Podcasts about fascination advantage

How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success.We explore the psychology of color, the connection between confidence and presentation, and why styling is more than just looking good. Toi shares how reframing your brand narrative can elevate your presence, attract the right opportunities, and increase profitability.Beyond appearance, we discuss the power of mindset, faith, and intentional networking, as well as the importance of breaking free from mediocrity to reach the next level of success. Whether you are an entrepreneur, executive, or creative, this conversation is packed with actionable insights to refine your brand, shape perception, and turn visibility into real business results.

Understanding your unique advantages is key to transforming them into powerful strengths in the workplace. Rather than striving to be better in a generic way, true success comes from amplifying what makes you different. By leaning into your distinct strengths, you not only boost your own performance but also create a more dynamic, engaged, and high-performing team.In this episode we are joined by Hillarie Kay, the author of The Burnout Recovery System, speaker, corporate trainer, executive coach, and the Chief of Culture + Strategy at How to Fascinate. She works with leaders and teams in startups all the way up to Fortune 100 industry giants – helping high-performing entrepreneurs and teams reduce burnout and increase performance by coaching them on how to find equilibrium between their inner motivations and outer influence.  Tune in as we discuss how leaders can leverage the Fascination Advantage system to build high-performing, people-centric workplaces by understanding how individuals naturally captivate and contribute to team dynamics, and more!Chapters0:00 - Intro01:50 - What is How to Fascinate03:42 - Using the Fascinate system to avoid burnout07:51 - How to use your primary, secondary, and dormant advantages16:48 - Using your Fascinate Advantages strategically to become more of who you are21:53 - Why great teams are built on diverse advantages28:11 - Hillarie's experiences with Fascinate32:00 - Dual lens of leadership / inner-motivation and outer influence37:50 - Where to find Hillarie39:58 - What's next for HillarieConnect with Hillarie - https://www.linkedin.com/in/hillariekayHosted by Hilda Gan - ca.linkedin.com/in/hildagan Visit us at - peoplebrightconsulting.comFollow usLinkedIn - www.linkedin.com/company/pplbrightTwitter - twitter.com/pplbright Facebook - www.facebook.com/pplbrightInstagram - www.instagram.com/pplbright/ Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.#Leadership #WorkplaceSuccess #FascinationAdvantage #BurnoutRecovery

Toi Sweeney, founder and chief style officer of The Well Dressed Brand, an award-winning fashion stylist, brand image strategist, TEDX speaker, entrepreneur, host of The Well Dressed Brand TV Show , certified Fascination Advantage™ coach, best-selling author of Secrets of a Well Dressed Brand and a certified Brand Strategist shares with me how we can dress our way to influence and success, uplevel our personal brand and add visual dimensions to it that makes it uniquely 'OURS' and speaks to who we are and what we can do for our clients. We also discuss how to use style and colors to amplify our personality and use pieces of our personality to create a 'brand right closet'.  This conversation is meant for those in the throes of building a personal brand and/or a business identity. You will love how Toi simplifies the very complicated process of picking the right colours to customising the messaging to match your brand and so much more.  From founding her own design firm, Her Majesty the Queen, to managing the image of almost 30 TV personalities at the leading home shopping network, Toi uses her background to tell original stories through fashion. Toi's passion and talent have earned her a variety of honors and accomplishments. Presented with a prestigious Telly Award, as well as The Icon Of The Year Award . Toi has been featured on over 30 podcast and across several publications.   Shownotes -  00:01:15 - Guest Intro 00:03:00 - What brought Toi to the work of dressing people and brands 00:05:50 - The fascination advantage and your unique differentiator 00:11:30 -  Personality vs authenticity vs brand messaging - what to prioritise 00:15:00 - Why Mark Zuckerberg and others like him dress the way they do 00:17:15 - No decision fatigue with a brand right closet 00:23:20 - Confidence as a byproduct of a well-expressed self 00:32:00 - How clothes can express and add to your personality 00:42:15 - What you DO is commodity but what you ARE changes the game 00:47:30 - Be unique. Don't let the world ignore you 00:51:40 - How to pick the colours that capture you and your message 00:56:30 - How minimalists can capture attention? 01:00:20 - What comes first, comfort, clothes, body language, or facial expressions? 01:08:32 - What would Toi ban from personal style and branding & what's absolutely essential & must be included   Connect with Toi - Website: https://www.toisweeney.com/ Follow Toi on -  Instagram - https://www.instagram.com/toisweeney/ Facebook - https://www.facebook.com/welldressed11/   For more, visit - https://www.kratimehra.com/experible/ Subscribe to the weekly newsletter to go deeper with the content and more 1-1 interactions - https://www.kratimehra.com/newsletter/ Subscribe to my YouTube Chanel and get access to more solo and interview conversations - https://www.youtube.com/@kratimehra/ Follow me on Instagram - https://www.kratimehra.com/mehra_krati/

--Read Me To Discover Why There Are Two Versions Of #140! -- The wait is over! I'm SO excited to announce that 7-Figure Millennials is now Beyond Curious™. There's SO much I want to share with you, so here's the plan

--Read Me To Discover Why There Are Two Versions Of #140! -- The wait is over! I'm SO excited to announce that 7-Figure Millennials is now Beyond Curious™. There's SO much I want to share with you, so here's the plan

Physical attraction is not just about working out and being healthy. Although that is a big part of it, one of the more underutilized aspects of physical attraction is the way that your physical appearance is perceived and how it evokes different emotions in those around you. That is what we talk about on today's episode with Toi Sweeney.Today's Guest: Toi SweeneyThe Well Dressed Brand is the brainchild of Founder and Chief Style Officer Toi Sweeney, an award-winning fashion stylist,  brand image strategist, TEDX speaker, entrepreneur,  host of The Well Dressed Brand TV Show ,  certified Fascination Advantage™ coach, and best-selling  author of Secrets of a Well Dressed Brand.From founding her own design firm, Her Majesty the Queen, to managing the image of almost 30 TV personalities at the leading home shopping network, she uses her background to tell original stories through fashion.Toi's passion and talent has earned her a variety of honors and accomplishments. Presented with a prestigious Telly Award, as well as  The Icon Of The Year Award . Toi  has been  featured on over 30 podcasts, Other features include Fordbes.com, BBC News.com and Where Women Work magazine. Toi  lends her style and branding  expertise with an  innovative approach to high-performers as well as high-profile corporations. LinksWebsite : https://www.toisweeney.com/Amazon : https://www.amazon.com.mx/Secrets-Well-Dressed-Brand-Increasing/dp/B0B2TY6MCPYour Host: Kimberly Beam Holmes, Expert in Self-Improvement and RelationshipsKimberly Beam Holmes has applied her master's degree in psychology for over ten years, acting as the CEO of Marriage Helper & CEO and Creator of PIES University, being a wife and mother herself, and researching how attraction affects relationships. Her videos, podcasts, and following reach over 200,000 people a month who are making changes and becoming the best they can be.Website: www.kimberlybeamholmes.comTake the Attraction AssessmentThanks for listening!Connect on Instagram: @kimberlybeamholmesBe sure to SUBSCRIBE to the podcast and leave a review!

