication. [7:28] Marc lists some expert guests: Kerry Hannon, who writes on Boomer issues, Chris Farrell, author of Unretirement, Retirement Answer Man podcaster Roger Whitney, Taylor Pearson, author of End of Jobs, and John Tarnoff, author of Boomer Reinvention. [7:49] For the career pivoter episodes, Marc had a group of career changers in his network. At episode 20, Marc had to invite someone from his post clients to be interviewed. Marc’s first pivoter interview was with Dr. Joel Dobbs, who had volunteered to tell his great story in episode three. [8:14] Marc started recording episodes from his book and knew he had episodes for about a year. The book launched in April of 2017 and the original reason for the podcast had kind of come to an end. Marc introduced solo episodes, like this one, and found out it was really hard. Marc starts with a script, but ad-libs as he goes along. [8:55] Marc admires podcasters who do solo episodes and make it sound great. Roger Whitney does most of his Retirement Answer Man podcasts solo, and they are well-produced. [9:15] The last episode in the series is the Q&A episode, which Marc first named the Mailbag episode. The idea was to answer three listener questions. If Marc did not receive enough questions, he reflected back on his past clients’ questions. Marc recorded these with Elizabeth Rabaey, Marc’s long-time client and intern. [9:57] One thing Marc learned from recording is that shuffling pages is noisy. He reads from an iPad. Elizabeth rewrites in her own words a script Marc provides. Marc writes his points and then adlibs answers to the questions. Marc and Elizabeth can knock out an episode in just over 30 minutes. These have become the easiest episodes, by far. [10:44] By watching download stats on LibSyn, Marc saw that downloads dropped when the name Mailbag was in the title, so Mar dropped the name. By the middle of the year, Marc was editing more of his own audio. He likes to make it sound good. A 20-minute podcast takes a couple of hours to edit. By forgetting breath sounds, his edits got faster. [11:19] The book was launched about six months in, but there were a lot of other things going on. In October 2016 he noticed his health insurance premiums were about to explode, and they did. In November after the presidential election, Marc’s phones quieted for a few months. Business was off 60% for the first half of 2017. [12:07] This downtime gave Marc time to finish his book, and he was interviewed on different podcasts almost weekly promoting the book. He was using a podcast booking service to get the interviews booked. The book launched, has sold well, and continues to sell. Marc’s email list continues to grow. [12:33] Marc and his wife started exploring the possibility of becoming expats and living in another country. Next month, Marc will have an episode on their experience. In May they visited Ecuador, and returned early. Marc’s wife ended up in the hospital. The high altitude uncovered a condition that is now being resolved, at some expense. [13:05] Marc recorded episode 29 from his wife’s hospital bedside in Austin after they returned. 2017 has been an interesting year. Business started picking up again in June, perhaps when people became unfrozen from the uncertainty. Marc is glad that the AHCA failed, as it could have raised his insurance premiums. [13:43] At the same time, Marc began the CareerPivot Community website concept. Being so busy has made getting this podcast produced on time more difficult. Marc is now on a week-to-week basis. The second half of the year Marc turned over the blog post to his virtual assistant. The interview audio quality has improved, as has the flow. [14:30] Marc heard Roger Whitney’s podcast series, “Can Carl Retire?” It helped Marc create a series, just concluded, called, “Can Tim Repurpose His Career?” This series finished off the first year of podcasting. Please listen to episodes 48-51 for this series. This has delayed Marc’s audio recording of Repurpose Your Career. [15:22] It costs about $4,000 annually to produce this podcast. Starting in 2018, Marc will have a Patreon page for people to donate money on a recurring basis to support a cause. Patreon has become popular with podcasters. Podcasts are rarely profitable on their own. Marc would like to do a Repurpose Your Career series per year. [16:14] In 2018, Marc will be shifting his business away from individual coaching to group coaching and the community website. Marc has the initial cohort of about 10 individuals that he is onboarding onto a trial platform. Once he has feedback, he will create a more final product and open the community up to small groups of 10 to 15. [16:40] This will be a pod membership community, but Marc wants to keep the fees affordable to help more people. To learn more, you can sign up for the waiting list at CareerPivot.com/Community. [17:01] Now that the podcast is a year old, Marc wants to survey the audience on what you like, and what you would like in the future. Please take the survey at CareerPivot.com/Podcast-Survey. Marc will be sending an email to the entire subscriber list about the time this episode goes up. This will help Marc shape what comes next. [17:47] This podcast is a success because of you, the listener. Marc wants to thank everyone who’s been listening and supporting the cause. Onto a second year of the Repurpose Your Career podcast! Next week, Marc will interview author Thea Kelly.   Mentioned in This Episode: Careerpivot.com CareerPivot.com/Podcast-Survey or CareerPivot.com/PodcastSurvey Survey Monkey Please take a moment — go to iTunes, Stitcher, or Google Play. Give this podcast an honest review and subscribe! If you’re not sure how to leave a review, please go to CareerPivot.com/review, and read the detailed instructions there. Thom Singer’s Cool Things Entrepreneurs Do podcast Ryan Rhoten’s The BRAND New You Show Roger Whitney’s Retirement Answer Man Show Podfly Productions, LLC Piezo for Mac LibSyn Kerry Hannon Unretirement: How Baby Boomers are Changing the Way We Think About Work, Community, and the Good Life, by Chris Farrell The End of Jobs: Money, Meaning and Freedom Without the 9-to-5, by Taylor Pearson  Boomer Reinvention: How to Create Your Dream Career Over 50, by John Tarnoff CareerPivot.com/Episode-20 with Elizabeth Rabaey CareerPivot.com/Episode-48 “Can Tim Repurpose His Career? Part 1” CareerPivot.com/Episode-49 “Can Tim Repurpose His Career? Part 2” CareerPivot.com/Episode-50 “Can Tim Repurpose His Career? Part 3” CareerPivot.com/Episode-51 “Can Tim Repurpose His Career? Part 4” Patreon CareerPivot.com/Community Get That Job: The Quick and Complete Guide to a Winning Interview, by Thea Kelley Please pick up a copy of Repurpose Your Career: A Practical Guide for the 2nd Half of Life, by Marc Miller and Susan Lahey The paperback and ebook formats are available now. When you have completed reading the book, Marc would very much appreciate your leaving an honest review on Amazon.com. Marc is recording the audio version of the book, and he plans to have it available in late November 2017. Marc is taking on new clients. Contact Marc, and ask questions at Careerpivot.com/contact-me or call at 512-693-9132, and leave a message with your email address. Marc will respond with a link to his calendar, to find a time to talk. CareerPivot.com/Episode-52 Show Notes for this episode. You can find Show Notes at Careerpivot.com/repurpose-career-podcast.

