The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts


    • Jun 2, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 44m AVG DURATION
    • 366 EPISODES

    4.8 from 310 ratings Listeners of The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing that love the show mention: chris and jason, jason and chris, rothman, adwords, ppc podcast, landing page, keywords, psp, average podcast, google, freelancing, jason brings, campaigns, minneapolis, something new every episode, actionable insights, listening to chris, seo, users, agency.


    Ivy Insights

    The Paid Search Podcast is a highly informative and engaging podcast that covers everything you need to know about Google Ads and online marketing. The hosts, Jason Rothman and Chris Schaeffer, provide in-depth discussions and analysis on various topics related to paid search, making it easy for listeners to understand even if they are new to the subject matter. One of the best aspects of this podcast is the level of detail that the hosts go into in each episode. They take the time to explain concepts thoroughly and provide real-life examples, which greatly enhances the learning experience. Additionally, the variety of topics covered keeps the podcast fresh and interesting, ensuring that there is something for everyone.

    However, one downside of The Paid Search Podcast is its release schedule. As a weekly podcast, it can be frustrating for avid listeners who want more content. This is especially true for those who have caught up with all previous episodes and are eagerly awaiting new ones. It would be great if the hosts could produce more than one episode per week to meet the demand of their dedicated audience.

    In conclusion, The Paid Search Podcast is an excellent resource for anyone interested in Google Ads and online marketing. With its detailed discussions, informative content, and knowledgeable hosts, it offers great value to both beginners and experienced professionals in the field. Despite its limited release schedule, this podcast remains a must-listen for those looking to expand their knowledge and stay up-to-date with the latest trends in paid search marketing.



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    Latest episodes from The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

    New Changes Coming to Google This Year (Episode 465)

    Play Episode Listen Later Jun 2, 2025 36:39


    New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner: https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/BcXaBsX3-gMSubmit a Question - https://www.paidsearchpodcast.com

    Optimization Score: 100% Compliant, 0% Profitable (Episode 464)

    Play Episode Listen Later May 26, 2025 33:55


    What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/pVJPb9_fX_USubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Smart Bidding Fails Against Manual Bidding (Episode 463)

    Play Episode Listen Later May 19, 2025 37:35


    Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/jUP6KeOOmWcSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Deep Dive: Looking at Metrics of a Successful Account (Episode 462)

    Play Episode Listen Later May 12, 2025 32:24


    This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/9sn_mx-jkTYSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    4 Ways To Manage Bad Traffic (Episode 461)

    Play Episode Listen Later May 5, 2025 36:10


    Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris Schaeffer answers a question from a listener about using value based bidding in their search campaigns. Is that a good idea? Maybe not!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/8sYlGJ8WUUESubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460)

    Play Episode Listen Later Apr 28, 2025 36:25


    An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/2hHxA9hzI2USubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Answering Questions about Google Ads (Episode 459)

    Play Episode Listen Later Apr 21, 2025 38:57


    This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://www.joeybidner.comWatch this episode on YouTube: https://youtu.be/lb4tdrdc_DkSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    I'm Sick of Scammers in Google Ads (Episode 458)

    Play Episode Listen Later Apr 14, 2025 30:14


    Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/U9Bp3jMmvncSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    YouTube Campaigns Are Changing (Episode 457)

    Play Episode Listen Later Apr 7, 2025 36:52


    Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast episode with Chris Schaeffer.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/KSTNzbQzPBQSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    2025 Keyword Research & Imposter Syndrome (Episode 456)

    Play Episode Listen Later Mar 31, 2025 36:46


    How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/1RWfEQ_k7y4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Custom Labels in Google Ads Shopping (Episode 455)

    Play Episode Listen Later Mar 24, 2025 31:29


    This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/n3tp1Du9ADkSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Google's Goals Are NOT Your Goals (Episode 454)

    Play Episode Listen Later Mar 17, 2025 29:00


    Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/kvKP-KFIlu0Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

    Report Finds 80% Do Not Use Negative Keywords (Episode 453)

    Play Episode Listen Later Mar 10, 2025 29:32


    In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new report in this week's episode!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/hUbKHB4gEJISubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

    The Best Scripts to Use in Google Ads (Episode 452)