Is your profile getting noticed? Creating a strong personal brand online for yourself or business is one of the best ways you can gain exposure, get hired, or grow your professional network. Elena Sabry is Career Marketer, certified LinkedIn expert with 20 years of managing Marketing and Communications with multinational companies in 4 countries. She works with executives, entrepreneurs and business owners to help them grow their personal brand, online presence for more visibility and influence. In this episode, Elena shares her top LinkedIn Tips and Strategies, a conversation on coaching and mentorship, advice for job seekers, and more!Elena Sabry is Career Marketer, certified LinkedIn expert with 20 years of managing Marketing and Communications with multinational companies in 4 countries. She works with executives (HR, Finance, C-level), entrepreneurs and business owners to help them grow their personal brand, online presence for more visibility and influence. She helped 500 managers to grow their career and find a job. Elena is certified online and LinkedIn profiles expert, Certified Fascinate Advisor. Also, she has MBA from Hult International Business School.ChaptersIntroductions 01:08Why use LinkedIn in 2023 2:04LinkedIn Tips and Strategies 04:33 Fascination Advantage 06:20Global experience 16:31A conversation on coaching and mentorship 22:10Going back to Ukraine 27:01Advice to entrepreneurs 31:24Advice for job seekers 34:29Legacy 40:18Connect with Elena - linkedin.com/in/elenasabry…Hosted by Hilda Gan - ca.linkedin.com/in/hildagan Visit us at - peoplebrightconsulting.comFollow usLinkedin - www.linkedin.com/company/pplbrightTwitter - twitter.com/pplbright Facebook - www.facebook.com/pplbrightInstagram - www.instagram.com/pplbright/ Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.#business #linkedin #networking #marketing #entrepreneur #branding #hr

In this episode, we will be discussing "Using Your Wardrobe As A Business Strategy". The Well Dressed Brand is the brainchild of Founder and Chief Style Officer Toi Sweeney, an award-winning fashion stylist, brand image strategist, speaker, entrepreneur, certified Fascination Advantage™ coach, and the author of Secrets of a Well Dressed Brand. From founding her own design firm, Her Majesty the Queen, to managing the image of almost 30 TV personalities at the leading home shopping network, she uses her background to tell original stories through fashion. Toi's passion and talent has earned her a variety of honors and accomplishments. Presented with a prestigious Telly Award and featured on Forbes.com, BBC News.com, Where Women Create Magazine, and other mediums, she lends her style expertise and innovative approach to video production, web commercials, and print pieces. --- Support this podcast: https://anchor.fm/jp-hightek/support

How can you “fall in love” with your work? Sally Hogshead knows how, and she's spoken with neuroradiologists about the way the brain works when someone is “in the flow” and in a state of fascination. And to them, it looks the same as when someone is falling in love. That's the kind of work you should be pursuing, and Sally discusses that and more in this episode!Over the course of her ad career, Sally Hogshead has won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career. She is the creator of the Fascination Advantage assessment: the world's first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder test, this assessment is not about how you see the world–it's how the world sees you. See acast.com/privacy for privacy and opt-out information.

Episode 66 - My guest on the podcast today is Joanne Stadnik.  She's the CEO of one of the largest healthcare organizations in Minnesota.  In her 35 years of healthcare administration, she has built incredibly productive, cooperative teams to grow incredibly large businesses.  Today, she's going to talk about the science of fascination.  I first heard about this on a podcast in 2014, and I was enthralled.  The research behind this is compelling, and I've used it in multiple hospitals to help my team members engage better with each other and create more dynamic, cooperative, and productive workplace cultures.  This stuff is really interesting, and Joanne is a certified expert in this.  She'll also tell us about a tool called the Fascination Advantage, which is such a great tool that I have bought it for my entire team in multiple businesses that I've worked in.  This is a really practical discussion that you can take action on and have a major impact on your workplace culture and subsequently your business.Take the Fascination Advantage assessment!There are a lot of great personality tests out there, but this one is my favorite. I've never taken a test that so perfectly encapsulated my personality and explained how I communicate best with others. I liked it so much, I bought one for everyone on my whole team! You'll love learning how the world sees you and how you can leverage that to communicate more effectively.Click Here to learn your "Fascination Advantage" today! Get on the waitlist for Residency-Proof Your Marriage!This online video course will coach you through setting expectations, communicating effectively, getting on the same page with finances, and keeping your relationship thriving during a difficult time.  Whether you're in medical school, residency, or out in clinical practice, Residency-Proof Your Marriage is going to help you build a thriving medical marriage.   Registration for the beta course is closed, but get on the waitlist for the course launch this fall! Free Resource: A Physician's Prescription for Success in Business and Personal Finance: This free e-book has some great articles to get you started on some basics of business and personal finance that'll give  you practical tips to increase your business growth, eliminate debt, and start to build wealth.   Join the Business and Personal Finance for Physicians and Dentists Facebook Group!  This Facebook community is for anyone who wants to learn more about how to manage their business more successfully and master their personal finances. Check out the Doctor Podcast Network!: Click here and come check out the great podcasts that are a part of the network.  If you're thinking about starting a podcast, we'd love to have you join us!  Help us reach out to physicians all over the world!

In this episode, we chat with Marita MacDonald who oversees all content creation activities which lay the foundation for successful promotional campaigns for the DSD global brand as well DSD Clinics marketing.We chat about:How Marita and her husband started their agency and where it is nowChanging the perception of dentistry in the marketing spaceHow their niche agency made turned them into a specialist in their fieldRemote working and keeping seamless communication with the teamHaving more productive meetings and great project management toolsHow to Improve communication and relationships in the agency Resources mentioned in this episode:SlackAsanaClickUpProductive.ioFascination Advantage

When you walk in a room, turn on your video for a Zoom call or make a presentation to your team or a potential client – how do you want to be seen? What do you want them to say, think and feel about You? Now I don't enjoy spending a whole of time on thinking about what I'm going to wear or even shopping for my wardrobe.  I'd rather spend time in a bookstore than a clothing boutique. But I do value style, feeling good and using what I wear as an expression of who I am. My guest today, Toi Sweeney is the Founder and Chief Style Officer of the Well-Dressed Brand is an award-winning fashion stylist, brand image strategist, speaker, entrepreneur, certified Fascination Advantage™ coach, and the author of Secrets of a Well-Dressed Brand. From founding her own design firm, Her Majesty the Queen, to managing the image of almost 30 TV personalities at the leading home shopping network – QVC, she uses her background to tell stories through fashion. I am delighted to bring you this really interesting conversation. Now you may be thinking what does your wardrobe have to do with how you sell, lead and work? You need to listen to this episode where Toi Sweeney, talks about the importance of how the way you dress informs and influences how you will be addressed. She also shares insights on why creating a brand right closet will put you in the driver's seat controlling the narrative of what others say about you. I can't wait for you to listen to this episode and get inspired to style you brand and leadership as Toi Sweeney shows us her way. Now let's dive in! This post EP 8: Episode 8: How Would You Like to Be Addressed? It's all about those finishing touches with Toi Sweeney appeared first on Sell From Love.   PS: If you loved this episode please head on over to iTunes to rate and give us a review. We need your help in sharing the Sell From Love message with others.  Finka and them Sell From Love podcast team appreciate you for listening and spreading the word.   PSS: Resources and references highlighted in this episode can be found on www.sellfromlove.com/podcast

How can you "fall in love" with your work? Sally Hogshead knows how, and she's spoken with neuroradiologists about the way the brain works when someone is "in the flow" and in a state of fascination. And to them, it looks the same as when someone is falling in love. That's the kind of work you should be pursuing, and Sally discusses that and more in this episode!Over the course of her ad career, Sally Hogshead has won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career. She is the creator of the Fascination Advantage assessment: the world's first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder™ test, this assessment is not about how you see the world–it's how the world sees you.Listener TribeWe have our own private social network for listeners of the Unmistakable Creative podcast. You can meet other listeners, discuss episodes, and even have the opportunity to have your favorite episode re-aired on a Friday! Just visit https://unmistakablecreative.com/tribe to sign up.UNMISTAKABLE CREATIVE PRIMEWe are launching Unmistakable Creative Prime, exclusive access to all our new monthly courses, group coaching calls, live chats with former guests as well as access to a keyword search engine of our entire podcast catalogue and much, much more. To find out more, visit https://UnmistakableCreative.com/Prime See acast.com/privacy for privacy and opt-out information.

The Well Dressed Brand is the brainchild of Founder and Chief Style Officer Toi Sweeney, an award-winning fashion stylist, brand image strategist, speaker, entrepreneur, certified Fascination Advantage™ coach, and the author of Secrets of a Well Dressed Brand. From founding her own design firm, Her Majesty the Queen, to managing the image of almost 30 TV personalities at the leading home shopping network, she uses her background to tell original stories through fashion. https://www.toisweeney.com

Toi Sweeney is an award-winning fashion stylist, brand image strategist, speaker, entrepreneur, certified Fascination Advantage coach, and the author of Secrets of a Well Dressed Brand. She is the Founder and Chief Style Officer of The Well Dressed Brand. Toi is passionate about telling original stories through fashion. As a fashion consultant she uses her talents to turn poorly dressed executives and celebrities into stylish ambassadors for their personal and organizational brands.