In this episode, we're taking another deep dive look into how you can become more self-aware. Today, I’m going to talk about one of my favorites. The one I recommend everyone take, Fascination Advantage® assessment. The Fascination Advantage® assessment gives you insights on how the world sees you. If you’re interested in taking the assessment, head over to Ryanrhoten.com/FAA, yes like the airline industry. I will get a small commission if you use that link, but it comes at no additional cost to you and using the link will ensure you take the correct assessment. Anyway, let’s dive into the world of fascination and discover how you fascinate. Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

Ryan Rhoten helps business professionals position their brands online, so they build a strong digital presence, in order to grow their businesses and their careers. He is also a speaker, podcaster, StoryBrand certified guide, and a personal brand marketing strategist. Ryan is also the author of the book, CareerKred: 4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career. Marc and Ryan start the discussion with Ryan’s personal story, and the inciting incidents led him to become an expert in branding. They move on to a discussion of the DICE Method described in Ryan’s book, how to make it work, and leveraging your brand for your career. Listen in to learn about establishing career credibility in the second half of life. Key Takeaways: [2:41] Ryan has been figuring out his career like the rest of us. He mentions some inciting incidents that led him to explore the impact of career credibility on new roles. [3:56] Ryan believed he was on a well-defined career path. He applied for a specific promotion that had been assured to him. After a leadership change, he didn’t get the position. First, he blamed leadership. Then he started examining himself. He listened to a lot of podcasts. He heard the words, “personal branding,” and they hit home at once. [6:20] He researched personal branding, and found that the career landscape has changed, hiring has changed, how you get found has changed, and other aspects of branding have changed, all recently. He also found a criminal Ryan Rhoten online. [7:50] Ryan continued researching branding for employment. He learned skills. He started The Brand New You Show podcast, to interview intelligent, career-minded folks, and he learned the importance of understanding what your brand is, and using today’s technology to leverage your brand. You can set yourself up to be found by recruiters. [8:48] Ryan has to push himself to ask people to talk to him on his show, because he is naturally shy. But the worst they can tell you is, “no.” Ryan got a lot of noes, and learned a lot about himself. He also learned a lot from his guests. The knowledge he gained was the beginning of his book. He knew he had to share it with everybody else. [10:15] Performing a digital brand assessment is one of the first exercises in the book. Ryan explains what it is, the importance of it, and how to do it. You want to be known for what you want people to know about you. No one has hit 100 on the assessment, yet. [13:05] The book follows the DICE method. D is for Define. Ryan explains why people in the second half of life need to define themselves. Don’t think of yourself as a job title. Know and understand yourself. What are your values, skills, and traits? How do you work? Where do you work best, and in what type of environment? Take assessments. [14:36] Over time, your work values change. A younger person may enjoy travel. An older person may not care about traveling for work. Once you know your values, you can apply them to help yourself make the right career decisions. [15:47] Integrate is the next step. Do you need a personal website? Now that you know who you are, put yourself online, intentionally, and on purpose, telling the world who you are, and how you add value to it. Let the world get to know you. If you are not found online, recruiters will go to somebody else. [16:15] Marc automatically tells people, “No thank you,” if they don’t have a LinkedIn profile. Ryan points out sites like Glassdoor let people check out companies online, so branding works both ways. [19:28] Create is the third step. You don’t have to write a book to publish. You do have to create content that demonstrates your expertise in public, in some way. It could be writing, doing a podcast, or creating video. Start with the easiest thing, writing. Go to LinkedIn, and leave comments on topics of your subject matter or expertise. Interact. [21:20] Blogger Darren Rowse says just get started. You will get better as you go along. [21:55] Engage is the fourth step. Interact with people who have influence in your sphere of expertise. Social media allows you to engage with others and talk about your area of expertise in a way that is not bragging, but sharing. Participate in moderated Twitter chats around a specific hashtag. Ryan learned this from a guest on his show. [26:14] Marc joins #BlogChat every Sunday evening at 8 CT, and he has for five years. It got him started in blogging, and now he’s one of the experts there. Marc’s one piece of advice is, “Push the publish button.” Ryan shares a blog story. Practice when small. [28:34] Publish on a consistent schedule, and be congruent in your content. Don’t confuse people. Make it about something for which you want to be known. Stay on topic for everything you do online. [29:38] Ryan says, the game will continue to change, and as career professionals we need to change with it. We are in charge. Decide what the path is for you, to add the most value for yourself and your company. Just get started and move yourself forward. Before you know it, you’re consistent and congruent, and people will find you. [32:51] Marc’s final words: Marc enjoyed the DICE method. Marc would like you to pick up Repurpose Your Career: A Practical Guide to the Second half of Life, at Amazon or other online retailers. When you complete reading the book, Marc would appreciate an honest review on Amazon.com. The CareerPivot.com membership site is coming soon.   Mentioned in This Episode: Careerpivot.com/episode-43 Repurpose Your Career: A Practical Guide for the Second Half of Life, by Marc Miller and Susan Lahey (Now available online) Contact Marc, and ask questions at: Careerpivot.com/contact-me Call Marc at 512-693-9132 and leave a message and email address. CareerKred: 4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career, by Ryan Rhoten Website: RyanRhoten.com Twitter: @RyanRhoten Instagram: @RyanRhoten Google: Ryan Rhoten LinkedIn: Ryan Rhoten Book: CareerKredBook.com StoryBrand The Brand New You Show GlassDoor Darren Rowse BlogChat Please take a moment — go to iTunes, Stitcher, or Google Play. Give this podcast a review and subscribe! If you’re not sure how to leave a review, please go to CareerPivot.com/review, and read the detailed instructions there.

