Google Ads Strategy with Kyle Sulerud

In this episode, Kyle chats with Kenny Schumacher about selling marketing businesses.   Kenny has founded and sold two businesses, growing his largest to 60+ on the team, and through delegation, was able to run the business with

In this episode, Kyle talks with Steve Alfano from Alfano Marketing Solutions.  Steve and his wife have their own marketing company they run ads for other agencies. He's been in the business for over nine years!  https://www.alfanomarketingsolutions.com/ 

From running ads for parties to investment banking, David Shapiro joined me to talk about Google Ads. David is the CMO of a $4 billion investment bank, so he gives insight into a different side of Google Ads. davidshapiro.net https://www.linkedin.com/in/davidshapironyc/

In this episode, Kyle shares a lesson on scrutinizing high-impression keywords from his course, Elite Local Ads. Read the blog here: https://googleadsstrategy.com/a-google-ads-optimization-strategy-most-people-overlook

In this episode, Kyle answers the question: "What makes a good keyword?" 

In this episode, Kyle answers the following question: In regards to Google Adwords Suspension: Suspicious activity in payments, what are the possible reasons and the steps to getting it unsuspended? https://googleadsstrategy.com/qa-google-suspension-suspicious-activity-in-payments/

In this episode, Kyle answers the question: "How can I optimize my YouTube Ads?"   https://googleadsstrategy.com/qa-optimizing-youtube-ads/

In this episode, Kyle answers the following question: How can you optimize Google Ads when you have limited data?

In today's episode, Kyle answers the question: How are iOS 14 changes affecting Google Ads?

In this podcast, Kyle answers the question: Can you run identical campaigns with different bid strategies?

In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to scale?

In this podcast, I talk to Dean Graziosi about YouTube Ads, hooks, and the Own Your Future Challenge. This discussion is packed with value for those of you working hard on your YouTube Ads and trying to stand out against the sea of competitors. Sign up for the Own Your Future challenge by visiting https://adleg.com/dean

In this video, Kyle answers the question: Can you still put poor search terms in negative keywords?  

In this episode, Kyle answers the question: How can I gain coaching clients from Google Ads?

In this episode, Kyle answers the question:  Are there any resources you’re aware of for someone new to Google ads (and someone for whom advertising is only one of the many things I have to focus on each day!)?    Elite Local Ads: https://www.adleg.com/elite-local-ads  14 Day Audit: http://adleg.com/googleadsaudit 

In this episode, Kyle answers the questions: Will adding a trademark word in the ad copy be a policy violation? How many instances of ad policy violations will Google allow before an account gets suspended? Is the suspension reinstatable? Can you reach out to Google for support? Can you ask Google why your ads are getting disapproved? Check out the blog: http://googleadsstrategy.com/will-my-account-be-suspended-for-repeated-policy-violations?

In this episode, Kyle answers the questions: What's the right "goal" to use when setting up a remarketing campaign? What's the right strategy to use for a marketing campaign? What is the advantage of Cost Per Click (CPC) strategy? In what situations can CPC be more competitive? Check out the blog: http://googleadsstrategy.com/what-bidding-strategy-to-use-in-remarketing-campaigns?

In this episode, Kyle answers the questions: If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad? Will clicks from the lower position convert better? Should you aim for the top position at all times? What does it mean when you're losing clicks due to budget? What does it mean when you're losing clicks due to rank? Check out the blog here: http://googleadsstrategy.com/should-i-bid-for-the-top-position-if-i-have-a-limited-budget

In this episode, Kyle answers the questions: What is Google’s latest update about Search Term Report? Did Google mention the “significant” number of users What is the estimated % rate of insignificant searches? Is this update good or bad for advertisers? Are all advertisers experiencing the same disadvantage? Or just a chosen few?

In this episode, Kyle answers the questions: What is Google’s take on double serving ads? Why do companies run double-serving ads despite the high cost of advertising? How do you go up against someone who is running three different ads against your single ad? Read the blog here: http://googleadsstrategy.com/my-competitor-is-violating-policies-by-serving-multiple-ads-at-once/

In this episode, Kyle answers the following questions: Can a budget of $10 per day still work if the competition is high? Can you get cheaper traffic by using a bunch of long-tail keywords? Should you really just depend on paid traffic even if you have a low budget? Why do some keywords cost more than the others? Read the blog here: http://googleadsstrategy.com/how-to-get-started-with-google-ads-with-a-shoestring-budget/

In this episode, Kyle answers the questions: Is there a way to find and use keywords with search intent if nobody is searching for it? At what instance is Google Search Ads not good to use? When is it more beneficial to use Display Ads, Youtube Ads, and Facebook Ads? Read the blog: https://googleadsstrategy.com/how-to-target-people-who-arent-searching-for-my-products

In this episode, Kyle aims to wipe out the confusion in the conversion tracking set up in Google Ads.  He answers the question 'What is the best approach for tracking lead conversions from a 'Thank You' page?'. Read the blog here: https://googleadsstrategy.com/what-is-the-best-approach-to-setting-up-conversion-tracking/?preview_id=1578&preview_nonce=6b023905c5&preview=true  