TranscriptBefore we dive into the three shortcuts to discovering your brand, I need to address the #1 marketing mistake most make and the difference between branding and marketing. Drum roll, please…the most common marketing mistake according to research is an inconsistent message that creates cognitive dissonance. Have you ever watched a commercial and you’re like, What the heck was that?! I don’t even know what they’re saying let alone selling! You’re left irritated and confused. In fact, you probably can’t even remember the name of the business because of the immediate confusion. That’s cognitive dissonance. Being cute, clever, and edgy means nothing if people don’t know what you’re saying. Your message needs to be so clear that a two-year-old gets it. Well, maybe not that extreme but pretty darn close. The Difference Between Branding and MarketingNow, let’s look at your branding and marketing. First, you need to develop your brand before you even begin marketing. Very simply, your brand is the personality of your business. It’s who you are as a person—core values, personality, and aspirations—that translates over into your business. Your identity is your business’s identity. For example, your personality will be drawn to certain colors, textures, and even fonts. Some like muted, earthy colors. Others love all the primary colors. More than likely that has translated over into your website. But your brand is more than colors and fonts It’s the feel and the experience people have when with you. That experience and feeling draws in your tribe. Note: Be careful though. Your website colors need to inspire the action you want people to take. If you want them to stay for a while, you need to use muted colors that are peaceful. If you want them to take action, you need bold colors like yellow, red, and orange. But don’t make your site so boring, people fall asleep and don’t make so colorful that they feel they’re trapped in a crayon box. Marketing is the vehicle to get your brand and its message out to your tribe, your target market. Your marketing whether it’s Facebook, Instagram, radio or TV needs to ooze your brand. People need to get a taste of your brand that leaves them wanting more. Three Shortcuts to Discovering Your BrandOkay, so two of these are free and one is $45 but totally worth it. After your finish this blog, click the announcement bar at the top and take my brand personality quiz. It takes about five minutes, and you’ll learn which of the 12 personalities you are, your goals, philosophy, fears, and what your followers expect from you, which you can use as a filter for all of your content not just marketing content. Next, go to howyoufascinate.com and take Sally Hogshead’s Fascination Advantage assessment. What I love about this assessment is that it shows how your potential clients see you. For example, I’m a Power and Trust combo meaning that I’m the one that solves my clients problems with authority and expertise. I’m the one that shows up when no one knows what to do and says, “Let’s do this and this and that.” The trust factor means that my clients trust me quickly and know that I’m dependable, reliable, and comfy like a cozy blanket. It also tells me that my clients don’t want surprises. When I conduct business with my combo, I’m in my zone and best received by others.And, finally, go over to Pinterest where you’ll create a board of the colors, textures, and fonts you like that you’ll then use for your website, Instagram, Facebook, and all other content. Use the following guidelines:Keep it within 15-20 images (you might start with a lot more but narrow it down in the end)Try to pin about 5 pins that fit into these categories: colors, fonts, textures, patternsShoot for consistency. Entire board should be a cohesive visual representation of what you thing fits the look and feel of what you want your site to beBy the time you’re done, you should see an overall picture of what you’re drawn to that’s cohesive and has the feel you like. For example, my Pinterest board has a lot of black, white, yellow and teal. Yellow is happy. Teal is a touch of peace, which I love. And black and white is professional and classy. So I’m professional with a lot of joy. You’ll have fun with me. In SummaryDiscovering your brand personality is a lot of fun. I didn’t know how to do any of this when I started my business. It took me a lot longer to figure it out. I don’t want you to struggle like I did. Use these tools, and you’ll save a lot of time, headache, and confusion! For more information on this process, read “My Exact Branding Research Process.”

Today's guest is Toi Sweeney. Toi is an award-winning fashion stylist, author of Secrets of a Well Dressed Brand, speaker, certified Fascination Advantage™ coach, and the Chief Style Officer at the Well-Dressed Brand. When it comes to our personal brand we typically don't think about our clothing, yet it's such an important part of our brand. Listen in as Toi and I discuss entrepreneurship, why your clothes make the brand, and why she believes I should wear yellow shoes for my next presentation.  

On today’s episode of Steal the Show, we’re talking about what it takes to transform from a good speaker to a fascinating one who stands out from the crowd. At just 24, Sally Hogshead was the most-awarded advertising copywriter in the United States. Since then, she has been inducted into the National Speakers Association’s Speaker Hall of Fame and has published New York Times and Wall Street Journal bestselling books. The creator of the Fascination Advantage®, the first communication assessment that measures how others perceive you, Sally’s latest book is FASCINATE: How to Make Your Brand Impossible to Resist. Read more at https://stealtheshow.com/podcast/133-sally-hogsheads-top-notch-tips-fascinate-audience/.

In today's episode, we’re bringing you the third of our three-part mini series on personality tests! We’re going to chat about the Myers Briggs, Fascination Advantage, Love Languages/Language of Appreciation, and StrengthsFinder. Then we’ll finish the show with a weekly actionable tip.

Oftentimes, when we dive into a new business or a new industry, we are bound to make some mistakes. These are common mistakes that most people do when they start their career, so why not learn from those who experienced them?In the mortgage world, the errors in judgment are frequent, since not many people actually dream of becoming a loan officer or a realtor, therefore, there aren’t many ways you can learn, other than through experience.On today’s episode, I talk to Jennifer, who after 30+ years of being in the mortgage industry, has gained valuable knowledge on how things work. Jen mentors people, now, because she believes nobody should spend half of their working life to learn on their own what can easily be taught by others.Jennifer Du Plessis is a keynote speaker, mentor, podcast host, and author. She began her long career in mortgage lending while in high school and continued to work through college. In the last 30+ years, she has been a delegated underwriter for the FHA, Veterans Administration, and both Fannie Mae and Freddie Mac. She has held management positions from District Manager to Executive Vice President/National Sales Manager. Now, she is helping Mortgage Loan Officers, Realtors and Entrepreneurs grow their businesses while maintaining the lifestyle they’ve always dreamed of.So, listen to Episode 25 of Deposit That to find out what you should focus on, to get more clients for your business.Questions I ask:How has the mortgage career allowed you to evolve into different industries, different paths that you probably never thought you'd be on? (06:00)What's your vision as far as technology being implemented into the mortgage and real estate field today? (12:51)Do you believe, eventually, the sales managers are going to be gone and people are going to be more inclined to get a coach like yourself or they're going to be able to go on a webinar and hear somebody speak? (19:32)What is your advice to people, to survive the slowdown? (25:00)You travel all over the country. Do you see a different business model in every different demographic and state/part of the country you go to? (31:24)In this episode, you’ll learn:Why training new people in the mortgage industry feels like babysitting. (03:40)Jen’s philosophy on teaching people how to do things. (07:32)The Fascination Advantage or how the world sees you. (08:06)The difference between mentoring and coaching. (20:00)Jen’s Deposit That advice. (38:10)Connect with Jen:WebsiteLinkedInMortgage Lending Mastery PodcastBook: Launch! How to Take Your Business to New Heights See acast.com/privacy for privacy and opt-out information.

I have found that the best way to grow as an entrepreneur is in helping my own clients because it’s in the middle of working with my clients that I develop the systems that help me in my own business. Isn’t there some quote out there about a teacher always being a student and that makes a teacher great? To me that means that I’m a better business woman because of my clients. They force me to think outside the box, develop systems, and hone my craft. “No matter the industry you work in, you need to build a personal brand. ” — Gary Vee Branding is just one example of this. When I first started my company, I had NO idea about branding or marketing. I seemed to have a natural inclination and picked up on concepts quickly but taking that information and creating one consistent and powerful brand and message was like trying to piece a puzzle together without the box until I accidentally found myself helping others do what I was trying to figure out! People Buy Benefits Not ProductsThe first major puzzle piece was the concept that people don’t buy products; they buy benefits. Benefits are the emotional aspects of a problem that you solve with your product. If you solve the internal emotional problem, you’ll be successful. People pay big bucks to entrepreneurs and businesses who solve their internal and external problems. How do you know what benefits your clients buy from you? You ask them. I decided that the first step with branding my clients was contacting 8-10 of their happiest clients and asking them what benefits they get from doing business with them. Here are the exact questions I use:What drew you to FILL IN THE BANK?What three benefits do you receive from doing business with me? How do you feel doing business with me?Anything you’d like to see added or changed?On question 2, I always explain that benefits are NOT the actual product or service but the emotions felt when you solve their problems. Sometimes you need to read between the lines. For example, I researched benefits for a local bank and kept hearing things like, “They know me by name, I can talk to anyone I need to, friendly, honest, and no hassle.” This was repeatedly stated in different ways. You’ll find a pattern of at least three core benefits when you do your client research. The benefits are translated as follows: They know me by name = significance I cant talk to anyone I need to = significanceFriendly = feel valuedHonest = trustNo hassle = relief that things aren’t complicatedOnce you have your benefits, you can take those words and emotions and incorporate them into all of your marketing. What Makes You IrresistibleSally Hogshead is a master marketer that has developed a unique assessment that shows you how others see you, which is interesting because most assessments show you, you. Sally measured over 700,000 people over a decade to develop the science of fascination and then used her research to build marketing systems for IBM, Twitter, the YMCA, Coca-Cola and thousands of small businesses.She discovered seven Fascination Advantages—innovation, passion, power, prestige, trust, mystique, and alert—that when tapped into give you super powers of persuasion and communication that is heard and remembered engaging more customers and increasing your sales. You also communicate more naturally and authentically building stronger rapport with your clients. Let me translate this into building your brand by giving you a recent example (I’m writing about this couple as a case study in a later blog). Meet Greg and Lorelei, two people I absolutely love! Greg contacted me about three weeks ago after he took my brand personality quiz and learned he was a magician—inspirational, motivational, passionate, and charismatic—to discuss Facebook ads.I showed up at his gym (he specializes in Russian KB training) and noticed the huge inspirational sayings spread out over two walls that fit him perfectly. But I also immediately noticed the cinder block wall was Facebook blue. Hmmm…I thought. That doesn’t fit a magician. We had an amazing first visit with the agreement to get together the next week to discuss the plan. I went home and immediately looked at his website. At first, I thought maybe I’d gone to the wrong website. It was black and white. No color except on a few pictures. A cracked concrete background. Again, this doesn’t fit a magician. Where’s the life, the color, the inspiration, the “YOU CAN DO IT!” vibe? At this point I’m doubting myself thinking I must have missed something. We met the next week. I shared my thoughts and let him know that I must have missed something because what I’m seeing on his site and even his wall isn’t fitting. I suggested he take the Fascination Advantage assessment at howyoufascinate.com and let’s get together again to discuss the results. He agreed. We got together the next week, and sure enough he was exactly what I thought. Passion + Innovation = Catalyst. Sight, sounds, textures, color—all the things that make him a magician were missing in his brand causing a cognitive dissidence meaning his personality didn’t match his “brand” and people would be confused like I was. Or scared! I told him that I consider myself an intermediate weight lifter, can leg press my father-in-law, and, yet, I’d be scared to call him! The way things were, he’d only attract first responders, military, and elite athletes not others that are maybe just beginning their fitness journeys. He painted the wall his favorite color, orange. I rebuilt his website to show his passion fascination advantage and his magician brand personality while still maintaining the high degree of excellence he requires. We’d never have known any of this if it wasn’t for the assessments he took. And, of course, we’re working on his benefit research. But we had to get his website fixed ASAP because today that is a customer’s first impression. In SummaryBranding is who you are as a person. Your business is your “baby” and like any baby, it looks like you. Your uniqueness brings others value both through your tangible products and services but also through your intangible core values, personality, and gift sets. Investigating to see how others benefit from that and see you allow you to align your brand with your personality and stand out like a purple cow in a pasture of normal cows.

Do you consider yourself to be a bombshell? In episode two of the Guest Mentors Summer Series, Amber Hurdle will redefine what a "bombshell" is and why you want to be one.  Amber Hurdle, author and speaker, creates content-rich experiences to sharpen personal, employer and business brands. A former teen mom turned powerhouse business woman, Amber learned to clearly articulate her own value, eventually enabling her to work with international celebrities and Fortune 100 companies alike. Her clients include large brands such as FedEx Ground, Mars, Inc., and Marriott, as well as small businesses that want to play big. Recognized among the “Top 40 Under 40” by the Nashville Business Journal, she is also a top certified advisor for the Fascination Advantage® personality assessment and is certified in the Change Cycle®. Known for her straight shooting Velvet Machete™ and warm personality, Amber never fails to motivate professionals to up their game in business and in life. Amber will teach you how to: eliminate excuses and take action find your motivation to accomplish your goals decide who you want to be today and then be that person use your network to build your speaking business early on know who you help, what you help them do, and how you help them Links we discuss in the episode: Amber's website Get her book Visit Meredithspeaks.com Check out Agile CRM The Guest Mentors Summer Series is five episodes featuring women who are, first and foremost, professional public speakers. But they’re also authors, speaker coaches, and seasoned business owners. You’ll learn about their mindset shifts, challenges, systems, advice for new speakers, pricing tips, and so much more. This series is full of inspiring personal stories, entertaining experiences on stage, and expert advice. This series is sponsored by: Speaking School for Women, my signature online course that teaches you how to become a paid, professional speaker in six weeks or less. Learn branding, marketing, speechcraft, pricing, pitching, and so much more. Now until August 31st, get 20% off using promo code SUMMER20 at checkout. Learn more at https://speakersisterhood.thinkific.com/ Told Video: Original, thoughtful storytelling for your brand. Here to help you with your next step in speaker marketing: a meaningful video. Let your story out into the world - get it Told. Follow Told video on Instagram at @toldvideo for flash sales and discounts announced monthly! Learn more about improving your public speaking skills at a Speaker Sisterhood club for women:https://speakersisterhood.com/

This week we bring you information about the moon, honoring ourselves during the moon's cycles and accepting that some days might be harder than others. We get into self-awareness and all sorts of personality and life assessments that we've all taken such as: Birth Chart readings, the Myer's Briggs assessment, the Love Language quiz, and more. Linked below are the assessment websites if you want to go take them for yourself, we highly recommend it! We hope you enjoy this episode and we look forward to your feedback! Birth Chart reading: https://astro.cafeastrology.com/natal.php Myers Briggs: www.16personalities.com Love Languages Quiz: www.5lovelanguages.com Ultimate Health Podcast recommended Fascination Advantage assessment, use code "ultimate health" to take it: https://howtofascinate.com/you Intro and Outro song: Gossip, Tame Impala --- Support this podcast: https://anchor.fm/solwomen/support

In this episode, New York Times bestselling author Sally Hogshead teaches us how to find out what makes YOU fascinating. By the end, you'll understand the importance of "Fascination" in your life and how to optimize your business and speaking style to align with your natural tendencies. “If we can understand how other people perceive us at our best, it’s much easier to show up at our most impressive and influential. Because when we fascinate the person sitting in the audience, we’re far more likely to change their opinion and make a change with our message.” – Sally Hogshead Learn more about this episode of Awaken Your Inner Superstar at http://blog.superstaractivator.com/69

Sally Hogshead (IG: @sallyhogshead) is a New York Times bestselling author who believes the greatest value you can add is to become more of yourself. She rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Sally frequently appears in national media including NBC's Today Show and the New York Times. Today we’re discussing her internationally-acclaimed book, Fascinate. The science of fascination is based on Sally’s decade of research with 250,000 initial participants. In this episode, we discuss: The lesson Sally’s Dad taught her growing up What makes you fascinating? Become more of who you are Differentiation is key Reconnect with your own life Why Sally is feeling a little bit discouraged The 100 day project she has planned Two miraculous things that happened during Sally's spiritual journey Great teams are built with diversity Sally’s round table family tradition What is the Fascination Advantage? Three ways to deal with work you don’t enjoy Finding balance in the workplace How Sally started measuring qualities Jesse & Marni’s Fascination Advantage results Build each other up to be our best How do other people see you? Take the Fascination Advantage Assessment Unlearn boring Show sponsors: Thrive Market

Today, let’s talk about how fascinating you are. But first, let’s break down what exactly “fascinating” means. It goes back Roman times, when that word meant things like captivation and spellbinding. It was almost perceived as an evil curse back then. Now, fascination is more about how the world sees you. In other words, it’s about knowing yourself – and more importantly, it’s about knowing what others know about you and how you can stand out in a crowded market place, which couldn’t be more important today. We’ve got to focus on what makes us different. As our guest Sally Hogshead would say, different is better than better. Sally is a world-class branding expert who has discovered a new way to measure how people perceive you, and in this episode, she’s going to share how you can start leveraging your Fascination Advantage and standing out from the competition. To learn more, and for the complete show notes, visit blionline.org/blog. Resources: Learn more at https://www.howtofascinate.com/ Take Sally’s assessment for FREE: use code  “FutureProof” at (http://howtofascinate.com/You) Facebook: https://www.facebook.com/hogshead LinkedIn: https://www.linkedin.com/in/hogshead/ Twitter: https://twitter.com/SallyHogshead Future-Proof is produced by Podcast Masters

