The Self Publishing Show

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Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years. Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the first version of what is now his acclaimed online course ‘Advertising for Authors’. He has also developed a course for writers at the start of their careers – Self Publishing 101. James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel. Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.

Mark Dawson


    • Jul 26, 2024 LATEST EPISODE
    • every other week NEW EPISODES
    • 52m AVG DURATION
    • 431 EPISODES

    4.8 from 208 ratings Listeners of The Self Publishing Show that love the show mention: mark and james, james and mark, self publishing, ducker, spf, indie authors, sps, dawson's, helpful and insightful, platt, published, courses, love the interviews, tiny, launch, i've learned, writers, candid, turns, provided.


    Ivy Insights

    The Self Publishing Show podcast is a must-listen for every indie author, regardless of genre. The show provides a wealth of information and offers a glimpse into the global indie author community. One of the best aspects of this podcast is the interviews and banter between hosts James Blatch and Mark Dawson. James is a conscientious host who conducts great interviews and shows genuine interest in his guests, while Mark brings his expertise as an accomplished self-published author. Their dynamic makes for an enjoyable listening experience.

    One of the worst aspects of the podcast may be that it occasionally promotes Mark Dawson's self-publishing courses. However, this is only a small part of the show and shouldn't detract from the overall value it provides. The rest of the airtime is filled with helpful interviews, tried-and-tested advice, and reviews of indispensable resources, all free to listeners.

    In conclusion, The Self Publishing Show podcast is an incredibly helpful resource for anyone interested in self-publishing. It offers a friendly atmosphere that makes the task of selling books feel doable. With a mix of genres represented and tips covering everything authors need to know, this podcast helps connect writers to valuable knowledge and inspires them to pursue their self-publishing careers. Whether you're just starting out or have been published for years, this podcast provides invaluable insights and motivates authors to achieve success in today's competitive market.



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    Latest episodes from The Self Publishing Show

    SPS- 432: The Final Cut with James Blatch, Joe Solari from Author Nation, and Darren Hardy from Amazon KDP.

    Play Episode Listen Later Jul 26, 2024 76:58


    James talks to Joe Solari, the man responsible for the world's largest gathering of indie authors and Darren Hardy, from Amazon KDP, who is the most listened to guest we've ever had on the show.

    SPS-431: Support for Self Publishing with Draft2Digital

    Play Episode Listen Later Jun 21, 2024 31:10


    Nick Thacker VP of Author Success at Draft2Digital joins James to dive into what's new and what D2D can offer the self publishing world.

    SPS-430: The New Content Creation Place with Marco Moutinho from Dibbly

    Play Episode Listen Later Jun 14, 2024 35:47


    James talks to Marco Moutinho from Dibbly, a content creation platform, which can help you with freelance services. Dibbly also offers an AI tool ‘Kip' that has some fantastic features to offer the indie author.

    SPS-429: How do you strategise and what is the best way to invest in editing?

    Play Episode Listen Later Jun 7, 2024 43:38


    This week James talks to bestseller Suzy K Quinn and editor Adam Strange from Kevin Anderson & Associates, who brings a wealth of knowledge and experience on editing to the show.

    SPS-428: The BookBub new release - Rocket boost

    Play Episode Listen Later May 31, 2024 24:20


    Join James and Carlyn Robertson from BookBub talking about what's new at BookBub and what BookBub can offer.

    SPS-427: Direct Selling FTW with Alex Smith from Bookvault

    Play Episode Listen Later May 24, 2024 25:05


    A fast emerging aspect of indie marketing is direct selling. Bookvault have risen quickly to the top of many authors go-to suppliers for print-on-demand, especially for those special editions that can be extremely good for your bottom line. This week's show features a chat with Bookvault's Alex Smith.

    SPS-426: Format your book in style with Vellum

    Play Episode Listen Later May 17, 2024 33:20


    Vellum is the gold standard for editing your book ready for publication. Listen as James Blatch talks to Brad West about tips for preparing your book

    SPS-425: Which Book Promo is Right For Me? with Mike Hourigan

    Play Episode Listen Later May 10, 2024 33:16


    Listen as James talks to Mike Hourigan who is the Vice President of Marketing at Written Word Media, where he brings more than 15 years of digital marketing expertise to the table.    

    SPS-424: What's the big deal about Romantasy? With Alex Newton

    Play Episode Listen Later Apr 26, 2024 41:37


    Join James and the numbers man, Alex Newton from K-lytics who digs beneath the Romantasy data and explains current trends

    SPS-423: Create a Killer Author Website – with Stuart Grant from Digital Authors Toolkit

    Play Episode Listen Later Apr 19, 2024 34:38


    Join James Blatch and Stuart Grant from Digital Authors Toolkit and also the highest rated web designer on Reedsy, as they discuss the future of Author websites, direct selling, and how you can make your website stand out.

    SPS-422: The Audio Explosion with James Blatch and Victoria Gerken from Podium Audio.