In this episode, Kyle talks to Mike Lannen, the CEO of Eternity, an agency that specializes in web development, branding, and digital marketing. Mike shares his insights about: How they were able to cope with the remote work set up during the COVID19 pandemic. The type of clients they are currently working with. The secret sauce in retaining clients. How long it takes to see results from SEO for a newly-launched website. Software(s) they use for researching keywords for a new client. The software they use for tracking the results of their digital marketing campaign. What’s his stand on the theory that Google Ads has an effect on SEO. Episode notes and transcript: https://googleadsstrategy.com/systematizing-google-ads/

In this episode, Kyle interviews Michael Norris, the CMO of Youtechagency.com. He shares some insights about: How to let Google approve ads about CBD products. Their main client acquisition channels these days. The industries of their current clientele. The stark difference between how they handled their clients then and now. What he thinks about Smart Shopping campaigns. The ideal ad spend budget in order for smart shopping campaigns to actually work. (The general rule that they apply) What he thinks about Google's AI. Will it ever take over human intervention when it comes to handling Google campaigns? Episode notes and transcript: https://googleadsstrategy.com/discussing-cbd/

In today's podcast episode, Kyle interviews Kevin De Vincenzi, the CEO of Rapid Response Marketing. Kevin has been at the internet marketing game since 1996. He shares his insights about display campaigns and guaranteed conversion bidding. This interview is loaded with takeaways from a guy who started using Google AdWords way back when Google was still charging a penny per click (and he was advertising pagers...yes, PAGERS). Episode notes and transcript: https://googleadsstrategy.com/google-ads-penny-clicks-and-more/

In this episode, Kyle talks to Andy Splichal,  the founder of True Online Presence. He's also the founder of a membership training platform called the Academy of Internet Marketing and the author of a new book: Make Each Click Count using Google Shopping. He is going to answer: What are some of the main things that Google Ads managers should consider? What should they be doing in order to have the best chance for success with their Google ads? Are there certain types of products or certain price points that work better with Google Shopping? What are some of the biggest mistakes people make when they run Google Ads on their own? Episode notes and transcript: https://googleadsstrategy.com/make-each-click-count-using-google-shopping/

In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the questions: What is Google Ad Grants? How much are Google Ad Grants? Are there restrictions on Google Ad Grants? How can nonprofit organizations benefit from Google Ad Grants? Where does Cause Inspired Media find nonprofit organizations as clients? What are the requirements that nonprofits must meet if they are using Google Ad Grant money? What are the bidding strategies that should be implemented? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-nonprofits/

In this episode, Kyle's guest, Nicholas Ayers (owner of Made You Look Video Marketing), shares the advantages of video marketing and Youtube ads, along with great advice about copywriting.

In this episode, Kyle's guest, Nik Armenis, shares some advice on how to scale Google Shopping campaigns. Episode notes and transcript: https://googleadsstrategy.com/best-ways-to-scale-google-shopping-campaigns/

In this episode, Kyle answers the question: What are the advantages and disadvantages of targeting competitors' names when running Google ads? Episode notes and transcript: https://googleadsstrategy.com/why-not-target-my-competitors-names/

In this episode, Kyle’s guest, David Edwards, answers the questions: What kind of Google ads campaign is the biggest mistake for locksmiths? What is “Google Guaranteed” and how does it affect campaigns for locksmiths? Is click fraud a real concern for locksmiths? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-locksmiths/

In this episode, Kyle shares some insights on what you should be considering when running your ads in the thick of the COVID-19 pandemic. How should you run Google Ads differently as compared to what you were doing in the last month, week, or days? https://www.youtube.com/watch?v=0qCzfg6oBz8

In this episode, Kyle answers the questions: Can your smart campaign ever beat your search campaign in the same account? Is it advantageous to have multiple campaigns in one account? Episode notes and transcript: https://googleadsstrategy.com/am-i-bidding-against-myself/  

In this episode, Kyle's guest, Nik Armenis answers the questions: When you’re just starting out, how should you set up your campaign? How should you remarket on Google? Why should you start remarketing on the YouTube network? What’s the best practice when running Google Shopping ads? Episode notes and transcript: https://googleadsstrategy.com/how-can-i-get-started-with-google-ads-for-ecommerce  

In this episode, Kyle answers the questions: Is there actually a future where manually touching anything in a campaign going to be counterproductive? Can the best human do better than the best machine?  Will Google ads still have continual success without the human element? Should humans work with or against Google’s AI? Episode notes and transcript: https://googleadsstrategy.com/when-will-manual-campaign-optimization-become-counterproductive/  

In this episode, Kyle talks about how the coronavirus has affected businesses, especially when comes to running Google ads.  Episode notes and transcript: https://googleadsstrategy.com/how-is-coronavirus-affecting-google-ads/

In this episode, Kyle's guest, Todd Friedman of Altura Digital Solutions answers the questions: What are the top three things that car dealerships should be focusing on with their Google ads? How important is video marketing for any business? How competitive is the automotive industry when it comes to Google Ads? What are the 3 tiers in automotive advertising? How can you stay updated with the latest news in the automotive industry? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-car-dealerships/    

In this episode, Kyle answers the questions: What is a portfolio bid strategy? What are the available options in portfolio bid strategies? What are the 2 horrible bidding options that I won’t recommend? Should you always want to change your target CPA for an entire campaign or an entire account? What is the best way to run target CPA campaigns? Episode notes and transcript: https://googleadsstrategy.com/how-and-when-to-use-portfolio-bid-strategies/

Kyle's guest, Nik Armenis, is a shopping campaign expert. In today's episode, he will answer the questions: Is smart shopping campaign better than a normal ad campaign? Is smart shopping campaign be troublesome? When will a smart shopping campaign yield better results? What is the ideal minimum number of monthly conversions to have good data for smart shopping campaigns? Episode notes and transcript: https://googleadsstrategy.com/when-should-i-use-smart-shopping-campaigns/

In this episode, Kyle answers the questions: What is layering? When does layering become beneficial? Does layering restrict your traffic significantly?  Should you always apply layering when running Google Ads? Will your campaign be able to scale if you apply layering? Episode notes and transcript: https://googleadsstrategy.com/what-is-the-best-targeting-to-layer-for-display-youtube-ads/

Kyle's guest in this episode is Fernando Vela, owner of Click Influx, a Google Ads Agency for Chiropractors. He will talk about: The right mindset to have when creating and/or maintaining a landing page. The ideal account structure of ad groups for Chiro campaigns. The correct geo settings for chiropractic clinics that are running Google Ads. Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-chiropractors/

In this episode, Kyle shares how PPC Agencies can charge clients using different models such as:   Percentage of ad spend Flat monthly fee CPM (cost-per-thousand) impressions Cost per lead Percent of profit Project-based Hybrid model Episode transcript and notes: https://googleadsstrategy.com/what-are-some-ways-ppc-agencies-can-charge-clients/

In this episode, Kyle's guest, Nik Armenis will share two ways to hide products from Google Shopping Ads. Episode notes and transcript: https://googleadsstrategy.com/how-to-hide-products-from-google-shopping-ads/

In this episode, Kyle answers the question: Is the “audience targeting” feature of Google Ads beneficial? Is “audience targeting” more important than having the right keywords? What is “targeting audience”? What is an “observation audience”? What is an “affinity audience”? Is Google’s data perfect? Does its AI do a good job of determining the right audience? In Google Ads, when should you bid more aggressively? Episode notes and transcript: https://googleadsstrategy.com/are-you-using-audience-targeting-in-your-google-search-campaigns/

In this episode, Kyle interviews Nik Armenis of Armenis Digital, an agency that primarily focuses on Google Ads for eCommerce. He will answer the questions: -What makes eCommerce campaigns unique in Google Ads compared to a local business or something else? -What type of online ad is preferred in Australia? -Is it better to start with Google Shopping ads for eCommerce products rather than search ads? -Do shopping campaigns convert better than search ad campaigns for e-commerce? -What are some criteria to look at in order to determine if a product can do well with Google Ads? -Is campaign segmentation important when running ads for e-commerce products? -Should you segment your ads in terms of products? Or in terms of profit margin? -How has Google Ads changed in the last few years when it comes to e-commerce? -Is Google trying to emulate a marketplace like Amazon? -What's the biggest mistake that you see most eCommerce companies make with their Google Ads? -What are the top three things that you think eCommerce companies should focus on with their Google Ads? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-ecommerce-with-nik-armenis/

In this episode, Kyle answers the questions: Are Google reviews important? Why do reviews matter when you're running Google ads?  Will companies that run Google Ads but don’t have positive reviews have a higher cost per lead? What’s a good thing to put on your landing page for potential customers to see? How can you have good reviews from customers? Episode notes and transcript: https://googleadsstrategy.com/why-are-google-reviews-important-when-running-google-ads/

In this episode, Kyle shares 8 money-saving tips for Google Ads in 2020. Episode transcript and notes: https://googleadsstrategy.com/bonus:-8-money-saving-tips-for-google-ads-in-2020/  

In this episode, Kyle interviews Zeke Domowski, a Digital Marketing Consultant that works remotely with small to medium size businesses all across the USA. Zeke talks about the changes that he has seen, in general, regarding the Google Ads landscape. Among other things, he also shares the elements that are essential in a good landing page, especially for pressure washing companies. Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-pressure-washing-companies/(opens in a new tab) Zeke's website: https://creativelyinnovative.com/

In this episode, Kyle answers the questions: What’s the psychology behind Display Ads? What are the advantages of Display Ads? What types of businesses can benefit from Display Ads? What are the advantages and disadvantages of Search Ads? What determines the cost of Search Ads? Episode notes and transcript: https://googleadsstrategy.com/are-display-ads-cheaper-than-search-ads/  

In this episode, Kyle answers the questions: Is Google’s forecasting tool accurate with its forecasts? Is it okay to lose money on the first transaction? How can you calculate the actual lifetime average profit of a lead or customer? Episode notes and transcript: https://googleadsstrategy.com/is-google-ads-worth-it-for-small-margin-services/