Podcasts about amazon ad

Join us in this exciting episode as we explore the e-commerce landscape with Will Haire, the co-founder of BellaVix. Specializing in marketplace marketing for D2C brands, Will brings over a decade of experience in boosting sales on Amazon and Walmart. Dive into his valuable insights on effective strategies, overcoming challenges, and the latest trends in e-commerce operations.

Q4 is crunch time. Precision and preparation make all the difference between smooth sailing and unexpected chaos. With ad suppression, pricing pitfalls, and peak season pressure, the stakes couldn't be higher.In this episode, Chris McCabe chats with Adam Mellott of BTR Media to tackle the most pressing challenges sellers face during the holiday season. From avoiding ad suppression disasters to managing last-minute pricing adjustments, Adam shares his expert insights on keeping campaigns running strong during Black Friday, Cyber Monday, and beyond.

Send us a textExperiencing a drop in Amazon ad performance? Learn from Kevin Sanderson of My Amazon Guy and the experts at Clear Ads as they discuss why it's important to not overreact to short-term data. They cover how seasonality, competitor pricing, and macro impacts can affect your ad campaigns, and provide tips for optimizing your Amazon ads. From adjusting placement modifiers to analyzing search query data, this video covers everything you need to know to avoid common mistakes in managing Amazon PPC.#AmazonAds #PPCOptimization #AmazonSellers #EcommerceTips #AmazonMarketingGet help from My Amazon Guy to grow your Amazon sales: https://myamazonguy.com/Access 450+ SOPs to manage your Amazon business: https://myamazonguy.com/SOPImprove your listings with My Amazon Guy's Seller Central services: https://myamazonguy.com/seller-central-amazon/Timestamps:00:00 - Intro: Common Issues in Amazon Ads00:19 - Meet the Experts: My Amazon Guy and Clear Ads00:48 - Factors Impacting Amazon Ads: Competitors and Seasonality01:40 - When to Adjust Campaigns: Short-Term vs. Long-Term Performance02:15 - Broad Campaigns: When to Use Them02:55 - Bid Adjustments and Placement Optimization03:40 - Managing Broad Match Campaigns Carefully04:10 - Segmenting Keywords for Better PPC Results04:50 - Using Placement Modifiers to Improve Ad Performance----------------------------------------------------------------------------------------- Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textLowering your Amazon ad costs starts with one simple change by improving your main image. You can save money on ads by making a few easy tweaks to your product image.By using clearer visuals and smart design choices, you can grab more attention, get more clicks, and increase your sales, all without spending more on ads.This approach, shared by Steven Pope, works even in tough categories like technology and gadgets, where competition is high and challenging.Apply these practical tips to cut your ad costs and see better results on Amazon. Ready to upgrade your main image? Visit https://myamazonguy.com/services/design/amazon-main-image-ctr-upgrade/ and use code "CTR" for 50% off your main image upgrade!-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction 00:30 -  Magnetic Cords and Patent Advantage01:00 - Challenges with Ad Spend and Budget Increases01:30 - Importance of Main Image for CTR Improvement02:00 - Suggestions for Enhancing the Main Image02:30 - ConclusionSupport the Show.

The rapid changes in Amazon's policies have had a significant impact on sellers. From sudden adjustments in FBA reimbursement claims and stricter listing requirements to escalating fees, sellers find themselves constantly adapting to maintain profitability and compliance. In this episode, Chris McCabe speaks with Elizabeth Greene from Junglr‬ to delve into how sellers can navigate these changes by asking better questions, making informed decisions, and maintaining a holistic view of their business operations.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're diving into the world of Amazon ads with Rob and Clifford from Pilothouse. Known for conducting thorough audits and revealing hidden potential in ad campaigns, they bring valuable insights into optimizing Amazon advertising beyond the basics. In this episode, we discuss: Overcoming Automation Pitfalls: Learn why relying solely on automation can limit your campaign's success and how manual oversight can make a significant difference. Advanced Segmentation Strategies: Discover how detailed segmentation of keywords and product variations can rapidly scale your campaigns. Balancing ROAS Goals: Understand how to strategically balance high and low ROAS campaigns to maximize overall performance and capture new customers. The key takeaway? Moving beyond branded search terms and employing a mix of targeted campaigns, coupled with intelligent automation and manual intervention, is essential for unlocking your Amazon ad potential. Key Insights: Automate incrementally with manual oversight for optimal performance. Segment campaigns deeply to target high-volume keywords effectively. Balance campaign ROAS to capture new customers and maintain efficiency. Timestamps: 00:00 - Introduction to Automated Campaigns 04:30 - Common Pitfalls in Amazon Ad Campaigns 09:00 - Effective Use of Automation in Amazon Ads 14:00 - Scaling Campaigns for Large Brands 18:30 - Case Study: Four Sigmatic's Amazon Ad Strategy Hashtags: #AmazonAds #DigitalMarketing #Ecommerce #ROAS #CustomerAcquisition #AdCampaigns #Automation #SEO #MarketingStrategy #Pilothouse #DTCPodcast #AmazonAdvertising #InfluencerMarketing #BrandAwareness #AdOptimization #MarketingTips #AmazonFBA #AdTech #EcommerceMarketing #ContentMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Join us in this enlightening episode of the Sellernomics Podcast as Andy Craig from AdHabit breaks down the fundamentals of Amazon advertising for beginners. Discover effective strategies that can help new Amazon sellers navigate the complex world of PPC (Pay-Per-Click) campaigns and how to maximize their advertising ROI. Whether you're just starting or looking to refine your existing ad strategies, Andy's insights will provide valuable guidance on how to make your products stand out in Amazon's crowded marketplace. #AndyCraig #AdHabit

In Episode 9, James and Sean discuss: 1. Uber Eats' new short-form video product to help drive restaurant discovery 2. The (potential) Tik Tok ban in the US and what it means 3. Amazon's record ad revenue quarter on the back of by Prime Video

Tired of tweaking your Amazon Ad keywords? Let Merch Jar automate the process for you.

Join us in this exciting episode as we explore the e-commerce landscape with Will Haire, the co-founder of BellaVix. Specializing in marketplace marketing for D2C brands, Will brings over a decade of experience in boosting sales on Amazon and Walmart. Dive into his valuable insights on effective strategies, overcoming challenges, and the latest trends in e-commerce operations.

This month on the Reaching More Readers podcast, Dale and Holly introduce Amazon Ads, including the jargon you need to know, the free accredited courses you can take to build your knowledge, key steps for quick and easy setup, and how to try out an Amazon Ad campaign even if you have a small budget to play with. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale's inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube Holly Greenland is a self-published author, content writer and strategic communications consultant. She has worked in marketing and communications for nearly twenty years, including at the BBC, UK Parliament, and award-winning agency Social & Local. Holly is currently completing a Publishing PhD with Kingston University in London, investigating the factors that increase the likelihood of indie author success. Find out more about Holly's writing on her website or connect on LinkedIn.

Agencies often get business wrong. Why? Because they focus on growth at all costs and push their employees and team members beyond their limits, which leads to them eventually burning out and clients becoming dissatisfied. George Reid, the Founder of the Amazon Ad's Agency Georges Blog, has decided to go a different route. The world of advertising on Amazon has continued to grow in complexity. While George keeps pace with those new levers being added, he has decided to grow by focusing on developing and caring for a strong team that leads to better client success. When most agencies double down on fast growth, which often isn't sustainable, George is okay to grow slowly and do it well. Meet the most laid back of self-proclaimed coffee snobs who also has a slight taste for pain in running ultramarathons. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is George Reid. George runs an Amazon agency with a side of design resource curation. He occasionally travels long distances and only takes coffee as long as it's black. You can find him at... Website: https://georges.blog/ Find them on LinkedIn: https://www.linkedin.com/in/georgereid23/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

In the locker this week! Headaches New born!  Nanny off!  Roller Skating Ukulele wars Matinee comedy  Amazon Ad Darkness Tired Take That Awkward minutes silence Thanks to everyone who writes in every week!  Say hello bwtbpod@gmail.com Join our Patreon for exclusive episodes and early access here! https://www.patreon.com/bwtbpod A 'Keep It Light Media' Production Sales, advertising, and general enquiries: hello@keepitlightmedia.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

How do you go from working 16 hours a day to only 4 hours a week? Google Ads and Amazon Ads Specialist, George Meressa reveals how he turned his life around by getting his business working without him.Discover George's story of overcoming the struggles of setting up and running a successful business, despite being diagnosed with Inflammatory Bowel Disease and bed bound for 4 months. George emphasizes the significance of effective communication and forging meaningful connections in the world of business. He unveils the secrets to assembling a high-performing team of A-players and shares how a business coach became the catalyst for transforming his life.Join George Meressa, the Director of Clear Ads Ltd, as he unveils the keys to building a stellar team and reclaiming your time. Brought to you by the Business Excellence Podcast, BizX Forum & Awards, and ActionCOACH UKPowered by ActionCOACH, the World's Number 1 Business Coaching Firm⬇️ CLAIM A FREE BUSINESS COACHING SESSION ⬇️ https://actioncoach.co.uk/free-busine...⬇️ Follow BizX ⬇️Facebook: https://www.facebook.com/BizXForumand...LinkedIn: https://uk.linkedin.com/showcase/bizx...Instagram: https://www.instagram.com/bizxuk/Tiktok: https://www.tiktok.com/@bizxuk/ Hosted on Acast. See acast.com/privacy for more information.

Brent Zahradnik is the CEO and Founder of AMZ Pathfinder, a trailblazing force in Amazon advertising. In our discussion, we explored the dynamic and fast-evolving world of Amazon ads, uncovering strategies and insights essential for eCommerce success.From the outset, Brent emphasized the importance of data-driven decisions. He shared his journey, revealing how a combination of analytical skills and marketing savvy propelled his agency to new heights. With statements like "Data tells a story if you know how to read it," he highlighted the transformative power of data in creating effective advertising strategies.We also delved into the challenges and opportunities presented by Amazon's platform. Brent candidly discussed the ever-shifting landscape, noting, "Amazon advertising, every three, six months, there's like some new shift." His perspective sheds light on the agility needed to thrive in this space, likening the constant changes to "a train that's moving fast," a sentiment that underscores the relentless pace of eCommerce.Beyond strategy, Brent offered a glimpse into the ethos of AMZ Pathfinder. He shared his focus on client retention and the meticulous process of vetting potential clients, stressing that "fit is more important than revenue." This approach resonates with the ethos of building sustainable, mutually beneficial relationships.For those curious about the behind-the-scenes of running an agency, Brent's insights on team dynamics and the decision-making process are invaluable. He emphasized the importance of team culture and maintaining a global perspective, demonstrating how diverse viewpoints can enrich business strategies.In conclusion, this episode is a treasure trove of wisdom for anyone navigating the Amazon marketplace, from seasoned sellers to those just starting out. Brent's expertise, combined with his clear passion for the industry, makes this a must-listen for anyone looking to gain a competitive edge on Amazon.Discover the secrets to Amazon advertising success and learn how to stay ahead in the ever-changing eCommerce landscape. Tune in to this enlightening episode with Brent Zahradnik, and elevate your Amazon strategies today.

Did you hear the news?The latest update for sponsored ads on Amazon – the introduction of placement controls for rest of search. Learn how to leverage placement controls to optimize your ads, with a focus on adjusting bid multipliers based on conversion rates and ACoS. By understanding the performance variations among different placements, listeners can strategically allocate their advertising budget for maximum impact. Tips include: Utilize the newly introduced rest of search placement controls on Amazon to strategically adjust bid multipliers based on conversion rates and ACoS for better ad performance.Group keywords or targets with consistent performance themes to optimize placement settings effectively, ensuring that bids align with the specific characteristics of each placement.Consider using a dynamic down-only bid strategy for campaign bidding to maintain control over CPCs and avoid the potential pitfalls of dynamic up and down bidding, while also factoring in the distinct advantages of top of search placements for higher click-through and conversion rates.Listen to this episode to learn how the new rest of search placement controls on Amazon can help you strategically optimize your Sponsored Ads and achieve better performance.

In this episode, Stephen and Andrew are talking about campaign structure, and which one YOU should use to maximize your Amazon Ad sales! This is a touchy subject for alot of Amazon PPC'ers.  Stephen & Andrew break down their framework for thinking about campaign structure and share the biggest mistakes most advertisers make when launching their campaigns.  Key Topics: Stephen & Andrew answer your questions about how often to optimize your ads after a product launch and prevent losing visibility using the RPC method for bid changes  What are the worst campaign organization practices, and why they're so bad The BEST structure for maximizing your Amazon ad sales Single Product Campaigns vs Single Product Ad Groups vs Single Keyword Campaigns Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/  Follow That Amazon Ads Podcast:  LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/  YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w  Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.  Stay tuned for the next episode where we show you how to effectively scale your ad campaigns and find the most profitable converting targets for your products.  #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

It's by ensuring that your performing campaigns are not going Out of Budget. There are 3 simple steps to identify these campaigns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit

When Brent Zahradnik was living in Florida in 2015, he was working in a totally unrelated industry to online advertising, although he did have a couple of years of experience with advertising.  But then he met a friend who was selling on Amazon.  This friend had developed some great connections with some factories that had not done very well in the economic downturn in 2008, 2009 and had since been retooled.  Brent's friend was basically wholesaling and taking those products and selling them on Amazon.  And this guy came to Brent one day and said, Hey, there's advertising on Amazon, can you help me with this? And Brent's first response to that was actually “there's advertising on Amazon? I had no idea that existed!” Fast forward to today and Brent has a team of 20 people who work with him to help businesses advertise on Amazon. In this episode we talk about: Building that team and Brent''s criteria for bringing people onboard as team members What you need to have in place in order to have a successful advertising campaign Amazon ads and the creatives for them The role that product listings play in a successful campaign Clicks versus conversions Tricky categories, e.g. clothing The cottage industry that has developed around creating tools to help Amazon sellers Standing out from other 3rd party sellers RESOURCES MENTIONED Website:  https://www.amzpathfinder.com/  Tools to help sellers Zoof:  https://www.zoof.com/ Intentwise:  https://www.intentwise.com/ ZonGuru:  https://www.zonguru.com/  Datadive:  https://datadive.com.au/  See omnystudio.com/listener for privacy information.

Holmberg's Morning Sickness - Brady Report - Wednesday April 26, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

Holmberg's Morning Sickness - Brady Report - Wednesday April 26, 2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Rob and Clifford from Pilothouse's Amazon team as we go over the biggest mistakes we see in client Amazon Ad Accounts, as well as the solutions we use to turn flops into opps! Work with Pilothouse➝ https://pilothouse.co Top 5 biggest mistakes we see in Amazon Ad Accounts Not segmenting out branded keywords  Overspending on Broad and Auto campaigns Not running Product Page multipliers on ASIN Targeting campaigns Underutilizing negative keywords  Using budget to control spend rather than bids Bonus: Clifford's take on Amazon's biggest flop! (looking at you Andy Jassy!) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

These include leveraging the different Ad types available, focusing on relevant targeting, organic search optimization, and monitoring your keywords' bids and placements on Top of search.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/audit

Reedsy co-founder Ricardo Fayet delivers useful tips for running effective Amazon Ad campaigns.

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp   Been trying to optimize your Amazon ads, but to no avail? What're you possibly missing? Most likely, you're following the footsteps of someone who comes with: > a higher/lower budget, > starkly different comfort levels, and, most importantly, > disparate goals. In today's episode, Elizabeth Greene, Co-Founder of Junglr, a specialist Amazon marketing agency, joins Joie to talk about setting goals that uncover what's important to yourself and creating Amazon advertising strategies tailored to them. The whole challenge, if you look at the big picture, lies in striking a balance between spending money on advertising to generate sales and keeping profit margins at a comfortable level. So if you want to master Amazon advertising? Focus on highly relevant keywords and target your exact market to see a return on investment. You don't (necessarily) have to compete with the big dogs - just map out a strategy that aligns with your personal comfort levels and brand goals. And remember, the initial investment in advertising is a necessary step in launching a product! Also, keep in mind NOT to give up on keywords that aren't converting - retargeting and bid control can work wonders! The most successful Amazon sellers stay curious, analyze data, and adjust their strategies accordingly. So be data-driven, stay open to new approaches, and crush it on Amazon!! Until next time. Time Stamps [00:00] Intro [00:42] Meet Elizabeth Greene [01:35] The importance of looking externally at goals and connecting them with your internal deep desires in life for success in your Amazon selling career. [07:48] Why Elizabeth decided to work from home and what led her to the decision? [11:33] What does Elizabeth want to achieve on Amazon? What can you learn from her goal-setting? [18:11] Looking at the Amazon picture in whole and deciphering your ‘why'. [20:52] Understanding brand goals and why it's important. [26:05] Amazon ad metrics: search volume and depth of keywords. [29:23] Mastering the keyword opportunity with ads. [33:59] When to use and not use negative keywords. [37:08] What does it take to be a successful seller? [41:57] Using AI for help with advertising and selling on Amazon (Or, can you? Would it wipe out your job?   Connect with Joie: Instagram: @joieroberts.official LinkedIn: @joietamkinroberts Connect with Elizabeth: LinkedIn: @elizabeth-greene-junglr Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

In this Sellernomics Podcast, Ritu Java, the CEO, and founder of PPC Ninja share her expert insights and strategies for using Amazon ads to grow your business. She discusses the different types of Amazon ads, how to target your audience, and how to optimize your ad campaigns for maximum ROI. Whether you're new to Amazon advertising or looking to improve your existing ad campaigns, Ritu's tips and tricks are sure to help you take your business to the next level. With over a decade of experience in digital marketing, Ritu is a true expert in the field and has helped countless businesses achieve success with Amazon ads. If you're ready to take your Amazon advertising game to the next level, be sure to check out this video and start implementing Ritu's strategies today! #RituJava #PPCNinja

Are you trying to maximize your Amazon ad campaigns but struggling to get results? Most articles you'll find online will tell you to concentrate on the following: 1. Keyword usage 2. Listing page copy 3. Pricing But there's a 4th, possibly most important key. In this video, we'll show you the missing key in most Amazon ad strategies: Social proof. We'll explain why reviews and ratings are so important when it comes to Amazon ads and show you how to use them to your advantage. We'll also give you our top tips and tricks for optimizing your Amazon ad campaigns and get you on the path to success. - - - You can't exactly have an Amazon Ad strategy without a book listed on Amazon, can you? If you want to become an author, head over to www.visionaryliterary.com/freebook to get your free guide.