In this episode, Marc is the guest, and answers a variety of career questions by Ryan Rhoten on The Brand New You Show. Ryan asks about Marc’s new book, Repurpose Your Career: A Practical Guide for the 2nd Half of Life, with the audio book version coming in September 2017. Marc answers questions about the book and gives client examples. Marc leaves listeners with the advice to know themselves, and get an assistant, such as a coach or trusted friend to help.   Key Takeaways: [3:55] Ryan introduces Marc, and Marc answers the vacation question. [4:43] Ryan asks Marc about happiness and contentment in a career. Marc contrasts the Boomer career and retirement situation with the generation before. Ryan contrasts that with Gen Xers and Millennials.People will have to work years longer than expected. [6:59] The Millennials are echo Boomers, doing the things Boomers wish they had done. They are more attuned to purpose than to money. Marc sees that as a change for the better in the workplace. Millennial influence added to technology is opening up work from home opportunities. Marc talks about creative destruction by tech, and the iPhone. [9:16] Marc can completely manage his finances on his phone, find his keys, and all kinds of ways that smartphones have changed things. Look at how automation will affect your career. It’s in journalism, and it will be in all industries. [10:44] Ryan talks about upcoming employability scores, that will not measure soft skills. Marc notes that one large consulting firm interviews by Skype, and then analyzes the video recordings of the candidates by software, to determine who will advance to a personal interview.  [12:07] We get to a point in our career when we start to question our choices, and ask what’s next? That is a time to consider career reinvention. Marc talks to clients about knowing themselves. Most of us adopt an expected persona, because we are paid better for it. It may not be authentic. Marc is an introvert who had to play an extrovert. [14:44] Many people outside of work are different people. People who are not aligned properly with a position burn out, when they could do better in another role. Ryan suggests assessments to his clients. Marc discusses the Birkman Method. It tells you about your behaviors, and about how you want to be treated. Marc talks specifics. [16:54] Marc talks about structured anarchists, who want to fix chaos, but are misplaced into orderly environments, that frustrate them. Marc talks about stealth competitors, who act sweet because it is expected, but inwardly resent the success of assertive people. The Birkman method helps people see these personal dichotomies, to manage them. [19:30] It’s hard to take assessment career advice at face value, because careers are changing too quickly. Marc uses it to help people understand the reasons behind the best of times and the worst of times in their careers. It is for those with 20+ years of experience. It gives a decision-making style. Marc contrasts global and linear thinkers. [21:50] Birkman Method helps identify your Personal Operating System. The stress report gives you your top 40 needs. Marc asks clients to synthesize those to 10, and then write an open-ended question for each of those needs. Marc talks about his own needs, and what kinds of environments and managers would not satisfy his needs. [23:00] Many people may not realize about themselves that they have an optimum work environment that helps them be most productive. Marc explains why he switched email systems. His days got better when he turned off notifications. Ryan comments on the importance of being self-aware, to make career decisions. [24:48] There is no such thing as a dream job. They all have pluses and minuses. We all make stuff up. Go in with your eyes open, look at the facts, and recognize every job has its ups and downs. Author Susan Cain recommends restorative niches, to take breaks that work for your interests. Marc takes his phone calls in the backyard, watching trees. [27:43] Ryan’s restorative niches are alone time he schedules throughout the day, not to be crushed by all the activity. He notices a huge change in his productivity when he takes his breaks. Marc tells about a sales rep couple — one an introvert, and one extrovert — and how they dealt with sales conferences. [29:20] Ryan asks about ‘awfulizing.’ Marc tells about an applicant who made stuff up, rather than following up with the company where she applied. Marc says come up with a stop, drop, and roll procedure, to cope with anxiety. Marc cites Dr. Henry Cloud, on wise people, stupid people, and evil people. Marc gives examples. Buffer yourself from evil. [34:07] Marc describes strategic networking, finding the exact people you need to meet. He gives client examples that work. To vet the company, you ask people who work at your target job, and also people who left, about the conditions there. [38:01] Marc describes the dreaded question: Why do you want to leave your current job? Answer positively, and deflect. Pivot back to a question about where you want to go. If you are leaving a toxic environment, you don’t want them to dig into it. [42:38] Marc describes the Repurpose Your Career podcast, and the common themes of those he has interviewed about their career pivots. [46:03] Marc’s final thoughts: Look at yourself. Make sure you really know who you are. Get out of your own head. Work with a coach, spouse, or friend.   Mentioned in This Episode: Please pick up a copy of Repurpose Your Career: A Practical Guide for the 2nd Half of Life, by Marc Miller and Susan Lahey. When you get done reading the book, please leave an honest review on Amazon. Careerpivot.com Contact Marc, and ask questions at: Careerpivot.com/contact-me Marc@CareerPivot.com Twitter: @CareerPivot LinkedIn: Marc Miller Facebook: Career Pivot The Podcast Movement Conference The Brand New You Show with Ryan Rhoten CareerKred: 4 simple steps to Build Your Digital Brand and boost credibility in your career, by Ryan Rhoten Tile App Wall Street Journal The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset, by Michael Fertik and David C. Thompson Birkman Method Personality Assessment Quiet: The Power of Introverts in a World That Can't Stop Talking, by Susan Cain Necessary Endings, by Dr. Henry Cloud CareerPivot.com Episode-42 Take a moment — go to iTunes, Stitcher, or Google Play. Please give this podcast a review and subscribe! If you’re not sure how to leave a review, please go to CareerPivot.com/review, and read the detailed instructions there.  

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To learn more about Butterflies of Wisdom visit http://butterfliesofwisdom.weebly.com/ Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. To find out how Win walk and about Ekso go to http://www.bridgingbionics.org/, or email Amanda Boxtel at amanda@bridgingbionics.org.   On Butterflies of Wisdom today, Best-Selling Author, Win C and JC welcomes Ryan Rhoten. Ryan is a speaker, podcaster, and Career Branding strategist. He helps business professionals, career coaches, and recruiters boost their CareerKred using a 4-step process called D.I.C.E. Through DICE, and Ryan teaches his clients how to build their personal and business brands in a way that grows their influence and increases opportunities in their area of expertise. To learn more about Ryan visit https://ryanrhoten.com/. To find out more about Win Kelly Charles visit https://wincharles.wix.com/win-charles. Please send feedback to Win by email her at winwwow@gmail.com, or go to http://survey.libsyn.com/winwisdom and http://survey.libsyn.com/thebutterfly. To be on the show, please fill out the intake at http://bit.ly/bowintake. To look at our sponsorships go to https://ssekodesigns.com/buttfly?acc=537d9b6c927223c796cac288cced29df and https://ssekodesigns.com/. To learn about the magic of Siri go to https://www.udemy.com/writing-a-book-using-siri/?utm_campaign=email&utm_source=sendgrid.com&utm_medium=email. If you want to donate Butterflies of Wisdom, please send a PayPal donation to aspenrosearts@gmail.com. Please send a check in the mail, so 100% goes to Bridging Bionics Foundation.    In the Memo section have people write: In honor of Win Charles.    Send to:  Bridging Bionics Foundation  PO Box 3767 Basalt, CO 81621   Thank you Win  