    Play Episode Listen Later Mar 3, 2025 35:00


    What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/uDUqSQ_LuD4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod*****SCRIPT LINKS******how to install a script:https://youtu.be/2vHyWNUKYlI?si=ExH58JMe65q9j44-Pmax script: https://mikerhodes.circle.so/c/free-scripts/installing-the-pmax-scriptProduct labaizer script-PPC leap: https://ppcleap.com/leap-labelizernegative keyword brand shopping brand campaign script:https://shabba.io/script/1script database:https://docs.google.com/spreadsheets/d/1Gmog_7pXWjYseGMjmI0pvtR3PmsF_wo0mc0HpTRc__8/edit?usp=sharingMike Rhodes pmax scripthttps://8020agent.com

    Enhanced Conversions, Performance Max, & Micromanaging (Episode 451)

    Play Episode Listen Later Feb 24, 2025 35:56


    Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a discussion about the relationship between Search and Performance Max.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/bU3pFvaOlr0Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

    How Google Ads Keyword Matching Works (Episode 450)

    Play Episode Listen Later Feb 17, 2025 27:04


    Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below.Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdfTry Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/oHcX91DKAY4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

    Why Businesses Don't Grow from PPC (Episode 449)

    Play Episode Listen Later Feb 10, 2025 34:09


    This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns. Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/H1jbb-Tf3jUSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

    Bidding, ROAS, & AI (Episode 448)

    Play Episode Listen Later Feb 3, 2025 31:36


    Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from Roman about AI and its affect on pay per click. And last a question from Eric about graduating from TCPA to TROAS.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/uby0rFJA63kSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

    How Successful are Ads on Google? (Episode 447)

    Play Episode Listen Later Jan 27, 2025 34:56


    This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not knowing your own search terms. And finally the topic of the week is a discussion about how successful Google Ads is from the best to the worst.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/HFBxzTPCZi0Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

    Search Terms in Performance Max (Episode 446)

    Play Episode Listen Later Jan 20, 2025 33:35


    This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on the core basics of Google Ads management. And last an update about Performance Max.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/y6mFjgyAYQkSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

    Improving The Quality of Leads (Episode 445)

    Play Episode Listen Later Jan 13, 2025 37:01


    Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an email from a listener that has suggestions on a better way to run competitor ads on Google. Plus Joey Bidner jumps in for a discussion about Dynamic Search Ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/js9iDcNpRiISubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

    Let's Talk About Budgets in Google Ads (Episode 444)

    Play Episode Listen Later Jan 6, 2025 34:48


    Do you know what makes your campaign more likely to spend more? When should you consider increasing your budget? Do you know what makes a campaign infinitely more expensive? Let's talk about budget in Google Ads!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/DMaF1o1lqgQSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

    5 New Tricks to Try in 2025 (Episode 443)

    Play Episode Listen Later Dec 30, 2024 22:46


    Need to breathe new life in your Google Ads marketing strategy? Try one or all of these unique tricks to drive new traffic to your business.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/IkZ1bhuRVfwSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

    The Worst Account I've Ever Seen (Episode 442)

    Play Episode Listen Later Dec 16, 2024 31:53


    Don't make these same mistakes! This week we take a look at three examples of accounts that made big mistakes and wasted thousands of dollars in Google Ads. As the year comes to an end use these examples to learn how to avoid these deadly account management mistakes.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/zwwHxifjj3USubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

    Answering Your Questions (Episode 441)

    Play Episode Listen Later Dec 9, 2024 42:14


    Answering questions from listeners about Google Ads. Topics include solving an issue with conversion tracking, performance max questions, how to manage search terms effectively, Google Ads policy issues, and a question about Google's sweeping changes to their platform in the past 5 years.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/_Nf6mkHN2JUSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

    HVAC & A/C Lead Generation (Episode 440)

    Play Episode Listen Later Nov 25, 2024 31:17


    HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best approach this tough industry.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/e5EAzDusFUcSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    These TRUTHS Will Never Change (Episode 439)

    Play Episode Listen Later Nov 18, 2024 37:04


    Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/MKRcQ2EPQz0Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Case Study: B2B & B2C (Episode 438)

    Play Episode Listen Later Nov 11, 2024 37:01


    Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/OWqQx8pfhCMSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    How to Rank #1 on Google (Episode 437)

    Play Episode Listen Later Nov 4, 2024 39:18


    Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/VZxIrvPAC8YSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Q&A - Answering Questions from Listeners (Episode 436)