    Play Episode Listen Later Apr 12, 2024 54:58


    Join James and Victoria Gerken from Podium Audio as they discuss how audio is exploding the world of publishing and providing authors with another income stream

    SPS-421: Who's coming to SPS LIVE 2024? With James Blatch and Chris Banks from Prowritingaid

    Play Episode Listen Later Mar 22, 2024 46:37


    Join James Blatch and Chris Banks as James reveals the speakers and sponsors attending the Self Publishing Show Live in London 2024 and Chris talks about what's new at ProWritingAid and AI, but making sure you add the human touch.

    SPS-420: AI: Fear, Loathing and Acceptance

    Play Episode Listen Later Mar 15, 2024 34:15


    Join James Blatch as he takes on a hot topic of the moment, AI, and how it impacts authors and creators. Should you be afraid or accepting of this new wave of technology? 

    SPS-419: Targeting Trad Readers (with Michael R. Miller)

    Play Episode Listen Later Feb 9, 2024 41:32


    Tune into this week's episode of the Self Publishing Show to hear more from Michael, including whether selling direct would be preferrable to selling on Amazon, why he chooses to publish his audiobooks exclusively on ACX, and why consistency in magic and worldbuilding rules is key for any kind of Fantasy story.

    SPS-418: Setting Goals and Building Habits – with Marc Reklau

    Play Episode Listen Later Feb 2, 2024 36:38


    Marc Reklau went from struggling writer to earning seven-figures, all by applying the same self-help advice he writes about in his books.

    SPS-417: Automating Amazon Ads with Merch Jar (with Cameron Scott)

    Play Episode Listen Later Jan 26, 2024 26:29


    Tired of tweaking your Amazon Ad keywords? Let Merch Jar automate the process for you.

    SPS-416: Storytelling on the Tabletop – with Paddy Finn

    Play Episode Listen Later Dec 22, 2023 52:46


    From novelist to tabletop game creator, Paddy Finn explains how he created a seven-figure company in an industry where the players come up with the stories.

    SPS-415: AI & Aggregation with PublishDrive – with Danica Favorite

    Play Episode Listen Later Dec 15, 2023 33:58


    Danica Favorite describes the benefits of releasing wide with PD and how you can have a say on the future of AI in publishing.

    SPS-414: Selling Books Direct with Bookvault – with Alex Smith

    Play Episode Listen Later Dec 8, 2023 35:41


    Bypass royalty cuts and sell your paperbacks and hardcovers direct to your readers with Bookvault.

    SPS-413: Living the Bestseller Life – with Michaelbrent Collings

    Play Episode Listen Later Dec 1, 2023 44:46


    Michaelbrent Collins is a bestselling trad- and indie-published author and screenwriter who teaches writers the principles of writing success.

    SPS-412: Time Management for Authors - with Mark Dawson

    Play Episode Listen Later Nov 24, 2023 50:31


    Mark Dawson embarks on a solo episode exploring how authors can optimise the time available to them to write (and sell) more books.

    SPS-411: The Importance of Researching Settings – with Tony Park

    Play Episode Listen Later Nov 17, 2023 57:08


    As an Australian living in South Africa, Tony Park explains what he does to make sure he reflects African places, people and practices correctly.

    SPS-410: Selling Serials with The Pigeonhole – with Mark Blayney

    Play Episode Listen Later Nov 10, 2023 38:17


    Getting reviews and reader feedback can be difficult. The Pigeonhole is a new way to transform your relationship with your readers.

    SPS-409: Catering for the Christian Market – with Thomas Umstattd

    Play Episode Listen Later Nov 3, 2023 48:24


    Veteran podcaster and SEO expert Thomas Umstattd explains what the Christian market is and what authors need to consider when writing for it.

    SPS-408: Essential Tips for New Authors – with Mark Dawson

    Play Episode Listen Later Oct 27, 2023 52:21


    As Launchpad prepares to welcome new students, Mark Dawson breaks down his top ten tips for aspiring authors.

    SPS-407: How to Choose Your Amazon Categories – with Dave Chesson

    Play Episode Listen Later Oct 20, 2023 53:00


    With a quarter of Amazon categories not having their own bestseller rankings, it's important to choose ones that'll help promote your book.

    SPS-406: Turn Your Inner Darkness into Words – with Joanna Penn

    Play Episode Listen Later Oct 13, 2023 62:57


    Self-publishing veteran Joanna Penn talks about her new non-fiction book “Writing the Shadow” and where her writing career will go from here.

    SPS-405: Is A.I. a Help or a Hindrance? - with Mark Dawson

    Play Episode Listen Later Oct 6, 2023 38:55


    SPS-404: Making Self-Publishing More Affordable - with Dan Wood

    Play Episode Listen Later Sep 29, 2023 51:40


    Book covers, translations, audiobooks – these can all cost a lot of money and put off promising writers. Draft2Digital wants to make self-publishing accessible for all.

    SPS-403: Fairytale Endings From Ads for Authors - with Laura Burton

    Play Episode Listen Later Sep 22, 2023 58:54


    Laura Burton almost gave up on writing after getting a bad review from someone she knew. Then she found the Ads for Authors course, and is now a full-time author.