This week we're diving into everything enthusiasm related! Enthusiasm is a topic very close to my heart and today's episode is a very practical one and perfect for you if you're struggling with enthusiasm!   Things Mentioned in Today's Show! Tara Mohr's Playing Big  Tahr Mohr, Playing Big on Raise Your Hand. Say Yes with Tiffany Han Elizabeth Gilbert's Big Magic Magic Lessons Podcast with Elizabeth Gilbert Barbara Sher's Refuse to Choose Puttylike: Why you shouldn't finish what you start When you shouldn't quit How to stop feeling guilty about new interests A Pick Me Up box guide Fascination Advantage test  Strength Finder Test  The Good Life Project  The Lively Show Amber Thomas' guest post:  how consumption can influence our creativity   About Meg & That Hummingbird Life I'm Meg and I'm the host of Couragemakers and founder of That Hummingbird Life. I'm an INFJ creative and multi-passionate who has a bit of a notebook and post-it note obsession, loves foot-stomping country music and likes her hot chocolate with way too much chocolate. I started Couragemakers because I wanted to create a platform for passionate and unconventional women to have honest conversations and to share their stories, struggles and dreams. The intention behind this podcast is to inspire and encourage creative and mission-driven women to live a wholehearted life and follow the beat of their drum. WHEN I'M NOT RECORDING EPISODES, WRITING BULLSHIT-FREE SUNDAY PEP TALKS TO MY WONDERFUL COURAGEMAKERS COMMUNITY OR WORKING 1:1 WITH CLIENTS, I'M USUALLY COVERED IN PAINT AND THINKING OF IMAGINATIVE WAYS OF HIDE MY WOULD-BE DOG FROM MY LANDLORD. 

Today's guest on the BRAND New Your Show is Sean Scoffield. Sean reached out to me on LinkedIn after listening to a few of my older podcasts. We exchanged a few messages and shared a couple of files when I realized he had a unique take on the power of personality assessments such as StrengthsFinder, Stand Out, and the Fascination Advantage. Specifically, he has developed a method to pull together the results from all of the assessments into one comprehensive document that as he says creates a “tapestry” of your brand.

Everytime you communicate, you are either adding value or taking up space. In a distracted, competitive and commoditized world, your personality tagline is crucial to standing out. In this excerpt, Sally explains how your communication should be based on what you discover about your own highest value, and how to use that to improve your first impressions. Click the bonus download button at HowToFascinate.com/Podcast/3 to get her handy guide to making confident first impressions. If you haven't taken the free Fascination Advantage® assessment, visit HowToFascinate.com/You and enter Assesment Code PODCAST.

How can you “fall in love” with your work? Sally Hogshead knows how, and she's spoken with neuroradiologists about the way the brain works when someone is “in the flow” and in a state of fascination. And to them, it looks the same as when someone is falling in love. That's the kind of work you should be pursuing, and Sally discusses that and more in this episode!Over the course of her ad career, Sally Hogshead has won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career. She is the creator of the Fascination Advantage assessment: the world's first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder test, this assessment is not about how you see the world–it's how the world sees you. See acast.com/privacy for privacy and opt-out information. Become a member at https://plus.acast.com/s/the-unmistakable-creative-podcast.

How can you “fall in love” with your work? Sally Hogshead knows how, and she's spoken with neuroradiologists about the way the brain works when someone is “in the flow” and in a state of fascination. And to them, it looks the same as when someone is falling in love. That's the kind of work you should be pursuing, and Sally discusses that and more in this episode!Over the course of her ad career, Sally Hogshead has won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career. She is the creator of the Fascination Advantage assessment: the world's first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder test, this assessment is not about how you see the world–it's how the world sees you. See acast.com/privacy for privacy and opt-out information.

In this episode, we're taking another deep dive look into how you can become more self-aware. Today, I’m going to talk about one of my favorites. The one I recommend everyone take, Fascination Advantage® assessment. The Fascination Advantage® assessment gives you insights on how the world sees you. If you’re interested in taking the assessment, head over to Ryanrhoten.com/FAA, yes like the airline industry. I will get a small commission if you use that link, but it comes at no additional cost to you and using the link will ensure you take the correct assessment. Anyway, let’s dive into the world of fascination and discover how you fascinate. Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness

Sally Hogshead is a branding expert and pioneer of the groundbreaking Fascination Advantage® system. Sally skyrocketed to the top of the advertising profession in her early 20s. By age 24, she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History.A master communicator, Sally has conducted extensive research into the most common personality traits and has discovered how people and well-known brands can use their strengths to provide value and set themselves apart from their competition.In this episode, Sally and I discuss:How your most fascinating traits are your most valuable traitsThe Fascination Advantage AssessmentStarting her own agency at 27 and the lessons she had to learn the hard wayBeing impacted by September 11 attacksUnderstanding your role in the world - if you are a founder, you need to take action even if it feels uncomfortableImportance of showing upThe story of how she got into writingGaining a competitive advantage in whatever you doHow putting out quality content is more important than ever“Dinner Bell” - lessons learned from completely changing the assessment pricing modelWho she would spend one hour withThe “Change the world” question Resources Mentioned in This Episode: Sally’s BookSally’s WebsiteGift to listeners - Fascination Advantage Assessment to Listeners (use code 1000clients)Podcast Sponsor:Oscar Hamilton - Podcast Editing & Production servicesLove the show? Subscribe, rate, review, and share!Here’s How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn

Sally Hogshead is a branding expert and pioneer of the groundbreaking Fascination Advantage® system. Sally skyrocketed to the top of the advertising profession in her early 20s. By age 24, she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History. A master communicator, Sally has conducted extensive research into the most common personality traits and has discovered how people and well-known brands can use their strengths to provide value and set themselves apart from their competition. In this episode, Sally and I discuss: How your most fascinating traits are your most valuable traits The Fascination Advantage Assessment Starting her own agency at 27 and the lessons she had to learn the hard way Being impacted by September 11 attacks Understanding your role in the world - if you are a founder, you need to take action even if it feels uncomfortable Importance of showing up The story of how she got into writing Gaining a competitive advantage in whatever you do How putting out quality content is more important than ever “Dinner Bell” - lessons learned from completely changing the assessment pricing model Who she would spend one hour with The “Change the world” question  Resources Mentioned in This Episode: Sally’s Book Sally’s Website Gift to listeners - Fascination Advantage Assessment to Listeners (use code 1000clients) Podcast Sponsor: Oscar Hamilton - Podcast Editing & Production services Love the show? Subscribe, rate, review, and share! Here’s How » Join the Your First Thousand Clients Community today: mitchrusso.com Mitch Russo LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Sally Hogshead believes the greatest value you can add is to become more of yourself. As such, she created the Fascination Advantage®, the first personality assessment that measures how others perceive you. After researching over 600,000 people, her algorithm can pinpoint your most valuable differentiating traits. Unlike well known personality tests, this test doesn’t measure how you see the world – but how the world sees you. Her recent book, HOW THE WORLD SEES YOU, was a #1 Wall Street Journal bestseller. The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. Transcripts, blogs, and more: www.gdapodcast.com For booking info: www.gdaspeakers.com or call (214) 420-1999 twitter: @gdapodcast instagram: @gdapocast fb: facebook.com/gdapodcast

Sally Hogshead believes the greatest value you can add is to become more of yourself. As such, she created the Fascination Advantage®, the first personality assessment that measures how others perceive you. After researching over 600,000 people, her algorithm can pinpoint your most valuable differentiating traits. Unlike well known personality tests, this test doesn’t measure how you see the world – but how the world sees you. Her recent book, HOW THE WORLD SEES YOU, was a #1 Wall Street Journal bestseller. The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. Transcripts, blogs, and more: www.gdapodcast.com For booking info: www.gdaspeakers.com or call (214) 420-1999 twitter: @gdapodcast instagram: @gdapocast fb: facebook.com/gdapodcast

Today's featured guest is Sally Hogshead. Sally skyrocketed to the top of the advertising profession in her early 20's. By age 24 she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva, and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History.  Drawing upon this remarkable branding legacy, Sally developed The Fascination Advantage, which is the first algorithm to measure personal brands, and unlike traditional personality assessments such as Meyers-Briggs or Strengthsfinder, Sally's test does not measure how you see the world, but how the world sees you. She frequently appears in national media, including NBC's Today Show and The New York Times. She was named the #1 brand guru in the world, and her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA as well as thousands of small businesses.  The science of fascination is based on Sally's decades of research with dozens of Fortune 500 teams, hundreds of small business, and over 1,000 C-level executives. Her newest book, Fascinate: How to Make Your Brand Impossible to Resist, is a New York Times bestseller. Sally is one of only 172 living members of the Speaker Hall of Fame, which is the global speaking industry's highest award for professional excellence. 

Today I’m chatting with someone who I’ve been wanting to talk with for a LONG time! Sally Hogshead is the founder and inventor of The Fascination Advantage, which is the only measure of how the world sees you. Sally has an amazing journey to share and is one of the very few people inducted into The Speaking Hall of Fame. At the end of this episode we’re going to give you a private code (for listeners only) so that you can do this assessment yourself – so stay tuned! I can’t wait for you to listen to this episode….

Finka Jerkovic is a Leadership Empowerment Coach and Professional Development Mentor whose vision and purpose is to inspire breakthrough transformations in your work and life. Her passions lie in turning the workplace from transactional to transformational. She believes there’s room for everyone’s potential. Everyone can have a breakthrough. Finka works with professionals, entrepreneurs and organizations to help them discover their `signature brand specialty` using the Fascination Advantage® system Prior to founding FINKA Communications Inc. Finka spent 20 years in Corporate Canada in the financial services industry, ranging in roles from sales, leadership, HR, training and development. She is a certified CPCC Co-Active Coach, a Certified Fascinate Advisor and Trainer, an Adult Trainer and Educator and a Transformation Mastery coach. You can find Finka at www.finka.ca Mentioned in this episode: Fascinate Advantage® The Daring Introvert

Sally skyrocketed to the top of the advertising profession in her early 20s. By age 24, she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva, and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History.   Drawing upon this remarkable branding legacy, Sally developed The Fascination Advantage— the first algorithm to measure personal brands. Unlike traditional personality assessments such as Myers-Briggs or StrengthsFinder, Sally’s test doesn’t measure how you see the world – but how the world sees YOU.   She frequently appears in national media, including NBC’s “Today” show and the New York Times. Named as the No.1 Brand Guru in the World, her practical marketing system now lives inside organizations such as IBM, Twitter, and the YMCA, as well as thousands of small businesses.   The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.   Her newest book, FASCINATE: How to Make Your Brand Impossible to Resist is a New York Times bestseller.   Sally is one of only 172 living members of the Speaker Hall of Fame®, the global speaking industry’s highest award for professional excellence.

One of the most common questions I hear from listeners is how do you express your personal brand. In this interview, Robyn Sayles  shares incredible insights that you can implement right away.  If you get stuck knowing what to say when people ask-“so tell me what you do” or how  to attract attendees to come into your exhibit or are unsure what you need to do at a networking event, then this episode is  for you! Robyn is a personal branding expert and Fascinate certified trainer.  She shares key strategies we can all use to attract, connect and engage with people and why it is important to be authentically you at all the time.    5 Key Insights You Will Learn: Why it is important to know how you communicate-hint you should take the free fascination assessment test How to differentiate from your colleagues with these 3 tips to be more effective on the trade show floor. 3 Ways to engage with attendees to have better conversations. How to express your personal brand in 9 seconds or less. 4 Result driven strategies to help you make the best connections. Robyn was inspired by Sally Hogshead who developed a scientific method called the Fascination Advantage to communicate personal branding in her book How the world sees you.   Robyn shares how Hogshead discovered why we become irrationally obsessed with certain brands and an algorithm was developed to accurately determine how each person communicates. Robyn shares a personal story about how a friend took the fascination test and thought it was incorrect.  She describes how we have preconceived notions of what words represent like Power-and why it might be a barrier if we don’t understand the true meaning.    Once you understand your communication style, you can translate it to be more effective on the trade show floor.  Here are some ways you can draw people to want to talk with you. How to Engage Attendees on the Trade Show Floor: Differentiate your approach: Don’t try to communicate the same way a colleague is doing it. Everyone needs to be distinctive and unique.  For example if you are the creative one-you should take a creative approach when people come to your booth. We all sell-people are coming to the show to learn about new products at the show. Replace the word sell with the world help-communicate how you are helpful. People walking the show floor want to learn something-don’t be afraid to ask an engaging question In a world where communication is lightning fast you really only have less than 9 seconds to tell someone what you do and so once you have someone to talk with you, your message has to be concise. Your Personal Brand: Answer These 3 Things to Tell People What You Do Who are you? Describe what it is you do-for example Robyn says “I help people be fascinating”. Describe how you add value: What makes the way you approach a situation, challenge and solution unique. Demonstrate how you are different: Stay true to your personality if you are not wild and wacky, don’t try to portray yourself as that personality. Being authentic is one way you can really stand out. Power Tip: Practice your personal brand statement in your car or in front of a mirror.  The words need to flow effortlessly. Remember that in order to be short and concise you need to keep it simple, focused and explain your advantage.  Look at examples of people who tell a story in a really short amount of time.  Movie trailers    and Twitter are good places to get inspired to know what you want to say. Now that you know what to say, you need to know how to use it effectively.  Sometimes it isn’t always easy to know where to where to start.  Here are 4 tactics you can implement at your next event. 4 Result Driven Networking Strategies to Use at Your Next Event: Set a goal:  For example “I need to meet these type of people.”  Make the goal quantifiable: “I need to meet 5 people in this field today.” Determine your Ideal Customer Avatar: Who do you want to engage with at the event? Ask for help: There are people at networking events who like to make connections.  This is what I do and I would love to talk with other people in the field. Power Tip: Look for registration desk-ask them for help introducing you to people you want to meet. Remember, that regardless of where you are-your personal brand should be consistent in all areas of your life.  The more your personal brand is the same everywhere you are-the more successful you will be.  If you are authentic, it will translate into making people want to hear what you have to say. Feeling like you need some help?  Robyn shares her favorite book: What to do when it’s your turn-it’s always your turn by Seth Godin.  This book helps you get in touch with your why and take action. If you want to find like-minded people join our LinkedIn Group.  And if you liked what you heard, please share this episode with a friend or colleague.  

Sally Hogshead (@SallyHogshead), author of Fascinate: How to Make Your Brand Impossible to Resist, rejoins the show to tell us how our audience scored in her Fascination Advantage Assessment. You'll be as surprised as she was when you hear the results! The Cheat Sheet: Personality Danger Zones -- understanding how other people see us and maximizing the chances of making a positive first impression. The upsides and downsides to creativity. How positive attributes can translate into pitfalls. Do you partake of "idea snobbery?" What patterns do Art of Charm listeners have most in common? And so much more... Find out more about the team who makes The Art of Charm podcast here! Show notes at http://theartofcharm.com/podcast-episodes/sally-hogshead-fascination-advantage-assessment-bonus/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!

“Fascination is your brain's most intense state of focus. When you're fascinated it's a feeling of complete immersion. Some people call that flow. You can call that being in the zone. When an athlete is completely focused and fascinated, think of Michael Jordan Flying towards the hoop. You're at your most accurate. You're at your most creative. You have your greatest opportunity to have a breakthrough. When I talked to neuroradiologists about what the brain looks like in a state of fascination, it looks like it's falling in love.”– Sally HogsheadThe Great Courses Plus is a video learning services with access to thousands of lectures. Be sure to check out Fundamentals of Photography and many other courses. Sign up for a one month free trial at TheGreatCoursesplus.com/CreativeOver the course of her ad career, Sally Hogshead has won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career. She is the creator of the Fascination Advantage assessment: the world's first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder test, this assessment is not about how you see the world–it's how the world sees you. See acast.com/privacy for privacy and opt-out information.

This week Cut The Crap Podcast features an interview with Sally Hogshead where they talk all about her NYT Selling Best Seller - How The World Sees You! Sally Hogshead is an American author, professional speaker, chief executive officer of Fascinate, Inc and a former advertising executive.   Take the Fascination Advantage today for free @ http://howtofascinate.com/you and use the code CUTTHECRAP. ----------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- See acast.com/privacy for privacy and opt-out information.

Sally Hogshead is a professional speaker, and author of Fascinate and How The World Sees You. The How to Fascinate personality test reveals hidden talents, and unrealized potential. It reveals how people see perceive you at your best. Brad Sugars discusses The Fascination Advantage and how it can help understand how you can add value to your branding and any other venture you pursue.

Today we're doing something a bit different on the show. Once Beryl will sit sit down for a conversation with Recapture Self community manager Jen Doolittle as we dive deep and chat about ONE topic relating to our journey as Creatives, People, and Parents.    Jen is mom and photographer who finds sanity in 2 things –coffee and her camera. Obsessed with photo projects, she believes in capturing life as it unfolds and loves helping moms find the beauty in their everyday over at her website Songbird and Bear.    Today Jen and I dive deep about: IDENTITY. We chat about:    How shaping you identity goes hand in hand with the creative journey The internal struggle the comes from trying to integrate our childhood identity with our adulthood identity  The delicate role we play in shaping our child's personal development without forcing them in particular direction. Two fun (and free!) personality tests you can take to understand yourself and your interactions in the world better How knowing yourself can shape your confidence and help you set personal boundaries.  HOMEWORK PART 1: Take the two personality tests we reference on the call today. Here's a link to: 16 Personalities: https://www.16personalities.com/free-personality-test The Fascination Advantage: http://www.howtofascinate.com/get-my-profile HOMEWORK PART 2: Snap a photo of you 'Identity Results' this week. Write them in a journal, a scrap of paper, or snap a photo of your computer screen. Come follow 'recaptureself' on Instagram. Use the #recaptureself when you post. I'll share out some of your posts this week!  Find Jen's FREE class HERE: http://www.songbirdandbear.com/ Find Beryl HERE: http://www.berylaynyoung.com/podcast/

Have you ever wondered “Can all this social media stuff really make a difference to your bottom line?” Tracey Warren’s answer is an absolute YES!  Tracey is a social media superhero, able to establish reputations online, create communities and build relationships. She wants to change the way we use social media to market our businesses. She believes that one of the worst things to be on social media is forgettable. She wants to improve the way we as entrepreneurs show up to be seen and heard, so we are not just memorable but unforgettable. Tracey is known for her tell like it is style for this both funny and full of humor.  This powerful interview she talks about how to be more visible and how it’s ok to be different.   You can find her at http://www.readysetgrowmarketing.com/index   Referenced in this episode:   Sally Hogshead, The Fascination Advantage

  Sally Hogshead is a branding expert and author of two New York Times bestselling books, Fascinate and How the World Sees You. Sally founded her own ad agency at 27 years old and has worked with clients like Nike, Godiva, Aflac, and Mini Cooper. Her program, How To Fascinate, makes her years of branding expertise available to individuals and small business owners. You can find Sally on Twitter as @SallyHogshead.   EPISODE Your audience is being distracted by an overwhelming amount of noise. You don't just need to draw their attention from your direct competition; you want them to listen to you when the whole internet is calling them. Sally Hogshead has created a complete system to help individuals and small brands stand out from the crowd.   We Discuss: How knowing your “wellspring” and “quicksand” can help you make the most of your time and gifts, and how to apply these principles when hiring new team members. The seven types of communication and why you need to know which one is right for your brand Understanding your primary and secondary advantages and applying that knowledge as you schedule your day. The importance of developing a brand "anthem".   LINKS & RESOURCES MENTIONED Fascinate How the World Sees You Fascination Advantage System Fascination Advantage assessment Fascination Profile Additional Fascination programs and products Flow by Mihaly Csikszentmihalyi The Rise of Superman by Steven Kotler StrengthsFinder Fascination Business System   GET OPTIMIZED! 1) Take Sally Hogshead’s Fascination Advantage assessment, free for our listeners with the code “GEEK”. 2) Identify your wellspring, which is work that energizes you-and quicksand, the work that exhausts you. 3) Stop wasting your time with quicksand work! Delegate, discipline, or delete.   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED Reboot and Improve Your Life - Free Guide | Twitter | Facebook

 Welcome to Discover month here on the brand new you show.  This month I'm talking a deep dive look into how you can become more self-aware during the Discover step of DICE.   So to help I'm covering in detail the three assessments I have taken in order to help me become more self-aware and this week, I'm going to talk about one of my favorites.     The one I recommend everyone take.   To say that the Fascination Advantage® assessment is unique would be an understatement.     Asn an example, The SF assessment we discussed last week , is designed to help you look inside yourself and describe for you how you see the world.   The Fascination Advantage® assessment, however, flips this traditional approach on its head by giving you insights on how the world sees you.   It's a subtle but key difference and it's why I like this assessment so much.   If you're interested in taking the assessment, head over to Ryanrhoten.com/FAA, yes like the airline industry.  I will get a small commission if you use that link, but it comes at no additional cost to you and using the link will ensure you take the correct assessment.   Anyway, let's dive into the world of fascination and discover how you fascinate.   Do you know what your online profile says about you?  Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today! Take the Assessment   CONNECT WITH RYAN RHOTEN LinkedIn | Twitter | Facebook   

“…to reach our fullest potential, we need to stop trying to change who we are and instead become more of who we are.” — Sally Hogshead We live in an age of the short attention span. If you want to stand out in the market, it’s essential to differentiate yourself and show how you add value to your clients and solve their problems. At the center of this is the question: How does the world see you and the strengths you offer? In this episode, Brian Buffini interviews Sally Hogshead, branding expert and pioneer of the groundbreaking Fascination Advantage® system. A master communicator, Sally has conducted extensive research into the most common personality traits and has discovered how people and well-known brands can use their strengths to provide value and set themselves apart from their competition. You’ll learn why people have trouble identifying the value they offer the world, the two ways to tell if you’re motivated and how to develop the language necessary to separate yourself from your competitors. Here is your private code to find out how the world sees you: Go to HowToFascinate.com/YOU For the access code, enter BUFFINI Inspirational quotes from today’s interview:  “In order for anyone to reach the absolute fullest potential, we need to stop trying to change who we are and instead we have to become more of who we are. The problem is that so many people professionally and personally water down their most distinctive traits.” — Sally Hogshead “When a brand waters down its most distinctive traits it becomes a commodity.” — Sally Hogshead “Every time we communicate, we’re doing one of two things—we’re either adding value or we’re taking up space.” — Sally Hogshead “When you add value, people want to work with you, they seek you out because you do something that’s distinct.” — Sally Hogshead “We want to make sure that we’re constantly adding value.” — Sally Hogshead “It’s impossible for us to see how the world sees us objectively. We don’t see us as the world sees us; we see us as we see us.” — Sally Hogshead “I help people see how they’re most primed to add value. Show them what makes them different.” — Sally Hogshead “Different is better than better.” — Sally Hogshead “If they can’t describe how you are at your best, they can’t refer you.” — Sally Hogshead “Our value is so natural to us that we don’t see it.” — Brian Buffini. “The more specific you can be, the more you can develop language.” — Sally Hogshead “What is the client’s problem for which you are the perfect solution? If you can identify why you are the perfect solution, you can quickly and succinctly identify why you are of the highest value.” — Sally Hogshead “I’m not a routine oriented person so I’ve surrounded myself with teams and systems to help. It reduces stress and allows me to do what I do best, which is to make connections.” — Sally Hogshead “What do you need so that you can contribute at your highest value? Protect it like any other asset. If you’re not able to be seen at your best, you can damage your brand.” — Sally Hogshead “Fascinate your customers so they don’t go to someone else in the market.” — Sally Hogshead “No compassion without pain.” — Brian Buffini   Connect with Sally Hogshead and learn How to Fascinate: http://howtofascinate.com/ Facebook: https://www.facebook.com/HowToFascinate/ Twitter: https://twitter.com/howtofascinate     Buy the book: Fascinate: How to Make Your Brand Impossible to Resisthttp://www.brandfascination.com/book                 Connect with Brian Buffini http://www.brianbuffini.com Facebook: https://www.facebook.com/brianbuffini Twitter: https://twitter.com/brianbuffini Buffini Show Insiders: http://www.thebrianbuffinishow.com/insiders Love what you heard? Share it with your friends! http://bit.ly/BrianBuffiniShow Click here to buy our Podcast theme music, “The Cliffs of Moher” by Brogue Wave. http://www.broguewave.com http://www.facebook.com/broguewave

Sally is the world’s authority on the science of fascination. Based on her studies of over 600,000 people, her company developed the very first methodology to actually measure your personal brand; it’s called ‘The Fascination Advantage’. Sally was last on EOFire sharing the results of the over 1,600 Fire Nation listeners who jumped on her offer when she gave away her Fascination Advantage on episode 611, the # 3 ranked episode in the over 1,100 EOFire episodes to date! Sally, how does it feel to be so beloved by Fire Nation?

Sally is the world’s authority on the science of fascination. Based on her studies of over 600,000 people, her company developed the very first methodology to actually measure your personal brand; it's called ‘The Fascination Advantage’. Sally was last on EOFire sharing the results of the over 1,600 Fire Nation listeners who jumped on her offer when she gave away her Fascination Advantage on episode 611, the # 3 ranked episode in the over 1,100 EOFire episodes to date! Sally, how does it feel to be so beloved by Fire Nation?

For anyone in a distracted and competitive environment, the real issue is not how you see the world. The real question is… how does the world see you?   My dear friend Sally Hogshead is our guest on today’s episode, and Sally created the Fascination Advantage®, the first personality assessment that measures how others perceive you! After researching over 600,000 people, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers-Briggs or StrengthsFinder, this test doesn't measure how you see the world – but How the World Sees You. Her recent book, HOW THE WORLD SEES YOU, was a #1 Wall Street Journal bestseller! Working with companies such as Nike, Aflac, Godiva, Jägermeister, Avon, and the Wall Street Journal, Sally creates and leads global marketing campaigns, and also teaches companies how to use their brand personality to fascinate in social media and customer experience. Today, Sally teaches us how to instantly persuade and captivate in a world with a 9 second attention span, using your own unique competitive advantages – including how to captivate customers and close the sale. As the only speaker and author on the topic of fascination, Sally has developed a scientifically-based system of influence, based on the brain's hardwired patterns. This is for any goal that requires powerful communication— from selling insurance to motivating employees. Take a listen and give us a review if you like what you hear!

Sally is the world’s authority on the science of fascination. Based on her studies of over 300,000 people, her company developed the very first methodology to actually measure your personal brand named The Fascination Advantage. Sally returns to Fire Nation by popular demand to share the results of the over 1,600 listeners who jumped on her last offer when she gave away her Fascination Advantage, and we’ll also be chatting about her new book: How the World sees YOU.

President of How to Fascinate and co-founder of the Fascination Advantage, Ed Normand talks about his wife and business partner, Sally Hogshead and the Fascination Advantage. Wonderful show; listen to this!

Sally is the world’s authority on the science of fascination. Based on her studies of over 200,000 people, her company developed the very first methodology to actually measure your personal brand, named The Fascination Advantage. Below are two free resources to IGNITE your Entrepreneurial journey!FreePodcastCourse.com: A free 15-day course that will teach you how to create, grow, and monetize YOUR Podcast!TheWebinarCourse.com: A free 10-day course that will teach you how to create and present Webinars that convert!

The TalentCulture #TChat Show is back live on Wednesday, February 11, 2015, from 7-8 pm ET (4-5 pm PT). Last week we talked about whether or not HR should be split into two branches, and this week we're going to talk about how to become workplace fascinating. Of course there are plenty of personality assessments tell you how you see the world. But how does the world see you? What makes you most fascinating, and most valuable to the people around you?  You're all about to find out. Over the past two decades of research on communication, this week's guest has found that there are seven different ways to communicate and add value to your "audience."  We've taken "The Fascination Advantage" here at the TalentCulture #TChat Show. It's pretty awesome. And we'll give you the opportunity to take it as well! Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as we learn about how to become workplace fascinating with this week’s guest: Sally Hogshead, creator of The Fascination Advantage™: the world’s first personality test that measures what makes someone most engaging to others.  Thank you to all our TalentCulture sponsors and partners: TalentWise, Dice, Hootsuite, SAP/SuccessFactors, GreatRated! of Great Place to Work, IBM Smarter Workforce, CareerBuilder, PeopleFluent, Fisher Vista and HRmarketer Insight.

Today on the podcast, Michael Covel speaks with Sally Hogshead. She’s an American speaker, author, former advertising executive, as well as the Chief Executive Officer of Fascinate, Inc. Hogshead’s newest book is "How The World Sees You: Discover Your Highest Value Through The Science of Fascination". Covel and Hogshead discuss fascination and paying attention; the seven different categories of things that fascinate us; what those who fascinate have in common; developing a personality assessment that shows how the world sees you; understanding your own personal branding; analyzing Michael Covel’s own fascination survey; not being a commodity; why if you’re not generating a negative reaction from someone, you’re probably not fascinating anyone; why you don’t want to be vanilla ice cream. To take the Fascination Advantage test for free, go to howtheworldseesyou.com/you and enter the code “trendfollowing”. Want a free trend following DVD? Go to trendfollowing.com/win.

For those of you who are familiar with my work, you know that I believe understanding your value is the foundation of authentic and effective self promotion. It’s important to take the time to figure out how you contribute to the success of the business and let people know.My guest today,Sally Hogshead, believes the greatest value you can add is to become more of yourself.And she has discovered a new way to measure how people perceive your communication; what makes you intensely valuable to others, so the world will see you at your best.Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, she won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising awards.Sally is the creator of The Fascination Advantage™: the world’s first personality test that measures what makes someone most engaging to others. The science of fascination is based on Hogshead’s decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.Her newest book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination, applies the principles of fascination triggers to understanding personal brands. In this book, you will find out which personality traits are most valuable to others, so that the world will see them at their best and they will know exactly how to describe their highest value.

For those of you who are familiar with my work, you know that I believe understanding your value is the foundation of authentic and effective self promotion. It’s important to take the time to figure out how you contribute to the success of the business and let people know. My guest today,Sally Hogshead, believes the greatest value you can add is to become more of yourself. And she has discovered a new way to measure how people perceive your communication; what makes you intensely valuable to others, so the world will see you at your best. Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, she won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising awards. Sally is the creator of The Fascination Advantage™: the world’s first personality test that measures what makes someone most engaging to others. The science of fascination is based on Hogshead’s decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. Her newest book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination, applies the principles of fascination triggers to understanding personal brands. In this book, you will find out which personality traits are most valuable to others, so that the world will see them at their best and they will know exactly how to describe their highest value.

Sally is the world’s authority on the science of fascination. Based on her studies of over 300,000 people, her company developed the very first methodology to actually measure your personal brand named The Fascination Advantage. Sally returns to Fire Nation by popular demand to share the results of the over 1,600 listeners who jumped on her last offer when she gave away her Fascination Advantage, and we’ll also be chatting about her new book: How the World sees YOU.

Sally Hogshead believes the greatest value you can add is to become more of yourself. World-class branding expert Hogshead has discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Hogshead won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising awards. Hogshead is the creator of The Fascination Advantage™: the world’s first personality test that measures what makes someone most engaging to others. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you see the world – but how the world sees you. The science of fascination is based on Hogshead’s decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.The Fascination Advantage™ has helped over 250,000 participants discover their natural advantages of persuasion. Her newest book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination, applies the principles of fascination triggers to understanding personal brands. Readers will find out which personality traits are most valuable to others, so that the world will see them at their best and they will know exactly how to describe their highest value. 

Hi, welcome to the online marketing show, this is Joey Bushnell and in this episode I want to point you in the direction of an incredible free resource. It's Sally Hogsheads Fascination advantage assessment and it can be found and at http://howtofascinate.com/you Sally is coming on the show in just a few days time to discuss her new book How The World Sees You. And part of the book is figuring out your personality, the ways that you are most fascinating and when armed with this knowledge you can use it to your advantage when marketing, story telling, in your branding, in your one on one conversions, your face to face interactions, everywhere. It will show your strengths, the attributes that make you fascinating, whether it's power, passion, mystique, prestige, alert, innovation or trust. Then it will decode that information and tell you how to use it to your advantage and become even more fascinating to your market and everyone around you. The test usually costs $37 to take, this is something other people have paid good money for but as part of Sally's book launch you can get it free for a limited time and only for the first 500 people. If you go to http://howtofascinate.com/you and use the code JBushnell you'll be able to take the assessment free of charge.

Sally is the world’s authority on the science of fascination. Based on her studies of over 200,000 people, her company developed the very first methodology to actually measure your personal brand, named The Fascination Advantage.