If you work within a corporation or any other organization, do you still have a personal brand? Our guest for today's episode says yes, you do. Ryan Rhoten is a speaker, podcaster, and personal brand master. He works with business professionals on creating their personal brand strategies and then elevating them. On today's show, he joins us to explain his four-step process to personal branding, why it's relevant to everyone (even if you work for someone else), and the biggest mistakes he sees people making regarding personal branding. Ryan brings the goods on these topics and more on this instructive and highly relevant episode of Grow My Revenue. Listen to this episode and discover: · Why does your personal brand matter, even if you work for someone else? · What is the single biggest mistake people make when establishing a personal brand? · Can we control our personal brand? · Why people may not like your personal brand, and why that's okay. · What is the right way to utilize social media to grow your personal brand? · And so much more! Episode Overview When I asked Ryan the biggest mistake he sees people making about personal branding, he said it's people not realizing they have a brand even if they work within a company. His work largely consists of helping people understand they do have a brand, and that it's compromised of two pieces.The first piece is who you are. This includes things like your core strengths, what you like and gravitate towards, and the persona you give off when you walk down a hallway. The second piece of personal branding is you being intentional about who you are, and how you add value to the world. People need to realize they have a brand and that others see that brand. All of us should realize our brands build trust and rapport with others; if others like our particular brand, then they will want to do business with us and the companies we work for. To create our personal brands, Ryan outlines his four-step process. He calls it DICE, which stands for: Define or Discover, Integrate, Create (Content), and Engage. In the "Define" or "Discover" stage, you learn to know and understand yourself better. You get clear on the type of work you like to do, and don't like to do, etc. Knowing yourself, having self-awareness, and asking for feedback from trusted advisors helps in this initial stage. You must understand how you are perceived in business and outside of it before moving to the other three stages of DICE. Next up is the "Integrate" stage. This is where you develop an intentional strategy to put yourself out there online. You make sure you can be found in online searches and that those search results will give the persona you want, and people will see what you are known for. The third step is to "Create" content. This can be anything, from audio to video, to blogs and online publications. Where you start depends on your comfort level, but the key here is that you are starting to put your thought process online. To establish your personal brand, you want to be known for something and you must establish your presence online for that to happen. Last, but definitely not least, is "Engage." This is where you start to build trust. You interact with people who have liked your content, and starting to follow you. This is what Seth Godin called your "tribe." You can engage with your audience in a number of ways: from phone calls, to liking their social media, commenting on their content, speaking at events, and emailing your list. Ryan also explains what we have control over regarding our personal brand (and what we don't), and he gives a personal example to illustrate what your personal brand is. We wrap up this episode of Grow My Revenue with Ryan sharing his personal mistakes and his most crucial advice – neither of which you'll want to miss! For full show notes and other resources, please visit: http://www.ianaltman.com/podcast/ryan-rhoten/

Welcome back to another episode of BYOB show, and that's BYOB for building your own brand, not the brand you think someone else wants you to build.   I'm Ryan Rhoten from ryanrhoten.com. I am the creator of the personal branding blueprint an online course designed specifically to help you discover and define your personal brand. You can check that out at thepersonalbrandingblueprint.com If you're not following me on Twitter yet kindly head on over there and look me up my handle is @ryanrhoten. Twitter is my social media platform of choice and If you've got branding questions feel free to ask away on Twitter. Or if you'd like to have your question featured on this podcast, head over to ryanrhoten.com/message Click the big green Start recording button. Thanks again for tuning in, and Today, I'm going to talk about something I get asked about a lot but we're going to get there via a not so straightforward path. You may remember my interview with Shane Purnell host of the Platform Giant podcast. During the show, we discussed a methodology for building your platform called CARVE.   Obviously, CARVE is an acronym and the A in CARVE stands for Accomplishments which includes the various credentials you can earn throughout your career. As Shane and I discussed, these credentials can provide social proof and evidence that you do in fact know what you are talking about. However, there is a time, called the zero moment of truth when they don't matter at all.    And that my friends is what we are going to talk about today.   Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment   CONNECT WITH RYAN RHOTEN LinkedIn | Twitter | Facebook 

 Welcome to Discover month here on the brand new you show.  This month I'm talking a deep dive look into how you can become more self-aware during the Discover step of DICE.   So to help I'm covering in detail the three assessments I have taken in order to help me become more self-aware and this week, I'm going to talk about one of my favorites.     The one I recommend everyone take.   To say that the Fascination Advantage® assessment is unique would be an understatement.     Asn an example, The SF assessment we discussed last week , is designed to help you look inside yourself and describe for you how you see the world.   The Fascination Advantage® assessment, however, flips this traditional approach on its head by giving you insights on how the world sees you.   It's a subtle but key difference and it's why I like this assessment so much.   If you're interested in taking the assessment, head over to Ryanrhoten.com/FAA, yes like the airline industry.  I will get a small commission if you use that link, but it comes at no additional cost to you and using the link will ensure you take the correct assessment.   Anyway, let's dive into the world of fascination and discover how you fascinate.   Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment   CONNECT WITH RYAN RHOTEN LinkedIn | Twitter | Facebook   

In this episode of the podcast I was invited on to the “Brand New You Show” where I was interviewed by the host, Ryan Rhoten. Ryan did an excellent job of preparing for the interview, picking apart my first (and heftiest) book, “Buy Your Own Island,” which led us in to a deep and rich […]

Ryan Rhoten is a speaker, podcaster, personal branding strategist and career development enthusiast based in Indiana in the US. As the host of Brand New Your podcast on iTunes, he provides excellent insights into career management and career branding techniques. Ryan successfully combines his corporate career as a business manager at a global security hardware and technology company with his passion for career management coaching and branding. By using a 4-step process he calls D.I.C.E., Ryan helps business professionals become known in their field by helping them grow their influence and amplify their online reputation. In this podcast we learn about Ryan’s career journey from being a licensed pilot, an engineer, then joining Walt Disney to create Mickey Mouse and Goofy heads (such fun!) to interesting roles in Product management, Program management and Business management before launching his successful careers podcast, Brand New You. We also discuss the importance of personal branding to manage your career and whether looking to move up in a company, start a side hustle or branch out to become a solopreneur, how Ryan’s D.I.C.E process provides clarity of purpose and a roadmap to empower individuals to impact their career. What is D.I.C.E.? Discover – Integrate – Create – Engage This process works! To find out more, visit Ryan at www.ryanrhoten.com