    SPS-402: How to Use A.I. in Your Marketing – with Mark Dawson & James Blatch

    Play Episode Listen Later Sep 15, 2023 50:04


    A.I. is a fast-developing field, and it's important for authors to use it both effectively and ethically.

    SPS-401: Breathe Life Into Old Books with TikTok – with Lloyd & Marguerite Richards

    Play Episode Listen Later Sep 8, 2023 41:20


    Lloyd Richards' novel flopped 11 years ago. A single TikTok video sent it to the top of the US Amazon charts.

    SPS-400: 400 Episodes of the Self Publishing Show - with Mark Dawson & James Blatch

    Play Episode Listen Later Sep 1, 2023 36:29


    As the Self Publishing Show hits its 400th episode, Mark and James take a look at how the industry has changed and what lies in the podcast's future.

    SPS-399: The Dialogue Doctor Will See You Now - with Jeff Elkins

    Play Episode Listen Later Aug 25, 2023 52:12


    Dialogue expert Jeff Elkins explains how the way our characters talk influences the way our readers view their personalities.

    SPS-398: Sell Audiobooks Direct with BookFunnel - with Damon Courtney

    Play Episode Listen Later Aug 18, 2023 48:11


    Damon Courtney's BookFunnel is the perfect way to distribute your audiobooks outside of traditional store systems.

    audiobooks bookfunnel damon courtney
    SPS-397: The Self Publishing Show Live! 2023 (Show Recap) - with Mark Dawson & James Blatch

    Play Episode Listen Later Aug 11, 2023 41:57


    SPS Live 2023 was our biggest conference yet – Mark and James take a look at the highlights.

    SPS-396: Become a Book Rockstar - with Aryn Van Dyke

    Play Episode Listen Later Aug 4, 2023 41:39


    It's important to connect with your audience in a way that's meaningful to them – Book Rockstar can show you how.

    SPS-395: Dominating the Dark Romance Charts with TikTok - with Rosa Lee

    Play Episode Listen Later Jul 28, 2023 50:06


    Rosa Lee only started writing two years ago, but a surprise viral video on Tiktok means she's now a full time Dark Romance author.

    SPS-394: Writing Crime for Books, Film & TV - with Tim Sullivan

    Play Episode Listen Later Jul 21, 2023 60:56


    SPS-393: Reach More Readers with WWM & Hello Books - with Ricci Wolman

    Play Episode Listen Later Jul 14, 2023 47:20


    Ricci Wolman explains the various services Written Word Media offers plus the recent partnership with Hello Books.

    SPS-392: How to Add Comedy to Your Writing - with Dave Cohen

    Play Episode Listen Later Jul 7, 2023 55:30


    Dave Cohen is a stand-up comic who's written for TV shows including Not Going Out and My Family – now he's written a book about how to add comedy to your screenplays and novels.

    SPS-391: Germany: the 3rd Biggest Book Market - with A.D. Wilk & Freya von Korff

    Play Episode Listen Later Jun 30, 2023 54:14


    Andrea Wilk and Freya von Korff are bestselling authors living in Germany – here's why you should be translating your books for that market.

    SPS-390: How to Sharpen Your Story - with Kristina Stanley

    Play Episode Listen Later Jun 23, 2023 40:42


    The founder of Fictionary explains how it can assist writers in improving the plots, characters and pacing in their stories.

    SPS-389: Forging a Career with Epic Fantasy - with Ryan Cahill

    Play Episode Listen Later Jun 16, 2023 52:23


    Ryan Cahill couldn't work after moving to New Zealand, so he built a career from writing Epic Fantasy instead.

    SPS-388: Don't Hide Behind Your Book - with Isabelle Knight

    Play Episode Listen Later Jun 9, 2023 42:56


    Readers, agents and the press often care more about how you are and why you write than what you write.

    SPS-387: Optimise Your Author Website - with Stuart Grant

    Play Episode Listen Later Jun 2, 2023 44:32


    Stuart Grant isn't just a key member of the SPS team – he's also the highest rated web designer on Reedsy.

    SPS-386: Traditionally Published, Twice - with Georgina Cross

    Play Episode Listen Later May 26, 2023 58:00


    SPS-385: Accessibility for Authors - with Jeff Adams & Michele Lucchini

    Play Episode Listen Later May 19, 2023 51:58


    As much as 20% of the population has a disability – Jeff Adams and Michele Lucchini discuss how to expand our content to include everyone.

    SPS-384: Kickstarters & Collaborations - with Martha Carr

    Play Episode Listen Later May 12, 2023 52:12


    Martha Carr explains how to kill it with crowdsourcing and world-building collaborations.

    SPS-383: Launchpad: Where Careers Take Off - with Mark Dawson & James Blatch

    Play Episode Listen Later May 5, 2023 49:26


    With Launchpad about to open, Mark and James discuss the careers the course has helped build.

    SPS-382: You Must Market Your Book - with Honorée Corder

    Play Episode Listen Later Apr 28, 2023 52:05


    A book can lend kudos to a subject-matter expert, but only if they know how to get them into the hands of readers.

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