From the outside, the Amazon Ad algorithm looks like a black box that somehow assigns ad placement based on some unknown system, but that's not quite the case. Today's guest has almost 2 decades of experience in e-commerce advertising and in AI. Ganesh Krishnan is the Founder and CEO of AiHello.com and is a professional chess player. Ganesh shares the secrets behind how Amazon's ad system works, where to look for the keyword data you need, and what metrics you need to pay attention to as an Amazon seller.Takeaways: Advertising is the fastest-growing segment of Amazon. Amazon is currently making more money from advertising than from selling products or from its AWS cloud-computing software.Because of the time and effort it takes to do correctly, Amazon sellers are better off spending their time on developing their business plans and letting the experts handle the auctioning system for Amazon ads.Amazon's ad auction algorithm first sorts by keyword context, and then by the bid. The highest bid always wins. In cases when the bids are the same, the algorithm will then pick according to the performance of the seller. Amazon judges seller performance using many parameters and scores sellers based on a point system. You can view your seller performance in Seller Central.Amazon's ad system works differently than Google PPC because even if you win the top spot and your ad is displayed if no one clicks on it then you don't pay anything. Brand loyalty does exist on Amazon. One great way to build brand loyalty is to include a package insert with which you can ask for feedback and provide a discount to returning customers.As a seller, there are multiple ways for you to access the data to see the performance of each keyword you are targeting. You can start by looking at your brand analytics where you can find each keyword's performance.Quote of the Show:“Don't worry about being first, worry about the ROI of the ads” - Ganesh KrishnanLinks:LinkedInEmail: ganesh@aihello.comCompany TwitterCompany websitePersonal Website Ways to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/ Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

As 2022 ages, it's clear that Amazon will keep dominating the e-commerce sector. This means that brands that don't adapt will fizzle out. For most, adapting means seeking treasure in the uncharted world of Amazon. But you can't do this without a guide. Elizabeth Greene of Junglr is that guide. An Amazon Ad expert, she joins us on the show today to reveal how you can boost product sales on the platform using Ads. Like what you're hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Elizabeth Green is one of the Founders of Junglr, an Amazon advertising agency. She stepped into this role as a way to help other sellers, and somewhere along the journey, uncovered a deep love for all things spreadsheets and data. Website: https://www.junglr.com Find Junglr on LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/ Find Junglr on Facebook: https://www.facebook.com/elizabeth.olsongreene Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com/ Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me/ --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

It's 2022, and Jerry is back for another new author podcast. This week he has a special guest co-host. It's Rich Kacy! Hear the two of them talk about what it's like to be a (kinda) new author and listen to the podcast diary. As mentioned, Lindsay is taking a break from writing during 2022 to concentrate on a few other things. But she will be back in 2023. Today, Jerry and Rich will talk about: Chick Fil A Breakfast Writing Routines Lots of talk about Murder Mysteries And Gym's.  Amazon Ad...are they working? and so much more! Read more...

Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love and an Amazon PPC specialist. Due to the success of Eye Love (over $5.4 million in 2021), others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which led to the creation of the Profitable Pineapple Ads Agency Questions Asked to Dr. Travis Zigler ⦁ How do I fix my chronic dry eye?⦁ How did you get started on Amazon?⦁ Why should someone list their product on Amazon?⦁ How do you differentiate your product on Amazon?⦁ What is the easiest and most effective Amazon Ad you can create?⦁ How to use Amazon PPC to scale Amazon sales.⦁ Tell us a little more about the charity you started and the mission work.⦁ What is the secret weapon in Amazon PPC?⦁ What is the most important piece of Amazon PPC? Dr. Travis Zigler's Superpowers Selling on Amazon - He does over $4 million on Amazon per year and just shy of $1 million on Shopify per yearAmazon PPC - We manage about $1 million in ad spend per month across all our clientsBuilding an Audience of Raving Fans (Building a YouTube Channel and Facebook Group) - we have a following of around 100,000 that we've built over the last 5 years.Blogging and Affiliate MarketingHelping Business Owners Scale Their Business and Get Out of Their Own Way :) Links to Dr. Travis Zigler Profitable Pineapple Ad Agency and Free Amazon PPC Course: http://profitablepineapple.com/Blog: https://salesfunnelhq.com/YouTube Channel: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtwAmazon PPC Pros Facebook Group: https://www.facebook.com/groups/AmazonPPCpros/Facebook Page: https://www.facebook.com/drtraviszigler/Free Course on my Google Ads Strategy: https://salesfunnelhq.com/increase-amazon-fba-sales/

It’s 2022, and Jerry is back for another new author podcast. Hear him talk about what it’s like to be a (kinda) new author and listen to the podcast diary. As mentioned, Lindsay is taking a break from writing during 2022 to concentrate on a few other things. But she will be back in 2023. Today, Jerry will talk about: The Sprints finally have officially stopped on YouTube! Writing Routines So much talk about Hothead Burrito and Panera Bread Adding a new subplot to my murder mystery Amazon Ad talk and so much more! Other Links Dean Wesley Smith: Writing Into the Dark: Link YouTube: The Critical Drinker: Link Fiction Writing: A Complete Novel Outline Chapter by Chapter: Link Wordle: Link Other Other Links Esther Trosclair did our logo Caro Begin at gocreate.me did our websites Check out Caro’s Youtube Channel: Read more...

This episode features guest Ritu Java, representing PPC Ninja. PPC Ninja is a PPC Automation Software that helps eCommerce businesses get the biggest bang for their buck advertising using Seller Central on Amazon. Listen as Ritu explains how customers can use PPC Ninja to improve their results running Amazon Ads and how PPC Ninja differs from their competitors. Discover some of the costliest mistakes that companies make using Amazon ads and how you can fix these costly mistakes with PPC Ninja including how to use category targeting ads to have your products on page one of Amazon at a fraction of the cost. Did you know that Amazon ads average CPC are increasing 15% per year? Given it is ever more expensive, if you want to be profitable it is essential that you advertise with an expertise. Learn how PPC Ninja can work to be a key part of your Amazon's company growth. Listen as Ritu describes how PPC Ninja works to optimize Amazon Ad bids how it would be impossible to manage the bids in this way manually. Are you an agency working to optimize client's Amazon advertising campaigns? Then, you won't want to miss this episode to discover how PPC Ninja can help improve your results. Episode Action Items: You can find more about PPC Nina at http://ppcninja.com?fpr=ppcn97 (http://ppcninja.com?fpr=ppcn97) to signup for a free demo or signup for a free mastermind. In addition, you can follow Ritu Java on Linkedin at https://www.linkedin.com/today/author/ritujava/ (https://www.linkedin.com/today/author/ritujava/) ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards' Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com (https://www.makeeachclickcountuniversity.com). He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com). New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com. (https://podcast.makeeachclickcount.com.)

Your key goal is not to just have good advertising metrics. It should be to have advertising that feeds into your entire business, driving solid overall sales and profitability metrics. We had an amazing time with Mina in today's episode covering some of the core fundamentals sellers should be looking at when optimizing their campaigns. Being a seller himself, Mina shared scenarios that would typically arise when running ads, along with tips on how you can split test images, price, and optimize your ad strategy to meet your overall business goals. Connect with Mina Elias: Facebook: https://www.facebook.com/mina.elias.7 (https://www.facebook.com/mina.elias.7) LinkedIn: https://www.linkedin.com/in/mina-elias-52313772/ (https://www.linkedin.com/in/mina-elias-52313772/) Instagram: https://www.instagram.com/egyptian_prescription_elias/ (https://www.instagram.com/egyptian_prescription_elias/) Episode Highlights: Core fundamentals to consider when analyzing ad campaigns    [02:38] Case study scenarios on ad optimization                                           [07:20] How to tell if your advertising is working                                           [18:04]

Amazon sellers have realized the impact that brand marketing can have on sales and are quickly adapting their business strategy to suit. So, what should you consider during the transition? This week, we host Brent Zahradnik—a Google and Amazon Ad expert and the founder of AMZ Pathfinder—to talk about the changing landscape of Amazon advertising and its future. We discuss why sponsored ads will remain the foundation of Amazon advertising and the importance of understanding the nuances of ad strategies before outsourcing advertising work. --- Send in a voice message: https://anchor.fm/zonguru/message

In this week's episode, I look back at nine things in the writing world that I am thankful for in 2021. I also answer reader questions and look at Facebook and Amazon Ad spending for the month of November. 

If you're an Amazon merchant who wants a better return on investment from your PPC ads, be sure to check out Sellozo. Learn more by visiting https://sellozo.com/stop-wasting-time-ppc-ad-optimizations-to-max-potential (https://sellozo.com/stop-wasting-time-ppc-ad-optimizations-to-max-potential)

Alex Strathdee is the founder of Advanced Amazon Ads as well as a best-selling Amazon author. I've used Amazon ads since 2016 to sell non-fiction books. Back when I started using Amazon ads, it was straightforward to get them working. Over the years, Amazon ads have become far more competitive. It's impossible to get the same return for the same budget, and the platform has changed. I wanted to talk to somebody who could talk me through what type of Amazon ad campaigns are working and how to use them to sell more copies of my back catalog. Alex also talks about the platform's future, and if you want to sell more copies of your book, Amazon ads work particularly well for non-fiction.In this episode, we discuss:The number one thing that Amazon Ad novices should doAmazon Ads don't have to be expensive. Start with the basicsHow to track your spend and salesWhat kind of budget gets good resultsAre Amazon Ads more profitable for fiction or non-fiction?Resources:Traffic SecretsAdvanced Amazon AdsFree copy of the new book available soonSupport the show (https://www.patreon.com/becomeawritertoday)

Jeff Bezos is an IRL Lex Luthor and Amazon is a terrible place to work. Sources: https://gizmodo.com/here-are-the-labor-abuses-behind-prime-day-1847142082 https://www.wsws.org/en/articles/2021/06/28/amaz-j28.html https://www.greenamerica.org/blog/10-ways-amazon-violates-human-rights https://toronto.ctvnews.ca/major-amazon-warehouse-ordered-closed-in-brampton-ont-due-to-covid-19-outbreak-inside-1.5345208 https://www.bbc.com/news/business-58961836 The terrible ad, if you wanna watch it: https://twitter.com/bigblackjacobin/status/1458422032136294402

Running an Amazon ad campaign can be a great way to introduce your book to new readers and increase sales, but there's no denying that Amazon Advertising comes with a learning curve.In today's episode, Kristen breaks down an introduction to Amazon Ads as a book marketing tool and walks you through the process of creating your first Sponsored Product ad step by step.Find the episode transcript at: www.well-storied.com/marketingFind me on Instagram: @kristen_kieffer

This week Bryan is joined by Dale L. Roberts who is an accomplished indie author and host of Self-Publishing with Dale on YouTube. The link to his channel is in the show notes so be sure to check it out! Leave us a review on Apple Podcast and answer the Question of the Week in the comment section. The winner this week is Jay S. Willis. Our Honorable Mention is Will The Real Ghost Writer Please Stand Up! Top Tips of the week include how to get more reviews, how to make the most of your personal writing retreat, and how to get your readers to open your emails. The 5 News stories that matter most to indies this week include why you might need to rethink your Amazon Ad strategy, why Patreon is under threat, how to get readers to open your emails, how Facebook ads are shifting and why you should try swapping with like-minded authors to find new readers. Question of the Week: What do you think about the concept of ghost writers working with your characters after you own death? Good? Bad? Indifferent?

Here's why Amazon advertising is great way to increase sales of your books, and how to run a successful Amazon Ad campaign.

amzn_assoc_placement = "adunit0"; amzn_assoc_tracking_id = "resonantfre0c-20"; amzn_assoc_ad_mode = "search"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_default_search_phrase = "ham radio aprs"; amzn_assoc_default_category = "All"; amzn_assoc_linkid = "6bf6f2cec828e054a7a9576e5c8be77a"; amzn_assoc_design = "in_content"; RRA EP 40 Faux Elmers Welcome To our ShowAres is coming together Club is coming togetherThe vanishing wastelandPatreonTim KO4IVN Very First PatreonPaypal Link on the websiteClick an Amazon Ad on the websiteArticles and Audio on the websiteSlow Rebrand of the websiteClub updateMeeting PlacePastor MichaelBe part of the partyWe will put Articles and Audio from the listeners on the websiteLament for the Sansa ClipBe a part of the LEGENDNo Repeater for ARESBad Google CalendarGoing on a tour of the local clubs soonFAUX ELMERSElmering is falling downEnter the Faux ElmersThey sound knowledgeable but are notThey gather new guys around to stroke there egoEd KE5OAScotty was the anti EdFull of made up informationEd and Scotty go to warNTS and the Cult of ScottyEnter the Big 700Ain't no little 700Yet another fake ElmerCluelessErroneous InformationThe new folks are dying for informationScan and pass Tech testElectronically naiveIf you are a Fake ElmerNew operators want to be the best Ham the canNeed some hate mail so I can return the favorFind real ElmersSearch diligentlyFake Elmers net to be ostracizedMost Fake Elmers cant even build a Dipole AntennaTim KD6FWDUsed to build copper pipe j-poles so new guys could get on the airKing of transmitter huntsFake Elmers sit on there ass at home in stead of helpingFind knowledgeable elmersWhy do their houses have no antennas Got a Ham hiding in the Apartment Complex hereLead the way and ElmerStay away from Fake ElmersFake Elmer are the same guys that tell unbelievable stories to everyone else seeking attentionAggressive Search out ElmersVet your ElmersWhen you here them giving bad information to others tell them it is BullshitWrap upSend me a DollarPreach the Gospel of Amateur Radio Read more about Resonant Frequency: The Amateur Radio Podcast at WWW.RFPODCAST.INFO Check out our Glossary of Amateur / Ham Radio Terms used on the shows HERE amzn_assoc_placement = "adunit0"; amzn_assoc_tracking_id = "resonantfrequ-20"; amzn_assoc_ad_mode = "manual"; amzn_assoc_ad_type = "smart"; amzn_assoc_marketplace = "amazon"; amzn_assoc_region = "US"; amzn_assoc_linkid = "aba86e8a04d76f12dc9bdb49e5f9f58c"; amzn_assoc_asins = "B07PND51CR,B00X6FYWWS,B088PPDRT7"; amzn_assoc_design = "in_content";

Competition is driving Amazon's advertising costs way up, so you have to spend your ad budget wisely. These reports by an Amazon tech expert can help you maximize each dollar you spend on the platform. Learn more at https://sellozo.com/advertising-on-amazon (https://sellozo.com/advertising-on-amazon)

Today, Robin Gaster will discuss where Amazon is heading and how does this affect 3rd party marketplace sellers.    You'll Learn: How the retail platform side is continuing pressure to find income How 1P is focused on growth moving to profitability  How retail businesses will be automated to a maximum extent The Goldrush of buying and selling brands on Amazon  

Today, Robin Gaster will discuss where Amazon is heading and how does this affect 3rd party marketplace sellers.    You'll Learn: How the retail platform side is continuing pressure to find income How 1P is focused on growth moving to profitability  How retail businesses will be automated to a maximum extent The Goldrush of buying and selling brands on Amazon  

Today on the show, BPF trainer and writer John Phythyon and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy. To watch video of this episode, view it on Facebook at Best Page Forward. Here are this episode's read-along selections: Blurb: Mortal Encounter by Luna Breid A couple holds their human attacker by the neck; a predator once, now a tasty prey. From the street to a plate, is it hunger or lethal justice? Clara and Thomas long a tasty piece of meat. When a human stabs Clara on their way home, they can't believe their luck. Now they need to take him home for a well-deserved dinner without raising suspicions from the passersby. Otherwise, they risk the peace treaty between species, endangering their children and their kin. How can they take their unexpected prey breaking no rules? This is the first book of the Numbered Stories series and can be read on its own. Click on Look Inside or download the sample to see if you would enjoy this book. Caution: This book is not recommended for young readers. Targeted Takeaway:   In the short-attention-span world of the Twenty-first Century, you only have a precious few seconds to capture a reader's interest. So you need to grab them right away. Both your hook and your opening sentence need to be brief. At Best Page Forward, we keep our hooks to a mere 150 characters or less. That way, they stay punchy and grabby, and they can be used as Amazon Ad copy. Our opening lines are even shorter. We restrict them to six to ten words and don't allow any plot. Emotion only! This way, they land with the force of a devastating right hook, and that gets a reader's attention. When you're crafting your blurbs, keep that first sentence super-short. Open a short, impactful sentence of just 6-10 words that lasers in on the protag's initial emotional state. Hit your reader hard to get their attention, and then you can give them more detail. That's a surefire way to deliver a sales knockout.

Tripped Up Trivia (June 2021) - “Female Superheroes”Jesse and Alexis welcome another 4 contestants to the latest episode of Tripped Up Trivia for the Radulich in Broadcasting Network! Jeff of the “MCU's Bleeding Edge” podcast, Al of “Resurrections- An Adam Warlock and Thanos Podcast,” Joe (@BreakerJoeART on Facebook) and Cari all compete to see how well they can fare as this month's trivia focuses on “Female Superheroes!”Amazon Ad - 29:30Grammarly Ad - 55:00

Tripped Up Trivia (June 2021) - “Female Superheroes” Jesse and Alexis welcome another 4 contestants to the latest episode of Tripped Up Trivia for the Radulich in Broadcasting Network! Jeff of the “MCU's Bleeding Edge” podcast, Al of “Resurrections- An Adam Warlock and Thanos Podcast,” Joe (@BreakerJoeART on Facebook) and Cari all compete to see how well they can fare as this month's trivia focuses on “Female Superheroes!” Amazon Ad - 29:30 Grammarly Ad - 55:00

Welcome back to another episode! Bryan has a webinar this Thursday on how to fix the 5 most common book description mistakes so be sure to check that out. Leave us a review on Apple Podcast and answer the Question of the Week in the comment section. The winner this week is Garrett Robinson. Top Tips of the week include how to get your book seen with Facebook ads, where to find motivation when stalled, and what is the best distribution strategy. This week's honorable mention is New Kid on The Book Block. The 5 News stories that matter most to indies this week include what is Amazon's biggest profit source, why Apple is making it harder for email marketing, what flood might be making its way to the indie world, how to reach readers, and how Amazon Ad school is reaching the mainstream. Question of the Week: What doom and gloom story that's circulating through the author community do you think is the most overblown?

New Amazon PPC campaigns, amateur product photography tips, and special advice for sellers who want to start coaching. The third time is certainly a charm with Tamara Tee!

No matter your budget or the amount of time and energy you want to spend on managing your Amazon PPC, we have a strategy for you. When coaching my clients on the infamously difficult and perhaps most important thing you can carry out in your Amazon business, PPC, I like to offer 3 different options. In today's show, I will expose those 3 different options and the tools we use to carry out each of them. If you are looking for a way to manage your PPC that won't break the bank, is a happy middle ground, or turns it all over to experts with artificial intelligence (AI,) then tune in. There's bound to be an option you can use for your specific needs. Visit https://www.masterprivatelabel.com/ for Free Downloads and unique coaching opportunities that won't break your bank. --- Send in a voice message: https://anchor.fm/masterprivatelabel/message Support this podcast: https://anchor.fm/masterprivatelabel/support

Shoppers are more loyal to Amazon than ever before. During the online shopping boom of 2020, many consumers were won over by Amazon's convenience, Prime perks, and fast shipping. As a result, more and more retailers have turned to Amazon as a key sales channel and advertising platform. In this episode, Sidecar's Brittany Lerario offers retailers strategic advice to tap into Amazon growth and tactics for driving revenue and brand awareness on the platform. Plus, Brittany offers tips for retailers looking to capitalize on the Prime Day sales boost.

Stai ascoltando un estratto gratuito di Ninja PRO, la selezione quotidiana di notizie per i professionisti del digital business. Con Ninja PRO puoi avere ogni giorno marketing insight, social media update, tech news, business events e una selezione di articoli di approfondimento dagli esperti della Redazione Ninja. Vai su www.ninja.it/ninjapro per abbonarti al servizio.Le novità da Google. Si è aperta ieri la grande conferenza degli sviluppatori della società. Era stata cancellata l'anno scorso a causa della pandemia. Tra le anteprime, le nuove funzioni di Android 12 e un nuovo modello di cuffie wireless (le Pixels Buds). Amazon vuole comprare la Metro Goldwyn Mayer. Il colosso cinematografico del leone che ruggisce era in vendita dallo scorso dicembre e sembra che il gigante del web sia disposto a pagare 9 miliardi per averla. Le perdite delle azioni meme. Si stima che i venditori allo scoperto (short sellers) abbiano perso 930 milioni di dollari nei titoli GameStop (GME.N) e AMC Entertainment (AMC.N) negli ultimi cinque giorni di trading.

Check out our article here for more information into our PPC overhaul and investigation.   Over the last year, Amazon has rolled out a bunch of new advertising options alongside a trend of rising ACoS.    While my offshore team has done an amazing job with PPC and keeping everything in check, I’ve found that a few competitors have caught up to us by taking advantage of these new ad formats.   All this can get overwhelming for new Amazon sellers and has a lot of us scratching our heads as to which methods to use, how much to spend, and which software works  best.    This is why we’re doing an Amazon PPC Overhaul series.    In this 6-part series, Dave and I will re-examine the current advertising campaigns we use for our own 7-figure brands and bring you a breakdown of our actual numbers to answer all your questions about PPC and Amazon’s hoard of ad formats.    For this pilot episode, we’ll be talking about why PPC can be the biggest driver of profit in your ecommerce business. We’ll also be giving an overview of our current account performance and the goals we want to achieve after our investigation.    Timestamps: Why we’re doing this Amazon PPC podcast series - 1:01 How my early PPC tests are turning out - 7:35 Current PPC baselines for our own brands and our 3-month goals - 9:38 Should you just turn off PPC during the off season? - 13:34 Our thoughts on how AI plays into PPC and ad campaigns - 19:10 Some key questions we want to answer in this series - 22:21   Be sure to check out Dave’s Amazon PPC Overhaul article, which is the perfect companion to this podcast episode, and all the other good stuff we have for you over on the EcomCrew Blog. Also, if you haven’t already, grab your free copy of our book, Import From China Like A Pro now. From finding products to import, to working with suppliers, to getting your inventory shipped, this all-in-one guide will help you avoid the mistakes we ourselves have made when importing from China.   And again, the book is free, just pay for shipping.   If you like this episode, be sure to subscribe to the podcast, tune in to the rest of this series, and leave us a review over on iTunes.   Until the next one, happy selling!

For tonight's episode join Jason, Erik, and Keneddi as they tackle the biggest topic in America today, LEOs. From the George Floyd verdict to the shooting of a young girl and EVERYTHING between. Tonight's episode will not be for the faint of heart and boundaries will be pushed, a don't miss episode on the W2M Network. Amazon Ad: 51:42 Grammarly Ad: 1:10:09 To take advantage of the special 30-day free trial, head to getgrammarly.com/w2mnetwork. To browse Amazon Music, go to getamazonmusic.com/w2mnetwork.

This week we're talking about #TheUmbrellaAcademy #Dallas by #GerardWay ! Join Evan Bevins and Mark Radulich as they discuss the entire 6 issue miniseries originally from Dark Horse Comics and now at hit TV show!Amazon Ad 1:14:30Grammarly Ad: 35:05To take advantage of Amazon Music, head to http://getamazonmusic.com/w2mnetwork, and for the Grammarly special offer, go to http://getgrammarly.com/w2mnetwork.

This week we're talking about #TheUmbrellaAcademy #Dallas by #GerardWay ! Join Evan Bevins and Mark Radulich as they discuss the entire 6 issue miniseries originally from Dark Horse Comics and now at hit TV show! Amazon Ad 1:14:30 Grammarly Ad: 35:05 To take advantage of Amazon Music, head to http://getamazonmusic.com/w2mnetwork, and for the Grammarly special offer, go to http://getgrammarly.com/w2mnetwork.

If you've been in the indie author space, chances are, you've already heard of today's guest. He's known as the book blurb guy, the ad guy, and the co-host of the Sell More Books Show. Yes, that's right... In today's podcast episode, I'm talking with Bryan Cohen, author, CEO of Best Page Forward, and founder of the Amazon Ad School. We talk about his journey, why book descriptions matter, and how to get in on the latest Amazon Ad Profit Challenge. Have a listen! Be sure to check out the show notes by going to authorrevolution.org/75.

Dr. Travis Zigler is a recovering optometrist turned eCommerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org. Due to the success of Eye Love (over $4 million per year as of 2020), others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is one of his superpowers. Dr. Travis and his team have helped hundreds of clients. Learn more here: http://profitablepineapple.com/ We talk about the easiest and most effective Amazon Ad you can create, the basics of Amazon keyword research, which metrics to consider when managing and creating your Amazon PPC campaigns, this easiest Amazon ad to launch, why sponsored product ads are the most important type of Amazon PPC ad, and much more. Connect with Travis at: The Amazon PPC Pros YouTube Channel and The Amazon PPC Pros Facebook Group Resources mentioned: Amazing Selling Machine The 13 Best Metrics To Watch With Amazon PPC blog post --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message Support this podcast: https://anchor.fm/kennysoto/support

Intro Ritu Java is CEO of PPC Ninja. Help sellers and advertisers maximise ROI on Amazon via Paid Ads - including Sponsored products, sponsored brands and sponsored display ads. Also have a software tool or full agency. What are your clients trying to achieve? Most people are happy with sponsored product ads. That's because they are easy to set up; you don't need to find extra images etc. Sponsored brand ads require some extra work - and sellers want to skip doing this. When people have been running sponsored product ads and they get into sponsored brands. They then try to use the same kind of strategy. People then think that it doesn't work. Sellers are obsessed with reducing ACoS! Few come in with desire to have more sales Nobody comes in with the desire to increase brand awareness! Brand building Can you really build a brand on Amazon? Amazon has trained shoppers to go for “value” Yes, shoppers might be put off around a Chinese or cheap-seeming brand. But otherwise they have value as the main driver. Ritu's response is to try to use the tools so you can get shorter-term return. One extreme is to let Amazon manage your ads for you - for minimum $35K! For most SMEs that isn't an option! It's not just the headline ads. It also includes the video insert or video ad. You can't change the messaging too much but you can place messaging in the video itself with captions etc. If you have the description of the video in a semi native format. How do you decide where to allocate money, time and focus? It's natural to focus on sponsored product ads. But that is actually an opportunity - if your competition are not willing to be there, you should! They are prominent and so many calls to action so this is a way to be more visibility Money side How expensive are sponsored brand ads? The lowest you can spend on sponsored brand ads in the USA is 10 cents. For video ads there is another layer that it's $0.25 minimum for a click. But Amazon is going through a transition period. Go after the long tail with sponsored brand ads that attracts people in the lower funnel. Also focus on your own brand. Store Spotlight (Beta) and Sponsored Display ad (beta) Only available on the Amazon Advertising Console Amazon Advertising Console -previously AMS who has access already? Amazon's been making an effort to merge the platforms so eventually people will all have access to it. So at this point people who have seller central which gives sponsored brands and some people also have AMS/Ad consoles with sponsored brand ads. The only difference is that you can run product display ads on the Amazon Ad console. No need for image creatives but you can make custom message. How time consuming is it to make/set up your sponsored brand ads? It depends on your process. At PPC Ninja, First of all they brainstorm a list of avatars. The second thing is intent - are they just window shopping or “in market” - not just floating around in general keywords (higher or lower in the funnel). Limits: have to be within 50 characters. Images Not all images work - they try to split test outside Amazon eg Picfu to see what is most appealing. Then test those out. Landing page Then you have to test a landing page - should it be a sub page within a store, store page or detailed listing page. The results vary. If someone in a long-tail search lands on a list of products, they are more likely to buy something. Whereas someone with a more general search term, they might be better off on the storefront. Generally going direct to list page itself leads to better conversions. Ritu puts in a whole day of spreadsheet work; you could do it in phases. How do  you accurately figure out avatar? It's not necessarily based on surveys; it's generally clear. But the exercise really helps with the messaging. It helps clarify keywords and some of the creative messaging. Are you pitching this to TV watchers who will be excited by “As seen...

Today we take a deep dive into Amazon from two unique perspectives - from that of a very successful seller and that of an Amazon Ad Specialist.     As we close out 2017 we do so with two record sales days under our belts.  Black Friday and Cyber Monday both set online sales records.  Amazon was a big driver of that online growth.  All signs point to continued growth into 2018.  In this episode, we'll outline how you can get the most from Amazon in the coming months.     First a little about our guests…   Brandon Andrews is a successful Amazon seller and now the co-founder of Freedom Shark, providing training to up-and-coming Amazon sellers.  Chris Tyler is an SEO Specialist turned Amazon Ad expert.  Currently, he manages successful Amazon Ad campaigns for large and smaller sellers alike and is part of our team here at OMG Commerce     Here are a few things we cover in this episode: - Takeaways from Black Friday and Cyber Monday and how to prepare for next year's holiday sales - The 1-2 things likely holding your Amazon advertising back - The top 3-4 mistakes sellers make as they launch and grow products - New opportunities  - Walmart vs. Amazon and how brands should capitalize on both - The best Amazon Ad Advice for 2018 - Plus more!

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