Welcome to the 51st episode of The BRAND New You show THE podcast dedicated to helping you OWN your BRAND. Each week we meet here to learn how you can use today's technology to own your career, grow your influence and build your personal brand. In honor of Thanksgiving here in the United States, today's show is about Gratitude, specifically the differences between a scarcity mindset and an abundance mindset. THE SCARCITY MINDSET A lot of people I talk to about owning their brand always seem to have an excuse, or I guess it's a reason in their mind, why they think they can't do something or why they don't believe personal branding is a real thing. Most of the time, these folks exhibit what I would say is a deeply engrained Scarcity mindset. Unfortunately for them and for us, they tend to see life as having only so much, and there's not enough to go around. Using the analogy from my discussion with Jared Easley, it might help you think of the scarcity mindset as a pie. The scarcity mindset tells us there is only one pie in existence. Therefore, if someone were to take a big piece of the pie, it would mean there is less available for everybody else. In this way, people exhibiting a scarcity mindset often have a difficult time sharing recognition and credit and being genuinely happy for the success of other people. When they see someone taking what they feel is their piece of pie, they become very self-centered and will do anything they can to keep you from getting a piece of pie. Sadly this is the mindset that exists in many corporate cultures and I'm guessing this reminds you of someone you know? The truth is, I think under certain circumstances we all can develop a scarcity mindset. For example, do you ever take things too seriously? Have you ever thought that if you tried something new and failed, the sky might fall so to speak? Have you ever been concerned about what others might think about you if you do that thing you've always wanted to do, whatever the thing might be? Do you compare yourself to others? Do you want to write a book but as soon as you put the pen to paper you think, why should I write this book - there's already a book on that topic. These are all symptoms of your scarcity mindset at work and this mindset is holding you back. When you think this way, you invite failure in into your life because your negativity becomes an obstacle on your path to success. The scarcity mindset keeps you where you are in your life and in your work. But, if you're going to create a BRAND New You, you need to OWN your BRAND by moving away from the scarcity mindset and embracing the abundance mindset. THE ABUNDANCE MINDSET To see life through the lens of abundance takes a conscious effort on your part especially in the beginning. The abundance mindset comes from a sense of personal worth and security. It comes from owning your brand. When you reach this point, you are no longer concerned about what others might think, you're not concerned about the sky falling or that someone else already wrote a book on the same topic. Getting to this point requires a paradigm shift on your part. You have to see that the pie is no longer limited. There is enough pie to go around. This is an important point so repeat after me: There is plenty for everyone. Say the sentence often enough, it'll become second nature and you'll be well on your way to an abundance mindset. The abundance mindset will enable you to own your career, grow your authority and build your brand. FIVE STEPS TO GAINING AN ABUNDANCE MINDSET 1 - Focus on abundance, not lack. 2 - Appreciation what you have. 3 - Choose to see opportunity. 4 - Carefully select the company you keep. 5 - Give. SUMMARY So what are you thankful for today and what opportunities will you see tomorrow? I'm very grateful for each and every one of you tuning in right now. You have no idea how humbling it is to see your tweets and read your emails of appreciation. It's because of you that I see opportunities where others might see work. Take a few minutes today to focus on what you have, appreciate those around you and remember there is enough pie to go around. As I wrap up here I'll leave you with this quote by Zig Ziglar. "Gratitude is the healthiest of all human emotions. The more you express gratitude for what you have, the more likely you will have even more to express gratitude for.” If you feel so inclined, send me a tweet @RyanRhoten and let me know what you are grateful for today. Don't forget to include the #BNYChat that's BNY as in Brand New You chat when you do.

Show notes: http://www.ryanrhoten.com/how-to-twitter/ Welcome to the BRAND New You show. On today's show, I talk about what I believe is the most important tool you can use to build your brand, grow your influence, expand your network, connect with hiring managers, and ultimately impact your career. You may remember from show forty-six about masterminds. I had asked my e-mail subscribers to submit suggestions for topics to cover or people to interview for the show.  Twitter was number two on the list. If you've listened to the show for any length of time you know it's no secret that I love Twitter.  Which means I was going to do a show on Twitter sooner or later, but to be perfectly honest I was really leaning towards later. Why? Well, simply because Twitter is well-covered ground on this podcast. Then I received an e-mail from a BNY listener named Dan. Dan's e-mail said, "Enjoying the podcast. What do you think is the best way to learn to really use Twitter?" As I was responding to Dan, I thought about it. While we have discussed Twitter on this show several times through the eyes of many different guests, we haven't actually looked at Twitter through the eyes of all of them collectively. So for this show, I've put together a mix tape if you will that combines the advice from several of my previous guests into this one cohesive show about how to really learn to use Twitter. Enjoy. I want to send out a special word of thanks to my previous guests featured in today's show.  I personally learned so much from each and every one of you during our conversations about twitter that I knew as soon as I had the idea about putting this podcast together I had to call on each of you again for today's show. I encourage all of you reading this to listen to the shows with Madalyn, Mark, Katrina, John, Hannah, David, and Maria.  If you thought the snippets from our earlier conversations were great wait until you hear everything they had to say during each of my discussions with them individually. Mark Babbitt - A World Gone Social Katrina Collier - At Winningimpression.com John Sparks - 365 ideas to go from good to great on Twitter Hannah Morgan - The Career Sherpa David Fisher - Networking in the 21st Century Maria Duron - Know Like Ignite Madalyn Sklar - Madalynsklar.com If you want to learn more about twitter check out Madalyn Sklar's Twitter Smarter podcast and online course as well as her most recent course: Tweeting for Profits.  You can Madalyn's podcast on iTunes.  When Madalyn was first on the podcast she made a very generous offer to you the BNY listeners.  If you decide o take one of her classes use the discount code RYAN at checkout for $25 off the price of the course. Additionally, you can pick up a copy of John Sparks book 365 ideas to go from good to great on Twitter at amazon. So you have no more excuses now. Get yourself setup so you can look fabulous and start Tweeting. My call to action to you this week is to send me a tweet @RyanRhoten. Let me know what you thought about today's show, what you liked the most, what you learned and what I missed that you would like to know more about. When you send me your tweet includes the #BNYChat that's BNY as in Brand New You chat. You might as well get used to using the hashtag. As you know it's critical in a Chat.    I'm looking forward to reading your tweets.  Until next time. I've been Ryan. And I'm out.

Ryan Rhoten is a personal brand reputation management coach, speaker and coach who helps people leverage their personal brands by understanding the importance of online reputation management. He is the host of The Brand New You Podcast which provides listeners with actionable tips and tactics to help them align who they are, with what they do. In this episode of Reputation Revolution, Ryan discusses the five steps involved in becoming the Google of your niche, including owning your own domain name, starting a blog, creating and curating content, and engaging with your online community.    

Lynda Spiegel | Career Pivot | Rising Star Resumes Show Notes: RyanRhoten.com/lyndaspiegel  Today I welcome to the BRAND New You show Lynda Spiegel founder of Rising Star Resumes. Lynda is a human resources and communications professional with over 14 years' experience in sourcing, recruiting and hiring top talent in a variety of industries. At Rising Star Resumes Lynda helps her clients develop their professional brand in order to get noticed by headhunters and hiring managers. In her role as a career coach Lynda works with mid-career professionals who often are seeking to change careers from one field to another. Lynda offers some unique insights, thoughts and strategies around how to make a successful career pivot. So today we are going to have a straight forward discussion about the realities and un varnished truths of what it really takes to make career pivot. Please help me welcome Lynda to the BRAND New You show. WHAT IS A CAREER PIVOT Lynda's definition of a career pivot is when you want to turn around and do something somewhat radically different, say going from being a teacher to being an attorney. She came to this definition after going through a couple of career pivots in her own career. She started working in equity compensation which she did for several years until one day the company was sold and Lynda very quickly found herself without a job. After moving to a few different jobs Lynda once again found herself in the middle of a corporate takeover. Like many her position she tried multiple times to find a new job in the same field but with no luck. After months of searching her son, a hiring manager for his company, gave her the unvarnished “truth” that, “No one was hiring their mothers.” This was a wake up call for Lynda who decided to put her HR skills and knowledge to work for herself and started Rising Stars Resumes. HOW DO YOU KNOW IT'S TIME TO MAKE A CAREER PIVOT Lynda regularly speaks with clients who want to make a career change or pivot. Their reasons vary but a lot of them fall into these buckets: “I'm no longer happy doing what I do.” “My work is no longer fulfilling.” “I'm not making the kind of money I want to make or thought I would be making.” “I'm stuck but I don't know what I want to do.” Any of these found familiar? If so rest assured that you are not alone. Fortunately in today's podcast Lynda hits us with some unvarnished truth about the career pivot process. So if you're considering a career pivot, I've broken the show down into the 6 key steps you'll need to follow in order to make a successful career pivot. Check out the show notes at: RyanRhoten.com/lyndaspiegel   to find out the  6 STEPS TO MAKE A SUCCESSFUL CAREER PIVOT WRAP The Best way to get in touch with Lynda is via the following methods. Web: Rising Star Resumes eMail: Lynda@risingstarresumes.net Twitter: @RisingStarRes LinkedIn: https://www.linkedin.com/in/risingstarresumes Lynda's Article on Talent Culture: HERE Lynda leaves us with these final thoughts on Career Pivots. “Before you decide to work with a career coach or resume writer ask them how much experience they have on the other side of the desk.”

