Podcasts about ad extensions

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:This week we're digging into some interesting new features we've discovered in Google ads including changes to your business name and logo in the assets, the new ad strength details column, and how to add negative keywords from the account level.We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain how Assets are low-hanging fruit that can make your Google Ads campaign better.Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about when the changes from Ad Extensions to Assets will take effect.Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain the combinations report which will show how your assets display with your headlines and descriptions.Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason break down the new ads and assets menu.Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about why Google is changing the name of Ad Extensions to Assets.Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Link:New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/Show Notes:In the coming weeks, Google Ads will make changes to ad extensions. In this episode, Jason and Chris are diving into what Google is now calling assets and discussing each asset type, the new ads and assets menu, updates to the combination report, and how utilizing your assets properly can improve your campaign.  (6:18) Ad extensions now being called assets(13:39) The new ads and assets menu(20:19) The combinations report will show how your assets display with your headlines and descriptions(24:04) When will all this happen?(30:13) Assets are low-hanging fruit that can make your Google Ads campaign betterWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library 

This week on The Digital Marketing Scoop, Mark is talking about 3 Google Search Ads mistakes to avoid.During this episode, Mark talks about the 3 most common mistakes that people make when they start using Google Ads. So, if you are new to the world of Google Ads be sure not to miss this episode as it will help improve your ads and save you money in your budget. Follow CLIQ on:Facebookhttps://www.facebook.com/cliqmediaandmarketingInstagramhttps://www.instagram.com/cliq.ieTwitterhttps://twitter.com/Cliq_ieLinkedinhttps://ie.linkedin.com/company/cliq-media-&-marketingYouTubehttps://www.youtube.com/channel/UC1PmmAJcTTQ-XWDfTyzbiwgTikTokhttps://www.tiktok.com/@cliqtok

On this week's episode I go in-depth on Ad Extensions in Google Ads. I cover the different ad extension types, when to use, and some best practices.  Transcript and show notes at https://jimlastinger.com/35.

In this episode of #Blueprint, Bobby answers questions on how to make your Google Ad Extensions appear more often, if you should redesign your old website without risking your search engine rankings, whether you should be deleting old pages from your website, and more!   ---   ** We’re offering Free Google Ad Account Reviews to help you uncover hidden opportunities that are holding your campaigns back from achieving the leads and sales that you’re aiming for! Click here to request your from Google Ad Account Review: https://bit.ly/3fRo1Et   ---   Bobby answers both curated or user-submitted questions from clients and viewers on each episode of Blueprint. If you have some of your own questions, submit them in the comments below or @SignaMarketing through Facebook, Twitter, Instagram, or YouTube with the hashtag #BlueprintShow to get them answered in the next episode.   #BlueprintShow is a conversational Q&A style show in which we answer any and all questions related to digital marketing and marketing your business online. From brand building to tactical digital marketing advice, the purpose of this show is to answer any burning online marketing questions that may be holding your business back.   For more digital marketing tips, be sure to visit our Tips & Insights Blog here: http://bit.ly/2wIYw7z   Want to make sure you stay ahead of your competitors? Sign up for our Digital Pulse newsletter here: http://bit.ly/37RiqtF   Follow us on:   Instagram: http://bit.ly/2Q5RZwr LinkedIn: http://bit.ly/2E5RNXt Facebook: http://bit.ly/2P67dMB Twitter: http://bit.ly/2Q21SuU

Τα Ad Extensions ή και επεκτάσεις διαφημίσεων στα Google Ads είναι το θέμα του digital jam podcast #52. Σε μια μεγάλη συζήτηση μιλάμε για sitelinks, callouts, promotion extensions, lead forms, call extensions, location extensions, structured snippet extensions, price & app extensions. Πότε είναι καλύτερο να χρησιμοποιώ κάθε extension στα Google Ads; Ευκαιρίες για καλύτερο perfomance […]

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem) Q1 What is/are your go-to ad extensions? The ones you feel either perform the best or extensions you almost always utilize in your campaigns. Q2 On the flipside, what extensions do you rarely use, either due ot lack of need, or lack of performance? Q3 What extensions did you used to have in your accounts that you miss? The extensions that got away... Q4 Let's talk strategy, what are some cool ways you are utilizing ad extensions? Q4.2 And are you testing any new strategies or ad extensions, but don't have results just yet? Q5 What's your biggest constrain, pet peeve, etc, regarding ad extensions? Q6 When planning out your adcopy and extensions, do you tend to repeat some calls to action (eg - free shipping, free consults, etc) or do you have separate CTAs for all ads and extensions Q7 Any Extensions on your PPC Wishlist? --- Send in a voice message: https://anchor.fm/ppcchat/message

Please support our sponsors because they make the show possible!Free Opteo trial - https://opteo.com/psp Four Free Lessons at Institute - https://directiveconsulting.com/institute/ Show Notes:This week we're continuing our perfect Google Ads account checklist series. Use this checklist to see how you can improve your Google Ads account. Part two of the series covers checklist items related to ad groups, ads, extensions, and conversions.Thanks for listening and sharing the show, and we hope you enjoy the episode!Weekly After Show:And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/Check out PSP News - https://paidsearchpodcast.com/news/First 100 Episodes - https://paidsearchpodcast.com/archive/Send us mail at:Paid Search Podcast5380 Old Bullard RoadSte 600-238Tyler, TX 75703Support the show (https://www.patreon.com/paidsearchpodcast)

Kyle answers the questions:   What are Ad Extensions? Are there many types of extensions? How many extensions does Google allow in your ads? What are callout extensions? What are structured snippet extensions? What are price extensions? What are promotion extensions? What are app extensions? What does Google do when you have set too many extensions? What are the useful and not useful types of extensions?   Episode resources and transcript: https://googleadsstrategy.com/what-are-ad-extensions/

Only one of them can truly give you a huge competitive advantage.

Today's question comes from Brad, in Merced, California. Brad wants to know if ad extensions should be created at the campaign level or ad group level.Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

In this episode we discuss which AdWords ad extensions would help benefit your business and which ones we prefer to use and drive more conversion.

AdWords Extensions can significantly impact your bottom-line when it comes to pay per click marketing. In this video, we cover all the different options and even show examples.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 First let’s quickly chat about the “old” ads. Do you still have Standard Text Ads in campaigns or have you completely switched over to ETAs? If so, any accounts that still have over 50% STAs due to performance? Q2 In the past, we never had enough characters. Now that you have a lot more in the description line, do you tend to fill it or come close? Or have you found it’s more than enough and sometimes less is more (especially with ad extensions)? Q3 For ad testing, are you doing strictly 2 ads for A/B or working 3+ or more per adgroup? And how are you handling ad rotation settings for testing as well? Q4 Is anyone letting Google write their ads or having any success with it Ads added by Adwords (feel free to rant ;) Q5 Before we move over to ad extensions – Anyone want to share any trends or new strategies they’ve seen or tested with text ads? Good or bad --- Send in a voice message: https://anchor.fm/ppcchat/message

Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising company and Google Ad words Certified Partner specializing in strategy and management of SEM and PPC for search engines, display, re targeting, and social media ad campaigns.Lisa puts her experience into practice every day as a thought leader in integrating clients' search campaigns with E-commerce websites, behavioral targeting strategies, and other online marketing efforts like email and social media. They touch on many strategy and management topics such as Ad Extensions and Structured Snippets.

Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising company and Google Ad words Certified Partner specializing in strategy and management of SEM and PPC for search engines, display, re targeting, and social media ad campaigns.Lisa puts her experience into practice every day as a thought leader in integrating clients' search campaigns with E-commerce websites, behavioral targeting strategies, and other online marketing efforts like email and social media. They touch on many strategy and management topics such as Ad Extensions and Structured Snippets.

Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising company and Google Ad words Certified Partner specializing in strategy and management of SEM and PPC for search engines, display, re targeting, and social media ad campaigns.Lisa puts her experience into practice every day as a thought leader in integrating clients’ search campaigns with E-commerce websites, behavioral targeting strategies, and other online marketing efforts like email and social media. They touch on many strategy and management topics such as Ad Extensions and Structured Snippets.

Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising company and Google Ad words Certified Partner specializing in strategy and management of SEM and PPC for search engines, display, re targeting, and social media ad campaigns.Lisa puts her experience into practice every day as a thought leader in integrating clients’ search campaigns with E-commerce websites, behavioral targeting strategies, and other online marketing efforts like email and social media. They touch on many strategy and management topics such as Ad Extensions and Structured Snippets.

Marketers need to keep optimizing their search ads for max results. Since we’ve observed a lot of UAE-targeted search ads falling behind these simple best practices, here are 11 tips to take things to the next level. Why is it necessary to enhance your Search Ads? Improve your Click-Through Rate (CTR) Increase Quality Score (for higher Ad Raking) Lower your Cost per Click / Cost Per Action There's two ways how search marketers can go about this: Enhance campaign infrastructure. In this session, we focus more on ‘text ads’. Optimize your campaign towards ROI, setup conversion tracking (we will be covering this soon) With regards to text Ads, we recommend you to focus on using Ad Extensions along with additional best practices which we have picked up over the years. Ad extensions Ad extensions help by occupying more room within the search engine results page. Who wouldn't be excited if they were offered free additional real estate? Here are a few selected ad extensions for first timers to bank upon: 1. Location Extension Let’s you add a piece of your businesses address with directions. We expect location extensions to appear when a local-info-seeking search phrase is used. i.e. best lasagna around JBR. 2. Call Extension Ads a Click-to-call functionality on the mobile display. i.e. have your number displayed in a “clickable” format so a searcher can quickly connect with your business. Tip: Combine location & call extension within an ad group. Imagine someone searches for lunch buffet in Dubai Media City and notices your restaurant address to be pretty close by (from the location extension configured to appear in the search results), and then sees a call button right next to it. He could call your restaurant immediately and reserve a table. Why are these two extensions important? Because the volume of searches on mobile is much higher in the UAE. Mobile searches are usually connected to a user's intent to act immediately i.e. Inquire or order your product or service 3. Sitelinks Instead of having a user land upon your first landing page and then find out that he has to click elsewhere to know more about something more specific, Sitelinks allows you to showcase additional links to pages which are connected with your offering. For example: If your healthcare client is running an anniversary campaign to offer free checkups, and you've got a main landing page connected to sub-pages that mention details about diabetes, blood pressure, weight loss etc. Your main text ad could mention about the camp, below which you can add sitelinks to directly access the diabetes, BP or weight loss sections 4. Callout extension Use callout's to mention your business’ USP's or Direct Response phrases. Examples: Free delivery, Limited edition, Few seats left , Scholarships available. 5. Structured snippet extensions Decide what type of information potential customers will find most valuable when considering your products and services (i.e. if you are a university, then course names. And if you are an automobile brand, then the model names). You can then add specific, supporting details to create a supporting line of text that looks like - Brands: Sportage, Optima, Rio, Sorento, Cadenza We continue with a few tips to boost your text ads: 6. Use ' Keyword insertion' ad customizer to make your ads dynamic. 7. Include your most important message in the headline. Example: Hyundai DSF Offer - Extended to 31st April 8. Utilize your display URLs. Advertisers can now optionally add up to 2 fifteen-character path fields to append to their display URL. Although your final URL might be Hyundai-uae.com/DSFOffer, you can now put it as Hyundai-uae.com/DSFOffers/2017Models 9. Impeccable wordplay. Use Call To Actions such as Get started, Reserve now, Get a quote, Coach me... for spontaneous results. Pay attention to your competitors advertising so you can out-do their wordplay 10. Indicate urgency. Use the Adwords ‘countdown’ function. Adwords presents unique enhancements known ad customizers. You can research more about it. 11. Use permitted symbols such as Asterix (5* Facilities), Numbers with Slash (24/7), Registered trademark or the copyright symbol (®™ ©), Ampersand (&), Exclamation mark (!), Percentage symbol (50% off) etc. What next? Get-started and let us know how things work out for you.

Charles and Daniel cover an in-house article written by our very own Daniel Gildersleeve! Check out these 7 Essential Ad Extensions to Improve Your PPC.Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!

Charles and Daniel cover an in-house article written by our very own Daniel Gildersleeve! Check out these 7 Essential Ad Extensions to Improve Your PPC. Check out the podcast video, memes, transcript and more at https://www.ewebresults.com/seo-podcast-archive/7-essential-ad-extensions-improve-ppc The article this week is "7 Essential Ad Extensions to Improve Your PPC" by Daniel Gildersleeve. It is a draft and has not yet been published.