    Play Episode Listen Later Oct 28, 2024 41:32


    The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/zfDwbg6ZlgMSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Going from Good to GREAT (Episode 435)

    Play Episode Listen Later Oct 21, 2024 33:50


    The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns.Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/WLsHZikn3vMSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Simple Alternative to Manual Bidding (Episode 434)

    Play Episode Listen Later Oct 14, 2024 34:31


    This simple bidding strategy gives you a simple way to manage your ads on Google. It is a great alternative to manual bidding!Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/8u2FCzlVJ0gSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    My Favorite Keyword Hack (Episode 433)

    Play Episode Listen Later Oct 7, 2024 37:13


    Learn more about keywords in Google Ads in this week's episode using my favorite keyword hack.Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/bEIR7YYaHMASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Answering Questions from Listeners! (Episode 432)

    Play Episode Listen Later Sep 30, 2024 47:32


    Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/AN0_VqZia-wSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Joey Bidner's YouTube Strategy for Success (Episode 431)

    Play Episode Listen Later Sep 23, 2024 49:49


    Try Opteo for free for two months - https://opteo.com/pspSpecial URL to use to avoid the YouTube display network placements: googleadsense_without_youtube.com Joey Bidner - https://joeybidner.com/Chris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/obUZDrWOvggSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    9 Super Sneaky Settings That Waste Money (Episode 430)

    Play Episode Listen Later Sep 16, 2024 36:56


    Try Opteo for free for two months - https://opteo.com/pspHow to Turn Off Sneaky Settings: https://files.chrisschaeffer.com/sxlCMeNLChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/qoitf0oJlLoSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Enhanced CPC is Going Away! (Episode 429)

    Play Episode Listen Later Sep 9, 2024 36:16


    Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/IH2AieFzqNMSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    The TRUTH About Max Conversions Bidding (Episode 428)

    Play Episode Listen Later Sep 2, 2024 38:31


    Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/K5DF8kBNvo8Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    10 Principles Everyone Should Know: Part Three (Episode 427)

    Play Episode Listen Later Aug 26, 2024 35:50


    Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/viaUh_DGRxkSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    10 Principles Everyone Should Know: Part Two (Episode 426)

    Play Episode Listen Later Aug 19, 2024 41:03


    Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/mQpfjvJHp8ASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    10 Principles Everyone Should Know: Part One (Episode 425)

    Play Episode Listen Later Aug 12, 2024 44:16


    Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/70wV_GHK2TwSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Questions from Listeners (Episode 424)

    Play Episode Listen Later Aug 5, 2024 45:03


    Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/qc3IyZnmh-sSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Deep Dive into Assets with Joey Bidner (Episode 423)

    Play Episode Listen Later Jul 29, 2024 34:43


    Try Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/qPKq784aP34Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Getting Started: Advanced Steps (Episode 422)

    Play Episode Listen Later Jul 22, 2024 37:24


    Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/SCKxRaRuGXASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Getting Started: Next Steps (Episode 421)

    Play Episode Listen Later Jul 15, 2024 31:46


    Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/fNRvEj9jf3wSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Getting Started: Beginner Basics (Episode #420)

    Play Episode Listen Later Jul 8, 2024 29:23


    Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/ARqItjB9zlcSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

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    Play Episode Listen Later Jul 1, 2024 36:58


    Try Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.comChris Schaeffer - https://www.chrisschaeffer.comWatch this Episode on YouTube: https://youtu.be/C-vE6IR7IfISubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    ChatGPT: Talking to Your Data (Episode 418)

    Play Episode Listen Later Jun 24, 2024 47:50


    Try Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.comChris Schaeffer - https://www.chrisschaeffer.comWatch this Episode on YouTube: https://youtu.be/6BhGaQ-RTywSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    How to Audit Your Own Account (Episode 417)

    Play Episode Listen Later Jun 16, 2024 35:41


    Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this Episode on YouTube: https://youtu.be/VZOOZGSmB3YSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Discussing SEO and How it Affects PPC (Episode 416)

    Play Episode Listen Later Jun 10, 2024 44:51


    Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comScott Redgate - https://www.scottredgate.comWatch this Episode on YouTube: https://youtu.be/ptQm2vWYnKwSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

    Wasting Money on Search Partners? (Episode #415)

    Play Episode Listen Later Jun 3, 2024 39:29


    Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this Episode on YouTube: https://youtu.be/Iat4G1g2j50Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

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