This Episode’s Focus On Strengths Ryan Rhoten joined me to chat about using your natural talents to understand and design your Personal Brand. If you want to have a rockin’ career, you need to know what your brand is (you have one whether you tried to or not). And then you can do branding efforts to leverage your personal strengths.   What You’ll LearnYou’ll hear a personal story–how Ryan discovered the importance of knowing how others perceive you at work (and on Google). You’ll see how taking the StrengthsFinder assessment was his starting point for understanding the talents he needed to lean into at work. And: How you can take strengths like “Whiteboard Weirdo” and turn them into you biggest brand asset. Using your natural talents so that you can consciously select your next job–you can use it as a way to vet job descriptions and work cultures. If you’re feeling dread and misery at work…this episode might just reveal why. What to do when you’re working with leaders who have an opposite style to yours. Find out the difference between Personal Brand and Personal Branding. There IS a difference, and Ryan makes a cool distinction so you can align who you are with what you do and then market your strengths to the world. What to do when you realize that your current job forces you into your weakness zone. Resource of the Episode You get four of them this time! Check out Ryan’s Personal Brand Assessment to see where you are today. Now that you’re excited to dig in further, check out Ryan’s Brand New You show. And he offers a full course calledThe Personal Branding Blueprint.     We also talked a lot about the StrengthsFinder assessment. If you grab the book StrengthsFinder2.0 you’ll get a code to take the assessment and learn your Top 5 Talent Themes.     Remember, using your strengths at work makes you a stronger performer. If you’re focused on fixing your weaknesses, you’re choosing the path of most resistance. So claim your talents. And share them with the world.   Subscribe To subscribe and review, here are your links for listening in iTunes and Stitcher radio. Subscribing is a great way to never miss an episode – let the app notify you each week when the latest question gets published. You can also stream any episode live on the website. Just click through the title you like and there will be a player waiting for you on each page. See you there!

Season 1, Episode 12; Intentional Influence Podcast: Insider Secrets to Getting Camera Ready with Three Top Image and Branding Experts In this Intentional Influence Podcast episode, guest host Ryan Rhoten talks with Styleology Group Founder Melissa Murray and powerhouse Lead Stylist at QVC Toi Sweeney. Together, they share their favorite tips for helping clients to [...]

Dorie Clark | Stand Out | Personal Branding Show Notes: HERE Today we welcome back to the show Dorie Clark author of the just released book Stand Out: How to find your breakthrough idea and build a following around it. For those of you who are traveling along the journey with me to create a BRAND new you, it really is required reading.  In Stand Out, Dorie provides us with the roadmap we need to take our personal brands to the next level. To that place, where we can all become the Google of our niche as I discussed in episode 16 of this podcast; Building your personal brand online. Speaking of building your brand online, I've developed an online brand assessment that will help you understand whether or not you Stand Out online. The assessment is free and when you're finished you'll be given a score and a link that will explain your score and how well you stand out online. The best part? You can do all of this from your phone. Head on over to mypersonalbrand.rocks, sign up and take the assessment. When you finish send me tweet @RyanRhoten let me know your score and how well you stand out online. Stand Out: How to find your breakthrough idea and build a following around it. Standing out is no longer optional. And with the release of Dorie's book any excuses you may have about “not knowing how to get started” have been erased. How many of you listening to this right now are driving to a job that doesn't fullfill you? How many of you listening feel stuck either in life or in your career? How many of you listening feel, deep down inside, that you are meant for something bigger, something better? If you answered yes to any of these questions, I have one additional question for you: Why? Why are you choosing this direction for yourself, when you know you were made to be so much more. Speaking of choosing your direction I'm reminded of yet another quote from Dr. Seuss: “You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose”. So which direction will you choose? The well worn path of long commutes, so you can continue being unfulfilled in your work and life? Or will you choose the path of overgrown grass where the destination is not as easily seen and the route not well marked? If you choose the latter, I can tell you it won't be easy but it will be worth it. And now with the release of Stand Out, you have another great resource to help you along the way. Speaking of resources, don't forget to take my 100% free online brand assessment. To Find out how your online brand score and whether or not you Stand Out online, Visit mypersonalbrand.rocks and take the assessment. In addition to your score, you'll also get access to downloadable pdf version for the assessment that you can use to track your progress towards Standing out online. So as we close out this episode of the BRAND New You show, I want you to take some time today. Think about your current direction and compare it to your desired direction. Know that YOU have the ability to steer yourself any direction you choose. You owe it to yourself to make a small investment in your future. Take the online brand assessment. Pick up Dorie's books; Reinventing You and Stand Out. Read them. Implement the actions. Get Started today. Because a year from now you'll wish you had.  

In this episode of You University, I interview Ryan Rhoten. Ryan is a man on a mission – a mission to help you improve your brand. He doesn’t want you to be invisible. He wants you to be found, and you can find Ryan hacking. He likes to think of himself as a Results-Oriented Hacker. You’re probably asking, what is a Results-Oriented Hacker? Anyone who challenges and changes the status quo, to make it work differently, to make it work better. You can find Ryan’s work on his blog, RyanRhoten.com and podcast, The Brand New You show.  Ready to build your brand? Get your 15 Free Videos RIGHT NOW http://goo.gl/oDCqdL

#174: UPDATE: Even bigger changes came since releasing this episode in 2015. In short: My business failed to grow but a new one EXPLODED in the first half of 2016. You can see what I'm doing now at   _______________________________________ ORIGINAL POST: Big changes are coming my way - and yours.  Listen to my plans to leave the day job, focus all my time on helping others get out of debt and build wealth. I also have a discussion with my Branding Coach, Ryan Rhoten. He's amazing and has become the most valuable resource I've ever had in my business. Take the Online Branding Assessment at  Say hi to Ryan on Twitter: