The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from listeners and this week it is about how to create a successful B2B search campaign when you can't find the right traffic.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/ Watch this episode on YouTube: https://youtu.be/yj0we6WrfRQSubmit a Question - https://www.paidsearchpodcast.com

This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocking unwanted searches coming from your keywords this is a great tool to manage your negative keywords.Try Opteo for free for 28 days - https://opteo.com/pspStep-by-Step Google Ads Script Installation: https://www.youtube.com/watch?v=xM3YOZDrjt0Chris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/GdmZXKDhwYgSubmit a Question - https://www.paidsearchpodcast.com

Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact match keywords, performance max, and broad match keywords. They are all off limits for some advertisers at there. Find out more in this week's episode!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/lmkGyfbzZ_MSubmit a Question - https://www.paidsearchpodcast.com

New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner: https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/BcXaBsX3-gMSubmit a Question - https://www.paidsearchpodcast.com

What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/pVJPb9_fX_USubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/jUP6KeOOmWcSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/9sn_mx-jkTYSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris Schaeffer answers a question from a listener about using value based bidding in their search campaigns. Is that a good idea? Maybe not!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/8sYlGJ8WUUESubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/2hHxA9hzI2USubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://www.joeybidner.comWatch this episode on YouTube: https://youtu.be/lb4tdrdc_DkSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/U9Bp3jMmvncSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast episode with Chris Schaeffer.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/KSTNzbQzPBQSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/1RWfEQ_k7y4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/n3tp1Du9ADkSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/kvKP-KFIlu0Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

In a crazy new report we find that very few accounts use negative keywords in Performance Max campaigns. Even more shocking is that we learn those that do use negative keywords only use less than 8 total. Learn more about this shocking new report in this week's episode!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/hUbKHB4gEJISubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

What did you do last week? More about that and how to use scripts in this week's podcast episode! Joey Bidner joins Chris Schaeffer for a discussion about the best scripts to use for Google Ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/uDUqSQ_LuD4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod*****SCRIPT LINKS******how to install a script:https://youtu.be/2vHyWNUKYlI?si=ExH58JMe65q9j44-Pmax script: https://mikerhodes.circle.so/c/free-scripts/installing-the-pmax-scriptProduct labaizer script-PPC leap: https://ppcleap.com/leap-labelizernegative keyword brand shopping brand campaign script:https://shabba.io/script/1script database:https://docs.google.com/spreadsheets/d/1Gmog_7pXWjYseGMjmI0pvtR3PmsF_wo0mc0HpTRc__8/edit?usp=sharingMike Rhodes pmax scripthttps://8020agent.com

Let's talk about enhanced conversions, performance, micromanagement, and conversion tracking! This week on the Paid Search Podcast we discuss questions from listeners and Joey Bidner joins in for a discussion about the relationship between Search and Performance Max.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/bU3pFvaOlr0Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

Do you really understand how Google Ads works? This week Chris Schaeffer discusses the basics behind the very complex and changing system of how Google Ads keyword matching works. You can read the official Google documentation at the link below.Google Document: https://services.google.com/fh/files/misc/unlock_the_power_of_search_2022.pdfTry Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/oHcX91DKAY4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

This week we hear from Joey Bidner discussing NCAC, which is the measurement of new customer sales in your business. A very important metric that you need to understand to learn why your business is not growing from its Google Ads campaigns. Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/H1jbb-Tf3jUSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

Three questions from listeners are the topic of this week's show. The first question from Aaron is about an issue with bid adjustments causing problems with the CPC. Next we discuss a question from Roman about AI and its affect on pay per click. And last a question from Eric about graduating from TCPA to TROAS.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/uby0rFJA63kSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

This week Chris Schaeffer discusses the best way to approach a new account with a large amount of spend. Then we discuss the issue of the "other" search terms and how to deal with the issue of not knowing your own search terms. And finally the topic of the week is a discussion about how successful Google Ads is from the best to the worst.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/HFBxzTPCZi0Submit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

This week we open with a question from a listener who is dealing with a crashing account. Chris discusses how to fix a Google Ads search campaign that is failing. Then another email from a listener who reminds us why it is important to focus on the core basics of Google Ads management. And last an update about Performance Max.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/y6mFjgyAYQkSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

Let's talk about ways to improve the quality of your leads from Google Ads. This week Chris Schaeffer answers questions from listeners including an email from a listener that has suggestions on a better way to run competitor ads on Google. Plus Joey Bidner jumps in for a discussion about Dynamic Search Ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/js9iDcNpRiISubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

Do you know what makes your campaign more likely to spend more? When should you consider increasing your budget? Do you know what makes a campaign infinitely more expensive? Let's talk about budget in Google Ads!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/DMaF1o1lqgQSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

Need to breathe new life in your Google Ads marketing strategy? Try one or all of these unique tricks to drive new traffic to your business.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/IkZ1bhuRVfwSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

Don't make these same mistakes! This week we take a look at three examples of accounts that made big mistakes and wasted thousands of dollars in Google Ads. As the year comes to an end use these examples to learn how to avoid these deadly account management mistakes.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/zwwHxifjj3USubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

Answering questions from listeners about Google Ads. Topics include solving an issue with conversion tracking, performance max questions, how to manage search terms effectively, Google Ads policy issues, and a question about Google's sweeping changes to their platform in the past 5 years.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/_Nf6mkHN2JUSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://x.com/PaidSearchPod

HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best approach this tough industry.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/e5EAzDusFUcSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/MKRcQ2EPQz0Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/OWqQx8pfhCMSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/VZxIrvPAC8YSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/zfDwbg6ZlgMSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

The major difference I see between good Google Ads accounts and great Google Ads accounts is in the way that they handle bidding. The proper bidding knowledge makes all the difference in getting more of the good traffic and less of the bad traffic from your Google Ads search campaigns.Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/WLsHZikn3vMSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

This simple bidding strategy gives you a simple way to manage your ads on Google. It is a great alternative to manual bidding!Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/8u2FCzlVJ0gSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Learn more about keywords in Google Ads in this week's episode using my favorite keyword hack.Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/bEIR7YYaHMASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/AN0_VqZia-wSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Try Opteo for free for two months - https://opteo.com/pspSpecial URL to use to avoid the YouTube display network placements: googleadsense_without_youtube.com Joey Bidner - https://joeybidner.com/Chris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/obUZDrWOvggSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Try Opteo for free for two months - https://opteo.com/pspHow to Turn Off Sneaky Settings: https://files.chrisschaeffer.com/sxlCMeNLChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/qoitf0oJlLoSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/IH2AieFzqNMSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/K5DF8kBNvo8Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/viaUh_DGRxkSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/mQpfjvJHp8ASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/70wV_GHK2TwSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/qc3IyZnmh-sSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Try Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/qPKq784aP34Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/SCKxRaRuGXASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/fNRvEj9jf3wSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Try Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/ARqItjB9zlcSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Try Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.comChris Schaeffer - https://www.chrisschaeffer.comWatch this Episode on YouTube: https://youtu.be/C-vE6IR7IfISubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Try Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.comChris Schaeffer - https://www.chrisschaeffer.comWatch this Episode on YouTube: https://youtu.be/6BhGaQ-RTywSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod